Tourism animation display method and system for text travel propaganda

Abstract

The embodiment of the invention relates to the technical field of travel propaganda, and particularly discloses a travel animation display method and system for travel propaganda. The method comprises the steps of sending a data permission application, and judging whether the data permission application is agreed or not; when it is judged that the data permission application is agreed, tourism record data is directly obtained; when it is judged that the data permission application is refused, a trusted object mobile terminal is selected to assist in obtaining tourism record data; matching interested travel animations; and carrying out display scene analysis, and displaying the interested tourism animation when there is a propaganda display scene. The tourism record data of a target display object can be directly acquired, or a trusted object mobile terminal is selected, the tourism record data of the target display object can be acquired in an auxiliary manner, then a tourism interest type is analyzed and determined, an interest tourism animation is matched, and the interest tourism animation is displayed when a propaganda display scene exists, so that the tourism record data can be acquired in multiple ways; and targeted travel propaganda is carried out, so that the travel propaganda effect is effectively improved.

Description

Technical Field

[0001] The present invention belongs to the technical field of cultural tourism promotion, and in particular relates to a tourism animation display method and system for cultural tourism promotion. Background Art

[0002] Cultural and tourism publicity refers to a series of promotion and dissemination activities in the field of culture and tourism. Its purpose is to enhance the popularity and attractiveness of destinations, attractions, cultural activities or tourism products, so as to stimulate the interest of potential tourists and encourage them to visit, experience and consume.

[0003] In the prior art, although there are various types of tourism promotion animations for cultural and tourism promotion, it is not possible to carry out targeted promotional displays for different people. It is only possible to play the most popular tourism promotion animations, or to play multiple tourism promotion animations in a loop. However, with the rapid development of technologies such as big data and artificial intelligence, personalized promotion has become possible. Therefore, it is impossible to achieve targeted cultural and tourism promotion, and the promotion effect can only be greatly reduced. Summary of the invention

[0004] The purpose of the embodiments of the present invention is to provide a tourism animation display method and system for cultural tourism promotion, aiming to solve the problems raised in the background technology.

[0005] To achieve the above objectives, the embodiments of the present invention provide the following technical solutions: A tourism animation display method for cultural tourism promotion, the method specifically comprising the following steps: Determine the target object mobile terminal of the target display object, generate and send a data permission application to the target object mobile terminal, receive permission application feedback, and determine whether to approve the data permission application; When it is determined that the data permission application is approved, the travel record data of the target display object is directly obtained through the target object mobile terminal; When it is determined that the data permission application is not approved, a trusted object mobile terminal is selected, and an indirect application is made through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object; Analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type; The target signal characteristics of the target object's mobile terminal are obtained, and based on the target signal characteristics, a display scene analysis is performed, and when there is a promotional display scene, the interest travel animation is displayed.

[0006] As a further limitation of the technical solution of the embodiment of the present invention, the target object mobile terminal of determining the target display object, generating and sending a data permission application to the target object mobile terminal, receiving permission application feedback, and determining whether to approve the data permission application specifically include the following steps: Determine the target mobile terminal of the target display object; Generate data permission application; Sending the data permission application to the target object's mobile terminal; Receiving permission application feedback sent by the target object's mobile terminal; The permission application feedback is identified, the application feedback content is obtained, and it is determined whether the data permission application is approved.

[0007] As a further limitation of the technical solution of the embodiment of the present invention, when determining to approve the data permission application, directly obtaining the travel record data of the target display object through the target object mobile terminal specifically includes the following steps: When determining that the data permission application is approved, a direct transmission channel is established with the target object's mobile terminal; Sending a direct application signal to the target object mobile terminal through the direct transmission channel; The travel record data of the target display object is directly acquired through the direct transmission channel.

[0008] As a further limitation of the technical solution of the embodiment of the present invention, when it is determined that the data permission application is not approved, selecting a trusted object mobile terminal, making an indirect application through the trusted object mobile terminal, and assisting in obtaining the travel record data of the target display object specifically includes the following steps: When it is determined that the data permission application is not approved, the pre-acquired object relationship information is analyzed, and the trust relationship object and the trust object mobile terminal of the target display object are selected; Through the trusted object mobile terminal, indirectly apply for permission to the target object mobile terminal; After the indirect permission application is approved, an indirect transmission channel is established with the target object mobile terminal based on the trusted object mobile terminal; Sending an indirect application signal to the target object mobile terminal through the indirect transmission channel; Through the indirect transmission channel, the travel record data sent by the target object mobile terminal and forwarded by the trusted object mobile terminal is assisted in being obtained.

[0009] As a further limitation of the technical solution of the embodiment of the present invention, the analyzing of the travel record data, determining the travel interest type of the target display object, and matching the interest travel animation corresponding to the travel interest type specifically include the following steps: Classify and sort the travel record data according to a plurality of preset travel standard types to generate travel record classification information; Determining the travel interest type of the target display object according to the travel record classification information; From the preset travel animation database, match the interest travel animation corresponding to the travel interest type.

[0010] As a further limitation of the technical solution of the embodiment of the present invention, the obtaining of the target signal characteristics of the target object mobile terminal, performing display scene analysis based on the target signal characteristics, and displaying the interest travel animation when there is a promotional display scene specifically includes the following steps: Acquire target signal characteristics of the target object mobile terminal; Based on the target signal characteristics, real-time display scene analysis is performed to determine whether there is a promotional display scene; When there is a promotional display scene, an animation display signal is generated; According to the animation display signal, the interest travel animation is promoted and displayed.

[0011] A tourism animation display system for cultural tourism promotion, the system comprising an authority application judgment unit, a data direct acquisition unit, a data auxiliary acquisition unit, an interest animation matching unit and a scene animation display unit, wherein: A permission application judgment unit is used to determine a target object mobile terminal of a target display object, generate and send a data permission application to the target object mobile terminal, receive permission application feedback, and judge whether to approve the data permission application; A data direct acquisition unit, used to directly acquire the travel record data of the target display object through the target object mobile terminal when determining to approve the data permission application; A data auxiliary acquisition unit, used to select a trusted object mobile terminal when it is determined that the data permission application is not approved, and to make an indirect application through the trusted object mobile terminal to assist in acquiring the travel record data of the target display object; An interest animation matching unit is used to analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type; The scene animation display unit is used to obtain the target signal characteristics of the target object mobile terminal, perform display scene analysis based on the target signal characteristics, and display the interest travel animation when there is a promotional display scene.

[0012] As a further limitation of the technical solution of the embodiment of the present invention, the permission application judgment unit specifically includes: A target determination module, used to determine a target object mobile terminal of a target display object; Application generation module, used to generate data permission applications; An application sending module, used to send the data permission application to the target object mobile terminal; A feedback receiving module, used to receive permission application feedback sent by the target object mobile terminal; The application judgment module is used to identify the content of the permission application feedback, obtain the application feedback content, and judge whether to approve the data permission application.

[0013] As a further limitation of the technical solution of the embodiment of the present invention, the data auxiliary acquisition unit specifically includes: A trust selection module is used to analyze the pre-acquired object relationship information and select the trust relationship object and the trust object mobile terminal of the target display object when it is determined that the data permission application is not approved; An indirect application module, used to indirectly apply for permissions to the target object mobile terminal through the trusted object mobile terminal; A channel building module, used to establish an indirect transmission channel with the target object mobile terminal based on the trusted object mobile terminal after the indirect permission application is passed; A signal sending module, used to send an indirect application signal to the target object mobile terminal through the indirect transmission channel; The data acquisition module is used to assist in acquiring the travel record data sent by the target object mobile terminal and forwarded by the trusted object mobile terminal through the indirect transmission channel.

[0014] As a further limitation of the technical solution of the embodiment of the present invention, the scene animation display unit specifically includes: A feature acquisition module, used to acquire target signal features of the target object mobile terminal; A scene analysis module, used to perform real-time display scene analysis based on the target signal characteristics to determine whether there is a promotional display scene; A signal generation module, used to generate an animation display signal when there is a promotional display scene; The publicity and display module is used to publicize and display the interesting travel animation according to the animation display signal.

[0015] Compared with the prior art, the present invention has the following beneficial effects: The embodiment of the present invention determines whether to approve the data permission application by sending a data permission application; when it is determined that the data permission application is approved, the travel record data is directly obtained; when it is determined that the data permission application is rejected, a trusted object mobile terminal is selected to assist in obtaining the travel record data; an interest travel animation is matched; and a display scene analysis is performed, and when there is a publicity display scene, an interest travel animation is displayed. The travel record data of the target display object can be directly obtained, or a trusted object mobile terminal can be selected to assist in obtaining the travel record data of the target display object, and then the travel interest type is determined by analysis, and the interest travel animation is matched. When there is a publicity display scene, the interest travel animation is displayed, so that the travel record data can be obtained in multiple ways, and targeted cultural and tourism publicity can be carried out, effectively improving the cultural and tourism publicity effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present invention.

[0017] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0018] Figure 2 A flow chart of determining whether to approve a data permission application in the method provided by an embodiment of the present invention is shown.

[0019] Figure 3 A flow chart of directly acquiring travel record data in the method provided in an embodiment of the present invention is shown.

[0020] Figure 4 A flow chart of assisting in obtaining travel record data in the method provided by an embodiment of the present invention is shown.

[0021] Figure 5 A flow chart of matching interest travel animations in the method provided by an embodiment of the present invention is shown.

[0022] Figure 6 A flow chart of displaying an interest travel animation in the method provided by an embodiment of the present invention is shown.

[0023] Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0024] Figure 8 The structure block diagram of the permission application judgment unit in the system provided by the embodiment of the present invention is shown.

[0025] Fig. 9 The structure block diagram of the data auxiliary acquisition unit in the system provided by the embodiment of the present invention is shown.

[0026] Fig.10 A structural block diagram of a scene animation display unit in a system provided by an embodiment of the present invention is shown. DETAILED DESCRIPTION

[0027] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0028] It is understandable that in the prior art, although cultural and tourism promotion has various types of tourism promotion animations, it is not possible to carry out targeted promotional displays for different people. It can only play the most popular tourism promotion animations, or play multiple tourism promotion animations in a loop. However, with the rapid development of technologies such as big data and artificial intelligence, personalized promotion has become possible. Therefore, the inability to achieve targeted cultural and tourism promotion can only greatly reduce the promotion effect.

[0029] To solve the above problems, the embodiment of the present invention determines the target object mobile terminal of the target display object, generates and sends a data permission application to the target object mobile terminal, receives permission application feedback, and determines whether to agree to the data permission application; when it is determined that the data permission application is agreed, the travel record data of the target display object is directly obtained through the target object mobile terminal; when it is determined that the data permission application is not agreed, the trusted object mobile terminal is selected, and the indirect application is made through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object; the travel record data is analyzed to determine the travel interest type of the target display object, and the interest travel animation corresponding to the travel interest type is matched; the target signal feature of the target object mobile terminal is obtained, and the display scene analysis is performed based on the target signal feature, and the interest travel animation is displayed when there is a publicity display scene. It is possible to directly obtain the travel record data of the target display object, or select the trusted object mobile terminal to assist in obtaining the travel record data of the target display object, and then analyze and determine the travel interest type, match the interest travel animation, and display the interest travel animation when there is a publicity display scene, so as to achieve multi-channel acquisition of travel record data, and carry out targeted cultural and tourism publicity, effectively improving the cultural and tourism publicity effect.

[0030] Figure 1 A flow chart of a method provided by an embodiment of the present invention is shown.

[0031] Specifically, a tourism animation display method for cultural tourism promotion includes the following steps: Step S101, determining a target object mobile terminal of a target display object, generating and sending a data permission application to the target object mobile terminal, receiving permission application feedback, and determining whether to approve the data permission application.

[0032] In an embodiment of the present invention, by determining the target object mobile terminal of the target display object, generating a data permission application, and then sending the data permission application to the target object mobile terminal, the target display object can view the data permission application through the target object mobile terminal and provide feedback of approval or rejection. The permission application feedback is generated and sent through the target object mobile terminal, and then the permission application feedback sent by the target object mobile terminal can be received, and then the content of the permission application feedback is identified, the application feedback content is obtained, and it is determined whether to agree to the data permission application.

[0033] Specifically, Figure 2 A flow chart of determining whether to approve a data permission application in the method provided by an embodiment of the present invention is shown.

[0034] Among them, in the preferred implementation mode provided by the present invention, the target object mobile terminal of determining the target display object, generating and sending a data permission application to the target object mobile terminal, receiving permission application feedback, and judging whether to agree to the data permission application specifically include the following steps: Step S1011, determining the target object mobile terminal of the target display object; Step S1012, generating a data permission application; Step S1013, sending the data permission application to the target object mobile terminal; Step S1014, receiving permission application feedback sent by the target object mobile terminal; Step S1015, performing content recognition on the permission application feedback, obtaining the application feedback content, and determining whether to approve the data permission application; Specifically, the steps of identifying the content of the permission application feedback, obtaining the application feedback content, and determining whether to approve the data permission application specifically include the following sub-steps: Obtaining feedback information based on the application feedback content, and dividing the feedback information into characteristics based on the judgment criteria to obtain feedback information characteristics; Count the total number of feedback information features and assign a weight value to each feedback information feature; For each feedback information feature, the influence strength of the feedback information feature is calculated through the keyword and phrase matching mechanism; A consistency coefficient is assigned to each feedback information feature through a contextual consistency evaluation mechanism; The weight value of each feedback information feature, the influence strength of the feedback information feature and the consistency coefficient are combined to obtain a comprehensive feature score; Assign a normalization factor to each feedback information feature, and then add all normalization factors to obtain the sum of the normalization factors; Based on the sum of the feature comprehensive score and the normalization factor, the permission application approval score is obtained; Set a judgment threshold and judge the application permissions based on the permission application approval score and the judgment threshold and the application feedback content.

[0035] Furthermore, the tourism animation display method for cultural tourism promotion also includes the following steps: Step S102, when it is determined that the data permission application is approved, the travel record data of the target display object is directly obtained through the target object mobile terminal.

[0036] In an embodiment of the present invention, when it is determined that the data permission application is approved, a direct transmission channel is established with the target object mobile terminal, and then a direct application signal is sent to the target object mobile terminal through the direct transmission channel, and then the travel record data of the target display object is directly obtained through the direct transmission channel.

[0037] Specifically, Figure 3 A flow chart of directly acquiring travel record data in the method provided in an embodiment of the present invention is shown.

[0038] Among them, in the preferred implementation mode provided by the present invention, when determining to agree to the data permission application, directly obtaining the travel record data of the target display object through the target object mobile terminal specifically includes the following steps: Step S1021, when it is determined that the data permission application is approved, a direct transmission channel is established with the target object mobile terminal; Step S1022, sending a direct application signal to the target object mobile terminal through the direct transmission channel; Step S1023: directly acquiring the travel record data of the target display object through the direct transmission channel.

[0039] Furthermore, the tourism animation display method for cultural tourism promotion also includes the following steps: Step S103, when it is determined that the data permission application is not approved, a trusted object mobile terminal is selected, and an indirect application is made through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object.

[0040] In an embodiment of the present invention, when it is determined that the data permission application is not approved, the pre-acquired object relationship information is analyzed, and the trust relationship object and the trust object mobile terminal of the target display object are selected. Through the trust object mobile terminal, an indirect application for permission is made to the target object mobile terminal. When the indirect application for permission is approved, an indirect transmission channel is established with the target object mobile terminal using the trust object mobile terminal as a transit, and then an indirect application signal is sent to the target object mobile terminal through the indirect transmission channel. Afterwards, the travel record data sent by the target object mobile terminal and forwarded by the trust object mobile terminal is assisted in being obtained through the indirect transmission channel, wherein the trust relationship object is a person who is in the same scenic spot as the target display object and is next to the target display object and has a relative or friend relationship with the target display object.

[0041] Specifically, Figure 4 A flow chart of assisting in obtaining travel record data in the method provided by an embodiment of the present invention is shown.

[0042] Among them, in the preferred implementation mode provided by the present invention, when it is determined that the data permission application is not approved, selecting a trusted object mobile terminal, and indirectly applying through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object specifically includes the following steps: Step S1031, when it is determined that the data permission application is not approved, the pre-acquired object relationship information is analyzed, and the trust relationship object and the trust object mobile terminal of the target display object are selected; Step S1032, indirectly applying for permission from the target object mobile terminal through the trusted object mobile terminal; Step S1033, after the indirect permission application is approved, an indirect transmission channel is established with the target object mobile terminal based on the trusted object mobile terminal; Step S1034, sending an indirect application signal to the target object mobile terminal through the indirect transmission channel; Step S1035, through the indirect transmission channel, assist in obtaining the travel record data sent by the target object mobile terminal and forwarded by the trusted object mobile terminal.

[0043] Furthermore, the tourism animation display method for cultural tourism promotion also includes the following steps: Step S104: Analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type.

[0044] In an embodiment of the present invention, travel record data is classified and sorted according to multiple preset tourism standard types such as sightseeing tourism, vacation tourism, cultural tourism, adventure tourism, etc., to generate travel record classification information, and then the travel record classification information is identified to determine the travel interest type of the target display object, and then, based on the travel interest type, an interest travel animation corresponding to the travel interest type is matched from a preset travel animation database.

[0045] Specifically, Figure 5 A flow chart of matching interest travel animations in the method provided by an embodiment of the present invention is shown.

[0046] Among them, in the preferred implementation mode provided by the present invention, the analysis of the travel record data, determination of the travel interest type of the target display object, and matching of the interest travel animation corresponding to the travel interest type specifically include the following steps: Step S1041, classifying and arranging the travel record data according to a plurality of preset travel standard types to generate travel record classification information; Step S1042, determining the travel interest type of the target display object according to the travel record classification information; Step S1043, matching the interest travel animation corresponding to the travel interest type from the preset travel animation database; Specifically, the travel record data is classified and sorted according to a plurality of preset travel standard types to generate travel record classification information. The specific steps are as follows: Determine the center point of each tourism standard type based on tourism record data; Acquire all travel record data to be classified based on the travel record data; For each piece of travel record data to be classified, the similarity value of the travel record data to be classified is calculated by the center point of the travel standard type and combined with the Gaussian kernel function; Using a nonlinear feature transformation function, the feature transformation of each piece of travel record data to be classified is performed to obtain a feature transformation result of the travel record data to be classified; Perform weighted summation on the feature transformation results of all travel record data to be classified to obtain the feature influence value; Based on the similarity value and feature influence value of the travel record data to be classified, a comprehensive classification score of each travel record data to be classified is calculated; Based on the comprehensive classification score of each piece of travel record data to be classified, the travel record data to be classified is classified and sorted in combination with the travel standard type, and travel record classification information is generated.

[0047] Specifically, the specific steps of matching the interest travel animation corresponding to the travel interest type from the preset travel animation database are as follows: Extracting interest features and animation features from a preset travel animation database; Traverse all tourism animation databases and perform the following calculations: a. Match each interest feature with each animation feature using a matching function to obtain a similarity value between the interest feature and the animation feature; b. Based on the similarity values ​​of the interest feature and the animation feature and the corresponding weights, a weighted similarity value is calculated; c. Based on all weighted similarity values, perform an average calculation to obtain an average similarity value; Get the average similarity value of all tourism animation data; Sort all animations based on their average similarity value; Use the sorting results to match the interest travel animation corresponding to the travel interest type.

[0048] Furthermore, the tourism animation display method for cultural tourism promotion also includes the following steps: Step S105, obtaining the target signal characteristics of the target object's mobile terminal, performing display scene analysis based on the target signal characteristics, and displaying the interest travel animation when there is a promotional display scene.

[0049] In an embodiment of the present invention, target signal characteristics of the target object's mobile terminal are obtained, which may be Bluetooth signal characteristics, NFC signal characteristics, etc. Based on the target signal characteristics, real-time display scene analysis is performed to determine whether there is a promotional display scene. Specifically: when a signal with the target signal characteristics is detected nearby, it is determined that there is a promotional display scene. At this time, an animation display signal is generated, and the interest travel animation is promoted and displayed according to the animation display signal; when no signal with the target signal characteristics is detected nearby, it is determined that there is no promotional display scene. At this time, the interest travel animation is not promoted and displayed, but any animation can be randomly selected from the preset travel animation database for playback.

[0050] Specifically, Figure 6 A flow chart of displaying an interest travel animation in the method provided by an embodiment of the present invention is shown.

[0051] Among them, in the preferred embodiment provided by the present invention, the acquisition of the target signal characteristics of the target object mobile terminal, the analysis of the display scene based on the target signal characteristics, and the display of the interest travel animation when there is a promotional display scene specifically include the following steps: Step S1051, obtaining target signal characteristics of the target object mobile terminal; Step S1052, based on the target signal characteristics, performing real-time display scene analysis to determine whether there is a promotional display scene; Step S1053, when there is a promotional display scene, generating an animation display signal; Step S1054, promoting and displaying the interesting travel animation according to the animation display signal; Specifically, based on the target signal characteristics, real-time display scene analysis is performed to determine whether there is a promotional display scene. The specific steps are as follows: Based on the target signal characteristics, user characteristics and scene characteristics are obtained; Perform nonlinear transformation on each user feature to obtain the user feature after nonlinear processing; Perform nonlinear transformation processing on each scene feature to obtain nonlinearly processed scene features; Calculate the interactive contribution value of each pair of nonlinearly processed user features and nonlinearly processed scene features to obtain the feature interactive contribution value; Combine all feature interaction contribution values ​​to obtain the feature interaction contribution comprehensive value; The total value of feature interaction contribution is adjusted using a nonlinear activation function to obtain the scene display possibility score; Based on the scene display possibility score, determine whether there is a promotional display scene.

[0052] Furthermore, Figure 7 The application architecture diagram of the system provided by the embodiment of the present invention is shown.

[0053] Among them, in another preferred embodiment provided by the present invention, a tourism animation display system for cultural tourism promotion includes: The permission application judgment unit 101 is used to determine the target object mobile terminal of the target display object, generate and send a data permission application to the target object mobile terminal, receive permission application feedback, and judge whether to approve the data permission application.

[0054] In an embodiment of the present invention, the permission application judgment unit 101 generates a data permission application by determining the target object mobile terminal of the target display object, and then sends the data permission application to the target object mobile terminal. The target display object can view the data permission application through the target object mobile terminal and provide feedback of approval or rejection. The permission application feedback is generated and sent through the target object mobile terminal, and then the permission application feedback sent by the target object mobile terminal can be received, and then the permission application feedback can be identified, the application feedback content can be obtained, and it can be determined whether to agree to the data permission application.

[0055] Specifically, Figure 8It shows a structural block diagram of the permission application judgment unit 101 in the system provided by an embodiment of the present invention.

[0056] In the preferred implementation of the present invention, the permission application determination unit 101 specifically includes: A target determination module 1011 is used to determine a target object mobile terminal of a target display object; Application generation module 1012, used to generate data permission application; An application sending module 1013 is used to send the data permission application to the target object mobile terminal; Feedback receiving module 1014, used to receive permission application feedback sent by the target object mobile terminal; The application judgment module 1015 is used to identify the content of the permission application feedback, obtain the application feedback content, and judge whether to approve the data permission application.

[0057] Furthermore, the tourism animation display system for cultural tourism promotion also includes: The data direct acquisition unit 102 is used to directly acquire the travel record data of the target display object through the target object mobile terminal when it is determined that the data permission application is approved.

[0058] In an embodiment of the present invention, when it is determined that the data permission application is approved, the data direct acquisition unit 102 establishes a direct transmission channel with the target object mobile terminal, and then sends a direct application signal to the target object mobile terminal through the direct transmission channel, and then directly obtains the travel record data of the target display object through the direct transmission channel.

[0059] The data auxiliary acquisition unit 103 is used to select a trusted object mobile terminal when it is determined that the data permission application is not approved, and to make an indirect application through the trusted object mobile terminal to assist in acquiring the travel record data of the target display object.

[0060] In an embodiment of the present invention, when it is determined that the data permission application is not approved, the data auxiliary acquisition unit 103 analyzes the pre-acquired object relationship information, selects the trust relationship object and the trust object mobile terminal of the target display object, and indirectly applies for permission to the target object mobile terminal through the trust object mobile terminal. When the indirect permission application is approved, an indirect transmission channel is established with the target object mobile terminal using the trust object mobile terminal as a transit, and then an indirect application signal is sent to the target object mobile terminal through the indirect transmission channel. Thereafter, the travel record data sent by the target object mobile terminal and forwarded by the trust object mobile terminal is assisted in being acquired through the indirect transmission channel, wherein the trust relationship object is a person who is in the same scenic spot as the target display object and is next to the target display object and has a relative or friend relationship with the target display object.

[0061] Specifically, Fig. 9 It shows a structural block diagram of the data auxiliary acquisition unit 103 in the system provided by an embodiment of the present invention.

[0062] In a preferred embodiment of the present invention, the data auxiliary acquisition unit 103 specifically includes: The trust selection module 1031 is used to analyze the pre-acquired object relationship information and select the trust relationship object and the trust object mobile terminal of the target display object when it is determined that the data permission application is not approved; The indirect application module 1032 is used to indirectly apply for permissions to the target object mobile terminal through the trusted object mobile terminal; The channel building module 1033 is used to establish an indirect transmission channel with the target object mobile terminal based on the trusted object mobile terminal after the indirect permission application is approved; The signal sending module 1034 is used to send an indirect application signal to the target object mobile terminal through the indirect transmission channel; The data acquisition module 1035 is used to assist in acquiring the travel record data sent by the target object mobile terminal and forwarded by the trusted object mobile terminal through the indirect transmission channel.

[0063] Furthermore, the tourism animation display system for cultural tourism promotion also includes: The interest animation matching unit 104 is used to analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type.

[0064] In an embodiment of the present invention, the interest animation matching unit 104 classifies and organizes the travel record data according to multiple preset travel standard types such as sightseeing travel, vacation travel, cultural travel, adventure travel, etc., generates travel record classification information, and then identifies the travel record classification information to determine the travel interest type of the target display object, and then matches the interest travel animation corresponding to the travel interest type from the preset travel animation database according to the travel interest type.

[0065] The scene animation display unit 105 is used to obtain the target signal characteristics of the target object mobile terminal, perform display scene analysis based on the target signal characteristics, and display the interest travel animation when there is a promotional display scene.

[0066] In an embodiment of the present invention, the scene animation display unit 105 obtains the target signal characteristics of the target object mobile terminal, which can be Bluetooth signal characteristics, NFC signal characteristics, etc., and performs real-time display scene analysis based on the target signal characteristics to determine whether there is a promotional display scene. Specifically: when a signal with the target signal characteristics is detected nearby, it is determined that there is a promotional display scene. At this time, an animation display signal is generated, and the interest travel animation is promoted and displayed according to the animation display signal; when a signal with the target signal characteristics is not detected nearby, it is determined that there is no promotional display scene. At this time, the interest travel animation is not promoted and displayed, but any animation can be randomly selected from the preset travel animation database for playback.

[0067] Specifically, Fig.10 It shows a structural block diagram of the scene animation display unit 105 in the system provided by the embodiment of the present invention.

[0068] Among them, in the preferred embodiment provided by the present invention, the scene animation display unit 105 specifically includes: The feature acquisition module 1051 is used to acquire the target signal feature of the target object mobile terminal; The scene analysis module 1052 is used to perform real-time display scene analysis based on the target signal characteristics to determine whether there is a promotional display scene; The signal generating module 1053 is used to generate an animation display signal when there is a promotional display scene; The publicity and display module 1054 is used to publicize and display the interesting travel animation according to the animation display signal.

[0069] It should be understood that, although each step in the flow chart of each embodiment of the present invention is shown in sequence according to the indication of the arrow, these steps are not necessarily performed in sequence according to the order indicated by the arrow. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and these steps can be performed in other orders. Moreover, at least a portion of the steps in each embodiment may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and the execution order of these sub-steps or stages is not necessarily performed in sequence, but can be performed in turn or alternately with at least a portion of other steps or sub-steps or stages of other steps.

[0070] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the program can be stored in a non-volatile computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0071] The technical features of the above-described embodiments may be arbitrarily combined. To make the description concise, not all possible combinations of the technical features in the above-described embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0072] The above-mentioned embodiments only express several implementation methods of the present invention, and the description thereof is relatively specific and detailed, but it cannot be understood as limiting the scope of the patent of the present invention. It should be pointed out that, for ordinary technicians in this field, several variations and improvements can be made without departing from the concept of the present invention, which all belong to the protection scope of the present invention. Therefore, the protection scope of the patent of the present invention shall be subject to the attached claims.

[0073] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A tourism animation display method for cultural tourism promotion, characterized in that: The method specifically comprises the following steps: Determine the target object mobile terminal of the target display object, generate and send a data permission application to the target object mobile terminal, receive permission application feedback, and determine whether to approve the data permission application; When it is determined that the data permission application is approved, the travel record data of the target display object is directly obtained through the target object mobile terminal; When it is determined that the data permission application is not approved, a trusted object mobile terminal is selected, and an indirect application is made through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object; Analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type; Acquire the target signal characteristics of the target object's mobile terminal, perform display scene analysis based on the target signal characteristics, and display the interest travel animation when there is a promotional display scene; The step of determining the target object mobile terminal of the target display object, generating and sending a data permission application to the target object mobile terminal, receiving permission application feedback, and determining whether to approve the data permission application specifically includes the following steps: Determine the target mobile terminal of the target display object; Generate data permission application; Sending the data permission application to the target object's mobile terminal; Receiving permission application feedback sent by the target object's mobile terminal; The permission application feedback is identified, the application feedback content is obtained, and it is determined whether the data permission application is approved.

2. A tourism animation display method for cultural tourism promotion according to claim 1, characterized in that: The steps of identifying the content of the permission application feedback, obtaining the application feedback content, and determining whether to approve the data permission application specifically include the following sub-steps: Obtaining feedback information based on the application feedback content, and dividing the feedback information into characteristics based on the judgment criteria to obtain feedback information characteristics; Count the total number of feedback information features and assign a weight value to each feedback information feature; For each feedback information feature, the influence strength of the feedback information feature is calculated through the keyword and phrase matching mechanism; A consistency coefficient is assigned to each feedback information feature through a contextual consistency evaluation mechanism; The weight value of each feedback information feature, the influence strength of the feedback information feature and the consistency coefficient are combined to obtain a comprehensive feature score; Assign a normalization factor to each feedback information feature, and then add all normalization factors to obtain the sum of the normalization factors; Based on the sum of the feature comprehensive score and the normalization factor, the permission application approval score is obtained; Set a judgment threshold and judge the application permissions based on the permission application approval score and the judgment threshold and the application feedback content.

3. The tourism animation display method for cultural tourism promotion according to claim 2 is characterized in that: When determining to approve the data permission application, directly obtaining the travel record data of the target display object through the target object mobile terminal specifically includes the following steps: When determining that the data permission application is approved, a direct transmission channel is established with the target object's mobile terminal; Sending a direct application signal to the target object mobile terminal through the direct transmission channel; The travel record data of the target display object is directly acquired through the direct transmission channel.

4. The tourism animation display method for cultural tourism promotion according to claim 3 is characterized in that: When it is determined that the data permission application is not approved, selecting a trusted object mobile terminal, and indirectly applying through the trusted object mobile terminal to assist in obtaining the travel record data of the target display object specifically includes the following steps: When it is determined that the data permission application is not approved, the pre-acquired object relationship information is analyzed, and the trust relationship object and the trust object mobile terminal of the target display object are selected; Through the trusted object mobile terminal, indirectly apply for permission to the target object mobile terminal; After the indirect permission application is approved, an indirect transmission channel is established with the target object mobile terminal based on the trusted object mobile terminal; Sending an indirect application signal to the target object mobile terminal through the indirect transmission channel; Through the indirect transmission channel, the travel record data sent by the target object mobile terminal and forwarded by the trusted object mobile terminal is assisted in being obtained.

5. The tourism animation display method for cultural tourism promotion according to claim 4 is characterized in that: The analyzing the travel record data to determine the travel interest type of the target display object and matching the interest travel animation corresponding to the travel interest type specifically comprises the following steps: Classify and sort the travel record data according to a plurality of preset travel standard types to generate travel record classification information; Determining the travel interest type of the target display object according to the travel record classification information; From the preset travel animation database, match the interest travel animation corresponding to the travel interest type.

6. The tourism animation display method for cultural tourism promotion according to claim 5 is characterized in that: According to the preset multiple travel standard types, the travel record data is classified and sorted to generate travel record classification information. The specific steps are as follows: Determine the center point of each tourism standard type based on tourism record data; Acquire all travel record data to be classified based on the travel record data; For each piece of travel record data to be classified, the similarity value of the travel record data to be classified is calculated by the center point of the travel standard type and combined with the Gaussian kernel function; Using a nonlinear feature transformation function, the feature transformation of each piece of travel record data to be classified is performed to obtain a feature transformation result of the travel record data to be classified; Perform weighted summation on the feature transformation results of all travel record data to be classified to obtain the feature influence value; Based on the similarity value and feature influence value of the travel record data to be classified, a comprehensive classification score of each travel record data to be classified is calculated; Based on the comprehensive classification score of each piece of travel record data to be classified, the travel record data to be classified is classified and sorted in combination with the travel standard type, and travel record classification information is generated.

7. The tourism animation display method for cultural tourism promotion according to claim 6 is characterized in that: The specific steps of matching the interest travel animation corresponding to the travel interest type from the preset travel animation database are as follows: Extracting interest features and animation features from a preset travel animation database; Traverse all tourism animation databases and perform the following calculations: a. Match each interest feature with each animation feature using a matching function to obtain a similarity value between the interest feature and the animation feature; b. Based on the similarity values ​​of the interest feature and the animation feature and the corresponding weights, a weighted similarity value is calculated; c. Based on all weighted similarity values, perform an average calculation to obtain an average similarity value; Get the average similarity value of all tourism animation data; Sort all animations based on their average similarity value; Use the sorting results to match the interest travel animation corresponding to the travel interest type.

8. The tourism animation display method for cultural tourism promotion according to claim 7 is characterized in that: The step of obtaining the target signal feature of the target object mobile terminal, performing display scene analysis based on the target signal feature, and displaying the interest travel animation when there is a promotional display scene specifically comprises the following steps: Acquire target signal characteristics of the target object mobile terminal; Based on the target signal characteristics, real-time display scene analysis is performed to determine whether there is a promotional display scene; When there is a promotional display scene, an animation display signal is generated; According to the animation display signal, the interest travel animation is promoted and displayed.

9. The tourism animation display method for cultural tourism promotion according to claim 8, characterized in that: Based on the target signal characteristics, the specific steps of performing real-time display scene analysis and determining whether there is a promotional display scene are as follows: Based on the target signal characteristics, user characteristics and scene characteristics are obtained; Perform nonlinear transformation on each user feature to obtain the user feature after nonlinear processing; Perform nonlinear transformation processing on each scene feature to obtain nonlinearly processed scene features; Calculate the interactive contribution value of each pair of nonlinearly processed user features and nonlinearly processed scene features to obtain the feature interactive contribution value; Combine all feature interaction contribution values ​​to obtain the feature interaction contribution comprehensive value; The total value of feature interaction contribution is adjusted using a nonlinear activation function to obtain the scene display possibility score; Based on the scene display possibility score, determine whether there is a promotional display scene.

10. A tourism animation display system for cultural tourism promotion, characterized in that: The tourism animation display method for cultural tourism promotion as claimed in any one of claims 1 to 9 is applied, and the system includes an authority application judgment unit, a data direct acquisition unit, a data auxiliary acquisition unit, an interest animation matching unit and a scene animation display unit, wherein: A permission application judgment unit is used to determine a target object mobile terminal of a target display object, generate and send a data permission application to the target object mobile terminal, receive permission application feedback, and judge whether to approve the data permission application; A data direct acquisition unit, used to directly acquire the travel record data of the target display object through the target object mobile terminal when determining to approve the data permission application; A data auxiliary acquisition unit, used to select a trusted object mobile terminal when it is determined that the data permission application is not approved, and to make an indirect application through the trusted object mobile terminal to assist in acquiring the travel record data of the target display object; An interest animation matching unit is used to analyze the travel record data, determine the travel interest type of the target display object, and match the interest travel animation corresponding to the travel interest type; The scene animation display unit is used to obtain the target signal characteristics of the target object mobile terminal, perform display scene analysis based on the target signal characteristics, and display the interest travel animation when there is a promotional display scene.

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