Media content promotion method and device, equipment and storage medium

Abstract

The embodiment of the invention provides a media content promotion method and device, equipment and a storage medium. The method comprises the following steps: receiving a promotion instruction for media content from a user; and presenting a first option for the first configuration combination in response to the promotion indication. The first configuration combination includes a plurality of configurations associated with the promotion of the media content, and at least one of the plurality of configurations has configuration parameters recommended for at least one of the user or the media content. In this manner, appropriate promotional configurations may be recommended according to the user and / or media content, and such promotional configurations provided to the user. And the promotion effect can be favorably promoted.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for media content promotion. Background Art

[0002] With the development of computer technology, more and more applications are designed to provide various services to users. For example, users can publish, browse, comment on, and forward various media content in applications, including various media content such as videos, images, image collections, audio, etc. In some cases, it may be desirable to promote one or some media content to make it more widely disseminated. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for promoting media content is provided. The method includes: receiving a promotion indication for media content from a user; and in response to the promotion indication, presenting a first option for a first configuration combination, the first configuration combination including a plurality of configurations associated with the promotion of the media content, and at least one of the plurality of configurations having configuration parameters recommended for at least one of the user or the media content.

[0004] In a second aspect of the present disclosure, a device for promoting media content is provided. The device includes: a promotion indication receiving module configured to receive a promotion indication for media content from a user; and a first option presenting module configured to present a first option for a first configuration combination in response to the promotion indication, wherein the first configuration combination includes multiple configurations associated with the promotion of the media content, and at least one of the multiple configurations has configuration parameters recommended for at least one of the user or the media content.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0007] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0008] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0009] Figure 1 A schematic diagram showing an example environment in which embodiments of the present disclosure can be implemented;

[0010] Figure 2 shows one example of options presented for configuration combinations according to some embodiments of the present disclosure;

[0011] FIG. 3A to FIG. 3H A schematic diagram showing an example interface of a configuration combination recommended according to modifications of some embodiments of the present disclosure;

[0012] 4A to 4H A schematic diagram showing an example interface for creating a new configuration combination according to some embodiments of the present disclosure;

[0013] Figure 5 A flowchart showing a process for media content recommendation according to some embodiments of the present disclosure is shown;

[0014] Figure 6 A block diagram showing an apparatus for media content recommendation according to some embodiments of the present disclosure; and

[0015] Figure 7 A block diagram of a device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0016] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0017] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0018] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0019] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0020] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0021] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0022] It should be noted that the titles of any sections / subsections provided herein are not restrictive. Various embodiments are described throughout this article, and any type of embodiment may be included under any section / subsection. In addition, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0023] Herein, unless explicitly stated, executing a step “in response to A” does not mean executing the step immediately after “A” but may include one or more intermediate steps.

[0024] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0025] Figure 1 A schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented is shown. In the example environment 100, an application 120 is installed in a terminal device 110. A user 140 can interact with the application 120 via the terminal device 110 and / or an attached device of the terminal device 110. The application 120 can be a social application, a content sharing application, a shopping application, etc., or any other appropriate application.

[0026] exist Figure 1 In the environment 100, if the application 120 is active, the terminal device 110 can present the user interface 150 of the application 120. The user interface 150 can include various interfaces that the application 120 can provide, such as a content presentation interface, a content creation interface, a content publishing interface, a content delivery interface, a message interface, a personal homepage, and the like.

[0027] In some embodiments, the terminal device 110 communicates with the server 130 to provide the service of the application 120. The terminal device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication systems (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio broadcast receivers, e-book devices, gaming devices, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 110 can also support any type of interface for the user (such as "wearable" circuits, etc.). The server 130 can be various types of computing systems / servers that can provide computing power, including but not limited to mainframes, edge computing nodes, computing devices in cloud environments, and the like.

[0028] It should be understood that the structure and function of the various elements in the environment 100 are described for exemplary purposes only and do not imply any limitation on the scope of the present disclosure.

[0029] As briefly mentioned above, in some cases, it is desirable to promote one or more media content (e.g., videos) to promote their dissemination. For example, the media content may be a popular science video, and the promotion of such media content may promote the dissemination of popular science knowledge. The promotion needs of different media content and / or different users may be different. The promotion effect that can be achieved by using a fixed configuration to promote media content may be limited. Although a recommendation strategy has been adopted in some solutions to recommend configurations for media content promotion to users, such a recommendation strategy is generally a general strategy without considering specific media content.

[0030] In view of this, an embodiment of the present disclosure provides a solution for promoting media content. According to an embodiment of the present disclosure, if a promotion instruction for media content is received from a user, an option for a configuration combination is presented. The configuration combination includes multiple configurations associated with the promotion of media content, and at least one of the configurations has configuration parameters recommended for the user or the media content.

[0031] In this way, suitable promotion configurations can be recommended according to users and / or media content, and such promotion configurations can be provided to users, which can advantageously promote the improvement of promotion effects.

[0032] The exemplary embodiments of the present disclosure will now be described in detail with continued reference to the accompanying drawings.

[0033] Example interface and interaction

[0034] Combination Figure 1 The example interface and interaction are described in detail. User 140 can use terminal device 110 to issue a promotion instruction for one or more media content. The media content to be promoted can be published by user 140 or other users. The embodiments of the present disclosure are not limited in this respect. The promotion instruction can be issued in any suitable manner. For example, user 140 can issue a promotion instruction by performing one or more preset operations through the playback interface, preview interface, and publishing interface of the media content.

[0035] In response to the promotion indication from the user 140, the terminal device 110 may present a first option for the first configuration combination. In this article, the configuration combination including the first configuration combination may include multiple configurations associated with the promotion of media content. Each configuration may have multiple candidate configuration parameters. The user 140 may use the first configuration combination for the promotion of media content by selecting the first option.

[0036] In some embodiments, these configurations may include the duration of the promotion of the media content, also referred to as the promotion duration. For example, the promotion duration may indicate how long the media content is recommended or pushed to other users. Alternatively or additionally, these configurations may include the amount of resources consumed by the promotion of the media content, also referred to as the amount of promotion resources. Resources may include any physical or virtual resources, such as points, etc. Alternatively or additionally, these configurations may include group attributes of the user group to which the media content is to be promoted. Group attributes may include multiple attributes of different dimensions.

[0037] Different from conventional configuration combinations, the first configuration combination may be a configuration combination recommended for the user 140 and / or the media content to be promoted, and is therefore also referred to as a recommended configuration combination. At least one configuration in the first configuration combination has configuration parameters recommended for the user 140 and / or the media content to be promoted. The recommended configuration parameters may be determined based on various features of the media content, such as the type of the media content, the duration of the media content, the tags of the media content, etc. Alternatively or additionally, the recommended configuration parameters may be determined based on the attributes of the user 140 to which the media content is to be promoted.

[0038] In some embodiments, at least the group attribute may have a recommended configuration parameter. For example, multiple attributes of the group attribute may have recommended attribute values. In such embodiments, the promotion to be performed according to such a configuration combination may be considered to have intelligent orientation.

[0039] The first option may be presented in any suitable manner. Figure 2 Describe an example. Figure 2 As shown, an option 201 for a recommended configuration combination is presented in the interface, and an option 202 for another configuration combination is also presented. Indication information 203 is also displayed in the presentation area of ​​option 201 to prompt the user 140 that the configuration combination corresponding to the option is recommended for the user 140 and / or the media content to be promoted.

[0040] The presentation page of the first option may include any suitable type of page, for example, a creation and editing page for a promotion configuration. Figure 3A As an example, a presentation page 310 is shown. In the presentation page 310, options 311 for the recommended configuration combinations are displayed. Figure 4A As another example, a presentation page 410 is shown. In the presentation page 410, options 411 for recommended configuration combinations are displayed.

[0041] In some embodiments, in addition to the recommended configuration combination, the user 140 may be supported to set the configuration combination. That is, the user 140 may be supported to set the corresponding configuration parameters of multiple configurations in the configuration combination. For example, the user 140 may set one or more attribute values ​​of a group attribute. To this end, if a preset user operation is detected, the terminal device 110 may present a setting page for multiple configurations for the user 140 to set the configuration parameters. In this embodiment, the user is supported to combine different configuration parameters according to his own needs.

[0042] In some embodiments, the group attributes of the user group to which the media content is to be promoted may have recommended attribute values. In such embodiments, a viewing option and a setting option may be displayed in the settings page. The viewing option may correspond to the recommended group attribute, and the setting option may be used to customize the group attribute. In some embodiments, the group attribute may include multiple attributes corresponding to multiple dimensions (e.g., the first attribute, the second attribute, the third attribute, etc. described below). If the setting option is selected, the terminal device 110 may then present options for different attribute values ​​for each of these attributes. Reference will be made to the following. Figure 3B and Figure 4C Describe the example.

[0043] In some embodiments, the configuration combination setting performed by the user 140 may be a modification of the first configuration combination. Accordingly, the above-mentioned setting page may be a modification page for modifying the first configuration combination. In this embodiment, an edit control may be displayed in the presentation area of ​​the first option. If the edit control is triggered, the terminal device 110 may present a modification page. In the modification page, the recommended configuration parameters may be highlighted.

[0044] Continue to refer to Figure 3A In the presentation area of ​​option 311, an edit control 312 is displayed. When the edit control 312 is triggered (eg, clicked), the terminal device 110 may present the following: Figure 3B The modification page 320 shown in FIG. 320 shows the recommended configuration parameters. However, it should be understood that Figure 3B The highlighting manners shown in the and other figures are merely exemplary and are not intended to be limiting. In the embodiments of the present disclosure, highlighting may be displayed in any suitable manner.

[0045] In addition, a view option 324 corresponding to the recommended group attributes and a setting option 321 for customizing the group attributes are displayed in the modification page 320. If the setting option 321 is triggered, the modification page 320 can be updated, for example, by expanding the panel upward. Figure 3C An updated modification page 320 is shown. In the updated modification page 320, the user 140 can modify the attribute values ​​of multiple attributes of the group attribute. As an example, Figure 3C A number of options for attribute values ​​for the first attribute, the second attribute, and the third attribute are shown.

[0046] In some embodiments, at least one of the multiple attributes may be further divided. Figure 3C In the example of FIG. 1 , if option 325 is selected, the terminal device 110 may present the following Figure 3D The secondary selection layer 330 is shown. In the secondary selection layer 330, the user 140 can select a combination of different attribute values ​​of the third attribute, for example, attribute values ​​C111, C112 and C115 are selected. If the affirmative option 331 is selected, the terminal device 110 can continue to present the modification page 320, such as Figure 3D At this time, in the presented modification page 320, the configuration parameters set by the user 140 can be highlighted. Thus, the user 140 has implemented the modification of the recommended configuration combination.

[0047] Alternatively or additionally, in some embodiments, the configuration combination setting performed by user 140 can be to create a new configuration combination. Accordingly, the above-mentioned setting page can be a creation page for creating a new configuration combination. In this embodiment, an add control for the configuration combination can be displayed in the presentation page of the first option. If the add control is triggered, terminal device 110 can present the creation page. In some embodiments, in the creation page, the corresponding default configuration parameters of multiple configurations can be highlighted. For example, at least one configuration parameter in the default configuration parameter can be recommended for user 140 and / or the media content to be promoted, such as described above relative to the first configuration combination.

[0048] Continue to refer to Figure 4A If it is detected that the user 140 makes a sliding gesture in the presentation area 415 of the option 411, the presentation page 410 may be updated, such as Figure 4B In the updated presentation page 410, an add control 416 is displayed. When the add control 416 is triggered (eg, clicked), the terminal device 110 may present the following: Figure 4C The creation page 420 is shown. In the creation page 420, the default configuration parameters are highlighted in a bold border.

[0049] In addition, a setting option 422 for customizing group attributes is displayed in the creation page 420. If the setting option 422 is triggered, the creation page 420 can be updated, for example, by expanding the panel upwards. Figure 4D An updated creation page 420 is shown. In the updated creation page 420, the user 140 can modify the attribute values ​​of multiple attributes of the group attribute. As an example, Figure 4C A number of options for attribute values ​​for the first attribute, the second attribute, and the third attribute are shown.

[0050] In some embodiments, at least one of the plurality of attributes may be further divided, as described above. Figure 4D In the example of FIG. 4 , if option 425 is selected, the terminal device 110 may present the following Figure 4E The secondary selection layer 430 is shown. In the secondary selection layer 430, the user 140 can select a combination of different attribute values ​​of the third attribute, for example, attribute values ​​C111, C112 and C113 are selected. If the affirmative option 431 is selected, the terminal device 110 can continue to present the creation page 420, such as Figure 4F At this time, in the presented creation page 420, the configuration parameters set by the user 140 can be highlighted. Thus, the user 140 realizes the customization of a new configuration combination.

[0051] The above describes an example of setting multiple configurations in a configuration combination via a settings page. In some embodiments, if a positive indication for the multiple configurations set is received via the settings page, the terminal device 110 can present a second option for a second configuration combination, and the second configuration combination has multiple configurations set by the user 140. In some embodiments, the second configuration combination can be used to replace the previous first configuration combination. In some embodiments, the second configuration combination can be an additional configuration combination.

[0052] As described above, in some embodiments, user 140 can modify the first configuration combination through the modification page. In such an embodiment, at least one of the following items can be displayed in the modification page: a first positive option to use the modified first configuration combination for the current promotion of the media content, or a second positive option to store the modified first configuration combination. For example, user 140 can choose to use the modified first configuration combination only for this promotion, or can choose to store the modified first configuration combination for this and subsequent promotions. For example, Figure 3E As shown in FIG. 3 , a first affirmative option 323 and a second affirmative option 322 are displayed in the modification page 320 .

[0053] In some embodiments, if the first positive option is selected, the terminal device 110 may present the updated first option as the second option in the presentation page of the first option. That is, the modified first configuration combination replaces the first configuration combination before modification. Figure 3E For example, if the first affirmative option 323 is selected, the terminal device 110 may present the following Figure 3G The presented page 310 is shown. In the presented page 310 at this time, option 371 replaces Figure 3A Option 311 is shown.

[0054] In some embodiments, if the second positive option is selected, the second option is different from the first option described above and can be presented together with the first option. For example, the terminal device 110 can present the first option and the second option simultaneously in the presentation page of the first option. Figure 3E For example, if the second affirmative option 322 is selected, the terminal device 110 may present the following Figure 3F The presented page 310 is shown. At this time, the presented page 310 displays the original option 311 and the option 361 for the modified first configuration combination.

[0055] As described above, in some embodiments, user 140 can create a new configuration combination by creating a page. In such an embodiment, a positive option may be displayed in the creation page, such as Figure 4FThe affirmative option 421 is shown. If the affirmative option is selected, the terminal device 110 may present a second option different from the first option in the presentation page. That is, a new option for the configuration combination is added to the presentation page. Figure 4F For example, if the affirmative option 421 is selected, the terminal device 110 may present the following Figure 4G The presented page 410 is shown. At this time, the presented page 410 displays both the option 411 for the first configuration combination and the option 471 for the created configuration combination.

[0056] In some embodiments, the configuration combination modified or created by the user 140 can be modified again. For example, an edit control for modifying the second configuration combination can be displayed in the presentation area of ​​the second option. By triggering the edit control, the user 140 can modify the configuration combination previously modified or created. Figure 3F and Figure 4G Edit control 363 and edit control 473 are shown respectively.

[0057] In some embodiments, a viewing control for group attributes may be displayed in the presentation area of ​​the second option. If the viewing control is triggered, the terminal device 110 may display the current attribute value of the group attribute. For example, in the case where the group attribute includes multiple attributes of different dimensions, the corresponding attributes of these attributes may be displayed respectively.

[0058] For example, Figure 3F As shown, a viewing control 362 is displayed in the presentation area of ​​option 361. Figure 3G As shown, a viewing control 372 is displayed in the presentation area of ​​option 371. If the viewing control 362 or the viewing control 372 is triggered, the terminal device 110 can Figure 3H The floating window 380 shown presents attribute values ​​of a group attribute, such as an attribute value of a first attribute, an attribute value of a second attribute, and multiple attribute values ​​of the second attribute.

[0059] For example, Figure 4G As shown, a viewing control 472 is displayed in the presentation area of ​​option 471. If the viewing control 472 is triggered, the terminal device 110 can Figure 4H The floating window 480 shown presents attribute values ​​of a group attribute, such as an attribute value of a first attribute, an attribute value of a second attribute, and multiple attribute values ​​of the second attribute.

[0060] In reference FIG. 3A to FIG. 3H In the described embodiments, users can modify and save configuration combinations. This helps improve the user's operating efficiency in setting up media content promotion, thereby improving the user experience. 4A to 4HIn the described embodiment, users can customize and save configuration combinations that meet their own promotion needs.

[0061] Example procedures, devices and equipment

[0062] Figure 5 FIG. 5 is a flowchart of a process 500 for promoting media content according to some embodiments of the present disclosure. The process 500 may be implemented at the terminal device 110. Figure 1 Process 500 is described.

[0063] At block 510, the terminal device 110 receives a promotion indication for media content from a user. At block 510, the terminal device 110 presents a first option for a first configuration combination in response to the promotion indication. The first configuration combination includes a plurality of configurations associated with promotion of media content, and at least one of the plurality of configurations has configuration parameters recommended for at least one of the user or the media content.

[0064] In some embodiments, process 500 also includes: in response to a preset user operation, presenting a settings page for multiple configurations, the settings page including a modification page for modifying a first configuration combination or a creation page for creating a new configuration combination; and in response to receiving an affirmative indication for the set multiple configurations via the settings page, presenting a second option for a second configuration combination, the second configuration combination having the set multiple configurations.

[0065] In some embodiments, presenting the settings page for the plurality of configurations includes, in response to triggering of an edit control in a presentation area of ​​the first option, presenting a modification page in which the recommended configuration parameters of the at least one configuration are highlighted.

[0066] In some embodiments, at least one of the following is displayed in the modification page: a first affirmative option to use the modified first configuration combination for current promotion of the media content, or a second affirmative option to store the modified first configuration combination.

[0067] In some embodiments, the affirmative indication includes a selection of the first affirmative option, and presenting the second option for the second configuration combination includes presenting the updated first option as the second option in a presentation page of the first option.

[0068] In some embodiments, the affirmative indication includes a selection of a second affirmative option, and presenting the second option for the second configuration combination includes presenting the second option different from the first option in a presentation page of the first option.

[0069] In some embodiments, process 500 further comprises: displaying an add control for the configuration combination in the presentation page of the first option; and wherein presenting the settings page for the plurality of configurations comprises: presenting a create page in response to triggering the add control.

[0070] In some embodiments, presenting a second option for the second configuration combination includes presenting the second option different from the first option in the presentation page.

[0071] In some embodiments, at least one configuration includes a group attribute of a user group to which the media content is to be promoted, a viewing control for the group attribute is displayed in the presentation area of ​​the second option, and process 500 further includes: in response to triggering the viewing control, presenting a current attribute value of the group attribute.

[0072] In some embodiments, at least one configuration includes group attributes of a user group to which the media content is to be promoted, and displayed in the setting page are: viewing options corresponding to the recommended group attributes; and setting options for customizing the group attributes.

[0073] In some embodiments, the group attribute includes a plurality of attributes corresponding to the plurality of dimensions, respectively, and process 500 further includes presenting, in response to selection of the setting option, for each of the plurality of attributes, an option for a different attribute value for the attribute.

[0074] In some embodiments, the plurality of configurations includes two or more of the following: a duration of promoting the media content, an amount of resources consumed to promote the media content, or a population attribute of a user population to which the media content is to be promoted.

[0075] Figure 6 : A schematic structural block diagram of an apparatus 600 for autonomous driving according to certain embodiments of the present disclosure is shown. The apparatus 600 may be implemented as or included in the timing processing system 110. Each module / component in the apparatus 600 may be implemented by hardware, software, firmware, or any combination thereof.

[0076] As shown in the figure, the device 600 includes a promotion indication receiving module 610, which is configured to receive a promotion indication for media content from a user. The device 600 also includes a first option presenting module 620, which is configured to present a first option for a first configuration combination in response to the promotion indication, wherein the first configuration combination includes multiple configurations associated with the promotion of the media content, and at least one of the multiple configurations has configuration parameters recommended for at least one of the user or the media content.

[0077] In some embodiments, the device 600 also includes: a setting page presentation module, configured to present a setting page for multiple configurations in response to a preset user operation, the setting page including a modification page for modifying a first configuration combination or a creation page for creating a new configuration combination; and a second option presentation module, configured to present a second option for a second configuration combination in response to receiving an affirmative indication for the set multiple configurations via the setting page, the second configuration combination having the set multiple configurations.

[0078] In some embodiments, the setting page presentation module is further configured to: in response to triggering an edit control in a presentation area of ​​the first option, present a modification page in which recommended configuration parameters of at least one configuration are highlighted.

[0079] In some embodiments, at least one of the following is displayed in the modification page: a first affirmative option to use the modified first configuration combination for current promotion of the media content, or a second affirmative option to store the modified first configuration combination.

[0080] In some embodiments, the positive indication includes a selection of the first positive option, and the second option presentation module is further configured to present the updated first option as the second option in the presentation page of the first option.

[0081] In some embodiments, the positive indication includes a selection of a second positive option, and the second option presentation module is further configured to present a second option different from the first option in the presentation page of the first option.

[0082] In some embodiments, the device 600 also includes: an add control display module, configured to display an add control for the configuration combination in the presentation page of the first option; and wherein the setting page presentation module is further configured to: present a create page in response to triggering the add control.

[0083] In some embodiments, the second option presentation module is further configured to present a second option different from the first option in the presentation page.

[0084] In some embodiments, at least one configuration includes group attributes of the user group to which the media content is to be promoted, viewing controls for the group attributes are displayed in the presentation area of ​​the second option, and the device 600 also includes an attribute value presentation module, which is configured to: present the current attribute value of the group attribute in response to triggering the viewing control.

[0085] In some embodiments, at least one configuration includes group attributes of a user group to which the media content is to be promoted, and displayed in the setting page are: viewing options corresponding to the recommended group attributes; and setting options for customizing the group attributes.

[0086] In some embodiments, the group attribute includes multiple attributes corresponding to multiple dimensions respectively, and the device 600 also includes an attribute value selection module configured to present options of different attribute values ​​for each of the multiple attributes in response to a selection of a setting option.

[0087] In some embodiments, the plurality of configurations includes two or more of the following: a duration of promoting the media content, an amount of resources consumed to promote the media content, or a population attribute of a user population to which the media content is to be promoted.

[0088] Figure 7 A block diagram of an electronic device 700 is shown in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 7 The electronic device 700 shown is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. Figure 7 The electronic device 700 shown can be used to implement Figure 1 terminal device 110.

[0089] like Figure 7 As shown, the electronic device 700 is in the form of a general electronic device. The components of the electronic device 700 may include, but are not limited to, one or more processors or processing units 710, a memory 720, a storage device 730, one or more communication units 740, one or more input devices 750, and one or more output devices 760. The processing unit 710 may be an actual or virtual processor and is capable of performing various processes according to a program stored in the memory 720. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 700.

[0090] The electronic device 700 typically includes a plurality of computer storage media. Such media may be any accessible media that is accessible to the electronic device 700, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 720 may be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 730 may be a removable or non-removable medium, and may include a machine-readable medium, such as a flash drive, a disk, or any other medium, which may be capable of being used to store information and / or data and may be accessed within the electronic device 700.

[0091] The electronic device 700 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 7 As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 720 may include a computer program product 725 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0092] The communication unit 740 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 700 can be implemented with a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 700 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0093] The input device 750 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 760 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 700 may also communicate with one or more external devices (not shown) through the communication unit 740 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 700, or communicate with any device that allows the electronic device 700 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0094] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0095] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0096] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0097] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0098] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0099] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the marketplace, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. A method for promoting media content, comprising: receiving promotional instructions for media content from users; as well as In response to the promotion indication, presenting a first option for a first configuration combination, the first configuration combination including a plurality of configurations associated with the promotion of the media content, and at least one of the plurality of configurations having configuration parameters recommended for at least one of the user or the media content.

2. The method according to claim 1, further comprising: In response to a preset user operation, presenting a setting page for the plurality of configurations, the setting page comprising a modification page for modifying the first configuration combination or a creation page for creating a new configuration combination; as well as In response to receiving an affirmative indication via the settings page for the plurality of configurations being set, presenting a second option for a second configuration combination having the plurality of configurations set.

3. The method of claim 2, wherein presenting a settings page for the plurality of configurations comprises: In response to triggering of an edit control in a presentation area of ​​the first option, the modification page is presented in which the recommended configuration parameters of the at least one configuration are highlighted.

4. The method according to claim 3, wherein at least one of the following items is displayed in the modification page: using the modified first configuration combination for a first positive option for the current promotion of the media content, or The modified second positive option of the first configuration combination is stored.

5. The method of claim 4, wherein the positive indication comprises a selection of the first positive option, and presenting a second option for a second configuration combination comprises: The updated first option is presented as the second option in a presentation page of the first option.

6. The method of claim 4, wherein the positive indication comprises a selection of the second positive option, and presenting a second option for a second configuration combination comprises: The second option different from the first option is presented in a presentation page of the first option.

7. The method according to claim 2, further comprising: Displaying an add control for the configuration combination in the presentation page of the first option; and The presenting of the setting page for the plurality of configurations includes: In response to triggering of the add control, presenting the create page.

8. The method of claim 7, wherein presenting a second option for a second configuration combination comprises: The second option different from the first option is presented in the presentation page.

9. The method according to claim 2, wherein the at least one configuration includes a group attribute of a user group to which the media content is to be promoted, a viewing control for the group attribute is displayed in the presentation area of ​​the second option, and the method further comprises: In response to triggering the viewing control, a current attribute value of the group attribute is presented.

10. The method according to claim 2, wherein the at least one configuration includes group attributes of a user group to which the media content is to be promoted, and is displayed in the setting page as follows: viewing options corresponding to the recommended group attributes; and Setup options for customizing properties of the group.

11. The method according to claim 3, wherein the group attribute comprises a plurality of attributes respectively corresponding to a plurality of dimensions, and the method further comprises: In response to selection of the setting option, options for different property values ​​for each of the plurality of properties are presented.

12. The method of claim 1, wherein the plurality of configurations comprises two or more of the following: the duration for which said media content is promoted, the amount of resources consumed in promoting said media content, or The group attributes of the user group to which the media content is to be promoted.

13. A device for promoting media content, comprising: A promotion instruction receiving module, configured to receive a promotion instruction for media content from a user; as well as A first option presentation module is configured to present a first option for a first configuration combination in response to the promotion indication, wherein the first configuration combination includes multiple configurations associated with the promotion of the media content, and at least one of the multiple configurations has configuration parameters recommended for at least one of the user or the media content.

14. An electronic device, comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 12 when executed by the at least one processing unit.

15. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 12.

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