Push broadcast method and push broadcast system

Abstract

A push method is implemented by a push system, the push system comprising a push server, a traffic information collection server and a vehicle electronic device. The traffic information collection server stores a predetermined push message. The vehicle electronic device is suitable for being installed on a vehicle. When the vehicle is located within a specific range, the traffic information collection server sends a push request containing the predetermined push message to the push server, and the push server sends the predetermined push message to the vehicle electronic device or to a handheld electronic device corresponding to the vehicle electronic device according to the push request.

Description

Technical Field

[0001] The present invention relates to a push broadcast method, and more particularly to a push broadcast method used in conjunction with a vehicle electronic device. The present invention also relates to a push broadcast system. Background Art

[0002] The push system can push messages to the user's smartphone in real time for the user to read and watch. Those who need advertising can purchase message push services from the push system provider, allowing the push system provider to help push messages with advertising content to smartphone users. Since the effectiveness of advertising is related to the attributes of the advertising audience, how to make the push system have a specific screening mechanism to make the push objects more targeted is a further topic to be explored in this invention. Summary of the invention

[0003] The technical problem to be solved by the present invention is to provide a method for pushing advertisements with a specific screening mechanism, which allows the push object to use driving information and the location of the vehicle in a more targeted manner.

[0004] To solve the above technical problems, the present invention provides a push method, which is implemented by a push system. The push system includes: a push server, a vehicle information collection server and multiple vehicle electronic devices. The vehicle information collection server stores a predetermined push message. The vehicle electronic devices are suitable for installation on the vehicle.

[0005] When one of the vehicle electronic devices is within a specific range, the driving information collection server sends a push request including the predetermined push message to the push server, and the push server sends the predetermined push message to the vehicle electronic device or to a handheld electronic device corresponding to the vehicle electronic device according to the push request.

[0006] Preferably, the driving information collection server is set with the specific range, and each vehicle electronic device can generate positioning data indicating its location and transmit the positioning data to the driving information collection server in real time.

[0007] When the driving information collection server receives the positioning data from one of the vehicle electronic devices, the driving information collection server determines whether the position indicated by the positioning data falls within the specific range.

[0008] When the driving information collection server determines that the location indicated by the positioning data falls within the specific range, the driving information collection server sends a push request including the predetermined push message to the push server, and the push server sends the predetermined push message to the vehicle electronic device that sends the positioning data, or to the handheld electronic device corresponding to the vehicle electronic device that sends the positioning data according to the push request.

[0009] Preferably, the driving information collection server further stores a plurality of user data and a filtering data, each vehicle electronic device corresponds to one of the user data, and the filtering data includes one or more filtering conditions.

[0010] When one of the vehicle electronic devices is located within the specific range, the driving information collection server further determines whether the user data corresponding to the vehicle electronic device meets each screening condition of the screening data.

[0011] When one of the vehicle electronic devices is located within the specific range and the user data corresponding to the vehicle electronic device meets each filtering condition of the filtering data, the driving information collection server sends a push request including the predetermined push message to the push server, and the push server sends the predetermined push message to the vehicle electronic device that sent the positioning data, or to the handheld electronic device corresponding to the vehicle electronic device that sent the positioning data according to the push request.

[0012] Preferably, each screening condition is a user age range, a user gender or a driving vehicle type.

[0013] Preferably, the push system further comprises a billboard with content related to the predetermined push message, and the billboard is arranged within the visible range of drivers in the specific range.

[0014] Preferably, the driving information collection server is installed on the vehicle. When the driving information collection server establishes a communication link with one of the vehicle electronic devices, the driving information collection server sends a push request containing the predetermined push message to the push server, so that the push server sends the predetermined push message to the vehicle electronic device, or to the handheld electronic device corresponding to the vehicle electronic device.

[0015] Preferably, the driving information collection server further stores a plurality of user data and a filtering data, each vehicle electronic device corresponds to one of the user data, and the filtering data includes one or more filtering conditions.

[0016] When the driving information collection server establishes a communication link with the vehicle electronic device, the driving information collection server further determines whether the user data corresponding to the vehicle electronic device meets each screening condition of the screening data.

[0017] When the driving information collection server establishes a communication link with the vehicle electronic device and the user data corresponding to the vehicle electronic device meets each filtering condition of the filtering data, the driving information collection server transmits a push request containing the predetermined push message to the push server, so that the push server transmits the predetermined push message to the vehicle electronic device that establishes a communication link with the driving information collection server, or to the handheld electronic device corresponding to the vehicle electronic device that establishes a communication link with the driving information collection server.

[0018] Preferably, the push system further includes a trip planning server, which stores the filtering data, multiple driver profiles respectively related to multiple drivers, and multiple driving route history records respectively corresponding to the driver profiles. The trip planning server generates multiple target areas and target time periods respectively corresponding to the target areas based on the driving route history records corresponding to the driver profiles that meet the filtering data, wherein the estimated probability of the presence of drivers meeting the filtering data in each target area during the target time period corresponding to it is greater than a predetermined probability threshold, or the estimated number of drivers meeting the filtering data in each target area during the target time period corresponding to it is greater than a predetermined number threshold.

[0019] The itinerary planning server generates a tour itinerary and a tour path according to the target areas and the target time periods. The tour itinerary and the tour path are used to guide the vehicle equipped with the push server to pass through the corresponding target area within each target time period.

[0020] Preferably, each vehicle electronic device can generate positioning data indicating its location, and transmit the positioning data to the vehicle information collection server in real time via a mobile communication network.

[0021] The driving information collection server generates multiple real-time target areas based on the positioning data of the vehicle electronic devices corresponding to the user data that meet the screening data. The number of the vehicle electronic devices corresponding to the user data that meet the screening data in each real-time target area is greater than a predetermined device quantity threshold.

[0022] The driving information collection server generates a real-time patrol path according to the real-time target areas, and the real-time patrol path is used to guide the vehicle equipped with the push server to pass through the real-time target areas.

[0023] Preferably, it also includes a billboard with content related to the predetermined push message, and the billboard is installed on the vehicle where the driving information collection server is installed.

[0024] Another technical problem to be solved by the present invention is to provide a push system with a specific screening mechanism to enable push objects to execute the above push method more specifically.

[0025] Compared with the prior art, the present invention provides a push system with a geographical location screening mechanism by, when the driving information collection server determines that the location indicated by the positioning data of the vehicle electronic device falls within the specific range, or when the driving information collection server establishes a communication link with one of the vehicle electronic devices, the driving information collection server transmits the push request to the push server, so that the push server transmits the predetermined push message to the handheld electronic device corresponding to the vehicle electronic device that sent the positioning data, thereby allowing the push system to have a geographical location screening mechanism; further, when the driving information collection server determines that the location indicated by the positioning data falls within the specific range and the The user data corresponding to the vehicle electronic device meets each screening condition of the screening data, and the driving information collection server transmits the push request to the push server, so that the push server transmits the predetermined push message to the handheld electronic device corresponding to the vehicle electronic device that sends the positioning data, thereby allowing the push system to have a dual screening mechanism of geographic location and user identity attributes; in addition, by setting the billboard within the visible range of the driver in the specific range, the driver can not only receive the predetermined push message, but also see the billboard with content related to the predetermined push message, thereby increasing the driver's impression of the content of the predetermined push message. BRIEF DESCRIPTION OF THE DRAWINGS

[0026] Other features and effects of the present invention will be clearly presented in the embodiments with reference to the accompanying drawings, in which:

[0027] Figure 1 is a schematic diagram of hardware connection relationships, illustrating a push broadcast system applicable to a first embodiment of the push broadcast method of the present invention, wherein the push broadcast method is implemented by the push broadcast system;

[0028] Figure 2 is a flow chart of the first embodiment;

[0029] Figure 3 is a schematic diagram of hardware connection relationships, illustrating a push broadcast system applicable to a second embodiment of the push broadcast method of the present invention, wherein the push broadcast method is implemented by the push broadcast system

[0030] Figure 4 is a flow chart of the second embodiment; and

[0031] Figure 5is a flow chart of a third embodiment of the push method of the present invention. DETAILED DESCRIPTION

[0032] Before the present invention is described in detail, it should be noted that similar components are denoted by the same reference numerals in the following description.

[0033] See also Figure 1 A first embodiment of a push method of the present invention is implemented by a push system 100, which includes a push server 1, a driving information collection server 4 connected to the push server 1, a plurality of vehicle electronic devices 2 connected to the push server 1 and the driving information collection server 4, and a billboard (not shown). The push system 100 of the present invention is suitable for communicating with a plurality of handheld electronic devices 800 corresponding to the vehicle electronic devices 2. The handheld electronic devices 800 are, for example, a plurality of smart phones.

[0034] The driving information collection server 4 is set with a specific range and a predetermined push message (such as an advertisement message). In the first embodiment, the specific range is a specific geographical range. The billboard is set within the visible range of the driver in the specific range, and the content of the billboard is related to the predetermined push message.

[0035] The driving information collection server 4 stores a plurality of user data received from the vehicle electronic device 2 or the handheld electronic devices 800, and a filtering data for filtering the user data. Each vehicle electronic device 2 corresponds to one of the user data. The filtering data includes one or more filtering conditions. Each filtering condition may be, but is not limited to, a user age range (e.g., 25 to 35 years old), a user gender (e.g., male), or a driving vehicle type. The push server 1 and the driving information collection server 4, for example, belong to an advertising platform provider. The advertising platform provider may allow the push service purchaser to customize the content of the filtering data.

[0036] The vehicle electronic devices 2 are suitable for installation on a vehicle, and can generate positioning data indicating their location based on, for example, GPS satellite signals, and transmit the positioning data to the driving information collection server 4 in real time. The vehicle electronic devices 2 are, for example, multiple driving recorders, but this is not limited to this. Each vehicle electronic device 2 can also be, for example, a vehicle navigation device. When one of the vehicle electronic devices 2 is within the specific range, the driving information collection server 4 transmits a push request containing the predetermined push message to the push server 1, so that the push server 1 transmits the predetermined push message to the vehicle electronic device 2, or to a handheld electronic device 800 corresponding to the vehicle electronic device 2. Refer to the following in conjunction with Figure 1 and Figure 2, the steps performed by the first embodiment of the push method are described in more detail. First, as shown in step S101 , the driving information collection server 4 receives the positioning data from one of the vehicle electronic devices 2 .

[0037] Next, as shown in step S102, when the driving information collection server 4 receives the positioning data from one of the vehicle electronic devices 2, the driving information collection server 4 determines whether the position indicated by the positioning data falls within the specific range. If not, the process ends. If so, step S103 is executed next.

[0038] As shown in step S103, after the driving information collection server 4 determines that the position indicated by the positioning data falls within the specific range, the driving information collection server 4 also determines whether the user data corresponding to the vehicle electronic device 2 meets each filtering condition of the filtering data. If so, step S104 is executed next, if not, the process ends.

[0039] Step S104 is that when the driving information collection server 4 determines that the location indicated by the positioning data falls within the specific range, and the user data corresponding to the vehicle electronic device 2 meets each screening condition of the screening data, the driving information collection server 4 sends a push request including the predetermined push message to the push server 1, and the push server 1 sends the predetermined push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sends the positioning data according to the push request, so that the handheld electronic device 800 displays the predetermined push message. In other embodiments, the push server 1 sends the predetermined push message to the vehicle electronic device 2 that sends the positioning data, or sends it to the vehicle electronic device 2 and the handheld electronic device 800 at the same time.

[0040] Thus, when a vehicle equipped with the vehicle electronic device 2 passes through the specific range, the driver not only receives the scheduled push message, but also sees the billboard with content related to the scheduled push message, thereby increasing the driver's impression of the content of the scheduled push message. When the scheduled push message is an advertising message, the advertising effect on the driver can be increased. In addition, by further filtering the vehicles equipped with the vehicle electronic device 2 and passing through the specific range through the screening data, the push server 1 can more accurately limit the objects to which the scheduled push message is sent to the drivers who meet the screening data. If the advertising platform charges the purchaser with advertising needs based on the number of scheduled push messages sent, the screening push technology of this embodiment can make the cost expenditure of the purchaser of the push service more efficient.

[0041] It is worth mentioning that the content of the billboard may include, for example, a barcode (such as a QR Code) related to the scheduled push message, and the content of the barcode is a website address for drivers to scan with their mobile phones to link to a webpage corresponding to the website address, wherein the size of the QR Code may be based on the distance from nearby streets, and at least needs to be maintained between 40% and 60% of the screen area of ​​the handheld electronic device when it is scanned by a handheld electronic device in a vehicle traveling on those streets within the distance. In addition, the webpage may be designed to allow for a lucky draw or gifts to be won by filling out a questionnaire, registering as a member, or uploading a specific video. This can increase interaction with drivers, thereby further improving the effectiveness of advertising. It is worth mentioning that one or more image capture devices can be appropriately added to the billboard. Through the image capture device and the image recognition technology, the information such as the model, brand, color, etc. of the vehicles passing by the nearby streets can be collected. The image capture device cross-checks the questionnaire data with the model, brand, color, etc. of the passing vehicles according to the posting time of the questionnaire filled in by the member in the passing vehicle scanning the QR Code with the handheld electronic device 800, so as to increase the accuracy of the questionnaire data. For example, if the questionnaire data indicates that the posting time is 16:00PM and the color of the vehicle is white, and the vehicle image captured by the image capture device at the posting time (16:00PM) is judged to be black through image recognition, the color of the questionnaire data is modified to black. In this way, the correct data can be collected more accurately. In addition, by the above method, the relevant data of the passing retail investors who are not members of the vehicle electronic device 2 can be collected, so as to increase the comprehensiveness of the collected data and increase the possibility of accurate advertising on the basis of increasing the comprehensiveness. The above examples are only for illustrative purposes and are not limited to this.

[0042] It should be noted that those who have advertising needs can rent the billboard to post advertisements on the one hand, and purchase push services from the advertising platform on the other hand. The purchased push services set the specific range near the rented billboard, and better advertising effects can be obtained through the technology of this embodiment.

[0043] See also Figure 3 and Figure 4 A second embodiment of a push method of the present invention is described below. The push method is implemented by a push system 100.

[0044] In the second embodiment, the push system 100 further includes a trip planning server 3. The driving information collection server 4 treats the user data as a plurality of driver profiles respectively related to a plurality of drivers and provides them to the trip planning server 3. In addition, the driving information collection server 4 also stores the positioning data received from the vehicle electronic devices 2 as a plurality of driving route history records respectively corresponding to the driver profiles and provides them to the trip planning server 3. The trip planning server 3 stores the screening data.

[0045] The vehicle electronic devices 2 and the vehicle information collection server 4 support a short-range wireless communication protocol (such as Bluetooth, but not limited thereto). The specific range in this embodiment is not a range pre-set by the vehicle information collection server 4, but a communication range within which the vehicle information collection server 4 can establish a communication link with the vehicle electronic devices 2 through the short-range wireless communication protocol. The vehicle information collection server 4 is suitable for installation on a vehicle.

[0046] The following describes the steps performed by the second embodiment of the push method. First, as shown in step S301, the itinerary planning server 3 generates multiple target areas and target time periods corresponding to the target areas based on the driving route history records corresponding to the driver profiles of the screening data that meet the target customer group of the advertising product, wherein the estimated probability of the occurrence of drivers meeting the screening data in each target area during the target time period corresponding thereto is greater than a predetermined probability threshold. In another embodiment, the estimated number of drivers meeting the screening data in each target area during the target time period corresponding thereto is greater than a predetermined number threshold.

[0047] Next, as shown in step S302, the itinerary planning server 3 generates a tour itinerary and a tour path according to the target areas and the target time periods. The tour itinerary and the tour path are used to guide the vehicle equipped with the driving information collection server 4 to pass through the corresponding target area within each target time period.

[0048] After the vehicle equipped with the driving information collection server 4 starts to travel according to the tour itinerary and the tour route, then, as shown in step S303, when one of the vehicle electronic devices 2 is located within the specific range, the driving information collection server 4 establishes a communication link with the one of the vehicle electronic devices 2.

[0049] Next, as shown in step S304 , the driving information collection server 4 determines whether the user data corresponding to the vehicle electronic device 2 meets each screening condition of the screening data. If not, the process ends. If yes, step S305 is executed.

[0050] Step S305 is that when the driving information collection server 4 determines that the user data corresponding to the vehicle electronic device 2 meets each screening condition of the screening data, the driving information collection server 4 transmits a push request including the predetermined push message to the push server 1, so that the push server 1 transmits the predetermined push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that has established a communication link with the driving information collection server 4 according to the push request. In other embodiments, the push server 1 transmits the predetermined push message to the vehicle electronic device 2 that has established a communication link with the driving information collection server 4, or, simultaneously, to the vehicle electronic device 2 and the handheld electronic device 800.

[0051] In the second embodiment, the billboard is installed on the vehicle on which the driving information collection server 4 is installed, forming an advertising vehicle. Thus, when the vehicle equipped with the vehicle electronic device 2 passes near the vehicle equipped with the driving information collection server 4 and passes through the specific range, the driver not only receives the predetermined push message, but also sees the billboard content related to the predetermined push message on the advertising vehicle, thereby increasing the driver's impression of the content of the predetermined push message. When the predetermined push message is an advertising message, the advertising effect on the driver can be increased.

[0052] In addition, the estimated probability of the presence of drivers who meet the screening data in each target area during the target time period corresponding to the target area calculated by the itinerary planning server 3 is greater than a predetermined probability threshold, or the estimated number of drivers who meet the screening data in each target area during the target time period corresponding to the target area is greater than a predetermined number threshold, which helps to increase the probability of the advertising vehicle meeting the driver who meets the screening data.

[0053] It should be noted that in the implementation of the changes, the estimated probability of each target area appearing drivers who meet the screening data in the corresponding target time period may be greater than a predetermined probability threshold and the estimated vehicle speed may be less than a traffic jam speed threshold, or the estimated number of drivers who meet the screening data in each target area in the corresponding target time period may be greater than a predetermined number threshold and the estimated vehicle speed may be less than a traffic jam speed threshold. In this way, the advertising vehicle can drive into a traffic jam and push advertisements to the drivers in the traffic jam. Because they are in a traffic jam, the drivers have more waiting time to watch the content of the billboard of the advertising vehicle, thereby increasing the advertising effect.

[0054] It is worth mentioning that in a modified implementation, the itinerary planning server 3 further stores a plurality of questionnaire user data, a plurality of questionnaire filling locations corresponding to the questionnaire user data, and a plurality of questionnaire filling times corresponding to the questionnaire user data, and in step S301, the itinerary planning server 3 generates the target areas according to the questionnaire user data and the corresponding questionnaire filling locations and questionnaire filling times in addition to the driving route history records corresponding to the driver personal data that match the screening data. The questionnaire user data, the questionnaire filling locations, and the questionnaire filling times are obtained through a questionnaire survey, and two methods of obtaining them are described below.

[0055] The first method of obtaining: In the first embodiment, the content of the barcode (such as a QR Code) of the billboard set at a fixed point is a URL, and the URL is used to link to a questionnaire page for users to fill in and upload the questionnaire user data. The time of uploading the questionnaire user data can be used as the questionnaire filling time, and the URL has a billboard location indicating the location of the billboard, which can be used as the questionnaire filling location.

[0056] The second method of obtaining is similar to the first method, except that the user scans the barcode of the billboard on the advertising vehicle in the second embodiment, and since the billboard moves with the advertising vehicle, the location of the advertising vehicle at the time of filling in the questionnaire is regarded as the location of filling in the questionnaire.

[0057] See also Figure 5 , a third embodiment of the push method of the present invention is described below.

[0058] Similar to the first embodiment, the push method is implemented by a push system 100. Each vehicle electronic device 2 of the push system 100 generates a positioning data indicating its location, and transmits the positioning data to the driving information collection server 4 via a mobile communication network in real time. For example, the vehicle electronic devices 2 transmit their latitude and longitude coordinates to the driving information collection server 4 at regular intervals.

[0059] The following describes the steps performed by the third embodiment of the push method. First, as shown in step S401, the driving information collection server 4 generates a plurality of real-time target areas based on the positioning data of the vehicle electronic devices 2 corresponding to the user data that matches the screening data, and the number of the vehicle electronic devices 2 corresponding to the user data that matches the screening data in each real-time target area is greater than a predetermined device quantity threshold.

[0060] Next, as shown in step S402 , the vehicle information collection server 4 generates a real-time patrol path according to the real-time target areas. The real-time patrol path is used to guide the vehicle equipped with the vehicle information collection server 4 to pass through the real-time target areas.

[0061] After the vehicle equipped with the driving information collection server 4 starts to travel according to the real-time patrol route, then steps S403-S405 are the same as steps S303-S305, and are not repeated here. This embodiment generates the real-time target areas through real-time analysis, and the number of the vehicle electronic devices 2 corresponding to the user data in each real-time target area that meets the screening data is greater than the predetermined device number threshold, which helps to increase the probability of the advertising vehicle meeting the driver who meets the screening data.

[0062] In summary, the push method of the present invention is that when the driving information collection server 4 determines that the location indicated by the positioning data of the vehicle electronic device 2 falls within the specific range, or when the driving information collection server 4 establishes a communication link with one of the vehicle electronic devices 2, the driving information collection server 4 transmits the push request to the push server 1, so that the push server 1 transmits the predetermined push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sent the positioning data, thereby allowing the push system 100 to have a geographical location screening mechanism; further, when the driving information collection server 4 determines that the location indicated by the positioning data falls within the specific range, the push request is sent to the push server 1, so that the push server 1 sends the predetermined push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sent the positioning data. If the user data corresponding to the vehicle electronic device 2 is within the range and meets each screening condition of the screening data, the driving information collection server 4 transmits the push request to the push server 1, so that the push server 1 transmits the predetermined push message to the handheld electronic device 800 corresponding to the vehicle electronic device 2 that sends the positioning data, thereby allowing the push system 100 to have a dual screening mechanism of geographic location and user identity attributes; in addition, by setting the billboard within the visible range of the specific range, the driver can not only receive the predetermined push message, but also see the billboard with content related to the predetermined push message, thereby increasing the driver's impression of the content of the predetermined push message.

[0063] The above is only a specific embodiment of the present invention, but the protection scope of the present invention is not limited thereto. Any person skilled in the art can easily think of changes or substitutions within the technical scope disclosed by the present invention, which should be included in the protection scope of the present invention. Therefore, the protection scope of the present invention should be based on the protection scope of the claims.

Claims

1. A push method, implemented by a push system, the push system comprising a push server, a driving information collection server and a plurality of vehicle electronic devices, the driving information collection server storing a predetermined push message, the vehicle electronic devices and the driving information collection server being suitable for installation on a vehicle, characterized in that: The method includes: When one of the vehicle electronic devices is located within a specific range, when the vehicle information collection server establishes a communication link with one of the vehicle electronic devices, the vehicle information collection server transmits a push request including the predetermined push message to the push server, and the push server transmits the predetermined push message to the vehicle electronic device or to a handheld electronic device corresponding to the vehicle electronic device according to the push request; The driving information collection server also stores a plurality of user data and a filtering data, each vehicle electronic device corresponds to one of the user data, and the filtering data includes one or more filtering conditions; The push broadcast system further includes a trip planning server, which stores the screening data, a plurality of driver profiles respectively related to a plurality of drivers, and a plurality of driving route history records respectively corresponding to the driver profiles. The trip planning server generates a plurality of target areas and target time periods respectively corresponding to the target areas according to the driving route history records corresponding to the driver profiles that match the screening data, wherein an estimated probability of a driver matching the screening data appearing in each target area during the target time period corresponding thereto is greater than a predetermined probability threshold, or an estimated number of drivers matching the screening data appearing in each target area during the target time period corresponding thereto is greater than a predetermined number threshold; The itinerary planning server generates a tour itinerary and a tour path according to the target areas and the target time periods. The tour itinerary and the tour path are used to guide the vehicle equipped with the driving information collection server to pass through the corresponding target area within each target time period.

2. The push method according to claim 1, characterized in that: When the driving information collection server establishes a communication link with the vehicle electronic device, the driving information collection server further determines whether the user data corresponding to the vehicle electronic device meets each screening condition of the screening data; When the driving information collection server establishes a communication link with the vehicle electronic device and the user data corresponding to the vehicle electronic device meets each filtering condition of the filtering data, the driving information collection server transmits a push request containing the predetermined push message to the push server, so that the push server transmits the predetermined push message to the vehicle electronic device that establishes a communication link with the driving information collection server, or to the handheld electronic device corresponding to the vehicle electronic device that establishes a communication link with the driving information collection server.

3. The push method according to claim 2, characterized in that: Each filter condition is a user age range, a user gender or a driving car type.

4. A push method, implemented by a push system, the push system comprising a push server, a driving information collection server and a plurality of vehicle electronic devices, the driving information collection server storing a predetermined push message, the vehicle electronic devices and the driving information collection server being suitable for installation on a vehicle, characterized in that: The method includes: When one of the vehicle electronic devices is located within a specific range, when the vehicle information collection server establishes a communication link with one of the vehicle electronic devices, the vehicle information collection server transmits a push request including the predetermined push message to the push server, and the push server transmits the predetermined push message to the vehicle electronic device or to a handheld electronic device corresponding to the vehicle electronic device according to the push request; The driving information collection server also stores a plurality of user data and a filtering data, each vehicle electronic device corresponds to one of the user data, and the filtering data includes one or more filtering conditions; Each vehicle electronic device can generate positioning data indicating its location, and transmit the positioning data to the vehicle information collection server in real time through a mobile communication network; The driving information collection server generates a plurality of real-time target areas according to the positioning data of the vehicle electronic devices corresponding to the user data that match the screening data, wherein the number of the vehicle electronic devices corresponding to the user data that match the screening data in each real-time target area is greater than a predetermined device quantity threshold; The driving information collection server generates a real-time patrol path according to the real-time target areas, and the real-time patrol path is used to guide the vehicle equipped with the driving information collection server to pass through the real-time target areas.

5. The push method according to claim 4, characterized in that: When the driving information collection server establishes a communication link with the vehicle electronic device, the driving information collection server further determines whether the user data corresponding to the vehicle electronic device meets each screening condition of the screening data; When the driving information collection server establishes a communication link with the vehicle electronic device and the user data corresponding to the vehicle electronic device meets each filtering condition of the filtering data, the driving information collection server transmits a push request containing the predetermined push message to the push server, so that the push server transmits the predetermined push message to the vehicle electronic device that establishes a communication link with the driving information collection server, or to the handheld electronic device corresponding to the vehicle electronic device that establishes a communication link with the driving information collection server.

6. The push method according to claim 5, characterized in that: Each filter condition is a user age range, a user gender or a driving car type.

7. The push method according to claim 1 or 4, characterized in that: The invention also comprises a billboard with contents related to the predetermined push message, and the billboard is arranged on the vehicle on which the driving information collection server is installed.

8. A push broadcast system, characterized in that: Execute the push method as claimed in any one of claims 1 to 7.

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