Equity processing method and device based on IoT device

Abstract

The embodiments of this specification provide a rights and interests processing method and apparatus based on an IoT device, wherein a rights and interests processing method based on an IoT device includes: in the process of recommending rights and interests to users through an IoT device, constructing a rights and interests interaction component according to the interactive component template and interactive component parameters configured for the recommended project, rendering a rights and interests interaction page corresponding to the rights and interests interaction component and displaying it on the IoT device, determining a rights and interests identifier triggered by the interactive instruction in the rights and interests interaction component according to the interactive instruction submitted by the user based on the rights and interests interaction page, generating rights and interests for the rights and interests identifier triggered by the user, and issuing the generated target rights and interests to the user, thereby realizing rights and interests recommendation and rights and interests issuance to the user through the IoT device.

Description

Technical Field

[0001] This document relates to the field of data processing technology, and in particular to a method and device for processing rights and interests based on IoT devices. Background Art

[0002] With the continuous development and promotion of the Internet, the application scope of online services provided based on the Internet has become wider and wider, and has gradually covered most users. In this case, not only various forms of online services have emerged, but also service scenarios in which online services are coordinated with IoT (Internet of Things) devices. For example, IoT devices are deployed in merchants to perform face-scanning login for users, and corresponding order payments are made based on face-scanning login. However, as IoT devices are increasingly used in merchants, merchants have higher and higher requirements for the functional richness of IoT devices, which has brought certain challenges to institutions that provide IoT devices. Summary of the invention

[0003] One or more embodiments of the present specification provide a rights processing method based on an IoT device, including: obtaining an interactive component template and interactive component parameters configured for the recommended item and constructing the interactive component according to a recommended item of the IoT device for recommending rights to a user. Rendering and constructing a rights interaction page corresponding to the obtained rights interaction component and displaying it on the IoT device. Obtaining an interaction instruction submitted based on the rights interaction page, and determining a rights identifier triggered by the interaction instruction in the rights interaction component. Generating rights for the rights identifier according to the rights strategy matched by the user, and issuing the generated target rights to the user.

[0004] One or more embodiments of the present specification provide a rights processing device based on an IoT device, including: a component construction module, configured to recommend items for rights recommendation to users based on the IoT device, obtain the interactive component template and interactive component parameters configured for the recommended items, and construct the interactive component. A component display module, configured to render the rights interaction page corresponding to the constructed rights interaction component and display it on the IoT device. A rights triggering module, configured to obtain the interaction instruction submitted based on the rights interaction page, and determine the rights identifier triggered by the interaction instruction in the rights interaction component. A rights generation module, configured to generate rights for the rights identifier according to the rights strategy matched by the user, and distribute the generated target rights to the user.

[0005] One or more embodiments of the present specification provide a rights processing device based on an IoT device, including: a processor; and a memory configured to store computer executable instructions, wherein when the computer executable instructions are executed, the processor: based on the recommended items for rights recommendation to the user by the IoT device, obtain the interactive component template and interactive component parameters configured for the recommended items and construct the interactive components. Render and construct the rights interaction page corresponding to the obtained rights interaction component and display it on the IoT device. Obtain the interaction instruction submitted based on the rights interaction page, and determine the rights identifier triggered by the interaction instruction in the rights interaction component. Generate the rights for the rights identifier according to the rights policy matched by the user, and issue the generated target rights to the user.

[0006] One or more embodiments of the present specification provide a computer-readable storage medium for storing computer-executable instructions, which implement the following process when executed: based on the recommended items that the IoT device recommends rights to the user, obtain the interactive component template and interactive component parameters configured for the recommended items and construct the interactive component. Render and construct the rights interaction page corresponding to the obtained rights interaction component and display it on the IoT device. Obtain the interaction instruction submitted based on the rights interaction page, and determine the rights identifier triggered by the interaction instruction in the rights interaction component. Generate the rights of the rights identifier according to the rights policy matched by the user, and issue the generated target rights to the user. BRIEF DESCRIPTION OF THE DRAWINGS

[0007] In order to more clearly illustrate one or more embodiments of the present specification or the technical solutions in the prior art, the drawings required for use in the embodiments or the prior art descriptions are briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the present specification. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative labor.

[0008] Figure 1 A schematic diagram of an implementation environment of a rights and interests processing method based on IoT devices provided in one or more embodiments of this specification;

[0009] Figure 2 A processing flow chart of a method for processing rights and interests based on IoT devices provided in one or more embodiments of this specification;

[0010] Figure 3 A schematic diagram of a first equity interaction page provided for one or more embodiments of this specification;

[0011] Figure 4 A schematic diagram of a second equity interaction page provided for one or more embodiments of this specification;

[0012] Figure 5 A schematic diagram of a third benefit interaction page provided for one or more embodiments of this specification;

[0013] Figure 6 A processing flow chart of a method for processing rights based on IoT devices applied to payment scenarios provided in one or more embodiments of this specification;

[0014] Figure 7 A schematic diagram of an embodiment of a rights processing device based on an IoT device provided in one or more embodiments of this specification;

[0015] Figure 8 A schematic diagram of the structure of an IoT device-based rights processing device provided in one or more embodiments of this specification. DETAILED DESCRIPTION

[0016] In order to enable those skilled in the art to better understand the technical solutions in one or more embodiments of this specification, the technical solutions in one or more embodiments of this specification will be clearly and completely described below in conjunction with the drawings in one or more embodiments of this specification. Obviously, the described embodiments are only part of the embodiments of this specification, not all of them. Based on one or more embodiments of this specification, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of this document.

[0017] The rights and interests processing method based on IoT devices provided in one or more embodiments of this specification can be applied to the implementation environment of payment recommendation of IoT devices, referring to Figure 1 , the implementation environment at least includes:

[0018] The merchant's IoT device 101 is used to process user order payments and recommend benefits to users. A program component is deployed on the IoT device 101. The IoT device 101 processes user order payments and recommends benefits to users through the program component.

[0019] The implementation environment may also include a server 102 and a merchant system 103 corresponding to the program components. When the IoT device 101 is making order payments for users and recommending benefits to users, the deployed program components cooperate with the server 102 to make order payments and recommend benefits; or, the deployed program components cooperate with the server 102 and the merchant system 103 to make order payments and recommend benefits.

[0020] In this implementation environment, after the user's order payment is completed, the merchant's IoT device 101 obtains the interaction component template and interaction component parameters of the recommended item configuration for recommending benefits to the user during the process of recommending benefits to the user, and constructs the interaction component according to the interaction component template and interaction component parameters to obtain the benefit interaction component, further renders the benefit interaction page corresponding to the benefit interaction component, and displays the benefit interaction page to the user through the IoT device 101. The user can perform benefit interaction or benefit selection through the benefit interaction component displayed on the benefit interaction page. Thereafter, according to the interaction instruction submitted by the user based on the benefit interaction page, the benefit identifier triggered by the interaction instruction in the benefit interaction component is determined, and the benefit of the benefit identifier is generated according to the benefit strategy matched by the user, and the generated target benefit is issued to the user. In this way, in the scenario where the user pays through the IoT device 101, the IoT device 101 can realize benefit recommendation and benefit issuance to the user through interaction with the benefit interaction component.

[0021] One or more embodiments of a method for processing rights and interests based on IoT devices provided in this specification are as follows:

[0022] Reference Figure 2 The method for processing rights and interests based on IoT devices provided in this embodiment specifically includes steps S202 to S208.

[0023] Step S202, according to the recommended items that the IoT device recommends rights to the user, obtain the interactive component template and interactive component parameters configured for the recommended items and construct the interactive component.

[0024] The IoT device of the merchant described in this embodiment refers to the IoT device deployed in the merchant. For example, the IoT device can be an IoT device (payment IoT device) provided by a payment institution to the merchant for payment. The IoT device can cooperate with the corresponding server through the program components deployed by itself to make user order payments and recommend benefits to the user, or the IoT device can cooperate with the merchant system and server through the program components deployed by itself to make user order payments and recommend benefits to the user. The rights and interests processing method based on IoT devices provided in this embodiment can be applied to program components deployed by IoT devices.

[0025] Optionally, the IoT device is configured with a user interaction screen for interacting with users and / or a merchant interaction screen for interacting with merchants; an IoT device configured with a user interaction screen and a merchant interaction screen may be referred to as a dual-screen IoT device, and an IoT device configured with a user interaction screen may be referred to as a single-screen IoT device.

[0026] In this embodiment, in the process of recommending benefits to users through IoT devices, benefits can be recommended to users after the users complete the order payment through the IoT device, so that the users who receive the benefits recommendation can subsequently re-participate in the scenario of order payment through the IoT device, helping merchants to increase the user's repurchase rate.

[0027] Optionally, the IoT device recommends benefits to the user after it detects that the user has completed the order payment on the IoT device, and after the benefit interaction control displayed on the payment result page of the order payment is triggered, that is, the IoT device recommends benefits to the user after the benefit interaction control displayed on the user's payment result page displayed by the IoT device is triggered;

[0028] That is, after detecting that the user has completed the order payment on the IoT device, the recommended project is executed to recommend rights to the user based on the IoT device, and the interactive component template and interactive component parameters configured for the recommended project are obtained, and the process of constructing the interactive component is performed; or, after the rights interaction control displayed on the payment result page of the order payment displayed by the IoT device is triggered, the recommended project is executed to recommend rights to the user based on the IoT device, and the interactive component template and interactive component parameters configured for the recommended project are obtained, and the process of constructing the interactive component is performed.

[0029] Among them, the order payment made by the user on the IoT device can be made by the user scanning the payment identifier of the user order displayed by the IoT device through the user terminal, or the IoT device scanning the payment identifier displayed by the user terminal to make the order payment, or the user terminal and the IoT device can transmit the payment identifier or the payment identifier through near-field communication to make the order payment. In addition, the order payment made by the user on the IoT device can also be realized by other methods, which are not limited to this in this embodiment.

[0030] In this embodiment, in the process of recommending rights and interests to users through IoT devices, rights and interests are recommended to users on the basis of pre-configured recommendation items. Recommendation items refer to pre-configured projects, scenarios or solutions for recommending rights and interests to users on IoT devices. For example, the operator pre-configures multiple recommendation items for recommending rights and interests to users on IoT devices for different users.

[0031] During the specific execution process, when recommending rights and interests to users through IoT devices, it is first necessary to determine the recommended items that are currently recommended to users by the IoT device. The recommended items that are currently recommended to users by the IoT device can be determined based on the user's payment activity, so as to help improve the user's activity in paying orders through IoT devices through rights and interests recommendations. Specifically, in an optional implementation provided by this embodiment, the recommended items are determined in the following manner: according to the user's payment activity, a candidate item that matches the payment activity is determined from the candidate items as the recommended item; the user's payment activity can be determined based on the user's payment record or payment data.

[0032] In addition, in the process of recommending rights and interests to users through IoT devices, in order to increase the possibility of users making repurchases from merchants in the future, and to increase the probability of subsequent users paying for orders through merchants' IoT devices, recommended items with a higher degree of match between rights and interests and users can be determined based on the pre-configured rights and interests of different recommended items, and used as the recommended items for recommending rights and interests to users on the IoT devices. Specifically, in another optional implementation provided in this embodiment, the recommended items are determined in the following manner: the degree of match between the user's payment record and the rights and interests of the candidate recommended items is calculated, and the recommended items are determined from the candidate recommended items based on the degree of match.

[0033] In the process of recommending rights to users through IoT devices in this embodiment, the rights interaction component is used to interact with users, so as to achieve the rights recommendation to users. The rights interaction component refers to a component that allows users to interactively select rights, trigger rights, or perform rights-related interactive actions;

[0034] Optionally, the rights interaction component includes at least one of the following: an interactive component that performs rights interaction by triggering any one of a plurality of dynamically displayed rights identifiers; an interactive component that performs rights interaction by selecting a rights identifier of a specific interaction area from a plurality of interaction areas that are transformed in position according to transformation parameters after triggering a transformation control; an interactive component that performs rights interaction by updating and displaying the rights identifier corresponding to a mask area after triggering a mask area.

[0035] Among them, equity interaction refers to the interaction between users and equity achieved with the help of interactive components. Through equity interaction, users can participate in the selection or determination of the equity recommended to users in the equity recommendation process of recommended projects. As a visual component, the interactive component provides users with a medium for selecting or determining the recommended equity in the equity recommendation process.

[0036] Specifically, for an interactive component in which a user interacts with a right by triggering any one of the multiple right identifiers displayed dynamically, the right identifier can be displayed through a right interaction page, and dynamically displayed on the right interaction page according to preset dynamic display parameters; for example, the right identifier dynamically moves from the top of the page to the bottom of the page on the right interaction page according to preset dynamic display parameters, and the user can trigger the right identifier during the dynamic movement of the right identifier, and the right corresponding to the triggered right identifier is the right recommended to the user, such as Figure 3 The first rights interaction page shown displays rights identification 301 to rights identification 306 .

[0037] For an interactive component that performs rights interaction by selecting a rights identifier of a specific interactive area from among multiple interactive areas that undergo position transformation according to transformation parameters after a user triggers a transformation control, the transformation control and the interactive area may be configured on a rights interaction page. After the transformation control is triggered by the user, each interactive area undergoes position transformation, and the position of each interactive area is randomized through position change, that is, the position of the rights identifier of the interactive area is randomized, thereby randomizing the rights corresponding to the rights identifier, thereby selecting the rights corresponding to the rights identifier of the specific interactive area on the basis of rights randomization;

[0038] For example, when a user triggers Figure 4 After the transformation control 401 is displayed on the second rights interaction page shown, each interaction area is rotated and transformed in position according to the preset rotation parameters. At the same time, the rights and interests logos displayed on each interaction area will also be rotated and transformed accordingly. After the rotation transformation, the rights and interests logos displayed on each interaction area are specifically randomized, so the rights and interests corresponding to the rights and interests logos are also randomized. On this basis, the rights and interests corresponding to the rights and interests logos displayed on the interaction area directly above the transformation control 401 are used as the rights and interests recommended to the user.

[0039] For interactive components that perform rights interaction by updating and displaying the rights identifier corresponding to the mask area after the mask area is triggered, the mask area after the rights identifier of any right in the rights set of the recommended project is displayed on the rights interaction page, and the rights identifier of any right is displayed after the user triggers the mask area.

[0040] In this embodiment, in order to improve the conversion rate of rights recommendations to users through rights interaction components, corresponding interaction components can be set for different recommendation items. For example, in an activity promotion project, an interaction component is set for performing rights interaction by triggering any one of multiple rights identifications that are dynamically displayed; in a marketing project for a specific user group, an interaction component is set for performing rights interaction by selecting a rights identification of a specific interaction area from multiple interaction areas that are transformed in position according to transformation parameters after triggering a transformation control.

[0041] During the specific implementation process, in order to more effectively improve the conversion rate of equity recommendations to users through the equity interaction component, the equity recommendation and equity conversion of each equity interaction component of the recommended project can also be tested through the test task, so as to determine the interactive component type of the recommended project based on the test data; in an optional implementation manner provided by this embodiment, the recommended project is tested in the following manner:

[0042] Creating bucket test tasks corresponding to the interactive components of the recommended items, and executing the bucket test tasks based on test users;

[0043] Obtaining the rights and interests data of the test rights and interests issued by each interactive component after the bucket test task is executed;

[0044] The equity conversion index of each interactive component is calculated according to the equity data, and the interactive component type of the recommended project is determined based on the equity conversion index.

[0045] Here, the interaction component type of the determined recommended project refers to which benefit interaction component the recommended project adopts. For example, the interaction component type of the determined promotional project is an interaction component that performs benefit interaction by triggering any one of multiple benefit identifiers displayed dynamically.

[0046] In the specific implementation, in the process of recommending rights and interests to users through IoT devices, starting from the recommended items for recommending rights and interests to users, the interactive component template and interactive component parameters configured for the recommended items are obtained and the interactive component is constructed. Specifically, in the process of constructing the interactive component, the interactive component template, material parameters and interactive parameters configured for the interactive component type of the recommended item can be read, and the interactive component can be constructed according to the interactive component template, material parameters and interactive parameters to obtain the rights and interests interactive component.

[0047] During the specific execution process, in order to improve the user's enthusiasm and interest in participating in the equity recommendation of the recommended project, and thus improve the equity conversion rate of the recommended project, an optional implementation method provided by this embodiment obtains the interactive component template and interactive component parameters configured for the recommended project and constructs the interactive component, including:

[0048] Determine the type of interactive component according to the type of rights and interests of the recommended item, and read the interactive component template, material parameters and / or interactive parameters configured for the interactive component type of the recommended item;

[0049] An interactive component is constructed according to the interactive component template, the material parameters and / or the interactive parameters to obtain the equity interactive component.

[0050] Among them, in the process of determining the interactive component type according to the type of rights and interests of the recommended project, the interactive component type corresponding to the rights and interests type can be queried in the corresponding relationship according to the pre-configured correspondence between the rights and interests type and the interactive component type according to the type of rights and interests of the recommended project; for example, if the rights and interests type is a type of rights and interests for issuing items or goods to users, and the interactive component type corresponding to the type of rights and interests for issuing items or goods to users in the pre-configured correspondence is an interactive component for performing rights and interests interaction by selecting the rights and interests identifier of a specific interactive area from multiple interactive areas whose positions are transformed according to transformation parameters after triggering the transformation control, then the interactive component type of the current recommended project is determined as an interactive component for performing rights and interests interaction by selecting the rights and interests identifier of a specific interactive area from multiple interactive areas whose positions are transformed according to transformation parameters after triggering the transformation control.

[0051] The interactive component template refers to the template of the interactive component at the visualization level, including the shape and area of ​​the interactive component; the material parameters refer to the text material of the interactive component at the text level and / or the image material at the image level; the interaction parameters refer to the interaction-related parameters of the interactive component during the interaction process, such as the movement speed parameters of the equity logo that dynamically moves from the top to the bottom of the equity interaction page according to the preset dynamic display parameters, and the number parameters of the equity logos displayed on the equity interaction page; another example is the rotation angular velocity parameters of the interactive area displayed on the equity interaction page.

[0052] Step S204: Render and construct a rights and interests interaction page corresponding to the obtained rights and interests interaction component and display it on the IoT device.

[0053] In the above process of recommending rights and interests to users through IoT devices, starting from the recommended items for recommending rights and interests to users, the interaction component template and interaction component parameters of the recommended items are obtained, and the interaction component is constructed to obtain the rights and interests interaction component. Here, the rights and interests interaction page corresponding to the constructed rights and interests interaction component is rendered, and the rights and interests interaction page is displayed on the IoT device.

[0054] In specific implementation, the above-mentioned interactive component template and interactive component parameters configured according to the obtained recommended project are constructed to obtain the equity interactive component, which realizes the construction of the equity interactive component of the current recommended project. On this basis, the candidate equity of the current recommended project can also be loaded or configured into the equity interactive component, so as to interact with the user with the help of the equity interactive component to recommend equity to the user. In an optional implementation provided by this embodiment, the equity interaction page corresponding to the equity interaction component obtained by the rendering construction includes:

[0055] Establishing an interactive mapping relationship between the candidate rights and interests of the recommended project and the rights and interests interaction component;

[0056] The equity interaction component and the equity identifier of the mapped candidate equity are rendered based on the interactive mapping relationship to obtain the equity interaction page.

[0057] In this embodiment, based on the rendering of the rights and interests interaction page corresponding to the rights and interests interaction component, the rights and interests interaction page can be displayed on the user interaction screen of the IoT device during the process of displaying the rights and interests interaction page on the IoT device. In addition, in order to enhance the user's perception of rights and interests interaction, a voice reminder can be combined with the display of the rights and interests interaction page to remind the user to participate in the rights and interests interaction of the recommended project. Specifically, in an optional implementation provided by this embodiment, the rights and interests interaction page is displayed in the following manner: a reminder voice for the interactive processing of the rights and interests interaction component is played on the IoT device, and the rights and interests interaction page is displayed on the user interaction screen of the IoT device.

[0058] In addition, in the above-mentioned process of recommending rights and interests to users based on the IoT device, obtaining the interactive component template and interactive component parameters configured for the recommended project and constructing the interactive component, when the rights and interests interaction control displayed on the payment result page of the order payment is triggered and executed, a reminder voice for participating in the rights and interests recommendation can be played on the IoT device after the payment result page is displayed. On this basis, after the rights and interests interaction page is displayed on the user interaction screen of the IoT device, a reminder voice for interactive processing of the rights and interests interaction component is played on the IoT device.

[0059] In this embodiment, when the IoT device displays the rights and interests interaction page corresponding to the rights and interests interaction component obtained by rendering, the trigger component of the rights and interests interaction component can be displayed on the rights and interests interaction page. After the trigger component of the rights and interests interaction component is triggered, the rights and interests interaction component is displayed on the rights and interests interaction page. The rights and interests interaction page displaying the trigger component and the rights and interests interaction page displaying the rights and interests interaction component can be the same rights and interests interaction page or different rights and interests interaction pages. For example, for the rights and interests interaction component in which the user performs rights and interests interaction by triggering any one of the multiple rights and interests identifiers displayed dynamically, firstly Figure 5 The third equity interaction page shown shows the trigger component 501 of the equity interaction component. If the trigger component is triggered, it will enter Figure 3 The first rights and interests interaction page shown displays rights and interests identification 301 to rights and interests identification 306 on the first rights and interests interaction page.

[0060] In addition, the prompt text or reminder copy of the rights interaction component can also be displayed on the rights interaction page. The prompt text or reminder copy can be a prompt or reminder for the user to interact with the rights interaction component, or a prompt or reminder for obtaining rights, or a prompt or reminder for the user to obtain rights and interests. Alternatively, the prompt text or reminder copy can be any two of the above three or a combination of the three. For example, Figure 5 The prompt text displayed on the third rights and interests interaction page shown is "Click to scan your face to receive", which reminds the user that the way to interact with rights and interests is to click, and reminds the user that the user's facial image needs to be collected for identity verification.

[0061] In actual scenarios, some users may not be willing to participate in equity interaction. To reduce the impact of the display of the equity interaction page on these users who are not willing to participate in equity interaction and improve the interaction convenience for these users, you can also configure an exit control on the equity interaction page that displays the equity interaction component, such as Figure 4 The exit control 402 configured on the second equity interaction page shown, or the exit control configured on the equity interaction page of the trigger component that displays the equity interaction component, if the exit control is triggered, the equity interaction page is closed; in addition, whether to close the equity interaction page can also be determined by interactive detection. Specifically, it can be detected whether the interactive instruction submitted by the user for the equity interaction page is detected before the display time of the equity interaction page exceeds the preset time threshold. If no interactive instruction is detected, the equity interaction page is closed; if an interactive instruction is detected, the following operation of obtaining the interactive instruction submitted based on the equity interaction page is performed. Among them, the preset time thresholds of different equity interaction components can be equal or unequal.

[0062] On this basis, in order to further enhance the user's perception of the rights and interests interaction process, the remaining display time can also be displayed on the rights and interests interaction page. The remaining display time is equal to the preset time threshold minus the current display time of the rights and interests interaction page. This will remind users who are willing to participate in the rights and interests interaction to participate in the rights and interests interaction as soon as possible, thereby reducing the risk of users missing out on rights and interests due to the closure of the rights and interests interaction page on time.

[0063] Step S206, obtaining the interaction instruction submitted based on the equity interaction page, and determining the equity identifier triggered by the interaction instruction in the equity interaction component.

[0064] In the process of recommending rights to users through IoT devices, based on the rights interaction page corresponding to the rights interaction component rendered above and the rights interaction page obtained by displaying the rendering on the IoT device, the user can perform corresponding rights interaction through the rights interaction page displayed on the IoT device. Specifically, the rights identifier in the rights interaction component can be triggered by submitting an interaction instruction. Here, the interaction instruction submitted based on the rights interaction page is obtained, and the rights identifier triggered by the interaction instruction in the rights interaction component is determined.

[0065] As described above, the equity interaction component includes at least one of the following: an interactive component that performs equity interaction by triggering any one of the multiple equity identifiers displayed dynamically; an interactive component that performs equity interaction by selecting the equity identifier of a specific interactive area from multiple interactive areas that are transformed in position according to transformation parameters after triggering a transformation control; an interactive component that performs equity interaction by updating and displaying the equity identifier corresponding to the mask area after triggering a mask area. The following specifically describes the process of determining the equity identifier triggered by the interaction instruction in each equity interaction component for the three equity interaction components provided above.

[0066] For an interactive component that performs equity interaction by triggering any one of the multiple equity identifiers displayed dynamically, the user can trigger the equity identifier during the dynamic movement of the equity identifier in the equity interaction page, and the equity corresponding to the triggered equity identifier is the equity recommended to the user. In an optional implementation provided by this embodiment, determining the equity identifier triggered by the interactive instruction in the equity interaction component includes: determining any one of the multiple equity identifiers displayed on the equity interaction page triggered by the interactive instruction. For example, according to the interactive instruction submitted by the user on the equity interaction page, it is determined that the equity identifier 301 is triggered among the equity identifiers 301 to 306 displayed by the user, and the equity corresponding to the equity identifier 301 is the equity recommended to the user.

[0067] For an interactive component that performs rights interaction by selecting a rights identifier of a specific interactive area from multiple interactive areas that are transformed in position according to transformation parameters after a transformation control is triggered, this embodiment provides an optional implementation method for determining the rights identifier triggered by an interaction instruction in the rights interaction component, including: determining the rights identifier of the specific interactive area after the position is transformed according to the transformation parameters after the interaction instruction triggers the transformation control.

[0068] For an interactive component that performs rights interaction by updating and displaying the rights identifier corresponding to the mask area after the mask area is triggered, this embodiment provides an optional implementation manner for determining the rights identifier triggered by the interaction instruction in the rights interaction component, including: determining the rights identifier corresponding to the mask area that is updated and displayed after the interaction triggers the mask area.

[0069] In this embodiment, in order to improve the effectiveness of rights recommendation and rights conversion, users can be authenticated in the process of recommending rights to users to ensure that the users participating in the rights interaction are valid real users. Specifically, after obtaining the user's interaction instructions for rights interaction on the rights interaction page, and before generating rights for rights identification according to the rights policy matched by the user, the user's image can be collected through the IoT device for identity verification, and the rights for rights identification can be generated according to the rights policy matched by the user after identity verification.

[0070] In an optional implementation manner provided by this embodiment, after obtaining the interactive instruction operation of the user for performing rights interaction on the rights interaction page, and before performing the rights generation operation of the rights identification according to the rights policy matched by the user, the following operation is performed: the user image of the user is collected through the IoT device, and the identity of the user is verified based on the user image; wherein, the rights generation operation of the rights identification is performed according to the rights policy matched by the user, and is performed when the identity verification is passed.

[0071] It should be pointed out that, considering that user images belong to the user's privacy to a certain extent, if you want to collect user images through IoT devices, you can obtain user authorization before collecting user images. The user authorization method can be to send an image collection reminder to the user through the IoT device during the user image collection process. After the user confirms the image collection reminder through an instruction, the authorization to collect the user's image can be obtained. In addition, the image collection reminder can also be sent to the user through other methods, and the authorization to collect the user's image can be obtained after the user confirms the instruction.

[0072] Step S208: generating rights for the rights identification according to the rights policy matched by the user, and issuing the generated target rights to the user.

[0073] In the specific implementation, on the basis of determining the equity identifier triggered by the interactive instruction in the equity interaction component, the target equity to be issued to the user is determined based on the equity identifier. In the process of determining the target equity to be issued to the user, the equity of the equity identifier is generated and the generated target equity is issued to the user. Considering that the enthusiasm and activity of equity conversion of different users in actual scenarios are different, corresponding equity generation can be carried out for different users from the user dimension. Specifically, the equity of the equity identifier can be generated according to the equity strategy matched by the user, and the generated target equity can be issued to the user.

[0074] In an optional implementation manner provided by this embodiment, generating rights and interests of the rights and interests identification according to the rights and interests policy matched by the user includes:

[0075] Determining, according to the activity level of the user's payment activity, a rights and interests strategy that matches the activity level;

[0076] The equity value of the equity corresponding to the equity identifier is determined according to the equity strategy, and the target equity is generated based on the equity value and the equity data of the equity.

[0077] Among them, the user's payment activity can be determined based on the user's user data; the rights and interests strategy refers to the process of determining the rights and interests value of the rights and interests issued to the user in the process of generating rights and interests for users of different activity levels; in this embodiment, the rights and interests issued to the user can be cash rights and interests, discount rights and interests, or preferential rights and interests of corresponding services, such as online car-hailing preferential rights and interests or takeaway preferential rights and interests; accordingly, the rights and interests value of the rights and interests corresponding to the rights and interests identifier determined here can be to determine the amount of cash rights and interests of cash rights, determine the discount ratio of discount rights and interests, or determine the full reduction amount of full reduction rights and interests, or determine the preferential value information of online car-hailing preferential rights and interests or the preferential value information of takeaway preferential rights and interests.

[0078] Specifically, in an optional implementation manner provided by this embodiment, the equity value of the equity corresponding to the equity identifier is determined according to the equity strategy, including: querying the equity value mapped by the activity level in the activity-equity relationship, or inputting user data containing the activity level into the equity algorithm to calculate the equity value to obtain the equity value.

[0079] It should be pointed out that, considering that user data belongs to the user's privacy to a certain extent, user authorization can be obtained before obtaining user data. The method of user authorization can be to send a data acquisition reminder to the user through the IoT device during the current rights and interests interaction process. After the user confirms the data acquisition reminder through an instruction, the authorization to obtain the user data can be obtained. In addition, data acquisition reminders can also be sent to users through other methods, and authorization to obtain user data can be obtained after the user confirms the instruction.

[0080] In summary, the rights and interests processing method based on IoT devices provided in this embodiment, in the process of recommending rights and interests to users and issuing rights and interests through the merchant's IoT device, starts from the recommended project for recommending rights and interests to users, obtains the interactive component template and interactive component parameters configured for the recommended project, and constructs the interactive component according to the interactive component template and interactive component parameters to obtain the rights and interests interaction component, further renders the rights and interests interaction page corresponding to the rights and interests interaction component, and displays the rights and interests interaction page to the user through the IoT device, and the user can perform rights and interests interaction or rights and interests selection through the rights and interests interaction component displayed on the rights and interests interaction page. Thereafter, according to the interaction instruction submitted by the user based on the rights and interests interaction page, the rights and interests identifier triggered by the interaction instruction in the rights and interests interaction component is determined, and the rights and interests of the rights and interests identifier are generated according to the rights and interests strategy matched by the user, and the generated target rights and interests are issued to the user, so as to realize the rights and interests recommendation and rights and interests issuance to the user with the help of the merchant's IoT device, and participate in the rights and interests recommendation and issuance by interacting with the rights and interests interaction component displayed by the IoT device, which helps to improve the enthusiasm of users to participate in rights and interests recommendation;

[0081] Furthermore, after the user completes the order payment through the IoT device, the user can be recommended benefits, so that the user who receives the benefit recommendation can subsequently re-participate in the scenario of order payment through the IoT device, helping merchants to increase the user's repurchase rate.

[0082] The following takes the application of a rights processing method based on IoT devices provided in this embodiment in a payment scenario as an example. Figure 6 , for further explanation of the equity processing method based on IoT devices provided in this embodiment, see Figure 6 , a rights and interests processing method based on IoT devices applied to payment scenarios specifically includes the following steps.

[0083] Step S602, after detecting that the user has completed the order payment made by the merchant's IoT device, determine the recommended items for recommending benefits to the user through the IoT device.

[0084] Step S604, determining the type of interactive component according to the type of rights and interests of the recommended item, and reading the interactive component template, material parameters and interactive parameters configured for the interactive component type of the recommended item.

[0085] Step S606, constructing an interactive component according to the interactive component template, material parameters and interactive parameters to obtain an equity interactive component.

[0086] Step S608, rendering and constructing a rights and interests interaction page corresponding to the rights and interests interaction component.

[0087] Step S610: Play a reminder voice for interactive processing of the rights and interests interactive component on the IoT device, and display the rights and interests interactive page on the user interaction screen of the IoT device.

[0088] Step S612, obtaining the interaction instruction submitted based on the rights and interests interaction page, and collecting the user's user image through the IoT device.

[0089] Step S614: verify the identity of the user based on the user image. If the verification is successful, determine the rights and interests identifier triggered by the interaction instruction in the rights and interests interaction component.

[0090] Step S616: Determine a rights and interests strategy that matches the activity level according to the activity level of the user's payment activity.

[0091] Step S618, determining the equity value of the equity corresponding to the equity identifier according to the equity strategy, generating the target equity based on the equity value and the equity data of the equity, and issuing the target equity to the user.

[0092] It should be noted that any one of steps S602 to S618 or any combination of multiple steps can be replaced by the corresponding technical means provided in the above steps S202 to S208 according to the needs of implementation and deployment, and will not be described one by one here.

[0093] An embodiment of a rights processing device based on IoT devices provided in this specification is as follows:

[0094] In the above-mentioned embodiment, a method for processing rights and interests based on an IoT device is provided, and correspondingly, a device for processing rights and interests based on an IoT device is also provided, which will be described below with reference to the accompanying drawings.

[0095] Reference Figure 7 , which shows a schematic diagram of an embodiment of a rights processing device based on IoT devices provided in this embodiment.

[0096] Since the device embodiment corresponds to the method embodiment, the description is relatively simple, and the relevant parts can refer to the corresponding description of the method embodiment provided above. The device embodiment described below is only illustrative.

[0097] This embodiment provides a rights and interests processing device based on IoT devices, the device comprising:

[0098] The component construction module 702 is configured to obtain the interactive component template and interactive component parameters configured for the recommended item and construct the interactive component according to the recommended item recommended by the IoT device to the user;

[0099] The component display module 704 is configured to render the equity interaction page corresponding to the equity interaction component obtained by constructing and display it on the IoT device;

[0100] The equity triggering module 706 is configured to obtain the interaction instruction submitted based on the equity interaction page, and determine the equity identifier triggered by the interaction instruction in the equity interaction component;

[0101] The rights generation module 708 is configured to generate rights for the rights identification according to the rights policy matched by the user, and distribute the generated target rights to the user.

[0102] An embodiment of a rights processing device based on IoT devices provided in this specification is as follows:

[0103] Corresponding to the above-described method for processing rights and interests based on an IoT device, based on the same technical concept, one or more embodiments of this specification further provide a device for processing rights and interests based on an IoT device, and the device for processing rights and interests based on an IoT device is used to execute the above-described method for processing rights and interests based on an IoT device. Figure 8 A schematic diagram of the structure of an IoT device-based rights processing device provided in one or more embodiments of this specification.

[0104] This embodiment provides a rights and interests processing device based on an IoT device, including:

[0105] like Figure 8 As shown, the equity processing device based on the IoT device may have relatively large differences due to different configurations or performances, and may include one or more processors 801 and memory 802, and the memory 802 may store one or more storage applications or data. Among them, the memory 802 may be a short-term storage or a persistent storage. The application stored in the memory 802 may include one or more modules (not shown in the figure), and each module may include a series of computer executable instructions in the equity processing device based on the IoT device. Furthermore, the processor 801 may be configured to communicate with the memory 802, and execute a series of computer executable instructions in the memory 802 on the equity processing device based on the IoT device. The equity processing device based on the IoT device may also include one or more power supplies 803, one or more wired or wireless network interfaces 804, one or more input / output interfaces 805, one or more keyboards 806, etc.

[0106] In a specific embodiment, the equity processing device based on the IoT device includes a memory and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer executable instructions for the equity processing device based on the IoT device, and the one or more programs are configured to be executed by one or more processors, including computer executable instructions for performing the following:

[0107] According to the recommended items recommended by the IoT device to the user, the interactive component template and interactive component parameters configured for the recommended items are obtained and the interactive component is constructed;

[0108] Render and build the rights and interests interaction page corresponding to the obtained rights and interests interaction component and display it on the IoT device;

[0109] Acquire an interaction instruction submitted based on the equity interaction page, and determine an equity identifier triggered by the interaction instruction in the equity interaction component;

[0110] The rights and interests of the rights and interests identifier are generated according to the rights and interests strategy matched by the user, and the generated target rights and interests are issued to the user.

[0111] An embodiment of a computer-readable storage medium provided in this specification is as follows:

[0112] Corresponding to the above-described method for handling rights and interests based on IoT devices, based on the same technical concept, one or more embodiments of this specification also provide a computer-readable storage medium.

[0113] The computer-readable storage medium provided in this embodiment is used to store computer-executable instructions, and the computer-executable instructions implement the following process when executed:

[0114] According to the recommended items recommended by the IoT device to the user, the interactive component template and interactive component parameters configured for the recommended items are obtained and the interactive component is constructed;

[0115] Render and build the rights and interests interaction page corresponding to the obtained rights and interests interaction component and display it on the IoT device;

[0116] Acquire an interaction instruction submitted based on the equity interaction page, and determine an equity identifier triggered by the interaction instruction in the equity interaction component;

[0117] The rights and interests of the rights and interests identifier are generated according to the rights and interests strategy matched by the user, and the generated target rights and interests are issued to the user.

[0118] It should be noted that an embodiment of a computer-readable storage medium in this specification and an embodiment of a rights and interests processing method based on an IoT device in this specification are based on the same inventive concept. Therefore, the specific implementation of this embodiment can refer to the implementation of the aforementioned corresponding method, and the repeated parts will not be repeated.

[0119] Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can be referenced to each other. Each embodiment focuses on the differences from other embodiments. For example, the device embodiment, equipment embodiment and computer-readable storage medium embodiment are similar to the method embodiment, so the description is relatively simple. To read the relevant contents in the device embodiment, equipment embodiment and computer-readable storage medium embodiment, please refer to the partial description of the method embodiment.

[0120] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0121] In the 1930s, improvements to a technology could be clearly distinguished as hardware improvements (for example, improvements to circuit structures such as diodes, transistors, switches, etc.) or software improvements (improvements to method flows). However, with the development of technology, many of today's method flow improvements can be regarded as direct improvements to hardware circuit structures. Designers almost always obtain the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that an improvement in a method flow cannot be implemented using hardware entity modules. For example, a programmable logic device (PLD) (such as a field programmable gate array (FPGA)) is such an integrated circuit whose logical function is determined by the user's programming of the device. Designers can "integrate" a digital system on a PLD by programming it themselves, without having to ask chip manufacturers to design and produce dedicated integrated circuit chips. Moreover, nowadays, instead of manually making integrated circuit chips, this kind of programming is mostly implemented by "logic compiler" software, which is similar to the software compiler used when developing and writing programs, and the original code before compilation must also be written in a specific programming language, which is called hardware description language (HDL). There is not only one kind of HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc. The most commonly used ones are VHDL (Very-High-Speed ​​Integrated Circuit Hardware Description Language) and Verilog. Those skilled in the art should also know that it is only necessary to program the method flow slightly in the above-mentioned hardware description languages ​​and program it into the integrated circuit, and then it is easy to obtain the hardware circuit that implements the logic method flow.

[0122] The controller may be implemented in any suitable manner, for example, the controller may take the form of a microprocessor or processor and a computer-readable medium storing a computer-readable program code (e.g., software or firmware) executable by the (micro)processor, a logic gate, a switch, an application-specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include but are not limited to the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, and the memory controller may also be implemented as part of the control logic of the memory. It is also known to those skilled in the art that, in addition to implementing the controller in a purely computer-readable program code manner, the controller may be implemented in the form of a logic gate, a switch, an application-specific integrated circuit, a programmable logic controller, and an embedded microcontroller by logically programming the method steps. Therefore, such a controller may be considered as a hardware component, and the devices for implementing various functions included therein may also be considered as structures within the hardware component. Or even, the devices for implementing various functions may be considered as both software modules for implementing the method and structures within the hardware component.

[0123] The systems, devices, modules or units described in the above embodiments may be implemented by computer chips or entities, or by products with certain functions. A typical implementation device is a computer. Specifically, the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

[0124] For the convenience of description, the above devices are described in terms of functions and are divided into various units. Of course, when implementing the embodiments of this specification, the functions of each unit can be implemented in the same or multiple software and / or hardware.

[0125] It should be understood by those skilled in the art that one or more embodiments of the present specification may be provided as a method, system or computer program product. Therefore, one or more embodiments of the present specification may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the present specification may take the form of a computer program product implemented on one or more computer-readable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code.

[0126] This specification is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products according to the embodiments of this specification. It should be understood that each process and / or block in the flowchart and / or block diagram, as well as the combination of processes and / or blocks in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0127] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture including an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0128] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process in the computer or other programmable device. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0129] In a typical configuration, a computing device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory.

[0130] Memory may include non-permanent storage in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Memory is an example of a computer-readable medium.

[0131] Computer-readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer-readable instructions, data structures, program modules or other data. Examples of computer-readable storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include transitory media such as modulated data signals and carrier waves.

[0132] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of further restrictions, the elements defined by the sentence "includes at least one ..." do not exclude the presence of other identical elements in the process, method, commodity or device including the elements.

[0133] One or more embodiments of the present specification may be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. One or more embodiments of the present specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices connected through a communication network. In a distributed computing environment, program modules may be located in local and remote computer storage media, including storage devices.

[0134] The above description is only an embodiment of this document and is not intended to limit this document. For those skilled in the art, this document may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of this document should be included in the scope of the claims of this document.

Claims

1. A method for handling rights and interests based on IoT devices, applied to a program component deployed by a merchant's IoT device, the method comprising: Determine, from the candidate projects, a candidate project that matches the user's payment activity as a recommended project for recommending benefits to the user according to the IoT device, determine the type of interactive component according to the type of benefits of the recommended project, read the interactive component template and interactive parameters configured for the interactive component type, and construct the interactive component; the interactive component type is: an interactive component that triggers any one of a plurality of benefit identifiers that are dynamically displayed, or an interactive component that updates and displays the benefit identifier corresponding to the mask area after the mask area is triggered; Render and build the rights and interests interaction page corresponding to the obtained rights and interests interaction component and display it on the IoT device; Obtaining the interaction instruction submitted based on the rights and interests interaction page, collecting the user image through the IoT device for identity verification, and determining the rights and interests identifier corresponding to the interaction instruction after identity verification; The rights and interests of the rights and interests identifier are generated according to the rights and interests strategy matched by the user, and the generated target rights and interests are issued to the user.

2. According to the IoT device-based equity processing method of claim 1, the step of obtaining the interactive component template and interactive component parameters configured for the recommended project and constructing the interactive component comprises: Determine the type of interactive component according to the type of rights and interests of the recommended item, and read the interactive component template, material parameters and interactive parameters configured for the interactive component type of the recommended item; An interactive component is constructed according to the interactive component template, the material parameters and the interactive parameters to obtain the equity interactive component.

3. According to the IoT device-based rights and interests processing method of claim 1, the rights and interests of the rights and interests identification are generated according to the rights and interests strategy matched by the user, including: Determining, according to the activity level of the user's payment activity, a rights and interests strategy that matches the activity level; The equity value of the equity corresponding to the equity identifier is determined according to the equity strategy, and the target equity is generated based on the equity value and the equity data of the equity.

4. According to the IoT device-based equity processing method of claim 3, the step of determining the equity value of the equity corresponding to the equity identifier according to the equity strategy comprises: The equity value mapped to the activity level is queried in the activity-equity relationship, or the user data containing the activity level is input into the equity algorithm to calculate the equity value to obtain the equity value.

5. According to the IoT device-based equity processing method of claim 1, the equity interaction page corresponding to the equity interaction component obtained by rendering and constructing includes: Establishing an interactive mapping relationship between the candidate rights and interests of the recommended project and the rights and interests interaction component; The equity interaction component and the equity identifier of the mapped candidate equity are rendered based on the interactive mapping relationship to obtain the equity interaction page.

6. According to the rights and interests processing method based on IoT devices according to claim 1, the recommended items for recommending rights and interests to users based on the IoT device, obtaining the interactive component template and interactive component parameters configured for the recommended items and performing the interactive component construction steps, are executed after it is detected that the user has completed the order payment made by the IoT device, and are executed after the rights and interests interaction control displayed on the payment result page of the order payment is triggered.

7. According to the IoT device-based equity processing method of claim 6, the equity interaction page is displayed in the following manner: A reminder voice is played on the IoT device for performing the interaction processing of the rights and interests interaction component, and the rights and interests interaction page is displayed on the user interaction screen of the IoT device.

8. According to the IoT device-based rights and interests processing method of claim 7, after the interactive instruction operation of obtaining the user to perform rights and interests interaction on the rights and interests interaction page is executed, and before the rights and interests generation operation of the rights and interests identifier is executed according to the rights and interests policy matched by the user, it also includes: The user image of the user is collected through the IoT device, and the identity of the user is verified based on the user image; wherein, the rights generation operation of the rights identification is performed according to the rights policy matched by the user, and is performed when the identity verification is passed.

9. According to the IoT device-based equity processing method of claim 1, the equity interaction component includes at least one of the following: An interactive component that performs equity interaction by triggering any one of multiple equity identifiers displayed dynamically; An interactive component for performing equity interaction by selecting an equity identifier of a specific interactive area from among multiple interactive areas that are transformed in position according to transformation parameters after a transformation control is triggered; An interactive component that performs equity interaction by updating and displaying the equity identifier corresponding to the mask area after the mask area is triggered.

10. According to the IoT device-based equity processing method of claim 9, the determining of the equity identifier triggered by the interaction instruction in the equity interaction component is implemented in any of the following ways: Determine any one of the plurality of equity identifiers displayed on the equity interaction page that is triggered by the interaction instruction; After determining that the interaction instruction triggers the transformation control, the rights and interests identifier of the specific interaction area after the position transformation is performed according to the transformation parameters; After determining that the interaction triggers the mask area, the rights identification corresponding to the mask area is updated and displayed.

11. According to the method for handling rights and interests based on IoT devices in claim 1, the recommended items are determined in the following manner: Determining, from the candidate items according to the payment activity of the user, a candidate item that matches the payment activity as the recommended item; or, The matching degree between the payment record of the user and the rights and interests of the candidate recommendation items is calculated, and the recommendation item is determined from the candidate recommendation items according to the matching degree.

12. The method for handling rights and interests based on IoT devices according to claim 1, further comprising: Creating bucket test tasks corresponding to the interactive components of the recommended items, and executing the bucket test tasks based on test users; Obtaining the rights and interests data of the test rights and interests issued by each interactive component after the bucket test task is executed; The equity conversion index of each interactive component is calculated according to the equity data, and the interactive component type of the recommended project is determined based on the equity conversion index.

13. A rights and interests processing device based on IoT devices, running on a program component deployed on a merchant's IoT device, the device comprising: A component construction module is configured to determine a candidate project that matches the user's payment activity from the candidate projects as a recommended project for recommending benefits to the user based on the IoT device, determine an interactive component type based on the type of benefits of the recommended project, read an interactive component template and interactive parameters configured for the interactive component type, and construct an interactive component; the interactive component type is: an interactive component that triggers any one of a plurality of benefit identifiers that are dynamically displayed, or an interactive component that updates and displays the benefit identifier corresponding to the mask area after the mask area is triggered; A component display module is configured to render a rights interaction page corresponding to the constructed rights interaction component and display it on the IoT device; The rights trigger module is configured to obtain the interaction instruction submitted based on the rights interaction page, collect the user image through the IoT device for identity verification, and determine the rights identifier corresponding to the interaction instruction after the identity verification; The rights and interests generating module is configured to generate rights and interests of the rights and interests identifier according to the rights and interests strategy matched by the user, and distribute the generated target rights and interests to the user.

14. A rights and interests processing device based on IoT devices, comprising: processor; and a memory configured to store computer executable instructions that, when executed, cause the processor to: Determine, from the candidate items, a candidate item that matches the user's payment activity as a recommended item for recommending benefits to the user based on the merchant's IoT device, determine the type of interactive component according to the type of benefits of the recommended item, read the interactive component template and interactive parameters configured for the interactive component type, and construct the interactive component; the IoT device is deployed with a program component; the interactive component type is: an interactive component that triggers any one of a plurality of benefit identifiers that are dynamically displayed, or an interactive component that updates and displays the benefit identifier corresponding to the mask area after the mask area is triggered; Render and build the rights and interests interaction page corresponding to the obtained rights and interests interaction component and display it on the IoT device; Obtaining the interaction instruction submitted based on the rights and interests interaction page, collecting the user image through the IoT device for identity verification, and determining the rights and interests identifier corresponding to the interaction instruction after identity verification; The rights and interests of the rights and interests identifier are generated according to the rights and interests strategy matched by the user, and the generated target rights and interests are issued to the user.

15. A computer-readable storage medium for storing computer-executable instructions, wherein the computer-executable instructions implement the steps of the method of claim 1 when executed.

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