Application-based online advertisement management method and platform in hybrid cloud mode

Abstract

The invention relates to the technical field of cloud service systems, in particular to an application-based online advertisement management method and platform in a hybrid cloud mode, the method comprises a putting step and an account checking step, and the putting step comprises the following steps executed by a public cloud server: adding an advertisement service provider; sending a test instruction to an advertisement service provider, and notifying an application owner or a traffic owner to start an advertisement service after the test is passed; and the advertisement server obtains the delivered advertisement from an application main interface or a flow main interface, and supplies the advertisement to a plurality of cloud subscription ends for subscription depending on the operated public service application, and the plurality of cloud subscription ends comprise a subscription end of a mixed cloud composed of public clouds and / or private clouds. According to the technical scheme of the invention, the problems of tedious configuration of each advertisement, different settlement periods of various advertisements and controllable advertisement putting granularity can be solved.

Description

Technical Field

[0001] The present invention belongs to the field of network technology, and in particular relates to an online advertising management method and platform in an application-based hybrid cloud mode. Background Art

[0002] The biggest feature of urban parking is the huge user scale. Relevant payment products, such as charging screens, advance payment codes for public service applications, and exit payment codes, can set up a variety of display interfaces for displaying online advertisements, with stable traffic and strong sustainability. Parking lots can place online advertisements on charging screens, which can be played 24 hours a day without interruption, greatly increasing the playback time and providing advertisers with more display times; payment pages such as user scanning codes are also a very large traffic entrance for advertising. Therefore, more and more advertisers are taking advantage of the scale of the population of urban parking to improve the exposure and delivery efficiency of advertisements. The public service applications used by advertisers or traffic owners usually rely on different clouds, that is, they involve different private clouds and public clouds. Public service applications based on different clouds have different requirements for advertising. In order to meet the needs, they may access multiple advertising service providers, but the configurations of each advertising service provider are different, and the configuration work is relatively cumbersome; the settlement cycles of each advertising service provider are inconsistent, and account settlement management is very difficult. Therefore, how to solve the problem of granular control of advertising delivery and how to efficiently settle and share profits is an industry problem, and there is currently no good solution. Summary of the invention

[0003] In view of the above technical problems, the present invention proposes an online advertising management method in an application-based hybrid cloud mode, the method comprising a delivery step and a reconciliation step, the delivery step comprising the following steps performed by a public cloud server:

[0004] Add advertising service providers;

[0005] Send a test instruction to the advertising service provider, and notify the application owner or traffic owner to enable the advertising service after the test passes;

[0006] The delivered advertisements are obtained from the application master or traffic master interface and provided to the public service application subscriptions operated by multiple cloud subscription terminals, wherein the multiple cloud subscription terminals include subscription terminals of hybrid clouds composed of public clouds and / or private clouds.

[0007] The present invention also proposes an online advertising management system in an application-based hybrid cloud model, the system comprising at least one processor; and a memory communicating with the at least one processor, the memory storing instructions executable by the at least one processor, the instructions being executed by the at least one processor so that the at least one processor can execute the steps in the method of the present invention.

[0008] The technical solution of the present invention has the following advantages:

[0009] 1. Support access to multiple types of online advertising service providers and encapsulate them into a unified advertising subscription platform, which can not only coordinate the advantages of various advertising service providers, but also provide a unified external advertising subscription portal;

[0010] 2. Customers can subscribe to various advertisements according to their needs. Even if these advertisements come from different advertising service providers, customers will not be affected. The methods of subscribing and obtaining advertisements are unified, which solves the problem of cumbersome configuration of various advertisements.

[0011] 3. Support flexible subscription of multiple types of advertisements, and the settlement entry and cycle of profit sharing are consistent, solving the problem of different settlement cycles of various advertisements;

[0012] 4. The public service applications under each cloud operating unit support independent selection of participating parking lots, solving the problem of granular and controllable advertising placement. BRIEF DESCRIPTION OF THE DRAWINGS

[0013] Figure 1 : Topological architecture of some solutions;

[0014] Figure 2 : The process of launching some plans;

[0015] Figure 3 : For some solutions, the delivery and reconciliation steps are completed jointly by the public cloud service end, cloud subscription end, and advertising service provider. DETAILED DESCRIPTION

[0016] First, the following terms are explained.

[0017] Traffic owner: The entity that provides traffic for advertisements.

[0018] Advertiser: A legal person who designs, produces and publishes advertisements by himself or entrusts others to do so in order to promote products or provide services.

[0019] As a form of cloud computing, hybrid cloud combines private cloud and public cloud to improve the resource utilization of users across clouds. Hybrid cloud helps users manage cross-cloud and cross-region IT infrastructure, and is an organic whole system that includes various resources and products in public and private clouds.

[0020] The following examples are provided to further illustrate the present invention, but should not be construed as limiting the present invention. Without departing from the spirit and substance of the present invention, modifications or substitutions made to the methods, steps or conditions of the present invention are within the scope of the present invention.

[0021] The technical solution of the present invention relates to Figure 1The topological architecture shown involves the public cloud service end, the cloud end, the public service application, the application operation unit, and the interactive end in the parking lot.

[0022] The technical solution of the present invention comprises a delivery step and a reconciliation step, wherein the reconciliation step is performed regularly after the delivery step.

[0023] For some more specific solutions, the reconciliation cycle can be based on days, weeks, months, etc.

[0024] Some of the implementation steps of the program are as follows: Figure 2-3 , including those executed by the public cloud server such as Figure 2 The following steps:

[0025] Add advertising service providers;

[0026] Send a test instruction to the advertising service provider, and notify the application owner or traffic owner to enable the advertising service after the test passes;

[0027] Obtain the delivered advertisements from the application master or traffic master interface and provide them to the public service application subscriptions operated by multiple cloud subscription terminals;

[0028] In the above steps, the multiple cloud subscription terminals include a cloud subscription terminal of a hybrid cloud composed of a public cloud and / or a private cloud.

[0029] In addition to the above solutions, Figure 3 The following steps are performed by the ad server:

[0030] Complete the initialization of the advertising service provider;

[0031] After receiving the test instruction from the public cloud server, send the test pass information to the public cloud server;

[0032] Record the advertising exposure or click volume of each cloud public service application.

[0033] In some more specific solutions based on the above solution, the delivery steps include the following steps performed by the public cloud server:

[0034] Obtain advertisement delivery parameters from the advertisement service provider; specific advertisement delivery parameters include advertisement space size, advertisement content description, etc.

[0035] Based on the daily, monthly or annual settlement method agreed upon with the advertising service provider, calculate the cost price and set the advertising publishing price.

[0036] For some more specific solutions based on the above solutions, the public cloud server calculates the cost price based on the daily, monthly or annual settlement method agreed with the advertising service provider, sets the advertising publishing price and publishes the advertising service.

[0037] In the delivery step of the above solution, each subscription cloud performs the following steps based on the public service application of its operating enterprise:

[0038] Subscribe to advertising services to obtain online advertisements, and configure them to relevant front-end pages according to your own needs;

[0039] Independently select the front end to participate in the delivery;

[0040] Control ad delivery at a granular level.

[0041] In the reconciliation step, the subscription cloud applies for a profit-sharing account under the current operating enterprise.

[0042] In addition to the above solutions, Figure 3 The following steps are performed by the application master or traffic master:

[0043] After receiving the activation notification sent by the public cloud server, placing advertisements;

[0044] The delivered advertisements are synchronously sent to the public cloud server.

[0045] After the delivery steps of the above solution, the public cloud server will record the advertising acquisition information in real time, including the source cloud and its application, subscription price, advertising exposure or click volume, acquisition time, etc., and generate a basic revenue bill.

[0046] Based on the above solution, the reconciliation steps also include: Figure 3 The following steps are performed by the public cloud server:

[0047] Automatically and regularly check the advertising exposure or click volume of each cloud public service application on the previous day, calculate the revenue based on the advertising price, and credit the revenue to the profit sharing account of the operating enterprise of each cloud;

[0048] The revenue is settled according to the advertising subscription price, and the revenue settlement results are fed back to the profit sharing account of the public service application of each subscription cloud.

[0049] In a specific embodiment, customers who subscribe to the cloud can log in to the advertising service enterprise end and view the daily exposure, clicks, settlement price, settlement amount, etc. of their public service applications in real time on the relevant page. The next day, the public cloud service end will automatically check the exposure or clicks of the advertisements of the public service applications under each cloud on the previous day based on the basic revenue bill, settle the advertising profit sharing income based on their respective subscription prices, and record the income into the operating enterprise profit sharing account. Customers can log in to the advertising service enterprise end to view the balance of profit sharing income, bind a withdrawal bank card, initiate a withdrawal, and withdraw the income to the bank card.

[0050] Some solutions propose an online advertising management system based on an application-based hybrid cloud model. The system includes at least one processor; and a memory communicating with the at least one processor, the memory storing instructions executable by the at least one processor, the instructions being executed by the at least one processor, so that the at least one processor can perform any step of the above solution.

[0051] Some solutions propose a computer-readable storage medium, which stores a computer program / instruction, and when executed by a processor, implements any step of the above solutions.

[0052] In the above scheme, the computer program (which may also be referred to or described as a program, software, software application, module, software module, script or code) can be written in any form of programming language, including compiled language or interpreted language or declarative language or procedural language, and the computer program can be deployed in any form, including as an independent program or as a module, component, subroutine or other unit suitable for use in a computing environment. The computer program may but does not necessarily correspond to a file in a file system. The program may be stored in a part of a file that stores other programs or data, for example, one or more scripts stored in the following: in a markup language document; in a single file dedicated to the relevant program; or in multiple collaborative files, for example, a file storing one or more modules, subroutines or code portions. The computer program can be deployed to execute on one or more computers, the computers are located in one place, or distributed to multiple places and connected to each other through a communication network. The processing and logic flow described in this specification can be performed by one or more programmable computers, which execute one or more computer programs to run functions by calculating input data and generating output. The processes and logic flows can also be performed by, and apparatus can also be implemented as, special purpose logic circuitry, eg, an FPGA (field programmable gate array) or an ASIC (application specific integrated circuit).

[0053] The computer suitable for implementing the computer program includes and exemplarily can be based on a general-purpose microprocessor or a special-purpose microprocessor or both of the above-mentioned processors, or any other kind of central processing unit. Generally, the central processing unit will receive instructions and data from a read-only memory or a random access memory or both. The main element of the computer is a central processing unit for running or executing instructions and one or more memory devices for storing instructions and data. Generally, the computer will also include or be operably coupled to receive data from one or more large-capacity storage devices for storing data or transfer data to the large-capacity storage device, or receive and transfer both, and the large-capacity storage device is, for example, a magnetic disk, a magneto-optical disk or an optical disk. However, the computer does not necessarily have such a device. In addition, the computer can be embedded in another device, for example, a mobile phone, a personal digital assistant (PDA), a mobile audio or video player, a game console, a global positioning system (GPS) receiver or a removable storage device, for example, a universal serial bus (USB) flash drive, etc. Computer readable media suitable for storing computer program instructions and data include all forms of nonvolatile memory, media and memory devices, including, as examples: semiconductor memory devices, such as EPROM, EEPROM and flash memory devices; magnetic disks, such as internal hard disks or removable disks; magneto-optical disks; CD-ROM and DVD-ROM disks. The processor and memory may be supplemented by or incorporated into a special purpose logic circuit.

[0054] To transmit interactions with a user, embodiments of the subject matter described in this specification may be implemented on a computer having: a display device, such as a CRT (cathode ray tube) or LCD (liquid crystal display) monitor, for displaying information to the user; and a keyboard and a pointing device, such as a mouse or a trackball, with which the user can transmit input to the computer. Other kinds of devices may also be used to transmit interactions with a user; for example, feedback provided to the user may be any form of sensory feedback, such as visual feedback, auditory feedback, or tactile feedback; and input from the user may be received in any form, including acoustic input, voice input, or tactile input. In addition, a computer may interact with a user by sending documents to a device used by the user and receiving documents from the device; for example, by sending a web page to a web browser on a user's client device in response to a request received from the web browser.

[0055] The embodiments of the subject matter described in this specification can be implemented in a computing system, which includes a back-end component such as a data server, or includes an intermediate component such as an application server, or includes a front-end component such as a client computer, and the client computer has a graphical user interface or a web browser, and a user can interact with the implementation of the subject matter described in this specification through a graphical user interface or a web browser, or the computer system includes any combination of one or more such back-end components, intermediate components, or front-end components. The components in the system can be interconnected by digital data communication of any form or medium such as a communication network. Examples of communication networks include local area networks ("LANs") and wide area networks ("WANs"), for example, the Internet.

[0056] Although this specification contains many specific implementation details, these should not be interpreted as limitations on the scope of any invention or the scope of what can be claimed, but rather as an illustration of features that can concretize a particular embodiment of a particular invention. The specific features described in this specification in the context of independent embodiments can also be implemented in combination with a single embodiment. Conversely, the various features described in the context of a single embodiment can also be implemented independently in multiple embodiments, or in any suitable sub-combination. In addition, although the features can be described above as a combination effect and even initially required, one or more features from the required combination can be removed from the combination in some cases, and the required combination can be turned to a sub-combination or a variation of the sub-combination.

Claims

1. An online advertising management method based on an application-based hybrid cloud model, characterized in that: The method includes a delivery step and a reconciliation step, wherein the delivery step includes the following steps performed by the public cloud service end: Add advertising service providers; Send a test instruction to the advertising service provider, and notify the application owner or traffic owner to enable the advertising service after the test passes; The delivered advertisements are obtained from the application master or traffic master interface and provided to the public service application subscriptions operated by multiple cloud subscription terminals, wherein the multiple cloud subscription terminals include subscription terminals of hybrid clouds composed of public clouds and / or private clouds.

2. The online advertising management method based on the application-based hybrid cloud model according to claim 1, characterized in that: The delivery step also includes the following steps performed by the application owner or the traffic owner: After receiving the activation notification sent by the public cloud server, placing advertisements; The delivered advertisements are synchronously sent to the public cloud server.

3. The online advertising management method based on the application-based hybrid cloud model according to claim 2, characterized in that: The delivery step also includes the following steps performed by the advertising service provider: Complete the initialization of the advertising service provider; After receiving the test instruction from the public cloud server, send the test pass information to the public cloud server; Record the advertising exposure or click volume of each cloud public service application.

4. The online advertising management method in the application-based hybrid cloud mode according to claim 3, characterized in that: The reconciliation step includes the following steps performed by the public cloud service end: Automatically and regularly checking the advertising exposure or click volume of each cloud public service application on the previous day, calculating the revenue based on the advertising price, and recording the revenue into the profit sharing account of the operating enterprise of each cloud; The revenue is settled according to the advertising subscription price, and the revenue settlement results are fed back to the profit sharing account of the public service application of each subscription cloud.

5. The online advertising management method based on the application-based hybrid cloud model according to claim 1, characterized in that: The reconciliation step is performed regularly after the delivery step.

6. The online advertising management method based on the application-based hybrid cloud model according to claim 1, characterized in that: The delivery step also includes the following steps performed by the public cloud server: Obtaining specific advertisement delivery parameters from the advertisement service provider; Based on the daily, monthly or annual settlement method agreed upon with the advertising service provider, calculate the cost price and set the advertising publishing price.

7. The online advertising management method based on the application-based hybrid cloud model according to claim 2, characterized in that: In the delivery step, each subscription cloud performs the following steps based on the public service application of its operating enterprise: Subscribe to advertising services to obtain online advertisements, and configure them to relevant front-end pages according to your own needs; Independently select the front end to participate in the delivery; Control ad delivery at a granular level.

8. The online advertising management method based on the application-based hybrid cloud model according to claim 7, characterized in that: In the reconciliation step, the subscription cloud applies for a profit-sharing account under the current operating enterprise.

9. An online advertising management system based on an application-based hybrid cloud model, characterized in that: The system includes at least one processor; and a memory in communication with the at least one processor, the memory storing instructions executable by the at least one processor, the instructions being executed by the at least one processor so that the at least one processor can perform the steps of the method as described in claims 1-8.

10. A computer-readable storage medium having a computer program / instruction stored thereon, characterized in that: The computer program / instructions implement the steps of the method of claim 1 when executed by a processor.

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