Advertisement processing method, system, electronic device and storage medium

Abstract

The present application relates to the field of Internet technology, and discloses an advertisement processing method, device, electronic device and storage medium. The method can automatically match a target advertisement generation template according to a target advertisement material input by a user, and automatically generate an advertisement to be delivered based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material. The method can intelligently recommend a target advertisement generation template and automatically generate an advertisement to be delivered, so that the user can easily generate advertisements without offline communication or experience in advertisement delivery, thereby meeting user needs and improving advertisement generation efficiency.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to an advertisement processing method, system, electronic device and storage medium. Background Art

[0002] The medical beauty industry is developing rapidly, and the demand for advertising among various medical beauty institutions is also increasing.

[0003] In the related technology, after a medical beauty institution purchases an in-app advertising space, due to the particularity of the medical beauty industry, it needs to use advertising materials that meet its own needs. Therefore, the operator of the app platform needs to communicate offline to produce advertising materials that meet the needs of the medical beauty institution. The operator will then place the produced advertising materials in the purchased advertising space.

[0004] It can be seen that medical beauty institutions are unable to independently produce and place the required advertisements. Summary of the invention

[0005] In view of this, the present application provides an advertisement processing method, system, electronic device and medium to solve all or part of the technical problems in the related art.

[0006] The first aspect of the present application provides an advertisement processing method, comprising:

[0007] Determining a target advertising material input by a user in a first interface of the advertising management system, and displaying a plurality of advertisement generation templates matching the target advertising material in the first interface;

[0008] A target advertisement generation template selected by the user from the multiple advertisement generation templates is determined, and an advertisement to be placed is generated based on the target advertisement generation template and the model sub-material and the text sub-material in the target advertisement material.

[0009] A second aspect of the present application provides an advertisement processing system, comprising:

[0010] A template generation module, used to determine a target advertising material selected by a user in a first interface of the advertising management system, and display a plurality of advertisement generation templates matching the target advertising material in the first interface;

[0011] The advertisement generation module is used to determine the target advertisement generation template selected by the user from the multiple advertisement generation templates, and generate an advertisement to be delivered based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material.

[0012] A third aspect of the present application provides an electronic device, including:

[0013] Processor; and

[0014] The memory stores executable codes thereon, and when the executable codes are executed by the processor, the processor is caused to execute the method as described above.

[0015] A fourth aspect of the present application provides a computer-readable storage medium having executable code stored thereon. When the executable code is executed by a processor of an electronic device, the processor is caused to execute the method as described above.

[0016] The present application provides an advertisement processing method, system, electronic device and storage medium. The method first determines the target advertisement material input by the user in the first interface of the advertisement management system, and displays multiple advertisement generation templates matching the target advertisement material in the first interface; finally determines the target advertisement generation template selected by the user from the multiple advertisement generation templates, and generates an advertisement to be delivered based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material. The advertisement management system can automatically match the target advertisement generation template according to the target advertisement material input by the user in the first interface, and automatically generate an advertisement to be delivered based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material, and can intelligently recommend the target advertisement generation template and automatically generate an advertisement to be delivered, so that the user can easily generate advertisements without offline communication or experience in advertisement delivery, which meets the needs of the user and improves the efficiency of advertisement generation.

[0017] It should be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present application. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The above and other objects, features and advantages of the present application will become more apparent by describing in more detail exemplary embodiments of the present application in conjunction with the accompanying drawings, wherein the same reference numerals generally represent the same components in the exemplary embodiments of the present application.

[0019] Figure 1 It is a flowchart of an advertisement processing method provided in an embodiment of the present application.

[0020] Figure 2 It is a schematic diagram of the operation interface of the advertising management system provided in an embodiment of the present application.

[0021] Figure 3 This is another schematic diagram of the operation interface of the advertising management system provided in an embodiment of the present application.

[0022] Figure 4 This is another schematic diagram of the operation interface of the advertising management system provided in the embodiment of the present application.

[0023] Figure 5 This is a schematic diagram of an advertisement processing system structure shown in an embodiment of the present application.

[0024] Figure 6 It is a schematic diagram of the structure of an electronic device shown in an embodiment of the present application. DETAILED DESCRIPTION

[0025] The embodiments of the present application will be described in more detail below with reference to the accompanying drawings. Although the embodiments of the present application are shown in the accompanying drawings, it should be understood that the present application can be implemented in various forms and should not be limited by the embodiments described herein. On the contrary, these embodiments are provided to make the present application more thorough and complete, and to fully convey the scope of the present application to those skilled in the art.

[0026] The terms used in this application are for the purpose of describing specific embodiments only and are not intended to limit this application. The singular forms of "a", "said" and "the" used in this application and the appended claims are also intended to include plural forms unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used herein refers to and includes any or all possible combinations of one or more associated listed items.

[0027] It should be understood that although the terms "first", "second", "third", etc. may be used in this application to describe various information, this information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of this application, the first information may also be referred to as the second information, and similarly, the second information may also be referred to as the first information. Thus, the features defined as "first" and "second" may explicitly or implicitly include one or more of the features. In the description of this application, the meaning of "multiple" is two or more, unless otherwise clearly and specifically defined.

[0028] The embodiments of the present application can be applied to the scenarios of advertisement generation and advertisement placement of medical beauty institutions. Due to the particularity of the medical beauty industry, advertisements usually need to meet the needs of the medical beauty institutions themselves. However, many medical beauty institutions do not have professional operation capabilities, cannot provide high-quality advertising materials, and cannot independently generate advertisements that meet the needs of the medical beauty institutions themselves, which requires a lot of offline costs.

[0029] Based on this, in the embodiment of the present application, an advertising management system is provided, and medical beauty institutions can realize the autonomous generation and delivery of advertisements based on the advertising management system, and can obtain advertisements that meet the needs of medical beauty institutions themselves. In addition, it is also possible to understand the known delivery effects of advertising materials before advertising is delivered, without the need to repeatedly experiment with replacing advertising materials to obtain corresponding data. In addition, the embodiment of the present application can also monitor the delivery effect after the advertisement is delivered, so that the advertising materials can be selectively replaced according to the delivery effect.

[0030] The embodiments of the present application are described in detail below.

[0031] An embodiment of the present application provides an advertisement processing method.

[0032] See also Figure 1 , Figure 1 It is a flowchart of an advertisement processing method provided in an embodiment of the present application.

[0033] The present application provides an advertisement processing method which may include the following steps.

[0034] S101: Determine a target advertising material input by a user in a first interface of an advertising management system, and display a plurality of advertisement generation templates matching the target advertising material in the first interface.

[0035] In the embodiment of the present application, the advertisement management system may be a system for managing an advertisement broadcasting platform, and functions such as the generation and delivery of advertisements may be processed through the advertisement management system.

[0036] The user in the embodiment of the present application may be an advertiser, such as a medical beauty institution. The user may log in to the advertising management system 200 and operate the advertising materials, placed advertisements and other contents in the advertising management system.

[0037] Please also see Figure 2 , Figure 2It is a schematic diagram of the interface of the advertising management system provided in the embodiment of the present application. The advertising management system in the embodiment of the present application may include a first interface, and the first interface 200 may include an option area 201 of an ad slot tab that can select an ad slot, a display area 202 that displays various materials and operation results, and other areas. In the option area 201, there is an ad slot tab 2011 that can be pulled down for display. By pulling down the ad slot tab, multiple ad slots for users to select can be displayed. When the user's focus moves to any option in the ad slot tab, an address for advertising delivery, such as the Http:abc.cc / index.html page, can be displayed in the display area 202, and the specific location of the ad slot is displayed on the page. It can be understood that, for example, when a user selects a banner ad slot, the corresponding banner ad slot in page 2021 displays a striking display effect to prompt the user of the specific delivery location of the selected ad slot on the page.

[0038] Please continue to see Figure 2 ,exist Figure 2 In the first interface, you can adjust the interface to be displayed through the tabs on the left side of the first interface, for example, Figure 2 If the tab of advertisement management is selected, the first interface is displayed, if the tab of effect delivery is selected, the second interface is displayed, and if the delivery account tab is selected, the third interface is displayed. It can be understood that the areas divided in each interface can be different, and the content to be displayed can also be different. Of course, there can be other tabs and other interfaces, which will not be described here.

[0039] In the embodiment of the present application, the user may not know which ad slot the target advertising material is more suitable for. Therefore, the user can determine the target material from multiple target advertising materials from the first interface without performing the above-mentioned operation of selecting the target advertising slot. After the advertising management system determines the target advertising material selected by the user, the advertising management system can automatically display multiple advertising generation templates that match the target advertising material based on the target advertising material.

[0040] In the embodiment of the present application, when displaying multiple advertisement generation templates matching the target advertisement material, the multiple advertisement generation templates can be displayed in the first interface after being sorted in descending order based on the template click-through rates corresponding to the advertisement generation templates. The click-through rate CTR (Click-Through-Rate) can be obtained based on data statistics.

[0041] The specific process of displaying the advertisement template may be to determine the template click-through rate of each advertisement generation template of multiple advertisement generation templates that match the target advertising material; sort the multiple advertisement generation templates in order from high to low based on the template click-through rate; and display the sorted multiple advertisement generation templates in the first interface.

[0042] In the embodiment of the present application, when multiple advertising materials are displayed in the first interface, they can be displayed after being sorted based on the click-through rate of each advertising material.

[0043] In the embodiment of the present application, the material click-through rate of each of the multiple advertising materials corresponding to the target advertising position may be determined.

[0044] It is understandable that when a user selects different target ad positions, they can be sorted in real time based on the CTR from high to low, and the ad creatives with the highest historical click-through rate can be displayed first. The calculation method of the ad pass rate may include the percentage of ad clicks to the number of ad playbacks. For example, if an ad is displayed 1,000 times and clicked 50 times, the click-through rate of the ad is 5%.

[0045] In an embodiment of the present application, the user may actively select the target ad slot. Before the user inputs the target advertising material in the first interface of the advertising management system, the method may also include determining the target ad slot selected by the user from multiple ad slots displayed on the first interface; and determining and displaying the advertising material matching the target ad slot based on the target ad slot.

[0046] Based on the user's selection of the target ad slot, the ad generation templates matching the target ad slot can be further displayed. It is understandable that multiple ad generation templates can also be displayed in the first interface after being sorted from high to low based on the template click-through rates corresponding to the ad generation templates.

[0047] It is understandable that the advertising material can be pre-uploaded by the user after logging into the advertising management system. The uploaded advertising material can customize the matching advertising position, or, after being reviewed by the administrator of the advertising management system, the advertising management system automatically matches the advertising position that is suitable for it. For example, if the advertising material is a model image, the advertising position suitable for the model image can be matched based on the size of the model image.

[0048] It can be understood that in step 101, the user can upload and import advertising materials, or select displayed advertising materials.

[0049] See also Figure 3 , Figure 3It is another schematic diagram of the operation interface of the advertising management system provided in the embodiment of the present application. In the embodiment of the present application, before step 101, the target advertising position selected by the user in the advertising position option of the first interface of the advertising management system can be determined, and multiple advertising materials corresponding to the target advertising position can be displayed in the first interface. In the embodiment of the present application, the target advertising material can be selected first to automatically recommend the corresponding adapted advertising position, or the user can select the advertising position independently, and then the advertising material can be displayed based on the advertising position. In the embodiment of the present application, after the user selects the target advertising position, the advertising material that matches the target advertising position can be adaptively adapted. The advertising material can be the advertising material of historically placed advertisements, such as model pictures and texts, and of course it can also be product pictures, pictures of the internal environment of the organization, team photos, pictures of treatment equipment, and other material pictures, texts, etc. that can be used for advertising. For example, Figure 3 In the example, when a user selects a certain advertisement position as a target advertisement position, for example, a banner advertisement position, an advertisement material 2022 matching the target advertisement position is displayed in the display area 202 of the first display interface 200. The advertisement material 2022 may include a plurality of advertisement materials. Each advertisement material may include a model image and text. The user may select an advertisement material as a target advertisement material by double-clicking or clicking a confirmation button (not shown) in 202.

[0050] It is understandable that the user needs to have the operation permission to perform the above operations. Therefore, in the embodiment of the present application, the user can log in to the advertising management system based on the user name and password, and select the target advertising position to be placed in the advertising position options in the first interface. The advertising position options may include advertising positions of various types and positions. The advertising position may be a specific position for displaying advertising content, such as a banner advertising position, a sidebar advertising position, an in-article advertising position, a pop-up advertising position, a native advertising position, a search engine advertising position, a specific page advertising position, etc. It is understandable that in Figure 2 The specific location of the above-mentioned advertising space can be displayed in the display area 202.

[0051] In the application, the ad slots can be automatically displayed with recommended ad slots based on the ad materials uploaded or selected by the user, and then the user selects the target ad slot, or the user directly selects the target ad slot from the aforementioned drop-down menu.

[0052] In the embodiment of the present application, a corresponding relationship may be preset between the advertisement slots and the advertisement materials, each advertisement slot may correspond to a plurality of advertisement materials, and each advertisement material may also be adapted to a plurality of advertisement slots.

[0053] In the embodiment of the present application, a user can select a target advertising material from a plurality of advertising materials. The number of target advertising materials can be one or more. Relevant information of the target advertising material can be identified. For example, relevant material information such as color, gender, style, etc. The advertisement generation template can be pre-entered with template attribute information associated with the material information, such as the template is suitable for women, suitable for red, etc. Based on this, multiple advertisement generation templates matching the target advertising material can be displayed in the first interface.

[0054] In the application, as long as any item in the ad generation template can match the material information, it can be determined that the ad generation template matches the target ad material. Of course, the score of the target ad material can also be calculated by setting the coefficient of each material information. The template attribute information associated with the material information in the ad material template can also calculate the relevant score, and the ad material template whose score difference meets the preset value is used as the ad generation template that matches the target ad material.

[0055] It can be understood that, every time a user selects a target advertising material, the displayed advertisement generation template can be updated in real time based on the target advertising material.

[0056] S102: Determine a target advertisement generation template selected by a user from a plurality of advertisement generation templates, and generate an advertisement to be placed based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material.

[0057] In the embodiment of the present application, after the user selects a target advertisement generation template from a plurality of advertisement generation templates, the advertisement to be delivered can be automatically generated based on the aforementioned selected target advertisement material and the target advertisement generation template.

[0058] It should be noted that due to the particularity of the medical beauty industry, there are advertising scenes that require models to be displayed. Therefore, in the embodiment of the present application, the target advertising material may include a model sub-material, wherein the model sub-material may be selected from the aforementioned multiple advertising materials or uploaded in real time, and the model sub-material is, for example, a woman wearing specified clothing. Of course, a text sub-material may also be included to match the model sub-material, and the text sub-material may be text entered in the first interface, or a pre-configured text document uploaded by the user. It is understandable that after the real-time uploaded advertising material is uploaded, it needs to be reviewed and approved before it can be used normally. Even if the advertisement to be placed can be reviewed later, it is necessary to review the advertisement material before the advertisement to be placed can be reviewed.

[0059] The embodiment of the present application can determine multiple styles that match the target advertising material based on the model sub-material and the text sub-material, and by clicking on each style, advertisement generation templates of different styles are displayed. Then, when the user selects the target advertising position, the advertisement generation templates are sorted based on the template click-through rate, and the advertisement generation templates that match the style are further screened.

[0060] In the embodiment of the present application, determining the advertisement generation template that matches the target advertisement material can be implemented by using a neural network model. In the application, an image processing algorithm can be used to identify the skin color and clothing color of the model in the target advertisement material, such as the model sub-material, and the skin color and clothing color of the model are used as inputs of the neural network model to obtain a template ID that matches the model sub-image input by the neural network model.

[0061] It is understandable that the aforementioned neural network model can be pre-trained based on skin color and color, and the neural network model can be obtained after training with a template ID that matches the model's skin color and clothing color as training data.

[0062] Of course, the neural network model can also be trained based on the model's clothing style, hairstyle and color, and age. When identifying the aforementioned target advertising material, the model's clothing style, hairstyle and color, and other related information in the model sub-material in the target advertising material can be identified as the input of the neural network model to obtain an advertisement generation template ID that better matches the model.

[0063] It is understandable that if multiple advertising materials are selected, multiple advertisements to be delivered can be generated accordingly. If multiple target advertisement generation templates are also selected, an advertisement to be delivered can be generated based on each target advertising material and each target advertisement template.

[0064] It can be understood that every time a user selects a target advertising generation template, the advertisements to be delivered generated by the target advertising template can be displayed in real time in the first display interface, so that the user can intuitively see the different effects of multiple advertising materials and advertisements to be delivered generated by multiple target advertising templates, so as to be able to select the target advertising materials and target advertising templates that best meet their needs.

[0065] In the embodiment of the present application, the target advertisement generation template can be automatically matched according to the target advertisement material selected by the user, and the advertisement to be placed can be automatically generated based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material. The target advertisement generation template can be intelligently recommended and the advertisement to be placed can be automatically generated, so that the user can easily generate advertisements without offline communication or advertisement placement experience, which meets the needs of the user and improves the efficiency of advertisement generation. It can be understood that in the embodiment of the present application, after step 102, it can also include receiving the advertisement placement instruction triggered by the user on the first interface, and placing the advertisement to be placed in the target advertisement position.

[0066] In the embodiment of the present application, the first interface may be provided with an advertisement placement button, which can generate an advertisement placement instruction based on the user's operation. When the user selects the target advertising material and the target advertising template based on his / her needs, the advertisement placement button is triggered to generate an advertisement placement instruction. When the advertisement placement instruction triggered by the user is received, the advertisement to be placed can be automatically placed in the target advertising position for display.

[0067] It is understandable that if there are multiple target ad slots, multiple ads to be placed are generated, and the target ad slots that match the ads to be placed can be automatically matched. Of course, if there is only one target ad slot, the user can select one or more of the multiple ads to be placed. If the user selects multiple ads to be placed, the selected multiple ads to be placed are rotated in the target ad slot or different ads to be placed are promoted for different platforms and different clients.

[0068] It is understandable that the time for delivery to the target ad slot can be automatically set based on the playback time of the target ad slot purchased by the user.

[0069] It can be seen that in the embodiment of the present application, the user selects the ad slot to be placed in the first interface of the advertising management system. The advertising management system can automatically match the advertising material and advertising template that match the ad slot and automatically generate and place the advertisement to be placed after the user selects the target advertising material and target advertising template, so that the user can independently produce and place advertisements, thereby improving the efficiency of advertising placement and reducing offline operating costs.

[0070] In order to evaluate the effect of advertisements after they are placed, an AB experiment function can be provided in the embodiment of the present application. The AB experiment function records user data through the number of people who click on the advertisements during the advertisement display process, and analyzes the user data to understand the possible deficiencies in the advertisement placement process.

[0071] In the embodiment of the present application, if there are multiple advertisements to be placed, after step 104, the user can set the AB experiment function based on the AB experiment function button set in the second interface of the advertising management system. The AB experiment function can be to create a control group and an implementation group in the platform that can play the advertisements to be placed, and generate an AB experiment report after the advertisements to be placed are placed for a preset time.

[0072] It is understandable that, during the period when the advertisement to be delivered is delivered, AB experiment data can be generated in real time, and an AB experiment report can be generated based on the AB experiment data and sent to the user.

[0073] In the application, users can set the start time, end time, time interval for sending AB experiment reports, and advertisements to be placed in the AB experiment in the second interface to control the AB experiment function. For example, for an advertisement promoting a medical beauty project, the user selects and generates advertisement A and advertisement B to be placed. After the AB experiment function is activated, the user data that accesses advertisement A and advertisement B to be placed will be recorded, such as click-through rate, terminal used, access time, etc., and then the user group interested in the medical beauty project and which advertisement is more attractive can be analyzed, so as to more accurately adjust the advertisement to be placed.

[0074] After viewing the AB experiment report, the user may need to adjust the advertisement to be placed in the target advertising position. Therefore, in an embodiment of the present application, after generating the AB experiment report, it also includes receiving an adjustment material operation input by the user in the second interface; based on the adjustment material operation, adjusting the advertisement to be placed.

[0075] In the embodiment of the present application, the second interface can also display the advertisements to be played and the corresponding advertising materials for which the AB experiment function is set. The user can adjust a certain advertising material in the second interface, and then generate a new advertisement to be played based on the above process of automatically generating advertisements to be played, and replace the advertisements to be played that need to be adjusted.

[0076] It can be seen that the embodiment of the present application can display the effect of advertising after delivery, so that users can optimize the delivered advertisements in real time according to the effect after delivery, so that the click effect of advertisements is significantly improved.

[0077] In some embodiments, during the process of placing the advertisement to be placed, the exposure click points can be uploaded, and the advertisement generation template id of the advertisement to be placed can be uploaded to the backend database of the advertisement management system. In the application, the exposure click points set by the specified advertisement to be placed in its target advertisement position can be captured based on the acquisition code, such as a Python script, so as to serve as the data basis for subsequent sorting of the same advertisement position.

[0078] In an embodiment of the present application, when a user selects a target advertising position, the multiple advertising generation templates corresponding to the target advertising position may have corresponding historical data of their respective template click-through rates, and may be sorted from high to low according to the template click-through rate of each advertising generation template and displayed in the first interface.

[0079] It is understandable that each time a user selects a target ad space, the ad spaces can be sorted in real time according to the template click-through rate and then displayed.

[0080] In the application, if multiple target ad positions are selected, the advertising material corresponding to each ad position will be displayed in different areas of the first display interface. If multiple target advertising materials are selected, the target advertising generation template corresponding to each target advertising material can also be displayed in different areas of the first display interface.

[0081] In some embodiments, ad slot information of the ad slot, material information of the target ad creative, and template information of the target ad generation template can also be input into a predictive neural network model to obtain customer visit prediction data for the ad to be placed based on the target ad creative and the target ad generation target in the target ad slot, such as the predicted time, number of times the customer visits the ad to be placed, age of the customer group, and other prediction data, so as to select ad slots, ad creatives, and ad generation templates suitable for the user based on the desired effect.

[0082] In the embodiments of the present application, advertising materials and advertisement generation templates can be sorted and displayed based on historical exposure and click data, the delivery effect of advertisements after delivery can be objectively predicted, and the delivery effect of advertisements after delivery can be predicted by formulas before delivery.

[0083] In the embodiment of the present application, the advertising material and the advertisement to be placed should be reviewed before they can be used to avoid other safety hazards. Therefore, the present application can also review whether the advertisement to be placed can be placed.

[0084] In the embodiment of the present application, before placing the advertisement to be placed in the target advertisement position, the advertisement to be placed can also be reviewed.

[0085] After the user triggers the ad delivery instruction, the third interface of the ad management system will display the review status of the ad to be delivered. The reviewer can review the ad to be delivered, for example, whether the target advertising material of the ad to be delivered meets the delivery conditions, such as whether it includes sensitive words or sensitive images.

[0086] In the application, the advertising management system can use machine review and manual review to review the target advertising materials in the advertisements to be delivered. For example, the compliance model is used to review the images and texts in the target advertising materials in the advertisements to be delivered. If there is any illegal content, the advertisements to be delivered are marked, and the review results are obtained after manual review. It is understandable that the compliance model can adopt a mature model in the relevant technology. In addition to reviewing whether the advertisements to be delivered are compliant, it is also possible to review whether the source of the target advertising materials is legal, such as whether it has copyright or permission to use.

[0087] It is understandable that after the user uploads the advertising material, the above-mentioned review can be performed on the advertising material. If the review is passed, it can be displayed in the first interface as a target advertising material that the user can select later.

[0088] See also Figure 4 , Figure 4 FIG. 2 is another schematic diagram of the operation interface of the advertising management system provided in the embodiment of the present application. Figure 4 , is a schematic diagram of the display effect of the third interface, the placement position is the target advertisement position in the aforementioned embodiment, and the review information of the advertisement material can be known through the review status. The specific content of the advertisement material can be viewed through operation.

[0089] In the embodiment of the present application, the third interface can display the review results of the advertisements to be placed, thereby ensuring the legality of the advertisements to be placed, thereby ensuring the customer's viewing experience and improving the content quality and security of the advertisements placed on the platform.

[0090] Figure 5 It is a schematic diagram of the structure of an advertisement processing system shown in an embodiment of the present application.

[0091] An advertisement processing system shown in an embodiment of the present application includes:

[0092] The template generation module 51 is used to determine the target advertising material input by the user in the first interface of the advertising management system, and display a plurality of advertisement generation templates matching the target advertising material in the first interface;

[0093] The advertisement generation module 52 is used to determine the target advertisement generation template selected by the user from the multiple advertisement generation templates, and generate an advertisement to be delivered based on the target advertisement generation template and the model sub-material and the text sub-material in the target advertisement material. In some embodiments, the module further includes:

[0094] The AB experiment module is used to generate an AB experiment report of the advertisement to be placed after the advertisement to be placed has been placed for a preset time when the AB experiment function of the second interface of the advertisement management system is selected.

[0095] In some embodiments, the advertisement generation module is further configured to:

[0096] A target advertisement slot matching the target advertisement material is displayed in the first interface.

[0097] In some embodiments, displaying a plurality of advertisement generation templates matching the target advertising material in the first interface includes:

[0098] Determine a template click-through rate of each of the plurality of advertisement generation templates that match the target advertising material;

[0099] Sorting the plurality of advertisement generation templates based on the order of the template click-through rates from high to low;

[0100] The sorted plurality of advertisement generation templates are displayed in the first interface.

[0101] In some embodiments, the advertisement generation module is further configured to:

[0102] A plurality of advertising materials corresponding to the target advertising position are displayed in the first interface.

[0103] In some embodiments, displaying a plurality of advertising materials corresponding to the target advertising slot in the first interface includes:

[0104] Determine a click-through rate of each of the plurality of advertising materials corresponding to the target advertising position;

[0105] Sorting the plurality of advertising materials based on the order of click-through rates of the materials from high to low;

[0106] The sorted plurality of advertising materials are displayed in the first interface.

[0107] In some embodiments, it also includes:

[0108] The material processing module is used to determine the target advertising position selected by the user in the advertising position options of the first interface of the advertising management system, and display multiple advertising materials corresponding to the target advertising position in the first interface.

[0109] In some embodiments, an advertisement delivery module is further included, which is used to:

[0110] An advertisement delivery instruction triggered by the user on the first interface is received, and the advertisement to be delivered is delivered to the target advertisement position.

[0111] The advertisement processing system of the present application enables users to independently create and place advertisements, thereby improving the efficiency of advertisement placement and reducing offline operating costs.

[0112] Regarding the system in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated again here.

[0113] Figure 6 It is a schematic diagram of the structure of an electronic device shown in an embodiment of the present application.

[0114] See also Figure 6 , the electronic device 1000 includes a memory 1010 and a processor 1020 .

[0115] The processor 1020 may be a central processing unit (CPU), or other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. A general-purpose processor may be a microprocessor or the processor may be any conventional processor, etc.

[0116] The memory 1010 may include various types of storage units, such as system memory, read-only memory (ROM), and permanent storage devices. Among them, ROM can store static data or instructions required by the processor 1020 or other modules of the computer. The permanent storage device may be a readable and writable storage device. The permanent storage device may be a non-volatile storage device that does not lose the stored instructions and data even after the computer is powered off. In some embodiments, the permanent storage device uses a large-capacity storage device (such as a magnetic or optical disk, flash memory) as a permanent storage device. In some other embodiments, the permanent storage device may be a removable storage device (such as a floppy disk, optical drive). The system memory may be a readable and writable storage device or a volatile readable and writable storage device, such as a dynamic random access memory. The system memory may store some or all instructions and data required by the processor at run time. In addition, the memory 1010 may include any combination of computer-readable storage media, including various types of semiconductor storage chips (such as DRAM, SRAM, SDRAM, flash memory, programmable read-only memory), and disks and / or optical disks may also be used. In some embodiments, the memory 1010 may include a readable and / or writable removable storage device, such as a laser disc (CD), a read-only digital versatile disc (such as a DVD-ROM, a double-layer DVD-ROM), a read-only Blu-ray disc, an ultra-density optical disc, a flash memory card (such as an SD card, a mini SD card, a Micro-SD card, etc.), a magnetic floppy disk, etc. The computer-readable storage medium does not include carrier waves and transient electronic signals transmitted wirelessly or wired.

[0117] The memory 1010 stores executable codes, and when the executable codes are processed by the processor 1020 , the processor 1020 can execute part or all of the methods described above.

[0118] In addition, the method according to the present application may also be implemented as a computer program or a computer program product, which includes computer program code instructions for executing some or all of the steps in the above method of the present application.

[0119] Alternatively, the present application can also be implemented as a computer-readable storage medium (or non-transitory machine-readable storage medium or machine-readable storage medium) on which executable code (or computer program or computer instruction code) is stored. When the executable code (or computer program or computer instruction code) is executed by a processor of an electronic device (or server, etc.), the processor executes part or all of the steps of the above-mentioned method according to the present application.

[0120] The embodiments of the present application have been described above, and the above description is exemplary, not exhaustive, and is not limited to the disclosed embodiments. Many modifications and changes will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The selection of terms used herein is intended to best explain the principles of the embodiments, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. An advertisement processing method, characterized in that: include: Determining a target advertising material input by a user in a first interface of the advertising management system, and displaying a plurality of advertisement generation templates matching the target advertising material in the first interface; A target advertisement generation template selected by the user from the multiple advertisement generation templates is determined, and an advertisement to be placed is generated based on the target advertisement generation template and the model sub-material and the text sub-material in the target advertisement material.

2. The method according to claim 1, characterized in that The step of displaying a plurality of advertisement generation templates matching the target advertisement material in the first interface includes: Determine a template click-through rate of each of the plurality of advertisement generation templates that match the target advertising material; Sorting the plurality of advertisement generation templates based on the order of the template click-through rates from high to low; The sorted plurality of advertisement generation templates are displayed in the first interface.

3. The method according to claim 1, characterized in that Before determining the target advertising material input by the user in the first interface of the advertising management system, the method further includes: Determine a target ad slot selected by a user from among the multiple ad slots displayed on the first interface; According to the target advertisement slot, an advertisement material matching the target advertisement slot is determined and displayed.

4. The method according to claim 3, characterized in that The step of determining and displaying an advertisement material matching the target advertisement slot according to the target advertisement slot includes: Determine a material click-through rate of each of a plurality of advertising materials corresponding to the target advertising position; Sorting the plurality of advertising materials based on the order of click-through rates of the materials from high to low; The sorted plurality of advertising materials are displayed in the first interface.

5. The method according to claim 1, characterized in that The step of displaying a plurality of advertisement generation templates matching the target advertisement material in the first interface includes: Displaying a target advertisement slot corresponding to the target advertisement creative based on the target advertisement creative input by the user; Displays ad generation templates that match the target ad slot.

6. The method according to any one of claims 1 to 5, characterized in that: Also includes: An advertisement delivery instruction triggered by the user on the first interface is received, and the advertisement to be delivered is delivered to the target advertisement position.

7. The method according to claim 6, characterized in that If there are multiple advertisements to be placed, the method further includes: If the AB experiment function of the second interface of the advertisement management system is selected, an AB experiment report of the advertisement to be placed is generated after the advertisement to be placed is placed for a preset time.

8. The method according to any one of claims 1, 2 or 5, characterized in that: The target advertising material at least includes a model sub-material, and the displaying of a plurality of advertisement generation templates matching the target advertising material in the first interface includes: Calling an image processing algorithm to identify the skin color and clothing color of the model in the model sub-image; Inputting the skin color and the clothing color into a neural network model to obtain a template ID that matches the model sub-image; Based on the template ID, a plurality of advertisement templates matching the target advertisement material are displayed in the first interface.

9. An advertisement processing system, characterized in that: include: A template generation module, used to determine a target advertising material input by a user in a first interface of the advertising management system, and display a plurality of advertisement generation templates matching the target advertising material in the first interface; The advertisement generation module is used to determine the target advertisement generation template selected by the user from the multiple advertisement generation templates, and generate an advertisement to be delivered based on the target advertisement generation template and the model sub-material and text sub-material in the target advertisement material.

10. An electronic device, characterized in that: include: processor; as well as A memory having executable codes stored thereon, which, when executed by the processor, causes the processor to execute the method according to any one of claims 1 to 8.

11. A computer-readable storage medium having executable codes stored thereon, and when the executable codes are executed by a processor of an electronic device, the processor is caused to execute the method according to any one of claims 1 to 9.

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