Advertisement main body information and advertisement picture association method and device, equipment and medium

By structuring encoding and encryption of advertising subject information and writing it into the file header field of the advertising image file, the problem of directly inserting advertising subject information in the advertising image affects the user's impression, and the correlation and security of advertising subject information and advertising image are realized.

CN119991209APending Publication Date: 2025-05-13浙江省市场监管发展研究中心(浙江省平台经济监测中心浙江省广告监测中心)
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Patent Information

Application Number
CN202510002463.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-01-02
Publication Date
2025-05-13

AI Technical Summary

Technical Problem

In the prior art, the information of the advertising subject is directly inserted into the advertising picture, and when displayed on the web page or APP interface, it will affect the appearance of the Internet users, and it will not be possible to directly determine the relationship between the advertising picture and the specific advertising subject, causing supervision difficulties.

Method used

By structuring the information of the associated advertising subject, an encrypted string is obtained and written to the preset name field in the file header field of the advertising image file, thereby obtaining the target advertising file. This method does not affect the appearance of the advertising image, and can ensure the security of the advertising subject information.

Benefits of technology

It realizes the correlation between the advertising subject information and the advertising picture, does not affect the user's impression when displayed, and improves the user experience, while ensuring the security of the advertising subject information.

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Abstract

The invention relates to the technical field of electronics, and discloses an association method and device of advertisement subject information and an advertisement picture, equipment and a medium, and the method comprises the steps: carrying out the structural coding of to-be-associated advertisement subject information, and obtaining target format data; encrypting the target format data by using a private key to obtain a binary encrypted character string; adding a preset name field in a file header field of the advertisement picture file; and writing the binary encrypted character string into a preset name field of the advertisement picture file to obtain a target advertisement file. According to the method provided by the invention, the to-be-associated advertisement main body information is subjected to structured coding and encryption to obtain the encrypted character string, and the encrypted character string is written into the preset name field in the file header field of the advertisement picture file, so that the target advertisement file is obtained; the picture is the same as a common picture, the impression of an internet user is not influenced, and the user experience is improved.
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Description

Technical Field

[0001] The present invention relates to the field of electronic technology, and in particular to a method, device, equipment and medium for associating advertisement subject information with advertisement pictures. Background Art

[0002] Advertising information on the Internet is mostly presented in the form of text, pictures, videos, etc., among which advertising pictures are the most commonly used. However, how to better associate advertising subject information such as advertisers, advertising categories, advertising DSP (Demand-Side Platform) with the pictures themselves has always been a difficult and key point in advertising supervision.

[0003] At present, there is no standard association specification between advertising images and advertising entities on the Internet. Generally, the advertising entity information is inserted into the advertising image to associate the advertising entity information. If there is advertising entity information inserted on the advertising image, an association relationship can be established. However, if there is no advertising entity information inserted on the advertising image, the association relationship between the advertising image and the specific advertising entity cannot be directly determined, causing supervision difficulties. At the same time, if the advertising entity information is displayed on the web page or APP interface, it will affect the perception of Internet users. Summary of the invention

[0004] In view of this, the present invention provides a method, device, equipment and medium for associating advertising subject information with advertising images, so as to solve the problem in the related art that the advertising subject information is directly inserted into the advertising image, and the advertising subject information will be displayed when displayed on a web page or APP interface, affecting the perception of Internet users.

[0005] In a first aspect, the present invention provides a method for associating advertising subject information with advertising images, the method comprising: obtaining the advertising subject information to be associated, the advertising image file and a digital certificate issued by a preset platform, the digital certificate including a private key; performing structured encoding on the advertising subject information to be associated to obtain target format data; using the private key to encrypt the target format data to obtain a binary encrypted string; adding a preset name field to the file header field of the advertising image file; writing the binary encrypted string into the preset name field of the advertising image file to obtain the target advertising file.

[0006] The method for associating advertisement subject information with advertisement pictures provided by the present invention obtains target format data by structurally encoding the advertisement subject information to be associated; encrypts the target format data using a private key to obtain a binary encrypted string; adds a preset name field to the file header field of the advertisement picture file; writes the binary encrypted string into the preset name field of the advertisement picture file to obtain a target advertisement file. The method provided by the present invention obtains a target advertisement file by structurally encoding and encrypting the advertisement subject information to be associated to obtain an encrypted string, and writes the encrypted string into the preset name field in the file header field of the advertisement picture file. When the target advertisement file is subsequently displayed on a web page or other interface, it is no different from an ordinary picture, does not affect the perception of Internet users, and improves the user experience.

[0007] In an optional implementation, the method further includes: sending the target advertisement file to a preset storage location for storage.

[0008] The method provided in the embodiment of the present application stores the target advertisement file in a preset storage location, thereby facilitating the subsequent extraction of related files.

[0009] In an optional implementation, the digital certificate includes a public key, and the method further includes:

[0010] When receiving an advertisement subject information extraction request sent by the requesting end, the target advertisement file is obtained from a preset storage location; the target advertisement file is sent to the requesting end so that the requesting end extracts a binary encrypted string from a preset name field of the target advertisement file, and the binary encrypted string is decrypted by a public key to obtain the advertisement subject information.

[0011] The method provided by this optional implementation sends the target advertisement file to the requesting end, and the requesting end decrypts the binary encrypted string extracted from the preset name field through the public key to obtain the corresponding subject information, and ensures that the information has not been modified, thereby ensuring the security of the advertisement subject information.

[0012] In an optional implementation, the method further includes: when a display request for a target advertisement file is received, obtaining the target advertisement file from a preset storage location; and sending the target advertisement file to a display terminal for display.

[0013] In an optional implementation, the step of performing structured coding on the subject information of the advertisement to be associated to obtain data in a target format includes:

[0014] The advertisement subject information to be associated is organized and encoded in the form of key-value pairs to obtain target format data.

[0015] In a second aspect, the present invention provides a device for associating advertising subject information with advertising images, the device comprising: a first acquisition module, used to obtain the advertising subject information to be associated, the advertising image file and a digital certificate issued by a preset platform, the digital certificate including a private key; an encoding module, used to perform structured encoding on the advertising subject information to be associated to obtain target format data; an encryption module, used to encrypt the target format data using a private key to obtain a binary encrypted string; a first processing module, used to add a preset name field to the file header field of the advertising image file; a second processing module, used to write the binary encrypted string into the preset name field of the advertising image file to obtain the target advertising file.

[0016] In an optional embodiment, the device further comprises:

[0017] The storage module is used to send the target advertisement file to a preset storage location for storage.

[0018] In a third aspect, the present invention provides a computer device, comprising: a memory and a processor, the memory and the processor being communicatively connected to each other, the memory storing computer instructions, and the processor executing the computer instructions to execute the method for associating advertising subject information with advertising images according to the first aspect or any corresponding embodiment thereof.

[0019] In a fourth aspect, the present invention provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the method for associating advertising subject information with advertising images of the above-mentioned first aspect or any corresponding embodiment thereof.

[0020] In a fifth aspect, the present invention provides a computer program product, comprising computer instructions for causing a computer to execute the method for associating advertising subject information with advertising images according to the first aspect or any corresponding embodiment thereof. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] In order to more clearly illustrate the specific implementation methods of the present invention or the technical solutions in the prior art, the drawings required for use in the specific implementation methods or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some implementation methods of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

[0022] Figure 1 is a flow chart of a method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention;

[0023] Figure 2is a flow chart of another method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention;

[0024] Figure 3 is a flowchart of another method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention;

[0025] Figure 4 is a structural block diagram of a device for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention;

[0026] Figure 5 It is a schematic diagram of the hardware structure of a computer device according to an embodiment of the present invention. DETAILED DESCRIPTION

[0027] In order to make the purpose, technical solution and advantages of the embodiments of the present invention clearer, the technical solution in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present invention.

[0028] In the related art, when associating the advertisement subject with the image itself, the advertisement subject information is generally directly inserted into the advertisement image to achieve the association. However, when the advertisement image produced by this method is displayed on a web page or APP interface, the advertisement subject information will be displayed, which affects the perception of Internet users.

[0029] In view of this, a method for associating advertisement subject information with advertisement images provided in an embodiment of the present application can be applied to a server to achieve the association of advertisement subject information with advertisement images. The method provided in the present application obtains an encrypted string by structured encoding and encrypting the advertisement subject information to be associated, and writes the encrypted string into a preset name field in the file header field of the advertisement image file, thereby obtaining a target advertisement file. When the target advertisement file is subsequently displayed on a web page or other interface, it is no different from an ordinary image, does not affect the perception of Internet users, and improves the user experience.

[0030] According to an embodiment of the present invention, an embodiment of a method for associating advertising subject information with advertising images is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0031] In this embodiment, a method for associating advertisement subject information with advertisement pictures is provided, which can be used for the above-mentioned, Figure 1is a flow chart of a method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention. Figure 1 As shown, the process includes the following steps:

[0032] Step S101, obtaining information of the subject of the advertisement to be associated, the advertisement image file and a digital certificate issued by a preset platform, wherein the digital certificate includes a private key.

[0033] Exemplarily, the advertising subject information to be associated is the advertising subject information that needs to be associated with the corresponding advertising image. Advertising subject information refers to the transmitter in the advertising information dissemination activity, that is, the information of the proposer, planner, creator and implementer of the advertising activity. There are three main types of advertising subjects: advertisers, advertising operators and advertisers. In the embodiment of the present application, the advertising subject information may include but is not limited to the name of the advertisement, the name of the advertiser, the location of the advertiser, and the type of advertisement. The preset platform may include but is not limited to the Internet Advertising Monitoring Center platform. The digital certificate is an identity authentication certificate generated by the Internet Advertising Monitoring Center platform, which proves that the information signed with this certificate is information published by the person himself or the organization. The digital certificate includes a private key, which is used for subsequent encryption of the information that needs to be published. The advertising image file can be an advertising image that needs to be associated with the advertising subject information.

[0034] Step S102, structurally encoding the subject information of the advertisement to be associated to obtain target format data.

[0035] Exemplarily, in the embodiment of the present application, the purpose of performing structured encoding on the subject information of the associated advertisement is to convert natural language into data that can be understood by a computer, and the target format data is structured text data.

[0036] Step S103, encrypt the target format data using the private key to obtain a binary encrypted string.

[0037] Exemplarily, in an embodiment of the present application, the target format data can be encrypted by an asymmetric encryption algorithm, which is a secure data encryption method that uses a pair of keys: a public key and a private key. The public key can be shared publicly, while the private key must be kept confidential. If the data is encrypted with a public key, only the corresponding private key can be decrypted; vice versa. The advantage of this encryption method is high security, because even if the public key is made public, the data cannot be decrypted without the private key.

[0038] Step S104: adding a preset name field to the file header field of the advertisement image file.

[0039] Exemplarily, the advertising picture file can be a picture file in the JPG, JPEG, or PNG format. A preset name field is added to the file header field of the advertising picture file as a field to fill in the advertising subject information. In the embodiment of the present application, the picture information is a bunch of binary bytes from a binary perspective, which is divided into a picture file header part and a picture dot matrix information part. The file header field has a corresponding position in the binary byte sequence, and two bytes 0x927C can be added to the end of the picture file header information as a preset name field. The embodiment of the present application does not limit the specific content of the preset name field in the file header field, and those skilled in the art can determine it according to needs.

[0040] Step S105, writing the binary encrypted string into the preset name field of the advertisement picture file to obtain the target advertisement file.

[0041] Illustratively, in an embodiment of the present application, proprietary software of the Internet Advertising Monitoring Center is used to write a binary encrypted string into a preset name field of an advertising image file, thereby completing the association between the advertising subject information and the advertising image file. The processed image has advertising subject information that complies with Internet industry specifications and is securely authenticated by the Internet Advertising Monitoring Center to ensure information security and non-leakage.

[0042] The method for associating advertising subject information with advertising images provided in this embodiment obtains an encrypted string by structured encoding and encrypting the advertising subject information to be associated, and writes the encrypted string into a preset name field in the file header field of the advertising image file, thereby obtaining a target advertising file. When the target advertising file is subsequently displayed on a web page or other interface, it is no different from an ordinary image, does not affect the viewing experience of Internet users, and improves the user experience.

[0043] In this embodiment, a method for associating advertisement subject information with advertisement pictures is provided, which can be used in the above-mentioned server. Figure 2 is a flow chart of a method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention. Figure 2 As shown, the process includes the following steps:

[0044] Step S201, obtain the subject information of the advertisement to be associated, the advertisement image file and the digital certificate issued by the preset platform, the digital certificate includes the private key. Figure 1 Step S101 of the illustrated embodiment will not be described in detail here.

[0045] Step S202: structurally encode the subject information of the advertisement to be associated to obtain target format data.

[0046] Specifically, the above step S202 includes:

[0047] Step S2021, organizing and encoding the advertisement subject information to be associated in the form of key-value pairs to obtain target format data.

[0048] Illustratively, in the embodiment of the present application, the advertisement subject information is organized into structured text data in the form of key-value pairs according to the requirements of the JSON format, thereby obtaining data in a target format.

[0049] Step S203: Encrypt the target format data using the private key to obtain a binary encrypted string. Figure 1 Step S103 of the illustrated embodiment will not be described in detail here.

[0050] Step S204: Add a preset name field to the file header field of the advertisement image file. Figure 1 Step S104 of the illustrated embodiment will not be described in detail here.

[0051] Step S205, write the binary encrypted string into the preset name field of the advertisement picture file to obtain the target advertisement file. Figure 1 Step S105 of the illustrated embodiment will not be described in detail here.

[0052] In this embodiment, a method for associating advertisement subject information with advertisement pictures is provided, which can be used in the above-mentioned server. Figure 3 is a flow chart of a method for associating advertisement subject information with advertisement pictures according to an embodiment of the present invention. Figure 3 As shown, the process includes the following steps:

[0053] Step S301, obtain the subject information of the advertisement to be associated, the advertisement image file and the digital certificate issued by the preset platform, the digital certificate includes the private key. Figure 2 Step S201 of the illustrated embodiment will not be described in detail here.

[0054] Step S302: Structured coding is performed on the subject information of the advertisement to be associated to obtain target format data. Figure 2 Step S202 of the illustrated embodiment will not be described in detail here.

[0055] Step S303: Encrypt the target format data using the private key to obtain a binary encrypted string. Figure 2 Step S203 of the illustrated embodiment will not be described in detail here.

[0056] Step S304: Add a preset name field to the file header field of the advertisement image file. Figure 1 Step S204 of the illustrated embodiment will not be described in detail here.

[0057] Step S305, write the binary encrypted string into the preset name field of the advertisement picture file to obtain the target advertisement file. Figure 2 Step S205 of the illustrated embodiment will not be described in detail here.

[0058] In some optional embodiments, the method further comprises:

[0059] Step S306: Send the target advertisement file to a preset storage location for storage.

[0060] Exemplarily, the preset storage location may be a pre-built database. The embodiment of the present application does not limit the specific content of the preset storage location, and those skilled in the art may determine it according to needs.

[0061] In some optional embodiments, the method further comprises:

[0062] Step S307: upon receiving the advertisement subject information extraction request sent by the requesting end, the target advertisement file is obtained from the preset storage location.

[0063] Exemplarily, in an embodiment of the present application, the requesting end may include but is limited to a client terminal of the advertisement owner. When receiving an advertisement subject information extraction request sent by the requesting end, the corresponding target advertisement file is extracted from a preset storage location according to the extraction request.

[0064] Step S308, sending the target advertisement file to the requesting end, so that the requesting end extracts the binary encrypted string from the preset name field of the target advertisement file, decrypts the binary encrypted string by using the public key, and obtains advertisement subject information.

[0065] Exemplarily, in an embodiment of the present application, after receiving the target advertising file, the requesting end extracts the binary encrypted string from the location of the preset name field, decrypts the binary encrypted string using the public key to obtain target format data, converts the target format data into a format, and obtains corresponding advertising subject information.

[0066] In some optional embodiments, the method further comprises:

[0067] Step S309: when a display request for a target advertisement file is received, the target advertisement file is obtained from a preset storage location.

[0068] Exemplarily, in an embodiment of the present application, the requesting end of the display request may include but is not limited to a web page or APP platform that publishes advertisements. When a display request for a target advertisement file is received, the target advertisement file is obtained from a preset storage location.

[0069] Step S310: sending the target advertisement file to a display terminal for display.

[0070] For example, in the embodiment of the present application, the target advertisement file is a bunch of binary bytes from a binary perspective, which is divided into a picture file header part and a picture dot matrix information part. The target advertisement file is sent to the display terminal for display. Since the binary encrypted string corresponding to the advertisement main information is only written to the file header position and not written to the dot matrix image, the advertisement main information will not be displayed after the terminal displays it.

[0071] In this embodiment, a device for associating advertising subject information with advertising pictures is also provided, and the device is used to implement the above-mentioned embodiments and preferred implementation modes, and the descriptions that have been made will not be repeated. As used below, the term "module" can be a combination of software and / or hardware that implements a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, the implementation of hardware, or a combination of software and hardware, is also possible and conceivable.

[0072] This embodiment provides a device for associating advertisement subject information with advertisement pictures. Figure 4 As shown, including:

[0073] The first acquisition module 401 is used to obtain the subject information of the advertisement to be associated, the advertisement image file and the digital certificate issued by the preset platform, wherein the digital certificate includes a private key;

[0074] The encoding module 402 is used to perform structured encoding on the subject information of the advertisement to be associated, and obtain target format data;

[0075] The encryption module 403 is used to encrypt the target format data using the private key to obtain a binary encrypted string;

[0076] The first processing module 404 is used to add a preset name field to the file header field of the advertisement image file;

[0077] The second processing module 405 is used to write the binary encrypted string into the preset name field of the advertisement picture file to obtain a target advertisement file.

[0078] In some optional embodiments, the device further comprises:

[0079] The storage module is used to send the target advertisement file to a preset storage location for storage.

[0080] In some optional implementations, the digital certificate includes a public key, and the apparatus further includes:

[0081] The second acquisition module, upon receiving the advertisement subject information extraction request sent by the requesting end, acquires the target advertisement file from a preset storage location;

[0082] The first sending module is used to send the target advertisement file to the requesting end, so that the requesting end extracts the binary encrypted string from the preset name field of the target advertisement file, decrypts the binary encrypted string by using the public key, and obtains the advertisement subject information.

[0083] In some optional implementations, the method further includes: when a display request for a target advertisement file is received, obtaining the target advertisement file from a preset storage location; and sending the target advertisement file to a display terminal for display.

[0084] In some optional implementations, the step of structurally encoding the advertisement subject information to be associated to obtain target format data includes: organizing and encoding the advertisement subject information to be associated in the form of key-value pairs to obtain target format data.

[0085] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0086] The device for associating the advertisement subject information with the advertisement image in this embodiment is presented in the form of a functional unit, where the unit refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that executes one or more software or fixed programs, and / or other devices that can provide the above functions.

[0087] The embodiment of the present invention also provides a computer device having the above Figure 4 The device for associating the advertisement subject information with the advertisement picture is shown.

[0088] See also Figure 5 , Figure 5 is a schematic diagram of the structure of a computer device provided by an optional embodiment of the present invention, such as Figure 5 As shown, the computer device includes: one or more processors 10, a memory 20, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. Various components are connected to each other using different buses for communication, and can be installed on a common mainboard or installed in other ways as needed. The processor can process the instructions executed in the computer device, including instructions stored in or on the memory to display the graphical information of the GUI on an external input / output device (such as, a display device coupled to the interface). In some optional embodiments, if necessary, multiple processors and / or multiple buses can be used together with multiple memories and multiple memories. Similarly, multiple computer devices can be connected, and each device provides some necessary operations (for example, as a server array, a group of blade servers, or a multi-processor system). Figure 5 A processor 10 is taken as an example.

[0089] The processor 10 may be a central processing unit, a network processor or a combination thereof. The processor 10 may further include a hardware chip. The hardware chip may be a dedicated integrated circuit, a programmable logic device or a combination thereof. The programmable logic device may be a complex programmable logic device, a field programmable gate array, a general purpose array logic or any combination thereof.

[0090] The memory 20 stores instructions executable by at least one processor 10, so that the at least one processor 10 executes the method shown in the above embodiment.

[0091] The memory 20 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of the computer device, etc. In addition, the memory 20 may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some optional embodiments, the memory 20 may optionally include a memory remotely arranged relative to the processor 10, and these remote memories may be connected to the computer device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0092] The memory 20 may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a flash memory, a hard disk or a solid state drive; the memory 20 may also include a combination of the above types of memory.

[0093] The computer device further comprises a communication interface 30 for the computer device to communicate with other devices or a communication network.

[0094] The embodiment of the present invention also provides a computer-readable storage medium. The method according to the embodiment of the present invention can be implemented in hardware, firmware, or can be implemented as a computer code that can be recorded in a storage medium, or can be implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and will be stored in a local storage medium through a network download, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state hard disk, etc.; further, the storage medium can also include a combination of the above types of memories. It can be understood that a computer, a processor, a microprocessor controller, or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor, or hardware, the method shown in the above embodiment is implemented.

[0095] A part of the present invention may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present invention through the operation of the computer. Those skilled in the art should understand that the existence of the computer program instruction in a computer-readable medium includes, but is not limited to, a source file, an executable file, an installation package file, etc., and accordingly, the way in which the computer program instruction is executed by the computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium may be any available computer-readable storage medium or communication medium accessible to the computer.

[0096] Although the embodiments of the present invention have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present invention, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A method for associating advertisement subject information with advertisement pictures, characterized in that: The method comprises: Obtaining information about the subject of the advertisement to be associated, the advertisement image file, and a digital certificate issued by a preset platform, wherein the digital certificate includes a private key; Performing structured coding on the subject information of the advertisement to be associated to obtain target format data; Encrypting the target format data using the private key to obtain a binary encrypted string; Adding a preset name field to the file header field of the advertisement image file; The binary encrypted string is written into the preset name field of the advertisement picture file to obtain a target advertisement file.

2. The method according to claim 1, characterized in that The method further comprises: The target advertisement file is sent to a preset storage location for storage.

3. The method according to claim 2, characterized in that The digital certificate includes a public key, and the method further includes: When receiving the advertisement subject information extraction request sent by the requesting end, obtaining the target advertisement file from the preset storage location; The target advertisement file is sent to the requesting end, so that the requesting end extracts the binary encrypted string from the preset name field of the target advertisement file, and decrypts the binary encrypted string by using the public key to obtain advertisement subject information.

4. The method according to claim 2, characterized in that: The method further comprises: When receiving a display request for a target advertisement file, acquiring the target advertisement file from the preset storage location; The target advertisement file is sent to a display terminal for display.

5. The method according to claim 1, characterized in that The step of performing structured coding on the subject information of the advertisement to be associated to obtain data in a target format includes: The advertisement subject information to be associated is organized and encoded in a key-value pair manner to obtain the target format data.

6. A device for associating advertisement subject information with advertisement pictures, characterized in that: The device comprises: A first acquisition module is used to acquire information of the subject of the advertisement to be associated, an advertisement image file, and a digital certificate issued by a preset platform, wherein the digital certificate includes a private key; An encoding module, used for performing structured encoding on the subject information of the advertisement to be associated, to obtain data in a target format; An encryption module, used to encrypt the target format data using the private key to obtain a binary encrypted string; A first processing module, used for adding a preset name field to the file header field of the advertisement image file; The second processing module is used to write the binary encrypted string into the preset name field of the advertisement picture file to obtain a target advertisement file.

7. The device according to claim 6, characterized in that The device also includes: The storage module is used to send the target advertisement file to a preset storage location for storage.

8. A computer device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the method for associating advertising subject information with advertising images as described in any one of claims 1 to 5 by executing the computer instructions.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the method for associating advertising subject information with advertising images according to any one of claims 1 to 5.

10. A computer program product, characterized in that The method comprises computer instructions, wherein the computer instructions are used to enable a computer to execute the method for associating advertisement subject information with advertisement pictures according to any one of claims 1 to 5.