Internet-based advertisement frequency management system and management method

Abstract

The invention discloses an advertisement frequency management system based on the Internet, and the system comprises an identification module which carries out the recognition of an Internet advertisement; the statistical platform is used for counting the advertisement frequency through the website pulse signal; and the intelligent management module is internally provided with an AI model for pre-managing advertisement types and frequencies, and relates to the technical field of advertisement management. Three-dimensional advertisement detection is carried out on the display content of the display screen through the identification module with the area frame unit, the character identification unit and the chroma identification unit, and identification and reading are carried out from popup window areas which are frequently appeared in the advertisement, movement tracks, words and characters which are frequently used by the advertisement and matched colors which are frequently used by the advertisement; therefore, advertisement recognition is carried out from multiple dimensions, and the problem of missed advertisement recognition is effectively avoided.

Description

Technical Field

[0001] The present invention relates to the technical field of advertisement management, and in particular to an advertisement frequency management system and a management method based on the Internet. Background Art

[0002] Internet advertising refers to advertising content displayed on the Internet to promote products, services or brands. The main forms include:

[0003] Pop-up ads: include banner ads, sidebar ads, and interstitial ads, etc., displayed in the form of images or animations.

[0004] Rollover / Active Ads: Actively displayed on search engine results pages.

[0005] Hidden ads: Highly integrated with the content environment, presented as part of the platform content, and not easily identified as ads by users.

[0006] In addition, some malicious advertisements contain Trojans, which will affect the computer security of users, and these Trojans are difficult to detect.

[0007] In the prior art, Internet advertisements are mostly closed by manual clicks or blocked by built-in BLOCK plug-ins in the browser. Manual clicks to close are cumbersome and laborious, while BLOCK plug-ins are easily misjudged and blocked, thus affecting the user experience. There is room for improvement. Summary of the invention

[0008] The purpose of the present invention is to provide an Internet-based advertising frequency management system and management method to solve the problems raised in the above background technology.

[0009] To achieve the above-mentioned object, the present invention provides the following technical solutions: an Internet-based advertising frequency management system, comprising an identification module, wherein the identification module identifies Internet advertisements;

[0010] A statistical platform that counts advertisement frequency through website pulse signals; and

[0011] An intelligent management module is provided with an AI model for pre-managing advertisement types and frequencies.

[0012] The present application performs three-dimensional advertising detection on the display content of the display screen through a recognition module having an area circle frame unit, a text recognition unit and a chromaticity recognition unit, and identifies and reads pop-up areas where advertisements often appear, activity tracks, words and characters commonly used in advertisements, and colors commonly used in advertisements, thereby performing advertisement recognition from multiple dimensions and effectively avoiding the problem of missed advertisements.

[0013] The present application uses a pulse response unit to capture the pulse of the electrical signal appearing in the advertisement, and calculates the number of pulse captures and the frequency of jumps between two times to estimate the type of advertisement, and then intercepts the advertisement through an intelligent management module.

[0014] This application improves the intelligent management module through the AI ​​model, so that the advertising database in the recognition module can be continuously updated to avoid the problem of missing advertisements due to lagging information of each unit in the recognition module.

[0015] An Internet-based advertising frequency management system and management method, comprising:

[0016] Step S1: The recognition module uses the area frame unit, the text recognition unit and the chromaticity recognition unit to poll and recognize the display screen;

[0017] Step S2: The statistical platform uses the impulse response unit to detect the advertisement response frequency and analyze the advertisement frequency;

[0018] Step S3: The intelligent management module sets the statistical platform response threshold through the AI ​​model, and closes the advertisements that exceed the threshold response times or respond too quickly;

[0019] Step S4: the intelligent management module downloads the advertisement model for the Internet recognition module training to improve the advertisement recognition capabilities of the area circle unit, the text recognition unit and the color recognition unit.

[0020] As a further solution of the present invention: an Internet-based advertising frequency management system, the recognition module includes an area framing unit, a text recognition unit and a chromaticity recognition unit, and the recognition module recognizes advertisements from the advertisement display area, commonly used advertisement texts and commonly used advertisement colors through the area framing unit, the text recognition unit and the chromaticity recognition unit.

[0021] As a further solution of the present invention: an Internet-based advertising frequency management system, the statistical platform includes an impulse response unit, the area circle unit, the text recognition unit and the chromaticity recognition unit all respond to the impulse response unit, and perform advertising delivery frequency statistics.

[0022] As a further solution of the present invention: an Internet-based advertising frequency management system, the intelligent management module intervenes in the statistical platform through an AI model and calculates the number of impulse responses, combines the feedback information of the regional circle frame unit, the text recognition unit and the chromaticity recognition unit to determine the type of advertisement, and selects intervention processing.

[0023] As a further solution of the present invention: an Internet-based advertising frequency management system, wherein the advertising types include pop-up ads, mobile ads, and malicious ads.

[0024] As a further solution of the present invention: an Internet-based advertising frequency management system, the circle frame unit includes an Otsu threshold module, a brush module and a regional positioning module, the circle frame unit locates the corners of the display screen through the regional positioning module, the circle frame unit outlines and frames the advertising display area at the corners of the display screen through the brush module, and the circle frame unit selects the color difference block in the area through the Otsu threshold module.

[0025] As a further solution of the present invention: an Internet-based advertising frequency management system, the text group recognition unit includes a short sentence recognition module and a keyword recognition module, the short sentence recognition module performs sentence retrieval on the advertising title and text, and the keyword recognition module performs keyword recognition retrieval on the advertising title and text.

[0026] As a further solution of the present invention: an Internet-based advertising frequency management system, the color recognition unit includes a title recognition module and a text recognition module, the title recognition module recognizes the color of the advertisement title, and the text recognition module recognizes the content of the text.

[0027] As a further solution of the present invention: an Internet-based advertising frequency management system, the AI ​​model is connected to the Internet and downloads various types of advertising content to enrich the recognition module, and trains the recognition effects of the area circle unit, text recognition unit and chromaticity recognition unit in the recognition module.

[0028] Compared with the prior art, the present invention has the following beneficial effects:

[0029] 1. The present application performs three-dimensional advertising detection on the display content of the display screen through a recognition module having an area circle frame unit, a text recognition unit and a chromaticity recognition unit, and recognizes and reads pop-up areas where advertisements often appear, activity tracks, words and characters commonly used in advertisements, and colors commonly used in advertisements, thereby performing advertisement recognition from multiple dimensions and effectively avoiding the problem of missed advertisement recognition.

[0030] 2. The present application uses a pulse response unit to capture the pulse of the electrical signal of the advertisement, and calculates the number of pulse captures and the frequency of jumps between two times to estimate the type of advertisement, and then intercepts the advertisement through the intelligent management module.

[0031] 3. This application improves the intelligent management module through the AI ​​model, so that the advertising database in the recognition module can be continuously updated to avoid the problem of missing advertisements due to outdated information of each unit in the recognition module. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] Figure 1 The present invention is a flowchart of an Internet-based advertising frequency management system and management method. DETAILED DESCRIPTION

[0033] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0034] In the description of the present invention, it should be noted that, for those skilled in the art, the specific meanings of the above terms in the present invention can be understood in specific situations. The following describes an embodiment of the present invention based on its overall structure.

[0035] In an embodiment of the present invention, an Internet-based advertisement frequency management system includes an identification module, wherein the identification module identifies Internet advertisements;

[0036] A statistical platform that counts advertisement frequency through website pulse signals; and

[0037] An intelligent management module is provided with an AI model for pre-managing advertisement types and frequencies.

[0038] An Internet-based advertising frequency management system and management method, comprising:

[0039] Step S1: The recognition module uses the area circle frame unit, the text recognition unit and the chromaticity recognition unit to poll and recognize the display screen. Specifically, the recognition modules of the area circle frame unit, the text recognition unit and the chromaticity recognition unit perform three-dimensional advertising detection on the display content of the display screen, and recognize and read the pop-up window areas where advertisements often appear, the activity tracks, the words and colors commonly used in advertisements, so as to recognize advertisements from multiple dimensions, effectively avoiding the problem of missed advertisement recognition;

[0040] Step S2: The statistical platform uses the pulse response unit to detect the advertisement response frequency and analyze the advertisement frequency. Specifically, the pulse response unit is used to capture the electrical signal of the advertisement, and the number of occurrences of the pulse capture and the frequency of the jumps between two times are calculated to estimate the advertisement type, and then the advertisement is intercepted through the intelligent management module;

[0041] Step S3: The intelligent management module sets the response threshold of the statistical platform through the AI ​​model, and closes the advertisements that exceed the response threshold or respond too quickly. Specifically, the intelligent management module is improved through the AI ​​model, so that the advertisement database in the recognition module can be continuously updated to avoid the problem of missing recognized advertisements due to lagging information of each unit in the recognition module.

[0042] Step S4: the intelligent management module downloads the advertisement model for the Internet recognition module training to improve the advertisement recognition capabilities of the area circle unit, the text recognition unit and the color recognition unit.

[0043] The present application performs three-dimensional advertising detection on the display content of the display screen through a recognition module having an area circle frame unit, a text recognition unit and a chromaticity recognition unit, and identifies and reads pop-up areas where advertisements often appear, activity tracks, words and characters commonly used in advertisements, and colors commonly used in advertisements, thereby performing advertisement recognition from multiple dimensions and effectively avoiding the problem of missed advertisements.

[0044] The present application uses a pulse response unit to capture the pulse of the electrical signal appearing in the advertisement, and calculates the number of pulse captures and the frequency of jumps between two times to estimate the type of advertisement, and then intercepts the advertisement through an intelligent management module.

[0045] This application improves the intelligent management module through the AI ​​model, so that the advertising database in the recognition module can be continuously updated to avoid the problem of missing advertisements due to lagging information of each unit in the recognition module.

[0046] As a further solution of the present invention: an Internet-based advertising frequency management system, the recognition module includes an area framing unit, a text recognition unit and a chromaticity recognition unit, and the recognition module recognizes advertisements from the advertisement display area, commonly used advertisement texts and commonly used advertisement colors through the area framing unit, the text recognition unit and the chromaticity recognition unit.

[0047] As a further solution of the present invention: an Internet-based advertising frequency management system, the statistical platform includes an impulse response unit, the area circle unit, the text recognition unit and the chromaticity recognition unit all respond to the impulse response unit, and perform advertising delivery frequency statistics.

[0048] As a further solution of the present invention: an Internet-based advertising frequency management system, the intelligent management module intervenes in the statistical platform through an AI model and calculates the number of impulse responses, combines the feedback information of the regional circle frame unit, the text recognition unit and the chromaticity recognition unit to determine the type of advertisement, and selects intervention processing.

[0049] As a further solution of the present invention: an Internet-based advertising frequency management system, wherein the advertising types include pop-up ads, mobile ads, and malicious ads.

[0050] As a further solution of the present invention: an Internet-based advertising frequency management system, the circle frame unit includes an Otsu threshold module, a brush module and a regional positioning module, the circle frame unit locates the corners of the display screen through the regional positioning module, the circle frame unit outlines and frames the advertising display area at the corners of the display screen through the brush module, and the circle frame unit selects the color difference block in the area through the Otsu threshold module.

[0051] As a further solution of the present invention: an Internet-based advertising frequency management system, the text group recognition unit includes a short sentence recognition module and a keyword recognition module, the short sentence recognition module performs sentence retrieval on the advertising title and text, and the keyword recognition module performs keyword recognition retrieval on the advertising title and text.

[0052] As a further solution of the present invention: an Internet-based advertising frequency management system, the color recognition unit includes a title recognition module and a text recognition module, the title recognition module recognizes the color of the advertisement title, and the text recognition module recognizes the content of the text.

[0053] As a further solution of the present invention: an Internet-based advertising frequency management system, the AI ​​model is connected to the Internet and downloads various types of advertising content to enrich the recognition module, and trains the recognition effects of the area circle unit, text recognition unit and chromaticity recognition unit in the recognition module.

[0054] The working principle of the present invention is: the present application performs three-dimensional advertising detection on the display content of the display screen through a recognition module having an area circle frame unit, a text recognition unit and a chromaticity recognition unit, and recognizes and reads pop-up areas where advertisements often appear, activity tracks, words and characters commonly used in advertisements, and colors commonly used in advertisements, thereby performing advertisement recognition from multiple dimensions and effectively avoiding the problem of missed advertisement recognition.

[0055] The present application uses a pulse response unit to capture the pulse of the electrical signal appearing in the advertisement, and calculates the number of pulse captures and the frequency of jumps between two times to estimate the type of advertisement, and then intercepts the advertisement through an intelligent management module.

[0056] This application improves the intelligent management module through the AI ​​model, so that the advertising database in the recognition module can be continuously updated to avoid the problem of missing advertisements due to lagging information of each unit in the recognition module.

[0057] What is described above is only a preferred specific implementation manner of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can make equivalent replacements or changes according to the technical scheme and inventive concept of the present invention within the technical scope disclosed by the present invention, which should be covered by the protection scope of the present invention.

Claims

1. An Internet-based advertising frequency management system, characterized in that: It includes an identification module, which identifies Internet advertisements; A statistical platform, wherein the statistical platform counts advertisement frequency through website pulse signals; as well as An intelligent management module is provided with an AI model for pre-managing advertisement types and frequencies.

2. The Internet-based advertising frequency management system according to claim 1, characterized in that: The recognition module comprises an area framing unit, a text recognition unit and a chromaticity recognition unit. The recognition module recognizes advertisements from advertisement display areas, common advertisement texts and common advertisement colors through the area framing unit, the text recognition unit and the chromaticity recognition unit.

3. The Internet-based advertising frequency management system according to claim 2, characterized in that: The statistical platform includes an impulse response unit, and the area circle frame unit, the text recognition unit and the chromaticity recognition unit all respond to the impulse response unit and perform advertising delivery frequency statistics.

4. The Internet-based advertising frequency management system according to claim 3, characterized in that: The intelligent management module intervenes in the statistical platform through the AI ​​model and calculates the number of impulse responses, determines the type of advertisement based on the feedback information of the area circle unit, the text recognition unit and the chromaticity recognition unit, and selects intervention processing.

5. The Internet-based advertising frequency management system according to claim 4, characterized in that: The ad types include pop-up ads, mobile ads and malicious ads.

6. The Internet-based advertising frequency management system according to claim 5, characterized in that: The circle frame unit includes an Otsu threshold module, a brush module and an area positioning module. The circle frame unit locates the corners of the display screen through the area positioning module, outlines and frames the advertising display area at the corners of the display screen through the brush module, and selects the color difference blocks in the area through the Otsu threshold module.

7. The Internet-based advertising frequency management system according to claim 6, characterized in that: The text group recognition unit includes a short sentence recognition module and a keyword recognition module. The short sentence recognition module performs sentence pattern search on the advertisement title and the text, and the keyword recognition module performs keyword recognition search on the advertisement title and the text.

8. The Internet-based advertising frequency management system according to claim 7, characterized in that: The color recognition unit includes a title recognition module and a text recognition module. The title recognition module recognizes the color of the advertisement title, and the text recognition module recognizes the content of the text.

9. The Internet-based advertising frequency management system according to claim 8, characterized in that: The AI ​​model is connected to the Internet and downloads various types of advertising content to enrich the recognition module, and trains the recognition effects of the area circle unit, text recognition unit and chromaticity recognition unit in the recognition module.

10. The Internet-based advertising frequency management system and management method according to claim 9, characterized in that: include Step S1: The recognition module uses the area frame unit, the text recognition unit and the chromaticity recognition unit to poll and recognize the display screen; Step S2: The statistical platform uses the impulse response unit to detect the advertisement response frequency and analyze the advertisement frequency; Step S3: The intelligent management module sets the statistical platform response threshold through the AI ​​model, and closes the advertisements that exceed the threshold response times or respond too quickly; Step S4: the intelligent management module downloads the advertisement model for the Internet recognition module training to improve the advertisement recognition capabilities of the area circle unit, the text recognition unit and the color recognition unit.

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