An advertisement delivery method and device, electronic equipment, and storage medium

Abstract

The application discloses an advertisement putting method and device, an electronic device and a storage medium. The method comprises the following steps: injecting an Easter egg into part of an advertisement of a target video in advance; monitoring whether a target user performs a corresponding advertisement conversion operation on the advertisement appearing in the target video in real time during playing of the target video; if it is monitored that the target user performs the corresponding advertisement conversion operation on the advertisement appearing in the target video, it is judged whether the current target advertisement is the advertisement into which the Easter egg is injected; the current target advertisement is the advertisement currently appearing in the target video; if it is judged that the current target advertisement is the advertisement into which the Easter egg is injected, jumping to a hidden mall corresponding to the current target advertisement; the hidden mall corresponding to the current target advertisement is used for selling the goods corresponding to the current target advertisement.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of advertisement delivery, and in particular relates to an advertisement delivery method and device, an electronic device, and a storage medium. BACKGROUND

[0002] With the development of computer technology, the number of advertisements delivered on video platforms is increasing, and the types of advertisements are becoming more and more complex. However, how to ensure the conversion rate of advertisements is the key to advertisement delivery.

[0003] In order to improve the conversion rate of advertisement delivery, when delivering advertisements at present, the browsing records and other related information of users are collected in advance, and then the preferences of users are analyzed based on the collected related information of users, so that advertisements that are more in line with the interests of users can be screened from an advertisement pool and delivered to videos watched by users, so as to attract users to click on advertisements through advertisements of content that users are interested in, thereby improving the conversion rate of advertisements.

[0004] However, because the current advertisement delivery method is relatively single, and the frequency of target advertisement delivery is relatively high, more and more users start to feel bored with this method, so they do not open the advertisements to view them, and even start to feel bored with video platforms that frequently deliver advertisements. Therefore, the existing method cannot effectively improve the conversion rate of advertisements, and may also affect the user stickiness and user activity of video platforms. SUMMARY

[0005] Based on the deficiencies of the prior art, the present application provides an advertisement delivery method and device, an electronic device, and a storage medium to solve the problem of low advertisement conversion rate of the existing method and the problem of affecting the user stickiness and user activity of video platforms.

[0006] In order to achieve the above-mentioned purpose, the present application provides the following technical solutions:

[0007] The first aspect of the present application provides an advertisement delivery method, comprising:

[0008] previously injecting an Easter egg in part of the target video;

[0009] monitoring whether a target user performs a corresponding advertisement conversion operation on an advertisement appearing in the target video in real time during playing of the target video;

[0010] if it is monitored that the target user performs a corresponding advertisement conversion operation on an advertisement appearing in the target video, determining whether the current target advertisement is an advertisement with an injected Easter egg; wherein the current target advertisement specifies an advertisement currently appearing in the target video;

[0011] If it is judged that the current target advertisement is an advertisement with an injected Easter egg, jump to a hidden mall corresponding to the current target advertisement; wherein the hidden mall corresponding to the current target advertisement is used to sell the goods corresponding to the current target advertisement.

[0012] Optionally, in the advertisement launching method described above, the pre-injection of the Easter egg in the part of the target video advertisement comprises:

[0013] When the target user opens the target video, it is judged whether the target user has logged in;

[0014] If it is judged that the target user has logged in, the historical behavior data and personal information of the target user are obtained;

[0015] Based on the historical behavior data and personal information of the target user, a plurality of target hard advertisements are screened out;

[0016] Randomly inject an Easter egg address corresponding to each of the N target hard advertisements in the target hard advertisement; wherein each Easter egg address corresponds to an address of the hidden mall; N is less than the total number of target hard advertisements;

[0017] Randomly distribute each target hard advertisement to the target video.

[0018] Optionally, in the advertisement launching method described above, the pre-injection of the Easter egg in the part of the target video advertisement comprises:

[0019] When the target user opens the target video, it is judged whether the target user has logged in;

[0020] If it is judged that the target user has logged in, it is judged whether the target video includes a soft advertisement;

[0021] If it is judged that the target video includes a soft advertisement, an Easter egg address corresponding to the soft advertisement is randomly injected in M soft advertisements in the target video; wherein M is less than the total number of soft advertisements in the target video.

[0022] Optionally, in the advertisement launching method described above, it further comprises:

[0023] If it is judged that the target user has not logged in, a plurality of advertisements to be launched are screened out according to a default advertisement launching logic, and the advertisements to be launched are distributed to the target video.

[0024] Optionally, in the advertisement launching method described above, the real-time monitoring of whether the target user performs a corresponding advertisement conversion operation on the advertisement appearing in the current target video comprises:

[0025] monitoring whether the target user clicks a product in a soft advertisement appearing in the target video or clicks any content in a hard advertisement appearing in the target video in real time.

[0026] The second aspect of the application provides an advertisement delivery device, comprising:

[0027] An Easter egg injection unit is configured to inject Easter eggs in part of advertisements of a target video in advance.

[0028] A monitoring unit is configured to monitor in real time whether a target user performs a corresponding advertisement conversion operation on an advertisement appearing in a target video during playing of the target video.

[0029] A first judging unit is configured to judge whether a current target advertisement is an Easter egg-injected advertisement when it is monitored that the target user performs a corresponding advertisement conversion operation on an advertisement appearing in the target video; the current target advertisement refers to an advertisement currently appearing in the target video.

[0030] A jumping unit is configured to jump to a hidden mall corresponding to the current target advertisement when it is judged that the current target advertisement is an Easter egg-injected advertisement; the hidden mall corresponding to the current target advertisement is configured to sell a product corresponding to the current target advertisement.

[0031] Optionally, in the advertisement delivery device, the Easter egg injection unit comprises:

[0032] A second judging unit is configured to judge whether a target user has logged in when the target user opens the target video.

[0033] An information acquisition unit is configured to acquire historical behavior data and personal information of the target user when it is judged that the target user has logged in.

[0034] A screening unit is configured to screen a plurality of target hard advertisements based on the historical behavior data and the personal information of the target user.

[0035] A first injection unit is configured to respectively inject Easter egg addresses corresponding to the target hard advertisements in N target hard advertisements randomly; each Easter egg address corresponds to an address of a hidden mall; N is less than a total number of the target hard advertisements.

[0036] A distribution unit is configured to distribute each target hard advertisement to the target video randomly.

[0037] Optionally, in the advertisement delivery device, the Easter egg injection unit comprises:

[0038] The third judging unit is configured to judge whether the target user has logged in when the target user opens the target video.

[0039] The fourth judging unit is configured to judge whether the target video includes soft advertisements when it is judged that the target user has logged in.

[0040] The second injecting unit is configured to inject the corresponding egg address of the soft advertisement into the soft advertisement in the M target videos randomly when it is judged that the target video includes soft advertisements; wherein M is less than the total number of soft advertisements in the target video.

[0041] Optionally, in the advertisement putting device, the device further comprises:

[0042] The default putting unit is configured to filter a plurality of to-be-put advertisements according to a default advertisement putting logic and distribute the to-be-put advertisements into the target video when it is judged that the target user has not logged in.

[0043] Optionally, in the advertisement putting device, the monitoring unit comprises:

[0044] The monitoring sub-unit is configured to monitor whether the target user clicks the goods in the soft advertisement or clicks any content in the hard advertisement in the target video in real time.

[0045] The third aspect of the present application provides an electronic device, comprising:

[0046] a memory and a processor;

[0047] The memory is configured to store a program.

[0048] The processor is configured to execute the program, and the program is executed to implement the advertisement putting method as described in any one of the above.

[0049] The fourth aspect of the present application provides a computer storage medium for storing a computer program, and the computer program is executed to implement the advertisement putting method as described in any one of the above.

[0050] The application provides an advertisement putting method, which injects an Easter egg in part of advertisements of a target video in advance, and monitors whether a target user performs a corresponding advertisement conversion operation on an advertisement appearing in a current target video in real time during playing of the target video. If it is monitored that the target user performs the corresponding advertisement conversion operation on the current target advertisement appearing in the current target video, it is judged whether the current target advertisement is the advertisement with the injected Easter egg. If it is judged that the current target advertisement is the advertisement with the injected Easter egg, jumping to a hidden mall corresponding to the current target advertisement. Since the hidden mall corresponding to the current target advertisement is used for selling a commodity corresponding to the current target advertisement, that is, the Easter egg is triggered to enter the hidden mall, the commodity can be purchased, and since the Easter egg exists in only part of the advertisements, users are attracted to click the advertisements of each target video actively to enter the hidden mall, so that the conversion rate of the advertisements can be effectively improved, the users are given a sense of participation and benefits, and thus the users can be prevented from being bored with frequently put advertisements and the user stickiness and user activity of a video platform can be affected. BRIEF DESCRIPTION OF DRAWINGS

[0051] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiments or the prior art description. Obviously, the drawings in the following description only constitute the embodiments of the present application, and for those skilled in the art, other drawings can also be obtained without creative labor on the basis of the provided drawings.

[0052] Figure 1 A flowchart of an advertisement putting method provided by an embodiment of the present application;

[0053] Figure 2 A flowchart of a method for injecting an Easter egg in part of advertisements of a target video provided by an embodiment of the present application;

[0054] Figure 3 A flowchart of another method for injecting an Easter egg in part of advertisements of a target video provided by another embodiment of the present application;

[0055] Figure 4 An architectural schematic diagram of an advertisement putting device provided by another embodiment of the present application;

[0056] Figure 5 An architectural schematic diagram of an electronic device provided by another embodiment of the present application. DETAILED DESCRIPTION

[0057] With reference to the drawings and the embodiments of the present application, the technical solutions in the embodiments of the present application will be clearly and completely described. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all the embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative efforts fall within the scope of the present application.

[0058] In the present application, the relationship terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that there is any such actual relationship or order between these entities or operations. Moreover, the terms "include", "contain" or any other variants thereof are intended to cover non-exclusive inclusion, so that the process, method, article or equipment including a series of elements not only includes those elements, but also includes other elements not explicitly listed or inherent to such process, method, article or equipment. Without more limitations, the element defined by the statement "including a" does not exclude the presence of another identical element in the process, method, article or equipment including the element.

[0059] The embodiments of the present application provide an advertisement putting method, as shown in the method, specifically comprising the following steps: Figure 1

[0060] S101, injecting an Easter egg in part of advertisements of a target video in advance.

[0061] It should be noted that for a video, there are usually multiple advertisements, such as advertisements before starting to play, advertisements inserted in the process of playing, and soft advertisements contained in the video itself. After injecting the Easter egg in the advertisements, the user can obtain the corresponding benefits when opening the advertisements with the Easter egg, so that the user is willing to actively open the advertisements. However, in order to effectively improve the conversion rate of the user to each advertisement, thereby improving the overall advertisement conversion rate, not limited to the advertisements with the Easter egg, and in order to improve the user's participation and avoid the user's boredom, in the embodiments of the present application, the Easter egg is only injected in part of the advertisements of the target video, and it is necessary to ensure that the user cannot know which advertisement has injected the Easter egg before opening the advertisement, so as to attract the user to actively open each advertisement to find the Easter egg, instead of the user passively receiving the pushed advertisements, thereby improving the user's participation and further improving the conversion rate of the advertisements.

[0062]

[0063] ​​Specifically, in the embodiments of the present application, the mentioned color eggs are actually color egg addresses, and each color egg address corresponds to an address of a hidden mall, that is, the address of the hidden mall can be understood as being injected into the advertisement as a color egg, so that when the user performs a conversion operation on the advertisement, the corresponding hidden mall can be jumped to. Alternatively, for each advertisement, a corresponding color egg address can be generated based on the advertisement sponsor of the advertisement in advance, and an association relationship can be established between the color egg address and the advertisement. When it is necessary to inject a color egg into the advertisement, the associated color egg address is found, and the color egg address is injected into the advertisement.

[0064] Alternatively, the number of advertisements into which the color eggs are injected can be determined according to a preset strategy, but it is necessary to ensure that the number of advertisements into which the color eggs are injected is less than the total number of all advertisements of the target video.

[0065] Alternatively, the color eggs can be randomly injected into the advertisements, or specific advertisements can be selected according to a preset rule to inject the color eggs, for example, advertisements with a low conversion rate are selected to inject the color eggs to improve the conversion rate, or advertisements for main promotion are selected to inject the color eggs.

[0066] It should be further pointed out that the advertisements in the video can be divided into hard advertisements and soft advertisements. In a simple way, the hard advertisements are advertisements inserted into the video, for example, advertisements before the video starts playing, stopping the video playing during the video playing process, and then inserting the playing advertisements, so that they can be randomly replaced according to the demand, and the different time points of the video are distributed. The soft advertisements belong to a part of the video, so they cannot be randomly replaced unless the video is edited, and the video points at which they appear in the video are fixed. In the embodiments of the present application, the color eggs can be injected into part of the advertisements of the target video, whether they are soft advertisements or hard advertisements, or the color eggs can be injected into only part of the hard advertisements of the target video, or the color eggs can be injected into only the soft advertisements of the target video. The specific injection method can also be selected according to the preset strategy to select part of the hard advertisements and / or soft advertisements, and then the color eggs are injected into the selected advertisements.

[0067] Alternatively, when it is necessary to inject the color eggs into the hard advertisements of the target video, a specific embodiment of step S101, as shown in Figure 2 , includes:

[0068] S201, when the target user opens the target video, it is judged whether the target user has logged in.

[0069] It should be noted that, since the hard advertisement can be randomly changed, in order to further improve the conversion rate of the advertisement, in the embodiment of the present application, the advertisement conforming to the interest of the target user is put to the target user. In order to put the advertisement conforming to the interest of the target user to the target user, the information of the target user needs to be obtained, so the target user is in the logged-in state. In order to facilitate the recording of the information of the target user triggering the Easter egg, and the injection of the Easter egg in the advertisement, for example, after the user triggers the Easter egg for many times, the number of advertisements with injected Easter eggs can be appropriately reduced to avoid the user from no longer opening the advertisement after triggering the Easter egg for many times. Therefore, it is also necessary to ensure that the target user is in the logged-in state. Therefore, in the embodiment of the present application, when the target user opens the target video, it is first judged whether the target user has logged in. If it is judged that the target user has logged in, step S202 is executed.

[0070] Optionally, in the embodiment of the present application, if it is judged that the target user has not logged in, a plurality of to-be-put advertisements are screened out according to a default advertisement putting logic, and the to-be-put advertisements are distributed into the target video.

[0071] That is to say, in the embodiment of the present application, if the target user has not logged in, the Easter egg will not be injected into the advertisement. Of course, this is only an optional way in the embodiment of the present application, if the targeted injection of the Easter egg is not considered, the Easter egg can also be injected into part of the advertisements when the user has not logged in.

[0072] S202, obtaining the historical behavior data and personal information of the target user.

[0073] The historical behavior data can include the historical advertisement flow data of the target user. It should be noted that the information (including but not limited to user equipment information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the present application are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0074] S203, screening a plurality of target hard advertisements based on the historical behavior data and personal information of the target user.

[0075] The target hard advertisement refers to the advertisement conforming to the interest of the user. Specifically, the preference of the user can be analyzed based on the historical behavior data and personal information of the target user, and a specified number of hard advertisements are selected from a plurality of hard advertisements as target hard advertisements based on the preference of the user.

[0076] S204, respectively injecting the Easter egg address corresponding to the target hard advertisement into the N target hard advertisements.

[0077] Wherein, each egg address corresponds to an address of a hidden mall, so the menu address corresponding to the target hard advertisement is the address of the hidden mall corresponding to the target hard advertisement.

[0078] N is less than the total number of target hard advertisements. Therefore, N is not a fixed constant, and is related to the number of target hard advertisements currently determined. Of course, the determination of N can also refer to other factors, such as the number of times the target user has triggered the egg in the recent period of time, etc.

[0079] S205, randomly distribute each target hard advertisement to the target video.

[0080] In order to make the uncertainty of the advertisement injected with the egg higher, in the embodiment of the present application, the target hard advertisement injected with the egg and the target hard advertisement not injected with the egg are randomly distributed into the target video advertisement.

[0081] Alternatively, when it is necessary to inject the egg into the hard advertisement of the target video, another specific embodiment of step S101 includes: Figure 3 As shown in the figure,

[0082] S301, when the target user opens the target video, it is judged whether the target user has logged in.

[0083] Similarly, in the embodiment of the present application, in order to be able to inject the egg, it is necessary to judge whether the target user has logged in. When the target user has logged in, the information can be used to inject the egg for the target user. Therefore, when it is judged that the target user has logged in, step S302 is executed.

[0084] Alternatively, in the embodiment of the present application, if it is judged that the target user has not logged in, a plurality of to-be-placed advertisements are screened according to the default advertisement placement logic, and the to-be-placed advertisements are distributed into the target video.

[0085] Similarly, in the embodiment of the present application, if the target user has not logged in, the egg will not be injected into the advertisement. Of course, this is only an optional way in the embodiment of the present application. If the egg injection is not considered to be targeted, the egg can also be injected into part of the advertisement when the user has not logged in, and it is not necessary to judge whether the target user has logged in.

[0086] S302, it is judged whether the target video includes a soft advertisement.

[0087] Since the soft advertisement is part of the target video itself, in order to inject the egg into the soft advertisement of the target video, it is necessary to determine whether the target video includes a soft advertisement. If it is judged that the target video includes a soft advertisement, step S303 is executed.

[0088] S303, randomly inject the corresponding egg address of the soft advertisement in the soft advertisement in the M target videos.

[0089] Wherein, M is less than the total number of soft advertisements in the target video.

[0090] It should be noted that if both hard advertisements and soft advertisements need to be injected with eggs, in the embodiments of the present application, when step S101 is performed, it can be performed simultaneously Figure 2 The method shown and the execution Figure 3 The method shown.

[0091] S102, during the playing of the target video, real-time monitoring whether the target user performs the corresponding advertisement conversion operation on the advertisement appearing in the current target video.

[0092] It should be noted that during the playing of the target video, when playing to the time point corresponding to each advertisement, the corresponding advertisement will appear in the current target video. At this time, the user can choose to ignore or choose to perform the advertisement conversion operation on the advertisement. Therefore, during the playing of the target video, it is necessary to always real-time monitor whether the target user performs the corresponding advertisement conversion operation on the advertisement appearing in the current target video, so as to timely perform step S103 when the target user performs the corresponding advertisement conversion operation on the advertisement appearing in the current target video is monitored each time.

[0093] Wherein, the advertisement conversion operation mainly refers to the operation of opening the advertisement, which is usually clicking the advertisement, and of course can be other ways.

[0094] Optionally, in another embodiment of the present application, the advertisements of the target video include soft advertisements and hard advertisements, and both of them can be injected with eggs, and one specific embodiment of step S102 includes:

[0095] Real-time monitoring whether the target user clicks the goods in the soft advertisement appearing in the current target video or whether the target user clicks any content in the hard advertisement appearing in the target video.

[0096] Since the soft advertisement is part of the target video, the goods in the soft advertisement need to be clicked to open the advertisement, and clicking other content in the video picture will not open the advertisement. And the hard advertisement is an independent individual, so clicking any content in the hard advertisement can open the advertisement.

[0097] S103, judging whether the current target advertisement is an advertisement that has been injected with an egg.

[0098] The current target advertisement specifies the advertisement currently appearing in the target video.

[0099] Optionally, it can be determined whether the current target advertisement has injected the Easter egg address, so as to determine whether it is an advertisement with injected Easter egg. Of course, it can also be recorded the information of the advertisement with injected Easter egg when the Easter egg is injected into the advertisement, so that it can be determined whether the current target advertisement is an advertisement with injected Easter egg according to the record, or other ways of judgment.

[0100] If it is determined that the current target advertisement is an advertisement with injected Easter egg, step S104 is executed.

[0101] S104, jump to the hidden mall corresponding to the current target advertisement.

[0102] The hidden mall corresponding to the current target advertisement is used to sell the goods corresponding to the current target advertisement.

[0103] Optionally, in order to attract users, the hidden mall should be different from the normal mall that can be accessed at any time, so in the embodiment of the application, the goods sold in the hidden mall can be goods that are difficult or impossible to purchase in the normal mall, or the corresponding goods can be purchased with discounts that the normal mall does not have, that is, the hidden mall corresponding to the target advertisement is used to sell the discount goods corresponding to the current target advertisement, and / or the limited goods corresponding to the current target advertisement.

[0104] Specifically, the hidden mall corresponding to the current target advertisement refers to the hidden mall corresponding to the Easter egg address injected into the current target advertisement. Since the Easter egg address corresponds to the address of a hidden mall, when the current target advertisement is clicked, it can be jumped to the corresponding hidden mall based on the address.

[0105] It should be noted that in order to attract users to actively find advertisements with Easter eggs, when the current target advertisement with injected Easter egg is opened, it will be jumped to the hidden mall corresponding to the current target advertisement, and the hidden mall sells goods with greater discounts than ordinary official malls, and / or limited goods that are not easy to purchase in ordinary official malls, such as limited edition goods, co-branded goods, etc., that is, the hidden mall can provide users with benefits that the ordinary mall does not have, and the goods in the hidden mall can be different goods according to demand, or different discount benefits are launched, so it can effectively attract users to actively click on each advertisement to find advertisements with Easter eggs, thereby effectively providing the advertisement conversion rate, and users have a sense of participation and enjoy the benefits from the hidden mall, so it can effectively avoid the user's boredom of the launched advertisement.

[0106] The embodiment of the present application provides an advertisement putting method, and the method comprises the following steps: injecting an Easter egg into part of advertisements of a target video in advance; and monitoring whether a target user performs a corresponding advertisement conversion operation on an advertisement appearing in a current target video in real time during playing of the target video. If it is monitored that the target user performs the corresponding advertisement conversion operation on the current target video, it is judged whether the current target advertisement is the advertisement into which the Easter egg is injected. If it is judged that the current target advertisement is the advertisement into which the Easter egg is injected, the current target advertisement corresponding hidden mall is jumped to. Since the hidden mall corresponding to the current target advertisement is used for selling the goods corresponding to the current target advertisement, that is, the Easter egg is triggered to enter the hidden mall, special benefits can be obtained, and the Easter egg exists in only part of the advertisements, so the user is attracted to click the advertisements of each target video actively to enter the hidden mall, so that the conversion rate of the advertisement can be effectively improved, the participation and benefits of the user are brought, and the user can be prevented from being bored with the frequently put advertisements and the user stickiness and user activity of the video platform are affected.

[0107] Another embodiment of the present application provides an advertisement putting device, as shown in the description, which specifically comprises the following units: Figure 4

[0108] The Easter egg injection unit 401 is used for injecting an Easter egg into part of advertisements of a target video in advance.

[0109] The monitoring unit 402 is used for monitoring whether a target user performs a corresponding advertisement conversion operation on an advertisement appearing in a current target video in real time during playing of the target video.

[0110] The first judgment unit 403 is used for judging whether the current target advertisement is the advertisement into which the Easter egg is injected when it is monitored that the target user performs the corresponding advertisement conversion operation on the advertisement appearing in the current target video.

[0111] The current target advertisement is an advertisement appearing in the target video currently.

[0112] The jumping unit 404 is used for jumping to a hidden mall corresponding to the current target advertisement when it is judged that the current target advertisement is the advertisement into which the Easter egg is injected.

[0113] The hidden mall corresponding to the current target advertisement is used for selling the goods corresponding to the current target advertisement.

[0114] Optionally, in the advertisement putting device provided by another embodiment of the present application, the Easter egg injection unit comprises:

[0115] The second judgment unit is used for judging whether the target user has logged in when the target user opens the target video.

[0116] ​The information acquisition unit is configured to acquire historical behavior data and personal information of the target user when it is determined that the target user has logged in.

[0117] The screening unit is configured to screen a plurality of target hard advertisements based on the historical behavior data and the personal information of the target user.

[0118] The first injection unit is configured to respectively randomly inject an egg address corresponding to a target hard advertisement into the target hard advertisement.

[0119] Each egg address corresponds to an address of a hidden mall. N is less than the total number of target hard advertisements.

[0120] The distribution unit is configured to randomly distribute each target hard advertisement into a target video.

[0121] Optionally, in the advertisement delivery device provided in another embodiment of the present application, the egg injection unit comprises:

[0122] The third judgment unit is configured to determine whether the target user has logged in when the target user opens the target video.

[0123] The fourth judgment unit is configured to determine whether the target video includes a soft advertisement when it is determined that the target user has logged in.

[0124] The second injection unit is configured to randomly inject an egg address corresponding to a soft advertisement into the soft advertisement in the M target videos when it is determined that the target video includes a soft advertisement.

[0125] M is less than the total number of soft advertisements in the target video.

[0126] Optionally, in the advertisement delivery device provided in another embodiment of the present application, the advertisement delivery device further comprises:

[0127] The default delivery unit is configured to screen a plurality of to-be-delivered advertisements according to a default advertisement delivery logic and distribute the to-be-delivered advertisements into the target video when it is determined that the target user has not logged in.

[0128] Optionally, in the advertisement delivery device, the monitoring unit comprises:

[0129] The monitoring sub-unit is configured to monitor whether the target user clicks on a product in a soft advertisement appearing in the current target video or whether the target user clicks on any content in a hard advertisement appearing in the target video.

[0130] It should be noted that the specific working processes of each unit provided in the above embodiments of the present application can be correspondingly referred to the corresponding steps in the above method embodiments, which will not be described here.

[0131] Another embodiment of the present application provides an electronic device, which comprises:Figure 5 As shown, the method comprises the following steps.

[0132] The memory 501 and the processor 502.

[0133] The memory 501 is configured to store a program.

[0134] The processor 502 is configured to execute the program stored in the memory 501, and the program, when executed, is specifically configured to implement the advertisement delivery method provided in any one of the above embodiments.

[0135] Another embodiment of the present application provides a computer storage medium for storing a computer program, and the computer program, when executed, is configured to implement the advertisement delivery method provided in any one of the above embodiments.

[0136] The computer storage medium includes permanent and non-permanent, removable and non-removable media, which can be realized by any method or technology to store information. The information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassette, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information accessible to a computing device. According to the definition in this paper, computer readable medium does not include transitory computer readable medium, such as modulated data signal and carrier wave.

[0137] The skilled person can further realize that the units and algorithm steps of the examples described in conjunction with the embodiments disclosed herein can be realized in electronic hardware, computer software or a combination of both. In order to clearly illustrate the interchangeability of hardware and software, the components and steps of the examples have been described in the above description in general terms. Whether the functions are performed in hardware or software depends on the specific application and design constraints of the technical solution. The skilled person can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of the present application.

[0138] The foregoing description of the disclosed embodiments enables a person skilled in the art to make or use the application. Modifications of these embodiments will occur to persons of skill in the art, and that the generic principles defined herein can be applied to other embodiments without departing from the spirit or scope of the application. Therefore, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. An advertisement distribution method characterized by comprising: The method comprises the following steps: pre-injecting Easter eggs in part of the advertisements of a target video; monitoring in real time whether a target user performs corresponding advertisement conversion operations on the advertisements appearing in the target video during the playing of the target video; if it is monitored that the target user performs corresponding advertisement conversion operations on the advertisements appearing in the target video, determining whether the current target advertisement is an advertisement with injected Easter eggs; wherein the current target advertisement refers to the advertisement currently appearing in the target video; if it is determined that the current target advertisement is an advertisement with injected Easter eggs, jumping to the hidden mall corresponding to the current target advertisement; wherein the hidden mall corresponding to the current target advertisement is used for selling the goods corresponding to the current target advertisement; wherein the pre-injection of Easter eggs in part of the advertisements of the target video comprises the following steps: when the target user opens the target video, determining whether the target user has logged in; if it is determined that the target user has logged in, obtaining the historical behavior data and personal information of the target user; based on the historical behavior data and personal information of the target user, screening a plurality of target hard advertisements; randomly injecting the Easter egg addresses corresponding to the target hard advertisements in N target hard advertisements respectively; wherein each Easter egg address corresponds to the address of a hidden mall; N is less than the total number of target hard advertisements; randomly distributing each target hard advertisement to the target video; and / or when the target user opens the target video, determining whether the target user has logged in; if it is determined that the target user has logged in, determining whether the target video includes soft advertisements; if it is determined that the target video includes soft advertisements, randomly injecting the Easter egg addresses corresponding to the soft advertisements in M soft advertisements in the target video; wherein M is less than the total number of soft advertisements in the target video.

2. The method of claim 1, wherein, The method further comprises the following steps: if it is determined that the target user has not logged in, screening a plurality of to-be-launched advertisements according to a default advertisement launching logic, and distributing the to-be-launched advertisements to the target video.

3. The method of claim 1, wherein, The real-time monitoring of whether the target user performs corresponding advertisement conversion operations on the advertisements appearing in the target video comprises the following steps: real-time monitoring whether the target user clicks the goods in the soft advertisements appearing in the target video, or whether the target user clicks any content in the hard advertisements appearing in the target video.

4. An advertisement distribution device characterized by comprising: The method comprises the following steps: an Easter egg injection unit for pre-injecting Easter eggs in part of the advertisements of a target video; a monitoring unit for monitoring in real time whether a target user performs corresponding advertisement conversion operations on the advertisements appearing in the target video during the playing of the target video; a first determination unit for determining whether the current target advertisement is an advertisement with injected Easter eggs when it is monitored that the target user performs corresponding advertisement conversion operations on the advertisements appearing in the target video; wherein the current target advertisement refers to the advertisement currently appearing in the target video. The jump unit is configured to jump to a hidden mall corresponding to the current target advertisement when it is determined that the current target advertisement is an Easter egg-injected advertisement; the hidden mall corresponding to the current target advertisement is configured to sell a product corresponding to the current target advertisement. The Easter egg injection unit includes: The second judgment unit is configured to determine whether the target user has logged in when the target user opens the target video. The information acquisition unit is configured to acquire historical behavior data and personal information of the target user when it is determined that the target user has logged in. The screening unit is configured to screen a plurality of target hard advertisements based on the historical behavior data and the personal information of the target user. The first injection unit is configured to randomly inject an Easter egg address corresponding to each target hard advertisement into N target hard advertisements; each Easter egg address corresponds to an address of a hidden mall; N is less than the total number of target hard advertisements. The distribution unit is configured to randomly distribute each target hard advertisement into the target video. The third judgment unit is configured to determine whether the target user has logged in when the target user opens the target video. The fourth judgment unit is configured to determine whether the target video includes a soft advertisement when it is determined that the target user has logged in. The second injection unit is configured to randomly inject an Easter egg address corresponding to a soft advertisement into M soft advertisements in the target video when it is determined that the target video includes a soft advertisement; M is less than the total number of soft advertisements in the target video.

5. An electronic device, comprising: The memory and the processor; The memory is configured to store a program; The processor is configured to execute the program, and the program is executed to specifically implement the advertisement delivery method in any one of claims 1 to 3. A computer program is stored, and the computer program is executed to implement the advertisement delivery method in any one of claims 1 to 3.

6. A computer storage medium, characterized in that ​

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