Advertisement marketing effect analysis device based on full life cycle of advertisement

Abstract

The invention discloses an advertisement marketing effect analysis device based on an advertisement full life cycle. The device comprises a first recording module for recording the corresponding relationship between the first equipment number and the advertisement platform and the advertisement strategy; the acquisition module is used for acquiring a second equipment number corresponding to the downloading and opening behavior of the user; the matching module is used for matching the second equipment number with all recorded first equipment numbers; the binding module is used for binding a login account of the user with the second equipment number by the service background after monitoring that the user logs in the popularization application; the second recording module is used for recording commodity orders of each login account in a preset time period; the establishing module is used for establishing a corresponding relationship between the commodity order and the recorded advertisement platform and advertisement strategy; and the return module is used for returning commodity orders corresponding to different advertisement platforms with different advertisement strategies according to the query conditions, and carrying out marketing effect analysis on the commodity orders.

Description

This application is a divisional application based on a patent application with an application date of February 3, 2021, application number 202110157216.9, and invention name “Method and system for advertising marketing effectiveness analysis based on the entire life cycle of advertising”. Technical Field

[0001] The present application relates to the field of pharmaceutical marketing technology, and more specifically, to a method, device and system for analyzing advertising marketing effectiveness based on the entire life cycle of advertising. Background Art

[0002] At present, in order to increase the sales of pharmaceutical products, the marketing departments of various organizations advertise on various advertising platforms to attract users to browse, download, and place orders. Then the service background records and analyzes user data to obtain the marketing effect, and determines whether the marketing plan needs to be adjusted and how to adjust it based on the marketing effect.

[0003] In the existing related technologies, the service background records and analyzes user data and obtains marketing results in the following way: the device number information brought by each advertising platform is simply recorded. If the user downloads and opens the application, the device number information is matched with the device number brought by the advertising platform. If they match, it means that the device comes from the advertising platform. The marketing department then obtains the marketing effect based on bi big data analysis.

[0004] When the inventor applied the above-mentioned related technologies to analyze the advertising and marketing effects of pharmaceutical products, he found that the related technologies had at least the following defects: 1) The service backend connection was relatively rough, and it was impossible to accurately analyze the marketing effects. 2) Data analysis was delayed, and the marketing effects were not real-time. The data analysis department usually produced data reports for the previous day the next day. Summary of the invention

[0005] The main purpose of this application is to provide a method, device and system for analyzing the advertising and marketing effectiveness based on the entire life cycle of the advertisement, so as to solve at least one defect existing in the related technology when analyzing the advertising and marketing effectiveness of pharmaceutical products.

[0006] In order to achieve the above-mentioned purpose, according to the first aspect of the present application, a method for analyzing advertising marketing effectiveness based on the entire life cycle of advertising is provided.

[0007] The method for analyzing the advertising marketing effect based on the entire advertising life cycle according to the present application includes:

[0008] After monitoring the user's behavior of browsing advertisements, the service backend obtains the first device number, the advertising platform, and the advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and the advertising strategy;

[0009] After monitoring that a user downloads and opens the promoted app, the service backend obtains the second device number corresponding to the user's download and opening behavior;

[0010] Matching the second device number with all recorded first device numbers;

[0011] If there is a first device number that matches the second device number, after monitoring that the user logs into the promoted application, the service backend binds the user's login account with the second device number;

[0012] Record the merchandise orders of each login account within a preset period of time;

[0013] Establish the correspondence between product orders and recorded advertising platforms and advertising strategies;

[0014] Based on the query conditions, the corresponding product orders of different advertising strategies and different advertising platforms are returned, and the marketing effect analysis is carried out based on this.

[0015] Optionally, recording the commodity orders of each login account within a preset time period separately includes:

[0016] Set up scheduled tasks;

[0017] Collect the product orders of each login account within the preset time period through scheduled tasks.

[0018] Optionally, the establishing of a correspondence between the commodity order and the recorded advertising platform and advertising strategy includes:

[0019] Obtaining the correspondence between the product order and the login account and the binding relationship between the login account and the second device number;

[0020] Determine the correspondence between the product order and the second device according to the correspondence between the product order and the login account and the binding relationship;

[0021] A correspondence is established between the advertising platform and advertising strategy corresponding to the first device number that matches the second device number, and the commodity order corresponding to the second device.

[0022] Optionally, if there is a first device number matching the second device number, the method further includes:

[0023] determining that the promotional reference is activated; and,

[0024] Send activation information back to the advertising platform.

[0025] Optionally, after establishing the correspondence between the product order and the recorded advertising platform and advertising strategy, the method further includes:

[0026] According to the correspondence between the product order and the recorded advertising platform and advertising strategy, the product order and payment information are sent back to the corresponding advertising platform.

[0027] Optionally, the promotional application is an application for pharmaceutical products.

[0028] In order to achieve the above-mentioned purpose, according to the second aspect of the present application, another device for analyzing advertising marketing effectiveness based on the entire life cycle of advertising is provided.

[0029] The device for analyzing the advertising marketing effect based on the entire advertising life cycle according to the present application includes:

[0030] The first recording module, after the application monitors the user's behavior of browsing advertisements, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy;

[0031] An acquisition module is used to monitor that after a user downloads and opens the promoted application, the service backend acquires the second device number corresponding to the user's download and opening behavior;

[0032] A matching module, used for matching the second device number with all recorded first device numbers;

[0033] A binding module, for binding the user's login account with the second device number after monitoring the user's login to the promoted application if there is a first device number matching the second device number;

[0034] The second recording module is used to record the commodity orders of each login account within a preset time period;

[0035] Establish a module for establishing a correspondence between product orders and recorded advertising platforms and advertising strategies;

[0036] The return module is used to return the product orders corresponding to different advertising strategies and different advertising platforms according to the query conditions, and use this to analyze the marketing effect.

[0037] Optionally, the second recording module includes:

[0038] Setting unit, used to set scheduled tasks;

[0039] The collection unit is used to collect the commodity orders of each login account within a preset time period through a scheduled task.

[0040] Optionally, the establishing module includes:

[0041] An acquisition unit, used to acquire the correspondence between the commodity order and the login account and the binding relationship between the login account and the second device number;

[0042] a determining unit, configured to determine a corresponding relationship between the commodity order and the second device according to the corresponding relationship between the commodity order and the login account and the binding relationship;

[0043] The establishing unit is used to establish a corresponding relationship between the advertising platform and the advertising strategy corresponding to the first device number matching the second device number, and the commodity order corresponding to the second device.

[0044] Optionally, the device further comprises:

[0045] a determination module, configured to determine that the promotion reference is activated if there is a first device number matching the second device number;

[0046] The feedback module is used to return the activation information to the advertising platform.

[0047] Optionally, the device further comprises:

[0048] The feedback module is also used to, after establishing the correspondence between the product order and the recorded advertising platform and advertising strategy, feedback the product order and payment information to the corresponding advertising platform according to the correspondence between the product order and the recorded advertising platform and advertising strategy.

[0049] Optionally, the promotional application is an application for pharmaceutical products.

[0050] In order to achieve the above-mentioned purpose, according to the third aspect of the present application, a system for analyzing advertising marketing effects based on the entire advertising life cycle is provided, and the system includes:

[0051] A service backend, which is a service backend for promotion applications, and is used to execute the method for analyzing the advertising marketing effect based on the entire advertising life cycle as described in any one of claims 1 to 6;

[0052] The advertising platform is used to deliver the promoted application to the advertising platform according to the advertising strategy formulated by the advertiser; and is also used to receive activation information, order information, and payment information returned by the service background.

[0053] In order to achieve the above-mentioned purpose, according to the fourth aspect of the present application, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores computer instructions, and the computer instructions are used to enable the computer to execute the method for analyzing advertising marketing effectiveness based on the entire life cycle of advertising as described in any one of the first aspects above.

[0054] In order to achieve the above-mentioned purpose, according to the fifth aspect of the present application, an electronic device is provided, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor executes the method for analyzing advertising marketing effectiveness based on the entire life cycle of advertising as described in any one of the first aspects above.

[0055] In the embodiment of the present application, in the method, device and system for analyzing the advertising marketing effect based on the entire life cycle of an advertisement, after monitoring the user's browsing behavior of an advertisement, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy; after monitoring the user downloading and opening the promotion application, the service background obtains the second device number corresponding to the user's downloading and opening behavior; matches the second device number with all the recorded first device numbers; if there is a first device number that matches the second device number, then after monitoring the user logging into the promotion application, the service background binds the user's login account to the second device number; records the product orders of each login account within the preset time period respectively; establishes the corresponding relationship between the product order and the recorded advertising platform and advertising strategy; returns the product orders corresponding to different advertising platforms with different advertising strategies according to the query conditions, and uses this to analyze the marketing effect. It can be seen that the data recorded and collected by the service background in the embodiment of the present application is more and more detailed than simply recording the device number information brought by each advertising platform, so it can provide more accurate and detailed data support for the marketing effect. In addition, the service backend can return the corresponding relationship between product orders, device numbers, advertising platforms, and advertising strategies more quickly, which is more timely than the existing method of issuing data reports for the previous day on the next day. Only with more accurate and detailed data support and more timely functions can we ensure timely and accurate analysis and control of marketing effects, and make further adjustments. BRIEF DESCRIPTION OF THE DRAWINGS

[0056] The drawings constituting a part of this application are used to provide a further understanding of this application, so that other features, purposes and advantages of this application become more obvious. The schematic embodiment drawings and their descriptions of this application are used to explain this application and do not constitute an improper limitation on this application. In the drawings:

[0057] Figure 1 It is a flow chart of a method for analyzing advertising marketing effects based on the entire advertising life cycle provided in accordance with an embodiment of the present application;

[0058] Figure 2 A block diagram of a device for analyzing advertising marketing effects based on the entire advertising life cycle provided in an embodiment of the present application;

[0059] Figure 3 It is a block diagram of another device for analyzing advertising marketing effects based on the entire advertising life cycle provided in accordance with an embodiment of the present application;

[0060] Figure 4 A flowchart of an advertisement system based on the entire advertisement life cycle according to an embodiment of the present application is shown;

[0061] Figure 5 A schematic diagram of the structure of an electronic device according to an embodiment of the present application is shown;

[0062] Figure 6 A schematic diagram of the structure of a computer-readable storage medium according to an embodiment of the present application is shown. DETAILED DESCRIPTION

[0063] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present application.

[0064] It should be noted that the terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present application described here. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0065] It should be noted that, in the absence of conflict, the embodiments and features in the embodiments of the present application can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and in combination with the embodiments.

[0066] First of all, it should be noted that this application is mainly used in pharmaceutical marketing scenarios. It promotes applications by placing advertisements on advertising platforms, allowing users to download applications through advertisements, and subsequently activate, register, log in, and place orders. Then, the marketing effect is judged through data analysis of the entire process.

[0067] According to an embodiment of the present application, a method for analyzing the advertising marketing effect based on the entire life cycle of an advertisement is provided, such as Figure 1 As shown, the method comprises the following steps:

[0068] S101. After monitoring the user's behavior of browsing advertisements, the service background obtains the first device number, the advertising platform, and the advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and the advertising strategy.

[0069] This application involves the advertising platform, service backend, and users, and explains the three separately:

[0070] The service backend is the server corresponding to the promotion application that needs to be promoted, and provides services for the APP corresponding to the promotion application;

[0071] An advertising platform is a platform where advertisements can be placed. After the advertisements corresponding to the promoted applications are placed, users can see and browse the advertisements on the advertising platform, and can also download the applications through the advertisements.

[0072] Users, users who browse ads, users who download promoted apps, and users who use promoted apps.

[0073] Before this step, advertisers will implement advertising strategies, and then deliver advertisements according to the advertising strategies. After delivery, the user's behavior is monitored (it should be noted that the monitoring of user behavior can be monitored by a monitoring program embedded in the advertisement, or by the advertising platform). After monitoring the behavior of browsing the delivered advertisements, the service background can obtain the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and record the correspondence between the first device number and the advertising platform and advertising strategy. It should be noted that the first device number here refers to the device number corresponding to the browsing behavior, in order to distinguish it from the second device number corresponding to the download and open behavior in the subsequent steps.

[0074] The acquired device number may be a unique identifier of a terminal device used by a user, such as a mobile equipment identifier (MEID) or an international mobile equipment identity (IMEI). The acquired advertising platform may be an identity identifier of an advertising platform, such as a name, a domain name, etc. Because advertisements are usually delivered to different advertising platforms during advertising delivery, and the marketing effects generated after delivery of different advertising platforms are different, it is necessary to distinguish between advertising platforms. The advertising strategy is an advertising strategy formulated by an advertiser. In practice, different advertising strategies are usually designed for the same advertisement, such as different delivery periods, different delivery locations, different delivery groups, etc. Specifically, the acquired advertising strategy may be a strategy identifier of the advertising strategy, and different advertising strategies may correspond to different strategy identifiers.

[0075] The first device number, advertising platform identifier, and advertising strategy identifier mentioned above can be obtained from the corresponding log or request of the browsing. The advertising platform can obtain the information and then transmit it to the service background, or the service background can directly obtain the information through the monitoring program. The specific implementation method is not limited. The correspondence between the first device number and the advertising platform and advertising strategy is the correspondence between the first device number, the advertising platform identifier, and the advertising strategy identifier.

[0076] S102. After monitoring that a user downloads and opens the promoted application, the service backend obtains the second device number corresponding to the user's downloading and opening behavior.

[0077] This step is the behavior of users downloading and opening the promoted application, which mainly refers to the behavior of users downloading and opening the promoted application after seeing the advertisement on the advertising platform. After monitoring this behavior, the service background obtains the device number of the device corresponding to the behavior, which is recorded as the second device number.

[0078] It should be noted that the downloading and opening behavior can be monitored by the APP corresponding to the promoted application. After monitoring, the APP transmits the second device number corresponding to the behavior to the service background, so that the service background can obtain the second device number.

[0079] S103. Match the second device number with all recorded first device numbers.

[0080] "Matching the second device number with all recorded first device numbers" means determining whether there is a device number in the recorded first device number that is the same as the second device number. This step is to confirm that the download behavior of the promoted application is related to the promotion of the advertisement, that is, the user downloaded the promoted application due to the promotion of the advertisement.

[0081] The specific implementation is to compare the second device number with all the first device numbers recorded in the service background to determine whether there is an identical device number.

[0082] S104. If there is a first device number that matches the second device number, after monitoring the user logging into the promoted application, the service backend binds the user's login account with the second device number.

[0083] If the second device number is the same as the first device number in the record, after the user downloads the promotional application and monitors the user logging into the promotional application, the login account of the promotional application is bound to the second device number. That is, the first device number and the login account are recorded in correspondence. The login account can be a newly registered account used only for the promotional application, or it can be an account used with other applications.

[0084] S105. Record the merchandise orders of each login account within a preset time period.

[0085] Specifically, this step can be implemented by setting a scheduled task, in which the time range of the preset time period is set accordingly, such as every half a day, every 3 hours, etc. Then, the scheduled task records the commodity orders generated by each login account within the preset time period. Here, the commodity orders may include orders that have been placed but not paid, and orders that have been placed and paid. When recording, the records can be classified. For example, a record may be: login account A, total number of orders, total number of orders placed and paid, order details, and total amount of fees.

[0086] S106. Establish a correspondence between the product order and the recorded advertising platform and advertising strategy.

[0087] Specifically, “establishing a correspondence between product orders and recorded advertising platforms and advertising strategies” is implemented as follows:

[0088] 1) Obtaining the correspondence between the product order and the login account and the binding relationship between the login account and the second device number;

[0089] The corresponding relationship between the product order and the login account can be obtained from the record of the product order of each login account within the preset time period in the aforementioned step S105. The binding relationship between the login account and the second device number can be obtained from the corresponding relationship between the login account and the second device number recorded in step S104.

[0090] 2) Determining the correspondence between the product order and the second device according to the correspondence between the product order and the login account and the binding relationship;

[0091] There is a correspondence between the product order and the login account, and there is a correspondence between the login account and the second device number, so there is also a corresponding relationship between the product order and the second device number.

[0092] 3) Establishing a correspondence between the advertising platform and advertising strategy corresponding to the first device number that matches the second device number, and the commodity order corresponding to the second device.

[0093] If the first device number has the same device number as the second device number, it means a match. Therefore, there is also a corresponding relationship between the product order and the second device number, which can be replaced by the corresponding relationship between the product order and the first device number. Since the corresponding relationship between the first device number and the advertising platform and advertising strategy is recorded after the user browses the advertisement, the corresponding relationship between the product order and the advertising platform and advertising strategy is finally obtained.

[0094] S107. Return the product orders corresponding to different advertising strategies and different advertising platforms according to the query conditions, and use them to analyze the marketing effect.

[0095] When users in the background analyze marketing effects, they will query data related to marketing results by entering query conditions. The query conditions can be one or more of the advertising platform identifier, advertising strategy identifier, and product identifier. After receiving the query conditions, the service background queries the correspondence between the recorded product orders and the advertising platform and advertising strategy according to the query conditions, and returns the product orders corresponding to different advertising strategies and different advertising platforms.

[0096] Exemplarily, assuming the query condition is advertising platform identifier 1, the query result is the information of all product orders corresponding to advertising platform identifier 1, including the total order volume, the total number of orders placed and paid, the corresponding product information in the order, the total amount of paid orders, etc.

[0097] Assuming that the query condition is advertising platform identifier 1+advertising strategy a, the query result is the information of all commodity orders corresponding to both advertising platform identifier 1 and advertising strategy a.

[0098] From the above description, it can be seen that in the method for analyzing the advertising marketing effect based on the entire life cycle of the advertisement in the embodiment of the present application, after monitoring the user's browsing behavior of the advertisement, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy; after monitoring the user downloading and opening the promotion application, the service background obtains the second device number corresponding to the user's downloading and opening behavior; matches the second device number with all the recorded first device numbers; if there is a first device number that matches the second device number, then after monitoring the user logging into the promotion application, the service background binds the user's login account to the second device number; records the product orders of each login account within the preset time period respectively; establishes the corresponding relationship between the product order and the recorded advertising platform and advertising strategy; returns the product orders corresponding to different advertising platforms with different advertising strategies according to the query conditions, and uses this to analyze the marketing effect. It can be seen that the data recorded and collected by the service background in the embodiment of the present application is more and more detailed than simply recording the device number information brought by each advertising platform, so it can provide more accurate and detailed data support for marketing effects. In addition, the service backend can return the corresponding relationship between product orders, device numbers, advertising platforms, and advertising strategies more quickly, which is more timely than the existing method of issuing data reports for the previous day on the next day. Only with more accurate and detailed data support and more timely functions can we ensure timely and accurate analysis and control of marketing effects, and make further adjustments.

[0099] Further, as a supplement to the above embodiment, if there is a first device number that matches the second device number, the method further includes: determining that the promotion reference is activated; and returning activation information to the advertising platform.

[0100] If there is a first device number that matches the second device number, it means that the APP that was downloaded and opened by browsing the advertisement has been activated. The activation information is sent back to the advertising platform as evidence for subsequent settlement.

[0101] Further, as a supplement to the above embodiment, after establishing the correspondence between the product order and the recorded advertising platform and advertising strategy, the method further includes: according to the correspondence between the product order and the recorded advertising platform and advertising strategy, the product order and payment information are transmitted back to the corresponding advertising platform. The product order and payment information are transmitted back to the corresponding advertising platform mainly for settlement evidence.

[0102] Finally, the beneficial effects of the method for analyzing the advertising marketing effect based on the entire advertising life cycle of this application are summarized as follows:

[0103] 1. This application is equivalent to proposing an advertising marketing model based on the entire life cycle of user advertising. Starting from the user browsing and opening the advertisement, the corresponding relationship between the user's device number and the specific advertising platform and advertising strategy is recorded. After the user downloads, opens, and logs in to the app, the device number is compared, and the corresponding device number is bound to the user account; a scheduled task is started, and at a certain time interval, the order downloaded by the user account is queried, and the device number, advertising platform, and advertising strategy are matched; if the advertising marketing platform (such as Toutiao's huge platform) can provide an advertising callback interface, activation, ordering, payment and other information can be called back in each link. With the support of such a system, marketing personnel can see the marketing effects of each advertising platform and each advertising strategy in real time, and adjust the advertising strategy in time. This model fully considers scalability. As long as it is developed according to the existing interface and process, it is easy to connect to the new advertising marketing platform. It should be noted here that the advertising marketing platform here is the background corresponding to the aforementioned advertising platform.

[0104] It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and that, although a logical order is shown in the flowcharts, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0105] According to an embodiment of the present application, there is also provided a method for implementing the above Figure 1 The method is based on a device for analyzing the advertising marketing effect of the entire advertising life cycle, such as Figure 2 As shown, the device comprises:

[0106] The first recording module 21, after the application monitors the user's behavior of browsing advertisements, the service background obtains the first device number, the advertising platform, and the advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and the advertising strategy;

[0107] An acquisition module 22 is used to monitor that after a user downloads and opens the promoted application, the service backend acquires the second device number corresponding to the user's download and opening behavior;

[0108] A matching module 23, used for matching the second device number with all recorded first device numbers;

[0109] The binding module 24 is used for binding the user's login account with the second device number after monitoring the user's login to the promoted application if there is a first device number matching the second device number;

[0110] The second recording module 25 is used to record the commodity orders of each login account within a preset time period;

[0111] Establishing module 26, used to establish the corresponding relationship between the commodity order and the recorded advertising platform and advertising strategy;

[0112] The return module 27 is used to return the product orders corresponding to different advertising strategies and different advertising platforms according to the query conditions, and use them to analyze the marketing effect.

[0113] From the above description, it can be seen that in the device for analyzing the advertising marketing effect based on the entire life cycle of the advertisement in the embodiment of the present application, after monitoring the user's browsing behavior of the advertisement, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy; after monitoring the user downloading and opening the promotion application, the service background obtains the second device number corresponding to the user's downloading and opening behavior; matches the second device number with all the recorded first device numbers; if there is a first device number matching the second device number, then after monitoring the user logging into the promotion application, the service background binds the user's login account to the second device number; records the commodity orders of each login account within the preset time period respectively; establishes the corresponding relationship between the commodity orders and the recorded advertising platforms and advertising strategies; returns the commodity orders corresponding to different advertising platforms with different advertising strategies according to the query conditions, and uses this to analyze the marketing effect. It can be seen that the data recorded and collected by the service background in the embodiment of the present application is more and more detailed than simply recording the device number information brought by each advertising platform, so it can provide more accurate and detailed data support for marketing effects. In addition, the service backend can return the corresponding relationship between product orders, device numbers, advertising platforms, and advertising strategies more quickly, which is more timely than the existing method of issuing data reports for the previous day on the next day. Only with more accurate and detailed data support and more timely functions can we ensure timely and accurate analysis and control of marketing effects, and make further adjustments.

[0114] Further, such as Figure 3 As shown, the second recording module 25 includes:

[0115] A setting unit 251, used for setting a scheduled task;

[0116] The collecting unit 252 is used to collect the merchandise orders of each login account within a preset time period through a scheduled task.

[0117] Further, such as Figure 3 As shown, the establishment module 26 includes:

[0118] An acquisition unit 261 is used to acquire a correspondence between a product order and a login account and a binding relationship between a login account and a second device number;

[0119] A determining unit 262, configured to determine a corresponding relationship between the commodity order and the second device according to the corresponding relationship between the commodity order and the login account and the binding relationship;

[0120] The establishing unit 263 is used to establish a corresponding relationship between the advertisement platform and advertisement strategy corresponding to the first device number matching the second device number, and the commodity order corresponding to the second device.

[0121] Further, such as Figure 3 As shown, the device also includes:

[0122] A determination module 28, configured to determine that the promotion reference is activated if there is a first device number matching the second device number;

[0123] The feedback module 29 is used to return the activation information to the advertising platform.

[0124] Further, such as Figure 3 As shown, the device also includes:

[0125] The feedback module 29 is also used to return the product order and payment information to the corresponding advertising platform according to the corresponding relationship between the product order and the recorded advertising platform and advertising strategy after establishing the corresponding relationship between the product order and the recorded advertising platform and advertising strategy.

[0126] Furthermore, the promotional application is an application for pharmaceutical products.

[0127] Specifically, the specific process of each unit and module in the device of the embodiment of the present application to realize its function can be found in the relevant description in the method embodiment, which will not be repeated here.

[0128] According to the embodiment of the present application, a system for analyzing the advertising marketing effect based on the entire life cycle of an advertisement is also provided. Figure 4 As shown, the system includes:

[0129] The service backend 31 is a service backend for promotion application, and is used to execute the method for analyzing the advertising marketing effect based on the entire advertising life cycle described in any one of the aforementioned method embodiments;

[0130] The advertising platform 32 is used to deliver the promoted application to the advertising platform according to the advertising strategy formulated by the advertiser; and is also used to receive activation information, order information, and payment information returned by the service background.

[0131] The system also includes an APP corresponding to the promoted application, which corresponds to the service background, and the service background provides services for it.

[0132] In conjunction with the system in this embodiment, the implementation process of the method for analyzing the advertising marketing effect based on the entire advertising life cycle is further described. Figure 4 As shown, the advertising platform includes the advertising marketing backend and the advertising display frontend. The promotion application is a drug sales APP as an example. The specific process is as follows:

[0133] Advertisers formulate advertising strategies to deliver advertisements—display advertisements on the front end—users browse advertisements—the advertising platform transmits the first device number, advertising platform identifier, and advertising strategy identifier to the service backend—the service backend obtains the first device number, advertising platform identifier, and advertising strategy identifier and records the correspondence between them; users download and open the drug sales APP—the service backend obtains the second device number and matches the device number—if the match is successful, it indicates activation—the activation information is sent back to the advertising marketing backend; users log in to the downloaded drug sales APP—the service backend obtains the login account through the drug sales APP, and binds the second device number corresponding to the login account to the login account—collects the product orders generated by each login account within the preset time period through scheduled tasks—establishes the correspondence between product orders and the recorded advertising platforms and advertising strategies—queries the product orders according to the query conditions and returns the query results—the product orders corresponding to the advertising platform and payment information are sent back to the advertising marketing backend.

[0134] From the above description, it can be seen that in the system for advertising marketing effect analysis based on the entire life cycle of advertising in the embodiment of the present application, after monitoring the user's browsing behavior of advertising, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy; after monitoring the user downloading and opening the promotion application, the service background obtains the second device number corresponding to the user's download and opening behavior; matches the second device number with all the recorded first device numbers; if there is a first device number matching the second device number, then after monitoring the user logging into the promotion application, the service background binds the user's login account to the second device number; records the product orders of each login account within the preset time period respectively; establishes the corresponding relationship between the product order and the recorded advertising platform and advertising strategy; returns the product orders corresponding to different advertising platforms with different advertising strategies according to the query conditions, and uses this to analyze the marketing effect. It can be seen that the data recorded and collected by the service background in the embodiment of the present application is more and more detailed than simply recording the device number information brought by each advertising platform, so it can provide more accurate and detailed data support for marketing effects. In addition, the service backend can return the corresponding relationship between product orders, device numbers, advertising platforms, and advertising strategies more quickly, which is more timely than the existing method of issuing data reports for the previous day on the next day. Only with more accurate and detailed data support and more timely functions can we ensure timely and accurate analysis and control of marketing effects, and make further adjustments.

[0135] Figure 5 A schematic structural diagram of an electronic device according to an embodiment of the present application is shown. The electronic device 300 includes a processor 310 and a memory 320 arranged to store computer executable instructions (computer readable program codes).

[0136] Among them, the memory 320 can be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read-only memory), an EPROM, a hard disk or a ROM. The memory 320 has a storage space 330 for storing a computer-readable program code 331. For example, the storage space 330 for storing computer-readable program codes may include various computer-readable program codes 331 respectively used to implement the various steps in the above method for analyzing the advertising marketing effectiveness based on the entire life cycle of advertising. The computer-readable program code 331 can be read from or written to one or more computer program products. These computer program products include program code carriers such as a hard disk, a compact disk (CD), a memory card or a floppy disk. Such a computer program product is typically, for example Figure 6 The computer-readable storage medium.

[0137] Figure 6A schematic diagram of the structure of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable storage medium 400 stores a computer-readable program code 331 for executing the method steps according to the present application, which can be read by the processor 310 of the electronic device 300. When the computer-readable program code 331 is executed by the electronic device 300, the electronic device 300 executes the various steps in the method described above. Specifically, the computer-readable program code 331 stored in the computer-readable storage medium can execute the method for analyzing the advertising marketing effect based on the entire life cycle of advertising shown in the above embodiment. The computer-readable program code 331 can be compressed in an appropriate form.

[0138] Obviously, those skilled in the art should understand that the above modules or steps of the present application can be implemented by a general computing device, they can be concentrated on a single computing device, or distributed on a network composed of multiple computing devices, and optionally, they can be implemented by a program code executable by a computing device, so that they can be stored in a storage device and executed by the computing device, or they can be made into individual integrated circuit modules, or multiple modules or steps therein can be made into a single integrated circuit module for implementation. In this way, the present application is not limited to any specific combination of hardware and software.

[0139] The above description is only the preferred embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various modifications and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A device for analyzing advertising marketing effects based on the entire advertising life cycle, characterized in that: The device comprises: The first recording module, after the application monitors the user's behavior of browsing advertisements, the service background obtains the first device number, advertising platform, and advertising strategy corresponding to the user's browsing behavior, and records the corresponding relationship between the first device number and the advertising platform and advertising strategy; An acquisition module is used to monitor that after a user downloads and opens the promoted application, the service backend acquires the second device number corresponding to the user's download and opening behavior; A matching module, used for matching the second device number with all recorded first device numbers; A binding module, for binding the user's login account with the second device number after monitoring the user's login to the promoted application if there is a first device number matching the second device number; The second recording module is used to record the commodity orders of each login account within a preset time period; Establish a module for establishing a correspondence between product orders and recorded advertising platforms and advertising strategies; The return module is used to return the product orders corresponding to different advertising strategies and different advertising platforms according to the query conditions, and use this to analyze the marketing effect.

2. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 1, characterized in that: The second recording module includes: Setting unit, used to set scheduled tasks; The collection unit is used to collect the commodity orders of each login account within a preset time period through a scheduled task.

3. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 1, characterized in that: The establishment module includes: The acquisition unit is used to acquire the corresponding relationship between the commodity order and the login account and the binding relationship between the login account and the second device number.

4. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 3, characterized in that: The establishment module also includes: The determination unit is used to determine the correspondence between the commodity order and the second device according to the correspondence between the commodity order and the login account and the binding relationship.

5. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 4, characterized in that: The establishment module also includes: The establishing unit is used to establish a corresponding relationship between the advertising platform and the advertising strategy corresponding to the first device number matching the second device number, and the commodity order corresponding to the second device.

6. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to any one of claims 1 to 5, characterized in that: The device also includes: The determination module is configured to determine that the promotion reference is activated if there is a first device number matching the second device number.

7. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 6, characterized in that: The device also includes: The feedback module is used to return the activation information to the advertising platform.

8. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 7, characterized in that: The feedback module is also used to return the product order and payment information to the corresponding advertising platform according to the corresponding relationship between the product order and the recorded advertising platform and advertising strategy after establishing the corresponding relationship between the product order and the recorded advertising platform and advertising strategy.

9. The device for analyzing advertising marketing effects based on the entire advertising life cycle according to claim 1, characterized in that: The promotional application is an application for pharmaceutical products.

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