Promotion analysis method and system for cross-border e-commerce

Abstract

The invention relates to the technical field of cross-border e-commerce promotion, in particular to a promotion analysis method and system for cross-border e-commerce. The method comprises the following steps: acquiring and analyzing target region information, and determining local traditional culture information and local popular culture information; obtaining product characteristic information, and determining personalized promotion content information in combination with the local traditional culture information and the local popular culture information; time difference information is determined according to the target region information, promotion carrier information of the target region is acquired, and a drainage time period is determined in combination with the time difference information; and performing drainage promotion on the product according to the personalized promotion content information, the promotion carrier information and the drainage time period. The personalized design can better attract and meet the requirements of local consumers, the exposure rate of the product is improved, and by continuously optimizing the promotion content, the precision of the promotion content can be improved, the user experience can be enhanced, and the promotion effect is further improved.

Description

Technical Field

[0001] The present application relates to the technical field of cross-border e-commerce promotion, and in particular to a promotion analysis method and system for cross-border e-commerce. Background Art

[0002] As global consumers' acceptance of online shopping continues to increase, the scale of the cross-border e-commerce market continues to grow, and the rapid development of Internet technology, especially the application of mobile payment, big data analysis, cloud computing and other technologies, has greatly reduced the operating costs of cross-border e-commerce and improved transaction efficiency. These technologies provide strong technical support for the promotion of cross-border e-commerce.

[0003] In the promotion of cross-border e-commerce products, existing technologies make it difficult to match the promotional content of merchants' products with the consumption needs of consumers in the target area, and thus it is difficult to arouse consumers' interest and resonance, resulting in low local consumers' trust and identification with the brand, leading to poor promotion effects, and thus causing product sales to be blocked or unsalable. Summary of the invention

[0004] The present application provides a promotion analysis method and system for cross-border e-commerce to solve the above problems.

[0005] In a first aspect, the present application provides a promotion analysis method for cross-border e-commerce, the method comprising: Obtain target area information, and determine local traditional cultural information and local popular culture information based on the target area information; obtain product feature information, and determine personalized promotional content information based on the product feature information, the local traditional cultural information and the local popular culture information; obtain promotion carrier information of the target area, and determine time difference information based on the target area information, and determine a drainage time period based on the time difference information and the promotion carrier information; and conduct drainage promotion for the product based on the personalized promotion content information, the promotion carrier information and the drainage time period.

[0006] Optionally, determining personalized promotional content information based on the product feature information, the local traditional cultural information and the local popular culture information includes: determining product scene information based on the product feature information and the target area information; determining scene feature information based on the product scene information; acquiring promotion style information, determining a background color based on the promotion style information, and determining promotion background information based on the product scene information, the scene feature information and the background color; determining promotion theme information, promotion details information and promotion pattern information based on the product feature information and the local traditional cultural information and the local popular culture information; determining the personalized promotional content information based on the promotion background information, the promotion theme information, the promotion details information and the promotion pattern information.

[0007] Optionally, determining the promotion theme information according to the product feature information, the local traditional cultural information and the local popular culture information includes: determining local language information and a slang information set according to the target area information; determining product theme information according to the product feature information; determining language-converted theme information according to the product theme information and the local language information; determining similar meaning information according to the language-converted theme information and the slang information set; determining theme content according to the similar meaning information, the language-converted theme information and the slang information set; determining a traditional color set and a traditional font set according to the local traditional cultural information; determining hue style information according to the background color; determining a theme color according to the traditional color set and the hue style information; determining the font style of each font according to the traditional font set; determining a theme font according to the font style and the promotion style information; determining the promotion theme information according to the theme content, the theme color, the theme font and a preset theme font size.

[0008] Optionally, determining the promotion details information according to the product feature information, the local traditional cultural information and the local popular culture information includes: determining a popular font set, a popular color set and a popular expression according to the local popular culture information; determining the details introduction content according to the product theme information, the popular expression and the local language information; determining the most popular font with the largest usage according to the popular font set; determining the details introduction font according to the most popular font; determining the details introduction font color according to the popular color set and the color tone style information; determining the promotion details information according to the details introduction content, the details introduction font color, the details introduction font and a preset details introduction font size.

[0009] Optionally, the promotional pattern information is determined according to the product feature information, the local traditional cultural information and the local popular culture information, including: determining a traditional cultural element set according to the local traditional cultural information; determining a traditional element meaning set of each traditional element according to the traditional cultural element set; determining a traditional representative element according to the element meaning set and the product feature information; determining a popular culture element set according to the local popular culture information; determining a popular element meaning set of each popular element according to the popular culture element set; determining a popular representative element according to the popular element meaning set and the product feature information; determining a product feature vector according to the product feature information; determining a traditional representative element feature vector according to the traditional representative element; determining a popular representative element feature vector according to the popular representative element; and determining a preliminary combined image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, specifically the following formula: ; in, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element eigenvector, It is the preset product feature influence weight, It is the influence weight of the preset popular element characteristics. The influence weight of the traditional element features is preset; and the promotional pattern information is determined according to the preliminary combined image.

[0010] Optionally, determining the promotional pattern information according to the preliminary combined image includes: According to the preliminary combined image, the cultural element component and the product component are determined; according to the cultural element component, the cultural element pixel value of the cultural element component at any pixel point is determined; according to the product component, the product pixel value of the product component at any pixel point is determined; according to the cultural element pixel and the product pixel, an image pixel set is determined; according to the image pixel set, an image gradient is determined; the product pixel, the cultural element pixel and the image gradient are analyzed to determine the final image pixel value corresponding to each pixel point in the final image, which is specifically the following formula: ; in, The final image is at point The final image pixel value at The cultural element component is at the point The pixel value of the cultural element at Is the product component at point The pixel value of the product at is the image at point The image gradient at is the preset cultural influence coefficient, is a preset gradient influence coefficient; and the promotion pattern information is determined according to the final image pixel value at each pixel point.

[0011] Optionally, determining the personalized promotional content information based on the promotion background information, the promotion theme information, the promotion details information and the promotion pattern information includes: obtaining an initial size of the personalized promotional content information, and determining a primary area and a secondary area based on the initial size; determining the promotion pattern information and the promotion details information as primary information; determining the promotion background information and the promotion theme information as secondary information; determining primary area planning information based on the primary information and the primary area; determining secondary area planning information based on the secondary information and the secondary area; and determining the personalized promotional content information based on the primary area planning information and the secondary area planning information.

[0012] Optionally, determining time difference information based on the target area information, and determining the drainage time period based on the time difference information and the promotion carrier information, includes: acquiring merchant area information, and determining merchant area time zone information based on the merchant area information; determining the high-heat time period of the target area time zone information and the promotion carrier based on the target area information and the promotion carrier information; determining the time difference information based on the target area time zone information and the merchant area time zone information; determining the high-heat start time and the high-heat end time based on the high-heat time period; determining the drainage start time based on the high-heat start time and the time difference information; determining the drainage end time based on the high-heat end time and the time difference information; determining the drainage time period based on the drainage start time and the drainage end time.

[0013] Optionally, the method further includes: obtaining interactive data information of users within the traffic diversion time period, and determining the number of page clicks, page dwell time, and number of orders based on the interactive data information; determining the page click rate based on the number of page clicks and the preset number of exposures; determining the order rate based on the number of orders and the number of page clicks; analyzing the page dwell time, the page click rate, and the order rate to determine the promotion effect index, which is specifically the following formula: ; in, is the promotion effect indicator, is the page dwell time, is the page hit rate, is the order rate, is the preset residence time impact weight, The preset click rate affects the weight. is a preset order rate influencing weight; determining crowd satisfaction according to the promotion effect index and the preset promotion effect index threshold; obtaining crowd feedback information, and determining a promotion adjustment strategy according to the crowd satisfaction and the crowd feedback information; adjusting the personalized promotion content information according to the promotion adjustment strategy.

[0014] In a second aspect, the present application provides a promotion analysis system for cross-border e-commerce, the system comprising: A data collection module, used to obtain target area information, and determine local traditional cultural information and local popular cultural information based on the target area information; A promotion content design module, used to obtain product feature information, and determine personalized promotion content information according to the product feature information, the local traditional cultural information and the local popular cultural information; A flow-inducing time determination module is used to obtain promotion carrier information of a target area, determine time difference information according to the target area information, and determine a flow-inducing time period according to the time difference information and the promotion carrier information; The traffic diversion and promotion module is used to conduct traffic diversion and promotion of the product according to the personalized promotion content information, the promotion carrier information and the traffic diversion time period. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, a brief introduction will be given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0016] Figure 1 A schematic diagram of an application scenario provided for an embodiment of the present application; Figure 2 A flowchart of a promotion analysis method for cross-border e-commerce provided in one embodiment of the present application; Figure 3 A schematic diagram of the structure of a promotion analysis system for cross-border e-commerce provided in one embodiment of the present application. DETAILED DESCRIPTION

[0017] In order to make the purpose, technical scheme and advantages of the embodiments of the present application clearer, the technical scheme in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0018] In addition, the term "and / or" in this article is only a description of the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist at the same time, and B exists alone. In addition, the character " / " in this article, unless otherwise specified, generally means that the associated objects before and after are in an "or" relationship.

[0019] The embodiments of the present application are further described in detail below in conjunction with the drawings in the specification.

[0020] In cross-border e-commerce product promotion, existing technologies make it difficult to match the promotional content of merchants' products with the consumption needs of consumers in the target area, and thus it is difficult to arouse consumers' interest and resonance, resulting in low local consumers' trust and identification with the brand, leading to low promotion effects, and thus causing product sales to be blocked or unsalable.

[0021] Based on this, the present application provides a promotion analysis method and system for cross-border e-commerce, which obtains and analyzes the cultural background and product characteristics of the target area, determines the cultural elements of the target area that are highly matched with the product characteristics, and integrates the determined cultural elements and product characteristics to obtain the promotion background, promotion theme, promotion details and promotion pattern, and then obtains personalized promotion content. Then, based on the peak time period of the number of online personnel in the local promotion carrier combined with the influence of time difference, the drainage time period is determined, and the personalized promotion content is promoted during the drainage time, thereby increasing the exposure rate and promotion effect of the promotion content, and then increasing the sales rate of the merchant's products.

[0022] Figure 1 A schematic diagram of an application scenario provided for this application. When merchants conduct cross-border e-commerce promotion, they apply the method provided by this application, combine the cultural background and product features of the target area, design personalized promotion content, and promote the personalized promotion content in the target area.

[0023] Specifically, the method provided by the present application is applied to any server, which communicates with an information collection device, obtains target area information, promotion carrier information and product feature information provided by the information collection device through the server, analyzes the above information, determines the target area cultural elements with high matching degree with product features, integrates the determined cultural elements and product features to obtain personalized promotion content, and then determines the drainage time period according to the peak time period of the number of online personnel of the local promotion carrier combined with the influence of time difference, formulates personalized promotion content information by combining product features, traditional culture and popular culture information of the target area, and promotes personalized promotion content information to consumers during the drainage time period. The specific implementation method can refer to the following embodiments.

[0024] Figure 2 This is a flow chart of a promotion analysis method for cross-border e-commerce provided in an embodiment of the present application. The method of this embodiment can be applied to the server in the above scenario. Figure 2 As shown, the method includes: S201. Obtain target area information, and determine local traditional cultural information and local popular cultural information based on the target area information.

[0025] The target area information may be information related to the promotion content of the target area that the merchant wants to promote in the cross-border e-commerce process, such as cultural information, time zone information, promotion carrier information, etc. of the target area.

[0026] Local traditional cultural information may be information containing the traditional culture of the target area.

[0027] The local pop culture information may be information containing the pop culture of the target region.

[0028] Specifically, in the process of cross-border e-commerce product promotion, if you want to improve the promotion effect, you need to understand the local culture and integrate it into the design of product promotion content to make the product more in line with the psychological expectations and cultural background of the target consumers. Therefore, through information collection equipment, use web crawler technology to extract various local information on the Internet, and analyze the collected information through natural language processing technology and knowledge graph technology to determine the traditional cultural information and popular culture information.

[0029] S202: Obtain product feature information, and determine personalized promotion content information based on the product feature information, local traditional cultural information, and local popular cultural information.

[0030] Product feature information can include information about the characteristics and basic functions of cross-border e-commerce promotion products.

[0031] The personalized promotion content information may be promotion content that is personalized for different target areas.

[0032] Specifically, in the process of cross-border e-commerce product promotion, due to the different cultural backgrounds and language habits of different target promotion areas, different promotion content needs to be formulated to meet the psychological expectations of local consumers in view of this difference. At the same time, in order to meet the needs of consumers of different age groups and backgrounds, it is necessary to integrate traditional culture and popular culture to cover a wider audience group. Therefore, through information collection equipment, the relevant basic information and characteristics of the promotion products are obtained. Based on the characteristics of the products, the local traditional culture and popular culture are integrated to design personalized promotion content that conforms to the local cultural background.

[0033] S203, obtaining the promotion carrier information of the target area, determining the time difference information according to the target area information, and determining the drainage time period according to the time difference information and the promotion carrier information.

[0034] The promotion carrier information may be information of a carrier (such as online social media) used to promote the product in a target area.

[0035] The time difference information may be the time difference information between the area where the merchant is located and the target promotion area.

[0036] The traffic diversion time period can be the time period during which merchants conduct traffic diversion and promotion of promotional content, which is used to increase traffic introduction so that more promotion carrier users can see the promotional content.

[0037] Specifically, in the process of cross-border e-commerce product promotion, this is an online transaction process. In order to ensure good promotion effects and considering cost issues, it is necessary to increase product promotion efforts during a time period when the number of promotion carrier personnel online is the largest, to ensure that more people receive the promotion content. Therefore, through mathematical analysis, the time difference between the target area and the merchant area is obtained, and through information collection equipment, the local promotion carrier information is obtained. The time period with a peak number of promotion carrier personnel online is determined as the high-heat time, and the drainage time period is obtained through the high-heat time period and time difference in the target area.

[0038] S204: Conduct product promotion based on personalized promotion content information, promotion carrier information, and promotion time period.

[0039] Specifically, based on the obtained personalized promotion content information, promotion carrier information and diversion time period, during the diversion time period, the personalized promotion content information is diverted through the promotion carrier so that more promotion carrier users can see it and achieve the promotion effect.

[0040] Through the method provided in this embodiment, the traditional culture and popular culture information of the target area are obtained and analyzed. This information helps to understand the cultural background and psychological expectations of the target consumers, so as to design promotional content that conforms to the local cultural background. By combining the product features, the traditional culture and popular culture information of the target area, personalized promotional content is formulated. This personalized design can better attract and meet the needs of local consumers and improve the promotion effect. By analyzing the time difference between the area where the merchant is located and the target promotion area, the best drainage time period is determined. Doing so can ensure that the number of promotion carrier personnel online is the largest during the high-heat time period of the target area, thereby increasing the exposure rate and promotion effect of the promotion content, considering the impact of time differences, and avoiding unsatisfactory drainage effects caused by time differences.

[0041] In some embodiments, product scene information is determined based on product feature information and target area information; scene characteristic object information is determined based on the product scene information; promotion style information is obtained, and the background color is determined based on the promotion style information; promotion background information is determined based on the product scene information, the scene characteristic object information and the background color; promotion theme information, promotion detail information and promotion pattern information are determined based on the product feature information and local traditional cultural information and local popular culture information; personalized promotion content information is determined based on the promotion background information, promotion theme information, promotion detail information and promotion pattern information.

[0042] Product scenario information can be the usage scenario information of the promoted product in the target area.

[0043] The scene feature information may be feature item information under the product scene information.

[0044] Background color can be the background color in the promotion content.

[0045] The promotion style information may be the design style information of the preset promotion content.

[0046] The promotion background information may be background information of personalized promotion content information.

[0047] The promotional subject information may be subject information of the personalized promotional content information.

[0048] The promotion details information may be detailed information of personalized promotion content information.

[0049] The promotional pattern information may be pattern information of personalized promotional content information.

[0050] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to design personalized promotion content that conforms to the local cultural background to ensure better acceptance by consumers in the target area. The promotion content is generally composed of promotion background, promotion theme, promotion details and promotion pattern. In order to lay the foundation for the overall style of personalized promotion content, therefore, according to the product feature information and the use of the promotion product in the target area, the use scenario of the promotion product in the target area is determined, and then the representative scene feature in the use scenario is obtained to obtain the promotion style of this promotion. According to the promotion style, the color that conforms to the promotion style is used as the promotion background color, and the obtained use scenario, representative scene feature and promotion background color are used as the promotion background information. Then, according to the product feature information and the local traditional cultural information and the local popular culture information, the promotion theme information, promotion details information and promotion pattern information are obtained, and the personalized promotion content information is determined through smoothing synthesis technology and gradient processing technology.

[0051] Through the method provided in this embodiment, a promotion background is obtained by combining product information and usage in the target area, which can enable consumers to have a preliminary understanding of the product at the first time when seeing the background, and can quickly attract consumers' attention, so as to avoid consumers' inability to associate the product with their daily life in their minds when seeing the promotion content, and then lose interest in the product. According to the preset promotion content design style, the promotion background color is determined, which can lay the foundation for the color style of the overall personalized promotion content and provide a reference for the color selection of subsequent designs.

[0052] In some embodiments, local language information and slang information sets are determined based on target area information; product theme information is determined based on product feature information; language-converted theme information is determined based on product theme information and local language information; meaning-approximate information is determined based on language-converted theme information and slang information sets; theme content is determined based on meaning-approximate information, language-converted theme information and slang information sets; traditional color sets and traditional font sets are determined based on local traditional cultural information; hue style information is determined based on background color; theme color is determined based on traditional color sets and hue style information; font style of each font is determined based on traditional font sets; theme font is determined based on font style and promotion style information; promotion theme information is determined based on theme content, theme color, theme font and preset theme font size.

[0053] The slang information set may be a collection of slang information of a target region.

[0054] Product theme information can be the theme information expressed by the product, including the product's meaning, main content, etc.

[0055] The language-converted subject information may be subject information converted into subject information corresponding to the language of the target region.

[0056] The information on similar meanings may be information on similar meanings between the subject information and the slang in the target region after language conversion.

[0057] The traditional color set may be a collection of traditional colors of a target region.

[0058] The traditional font set may be a collection of traditional fonts for a target region.

[0059] The color tone style information may be information about the color tone style of the overall promotional content.

[0060] The theme color may be the color of the promotion theme.

[0061] The font style may be the style of traditional fonts in the target region.

[0062] The theme font may be a font of a promotional theme.

[0063] The preset theme font size may be the size of the font of the preset promotion theme.

[0064] Specifically, in the process of cross-border e-commerce product promotion, when designing personalized promotional content information, language itself is an important carrier of culture. Slang can be used to shorten the distance between products and local consumers, stimulate the interest and curiosity of potential consumers, and prompt them to want to learn more about the stories, functions or advantages behind the products. Therefore, according to the target area information, through NLP (natural language processing technology), the local language information and slang information set are obtained, and according to the characteristics of the product, the meaning and main content of the promoted product are obtained, and determined as the product theme information. According to the obtained product theme information and local language, the product theme information in the merchant area language is converted into the theme information in the target area language, and then the theme information and slang after language conversion are obtained. The information set is analyzed, and the information with similar meanings between the two is determined through semantic similarity analysis technology, and slang with similar meanings to the theme information after language conversion is obtained, and then the slang is used as the theme content. According to the traditional cultural information of the target area, the traditional color set and traditional font set of the target area are determined. According to the background color of the above-mentioned promotion background, the color tone style is determined, and the traditional color that matches the color tone style is selected by combining the color tone style and the traditional color set of the target area. The traditional font set is analyzed to determine the style of each traditional font, and then compared with the above-mentioned promotion style information, and a suitable font is selected as the theme font. Finally, according to the theme content, theme color, theme font and preset theme font size, the promotion theme information is determined through the theme generation tool.

[0065] Through the method provided in this embodiment, the main content of the promotion theme is determined by combining local slang with profound products, so that the promotion theme has local charm and can effectively stimulate the interest and curiosity of potential consumers. By adopting the language and traditional fonts of the target area, the promotion content can be closer to the cultural background and aesthetic habits of local consumers, thereby enhancing their favorability and recognition of the product. This cultural resonance helps to break down regional barriers and make products more easily accepted by the local market. Choosing traditional colors on the basis of the promotion background not only adds local characteristics but also does not make the theme colors appear inconsistent, and visually appears more unified and professional.

[0066] In some embodiments, popular font sets, popular color sets and popular expressions are determined based on local popular culture information; detailed introduction content is determined based on product theme information, popular expressions and local language information; the most popular font used the most is determined based on the popular font set; the detailed introduction font is determined based on the most popular font; the detailed introduction font color is determined based on the popular color set and tone style information; the promotional details information is determined based on the detailed introduction content, the detailed introduction font color, the detailed introduction font and the preset detailed introduction font size.

[0067] The popular font set may be a collection of popular fonts in a target region.

[0068] A popular color set may be a collection of popular colors in a target region.

[0069] The popular expressions may be popular textual expressions in the target area.

[0070] The detailed introduction content can be a detailed text introduction of the promoted product.

[0071] The most popular font may be the popular font that is currently used most frequently in the target area.

[0072] The detailed introduction font can be the text font of the detailed introduction content of the promoted product.

[0073] The font color of the detailed introduction can be the font color of the detailed introduction content of the promoted product.

[0074] The preset detailed introduction font size may be a preset font size of the detailed introduction content of the promoted product.

[0075] Specifically, in the process of cross-border e-commerce product promotion, when designing personalized promotion content information, it is necessary to fully display the product's characteristics, functions, specifications, materials and other detailed information, and consumers cannot actually touch the products when conducting cross-border shopping, and it is difficult to further understand the product-related information. Therefore, according to the local popular culture information of the target area, through image recognition and visual analysis technology, crawler technology and big data and artificial intelligence analysis, it is possible to analyze and obtain the popular font set, popular color set and popular expression methods in the target area. On the basis of product theme information, combined with local popular expressions and local language information, the detailed introduction content with local popular expressions in the local language is obtained, the popular font set is analyzed, and the font used most frequently in the popular font set is obtained, and it is determined as the detailed introduction font. According to the popular color set and color tone style information, the popular color in the popular color set that is suitable for the current color tone style is selected as the detailed introduction font color. Finally, according to the obtained detailed introduction content, detailed introduction font color, detailed introduction font and preset detailed introduction font size, the CMS (content management system) technology is used to perform automatic template design to determine the promotion details information.

[0076] Through the method provided in this embodiment, combined with the popular cultural information of the target area (such as popular font sets, popular color sets, and popular expressions), promotional content that conforms to local aesthetics and expression habits is designed, so that product information is closer to local consumers, the attractiveness and resonance of advertisements are improved, and the promotion effect of products is effectively improved. By analyzing the popular font set and selecting the most used font as the detailed introduction font, combined with the popular color suitable for the current color style as the font color, these design elements work together on the promotion details information, making the overall visual effect more harmonious and unified, improving reading comfort, and promoting the effective communication of information.

[0077] In some embodiments, a set of traditional cultural elements is determined based on local traditional cultural information; a set of traditional element meanings of each traditional element is determined based on the set of traditional cultural elements; a traditional representative element is determined based on the element meaning set and product feature information; a set of popular cultural elements is determined based on local popular cultural information; a set of popular element meanings of each popular element is determined based on the set of popular cultural elements; a popular representative element is determined based on the popular element meaning set and product feature information; a product feature vector is determined based on the product feature information; a traditional representative element feature vector is determined based on the traditional representative element; a popular representative element feature vector is determined based on the popular representative element; a preliminary combined image is determined based on the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, which is specifically the following formula (1): (1); in, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element eigenvector, It is the preset product feature influence weight, It is the influence weight of the preset popular element characteristics. It is to preset the influence weight of traditional element features; determine the promotion pattern information based on the preliminary combined image.

[0078] The set of traditional cultural elements may be a collection of traditional cultural elements of the target region.

[0079] The traditional element meaning set may be a collection of the meanings expressed by each traditional cultural element.

[0080] Traditional representative elements can be representative elements of traditional cultural elements that are in line with the characteristics of current products.

[0081] The pop culture element set may be a collection of pop culture elements of a target region.

[0082] The popular element meaning set may be a collection of meanings expressed by each popular culture element.

[0083] Popular representative elements can be representative elements of popular culture elements that are in line with the characteristics of current products.

[0084] The product feature vector may be a vector used to represent product features.

[0085] The traditional representative element feature vector may be a vector used to represent the features of the traditional representative element.

[0086] The popular representative element feature vector may be a vector used to represent the features of the popular representative element.

[0087] The preliminary combination image may be an image that is a preliminary combination of the promoted product, traditional representative elements, and popular representative elements.

[0088] The extended pattern information may be obtained by further fusing edge details of the preliminary combined image.

[0089] The preset product feature influence weight may be an influence weight of a preset product feature vector on the preliminary combined image.

[0090] The preset traditional element feature influence weight may be an influence weight of a preset traditional representative element feature vector on the preliminary combined image.

[0091] The preset popular element feature influence weight may be an influence weight of a preset popular representative element feature vector on the preliminary combined image.

[0092] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to design personalized promotional content information. Since consumers cannot directly touch or try the products, they mainly rely on visual information to make purchasing decisions, which makes visual appeal particularly important. In addition, it is necessary to design patterns that conform to the local cultural background to satisfy the cultural identity and acceptance of local consumers. Therefore, through the traditional cultural information of the target area, a set of traditional cultural elements is obtained, and then the meaning of each element is analyzed and matched with the characteristic information of the promoted product to obtain traditional representative elements that are representative and consistent with the product characteristics. Similarly, popular representative elements are matched by the same method, and the product characteristic information, traditional representative elements and popular representative elements are analyzed. The features of each element are extracted by feature extraction methods such as SIFT (scale-invariant feature transform), and the product feature vector, traditional representative element feature vector and popular representative element feature vector that describe the characteristics of each element are obtained respectively. Then, formula (1) is designed to analyze and obtain a preliminary combined image. This formula distributes the product features ( ), popular culture elements that match the product characteristics ( ), and traditional cultural elements that match the product characteristics ( ) are linearly combined to generate a preliminary combined image ( ), based on the generated preliminary combined image, the generalized pattern information is finally obtained.

[0093] The above-mentioned preset product feature influence weights, preset traditional element feature influence weights, and preset popular element feature influence weights are allocated according to the following rules: Since in the design of personalized promotional content, it is necessary to emphasize the characteristics of the product, and combine the traditional cultural elements and popular cultural elements of the target area to assist in the expression and enhance the attractiveness of the product, therefore, the weight ratio of the preset product feature influence weight should be significantly greater than the preset traditional element feature influence weight and the preset popular element feature influence weight, and the ratio between the preset traditional element feature influence weight and the preset popular element feature influence weight can be approximate.

[0094] By matching the traditional cultural element set and the popular cultural element set with the product feature information to obtain the traditional representative elements and the popular representative elements, it is possible to obtain representative elements that can reflect the product features and conform to the local cultural background, and provide an element composition basis for the subsequent design of promotional pattern information with unique visual appeal. By quantifying each part through a formula to obtain a preliminary combined image, the image composition process can be more clearly understood. At the same time, by setting weights, the preliminary combined image can be controlled and adjusted by changing the weight values, providing a reference and premise for the dynamic adjustment of subsequent images.

[0095] In some embodiments, according to the preliminary combined image, the cultural element component and the product component are determined; according to the cultural element component, the cultural element pixel value of the cultural element component at any pixel point is determined; according to the product component, the product pixel value of the product component at any pixel point is determined; according to the cultural element pixel and the product pixel, the image pixel set is determined; according to the image pixel set, the image gradient is determined; the product pixel set, the cultural element pixel set and the image gradient are analyzed to determine the final pixel value corresponding to each pixel point in the final image, which is specifically the following formula (2): (2); in, The final image is at point The final pixel value at Is the cultural element component at the point The pixel value of the cultural element at Is the product component at point The product pixel value at is the image at point The image gradient at is the preset cultural influence coefficient, is a preset gradient influence coefficient; and the promotion pattern information is determined according to the final image pixel value at each pixel point.

[0096] The cultural element component may be an image of traditional representative elements and popular representative elements that have not yet been integrated in the preliminary combined image.

[0097] The product component may be an image of a product that has not been fused in the preliminary combined image.

[0098] The cultural element pixel value may be a pixel value corresponding to a pixel point in the cultural element component.

[0099] The product pixel value may be a pixel value corresponding to a pixel point in a product component.

[0100] The image pixel set may be a set of pixel values ​​at all pixel points on the preliminary combined image.

[0101] The final pixel value may be a pixel value corresponding to each pixel point in the generated final image.

[0102] The image gradient may be the change rate of a pixel at a certain pixel point in the preliminary combined image, and the image gradient may be obtained according to the horizontal pixel change rate and the vertical pixel change rate at the point.

[0103] The preset cultural influence coefficient can be a preset coefficient used to represent the degree of influence of the cultural element pixel value on the final pixel value. The preset cultural influence coefficient can be obtained by fitting and analyzing the historical and cultural element pixel value and the final pixel value change data through a data fitting algorithm, such as a linear fitting algorithm.

[0104] The preset gradient influence coefficient may be a preset coefficient used to represent the degree of influence of the image gradient on the final pixel value. The preset gradient influence coefficient may be obtained by fitting and analyzing the historical image gradient and the final pixel value change data through a data fitting algorithm, such as a linear fitting algorithm.

[0105] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to design personalized promotional content information. Since the initial combined image simply splices the elements without integrating the elements, the transition between the elements is abrupt, which affects the sensory experience of consumers. Therefore, based on the initial combined image, the images of traditional representative elements and popular representative elements that have not been integrated, as well as product images, are obtained, namely, cultural element components and product components. Then, based on the obtained cultural element components and product components, the cultural element pixel value of the cultural element component at any pixel point and the product pixel value of the product component at any pixel point are determined, and then the set of the two is obtained, namely, the image pixel set. The image pixel set is analyzed, and the Sobel operator in the gradient operator technology is used to determine the image gradient. On the basis of the above, formula (2) is designed to obtain the pixel value at each pixel point through smooth synthesis and gradient smoothing, and then the promotion pattern information is obtained. Among them, Indicates the smooth synthesis of the image. Represents the gradient smoothing of the image, through and This indicates that any point on the image will not exist in both the product component and the cultural element component at the same time, that is, there will be no overlapping between the product component and the cultural element component.

[0106] Through the method provided in this embodiment, cultural elements and product elements are extracted on the basis of the preliminary combined image, avoiding overlap and confusion between the parts of the image, thus ensuring that the cultural elements and product elements remain clear and independent in the preliminary combined image. The smooth fusion processing of the image is achieved through the design formula, ensuring the natural transition and coordinated performance of the cultural elements and product elements in the image. By introducing the image gradient term, the gradient change of the image is smoothed. The gradient smoothing helps to eliminate jagged edges or mutations on the edges of the image, making the final image look more natural and soft. The final pattern information generated has the visual fusion effect of cultural elements and product elements, while maintaining the integrity and visual aesthetics of the pattern. This design can effectively enhance the visual appeal and promotion effect of cross-border e-commerce products.

[0107] In some embodiments, an initial size of the personalized promotional content information is obtained, and based on the initial size, a primary area and a secondary area are determined; promotional pattern information and promotional detail information are determined as primary information; promotional background information and promotional theme information are determined as secondary information; primary area planning information is determined based on the primary information and the primary area; secondary area planning information is determined based on the secondary information and the secondary area; and personalized promotional content information is determined based on the primary area planning information and the secondary area planning information.

[0108] The initial size may be the size of a corresponding image in the personalized promotion content information.

[0109] The primary area may be an area that needs to be highlighted within the size of the personalized promotional content information.

[0110] The secondary area may be an area other than the primary area within the size of the personalized promotional content information.

[0111] The primary information can be the information that needs to be highlighted in the personalized promotional content information, which needs to be noticed by potential consumers first and continue to browse.

[0112] Secondary information may be information other than primary information in the personalized promotional content information.

[0113] The primary area planning information may be information for planning primary information in the primary area.

[0114] The secondary area planning information may be information for planning secondary information in the secondary area.

[0115] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to design personalized promotion content information. After obtaining the various components (promotion background information, promotion theme information, promotion details information and promotion pattern information), if the various components are not reasonably laid out and planned, the entire personalized promotion content information will appear messy and not aesthetically pleasing. Therefore, the size can be divided into sixteen grids according to the obtained size, and the middle four grids of the sixteen grids are determined as the central area, the central area is determined as the primary area, and the pattern information and promotion details information are used as the primary information. According to the size, the primary information is selected according to the corresponding proportion of the primary area, and the grid layout technology is used for layout. The area outside the central area is determined as the secondary area, and the promotion background information and promotion theme information are determined as secondary information. The grid layout technology is used for layout, and then the personalized promotion content information is obtained for the reference of merchants.

[0116] Through the method provided in this embodiment, the layout of primary information and secondary information is adjusted according to the specific situation of the promotional content, so that the promotional content can first let potential consumers see the main factors, thereby attracting consumers' attention, further understanding the promoted products, and thus increasing the order rate. At the same time, the layout planning is carried out according to the initial size of the promotional content, which can adapt to different screens and devices and improve the compatibility of the promotional content. Through reasonable layout, the promotional content appears more neat and orderly in design, avoiding the phenomenon of random stacking of information and elements. The reasonably planned layout can enhance the visual beauty, give consumers a professional and reliable impression, and improve the image of the brand or product.

[0117] In some embodiments, merchant area information is obtained, and merchant area time zone information is determined based on the merchant area information; high heat time period of the target area time zone information and the promotion carrier is determined based on the target area information and the promotion carrier information; time difference information is determined based on the target area time zone information and the merchant area time zone information; high heat start time and high heat end time are determined based on the high heat time period; drainage start time is determined based on the high heat start time and time difference information; drainage end time is determined based on the high heat end time and time difference information; drainage time period is determined based on the drainage start time and drainage end time.

[0118] The merchant region information may be relevant detailed information about the region where the merchant is located.

[0119] The merchant region time zone information may be the time zone information of the region where the merchant is located.

[0120] The target area time zone information may be the time zone information of the target promotion area.

[0121] The high-frequency time period may be the peak time period of the number of online personnel of the promotion carrier. The peak usage time period may be determined through the usage habits of smart devices in the target area and used as the high-frequency time period.

[0122] The high-heat start time may be the start time of a high-heat time period in the target promotion area.

[0123] The high-heat end time may be the end time of the high-heat time period in the target promotion area.

[0124] The traffic diversion start time may be the start time for the merchant to divert traffic in his / her area.

[0125] The end time of traffic diversion can be the end time of the merchant's traffic diversion in his own area.

[0126] Specifically, in the process of cross-border e-commerce product promotion, it is necessary to accurately grasp the peak time period of the number of online users of the promotion carriers (such as social media, etc.) in the target area, and conduct traffic diversion during this time period to maximize the promotion efficiency, so that more potential consumers can receive personalized promotion content information, thereby increasing the product order rate and achieving the expected effect of the promotion. However, this process is a communication between two different regions, which leads to a time difference between the merchant and the target area, which will make the peak time period of the number of online users of the promotion carrier not the same time period in local time. Therefore, it is necessary to obtain the merchant information, and obtain the time zone information based on the merchant area information, and then obtain the time zone information based on the target area. The time zone information of the target area is obtained by subtracting the time zone of the merchant area from the time zone of the target area to obtain the difference, and this difference is used as the time difference information. According to the relevant information of the local related promotion carriers, the high-heat time period when the number of online users of the promotion carriers in the target area is at a peak is obtained. Combined with the time difference information, the start time and end time of the high-heat time period are respectively subtracted from the above difference to obtain the start time and end time of the merchant's diversion, and then the diversion time period is obtained. During this time period, the generated personalized promotion content information is promoted and diverted, so that more promotion carrier users can receive personalized promotion content and increase product exposure.

[0127] Through the method provided in this embodiment, the online peak time of the promotion carrier in the target area is obtained to ensure that the promotion and diversion are carried out during this period, so as to maximize the exposure to potential consumers in the target area, thereby improving the promotion efficiency and product exposure. There is a time difference between the merchant and the target area. By calculating the time difference between the two places, the actual execution time of the promotion is adjusted so that the promotion and diversion are carried out during the online peak time of the target area, ensuring that the promotion and diversion will not miss the best diversion period due to the time difference problem. Promotion during the peak time of the number of online users of social media or other promotion carriers in the target area increases the exposure rate of personalized promotion content, allowing more potential consumers to receive product information, thereby increasing the order rate of the product.

[0128] In some embodiments, the interactive data information of users in the drainage time period is obtained, and the number of page clicks, page dwell time and number of orders are determined according to the interactive data information; the page click rate is determined according to the number of page clicks and the preset number of exposures; the order rate is determined according to the number of orders and the number of page clicks; the page dwell time, page click rate and order rate are analyzed to determine the promotion effect index, which is specifically the following formula (3): (3); in, It is an indicator of promotion effect. is the page dwell time, is the page click rate, is the order rate, is the preset residence time impact weight, The preset click rate affects the weight. It is the preset order rate influencing weight; according to the promotion effect index and the preset promotion effect index threshold, determine the public satisfaction; obtain the public feedback information, according to the public satisfaction and public feedback information; according to the promotion adjustment strategy, adjust the personalized promotion content information.

[0129] The interactive data information may be data information of the interaction of promotion carrier users in the target area on the promotion content page.

[0130] The number of page clicks may be the number of times the promotion content page is clicked by users of the promotion carrier in the target area.

[0131] The page dwell time may be the time that the promotion carrier users in the target area stay on the promotion content page.

[0132] The number of orders may be the number of times that users of the promotion carrier in the target area place orders for the promotion product through the promotion content page.

[0133] The preset number of exposures may be the preset number of exposures on the promotion carrier in the target area.

[0134] The page click rate can be the ratio of the number of page clicks to the preset number of exposures.

[0135] The order rate can be the ratio of the number of orders placed to the number of page clicks.

[0136] The promotion effect index may be an index reflecting the promotion effect of a merchant's product.

[0137] The preset dwell time impact weight may be a preset weight for adjusting the degree of impact of page dwell time on promotion effect.

[0138] The preset click rate impact weight may be a preset weight for adjusting the impact of the click rate on the promotion effect.

[0139] The preset order rate impact weight may be a preset weight for adjusting the impact of the order rate on the promotion effect. The public satisfaction may be the satisfaction of the promotion carrier users in the target area with the promotion product.

[0140] The public feedback information may be the feedback information from the carrier users in the target area on the promotion content.

[0141] The preset promotion effect indicator threshold may be a preset expected promotion effect indicator, which is used to determine whether the current promotion effect reaches the expected effect.

[0142] The promotion adjustment strategy may be a strategy for adjusting current personalized promotion content information.

[0143] Specifically, in the process of cross-border e-commerce product promotion, the promotion feedback mechanism can timely obtain the merchant's promotion effect for merchant reference, and help merchants collect consumer responses in a timely manner, so as to optimize personalized promotion content. Therefore, the user interaction data of the promotion content background is obtained through the information collection device, and the user's page clicks, page dwell time and order times are obtained. The page click rate is obtained by calculating the ratio between the page clicks and the preset exposure times, and the order rate is obtained by calculating the ratio between the order times and the page clicks. Based on the above information, formula (3) is designed to calculate the promotion effect by weighted sum, and then the obtained promotion effect is compared with the preset promotion effect threshold to determine the public satisfaction. If the promotion effect exceeds the preset promotion effect threshold, it is considered that the public is satisfied with the promotion content. If the promotion effect is less than the preset promotion effect threshold, it is considered that the public is dissatisfied with the promotion content. The public feedback information is collected through the feedback mechanism, and the feedback information is classified and processed. According to the promotion content improvement suggestions obtained after classification, the personalized promotion content information is adjusted accordingly to obtain the adjusted personalized promotion content information for merchant reference.

[0144] The above-mentioned preset click-through rate influence weight, preset order rate influence weight, and preset dwell time influence weight are allocated according to the following rules: In the design of personalized promotional content, the order rate refers to the proportion of users who actually complete the purchase behavior after seeing the promotion information. It directly reflects the attractiveness and effectiveness of the promotion activities and occupies an absolute proportion in the influence weight. The user click rate reflects that the user has a certain interest in the product and wants to learn more about it or even place an order. It can also reflect the promotion effect, but the influence weight is much smaller than the order rate influence weight. The page dwell time indicates that the user begins to have a little interest in the product, which can reflect the promotion effect, but the influence weight is smaller than the click-through rate influence weight. Therefore, the preset click-through rate influence weight needs to account for an absolute proportion, and the preset click-through rate influence weight is greater than the preset dwell time influence weight.

[0145] By using the method provided in this embodiment, the user interaction data in the background is obtained and the actual effect of the promotion is quantified. The complex user behavior data can be converted into simple and clear indicators. The page click rate reflects the attractiveness of the promotion content, and the order rate reflects the conversion ability of the promotion content. By comparing the actual promotion effect with the preset promotion effect threshold, it can be determined whether the promotion effect has achieved the expected goal, providing a prerequisite for the implementation of subsequent adjustment strategies. According to the sorted feedback suggestions, the promotion content can be personalized. By continuously optimizing the promotion content, the accuracy of the promotion content can be improved, the user experience can be enhanced, and the overall promotion effect can be improved. This continuous adjustment and optimization mechanism can make the promotion content more in line with the needs of target users and improve the conversion rate.

[0146] Figure 3A schematic diagram of a promotion analysis system for cross-border e-commerce provided in an embodiment of the present application is shown in FIG. Figure 3 As shown, a promotion analysis system 300 for cross-border e-commerce in this embodiment includes: a data collection module 301, a promotion content design module 302, a traffic diversion time determination module 303, and a traffic diversion promotion module 304.

[0147] The data collection module 301 is used to obtain target area information, and determine local traditional cultural information and local popular cultural information according to the target area information; The promotion content design module 302 is used to obtain product feature information and determine personalized promotion content information according to the product feature information, the local traditional cultural information and the local popular cultural information; The traffic diversion time determination module 303 is used to obtain the promotion carrier information of the target area, determine the time difference information according to the target area information, and determine the traffic diversion time period according to the time difference information and the promotion carrier information; The traffic diversion and promotion module 304 is used to divert and promote the product according to the personalized promotion content information, the promotion carrier information and the traffic diversion time period.

[0148] Optionally, when determining personalized promotional content information based on the product feature information, the local traditional cultural information and the local popular culture information, the promotional content design module 302 is specifically used to: determine product scene information based on the product feature information and the target area information; determine scene feature information based on the product scene information; obtain promotion style information, determine the background color based on the promotion style information, and determine the promotion background information based on the product scene information, the scene feature information and the background color; determine promotion theme information, promotion details information and promotion pattern information based on the product feature information and the local traditional cultural information and the local popular culture information; determine the personalized promotional content information based on the promotion background information, the promotion theme information, the promotion details information and the promotion pattern information.

[0149] Optionally, when determining the promotional theme information according to the product feature information, the local traditional cultural information and the local popular culture information, the promotional content design module 302 is specifically used to: determine the local language information and the slang information set according to the target area information; determine the product theme information according to the product feature information; determine the language-converted theme information according to the product theme information and the local language information; determine the meaning-approximate information according to the language-converted theme information and the slang information set; determine the theme content according to the meaning-approximate information, the language-converted theme information and the slang information set; determine the traditional color set and the traditional font set according to the local traditional cultural information; determine the hue style information according to the background color; determine the theme color according to the traditional color set and the hue style information; determine the font style of each font according to the traditional font set; determine the theme font according to the font style and the promotion style information; determine the promotional theme information according to the theme content, the theme color, the theme font and the preset theme font size.

[0150] Optionally, when the promotion content design module 302 determines the promotion details information based on the product feature information, the local traditional cultural information and the local popular culture information, it is specifically used to: determine a popular font set, a popular color set and a popular expression according to the local popular culture information; determine the details introduction content according to the product theme information, the popular expression and the local language information; determine the most popular font with the largest usage according to the popular font set; determine the details introduction font according to the most popular font; determine the details introduction font color according to the popular color set and the color tone style information; determine the promotion details information according to the details introduction content, the details introduction font color, the details introduction font and the preset details introduction font size.

[0151] Optionally, when determining the promotional pattern information according to the product feature information, the local traditional cultural information and the local popular culture information, the promotional content design module 302 is specifically used to: determine the traditional cultural element set according to the local traditional cultural information; determine the traditional element meaning set of each traditional element according to the traditional cultural element set; determine the traditional representative element according to the element meaning set and the product feature information; determine the popular culture element set according to the local popular culture information; determine the popular element meaning set of each popular element according to the popular culture element set; determine the popular representative element according to the popular element meaning set and the product feature information; determine the product feature vector according to the product feature information; determine the traditional representative element feature vector according to the traditional representative element; determine the popular representative element feature vector according to the popular representative element; determine the preliminary combined image according to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, which is specifically the following formula: ; in, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element eigenvector, It is the preset product feature influence weight, It is the influence weight of the preset popular element characteristics. The influence weight of the traditional element features is preset; and the promotional pattern information is determined according to the preliminary combined image.

[0152] Optionally, when determining the promotional pattern information according to the preliminary combined image, the promotional content design module 302 is specifically used to: determine the cultural element component and the product component according to the preliminary combined image; determine the cultural element pixel value of the cultural element component at any pixel point according to the cultural element component; determine the product pixel value of the product component at any pixel point according to the product component; determine the image pixel set according to the cultural element pixels and the product pixels; determine the image gradient according to the image pixel set; analyze the product pixels, the cultural element pixels and the image gradient to determine the final image pixel value corresponding to each pixel point in the final image, which is specifically the following formula: ; in, The final image is at point The final image pixel value at The cultural element component is at the point The pixel value of the cultural element at Is the product component at point The pixel value of the product at is the image at point The image gradient at is the preset cultural influence coefficient, is a preset gradient influence coefficient; and the promotion pattern information is determined according to the final image pixel value at each pixel point.

[0153] Optionally, when the promotion content design module 302 determines the personalized promotion content information based on the promotion background information, the promotion theme information, the promotion details information and the promotion pattern information, it is specifically used to: obtain the initial size of the personalized promotion content information, and determine the primary area and the secondary area based on the initial size; determine the promotion pattern information and the promotion details information as primary information; determine the promotion background information and the promotion theme information as secondary information; determine the primary area planning information based on the primary information and the primary area; determine the secondary area planning information based on the secondary information and the secondary area; determine the personalized promotion content information based on the primary area planning information and the secondary area planning information.

[0154] Optionally, when the diversion time determination module 303 determines the time difference information based on the target area information, and determines the diversion time period based on the time difference information and the promotion carrier information, it is specifically used to: obtain the merchant area information, and determine the merchant area time zone information based on the merchant area information; determine the high heat time period of the target area time zone information and the promotion carrier based on the target area information and the promotion carrier information; determine the time difference information based on the target area time zone information and the merchant area time zone information; determine the high heat start time and the high heat end time based on the high heat time period; determine the diversion start time based on the high heat start time and the time difference information; determine the diversion end time based on the high heat end time and the time difference information; determine the diversion time period based on the diversion start time and the diversion end time.

[0155] Optionally, the system 300 further includes a feedback adjustment module 305, which is used to: obtain the interactive data information of the user within the drainage time period, and determine the number of page clicks, the page dwell time, and the number of orders according to the interactive data information; determine the page click rate according to the number of page clicks and the preset number of exposures; determine the order rate according to the number of orders and the number of page clicks; analyze the page dwell time, the page click rate, and the order rate to determine the promotion effect index, which is specifically the following formula: ; in, is the promotion effect indicator, is the page dwell time, is the page hit rate, is the order rate, is the preset residence time impact weight, The preset click rate affects the weight. is a preset order rate influencing weight; determining crowd satisfaction according to the promotion effect index and the preset promotion effect index threshold; obtaining crowd feedback information, and determining a promotion adjustment strategy according to the crowd satisfaction and the crowd feedback information; adjusting the personalized promotion content information according to the promotion adjustment strategy.

[0156] The system of this embodiment can be used to execute the method of any of the above embodiments. The implementation principles and technical effects are similar and will not be described in detail here.

Claims

1. A promotion analysis method for cross-border e-commerce, characterized in that: include: Acquire target area information, and determine local traditional cultural information and local popular cultural information based on the target area information; Acquire product feature information, and determine personalized promotion content information based on the product feature information, the local traditional cultural information, and the local popular cultural information; Acquire promotion carrier information of the target area, determine time difference information according to the target area information, and determine the drainage time period according to the time difference information and the promotion carrier information; The product is promoted based on the personalized promotion content information, the promotion carrier information and the traffic-driving time period.

2. The method according to claim 1, characterized in that The determining of personalized promotion content information according to the product feature information, the local traditional cultural information and the local popular cultural information includes: Determining product scenario information according to the product feature information and the target area information; Determine scene feature information according to the product scene information; Acquire promotion style information, and determine the background color according to the promotion style information. Determine promotion background information according to the product scene information, the scene feature information and the background color; Determine promotion theme information, promotion details information and promotion pattern information according to the product feature information, the local traditional cultural information and the local popular cultural information; The personalized promotion content information is determined according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information.

3. The method according to claim 2, characterized in that Determining promotion theme information according to the product feature information, the local traditional cultural information, and the local popular cultural information includes: Determine a set of local language information and slang information based on the target region information; Determine product theme information based on the product feature information; Determine the subject information after language conversion according to the product subject information and the local language information; Determining similar meaning information according to the language-converted subject information and the slang information set; Determining the subject content according to the similar meaning information, the subject information after the language conversion and the slang information set; Determining a traditional color set and a traditional font set according to the local traditional cultural information; Determining color tone style information according to the background color; Determining a theme color according to the traditional color set and the tone style information; Determining the font style of each font according to the traditional font set; Determining a theme font according to the font style and the promotion style information; The promotion theme information is determined according to the theme content, the theme color, the theme font and a preset theme font size.

4. The method according to claim 3, characterized in that: Determining promotion details information according to the product feature information, the local traditional cultural information, and the local popular cultural information includes: Determine popular font sets, popular color sets and popular expressions according to the local popular culture information; Determine the detailed introduction content according to the product theme information, the popular expressions and the local language information; Determining the most popular font with the highest usage based on the popular font set; Determine the font for detailed introduction based on the most popular font; Determine the font color of the detailed description according to the popular color set and the tone style information; The promotion details information is determined according to the details introduction content, the details introduction font color, the details introduction font and the preset details introduction font size.

5. The method according to claim 4, characterized in that Determining the promotional pattern information according to the product feature information, the local traditional cultural information, and the local popular cultural information includes: Determining a set of traditional cultural elements according to the local traditional cultural information; Determining a set of traditional element meanings of each traditional element according to the set of traditional cultural elements; Determining traditional representative elements according to the element meaning set and the product feature information; Determine a set of pop culture elements based on the local pop culture information; Determining a popular element meaning set of each popular element according to the popular culture element set; Determine a popular representative element according to the popular element meaning set and the product feature information; Determine a product feature vector according to the product feature information; Determining a traditional representative element feature vector according to the traditional representative element; Determining a popular representative element feature vector according to the popular representative element; According to the product feature vector, the popular representative element feature vector and the traditional representative element feature vector, a preliminary combined image is determined, which is specifically the following formula: ； in, is the preliminary combined image, is the product feature vector, is the popular representative element feature vector, is the traditional representative element eigenvector, It is the preset product feature influence weight, It is the influence weight of the preset popular element characteristics. It is the preset traditional element feature influence weight; The promotional pattern information is determined according to the preliminary combined image.

6. The method according to claim 5, characterized in that Determining the promotional pattern information according to the preliminary combined image includes: Determining cultural element components and product components based on the preliminary combined image; Determine, according to the cultural element component, a cultural element pixel value of the cultural element component at any pixel point; According to the product component, determining a product pixel value of the product component at any pixel point; Determine an image pixel set according to the cultural element pixels and the product pixels; Determining an image gradient based on the image pixel set; The product pixels, cultural element pixels and the image gradient are analyzed to determine the final image pixel value corresponding to each pixel point in the final image, specifically the following formula: ； in, The final image is at point The final image pixel value at The cultural element component is at the point The pixel value of the cultural element at Is the product component at point The pixel value of the product at is the image at point The image gradient at is the preset cultural influence coefficient, is the preset gradient influence coefficient; The promotion pattern information is determined according to the final image pixel value at each pixel point.

7. The method according to claim 6, characterized in that The determining the personalized promotion content information according to the promotion background information, the promotion theme information, the promotion detail information and the promotion pattern information includes: Acquire an initial size of the personalized promotion content information, and determine a primary area and a secondary area according to the initial size; Determining the promotion pattern information and the promotion detail information as primary information; Determining the promotion background information and the promotion theme information as secondary information; Determining primary area planning information according to the primary information and the primary area; Determining secondary area planning information according to the secondary information and the secondary area; The personalized promotion content information is determined according to the primary area planning information and the secondary area planning information.

8. The method according to claim 7, characterized in that The step of determining time difference information according to the target area information, and determining a traffic diversion time period according to the time difference information and the promotion carrier information, includes: Acquire the merchant region information, and determine the merchant region time zone information according to the merchant region information; Determine the time zone information of the target area and the high popularity time period of the promotion carrier according to the target area information and the promotion carrier information; Determining the time difference information according to the target area time zone information and the merchant area time zone information; According to the high heat time period, determine the high heat start time and the high heat end time; Determine the drainage start time according to the high fever start time and the time difference information; Determine the drainage end time according to the high popularity end time and the time difference information; A drainage time period is determined according to the drainage start time and the drainage end time.

9. The method according to claim 8, characterized in that Also includes: Obtaining user interaction data information during the traffic diversion period, and determining the number of page clicks, page dwell time, and number of orders based on the interaction data information; Determine the page click rate according to the page click count and the preset exposure count; Determine an order rate according to the number of orders and the number of page clicks; The page dwell time, page click rate and order rate are analyzed to determine the promotion effect index, which is specifically the following formula: ； in, is the promotion effect indicator, is the page dwell time, is the page hit rate, is the order rate, is the preset residence time impact weight, The preset click rate affects the weight. The preset order rate affects the weight; Determine the public satisfaction level according to the promotion effect index and the preset promotion effect index threshold; Obtaining public feedback information, and determining promotion adjustment strategies based on the public satisfaction and the public feedback information; The personalized promotion content information is adjusted according to the promotion adjustment strategy.

10. A promotion analysis system for cross-border e-commerce, characterized in that: include: A data collection module, used to obtain target area information, and determine local traditional cultural information and local popular cultural information based on the target area information; Get product feature information; Obtain promotion carrier information in the target area; A promotion content design module, used to determine personalized promotion content information according to the product feature information, the local traditional cultural information and the local popular cultural information; The drainage time determination module is used to determine the time difference information according to the target area information, and determine the drainage time period according to the time difference information and the promotion carrier information. The traffic diversion and promotion module conducts traffic diversion and promotion of the product according to the personalized promotion content information, the promotion carrier information and the traffic diversion time period.

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