Marketing information delivery display method and information display screen system

Abstract

According to the marketing information delivery display method and the information display screen system, when marketing information of a product advertisement is delivered to an electronic price tag, the current price of an advertisement product is obtained, added to a corresponding first advertisement template picture and a corresponding second advertisement template picture, and then delivered to the electronic price tag. Therefore, the marketing information of the advertisement product can be delivered to the electronic price tag in time, and the problem of price delay when the electronic price tag displays the advertisement product is avoided. In the information display process of the electronic price tag information, the information of the advertising product is displayed by the master screen, so that the information of more advertising products can be displayed, the advertising effect is improved, and meanwhile, the use value of the electronic price tag is improved.

Description

Technical Field

[0001] The present application relates to the technical field of electronic price tags, and in particular to a marketing information delivery and display method and an information display screen system. Background Art

[0002] Electronic price tags, also called electronic shelf labels (ESL), are electronic display devices with information receiving and sending functions. They are mainly used in supermarkets, convenience stores, pharmacies, etc. Electronic labels that display price information. They are placed on shelves and can replace traditional paper price tags. Each electronic shelf label is connected to the computer database of the mall through a wired or wireless network, and the latest product information is displayed on the screen of the electronic shelf label.

[0003] However, although the existing electronic price tags can also play advertising information at the same time as the price of the actual goods, the existing electronic price tags usually divide the advertising area in the screen area to display the advertising information, and the main content played is still the price information of the goods on sale. This advertising method leads to limited product information and poor advertising effect. At the same time, the advertising information of the advertising products displayed in the electronic price tags needs to be prepared in advance before being put on the electronic price tags. However, when the advertising information of the advertising products is put on the electronic price tags, the price of the advertising products changes, and the advertising information prepared in advance needs to be modified, resulting in the inability to put the advertising information on the electronic price tags in time. At the same time, if the advertising information is not modified and is directly put, errors will occur in the advertising information. Summary of the invention

[0004] In view of the above problems, the present application provides a marketing information delivery and display method and an information display screen system to solve the problem that some electronic price tags divide the screen into a small area to play advertising information, but the displayed advertising information is limited and the advertising effect is poor. That is, when the advertisement of the advertising product is delivered to the electronic price tag, the price information changes and the advertising information needs to be modified, so that the advertising information cannot be delivered in time.

[0005] To achieve the above object, the inventor provides a marketing information delivery and display method, comprising the following steps:

[0006] Get the current price of the advertised product;

[0007] Add the current price of the advertisement product to the preset positions of the first advertisement template image and the second advertisement template corresponding to the advertisement product to obtain the first advertisement image and the second advertisement image;

[0008] Sending the obtained first advertising picture and second advertising picture to the electronic price tag;

[0009] Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0010] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0011] After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0012] In some embodiments, the following steps are also included:

[0013] Get the real-time price of the advertised product in real time;

[0014] Determine whether the current price of the advertised product is consistent with the price information in the first advertisement picture and the second advertisement picture corresponding to the advertised product;

[0015] If they are inconsistent, the current price of the advertised product is inserted at the preset position in the first advertisement template image and the second advertisement template image to obtain a new first advertisement image and a new second advertisement image, and replace the original first advertisement image and the second advertisement image in the electronic price tag.

[0016] In some embodiments, the following steps are also included:

[0017] Marketing information of multiple advertising products can be played randomly or simultaneously between different electronic price tags in the same area.

[0018] In some embodiments, the price tag information also includes a traceability QR code.

[0019] In some embodiments, the following steps are also included:

[0020] The user's configuration template for the third interface is obtained, and the advertisement area and price tag area of ​​the third interface are generated according to the configuration template.

[0021] Another technical solution is provided, an information display screen system, comprising:

[0022] A server, the server being used to obtain the current price of the advertising product; add the current price of the advertising product to the preset positions of the first advertising template image and the second advertising template corresponding to the advertising product to obtain the first advertising image and the second advertising image; and send the obtained first advertising image and the second advertising image to the electronic price tag;

[0023] An electronic price tag, the electronic price tag is used to display a first interface on the price tag screen, and display the price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0024] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0025] After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0026] In some embodiments, the server is further used to obtain the real-time price of the advertising product in real time; determine whether the current price of the advertising product is consistent with the price information in the first advertising picture and the second advertising picture corresponding to it; if not, insert the current price of the advertising product at the preset position in the first advertising template picture and the second advertising template picture, obtain a new first advertising picture and a new second advertising picture, and send them to the electronic price tag;

[0027] The electronic price tag is also used to replace the original first advertising picture and the original second advertising picture when receiving new first advertising pictures and second advertising pictures of the advertising product sent by the server.

[0028] In some embodiments, the server is further configured to randomly play or synchronously play marketing information of multiple advertising products between different electronic price tags in the same area.

[0029] In some embodiments, the price tag information also includes a traceability QR code.

[0030] In some embodiments, the server is further used to obtain a configuration template for the third interface from the user, and generate an advertising area and a price tag area of ​​the third interface according to the configuration template.

[0031] Different from the prior art, the above technical solution, when the marketing information of the advertising product is delivered to the electronic price tag, the current price of the advertising product is obtained, and the obtained current price of the product is added to the first advertising template image and the second advertising template image corresponding to the advertising product, so as to obtain the first advertising image and the second advertising image of the advertising product, and then deliver it to the electronic price tag for display. The user only needs to upload the first advertising template image and the second advertising template image of the advertising product. When the marketing information of the product advertisement is delivered to the electronic price tag, the current price of the advertising product is obtained and added to the corresponding first advertising template image and the second advertising template image, and then delivered to the electronic price tag, so that the marketing information of the advertising product can be delivered to the electronic price tag in time, and at the same time, the problem of price delay when the electronic price tag displays the advertising product is avoided; and when the electronic price tag displays the information, The first interface is displayed on the price tag screen, and the price tag information of the current product, such as the price and product name, is displayed through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface in a dominant manner, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. A second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By dominating the display of the information of the advertising product during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0032] The above-mentioned records related to the invention content are only an overview of the technical solution of the present application. In order to enable ordinary technicians in the field to more clearly understand the technical solution of the present application, and then implement it according to the text of the specification and the contents recorded in the drawings, and to make the above-mentioned purpose and other purposes, features and advantages of the present application easier to understand, the following is an explanation in combination with the specific implementation mode and drawings of the present application. BRIEF DESCRIPTION OF THE DRAWINGS

[0033] The drawings are only used to illustrate the principles, implementation methods, applications, characteristics and effects of the specific embodiments of the present application and other related contents, and shall not be considered as limitations of the present application.

[0034] In the drawings of the specification:

[0035] Figure 1 A schematic diagram of a process of the marketing information delivery and display method described in the implementation method;

[0036] Figure 2 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0037] Figure 3 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0038] Figure 4 This is a schematic diagram of an effect of the electronic price tag in a specific implementation manner when displaying the first interface;

[0039] Figure 5 A structural schematic diagram of the information display screen system described in a specific implementation method.

[0040] The reference numerals in the above drawings are described as follows:

[0041] 210. Server,

[0042] 220. Electronic price tags. DETAILED DESCRIPTION

[0043] In order to explain in detail the possible application scenarios, technical principles, specific schemes that can be implemented, and the purposes and effects that can be achieved, the following is a detailed description of the specific embodiments listed in conjunction with the accompanying drawings. The embodiments described herein are only used to more clearly illustrate the technical solutions of the present application, and are therefore only used as examples, and cannot be used to limit the scope of protection of the present application.

[0044] Reference to "embodiment" herein means that the specific features, structures or characteristics described in conjunction with the embodiment may be included in at least one embodiment of the present application. The term "embodiment" appearing in various places in the specification does not necessarily refer to the same embodiment, nor does it particularly limit its independence or association with other embodiments. In principle, in the present application, as long as there is no technical contradiction or conflict, the various technical features mentioned in the embodiments can be combined in any way to form a corresponding implementable technical solution.

[0045] Unless otherwise defined, the technical terms used in this document have the same meanings as those generally understood by those skilled in the art to which this application belongs; the use of relevant terms in this document is only for describing specific embodiments and is not intended to limit this application.

[0046] In the description of this application, the term "and / or" is an expression used to describe the logical relationship between objects, indicating that three relationships may exist, for example, A and / or B, which means: A exists, B exists, and A and B exist at the same time. In addition, the character " / " in this article generally indicates that the objects before and after are in an "or" logical relationship.

[0047] In the present application, terms such as “first” and “second” are merely used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship of quantity, priority or sequence between these entities or operations.

[0048] Without further limitations, in this application, the words "include", "comprises", "has" or other similar expressions used in the sentences are intended to cover non-exclusive inclusion. These expressions do not exclude the presence of additional elements in the process, method or product including the elements, so that the process, method or product including a series of elements may include not only those limited elements, but also other elements not explicitly listed, or also include elements inherent to such process, method or product.

[0049] Similar to the understanding in the Examination Guidelines, in this application, expressions such as "greater than", "less than", "exceed" and the like are understood to exclude the number itself; expressions such as "above", "below", "within" and the like are understood to include the number itself. In addition, in the description of the embodiments of this application, "multiple" means more than two (including two), and similar expressions related to "multiple" are also understood in this way, such as "multiple groups", "multiple times", etc., unless otherwise clearly and specifically limited.

[0050] In the description of the embodiments of the present application, space-related expressions used, such as "center", "longitudinal", "lateral", "length", "width", "thickness", "up", "down", "front", "back", "left", "right", "vertical", "horizontal", "vertical", "top", "bottom", "inside", "outside", "clockwise", "counterclockwise", "axial", "radial", "circumferential", etc., indicate the orientation or position relationship based on the orientation or position relationship shown in the specific embodiments or drawings, and are only for the convenience of describing the specific embodiments of the present application or facilitating the reader's understanding, and do not indicate or imply that the referred device or component must have a specific position, a specific orientation, or be constructed or operated in a specific orientation, and therefore cannot be understood as a limitation on the embodiments of the present application.

[0051] Unless otherwise expressly specified or limited, in the description of the embodiments of the present application, the terms such as "install", "connect", "connect", "fix", "set", etc. used should be understood in a broad sense. For example, the "connection" can be a fixed connection, a detachable connection, or an integrated setting; it can be a mechanical connection, an electrical connection, or a communication connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium; it can be the internal connection of two elements or the interaction relationship between two elements. For technicians in the technical field to which the present application belongs, the specific meanings of the above terms in the embodiments of the present application can be understood according to the specific circumstances.

[0052] See also Figure 1 This embodiment provides a marketing information delivery and display method, comprising the following steps:

[0053] Step S110: obtaining the current price of the advertised product;

[0054] Step S120: adding the current price of the advertisement product to the preset positions of the first advertisement template image and the second advertisement template corresponding to the advertisement product, to obtain the first advertisement image and the second advertisement image;

[0055] Step S130: sending the obtained first advertising picture and second advertising picture to the electronic price tag;

[0056] Step S140: displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product;

[0057] Step S150: After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0058] Step S160: After a second preset time, the price tag screen jumps from the second interface to a third interface, the third interface including an advertisement area and a price tag area, the advertisement area displays a second advertisement image associated with the first advertisement image, the second advertisement image includes the brand and price information of the advertisement product, and the price tag area displays the price tag information of the current product;

[0059] Step S170: After the third preset time, the price tag screen jumps from the third interface to the first interface.

[0060] When the marketing information of the advertised product is delivered to the electronic price tag, the current price of the advertised product is obtained, and the obtained current price of the product is added to the first advertisement template image and the second advertisement template image corresponding to the advertised product, so as to obtain the first advertisement image and the second advertisement image of the advertised product, and then deliver it to the electronic price tag for display. The user only needs to upload the first advertisement template image and the second advertisement template image of the advertised product. When the marketing information of the product advertisement is delivered to the electronic price tag, the current price of the advertised product is obtained and added to the corresponding first advertisement template image and the second advertisement template image, and then deliver it to the electronic price tag, so that the marketing information of the advertised product can be delivered to the electronic price tag in time, and at the same time, the problem of price delay when the electronic price tag displays the advertised product is avoided; and when the electronic price tag displays the information, it is displayed on the price tag screen The first interface displays the price tag information of the current product, such as the price and product name, etc., through the first interface. Then, after the first time, the price tag screen of the electronic price tag switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface in a dominated screen, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. The second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By dominating the display of the information of the advertising product during the information display process of the electronic price tag information, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag can be improved.

[0061] Among them, the method of adding the price to the first advertising template image and the second advertising template image is: record the coordinates of the reserved positions for adding price information on the first advertising template image and the second advertising template image, and when adding the price information to the reserved positions of the first advertising template image and the second advertising template image, add the price information to the reserved positions of the first advertising template image and the second advertising template image according to the recorded coordinates.

[0062] like Figure 2 As shown, when the price tag screen displays the first interface, only the price tag information of the current product is displayed, such as Figure 3 As shown in FIG. 1 , when the price tag screen jumps to the second interface, the first advertising image of the advertising product is displayed on the screen; Figure 4 As shown, when the price tag screen jumps to the third interface, the brand and price of the advertised product are displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area.

[0063] In some embodiments, the following steps are also included:

[0064] Get the real-time price of the advertised product in real time;

[0065] Determine whether the current price of the advertised product is consistent with the price information in the first advertisement picture and the second advertisement picture corresponding to the advertised product;

[0066] If they are inconsistent, the current price of the advertised product is inserted at the preset position in the first advertisement template image and the second advertisement template image to obtain a new first advertisement image and a new second advertisement image, and replace the original first advertisement image and the second advertisement image in the electronic price tag.

[0067] In order to avoid the delay of the price of the advertising product displayed on the electronic price tag due to the change of the price of the advertising product when the electronic price tag is displaying the marketing information of the advertising product, the real-time price of the advertising product is obtained in real time to determine whether the current price of the advertising product is consistent with the price information in the first advertising picture and the second advertising picture corresponding to it. If not, the current price of the advertising product is inserted into the preset position of the first advertising template picture and the second advertising template picture to obtain a new first advertising picture and a second advertising picture, and then the new first advertising picture and the second advertising picture of the advertising product replace the original first advertising picture and the second advertising picture in the electronic price tag. This allows the electronic price tag to accurately display the price information of the product when displaying the product advertising information, avoiding the occurrence of price delays.

[0068] In some embodiments, the following steps are also included:

[0069] Marketing information of multiple advertising products can be played randomly or simultaneously between different electronic price tags in the same area.

[0070] By randomly playing or synchronously playing the marketing information of multiple advertising products between different electronic price tags in the same area, multiple marketing information can be delivered. Specifically, random play or synchronous play includes sequential synchronous play, random synchronous play, sequential random play and random random play; sequential synchronous play means that all electronic price tags are played at the same time, and the play order is the arrangement order of each dominating screen combination; random synchronous play means that all electronic price tags are played at the same time, and the play content is randomly selected from each dominating screen combination, wherein the play probability is equal probability play; sequential random play means that the dominating screen combination will not be played synchronously at the same time, but the electronic price tags and the electronic price tags are staggered, and the played dominating screen combination is also cycled according to the arrangement order; random play means that the electronic price tags play the dominating screen combination will not be played synchronously at the same time, but the electronic price tags and the electronic price tags are staggered, and the played content is also randomly selected from multiple dominating screen combinations, and the play probability is equal probability play.

[0071] In some embodiments, the price tag information also includes a traceability QR code. By setting the traceability QR code in the price tag information, the user can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0072] In some embodiments, the following steps are also included:

[0073] The user's configuration template for the third interface is obtained, and the advertisement area and price tag area of ​​the third interface are generated according to the configuration template.

[0074] Users can configure the display effect of the third interface and obtain a configuration template, such as the display size of the advertising area and the price tag area, the configuration of the display information of the current product in the price tag area, etc. After the user configures the configuration template of the third interface, the advertising area and the price tag area of ​​the third interface are generated according to the configuration template. When the electronic price tag switches to the third interface, it can be displayed according to the user's configuration, realizing flexible management of screen-dominating marketing.

[0075] See also Figure 5 , an information display screen system, comprising:

[0076] Server 210, the server 210 is used to obtain the current price of the advertising product; add the current price of the advertising product to the preset positions of the first advertising template image and the second advertising template corresponding to the advertising product to obtain the first advertising image and the second advertising image; send the obtained first advertising image and the second advertising image to the electronic price tag 220;

[0077] An electronic price tag 220, the electronic price tag 220 is used to display a first interface on the price tag screen, and to display the price tag information of the current product on the first interface, the price tag information including the name and price of the current product;

[0078] After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product;

[0079] After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

[0080] When the server 210 delivers the marketing information of the advertising product to the electronic price tag 220, the current price of the advertising product is obtained, and the obtained current price of the product is added to the first advertising template image and the second advertising template image corresponding to the advertising product, so as to obtain the first advertising image and the second advertising image of the advertising product, and then deliver it to the electronic price tag 220 for display. The user only needs to upload the first advertising template image and the second advertising template image of the advertising product. When the marketing information of the product advertisement is delivered to the electronic price tag 220, the current price of the advertising product is obtained and added to the corresponding first advertising template image and the second advertising template image, and then delivered to the electronic price tag 220, so that the marketing information of the advertising product can be delivered to the electronic price tag 220 in time, and at the same time, the problem of price delay when the electronic price tag 220 displays the advertising product is avoided; and when the electronic price tag 220 displays the information, The first interface is displayed on the price tag screen, and the price tag information of the current product, such as the price and product name, is displayed through the first interface. Then, after the first time, the price tag screen of the electronic price tag 220 switches from the first interface to the second interface, and the first advertising image of the advertising product is displayed on the second interface, that is, the advertising information of the advertising product is displayed in full screen on the price tag screen. After the second preset time, the price tag screen of the electronic price tag 220 switches from the second interface to the third interface, and the third interface is divided into an advertising area and a price tag area. The second advertising image associated with the first advertising image displayed on the second interface is displayed in the advertising area, and the price tag information of the current product is displayed in the price tag area. By displaying the information of the advertising product on the screen during the information display process of the electronic price tag 220, more information of the advertising product can be displayed, the advertising effect can be improved, and the use value of the electronic price tag 220 can be improved.

[0081] In some embodiments, the server 210 is further used to obtain the real-time price of the advertising product in real time; determine whether the current price of the advertising product is consistent with the price information in the first advertising picture and the second advertising picture corresponding to it; if not, insert the current price of the advertising product at the preset position in the first advertising template picture and the second advertising template picture, obtain a new first advertising picture and a new second advertising picture, and send them to the electronic price tag 220;

[0082] The electronic price tag 220 is also used to replace the original first advertising picture and the original second advertising picture when receiving the new first advertising picture and the second advertising picture of the advertising product sent by the server 210.

[0083] In order to avoid the delay of the price of the advertising product displayed by the electronic price tag 220 due to the change of the price of the advertising product when the electronic price tag 220 is displaying the marketing information of the advertising product, the real-time price of the advertising product is obtained in real time through the server 210, and it is determined whether the current price of the advertising product is consistent with the price information in the first advertising picture and the second advertising picture corresponding to it. If it is inconsistent, the current price of the advertising product is inserted at the preset position in the first advertising template picture and the second advertising template picture to obtain a new first advertising picture and the second advertising picture, and then the new first advertising picture and the second advertising picture of the advertising product replace the original first advertising picture and the second advertising picture in the electronic price tag 220. When the electronic price tag 220 displays the product advertising information, it can accurately display the price information of the product and avoid the occurrence of price delays.

[0084] In some embodiments, the server 210 is further configured to randomly play or synchronously play marketing information of multiple advertising products between different electronic price tags 220 in the same area.

[0085] By randomly playing or synchronously playing the marketing information of multiple advertising products between different electronic price tags 220 in the same area, multiple marketing information can be delivered. Specifically, random play or synchronous play includes sequential synchronous play, random synchronous play, sequential random play and random random play; sequential synchronous play means that all electronic price tags 220 play at the same time, and the play order is the arrangement order of each dominating screen combination; random synchronous play means that all electronic price tags 220 play at the same time, and the play content is randomly selected from each dominating screen combination, wherein the play probability is equal probability play; sequential random play means that the dominating screen combination will not be played synchronously at the same time, but the electronic price tags 220 and the electronic price tags 220 adopt a staggered play form, and the played dominating screen combination is also circulated according to the arrangement order; random play means that the electronic price tags 220 play the dominating screen combination will not be played synchronously at the same time, but the electronic price tags 220 and the electronic price tags 220 adopt a staggered play form, and the played content is also randomly selected from multiple dominating screen combinations, and the play probability is equal probability play.

[0086] In some embodiments, the price tag information also includes a traceability QR code. By setting the traceability QR code in the price tag information, the user can obtain the traceability information of the displayed product by scanning the QR code, trace the product, and learn more about the displayed product.

[0087] In some embodiments, the server 210 is further configured to obtain a configuration template for the third interface from a user, and generate an advertising area and a price tag area of ​​the third interface according to the configuration template.

[0088] The user can configure the display effect of the third interface through the server 210 and obtain a configuration template, such as the display size of the advertising area and the price tag area, the configuration of the display information of the current product in the price tag area, etc. After the user configures the configuration template of the third interface, the advertising area and the price tag area of ​​the third interface are generated according to the configuration template. When the electronic price tag 220 switches to the third interface, it can be displayed according to the user's configuration, thereby realizing flexible management of screen-dominating marketing.

[0089] Finally, it should be noted that although the above embodiments have been described in the specification and drawings of this application, this does not limit the scope of patent protection of this application. All technical solutions generated by replacing or modifying equivalent structures or equivalent processes based on the essential concept of this application using the contents recorded in the specification and drawings of this application, as well as directly or indirectly implementing the technical solutions of the above embodiments in other related technical fields, are included in the scope of patent protection of this application.

Claims

1. A marketing information delivery and display method, characterized in that: The following steps are involved: Get the current price of the advertised product; Add the current price of the advertisement product to the preset positions of the first advertisement template image and the second advertisement template corresponding to the advertisement product to obtain the first advertisement image and the second advertisement image; Sending the obtained first advertising picture and second advertising picture to the electronic price tag; Displaying a first interface on the price tag screen, and displaying price tag information of the current product on the first interface, wherein the price tag information includes the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

2. The marketing information delivery and display method according to claim 1, characterized in that: The following steps are also included: Get the real-time price of the advertised product in real time; Determine whether the current price of the advertised product is consistent with the price information in the first advertisement picture and the second advertisement picture corresponding to the advertised product; If they are inconsistent, the current price of the advertised product is inserted at the preset position in the first advertisement template image and the second advertisement template image to obtain a new first advertisement image and a new second advertisement image, and replace the original first advertisement image and the second advertisement image in the electronic price tag.

3. The marketing information delivery and display method according to claim 1, characterized in that: The following steps are also included: Marketing information of multiple advertising products can be played randomly or simultaneously between different electronic price tags in the same area.

4. The marketing information delivery and display method according to claim 1, characterized in that: The price tag information also includes a traceability QR code.

5. The marketing information delivery and display method according to claim 1, characterized in that: The following steps are also included: The user's configuration template for the third interface is obtained, and the advertisement area and price tag area of ​​the third interface are generated according to the configuration template.

6. An information display screen system, characterized in that: include: A server, the server being used to obtain the current price of the advertised product; Add the current price of the advertising product to the preset positions of the first advertising template image and the second advertising template corresponding to the advertising product to obtain the first advertising image and the second advertising image; send the obtained first advertising image and the second advertising image to the electronic price tag; An electronic price tag, the electronic price tag is used to display a first interface on the price tag screen, and display the price tag information of the current product on the first interface, the price tag information including the name and price of the current product; After a first preset time, the price tag screen jumps from the first interface to the second interface, and the first advertising picture is displayed on the second interface, wherein the first advertising picture includes an advertising picture, a product picture, and brand and price information of the advertised product; After the second preset time, the price tag screen jumps from the second interface to the third interface, and the third interface includes an advertising area and a price tag area. The advertising area displays a second advertising picture associated with the first advertising picture, and the second advertising picture includes the brand and price information of the advertised product. The price tag area displays the price tag information of the current product.

7. The information display screen system according to claim 6, characterized in that: The server is also used to obtain the real-time price of the advertising product in real time; determine whether the current price of the advertising product is consistent with the price information in the first advertising picture and the second advertising picture corresponding to it; if not, insert the current price of the advertising product at the preset position in the first advertising template picture and the second advertising template picture, obtain a new first advertising picture and a new second advertising picture, and send them to the electronic price tag; The electronic price tag is also used to replace the original first advertising picture and the original second advertising picture when receiving new first advertising pictures and second advertising pictures of the advertising product sent by the server.

8. The information display screen system according to claim 6, characterized in that: The server is also used to configure the marketing information of multiple advertising products to be played randomly or synchronously between different electronic price tags in the same area.

9. The information display screen system according to claim 6, characterized in that: The price tag information also includes a traceability QR code.

10. The information display screen system according to claim 6, characterized in that: The server is also used to obtain a configuration template for the third interface from the user, and generate an advertisement area and a price tag area of ​​the third interface according to the configuration template.

Images