Commercial management method and system based on NFC function

Abstract

The invention discloses a business management method and system based on an NFC (Near Field Communication) function. The business management method comprises the following steps: establishing a link to manage a website address or a management client; placing an address of a link management website or a jump management client in the NFC chip; an NFC chip is arranged in the product; the UID of the NFC chip is collected, and the UID is marked, managed and stored in a link management website address or a client database according to different characteristics; when the user swipes the NFC chip, jumping to a link management website address or a management client; the management party performs classified management on the users by linking the website address of the management website or the management client; according to the scheme, the link management website is provided, the management client and the NFC function are combined to achieve the purpose of commercial management, and great commercial application value is achieved.

Description

Technical Field

[0001] The present invention relates to the field of commercial promotion of NFC function products, and in particular to a commercial management method and system based on NFC function. Background Art

[0002] The existing NFC functions are mostly in the direction of transportation cards, access cards, payment, etc. There are also links or business card information embedded in NFC as electronic posters. With the increasing number of social media, social media links are complicated, and websites that integrate links and manage links have emerged.

[0003] At present, NFC electronic posters, as an emerging interactive marketing tool, realize the convenient application of near-field communication technology through built-in NFC chips. Users only need to bring their NFC-enabled devices close to the poster to quickly obtain event information, access links, or perform related operations. However, the existing NFC electronic poster technology still has some limitations in practical applications. First, devices of different brands and models vary greatly in support and compatibility of NFC functions, which affects the seamless experience of users. Secondly, insufficient user education has led many consumers to not understand or ignore the use of NFC functions, thereby reducing marketing effectiveness. In addition, most NFC electronic posters currently lack dynamic interactive functions for specific scenarios, making it difficult to adjust information content in real time according to user behavior, limiting their application potential in brand promotion and smart city construction. In response to the above problems, there is an urgent need to improve the technical solutions for NFC electronic posters to improve compatibility, enhance interactivity, and optimize user experience, so as to better meet the needs of digital marketing and public services.

[0004] At present, link management platforms are mainly committed to providing users with link generation, tracking, analysis and optimization services, and are widely used in social media, e-commerce and digital marketing. However, existing technologies still have significant deficiencies in terms of functionality and user experience. Although many platforms support short link creation, click data monitoring and conversion rate analysis, their functions are relatively simple and lack innovative interactive methods. Users need to rely on collection and click operations, and cannot directly achieve seamless interaction in real scenarios. In addition, the daily maintenance cost of link management is high, and it is difficult to quickly adapt to diversified promotion needs. In an environment where search engines are already extremely convenient, the actual value of traditional link management is weakening. For this reason, there is an urgent need for an innovative link management technology that introduces a more convenient and efficient interactive method, combined with real-time scenario applications and data analysis capabilities, to improve the actual utility and user experience of links. Summary of the invention

[0005] To achieve the above object, the inventor provides a business management method based on NFC function, comprising the steps of: Establish links to manage website URLs or manage clients; Insert the address of the link management website or jump management client into the NFC chip; Place NFC chips in products; Collect the UID of the NFC chip, and store it in the link management website or client database according to different feature annotations; When the user swipes the NFC chip, it will jump to the link management website or management client; The administrator manages users by categories through link management website URL or management client.

[0006] As a preferred embodiment of the present invention, the link management website URL or management client is edited and set by the management party or the user.

[0007] As a preferred embodiment of the present invention, the management party classifies and manages users by marking the UID of the NFC chip.

[0008] As a preferred embodiment of the present invention, the classification management includes pushing information to users, selling goods and / or displaying content.

[0009] To achieve the above purpose, the inventors also provide a business management system based on NFC function, including: Create modules for establishing links to manage website URLs or managing clients; An embedding module is used to embed the address of the link management website or the jump management client into the NFC chip; A product module, wherein the product has an NFC chip built into it; The collection and storage module is used to collect the UID of the NFC chip, and store it in the link management website or the client database according to different feature annotations; Jump module, when the user swipes the NFC chip, jumps to the link management website or management client; Management module: the administrator manages users by categories through linking the management website URL or the management client.

[0010] As a preferred embodiment of the present invention, an editing module is also included, which is used by the administrator or user to edit and set the URL of the link management website and the management client.

[0011] As a preferred embodiment of the present invention, the management module is also used to push information, sell goods or display content to users in a classified manner.

[0012] As a preferred embodiment of the present invention, it also includes a user feedback module for receiving feedback information from users.

[0013] As a preferred embodiment of the present invention, an AI assistant module is also included for AI intelligent reply, integration or analysis of user information.

[0014] As a preferred embodiment of the present invention, an encryption login module is also included to encrypt the NFC chip.

[0015] Different from the prior art, the above technical solution has the following beneficial effects: (1) This method and system provides a link management website, a management client and an NFC function combined to achieve commercial management purposes, which has great commercial application value; (2) This method and system can classify and manage NFC chips by linking the management website URL and the management client, and indirectly realize the classification management of users, so as to achieve the purpose of accurate push and accurate display; (3) This method and system effectively realize the effective combination of cyberspace and real life. Currently, NFC chips are widely used and have a large user group. Using NFC-enabled products in real life to effectively combine cyberspace and real life can not only meet the life needs of users, but also effectively improve the value of commercial applications through data management, and has broad application prospects; (4) This method and system materialize the connections in the virtual space, increase the display frequency, reduce the average advertising cost, and improve the search and call efficiency; (5) This method and system have commemorative significance in many scenarios, have commercial emotional value, and increase product utilization and added value; (6) This method and system can provide rich personalized customized services and expand actual value by analyzing the information provided by users. DETAILED DESCRIPTION

[0016] In order to explain the technical content, structural features, achieved objectives and effects of the technical solution in detail, the following is a detailed description in conjunction with specific embodiments.

[0017] This embodiment provides a business management method based on NFC function, including the steps of: Establish links to manage website URLs or manage clients; Insert the address of the link management website or jump management client into the NFC chip; An NFC chip is placed in the product; in this embodiment, the product with the NFC chip function can be an accessory, such as a ring, a bracelet, a carry-on card, etc.; Collect the UID of the NFC chip, and store it in the link management website or client database according to different feature annotations; When the user swipes the NFC chip, it will jump to the link management website or management client; The administrator manages users by categories through link management website URL or management client.

[0018] In the above embodiment, the link management website URL or management client is edited and set by the administrator or user. When the user has the authority to edit and set the link management website URL or management client, the user can be regarded as the administrator or subordinate administrator. The administrator can classify and manage different users according to the UID of the chip, including but not limited to: pushing information, selling specific products or displaying specific content, etc.

[0019] In some embodiments, a business management system based on NFC function is also provided, including: Create modules for establishing links to manage website URLs or managing clients; An embedding module is used to embed the address of the link management website or the jump management client into the NFC chip; A product module, wherein the product has an NFC chip built into it; The collection and storage module is used to collect the UID of the NFC chip, and store it in the link management website or the client database according to different feature annotations; Jump module, when the user swipes the NFC chip, jumps to the link management website or management client; Management module: the administrator manages users by categories through linking the management website URL or the management client.

[0020] During the operation of the above system, the steps in the above method embodiment are implemented or run. In addition, the system also includes an editing module, which is used by the administrator or user to edit and set the link management website URL and the management client. When a user has the authority to edit and set the link management website URL or the management client, at this time, the user can be regarded as an administrator or a subordinate administrator. The administrator can classify and manage different users according to the UID of the chip through the management module, including but not limited to: pushing information, selling specific products or displaying specific content, etc.

[0021] In different embodiments, the system further includes a user feedback module for receiving user feedback information and used as an interactive platform. It may also include an AI assistant module for AI intelligent reply, integration or analysis of user information. It also includes an encrypted login module for encrypting the NFC chip. Encrypted login includes the following steps: Step 1: Hardware configuration and preparation: NFC chip: NTAG 424 DNA chip is selected, which supports AES-128 encryption and efficient reading operations.

[0022] NFC card reader: Use an NFC card reader that supports the ISO / IEC 14443 standard, such as ACR122U.

[0023] Server support: Make sure the server supports HTTPS and TLS encryption and can handle AES encryption authentication.

[0024] Step 2: NFC card initialization and configuration: (1) Card initialization: Use dedicated tools, such as the user-side NXP TagWriter or dedicated card production equipment, to initialize and configure the NTAG 424 DNA chip; (2) Write login information: Create a dedicated NDEF data record and write the user's unique ID or hash value into the NTAG424 DNA chip. NDEF is a standard format for exchanging data between NFC devices to ensure that different devices and tags are compatible and interoperable. It provides an efficient and lightweight packaging format for transmitting small amounts of information. Perform AES-128 bit encryption on the data and write the encrypted credentials into the storage area of ​​the NTAG 424 DNA chip.

[0025] (3) Set anti-counterfeiting signature: Enable the card's dynamic anti-counterfeiting signature function to ensure that each read data has a timestamp and signature to prevent replay attacks.

[0026] Step 3: Client login process: (1) The user chooses to log in using an NFC card. For example, the user clicks the "Log in using an NFC accessory" button on a web page or application or uses other interactive methods to trigger the NFC card reading operation on the front end.

[0027] (2) Read NFC card data: Start the NFC reader: The frontend calls the NFC reader's API via JavaScript. Use the browser's WebNFC API or interact with the NFC reader via the app. The NFC reader recognizes the NTAG 424 DNA chip and reads the user's unique ID or encrypted login credentials.

[0028] AES encryption authentication: Use the AES key in the card to generate a dynamic anti-counterfeiting signature to ensure the uniqueness of each communication process. The read data is encrypted by AES and sent to the server.

[0029] Step 4: Encrypted data transmission and server verification: (1) Encrypted data transmission: The front end transmits the data read by the NTAG 424 DNA chip, user ID or hash value to the server via HTTPS encryption to ensure data security during transmission.

[0030] (2) Server-side authentication: Decrypting data: After receiving the encrypted data, the server uses the key that matches the card to decrypt the data and verify the user's identity.

[0031] Verify dynamic signature: The server verifies the dynamic signature generated by the card to ensure that it is a legitimate login request and prevent replay attacks. Verify the timestamp of the signature to ensure that the validity of the signature is within a certain time range.

[0032] User authentication: The server searches the database for the corresponding user ID or credentials and allows the user to log in if a match is found.

[0033] In some embodiments, the following steps are also included: Two-factor authentication: The server can also require a login password and combine it with the NFC chip to form two-factor authentication (2FA) to further enhance security.

[0034] Secure session management: Generate a session token. After authentication, the server generates a JWT (JSON Web Token) or session ID and encrypts it and returns it to the client for authentication of subsequent operations. Anti-replay mechanism: In each communication, the client and server need to attach a dynamically generated Nonce or timestamp to prevent the replay of old requests.

[0035] Session expiration and automatic logout: The system can set a session timeout to ensure that after a long period of inactivity, the user is automatically logged out and is required to swipe the NFC card again for authentication.

[0036] In the above embodiments, considering the user experience, the NFC solution for implementing encrypted login should have both high security and high speed. Taking NTAG 424 DNA as an example, it is mainly suitable for encrypted login based on NFC and PKI, and NFC as a secondary authentication device (2FA). Through AES encryption and dynamic signature, it ensures high security while optimizing the reading and writing speed by reasonable design; it combines AES encryption and fast anti-counterfeiting authentication, which is suitable for scenarios that require rapid authentication, such as logging into the system. Among them, PKI encrypted login is an authentication method based on public key infrastructure (PKI, Public Key Infrastructure). It uses the encryption mechanism of public and private keys to ensure that the authentication process when the user logs in is secure and prevent unauthorized access. This embodiment uses the NTAG 424 DNA chip with the following features: AES-128 encryption, supporting fast symmetric encryption algorithms, which is secure and fast; short authentication time, through hardware-accelerated AES encryption, the authentication process can be completed within a few milliseconds; random number generation and anti-counterfeiting, supporting dynamic anti-counterfeiting signatures based on timestamps to prevent replay attacks; NFC fast reading and writing, the NTAG 424 DNA chip supports efficient reading and writing performance, making the reading time very short, which is suitable for application scenarios that require fast login.

[0037] The above embodiment simplifies the encryption process: AES-128 is selected as the symmetric encryption algorithm, which has high computational efficiency and can complete the encryption operation in a very short time. It speeds up signature verification: using the hardware acceleration function of NTAG 424 DNA, the server can quickly complete signature verification and identity authentication. It reduces communication rounds: by reading the card data once and encrypting it and sending it to the server, delays caused by multiple requests and responses are avoided.

[0038] The above embodiment adopts periodic key rotation to enhance security measures: regularly updating the encryption keys of the server and the card to prevent security risks caused by long-term use of the same key. Physical security of NFC accessories: ensuring the physical security of NFC accessories to prevent them from being copied or stolen.

[0039] In general, NTAG 424 DNA is a very suitable chip for realizing both secure and fast NFC encrypted login. It combines AES encryption, dynamic signature and fast read and write performance to ensure the security of login and complete authentication in a very short time. By simplifying the authentication process and optimizing encryption operations, it can maintain a fast login speed while ensuring high security, achieving a good balance. In addition, encrypted login is fast and secure, and assists the design of NFC accessories to give consumers a good experience, such as logging in to the member space to get exclusive content or discounts; logging in to the couple space to immerse in the world of two people, etc.

[0040] The above embodiment provides a method and system for achieving commercial management purposes by combining a link management website, a management client and an NFC function, which has great commercial application value; it can classify and manage NFC chips through the link management website URL and the management client, and indirectly achieve the classification management of users, so as to achieve the purpose of accurate push and accurate display; it effectively realizes the effective combination of cyberspace and real life. At present, NFC chips are widely used and have a large user group. Using NFC function products in real life to achieve the effective combination of cyberspace and real life can not only enrich the life needs of users, but also effectively improve the commercial application value, and has broad application prospects. Some application scenarios are listed as follows: Scenario 1: A brand social media link summary homepage where members can be classified and managed according to their functions.

[0041] Scenario 2: A social media link management homepage can be used to categorize supporters and sell appropriate products or services.

[0042] Scenario 3: Club member rings can quickly access the club space, and logging in by swiping the chip is more convenient and quicker. The physical object will also make it easier for members to remember and feel a sense of belonging.

[0043] Scenario 4: The school's link management homepage allows users to access school-related websites in one stop. It also allows the school to push information to different groups of people, such as parents of different students.

[0044] Scenario 5: The company's link management homepage provides employees with one-stop access.

[0045] Scenario 6: The community's link management homepage allows residents to access related services in one stop. It also allows the community to push information based on different regions or user categories.

[0046] It should be noted that, although the above embodiments have been described in this article, the patent protection scope of the present invention is not limited thereby. Therefore, based on the innovative concept of the present invention, changes and modifications made to the embodiments described herein, or equivalent structures or equivalent process changes made using the contents of the present invention specification, directly or indirectly applying the above technical solutions to other related technical fields are all included in the patent protection scope of the present invention.

Claims

1. A business management method based on NFC function, characterized in that: Includes steps: Establish links to manage website URLs or manage clients; Insert the address of the link management website or jump management client into the NFC chip; Place NFC chips in products; Collect the UID of the NFC chip, and store it in the link management website or client database according to different feature annotations; When the user swipes the NFC chip, it will jump to the link management website or management client; The administrator manages users by categories through link management website URL or management client.

2. The NFC-based business management method according to claim 1, characterized in that: The link management website URL or management client is edited and set by the management party or the user.

3. The NFC-based business management method according to claim 1, characterized in that: The administrator manages users by classifying them by labeling the UID of the NFC chip.

4. The NFC-based business management method according to claim 1, characterized in that: The category management includes pushing information to users, selling goods and / or displaying content.

5. A business management system based on NFC function, characterized in that: include: Create modules for establishing links to manage website URLs or managing clients; An embedding module is used to embed the address of the link management website or the jump management client into the NFC chip; A product module, wherein the product has an NFC chip built into it; The collection and storage module is used to collect the UID of the NFC chip, and store it in the link management website or the client database according to different feature annotations; Jump module, when the user swipes the NFC chip, jumps to the link management website or management client; Management module: the administrator manages users by categories through linking the management website URL or the management client.

6. The NFC-based business management system according to claim 5, characterized in that: It also includes an editing module for the administrator or user to edit and set the link management website URL and the management client.

7. The NFC-based business management system according to claim 5, characterized in that: The management module is also used to push information, sell goods or display content to users in a classified manner.

8. The NFC-based business management system according to claim 5, characterized in that: It also includes a user feedback module for receiving user feedback information.

9. The NFC-based business management system according to claim 5, characterized in that: It also includes an AI assistant module for AI intelligent reply, integration or analysis of user information.

10. The NFC-based business management system according to claim 5, characterized in that: It also includes an encryption login module for encrypting the NFC chip.