Page analysis method and device, electronic equipment, storage medium and program product

Abstract

The invention relates to the technical field of data analysis, and discloses a page analysis method and device, electronic equipment, a storage medium and a program product, the method comprises the following steps: in response to an interaction operation for an analysis condition area in an analysis page, determining a target analysis condition and a first page meeting the target analysis condition; the first page, a downstream page of the first page and a link relation between the pages are displayed in a display area of the analysis page in a first view mode, the downstream page is determined based on an operation link of the first page, and page analysis information of the corresponding pages is displayed in the first page and the downstream page. The problem that a page analysis result is thin can be solved.

Description

Technical Field

[0001] The present invention relates to the field of data analysis technology, and in particular to a page analysis method, device, electronic device, storage medium and program product. Background Art

[0002] In page analysis, path analysis tools or conversion funnel analysis tools are generally used to analyze the operation path of the page to obtain the page click volume. For example, in the video playback scenario, it is generally necessary to analyze the operation path for playing the video to obtain the video click volume. However, in the above solution, when analyzing the page, only the page click volume data of the analyzed page can be obtained, resulting in a relatively thin result of the page analysis. Summary of the invention

[0003] In view of this, the present invention provides a page analysis method, device, electronic device, storage medium and program product to solve the problem that the page analysis result is relatively thin.

[0004] In a first aspect, the present disclosure provides a page analysis method, the method comprising:

[0005] In response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a first page that meets the target analysis condition;

[0006] In the display area of ​​the analysis page, a first view mode is used to display the first page, the downstream page of the first page, and the link relationship between the pages. The downstream page is determined based on the operation link of the first page. The first page and the downstream page both display page analysis information of the corresponding page.

[0007] In a second aspect, the present disclosure provides a page analysis device, the device comprising:

[0008] A first interaction module, configured to determine a target analysis condition and a first page satisfying the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page;

[0009] The first display module is used to display the first page, the downstream page of the first page and the link relationship between the pages in the display area of ​​the analysis page using the first view mode, the downstream page is determined based on the operation link of the first page, and the first page and the downstream page both display the page analysis information of the corresponding page.

[0010] In a third aspect, the present disclosure provides an electronic device, comprising: a memory and a processor, the memory and the processor are communicatively connected to each other, computer instructions are stored in the memory, and the processor executes the page analysis method of the first aspect or any corresponding embodiment thereof by executing the computer instructions.

[0011] In a fourth aspect, the present disclosure provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the page analysis method of the first aspect or any corresponding embodiment thereof.

[0012] In a fifth aspect, the present disclosure provides a computer program product, including computer instructions, which are used to enable a computer to execute the page analysis method of the first aspect or any corresponding embodiment thereof.

[0013] The page analysis method provided by the embodiment of the present disclosure, after determining the first page to be analyzed, displays the downstream pages of the first page and the link relationship between the pages in the analysis page, so that the operation link of the first page can be intuitively displayed. At the same time, the page analysis information of the corresponding page is displayed in both the first page and the downstream page, so the page analysis information of the downstream page can be used to deeply analyze the page conditions of each page in the operation link of the first page, so that the analysis result of the first page is more comprehensive and in-depth, thereby effectively solving the problem of thin page analysis results.

[0014] The beneficial effects of the page analysis device, electronic device, storage medium, and program product correspond to the beneficial effects of the page analysis method and will not be elaborated here. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the specific embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the specific embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0016] Figure 1 is a flow chart of a page analysis method according to an embodiment of the present disclosure;

[0017] Figure 2 is a schematic diagram of an analysis page according to an embodiment of the present disclosure;

[0018] Figure 3 is a flow chart of another page analysis method according to an embodiment of the present disclosure;

[0019] Figure 4is a schematic diagram of a picture view according to an embodiment of the present disclosure;

[0020] Figure 5 is a schematic diagram of a trend view according to an embodiment of the present disclosure;

[0021] Figure 6 is a schematic diagram of a card view according to an embodiment of the present disclosure;

[0022] Figure 7 is a schematic diagram of an operation view according to an embodiment of the present disclosure;

[0023] Figure 8 is a schematic diagram of another operation view according to an embodiment of the present disclosure;

[0024] Fig. 9 is a schematic diagram of an interactive trajectory according to an embodiment of the present disclosure;

[0025] Fig.10 is a structural block diagram of a page analysis device according to an embodiment of the present disclosure;

[0026] Fig.11 is a structural block diagram of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0027] In order to make the purpose, technical solution and advantages of the embodiments of the present disclosure clearer, the technical solution in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, rather than all the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present disclosure.

[0028] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0029] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0030] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0031] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0032] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0033] In page analysis, path analysis tools or conversion funnel analysis tools are generally used to analyze the operation path of the page to obtain the page click volume. For example, in the video playback scenario, it is generally necessary to analyze the operation path for playing the video to obtain the video click volume. However, in the above solution, when analyzing the page, only the page click volume data of the analyzed page can be obtained, resulting in a relatively thin result of the page analysis.

[0034] In view of this, according to an embodiment of the present disclosure, a page analysis method embodiment is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although the logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0035] In this embodiment, a page analysis method is provided, which can be used in electronic devices such as mobile phones, tablet computers, etc. Figure 1 is a flow chart of a page analysis method according to an embodiment of the present disclosure, such as Figure 1 As shown, the process includes the following steps:

[0036] Step S101, in response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a first page that meets the target analysis condition.

[0037] Specifically, the analysis condition area includes input controls for various analysis information, wherein the analysis information includes at least one of page information and analysis time. The page information includes at least one of product information of the product to which the page belongs and page description information (such as page name, etc.). In addition, the analysis information may also include other information related to page analysis, which is not limited here.

[0038] Furthermore, in response to input information of the input controls for the respective analysis information, a target analysis condition is determined, and the first page is determined based on the target analysis condition.

[0039] Specifically, the target analysis condition includes at least one of target product information and target analysis time information. In addition, other analysis conditions related to page analysis may also be included, which are not limited here.

[0040] In actual applications, the analysis page also displays a query control. After the analysis conditions are input through the input controls of each analysis information, the first page corresponding to the target analysis condition is queried in response to the interactive operation on the query control. In addition, the page analysis information of the first page, the downstream page of the first page, the page analysis information of the downstream page, etc. are also synchronously queried.

[0041] Step S102: In the display area of ​​the analysis page, the first page, the downstream pages of the first page, and the link relationship between the pages are displayed in a first viewing mode. The downstream page is determined based on the operation link of the first page. The first page and the downstream page both display page analysis information of the corresponding page.

[0042] Optionally, the first view mode includes at least one of a picture view, a trend view, a card view, and an operation view. In addition, the first view mode may be adjusted according to actual conditions, which is not limited here.

[0043] In actual situations, the first page and the downstream page can be displayed in the same view mode or in different view modes. For example, the first page is displayed in a picture view, and the downstream page is displayed in a card view. Different downstream pages can also be displayed in different view modes. For example, downstream page 1 is displayed in a card view, and downstream page 2 is displayed in an operation view.

[0044] It should be noted that the link relationship between the above pages includes not only the link relationship between the first page and the downstream page, but also the link relationship between the downstream pages of adjacent levels when the first page has multiple levels of downstream pages.

[0045] Optionally, the page analysis information includes at least one of the interaction analysis results of each functional area in the corresponding page, indicator trend information of at least one first analysis indicator, analysis results of at least one second analysis indicator, interaction object information, and interaction analysis results of the interaction area. In addition, the page analysis information can also be adjusted according to actual conditions, which is not limited here.

[0046] The page analysis method provided in this embodiment, after determining the first page to be analyzed, displays the downstream pages of the first page and the link relationship between the pages in the analysis page, so that the operation link of the first page can be intuitively displayed. At the same time, the page analysis information of the corresponding page is displayed in both the first page and the downstream page. Therefore, the page analysis information of the downstream page can be used to deeply analyze the page conditions of each page in the operation link of the first page, so that the analysis result of the first page is more comprehensive and in-depth, thereby effectively solving the problem of thin page analysis results. In addition, this page analysis method can also deeply analyze the pages with less interaction in the operation link of the first page, so as to optimize the pages with less interaction to improve the page display effect.

[0047] For example, see Figure 2 , the analysis page displays an analysis condition area, the user can enter the target analysis condition in the analysis condition area, and then click the query control. The electronic device responds to the interactive operation of the query control, determines the target analysis condition, and queries the first page that meets the target analysis condition. And query the page analysis information of the first page, the downstream page of the first page, and the page analysis information of the downstream page. The first page, the downstream page, the link relationship between each page, and the page analysis information of each page are displayed on the analysis page. For example, Figure 2 As shown, the first view mode ( Figure 2 The card view in the middle displays the first page, downstream page 1, downstream page 2, downstream page 11 of the first page, and the link relationship between the pages. The first page and each downstream page display the page analysis information of the corresponding page.

[0048] In this embodiment, another page analysis method is provided, which can be used in electronic devices such as mobile phones, tablet computers, etc. Figure 3 is a flow chart of a page analysis method according to an embodiment of the present disclosure, such as Figure 3 As shown, the process includes the following steps:

[0049] Step S301, in response to the interactive operation on the analysis condition area in the analysis page, determine the target analysis condition and the first page that meets the target analysis condition. Please refer to the above step S101, which will not be described in detail here.

[0050] Step S302: In the display area of ​​the analysis page, the first page, the downstream pages of the first page, and the link relationship between the pages are displayed in a first viewing mode. The downstream page is determined based on the operation link of the first page, and the first page and the downstream page both display the page analysis information of the corresponding page. Please refer to the above step S102, which will not be repeated here.

[0051] Step S303: obtaining a second page corresponding to the current interaction point in the analysis page, where the second page is one of the first page and the downstream page.

[0052] It can be understood that if the current interaction point is located at the first page, the first page is used as the second page. If the current interaction point is located at any downstream page, the downstream page is used as the second page.

[0053] Step S304, display mode switching control.

[0054] Optionally, the mode switching control includes a switching control for at least one view mode, for example, a switching control for a picture view, a switching control for a trend view, a switching control for a card view, and a switching control for an operation view.

[0055] Alternatively, the mode switching control is used to trigger the display of at least one view mode, and the user can switch the view mode of the second page by selecting the view mode.

[0056] Optionally, the mode switching control is displayed in a corresponding area of ​​the second page, for example, in the upper right corner of the second page, and each page has a corresponding mode switching control.

[0057] In actual applications, after selecting the second page, the mode switching control of the second page can be displayed in the corresponding area of ​​the second page, or before selecting the second page, the mode switching controls corresponding to each page can be displayed in the corresponding areas of the first page and the downstream page. There is no limitation here.

[0058] Step S305 : determining a second view mode in response to an interactive operation on the mode switching control.

[0059] For example, if the interactive mode switching control is a switching control for the picture view, the second view mode of the second page is determined to be the picture view. If the interactive mode switching control is a switching control for the trend view, the second view mode of the second page is determined to be the trend view. If the interactive mode switching control is a switching control for the card view, the second view mode of the second page is determined to be the card view. If the interactive mode switching control is a switching control for the operation view, the second view mode of the second page is determined to be the operation view.

[0060] Step S306: Switch the second page to the second view mode for display.

[0061] For example, if the second view mode is a picture view, the second page is switched to the picture view for display. If the second view mode is a trend view, the second page is switched to the trend view for display. If the second view mode is a card view, the second page is switched to the card view for display. If the second view mode is an operation view, the second page is switched to the operation view for display.

[0062] It should be noted that if the selected second view mode is the same as the first view mode, the display of the second page will not be switched.

[0063] The page analysis method provided in this embodiment utilizes a mode switching control to switch the second page to the second view mode for display. Therefore, the view mode of the second page can be switched according to actual needs, so that the page analysis information of the second page corresponding to different view modes can be viewed by switching the view mode to comprehensively analyze the second page.

[0064] In some optional embodiments, the second viewing mode includes a picture view, the second page is displayed in the form of the first picture, the page analysis information includes the interactive analysis results of each functional area in the second page, the second page displays a page picture of the second page, and the page analysis information of the second page is superimposed and displayed on the functional area corresponding to the page picture.

[0065] Optionally, the page image of the second page is a thumbnail.

[0066] Furthermore, in the picture view, the page analysis information also includes the overall page analysis result of the second page, and the page analysis result includes at least one of the total number of visitors and the page conversion rate, wherein the page conversion rate is the ratio of the number of visitors who meet the target behavior corresponding to the second page to the total number of visitors, and the page conversion rate is used to analyze the conversion of clicks on the second page. In addition, the page analysis information may also include other page analysis information related to the second page.

[0067] Furthermore, the interaction analysis results of each functional area include at least one of the number of visitors (UniqueVisitor, UV) of the functional area, the proportion of the number of visitors of the functional area in the total number of visitors of the second page, the number of page views (Page View, PV) of the functional area, the proportion of the page views of the functional area in the total number of page views of the second page, the change range of the proportion of the number of visitors of the functional area within a preset time, and the change range of the proportion of the page views of the functional area within a preset time. In addition, the interaction analysis results of the functional area may also include other interaction analysis results related to the functional area, which are not limited here.

[0068] The page analysis method provided in this embodiment overlays and displays the interaction analysis results of the corresponding functional areas on the corresponding functional areas of the second page under the picture view. Therefore, the interaction analysis results of each functional area in the second page can be intuitively displayed to facilitate the analysis of the click distribution of each functional area, thereby determining the functional area with less interaction in the second page, and then optimizing the functional area or the functional area layout of the second page to improve the page display effect of the second page.

[0069] For example, see Figure 4 , taking the downstream page 1 as the second page as an example, a mode switching control is displayed above the downstream page 1. After selecting the image view switching control in the mode switching control, Figure 2 The downstream page 1 of the card view shown is switched to the picture view for display. The downstream page 1 in the picture view displays the overall page analysis results of the downstream page 1, such as the total number of visitors and the page conversion rate. The interactive analysis results of the corresponding functional areas (such as functional area 11, functional area 12, and functional area 13) of the downstream page 1 are superimposed and displayed.

[0070] In some optional embodiments, the second viewing mode includes a trend view, the page analysis information includes indicator trend information of at least one first analysis indicator, the second page is represented in the form of a second picture, and the second page displays indicator trend information of at least one first analysis indicator.

[0071] Optionally, the first analysis indicator includes at least one of the number of visitors to the second page (mainly referring to the number of independent visitors), the proportion of visitors to the second page who meet the target behavior corresponding to the second page, the number of page views of the second page, the proportion of page views of the second page that meet the target behavior corresponding to the second page, the penetration rate of the second page, and the average interaction time of the second page. In addition, other analysis indicators related to the second page may also be included, which are not limited here.

[0072] The page analysis method provided in this embodiment displays the indicator trend information of the first analysis indicator of the second page in the trend view, so that the change fluctuation of each first analysis indicator of the second page can be intuitively displayed through the displayed indicator trend information, which is convenient for horizontal comparison of the first analysis indicators and indicator changes of each page in the operation link. The page with abnormal data is located in the operation link of the first page, so as to solve the page problem in a targeted manner.

[0073] For example, see Figure 5 , taking downstream page 1 as the second page as an example, after selecting the trend view switch control in the mode switch control, Figure 2 The downstream page 1 of the card view shown is switched to the trend view for display. Figure 5 As shown, in the downstream page 1, the trend information of the number of visitors, visitor ratio, page views, page view ratio, penetration rate, and average interaction time of the downstream page is displayed in the form of a trend chart.

[0074] In some optional embodiments, the second viewing mode includes a card view, the second page is represented in the form of a card, the page analysis information includes the analysis result of at least one second analysis indicator, and the second page displays the analysis result of at least one second analysis indicator and a page image of the second page.

[0075] Optionally, the second analysis indicator includes at least one of the total number of visitors to the second page (mainly the number of independent visitors), the total number of interactions on the second page, the page conversion rate of the second page, and the conversion rate of the previous step that triggers the display of the second page (i.e., the ratio of the number of operations that meet the target behavior in the previous step to the total number of operations). In addition, other analysis indicators related to the second page may also be included, which are not limited here.

[0076] The page analysis method provided in this embodiment displays the analysis results and page images of the second analysis indicators of the second page under the card view. Therefore, the analysis results of the second analysis indicators of each page on the operation link of the first page and the thumbnails (i.e., page images) of each page can be summarized in the form of a card view, so that the operation link of the first page can be browsed more globally.

[0077] Compared with the related art in which only one page analysis information can be viewed at a time, the page analysis method of this embodiment can utilize the card view to provide an overview of the core indicator data and page thumbnails of each page, and can analyze the operation links of the first page more globally.

[0078] For example, Figure 6 As shown, taking the downstream page 1 as the second page as an example, if the downstream page 1 is initially displayed in a view mode other than the card view, such as the picture view, after the card view switch control in the mode switch control is selected, the downstream page 1 is switched to Figure 6 The card view shown is displayed.

[0079] In some optional embodiments, the second view mode includes an operation view, the second page displays a page image of the second page and interactive object information of the second page, the interactive area of ​​the page image is superimposed with interactive analysis results of the interactive area, and the page analysis information includes interactive object information and interactive analysis results of the interactive area.

[0080] Optionally, the interaction analysis result of the interaction area includes at least one of the number of visitors to the interaction area, the number of interactions in the interaction area, and the proportion of the number of interactions in the interaction area to the total number of interactions on the second page. In addition, the interaction analysis result of the interaction area may also include other analysis results related to the interaction area, which are not limited here.

[0081] Optionally, the interactive object information includes at least one of an object name and an object identifier of the interactive object that interacts with the second page, and may also include other information of the interactive object, such as an avatar of the interactive object.

[0082] The page analysis method provided in this embodiment, under the operation view, overlays the interaction analysis results of the interaction area on the interaction area of ​​the page image, and at the same time displays the interaction object information of the second page. Therefore, it is possible to analyze and browse the interaction objects of the second page through the operation view, analyze the areas in the second page that interact with the interaction objects, and analyze the interaction conditions of each area in the second page, so as to analyze the areas in the second page with better display effects.

[0083] For example, Figure 7 As shown, taking the downstream page 2 as the second page as an example, if the switch control of the operation view in the mode switch control is selected, Figure 2 The downstream page 2 of the card view shown is switched to the operation view for display. Figure 7 As shown, the interaction analysis results of the corresponding interaction areas are superimposed and displayed in the interaction areas 1, 2, and 3 of the downstream page 2. The interaction object information of the second page, such as the object name and object identifier of the interaction object, is displayed on one side of the page image of the second page.

[0084] In some optional implementations, the page analysis method of the present disclosure further includes: in response to a selection operation on the first interaction area, displaying a page image of the second page and interaction object information of the first interaction area.

[0085] Optionally, the page image of the second page is a thumbnail.

[0086] It should be noted that, when the first interaction area is selected, the interaction object information of other interaction areas is not displayed.

[0087] The page analysis method provided in this embodiment only displays the interactive object information of the first interactive area after the first interactive area is selected. Therefore, the interactive object information of the first interactive area of ​​interest can be displayed emphatically to facilitate analysis of the information of the interactive objects interacting with the first interactive area.

[0088] For example, Figure 8As shown, taking the downstream page 2 as the second page as an example, if the switch control of the operation view in the mode switch control is selected, Figure 2 The downstream page 2 of the card view shown is switched to the operation view for display. Figure 8 As shown, if the interactive area 1 is selected, only the interactive object information of the interactive area 1 is displayed, for example, the information of the interactive object 1, the information of the interactive object 2, etc.

[0089] In some optional embodiments, the page analysis method of the present invention also includes: in response to a selection operation of a target interactive object in the interactive object information of the first interactive area, displaying an interaction description of the target interactive object corresponding to the second page, wherein the interaction description includes an interaction event and an interaction time corresponding to the interaction event.

[0090] It should be noted that, in addition to selecting the target interactive object from the interactive object information in the first interactive area, the target interactive object may also be selected from all interactive object information on the second page, and this is not limited here.

[0091] The page analysis method provided in this embodiment displays the interaction events of the target interaction object corresponding to the second page and the interaction time of the interaction events after the target interaction object is selected. Therefore, it is convenient to analyze the browsing behavior and operation behavior of the target interaction object in the second page.

[0092] In some optional embodiments, the page analysis method of the present invention also includes: at least one interaction trajectory line is also displayed in the page image of the second page, the number of interaction trajectory lines is determined based on the time interval between two adjacent interaction events, the interaction event corresponds to an interaction position in the page image of the second page, and the interaction trajectory line is used to represent the connection between the interaction positions.

[0093] It should be noted that if the time interval between two adjacent interaction events is less than the preset interval threshold, the interaction trajectory line of the two adjacent interaction events in the second page is constructed based on the interaction positions of the two adjacent interaction events in the second page. If the time interval between two adjacent interaction events is greater than or equal to the preset interval threshold, the interaction trajectory line of the two adjacent interaction events in the second page is not constructed.

[0094] The page analysis method provided in this embodiment displays the interaction trajectory line corresponding to the interaction event in the page image of the second page after the target interaction object is selected. Therefore, it is convenient to analyze the operation behavior flow of the target interaction object in the second page.

[0095] For example, Fig. 9As shown, taking the second page as downstream page 2 and the target interactive object as interactive object 1 as an example, the interactive description of interactive object 1 corresponding to downstream page 2 is displayed, for example, interactive object 1 likes the video in downstream page 2 at 09:00:50, collects the video in downstream page 2 at 09:00:51, clicks the search area in downstream page 2 at 09:01:10, slides the progress bar in downstream page 2 at 09:03:50, sends a bullet comment in the video in downstream page 2 at 09:04:30, and swipes up the video in downstream page 2 at 09:04:50. Among them, since the time interval between the interactive event of clicking the search area and the interactive event of sliding the progress bar is greater than the preset interval threshold, the interactive track lines between the like control, the collection control, and the search area are respectively displayed in the page image of downstream page 2, and the interactive track lines between the interactive positions of the progress bar, the bullet comment control, and the swiping video are displayed.

[0096] Furthermore, in the page analysis method disclosed in the present invention, the carrying behavior path of the canvas is used to support users to add downstream pages horizontally or vertically.

[0097] In some optional embodiments, at least one level of downstream pages is displayed in the analysis page, and the downstream pages of the same level are arranged and displayed in a preset direction (such as a vertical direction). The analysis page displays a first expansion control in the area corresponding to each level, and the first expansion control is used to trigger the display of other downstream pages that are not displayed at the level.

[0098] In some optional implementations, a corresponding area of ​​the downstream page displays a second expansion control, and the second expansion control is used to trigger the display of a downstream page of a next level below the downstream page.

[0099] As a specific application example, a target application is installed on an electronic device, and the target application is used to analyze pages. The user can enter the target analysis condition in the analysis condition area in the analysis page displayed by the target application to determine the first page to be analyzed. Then, the target application uses the page analysis method disclosed in the present invention to display the first page and the downstream pages of the first page. The user selects any of the pages as the second page, and uses the mode switching control of the second page to switch the view mode of the second page to display different types of analysis information of the second page through different view modes, so as to analyze the first page and its downstream pages from multiple dimensions.

[0100] In this embodiment, a page analysis device is also provided, which is used to implement the above-mentioned embodiments and preferred implementation modes, and the descriptions that have been made will not be repeated. As used below, the term "module" can be a combination of software and / or hardware that implements a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, the implementation of hardware, or a combination of software and hardware, is also possible and conceivable.

[0101] This embodiment provides a page analysis device, such as Fig.10 As shown, including:

[0102] The first interaction module 1001 is used to determine a target analysis condition and a first page that meets the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page;

[0103] The first display module 1002 is used to display the first page, the downstream pages of the first page and the link relationship between the pages in the display area of ​​the analysis page using the first view mode. The downstream page is determined based on the operation link of the first page. The first page and the downstream page both display the page analysis information of the corresponding page.

[0104] In some optional implementations, the page analysis device of the present disclosure further includes:

[0105] A page determination module, used to obtain a second page corresponding to the current interaction point in the analysis page, where the second page is one of the first page and a downstream page;

[0106] A second display module, used for displaying mode switching controls;

[0107] A view determination module, configured to determine a second view mode in response to an interactive operation on the mode switching control;

[0108] The view switching module is used to switch the second page to a second view mode for display.

[0109] In some optional embodiments, the second viewing mode includes a picture view, the second page is displayed in the form of the first picture, the page analysis information includes the interactive analysis results of each functional area in the second page, the second page displays a page picture of the second page, and the page analysis information of the second page is superimposed and displayed on the functional area corresponding to the page picture.

[0110] In some optional embodiments, the second viewing mode includes a trend view, the page analysis information includes indicator trend information of at least one first analysis indicator, the second page is represented in the form of a second picture, and the second page displays indicator trend information of at least one first analysis indicator.

[0111] In some optional embodiments, the second viewing mode includes a card view, the second page is represented in the form of a card, the page analysis information includes the analysis result of at least one second analysis indicator, and the second page displays the analysis result of at least one second analysis indicator and a page image of the second page.

[0112] In some optional embodiments, the second view mode includes an operation view, the second page displays a page image of the second page and interactive object information of the second page, the interactive area of ​​the page image is superimposed with interactive analysis results of the interactive area, and the page analysis information includes interactive object information and interactive analysis results of the interactive area.

[0113] In some optional implementations, the page analysis device of the present disclosure further includes:

[0114] The information display module is used to display the page image of the second page and the interactive object information of the first interactive area in response to the selection operation on the first interactive area.

[0115] In some optional implementations, the page analysis device of the present disclosure further includes:

[0116] The description display module is used to respond to the selection operation of the target interactive object in the interactive object information of the first interactive area, and display the interaction description of the target interactive object corresponding to the second page, wherein the interaction description includes the interaction event and the interaction time corresponding to the interaction event.

[0117] In some optional implementations, the page analysis device of the present disclosure further includes:

[0118] The trajectory display module is used to display at least one interactive trajectory line in the page image of the second page. The number of interactive trajectory lines is determined based on the time interval between two adjacent interactive events. The interactive event corresponds to an interactive position in the page image of the second page. The interactive trajectory line is used to represent the connection between the interactive positions.

[0119] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0120] The page analysis device in this embodiment is presented in the form of a functional unit, where the unit refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that executes one or more software or fixed programs, and / or other devices that can provide the above functions.

[0121] The present disclosure also provides an electronic device having the above Fig.10 The page analysis device shown.

[0122] See also Fig.11 , Fig.11 is a structural block diagram of an electronic device provided by an optional embodiment of the present disclosure, such as Fig.11 As shown, the electronic device includes: one or more processors 1101, memory 1102, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. Various components are connected to each other using different buses for communication, and can be installed on a common mainboard or installed in other ways as needed. The processor can process instructions executed in the electronic device, including instructions stored in or on the memory to display the graphical information of the GUI on an external input / output device (such as a display device coupled to the interface). In some optional embodiments, if necessary, multiple processors and / or multiple buses can be used together with multiple memories and multiple memories. Similarly, multiple electronic devices can be connected, and each device provides some necessary operations (for example, as a server array, a group of blade servers, or a multi-processor system). Fig.11 A processor 1101 is taken as an example.

[0123] The processor 1101 may be a central processing unit, a network processor or a combination thereof. The processor 1101 may further include a hardware chip. The hardware chip may be a dedicated integrated circuit, a programmable logic device or a combination thereof. The programmable logic device may be a complex programmable logic device, a field programmable logic gate array, a general purpose array logic or any combination thereof.

[0124] The memory 1102 stores instructions executable by at least one processor 1101, so as to enable at least one processor 1101 to implement the method shown in the above embodiment.

[0125] The memory 1102 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 1102 may include a high-speed random access memory, and may also include a non-transient memory, such as at least one disk storage device, a flash memory device, or other non-transient solid-state storage device. In some optional embodiments, the memory 1102 may optionally include a memory remotely arranged relative to the processor 1101, and these remote memories may be connected to the electronic device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0126] The memory 1102 may include a volatile memory, such as a random access memory; the memory may also include a non-volatile memory, such as a flash memory, a hard disk or a solid state drive; the memory 1102 may also include a combination of the above types of memory.

[0127] The electronic device also includes an input device 1103 and an output device 1104. The processor 1101, the memory 1102, the input device 1103 and the output device 1104 may be connected via a bus or other means. Fig.11 The example of connecting through bus is taken in the following.

[0128] The input device 1103 can receive input digital or character information, and generate key signal input related to the user settings and function control of the electronic device, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, an indicator rod, one or more mouse buttons, a trackball, a joystick, etc. The output device 1104 may include a display device, an auxiliary lighting device (e.g., an LED) and a tactile feedback device (e.g., a vibration motor), etc. The above-mentioned display device includes but is not limited to a liquid crystal display, a light emitting diode, a display and a plasma display. In some optional embodiments, the display device can be a touch screen.

[0129] The embodiments of the present disclosure also provide a computer-readable storage medium. The above-mentioned method according to the embodiments of the present disclosure can be implemented in hardware, firmware, or can be implemented as a computer code that can be recorded in a storage medium, or can be implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and will be stored in a local storage medium and downloaded through a network, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state drive, etc.; further, the storage medium can also include a combination of the above-mentioned types of memory. It can be understood that a computer, a processor, a microprocessor controller, or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor, or hardware, the method shown in the above embodiment is implemented.

[0130] A part of the present disclosure may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present disclosure through the operation of the computer. Those skilled in the art should understand that the existence of computer program instructions in computer-readable media includes, but is not limited to, source files, executable files, installation package files, etc., and accordingly, the way in which computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium accessible to the computer.

[0131] Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A page analysis method, characterized in that: The method comprises: In response to an interactive operation on an analysis condition area in an analysis page, determining a target analysis condition and a first page that meets the target analysis condition; In the display area of ​​the analysis page, a first view mode is used to display the first page, the downstream page of the first page, and the link relationship between the pages. The downstream page is determined based on the operation link of the first page. The first page and the downstream page both display page analysis information of the corresponding page.

2. The method according to claim 1, characterized in that The method further comprises: Acquire a second page corresponding to the current interaction point in the analysis page, where the second page is one of the first page and the downstream page; Display mode switching controls; In response to an interactive operation on the mode switching control, determining a second view mode; The second page is switched to the second view mode for display.

3. The method according to claim 2, characterized in that The second viewing mode includes a picture view, the second page is displayed in the form of a first picture, the page analysis information includes interactive analysis results of each functional area in the second page, the second page displays a page picture of the second page, and the page analysis information of the second page is superimposed and displayed in the functional area corresponding to the page picture.

4. The method according to claim 2, characterized in that: The second viewing mode includes a trend view, the page analysis information includes indicator trend information of at least one first analysis indicator, the second page is represented in a second picture form, and the second page displays the indicator trend information of the at least one first analysis indicator.

5. The method according to claim 2, characterized in that: The second viewing mode includes a card view, the second page is represented in the form of a card, the page analysis information includes an analysis result of at least one second analysis indicator, and the second page displays the analysis result of the at least one second analysis indicator and a page image of the second page.

6. The method according to claim 2, characterized in that The second viewing mode includes an operation view, the second page displays a page image of the second page and interactive object information of the second page, the interactive area of ​​the page image is superimposed with an interactive analysis result of the interactive area, and the page analysis information includes the interactive object information and the interactive analysis result of the interactive area.

7. The method according to claim 6, characterized in that The method further comprises: In response to a selection operation on the first interactive area, a page image of the second page and interactive object information of the first interactive area are displayed.

8. The method according to claim 7, characterized in that The method further comprises: In response to a selection operation on a target interactive object in the interactive object information of the first interactive area, an interaction description of the target interactive object corresponding to the second page is displayed, wherein the interaction description includes an interaction event and an interaction time corresponding to the interaction event.

9. The method according to claim 8, characterized in that The method further comprises: At least one interaction trajectory line is also displayed in the page image of the second page. The number of the interaction trajectory lines is determined based on the time interval between two adjacent interaction events. The interaction events correspond to interaction positions in the page image of the second page. The interaction trajectory lines are used to represent the connection lines between the interaction positions.

10. A page analysis device, characterized in that: The device comprises: A first interaction module, configured to determine a target analysis condition and a first page satisfying the target analysis condition in response to an interaction operation on an analysis condition area in an analysis page; The first display module is used to display the first page, the downstream page of the first page and the link relationship between the pages in the display area of ​​the analysis page using the first view mode, the downstream page is determined based on the operation link of the first page, and the first page and the downstream page both display the page analysis information of the corresponding page.

11. An electronic device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the page analysis method according to any one of claims 1 to 9 by executing the computer instructions.

12. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the page analysis method according to any one of claims 1 to 9.

13. A computer program product, characterized in that The method comprises computer instructions for causing a computer to execute the page analysis method according to any one of claims 1 to 9.

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