Information processing apparatus, display system, and information processing method

Abstract

An information processing device (90) is provided with a generation unit (901) for generating a playback schedule for specifying the order and / or the number of times according to the type of content to be played back on the basis of the viewing conditions of a plurality of persons included in a captured image obtained by capturing an area in which a display screen of a display device can be visually recognized.

Description

Technical Field

[0001] The invention relates to an information processing device, a display system and an information processing method. Background Art

[0002] As a method related to sales promotion, there is a method of displaying the content of a product advertisement on a display device to advertise and promote to viewers.

[0003] Patent document 1 describes a signage system that links attribute tendency information of viewers standing in front of a signage terminal and pedestrians passing by the signage terminal with the day of the week and time and accumulates it, arranges content data selected based on the attribute tendency information according to the statistically calculated time, thereby generating a schedule for content playback and playing it back. However, the technology described in Patent document 1 may not necessarily play back content that has an appealing effect on people who actually watch the digital signage.

[0004] There is also a scheme of dynamically changing the content to be reproduced according to the attributes of the person viewing. However, when multiple people are viewing the digital signage, only content targeting only those with specific attributes among the multiple people can be reproduced.

[0005] [Prior art literature]

[0006] [Patent Document]

[0007] Patent Document 1: Japanese Patent Application Publication No. 2014-014014 Summary of the invention

[0008] [Problems to be Solved by the Invention]

[0009] The problem to be solved is that, when a plurality of people are viewing a display device, it is not possible to efficiently switch the target person and thus effectively reproduce the content.

[0010] [Methods for solving the problem]

[0011] One embodiment of the present invention is an information processing device having a generating unit that generates a playback schedule based on the viewing conditions of multiple people included in a captured image obtained by capturing an area of ​​a display screen of a display device in which a display screen can be visually confirmed, wherein the playback schedule determines an order and / or number of times corresponding to the type of content to be played back.

[0012] In addition, one embodiment of the present invention is a display system comprising: a generation unit that generates a playback schedule based on the viewing conditions of multiple people included in a captured image obtained by capturing an area of ​​a display screen of a display device in which a display screen can be visually confirmed, wherein the playback schedule determines an order and / or number of times corresponding to the type of content to be played back; and a display device that plays back content based on the playback schedule.

[0013] In addition, one embodiment of the present invention is an information processing method, which causes a computer to execute a generation step, wherein the generation step generates a playback schedule based on the viewing conditions of multiple people contained in a captured image obtained by capturing an area of ​​a display screen of a display device in which a display screen can be visually confirmed, and the playback schedule determines an order and / or number of times corresponding to the type of content to be played back.

[0014] [Effects of the invention]

[0015] According to the present invention, when a plurality of people are viewing a display device, it is possible to efficiently switch target persons and effectively display content. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] Figure 1 It is a schematic structural diagram illustrating the structure of a display system in an embodiment of the present invention.

[0017] Figure 2 This is a schematic block diagram illustrating the functional configuration of an information processing device in an embodiment of the present invention.

[0018] Figure 3 This is a diagram showing an example of a playback schedule generated based on the score of each target person in the embodiment of the present invention.

[0019] Figure 4 This is a flowchart for explaining the operation of the score calculation process executed by the display system in the embodiment of the present invention.

[0020] Figure 5 This is a flowchart for explaining the operation of the playback schedule generation process executed by the display system in the embodiment of the present invention.

[0021] Figure 6 It is a diagram showing a configuration example of another embodiment of the information processing device of the present invention. DETAILED DESCRIPTION

[0022] Hereinafter, one embodiment of the present invention will be described.

[0023] Figure 11 is a schematic structural diagram for explaining the structure of a display system in an embodiment of the present invention. In this embodiment, a display system 1 is a system for controlling the display of content displayed on an electronic billboard such as a digital signage. The content is content used for advertising, and may be a still image or a moving image, and may or may not have sound.

[0024] In the figure, the display system 1 includes an information processing device 10, a display device 20, and an imaging device 30. The information processing device 10 and the imaging device 30 are connected to each other through a wired or wireless LAN (local area network) or serial communication. In addition, the information processing device 10 and the display device 20 are connected via an image cable that transmits an image signal.

[0025] The information processing device 10 is a computer that performs display control of the display device 20. For example, the information processing device 10 outputs a video signal of content to the display device 20, and causes the display device 20 to display the content.

[0026] The display device 20 is a digital signage that displays content for advertisement on its display screen. The display device 20 is installed in a public place such as a station or a shopping mall where an unspecified number of people gather.

[0027] The imaging device 30 is disposed near the display device 20, and captures an imaging area A near the display device 20. The imaging area A is, for example, the front of the display screen of the display device 20, and is an area where the display screen of the display device 20 can be visually confirmed. The imaging device 30 generates an image obtained by capturing the imaging area A, and transmits the generated image to the information processing device 10. The imaging device 30 may be a device built into the display device 20, or may be an external device disposed outside the display device 20.

[0028] In addition, in the present embodiment, the information processing device 10 , the display device 20 , and the imaging device 30 are described as different devices, but the present invention is not limited thereto, and the display device 20 may also have the functions of the information processing device 10 or the imaging device 30 .

[0029] Figure 2 This is a schematic block diagram illustrating the functional configuration of an information processing device in an embodiment of the present invention.

[0030] The information processing device 10 includes a captured image acquisition unit 101 , a determination unit 102 , a score calculation unit 103 , a generation unit 104 , a playback unit 105 , a storage unit 106 , and a setting unit 107 .

[0031] The captured image acquisition unit 101 acquires a captured image obtained by capturing the captured area A by receiving the captured image from the imaging device 30 .

[0032] The determination unit 102 determines whether the conditions for generating a playback schedule of the content described later are satisfied based on the acquired captured images. Specifically, the determination unit 102 determines that the conditions for generating a playback schedule are satisfied when multiple persons U stay within a viewing range (for example, within 1 to 3 meters from the display screen when the size of the display screen is 50 inches) of the display device 20 for a certain period of time (for example, 30 seconds to 2 minutes) or more (hereinafter referred to as "staying state") within which the display screen can be reliably visually confirmed. For example, when multiple persons are detected from the captured images and the positions of each person detected do not change within a certain period of time, or when the moving distance of each person detected within a certain period of time is within a reference value, the determination unit 102 determines that multiple persons stay within the viewing range for a certain period of time or more. As a case where the moving distance is within the reference value, for example, if the moving distance is within tens of centimeters, the position can also be regarded as unchanged. For example, when standing for a certain period of time, sometimes the posture is slightly changed, so in such a case, the position of the person can also be regarded as unchanged.

[0033] When the condition for generating a playback schedule is met (in a stay state), the score calculation unit 103 calculates the scores of each of the multiple people based on the viewing conditions of each person within the viewing range at a predetermined period (for example, 1 second). The viewing condition is at least one of the distance from the display device 20 to the person, the position of the person relative to the display device 20, and the time of viewing the display screen. The score calculated by the score calculation unit 103 represents the degree of interest in the display device 20 based on the viewing conditions of each person. In this embodiment, the higher the score, the higher the degree of interest, and the lower the score, the lower the degree of interest. Specifically, first, the score calculation unit 103 detects people who stay in the viewing range for more than a certain period of time, and analyzes the attributes of each detected person (such as age and gender). The score calculation unit 103 can analyze the attributes based on the facial image of the person, or can analyze the attributes based on the person's clothing, etc.

[0034] Next, the score calculation unit 103 assigns a score to each detected person. Specifically, the score calculation unit 103 assigns a score to each person for each item such as the distance from the display device 20 to the person, the position of the person relative to the display device 20, and the time of viewing the display screen, and calculates the total value. For example, the closer the distance to the display device 20 is, the higher the score assigned by the score calculation unit 103, and the farther the distance is, the lower the score is (for example, 10 points when the distance to the display device 20 is 1m, 3 points when the distance to the display device 20 is 3m, etc.). In addition, the closer the position of the person relative to the display device 20 is to the center of the display screen, the higher the score assigned by the score calculation unit 103, and the farther away from the center, the lower the score is (for example, 10 points for the center location, 3 points for the two end locations, etc.). The score calculation unit 103 assigns a higher score as the time for visual confirmation of the display device 20 is longer, and a lower score as the time for visual confirmation is shorter (for example, 10 points are assigned if the time for visual confirmation is more than 2 minutes, 5 points are assigned if the time for visual confirmation is more than 1 minute and less than 2 minutes, 3 points are assigned if the viewing time is less than 1 minute, etc.). The method of assigning the score to each item is preset in the setting unit 107. In addition, the score calculation unit 103 determines the distance from the display device 20 and the position of the person relative to the display device 20 based on the position of each person in the captured image. In addition, the score calculation unit 103 determines whether the person is viewing the display device 20 by detecting the person's line of sight from the captured image, and measures the viewing time of the person.

[0035] Then, the score calculation unit 103 extracts people whose assigned scores are equal to or higher than the reference score preset in the setting unit 107 as target people set as advertisement targets. Then, the score calculation unit 103 outputs the attributes of the target people to the generation unit 104 in association with the scores.

[0036] When the condition for generating a playback schedule is satisfied (in a retention state), the generator 104 generates a playback schedule that determines the order and / or number of times corresponding to the type of content to be played back based on the viewing conditions of multiple people included in the captured image. The order and / or number of times corresponding to the type of content to be played back can be any one of the order corresponding to the type of content to be played back, the number of times corresponding to the type of content to be played back, the order corresponding to the type of content to be played back, and the number of times corresponding to the type of content to be played back. The type of content in this embodiment is the attribute of the person targeted by the advertisement of the content. For example, the generator 104 generates the playback schedule in a manner that the playback time of the type becomes a distribution corresponding to the viewing conditions of multiple people. Specifically, the generator 104 generates the playback schedule in a manner that becomes a ratio (distribution) of the playback time of the content targeted for each person based on the ratio of the scores of each person. Then, the generator 104 instructs the playback unit 105 to play back based on the generated playback schedule.

[0037] Furthermore, when the viewing status of at least any one of the plurality of persons changes, the generator 104 generates a new playback schedule based on the changed viewing status, and after the playback of one content being played ends, instructs the playback unit 105 to play back the content based on the new playback schedule. Furthermore, when the viewing status of at least any one of the plurality of persons changes again within a certain period after the change, the generator 104 sets the content to be played back on the display device 20 as the preset default content, and instructs the playback unit 105 to play back the default content.

[0038] The playback unit 105 causes the display device 20 to playback the content according to the instruction from the generation unit 104. Specifically, based on the playback schedule, the content is read from the storage unit 106, and the video signal of the read content is output to the display device 20, thereby causing the display device 20 to playback the content. In addition, when the condition for generating the playback schedule is not satisfied (not in the retention state), the playback unit 105 causes the display device 20 to playback the default content.

[0039] The storage unit 106 stores various data used for display control of the display device 20. For example, the storage unit 106 stores the content of each advertisement displayed on the display device 20. In addition, the storage unit 106 stores in advance the attributes corresponding to each content and the playback time of each content. The attributes corresponding to the content indicate which attribute of people the content of the advertisement (or product) is targeted at.

[0040] The setting unit 107 receives input from the user and performs various settings for generating a playback schedule. For example, the setting unit 107 pre-sets a method for allocating points for each item, a base score for a target person's score, a time for each playback schedule (e.g., 1 to 2 minutes), or a total number of playbacks of the content of each playback schedule (e.g., 6 times).

[0041] Next, the details of the process of generating a playback schedule are described using a specific example. Hereinafter, the total playback time of each playback schedule set in the setting unit 107 is 1 minute and the playback time of each content is 10 seconds. In this example, the total number of times the content is played is 6 times. First, the generating unit 104 obtains the attributes and scores of the target person from the score calculating unit 103.

[0042] Figure 3 This is a diagram showing an example of a playback schedule generated based on the score of each target person according to the embodiment of the present invention.

[0043] In the example shown in the figure, the scores of the three target persons A, B and C are 9 points, 28 points and 21 points respectively. First, the generating unit 104 calculates the ratio of the scores of the target persons A, B and C, which is 9:28:21. In addition, the ratio of the scores is not limited to this example, and may be a ratio in which the minimum score is set to 1, or may be a ratio in which the total value of the scores of all the target persons is set to 1. Then, the generating unit 104 determines the number of times the content for each target person is played back in a manner closest to the ratio of the scores. The content for the target person is the content corresponding to the attribute of the target person (targeting the target person) and indicates the type of content. In this example, the generating unit 104 determines the number of times the content for the target person A is played back to 1, the number of times the content for the target person B is played back to 3, and the number of times the content for the target person C is played back to 2 in a manner in which the total number of times the content is played back is limited to 6. In addition, in this example, the playback time of all the content included in the playback schedule is the same, but the playback time of the plurality of contents included in the playback schedule may be different. For example, when the total playback time of each playback schedule is 1 minute, the generation unit 104 may include content with a playback time of 15 seconds twice and content with a playback time of 10 seconds three times.

[0044] Then, the generation unit 104 determines the playback order of the content in such a manner that the same content is not played back continuously as much as possible. At this time, the generation unit 104 may determine the playback order in such a manner that the content for the target person with a high score is played back before the content for the target person with a low score. Then, the generation unit 104 instructs the playback unit 105 to play back the content based on the generated playback schedule. The playback unit 105 causes the display device 20 to play back the content based on the playback schedule generated by the generation unit 104.

[0045] Thus, the contents for the multiple target persons can be switched in sequence and replayed on the display device 20. Therefore, the contents can be replayed for the multiple persons who visually recognize the display device 20, without biasing only to persons with specific attributes. Thus, the multiple persons who watch the display device 20 can be given the opportunity to watch the contents. In addition, by increasing the number of replays of the contents for the persons with high scores, the contents for the persons who have high interest in the display device 20 can be replayed for a longer period of time, thereby further improving the effect of the promotional advertisement.

[0046] Then, when the playback of all the contents in the playback schedule is completed, if the score of the target person has not changed within a certain period (e.g., 10 seconds) recently, the generation unit 104 generates a new playback schedule again and instructs the playback unit 105 to perform playback based on the new playback schedule. The change in the score of the target person includes the increase, decrease, replacement, etc. of the target person. Thus, while the display device 20 is still in the retention state, effective targeted advertising can continue to be implemented. Targeted advertising refers to advertising that targets the target person by replaying content corresponding to the attributes of the target person.

[0047] Furthermore, during the playback of one content included in the generated playback schedule, after the score of at least one of the target persons changes, if the score of the target person does not change within a certain period (for example, 10 seconds), the generation unit 104 generates a new playback schedule. Then, after the playback of one content being played back ends, the generation unit 104 instructs the playback unit 105 to execute the new playback schedule instead of the currently executed playback schedule. After the playback of one content being played back ends, the playback unit 105 causes the display device 20 to play back the content based on the new playback schedule.

[0048] Thus, when a person temporarily moves in front of display device 20 or enters a stagnant state, the playback schedule can be flexibly changed to implement a target advertisement corresponding to the changed state.

[0049] On the other hand, if the score of at least one of the target persons has changed within the recent certain period, the generation unit 104 causes the display device 20 to replay the default content via the replay unit 105. Thus, when the movement of people continues to occur in front of the display device 20 and a valid replay schedule cannot be obtained, the generation of the replay schedule (or the replay schedule being executed) can be stopped, and the display device 20 can replay the preset default content.

[0050] Next, the operation of the display system 1 will be described.

[0051] Figure 4This is a flowchart for explaining the operation of the score calculation process executed by the display system in the embodiment of the present invention.

[0052] When the determination unit 102 determines that the condition for generating a playback schedule is satisfied (in the stay state), the score calculation unit 103 of the information processing device 10 executes the processing of steps S101 to S103 shown in this figure at a predetermined period (1 second in the example shown in this figure).

[0053] First, the score calculation unit 103 detects people who stay in the viewing range for a certain period of time or more from the captured image, and analyzes the attributes of each detected person (step S101). Next, the score calculation unit 103 assigns a score to each person based on the viewing status of each detected person (step S102). Specifically, the score calculation unit 103 calculates the total value of the score of each item of the distance from the display device 20 to the person, the position of the person relative to the display device 20, and the time for visually recognizing the display screen of the display device 20. Next, the score calculation unit 103 extracts people who are assigned a score greater than the reference score as the target person set as the target (step S103). Then, the score calculation unit 103 determines whether 1 second has passed since the last score was assigned (step S104). If 1 second has not passed (step S104: No), the process of step S104 is repeated. On the other hand, if 1 second has passed (step S104: Yes), the process returns to step S101.

[0054] In this way, by assigning a score based on each person's viewing status, the degree of interest of each person in the display device 20 can be quantified. In addition, by extracting only people with high scores as the target persons set as the target of the advertisement, people who have low interest in the display device 20 and are less likely to watch the display device 20 can be excluded from the target. For example, people who walk in front of the display device 20 or people who move away from the display device 20 can be excluded from the target.

[0055] Figure 5 This is a flowchart for explaining the operation of the playback schedule generation process executed by the display system in the embodiment of the present invention.

[0056] When the determination unit 102 determines that the condition for generating a playback schedule is satisfied (the playback schedule is in the retention state), the generation unit 104 of the information processing device 10 executes the processing shown in this figure.

[0057] First, the generating unit 104 obtains the score of each target person. The score is the score assigned to each target person by the score calculating unit 103 which has executed the score calculating process described above at the time of obtaining the score. Then, the generating unit 104 determines whether there is a score higher than the reference score among the obtained scores (at step S103, one or more target persons are extracted) (step S201).

[0058] If there is no score equal to or higher than the reference score (step S201: No), the generator 104 outputs an instruction to start playback of the default content to the playback unit 105 when the default content is not being played back, and outputs an instruction to continue playback to the playback unit 105 when the default content is being played back. The playback unit 105 causes the display device 20 to play back the default content according to the instruction from the generator 104 (step S202). Then, the process returns to step S201.

[0059] On the other hand, if there is a score that is higher than the reference score (step S201: Yes), the generator 104 determines whether the score of each target person has changed in the past 10 seconds (step S203). For example, the generator 104 determines whether the score has changed by comparing the scores of each target person obtained 10 times every 1 second in the last 10 seconds. By determining whether the score has changed, it is possible to understand whether the viewing behavior of the person has changed. If the score has changed (step S203: Yes), the process proceeds to step S202.

[0060] On the other hand, if the score has not changed (step S203: No), the generation unit 104 calculates the ratio of the scores of the respective target persons (step S204). Then, the generation unit 104 generates a playback schedule that determines the type, number of times, and order of the content to be played back based on the calculated ratio and the attributes of the respective target persons (step S205).

[0061] After that, the generator 104 instructs the playback unit 105 to stop the default content. The playback unit 105 stops the playback of the default content according to the instruction from the generator 104 (step S206). The playback of the default content can be stopped when the playback time of the default content reaches the end, or the default content can be stopped in the middle of the playback. Then, the playback unit 105 causes the display device 20 to play back one content according to the order of the generated playback schedule (step S207).

[0062] When the playback of one content according to the order of the playback schedule ends, the generator 104 determines whether the playback of all the content included in the playback schedule is completed (step S208). When the playback of all the content is completed (step S208: Yes), the generator 104 returns to the process of step S201.

[0063] On the other hand, when the playback of all the contents has not been completed, that is, when there are remaining contents in the playback schedule (step S208: No), the generator 104 obtains the score of each target person from the score calculator 103, and compares it with the score used when calculating the ratio in step S204, thereby determining whether the score of each target person has changed after calculating the ratio (step S209). When the score has not changed (step S209: No), the generator 104 returns to the process of step S207, and causes the display device 20 to play back the next content included in the playback schedule. On the other hand, when the score has changed (step S209: Yes), the generator 104 returns to the process of step S201.

[0064] Furthermore, the fixed time used by the determination unit 102 to determine the generation of the first playback schedule (determine whether the condition for generating the playback schedule is satisfied) and the fixed time used by the generation unit 104 to determine the continuation of the generation of the playback schedule in step S203 may be the same time or different times. For example, the fixed time used to determine the generation of the first playback schedule (e.g., 30 seconds to 2 minutes) may be set longer than the fixed time used to determine the continuation of the generation of the playback schedule (e.g., 10 seconds). These fixed times are times that can be determined as the person not moving.

[0065] Thus, the display system 1 of the present embodiment comprises: a generating unit 104, which generates a playback schedule that determines an order and / or number of times corresponding to the type of content to be played back, based on the viewing conditions of a plurality of persons included in a captured image obtained by capturing an area of ​​the display screen of the display device 20 in which the viewing conditions can be visually confirmed; and a display device 20, which plays back the content based on the playback schedule.

[0066] With such a configuration, it is possible to sequentially reproduce contents targeted at each of the plurality of people viewing the display device 20. Therefore, it is possible to efficiently switch the target person without biasing towards a specific person, and to efficiently reproduce the contents.

[0067] Furthermore, the generator 104 generates the reproduction schedule so that the reproduction time according to the genre is distributed according to the viewing conditions of a plurality of people. With such a configuration, it is possible to preferentially reproduce the content for a person who has a higher interest in the display device 20 .

[0068] Furthermore, when a plurality of persons are detected from the captured image and the positions of the detected persons do not change within a certain period of time, the generator 104 generates a playback schedule. Thus, when a plurality of persons are in a state where they are staying in front of the display device 20 (photographing area A), a playback schedule can be generated. When a plurality of persons are staying in front of the display device 20, it can be said that it is a state where it is easy to view the content displayed on the display device 20. Therefore, when the state is a state of staying, by generating a playback schedule, it is possible to play back the content corresponding to the staying state.

[0069] Here, the certain period of time may be any time period as long as it is a time period in which the person does not move, and may be arbitrarily determined to be, for example, 5 seconds, 10 seconds, or the like.

[0070] Furthermore, when the viewing status of at least one of the plurality of people changes, the generator 104 generates a new playback schedule based on the changed viewing status. With such a configuration, the playback schedule can be flexibly changed in accordance with the change in viewing status, and effective content corresponding to the changed status can be played back.

[0071] Furthermore, when the viewing status of at least any one of the plurality of persons changes and then changes again within a certain period of time, the generator 104 sets the content played back on the display device 20 as the default content. With such a configuration, when the movement of persons continues in front of the display device 20 and an effective playback schedule cannot be obtained, the default content can be played back without generating a playback schedule.

[0072] The viewing condition is at least one of the distance from the display device 20 to the person, the position of the person relative to the display device, and the time of viewing the display screen. With such a configuration, the degree of interest of each person in the display device 20 can be determined accurately based on the viewing condition.

[0073] In addition, the display system 1 further includes a score calculation unit 103 that calculates scores for each of the plurality of people based on the viewing situation, and a generation unit 104 that generates a playback schedule in a manner that plays back content targeted at each person in accordance with the ratio of the scores of each person. With such a configuration, the interest level of each of the plurality of people in the display device 20 can be calculated in accordance with the scores, and a playback schedule can be generated that plays back content targeted at each person in accordance with the ratio of the scores. As a result, content targeted at people with a high degree of interest in the display device 20 can be preferentially played back.

[0074] Figure 6 It is a diagram showing a configuration example of another embodiment of the information processing device of the present invention.

[0075] The information processing device 90 shown in this figure includes a generating unit 901 .

[0076] Generator 901 generates a reproduction schedule that specifies the order and / or number of times according to the types of contents to be reproduced, based on the viewing conditions of a plurality of persons included in an image obtained by photographing an area where the display screen of the display device can be visually recognized.

[0077] In addition, it can also be used to implement Figure 2 The program of each function of the information processing device in the computer is recorded in a computer-readable recording medium, and the computer system reads and executes the program recorded in the recording medium, thereby performing position detection. In addition, the "computer system" mentioned here includes hardware such as OS and peripheral devices.

[0078] In addition, if the WWW system is used, the "computer system" also includes the homepage providing environment (or display environment).

[0079] In addition, "computer-readable recording medium" refers to removable media such as floppy disks, optical magnetic disks, ROMs, CD-ROMs, and storage devices such as hard disks built into computer systems. Furthermore, "computer-readable recording media" include media that retain programs for a certain period of time, such as volatile memories inside computer systems that become servers and clients. In addition, the above-mentioned program may be a program for realizing a part of the above-mentioned functions, or a program that can realize the above-mentioned functions by combining with programs already recorded in the computer system. In addition, the above-mentioned program may also be stored in a specified server, and the program may be distributed (downloaded, etc.) via a communication line in response to requests from other devices.

[0080] As mentioned above, although the embodiment of the present invention is described in detail with reference to the drawings, the specific configuration is not limited to the embodiment, and also includes designs and the like within the scope not departing from the gist of the present invention.

[0081] [Explanation of Reference Numerals]

[0082] 1 Display system

[0083] 10, 90 Information processing device

[0084] 101 Photographed image acquisition unit

[0085] 102 Judgment Department

[0086] 103 Score Calculation Department

[0087] 104, 901 Generation Department

[0088] 105 Replay Department

[0089] 106 Storage

[0090] 107 Setting Department

[0091] 20 Display device

[0092] 30 Camera

Claims

1. An information processing device comprising a generating unit that generates a playback schedule based on the viewing conditions of a plurality of persons included in a captured image obtained by capturing an area where a display screen of a display device can be visually confirmed, wherein the playback schedule determines an order and / or a number of times corresponding to the type of content to be played back.

2. The information processing device according to claim 1, wherein: The generating unit generates the reproduction schedule so that the reproduction times according to the genre are distributed according to the viewing conditions of the plurality of persons.

3. The information processing device according to claim 1 or 2, wherein: The generating unit generates the reproduction schedule when it is determined that the viewing conditions of the plurality of persons detected from the captured images have not changed within a certain period of time.

4. The information processing device according to any one of claims 1 to 3, wherein: When a viewing status of at least any one of the plurality of persons changes, the generating unit generates a new playback schedule based on the changed viewing status.

5. The information processing device according to any one of claims 1 to 4, wherein: The generation unit sets the content to be reproduced on the display device as default content when the viewing status of at least any one of the plurality of persons changes and then changes again within a certain period of time.

6. The information processing device according to any one of claims 1 to 5, wherein: The viewing condition is at least one of a distance from the display device to a person, a position of the person relative to the display device, and a time for visually recognizing the display screen.

7. The information processing device according to any one of claims 1 to 6, wherein: The information processing device further includes a score calculation unit that calculates scores for each of the plurality of people based on the viewing status. The generation unit generates the reproduction schedule in such a manner that the content targeting each person is reproduced based on the ratio of the score of each person.

8. A display system comprising: a generating unit that generates a playback schedule that determines an order and / or a number of times according to the type of content to be played back, based on viewing conditions of a plurality of persons included in a captured image obtained by capturing an area where a display screen of a display device can be visually recognized; and The display device plays back the content based on the playback schedule.

9. An information processing method, causing a computer to execute a generation step, wherein the generation step generates a playback schedule based on the viewing conditions of multiple people contained in an image obtained by photographing an area where a display screen of a display device can be visually confirmed, and the playback schedule determines an order and / or number of times corresponding to the type of content to be replayed.

Images