Methods, apparatus, equipment and media for information processing

Abstract

According to embodiments of this disclosure, a method, apparatus, device, and medium for information processing are provided. The method includes: determining the degree of intention of a target object for a target service; determining a quality score of collected form information related to the target object based on the determined degree of intention; identifying information requesters matching the quality score; and providing the form information to the information requesters. This enables differentiated information supply based on the degree of intention.

Description

Technical Field

[0001] The exemplary embodiments disclosed herein generally relate to the field of computer technology, and particularly to methods, apparatus, devices and computer-readable storage media for information processing. Background Technology

[0002] The internet provides access to a wide variety of resources. For example, it allows access to various applications, products, audio and video content, and more. Furthermore, content delivery and service promotion via the internet have become a widely used new form of information dissemination. Advertising systems support displaying recommended content to users in different advertising opportunities, enabling users to browse and obtain relevant services as needed. Summary of the Invention

[0003] In a first aspect of this disclosure, a method for information processing is provided. The method includes: determining the degree of intent of a target object to a target service; determining a quality score of collected form information related to the target object based on the determined degree of intent; identifying information requesters matching the quality score; and providing the form information to the information requesters.

[0004] In a second aspect of this disclosure, an apparatus for information processing is provided. The apparatus includes: an intention determination module configured to determine the degree of intention of a target object for a target service; a quality determination module configured to determine a quality score of collected form information related to the target object based on the determined degree of intention; a demander determination module configured to determine information demanders matching the quality score; and an information providing module configured to provide the form information to the information demanders.

[0005] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. When executed by the at least one processing unit, the instructions cause the device to perform the method of the first aspect.

[0006] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The medium stores a computer program that, when executed by a processor, implements the method of the first aspect.

[0007] It should be understood that the description in this section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0008] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0009] Figure 1 A schematic diagram of an example environment in which embodiments of the present disclosure can be implemented is shown;

[0010] Figure 2 A flowchart of a process for information processing according to some embodiments of the present disclosure is shown;

[0011] Figures 3A-3D Examples of client interfaces according to some embodiments of this disclosure are shown;

[0012] Figure 4 Examples of an architecture for intent-based information gathering and differentiated delivery according to some embodiments of this disclosure are shown;

[0013] Figure 5 A flowchart of signaling flow for intent-based information gathering and differentiated provisioning according to some embodiments of the present disclosure is shown;

[0014] Figure 6 Block diagrams of an apparatus for information processing according to some embodiments of the present disclosure are shown; and

[0015] Figure 7 A block diagram of an electronic device in which one or more embodiments of the present disclosure may be implemented is shown. Detailed Implementation

[0016] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0017] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0018] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0019] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure through appropriate means in accordance with relevant laws and regulations, and user authorization should be obtained.

[0020] For example, in response to receiving a user's active request, a prompt message is sent to the user to clearly inform the user that the requested operation will require the acquisition and use of the user's personal information, thereby enabling the user to choose whether to provide personal information to the software or hardware such as electronic devices, applications, servers or storage media that perform the operation of the technical solution disclosed herein, based on the prompt message.

[0021] As an optional but non-restrictive implementation, in response to a user's active request, a prompt message can be sent to the user, such as a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0023] Figure 1 A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. One or more content providers may use a delivery and bidding management system 150 to manage content to be delivered on a content delivery platform 110. One or more terminal devices 130-1, 130-2, 130-3, etc. (collectively or individually referred to as terminal device 130 for ease of discussion) are associated with the content delivery platform 110 and may access various types of content provided on the content delivery platform 110, for example, based on corresponding users 132-1, 132-2, 132-3, etc. (collectively or individually referred to as user 132 for ease of discussion). As an example, the content delivery platform 110 may be an application, a website, a webpage, or other accessible platform. Terminal device 130 may have an application installed for accessing the content delivery platform 110, or may access the content delivery platform 110 in a suitable manner.

[0024] The content delivery platform 110 can be configured to deliver one or more specific recommended content items related to one or more services to a user group based on corresponding strategies (e.g., provided or presented on terminal device 130). The recommended content items to be delivered may include, for example, one or more recommended content items 122-1, 122-2, ... 122-M (collectively referred to as recommended content item 122 or individually referred to as recommended content item 122) in the content database 120.

[0025] In this document, "service" can include various recommendable objects, examples of which include applications, physical goods / services, virtual goods / services, digital content / physical content, and so on. In this document, "recommended content item" refers to content presented to recommend a corresponding service. Examples of recommended content items can include advertisements. In this document, "user group" can include one or more user members, such as user 132. User members can be any potential consumer of the service, such as users, groups, organizations, entities, and so on.

[0026] In some embodiments, the content delivery platform 110 may distribute corresponding recommended content items 122 to the user 130 based on a request from a service provider. In advertising scenarios, service providers are sometimes also referred to as advertisers. In some embodiments, recommended content items may be selected based on bidding results to be presented to a specific terminal device 130 in content display opportunities (e.g., at a specific time and location) on the content delivery platform 110. For example, a bid may be received from a service provider, and the content display opportunity may be allocated to the highest bidder, meaning that the corresponding recommended content item can be successfully delivered in a competitive bidding process. A bid may refer to the cost incurred in bidding for a specific recommended content item in a content display opportunity.

[0027] In some embodiments, the service provider may also pay the content delivery platform 110 based on the presentation of recommended content items and subsequent conversions. The recommendation conversion component 140 is configured to collect conversion results from users 132 regarding recommended content items. Conversion results for recommended content items may include viewing, clicking, downloading, paying for, adding to cart, etc., and the specific conversion behavior is related to the recommended service and the service provider.

[0028] In some embodiments, recommended content item 122 may be associated with a form capable of collecting information. Such recommended content items are sometimes referred to as form advertisements. In this way, form information can be collected within the platform by presenting the form. Form advertisements can be used to invite users to subscribe to services, provide service quotes, follow up on service introductions, and receive information from service providers, etc. Form submission, i.e., information collected through the form, can also be determined by the recommendation conversion component 140 as the conversion result of the recommended content item.

[0029] In environment 100, the delivery and bidding management system 150 can be configured to deliver recommended content items related to forms. In some embodiments, form information collected through the delivered forms can be stored. The delivery and bidding management system 150 can provide the collected form information to information requesters 152-1, 152-2, 152-3, etc. (collectively or individually referred to as "information requesters") based on their information requests. In some embodiments, information requester 152 may also include the service provider requesting the delivery of recommended content items, or it may be other information requesters.

[0030] In environment 100, terminal device 130 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, terminal device 130 may also support any type of user-facing interface (such as "wearable" circuitry).

[0031] In environment 100, the content delivery platform 110, the recommendation conversion component 140, and / or the delivery and bidding management system 150 can be, for example, various types of computing systems / servers capable of providing computing power, including but not limited to mainframes, edge computing nodes, computing devices in cloud environments, and so on. Although shown separately, one or more of the content delivery platform 110, the recommendation conversion component 140, and / or the delivery and bidding management system 150 can be combined.

[0032] It should be understood that Figure 1 The components and arrangements shown in the environment are merely examples, and a computing system suitable for implementing the example embodiments described in this disclosure may include one or more different components, other components, and / or different arrangements.

[0033] In traditional online content delivery models, service providers or information requesters typically only bid on conversion outcomes (e.g., a form submission, a download, or a purchase). Therefore, traditional content delivery platforms are usually limited to improving the conversion rate of the recommended content items. However, this can present problems in recommendation scenarios where the conversion goal is to collect form information.

[0034] The value of form information varies depending on the user's level of intent. For example, regarding home renovation services, the value of form information from three different levels of intent—A (leaving contact only to learn about renovation techniques, with actual renovation planned for six months), B (having basic renovation knowledge, leaving contact only to obtain service details), and C (having done in-depth comparisons, planning to renovate soon)—is vastly different. Currently, information requesters are bidding roughly the same for these types of form information, resulting in a lack of differentiated information supply. Furthermore, because there is no differentiated bidding based on the level of intent, content delivery platforms have no incentive to identify user intent and increase the perceived user's interest in services. In the long run, this will cause users to doubt the accuracy and reliability of the platform's service recommendations, leading to a poor user experience.

[0035] According to embodiments of this disclosure, an optimized information processing scheme is provided. According to this scheme, on the server side, the degree of intent of a target object towards a target service is determined; based on the determined degree of intent, a quality score is determined for the collected form information related to the target object; information requesters matching the quality scores are identified; and form information is provided to the information requesters. This enables differentiated information supply based on degree of intent, achieving multiple benefits such as improved efficiency for service providers, increased platform revenue, and enhanced user satisfaction.

[0036] The following description will continue with reference to the accompanying drawings, which will provide some exemplary embodiments of this disclosure.

[0037] Figure 2 A flowchart of a process 200 for information processing according to some embodiments of the present disclosure is shown. Process 200 may be implemented, for example, at a server, such as at a content delivery platform 110, a recommendation conversion component 140, and a bidding and placement management system 150. The content delivery platform 110 receives management instructions from the bidding and placement management system 150, interacts with the terminal device 130, and instructs the terminal device 130 to present corresponding information. The recommendation conversion component 140 is configured to determine the user's conversion result. It should be noted that although some operations are described from the perspectives of the content delivery platform 110, the recommendation conversion component 140, and the bidding and placement management system 150 in some embodiments, these operations may also be implemented by other platforms / components / systems.

[0038] In box 210, the bidding and placement management system 150 determines the level of intent of target objects to the target service. Here, target objects refer to potential objects that are interested in the target service. Such objects can be users, user groups, organizations, any entity, etc. In some embodiments below, user 132 is used as an example for illustration.

[0039] In some embodiments, on the server side, recommended content items related to the target service can be delivered to the target audience. Based on the delivery of recommended content items, intent information can be collected from the target audience, and the degree of intent can be determined based on the collected intent information. Recommended content items may be, for example, advertisements about the target service, used to recommend the service to the target audience.

[0040] In some embodiments, the content delivery platform 110 can determine content display opportunities and recommended content items to be displayed in those opportunities, and instruct the terminal device 130 corresponding to the content display opportunity to present the recommended content items to the user 132. In some embodiments, the terminal device 130 can determine the content display opportunity to be displayed in response to the instructions of the content delivery platform 110, and present the recommended content items in the corresponding content display opportunity. A content display opportunity refers to the time and / or location where recommended content items can be displayed to the user. Content display opportunities can be determined per terminal device or per user. A form entry can be provided in the recommended content items presented to the user or in the page to which the recommended content items are redirected, for the user to trigger the presentation of a form. In some embodiments, recommended content items can be displayed and form entry can be provided in the content display opportunities of the information flow page to increase the chances for users to see the recommended content items.

[0041] In some embodiments, the design of the form may be determined based on the service provider or information requester of the target service. The form includes information input elements for receiving form information. The form information may include various types of information provided by the user that are helpful in providing the target service to the user. Terminal device 130 receives the form submission operation from user 132, thereby obtaining the form information collected in the form. Terminal device 130 may submit the collected form information to the server. On the server, the collected form information is used at least to determine the user's level of intent towards the target service. In some examples, the process of collecting form information through a form is also referred to as a data collection process.

[0042] In some embodiments, while collecting form information, user intent guidance information is also provided, thus enabling the determination of the user's level of intent in relation to the form information. The ad placement and bidding management system 150 can obtain user intent information based on the form information collected through the form and user actions on the intent guidance information, thereby determining the user's level of intent for the target service.

[0043] In some embodiments, the intent guidance information includes at least a plurality of intent options. One or more intent options can be identified as being associated with a certain level of intent. Thus, the corresponding level of intent can be determined by the user's selection of the target intent option. The content delivery platform 110 can determine the user's level of intent for the target service based on form information collected through a form and the selection of the target intent option among the plurality of intent options. In this way, information collection is performed with intent confirmation as one of the objectives. This facilitates the differentiated supply of form information for the service in the future.

[0044] In some embodiments, the content delivery platform 110 may include intent guidance information in the presented form. That is, intent guidance information can be provided together with the form's information collection process. This helps guide users to confirm their level of intent while providing form information.

[0045] In some embodiments, the content delivery platform 110 can respond to a form submission by displaying intent guidance information on the user's client interface. After the user submits form information in the form's client interface, intent guidance information can pop up to guide the user to further confirm their intent. This implementation allows for further confirmation of the user's intent only after ensuring successful acquisition of form information.

[0046] In some embodiments, intent guidance information includes multiple intent guidance sections presented sequentially, with information in the currently presented intent guidance section determined based on user actions in previously presented intent guidance sections. Based on user actions in one or more intent guidance sections, the user's level of intent towards the target service can be progressively confirmed. Figures 3A to 3D This is a client interface example. Figure 3A An example of a client interface 301 with forms is shown for collecting form information from users. In this example, a sample form is shown for a test drive service for a specific car model.

[0047] After submitting the form information, you can also... Figure 3B The client interface 305 provides an intention guidance section 320, for example, allowing the user to confirm whether they intend to visit the store for further discussion. If the user confirms their intention to visit the store for further discussion, the interface can continue to present information such as... Figure 3CThe client interface 306 shows an intention guidance section 322, such as confirming the user's arrival time. Thus, based on the choices made in intention guidance sections 320 and 322, the user's level of intention can be further clarified. In some embodiments, if the user does not provide input in intention guidance section 322, the user's level of intention can still be roughly determined based on the user's choices in intention guidance section 320. In some embodiments, if the user declines their intention to have in-store communication in intention guidance section 320, the following can be displayed: Figure 3D The client interface 307 means that there is no need to continue presenting the intention guidance section 322 to the user.

[0048] In some embodiments, the intent guidance information also includes incentive information for users. Incentive information may include various virtual resources rewarded to users, such as red envelopes, coupons, discounts, service upgrades, etc. This helps to further solidify the user's intention to the target service. The ad placement and bidding management system 150 can determine the user's level of intention for the target service based on form information collected through forms and confirmation actions regarding incentive information. For example, if a user confirms receiving the incentive, it can be determined that the user has a high level of intention for the target service.

[0049] Reference Figure 2 In process 200, within box 220, the placement and bidding management system 150 determines a quality score for the collected form information related to the target object based on the determined level of intent. In some embodiments, the higher the level of intent, the higher the determined quality score. That is, the quality score of the collected form information can be measured by the target object's level of intent to the target service. In some embodiments, when the form information is to be offered for bidding, the quality score can be determined as the bid value. In some embodiments, alternatively or additionally, the quality score of the form information can also be determined based on other factors.

[0050] In box 230, the bidding and placement management system 150 identifies an information requester 152 whose quality score matches the information requester's score, and in box 240, the bidding and placement management system 150 provides form information to the information requester 152. In embodiments of this disclosure, the quality score of the form information is measured by the degree of intent. Accordingly, the information requester 152 may have a demand for form information of different qualities. This is achieved by matching the quality score of the form information collected from the target audience with the specific quality of form information requested by the information requester 152.

[0051] In some embodiments, candidate information requesters to supply form information may include one or more information requesters 152 capable of providing the target service. These information requesters 152 may therefore also be referred to as service providers. By requesting form information, information requesters 152 can provide better and more timely services to the target object.

[0052] In some embodiments, the bidding and delivery management system 150 acquires information requests from at least one candidate information demander 152. Each information request indicates a demand corresponding to at least one level of intent for a target service, and each demand is matched with a corresponding quality score for form information. Different candidate information demanders 152 may only be interested in one or more levels of intent from all possible levels of intent for form information. In the information request, the candidate information demander 152 may indicate the required quality score for different levels of intent, for example, by using a corresponding bid to indicate the quality requirements for different levels of intent. The bidding and delivery management system 150 can determine information demanders matching the quality scores based on the information requests from at least one candidate information demander 152.

[0053] In some embodiments, if the target object’s level of interest in the target service matches the level of interest of multiple candidate information demanders 152, then the delivery and bidding management system 150 can select the information demander to supply form information based on the bids of the candidate information demanders 152.

[0054] Figure 4 An example of an architecture 400 for intent-based information gathering and differentiated delivery according to some embodiments of this disclosure is shown. Multiple intent levels can be defined in intent level definition 410. The division of intent levels and the definition of each intent level can be related to the business type of the target service.

[0055] exist Figure 4 In the example, intention levels 1 to 5 indicate a progressively higher level of desire for the target service. For instance, for a given target service, intention level 1 indicates the user merely wants to learn about the service, intention level 2 indicates the user has made a full decision about the service, intention level 3 indicates the user may begin to actually obtain the service, intention level 4 indicates the user has paid for the service before, and intention level 5 indicates the user is a frequent user of the service. Note that although... Figure 4 The table shows intention levels from 1 to 5. In reality, there can be more or fewer intention levels, and there can be different definitions of intention levels.

[0056] Based on this definition of intent level, in the intent enhancement stage 422 of information collection 420, it is expected that by providing user 132 with rich and matching recommended content items, user 132 will have more contact with and understanding of the target service. In addition, a structured landing page for the target service can be presented to user 132 in a standardized format, allowing user 132 to obtain more effective information to assist in decision-making regarding service use. Furthermore, a standardized user interface (UI) is provided when presenting various service-related pages to user 132, enabling user 132 to gain a better understanding of the target service. Further, in the intent confirmation stage 424, intent guidance information and various intent collection methods can be provided to further confirm user 132's intent level towards the target service. In some embodiments, intent guidance information can have multiple design methods to inspire or provide users with confirmation of intent. In some embodiments, the specific content and presentation method of intent guidance information can be determined based on the business type of the target service. This allows for more targeted intent confirmation guidance.

[0057] In this way, given the collected form information and the user's level of intent towards the target service, differentiated supply (426) can be implemented based on intent level, distributing form information to information requester (152) with different bids. This allows for differentiated value gains from information requester (152) based on different levels of intent. For example, information requester (152) might offer bid 1 for intent level 1, bid 2 for intent level 2, and bid 3 for intent level 5. If, for the collected form information, the user's intent towards the target service matches a particular information requester's request and that information requester's bid matches the quality score of the form information, then the form information can be provided to the information requester (152) offering the corresponding bid.

[0058] In the intention enhancement stage (422), in addition to determining the content display opportunities for recommended content items with the aim of increasing users' intention to purchase the target service, service information of the target service, organized in a structured format, can also be provided on the recommendation page along with form information. This way, the recommendation page can provide ample service information, making users more willing to provide form information after gaining repeated understanding of the target service.

[0059] from Figure 4 As can be seen from the architecture 400, after enhancing and confirming the user's level of intent, differentiated form information can be supplied based on the level of intent.

[0060] Figure 5 A flowchart of signaling flow 500 based on intent-based information gathering and differentiated provisioning according to some embodiments of the present disclosure is shown. Signaling flow 500 relates to... Figure 1The environment 100 includes user 132 (considered an example of a target object), recommendation conversion component 140, delivery and bidding management system 150, and information demander 152. User 132 can be served with recommended content items related to the target service. Although a single user and information demander are shown, multiple users and information demanders can actually exist, and the interactions with each user and information demander are similar.

[0061] In step 505, the delivery and bidding management system 150 receives information requests from one or more information demanders 152. Each information request indicates a demand corresponding to at least one level of intent for the target service (in... Figure 5 In this example, we assume that there are three levels of intent to the target service: intent level 1, intent level 2, and intent level 5. Each request is matched with a corresponding quality score of the form information. For example, for each level of intent, the requester 152 can submit a corresponding bid, such as bid 1 for intent level 1, bid 2 for intent level 2, and bid 3 for intent level 5. Different bids can be matched with the corresponding quality scores of the form information.

[0062] In step 510, the user's browsing of recommended content items and the form information submitted in the corresponding forms are collected by the recommendation conversion component 140 as the conversion result for the recommended content items. In step 515, the recommendation conversion component 140 can also provide intention guidance information to the user 132. As described above, the recommendation conversion component 140 can provide intention guidance information to the user in various ways. By providing intention guidance information, in step 520, the recommendation conversion component 140 can collect intention information, which instructs the user 132 on the actions of the provided intention guidance information, such as confirming a certain intention option. Based on the collected intention information, the recommendation conversion component 140 can determine the degree of intention of the user 132 towards the target service.

[0063] In step 530, the recommendation conversion component 140 can submit form information about the target service collected from user 132, as well as user 132's level of interest in the target service, to the ad placement and bidding management system 150. Based on the determined level of interest, in step 540, the ad placement and bidding management system 150 can supply form information to the information requester 152 according to the level of interest. The specific method of supplying form information can be referred to process 200 described above.

[0064] According to embodiments of this disclosure, differentiated information supply based on the degree of intent can be achieved, resulting in multiple benefits such as improved efficiency for service providers, increased revenue from platform advertising, and enhanced user satisfaction.

[0065] Figure 6A schematic structural block diagram of an apparatus 600 for information processing according to some embodiments of the present disclosure is shown. The apparatus 600 may be implemented as or included in a content delivery platform 110, a recommendation conversion component 140, and / or a delivery and bidding management system 150. The various modules / components in the apparatus 600 may be implemented by hardware, software, firmware, or any combination thereof.

[0066] As shown in the figure, the device 600 includes an intention determination module 610, configured to determine the degree of intention of the target object for the target service; a quality determination module 620, configured to determine the quality score of the collected form information related to the target object based on the determined degree of intention; a demander determination module 630, configured to determine the information demanders that match the quality score; and an information provision module 640, configured to provide form information to the information demanders.

[0067] In some embodiments, the intention determination module includes: a content delivery module configured to deliver recommended content items related to the target service to the target object; an information collection module configured to collect intention information from the target object based on the delivery of recommended content items; and an information-based intention determination module configured to determine the degree of intention based on the collected intention information.

[0068] In some embodiments, the higher the level of intent, the higher the determined quality score.

[0069] In some embodiments, the demander determination module is configured to: determine information demanders that match the quality score from at least one candidate information demanders providing the target service.

[0070] In some embodiments, the apparatus 600 further includes: a request acquisition module configured to acquire information requests from at least one candidate information requester, each information request indicating a request corresponding to at least one degree of intent to the target service, and each request matching a corresponding quality score of form information.

[0071] In some embodiments, the demander determination module is configured to: determine the information demanders that match the quality scores based on the information requests of at least one candidate information demander.

[0072] Figure 7 A block diagram of an electronic device 700 in which one or more embodiments of the present disclosure may be implemented is shown. It should be understood that... Figure 7 The electronic device 700 shown is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. Figure 7The illustrated electronic device 700 can be used to implement the terminal device 130, or the content delivery platform 110, the recommendation conversion component 140, and / or the delivery and bidding management system 150. The electronic device 700 may include or be implemented as... Figure 6 Device 600.

[0073] like Figure 7 As shown, electronic device 700 is in the form of a general-purpose computing device. Components of electronic device 700 may include, but are not limited to, one or more processors or processing units 710, memory 720, storage device 730, one or more communication units 740, one or more input devices 750, and one or more output devices 760. Processing unit 710 may be a physical or virtual processor and is capable of performing various processes according to programs stored in memory 720. In a multiprocessor system, multiple processing units execute computer-executable instructions in parallel to improve the parallel processing capability of electronic device 700.

[0074] Electronic device 700 typically includes multiple computer storage media. Such media can be any available media accessible to electronic device 700, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 720 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 730 can be a removable or non-removable medium and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data (e.g., training data for training) and can be accessed within electronic device 700.

[0075] Electronic device 700 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not explicitly stated... Figure 7 As shown, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks can be provided. In these cases, each drive can be connected to a bus (not shown) via one or more data media interfaces. Memory 720 may include computer program product 725 having one or more program modules configured to perform various methods or actions of various embodiments of this disclosure.

[0076] The communication unit 740 enables communication with other electronic devices via a communication medium. Additionally, the functionality of the components of the electronic device 700 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, the electronic device 700 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0077] Input device 750 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 760 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 700 can also communicate with one or more external devices (not shown) via communication unit 740 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 700, or with any device that enables electronic device 700 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0078] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0079] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0080] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processing unit of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0081] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0082] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0083] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. An information processing method, comprising: delivering a recommended content item about a target service to a target object for recommending the target service to the target object, the recommended content item or a jump page of the recommended content item providing a form portal for triggering presentation of a form; obtaining form information related to the target object through the form, the form information including information provided by the target object and being helpful to providing the target service to the target object; determining an intention degree of the target object to the target service based on the form information, the intention degree indicating a willingness of the target object to obtain the target service; determining a quality score of the form information related to the target object that has been collected based on the determined intention degree; determining an information demander matching the quality score; and providing the form information to the information demander for providing the target service to the target object by the information demander. 2.The method of claim 1, wherein determining the intention degree of the target object to the target service comprises: collecting intention information from the target object based on the delivery of the recommended content item; and determining the intention degree based on the collected intention information. 3.The method of claim 1, wherein the higher the intention degree, the higher the determined quality score. 4.The method of claim 1, wherein determining the information demander matching the quality score comprises: determining the information demander matching the quality score from at least one candidate information demander providing the target service. 5.The method of claim 1, further comprising: obtaining respective information requests of at least one candidate information demander, each information request indicating a demand corresponding to at least one intention degree of the target service, each demand matching to a corresponding quality score of form information. 6.The method of claim 5, wherein determining the information demander matching the quality score comprises: determining the information demander matching the quality score based on the respective information requests of the at least one candidate information demander. 7.An apparatus for information processing, comprising: a content delivery module configured to deliver a recommended content item about a target service to a target object, the recommended content item or a jump page of the recommended content item providing a form portal for triggering presentation of a form; a form information collection module configured to collect form information related to the target object through the form, the form information including information provided by the target object and being helpful to providing the target service to the target object; an intention determination module configured to determine an intention degree of the target object to the target service based on the form information, the intention degree indicating a willingness of the target object to obtain the target service; a quality determination module configured to determine a quality score of the form information related to the target object that has been collected based on the determined intention degree; a demander determination module configured to determine an information demander matching the quality score. ​ ​ and an information providing module configured to provide the form information to the information demander for providing the target service to the target object.

8. The apparatus of claim 7, wherein the intention determining module comprises: an information collecting module configured to collect intention information from the target object based on the delivery of the recommended content item; and an intention based information determining module configured to determine the intention degree based on the collected intention information.

9. The apparatus of claim 7, wherein the higher the intention degree, the higher the determined quality score.

10. The apparatus of claim 7, wherein the demander determining module is configured to: determine the information demander matching the quality score from at least one candidate information demander providing the target service.

11. The apparatus of claim 7, further comprising: a request obtaining module configured to obtain respective information requests of the at least one candidate information demander, each information request indicating a demand corresponding to at least one intention degree of the target service, each demand matching to a corresponding quality score of the form information.

12. The apparatus of claim 11, wherein the demander determining module is configured to: determine the information demander matching the quality score based on the respective information requests of the at least one candidate information demander.

13. An electronic device comprising: at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions which when executed by the at least one processing unit cause the device to perform the method according to any one of claims 1 to 6.

14. A computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method according to any one of claims 1 to 6.

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