Public welfare information propaganda method, system, medium and equipment

Abstract

The invention discloses a public welfare information propaganda method and system, a medium and equipment, and the method comprises a public welfare propaganda terminal, and comprises the following steps: a voice prompt step: detecting passing people, and sending an inquiry prompt about whether to watch; a face recognition step: carrying out face recognition and recording on people who stop for watching; a playing and interaction step: playing the public welfare video which is not watched by the current person and carrying out interaction; a recording and storage step: recording a watching record and an interaction result of the current user, and uploading to the cloud for storage; according to the method, the public welfare propaganda content which is not watched is accurately pushed through face recognition and user historical records, the pertinence and attraction of the content are improved, and by analyzing user expressions and adjusting a content pushing strategy in real time, user disgusting is avoided, and the propaganda effect is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of self-service terminals, and particularly to a method, system, medium and device for public welfare information publicity. Background Art

[0002] With the increasing attention of society to public welfare publicity, traditional public welfare publicity methods (such as posters, broadcasts, etc.) have exposed defects such as insufficient interactivity, single content, and inability to achieve precise push. Current public welfare publicity terminals are often limited to passively playing preset content and cannot provide personalized recommendations based on users' interests and historical behaviors, which restricts the improvement of publicity effects.

[0003] In addition, the current publicity terminals lack effective user interaction and data recording mechanisms, making it difficult to conduct precise quantitative analysis of publicity effects. Therefore, there is an urgent need to develop an intelligent public welfare information publicity terminal that can dynamically push content based on user characteristics and behaviors and record users' interaction data, thereby significantly improving the effectiveness of public welfare publicity. Summary of the Invention

[0004] The technical problem solved by the present invention is to provide an intelligent, efficient and user-friendly method for public welfare information publicity.

[0005] The technical solution adopted by the present invention to solve its technical problem is: a method for public welfare information publicity, including a public welfare publicity terminal, and the steps are as follows:

[0006] Voice prompt step: Detect passing-by personnel and issue an inquiry prompt on whether to watch.

[0007] Face recognition step: Perform face recognition on the personnel who stop to watch and record.

[0008] Playback and interaction step: Play public welfare videos that the current personnel have not watched and conduct interactions.

[0009] Recording and storage step: Record the viewing records and interaction results of the current user and upload them to the cloud for storage.

[0010] Sleep step: After the personnel leave, the public welfare publicity terminal enters the sleep mode.

[0011] Furthermore: In the voice prompt step, when detecting passing-by personnel and issuing an inquiry prompt on whether to watch, specifically:

[0012] After the proximity sensor detects that a person is approaching, a voice prompt on whether to watch is issued, and the triggering range of the proximity sensor is less than 1 meter.

[0013] After the personnel receive the voice prompt, they make a feedback by voice or gesture.

[0014] Furthermore, in the face recognition step, face recognition is performed on the people who stop to watch and recorded. Specifically:

[0015] When the user performs face recognition for the first time, the face recognition device records the face and stores it in the background.

[0016] When the user is not performing face recognition for the first time, the face recognition device compares the scanned face data with the data stored in the background, calls out the viewing record of the current user, and analyzes the current emotional state of the user at the same time.

[0017] Furthermore, in the playing and interaction step, according to the viewing record and the emotional state of the current person, a public welfare video that the current person has not watched is played and interaction is carried out. Specifically: According to the viewing record of the current user, a public welfare segment that the current user has not watched is played, and interactive questions are asked.

[0018] Furthermore, when playing a public welfare segment that the current user has not watched, the selected public welfare segment is preferably the latest updated public welfare segment.

[0019] Furthermore, in the recording and storage step, the viewing record and interaction result of the current user are recorded and uploaded to the cloud for storage. Specifically:

[0020] Record the viewing time, viewing content and interaction structure of the current user, and synchronously update the viewing record of the user in the cloud.

[0021] The present invention also discloses a public welfare information publicity system, including the above-mentioned public welfare information publicity method, including a voice prompt module, a face recognition module, a playing and interaction module, a recording and storage module, and a sleep module;

[0022] The voice prompt module is used to detect passers-by and issue an inquiry prompt of whether to watch.

[0023] The face recognition module is used to perform face recognition on the people who stop to watch and record.

[0024] The playing and interaction module is used to play a public welfare video that the current person has not watched and carry out interaction.

[0025] The recording and storage module is used to record the viewing record and interaction result of the current user and upload them to the cloud for storage.

[0026] The sleep module is used to make the public welfare publicity terminal enter the sleep mode after people leave.

[0027] Furthermore, it further includes a solar power supply module, which is connected to the public welfare promotion terminal and is used to supply power to the public welfare promotion terminal.

[0028] The present invention also discloses a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the above-mentioned public welfare information promotion method are realized.

[0029] The present invention also discloses a computer device, including a processor, a communication interface, a memory, and a communication bus. Among them, the processor, the communication interface, and the memory complete mutual communication through the communication bus; wherein:

[0030] The memory is used to store a computer program;

[0031] The processor is used to execute the steps of the above-mentioned public welfare information promotion method by running the program stored on the memory.

[0032] The beneficial effects of the present invention are:

[0033] 1. Through face recognition and user history records, accurately push the unviewed public welfare promotion content, improve the pertinence and attractiveness of the content, and analyze the user's expression to adjust the content push strategy in real time, avoid user disgust, and improve the promotion effect.

[0034] 2. Through interactive forms such as Q&A and small games, increase the user's sense of participation and improve the acceptance of the promotion information.

[0035] 3. Record data such as the user's viewing time, interaction results, and emotional feedback, providing a quantitative basis for the evaluation of the public welfare promotion effect.

[0036] 4. Adopt low-power hardware and sleep mode to reduce energy consumption. BRIEF DESCRIPTION OF THE DRAWINGS

[0037] Figure 1 It is a schematic flow chart of the public welfare information promotion method according to the embodiment of the present application.

[0038] Figure 2 It is a schematic framework diagram of the public welfare information promotion system according to the embodiment of the present application. DETAILED DESCRIPTION OF THE EMBODIMENTS

[0039] In order to make the above-mentioned objects, features, and advantages of the present invention more obvious and understandable, the following detailed description of the specific embodiments of the present invention will be made in conjunction with the accompanying drawings.

[0040] As Figure 1 shown, the embodiment of the present application discloses a public welfare information promotion method, including a public welfare promotion terminal, and the steps are as follows:

[0041] Voice prompt step: Detect passers-by and issue a query prompt asking whether to watch.

[0042] Face recognition step: Perform face recognition on the people who stop to watch and record them.

[0043] Playback and interaction step: Play public welfare videos that the current person has not watched and conduct interactions.

[0044] Recording and storage step: Record the viewing records and interaction results of the current user and upload them to the cloud for storage.

[0045] Sleep step: After the people leave, the public welfare promotion terminal enters the sleep mode.

[0046] This method not only improves the effect of public welfare promotion and the user experience, but also realizes efficient management and sustainable development through data-driven optimization and energy-saving and environmental protection design. At the same time, its advantages in social value, economic benefits and technological innovation make it an important innovative tool in the field of public welfare promotion.

[0047] In this embodiment, in the voice prompt step, when detecting passers-by and issuing a query prompt asking whether to watch, specifically:

[0048] After the proximity sensor detects that a person is approaching, it issues a voice prompt asking whether to watch. The triggering range of the proximity sensor is less than 1 meter.

[0049] After the person receives the voice prompt, they make a feedback by voice or gesture.

[0050] Specifically, when a person enters the detection range of the proximity sensor, the proximity sensor receives the detection signal, and the voice device issues a gentle voice prompt asking the passing person whether they are willing to watch the public welfare promotion content. In order not to disturb the surrounding environment and people, the volume and speed of this voice prompt are carefully designed to ensure that it can attract attention without causing noise pollution. If the person chooses to watch, they can confirm by a simple voice reply or gesture, such as saying "yes" or raising their hand, and the system then enters the next face recognition process.

[0051] The above design can provide a convenient and user-friendly interaction experience, making public welfare promotion closer to the public and enhancing the information transmission effect.

[0052] In this embodiment, in the face recognition step, when performing face recognition on the people who stop to watch and record them, specifically:

[0053] When the user performs face recognition for the first time, the face recognition device records the face and stores it in the background.

[0054] When the user is not performing face recognition for the first time, the face recognition device compares the scanned face data with the data stored in the background, calls out the viewing records of the current user, and simultaneously analyzes the current emotional state of the user.

[0055] Specifically, the face recognition device adopts a high-precision face recognition algorithm, which can quickly and accurately identify the facial features of the user. When the user is recognized, the system will immediately call out the viewing records of the user and recommend unviewed public welfare videos according to the user's viewing history. At the same time, the system will also analyze the emotional state of the user, such as whether the user shows emotions such as interest, confusion or fatigue, so as to adjust the content and method of playback to better attract the user's attention and improve the publicity effect.

[0056] In this embodiment, in the playback and interaction step, according to the viewing records and the emotional state of the current person, play the public welfare videos that the current person has not viewed and conduct interactions. Specifically: play the public welfare clips that the current user has not viewed according to the viewing records of the current user, and conduct interactive questions.

[0057] Specifically, the system will intelligently select the most suitable public welfare video for playback according to the user's viewing history and current emotional state. For example, if the user has watched videos about environmental protection before but has never been exposed to the theme of animal protection, the system will give priority to recommending relevant animal protection public welfare videos. During the playback process, the system will timely ask interactive questions, such as "Do you know what the biggest threat this animal faces?" or "What would you like to do to protect this animal?" and other questions to guide the user to think and participate. This interactive form can not only increase the user's sense of participation, but also deepen their understanding and memory of public welfare information. At the same time, the system will also adjust the subsequent recommended content in real time according to the user's answer situation to ensure the diversity and pertinence of the information.

[0058] In this embodiment, when playing the public welfare clips that the current user has not viewed, the selected public welfare clips are preferably the latest updated public welfare clips.

[0059] The above method can ensure that users always receive the latest and most relevant public welfare information, maintaining the freshness and timeliness of the publicity content. In addition, giving priority to playing the latest updated public welfare clips can also arouse the curiosity of users and increase the possibility of their viewing and interaction, further improving the publicity effect.

[0060] In this embodiment, in the recording and storage step, record the viewing records and interaction results of the current user and upload them to the cloud for storage. Specifically:

[0061] Record the viewing time, viewing content and interaction results of the current user, and synchronously update this information to the cloud server.

[0062] Specifically, since the cloud server can not only achieve long-term data storage and efficient management, but also support data sharing and analysis across multiple terminals. Through cloud storage, public welfare organizations can access and analyze users' viewing data and interaction results at any time and place, thereby evaluating the publicity effect and optimizing the publicity strategy. At the same time, cloud storage also has data backup and recovery functions to ensure data security and reliability.

[0063] The following is a specific embodiment of this method:

[0064] Usage scenario: Intelligent public welfare information promotion terminal in the waiting hall of a railway station

[0065] The steps are as follows:

[0066] Step 1: Passenger approach:

[0067] The infrared sensor detects the approach of a passenger (within 1 meter), triggering the system to wake up.

[0068] The speaker plays a voice prompt: "Hello, would you like to view public welfare publicity information?"

[0069] Step 2: Passenger stops:

[0070] After the passenger stops, the camera captures a face image.

[0071] The system performs face recognition and emotion analysis:

[0072] If it is a new user, create a new record.

[0073] If it is an old user, read the historical record.

[0074] Analyze the passenger's expression (such as happy, neutral, disgusted).

[0075] Step 3: Content push:

[0076] According to the passenger's historical record and emotional state, push unviewed public welfare videos.

[0077] For example: If the passenger has not watched a traffic safety video before and has a neutral expression, push a traffic safety video.

[0078] If the passenger shows interest (such as happy), extend the playing time or recommend relevant content.

[0079] Step 4: Play and interaction:

[0080] The display screen plays a public welfare video (such as a traffic safety promotional video).

[0081] After the video ends, an interactive question pops up: "Do you want to abide by traffic rules?"

[0082] The passenger selects an answer (such as "yes" or "no") through the touch screen.

[0083] Step Five: The system records the interaction result.

[0084] Data recording and updating:

[0085] Record the passenger's viewing time, content, and interaction result.

[0086] Update the passenger's history record to ensure the next new content push.

[0087] Step Six: System hibernation:

[0088] After the passenger leaves, the system enters the low-power mode and waits for the next trigger.

[0089] The present invention also discloses a public welfare information promotion system, including the above-mentioned public welfare information promotion method, including a voice prompt module, a face recognition module, a playback and interaction module, a recording and storage module, and a hibernation module;

[0090] The voice prompt module is used to detect passers-by and issue an inquiry prompt on whether to watch.

[0091] The face recognition module is used to perform face recognition and record the people who stop to watch.

[0092] The playback and interaction module is used to play public welfare videos that the current person has not watched and conduct interactions.

[0093] The recording and storage module is used to record the viewing records and interaction results of the current user and upload them to the cloud for storage.

[0094] The hibernation module is used to make the public welfare promotion terminal enter the hibernation mode after people leave.

[0095] Specifically, it further includes a solar power supply module, the solar power supply module is connected to the public welfare promotion terminal, and the solar power supply module is used to supply power to the public welfare promotion terminal.

[0096] In this structure, through the use of the solar power supply module, not only the self-sufficiency ability of the device is improved, the dependence on the traditional power grid is reduced, but also it helps to reduce carbon emissions and achieve green public welfare promotion.

[0097] The present invention also discloses a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the above-mentioned public welfare information promotion method are implemented.

[0098] In addition, the computer-readable storage medium of this embodiment may adopt any combination of one or more readable storage media. Among them, the readable storage medium includes systems, devices or components of electricity, light, electromagnetism, infrared rays or semiconductors, or any combination of the above.

[0099] The present invention also discloses a computer device, including a processor, a communication interface, a memory and a communication bus. Among them, the processor, the communication interface, and the memory complete mutual communication through the communication bus; where:

[0100] The memory is used to store a computer program;

[0101] The processor is used to execute the steps of the above-mentioned public welfare information promotion method by running the program stored on the memory.

[0102] As an implementation manner of the present invention, the communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus or an Extended Industry Standard Architecture (EISA) bus, etc. This communication bus can be divided into an address bus, a data bus, a control bus, etc.

[0103] As an implementation manner of the present invention, the communication interface is used for communication between the above terminal and other devices.

[0104] As an implementation manner of the present invention, the memory may include a Random Access Memory (RAM), and may also include a non-volatile memory, such as at least one disk memory. Optionally, the memory may also be at least one storage device located far from the aforementioned processor.

[0105] As an implementation manner of the present invention, the above-mentioned processor may be a general-purpose processor, including a Central Processing Unit (CPU), a Network Processor (NP), etc.; it may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field-Programmable Gate Array (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

[0106] Different from the prior art, this method accurately pushes unviewed public welfare publicity content through face recognition and user historical records, improves the pertinence and attractiveness of the content, and adjusts the content push strategy in real time by analyzing user expressions to avoid user disgust and enhance the publicity effect.

[0107] The specific embodiments described above further elaborate on the purpose, technical solutions, and beneficial effects of the present invention. It should be understood that the above are only specific embodiments of the present invention and are not intended to limit the present invention. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.

Claims

1. A method for promoting public welfare information, characterized in that: Including public welfare propaganda terminal, the steps are: Voice prompting step: detect the people passing by and ask them whether they want to watch; Face recognition steps: recognize and record the faces of people who stop to watch; Play and interact steps: Play public welfare videos that the current user has not watched and interact with them; Recording and storage steps: record the current user's viewing history, interaction results and upload them to cloud storage; Sleeping steps: After the personnel leave, the public welfare propaganda terminal enters the sleeping mode.

2. The method for public welfare information promotion as claimed in claim 1, characterized in that: In the voice prompting step, the passers-by are detected and a query prompt is issued to ask whether they want to watch, specifically: When the proximity sensor detects a person approaching, it issues a voice prompt asking whether to watch the video. The trigger range of the proximity sensor is less than 1 meter. After receiving the voice prompt, the personnel give feedback through voice or gesture.

3. The method for public welfare information promotion as claimed in claim 1, characterized in that: In the face recognition step, the faces of people who stop to watch are recognized and recorded, specifically: When the user performs face recognition for the first time, the face recognition device records the face and stores it in the background; When this user is not performing face recognition for the first time, the face recognition device compares the scanned face data with the data stored in the background, calls out the viewing history of the current user, and simultaneously analyzes the current emotional state of the user.

4. The method for public welfare information promotion as claimed in claim 1, characterized in that: In the playing and interaction step, a public welfare video that the current person has not watched is played and interaction is performed based on the viewing record and the current person's emotional state. Specifically, a public welfare clip that the current user has not watched is played based on the current user's viewing record, and interactive questions are performed.

5. The method for public welfare information promotion as claimed in claim 4, characterized in that: When playing a public welfare clip that the current user has not watched, the selected public welfare clip is preferentially the most recently updated public welfare clip.

6. The method for public welfare information promotion as claimed in claim 1, characterized in that: In the recording and storage step, the current user's viewing history and interaction results are recorded and uploaded to the cloud storage, specifically: Record the current user's viewing time, viewing content, and interaction structure, and synchronously update the user's viewing history in the cloud.

7. A public welfare information publicity system, comprising the public welfare information publicity method according to any one of claims 1 to 6, characterized in that: It includes voice prompt module, face recognition module, play and interaction module, record and storage module and sleep module; The voice prompt module is used to detect passers-by and issue a prompt to ask whether they want to watch; The face recognition module is used to recognize and record the faces of people who stop to watch; The playback and interaction module is used to play public welfare videos that the current user has not watched and interact with them; The recording and storage module is used to record the current user's viewing history, interaction results and upload them to the cloud storage; The sleep module is used to put the public welfare propaganda terminal into sleep mode after a person leaves.

8. The public welfare information publicity system according to claim 7, characterized in that: It also includes a solar power supply module, which is connected to the public welfare propaganda terminal and is used to supply power to the public welfare propaganda terminal.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, and when the computer program is executed by the processor, the steps of the public welfare information promotion method described in any one of claims 1 to 6 are implemented.

10. A computer device, characterized in that: It includes a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other through the communication bus; wherein: The memory is used to store computer programs; The processor is used to execute the steps of the public welfare information promotion method described in any one of claims 1 to 6 by running the program stored in the memory.

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