Method and device for displaying topic guide words in internet community, and storage medium

Abstract

This invention relates to a method, apparatus, and storage medium for displaying topic-guided keywords in an internet community. The method includes: acquiring target posts under a target topic in the internet community; determining topic-guided keywords based on the target posts to generate a set of topic-guided keywords; determining a corresponding topic content URL for each topic-guided keyword in the set; acquiring post comment data to be displayed in the internet community; and displaying the post comment data and highlighting the target topic-guided keyword in the post comment data when the post comment data contains any target topic-guided keyword from the set. This technical solution achieves the goal of efficiently acquiring highly relevant and accurate traffic.

Description

Technical Field

[0001] This invention relates to the field of Internet data processing technology, and in particular to a method, device and storage medium for displaying topic-guided words in Internet communities. Background Technology

[0002] Internet content community operators often face the challenge of boosting traffic for a specific type of topic, such as work-related topics, aiming for a certain level of exposure (e.g., 1 million views), while ensuring the content reaches genuinely interested users—meaning high click-through rates, likes, and engagement. In reality, however, operators often struggle to ensure that their content reaches truly engaged users.

[0003] The typical approach used by operations personnel is:

[0004] 1) Forced insertion strategy: This strategy involves forcibly inserting the desired topic content into a fixed position in the results of each refresh of the information feed, setting a fixed amount of exposure, and then ceasing to force insertion once the exposure is reached.

[0005] 2) Select the target audience based on the interest tags in the user profile.

[0006] The above technical solution has the following drawbacks:

[0007] 1) It is difficult to guarantee that the content topics we want to support will effectively reach users who are genuinely interested in them;

[0008] 2) Forced insertion strategies significantly impact user experience, increasing negative user feedback. In news feed recommendation lists, forcibly inserting content from desired topics typically results in a poor online user experience. This is primarily due to the forced insertion, rather than personalized recommendation engine calculations. The relevance and quality of the content fail to meet the user's expectations, leading to low click-through rates and numerous negative user feedback. While this method can achieve the goal of boosting traffic for specific topics, it comes at the expense of user experience.

[0009] 3) When the user interest tags are very accurate, the target audience is usually small and does not meet the minimum traffic requirements for the topic to be supported. In actual operation, it has been found that it is difficult to find matching user interest tags for many topics that we want to support. Moreover, the construction of user interest tags is a retrospective process. Usually, users have already shown a certain amount of historical behavior that indicates their interest in this type of topic. However, the topics that operators want to support usually aim to expand the audience that is interested in this topic. That is, they want to find people who have not shown interest in this topic in the past but may be interested in this topic in the future. Summary of the Invention

[0010] To overcome the problems existing in related technologies, this invention provides a method, device and storage medium for displaying topic guidance words in Internet communities, thereby achieving the goal of efficiently obtaining accurate traffic with high relevance matching.

[0011] According to a first aspect of the present invention, a method for displaying topic-guided words in an internet community is provided, the method comprising:

[0012] Retrieve target posts under a target topic in an online community;

[0013] Based on the target post, determine the topic-leading keywords to generate a set of topic-leading keywords;

[0014] For each topic guide word in the set of topic guide words, determine the corresponding topic content URL;

[0015] Obtain the post and comment data to be displayed in the aforementioned internet community;

[0016] When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted.

[0017] In one embodiment, preferably, the method further includes:

[0018] Receive click operations on the target topic guidance words highlighted in the post comment data;

[0019] Based on the click operation, the currently displayed page will be redirected to the page containing the topic content URL corresponding to the target topic guide word.

[0020] In one embodiment, preferably, the method further includes:

[0021] The number of views received by each topic-guided keyword in the set of topic-guided keywords within the first preset time period is calculated, wherein the number of views received includes at least one of the following: exposure, clicks, and click-through rate;

[0022] When the number of views for any topic-leading word is less than a preset threshold, the topic-leading word is removed from the topic-leading word set.

[0023] In one embodiment, preferably, obtaining target posts under a target topic in an internet community includes:

[0024] The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic.

[0025] Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including:

[0026] Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords.

[0027] Select topic content keywords that represent the topic content from the candidate topic keyword set;

[0028] For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name;

[0029] A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

[0030] In one embodiment, preferably, selecting topic content keywords representing topic content from the candidate topic keyword set includes:

[0031] Calculate the document value of each candidate topic keyword in the topic within the candidate topic keyword set, and sort all candidate topic keywords in descending order of document value;

[0032] Select the top-ranked, first-preset number of candidate topic keywords as topic content keywords; or

[0033] The candidate topic keywords are displayed in descending order, and the selected candidate topic keywords are used as topic content keywords according to the received selection command.

[0034] In one embodiment, preferably, a set of topic-guiding words is generated based on the topic content keywords and the extended keywords, including:

[0035] The average daily exposure count of each topic's keywords and extended keywords in the comment section during the second preset time period was calculated and sorted in descending order by exposure count.

[0036] Select the top-ranked second-preset number of topic content keywords and extended keywords to generate a set of topic-guided keywords; or

[0037] The results of the topic content keywords and extended keywords are displayed in descending order, and the selected topic content keywords and extended keywords are added to the topic guide word set according to the received selection command.

[0038] According to a second aspect of the present invention, a display device for topic-guided words in an internet community is provided, the device comprising:

[0039] The first acquisition module is used to acquire target posts under the target topic in the internet community;

[0040] The generation module is used to determine topic-leading words based on the target post in order to generate a set of topic-leading words;

[0041] The determination module is used to determine the corresponding topic content URL for each topic guide word in the topic guide word set;

[0042] The second acquisition module is used to acquire post and comment data to be displayed in the Internet community;

[0043] The display module is used to display the post comment data and highlight the target topic guide word in the post comment data when the post comment data to be displayed contains any target topic guide word from the topic guide word set.

[0044] In one embodiment, preferably, the device further includes:

[0045] The receiving module is used to receive click operations on the target topic guidance words highlighted in the post comment data;

[0046] The jump module is used to jump the currently displayed page to the page of the topic content URL corresponding to the target topic guide word based on the click operation.

[0047] In one embodiment, preferably, the device further includes:

[0048] The statistics module is used to count the number of views for each topic-guided word in the set of topic-guided words within a first preset time period, wherein the number of views includes at least one of the following: exposure, clicks, and click-through rate;

[0049] The deletion module is used to delete any topic-leading word from the topic-leading word set when the number of views received by any topic-leading word is less than a preset threshold.

[0050] In one embodiment, preferably, the first acquisition module is used for:

[0051] The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic.

[0052] Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including:

[0053] Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords.

[0054] Select topic content keywords that represent the topic content from the candidate topic keyword set;

[0055] For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name;

[0056] A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

[0057] In one embodiment, preferably, selecting topic content keywords representing topic content from the candidate topic keyword set includes:

[0058] Calculate the document value of each candidate topic keyword in the topic within the candidate topic keyword set, and sort all candidate topic keywords in descending order of document value;

[0059] Select the top-ranked, first-preset number of candidate topic keywords as topic content keywords; or

[0060] The candidate topic keywords are displayed in descending order, and the selected candidate topic keywords are used as topic content keywords according to the received selection command.

[0061] In one embodiment, preferably, a set of topic-guiding words is generated based on the topic content keywords and the extended keywords, including:

[0062] The average daily exposure count of each topic's keywords and extended keywords in the comment section during the second preset time period was calculated and sorted in descending order by exposure count.

[0063] Select the top-ranked second-preset number of topic content keywords and extended keywords to generate a set of topic-guided keywords; or

[0064] The results of the topic content keywords and extended keywords are displayed in descending order, and the selected topic content keywords and extended keywords are added to the topic guide word set according to the received selection command.

[0065] According to a third aspect of the present invention, a display device for topic-guided words in an internet community is provided, the device comprising:

[0066] processor;

[0067] Memory used to store processor-executable instructions;

[0068] The processor is configured as follows:

[0069] Retrieve target posts under a target topic in an online community;

[0070] Based on the target post, determine the topic-leading keywords to generate a set of topic-leading keywords;

[0071] For each topic guide word in the set of topic guide words, determine the corresponding topic content URL;

[0072] Obtain the post and comment data to be displayed in the aforementioned internet community;

[0073] When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted.

[0074] According to a fourth aspect of the present invention, a computer-readable storage medium is provided having computer instructions stored thereon, which, when executed by a processor, implement the steps of the method as described in any one of the embodiments of the second aspect.

[0075] The technical solutions provided by the embodiments of the present invention may include the following beneficial effects:

[0076] In this embodiment of the invention, relevant guiding keywords are selected from comments in internet community forums, and corresponding redirect URLs are configured for these keywords. These keywords are then pushed online, and when comments are displayed online, they are specially highlighted in a style to attract users to actively click on them, thereby achieving the goal of directing traffic to any topic or content that needs to be supported and promoted. This operational method achieves the goal of efficiently acquiring highly relevant and accurate traffic without affecting the user experience.

[0077] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit the invention. Attached Figure Description

[0078] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with the invention and, together with the description, serve to explain the principles of the invention.

[0079] Figure 1 This is a flowchart illustrating a method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0080] Figure 2 This is a flowchart illustrating another method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0081] Figure 3 This is a flowchart illustrating another method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0082] Figure 4 This is a flowchart of step S101 of a method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0083] Figure 5 This is a block diagram illustrating a display device for topic-guided words in an internet community according to an exemplary embodiment.

[0084] Figure 6 This is a block diagram illustrating another device for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0085] Figure 7 This is a block diagram illustrating yet another display device for topic-guided words in an internet community, according to an exemplary embodiment. Detailed Implementation

[0086] Exemplary embodiments will now be described in detail, examples of which are illustrated in the accompanying drawings. When the following description relates to the drawings, unless otherwise indicated, the same numerals in different drawings denote the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with some aspects of the invention as detailed in the appended claims.

[0087] Figure 1 This is a flowchart illustrating a method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0088] like Figure 1 As shown, according to a first aspect of the present invention, a method for displaying topic-guided words in an internet community is provided, the method comprising:

[0089] Step S101: Obtain the target post under the target topic in the internet community;

[0090] Step S102: Determine topic-leading words based on the target post to generate a set of topic-leading words;

[0091] Step S103: Determine the corresponding topic content URL for each topic guide word in the topic guide word set;

[0092] Step S104: Obtain the post and comment data to be displayed in the Internet community;

[0093] Step S105: When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted.

[0094] In this embodiment, relevant keywords from internet community comments are selected, and corresponding redirect URLs are configured for these keywords. These keywords are then pushed online, and when comments are displayed online, they are specially highlighted in a style to attract users to actively click on them, thereby achieving the goal of directing traffic to any topic content that needs to be supported and promoted. This operational method achieves the goal of efficiently acquiring highly relevant and accurate traffic without affecting the user experience.

[0095] Figure 2 This is a flowchart illustrating another method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0096] like Figure 2 As shown, in one embodiment, preferably, the method further includes:

[0097] Step S201: Receive a click operation on the target topic guide words highlighted in the post comment data;

[0098] Step S202: Based on the click operation, the currently displayed page is redirected to the page of the topic content URL corresponding to the target topic guide word.

[0099] Figure 3 This is a flowchart illustrating another method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0100] like Figure 3 As shown, in one embodiment, preferably, the method further includes:

[0101] Step S301: Calculate the number of views for each topic guide word in the topic guide word set within the first preset time period, wherein the number of views includes at least one of the following: exposure, clicks, and click-through rate;

[0102] Step S302: When the number of views for any topic-guided word is less than a preset threshold, the topic-guided word is deleted from the topic-guided word set.

[0103] In this embodiment, the exposure, clicks, and click-through rate of each topic's lead generation keyword are displayed in real time. If it is found that the click-through rate of some lead generation keywords is too low, the operators can manually remove the keyword from the topic's lead generation keyword configuration.

[0104] Figure 4 This is a flowchart of step S101 of a method for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0105] like Figure 4 As shown, in one embodiment, preferably, step S101 includes:

[0106] Step S401: Obtain all historical hot posts in the Internet community that exceed the preset popularity level under the target topic as the target post;

[0107] Step S402: Determine topic-leading words based on the target post to generate a set of topic-leading words;

[0108] Step S403: Extract keywords from each historical hot post using keyword extraction technology, and take the union of the keywords to generate a candidate topic keyword set;

[0109] Step S404: Select topic content keywords that represent the topic content from the candidate topic keyword set;

[0110] Step S405: For the topic name of the target topic, use a semantic similarity calculation algorithm to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name;

[0111] Step S406: Generate a set of topic-guided keywords based on the topic content keywords and the extended keywords.

[0112] In one embodiment, preferably, step S404 includes:

[0113] Calculate the document value of each candidate topic keyword in the topic within the candidate topic keyword set, and sort all candidate topic keywords in descending order of document value;

[0114] Select the top-ranked, first-preset number of candidate topic keywords as topic content keywords; or

[0115] The candidate topic keywords are displayed in descending order, and the selected candidate topic keywords are used as topic content keywords according to the received selection command.

[0116] In one embodiment, preferably, step S406 includes:

[0117] The average daily exposure count of each topic's keywords and extended keywords in the comment section during the second preset time period was calculated and sorted in descending order by exposure count.

[0118] Select the top-ranked second-preset number of topic content keywords and extended keywords to generate a set of topic-guided keywords; or

[0119] The results of the topic content keywords and extended keywords are displayed in descending order, and the selected topic content keywords and extended keywords are added to the topic guide word set according to the received selection command.

[0120] Figure 5This is a block diagram illustrating a display device for topic-guided words in an internet community according to an exemplary embodiment.

[0121] like Figure 5 As shown, according to a second aspect of the present invention, a display device for topic-guided words in an internet community is provided, the device comprising:

[0122] The first acquisition module 51 is used to acquire target posts under the target topic in the Internet community;

[0123] The generation module 52 is used to determine topic-leading words based on the target post in order to generate a set of topic-leading words;

[0124] The determining module 53 is used to determine the corresponding topic content URL for each topic guide word in the topic guide word set;

[0125] The second acquisition module 54 is used to acquire post and comment data to be displayed in the Internet community;

[0126] The display module 55 is used to display the post comment data and highlight the target topic guide word in the post comment data when the post comment data to be displayed contains any target topic guide word from the topic guide word set.

[0127] Figure 6 This is a block diagram illustrating another device for displaying topic-guided words in an internet community, according to an exemplary embodiment.

[0128] like Figure 6 As shown, in one embodiment, preferably, the device further includes:

[0129] The receiving module 61 is used to receive click operations on the target topic guidance words highlighted in the post comment data;

[0130] The jump module 62 is used to jump the currently displayed page to the page of the topic content URL corresponding to the target topic guide word based on the click operation.

[0131] Figure 7 This is a block diagram illustrating yet another display device for topic-guided words in an internet community, according to an exemplary embodiment.

[0132] like Figure 7 As shown, in one embodiment, preferably, the device further includes:

[0133] The statistics module 71 is used to count the number of views for each topic guide word in the topic guide word set within a first preset time period, wherein the number of views includes at least one of the following: exposure, clicks, and click-through rate;

[0134] The deletion module 72 is used to delete any topic-guide word from the topic-guide word set when the number of views received by any topic-guide word is less than a preset threshold.

[0135] In one embodiment, preferably, the first acquisition module 51 is used for:

[0136] The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic.

[0137] Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including:

[0138] Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords.

[0139] Select topic content keywords that represent the topic content from the candidate topic keyword set;

[0140] For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name;

[0141] A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

[0142] In one embodiment, preferably, selecting topic content keywords representing topic content from the candidate topic keyword set includes:

[0143] Calculate the document value of each candidate topic keyword in the topic within the candidate topic keyword set, and sort all candidate topic keywords in descending order of document value;

[0144] Select the top-ranked, first-preset number of candidate topic keywords as topic content keywords; or

[0145] The candidate topic keywords are displayed in descending order, and the selected candidate topic keywords are used as topic content keywords according to the received selection command.

[0146] In one embodiment, preferably, a set of topic-guiding words is generated based on the topic content keywords and the extended keywords, including:

[0147] The average daily exposure count of each topic's keywords and extended keywords in the comment section during the second preset time period was calculated and sorted in descending order by exposure count.

[0148] Select the top-ranked second-preset number of topic content keywords and extended keywords to generate a set of topic-guided keywords; or

[0149] The results of the topic content keywords and extended keywords are displayed in descending order, and the selected topic content keywords and extended keywords are added to the topic guide word set according to the received selection command.

[0150] According to a third aspect of the present invention, a display device for topic-guided words in an internet community is provided, the device comprising:

[0151] processor;

[0152] Memory used to store processor-executable instructions;

[0153] The processor is configured as follows:

[0154] Retrieve target posts under a target topic in an online community;

[0155] Based on the target post, determine the topic-leading keywords to generate a set of topic-leading keywords;

[0156] For each topic guide word in the set of topic guide words, determine the corresponding topic content URL;

[0157] Obtain the post and comment data to be displayed in the aforementioned internet community;

[0158] When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted.

[0159] According to a fourth aspect of the present invention, a computer-readable storage medium is provided having computer instructions stored thereon, which, when executed by a processor, implement the steps of the method as described in any one of the embodiments of the second aspect.

[0160] Furthermore, it can be understood that in this invention, "multiple" refers to two or more, and other quantifiers are similar. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, and B alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship. The singular forms "a," "the," and "the" are also intended to include the plural forms unless the context clearly indicates otherwise.

[0161] It is further understood that the terms "first," "second," etc., are used to describe various types of information, but this information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another, and do not indicate a specific order or degree of importance. In fact, the expressions "first," "second," etc., are completely interchangeable. For example, without departing from the scope of this invention, first information can also be referred to as second information, and similarly, second information can also be referred to as first information.

[0162] It is further understood that although the operations are described in a specific order in the accompanying drawings in the embodiments of the present invention, this should not be construed as requiring these operations to be performed in the specific order or serial order shown, or requiring all the operations shown to obtain the desired result. In certain environments, multitasking and parallel processing may be advantageous.

[0163] Other embodiments of the invention will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention that follow the general principles of the invention and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of the invention are indicated by the following claims.

[0164] It should be understood that the present invention is not limited to the precise structure described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of the invention is limited only by the appended claims.

Claims

1. A method for displaying topic-guided keywords in an internet community, characterized in that, The method includes: Retrieve target posts under a target topic in an online community; Based on the target post, determine the topic-leading keywords to generate a set of topic-leading keywords; For each topic guide word in the set of topic guide words, determine the corresponding topic content URL; Obtain the post and comment data to be displayed in the aforementioned internet community; When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted. This includes retrieving target posts under a target topic in an internet community, including: The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic. Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including: Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords. Select topic content keywords that represent the topic content from the candidate topic keyword set; For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name; A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

2. The method according to claim 1, characterized in that, The method further includes: Receive click operations on the target topic guidance words highlighted in the post comment data; Based on the click operation, the currently displayed page will be redirected to the page containing the topic content URL corresponding to the target topic guide word.

3. The method according to claim 1, characterized in that, The method further includes: The number of views received by each topic-guided keyword in the set of topic-guided keywords within the first preset time period is calculated, wherein the number of views received includes at least one of the following: exposure, clicks, and click-through rate; When the number of views for any topic-leading word is less than a preset threshold, the topic-leading word is removed from the topic-leading word set.

4. The method according to claim 1, characterized in that, From the candidate topic keyword set, topic content keywords representing the topic content are selected, including: Calculate the document value of each candidate topic keyword in the topic within the candidate topic keyword set, and sort all candidate topic keywords in descending order of document value; Select the top-ranked, first-preset number of candidate topic keywords as topic content keywords; or The candidate topic keywords are displayed in descending order, and the selected candidate topic keywords are used as topic content keywords according to the received selection command.

5. The method according to claim 1, characterized in that, A set of topic-guiding words is generated based on the topic content keywords and the extended keywords, including: The average daily exposure count of each topic's keywords and extended keywords in the comment section during the second preset time period was calculated and sorted in descending order by exposure count. Select the top-ranked second-preset number of topic content keywords and extended keywords to generate a set of topic-guided keywords; or The results of the topic content keywords and extended keywords are displayed in descending order, and the selected topic content keywords and extended keywords are added to the topic guide word set according to the received selection command.

6. A display device for topic-guided words in an internet community, characterized in that, The device includes: The first acquisition module is used to acquire target posts under the target topic in the internet community; The generation module is used to determine topic-leading words based on the target post in order to generate a set of topic-leading words; The determination module is used to determine the corresponding topic content URL for each topic guide word in the topic guide word set; The second acquisition module is used to acquire post and comment data to be displayed in the Internet community; The display module is used to display the post comment data and highlight the target topic guide word in the post comment data when the post comment data to be displayed contains any target topic guide word from the topic guide word set. This includes retrieving target posts under a target topic in an internet community, including: The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic. Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including: Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords. Select topic content keywords that represent the topic content from the candidate topic keyword set; For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name; A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

7. A display device for topic-guided words in an internet community, characterized in that, The device includes: processor; Memory used to store processor-executable instructions; The processor is configured as follows: Retrieve target posts under a target topic in an online community; Based on the target post, determine the topic-leading keywords to generate a set of topic-leading keywords; For each topic guide word in the set of topic guide words, determine the corresponding topic content URL; Obtain the post and comment data to be displayed in the aforementioned internet community; When the post comment data to be displayed contains any target topic guide word from the topic guide word set, the post comment data is displayed, and the target topic guide word in the post comment data is highlighted. This includes retrieving target posts under a target topic in an internet community, including: The target post is defined as all historically trending posts in an internet community that exceed a preset popularity level under the target topic. Based on the target post, topic-leading keywords are determined to generate a set of topic-leading keywords, including: Keywords from each historical hot post are extracted using keyword extraction technology, and the union of these keywords is used to generate a set of candidate topic keywords. Select topic content keywords that represent the topic content from the candidate topic keyword set; For the topic name of the target topic, a semantic similarity calculation algorithm is used to find extended keywords in the Internet community that have a semantic similarity greater than a preset similarity with the topic name; A set of topic-guided keywords is generated based on the topic content keywords and the extended keywords.

8. A computer-readable storage medium storing computer instructions thereon, characterized in that, When executed by the processor, this instruction implements the steps of the method described in any one of claims 1-5.

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