Market analysis method and system based on RSC

Abstract

The invention relates to the technical field of market analysis, in particular to an RSC-based market analysis method and system. The method comprises the following steps: acquiring an online demand and a market investigation report of a product based on RSC; analyzing the online demand of the product, and determining the function of the product; analyzing the market research report and the product function, and determining a user group of the product and possible competitive products; obtaining a product design thought, and determining product positioning according to the user group and the product design thought; and determining a product pricing interval according to the product location and the possible competitive products. On-line requirements of products can be identified and understood more accurately, judgment based on experience is avoided, and subjective errors are reduced. The analysis of the on-line demand is helpful for determining the product function, and ensures that the product can meet the core demand of the user. On the basis of product positioning and competitive product analysis, the product pricing interval is determined more scientifically, profit can be guaranteed, and target users can be attracted.

Description

Technical Field

[0001] The present application relates to the technical field of market analysis, and in particular to a market analysis method and system based on RSC. Background Art

[0002] RSC (demand, market, competition) analysis is a systematic market analysis method. It conducts in-depth research and analysis on product launch needs, market research reports, and competitive product analysis to determine key information such as the product's user group, functional positioning, competitive product analysis, and pricing range.

[0003] As market competition becomes increasingly fierce, the accuracy of product market positioning and pricing strategies is increasingly required. Traditional market analysis methods are often based on empirical judgment and simple data analysis, lacking systematicity and scientificity, resulting in inaccurate product positioning and pricing, which in turn affects product market performance. Summary of the invention

[0004] The present application provides a market analysis method and system based on RSC to solve the above problems.

[0005] In a first aspect, the present application provides a market analysis method based on RSC, the method comprising: Based on RSC, obtain product launch requirements and market research reports; analyze the product launch requirements and determine product functions; Analyze the market research report and product features to determine the product's user groups and possible competing products; Obtain product design ideas, and determine product positioning based on the user groups and the product design ideas; Determine the product pricing range based on the product positioning and possible competing products.

[0006] Through this solution, through systematic RSC analysis, the product launch requirements can be more accurately identified and understood, experience-based judgments can be avoided, and subjective errors can be reduced. Market research reports provide objective market data, which helps to scientifically analyze market trends and user behavior. Analyzing launch requirements helps determine product functions and ensure that products can meet the core needs of users. Combined with market research reports, product functions can be further optimized, the added value of products can be increased, and user experience can be improved. Through in-depth analysis of market research reports and product functions, the target user group can be more accurately identified, providing a basis for product promotion and market strategy. RSC analysis helps understand the competitive products in the market, identify the advantages and disadvantages of competitive products, and provide a reference for the positioning of your own products. Through in-depth analysis of competitive products, differentiated market strategies can be formulated to reduce direct competition. Obtaining product design ideas helps to develop a clear product roadmap and ensure that product development meets market and user needs. Combining design ideas with user groups helps to create more attractive and competitive products. Based on product positioning and competitive product analysis, the product pricing range can be determined more scientifically, which can both ensure profitability and attract target users. Through cost analysis and market comparison, reasonable price lower and upper limits can be set to improve the market competitiveness of products.

[0007] Optionally, analyzing the market research report and the product functions to determine the user groups and possible competing products of the product includes: Analyze the product functions and determine the basic functions and additional functions; According to the basic functions and the additional functions, screen the market products to obtain possible competing products; Analyze the market research report to determine user information and user needs; According to the basic functions and the additional functions, the user needs are screened to obtain data with the highest coverage of the basic functions and the additional functions; Determining optimal user information based on the data with the highest coverage of the basic functions and the additional functions; The optimal user information is analyzed to determine the user group.

[0008] Through this solution, by analyzing user information, the target user group can be accurately identified, so as to carry out marketing more effectively. The priority and importance analysis of product functions helps to optimize the product design and development process. It can better adapt to market changes and quickly respond to user needs and market trends. Through systematic market analysis, the cost and time in the market trial and error process can be reduced. The analysis results based on data and facts help to make more informed decisions.

[0009] Optionally, screening market products according to the basic functions and the additional functions to obtain possible competing products includes: Determine the core of the product based on the basic functions described; Determine the product type according to the product core, and screen the market products according to the product type to determine matching products of the same type; Analyze the matching products to determine all product functions of the matching products; All the product functions are matched with the additional functions one by one, and according to the matching results, the matching product with the highest matching degree is determined as the possible competing product.

[0010] Through this solution, through systematic screening and analysis, real competitors can be identified more accurately, rather than mistaking non-competitors for competing products. Through in-depth analysis of basic functions and additional functions, the unique selling points of products can be identified, allowing them to stand out from the competition. Clarifying the core functions and types of products helps to more accurately position the product in the market and avoid direct head-on conflicts with competitors. Rapid screening and analysis of market products can help to keep abreast of market trends and respond quickly to market changes and user needs. After understanding the functions and pricing strategies of competing products, more scientific pricing strategies can be formulated to ensure that the price of products is both competitive and profitable. By analyzing the functions of competing products, missing functions or areas that need improvement can be identified, thereby optimizing product design and development processes.

[0011] Optionally, analyzing the product functions to determine basic functions and additional functions includes: Analyze the product functions and determine several single functions; Analyze each single function and determine the functional relationship between any two single functions; According to the functional relationship, determining whether any single function has a functional relationship with each of the other single functions; If it exists, the single function that has functional links with every other single function is taken as the basic function; According to the functional connection, the relationship functions of two or more functional connections are determined, the relationship functions of two or more functional connections are analyzed, the actual function is determined, and the actual function is used as an additional function.

[0012] Through this solution, through functional analysis, the core value and market positioning of the product can be clarified, and the needs of target users can be better found. By identifying and optimizing the basic functions and additional functions of the product, the competitiveness of the product can be improved, making it more attractive in the market. Functional analysis helps to better understand the functional structure of the product. Through comparative analysis, the functional gap between its own products and competing products can be found. Functional analysis provides a basis for the formulation of market strategies and helps to better understand market demand and competitive situation. After clarifying the functions and user needs of competing products, R&D and market resources can be allocated more effectively.

[0013] Optionally, determining a product pricing range according to the product positioning and the possible competing products includes: Analyze all product functions to determine the degree of overlap between the functions of the possible competing products and the product; Determine product application scenarios based on the product positioning; Retrieve the market prices of the possible competing products; Determine the unique functions of the product based on the functional overlap; Determine the functional value of the unique function based on the product application scenario; Determine the product pricing range based on the functional value and the market pricing.

[0014] Through this solution, by analyzing potential competitors and user needs, the product's market positioning can be more clearly defined to ensure differentiated competition in the market. Determining the unique functions and value of the product will help improve the product's market competitiveness and make it stand out from competitors. Based on user needs and competitive product analysis, the product development process can be optimized to ensure that product functions match market needs.

[0015] Optionally, determining the functional value of the unique function according to the product application scenario includes: Based on the unique function, determine the actual problem solved by the unique function; Analyze the market research report to determine the frequency of occurrence and cost of solving the actual problem; A functional value of the unique function is determined according to the solution cost and the occurrence frequency.

[0016] Through this solution, by analyzing the value of unique features, products can be positioned more accurately to ensure that they match market demand. Determining the value of unique features helps highlight the competitive advantage of products and make them more attractive in the market. Understanding the value of unique features can help optimize product development, ensuring that new features can meet user needs and enhance user experience. Accurately evaluating the value of unique features can help develop a reasonable pricing strategy to ensure that products can enter the market at the right price. By solving real problems for users, unique features can significantly improve user satisfaction and loyalty. The value of unique features can be used as a key point for marketing promotion to help products stand out in the market.

[0017] Optionally, determining a product pricing range according to the functional value and the market pricing includes: Determine the lower limit of product pricing based on the market pricing; Obtain and analyze product production reports, and determine the best service life of the product based on the analysis results of the reports; Determine the number of times the product is used based on the frequency of occurrence and the optimal service life of the product; Determining user consumption levels based on the user groups; Determine the upper limit of product pricing based on the user's consumption level, the solution cost and the number of times the product is used; Determine the product pricing range based on the product pricing lower limit and the product pricing upper limit.

[0018] Through this solution, by analyzing functional value and market pricing, products can be positioned more accurately to ensure that products match market demand. Determining functional value helps highlight the competitive advantages of products and make them more attractive in the market. Understanding functional value can help optimize product development, ensure that new features can meet user needs and enhance user experience. Accurately evaluating functional value helps to formulate a reasonable pricing strategy to ensure that products can enter the market at the right price.

[0019] Optionally, determining a lower limit of product pricing according to the market pricing includes: Based on the functional value, determine the advantages of the product over the possible competing products; Determine the production cost of the product based on the product production report; Determine marketing channels based on the user groups; Determine the marketing costs based on the marketing channels; Determine the maintenance cost of the product based on the analysis results of the report; The lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production costs, the maintenance costs and the marketing costs.

[0020] Through this solution, by comprehensively considering the product's cost, market positioning, user needs and competition, we ensure that pricing can both cover costs and reflect the product's market value. Reasonable pricing can help products gain competitiveness in the market, attract consumers and increase market share. By analyzing production costs and marketing costs, we can identify cost-saving opportunities and optimize cost structures. By understanding user needs and preferences, pricing strategies can ensure that products are provided to target users at the right price. Through reasonable pricing, we can ensure the profitability of products.

[0021] Optionally, the lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production cost, the maintenance cost and the marketing cost, and is calculated according to the following formula: ; in, Indicates the lower limit of the pricing of the product; represents the production cost of the product; represents said maintenance cost; represents said marketing cost; represents said market pricing; The cost-performance ratio coefficient obtained by converting the advantages of the product compared with the possible competing products; Indicates the market's sensitivity to price changes of the possible competitor.

[0022] Through this solution, through detailed data analysis, it is possible to more accurately predict market demand and competition situation, so as to formulate a reasonable pricing strategy. The pricing strategy can be adjusted according to market feedback and competition situation, so that the product can better adapt to market changes. By evaluating product advantages, targeted product improvements and marketing can be carried out to enhance the market competitiveness of products. Using scientific methods and tools, such as price elasticity analysis, can help make more reasonable business decisions and evaluate whether the product is necessary for research and development and whether the product is competitive.

[0023] In a second aspect, the present application provides a market analysis system based on RSC, the system comprising: The demand analysis module is used to obtain product launch requirements and market research reports based on RSC; analyze the product launch requirements and determine product functions; Report and function analysis module, used to analyze the market research report and product functions, and determine the user groups and possible competing products of the product; A positioning analysis module is used to obtain product design ideas and determine product positioning according to the user group and the product design ideas; The pricing determination module is used to determine the product pricing range based on the product positioning and the possible competing products.

[0024] Optionally, when the report and function analysis module analyzes the market research report and the product functions to determine the user groups and possible competing products of the product, it is used to: Analyze the product functions and determine the basic functions and additional functions; According to the basic functions and the additional functions, screen the market products to obtain possible competing products; Analyze the market research report to determine user information and user needs; According to the basic functions and the additional functions, the user needs are screened to obtain data with the highest coverage of the basic functions and the additional functions; Determining optimal user information based on the data with the highest coverage of the basic functions and the additional functions; The optimal user information is analyzed to determine the user group.

[0025] Optionally, the report and function analysis module screens market products according to the basic functions and the additional functions to obtain possible competing products, and is used to: Determine the core of the product based on the basic functions described; Determine the product type according to the product core, and screen the market products according to the product type to determine matching products of the same type; Analyze the matching products to determine all product functions of the matching products; All the product functions are matched with the additional functions one by one, and according to the matching results, the matching product with the highest matching degree is determined as the possible competing product.

[0026] Optionally, when the report and function analysis module analyzes the product functions and determines the basic functions and additional functions, it is used to: Analyze the product functions and determine several single functions; Analyze each single function and determine the functional relationship between any two single functions; According to the functional relationship, determining whether any single function has a functional relationship with each of the other single functions; If it exists, the single function that has functional links with every other single function is taken as the basic function; According to the functional connection, the relationship functions of two or more functional connections are determined, the relationship functions of two or more functional connections are analyzed, the actual function is determined, and the actual function is used as an additional function.

[0027] Optionally, when the pricing determination module determines the product pricing range according to the product positioning and the possible competing products, it is used to: Analyze all product functions to determine the degree of overlap between the functions of the possible competing products and the product; Determine product application scenarios based on the product positioning; Retrieve the market prices of the possible competing products; Determine the unique functions of the product based on the functional overlap; Determine the functional value of the unique function based on the product application scenario; Determine the product pricing range based on the functional value and the market pricing.

[0028] Optionally, when the pricing determination module determines the functional value of the unique function according to the product application scenario, it is used to: Based on the unique function, determine the actual problem solved by the unique function; Analyze the market research report to determine the frequency of occurrence and cost of solving the actual problem; The functional value of the unique function is determined according to the solution cost and the occurrence frequency.

[0029] Optionally, when the pricing determination module determines the product pricing range according to the functional value and the market pricing, it is used to: Determine the lower limit of product pricing based on the market pricing; Obtain and analyze product production reports, and determine the best service life of the product based on the analysis results of the reports; Determine the number of times the product is used based on the frequency of occurrence and the optimal service life of the product; Determining user consumption levels based on the user groups; Determine the upper limit of product pricing based on the user's consumption level, the solution cost and the number of times the product is used; Determine the product pricing range based on the product pricing lower limit and the product pricing upper limit.

[0030] Optionally, when the pricing determination module determines the lower limit of the product pricing according to the market pricing, it is used to: Based on the functional value, determine the advantages of the product over the possible competing products; Determine the production cost of the product based on the product production report; Determine marketing channels based on the user groups; Determine the marketing costs based on the marketing channels; Determine the maintenance cost of the product based on the analysis results of the report; The lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production costs, the maintenance costs and the marketing costs.

[0031] Optionally, the pricing determination module determines the lower limit of the product pricing according to the advantages of the product compared to the possible competing products, the market pricing, the product production cost, the maintenance cost and the marketing cost, and calculates it according to the following formula: ; in, Indicates the lower limit of the pricing of the product; represents the production cost of the product; represents said maintenance cost; represents said marketing cost; represents said market pricing; The cost-performance ratio coefficient obtained by converting the advantages of the product compared with the possible competing products; Indicates the market's sensitivity to price changes of the possible competitor. BRIEF DESCRIPTION OF THE DRAWINGS

[0032] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, a brief introduction will be given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0033] Figure 1 A schematic diagram of an application scenario provided for an embodiment of the present application; Figure 2 A flow chart of a market analysis method based on RSC provided in one embodiment of the present application; Figure 3 A schematic diagram of the structure of a market analysis system based on RSC is provided in one embodiment of the present application. DETAILED DESCRIPTION

[0034] In order to make the purpose, technical scheme and advantages of the embodiments of the present application clearer, the technical scheme in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0035] In addition, the term "and / or" in this article is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the character " / " in this article, unless otherwise specified, generally means that the associated objects before and after are in an "or" relationship.

[0036] The embodiments of the present application are further described in detail below in conjunction with the drawings in the specification.

[0037] As market competition becomes increasingly fierce, the accuracy of product market positioning and pricing strategies is increasingly required. Traditional market analysis methods are often based on empirical judgment and simple data analysis, lacking systematicity and scientificity, resulting in inaccurate product positioning and pricing, which in turn affects product market performance.

[0038] Based on this, the present application provides a market analysis method and system based on RSC, based on RSC, obtain the product launch demand and market research report; analyze the product launch demand and determine the product function; analyze the market research report and the product function to determine the user group and possible competitors of the product; obtain the product design idea, and determine the product positioning according to the user group and the product design idea; determine the product pricing range according to the product positioning and the possible competitors. Through systematic RSC analysis, the product launch demand can be more accurately identified and understood, experience-based judgment can be avoided, and subjective errors can be reduced. The market research report provides objective market data, which helps to scientifically analyze market trends and user behavior. Analyzing the launch demand helps to determine the product function and ensure that the product can meet the core needs of users. Combined with the market research report, the product function can be further optimized, the added value of the product can be increased, and the user experience can be improved. Through in-depth analysis of the market research report and product functions, the target user group can be more accurately identified, providing a basis for product promotion and market strategy. RSC analysis helps to understand the competitive situation in the market, identify the advantages and disadvantages of competitive products, and provide a reference for the positioning of their own products. Through in-depth analysis of competing products, differentiated market strategies can be developed to reduce direct competition. Obtaining product design ideas helps to develop a clear product roadmap and ensure that product development meets market and user needs. Combining design ideas with user groups helps to create more attractive and competitive products. Based on product positioning and competitive product analysis, product pricing ranges can be determined more scientifically, which can both ensure profitability and attract target users. Through cost analysis and market comparison, reasonable price floors and ceilings can be set to improve the market competitiveness of products.

[0039] Figure 1A schematic diagram of an application scenario provided for this application, when an innovative new product is launched, since there are often no completely identical competing products or alternative products, in order to avoid great uncertainty in pricing and whether it can be developed, resulting in unsatisfactory market feedback after the product is launched, the method provided by this application is applied. Specifically, the method provided by this application is applied to any server, and the server interacts with the market management system. Through systematic RSC analysis, the product launch requirements and market research reports are obtained, which can more accurately identify and understand the product launch requirements, avoid experience-based judgments, and reduce subjective errors. Objective market data is provided through market research reports, which helps to scientifically analyze market trends and user behavior. Analyzing the launch requirements in the launch requirements document helps to determine product functions and ensure that the product can meet the core needs of users. Combined with market research reports, product functions can be further optimized, the added value of products can be increased, and user experience can be improved. Through in-depth analysis of market research reports and product functions, the target user group can be more accurately identified, providing a basis for product promotion and market strategy. RSC analysis helps understand the competitive situation in the market, identify the advantages and disadvantages of competitive products, and provide a reference for your own product positioning. Through in-depth analysis of competing products, differentiated market strategies can be formulated to reduce direct competition. Obtaining product design ideas helps to develop a clear product roadmap and ensure that product development meets market and user needs. Combining design ideas with user groups helps to create more attractive and competitive products. Based on product positioning and competitive product analysis, the product pricing range can be determined more scientifically, which can both ensure profitability and attract target users. Through cost analysis and market comparison, reasonable price lower and upper limits can be set to improve the market competitiveness of products. For specific implementation methods, please refer to the following embodiments.

[0040] Figure 2 This is a flow chart of a market analysis method based on RSC provided in an embodiment of the present application. The method of this embodiment can be applied to the server in the above scenario. Figure 2 As shown, the method includes: S201. Based on RSC, obtain product launch requirements and market research reports; analyze product launch requirements and determine product functions.

[0041] RSC is the abbreviation of Requirement, Market and Competition. It is a market analysis method that helps determine the market strategy of a product by comprehensively analyzing the product demand, market environment and competitors.

[0042] Online requirements can be the requirements for functions, performance, services, etc. that a product is expected to have before it is launched on the market, and can be collected through product requirement documents.

[0043] A market research report can be a document formed based on a comprehensive investigation and analysis of the market environment, including market trends, target user characteristics, competitor analysis, market size estimation, etc.

[0044] Product functions can be various services or operations that a product can provide, which meet the needs of users; product functions can be divided into basic functions and additional functions. Basic functions reflect the core value of the product, while additional functions increase the competitiveness of the product.

[0045] Specifically, existing market analysis methods mainly rely on market research and competitive product analysis, fail to fully consider the unique value of the product and the user consumption level, and lack in-depth exploration of product functions and user needs. When an innovative new product is launched, there is often no completely identical competitive or alternative product, so there is great uncertainty about pricing and whether it can be developed, which leads to unsatisfactory market feedback after the product is launched. Therefore, it is necessary to obtain the launch requirements of the R&D product written by the internal R&D department or R&D personnel based on RSC. At the same time, conduct market research, collect industry reports, user behavior data, market trend analysis, etc., to form a market research report. Sort and analyze the collected launch requirements to identify the core and secondary needs of the product. Based on these needs, determine the core functions of the product and possible additional functions to ensure that the product can meet the basic needs of users and is competitive.

[0046] S202. Analyze market research reports and product features to determine the product’s user groups and possible competitors.

[0047] User groups can be the target audience of product services, and they usually have similar needs, interests, and behavioral characteristics.

[0048] Possible competitors may be other products on the market that have similar functions as the target product and meet the same or similar user needs.

[0049] Specifically, we analyze the user characteristics of the target market, including age, gender, income level, consumption habits, etc., in combination with market research reports, so as to determine the target user group of the product. At the same time, we analyze the competing products in the market based on the product functions and identify the competing products with similar or overlapping functions.

[0050] S203. Obtain product design ideas, and determine product positioning based on user groups and product design ideas.

[0051] Product design ideas can be the guiding ideology and methodology followed by the product during the design process, including the product's appearance design, user interface design, functional layout and other aspects.

[0052] Product positioning can be the unique position determined for a product in the market based on market demand and its own resources, including the product's image, competitive position and value proposition in the minds of target users.

[0053] Specifically, through discussions between designers and product managers, product design ideas are formed, including product appearance design, interaction design, functional layout, etc. Combined with the characteristics of the target user group and product design ideas, the product's market positioning is determined, such as high-end market, mid-to-low-end market, professional market, etc.

[0054] S204. Determine the product pricing range based on product positioning and possible competing products.

[0055] The product pricing range can be the price range of the product determined based on factors such as cost, market demand, and competitor pricing.

[0056] Specifically, analyze the market pricing of competing products, understand the price distribution in the market and consumers' price sensitivity. Combined with the product positioning, consider the product's production cost, marketing cost, maintenance cost and unique value, and use the cost-plus method and market comparison method to determine the product's pricing range.

[0057] Through this solution, through systematic RSC analysis, the product launch requirements can be more accurately identified and understood, experience-based judgments can be avoided, and subjective errors can be reduced. Market research reports provide objective market data, which helps to scientifically analyze market trends and user behavior. Analyzing launch requirements helps determine product functions and ensure that products can meet the core needs of users. Combined with market research reports, product functions can be further optimized, the added value of products can be increased, and user experience can be improved. Through in-depth analysis of market research reports and product functions, the target user group can be more accurately identified, providing a basis for product promotion and market strategy. RSC analysis helps understand the competitive products in the market, identify the advantages and disadvantages of competitive products, and provide a reference for the positioning of your own products. Through in-depth analysis of competitive products, differentiated market strategies can be formulated to reduce direct competition. Obtaining product design ideas helps to develop a clear product roadmap and ensure that product development meets market and user needs. Combining design ideas with user groups helps to create more attractive and competitive products. Based on product positioning and competitive product analysis, the product pricing range can be determined more scientifically, which can both ensure profitability and attract target users. Through cost analysis and market comparison, reasonable price lower and upper limits can be set to improve the market competitiveness of products.

[0058] In some embodiments, product functions are analyzed to determine basic functions and additional functions; based on the basic functions and additional functions, market products are screened to obtain possible competing products; market research reports are analyzed to determine user information and user needs; based on the basic functions and additional functions, user needs are screened to obtain data with the highest coverage of basic functions and additional functions; based on the data with the highest coverage of basic functions and additional functions, the best user information is determined; and the best user information is analyzed to determine user groups.

[0059] Basic functions can be the core functions that a product must have. These functions directly meet the basic needs of users and are the key part of the product's normal operation and realization of its core value.

[0060] Additional features can be optional features that are not core to the product but can enhance the user experience or increase the added value of the product.

[0061] A market product can be any good or service sold or provided in a market.

[0062] User information can be data about the target user group, including age, gender, occupation, income level, educational background, living habits, purchasing habits, geographic location, etc.

[0063] User needs can be the user's expectations and demands for products or services, including functional requirements, performance requirements, experience requirements, etc.

[0064] Coverage can be the popularity or demand ratio of a function or feature among the target user group.

[0065] The best user information can be the information that can most effectively represent the target user group, determined during market research and analysis based on comprehensive factors such as user needs, product functions, and market trends.

[0066] Specifically, analyze all the functions of the product in detail and divide them into basic functions and additional functions. Basic functions are the core and indispensable functions of the product, while additional functions are optional functions that enhance user experience or increase product competitiveness. Evaluate the importance and priority of each function and determine which functions are most needed by users. Based on the product functions, study the existing products on the market and identify products with similar or overlapping functions. Screen out products that may become competitors from market research. These products should have core functions similar to or overlapping with the target product. Extract user information from market research reports. Analyze user needs, including user expectations for product functions, performance, price, etc. Based on the basic functions and additional functions of the product, screen out user needs that match the product functions. Evaluate the priority of user needs and determine which needs are of greatest concern to users. Based on the results of the needs screening, analyze the characteristics of the user group and determine the information that is most likely to become the target user of the product. Create user portraits, including typical characteristics and demand preferences of users. Based on the best user information and user portraits, segment the user group into different market segments. Verify the accuracy and representativeness of the user group through market research or user interviews.

[0067] Through this solution, by analyzing user information, the target user group can be accurately identified, so as to carry out marketing more effectively. The priority and importance analysis of product functions helps to optimize the product design and development process. It can better adapt to market changes and quickly respond to user needs and market trends. Through systematic market analysis, the cost and time in the market trial and error process can be reduced. The analysis results based on data and facts help to make more informed decisions.

[0068] In some embodiments, the product core is determined based on the basic functions; the product type is determined based on the product core, and based on the product type, the market products are screened to determine matching products of the same type; the matching products are analyzed to determine all product functions of the matching products; all product functions are matched one by one with the additional functions, and based on the matching results, the matching products with the highest degree of matching are determined as possible competitors.

[0069] The core of a product can be the most important function or feature of the product that best reflects its value and distinguishes it from other products.

[0070] Product type can be the category or market segment to which the product belongs, usually corresponding to an industry standard or market classification, such as home appliances, electronics, food and beverages, clothing, etc.

[0071] Matching products can be those products in the market that have a high degree of similarity with the target product in terms of core functions, target market or user needs.

[0072] Specifically, analyze all the basic functions of the product in detail and identify those functions that constitute the core value of the product. Based on the analysis of basic functions, determine the core functions of the product, which are the main features that distinguish the product from other products. According to the core of the product, determine the type or category to which the product belongs. For example, if the core of the product is to provide household floor cleaning, the product type may be a sweeping robot; if the core of the product is oral cleaning, the product type may be a toothbrush. Ensure that the product type is consistent with industry standards or market classifications to facilitate subsequent market product screening. Establish a database containing all relevant product types on the market. According to the product type, filter out products from the database that are the same or similar to the target product type. Perform a detailed analysis of the selected matching products and list all their product functions. Compare the functions of the matching products with those of the target product. Define the additional functions of the target product, which may include but are not limited to personalized services, advanced data analysis, user experience improvement, etc. Match all the basic functions of the target product with the additional functions and evaluate the coverage of each function to the additional functions. According to the function matching results, assign a matching score to each matching product. Sort all matching products according to the matching score. Select the product with the highest matching degree as a possible competitor.

[0073] In some implementations, the definition of "coverage" includes factors such as functional similarity, functional implementation, and user experience. Select appropriate evaluation methods, such as expert review, user research, data analysis, etc. Match the basic functions of the target product with the additional functions one by one. Ensure that each additional function matches at least one basic function, and consider whether multiple basic functions can cover the same additional function. Evaluate each match to determine the extent to which the additional function is covered. This can be done in the following ways: Evaluate the similarity between functions based on the functional description and implementation method. Consider the user experience of the additional function during use, such as ease of use, fluency, etc. Evaluate the technical implementation difficulty and feasibility of the function. Establish a scoring system to quantify the coverage as a score. For example, a score of 0 to 10 points, where 10 points means perfect coverage. Based on the evaluation results, assign a score to each match. If some additional functions are more important than others, they can be assigned a higher weight. Sum up the scores of all matches to obtain a total match score for each matching product.

[0074] Through this solution, through systematic screening and analysis, real competitors can be identified more accurately, rather than mistaking non-competitors for competing products. Through in-depth analysis of basic functions and additional functions, the unique selling points of products can be identified, allowing them to stand out from the competition. Clarifying the core functions and types of products helps to more accurately position the product in the market and avoid direct head-on conflicts with competitors. Rapid screening and analysis of market products can help to keep abreast of market trends and respond quickly to market changes and user needs. After understanding the functions and pricing strategies of competing products, more scientific pricing strategies can be formulated to ensure that the price of products is both competitive and profitable. By analyzing the functions of competing products, missing functions or areas that need improvement can be identified, thereby optimizing product design and development processes.

[0075] In some embodiments, product functions are analyzed to determine several single functions; each single function is analyzed to determine the functional connection between any two single functions; based on the functional connection, it is determined whether any single function has a functional connection with every other single function; if so, the single function that has a functional connection with every other single function is used as the basic function; based on the functional connection, it is determined that there are two or more relationship functions with functional connections, and the relationship functions with two or more functional connections are analyzed to determine the actual function, and the actual function is used as an additional function.

[0076] A single function can be a functional unit in a product or system that exists independently and does not depend on other functions.

[0077] Functional relationships can be the interdependencies or interactions between different single functions.

[0078] The actual function can be the specific manifestation and role of a single function in actual application.

[0079] Specifically, when conducting functional analysis, in order to better find competing products, for example, taking an electric sweeping and vibration integrated toothbrush as an example, its functions can be divided into: toothbrush + electric + sweeping and vibration. If its benchmark competing product is set as an ordinary manual toothbrush, there is obviously a large difference in user groups and a lack of user value recognition. We should look for competing products in electric toothbrushes; therefore, it is necessary to list all the functions of the product in detail, including those that have been implemented and planned to be implemented. Divide the functions into single functions, that is, independent functional units that do not depend on other functions. Analyze each single function to determine the interactions and connections between them. Use charts or relationship diagrams to represent the connections between single functions so that the relationship between functions can be intuitively understood. According to the functional connection diagram, determine whether there is a single function that is connected to all other single functions. If there is such a central function, identify it as the basic function of the product because it is crucial to the overall operation of the product. Identify those relationship functions that have two or more functional connections. Conduct in-depth analysis of these relationship functions to determine their functions and roles in actual use. According to the analysis results, relationship functions that have two or more functional connections are determined as additional functions. Provide a detailed description of each additional feature, including how they improve user experience and enhance product competitiveness.

[0080] Through this solution, through functional analysis, the core value and market positioning of the product can be clarified, and the needs of target users can be better found. By identifying and optimizing the basic functions and additional functions of the product, the competitiveness of the product can be improved, making it more attractive in the market. Functional analysis helps to better understand the functional structure of the product. Through comparative analysis, the functional gap between its own products and competing products can be found. Functional analysis provides a basis for the formulation of market strategies and helps to better understand market demand and competitive situation. After clarifying the functions and user needs of competing products, R&D and market resources can be allocated more effectively.

[0081] In some embodiments, all product functions are analyzed to determine the degree of functional overlap between possible competitors and the product; based on the product positioning, the product application scenarios are determined; the market pricing of possible competitors is retrieved; based on the degree of functional overlap, the unique functions of the product are determined; based on the product application scenarios, the functional value of the unique functions is determined; and based on the functional value and market pricing, the product pricing range is determined.

[0082] Functional overlap can be the degree of functional similarity between two or more products, which measures the size of the intersection of different products in their feature sets.

[0083] Product positioning can be the specific position or image established for a product in the market.

[0084] A product application scenario can be the specific environment, conditions, and background in which a product is used, describing the circumstances under which users will use the product.

[0085] Market pricing can be the price set for a product in the market, which is influenced by factors such as cost, market supply and demand, competition conditions, consumer psychology and brand value.

[0086] Unique features can be functions or characteristics that are unique to a product and distinguish it from other products.

[0087] Functional value can be the degree to which product functions meet user needs and improve user experience.

[0088] Specifically, analyze potential competitors in the market and understand their functional characteristics. Determine the functional overlap between the target product and potential competitors, and evaluate which functions are common and which are unique. Understand the usage scenarios and needs of target users through user surveys, interviews, etc. Based on the results of user surveys, determine the application scenarios of the product, including usage environment, user behavior, etc. Collect market pricing data of potential competitors, including product prices of different configurations and brands. Analyze the pricing strategies of competitors, including cost plus, value pricing, competitive pricing, etc. Based on the results of functional overlap assessment, identify the unique functions of the product. Analyze the value of these unique functions to users, including improving efficiency, enhancing experience, and reducing costs. Associate unique functions with product application scenarios and analyze the value of these functions in specific scenarios. Try to quantify the value of these functions to provide a basis for pricing. Conduct cost analysis to determine the cost structure of the product. Consider factors such as functional value, market pricing, and cost analysis to determine the pricing range of the product.

[0089] Through this solution, by analyzing potential competitors and user needs, the product's market positioning can be more clearly defined to ensure differentiated competition in the market. Determining the unique functions and value of the product will help improve the product's market competitiveness and make it stand out from competitors. Based on user needs and competitive product analysis, the product development process can be optimized to ensure that product functions match market needs.

[0090] In some embodiments, based on the unique functions, the actual problems that the unique functions solve are determined; the market research reports are analyzed to determine the frequency of occurrence of the actual problems and the cost of solving them; and the functional value of the unique functions is determined based on the cost of solving them and the frequency of occurrence.

[0091] Practical problems can be challenges, difficulties or needs encountered by users in daily life or work, which are usually the starting point for users to seek solutions.

[0092] Frequency of occurrence can be how often a particular problem occurs among the target user group.

[0093] The solution cost can be the resources that users pay to solve the problem, including time, money, energy, etc.

[0094] Be specific and identify the unique features of the product, which are the key features that distinguish the product from other competing products. For each unique feature, analyze the actual problem it solves or the user needs it meets. Understand how these unique features solve problems in actual use through case studies or user feedback. Consult market research reports to collect data about the target user group and market trends. Based on the research report, determine the frequency of the problems solved by the unique features in the target user group. Analyze the current cost of solving these problems. For example, taking the sweeping robot as an example, we can determine the cost of solving them by evaluating the labor cost of cleaning in the market and the work quality and service life of the sweeping robot. Evaluate the cost of existing solutions in the market, including the price and cost of use of competing products. Compare the frequency of problem occurrence with the cost of solving it to determine the severity and urgency of the problem. Calculate the functional value of the unique feature based on the frequency of problem occurrence and the cost of solving it. Consider the impact of the unique feature on improving the user's quality of life, improving work efficiency, and saving costs.

[0095] Through this solution, by analyzing the value of unique features, products can be positioned more accurately to ensure that they match market demand. Determining the value of unique features helps highlight the competitive advantage of products and make them more attractive in the market. Understanding the value of unique features can help optimize product development, ensuring that new features can meet user needs and enhance user experience. Accurately evaluating the value of unique features can help develop a reasonable pricing strategy to ensure that products can enter the market at the right price. By solving real problems for users, unique features can significantly improve user satisfaction and loyalty. The value of unique features can be used as a key point for marketing promotion to help products stand out in the market.

[0096] In some embodiments, a lower limit for product pricing is determined based on market pricing; product production reports are obtained and analyzed, and the optimal service life of the product is determined based on the report analysis results; the number of times the product is used is determined based on the frequency of occurrence and the optimal service life of the product; the user consumption level is determined based on the user group; the upper limit for product pricing is determined based on the user consumption level, solution cost and the number of times the product is used; and the product pricing range is determined based on the lower limit and upper limit of product pricing.

[0097] The lower limit of product pricing can be the lowest acceptable sales price while ensuring profitability, calculated based on the product's production cost, operating cost and necessary profit margin.

[0098] A product production report can be a document that records in detail all costs and efficiencies of a product from raw material procurement to finished product production, including raw material costs, labor costs, manufacturing expenses, quality control costs, etc.

[0099] The best service life of a product can be the average service life expected when the product is designed and manufactured, that is, during this period the product can maintain its expected performance.

[0100] The product usage period can be the frequency or number of times the user is expected to use the product during the product's useful life.

[0101] User consumption level can be the consumption capacity that a specific user group can afford within a period of time.

[0102] The product pricing ceiling can be the highest sales price that can be set based on market demand and competition.

[0103] Specifically, collect pricing information of similar products on the market, including prices of products of different brands and configurations. Analyze the pricing strategies of products on the market, such as cost-plus pricing, value pricing, psychological pricing, etc. Determine the lowest reasonable price of the product, i.e. the lower limit of product pricing, based on the cost and competitive environment. Obtain product production reports Obtain product production reports, including production costs, material costs, labor costs, etc. Analyze the data in the production reports to understand the production cost structure of the product. Determine the best service life of the product Based on the technical characteristics and service life of the product, evaluate the best service life of the product. Understand users' expectations of product service life through market research. Based on the product's application scenarios and user behavior, estimate the average number of times users use the product within its best service life. Combine the best service life and frequency of use to calculate the expected number of times the product is used throughout its life cycle. Determine the target user group of the product and understand their consumption habits and preferences. Evaluate their consumption level based on their income level and consumption capacity. Analyze the cost users pay to solve the problem, including time, money, and energy. Evaluate the cost that the product can save or the efficiency it can improve for users. Evaluate the market value of the product based on the user's consumption level, solution cost, and number of times the product is used. According to the market value of the product and the user's willingness to pay, determine the highest reasonable price of the product, that is, the upper limit of the product price. According to the lower limit and upper limit of the product price, determine the final price range of the product. According to market demand and competition conditions, adjust the price range to ensure the rationality and competitiveness of the price.

[0104] Through this solution, by analyzing functional value and market pricing, products can be positioned more accurately to ensure that products match market demand. Determining functional value helps highlight the competitive advantages of products and make them more attractive in the market. Understanding functional value can help optimize product development, ensure that new features can meet user needs and enhance user experience. Accurately evaluating functional value helps to formulate a reasonable pricing strategy to ensure that products can enter the market at the right price.

[0105] In some embodiments, the advantages of a product over possible competitors are determined based on its functional value; the product production costs are determined based on product production reports; the marketing channels are determined based on user groups; the marketing costs are determined based on the marketing channels; the product maintenance costs are determined based on the report analysis results; and the lower limit of product pricing is determined based on the product's advantages over possible competitors, market pricing, product production costs, maintenance costs, and marketing costs.

[0106] Product production costs can be all costs incurred in producing one unit of product, including direct costs and indirect costs. Direct costs usually include raw materials, direct labor and direct manufacturing overhead, etc. Indirect costs include indirect costs of the manufacturing department, such as factory rent, equipment depreciation, utility costs, etc.

[0107] Marketing channels can be the circulation routes of products from producers to final consumers.

[0108] Marketing costs can be all the expenses incurred to promote and sell the product.

[0109] Maintenance costs may refer to the costs required to keep a product in a usable state, including product warranty services, repair services, customer support services, regular maintenance and upgrades, replacement of wearing parts, and other costs.

[0110] Specifically, evaluate the unique functions, performance and characteristics of the product to determine its advantages over possible competitors. Understand users' views on competing products through market research and identify the unique selling points of the product in the market. Obtain product production reports, including raw material costs, manufacturing costs, R&D costs, labor costs, etc. Analyze the data in the production report to understand the production cost structure of the product. Determine the target user group based on the function and positioning of the product. Conduct user research to understand the needs, preferences and purchasing behaviors of the target users. Evaluate the most effective marketing channels, such as online advertising, social media, offline promotions, etc., based on the characteristics of the user group. Select the marketing channel that best suits the product and evaluate its coverage and cost-effectiveness. Develop a marketing budget based on the marketing channels and target markets. Calculate the cost of each marketing channel, including advertising costs, promotion costs, etc. Evaluate the maintenance and after-sales service costs of the product after it is sold, including warranty, repairs, customer support, etc. Estimate the maintenance costs of the product throughout its life cycle. Assign a weight to each advantage based on the product's advantages over competing products. Add the production costs, marketing costs, and maintenance costs together, and add a reasonable profit margin. Refer to the pricing of similar products on the market and consider the product's market positioning and competitive advantages. Taking all factors into consideration, determine the lower limit of pricing for your product.

[0111] Through this solution, by comprehensively considering the product's cost, market positioning, user needs and competition, we ensure that pricing can both cover costs and reflect the product's market value. Reasonable pricing can help products gain competitiveness in the market, attract consumers and increase market share. By analyzing production costs and marketing costs, we can identify cost-saving opportunities and optimize cost structures. By understanding user needs and preferences, pricing strategies can ensure that products are provided to target users at the right price. Through reasonable pricing, we can ensure the profitability of products.

[0112] In some embodiments, the lower limit of product pricing is determined based on the advantages of the product compared to possible competing products, market pricing, product production costs, maintenance costs, and marketing costs, and is calculated according to the following formula: ; in, Indicates the lower limit of product pricing; It represents the production cost of the product; represents the maintenance cost; represents marketing cost; Indicates market pricing; It indicates the cost-effectiveness coefficient obtained by converting the advantages of the product compared with possible competing products; Indicates the market's sensitivity to price changes of possible competing products.

[0113] Specifically, collect detailed production cost data for the product, including raw materials, direct labor, manufacturing overhead, research and development costs, etc. Evaluate the maintenance and after-sales service costs that may be incurred after the product is sold. Determine the budget for promoting and selling the product, including advertising, sales promotion, market research and other expenses. Collect pricing information for similar products on the market to understand market pricing levels. Evaluate the advantages of the product over competing products and convert them into a cost-effectiveness coefficient. Analyze the market's response to price changes and determine the sensitivity coefficient. Evaluate each advantage of the product over competing products, such as performance, function, quality, design, etc. Assign a cost-effectiveness ratio to each advantage, which is the ratio of the benefit brought by the advantage to its cost. Take the weighted average of the cost-effectiveness ratios of all advantages to obtain the final cost-effectiveness coefficient. . Use questionnaire surveys, focus groups and other methods to understand consumers' reactions to price changes. Use the price elasticity formula to analyze the impact of price changes on demand, thereby determining Substitute the collected data into formula (1); where, Indicates the shortcomings of the product in terms of cost performance compared to competing products. Reflects the market's ability to adapt to price changes. Combine the initially calculated pricing floor with market feedback to verify its rationality. Re-evaluate costs and benefits to ensure the sustainability of the pricing floor. Adjust the cost-performance ratio based on market feedback and cost-benefit analysis. and market sensitivity coefficient . Combine all the data and the adjusted coefficients to determine the final pricing floor for the product.

[0114] Through this solution, through detailed data analysis, it is possible to more accurately predict market demand and competition situation, so as to formulate a reasonable pricing strategy. The pricing strategy can be adjusted according to market feedback and competition situation, so that the product can better adapt to market changes. By evaluating product advantages, targeted product improvements and marketing can be carried out to enhance the market competitiveness of products. Using scientific methods and tools, such as price elasticity analysis, can help make more reasonable business decisions and evaluate whether the product is necessary for research and development and whether the product is competitive.

[0115] Figure 3 A schematic diagram of a market analysis system based on RSC is provided in one embodiment of the present application. Figure 3 As shown, the RSC-based market analysis system 300 of this embodiment includes: a demand analysis module 301 , a report and function analysis module 302 , a positioning analysis module 303 , and a pricing determination module 304 .

[0116] The demand analysis module 301 is used to obtain the product launch requirements and market research reports based on RSC; analyze the product launch requirements and determine product functions; Report and function analysis module 302, used to analyze the market research report and the product functions, and determine the user groups and possible competing products of the product; Positioning analysis module 303, used to obtain product design ideas and determine product positioning according to the user group and the product design ideas; The pricing determination module 304 is used to determine a product pricing range according to the product positioning and the possible competing products.

[0117] Optionally, when the report and function analysis module 302 analyzes the market research report and the product function to determine the user group of the product and possible competing products, it is used to: Analyze the product functions and determine the basic functions and additional functions; According to the basic functions and the additional functions, screen the market products to obtain possible competing products; Analyze the market research report to determine user information and user needs; According to the basic functions and the additional functions, the user needs are screened to obtain data with the highest coverage of the basic functions and the additional functions; Determining optimal user information based on the data with the highest coverage of the basic functions and the additional functions; The optimal user information is analyzed to determine the user group.

[0118] Optionally, the report and function analysis module 302 screens market products according to the basic functions and the additional functions to obtain possible competing products, and is used to: Determine the core of the product based on the basic functions described; Determine the product type according to the product core, and screen the market products according to the product type to determine matching products of the same type; Analyze the matching products to determine all product functions of the matching products; All the product functions are matched with the additional functions one by one, and according to the matching results, the matching product with the highest matching degree is determined as the possible competing product.

[0119] Optionally, when the report and function analysis module 302 analyzes the product functions and determines the basic functions and additional functions, it is used to: Analyze the product functions and determine several single functions; Analyze each single function and determine the functional relationship between any two single functions; According to the functional relationship, determining whether any single function has a functional relationship with each of the other single functions; If it exists, the single function that has functional links with every other single function is taken as the basic function; According to the functional connection, the relationship functions of two or more functional connections are determined, the relationship functions of two or more functional connections are analyzed, the actual function is determined, and the actual function is used as an additional function.

[0120] Optionally, when determining a product pricing range according to the product positioning and the possible competing products, the pricing determination module 304 is used to: Analyze all product functions to determine the degree of overlap between the functions of the possible competing products and the product; Determine product application scenarios based on the product positioning; Retrieve the market prices of the possible competing products; Determine the unique functions of the product based on the functional overlap; Determine the functional value of the unique function based on the product application scenario; Determine the product pricing range based on the functional value and the market pricing.

[0121] Optionally, when determining the functional value of the unique function according to the product application scenario, the pricing determination module 304 is used to: Based on the unique function, determine the actual problem solved by the unique function; Analyze the market research report to determine the frequency of occurrence and cost of solving the actual problem; The functional value of the unique function is determined according to the solution cost and the occurrence frequency.

[0122] Optionally, when determining the product pricing range according to the functional value and the market pricing, the pricing determination module 304 is used to: Determine the lower limit of product pricing based on the market pricing; Obtain and analyze product production reports, and determine the best service life of the product based on the analysis results of the reports; Determine the number of times the product is used based on the frequency of occurrence and the optimal service life of the product; Determining user consumption levels based on the user groups; Determine the upper limit of product pricing based on the user's consumption level, the solution cost and the number of times the product is used; Determine the product pricing range based on the product pricing lower limit and the product pricing upper limit.

[0123] Optionally, when the pricing determination module 304 determines the lower limit of the product pricing according to the market pricing, it is used to: Based on the functional value, determine the advantages of the product over the possible competing products; Determine the production cost of the product based on the product production report; Determine marketing channels based on the user groups; Determine the marketing costs based on the marketing channels; Determine the maintenance cost of the product based on the analysis results of the report; The lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production costs, the maintenance costs and the marketing costs.

[0124] Optionally, the pricing determination module 304 determines the lower limit of the product pricing according to the advantages of the product compared to the possible competing products, the market pricing, the product production cost, the maintenance cost and the marketing cost, and calculates it according to the following formula: ; in, Indicates the lower limit of the pricing of the product; represents the production cost of the product; represents said maintenance cost; represents said marketing cost; represents said market pricing; The cost-performance ratio coefficient obtained by converting the advantages of the product compared with the possible competing products; Indicates the market's sensitivity to price changes of the possible competitor.

[0125] The system of this embodiment can be used to execute the method of any of the above embodiments. The implementation principles and technical effects are similar and will not be described in detail here.

Claims

1. A market analysis method based on RSC, characterized in that: include: Based on RSC, obtain product launch requirements and market research reports; analyze the product launch requirements and determine product functions; Analyze the market research report and product features to determine the product's user groups and possible competing products; Obtain product design ideas, and determine product positioning based on the user groups and the product design ideas; Determine the product pricing range based on the product positioning and possible competing products.

2. The method according to claim 1, characterized in that The analysis of the market research report and the product features to determine the user groups and possible competing products of the product includes: Analyze the product functions and determine the basic functions and additional functions; According to the basic functions and the additional functions, screen the market products to obtain possible competing products; Analyze the market research report to determine user information and user needs; According to the basic functions and the additional functions, the user needs are screened to obtain data with the highest coverage of the basic functions and the additional functions; Determining optimal user information based on the data with the highest coverage of the basic functions and the additional functions; The optimal user information is analyzed to determine the user group.

3. The method according to claim 2, characterized in that The screening of market products according to the basic functions and the additional functions to obtain possible competing products includes: Determine the core of the product based on the basic functions described; Determine the product type according to the product core, and screen the market products according to the product type to determine matching products of the same type; Analyze the matching products to determine all product functions of the matching products; All the product functions are matched with the additional functions one by one, and according to the matching results, the matching product with the highest matching degree is determined as the possible competing product.

4. The method according to claim 2, characterized in that: The analysis of the product functions and determination of basic functions and additional functions include: Analyze the product functions and determine several single functions; Analyze each single function and determine the functional relationship between any two single functions; According to the functional relationship, determining whether any single function has a functional relationship with each of the other single functions; If it exists, the single function that has functional links with every other single function is taken as the basic function; According to the functional connection, the relationship functions of two or more functional connections are determined, the relationship functions of two or more functional connections are analyzed, the actual function is determined, and the actual function is used as an additional function.

5. The method according to claim 3, characterized in that: Determining the product pricing range according to the product positioning and the possible competing products includes: Analyze all product functions to determine the degree of overlap between the functions of the possible competing products and the product; Determine product application scenarios based on the product positioning; Retrieve the market prices of the possible competing products; Determine the unique functions of the product based on the functional overlap; Determine the functional value of the unique function based on the product application scenario; Determine the product pricing range based on the functional value and the market pricing.

6. The method according to claim 5, characterized in that Determining the functional value of the unique function according to the product application scenario includes: Based on the unique function, determine the actual problem solved by the unique function; Analyze the market research report to determine the frequency of occurrence and cost of solving the actual problem; A functional value of the unique function is determined according to the solution cost and the occurrence frequency.

7. The method according to claim 6, characterized in that Determining the product pricing range according to the functional value and the market pricing includes: Determine the lower limit of product pricing based on the market pricing; Obtain and analyze product production reports, and determine the best service life of the product based on the analysis results of the reports; Determine the number of times the product is used based on the frequency of occurrence and the optimal service life of the product; Determining user consumption levels based on the user groups; Determine the upper limit of product pricing based on the user's consumption level, the solution cost and the number of times the product is used; Determine the product pricing range based on the product pricing lower limit and the product pricing upper limit.

8. The method according to claim 7, characterized in that Determining the lower limit of product pricing according to the market pricing includes: Based on the functional value, determine the advantages of the product over the possible competing products; Determine the production cost of the product based on the product production report; Determine marketing channels based on the user groups; Determine the marketing costs based on the marketing channels; Determine the maintenance cost of the product based on the analysis results of the report; The lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production costs, the maintenance costs and the marketing costs.

9. The method according to claim 8, characterized in that The lower limit of the product pricing is determined based on the advantages of the product compared to the possible competing products, the market pricing, the product production cost, the maintenance cost and the marketing cost, and is calculated according to the following formula: ； in, Indicates the lower limit of the pricing of the product; represents the production cost of the product; represents said maintenance cost; represents said marketing cost; represents said market pricing; The cost-performance ratio coefficient obtained by converting the advantages of the product compared with the possible competing products; Indicates the market's sensitivity to price changes of the possible competitor.

10. A market analysis method and system based on RSC, characterized in that: include: The demand analysis module is used to obtain product launch requirements and market research reports based on RSC; analyze the product launch requirements and determine product functions; Report and function analysis module, used to analyze the market research report and product functions, and determine the user groups and possible competing products of the product; A positioning analysis module is used to obtain product design ideas and determine product positioning according to the user group and the product design ideas; The pricing determination module is used to determine the product pricing range based on the product positioning and the possible competing products.

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