Page display method and device, equipment, medium and product

Abstract

The invention discloses a page display method and device, equipment, a medium and a product. Relates to the technical field of computers, is applicable to the field of financial science and technology, and comprises the following steps: in response to a query request sent by a target user, determining a retrieval keyword, and determining product information related to the retrieval keyword, service information supported by a service system, a function stage of the target user and historical behavior data of the target user; according to the product information, the business information and the function stage, determining a target service from candidate services of the business system, and according to the historical behavior data and the retrieval keyword, determining an associated keyword; and determining an association service corresponding to the association keyword, and according to the target service and the association service, based on the target page layout strategy, performing page display on the target user so as to realize response to the query request. According to the method and the device, personalized, intelligent and precise display of the page can be realized, the service experience of a user is improved, and the business development is promoted.

Description

Technical Field

[0001] The present invention relates to the field of computer technology and can be applicable to the field of financial technology, and in particular to a page display method, device, equipment, medium and product. Background Art

[0002] With the continuous development of computer technology, the requirements for intelligent interaction between business systems and users are gradually increasing, especially for the business systems of corporate banks. With the digital transformation of corporate banks and the continuous development of banking business, the manual operation method of technicians is difficult to adapt to the rapid changes in business and cannot meet users' needs for pages and retrieval.

[0003] Therefore, how to efficiently and accurately match products and services for users, realize personalized, intelligent and precise display of pages, improve users' service experience and promote business development is an urgent problem to be solved. Summary of the invention

[0004] The present invention provides a page display method, device, equipment, medium and product to efficiently and accurately match products and services for users, realize personalized, intelligent and precise display of pages, enhance users' service experience and promote business development.

[0005] According to one aspect of the present invention, a page display method is provided, comprising:

[0006] In response to a query request sent by a target user, determine a search keyword, and determine product information related to the search keyword, business information supported by the business system, the functional stage of the target user, and historical behavior data of the target user;

[0007] Determine the target service from the candidate services of the business system based on product information, business information and functional stage, and determine the associated keywords based on historical behavior data and search keywords;

[0008] Determine the associative service corresponding to the associated keyword, and display the page to the target user based on the target service and the associative service and the target page layout strategy to respond to the query request.

[0009] According to another aspect of the present invention, there is provided a page display device, comprising:

[0010] A first determination module is used to respond to a query request sent by a target user, determine a search keyword, and determine product information related to the search keyword, business information supported by the business system, the functional stage of the target user, and historical behavior data of the target user;

[0011] The second determination module is used to determine the target service from the candidate services of the business system according to the product information, business information and functional stage, and determine the associated keywords according to the historical behavior data and the search keywords;

[0012] The display module is used to determine the associated service corresponding to the associated keyword, and display the page to the target user based on the target service and the associated service and the target page layout strategy to respond to the query request.

[0013] According to another aspect of the present invention, an electronic device is provided, the electronic device comprising:

[0014] at least one processor; and

[0015] a memory communicatively connected to the at least one processor; wherein,

[0016] The memory stores a computer program that can be executed by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the page display method described in any embodiment of the present invention.

[0017] According to another aspect of the present invention, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the page display method described in any embodiment of the present invention when executed.

[0018] According to another aspect of the present invention, a computer program product is provided. The computer program product includes a computer program. When the computer program is executed by a processor, the page display method of any embodiment of the present invention is implemented.

[0019] The technical solution of the embodiment of the present invention responds to the query request sent by the target user, determines the search keywords, and determines the product information involved in the search keywords, the business information supported by the business system, the functional stage of the target user, and the historical behavior data of the target user; determines the target service from the candidate services of the business system based on the product information, business information and functional stage, and determines the associated keywords based on the historical behavior data and the search keywords; determines the associative service corresponding to the associated keyword, and based on the target service and the associative service, displays the page to the target user based on the target page layout strategy to achieve response to the query request. The present invention obtains associated keywords by expanding the user's search keywords and related information, and displays the page based on the layout strategy, which can efficiently and accurately match products and services for users, realize personalized, intelligent and precise display of pages, improve the user's service experience, and promote business development.

[0020] It should be understood that the contents described in this section are not intended to identify the key or important features of the embodiments of the present invention, nor are they intended to limit the scope of the present invention. Other features of the present invention will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0022] Figure 1 is a flow chart of a page display method provided by Embodiment 1 of the present invention;

[0023] Figure 2 is a flow chart of a page display method provided by Embodiment 2 of the present invention;

[0024] Figure 3 This is a structural block diagram of a page display device provided by Embodiment 3 of the present invention;

[0025] Figure 4 It is a schematic diagram of the structure of an electronic device provided in Embodiment 4 of the present invention. DETAILED DESCRIPTION

[0026] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0027] It should be noted that the terms "first", "second", "target", "candidate", "alternative", etc. in the specification and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present invention described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units that are clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices. The acquisition, storage, use, processing, etc. of data in the technical solution of this application comply with the relevant provisions of national laws and regulations.

[0028] It should be noted that the user information collected in the present invention is information and data authorized by the user or fully authorized by all parties, and the collection, storage, use, processing, transmission, provision, disclosure and application of relevant data comply with the relevant laws, regulations and standards of relevant countries and regions, take necessary confidentiality measures, do not violate public order and good morals, and provide corresponding operation entrances for users to choose to authorize or reject automated decision-making results; if the user chooses to reject, the expert decision-making process will be entered.

[0029] Embodiment 1

[0030] Figure 1 1 is a flow chart of a page display method provided by the first embodiment of the present invention; this embodiment can be applied to the case where the business system of an enterprise bank obtains related keywords through user search keywords and related information expansion, and displays the page based on the layout strategy. The method can be executed by a page display device, which can be implemented in the form of hardware and / or software. The page display device can be configured in an electronic device, such as a bank's business system, such as Figure 1 As shown, the page display method includes:

[0031] S101. In response to a query request sent by a target user, determine a search keyword, and determine product information involved in the search keyword, business information supported by the business system, the functional stage of the target user, and historical behavior data of the target user.

[0032] Among them, the target user refers to the user who can log in to the business system to handle business, and the query request refers to the search query request issued by the target user through voice, clicking on common search terms or text input. The search keyword refers to the keyword specified in the query request to be searched. The search keyword can be the name of the product involved in the business system, the name of the service supported by the business system, or the name of the business that the target user is concerned about. Product information can be the product name and product-related attribute information of the business system, and business information can be information such as the name of the business supported by the business system and business processes. The functional stage is the stage information that characterizes the scope of authority of the target user in the business system. The functional stage can be account opening, information change, certificate expiration, etc. Historical behavior data can include at least one of the following: click data, browsing data, stay data, sliding data, and jump data.

[0033] Optionally, if it is detected that the target user clicks on a common search term on the business system and issues a query request, the common keyword clicked by the target user can be directly determined as the search keyword; if it is detected that the target user issues a query request through input methods such as voice or text, semantic analysis and keyword extraction can be performed on the voice or text input by the target user to obtain the search keyword.

[0034] Optionally, determining the product information involved in the search keyword includes: determining the product similarity between the search keyword and a preset product category word based on a preset similarity calculation strategy; determining the target product category word corresponding to the search keyword based on the product similarity and a preset first similarity threshold, and determining the target product from the candidate products supported by the business system based on the target product category word; determining the product information involved in the search keyword based on attribute information of the target product.

[0035] The preset similarity calculation strategy may be a cosine similarity calculation strategy. The preset product category words may be category words for products involved in the preset business system, and the preset product category words may be financial management products, popular activity products, and business handling products. Candidate products refer to all products that the business system supports the target user to handle, and the attribute information may be information such as the product name, product cycle, product function, and product introduction of the target product.

[0036] Optionally, based on product similarity, a preset product category word corresponding to a product similarity greater than or equal to a preset first similarity threshold can be determined as a target product category word, and further, a product among candidate products that belongs to the target product category word can be determined as a target product.

[0037] Optionally, the product name, product cycle, product function and product introduction information of the target product may be determined as the attribute information of the target product, and the attribute information may be directly determined as the product information involved in the search keyword.

[0038] It should be noted that the above embodiment of the present invention determines product information related to the search keyword from the candidate products through product similarity and similarity threshold, and can accurately and effectively screen the candidate products and match accurate product information.

[0039] Optionally, determining the functional stage of the target user includes: matching in a preset user information database according to the identity of the target user to obtain record information of the target user in the business system; and determining the functional stage of the target user according to the record information.

[0040] The preset user information database may store the record information of each management user under the business system. The record information refers to the record information of the target user's historical update of the user status. After the target user updates the user status in the business system operation, the functional stage of the target user will also be updated. The functional stage is account opening, information change or certificate expiration.

[0041] Optionally, the recorded information can be analyzed to determine whether the target user is a new user. If not, it is further determined whether the target user has performed an account opening operation. If so, if the target user has not changed the information and the certificate has not expired, it can be determined that the functional stage of the target user is account opening.

[0042] It should be noted that the above embodiment of the present invention determines the target user's record information through identity identification to obtain the target's functional stage, which can efficiently and accurately analyze the target user's functional stage, and is helpful for subsequently screening out operable and appropriate services for the target user.

[0043] S102: Determine a target service from candidate services of the business system based on product information, business information and functional stage, and determine associated keywords based on historical behavior data and search keywords.

[0044] Among them, the candidate services may include at least one of the following: product introduction, FAQ, carousel advertisement, personalized recommendation, transaction section, smart push, operation activities and problem consultation. The target service refers to the service that meets the recommendation conditions in the candidate server. The associated keyword refers to the keyword with a high correlation with the search keyword in the historical behavior data. The associated keyword is the keyword with high attention of the target user expanded based on the search keyword and historical behavior data.

[0045] Optionally, the target service is determined from the candidate services of the business system based on the product information, business information and functional stage, including: comparing the product information and business information to determine whether the product information is within the business scope of the business system; if so, determining the candidate services in the business system that can implement the business information and support the functional stage that the target user is currently in; determining the target service from the candidate services of the business system based on the service similarity between the product information and each candidate service, and based on the service similarity and a preset second similarity threshold.

[0046] The business scope refers to the scope of the business supported by the business system. The candidate service refers to the service that can realize the business information and support the functional stage that the target user is currently in. The target service can be the candidate service corresponding to the service similarity greater than or equal to the preset second similarity threshold.

[0047] Optionally, if the product information involved in the search keyword is not within the business scope supported by the business system, it can be determined to perform a reminder operation on the target user to instruct the target user to re-enter the search keyword.

[0048] Optionally, if the product information is within the business scope of the business system, the business services in the business system that can implement the business information can be determined. Furthermore, if the target user is currently in a functional stage where the certificate has expired, the services that require certificates to be used will be deleted to determine the candidate services in the business system that can implement the business information and support the target user's current functional stage.

[0049] It should be noted that the above-mentioned embodiment of the present invention determines the target service from the candidate services by judging the business scope and functional stage, so that the screened target service meets the business scope and user functional stage permissions, thereby avoiding the situation where the service is not supported when subsequently calling the service for business processing.

[0050] Optionally, related keywords are determined based on historical behavior data and search keywords, including: determining the target user's historical preferred products and the historical product information corresponding to each historical preferred product based on the historical behavior data; determining the preference similarity between the search keyword and the historical product information corresponding to each historical preferred product, and determining the target product information based on the preference similarity and a preset third similarity threshold; and performing keyword extraction processing on the target product information to obtain related keywords corresponding to the search keyword.

[0051] The historical preference products refer to products that the target user has paid more attention to during the historical business system interaction process. The historical product information may be attribute information of the historical preference products.

[0052] Optionally, the target user's click rate and attention information for each candidate product in the business system can be determined based on historical behavior data, and further compared with a preset preference threshold. When the click rate exceeds the preset preference threshold, the candidate product is considered to be the target user's historical preference product.

[0053] Optionally, based on the cosine similarity calculation rule, the preference similarity between the search keyword and the historical product information corresponding to each historical preference product can be determined. Further, the historical preference product corresponding to the preference similarity is greater than or equal to a preset third similarity threshold, and the historical product information corresponding to the historical preference product is determined as the target product information.

[0054] Optionally, the keywords obtained after keyword extraction processing of the target product information can be determined as associated keywords corresponding to the search keywords.

[0055] It should be noted that the above-mentioned embodiment of the present invention determines the user's historical preference products by analyzing historical behavior data, and determines the information in the historical preference information that is similar to the search keyword as the associated keyword, so as to determine the keyword information that the user is concerned about, thereby facilitating the subsequent targeted display on the business system page and improving the user's operating experience in using the business system.

[0056] S103: Determine the associative service corresponding to the associated keyword, and display the page to the target user based on the target service and the associative service and the target page layout strategy to achieve a response to the query request.

[0057] Among them, the associated service refers to the service involved in the associated keyword, and the associated service is within the scope of the candidate service. The target page layout strategy refers to the layout strategy that represents the display of different service information in different position sections of the business system interface.

[0058] Optionally, based on the target service and the associated service and the target page layout strategy, a page is displayed to the target users, including: determining the display area of ​​the target service as the front section, and determining the display area of ​​the associated service as the back section; determining the current key products of the business system, and determining the display area of ​​the current key products as the preset push section, and generating a target page layout strategy based on the location information and display information of each functional section; according to the target page layout strategy, displaying the corresponding display information at the location information of each functional section to realize page display to the target users.

[0059] The page display area of ​​the business system may include the front section, the back section and the preset push section. The current key product refers to the product that the business system is mainly promoting at the current stage. The current key product may be, for example, financial management, funds or insurance.

[0060] Optionally, according to the target page layout strategy, relevant information corresponding to the target service can be displayed in the position information corresponding to the front section, relevant information corresponding to the associative service can be displayed in the position information corresponding to the back section, and product information of the current key products can be displayed in the position information corresponding to the preset push section, so as to display the corresponding display information at the position information of each functional section, display the page to the target user, and respond to the query request.

[0061] It should be noted that the above embodiments of the present invention can realize personalized and intelligent page display, improve the richness of page display, and enhance user experience by setting corresponding display panels for target services, associative services and key products respectively to perform page display.

[0062] The technical solution of the embodiment of the present invention responds to the query request sent by the target user, determines the search keywords, and determines the product information involved in the search keywords, the business information supported by the business system, the functional stage of the target user, and the historical behavior data of the target user; determines the target service from the candidate services of the business system based on the product information, business information and functional stage, and determines the associated keywords based on the historical behavior data and the search keywords; determines the associative service corresponding to the associated keyword, and based on the target service and the associative service, displays the page to the target user based on the target page layout strategy to achieve response to the query request. The present invention obtains associated keywords by expanding the user's search keywords and related information, and displays the page based on the layout strategy, which can efficiently and accurately match products and services for users, realize personalized, intelligent and precise display of pages, improve the user's service experience, and promote business development.

[0063] Embodiment 2

[0064] Figure 2 is a flow chart of a page display method provided in the second embodiment of the present invention; based on the above embodiment, this embodiment provides a preferred example of personalized page display based on search keywords and related keywords, specifically, Figure 2 As shown, the method includes:

[0065] S201 . In response to a query request sent by a target user, a search keyword is determined, and based on a preset similarity calculation strategy, a product similarity between the search keyword and a preset product category word is determined.

[0066] S202: Determine a target product category word corresponding to the search keyword based on the product similarity and a preset first similarity threshold, and determine a target product from candidate products supported by the business system based on the target product category word.

[0067] S203: Determine product information related to the search keyword based on the attribute information of the target product, and match it in a preset user information database based on the identity identifier of the target user to obtain the record information of the target user in the business system.

[0068] S204: Determine the functional stage of the target user according to the recorded information, and determine the business information supported by the business system and the historical behavior data of the target user.

[0069] S205: Compare the product information and the business information to determine whether the product information is within the business scope of the business system. If so, determine the candidate services in the business system that can implement the business information and support the current functional stage of the target user.

[0070] S206: Determine a target service from the candidate services of the business system according to the product information and the service similarity between the candidate services, and according to the service similarity and a preset second similarity threshold.

[0071] S207: Determine the target user's historical preference products and historical product information corresponding to each historical preference product based on the historical behavior data.

[0072] S208: Determine the preference similarity between the search keyword and the historical product information corresponding to each historical preferred product, and determine the target product information according to the preference similarity and a preset third similarity threshold.

[0073] S209: Perform keyword extraction processing on the target product information to obtain related keywords corresponding to the search keywords.

[0074] S210, determining the associated service corresponding to the associated keyword, determining the display area of ​​the target service as the front section, and determining the display area of ​​the associated service as the back section.

[0075] S211. Determine the current key products of the business system, and determine the display area of ​​the current key products as the preset push section, and generate a target page layout strategy based on the location information and display information of each functional section.

[0076] S212: Display corresponding display information at the location information of each functional module according to the target page layout strategy to realize page display for the target user.

[0077] Embodiment 3

[0078] Figure 3: is a structural block diagram of a page display device provided in the third embodiment of the present invention; this embodiment can be applied to the business system of an enterprise bank to obtain related keywords through user search keywords and related information expansion, and to display pages based on layout strategies. The page display device provided in the embodiment of the present invention can execute the page display method provided in any embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method; the page display device can be implemented in the form of hardware and / or software, and configured in an electronic device with a page display function, such as a bank's business system, such as Figure 3 As shown, the page display device specifically includes:

[0079] The first determination module 301 is used to determine the search keywords in response to the query request sent by the target user, and determine the product information involved in the search keywords, the business information supported by the business system, the functional stage of the target user, and the historical behavior data of the target user;

[0080] The second determination module 302 is used to determine the target service from the candidate services of the business system according to the product information, business information and functional stage, and determine the associated keywords according to the historical behavior data and the search keywords;

[0081] The display module 303 is used to determine the associated service corresponding to the associated keyword, and display the page to the target user based on the target service and the associated service and the target page layout strategy to achieve a response to the query request.

[0082] The technical solution of the embodiment of the present invention responds to the query request sent by the target user, determines the search keywords, and determines the product information involved in the search keywords, the business information supported by the business system, the functional stage of the target user, and the historical behavior data of the target user; determines the target service from the candidate services of the business system based on the product information, business information and functional stage, and determines the associated keywords based on the historical behavior data and the search keywords; determines the associative service corresponding to the associated keyword, and based on the target service and the associative service, displays the page to the target user based on the target page layout strategy to achieve response to the query request. The present invention obtains associated keywords by expanding the user's search keywords and related information, and displays the page based on the layout strategy, which can efficiently and accurately match products and services for users, realize personalized, intelligent and precise display of pages, improve the user's service experience, and promote business development.

[0083] Furthermore, the first determining module 301 is specifically configured to:

[0084] Based on a preset similarity calculation strategy, determine the product similarity between the search keyword and the preset product category word;

[0085] Determine a target product category word corresponding to the search keyword based on the product similarity and a preset first similarity threshold, and determine a target product from candidate products supported by the business system based on the target product category word;

[0086] According to the attribute information of the target product, determine the product information involved in the search keyword.

[0087] Further, the second determining module 302 is specifically configured to:

[0088] Compare product information with business information to determine whether the product information is within the business scope of the business system;

[0089] If so, determine the candidate services in the business system that can realize the business information and support the functional stage that the target user is currently in;

[0090] According to the product information and the service similarity between each candidate service, and according to the service similarity and a preset second similarity threshold, a target service is determined from the candidate services of the business system.

[0091] Furthermore, the second determining module 302 is further configured to:

[0092] Determine the target user's historical preference products and the historical product information corresponding to each historical preference product based on historical behavior data;

[0093] Determine the preference similarity between the search keyword and the historical product information corresponding to each historical preferred product, and determine the target product information according to the preference similarity and a preset third similarity threshold;

[0094] The target product information is processed by keyword extraction to obtain related keywords corresponding to the search keywords.

[0095] Furthermore, the display module 303 is specifically used for:

[0096] Determine the display area of ​​the target service as the front section, and determine the display area of ​​the associated service as the back section;

[0097] Determine the current key products of the business system, and determine the display area of ​​the current key products as the preset push section. Generate the target page layout strategy based on the location information and display information of each functional section;

[0098] According to the target page layout strategy, the corresponding display information is displayed at the location information of each functional section to achieve page display for the target users.

[0099] Furthermore, the first determining module 301 is further configured to:

[0100] According to the identity of the target user, a match is made in the preset user information database to obtain the target user's record information in the business system;

[0101] The functional stage of the target user is determined based on the recorded information; the functional stage is account opening, information change or certificate expiration.

[0102] Embodiment 4

[0103] Figure 4 It is a schematic diagram of the structure of an electronic device provided in Embodiment 4 of the present invention. Figure 4 A schematic diagram of the structure of an electronic device 10 that can be used to implement an embodiment of the present invention is shown. The electronic device is intended to represent various forms of digital computers, such as laptop computers, desktop computers, workstations, personal digital assistants, servers, blade servers, mainframe computers, and other suitable computers. The electronic device can also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices (such as helmets, glasses, watches, etc.) and other similar computing devices. The components shown herein, their connections and relationships, and their functions are merely examples and are not intended to limit the implementation of the present invention described and / or required herein.

[0104] like Figure 4 As shown, the electronic device 10 includes at least one processor 11, and a memory connected to the at least one processor 11, such as a read-only memory (ROM) 12, a random access memory (RAM) 13, etc., wherein the memory stores a computer program that can be executed by at least one processor, and the processor 11 can perform various appropriate actions and processes according to the computer program stored in the read-only memory (ROM) 12 or the computer program loaded from the storage unit 18 to the random access memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 can also be stored. The processor 11, the ROM 12, and the RAM 13 are connected to each other through a bus 14. An input / output (I / O) interface 15 is also connected to the bus 14.

[0105] A number of components in the electronic device 10 are connected to the I / O interface 15, including: an input unit 16, such as a keyboard, a mouse, etc.; an output unit 17, such as various types of displays, speakers, etc.; a storage unit 18, such as a disk, an optical disk, etc.; and a communication unit 19, such as a network card, a modem, a wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information / data with other devices through a computer network such as the Internet and / or various telecommunication networks.

[0106] The processor 11 may be a variety of general and / or special processing components with processing and computing capabilities. Some examples of the processor 11 include, but are not limited to, a central processing unit (CPU), a graphics processing unit (GPU), various special artificial intelligence (AI) computing chips, various processors running machine learning model algorithms, a digital signal processor (DSP), and any appropriate processor, controller, microcontroller, etc. The processor 11 executes the various methods and processes described above, such as the page display method.

[0107] In some embodiments, the page display method may be implemented as a computer program, which is tangibly contained in a computer-readable storage medium, such as a storage unit 18. In some embodiments, part or all of the computer program may be loaded and / or installed on the electronic device 10 via the ROM 12 and / or the communication unit 19. When the computer program is loaded into the RAM 13 and executed by the processor 11, one or more steps of the page display method described above may be performed. Alternatively, in other embodiments, the processor 11 may be configured to perform the page display method in any other appropriate manner (e.g., by means of firmware).

[0108] Various implementations of the systems and techniques described above herein can be implemented in digital electronic circuit systems, integrated circuit systems, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), system-on-chips (SOCs), complex programmable logic devices (CPLDs), computer hardware, firmware, software, and / or combinations thereof. These various implementations can include: being implemented in one or more computer programs that can be executed and / or interpreted on a programmable system including at least one programmable processor, which can be a special purpose or general purpose programmable processor that can receive data and instructions from a storage system, at least one input device, and at least one output device, and transmit data and instructions to the storage system, the at least one input device, and the at least one output device.

[0109] Computer programs for implementing the methods of the present invention may be written in any combination of one or more programming languages. These computer programs may be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, so that when the computer program is executed by the processor, the functions / operations specified in the flow chart and / or block diagram are implemented. The computer program may be executed entirely on the machine, partially on the machine, partially on the machine and partially on a remote machine as a stand-alone software package, or entirely on a remote machine or server.

[0110] In the context of the present invention, a computer readable storage medium may be a tangible medium that may contain or store a computer program for use by or in conjunction with an instruction execution system, device, or equipment. A computer readable storage medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, semiconductor systems, devices, or equipment, or any suitable combination of the foregoing. Alternatively, a computer readable storage medium may be a machine readable signal medium. A more specific example of a machine readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0111] To provide interaction with a user, the systems and techniques described herein may be implemented on an electronic device having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user; and a keyboard and a pointing device (e.g., a mouse or trackball) through which the user can provide input to the electronic device. Other types of devices may also be used to provide interaction with the user; for example, the feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form (including acoustic input, voice input, or tactile input).

[0112] The systems and techniques described herein may be implemented in a computing system that includes backend components (e.g., as a data server), or a computing system that includes middleware components (e.g., an application server), or a computing system that includes frontend components (e.g., a user computer with a graphical user interface or a web browser through which a user can interact with implementations of the systems and techniques described herein), or a computing system that includes any combination of such backend components, middleware components, or frontend components. The components of the system may be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: a local area network (LAN), a wide area network (WAN), a blockchain network, and the Internet.

[0113] A computing system may include a client and a server. The client and the server are generally remote from each other and usually interact through a communication network. The client and server relationship is generated by computer programs running on the corresponding computers and having a client-server relationship with each other. The server may be a cloud server, also known as a cloud computing server or cloud host, which is a host product in the cloud computing service system to solve the defects of difficult management and weak business scalability in traditional physical hosts and VPS services.

[0114] In one embodiment, the embodiment of the present invention further includes a computer program product, the computer program product includes a computer program, and the computer program implements the page display method of any embodiment of the present invention when executed by a processor.

[0115] The computer program product may be implemented by writing computer program code for performing the operations of the present invention in one or more programming languages ​​or a combination thereof, including object-oriented programming languages. The program code may be executed entirely on a user's computer, partially on a user's computer, as a separate software package, partially on a user's computer, partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0116] It should be understood that the various forms of processes shown above can be used to reorder, add or delete steps. For example, the steps described in the present invention can be executed in parallel, sequentially or in different orders, as long as the desired results of the technical solution of the present invention can be achieved, and this document is not limited here. The above specific implementation methods do not constitute limitations on the scope of protection of the present invention. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions can be made according to design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the scope of protection of the present invention.

Claims

1. A page display method, characterized in that: include: In response to a query request sent by a target user, determine a search keyword, and determine product information related to the search keyword, business information supported by the business system, the functional stage of the target user, and historical behavior data of the target user; Determine the target service from the candidate services of the business system based on product information, business information and functional stage, and determine the associated keywords based on historical behavior data and search keywords; Determine the associative service corresponding to the associated keyword, and display the page to the target user based on the target service and the associative service and the target page layout strategy to respond to the query request.

2. The method according to claim 1, characterized in that Determine the product information involved in the search keywords, including: Based on a preset similarity calculation strategy, determine the product similarity between the search keyword and the preset product category word; Determine a target product category word corresponding to the search keyword based on the product similarity and a preset first similarity threshold, and determine a target product from candidate products supported by the business system based on the target product category word; According to the attribute information of the target product, determine the product information involved in the search keyword.

3. The method according to claim 1, characterized in that Determine the target service from the candidate services of the business system based on product information, business information and functional stage, including: Compare product information with business information to determine whether the product information is within the business scope of the business system; If so, determine the candidate services in the business system that can realize the business information and support the functional stage that the target user is currently in; According to the product information and the service similarity between each candidate service, and according to the service similarity and a preset second similarity threshold, a target service is determined from the candidate services of the business system.

4. The method according to claim 1, characterized in that: Determine related keywords based on historical behavior data and search keywords, including: Determine the target user's historical preference products and the historical product information corresponding to each historical preference product based on historical behavior data; Determine the preference similarity between the search keyword and the historical product information corresponding to each historical preferred product, and determine the target product information according to the preference similarity and a preset third similarity threshold; The target product information is processed by keyword extraction to obtain related keywords corresponding to the search keywords.

5. The method according to claim 1, characterized in that According to the target service and associated service, based on the target page layout strategy, the page is displayed to the target user, including: Determine the display area of ​​the target service as the front section, and determine the display area of ​​the associated service as the back section; Determine the current key products of the business system, and determine the display area of ​​the current key products as the preset push section. Generate the target page layout strategy based on the location information and display information of each functional section; According to the target page layout strategy, the corresponding display information is displayed at the location information of each functional section to achieve page display for the target users.

6. The method according to claim 1, characterized in that Determine the functional stage of your target users, including: According to the identity of the target user, a match is made in the preset user information database to obtain the target user's record information in the business system; The functional stage of the target user is determined based on the recorded information; the functional stage is account opening, information change or certificate expiration.

7. A page display device, characterized in that: include: A first determination module is used to respond to a query request sent by a target user, determine a search keyword, and determine product information related to the search keyword, business information supported by the business system, the functional stage of the target user, and historical behavior data of the target user; The second determination module is used to determine the target service from the candidate services of the business system according to the product information, business information and functional stage, and determine the associated keywords according to the historical behavior data and the search keywords; The display module is used to determine the associated service corresponding to the associated keyword, and display the page to the target user based on the target service and the associated service and the target page layout strategy to respond to the query request.

8. An electronic device, characterized in that: The electronic device comprises: at least one processor; and a memory communicatively connected to the at least one processor; wherein, The memory stores a computer program executed by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the page display method according to any one of claims 1 to 6.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the page display method according to any one of claims 1 to 6 when executed.

10. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the computer program implements the page display method according to any one of claims 1 to 6.

Images