Method, device and electronic equipment for checking active materials

By obtaining and binding the material identification of the active material and the logo of the target store, the problem of inaccurate verification of the activity material in the store and display situation is solved, and the accuracy of the verification is improved.

CN115034708BActive Publication Date: 2025-04-01ADVANCED NEW TECHNOLOGIES CO LTD
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Patent Information

Application Number
CN202210666796.9
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2017-11-17
Publication Date
2025-04-01
Estimated Expiration
2037-11-17

AI Technical Summary

Technical Problem

The prior art cannot accurately reflect the arrival and display of active materials, resulting in inaccurate verification.

Method used

By obtaining the material identification of the activity material, determine whether the store identification is bound. If it is not bound, obtain the logo of the target store, bind the material identification with the store identification, and start an online activity to determine the display time and effect of the activity material.

Benefits of technology

The accuracy of the verification of the activity material is improved, so that the arrival and display of the activity material can be accurately reflected, and technical problems that cannot be accurately determined in the prior art are solved.

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Abstract

The present specification discloses a verification method, device and electronic device for event materials, the verification method comprising: obtaining the material identification of the event material; determining whether the obtained material identification is bound to a store identification; if the material identification is not bound to a store identification, obtaining the target store identification of the target store; binding the material identification to the target store identification as a voucher for an online event transaction at the target store, and starting the online event of the target store.
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Description

Technical Field

[0001] The present invention relates to the field of Internet technology, and in particular to a method, device and electronic equipment for verifying movable materials. Background Art

[0002] With the continuous development of Internet technology, the O2O (Online to Offline) operation model has developed rapidly. Online, merchants' products and activities are promoted, corresponding online payment is provided, and offline, products and services are displayed to users to facilitate the completion of transactions.

[0003] When displaying online, especially when there are online activities, activity materials such as activity posters and activity products will be displayed in offline stores to increase transaction volume. After the activity materials are delivered to each store by staff, they will be displayed by store staff. The arrival and display of activity materials in stores are usually sampled by Yunxiaoer or estimated by online transaction volume, which cannot accurately reflect the actual situation of the arrival and display of activity materials in stores. Summary of the invention

[0004] The embodiments of this specification provide a method, device and electronic device for verifying event materials, which are used to verify the arrival and display conditions of event materials in stores and improve the accuracy of event material verification.

[0005] In a first aspect, an embodiment of the present specification provides a method for verifying an active material, the method comprising:

[0006] Get the material ID of the activity material;

[0007] Determine whether the material identification is bound to a store identification;

[0008] If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store;

[0009] The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

[0010] Optionally, obtaining the material identification of the activity material includes:

[0011] Scan and identify the QR code or barcode of the activity material to obtain the material identification; or,

[0012] A verification code of the active material input by an operator is received, and the material identification is obtained based on the verification code.

[0013] Optionally, obtaining a target store identifier of a target store includes:

[0014] Scan and identify the QR code or barcode of the target store to obtain the target store logo; or,

[0015] The target store identifier input by the operator is obtained.

[0016] Optionally, obtaining a target store identifier of a target store includes:

[0017] Obtain payment information for payment through the material identifier;

[0018] The target store identifier of the target store is obtained from the payment information.

[0019] Optionally, obtaining the target store identifier of the target store from the payment information includes:

[0020] Obtaining a transaction store identifier from the payment information;

[0021] Determine whether the transaction store logo is in the online activity list;

[0022] If the transaction store identifier is in the online activity list, the transaction store identifier is obtained as the target store identifier.

[0023] Optionally, the method further includes:

[0024] If the material identification is bound to a store identification, the right to participate in the store's online activities corresponding to the material identification is issued to the client that provides the material identification.

[0025] Optionally, the method further includes:

[0026] When receiving a payment request for payment through the material identifier, determining whether the target store identifier bound to the material identifier is consistent with the transaction store identifier in the payment request;

[0027] If the target store identifier is consistent with the transaction store identifier, the payment request is responded to according to the activity mode corresponding to the material identifier.

[0028] In a second aspect, an embodiment of the present specification provides a device for checking movable materials, the device comprising:

[0029] A first acquisition unit, used for acquiring a material identification of an activity material;

[0030] A judging unit, used to judge whether the material identification is bound to a store identification;

[0031] A second acquisition unit is used to acquire a target store identifier of a target store when the material identifier is not bound to a store identifier;

[0032] A binding unit is used to bind the material identification as a voucher for the online activity transaction of the target store with the target store identification, and start the online activity of the target store.

[0033] Optionally, the first acquiring unit is used to:

[0034] Scan and identify the QR code or barcode of the activity material to obtain the material identification; or,

[0035] The verification code of the active material input by the operator is received to obtain the material identification.

[0036] Optionally, the acquiring the second acquiring unit is used to:

[0037] Scan and identify the QR code or barcode of the target store to obtain the target store logo; or,

[0038] The target store identifier input by the operator is received.

[0039] Optionally, the second acquiring unit is further used to:

[0040] Obtain payment information for payment through the material identifier;

[0041] The target store identifier of the target store is obtained from the payment information.

[0042] Optionally, the second acquiring unit is further used for:

[0043] Obtaining a transaction store identifier from the payment information;

[0044] Determine whether the transaction store logo is in the online activity list;

[0045] If the transaction store identifier is in the online activity list, the transaction store identifier is obtained as the target store identifier.

[0046] Optionally, the device further comprises:

[0047] The sending unit is used to send the participation qualification of the store online activity corresponding to the material identification to the client that provides the material identification when the material identification is bound to the store identification.

[0048] Optionally, the device further comprises:

[0049] A receiving unit, configured to, when receiving a payment request for payment through the material identifier, determine whether the target store identifier bound to the material identifier is consistent with the transaction store identifier in the payment request;

[0050] The payment unit is used to respond to the payment request according to the activity mode corresponding to the material identification when the target store identification is consistent with the transaction store identification.

[0051] In a third aspect, an embodiment of this specification provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the following steps:

[0052] Get the material ID of the activity material;

[0053] Determine whether the material identification is bound to a store identification;

[0054] If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store;

[0055] The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

[0056] In a fourth aspect, an embodiment of the present specification provides an electronic device, comprising a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, wherein the one or more programs include instructions for performing the following operations:

[0057] Get the material ID of the activity material;

[0058] Determine whether the material identification is bound to a store identification;

[0059] If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store;

[0060] The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

[0061] The above one or more technical solutions in the embodiments of this specification have at least the following technical effects:

[0062] The embodiments of this specification provide a method for verifying activity materials, which includes obtaining the material identification of the activity materials; determining whether the material identification is bound to a store identification; if the material identification is not bound to a store identification, obtaining the target store identification of the target store; binding the material identification to the target store identification as a credential for an online activity transaction at the target store, and starting the online activity of the target store, so that the store arrival request of the activity materials can be determined according to the start time of the online activity of the target store, and the display time and display effect of the activity materials can be determined according to the online activity transaction of the target store, which solves the technical problem in the prior art that the store arrival request and display request of the activity materials cannot be accurately determined, and improves the accuracy of activity material verification. BRIEF DESCRIPTION OF THE DRAWINGS

[0063] In order to more clearly illustrate the technical solutions in the embodiments of this specification, the following briefly introduces the drawings required for use in the embodiments or descriptions of the prior art. Obviously, the drawings described below are some embodiments of this specification. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0064] Figure 1 A schematic diagram of an O2O system provided in an embodiment of this specification;

[0065] Figure 2 A flow chart of a method for verifying a movable material provided in an embodiment of this specification;

[0066] Figure 3 A flow chart of activity material verification and activity participation provided in the embodiments of this specification;

[0067] Figure 4 A schematic diagram of a device for checking a movable material is provided for the embodiment of this specification;

[0068] Figure 5 A schematic diagram of an electronic device provided in an embodiment of this specification. DETAILED DESCRIPTION

[0069] In order to make the purpose, technical solutions and advantages of the embodiments of this specification more clear, the technical solutions in the embodiments of this specification will be clearly and completely described below in conjunction with the drawings in the embodiments of this specification. Obviously, the described embodiments are part of the embodiments of this specification, not all of the embodiments. Based on the embodiments in this specification, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this specification.

[0070] The embodiments of this specification provide a method, device and electronic device for verifying event materials, which are used to verify the arrival and display conditions of event materials in stores and improve the accuracy of event material verification.

[0071] The main implementation principles, specific implementation methods and corresponding beneficial effects of the technical solutions of the embodiments of this specification are described in detail below in conjunction with the accompanying drawings.

[0072] Please refer to Figure 1 The O2O system includes: a client, offline stores and an online trading platform. The online trading platform is used to provide information about goods and activities, provide online payment functions and verify activity materials. The client is used to access the online trading platform to display the goods and activity information of the online trading platform to users, and help users complete transactions online. Offline stores are used to display online goods and activities, especially for some online activities such as discounts and promotions, activity materials are used to promote and facilitate transactions. In the actual operation process, the arrival and display of activity materials in the store will directly affect the transaction volume, so the embodiment of this specification provides a verification method for activity materials to realize the verification of the arrival and display of activity materials in the store.

[0073] Please refer to Figure 2 , a method for verifying an active material provided in an embodiment of this specification includes:

[0074] S21: Get the material ID of the activity material;

[0075] S22: Determine whether the material identification is bound to the store identification;

[0076] S23: If the material identifier is not bound to a store identifier, obtain a target store identifier of the target store;

[0077] S24: Bind the material ID to the target store ID as a voucher for the target store's online activity transaction, and start the target store's online activity.

[0078] During the specific implementation process, the material identification of the active material can be a QR code or barcode affixed to the seal of the active material, or it can be a verification code on the active material. The seal of the active material can be affixed to the active QR code or barcode of the active material to prompt the offline store staff to bind the material identification before displaying the interactive material. Among them, the information contained in the active QR code or barcode and the material identification can be the same, or it can be related information. The store identification bound to the material identification can be obtained through any information. Correspondingly, S21 obtains the material identification of the active material, which can be obtained by scanning the QR code or barcode on the active material. The QR code or barcode can be either a material QR code or barcode, or an active QR code or barcode on the active material. Of course, the material identification can also be obtained by receiving the verification code of the active material input by the operator.

[0079] Further, S22 is executed for the obtained material identification to determine whether the material identification is bound to a store identification. If the obtained material identification is bound to a store identification, it indicates that the activity material corresponding to the material identification has entered the offline store and is bound to the store. At this time, the client that provides the material identification is issued with the qualification to participate in the corresponding store's online activity and the customer is prompted, such as "Congratulations on receiving the activity qualification of the *** store". If the obtained material identification is not bound to a store identification, S23 is continued.

[0080] S23: When the material identification is not bound to the store identification, the target store identification of the target store can be obtained in the following ways: ①. Obtain the target store identification by scanning and identifying the QR code or barcode of the target store; ②. Receive the target store identification input by the operator; ③. Obtain the payment information for payment through the material identification, and obtain the target store identification from the payment information. When obtaining the target store identification through payment information, the transaction store identification can be obtained from the payment information first; then, it is determined whether the transaction store identification is in the online activity list; if the transaction store identification is in the online activity list, the transaction store identification is obtained as the target store identification. If the transaction store identification is not in the online activity list, the user is prompted that the store has not signed up for this activity, and please contact the service provider or ISV to participate in the activity.

[0081] After obtaining the target store ID, further execute S24: bind the material ID as the voucher of the target store online activity transaction with the target store ID, and start the online activity of the target store. Binding the material ID as the voucher of the target store online activity transaction with the target store ID can make the transaction status of each material ID and target store clear and accurate, so as to help the online transaction platform clearly know the display status of the activity materials of each target store.

[0082] Furthermore, since the material identification is used as the voucher for the online activity transaction of the target store, each payment transaction requires the consistency of the material identification between the store and the client, so that the offline store can continuously display the activity materials so that users can obtain the material identification, thereby improving the publicity effect of the online activity and further increasing the transaction volume of the online activity. Specifically, when receiving a payment request for payment through the material identification, determine whether the target store identification bound to the material identification is consistent with the transaction store identification in the payment request; if the target store identification is consistent with the transaction store identification, respond to the payment request in accordance with the activity method corresponding to the material identification; if the target store identification is inconsistent with the transaction store identification, prompt the user that he has not received the activity qualification of the store, please scan the activity QR code or barcode field activity qualification.

[0083] The following is a specific example to fully illustrate the implementation process of the method for verifying movable materials provided in the embodiments of this specification.

[0084] Please refer to Figure 3 , an Alipay online promotional activity "5 yuan off for purchases over 20 yuan", the activity material is an activity poster with a seal, and the seal is printed with a QR code or barcode of the activity material. The specific steps to participate in or start the activity are as follows:

[0085] S31. Scan the QR code / barcode on the seal or poster;

[0086] S32, determine whether the obtained QR code / barcode has been bound to a store; if the QR code / barcode has not been bound to a store, proceed to step 33; if the QR code / barcode has been bound to a store, proceed to step 37;

[0087] S33. Confirm that the QR code / barcode is successfully received, and prompt to complete an Alipay payment transaction of any amount in this store to start the store activity;

[0088] S34, making an Alipay payment through the QR code / barcode;

[0089] S35, judging whether the transaction store is in the investment invitation list through the transaction store identification; if so, continue to execute S36, if not, go to S39;

[0090] S36. Bind the QR code / barcode to the store logo and start the online activity of the store;

[0091] S37, issuing the qualification for participating in the activity to the client, and prompting the user that the qualification for participating in the activity has been successfully obtained;

[0092] S38. When receiving a payment request from a client who is eligible for the activity, the payment is made to enjoy the preferential treatment of the activity;

[0093] S39. Tip: This store has not signed up for this event. Please contact the service provider or ISV to participate in the event.

[0094] In the above embodiment, online acquisition of the store is enabled by binding the material identification, and the material identification is used as a payment voucher for online activity transactions, so that the store arrival request of the activity material can be determined according to the online activity start time of the target store, and the display time and display effect of the activity material can be determined according to the online activity transaction of the target store, which solves the technical problem in the prior art that the store arrival status and display request of the activity material cannot be accurately determined, and improves the accuracy of activity material verification.

[0095] Based on the above embodiment, a method for checking a movable material is provided. The embodiment of this specification also provides a device for checking a movable material. Figure 4 , the device comprises:

[0096] A first acquisition unit 41 is used to acquire a material identification of an activity material;

[0097] A judging unit 42, used to judge whether the material identification is bound to a store identification;

[0098] The second acquisition unit 43 is used to acquire the target store identifier of the target store when the material identifier is not bound to the store identifier;

[0099] The binding unit 44 is used to bind the material identification as a voucher for the online activity transaction of the target store with the target store identification, and start the online activity of the target store.

[0100] In a specific implementation process, the first acquisition unit 41 is used to: scan and identify the QR code or barcode of the activity material to obtain the material identification; or receive the verification code of the activity material input by an operator to obtain the material identification.

[0101] The second acquisition unit 43 is used to: scan and identify the QR code or barcode of the target store to obtain the target store identifier; or, receive the target store identifier input by the operator; or, obtain the payment information for payment through the material identifier; and obtain the target store identifier of the target store from the payment information. Specifically, when obtaining the target store identifier of the target store from the payment information, the transaction store identifier can be obtained from the payment information; determine whether the transaction store identifier is in the online activity list; if the transaction store identifier is in the online activity list, obtain the transaction store identifier as the target store identifier.

[0102] As an optional implementation, the verification device also includes: a sending unit 45 for sending the participation qualification of the store online activity corresponding to the material identification to the client that provides the material identification when the material identification is bound to the store identification. Optionally, the verification device may also include: a receiving unit 46 and a payment unit 47. The receiving unit 46 is used to determine whether the target store identification bound to the material identification is consistent with the transaction store identification in the payment request when receiving a payment request for payment through the material identification; the payment unit 47 is used to respond to the payment request according to the activity mode corresponding to the material identification when the target store identification is consistent with the transaction store identification.

[0103] Regarding the device in the above embodiment, the specific manner in which each unit performs the operation has been described in detail in the embodiment of the relevant method and will not be elaborated in detail here.

[0104] Please refer to Figure 5 , is a block diagram of an electronic device 700 for implementing a method for verifying active materials according to an exemplary embodiment. For example, the electronic device 700 may be a computer, a database console, a tablet device, a personal digital assistant, and the like.

[0105] Reference Figure 5 , the electronic device 700 may include one or more of the following components: a processing component 702 , a memory 704 , a power component 706 , an input / output (I / O) interface 710 , and a communication component 712 .

[0106] The processing component 702 generally controls the overall operation of the electronic device 700, such as operations associated with display, data communication, and recording operations. The processing component 702 may include one or more processors 720 to execute instructions to complete all or part of the steps of the above method. In addition, the processing component 702 may include one or more modules to facilitate the interaction between the processing component 702 and other components.

[0107] The memory 704 is configured to store various types of data to support operations on the device 700. Examples of such data include instructions for any application or method operating on the electronic device 700, contact data, phone book data, messages, pictures, videos, etc. The memory 704 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

[0108] The power supply component 706 provides power to the various components of the electronic device 700. The power supply component 706 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to the electronic device 700.

[0109] I / O interface 710 provides an interface between processing component 702 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include but are not limited to: home button, volume button, start button, and lock button.

[0110] The communication component 712 is configured to facilitate wired or wireless communication between the electronic device 700 and other devices. The electronic device 700 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 712 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 712 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

[0111] In an exemplary embodiment, the electronic device 700 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the above methods.

[0112] In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 704 including instructions, and the instructions can be executed by a processor 720 of an electronic device 700 to perform the above method. For example, the non-transitory computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0113] A non-transitory computer-readable storage medium, when instructions in the storage medium are executed by a processor of a mobile terminal, enables an electronic device to perform a data query method, the method comprising:

[0114] Obtain the material identification of the activity material; determine whether the material identification is bound to a store identification; if the material identification is not bound to a store identification, obtain the target store identification of the target store; bind the material identification to the target store identification as a voucher for the online activity transaction of the target store, and start the online activity of the target store.

[0115] It should be understood that the present invention is not limited to the precise structure described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present invention is limited only by the appended claims.

[0116] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims

1. A method for checking active materials, characterized in that: The method comprises: Obtaining material identifications of activity materials; the activity materials include promotional materials displayed in stores; the stores are offline stores; Determine whether the material identification is bound to a store identification; If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store; The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

2. The method according to claim 1, characterized in that The obtaining of the material identification of the activity material includes: Scan and identify the QR code or barcode of the activity material to obtain the material identification; or, A verification code of the active material input by an operator is received, and the material identification is obtained based on the verification code.

3. The method according to claim 1, characterized in that The step of obtaining the target store identifier of the target store includes: Scan and identify the QR code or barcode of the target store to obtain the target store logo; or, The target store identifier input by the operator is obtained.

4. The method according to claim 1, characterized in that The step of obtaining the target store identifier of the target store includes: Obtain payment information for payment through the material identifier; The target store identifier of the target store is obtained from the payment information.

5. The method according to claim 4, characterized in that The step of obtaining the target store identifier of the target store from the payment information includes: Obtaining a transaction store identifier from the payment information; Determine whether the transaction store logo is in the online activity list; If the transaction store identifier is in the online activity list, the transaction store identifier is obtained as the target store identifier.

6. The method according to any one of claims 1 to 5, characterized in that: The method further comprises: If the material identification is bound to a store identification, the right to participate in the store's online activities corresponding to the material identification is issued to the client that provides the material identification.

7. The method according to any one of claims 1 to 5, characterized in that: The method further comprises: When receiving a payment request for payment through the material identifier, determining whether the target store identifier bound to the material identifier is consistent with the transaction store identifier in the payment request; If the target store identifier is consistent with the transaction store identifier, the payment request is responded to according to the activity mode corresponding to the material identifier.

8. The method according to claim 1, characterized in that The method further comprises: If the material identification is bound to a store identification, it indicates that the activity material corresponding to the material identification has entered the target store and is bound to the target store.

9. A device for checking movable materials, characterized in that: The device comprises: A first acquisition unit is used to acquire a material identifier of an activity material; the activity material includes a promotional material displayed in a store; the store is an offline store; A judging unit, used to judge whether the material identification is bound to a store identification; A second acquisition unit is used to acquire a target store identifier of a target store when the material identifier is not bound to a store identifier; A binding unit is used to bind the material identification as a voucher for the online activity transaction of the target store with the target store identification, and start the online activity of the target store.

10. The device according to claim 9, characterized in that The first acquisition unit is used to: Scan and identify the QR code or barcode of the activity material to obtain the material identification; or, The verification code of the active material input by the operator is received to obtain the material identification.

11. The device according to claim 9, characterized in that The second acquiring unit is used for: Scan and identify the QR code or barcode of the target store to obtain the target store logo; or, The target store identifier input by the operator is received.

12. The device according to claim 9, characterized in that The second acquisition unit is further used for: Obtain payment information for payment through the material identifier; The target store identifier of the target store is obtained from the payment information.

13. The device according to claim 12, characterized in that The second acquisition unit is further used for: Obtaining a transaction store identifier from the payment information; Determine whether the transaction store logo is in the online activity list; If the transaction store identifier is in the online activity list, the transaction store identifier is obtained as the target store identifier.

14. The device according to any one of claims 9 to 13, characterized in that: The device also includes: The sending unit is used to send the participation qualification of the store online activity corresponding to the material identification to the client that provides the material identification when the material identification is bound to the store identification.

15. The device according to any one of claims 9 to 13, characterized in that: The device also includes: A receiving unit, configured to, when receiving a payment request for payment through the material identifier, determine whether the target store identifier bound to the material identifier is consistent with the transaction store identifier in the payment request; The payment unit is used to respond to the payment request according to the activity mode corresponding to the material identification when the target store identification is consistent with the transaction store identification.

16. A computer-readable storage medium, characterized in that: A computer program is stored thereon, and when the program is executed by a processor, the following steps are implemented: Obtaining material identifications of activity materials; the activity materials include promotional materials displayed in stores; the stores are offline stores; Determine whether the material identification is bound to a store identification; If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store; The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

17. An electronic device, characterized in that: The invention comprises a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors. The one or more programs include instructions for performing the following operations: Obtaining material identifications of activity materials; the activity materials include promotional materials displayed in stores; the stores are offline stores; Determine whether the material identification is bound to a store identification; If the material identifier is not bound to a store identifier, obtain the target store identifier of the target store; The material identification is used as a voucher for the online activity transaction of the target store and is bound to the target store identification, and the online activity of the target store is started.

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