Information display method, device, equipment and storage medium

Abstract

The present disclosure provides an information display method, device, equipment and storage medium, wherein the method includes: determining the target user type to which the target user for the target content belongs from a plurality of preset user types; generating a target content display card based on the associated information of the target content, the target user type and the preset display dimension information; the preset display dimension information includes a display method; wherein the display method is used to indicate the card type of the target content display card, the display duration and the switching method of the target content display card, and different preset user types correspond to different display methods; based on the target content, displaying the target content display card according to the display duration and the switching method indicated by the target display method matching the target user type. In this way, it is helpful to realize the personalized generation and personalized display of the target content display card, and enhance the user's viewing and interactive experience.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an information display method, device, equipment and storage medium. Background Art

[0002] With the rapid development of Internet technology and the increasing convenience of shooting and sharing videos through smart terminals, videos have become one of the more popular social media content in recent years. Users can watch videos anytime and anywhere through terminal devices.

[0003] When playing videos, in order to help users better understand the video content and meet their information acquisition needs based on the video content, information is often recommended to users based on the video content. Different recommendation methods can be used depending on the type of information. However, the information display effect and interaction method are relatively simple, and there is room for refined operation. Summary of the invention

[0004] The embodiments of the present disclosure at least provide an information display method, apparatus, device and storage medium.

[0005] The present disclosure provides an information display method, the method comprising:

[0006] Determine a target user type to which a target user for target content belongs from a plurality of preset user types;

[0007] Generate a target content display card based on the target content association information, the target user type and preset display dimension information; the preset display dimension information includes a display mode; wherein the display mode is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching mode, and different preset user types correspond to different display modes;

[0008] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the target display method matching the target user type.

[0009] In the disclosed embodiment, the target user type to which the target user for the target content belongs can be determined, so that a target content display card can be generated according to the target user type, combined with the associated information of the target content and the preset display dimension information. In this way, a target content display card corresponding to the target user type can be generated, and the target content display card can be displayed based on the target content according to the display duration and switching method indicated by the target display method matching the target user type. In this way, target content display cards matching the users belonging to different user types can be generated, and the cards can be displayed in a display method matching the users themselves, which helps to realize the personalized generation and personalized display of target content display cards, improves the display effect of target content display cards, helps reduce the problem of single card display effect, and improves the user's viewing and interactive experience.

[0010] Furthermore, through the personalized generation and display of the target content display card, the attractiveness of the target content display card to the target users can be enhanced, and the delivery effect of the target content display card can be effectively improved.

[0011] In an optional implementation, the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes:

[0012] In the case where the target user type is a first user type, determining a first display mode matching the first user type, the first display mode being used to indicate generating a target content display card of a first card type; the first user type being used to indicate that the target user's interest in the target content is greater than a first preset degree;

[0013] generating the target content display card based on the first card type indicated by the first display mode and the associated information of the target content;

[0014] The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes:

[0015] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the first display method.

[0016] In an embodiment of the present disclosure, when the target user type is a first user type indicating that the target user's interest in the target content is greater than a first preset degree, a first display method matching the first user type can be determined, and a target content display card can be generated based on the first card type indicated by the first display method and the associated information of the target content. Then, based on the target content, the target content display card can be displayed according to the display duration and switching method indicated by the first display method, thereby realizing personalized card generation and personalized card display for the first user type.

[0017] In an optional implementation, the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes:

[0018] In the case where the target user type is a second user type, determining a second display mode matching the second user type, the second display mode being used to indicate generating a target content display card of a second card type; the card size of the second card type is smaller than the card size of the first card type, and the card content of the second card type is less than the card content of the first card type; the second user type is used to indicate that the target user's interest in the target content is less than a first preset degree and greater than a second preset degree;

[0019] generating the target content display card based on the second card type indicated by the second display mode and the associated information of the target content;

[0020] The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes:

[0021] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the second display method.

[0022] In an embodiment of the present disclosure, when the target user type is a second user type indicating that the target user's interest level in the target content is less than a first preset level and greater than a second preset level, a second display method matching the second user type can be determined, and a target content display card can be generated based on the second card type indicated by the second display method and the associated information of the target content. Then, based on the target content, the target content display card can be displayed according to the display duration and switching method indicated by the second display method, thereby realizing personalized card generation and personalized card display for the second user type.

[0023] In an optional implementation, the switching mode includes a time switching mode and / or a trigger operation switching mode. The time switching mode refers to adjusting the display state of the target content display card when the display time of the target content display card reaches a preset time. The trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected.

[0024] The step of displaying the target content display card based on the target content and according to the display duration and switching method indicated by the second display method includes:

[0025] Based on the target content, display the target content display card;

[0026] When it is detected that the display time of the target content display card reaches the preset time or a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a first content display card is generated, and the first content display card is displayed based on the target content; the card size of the first content display card is larger than the card size of the target content display card, and the card content of the first content display card is more than the card content of the target content display card.

[0027] In the embodiment of the present disclosure, under the second display mode, when it is detected that the display time of the target content display card reaches a preset time or a trigger operation for the target content display card is detected, the display state of the target content display card can be adjusted, a first content display card can be generated, and the first content display card can be displayed based on the target content, thereby realizing the personalized display corresponding to the second display mode and improving the user's viewing experience.

[0028] In an optional implementation, the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes:

[0029] In the case where the target user type is a third user type, determining a third display mode matching the third user type, the third display mode being used to indicate generating a target content display card of a third card type; the card size of the third card type is smaller than the card size of the first card type, and the card content of the third card type is less than the card content of the first card type; the third user type is used to indicate that the interest level of the target user in the target content is less than a second preset level;

[0030] generating the target content display card based on the third card type indicated by the third display mode and the associated information of the target content;

[0031] The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes:

[0032] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the third display method.

[0033] In an embodiment of the present disclosure, when the target user type is a third user type indicating that the target user's interest in the target content is less than a second preset interest, a third display method matching the third user type can be determined, and a target content display card can be generated based on the third card type indicated by the third display method and the associated information of the target content. Then, based on the target content, the target content display card can be displayed according to the display duration and switching method indicated by the third display method, thereby realizing personalized card generation and personalized card display for the third user type.

[0034] In an optional implementation, the switching mode includes a trigger operation switching mode, and the trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected;

[0035] The step of displaying the target content display card based on the target content and according to the display duration and switching method indicated by the third display method includes:

[0036] Based on the target content, display the target content display card;

[0037] When a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a second content display card is generated, and the second content display card is displayed based on the target content; the card size of the second content display card is larger than the card size of the target content display card, and the card content of the second content display card is more than the card content of the target content display card.

[0038] In the embodiment of the present disclosure, under the third display mode, when a trigger operation for a target content display card is detected, the display state of the target content display card can be adjusted, a second content display card can be generated, and the second content display card can be displayed based on the target content, thereby realizing the personalized display corresponding to the third display mode and improving the user's viewing experience.

[0039] In an optional implementation, the preset display dimension information further includes a display layout, and the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes:

[0040] Based on the target user type, determining a target display mode matching the target user type;

[0041] Based on the associated information of the target content, determining the target industry type to which the target content belongs from a plurality of preset industry types;

[0042] Based on the correspondence between the preset display layout and the industry type, determining a target display layout matching the target industry type;

[0043] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display layout.

[0044] In the embodiment of the present disclosure, when the preset display dimension information also includes the display layout, the target industry type to which the target content belongs can be determined, and the target display layout that matches the target industry type can be determined, so that based on the associated information of the target content, the card type indicated by the target display method, and the target display layout, a target content display card is generated, and the display layout is classified and set according to the industry type, which helps to systematically sort out the content of different industry types and improve the relevance of the generated target content display card with the target content. In addition, there are corresponding classification bases for different display dimension information, such as the display method is determined according to the user type, and the display layout is determined according to the industry type, which helps to improve the display effect of the target content display card.

[0045] In an optional implementation, the preset display dimension information further includes display content, and the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes:

[0046] Based on the target user type, determining a target display mode matching the target user type;

[0047] Determine a plurality of display contents based on the associated information of the target contents, and determine a target display content matching the target user type from the plurality of display contents based on the target user type;

[0048] The target content presentation card is generated based on the target presentation content and the card type indicated by the target presentation manner.

[0049] In the embodiment of the present disclosure, when the preset display dimension information also includes display content, multiple display contents can be determined based on the associated information of the target content, and based on the target user type, target display content that matches the target user type can be determined from the multiple display contents, and then based on the target display content and the card type indicated by the target display method, a target content display card is generated, and the display content is filtered according to the user type, which helps to personalize the display for different user types, improve the matching degree between the generated target content display card and the target user, and effectively improve the attractiveness of the target content display card to the target user.

[0050] In an optional implementation, the preset display dimension information further includes a display style, and the generating of the target content display card based on the associated information of the target content, the target user type and the preset information display dimension includes:

[0051] According to the target user type, determining a target display method and a target display style that match the target user type;

[0052] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display style.

[0053] In the embodiment of the present disclosure, when the preset display dimension information also includes a display style, a target display style that matches the target user type can be determined based on the target user type, and then a target content display card can be generated based on the associated information of the target content, the card type indicated by the target display method, and the target display style, to perform personalized visual expression for the target user, thereby helping to enhance the attractiveness of the target content display card to the target user.

[0054] In an optional implementation, the preset display dimension information further includes interface display information, and the interface display information includes at least one of display layout, display content, and display style; the generating a target content display card based on the associated information of the target content, the target user type, and the preset display dimension information includes:

[0055] Based on the target user type, determining a target display mode matching the target user type;

[0056] According to the target display mode, determining target interface display information matching the target display mode, the target interface display information including at least one of a target display layout, a target display content, and a target display style;

[0057] The target content display card is generated based on the associated information of the target content, the target display method, and the target interface display information.

[0058] In the disclosed embodiment, on the basis that the preset display dimension information includes the display method, the preset display dimension information also includes interface display information, and the interface display information includes at least one of the display layout, display content and display style. The target display method matching the target user type and the target interface display information matching the target display method can be combined, and based on the associated information of the target content, a target content display card can be generated. In the process of generating the target content display card, multi-dimensional information can be disassembled, and the design strategy under each dimension can be implemented respectively, finally realizing the overall personalized generation of the card, which helps to improve the delivery effect of the target content display card.

[0059] The present disclosure also provides an information display device, the device comprising:

[0060] A type determination module, used to determine a target user type to which a target user for target content belongs from a plurality of preset user types;

[0061] A card generation module, used to generate a target content display card based on the associated information of the target content, the target user type and preset display dimension information; the preset display dimension information includes a display mode; wherein the display mode is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching mode, and different preset user types correspond to different display modes;

[0062] The card display module is used to display the target content display card based on the target content and in accordance with the display duration and switching method indicated by the target display method matching the target user type.

[0063] In an optional implementation manner, the card generation module is specifically used to:

[0064] In the case where the target user type is a first user type, determining a first display mode matching the first user type, the first display mode being used to indicate generating a target content display card of a first card type; the first user type being used to indicate that the target user's interest in the target content is greater than a first preset degree;

[0065] generating the target content display card based on the first card type indicated by the first display mode and the associated information of the target content;

[0066] The card display module is specifically used for:

[0067] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the first display method.

[0068] In an optional implementation manner, the card generation module is specifically used to:

[0069] In the case where the target user type is a second user type, determining a second display mode matching the second user type, the second display mode being used to indicate generating a target content display card of a second card type; the card size of the second card type is smaller than the card size of the first card type, and the card content of the second card type is less than the card content of the first card type; the second user type is used to indicate that the target user's interest in the target content is less than a first preset degree and greater than a second preset degree;

[0070] generating the target content display card based on the second card type indicated by the second display mode and the associated information of the target content;

[0071] The card display module is specifically used for:

[0072] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the second display method.

[0073] In an optional implementation, the switching mode includes a time switching mode and / or a trigger operation switching mode. The time switching mode refers to adjusting the display state of the target content display card when the display time of the target content display card reaches a preset time. The trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected.

[0074] The card display module is specifically used for:

[0075] Based on the target content, display the target content display card;

[0076] When it is detected that the display time of the target content display card reaches the preset time or a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a first content display card is generated, and the first content display card is displayed based on the target content; the card size of the first content display card is larger than the card size of the target content display card, and the card content of the first content display card is more than the card content of the target content display card.

[0077] In an optional implementation manner, the card generation module is specifically used to:

[0078] In the case where the target user type is a third user type, determining a third display mode matching the third user type, the third display mode being used to indicate generating a target content display card of a third card type; the card size of the third card type is smaller than the card size of the first card type, and the card content of the third card type is less than the card content of the first card type; the third user type is used to indicate that the interest level of the target user in the target content is less than a second preset level;

[0079] generating the target content display card based on the third card type indicated by the third display mode and the associated information of the target content;

[0080] The card display module is specifically used for:

[0081] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the third display method.

[0082] In an optional implementation, the switching mode includes a trigger operation switching mode, and the trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected;

[0083] The card display module is specifically used for:

[0084] Based on the target content, display the target content display card;

[0085] When a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a second content display card is generated, and the second content display card is displayed based on the target content; the card size of the second content display card is larger than the card size of the target content display card, and the card content of the second content display card is more than the card content of the target content display card.

[0086] In an optional implementation manner, the preset display dimension information further includes a display layout, and the card generation module is specifically used to:

[0087] Based on the target user type, determining a target display mode matching the target user type;

[0088] Based on the associated information of the target content, determining the target industry type to which the target content belongs from a plurality of preset industry types;

[0089] Based on the correspondence between the preset display layout and the industry type, determining a target display layout matching the target industry type;

[0090] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display layout.

[0091] In an optional implementation manner, the preset display dimension information also includes display content, and the card generation module is specifically used to:

[0092] Based on the target user type, determining a target display mode matching the target user type;

[0093] Determine a plurality of display contents based on the associated information of the target contents, and determine a target display content matching the target user type from the plurality of display contents based on the target user type;

[0094] The target content presentation card is generated based on the target presentation content and the card type indicated by the target presentation manner.

[0095] In an optional implementation manner, the preset display dimension information further includes a display style, and the card generation module is specifically configured to:

[0096] According to the target user type, determining a target display method and a target display style that match the target user type;

[0097] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display style.

[0098] In an optional implementation, the preset display dimension information further includes interface display information, and the interface display information includes at least one of display layout, display content, and display style; and the card generation module is specifically used to:

[0099] Based on the target user type, determining a target display mode matching the target user type;

[0100] According to the target display mode, determining target interface display information matching the target display mode, the target interface display information including at least one of a target display layout, a target display content, and a target display style;

[0101] The target content display card is generated based on the associated information of the target content, the target display method, and the target interface display information.

[0102] An embodiment of the present disclosure also provides an electronic device, including: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the electronic device is running, the processor and the memory communicate through the bus, and when the machine-readable instructions are executed by the processor, the steps of any possible information display method described above are performed.

[0103] The embodiment of the present disclosure further provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of any possible information display method described above are executed.

[0104] For a description of the effects of the above-mentioned information display device, electronic device and computer-readable storage medium, please refer to the description of the above-mentioned information display method, which will not be repeated here.

[0105] It should be understood that the above general description and the following detailed description are merely exemplary and explanatory, and are not intended to limit the technical solutions of the present disclosure.

[0106] In order to make the above-mentioned objectives, features and advantages of the present disclosure more obvious and easy to understand, preferred embodiments are specifically cited below and described in detail with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0107] In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the following is a brief introduction to the drawings required for use in the embodiments. The drawings herein are incorporated into the specification and constitute a part of the specification. These drawings illustrate embodiments consistent with the present disclosure and are used together with the specification to illustrate the technical solutions of the present disclosure. It should be understood that the following drawings only illustrate certain embodiments of the present disclosure and should not be regarded as limiting the scope. For ordinary technicians in this field, other relevant drawings can also be obtained based on these drawings without creative work.

[0108] Figure 1 A flow chart of an information display method provided by an embodiment of the present disclosure is shown;

[0109] Figure 2a-2c A schematic diagram of a process of displaying a target content display card provided by an embodiment of the present disclosure is shown;

[0110] Figure 3a-3c Another schematic diagram of a process of displaying a target content display card provided by an embodiment of the present disclosure is shown;

[0111] Figure 4a-4c A schematic diagram showing another process of displaying a target content display card provided by an embodiment of the present disclosure is shown;

[0112] Figure 5a-5cA schematic diagram showing a process of displaying a target content display card provided by another embodiment of the present disclosure is shown;

[0113] Figure 6a One of the schematic diagrams of a target content display card provided by an embodiment of the present disclosure is shown;

[0114] Figure 6b A second schematic diagram of a target content display card provided by an embodiment of the present disclosure is shown;

[0115] Figure 7 A schematic diagram showing another target content display card provided by an embodiment of the present disclosure is shown;

[0116] Figure 8 A schematic diagram showing another target content display card provided by an embodiment of the present disclosure is shown;

[0117] Fig. 9 A schematic diagram showing another target content display card provided by an embodiment of the present disclosure is shown;

[0118] Fig.10 A schematic diagram of a process of information display provided by an embodiment of the present disclosure is shown;

[0119] Fig.11 A schematic diagram of an information display device provided by an embodiment of the present disclosure is shown;

[0120] Fig.12 A schematic structural diagram of an electronic device provided by an embodiment of the present disclosure is shown. DETAILED DESCRIPTION

[0121] In order to make the purpose, technical scheme and advantages of the embodiments of the present disclosure clearer, the technical scheme in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, rather than all of the embodiments. The components of the embodiments of the present disclosure generally described and shown in the drawings here can be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the drawings is not intended to limit the scope of the present disclosure for protection, but merely represents the selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative work belong to the scope of protection of the present disclosure.

[0122] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, further definition and explanation thereof is not required in subsequent drawings.

[0123] The term "and / or" herein only describes an association relationship, indicating that three relationships may exist. For example, A and / or B may represent the following three situations: A exists alone, A and B exist at the same time, and B exists alone. In addition, the term "at least one" herein represents any combination of at least two of any one or more of a plurality of. For example, including at least one of A, B, and C may represent including any one or more elements selected from the set consisting of A, B, and C.

[0124] Research has found that when recommending information to users based on video content, different recommendation methods are mostly used according to the type of information. However, not only is the effect of information display relatively simple, but there is also duplication and insufficient information display. For example, the title of the information itself is long, but the panel can display too few words, resulting in a limited amount of information displayed, and it is displayed in a unified way. For different types of information, the display style seen by different users does not change, and the scene style does not change after the interaction returns. There is room for refined operations.

[0125] Based on the above research, the present disclosure provides an information display method, which can determine the target user type to which the target user for the target content belongs, and thus generate a target content display card according to the target user type, combined with the associated information of the target content and the preset display dimension information. In this way, a target content display card corresponding to the target user type can be generated, and the target content display card can be displayed based on the target content according to the display duration and switching method indicated by the target display method matching the target user type. In this way, target content display cards matching users of different user types can be generated and the cards can be displayed in a display method matching them, which helps to achieve personalized generation and personalized display of target content display cards, improve the display effect of target content display cards, help reduce the problem of single card display effect, and improve users' viewing and interactive experience.

[0126] It should be noted that before using the technical solutions disclosed in the following embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0127] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0128] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0129] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0130] To facilitate understanding of this embodiment, a method for displaying information disclosed in the embodiment of the present disclosure is first introduced in detail. The execution subject of the method for displaying information provided in the embodiment of the present disclosure is generally an electronic device with certain computing capabilities, and the electronic device may be a server. The server may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud storage, big data, and artificial intelligence platforms.

[0131] In other implementations, the electronic device may also be a terminal device or other processing device, the terminal device may be a mobile device, a terminal, a computing device, etc., and other processing devices may be devices including a processor and a memory, which are not limited here. In some possible implementations, the information display method may be implemented by a processor calling a computer-readable instruction stored in a memory.

[0132] An information display method provided by an embodiment of the present disclosure is described below.

[0133] See also Figure 1 , Figure 1 A flowchart of an information display method provided by an embodiment of the present disclosure. Figure 1 As shown in , the information display method provided by the embodiment of the present disclosure includes steps S101 to S103, wherein:

[0134] S101: Determine a target user type to which a target user for target content belongs from a plurality of preset user types.

[0135] The target content may be in the form of a video, a picture, an article, etc., that is, the target content may specifically be a target video, a target picture, a target article, etc.

[0136] Here, the plurality of preset user types are used to respectively indicate the degree of interest of the user in the target content.

[0137] Here, the target user for the target content may be a user who is currently viewing the target content, or may be a user who is to view the target content, that is, the target content is to be pushed to the user for display.

[0138] Optionally, the target content is used to display target type resources to the target user, wherein the target type resources include but are not limited to product recommendations, software recommendations, consulting information recommendations, etc.

[0139] In some possible implementations, the user identification of the target user may be obtained, and based on the user identification, the target user's target interest level in the target content may be determined, and then the target user type to which the target user belongs may be determined based on the target interest level. The user identification includes but is not limited to a user ID, a user name, a user avatar, etc.

[0140] Specifically, after determining the target interest level, the target interest level can be matched with the interest level indicated by each of the preset user types based on the target interest level, thereby screening out the interest level that matches the target interest level from the multiple interest levels, and then determining the preset user type corresponding to the matched interest level as the target user type to which the target user belongs.

[0141] Here, the user identifier may be part of the personal information of the target user. For the method of obtaining and using the user identifier, please refer to the description in paragraph 6 of the specific implementation method of this disclosure.

[0142] In the above steps, the number of the plurality of preset user types and the interest level indicated by each preset user type can be set according to information display requirements.

[0143] Exemplarily, multiple user types may be pre-divided, and the multiple user types may be three, five, etc., which are not limited here. For example, users may be divided into three user types according to their interest in the target content, wherein one user type has a strong interest in the target content, another user type has a medium interest in the target content, and another user type has a weak interest in the target content. In other embodiments, the interest level may be further subdivided, such as on the basis of a weak interest level, the weak level may be further subdivided according to actual needs, which is not limited here.

[0144] S102: Generate a target content display card based on the associated information of the target content, the target user type and preset display dimension information; the preset display dimension information includes a display method; wherein the display method is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching method, and different preset user types correspond to different display methods.

[0145] The associated information of the target content includes information of the main object displayed by the target content, such as the name, attributes, characteristics, specific conditions, etc. of the main object.

[0146] Exemplarily, if the main object displayed by the target content is a facial mask, the related information includes but is not limited to the name of the facial mask, the store it belongs to, the sales quantity, the user experience, the functional advantages, the preferential benefits, etc.

[0147] The card type may indicate the display strength of the target content display card for the target content, and may be specifically distinguished by the information carrying capacity of the target content display card.

[0148] Optionally, under the display mode dimension, two display style levels can be divided: weak style and strong style, and then the card type can be determined under each display style level. Among them, compared with the strong style, the target content display card of the weak style has a relatively small area, relatively less information carrying capacity, the target content display card and the native information in the target content coexist, and the target content display card matches the users with relatively low interest and users with relatively high sensitivity to the target type resources; correspondingly, compared with the weak style, the target content display card of the strong style has a relatively large area, relatively more information carrying capacity, the target content display card and the native information in the target content do not coexist, and the target content display card matches the users with relatively high interest and users with relatively low sensitivity to the target type resources.

[0149] In addition, the card size of the card type under the weak style needs to meet a first preset condition, and the card size under the strong style needs to meet a second preset condition, and the card size indicated by the second preset condition is larger than the card size indicated by the first preset condition.

[0150] Exemplarily, the first preset condition is that the length of the card is 260 pixels (pixel, px), the minimum height is 36px, and the maximum height is 56px; the second preset condition is that the length of the card is 260px, the minimum height is 144 and the maximum height is 192px.

[0151] The native information refers to information that originally existed in the target content, such as the author's name and copy.

[0152] In some possible implementations, the preset display dimension information also includes interface display information, and the interface display information includes at least one of display layout, display content, and display style; in order to generate the target content display card, the target display method matching the target user type can be determined based on the target user type; according to the target display method, the target interface display information matching the target display method is determined, and the target interface display information includes at least one of target display layout, target display content, and target display style; based on the associated information of the target content, the target display method, and the target interface display information, the target content display card is generated.

[0153] In the above steps, on the basis of determining the target display mode, the target interface display information matching the target display mode can be determined, and the target content display card can be generated by integrating multi-dimensional information.

[0154] The display layout, the display content, and the display style are respectively used to represent the typesetting layout, information content, and presentation form of the target content display card.

[0155] S103: Based on the target content, display the target content display card according to the display duration and switching method indicated by the target display method matching the target user type.

[0156] In this step, after the target content display card is generated, the target content display card can be displayed based on the target content and in the target display manner.

[0157] Optionally, when displaying the target content display card, the target content display card may be displayed over the target content, or the target content display card and the target content may be displayed in a split screen without blocking each other, etc., which may be specifically set according to actual display needs.

[0158] The switching method may be switching from one card type to another card type; it may also be switching from no card to one card; it may also be switching from one card to no card; or it may be not switching cards, that is, always displaying the same card.

[0159] Therefore, in some possible implementations, when the target user type is a first user type, a first display method matching the first user type is determined, and the first display method is used to indicate generation of a target content display card of a first card type; the first user type is used to indicate that the target user's interest in the target content is greater than a first preset interest; based on the first card type indicated by the first display method and the associated information of the target content, the target content display card is generated.

[0160] Here, the first card type may be a card type in a strong style, and therefore the card size of the first card type needs to meet the second preset condition.

[0161] In the case where the target user type is the first user type, the target content display card may be displayed based on the target content and in accordance with the display duration and switching method indicated by the first display method.

[0162] The target content display card may appear from any position of the interface, specifically, from the side of the interface or in the middle of the interface. In some possible implementations, in order not to affect the display of the native information, it may gradually appear from the bottom of the interface to the top, or from the left to the right. Here, the interface is an interface for displaying the target content.

[0163] For example, please also see Figure 2a-2c , Figure 2a-2c A schematic diagram of a process of displaying a target content display card provided by an embodiment of the present disclosure. Figure 2a As shown in , target content 21 and native information 22 are displayed, such as Figure 2b As shown in FIG. 1 , the target content display card 23 of the first card type automatically appears upward from the bottom of the interface until Figure 2c As shown in , the display of the target content display card 23 is completed, and the target content display card 23 can cover the native information.

[0164] In another example, you can also directly from Figure 2a The state in the transformation is Figure 2c The state in which the target content is displayed is displayed directly.

[0165] In some possible implementations, when the target user type is a second user type, a second display mode matching the second user type is determined, the second display mode is used to indicate generation of a target content display card of a second card type; the card size of the second card type is smaller than the card size of the first card type, and the card content of the second card type is less than the card content of the first card type; the second user type is used to indicate that the target user's interest in the target content is less than a first preset degree and greater than a second preset degree; based on the second card type indicated by the second display mode and the associated information of the target content, the target content display card is generated.

[0166] Here, the second card type may be a card type in a weak style, and therefore the card size of the second card type needs to meet the first preset condition.

[0167] In the case where the target user type is the second user type, the target content display card may be displayed based on the target content and in accordance with the display duration and switching method indicated by the second display method.

[0168] For example, please also see Figure 3a-3c , Figure 3a-3c A schematic diagram of another process of displaying a target content display card provided by an embodiment of the present disclosure. Figure 3a As shown in , target content 31 and native information 32 are displayed, such as Figure 3b As shown in FIG. 1 , the target content display card 33 of the second card type automatically appears upward from the bottom of the interface until Figure 3c As shown in , the display of the target content display card 33 is completed. The target content display card 33 is located below the native information 32 , and the target content display card 33 and the native information 32 coexist.

[0169] In another example, you can also directly from Figure 3a The state in the transformation is Figure 3c The state in which the target content is displayed is displayed directly.

[0170] In some possible implementations, the switching method includes a time switching method and / or a trigger operation switching method. The time switching method refers to adjusting the display state of the target content display card when the display time of the target content display card reaches a preset time. The trigger operation switching method refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected.

[0171] In the second display mode, the target content display card can be displayed based on the target content; when it is detected that the display time of the target content display card reaches the preset time or a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a first content display card is generated, and the first content display card is displayed based on the target content; the card size of the first content display card is larger than the card size of the target content display card, and the card content of the first content display card is more than the card content of the target content display card.

[0172] In the above steps, the first content display card may be a card in a strong style.

[0173] The specific duration of the preset duration may be set according to the target user type.

[0174] Exemplarily, the preset duration indicated by the second display method matching the second user type may be 9s, that is, after the display duration of the target content display card reaches 9s, the first content display card will be generated and displayed based on the target content; before the display duration of the target content display card reaches 9s, if a trigger operation for the target content display card is detected, the first content display card will also be generated and displayed based on the target content.

[0175] Optionally, after detecting a trigger operation for the target content display card, you can jump to the details page corresponding to the target content display card. When it is detected that the target user has not performed any operation on the details page, after detecting that the target user triggers the back control on the details page and returns to display the target content, the first content display card will be generated and displayed based on the target content.

[0176] For example, please also see Figure 4a-4c , Figure 4a-4c The following is another schematic diagram of a process of displaying target content display cards provided by the embodiment of the present disclosure, specifically a card display process in a time switching mode. Figure 4a As shown in , target content 41, native information 42 and target content display card 43 are displayed, such as Figure 4b As shown in FIG. 1 , the first content display card 44 automatically appears upward from the bottom of the interface until Figure 4c As shown in , the display of the first content display card 44 is completed, and the first content display card 44 can cover the native information.

[0177] In another example, you can also directly from Figure 4a The state in the transformation is Figure 4c The state in which the target content is displayed is displayed directly by the target content display card 44.

[0178] For example, please also see Figure 5a-5c , Figure 5a-5c A schematic diagram of another process of displaying a target content display card provided by the embodiment of the present disclosure is specifically a card display process under a trigger operation switching mode. Figure 5a As shown in , target content 51, native information 52 and target content display card 53 are displayed, such as Figure 5b As shown in , after detecting a trigger operation for the target content display card 53, it is possible to jump to the detail page 54 corresponding to the target content display card 53. In the case where it is detected that the target user has not performed an operation on the detail page 54, after detecting that the target user triggers the back control on the detail page 54 and returns to display the target content 51, as shown in Figure 5c As shown in , the first content display card is generated, and the first content display card is displayed based on the target content.

[0179] When it is detected that the target user has not performed any operation on the details display page, after it is detected that the target user triggers the back control on the details page and returns to display the target content, a first content display card 55 will be generated and displayed based on the target content 51.

[0180] In some possible implementations, when the target user type is a third user type, a third display mode matching the third user type is determined, the third display mode is used to indicate generation of a target content display card of a third card type; the card size of the third card type is smaller than the card size of the first card type, and the card content of the third card type is less than the card content of the first card type; the third user type is used to indicate that the target user's interest in the target content is less than a second preset interest; based on the third card type indicated by the third display mode and the associated information of the target content, the target content display card is generated.

[0181] Here, the third card type may be a card type in a weak style, and therefore the card size of the third card type needs to meet the first preset condition.

[0182] The third card type may be the same card type as the second card type, or may be a different card type.

[0183] In the case where the target user type is the third user type, the target content display card may be displayed based on the target content and in accordance with the display duration and switching method indicated by the third display method.

[0184] For example, the process of displaying the target content display card can also be referred to Figure 3a to Figure 3c The display process is similar to the display process corresponding to the second display mode, and will not be repeated here.

[0185] In some possible implementations, the switching mode includes a trigger operation switching mode, and the trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected;

[0186] In the third display mode, the target content display card can be displayed based on the target content; when a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a second content display card is generated, and the second content display card is displayed based on the target content; the card size of the second content display card is larger than the card size of the target content display card, and the card content of the second content display card is more than the card content of the target content display card.

[0187] In the above steps, the second content display card may be a card in a strong style.

[0188] For example, the process of displaying the second content display card can also refer to Figure 5a to Figure 5c The display process is similar to the display process corresponding to the first content display card, and will not be repeated here.

[0189] In some possible implementations, the preset display dimension information also includes a display layout. In order to generate the target content display card, a target display method matching the target user type can be determined based on the target user type; based on the associated information of the target content, the target industry type to which the target content belongs can be determined from multiple preset industry types; based on the correspondence between the preset display layout and the industry type, a target display layout matching the target industry type is determined; based on the associated information of the target content, the card type indicated by the target display method and the target display layout are used to generate the target content display card.

[0190] The above embodiment determines the target display layout based on the target industry type to which the target content belongs. In other embodiments, any display layout may be selected from common display layouts as the target display layout.

[0191] For example, see Figure 6a , Figure 6b As shown, Figure 6a This is one of the schematic diagrams of a target content display card provided in an embodiment of the present disclosure. Figure 6b The second schematic diagram of the process of displaying a target content display card provided by the embodiment of the present disclosure. Figure 6a As shown in , this is a common display layout under weak style, including single product single row, single product double row, and multiple products. Figure 6b The following are common display layouts under strong style, including no picture, single product single picture, single product multiple pictures, and multiple products.

[0192] For the display layout, when classified according to industry type, it is helpful to systematically sort out the content of different industry types and improve the relevance between the generated target content display card and the target content.

[0193] Optionally, the preset industry types may include e-commerce industry, download industry and lead industry, the e-commerce industry is used to indicate commodity sales, such as clothes, shoes and the like, the download industry is used to indicate application software downloads, and the lead industry is used to provide information consulting, such as information inquiries on real estate sales, car sales and the like.

[0194] For example, see Figure 7 As shown, Figure 7 This is another schematic diagram of another target content display card provided by the embodiment of the present disclosure. Figure 7 As shown in , for the target content display card under the strong style, the e-commerce industry corresponds to the display layout of a single product and a single picture, the download industry corresponds to the parallel display layout, and the lead industry corresponds to the multi-row display layout.

[0195] In some possible implementations, the preset display dimension information also includes display content. In order to generate the target content display card, a target display method matching the target user type can be determined based on the target user type; multiple display contents can be determined based on the associated information of the target content, and based on the target user type, the target display content matching the target user type can be determined from the multiple display contents; and the target content display card is generated based on the target display content and the card type indicated by the target display method.

[0196] Here, the display content can be pre-divided into three categories: general category, perceived value category and perceived cost category. The general category display content is used to indicate the basic situation of the subject object, the perceived value category display content is used to indicate the value of the subject object, and the perceived cost category display content is used to indicate the user action cost corresponding to the subject object.

[0197] Specifically, the general type of display content may include business-aware type, call-to-action type and time-sensing type. The business-aware type display content may include product names (such as product names, product titles, etc.), the call-to-action type display content may include call-to-action copywriting (such as hurry up and buy, buy quickly, etc.), and the time-sensing type display content may include event selling points (such as Double Eleven events, June 18 events, etc.).

[0198] Specifically, the display content of the perceived value type may include value recognition type, psychology-driven type and user-related type. The display content of the value recognition type may include product attributes (such as long and thickened, etc.), functional advantages (such as moisture-proof and mite-removing, durable and wear-resistant, etc.), bottom-line selling points (such as high-end and classy, ​​presentable as a gift, etc.), and usage scenarios (such as outdoor, commercial, etc.). The display content of the psychology-driven type may include usage experience (such as comfortable and stylish, etc.). The display content of the user-related type may include user pain points (such as oily skin, shoulder pain, etc.), scarce rights and interests, and newcomer benefits.

[0199] Specifically, the display content of the perceived cost type may include rights and interests transparent type, psychology driven type and time-sensing type. The display content of the rights and interests transparent type may include preferential benefits (such as grabbing coupons, gifts, etc.) and exclusive for old customers. The display content of the psychology driven type may include store sales (such as hot sales of 500,000, etc.), list recommendations (such as first place on the list of good products, etc.), store ratings / good reviews (such as full marks, first place in the list of good products, etc.), store ratings / good reviews (such as full marks, first place in the list of good products, etc.), store repeat customers (such as ×× repeat customers, etc.), number of store collections (such as ×× store collections, etc.), service selling points (such as seven days no-questions-asked, home delivery, free trial, etc.), word-of-mouth endorsement (such as live broadcast room recommendations, celebrity same items, etc.), and the display content of time-sensing may include network-wide sales (such as about to be out of stock, etc.) and store sales (such as hot-selling items, etc.).

[0200] It can be seen from the above content that three preset user types are pre-set, namely the first user type, the second user type and the third user type.

[0201] Among them, the target display content matching the first user type may be display content used to stimulate user actions, which may specifically include exclusive benefits for old customers, scarce rights and interests, preferential benefits, etc. The target display content matching the second user type may be display content used to eliminate user concerns, which may specifically include functional advantages, bottom-line selling points, usage scenarios, usage experience, user pain points, new user benefits, preferential benefits, store sales volume, list recommendations, store ratings / good reviews, store repeat customers, number of store collections, service selling points, word-of-mouth endorsement, total network sales, etc. The target display content matching the third user type may be display content used to stimulate user interest, which may specifically include functional advantages, bottom-line selling points, usage scenarios, usage experience, user pain points, new user benefits, etc.

[0202] In some possible implementations, the preset display dimension information also includes a display style. In order to generate the target content display card, the target display method and target display style that match the target user type can be determined according to the target user type; the target content display card is generated based on the associated information of the target content, the card type indicated by the target display method, and the target display style.

[0203] The target display style includes the font size, color, and font of the content, as well as the layout of the structure, etc.

[0204] Here, the display layout and display content may be determined based on the associated information of the target content and the card type indicated by the target display mode, and then the target content display card may be generated based on the display layout, display content and the target display mode.

[0205] For example, see Figure 8 As shown, Figure 8 A schematic diagram of another target content display card provided by an embodiment of the present disclosure. Figure 8 As shown in , when a single product single row display layout is adopted, the first type of field can be displayed in the information area, where the first type of field includes labels, recommendation reasons, recommendation list, price, sales status, etc. Among them, the labels may include service selling points, word-of-mouth endorsement, preferential benefits, marketing activities, etc.

[0206] For example, see Fig. 9 As shown, Fig. 9 A schematic diagram of another target content display card provided in an embodiment of the present disclosure. Fig. 9As shown in , in the case of adopting a single product and single picture display layout, this time includes an upper information area and a lower information area. The upper information area can display label fields, where the label fields may include service labels (such as service selling points, word-of-mouth endorsement, etc.), discount labels (such as discount benefits, etc.), attribute labels (such as marketing activities, etc.), and the lower information area can display a second type of field, where the second type of field includes recommendation reasons, recommendation lists, prices, sales status, etc.

[0207] In order to clearly show the information display process, Fig.10 A schematic diagram of an information display process provided by an embodiment of the present disclosure is shown. Fig.10 As shown in, for the target user of the target content, first determine the target user type to which the target user belongs, and then determine the target display method that matches the target user type for the display method; on the basis of determining the target display method, determine the target industry type to which the target content belongs from multiple preset industry types for the display layout, and then determine the target display layout that matches the target industry type based on the correspondence between the preset display layout and the industry type; on the basis of determining the target display method and the target display layout, determine the target display content that matches the target user type for the display content; on the basis of determining the target display method, the target display layout and the target display content, determine the target display style that matches the target user type for the display style, thereby generating a target content display card by combining the target display method, the target display layout, the target display content and the target display style, and displaying the target content display card according to the target display method based on the target content; wherein, the description of the specific steps refers to the aforementioned various embodiments, which will not be repeated here.

[0208] The information display method provided by the embodiment of the present disclosure can determine the target user type to which the target user for the target content belongs from multiple preset user types, so as to generate a target content display card according to the target user type, in combination with the associated information of the target content and the preset display dimension information. In this way, a target content display card corresponding to the target user type can be generated, and the target content display card can be displayed based on the target content according to the display duration and switching method indicated by the target display method matching the target user type. In this way, target content display cards matching the users belonging to different user types can be generated, and the cards can be displayed according to the display method matching the users themselves, which helps to realize the personalized generation and personalized display of target content display cards, improve the display effect of target content display cards, help reduce the problem of single card display effect, and improve the user's viewing and interactive experience.

[0209] Furthermore, through the personalized generation and display of the target content display card, the attractiveness of the target content display card to the target users can be enhanced, and the delivery effect of the target content display card can be effectively improved.

[0210] Those skilled in the art will appreciate that, in the above method of specific implementation, the order in which the steps are written does not imply a strict execution order and does not constitute any limitation on the implementation process. The specific execution order of the steps should be determined by their functions and possible internal logic.

[0211] Based on the same inventive concept, an information display device corresponding to the information display method is also provided in the embodiment of the present disclosure. Since the principle of solving the problem by the device in the embodiment of the present disclosure is similar to the above-mentioned information display method in the embodiment of the present disclosure, the implementation of the device can refer to the implementation of the method, and the repeated parts will not be repeated.

[0212] See also Fig.11 , Fig.11 Schematic diagram of an information display device provided by an embodiment of the present disclosure. Fig.11 As shown in , the information display device 1100 provided by the embodiment of the present disclosure includes:

[0213] A type determination module 1110, configured to determine a target user type to which a target user for target content belongs from a plurality of preset user types;

[0214] The card generation module 1120 is used to generate a target content display card based on the associated information of the target content, the target user type and preset display dimension information; the preset display dimension information includes a display mode; wherein the display mode is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching mode, and different preset user types correspond to different display modes;

[0215] The card display module 1130 is used to display the target content display card based on the target content and in accordance with the display duration and switching method indicated by the target display method matching the target user type.

[0216] In an optional implementation manner, the card generation module 1120 is specifically used for:

[0217] In the case where the target user type is a first user type, determining a first display mode matching the first user type, the first display mode being used to indicate generating a target content display card of a first card type; the first user type being used to indicate that the target user's interest in the target content is greater than a first preset degree;

[0218] generating the target content display card based on the first card type indicated by the first display mode and the associated information of the target content;

[0219] The card display module 1130 is specifically used for:

[0220] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the first display method.

[0221] In an optional implementation manner, the card generation module 1120 is specifically used for:

[0222] In the case where the target user type is a second user type, determining a second display mode matching the second user type, the second display mode being used to indicate generating a target content display card of a second card type; the card size of the second card type is smaller than the card size of the first card type, and the card content of the second card type is less than the card content of the first card type; the second user type is used to indicate that the target user's interest in the target content is less than a first preset degree and greater than a second preset degree;

[0223] generating the target content display card based on the second card type indicated by the second display mode and the associated information of the target content;

[0224] The card display module 1130 is specifically used for:

[0225] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the second display method.

[0226] In an optional implementation, the switching mode includes a time switching mode and / or a trigger operation switching mode. The time switching mode refers to adjusting the display state of the target content display card when the display time of the target content display card reaches a preset time. The trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected.

[0227] The card display module 1130 is specifically used for:

[0228] Based on the target content, display the target content display card;

[0229] When it is detected that the display time of the target content display card reaches the preset time or a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a first content display card is generated, and the first content display card is displayed based on the target content; the card size of the first content display card is larger than the card size of the target content display card, and the card content of the first content display card is more than the card content of the target content display card.

[0230] In an optional implementation manner, the card generation module 1120 is specifically used for:

[0231] In the case where the target user type is a third user type, determining a third display mode matching the third user type, the third display mode being used to indicate generating a target content display card of a third card type; the card size of the third card type is smaller than the card size of the first card type, and the card content of the third card type is less than the card content of the first card type; the third user type is used to indicate that the interest level of the target user in the target content is less than a second preset level;

[0232] generating the target content display card based on the third card type indicated by the third display mode and the associated information of the target content;

[0233] The card display module 1130 is specifically used for:

[0234] Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the third display method.

[0235] In an optional implementation, the switching mode includes a trigger operation switching mode, and the trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected;

[0236] The card display module 1130 is specifically used for:

[0237] Based on the target content, display the target content display card;

[0238] When a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a second content display card is generated, and the second content display card is displayed based on the target content; the card size of the second content display card is larger than the card size of the target content display card, and the card content of the second content display card is more than the card content of the target content display card.

[0239] In an optional implementation manner, the preset display dimension information further includes a display layout, and the card generation module 1120 is specifically configured to:

[0240] Based on the target user type, determining a target display mode matching the target user type;

[0241] Based on the associated information of the target content, determining the target industry type to which the target content belongs from a plurality of preset industry types;

[0242] Based on the correspondence between the preset display layout and the industry type, determining a target display layout matching the target industry type;

[0243] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display layout.

[0244] In an optional implementation manner, the preset display dimension information also includes display content, and the card generation module 1120 is specifically used to:

[0245] Based on the target user type, determining a target display mode matching the target user type;

[0246] Determine a plurality of display contents based on the associated information of the target contents, and determine a target display content matching the target user type from the plurality of display contents based on the target user type;

[0247] The target content presentation card is generated based on the target presentation content and the card type indicated by the target presentation manner.

[0248] In an optional implementation manner, the preset display dimension information further includes a display style, and the card generation module 1120 is specifically configured to:

[0249] According to the target user type, determining a target display method and a target display style that match the target user type;

[0250] The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display style.

[0251] In an optional implementation, the preset display dimension information further includes interface display information, and the interface display information includes at least one of display layout, display content, and display style; the card generation module 1120 is specifically used to:

[0252] Based on the target user type, determining a target display mode matching the target user type;

[0253] According to the target display mode, determining target interface display information matching the target display mode, the target interface display information including at least one of a target display layout, a target display content, and a target display style;

[0254] The target content display card is generated based on the associated information of the target content, the target display method, and the target interface display information.

[0255] For descriptions of the processing flow of each module in the device and the interaction flow between each module, reference may be made to the relevant descriptions in the above method embodiment, which will not be described in detail here.

[0256] The information display device provided by the embodiment of the present disclosure can determine the target user type to which the target user for the target content belongs from multiple preset user types, so as to generate a target content display card according to the target user type, in combination with the associated information of the target content and the preset display dimension information. In this way, a target content display card corresponding to the target user type can be generated, and the target content display card can be displayed based on the target content according to the display duration and switching method indicated by the target display method matching the target user type. In this way, target content display cards matching the users belonging to different user types can be generated, and the cards can be displayed according to the display method matching the users themselves, which helps to realize the personalized generation and personalized display of target content display cards, improve the display effect of target content display cards, help reduce the problem of single card display effect, and improve the user's viewing and interactive experience.

[0257] Furthermore, through the personalized generation and display of the target content display card, the attractiveness of the target content display card to the target users can be enhanced, and the delivery effect of the target content display card can be effectively improved.

[0258] Corresponds to Figure 1 The information display method in the present disclosure embodiment also provides an electronic device 1200, such as Fig.12 FIG. 1 is a schematic diagram of the structure of an electronic device 1200 provided in an embodiment of the present disclosure, including:

[0259] Processor 1210, memory 1220, and bus 1230. The memory 1220 is used to store execution instructions, including internal memory 1221 and external memory 1222; the internal memory 1221 is also called internal memory, which is used to temporarily store the operation data in the processor 1210 and the data exchanged with the external memory 1222 such as a hard disk. The processor 1210 exchanges data with the external memory 1222 through the internal memory 1221.

[0260] In the embodiment of the present application, the memory 1220 is specifically used to store the application code for executing the solution of the present application, and the execution is controlled by the processor 1210. That is, when the electronic device 1200 is running, the processor 1210 communicates with the memory 1220 through the bus 1230, so that the processor 1210 executes the application code stored in the memory 1220, and then executes the information display method described in any of the aforementioned embodiments.

[0261] Among them, the memory 1220 can be, but is not limited to, random access memory (Random Access Memory, RAM), read only memory (Read Only Memory, ROM), programmable read-only memory (Programmable Read-Only Memory, PROM), erasable programmable read-only memory (Erasable Programmable Read-Only Memory, EPROM), electrically erasable read-only memory (Electric Erasable Programmable Read-Only Memory, EEPROM), etc.

[0262] The processor 1210 may be an integrated circuit chip with signal processing capabilities. The above-mentioned processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; it may also be a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components. The disclosed methods, steps and logic block diagrams in the embodiments of the present invention may be implemented or executed. The general-purpose processor may be a microprocessor or the processor may also be any conventional processor, etc.

[0263] It is to be understood that the structure illustrated in the embodiment of the present application does not constitute a specific limitation on the electronic device 1200. In other embodiments of the present application, the electronic device 1200 may include more or fewer components than shown in the figure, or combine some components, or split some components, or arrange the components differently. The components shown in the figure may be implemented in hardware, software, or a combination of software and hardware.

[0264] The present disclosure also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the information display method described in the above method embodiment are executed. The storage medium can be a volatile or non-volatile computer-readable storage medium.

[0265] The present disclosure also provides a computer program product, which includes computer instructions. When the computer instructions are executed by a processor, the steps of the information display method described in the above method embodiment can be executed. For details, please refer to the above method embodiment, which will not be repeated here.

[0266] The computer program product may be implemented in hardware, software or a combination thereof. In one optional embodiment, the computer program product is implemented as a computer storage medium. In another optional embodiment, the computer program product is implemented as a software product, such as a software development kit (SDK).

[0267] Those skilled in the art can clearly understand that, for the convenience and simplicity of description, the specific working process of the above-described equipment and devices can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here. In the several embodiments provided in the present disclosure, it should be understood that the disclosed equipment, devices and methods can be implemented in other ways. The device embodiments described above are merely schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some communication interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0268] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0269] In addition, each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.

[0270] If the functions are implemented in the form of software functional units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium that is executable by a processor. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art or the part of the technical solution, can be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present disclosure. The aforementioned storage medium includes: various media that can store program codes, such as a USB flash drive, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk.

[0271] Finally, it should be noted that the above-described embodiments are only specific implementation methods of the present disclosure, which are used to illustrate the technical solutions of the present disclosure, rather than to limit them. The protection scope of the present disclosure is not limited thereto. Although the present disclosure is described in detail with reference to the above-described embodiments, ordinary technicians in the field should understand that any technician familiar with the technical field can still modify the technical solutions recorded in the above-described embodiments within the technical scope disclosed in the present disclosure, or can easily think of changes, or make equivalent replacements for some of the technical features therein; and these modifications, changes or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present disclosure, and should be included in the protection scope of the present disclosure. Therefore, the protection scope of the present disclosure should be based on the protection scope of the claims.

Claims

1. An information display method, characterized in that: The method comprises: Determine a target user type to which a target user for target content belongs from a plurality of preset user types; Generate a target content display card based on the target content association information, the target user type and preset display dimension information; the preset display dimension information includes a display mode; wherein the display mode is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching mode, and different preset user types correspond to different display modes; Based on the target content, display the target content display card according to the display duration and switching method indicated by the target display method matching the target user type; The card type is used to indicate the display strength of the target content display card for the target content, and the display strength of the target content display card for the target content is determined by the information carrying capacity of the target content display card. The card type includes a card type under a strong style and a card type under a weak style. Wherein, when the card type is the card type under the strong style, the target content display card and the native information in the target content do not coexist, In the case where the card type is the card type under the weak style, the target content display card and the native information in the target content coexist. The native information refers to information originally existing in the target content.

2. The method according to claim 1, characterized in that The generating a target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes: In the case where the target user type is a first user type, determining a first display mode matching the first user type, the first display mode being used to indicate generating a target content display card of a first card type; the first user type being used to indicate that the target user's interest in the target content is greater than a first preset degree; generating the target content display card based on the first card type indicated by the first display mode and the associated information of the target content; The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes: Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the first display method.

3. The method according to claim 2, characterized in that The generating a target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes: In the case where the target user type is a second user type, determining a second display mode matching the second user type, the second display mode being used to indicate generating a target content display card of a second card type; the card size of the second card type is smaller than the card size of the first card type, and the card content of the second card type is less than the card content of the first card type; the second user type is used to indicate that the target user's interest in the target content is less than a first preset degree and greater than a second preset degree; generating the target content display card based on the second card type indicated by the second display mode and the associated information of the target content; The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes: Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the second display method.

4. The method according to claim 3, characterized in that The switching mode includes a time switching mode and / or a trigger operation switching mode. The time switching mode refers to adjusting the display state of the target content display card when the display time of the target content display card reaches a preset time. The trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected. The step of displaying the target content display card based on the target content and according to the display duration and switching method indicated by the second display method includes: Based on the target content, display the target content display card; When it is detected that the display time of the target content display card reaches the preset time or a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a first content display card is generated, and the first content display card is displayed based on the target content; the card size of the first content display card is larger than the card size of the target content display card, and the card content of the first content display card is more than the card content of the target content display card.

5. The method according to any one of claims 3 or 4, characterized in that: The generating a target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes: In the case where the target user type is a third user type, determining a third display mode matching the third user type, the third display mode being used to indicate generating a target content display card of a third card type; the card size of the third card type is smaller than the card size of the first card type, and the card content of the third card type is less than the card content of the first card type; the third user type is used to indicate that the interest level of the target user in the target content is less than the second preset level; generating the target content display card based on the third card type indicated by the third display mode and the associated information of the target content; The displaying of the target content display card based on the target content according to the display duration and switching method indicated by the target display method matching the target user type includes: Based on the target content, the target content display card is displayed according to the display duration and switching method indicated by the third display method.

6. The method according to claim 5, characterized in that The switching mode includes a trigger operation switching mode, wherein the trigger operation switching mode refers to adjusting the display state of the target content display card when a trigger operation of the target user on the target content display card is detected; The step of displaying the target content display card based on the target content and according to the display duration and switching method indicated by the third display method includes: Based on the target content, display the target content display card; When a trigger operation for the target content display card is detected, the display state of the target content display card is adjusted, a second content display card is generated, and the second content display card is displayed based on the target content; the card size of the second content display card is larger than the card size of the target content display card, and the card content of the second content display card is more than the card content of the target content display card.

7. The method according to any one of claims 1 to 6, characterized in that: The preset display dimension information also includes a display layout, and the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes: Based on the target user type, determining a target display mode matching the target user type; Based on the associated information of the target content, determining the target industry type to which the target content belongs from a plurality of preset industry types; Based on the correspondence between the preset display layout and the industry type, determining a target display layout matching the target industry type; The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display layout.

8. The method according to any one of claims 1 to 6, characterized in that The preset display dimension information also includes display content, and the generating of the target content display card based on the associated information of the target content, the target user type and the preset display dimension information includes: Based on the target user type, determining a target display mode matching the target user type; Determine a plurality of display contents based on the associated information of the target contents, and determine a target display content matching the target user type from the plurality of display contents based on the target user type; The target content presentation card is generated based on the target presentation content and the card type indicated by the target presentation manner.

9. The method according to any one of claims 1 to 6, characterized in that: The preset display dimension information also includes a display style. The generating of the target content display card based on the associated information of the target content, the target user type and the preset information display dimension includes: According to the target user type, determining a target display method and a target display style that match the target user type; The target content display card is generated based on the associated information of the target content, the card type indicated by the target display mode, and the target display style.

10. The method according to claim 1, characterized in that The preset display dimension information also includes interface display information, and the interface display information includes at least one of display layout, display content, and display style; the generating a target content display card based on the associated information of the target content, the target user type, and the preset display dimension information includes: Based on the target user type, determining a target display mode matching the target user type; According to the target display mode, determining target interface display information matching the target display mode, the target interface display information including at least one of a target display layout, a target display content, and a target display style; The target content display card is generated based on the associated information of the target content, the target display method, and the target interface display information.

11. An information display device, characterized in that: The device comprises: A type determination module, used to determine a target user type to which a target user for target content belongs from a plurality of preset user types; A card generation module, used to generate a target content display card based on the associated information of the target content, the target user type and preset display dimension information; the preset display dimension information includes a display mode; wherein the display mode is used to indicate the card type of the target content display card, the display duration of the target content display card and the switching mode, and different preset user types correspond to different display modes; A card display module, configured to display the target content display card based on the target content and in accordance with the display duration and switching mode indicated by the target display mode matching the target user type; The card type is used to indicate the display strength of the target content display card for the target content, and the display strength of the target content display card for the target content is determined by the information carrying capacity of the target content display card. The card type includes a card type under a strong style and a card type under a weak style. Wherein, when the card type is the card type under the strong style, the target content display card and the native information in the target content do not coexist, In the case where the card type is the card type under the weak style, the target content display card and the native information in the target content coexist. The native information refers to information originally existing in the target content.

12. An electronic device, characterized in that: include: A processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, and when the electronic device is running, the processor and the memory communicate via the bus, and when the machine-readable instructions are executed by the processor, the steps of the information display method as described in any one of claims 1 to 10 are performed.

13. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the information display method according to any one of claims 1 to 10 are executed.

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