Information display method and device, electronic equipment and storage medium

Abstract

The present disclosure relates to an information display method and device, electronic equipment and storage medium. The method comprises displaying relationship chain recommendation information in the display process of a multimedia resource. The relationship chain recommendation information comprises an object association graph corresponding to a current object and association trigger information of at least one first recommended object in a plurality of recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of social relationships between the current object and the plurality of recommended objects. The association trigger information is used to trigger the establishment of a target association relationship between the current object and the at least one first recommended object. The embodiments of the present disclosure can improve the attractiveness of information, effectively improve the information display efficiency, balance the number of recommended objects and the presentation of recommended objects, and effectively improve the conversion effect of social relationship recommendation between objects.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to an information display method, device, electronic device, and storage medium. Background Technology

[0002] With the development of internet technology, numerous social media platforms are constantly upgrading, enabling the recommendation of multimedia resources such as short videos. In recommending these resources to users, the platforms often also consider the social relationships between user accounts, facilitating the establishment of social connections between users and the recommended accounts.

[0003] In related technologies, account recommendations are primarily presented through aggregated information cards. These cards list introductory information about the recommended account, as well as descriptive text about the social relationship between the recommended account and the current account. However, the presentation of information in these aggregated information cards lacks appeal. If multiple accounts are recommended using these aggregated information cards, the cards often become information-dense, making it difficult to effectively present different recommended accounts. If a single account is recommended using aggregated cards, it often fails to meet the demand for a large number of recommendations, resulting in poor conversion rates for recommendations based on social relationships between accounts. Summary of the Invention

[0004] This disclosure provides an information display method, apparatus, electronic device, and storage medium to at least solve the technical problems in related technologies, such as the lack of attractiveness of recommended information and the inability to balance the number of recommended objects with the presentation of those objects, resulting in poor conversion rates for recommendations based on social relationships between objects. The technical solution of this disclosure is as follows:

[0005] According to a first aspect of the present disclosure, an information display method is provided, comprising:

[0006] During the presentation of multimedia resources, relationship chain recommendation information is displayed;

[0007] The relationship chain recommendation information includes an object association graph corresponding to the current object and association triggering information for at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of the social relationship between the current object and the multiple recommended objects. The association triggering information is used to trigger the current object to establish a target association relationship with the at least one first recommended object.

[0008] In an optional embodiment, the plurality of recommended objects include at least one second recommended object and at least one associated object corresponding to each second recommended object, wherein the at least one second recommended object is a recommended object determined based on the object association relationship of the current object; and the at least one associated object corresponding to each second recommended object is a recommended object determined based on the object association relationship of each second recommended object.

[0009] The object association graph includes object identification information for each second recommended object and object identification information for each associated object. The visual prominence of each associated object represents the interaction association degree of each associated object. The interaction association degree of each associated object is the degree of interaction association between each associated object and the corresponding second recommended object. The visual prominence of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object.

[0010] In an optional embodiment, the object association graph is an interactive graph, and the method further includes:

[0011] In response to an object update interaction operation triggered based on the object association graph, update the object identification information in the object association graph;

[0012] The updated object identification information includes the object identification information of at least one updated second recommended object corresponding to the object update interaction operation and the object identification information of the associated object corresponding to each updated second recommended object.

[0013] In an optional embodiment, the relationship chain recommendation information further includes: target association information corresponding to the at least one second recommended object; updating the object identification information in the object association graph in response to the object update interaction operation triggered based on the object association graph includes:

[0014] In response to the object update interaction operation, the object identification information in the object association graph is updated, and the target association information corresponding to the at least one second recommended object is updated to the target association information corresponding to the at least one updated second recommended object.

[0015] In an optional embodiment, the object association graph is an interactive 3D graph, and updating the object identification information in the object association graph in response to an object update interaction operation triggered based on the object association graph includes:

[0016] In response to the object update interaction operation, the object association graph is rotated based on the rotation information corresponding to the object update interaction operation to update the object identification information in the object association graph.

[0017] In an optional embodiment, the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the object association map is arranged around a preset area centered on the object identification information of the corresponding second recommended object, based on the visual salience of each associated object.

[0018] In an optional embodiment, the object association graph further includes first relationship indication information and second relationship indication information, wherein the first relationship indication information is used to indicate the object association relationship between the current object and each of the second recommended objects; and the second relationship indication information is used to indicate the object association relationship between each of the second recommended objects and each associated object corresponding to each of the second recommended objects.

[0019] In an optional embodiment, the content type corresponding to the multimedia resource is different from the content type corresponding to the relationship chain recommendation information, and displaying the relationship chain recommendation information during the display of the multimedia resource includes:

[0020] During the display of the multimedia resources, if the current object meets the preset recommendation conditions, the resource recommendation page corresponding to the multimedia resources will be switched to the target recommendation page that displays the relationship chain recommendation information.

[0021] In an optional embodiment, the plurality of recommended objects includes at least one second recommended object, which is a recommended object determined based on the object association relationship of the current object; the relationship chain recommendation information further includes: target association information corresponding to the at least one second recommended object; the display of the relationship chain recommendation information includes:

[0022] Display the object association graph, the target association information corresponding to the at least one second recommended object, and the association trigger information.

[0023] In an optional embodiment, when the at least one second recommended object is multiple second recommended objects, displaying the object association graph, the target association information corresponding to the at least one second recommended object, and the association triggering information includes:

[0024] Display the object association graph and the association trigger information, and scroll to display the target association information corresponding to the multiple second recommended objects;

[0025] or,

[0026] Display the object association graph, the association trigger information, the target association information corresponding to the preset recommended object, and the preset viewing trigger information;

[0027] The preset recommended objects are a subset of the multiple second recommended objects, and the preset viewing trigger information is used to trigger the display of target association information corresponding to other second recommended objects. The other second recommended objects are second recommended objects other than the preset recommended objects among the multiple second recommended objects.

[0028] In an optional embodiment, when the at least one second recommender is a plurality of second recommenders, the method further includes:

[0029] In response to a preset interactive operation triggered based on the object association graph for any second recommended object, update the associated objects corresponding to the target interactive object presented in the object association graph;

[0030] The target interaction object is the second recommended object corresponding to the preset interaction operation, and the number of associated objects corresponding to the updated target interaction object is greater than the number of associated objects corresponding to the target interaction object before the update.

[0031] In an optional embodiment, if the target association information corresponding to each second recommended object is the object description information of each second recommended object, then the at least one first recommended object is the at least one second recommended object.

[0032] In an optional embodiment, when the target association information corresponding to each second recommended object is the object description information of the target associated object corresponding to each second recommended object, the at least one first recommended object is the target associated object corresponding to the at least one second recommended object.

[0033] In an optional embodiment, the method further includes:

[0034] In response to the association operation triggered based on the association trigger information, a successful association message is displayed;

[0035] The association success message is used to indicate that the current object has successfully established the target association relationship with at least one first recommended object.

[0036] According to a second aspect of the present disclosure, an information display device is provided, comprising:

[0037] The information display module is configured to display relationship chain recommendation information during the display of multimedia resources;

[0038] The relationship chain recommendation information includes an object association graph corresponding to the current object and association triggering information for at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of the social relationship between the current object and the multiple recommended objects. The association triggering information is used to trigger the current object to establish a target association relationship with the at least one first recommended object.

[0039] In an optional embodiment, the plurality of recommended objects include at least one second recommended object and at least one associated object corresponding to each second recommended object, wherein the at least one second recommended object is a recommended object determined based on the object association relationship of the current object; and the at least one associated object corresponding to each second recommended object is a recommended object determined based on the object association relationship of each second recommended object.

[0040] The object association graph includes object identification information for each second recommended object and object identification information for each associated object. The visual prominence of each associated object represents the interaction association degree of each associated object. The interaction association degree of each associated object is the degree of interaction association between each associated object and the corresponding second recommended object. The visual prominence of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object.

[0041] In an optional embodiment, the object association graph is an interactive graph, and the device further includes:

[0042] The recommended object update module updates the object identification information in the object association graph in response to the object update interaction operation triggered based on the object association graph.

[0043] The updated object identification information includes the object identification information of at least one updated second recommended object corresponding to the object update interaction operation and the object identification information of the associated object corresponding to each updated second recommended object.

[0044] In an optional embodiment, the relationship chain recommendation information further includes: target association information corresponding to the at least one second recommended object; the recommendation object update module is specifically configured to perform an action in response to the object update interaction operation, update the object identification information in the object association graph, and update the target association information corresponding to the at least one second recommended object to the target association information corresponding to the at least one updated second recommended object.

[0045] In an optional embodiment, the object association graph is an interactive 3D graph, and the recommended object update module is specifically configured to perform a response to the object update interaction operation, and rotate the object association graph based on the rotation information corresponding to the object update interaction operation, so as to update the object identification information in the object association graph.

[0046] In an optional embodiment, the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the object association map is arranged around a preset area centered on the object identification information of the corresponding second recommended object, based on the visual salience of each associated object.

[0047] In an optional embodiment, the object association graph further includes first relationship indication information and second relationship indication information, wherein the first relationship indication information is used to indicate the object association relationship between the current object and each of the second recommended objects; and the second relationship indication information is used to indicate the object association relationship between each of the second recommended objects and each associated object corresponding to each of the second recommended objects.

[0048] In an optional embodiment, the content type corresponding to the multimedia resource is different from the content type corresponding to the relationship chain recommendation information, and displaying the relationship chain recommendation information during the display of the multimedia resource includes:

[0049] During the display of the multimedia resources, if the current object meets the preset recommendation conditions, the resource recommendation page corresponding to the multimedia resources will be switched to the target recommendation page that displays the relationship chain recommendation information.

[0050] In an optional embodiment, the plurality of recommended objects includes at least one second recommended object, which is a recommended object determined based on the object association relationship of the current object; the relationship chain recommendation information further includes: target association information corresponding to the at least one second recommended object; the information display module includes:

[0051] The information display unit is configured to display the object association graph, the target association information corresponding to the at least one second recommended object, and the association trigger information.

[0052] In an optional embodiment, when the at least one second recommended object is multiple second recommended objects, the information display unit includes:

[0053] The first information display subunit is configured to display the object association graph and the association trigger information, and scroll to display the target association information corresponding to the multiple second recommended objects;

[0054] or,

[0055] The second information display subunit is configured to display the object association graph, the association trigger information, the target association information corresponding to the preset recommended object, and the preset viewing trigger information.

[0056] The preset recommended objects are a subset of the multiple second recommended objects, and the preset viewing trigger information is used to trigger the display of target association information corresponding to other second recommended objects. The other second recommended objects are second recommended objects other than the preset recommended objects among the multiple second recommended objects.

[0057] In an optional embodiment, when the at least one second recommended object is a plurality of second recommended objects, the apparatus further includes:

[0058] The associated object update module is configured to execute a preset interactive operation triggered based on the object association graph for any second recommended object, and update the associated object corresponding to the target interactive object presented in the object association graph;

[0059] The target interaction object is the second recommended object corresponding to the preset interaction operation, and the number of associated objects corresponding to the updated target interaction object is greater than the number of associated objects corresponding to the target interaction object before the update.

[0060] In an optional embodiment, if the target association information corresponding to each second recommended object is the object description information of each second recommended object, then the at least one first recommended object is the at least one second recommended object.

[0061] In an optional embodiment, when the target association information corresponding to each second recommended object is the object description information of the target associated object corresponding to each second recommended object, the at least one first recommended object is the target associated object corresponding to the at least one second recommended object.

[0062] In an optional embodiment, the apparatus further includes:

[0063] The module for displaying a successful association message is configured to execute an association operation triggered based on the association trigger information and display a successful association message.

[0064] The association success message is used to indicate that the current object has successfully established the target association relationship with at least one first recommended object.

[0065] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method as described in any one of the first aspects above.

[0066] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any one of the information display methods of the present disclosure.

[0067] According to a fifth aspect of the present disclosure, a computer program product including instructions is provided that, when run on a computer, causes the computer to perform the method as described in any one of the first aspects above.

[0068] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0069] During the display of multimedia resources, relationship chain recommendation information is shown. This information includes the object association graph corresponding to the current object and the association trigger information of at least one first recommended object among multiple recommended objects. The object association graph visually represents the closeness of the social relationship between the current object and multiple recommended objects. Multiple objects can be recommended through a single object association graph, effectively enriching the recommended objects. Furthermore, by visualizing the closeness of the social relationship between the current object and multiple recommended objects, the presentation and interest of social relationships between objects can be effectively enhanced. Without requiring extensive object descriptions, users can clearly and intuitively understand the relationship with multiple recommended objects, better attracting users to establish a target relationship with at least one first recommended object based on the association trigger information. This effectively improves information display efficiency, balances the number of recommended objects and the presentation of recommended objects, and thus effectively improves the conversion rate of social relationship recommendations between objects.

[0070] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0071] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0072] Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment;

[0073] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment;

[0074] Figure 3 This is a schematic diagram of a relationship chain recommendation information provided according to an exemplary embodiment;

[0075] Figure 4 This is a schematic diagram illustrating another type of relationship chain recommendation information provided according to an exemplary embodiment;

[0076] Figure 5 This is a schematic diagram of a successful association message provided according to an exemplary embodiment;

[0077] Figure 6 This is a block diagram illustrating an information display device according to an exemplary embodiment;

[0078] Figure 7 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. Detailed Implementation

[0079] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0080] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0081] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0082] Please see Figure 1 , Figure 1 This is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

[0083] In an optional embodiment, terminal 100 can be used to provide recommendation interaction services to any user. Specifically, terminal 100 can be, but is not limited to, electronic devices such as smartphones, desktop computers, tablets, laptops, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, or software running on the aforementioned electronic devices, such as applications. Optionally, the operating system running on the electronic device can be, but is not limited to, Android, iOS, Linux, Windows, etc.

[0084] In an optional embodiment, server 200 can provide background services to terminal 100. Specifically, server 200 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server providing cloud computing services.

[0085] In addition, it should be noted that, Figure 1 The example shown is merely one application environment provided by this disclosure. In practical applications, other application environments may also be included, such as more terminals.

[0086] In the embodiments described in this specification, the terminal 100 and the server 200 can be directly or indirectly connected through wired or wireless communication, and this disclosure does not impose any restrictions.

[0087] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment. This method can be applied to a terminal, such as... Figure 2 As shown, the method may include the following steps:

[0088] In step S201, during the display of multimedia resources, relationship chain recommendation information is displayed;

[0089] In a specific embodiment, the aforementioned relationship chain recommendation information may include the object association graph corresponding to the current object and the association trigger information of at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of the social relationship between the current object and multiple recommended objects. Specifically, the current object may be the user account currently browsing multimedia resources. Specifically, the aforementioned social relationship may include object association relationships (i.e., direct association relationships) and indirect association relationships. Object association relationships may be association relationships that need to be established by objects. Optionally, object association relationships may include follow relationships, friend relationships, best friend relationships, colleague relationships, same business circle relationships, same city relationships, and other association relationships that need to be established by objects. Taking the follow relationship as an example, at least one of the two objects with the follow relationship needs to have performed the follow operation. Taking the same business circle relationship as an example, both objects need to have performed the business circle information setting operation. Accordingly, if the business circle information setting operation has been performed and the business circle information of the two objects is the same, it can be determined that the two objects have a same business circle relationship. Indirect associations can be based on existing object associations, such as a colleague of an object's friend. The association between the object and the colleague is based on the friend relationship between the object and its friend, and the friend relationship between the friend and the colleague. The aforementioned association triggering information can be used to trigger the current object to establish a target association with at least one first recommended object. Specifically, the target association can be an object association that can be established on the relationship chain recommendation information display page; optionally, the target association can be a follow relationship. Correspondingly, the association triggering information can be a follow control, etc.

[0090] In one specific embodiment, the multiple recommendation objects can be user accounts recommended to the current object; at least one first recommendation object can be a recommendation object among the multiple recommendation objects that can establish a target association relationship based on association trigger information. Optionally, the multiple recommendation objects include at least one second recommendation object and at least one associated object corresponding to each second recommendation object; specifically, the at least one second recommendation object is a recommendation object determined based on the object association relationship of the current object; the at least one associated object corresponding to each second recommendation object is a recommendation object determined based on the object association relationship of each second recommendation object. The object association graph includes object identification information for each second recommendation object and object identification information for each associated object.

[0091] In one specific embodiment, the object identification information can be information that can identify the corresponding object, such as an object avatar.

[0092] In the above embodiments, the second recommended object determined based on the object association relationship of the current object and the associated object determined based on the object association relationship of each second recommended object are used as recommended objects. This can effectively enrich the social relationship between the recommended object and the current object. In the object association graph, the object identification information of the second recommended object and the object identification information of the associated object are used to identify the object to be recommended. This can eliminate the need for a lot of object description information and allow for the recommendation of multiple objects, effectively improving the conversion effect of social relationship recommendation between objects.

[0093] In an optional embodiment, the content type corresponding to the multimedia resources is different from the content type corresponding to the relationship chain recommendation information. Optionally, displaying the relationship chain recommendation information during the display of multimedia resources may include:

[0094] During the display of multimedia resources, if the current object meets the preset recommendation criteria, the resource recommendation page corresponding to the multimedia resource will be switched to the target recommendation page that displays relationship chain recommendation information.

[0095] In one specific embodiment, the content type may include video, text and images, etc.; optionally, videos may be further subdivided, such as short videos, live videos, etc.; optionally, the content type corresponding to the aforementioned multimedia resources may be a preset content type. Optionally, the preset content type may be any content type such as short videos or live videos, and can be set according to actual application needs. Correspondingly, the relationship chain recommendation information may be recommendation information of non-preset content types. Correspondingly, the current object may be the user account currently browsing multimedia resources of the preset content type. Specifically, the preset recommendation conditions may be pre-set display trigger conditions for recommendation information (relationship chain recommendation information) of non-preset content types, and can be set according to actual application needs. Optionally, if the current object meets the preset recommendation criteria, a resource switching instruction can be triggered for the current object, and the preset recommendation strategy will be matched. Optionally, the user corresponding to the current object can trigger the resource switching instruction by swiping up on the screen corresponding to the current resource recommendation page (the resource recommendation page corresponding to the multimedia resource). Optionally, the preset recommendation strategy can be determined based on the actual application. Specifically, the preset recommendation strategy can be a preset recommendation frequency for non-preset content type recommendation information (e.g., recommending a non-preset content type recommendation resource once for every preset number of preset content type multimedia resources recommended), or a preset recommendation time for non-preset content type recommendation information (e.g., every hour on the hour).

[0096] In one specific embodiment, the resource recommendation page corresponding to the aforementioned multimedia resources can be a page used to display multimedia resources; optionally, the resource recommendation page can display multimedia resources in full screen.

[0097] In one specific embodiment, the relationship chain recommendation information (push information of non-preset content types) can be recommendation information of any content type other than the preset content types. The target recommendation page can be a page used to display recommendation information of non-preset content types.

[0098] In the above embodiments, during the recommendation process of multimedia resources of preset content types, if the current object meets the preset recommendation conditions, the current resource recommendation page corresponding to the preset content type is switched to a target recommendation page displaying relationship chain recommendation information of non-preset content types. The relationship chain recommendation information includes the object association graph corresponding to the current object and the association trigger information of at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph represents the closeness of the social relationship between the current object and multiple recommended objects in a visual way. Multiple objects can be recommended through one object association graph, which effectively enriches the recommended objects. Moreover, by visualizing the closeness of the social relationship between the current object and multiple recommended objects, the presentation and interest of the social relationship between objects can be effectively improved. Without extensive object introduction information, users can clearly and intuitively understand the relationship between multiple recommended objects, which better attracts users to establish a target relationship with at least one first recommended object based on the association trigger information. In the multimedia resource recommendation scenario of preset content types, based on the recommendation resources of non-preset content types including object association graphs, the information display efficiency can be effectively improved, taking into account the number of recommended objects and the presentation of recommended objects, thereby effectively improving the conversion effect of social relationship recommendation between objects.

[0099] In an optional embodiment, the object association map may further include first relationship indication information and second relationship indication information.

[0100] In one specific embodiment, the first relationship indication information can be used to indicate the object association relationship between the current object and each second recommended object; the second relationship indication information is used to indicate the object association relationship between each second recommended object and each associated object corresponding to each second recommended object.

[0101] In the above embodiments, combining the first relationship indication information indicating the object association relationship between the current object and each of the second recommended objects and the second relationship indication information indicating the object association relationship between each of the second recommended objects and each associated object corresponding to each of the second recommended objects in the object association graph can help users better enhance the presentation of social relationships between objects, thereby effectively improving the conversion effect of social relationship recommendations between objects.

[0102] In an optional embodiment, the aforementioned relationship chain recommendation information may further include: target association information corresponding to at least one second recommended object; specifically, the target association information corresponding to any second recommended object may be any association information among the association information corresponding to the second recommended object; specifically, the association information corresponding to any object may be the object description information associated with that object; optionally, the association information corresponding to any object may include the object description information of that object or the object description information of the associated object corresponding to that object; the associated object corresponding to any object may be an object that has an object association relationship with that object. Specifically, the object description information may be information that can introduce the object; optionally, the object description information may include at least one of the following basic object information: works published by the object, the menu of the merchant to which the object belongs, the live preview screen corresponding to the object, and the object's nickname, avatar, gender, etc.

[0103] In an optional embodiment, where the target association information corresponding to each second recommended object is the object description information of each second recommended object, the aforementioned at least one first recommended object can be at least one second recommended object.

[0104] In another optional embodiment, where the target association information corresponding to each second recommended object is the object description information of the target associated object corresponding to each second recommended object, the aforementioned at least one first recommended object can be the target associated object corresponding to at least one second recommended object.

[0105] In one specific embodiment, the target associated object corresponding to the second recommended object can be any at least one associated object among the associated objects corresponding to the second recommended object.

[0106] In the above embodiments, by displaying the target association information of at least one first recommended object among multiple recommended objects, it is convenient to focus on some recommended objects in a targeted manner during the process of recommending multiple objects. In this way, the conversion effect of social relationship recommendation between objects can be better improved on the basis of enriching the recommended objects. In addition, the second recommended object determined by the object association relationship of the current object, or the associated object of the second recommended object, is the object that can directly trigger the construction of the target association relationship, which can greatly improve the flexibility of object recommendation.

[0107] In an optional embodiment, the object association graph can be an interactive graph. Optionally, the object association graph can be used to trigger interactive operations to switch (update) recommended objects. Accordingly, the above method may further include:

[0108] In response to an object update interaction triggered based on the object association graph, update the object identification information in the object association graph;

[0109] In one specific embodiment, the object update interaction operation can be a pre-set interaction operation for updating recommended objects. Specifically, the updated object identification information includes the object identification information of at least one updated second recommended object corresponding to the object update interaction operation and the object identification information of the associated objects corresponding to each updated second recommended object. Specifically, at least one updated second recommended object is different from the second recommended objects contained in at least one second recommended object before the update; optionally, at least one updated second recommended object and at least one second recommended object before the update may include partially identical second recommended objects.

[0110] In an optional embodiment, the object association graph is an interactive 3D graph. Accordingly, updating the object identification information in the object association graph in response to an object update interaction operation triggered based on the object association graph may include:

[0111] In response to an object update interaction operation, the object association graph is rotated based on the rotation information corresponding to the object update interaction operation to update the object identification information in the object association graph.

[0112] In a specific embodiment, the object update interaction operation may include a swipe operation in any direction (up, down, left, right), a positioning click operation, etc. Rotation information may include the rotation angle and direction corresponding to the central axis of the object association graph. Optionally, taking a swipe operation as an example, the rotation information can be determined by combining the swipe distance and swipe direction corresponding to the swipe operation; and based on the rotation information, the three-dimensional object association graph is rotated, thereby updating the object identifier information of the currently displayed recommended object, and using the recommended object corresponding to the object identifier information currently displayed at a specified position as at least one updated second recommended object, and updating the object identifier information in the associated display area corresponding to any updated second recommended object in the object association graph to the object identifier information of the associated object corresponding to the updated second recommended object. The specified position may be the display position of the object identifier information of at least one preset second recommended object in the display page of the relationship chain recommendation information; any associated display area may be the display area of ​​the object identifier information of the associated object corresponding to the second recommended object in the display page of the relationship chain recommendation information. Optionally, taking the object update interaction operation as a positioning click operation as an example, the rotation information can be determined by combining the relative positional relationship between the operation position corresponding to the positioning click operation and the specified position; and based on the rotation information, the three-dimensional object association graph is rotated so that the object identification information clicked by the positioning click operation is used as the updated second recommended object, and the object identification information of the updated second recommended object is displayed in the specified position on the display page of the relationship chain recommendation information, and the object identification information in the corresponding association display area in the object association graph is updated to the object identification information of the associated object corresponding to the updated second recommended object.

[0113] In the above embodiments, setting the object association graph as an interactive 3D graph can enhance the presentation of social relationships by combining 3D visual effects. Furthermore, based on the interactive object association graph, users can switch between different recommended objects and present different social relationships through interactive operations on the object association graph, thereby increasing the number of recommended objects and improving the flexibility of object recommendation based on social relationships.

[0114] In one specific embodiment, the object association graph can also be an interactive two-dimensional graph; correspondingly, object update interaction operations such as swiping can be used to move and display the object identification information of different recommended objects in the two-dimensional plane according to the swiping distance and swiping direction corresponding to the swiping operation.

[0115] In the above embodiments, by combining an interactive object association graph, users can switch between different recommended objects and present different social relationships through interactive operations on the object association graph, which can better increase the number of recommended objects and improve the flexibility of object recommendation based on social relationships.

[0116] In an optional embodiment, where the aforementioned relationship chain recommendation information further includes: target association information corresponding to at least one second recommended object; optionally, updating the object identification information in the object association graph in response to the object update interaction operation triggered based on the object association graph may include:

[0117] In response to the object update interaction operation, update the object identification information in the object association graph, and update the target association information corresponding to at least one second recommended object to the target association information corresponding to at least one updated second recommended object.

[0118] In one specific embodiment, the target association information corresponding to any updated second recommended object can be any association information among the association information corresponding to the updated second recommended object.

[0119] In the above embodiments, as the second recommended object is updated, the target association information is updated in a linked manner. This not only increases page interaction but also allows for more flexible display of target association information for different recommended objects, thereby enhancing the richness and diversity of object recommendations.

[0120] In a specific embodiment, the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the above object association map is based on the visual salience of each associated object and surrounds a preset area centered on the object identification information of the corresponding second recommended object.

[0121] In one specific embodiment, the interaction correlation degree (i.e., the closeness of the social relationship) corresponding to different social relationships can be preset; optionally, the interaction correlation degree corresponding to object relationships is greater than the interaction correlation degree corresponding to indirect relationships, and the interaction correlation degree corresponding to different object relationships can be the same or different, which can be set according to the actual application; optionally, the interaction correlation degree corresponding to different indirect relationships can be the same or different, which can be set according to the actual application.

[0122] In a specific embodiment, the distance between each associated object (the distance between the object identifier information of the associated object and the object identifier information of the corresponding second recommended object) is negatively correlated with the interaction correlation degree of the associated object; correspondingly, the higher the interaction correlation degree of an associated object, the closer the distance between the object identifier information of the associated object and the object identifier information of the corresponding second recommended object.

[0123] In one specific embodiment, the size information of the object identifier information of each of the above-mentioned associated objects is positively correlated with the degree of interaction associated with that associated object; correspondingly, the higher the degree of interaction associated with a certain associated object, the larger the size of the object identifier information of that associated object.

[0124] In addition, it should be noted that you can directly trigger the following of a recommended object by using a preset association operation based on the object identifier information of any recommended object in the object association graph. Specifically, the preset association operation can be set according to the actual application, such as a long press operation.

[0125] In a specific embodiment, the preset area can be set according to the actual application. Optionally, at least one ring corresponding to different visual prominence can also be set in the preset area. Correspondingly, the object identification information of each associated object can be located on the ring corresponding to the object identification information of the second recommended object corresponding to each associated object in the preset area.

[0126] In an optional embodiment, in the three-dimensional map, the position of the object identification information of the associated object relative to the object identification information of the corresponding second recommended object can be distributed based on the interaction correlation degree and combined with the relative orientation relationship of the actual geographical locations between the associated object and the second recommended object.

[0127] In a specific embodiment, such as Figure 3 As shown, Figure 3 This is a schematic diagram of a relationship chain recommendation information provided according to an exemplary embodiment; Figure 3 In the diagram, there is a second recommended object (user C), and the first and second recommended objects are the same object. The graph corresponding to 301 can be an object association graph, and the control corresponding to 302 can be association trigger information. The information corresponding to 303 can be the first association information corresponding to the second recommended object. The first relationship indication information can be the information corresponding to 304, where user A can be the associated object of the current object (the recommended object determined based on the object association relationship of the current object). The second relationship indication information can include the information corresponding to 305.

[0128] In addition, it should be noted that the above Figure 3This is just one example; for instance, in a scenario with multiple second-recommended objects, there could be multiple graphs corresponding to 301.

[0129] In a specific embodiment, such as Figure 4 As shown, Figure 4 This is a schematic diagram illustrating another type of relationship chain recommendation information provided according to an exemplary embodiment; Figure 4 In the context of the system, there are multiple second recommended objects, including users C, F, and H; and at least one first recommended object serves as the target associated object corresponding to at least one second recommended object. The graph corresponding to 401 can be an object association graph; the control corresponding to 402 can be association trigger information; the information corresponding to 403 can be the object introduction information of the target associated objects (users X, R, and M) corresponding to the second recommended object; the first relationship indication information can include the information corresponding to 404, where users A, B, and G can be associated objects of the current object (recommended objects determined based on the object association relationship of the current object); the second relationship indication information can include the information corresponding to 405.

[0130] In the above embodiments, by using the visual prominence of each associated object to characterize the interaction degree between each associated object and its corresponding second recommended object in the object association graph, which includes the object identification information of the second recommended object determined based on the object association relationship of the current object, and the object identification information of the associated objects determined based on the object association relationship of each second recommended object, the degree of closeness of the social relationship between the current object and each recommended object can be visualized intuitively and clearly through the distance between the object identification information of the associated object and the object identification information of the corresponding second recommended object in the visual prominence of each associated object, and / or the size information of the object identification information of the associated object. This greatly enhances the presentation and interest of the social relationship between objects. Multiple objects can be recommended without extensive object description information, effectively improving the conversion effect of the social relationship recommendation between objects. Furthermore, the object identification information of each associated object in the object association graph, based on the visual prominence of each associated object, surrounds a preset area centered on the object identification information of the second recommended object corresponding to each associated object, which can clearly and intuitively present the object association relationship between objects.

[0131] In an optional embodiment, where the aforementioned relationship chain recommendation information further includes target association information corresponding to at least one second recommendation object, the aforementioned display of relationship chain recommendation information may include:

[0132] Display the object association graph, target association information and association trigger information corresponding to at least one second recommended object.

[0133] In the above embodiments, by displaying the target association information of at least one first recommended object among multiple recommended objects, it is convenient to focus on some recommended objects in a targeted manner during the process of recommending multiple objects. In this way, the conversion effect of social relationship recommendation between objects can be better improved on the basis of enriching the recommended objects.

[0134] In an optional embodiment, when at least one second recommended object is multiple second recommended objects, the above-mentioned display object association map, target association information corresponding to at least one second recommended object, and association trigger information include:

[0135] Displays object association graphs and association trigger information, and scrolls to display target association information corresponding to multiple second recommended objects;

[0136] or,

[0137] Displays object association graphs, association trigger information, target association information corresponding to preset recommended objects, and preset viewing trigger information;

[0138] In a specific embodiment, the aforementioned preset recommended objects can be some of the multiple second recommended objects; the preset recommended objects can include one or more second recommended objects, which can be specifically determined based on the size of the display area corresponding to the target association information in the actual application; the preset viewing trigger information can be used to trigger the display of the target association information corresponding to other second recommended objects. Optionally, the preset viewing trigger information can be a preset slider or a preset "view more" control; the aforementioned other second recommended objects can be second recommended objects other than the preset recommended objects among the multiple second recommended objects.

[0139] Furthermore, it should be noted that when there are multiple second recommended objects, if the display area of ​​the target association information on the relationship chain recommendation information display page can display the target association information corresponding to multiple second recommended objects simultaneously, the target association information corresponding to multiple second recommended objects can also be displayed together.

[0140] In the above embodiments, when there are multiple second recommended objects, by scrolling and displaying the target association information corresponding to multiple second recommended objects, or by first displaying the target association information corresponding to some second recommended objects and displaying preset viewing trigger information for triggering the display of target association information corresponding to other second recommended objects, it is possible to make it easier for users to clearly view the target association information even when there is a large amount of target association information. This improves users' understanding of the objects on the current relationship chain recommendation information display page that can directly establish target association relationships, and better improves the user experience.

[0141] In an optional embodiment, if the amount of target association information is large, and at least one second recommended object is a second recommended object, the target association information can be displayed by scrolling, or a portion of the target association information can be displayed first, and then the display of other parts of the target association information can be triggered by the corresponding viewing trigger information.

[0142] In an optional embodiment, when at least one second recommender is multiple second recommenders, the above method may further include:

[0143] In response to a preset interactive operation triggered based on the object association graph for any second recommended object, update the associated objects corresponding to the target interactive object presented in the object association graph;

[0144] In one specific embodiment, the target interaction object is the second recommended object corresponding to a preset interaction operation, and the number of associated objects corresponding to the updated target interaction object is greater than the number of associated objects corresponding to the target interaction object before the update. The preset interaction operation can be set according to the actual application, such as long press, single click, double click, etc. Optionally, the associated objects corresponding to the target interaction object can be updated by adding new associated objects, or by updating the entire set of associated objects.

[0145] In one specific embodiment, the recommended objects are presented in the object association graph as object identification information. Correspondingly, the associated objects corresponding to the target interactive object presented in the updated object association graph may include the object identification information of the associated objects corresponding to the target interactive object displayed on the relationship chain recommendation information display page in the updated object association graph. Accordingly, the preset interaction operation for any second recommended object can be a preset interaction operation for the object identification information of any second recommended object.

[0146] In an optional embodiment, in a scenario where multiple second recommended objects are displayed in a scrolling manner, if a preset interactive operation is triggered for a certain second recommended object, the target association information corresponding to the second recommended object can be directly displayed in the display area of ​​the target association information.

[0147] In the above embodiments, when there are multiple second recommended objects, by using a preset interactive operation for a certain second recommended object, the presentation of the associated objects of the second recommended object in the display page of the relationship chain recommendation information can be increased. This can enhance the presentation of recommended objects for user interaction while increasing interactivity.

[0148] In an optional embodiment, the above method may further include:

[0149] In response to association operations triggered based on association trigger information, display a message indicating successful association.

[0150] In one specific embodiment, the above-mentioned association success message is used to indicate that the current object has successfully established a target association relationship with at least one first recommended object.

[0151] In one specific embodiment, when an association operation is triggered, the terminal can send an association instruction to the server, instructing the establishment of a target association relationship between the current object and at least one first recommended object; correspondingly, the server can execute the operation of establishing the target association relationship between the current object and at least one first recommended object, and, if successful, send an association success notification to the terminal. Optionally, the association success notification can be displayed on the relationship chain recommendation information display page; optionally, the server can also send the association success notification via notification, and optionally, the association success notification can be displayed on the notification page. Optionally, combined with... Figure 3 and Figure 4 In the example, the above-mentioned associated operations can be triggered by clicking on the information corresponding to 302 or 402.

[0152] In an optional embodiment, such as Figure 5 As shown, Figure 5 This is a schematic diagram of a successful association notification message provided according to an exemplary embodiment. The information corresponding to 501 can be a successful association notification message.

[0153] In the above embodiments, when an association operation is triggered based on association trigger information, an association success prompt message is displayed to indicate that the current object has successfully established a target association relationship with at least one first recommended object, which can help users understand the construction status of the target association relationship.

[0154] As can be seen from the technical solutions provided in the embodiments of this specification above, during the display of multimedia resources, relationship chain recommendation information is displayed. This relationship chain recommendation information includes the object association graph corresponding to the current object and the association trigger information of at least one first recommended object among multiple recommended objects. The object association graph visually represents the closeness of the social relationship between the current object and multiple recommended objects. Multiple objects can be recommended through one object association graph, effectively enriching the recommended objects. Furthermore, by visualizing the closeness of the social relationship between the current object and multiple recommended objects, the presentation and interest of the social relationship between objects can be effectively improved. Without the need for extensive object introduction information, users can clearly and intuitively understand the relationship with multiple recommended objects, better attracting users to establish a target relationship with at least one first recommended object based on the association trigger information. This can effectively improve the efficiency of information display, balance the number of recommended objects and the presentation of recommended objects, and thus effectively improve the conversion effect of the social relationship recommendation between objects.

[0155] Figure 6 This is a block diagram illustrating an information display device according to an exemplary embodiment. (Refer to...) Figure 6 The device includes:

[0156] The information display module 610 is configured to display relationship chain recommendation information during the display of multimedia resources;

[0157] The relationship chain recommendation information includes the object association graph corresponding to the current object and the association trigger information of at least one first recommendation object among multiple recommended objects corresponding to the object association graph. The object association graph represents the degree of closeness of the social relationship between the current object and multiple recommended objects in a visual way. The association trigger information is used to trigger the current object to establish a target association relationship with at least one first recommendation object.

[0158] In an optional embodiment, the plurality of recommendation objects include at least one second recommendation object and at least one associated object corresponding to each second recommendation object, wherein the at least one second recommendation object is a recommendation object determined based on the object association relationship of the current object; and the at least one associated object corresponding to each second recommendation object is a recommendation object determined based on the object association relationship of each second recommendation object.

[0159] The object association graph includes object identification information for each second recommended object and object identification information for each associated object. The visual salience of each associated object represents the interaction association degree of each associated object. The interaction association degree of each associated object is the degree of interaction association between each associated object and the corresponding second recommended object. The visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object.

[0160] In an optional embodiment, the object association graph is an interactive graph, and the above-described apparatus further includes:

[0161] The recommended object update module responds to object update interaction operations triggered based on the object association graph and updates the object identification information in the object association graph;

[0162] The updated object identification information includes the object identification information of at least one updated second recommended object corresponding to the object update interaction operation and the object identification information of the associated object corresponding to each updated second recommended object.

[0163] In an optional embodiment, the relationship chain recommendation information further includes: target association information corresponding to at least one second recommended object; the recommendation object update module is specifically configured to perform an object identification information in response to the object update interaction operation, update the object identification information in the object association graph, and update the target association information corresponding to at least one second recommended object to the target association information corresponding to at least one updated second recommended object.

[0164] In an optional embodiment, the object association graph is an interactive 3D graph. The recommended object update module is specifically configured to perform an action in response to an object update interaction operation, and rotate the object association graph based on the rotation information corresponding to the object update interaction operation, so as to update the object identification information in the object association graph.

[0165] In an optional embodiment, the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the object association graph is arranged around a preset area centered on the object identification information of the corresponding second recommended object, based on the visual salience of each associated object.

[0166] In an optional embodiment, the object association graph further includes first relationship indication information and second relationship indication information. The first relationship indication information is used to indicate the object association relationship between the current object and each second recommended object; the second relationship indication information is used to indicate the object association relationship between each second recommended object and each associated object corresponding to each second recommended object.

[0167] In an optional embodiment, the content type corresponding to the multimedia resource is different from the content type corresponding to the relationship chain recommendation information. During the display of the multimedia resource, displaying the relationship chain recommendation information includes:

[0168] During the display of multimedia resources, if the current object meets the preset recommendation criteria, the resource recommendation page corresponding to the multimedia resource will be switched to the target recommendation page that displays relationship chain recommendation information.

[0169] In an optional embodiment, the multiple recommended objects include at least one second recommended object, which is a recommended object determined based on the object association relationship of the current object; the relationship chain recommendation information further includes: target association information corresponding to at least one second recommended object; the information display module 610 includes:

[0170] The information display unit is configured to display the object association graph, the target association information and association trigger information corresponding to at least one second recommended object.

[0171] In an optional embodiment, when at least one second recommended object is multiple second recommended objects, the information display unit includes:

[0172] The first information display subunit is configured to display the object association graph and association trigger information, and scroll to display the target association information corresponding to multiple second recommended objects;

[0173] or,

[0174] The second information display subunit is configured to display the object association graph, association trigger information, target association information corresponding to the preset recommended object, and preset viewing trigger information;

[0175] Among them, the preset recommended objects are some of the second recommended objects among multiple second recommended objects, and the preset viewing trigger information is used to trigger the display of target association information corresponding to other second recommended objects. Other second recommended objects are second recommended objects other than the preset recommended objects among multiple second recommended objects.

[0176] In an optional embodiment, when at least one second recommender is multiple second recommenders, the above-described apparatus further includes:

[0177] The associated object update module is configured to execute a preset interactive operation triggered based on the object association graph for any second recommended object, and update the associated object corresponding to the target interactive object presented in the object association graph;

[0178] The target interaction object is the second recommended object corresponding to the preset interaction operation, and the number of associated objects corresponding to the updated target interaction object is greater than the number of associated objects corresponding to the target interaction object before the update.

[0179] In an optional embodiment, where the target association information corresponding to each second recommended object is the object description information of each second recommended object, at least one first recommended object is at least one second recommended object.

[0180] In an optional embodiment, where the target association information corresponding to each second recommended object is the object description information of the target association object corresponding to each second recommended object, at least one first recommended object is the target association object corresponding to at least one second recommended object.

[0181] In an optional embodiment, the above-described apparatus further includes:

[0182] The module for displaying successful association notification messages is configured to execute a successful association notification message in response to an association operation triggered based on the association trigger information.

[0183] Among them, the association success message is used to indicate that the current object has successfully established a target association relationship with at least one first recommended object.

[0184] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0185] Figure 7 This is a block diagram illustrating an electronic device for displaying information according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 7 As shown. The terminal may include an RF (Radio Frequency) circuit 710, a memory 720 including one or more computer-readable storage media, an input unit 730, a display unit 740, a sensor 750, an audio circuit 760, a WiFi (Wireless Fidelity) module 770, a processor 780 including one or more processing cores, and a power supply 790, etc. Those skilled in the art will understand that... Figure 7The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein:

[0186] The RF circuit 710 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 780 for processing; additionally, it transmits uplink data to the base station. Typically, the RF circuit 710 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, the RF circuit 710 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0187] The memory 720 can be used to store software programs and modules. The processor 780 executes various functional applications and data processing by running the software programs and modules stored in the memory 720. The memory 720 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 720 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 720 may also include a memory controller to provide access to the memory 720 for the processor 780 and the input unit 730.

[0188] The input unit 730 can be used to receive input digital or character information, and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, the input unit 730 may include a touch-sensitive surface 731 and other input devices 732. The touch-sensitive surface 731, also known as a touch display screen or touchpad, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch-sensitive surface 731), and drive the corresponding connection device according to a pre-set program. Optionally, the touch-sensitive surface 731 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to the processor 780, and can receive and execute commands sent by the processor 780. In addition, the touch-sensitive surface 731 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 731, the input unit 730 may also include other input devices 732. Specifically, other input devices 732 may include, but are not limited to, one or more of the following: physical keyboard, function keys (such as volume control buttons, power buttons, etc.), trackball, mouse, joystick, etc.

[0189] The display unit 740 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 740 may include a display panel 741, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display. Further, a touch-sensitive surface 731 may cover the display panel 741. When the touch-sensitive surface 731 detects a touch operation on or near it, it transmits the information to the processor 780 to determine the type of touch event. Subsequently, the processor 780 provides corresponding visual output on the display panel 741 according to the type of touch event. The touch-sensitive surface 731 and the display panel 741 can be two independent components to implement input and output functions; however, in some embodiments, the touch-sensitive surface 731 and the display panel 741 can be integrated to achieve both input and output functions.

[0190] The terminal may also include at least one sensor 750, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 741 according to the ambient light level, and the proximity sensor can turn off the display panel 741 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0191] Audio circuitry 760, speaker 761, and microphone 762 provide an audio interface between the user and the terminal. Audio circuitry 760 converts received audio data into electrical signals, which are then transmitted to speaker 761, where they are converted into sound signals for output. Conversely, microphone 762 collects sound signals, converts them into electrical signals, which are received by audio circuitry 760, converted back into audio data, and then processed by processor 780 before being transmitted via RF circuitry 710 to, for example, another terminal, or output to memory 720 for further processing. Audio circuitry 760 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0192] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 770, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 7 The WiFi module 770 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0193] The processor 780 is the control center of the terminal, connecting various parts of the terminal via various interfaces and lines. It executes software programs and / or modules stored in the memory 720, and calls data stored in the memory 720 to perform various functions and process data, thereby providing overall monitoring of the terminal. Optionally, the processor 780 may include one or more processing cores; preferably, the processor 780 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 780.

[0194] The terminal also includes a power supply 790 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 780 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 790 may also include one or more DC or AC power supplies, recharging systems, power fault detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0195] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the terminal's display unit is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0196] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information display method as described in the embodiments of this disclosure.

[0197] In an exemplary embodiment, a computer-readable storage medium is also provided, wherein when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the information display method of the present disclosure embodiments.

[0198] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when run on a computer, causes the computer to execute the information display method of the present disclosure embodiments.

[0199] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the embodiments of the above methods. Any references to memory, storage, databases, or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0200] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0201] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information presentation method, characterized by, include: During the presentation of multimedia resources, relationship chain recommendation information is displayed; The relationship chain recommendation information includes an object association graph corresponding to the current object and association triggering information for at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of the social relationship between the current object and the multiple recommended objects. The association triggering information is used to trigger the current object to establish a target association relationship with the at least one first recommended object. The multiple recommended objects include at least one second recommended object determined based on the object association relationship of the current object and at least one associated object corresponding to each second recommended object determined based on the object association relationship of each second recommended object. The object association graph includes... The object identification information of each second recommended object and the object identification information of each associated object; the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the object association map, based on the visual salience of each associated object, surrounds a preset area centered on the object identification information of the corresponding second recommended object.

2. The information presentation method of claim 1, wherein, The object association graph is an interactive graph, and the method further includes: In response to an object update interaction operation triggered based on the object association graph, update the object identification information in the object association graph; The updated object identification information includes the object identification information of at least one updated second recommended object corresponding to the object update interaction operation and the object identification information of the associated object corresponding to each updated second recommended object.

3. The information presentation method of claim 2, wherein, The relationship chain recommendation information further includes: target association information corresponding to the at least one second recommended object; updating the object identification information in the object association graph in response to the object update interaction operation triggered based on the object association graph includes: In response to the object update interaction operation, the object identification information in the object association graph is updated, and the target association information corresponding to the at least one second recommended object is updated to the target association information corresponding to the at least one updated second recommended object.

4. The information presentation method of claim 2, wherein, The object association graph is an interactive 3D graph. The step of updating the object identification information in the object association graph in response to an object update interaction triggered based on the object association graph includes: In response to the object update interaction operation, the object association graph is rotated based on the rotation information corresponding to the object update interaction operation to update the object identification information in the object association graph.

5. The information presentation method of claim 1, wherein, The object association graph further includes first relationship indication information and second relationship indication information. The first relationship indication information is used to indicate the object association relationship between the current object and each of the second recommended objects. The second relationship indication information is used to indicate the object association relationship between each of the second recommended objects and each associated object corresponding to each of the second recommended objects.

6. The information presentation method according to any one of claims 1 to 5, characterized by, The content type corresponding to the multimedia resource is different from the content type corresponding to the relationship chain recommendation information. The display of the relationship chain recommendation information during the display of the multimedia resource includes: During the display of the multimedia resources, if the current object meets the preset recommendation conditions, the resource recommendation page corresponding to the multimedia resources will be switched to the target recommendation page that displays the relationship chain recommendation information.

7. The information presentation method according to any one of claims 1 to 5, characterized by, The plurality of recommended objects includes at least one second recommended object, which is a recommended object determined based on the object association relationship of the current object; The relationship chain recommendation information further includes: target association information corresponding to the at least one second recommendation object; the displayed relationship chain recommendation information includes: Display the object association graph, the target association information corresponding to the at least one second recommended object, and the association trigger information.

8. The information presentation method of claim 7, wherein, When the at least one second recommended object is multiple second recommended objects, the step of displaying the object association graph, the target association information corresponding to the at least one second recommended object, and the association trigger information includes: Display the object association graph and the association trigger information, and scroll to display the target association information corresponding to the multiple second recommended objects; or, Display the object association graph, the association trigger information, the target association information corresponding to the preset recommended object, and the preset viewing trigger information; The preset recommended objects are a subset of the multiple second recommended objects, and the preset viewing trigger information is used to trigger the display of target association information corresponding to other second recommended objects. The other second recommended objects are second recommended objects other than the preset recommended objects among the multiple second recommended objects.

9. The information presentation method of claim 7, wherein, When the at least one second recommendation object is multiple second recommendation objects, the method further includes: In response to a preset interactive operation triggered based on the object association graph for any second recommended object, update the associated objects corresponding to the target interactive object presented in the object association graph; The target interaction object is the second recommended object corresponding to the preset interaction operation, and the number of associated objects corresponding to the updated target interaction object is greater than the number of associated objects corresponding to the target interaction object before the update.

10. The information presentation method of claim 7, wherein, When the target association information corresponding to each second recommended object is the object description information of each second recommended object, the at least one first recommended object is the at least one second recommended object.

11. The information display method according to claim 7, characterized in that, When the target association information corresponding to each second recommended object is the object description information of the target association object corresponding to each second recommended object, the at least one first recommended object is the target association object corresponding to the at least one second recommended object.

12. The information display method according to any one of claims 1 to 5, characterized in that, The method further includes: In response to the association operation triggered based on the association trigger information, a successful association message is displayed; The association success message is used to indicate that the current object has successfully established the target association relationship with at least one first recommended object.

13. An information display device, characterized in that, include: The information display module is configured to display relationship chain recommendation information during the display of multimedia resources; The relationship chain recommendation information includes an object association graph corresponding to the current object and association triggering information for at least one first recommended object among multiple recommended objects corresponding to the object association graph. The object association graph visually represents the closeness of the social relationship between the current object and the multiple recommended objects. The association triggering information is used to trigger the current object to establish a target association relationship with the at least one first recommended object. The multiple recommended objects include at least one second recommended object determined based on the object association relationship of the current object and at least one associated object corresponding to each second recommended object determined based on the object association relationship of each second recommended object. The object association graph includes... The object identification information of each second recommended object and the object identification information of each associated object; the visual salience of each associated object represents the closeness of the social relationship between each associated object and the corresponding second recommended object; the visual salience of each associated object includes the distance between the object identification information of each associated object and the object identification information of the corresponding second recommended object, and / or the size information of the object identification information of each associated object; the object identification information of each associated object in the object association map, based on the visual salience of each associated object, surrounds a preset area centered on the object identification information of the corresponding second recommended object.

14. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the information display method as described in any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 12.

16. A computer program product containing instructions, characterized in that, When the instructions are executed on a computer, the computer performs the information display method as described in any one of claims 1 to 12.

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