Page analysis method and device, electronic equipment, storage medium and program product

Abstract

The invention relates to the technical field of data analysis, and discloses a page analysis method and device, electronic equipment, a storage medium and a program product.The method comprises the steps that in response to an interaction operation for an analysis condition area in an analysis page, a target analysis condition and a target page meeting the target analysis condition are determined; the target page and area analysis information of all functional areas in the target page are displayed on the analysis page, and the area analysis information comprises interaction analysis results of the functional areas, page information of at least one associated page of the functional areas and link relations between the functional areas and the page information; the associated page comprises an upstream page and / or a downstream page, and the associated page is determined based on an operation link of the target page and a function corresponding to the functional area. The problem that the page analysis effect is poor can be solved.

Description

Technical Field

[0001] The present disclosure relates to the field of data analysis technology, and in particular to a page analysis method, device, electronic device, storage medium, and program product. Background Art

[0002] In page analysis, data analysts mainly analyze pages through page click-through rates. However, since page click-through rates cannot reflect the display of page content, page analysis results are poor. Summary of the invention

[0003] In view of this, the present disclosure provides a page analysis method, device, electronic device, storage medium and program product to solve the problem of poor page analysis effect.

[0004] In a first aspect, the present disclosure provides a page analysis method, the method comprising:

[0005] In response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a target page that meets the target analysis condition;

[0006] The target page and regional analysis information of each functional area in the target page are displayed on the analysis page, the regional analysis information includes the interactive analysis result of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information, the associated page includes an upstream page and / or a downstream page, and the associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

[0007] In a second aspect, the present disclosure provides a page analysis device, the device comprising:

[0008] A page interaction module, configured to determine a target analysis condition and a target page satisfying the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page;

[0009] A page display module is used to display the target page and the regional analysis information of each functional area in the target page on the analysis page, the regional analysis information includes the interactive analysis results of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information, the associated page includes an upstream page and / or a downstream page, and the associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

[0010] In a third aspect, the present disclosure provides an electronic device, comprising: a memory and a processor, the memory and the processor are communicatively connected to each other, computer instructions are stored in the memory, and the processor executes the page analysis method of the first aspect or any corresponding embodiment thereof by executing the computer instructions.

[0011] In a fourth aspect, the present disclosure provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the page analysis method of the first aspect or any corresponding embodiment thereof.

[0012] In a fifth aspect, the present disclosure provides a computer program product, including computer instructions, which are used to enable a computer to execute the page analysis method of the first aspect or any corresponding embodiment thereof.

[0013] The page analysis method provided by the embodiment of the present disclosure, after determining the target page to be analyzed, displays the interactive analysis results of the target page and each functional area in the target page on the analysis page. Therefore, the interactive analysis results of each functional area of ​​the target page can be intuitively viewed in the analysis page, which is convenient for analyzing the display effect of each functional area in the target page. At the same time, the page information of the associated pages of each functional area and the link relationship between the functional area and the page information of the associated page are displayed in the analysis page. Therefore, the traffic source and traffic destination of the functional area can be intuitively displayed to deeply analyze the display effect of each functional area, thereby optimizing the functional area or functional area layout of the target page, and then improving the display effect of the target page.

[0014] The beneficial effects of the page analysis device, electronic device, storage medium, and program product correspond to the beneficial effects of the page analysis method and will not be elaborated here. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the specific embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the specific embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0016] Figure 1 is a flow chart of a page analysis method according to an embodiment of the present disclosure;

[0017] Figure 2 is a schematic diagram of an analysis page according to an embodiment of the present disclosure;

[0018] Figure 3is a schematic diagram of another analysis page according to an embodiment of the present disclosure;

[0019] Figure 4 is a schematic diagram of an interaction analysis result of an interaction point according to an embodiment of the present disclosure;

[0020] Figure 5 is a structural block diagram of a page analysis device according to an embodiment of the present disclosure;

[0021] Figure 6 is a structural block diagram of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0022] In order to make the purpose, technical solution and advantages of the embodiments of the present disclosure clearer, the technical solution in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, rather than all the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present disclosure.

[0023] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0024] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0025] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0026] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0027] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0028] In page analysis, data analysts mainly analyze pages through page click-through rates. However, since page click-through rates cannot reflect the display of page content, page analysis results are poor.

[0029] Based on this, data analysts hope to analyze the distribution of clicks in various areas and locations on the product page to find the area or location with the highest clicks and test whether the exposure and click volume of the area or location are proportional, that is, the click-through rate (CTR), to measure the effectiveness of page recommendations.

[0030] However, the event analysis tools used by data analysts are mainly used to analyze page click rates, and it is difficult to analyze the distribution of clicks in regions and locations on the page. Therefore, data analysts need to select the embedded events of the page one by one in the configuration area to analyze the distribution of clicks in regions and locations on the page, which is relatively cumbersome.

[0031] In view of this, according to an embodiment of the present disclosure, a page analysis method embodiment is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although the logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0032] In this embodiment, a page analysis method is provided, which can be used in electronic devices such as mobile phones, tablet computers, etc. Figure 1 is a flow chart of a page analysis method according to an embodiment of the present disclosure, such as Figure 1 As shown, the process includes the following steps:

[0033] Step S101, in response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a target page that meets the target analysis condition.

[0034] Specifically, the analysis condition area includes input controls for various analysis information, wherein the analysis information includes at least one of page description information and analysis time. The page description information includes at least one of product information of the product to which the page belongs and page attribute information (such as page name, etc.). In addition, the analysis information may also include other information related to page analysis, which is not limited here.

[0035] Furthermore, in response to input information of the input control for each analysis information, a target analysis condition is determined, and a target page is determined based on the target analysis condition.

[0036] Specifically, the target analysis condition includes at least one of target product information and target analysis time. In addition, other analysis conditions related to page analysis may also be included, which are not limited here.

[0037] In actual applications, the analysis page also displays a query control. After the analysis conditions are input through the input controls of each analysis information, the target page corresponding to the target analysis condition is queried in response to the interactive operation on the query control. In addition, the page analysis information of the target page, the upstream page of the target page, the page information of the upstream page, the downstream page of the target page, the page information of the downstream page, etc. are also queried synchronously.

[0038] Step S102, displaying the target page and the regional analysis information of each functional area in the target page on the analysis page, the regional analysis information includes the interactive analysis results of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information, the associated page includes the upstream page and / or the downstream page, and the associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

[0039] Specifically, a page image of the target page is displayed in the target page, and the interactive analysis results of the functional areas are superimposed and displayed on the functional areas corresponding to the page image.

[0040] Optionally, the interaction analysis result of the functional area includes at least one of the number of visitors to the functional area, the number of interactions of the functional area, the proportion of the number of visitors to the functional area in the total number of visitors to the target page, the proportion of the number of interactions of the functional area in the total number of interactions of the target page, the change range of the number of visitors to the functional area within a preset time, and the change range of the number of interactions of the functional area within a preset time. Optionally, the number of visitors mentioned above is the number of unique visitors (UV). In actual applications, the content of the interaction analysis result can be adjusted according to actual conditions, and is not limited here.

[0041] In actual applications, the previous page before accessing the target page can be determined according to the operation link of the target page to obtain the upstream page of the target page. Among them, the previous page of the upstream page of the target page can also be explored to obtain multiple levels of upstream pages of the target page. After determining the upstream page of the target page, according to the function of the upstream page and the function of the functional area, the upstream page corresponding to each functional area is determined in the upstream page of the target page.

[0042] Similarly, the next page accessed through the target page can be determined based on the operation link of the target page to obtain the downstream page of the target page. Among them, the next page of the downstream page of the target page can be further explored to obtain multiple levels of downstream pages of the target page. After the downstream page of the target page is determined, the downstream page corresponding to each functional area is determined in the downstream page of the target page according to the function of the downstream page and the function of the functional area.

[0043] Optionally, the page information of the upstream page and the page information of the downstream page are respectively displayed on both sides of the target page, for example, the page information of the upstream page is displayed on the left side of the target page, and the page information of the downstream page is displayed on the right side of the target page.

[0044] Further, the page information of the upstream page is arranged and displayed in a preset direction, and the page information of the downstream page is arranged and displayed in a preset direction. Optionally, the preset direction is a vertical direction.

[0045] It should be noted that if the exploration and analysis shows that the function area corresponds to multiple levels of upstream pages, the upstream pages of each level are displayed in sequence according to the hierarchical relationship. For example, function area 1 corresponds to upstream page 11, and upstream page 11 corresponds to upstream page 111. If the upstream page is displayed on the left side of the function area, the page information of upstream page 111, the page information of upstream page 11, and function area 1 are displayed from left to right. The link relationship between the page information of upstream page 111 and the page information of upstream page 11, and the link relationship between the page information of upstream page 11 and function area 1 are also displayed.

[0046] Similarly, if the exploration and analysis shows that the functional area corresponds to multiple levels of downstream pages, the downstream pages of each level will be displayed in sequence according to the hierarchical relationship.

[0047] Optionally, page information of the associated page is displayed in the form of a card.

[0048] The page analysis method provided in this embodiment, after determining the target page to be analyzed, displays the interactive analysis results of the target page and each functional area in the target page on the analysis page. Therefore, the interactive analysis results of each functional area of ​​the target page can be intuitively viewed in the analysis page, which is convenient for analyzing the display effect of each functional area in the target page. At the same time, the page information of the associated pages of each functional area and the link relationship between the functional area and the page information of the associated page are displayed in the analysis page. Therefore, the traffic source and traffic destination of the functional area can be intuitively displayed to deeply analyze the display effect of each functional area, thereby optimizing the functional area or functional area layout of the target page, and then improving the display effect of the target page.

[0049] For example, see Figure 2 , after the user inputs the target analysis condition through the analysis condition area, he clicks the query control. The electronic device responds to the interactive operation of the query control, determines the target analysis condition, and queries the target page that meets the target analysis condition. And query the associated pages of the target page, such as upstream pages and downstream pages. Display the target page in the analysis page, and for each functional area in the target page, such as functional area 1, functional area 2, and functional area 3, overlay the corresponding interactive analysis results on the functional area. And display the page information of the upstream page and downstream page of each functional area, as well as the link relationship between the functional area and the page information. For example Figure 2 As shown, the left side of function area 1 is connected with the page information of upstream page 11, the right side of function area 1 is connected with the page information of downstream page 11, the left side of function area 2 is connected with the page information of upstream page 21 and upstream page 22, the right side of function area 2 is connected with the page information of downstream page 21 and downstream page 22, the left side of function area 3 is connected with the page information of upstream page 31, and the right side of function area 3 is linked with the page information of downstream page 31. Therefore, not only can the interactive analysis results of each function area in the target page be viewed intuitively, but also the traffic source and traffic destination of each function area can be displayed intuitively, so as to analyze the display effect of each function area in the target page.

[0050] In some optional implementations, the page information includes a page image of the associated page and an analysis result of at least one first analysis indicator.

[0051] Optionally, the page image of the associated page is a thumbnail.

[0052] Specifically, the first analysis indicator includes at least one of the number of visitors related to the associated page and the corresponding functional area (for example, the number of independent visitors), the number of page views (PV) related to the associated page and the corresponding functional area, the proportion of the number of visitors to the associated page in the traffic flow corresponding to the functional area, and the proportion of the page views of the associated page in the traffic flow corresponding to the functional area. In addition, the first analysis indicator may also include other analysis indicators related to the associated page, which are not limited here.

[0053] Specifically, if the associated page is an upstream page, the visitor ratio of the associated page is the visitor ratio of the associated page in the traffic source of the functional area. If the associated page is a downstream page, the visitor ratio of the associated page is the visitor ratio of the associated page in the traffic destination of the functional area.

[0054] Specifically, if the associated page is an upstream page, the page view ratio of the associated page is the page view ratio of the associated page in the traffic source of the functional area. If the associated page is a downstream page, the page view ratio of the associated page is the page view ratio of the associated page in the traffic destination of the functional area.

[0055] The page analysis method provided in this embodiment displays the page image of the associated page and the analysis result of the first analysis indicator of the associated page. Therefore, it is possible to have an overview of the page information of each associated page on the operation link of the target page and analyze the operation link of the target page from a global perspective.

[0056] In some optional implementations, for page information of associated pages of the same category in a functional area, the display order of the page information is related to the comparison of analysis results of the first analysis indicator between the page information, and the category includes at least one of an upstream page and a downstream page.

[0057] Specifically, the display order of the page information may be determined by comparing the analysis results of the target analysis indicators in the first analysis indicators, or by performing a fusion analysis on the comparison of the analysis results of one or more first analysis indicators to determine the display order of the page information.

[0058] Specifically, for the page information of the upstream pages of the functional area, the display order of the page information of the upstream pages is related to the comparison of the analysis results of the first analysis indicator of each upstream page. For the page information of the downstream pages of the functional area, the display order of the page information of the downstream pages is related to the comparison of the analysis results of the first analysis indicator of each downstream page.

[0059] Exemplarily, taking the comparison of the analysis results of the target analysis indicator in the first analysis indicator to determine the display order of page information as an example, if the number of visitors related to the associated page and the corresponding functional area is used as the target analysis indicator, the display order of the page information of the upstream page can be sorted according to the comparison of the number of visitors of the upstream page. For example, the more visitors the upstream page has related to the corresponding functional area, the higher the display order of the upstream page. Similarly, the display order of the page information of the downstream page can be sorted according to the comparison of the number of visitors of the downstream page.

[0060] For example, if the proportion of the number of visitors of the associated page in the traffic flow direction corresponding to the functional area is used as the target analysis indicator, the display order of the page information of the upstream page can be sorted according to the comparison of the proportion of the number of visitors of the upstream page. For example, the greater the proportion of the number of visitors of the upstream page, the higher the display order of the upstream page. Similarly, the display order of the page information of the downstream page can be sorted according to the comparison of the proportion of the number of visitors of the downstream page.

[0061] The page analysis method provided in this embodiment sorts and displays the page information according to the comparison of the analysis results of the first analysis indicator between the page information. Therefore, the display order of the page information of the associated pages can be used to reflect the flow impact of the associated pages corresponding to the functional area, so as to give priority to displaying the page information of the associated pages that have a greater impact on the flow of the functional area.

[0062] In some optional embodiments, for the page information of associated pages of the same category in a functional area, if the amount of page information is greater than a preset number, the page information displayed in the analysis page is the page information of some associated pages of the functional area, and an expansion control corresponding to the functional area is also displayed in the analysis page, and the expansion control is used to trigger the display of page information of associated pages that are not displayed in the functional area, and some associated pages are determined based on the display order and the preset number.

[0063] In actual applications, if the functional area corresponds to the page information of multiple associated pages, such as the page information of multiple upstream pages, the display order of the page information can be determined according to the analysis result of the first analysis indicator between the page information. The page information of the associated pages that have a greater impact on the traffic of the functional area is displayed preferentially according to the display order. For example, taking the upstream page as an example, the display order of the page information of the upstream page can be sorted according to the number of visitors related to the upstream page and the corresponding functional area, and the page information of a preset number (such as one or two) of upstream pages with a high number of visitors is selected for display, and the page information of other upstream pages is folded. In the corresponding area of ​​the page information of the displayed upstream page (such as the area below the page information of all displayed upstream pages), an expansion control is displayed. In response to the interactive operation of the expansion control, the page information of the upstream page that is not displayed is displayed, and the same applies to the downstream page.

[0064] For example, see Figure 2, assuming that there are multiple upstream pages corresponding to the functional area 2, and it is analyzed through the analysis results of the target analysis indicators that the upstream pages 21 and 22 have a greater impact on the flow of the functional area 2, then only the page information of the upstream pages 21 and 22 can be displayed. And an expansion control is displayed below the page information of the upstream page 22, and the page information of other upstream pages of the functional area 2 can be displayed in response to the interactive operation on the expansion control. Similarly, if it is analyzed through the analysis results of the target analysis indicators that the downstream pages 21 and 22 have a greater impact on the flow of the functional area 2, then only the page information of the downstream pages 21 and 22 can be displayed. And an expansion control is displayed below the page information of the downstream page 22, and the page information of other downstream pages of the functional area 2 can be displayed in response to the interactive operation on the expansion control.

[0065] The page analysis method provided in this embodiment, when the number of page information of the associated pages of the same category in the functional area is greater than the preset number, only the page information of part of the associated pages is displayed, and an expansion control is configured to trigger the display of the page information of other associated pages that are not displayed. Therefore, the page information that is more important for the analysis of the functional area can be highlighted, and the analysis efficiency can be improved.

[0066] In some optional implementations, the display style of the page information corresponds to the display style of the corresponding functional area.

[0067] Optionally, the display color of the page information is consistent with the display color of the corresponding functional area.

[0068] The page analysis method provided in this embodiment uses a display style corresponding to the functional area to display the page information, so it is easy to distinguish the page information corresponding to each functional area.

[0069] In some optional implementations, the page analysis method of the present disclosure further includes: in response to an interactive operation on the first functional area in the target page, displaying page information corresponding to the first functional area on the analysis page.

[0070] For example, Figure 3 As shown, if functional area 2 in the target page is selected, the page information of the associated pages of functional area 1 and functional area 3 is hidden in the analysis page, and only the page information of the associated pages of functional area 2 is displayed, such as the page information of upstream page 21, upstream page 22, upstream page 23, downstream page 21, downstream page 22, and downstream page 23.

[0071] It should be noted that, compared with displaying the page information of each functional area of ​​the target page, when a functional area to be analyzed is selected, the page information of the associated pages that can be displayed for the functional area may be more.

[0072] The page analysis method provided in this embodiment, when the first functional area of ​​interest is selected, only displays the page information corresponding to the first functional area, so that the flow of the first functional area in the target page can be analyzed in a targeted manner.

[0073] In some optional embodiments, the page analysis method of the present invention further includes: if the current interaction point is located in the second functional area in the target page, displaying a point analysis control; in response to an interactive operation on the point analysis control, superimposing and displaying the point analysis results of the interaction point on the interaction point in the second functional area.

[0074] The point analysis control is used to trigger the point analysis of the second functional area.

[0075] For example, see Figure 4 Taking the second functional area as functional area 3 as an example, after selecting the point analysis control, the corresponding point analysis results are superimposed and displayed on the interactive points of functional area 3, for example, the point analysis results of interactive point 1, interactive point 2, interactive point 3, and interactive point 4.

[0076] The page analysis method provided in this embodiment uses a point analysis control to trigger the display of the point analysis results of each interaction point in the second functional area. Therefore, it can intuitively display the interaction status of each interaction point in the second functional area, so as to analyze the display effect of each interaction point in the second functional area, thereby optimizing the layout of the interaction points in the second functional area, and then improving the display effect of the target page.

[0077] In some optional implementations, the point analysis results include a heat map of the interaction points, and the heat map is used to characterize the interaction heat of different interaction positions in the interaction points.

[0078] For example, see Figure 4 , a corresponding heat map is displayed for each interaction point in the functional area 3, and the position with darker color in the heat map is the position with higher interaction heat in the interaction point.

[0079] The page analysis method provided in this embodiment overlays and displays the heat map of the interaction points on the interaction points of the second functional area. Therefore, the interaction heat of different interaction positions in the interaction points can be intuitively displayed through the heat map to better analyze the interaction situation of the interaction points.

[0080] In some optional embodiments, the page analysis method of the present invention also includes: if the current interaction point is located in the second functional area in the target page, displaying the regional analysis control; in response to the interactive operation on the regional analysis control, switching the display of the point analysis results in the second functional area to the display of the interactive analysis results of the second functional area.

[0081] In some optional implementations, the analysis page also displays page analysis information of the target page, and the page analysis information includes analysis results of at least one second analysis indicator and indicator trend information of the second analysis indicator.

[0082] Optionally, the second analysis indicator includes at least one of the total number of visitors, the total number of interactions, the average browsing time, and the visitor click-through rate. In addition, the second analysis indicator may also include analysis indicators related to the target page, such as the change range of the total number of visitors within a preset time, the change range of the total number of interactions within a preset time, the change range of the average browsing time within a preset time, and the change range of the visitor click-through rate within a preset time.

[0083] The page analysis method provided in this embodiment displays the analysis results of at least one second analysis indicator of the target page and the indicator trend information in the analysis page. Therefore, the analysis results of the second analysis indicator can be used to analyze the display effect of the target page from the overall perspective of the page, and the indicator trend information of the second analysis indicator can be used to analyze the changing trend of the display effect of the target page, so as to optimize the target page in time when the display effect of the target page tends to deteriorate.

[0084] As a specific application example, a target application is installed on an electronic device, and the target application is used to analyze a page. The user can enter the target analysis condition in the analysis condition area in the analysis page displayed by the target application to determine the target page to be analyzed. Then, the target application uses the page analysis method disclosed in the present invention to display the target page, the interactive analysis results of each functional area in the target page, the upstream page of the functional area, the page information of the upstream page, the downstream page of the functional area, the page information of the downstream page, and the link relationship between the page information and the functional area. The user can select any functional area to analyze the interaction and traffic conditions of the functional area. At the same time, the display of the interactive analysis results of the functional area can also be switched to the display of the point analysis results of the interactive point, so as to perform a more fine-grained analysis of the functional area. Furthermore, the user can comprehensively analyze the display effects of each functional area in the target page and each interactive point in the functional area, optimize the layout of the functional area or the interactive point, so as to improve the display effect of the target page.

[0085] In this embodiment, a page analysis device is also provided, which is used to implement the above-mentioned embodiments and preferred implementation modes, and the descriptions that have been made will not be repeated. As used below, the term "module" can be a combination of software and / or hardware that implements a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, the implementation of hardware, or a combination of software and hardware, is also possible and conceivable.

[0086] This embodiment provides a page analysis device, such as Figure 5 As shown, including:

[0087] A page interaction module 501 is used to determine a target analysis condition and a target page that meets the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page;

[0088] The page display module 502 is used to display the target page and the regional analysis information of each functional area in the target page on the analysis page. The regional analysis information includes the interactive analysis results of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information. The associated page includes the upstream page and / or the downstream page. The associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

[0089] In some optional implementations, the page information includes a page image of the associated page and an analysis result of at least one first analysis indicator.

[0090] In some optional implementations, for page information of associated pages of the same category in a functional area, the display order of the page information is related to the comparison of analysis results of the first analysis indicator between the page information, and the category includes at least one of an upstream page and a downstream page.

[0091] In some optional embodiments, for the page information of associated pages of the same category in a functional area, if the amount of page information is greater than a preset number, the page information displayed in the analysis page is the page information of some associated pages of the functional area, and an expansion control corresponding to the functional area is also displayed in the analysis page, and the expansion control is used to trigger the display of page information of associated pages that are not displayed in the functional area, and some associated pages are determined based on the display order and the preset number.

[0092] In some optional implementations, the display style of the page information corresponds to the display style of the corresponding functional area.

[0093] In some optional implementations, the page analysis device of the present disclosure further includes:

[0094] The information screening module is used to respond to the interactive operation on the first functional area in the target page and display the page information corresponding to the first functional area on the analysis page.

[0095] In some optional implementations, the page analysis device of the present disclosure further includes:

[0096] The area interaction module is used to display the point analysis control if the current interaction point is located in the second functional area of ​​the target page;

[0097] The point analysis module is used to respond to the interactive operation on the point analysis control and overlay the point analysis result of the interactive point on the interactive point of the second functional area.

[0098] In some optional implementations, the point analysis results include a heat map of the interaction points, and the heat map is used to characterize the interaction heat of different interaction positions in the interaction points.

[0099] In some optional implementations, the analysis page also displays page analysis information of the target page, and the page analysis information includes analysis results of at least one second analysis indicator and indicator trend information of the second analysis indicator.

[0100] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0101] The page analysis device in this embodiment is presented in the form of interactive points, and the unit here refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that executes one or more software or fixed programs, and / or other devices that can provide the above functions.

[0102] The present disclosure also provides an electronic device having the above Figure 5 The page analysis device shown.

[0103] See also Figure 6 , Figure 6 is a structural block diagram of an electronic device provided by an optional embodiment of the present disclosure, such as Figure 6As shown, the electronic device includes: one or more processors 601, memory 602, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. Various components are connected to each other using different buses for communication, and can be installed on a common mainboard or installed in other ways as needed. The processor can process instructions executed in the electronic device, including instructions stored in or on the memory to display the graphical information of the GUI on an external input / output device (such as a display device coupled to the interface). In some optional embodiments, if necessary, multiple processors and / or multiple buses can be used together with multiple memories and multiple memories. Similarly, multiple electronic devices can be connected, and each device provides some necessary operations (for example, as a server array, a group of blade servers, or a multi-processor system). Figure 6 A processor 601 is taken as an example.

[0104] The processor 601 may be a central processing unit, a network processor or a combination thereof. The processor 601 may further include a hardware chip. The hardware chip may be a dedicated integrated circuit, a programmable logic device or a combination thereof. The programmable logic device may be a complex programmable logic device, a field programmable gate array, a general purpose array logic or any combination thereof.

[0105] The memory 602 stores instructions executable by at least one processor 601 , so that the at least one processor 601 executes the method shown in the above embodiment.

[0106] The memory 602 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 602 may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some optional embodiments, the memory 602 may optionally include a memory remotely arranged relative to the processor 601, and these remote memories may be connected to the electronic device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0107] The memory 602 may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a flash memory, a hard disk or a solid state drive; the memory 602 may also include a combination of the above types of memory.

[0108] The electronic device also includes an input device 603 and an output device 604. The processor 601, the memory 602, the input device 603 and the output device 604 may be connected via a bus or other means. Figure 6 The example of connecting through bus is taken in the following.

[0109] The input device 603 can receive input digital or character information, and generate key signal input related to the user settings and function control of the electronic device, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, an indicator rod, one or more mouse buttons, a trackball, a joystick, etc. The output device 604 may include a display device, an auxiliary lighting device (e.g., an LED) and a tactile feedback device (e.g., a vibration motor), etc. The above-mentioned display device includes but is not limited to a liquid crystal display, a light emitting diode, a display and a plasma display. In some optional embodiments, the display device can be a touch screen.

[0110] The embodiments of the present disclosure also provide a computer-readable storage medium. The above-mentioned method according to the embodiments of the present disclosure can be implemented in hardware, firmware, or can be implemented as a computer code that can be recorded in a storage medium, or can be implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and will be stored in a local storage medium and downloaded through a network, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state drive, etc.; further, the storage medium can also include a combination of the above-mentioned types of memory. It can be understood that a computer, a processor, a microprocessor controller, or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor, or hardware, the method shown in the above embodiment is implemented.

[0111] A part of the present disclosure may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present disclosure through the operation of the computer. Those skilled in the art should understand that the existence of computer program instructions in computer-readable media includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the way in which computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium accessible to the computer.

[0112] Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A page analysis method, characterized in that: The method comprises: In response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a target page that meets the target analysis condition; The target page and regional analysis information of each functional area in the target page are displayed on the analysis page, the regional analysis information includes the interactive analysis result of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information, the associated page includes an upstream page and / or a downstream page, and the associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

2. The page analysis method according to claim 1, characterized in that: The page information includes a page image of the associated page and an analysis result of at least one first analysis indicator.

3. The page analysis method according to claim 2, characterized in that: For the page information of the associated pages of the same category of the functional area, the display order of the page information is related to the comparison of the analysis results of the first analysis indicator between the page information, and the category includes at least one of an upstream page and a downstream page.

4. The page analysis method according to claim 3, characterized in that: For the page information of associated pages of the same category of the functional area, if the amount of information in the page information is greater than a preset amount, the page information displayed in the analysis page is the page information of some associated pages of the functional area, and the analysis page also displays an expansion control corresponding to the functional area, and the expansion control is used to trigger the display of the page information of the associated pages that are not displayed in the functional area, and the some associated pages are determined based on the display order and the preset amount.

5. The page analysis method according to claim 1, characterized in that: The display style of the page information corresponds to the display style of the corresponding functional area.

6. The page analysis method according to claim 1, characterized in that: The method further comprises: In response to an interactive operation on a first functional area in the target page, page information corresponding to the first functional area is displayed on the analysis page.

7. The page analysis method according to claim 1, characterized in that: The method further comprises: If the current interaction point is located in the second functional area of ​​the target page, displaying a point analysis control; In response to an interactive operation on the point analysis control, a point analysis result of the interactive point is superimposed and displayed on the interactive point of the second functional area.

8. The page analysis method according to claim 7, characterized in that: The point analysis result includes a heat map of the interaction points, and the heat map is used to characterize the interaction heat of different interaction positions in the interaction points.

9. The page analysis method according to claim 1, characterized in that: The analysis page also displays page analysis information of the target page, and the page analysis information includes analysis results of at least one second analysis indicator and indicator trend information of the second analysis indicator.

10. A page analysis device, characterized in that: The device comprises: A page interaction module, configured to determine a target analysis condition and a target page satisfying the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page; A page display module is used to display the target page and the regional analysis information of each functional area in the target page on the analysis page, the regional analysis information includes the interactive analysis results of the functional area, the page information of at least one associated page of the functional area, and the link relationship between the functional area and the page information, the associated page includes an upstream page and / or a downstream page, and the associated page is determined based on the operation link of the target page and the function corresponding to the functional area.

11. An electronic device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the page analysis method according to any one of claims 1 to 9 by executing the computer instructions.

12. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the page analysis method according to any one of claims 1 to 9.

13. A computer program product, characterized in that The method comprises computer instructions for causing a computer to execute the page analysis method according to any one of claims 1 to 9.

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