Non-perpetual propagation effect evaluation system and method

Abstract

The invention, which relates to the technical field of cultural transmission, discloses a non-perpetual propagation effect evaluation system comprising a non-perpetual propagation module, an acquisition module, an Internet of Things investigation module, an effect evaluation module and a display module. Making a non-missing effect video by a non-missing effect propagation module, and performing propagation and diffusion on the non-missing effect video based on an Internet of Things platform; and the acquisition module collects data in non-missing effect video transmission, including playing quantity data, comment data and collection data, analyzes the transmission degree, calculates and analyzes a transmission index, judges whether the transmission index belongs to a hot transmission index or not, if so, proceeds to the next step, and if not, judges that the video is a cold non-missing effect video. The invention also discloses a non-perpetual propagation effect evaluation method. The intangible cultural heritage propagation situation can be effectively known, the intangible cultural heritage is prevented from gradually disappearing in the field of view of the public, and the inheritance and development of the intangible cultural heritage are protected.

Description

Technical Field

[0001] The present invention relates to the field of cultural communication technology, and in particular to a system and method for evaluating the effect of intangible cultural heritage communication. Background Art

[0002] Intangible cultural heritage is a treasure of human civilization. The dissemination of intangible cultural heritage can enable more people to understand and recognize the value and significance of intangible cultural heritage. Through various dissemination channels, such as media reports, online and offline activities, intangible cultural heritage projects can be displayed to the public, stimulating people's interest and love for traditional culture, thereby promoting the inheritance and protection of intangible cultural heritage. Some traditional handicrafts such as embroidery and wood carving allow the younger generation to see their exquisite skills and profound cultural heritage through dissemination, attracting them to learn and inherit these skills. However, there is currently a lack of effective evaluation methods to accurately measure the effect of intangible cultural heritage dissemination, and it is impossible to know the dissemination of intangible cultural heritage, which has led to some intangible cultural heritage gradually disappearing from the public's field of vision, which is not conducive to the inheritance and development of intangible cultural heritage. In this regard, we propose an intangible cultural heritage dissemination effect evaluation system and method. Summary of the invention

[0003] In order to solve the above-mentioned technical problems, a system and method for evaluating the effect of intangible cultural heritage communication is provided. This technical solution solves the above-mentioned problem of being unable to evaluate the effect of intangible cultural heritage communication.

[0004] To achieve the above purpose, the technical solution adopted by the present invention is: an intangible cultural heritage dissemination effect evaluation system, including: an intangible cultural heritage dissemination module, a collection module, an Internet of Things investigation module, an effect evaluation module and a display module;

[0005] The intangible cultural heritage dissemination module produces intangible cultural heritage effect videos, which are then disseminated based on the Internet of Things platform;

[0006] The acquisition module collects data from the dissemination of intangible cultural heritage effect videos, including playback data, comment data, and collection data, analyzes the degree of dissemination, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If so, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video will be re-produced and disseminated;

[0007] After the IoT survey module is idle, a questionnaire report is generated and placed in the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects;

[0008] The effect evaluation module evaluates the communication effect based on the questionnaire report;

[0009] The display module provides a visual presentation of the evaluation results, allowing people to understand the dissemination effect of intangible cultural heritage.

[0010] Preferably, the intangible cultural heritage communication module is based on a professional production team that deeply explores the unique charm and connotation of intangible cultural heritage projects, and uses shooting and post-production methods to present the intangible cultural heritage skills, long history and rich cultural value in video images, and puts them on the Internet of Things for dissemination. During the dissemination process, the Internet of Things platform supports user interaction and sharing, and shares the intangible cultural heritage effect videos on social media platforms, further expanding the dissemination scope of the video.

[0011] Preferably, the acquisition module propagation index calculation formula is:

[0012] A=w 1 *B+w 2 *C+w 3 *D

[0013] Where A is the calculated propagation index, w 1 、w 2 With w 3 is the weight, B is the playback volume, C is the comment score, and D is the collection volume. The dissemination index of the current intangible cultural heritage effect video is calculated through the formula.

[0014] Preferably, thresholds for popular and unpopular videos are constructed based on the expert analysis method, and experts and scholars in the field of intangible cultural heritage, cultural communication experts, data analysis experts and senior video platform operators are invited to form an expert team to judge the popularity and unpopularity of intangible cultural heritage effect videos from different angles, collect video dissemination data, study these data, determine the threshold range that affects the popularity of intangible cultural heritage effect videos, compare the currently calculated dissemination index with the determined threshold range, and preliminarily judge whether the current video is an unpopular intangible cultural heritage effect video. If it is a popular intangible cultural heritage effect video, proceed to the next step of judgment.

[0015] Preferably, the interval time of the Internet of Things survey module is 3d, 6d and 9d, and the questionnaire report includes the attractiveness of the video, the richness of the content and the degree of intangible cultural heritage memory. The currently prepared questionnaire report is then delivered through the Internet of Things, and the questionnaire is pushed to a specific user group through the Internet of Things platform. The user group is the audience who has watched the intangible cultural heritage effect video. After the user completes the questionnaire, the Internet of Things survey module collects and organizes the questionnaire data, and based on data processing technology, cleans, classifies and statistically analyzes the questionnaire data. In-depth mining of the data extracts valuable information and trends, including preferences for different types of intangible cultural heritage effect videos, evaluations of video dissemination channels and suggestions for the inheritance of intangible cultural heritage, and uploads the currently obtained survey results to the effect evaluation module.

[0016] Preferably, the effect evaluation module evaluates the effect of the communication based on the obtained survey result data, and the evaluation formula is:

[0017] E=(f*100-h*50) / g

[0018] Where E is the communication effect score, f is the proportion of positive comments, h is the proportion of negative comments, and g is the overall comment proportion. The communication effect is measured by calculating the ratio of positive comments to negative comments. The higher the proportion of positive comments and the lower the proportion of negative comments, the higher the communication effect score. The evaluation results of the questionnaire report are obtained based on the formula.

[0019] Preferably, the evaluation results are classified into excellent, average and poor categories, a threshold range for excellent evaluation is established based on expert analysis, and the obtained communication effect score is compared with the threshold range, so as to classify and evaluate the results of the current intangible cultural heritage effect video communication.

[0020] Preferably, the display module displays the evaluation results in the most intuitive way to people, based on the form of charts and text, and stores the evaluation results inside the storage module for subsequent analysis and decision-making.

[0021] Preferably, the charts include bar charts, line charts and pie charts, wherein the text description includes summary text and evaluation effect introduction, and the storage method is based on cloud storage.

[0022] A method for evaluating the effect of intangible cultural heritage dissemination, the evaluation steps are:

[0023] S1, the intangible cultural heritage dissemination module produces an intangible cultural heritage effect video, and disseminates the intangible cultural heritage effect video based on the Internet of Things platform;

[0024] S2, the acquisition module collects data from the dissemination of the intangible cultural heritage effect video, analyzes the dissemination degree, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If yes, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video is re-produced and disseminated;

[0025] S3. After the interval of the IoT survey module, a questionnaire report is generated and put into the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects;

[0026] S4, the effect evaluation module evaluates the communication effect based on the questionnaire report;

[0027] S5. The display module visually displays the evaluation results so that people can understand the dissemination effect of intangible cultural heritage.

[0028] Compared with the prior art, the present invention has the following beneficial effects:

[0029] The present invention calculates the communication index and determines whether it belongs to the popular communication index through data analysis, prepares and generates a questionnaire report to be put into the Internet of Things to understand the communication effect. Based on the results obtained in the questionnaire report, a comprehensive evaluation of the communication effect can provide a more valuable reference for the protection and inheritance of intangible cultural heritage. Through the evaluation, the effectiveness and shortcomings of the communication of intangible cultural heritage can be understood, and a basis can be provided for formulating more scientific and reasonable communication strategies, so as to better promote the protection and inheritance of intangible cultural heritage, effectively understand the communication situation of intangible cultural heritage, avoid the intangible cultural heritage gradually disappearing from the public's field of vision, and protect the inheritance and development of intangible cultural heritage. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] Figure 1 This is a framework diagram of the communication effect evaluation system of the present invention;

[0031] Figure 2 This is a flow chart of the steps for evaluating the intangible cultural heritage dissemination effect of the present invention. DETAILED DESCRIPTION

[0032] The following description is used to disclose the present invention so that those skilled in the art can implement the present invention. The preferred embodiments described below are only examples, and those skilled in the art may think of other obvious variations.

[0033] Reference Figure 1 and Figure 2 As shown, a non-legacy communication effect evaluation system includes: a non-legacy communication module, a collection module, an Internet of Things investigation module, an effect evaluation module and a display module;

[0034] The intangible cultural heritage dissemination module produces intangible cultural heritage effect videos, which are then disseminated based on the Internet of Things platform;

[0035] The acquisition module collects data from the dissemination of intangible cultural heritage effect videos, including playback data, comment data, and collection data, analyzes the degree of dissemination, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If so, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video will be re-produced and disseminated;

[0036] After the IoT survey module is idle, a questionnaire report is generated and placed in the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects;

[0037] The effect evaluation module evaluates the communication effect based on the questionnaire report;

[0038] The display module provides a visual presentation of the evaluation results, allowing people to understand the dissemination effect of intangible cultural heritage.

[0039] This application produces intangible cultural heritage effect videos through the intangible cultural heritage dissemination module, which can show the charm of intangible cultural heritage projects in a vivid and intuitive form. The video can integrate multiple elements such as images, sounds, and texts to vividly present the historical origins, production processes, and artistic value of intangible cultural heritage. It is more attractive and appealing than traditional text introductions or picture displays. It makes full use of the wide coverage and efficient dissemination capabilities of the Internet to push intangible cultural heritage effect videos to more audiences. The Internet of Things platform connects various smart devices and terminals. Users can watch videos through mobile phones, computers, and TV devices anytime and anywhere, which greatly improves the convenience and accessibility of intangible cultural heritage dissemination. The acquisition module collects data from the dissemination of intangible cultural heritage effect videos and can monitor and analyze the dissemination degree in real time. By analyzing the data, the video's playback volume, number of likes, number of comments, and number of shares can be understood, so as to accurately judge the dissemination effect of the video, calculate the dissemination index and judge whether it belongs to the popular dissemination index, which can provide a scientific basis for subsequent decision-making. If the video is judged to be a popular dissemination index, it means that its dissemination effect is good and its potential can be further explored; if it is judged to be an unpopular intangible cultural heritage effect video, the dissemination strategy can be adjusted in time, and the video can be remade and disseminated to improve the dissemination effect.

[0040] The intangible cultural heritage communication module is based on a professional production team that deeply explores the unique charm and connotation of intangible cultural heritage projects. It uses shooting and post-production methods to present the intangible cultural heritage skills, long history and rich cultural value in video images, and then spreads them on the Internet of Things. During the communication process, the Internet of Things platform supports user interaction and sharing, and shares the intangible cultural heritage effect videos on social media platforms, further expanding the scope of video dissemination.

[0041] This application ensures in-depth exploration of intangible cultural heritage projects based on the intervention of a professional production team. With their professional knowledge and rich experience, they can accurately grasp the unique charm and connotation of intangible cultural heritage projects. The Internet of Things platform supports user interaction and sharing, adding vitality to the dissemination of intangible cultural heritage. After watching the video, the audience can comment, like, share their feelings and insights, and communicate and interact with other audiences. This interactivity not only enhances the audience's sense of participation and experience, but also allows intangible cultural heritage projects to receive more attention in the discussion.

[0042] The calculation formula of the acquisition module propagation index is:

[0043] A=w 1 *B+w 2 *C+w 3 *D

[0044] Where A is the calculated propagation index, w 1 、w 2 With w 3is the weight, B is the playback volume, C is the comment score, and D is the collection volume. The dissemination index of the current intangible cultural heritage effect video is calculated through the formula.

[0045] Based on the expert analysis method, the thresholds for popular and unpopular videos are constructed. Experts and scholars in the field of intangible cultural heritage, cultural communication experts, data analysis experts and senior video platform operators are invited to form an expert team. They judge the popularity and unpopularity of intangible cultural heritage effect videos from different angles, collect video dissemination data, study these data, determine the threshold range that affects the popularity of intangible cultural heritage effect videos, compare the currently calculated dissemination index with the determined threshold range, and preliminarily judge whether the current video is an unpopular intangible cultural heritage effect video. If it is a popular intangible cultural heritage effect video, proceed to the next step of judgment.

[0046] This application provides objective judgment basis from the perspective of data through data analysis experts, collects video dissemination data and conducts research, which can provide objective basis for determining the threshold range that affects the popularity of intangible cultural heritage effect videos. Through the analysis of a large amount of data, the data characteristics of videos with different popularity levels can be found, thereby determining a reasonable threshold range.

[0047] The interval time of the Internet of Things survey module is 3 days, 6 days and 9 days. The questionnaire report includes the attractiveness of the video, the richness of the content and the degree of intangible cultural heritage memory. The currently produced questionnaire report will be released through the Internet of Things, and the questionnaire will be pushed to a specific user group through the Internet of Things platform. The user group is the audience who has watched the intangible cultural heritage effect video. After the user completes the questionnaire, the Internet of Things survey module collects and organizes the questionnaire data, and based on data processing technology, cleans, classifies and statistically analyzes the questionnaire data. In-depth mining of the data extracts valuable information and trends, including preferences for different types of intangible cultural heritage effect videos, evaluations of video dissemination channels and suggestions for the inheritance of intangible cultural heritage, and uploads the current survey results to the effect evaluation module.

[0048] This application covers the key aspects of video attractiveness, content richness and intangible cultural heritage memory through a questionnaire report, which can comprehensively evaluate the dissemination effect of intangible cultural heritage effect videos. The attractiveness of a video is directly related to whether the audience is willing to watch and share the video; the richness of the content reflects the depth and breadth of the video's display of intangible cultural heritage projects; the intangible cultural heritage memory level reflects the retention and influence of the video on the audience's intangible cultural heritage knowledge. These indicators are crucial for improving video production and enhancing dissemination effects.

[0049] The effect evaluation module evaluates the effect of communication based on the survey results data obtained, and the evaluation formula is:

[0050] E=(f*100-h*50) / g

[0051] Where E is the communication effect score, f is the proportion of positive comments, h is the proportion of negative comments, and g is the overall comment proportion. The communication effect is measured by calculating the ratio of positive comments to negative comments. The higher the proportion of positive comments and the lower the proportion of negative comments, the higher the communication effect score. The evaluation results of the questionnaire report are obtained based on the formula.

[0052] The evaluation results are classified into excellent, average and poor categories. The threshold range for excellent evaluation is established based on the expert analysis method. The obtained communication effect score is compared with the threshold range, so as to classify and evaluate the results of the current intangible cultural heritage effect video communication.

[0053] This application divides the evaluation results into excellent, average and poor categories, providing clear and definite evaluation criteria for the results of intangible cultural heritage effect video dissemination, which makes the evaluation process more objective and measurable, and avoids vague subjective judgments.

[0054] The display module presents the evaluation results to people in the most intuitive way, based on charts and text, and stores the evaluation results inside the storage module for subsequent analysis and decision-making.

[0055] The charts include bar charts, line charts and pie charts. The text descriptions include summary text and evaluation effect introduction. The storage method is based on cloud storage.

[0056] This application presents the evaluation results in the most intuitive way, allowing the audience to quickly understand the dissemination of intangible cultural heritage effect videos. The charts are concise, clear, and intuitive, and can convert complex data into easy-to-understand graphics, such as bar charts, line charts, and pie charts. A bar chart is used to show the comparison of the playback volume of videos of different intangible cultural heritage projects, and the audience can see at a glance which project is more popular; a line chart is used to present the changing trend of video playback volume over time, which can intuitively reflect the stability and development trend of the dissemination effect.

[0057] A method for evaluating the effect of intangible cultural heritage dissemination, the evaluation steps are:

[0058] S1, the intangible cultural heritage dissemination module produces an intangible cultural heritage effect video, and disseminates the intangible cultural heritage effect video based on the Internet of Things platform;

[0059] S2, the acquisition module collects data from the dissemination of the intangible cultural heritage effect video, analyzes the dissemination degree, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If yes, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video is re-produced and disseminated;

[0060] S3. After the interval of the IoT survey module, a questionnaire report is generated and put into the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects;

[0061] S4, the effect evaluation module evaluates the communication effect based on the questionnaire report;

[0062] S5. The display module visually displays the evaluation results so that people can understand the dissemination effect of intangible cultural heritage.

[0063] The above shows and describes the basic principles, main features and advantages of the present invention. Those skilled in the art should understand that the present invention is not limited to the above embodiments, and the above embodiments and descriptions only describe the principles of the present invention. The present invention may be subject to various changes and improvements without departing from the spirit and scope of the present invention, and these changes and improvements fall within the scope of the present invention claimed.

Claims

1. A system for evaluating the effect of intangible cultural heritage dissemination, characterized in that: include: Intangible cultural heritage dissemination module, collection module, Internet of Things survey module, effect evaluation module and display module; The intangible cultural heritage dissemination module produces intangible cultural heritage effect videos, which are then disseminated based on the Internet of Things platform; The acquisition module collects data from the dissemination of intangible cultural heritage effect videos, including playback data, comment data, and collection data, analyzes the degree of dissemination, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If so, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video will be re-produced and disseminated; After the IoT survey module is idle, a questionnaire report is generated and placed in the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects; The effect evaluation module evaluates the communication effect based on the questionnaire report; The display module provides a visual presentation of the evaluation results, allowing people to understand the dissemination effect of intangible cultural heritage.

2. According to claim 1, the intangible cultural heritage communication effect evaluation system is characterized in that: The intangible cultural heritage communication module is based on a professional production team that deeply explores the unique charm and connotation of intangible cultural heritage projects. It uses shooting and post-production methods to present the intangible cultural heritage skills, long history and rich cultural value in video images, and then spreads them on the Internet of Things. During the communication process, the Internet of Things platform supports user interaction and sharing, and shares the intangible cultural heritage effect videos on social media platforms, further expanding the scope of video dissemination.

3. The intangible cultural heritage communication effect evaluation system according to claim 1 is characterized in that: The calculation formula of the acquisition module propagation index is: A=w1*B+w2*C+w3*D Where A is the calculated dissemination index, w1, w2 and w3 are weights, B is the playback volume, C is the comment score, and D is the collection volume. The dissemination index of the current intangible cultural heritage effect video is calculated by the formula.

4. The intangible cultural heritage communication effect evaluation system according to claim 1 is characterized in that: Based on the expert analysis method, the thresholds for popular and unpopular videos are constructed. Experts and scholars in the field of intangible cultural heritage, cultural communication experts, data analysis experts and senior video platform operators are invited to form an expert team. They judge the popularity and unpopularity of intangible cultural heritage effect videos from different angles, collect video dissemination data, study these data, determine the threshold range that affects the popularity of intangible cultural heritage effect videos, compare the currently calculated dissemination index with the determined threshold range, and preliminarily judge whether the current video is an unpopular intangible cultural heritage effect video. If it is a popular intangible cultural heritage effect video, proceed to the next step of judgment.

5. The intangible cultural heritage communication effect evaluation system according to claim 1 is characterized in that: The interval time of the Internet of Things survey module is 3 days, 6 days and 9 days. The questionnaire report includes the attractiveness of the video, the richness of the content and the degree of intangible cultural heritage memory. The currently produced questionnaire report will be released through the Internet of Things, and the questionnaire will be pushed to a specific user group through the Internet of Things platform. The user group is the audience who has watched the intangible cultural heritage effect video. After the user completes the questionnaire, the Internet of Things survey module collects and organizes the questionnaire data, and based on data processing technology, cleans, classifies and statistically analyzes the questionnaire data. In-depth mining of the data extracts valuable information and trends, including preferences for different types of intangible cultural heritage effect videos, evaluations of video dissemination channels and suggestions for the inheritance of intangible cultural heritage, and uploads the current survey results to the effect evaluation module.

6. The intangible cultural heritage communication effect evaluation system according to claim 1 is characterized in that: The effect evaluation module evaluates the effect of communication based on the survey results data obtained, and the evaluation formula is: E=(f*100-h*50) / g Where E is the communication effect score, f is the proportion of positive comments, h is the proportion of negative comments, and g is the overall comment proportion. The communication effect is measured by calculating the ratio of positive comments to negative comments. The higher the proportion of positive comments and the lower the proportion of negative comments, the higher the communication effect score. The evaluation results of the questionnaire report are obtained based on the formula.

7. The intangible cultural heritage communication effect evaluation system according to claim 6 is characterized in that: The evaluation results are classified into excellent, average and poor categories. The threshold range for excellent evaluation is established based on the expert analysis method. The obtained communication effect score is compared with the threshold range, so as to classify and evaluate the results of the current intangible cultural heritage effect video communication.

8. The intangible cultural heritage communication effect evaluation system according to claim 1 is characterized in that: The display module presents the evaluation results to people in the most intuitive way, based on charts and text, and stores the evaluation results inside the storage module for subsequent analysis and decision-making.

9. The intangible cultural heritage communication effect evaluation system according to claim 8, characterized in that: The charts include bar charts, line charts and pie charts. The text descriptions include summary text and evaluation effect introduction. The storage method is based on cloud storage.

10. A method for evaluating the effect of intangible cultural heritage dissemination, characterized in that: The evaluation steps are: S1, the intangible cultural heritage dissemination module produces an intangible cultural heritage effect video, and disseminates the intangible cultural heritage effect video based on the Internet of Things platform; S2, the acquisition module collects data from the dissemination of the intangible cultural heritage effect video, analyzes the dissemination degree, calculates and analyzes the dissemination index, and determines whether it belongs to the popular dissemination index. If yes, proceed to the next step. If not, it is determined to be an unpopular intangible cultural heritage effect video. If it is determined that the dissemination effect is not good, the intangible cultural heritage effect video is re-produced and disseminated; S3. After the interval of the IoT survey module, a questionnaire report is generated and put into the IoT to conduct simple questions and answers on the intangible cultural heritage effect videos with popular communication indexes to obtain people's memory and communication effects; S4, the effect evaluation module evaluates the communication effect based on the questionnaire report; S5. The display module visually displays the evaluation results so that people can understand the dissemination effect of intangible cultural heritage.

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