Commodity display analysis method and commodity display stand

Abstract

The present invention belongs to the field of multimedia display technology, and in particular, relates to a commodity display analysis method and a commodity display stand, which provide personalized commodity information according to the actual behavior of users, enhance interactivity and fun, and improve shopping experience. Based on the frequency of users picking up and the length of time they use the products, the host synchronizes data to the cloud platform management system through the network regularly or in real time. The cloud platform management system compares and analyzes these data to generate an evaluation report on the commodity display effect, including the number of statistical experiences, the average length of experience, the most popular commodities, the commodity areas where users stay the longest, preliminary conclusions, optimization suggestions and other information. Merchants can accurately understand which commodities are more attractive to customers, thereby optimizing the commodity layout and improving sales conversion rates.

Description

Technical Field

[0001] The invention belongs to the technical field of multimedia display, and in particular relates to a commodity display analysis method and a commodity display rack. Background Art

[0002] In traditional product display environments, products are usually placed statically on display racks, and customers need to read the information on the product packaging or seek help from sales staff to understand the product details. For products that need to demonstrate product functions and actual application effects, this static display method often cannot fully demonstrate the characteristics of the product, limiting customers' willingness to buy.

[0003] In addition, the traditional way of displaying goods lacks interaction with customers and cannot effectively collect customer feedback and points of interest. Although sales staff can infer customers' interests by observing their behavior, this method is highly subjective and difficult to quantify and analyze. At the same time, for sales staff, manually recording and analyzing customer behavior data is not only time-consuming and labor-intensive, but also prone to errors, making it difficult to form an effective sales strategy. Summary of the invention

[0004] The purpose of the present invention is to provide a product display analysis method, aiming to solve the technical problem that the prior art cannot display product characteristics in a personalized manner and cannot analyze user behavior data.

[0005] To achieve the above object, the present invention provides a commodity display analysis method, which comprises the following steps:

[0006] The products are placed on the display racks, and the display screen continuously plays preset product advertisements in a loop;

[0007] The user picks up the product, triggering the sensing module on the display rack, and the display screen starts switching and playing the corresponding product video, and the host starts reading and timing;

[0008] When the user puts down the product, the host stops reading and timing; the display screen switches again and plays the product advertisement;

[0009] Based on the frequency of users picking up the device and the duration of use, the host synchronizes data to the cloud platform via the network for comparison and analysis.

[0010] Optionally, there are several different types of commodities, and there are corresponding numbers of the display racks and the display screens.

[0011] Optionally, when the product is put down, the sensing module is triggered a second time and sends a stop signal to the host, and the host resumes the electrical signal that has been given to the display screen and plays the product advertisement in a loop again.

[0012] Optionally, the method further comprises the following steps:

[0013] The goods are placed on the corresponding display racks, and the display racks can detect any goods and play the goods video corresponding to the display racks; or any goods are placed on different display racks, and the goods are affixed with fixed identification tags. The display racks can determine the corresponding goods by detecting the identification tags of the goods and feed back to the host, and the host communicates with the display screen to play the corresponding goods video.

[0014] Optionally, the sensing module may be a photoelectric sensing module, an NFC module, an electromagnetic module or an RFID sensing module.

[0015] Optionally, the photoelectric sensing module detects that the height distance between the product and the booth is greater than 50 mm, and transmits a triggered electrical signal to the host. The host communicates with the display screen, and the display screen plays a corresponding product video.

[0016] Optionally, a remote control terminal is provided to communicate with the host and is compatible with controlling the host to switch the display screen image.

[0017] Optionally, the data of the goods is transmitted to a cloud server of the cloud platform management method, and the cloud server implements data statistics, analysis and viewing of the goods.

[0018] Optionally, the data will be invalid for a certain period of time after picking up the item.

[0019] Optionally, a product display rack is also included, which includes a product, a display rack, a screen, a control center and a sensor, wherein the product is placed at the upper end of the display rack; the sensor for detecting the change in position of the product is placed inside the display rack; the control center is located on the inner side of the display rack, electrically connected to the sensor and the screen, and controls the screen to switch images.

[0020] The above one or more technical solutions in the commodity display analysis method provided by the embodiment of the present invention have at least one of the following technical effects:

[0021] The present invention provides a product display analysis method, which provides personalized product information based on the actual behavior of users, enhances interactivity and fun, and improves the shopping experience. Based on the frequency of users picking up and the length of time they use the product, the host synchronizes data to the cloud platform management system via the network regularly or in real time. The cloud platform management system compares and analyzes these data to generate an evaluation report on the product display effect, including the number of statistical experiences, the average length of experience, the most popular products, the product areas where users stay the longest, preliminary conclusions, and optimization suggestions. Merchants can accurately understand which products are more attractive to customers, thereby optimizing product layout and improving sales conversion rates. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0023] Figure 1 Schematic diagram of the process of the commodity display analysis method provided by the embodiment of the present invention Figure 1 ;

[0024] Figure 2 Schematic diagram of the process of the commodity display analysis method provided by the embodiment of the present invention Figure 2 ;

[0025] Figure 3 A schematic diagram of the structure of a merchandise display stand provided by an embodiment of the present invention;

[0026] Among them, the reference numerals in the figure are:

[0027] 100. Headphones; 110. Display stand; 120. Screen; 130. Control center; 140. Sensor. DETAILED DESCRIPTION

[0028] The embodiments of the present invention are described in detail below. Examples of the embodiments are shown in the accompanying drawings 1-3, wherein the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. Figure 1-3 The described embodiments are exemplary and are intended to be used to explain the embodiments of the present invention, but should not be construed as limiting the present invention.

[0029] In the description of the embodiments of the present invention, it should be understood that the terms "length", "width", "up", "down", "front", "back", "left", "right", "vertical", "horizontal", "top", "bottom", "inside" and "outside" etc., indicating orientations or positional relationships, are based on the orientations or positional relationships shown in the accompanying drawings, and are only for the convenience of describing the embodiments of the present invention and simplifying the description, and do not indicate or imply that the referred device or element must have a specific orientation, be constructed and operated in a specific orientation, and therefore should not be understood as a limitation on the present invention.

[0030] In addition, the terms "first" and "second" are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of the indicated technical features. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of the features. In the description of the embodiments of the present invention, the meaning of "plurality" is two or more, unless otherwise clearly and specifically defined.

[0031] In the embodiments of the present invention, unless otherwise clearly specified and limited, the terms "installed", "connected", "connected", "fixed" and the like should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium, it can be the internal connection of two elements or the interaction relationship between two elements. For ordinary technicians in this field, the specific meanings of the above terms in the embodiments of the present invention can be understood according to specific circumstances.

[0032] like Figure 1-2 As shown, the method in this embodiment includes the following steps:

[0033] S201: The product is placed on the display rack, and the display screen continuously plays the preset product advertisement in a loop;

[0034] S202: The user picks up the product and triggers the sensing module on the shelf, the display screen starts switching and playing the corresponding product video, and the host starts reading and timing;

[0035] S203: The user puts down the product, and the host stops reading and timing; the display screen switches again and plays the product advertisement;

[0036] S204: Based on the frequency of users picking up the device and the duration of use, the host synchronizes data to the cloud platform via the network and performs comparison and analysis.

[0037] Through the above methods, products such as headphones are given priority, and personalized product information is provided based on the actual behavior of users to enhance interactivity and fun, and improve the shopping experience. Based on the frequency and usage time of users picking up products, the host synchronizes data to the cloud platform management system regularly or in real time through the network. The cloud platform management system compares and analyzes these data to generate an evaluation report on the product display effect, including the number of statistical experiences, average experience time, the most popular products, the product area where users stay the longest, preliminary conclusions, and optimization suggestions. Merchants can accurately understand which products are more attractive to customers, thereby optimizing product layout and improving sales conversion rates.

[0038] Furthermore, there are several different types of goods, and there are corresponding numbers of display racks and display screens. Specifically, for each type of goods, the system is configured with a corresponding number of display racks and display screens to ensure that each product can get sufficient display space while maintaining the scalability and flexibility of the system.

[0039] Further, if Figure 1-2 As shown, when the product is put down, the sensing module is triggered for the second time and sends a stop signal to the host. The host resumes the electrical signal that has been given to the display screen and replays the product advertisement in a loop. Combined with the secondary trigger function, the system operation process is as follows:

[0040] 1. Product Pickup: When the user picks up the product, the sensing module is triggered for the first time, the host starts playing the corresponding product video and records the usage time.

[0041] 2. Product viewing: When a user watches a product video, the host continuously records the usage time.

[0042] 3. Product put down: The user puts the product back on the display rack, the sensing module is triggered again and sends a stop signal to the host.

[0043] 4. Resume advertising playback: After receiving the stop signal, the host stops video playback and restores the electrical signal to the display screen, and the display screen starts to play the preset product advertisement in a loop again.

[0044] 5. Data synchronization and analysis: The host synchronizes the collected user interaction data to the cloud platform management system regularly or in real time for subsequent data analysis and strategy optimization.

[0045] Further, if Figure 1-2 As shown, the method also includes the following steps: the goods are placed on the corresponding display rack, the display rack can detect any goods and play the goods video of the corresponding display rack, or any goods are placed on different display racks, the goods are affixed with fixed identification tags, the display rack can determine the corresponding goods by detecting the identification tags of the goods, and feed back to the host, and the host communication display screen plays the corresponding goods video. Specifically, this embodiment describes in detail the response mechanism of the system when the goods are placed on the display rack, including two methods: direct identification and identification through identification tags.

[0046] Direct recognition: The display rack has a built-in sensor or recognition system that can directly detect the products placed on the display rack and play the product video corresponding to the display rack.

[0047] Identification tag recognition: For products that cannot be directly identified, the display rack can determine the corresponding product by detecting the fixed identification tag attached to the product, and feed the information back to the host, which then plays the corresponding product video on the communication display.

[0048] The sensing module can be a photoelectric sensing module, an NFC module, an electromagnetic module or an RFID sensing module. Taking the photoelectric sensing module as an example, the photoelectric sensing module preferably uses infrared sensing to detect that the height distance between the product and the booth is greater than 50mm, and transmits the triggered electrical signal to the host. The host communicates with the display screen, and the display screen plays the corresponding product video. Taking the RFID sensing module as an example, the RFID sensing module can be a single-tag sensor or a multi-tag sensor. The working principle of the RFID sensor is to use the energy in the radio frequency signal to transmit data. RFID sensors usually consist of three main parts: antenna, card reader and tag. The tag contains a chip and an antenna. When the tag is close to the card reader, the card reader will send a radio frequency signal to the tag. After the signal is received by the tag's antenna, the chip will send the information stored in it back to the card reader through the antenna. Taking the multi-RFID sensor used in the present invention as an example, each commodity has a fixed label, and a multi-label RFID sensor is arranged inside the display rack. Different commodities are placed on any display rack, and the RFID sensor can sense and match different commodities. The RFID sensor sends a matching signal source to the host. The hardware of the host is driven by the USB-Hub main control board. The main control board can connect 8 sensors, and each sensor corresponds to a commodity video. After the host receives the electrical signal of the sensing module, it activates the corresponding sensor and gives the execution signal to the display screen to control the display screen to play the corresponding commodity video. When the number of sensors of the main control board exceeds 8, the number of sensors is increased by adding an expansion board. By introducing two methods, direct identification and identification tag identification, the system can handle different types of commodities, including commodities that can be directly identified and commodities that require identification tags, thereby enhancing the flexibility and applicability of the system.

[0049] Furthermore, a remote control terminal is provided to communicate with the host, and is compatible with controlling the host to switch the display screen. The remote control terminal is preferably a mobile phone, which downloads the client and connects to the host to control the host to switch product advertisements and product videos.

[0050] Further, if Figure 1-2 As shown, the data of the product is transmitted to the cloud server of the cloud platform management method, and the cloud server realizes the data statistics, analysis and viewing of the product. Specifically, after opening and logging in through the browser, the main account can manage and deploy hardware, establish and manage hierarchical accounts, collect, manage and present hardware data; hierarchical accounts can upload product video materials, enter product information, send product information, and experience data collection, analysis and digital screen presentation operations.

[0051] Further, if Figure 1-2 As shown, the data is invalid within a certain period of time after picking up the product. Combined with the product picking up delay invalidation function, the system operation process is as follows:

[0052] 1. Product pick-up detection: The system detects when a user picks up a product through the sensing module.

[0053] 2. Delay invalid timing: The system starts timing and enters the delay invalid state.

[0054] 3. Determine the delay status: During the delay time, the host does not perform any playback, recording or analysis operations related to the product.

[0055] Specifically, within a certain period of time after picking up the product, the host considers the data of the product invalid. This function is intended to avoid triggering unnecessary system responses or data recording when the user briefly picks up the product.

[0056] Furthermore, product advertisements and product videos stored in the host can be deleted and replaced.

[0057] Further, if Figure 3 As shown, a product display stand is also included. The product 100 display stand 110 includes a product 100, a display stand 110, a screen 120, a control center 130 and a sensor 140. The product 100 is placed at the upper end of the display stand 110; the sensor template for detecting the position change of the product 100 is placed inside the display stand 110; the control center 130 is located on the inner side of the display stand 110, electrically connected to the sensor 140 and the screen 120, and controls the screen 120 to switch the screen. The product 100 is preferably selected as a headset. The design integrates the product 100, the display stand 110, the screen 120, the control center 130 and the sensor 140 to form a complete intelligent product display and analysis system. When the system is in the initial state, the screen 120 will display the default product 100 advertisement, such as the appearance, functional characteristics, etc. of the product 100. When the customer picks up the product 100, the sensor 140 detects the position change of the product 100 and transmits this information to the control center 130. After receiving the signal from the sensor 140, the control center 130 immediately controls the screen 120 to switch to a detailed display page related to the product 100, such as playing a usage demonstration video of the product 100, displaying an internal structure diagram of the product 100, etc. When the customer puts the product 100 back to the display rack 110, the sensor 140 detects the position change of the product 100 again and transmits this information to the control center 130. After receiving the signal from the sensor 140, the control center 130 controls the screen 120 to switch back to the initial display content.

[0058] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A commodity display analysis method, characterized in that: The method comprises the following steps: The products are placed on the display racks, and the display screen continuously plays preset product advertisements in a loop; The user picks up the product, triggering the sensing module on the display rack, and the display screen starts switching and playing the corresponding product video, and the host starts reading and timing; When the user puts down the product, the host stops reading and timing; the display screen switches again and plays the product advertisement; Based on the frequency of users picking up the device and the duration of use, the host synchronizes data to the cloud platform via the network for comparison and analysis.

2. The commodity display analysis method according to claim 1, characterized in that: There are several different types of commodities, and there are corresponding numbers of the display racks and the display screens.

3. The commodity display analysis method according to claim 1, characterized in that: When the product is put down, the sensing module is triggered again and sends a stop signal to the host. The host resumes the electrical signal that has been given to the display screen and plays the product advertisement again in a loop.

4. The commodity display analysis method according to claim 1, characterized in that: The method further comprises the following steps: The goods are placed on the corresponding display rack, and the display rack can detect any goods and play the goods video corresponding to the display rack; or Any product is placed on different display racks, and the product is affixed with a fixed identification tag. The display rack can determine the corresponding product by detecting the identification tag of the product and feed it back to the host. The host communicates with the display screen to play the corresponding product video.

5. The commodity display analysis method according to claim 1, characterized in that: The sensing module adopts a photoelectric sensing module, an NFC module, an electromagnetic module or an RFID sensing module.

6. The commodity display analysis method according to claim 5, characterized in that: The photoelectric sensing module detects that the height distance between the product and the booth is greater than 50 mm, and transmits a triggered electrical signal to the host. The host communicates with the display screen, and the display screen plays the corresponding product video.

7. The commodity display analysis method according to claim 1, characterized in that: A remote control terminal is provided to communicate with the host computer and is compatible with controlling the host computer to switch the screen image of the display screen.

8. The commodity display analysis method according to claim 1, characterized in that: The data of the goods is transmitted to the cloud server of the cloud platform management method, and the cloud server realizes the data statistics, analysis and viewing of the goods.

9. The commodity display analysis method according to any one of claims 1 to 8, characterized in that: The data will be invalid within a certain period of time after picking up the product.

10. A commodity display stand, characterized in that: The system comprises a commodity, a display rack, a screen, a control center and a sensor, wherein the commodity is placed on the upper end of the display rack; the sensor for detecting the position change of the commodity is placed inside the display rack; the control center is located on the inner side of the display rack, electrically connected to the sensor and the screen, and controls the screen to switch images.

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