SEO intelligent marketing system and method

Abstract

The present invention discloses an SEO intelligent marketing system, including an SEO intelligent marketing information interaction window and an SEO intelligent marketing element database, wherein the SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module; further disclosed is an SEO intelligent marketing method based on the SEO intelligent marketing system, which can convert the steps of SEO optimization marketing into digital online processing, and solve the current problems of slow optimization speed, low efficiency and long cycle.

Description

Technical Field

[0001] The present application relates to the technical field of website building and optimization, in particular to SEO intelligent marketing systems and methods. Background Art

[0002] As the scale of cross-border trade gradually grows, cross-border independent sites are a common way for Chinese sellers to export trade. The SEO optimization of independent sites is a traditional manual offline process operation, which is complicated, long and inefficient. Usually, website builders go to the corresponding site data monitoring platform to view the data of a single site, and manually switch and compare different sites; then use the keyword planner to manually plan, and store it in Excel after the planning is completed. The keyword expansion is based on personal experience, and there is no standard specification to rely on. The expanded keywords also need to manually query the search volume, and the corresponding relationship between the keywords and the website pages needs to be manually maintained; then visit various websites to screen and plan the topics of keyword pages. The planned topics need to be manually registered in the document for use in subsequent site construction; it is necessary to record the different keywords assigned to the corresponding pages in Excel, and manually copy the keywords to the search engine to check whether the content of the keywords matches the assigned pages; finally, manually plan the Title and Description of the website page in Excel, and manually calculate the number of characters in TD after the planning is completed, and fill the page TD into the corresponding web page. The entire industry urgently needs to improve efficiency, speed up optimization, shorten the website construction and optimization cycle, and keep the SEO optimization effect of the website at a high level. Summary of the invention

[0003] In order to solve certain technical problems existing in the prior art, this application proposes an SEO intelligent marketing system and method, which can transform the steps of SEO optimization marketing into digital online processing, and solve the current problems of slow optimization speed, low efficiency and long cycle.

[0004] In order to solve the above-mentioned existing technical problems, the purpose of this application is achieved by adopting the following technical solutions: SEO intelligent marketing system, including an SEO intelligent marketing information interaction window, and an SEO intelligent marketing element database. The SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module.

[0005] Preferably, the customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database.

[0006] Preferably, the keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail word database, and an external keyword expansion service docking port; the keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database.

[0007] Preferably, the page topic planning module includes an external page topic strategy docking port and a page topic database.

[0008] Preferably, the page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database.

[0009] The SEO intelligent marketing method is based on the SEO intelligent marketing system, wherein the SEO intelligent marketing system includes an SEO intelligent marketing information interaction window and an SEO intelligent marketing element database, wherein the SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module, and includes the following steps:

[0010] (1) Users enter basic customer information through the SEO intelligent marketing information interaction window;

[0011] (2) Users enter customer website optimization information through the SEO intelligent marketing information interaction window;

[0012] (3) The competitor site data tracking and analysis module calls external site data analysis tools to obtain competitor site traffic access data and search engine result data, competitor site SEO optimization analysis results, industry analysis data, and competitor analysis summary;

[0013] (4) The keyword preliminary selection module calls an external keyword planning service to plan keywords based on the website title information, query the keyword search volume, expand the keywords, and automatically filter out keywords that do not meet the requirements;

[0014] (5) The page topic planning module calls the external data analysis port for topic planning, and supports manual topic editing and content filling;

[0015] (6) The keyword map module systematically presents the relationship between keywords and various types of pages, and supports manual adjustment; it calls external search ports to query images corresponding to keywords, making it easier for users to compare the relevance of keywords and pages;

[0016] (7) The page TD writing module calls the external data port, generates the Title and Description that match the corresponding page according to the rules, and automatically calculates the number of characters in the Title and Description.

[0017] Preferably, the customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database, and the step (1) enters the customer's basic information and stores it in the customer information database, the industry and business information database, and the product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database, and the step (2) enters the customer's website optimization information and stores it in the project docking information database, the competitor information database, and the customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database, and the step (3) calls an external site data analysis tool to obtain the traffic access data and search engine result data of the competitor site, and the competitor site SEO optimization analysis results are stored in the competitor site report database, the obtained industry analysis database is stored in the industry analysis database, and the obtained competitor analysis summary is stored in the competitor analysis summary database.

[0018] Preferably, the keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail keyword database, and an external keyword expansion service docking port. Step (4) calls the external keyword planning service and expansion service to obtain keywords that are stored in the keyword management database, the keyword expansion rules entered by the user are stored in the keyword expansion rule configuration database, the keyword filtering rules are stored in the keyword filtering configuration database, and the long-tail keywords are stored in the long-tail keyword data. The keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database. Step (6) calls the external keyword image search port and determines the relevance between the keyword and the page and stores it in the keyword and page association relationship database.

[0019] Preferably, the page topic planning module includes an external page topic strategy docking port and a page topic database, and the topics obtained by calling the external page topic strategy docking port for planning in step (5) are stored in the page topic database.

[0020] Preferably, the page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database. Step (7) calls the external data port to generate a Title and Description matching the corresponding page according to the rules and store them in the page TD database.

[0021] Compared with the prior art, the beneficial effect of the present invention is that the SEO intelligent marketing system and method using the above technical solution can convert the steps of SEO optimization marketing into digital online processing, solve the current problems of slow optimization speed, low efficiency and long cycle, and maintain the SEO optimization effect of the website at a high level. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] Figure 1 It is a schematic diagram of the process of the present invention;

[0023] Figure 2 It is a flow chart of the customer information management module in the present invention;

[0024] Figure 3 This is a flow chart of the website optimization data management module in the present invention;

[0025] Figure 4 It is a flow chart of the competitor site data tracking and analysis module in the present invention;

[0026] Figure 5This is a flow chart of the page topic planning module in the present invention;

[0027] Figure 6 It is a flow chart of the page TD generation module in the present invention. DETAILED DESCRIPTION

[0028] Below, the present application is further described in conjunction with the accompanying drawings and specific implementation methods. It should be noted that, under the premise of no conflict, the various embodiments or technical features described below can be arbitrarily combined to form a new embodiment.

[0029] like Figures 1 to 6 As shown, the SEO intelligent marketing system includes an SEO intelligent marketing information interaction window and an SEO intelligent marketing element database. The SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module.

[0030] The customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database.

[0031] The keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail word database, and an external keyword expansion service docking port; the keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database. Among them, the keyword expansion rule database supports the following rules for configuration: ① the full name or abbreviation of the core word ② the alias of the core word ③ the keywords with different spellings of the core word, ③ the core word and its full name, abbreviation, and related issues in the search results of the keyword ④ the drop-down box prompt content in the Google search of the core word itself ⑤ the Title of the Google search results of the core word itself ⑥ other searches on the Google search results page of the core word itself ⑦ the combination of the core word and the long-tail word ⑧ the abbreviation / full name / alias / other spellings of the core word and the combination of the long-tail word. In the keyword filtering rule configuration database, the rules that support configuration are: ① superlatives (such as best, highest, -est, biggest, etc.) ② words related to years (such as 2025, 2024, 2023, etc.) ③ words related to countries and regions (Afghanistan, Albania, Algeria, Andorra, Angola, Antigua and Barbuda, etc.) ④ other custom words. The long-tail word configuration database classifies long-tail words into price words, manufacturer words, topic words, feature words, and file resource words, and supports detailed management of long-tail words; the keyword map layout module supports calling external search interfaces to query keyword images and page information comparisons to assist in comparing the relevance of keywords and pages; quickly remove keywords that do not match the page to ensure the relevance of keywords and pages.

[0032] The page topic planning module includes an external page topic strategy docking port and a page topic database.

[0033] The page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database. The TD rule database configuration includes: Title character length interval configuration, Description character length interval configuration. Title rule configuration for different pages, prompt configuration for different page Descriptions; the call to action configuration rule supports configuration for the home page, product general page, product category page, product detail page, blog collection & blog details.

[0034] The SEO intelligent marketing method is based on the SEO intelligent marketing system, wherein the SEO intelligent marketing system includes an SEO intelligent marketing information interaction window and an SEO intelligent marketing element database, wherein the SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module, and includes the following steps:

[0035] (1) Users enter basic customer information through the SEO intelligent marketing information interaction window;

[0036] (2) Users enter customer website optimization information through the SEO intelligent marketing information interaction window;

[0037] (3) The competitor site data tracking and analysis module calls external site data analysis tools to obtain competitor site traffic access data and search engine result data, competitor site SEO optimization analysis results, industry analysis data, and competitor analysis summary;

[0038] (4) The keyword preliminary selection module calls the external keyword planning service to plan keywords according to the website title information, queries the keyword search volume, expands the keywords, and automatically filters out keywords that do not meet the requirements; the keyword preliminary selection module uses the keyword expansion rules configured by the user (the configurable selected expansion rules are: ① the full name or abbreviation of the core word ② the alias of the core word ③ the keywords with different spellings of the core word, ③ the core word and its full name, abbreviation, and related questions in the search results of the keyword ④ the drop-down box prompt content in the Google search of the core word itself ⑤ the title of the Google search result of the core word itself ⑥ other searches on the Google search result page of the core word itself ⑦ the combination of the core word and the long-tail word ⑧ the abbreviation / full name / alias / other spellings of the core word and the combination of the long-tail word), keyword filtering rules (① superlatives (such as best, highest, -est, biggest, etc.) ② words related to the year (such as 2025, 2024, 2023, etc.) ③ words related to the country and region (Afghanistan, Albania, Algeria, Andorra, Angola, Antigua and Barbuda, etc.) andBarbuda, etc.) ④ Other custom words), long-tail words (price words, manufacturer words, topic words, feature words, file resource words), call external keyword planning services to plan and expand keywords and query the search volume of keywords, and automatically filter out keywords that do not meet the requirements;

[0039] (5) The page topic planning module calls the external data analysis port for topic planning, and supports manual topic editing and content filling;

[0040] (6) The keyword map module systematically presents the relationship between keywords and various types of pages, and supports manual adjustment; it calls external search ports to query images corresponding to keywords, making it easier for users to compare the relevance of keywords and pages;

[0041] (7) The page TD writing module calls the external data port, generates the Title and Description that match the corresponding page according to the rules, and automatically calculates the number of characters in the Title and Description. In the page TD writing module, after the user configures the TD rules (Title character length range, Description character length range, Title rules for different pages, AI prompts for different page Descriptions) and the call to action for different pages, the system can call the external data port and generate multiple Titles that match the corresponding page according to the rules. The user can select one Title, and can also modify or regenerate it; the system will continue to generate 3 page Descriptions based on the Title selected by the user. The user can select one Description, and can also modify or regenerate it; and finally splice it with the call to action. The system will automatically calculate the number of characters in the Title and Description to help users control the number of characters within a reasonable length range.

[0042] The TD writing module can speed up the optimization process, shorten the website building and optimization cycle, and maintain the website's SEO optimization effect at a high level. At the same time, it reduces the requirements for website building work experience, lowers the threshold for optimization personnel, and thus reduces labor costs.

[0043] The customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database. The step (1) enters the customer's basic information and stores it in the customer information database, the industry and business information database, and the product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database; the step (2) enters the customer's website optimization information and stores it in the project docking information database, the competitor information database, and the customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database; the step (3) calls the external site data analysis tool semrush API to obtain the traffic access data and search engine result data of the competitor site, calls the AI ​​external port to obtain the competitor site SEO optimization analysis results and stores them in the competitor site report database, calls the AI ​​external port to obtain the industry analysis database and stores the competitor analysis summary in the competitor analysis summary database.

[0044] The keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail keyword database, and an external keyword expansion service docking port. Step (4) calls the external keyword planning service Google keywords planner and the keywords obtained by the expansion service are stored in the keyword management database, the keyword expansion rules entered by the user are stored in the keyword expansion rule configuration database, the keyword filtering rules are stored in the keyword filtering configuration database, and the long-tail words are stored in the long-tail word data. The keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database. Step (6) calls the external keyword image search port and stores the correlation between the keyword and the page manually judged by the user in the keyword and page association relationship database.

[0045] The page topic planning module includes an external page topic strategy docking port and a page topic database. In step (5), the topics obtained by calling the external page topic strategy docking port Google search API for planning are stored in the page topic database.

[0046] The page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database. Step (7) calls an external data port AI tool to generate a Title and Description matching the corresponding page according to the rules and store them in the page TD database.

[0047] The above-mentioned implementation modes are only preferred implementation modes of the present application and cannot be used to limit the scope of protection of the present application. Any non-substantial changes and substitutions made by technicians in this field on the basis of the present application shall fall within the scope of protection required by the present application.

Claims

1. SEO intelligent marketing system, characterized by: It includes an SEO intelligent marketing information interaction window and an SEO intelligent marketing element database. The SEO intelligent marketing element database includes a customer information management module, a website optimization information management module, a competitor site data tracking and analysis module, a keyword preliminary selection module, a page topic planning module, a keyword map layout module, and a page TD generation module. The keyword map layout module supports calling an external search interface to query keyword images and page information comparison to assist in comparing the relevance of keywords and pages; Quickly remove keywords that do not match the page to ensure the relevance of the keywords to the page.

2. The SEO intelligent marketing system according to claim 1, characterized in that: The customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database.

3. The SEO intelligent marketing system according to claim 1, characterized in that: The keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail word database, and an external keyword expansion service docking port; The keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database.

4. The SEO intelligent marketing system according to claim 1, characterized in that: The page topic planning module includes an external page topic strategy docking port and a page topic database.

5. The SEO intelligent marketing system according to claim 1, characterized in that: The page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database.

6. SEO intelligent marketing method, based on SEO intelligent marketing system, the SEO intelligent marketing system includes SEO intelligent marketing information interaction window, SEO intelligent marketing element database, the SEO intelligent marketing element database includes customer information management module, website optimization information management module, competitor site data tracking and analysis module, keyword preliminary selection module, page topic planning module, keyword map layout module, page TD generation module, characterized by: The following steps are involved: (1) The user enters basic customer information through the SEO intelligent marketing information interaction window; (2) Users enter customer website optimization information through the SEO intelligent marketing information interaction window; (3) The competitor site data tracking and analysis module calls external site data analysis tools to obtain competitor site traffic access data and search engine result data, competitor site SEO optimization analysis results, industry analysis data, and competitor analysis summary; (4) The keyword preliminary selection module calls an external keyword planning service to plan keywords based on the website title information, query the keyword search volume, expand the keywords, and automatically filter out keywords that do not meet the requirements; (5) The page topic planning module calls the external data analysis port for topic planning, and supports manual topic editing and content filling; (6) The keyword map layout module systematically presents the relationship between keywords and various types of pages, and supports manual adjustment; Call external search ports to query images corresponding to keywords, so that users can compare the relevance of keywords and pages; (7) The page TD generation module calls the external data port, generates a title and description that matches the corresponding page according to the rules, and automatically calculates the number of characters in the title and description.

7. The SEO intelligent marketing method according to claim 6, characterized in that: The customer information management module includes a customer information database, an industry and business information database, and a product and transaction information database. The step (1) enters the customer's basic information and stores it in the customer information database, the industry and business information database, and the product and transaction information database; the website optimization information management module includes a project docking information database, a competitor information database, and a customer social media information database. The step (2) enters the customer's website optimization information and stores it in the project docking information database, the competitor information database, and the customer social media information database; the competitor site data tracking and analysis module includes an external data service docking port, a competitor site report database, an industry analysis database, and a competitor analysis summary database. The step (3) calls an external site data analysis tool to obtain the traffic access data and search engine result data of the competitor site, and the competitor site SEO optimization analysis results are stored in the competitor site report database, the obtained industry analysis database is stored in the industry analysis database, and the obtained competitor analysis summary is stored in the competitor analysis summary database.

8. The SEO intelligent marketing method according to claim 6, characterized in that: The keyword preliminary selection module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, a keyword filtering rule configuration database, a long-tail keyword database, and an external keyword expansion service docking port. Step (4) calls the external keyword planning service and expansion service to obtain keywords and stores them in the keyword management database, the keyword expansion rules entered by the user are stored in the keyword expansion rule configuration database, the keyword filtering rules are stored in the keyword filtering configuration database, and the long-tail keywords are stored in the long-tail keyword data. The keyword map layout module includes an external keyword planning service docking port, a keyword management database, a keyword expansion rule configuration database, an external keyword expansion service docking port, an external keyword image search docking port, and a keyword and page association relationship database. Step (6) calls the external keyword image search port and determines the relevance between the keyword and the page and stores it in the keyword and page association relationship database.

9. The SEO intelligent marketing method according to claim 6, characterized in that: The page topic planning module includes an external page topic strategy docking port and a page topic database. In step (5), the topics obtained by calling the external page topic strategy docking port for planning are stored in the page topic database.

10. The SEO intelligent marketing method according to claim 6, characterized in that: The page TD generation module includes a page TD rule database, a call to action database, a keyword search volume query docking port, an external TD generation port, and a page TD database. Step (7) calls the external data port to generate a title and description matching the corresponding page according to the rules and stores them in the page TD database.

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