Activity coupon issuing method and system, intelligent terminal and storage medium

Abstract

The invention relates to an activity coupon issuing method and system, an intelligent terminal and a storage medium, and the method comprises the steps: receiving consumption content information which comprises time information, store information, member information, payment information and commodity information; searching whether a marketing activity matched with time corresponding to the time information and a store corresponding to the store information exists or not according to the consumption content information; if yes, judging whether the member information accords with a preset member type or not; if yes, whether the number of the activity coupons meets a preset number rule or not is judged; if yes, judging whether the payment information accords with a preset payment type or not; if yes, commodity information conforming to the marketing activity is recorded, and target commodity information is obtained; obtaining to-be-issued activity coupon information according to the target commodity information; and calling the member system to push an activity coupon corresponding to the to-be-issued activity coupon information to the user side. The method and the device have the effect of accurately issuing the activity coupons to the target customer group so as to improve the user stickiness.

Description

Technical Field

[0001] The present application relates to the technical field of activity ticket issuance, and in particular to an activity ticket issuance method, system, intelligent terminal and storage medium. Background Art

[0002] An activity voucher is an electronic voucher that provides users with discounts or benefits. Common forms include coupons for full discounts, discount coupons, gift coupons, cash coupons, etc. Activity vouchers usually have restrictions such as usage thresholds, validity periods, applicable product ranges, and applicable stores. Currently, more and more platforms are attracting users to consume by issuing activity vouchers.

[0003] In the existing retail formats, there is often a marketing activity called "consumption coupons". The specific practice of this marketing activity is to issue a coupon to members after the user completes an order. The use of this coupon usually has certain restrictions, such as high usage threshold, small range of applicable goods and short validity period, which makes users often feel confused or hesitant when obtaining the coupon, resulting in the coupon failing to successfully promote consumption conversion.

[0004] With respect to the above-mentioned related technologies, the existing method of distributing activity coupons has the problem of a single distribution strategy, which leads to inaccurate user matching and makes it difficult to effectively cover the target customer group. Summary of the invention

[0005] In order to accurately distribute activity coupons to target customers and improve user stickiness, the present application provides an activity coupon distribution method, system, smart terminal and storage medium.

[0006] In the first aspect, the present application provides a method for issuing activity coupons, which adopts the following technical solution: A method for issuing activity coupons, comprising: Receiving consumption content information, wherein the consumption content information includes time information, store information, member information, payment information, and product information; According to the consumption content information, searching whether there is a marketing activity that matches the time corresponding to the time information and the store corresponding to the store information; If it exists, determine whether the member information meets the preset member type; If yes, then determine whether the quantity of the activity coupons meets the preset quantity rules; If yes, determine whether the payment information meets the preset payment type; If yes, then record the product information that is yes to the marketing activity and obtain the target product information; Acquire information of activity coupons to be issued according to the target product information; The member system is called to push the activity coupons corresponding to the activity coupon information to be issued to the user terminal.

[0007] By adopting the above technical solution, after receiving the consumption content information, if there is a marketing activity that matches the time corresponding to the time information in the consumption information and the store corresponding to the store information, and if the member information is a preset member type, the number of activity coupons meets the preset quantity rules, and the payment information meets the preset payment type, the server will record the goods that meet the marketing activity, obtain the product information, and obtain the corresponding activity coupon information to be issued based on the product information. Finally, the server will push the activity coupons corresponding to the activity coupon information to be issued to the user end, so as to accurately issue activity coupons to the target customer group, which will help improve user stickiness and increase product sales.

[0008] Optionally, the step of acquiring information of activity coupons to be issued according to the target product information includes: Get user portraits; Acquire product category information based on the user portrait and historical consumption content information; Acquire the product of interest according to the product category information and the target product information; The information of the activity coupons to be issued is determined according to the merchandise of interest.

[0009] By adopting the above technical solution, by obtaining user portraits, and inferring the commodity category information that the user may be interested in based on the user portraits and historical consumption content information, and then inferring the commodities that the user may be interested in based on the commodity category information and target commodity information to obtain the commodities of interest, and finally determining the information of the activity coupons to be issued based on the commodities of interest, it is helpful to improve the accuracy of the push of activity coupons.

[0010] Optionally, the step of determining the information of the activity coupons to be issued according to the products of interest includes: Filter stores with products of interest to get target stores; Obtaining the amount of activity coupons to be issued according to the sales ratio of the interest products corresponding to different brands in the target store; Calculating the price of the interest product after using the activity coupon to be issued to obtain a price after coupon issuance; Obtain comprehensive scores of the products of interest corresponding to different brands; Obtain a comprehensive brand ranking according to the comprehensive score and the post-coupon price; The information of the to-be-issued activity coupons with a preset number of activity coupons is determined according to the comprehensive brand ranking.

[0011] By adopting the above technical solution, the amount of activity coupons to be issued is set in the target store according to the sales ratio of the interest goods corresponding to different brands, and the price of the interest goods after using the activity coupons to be issued is calculated to obtain the post-coupon price, and the comprehensive brand ranking is obtained based on the post-coupon price and the comprehensive score. Finally, the information of the activity coupons to be issued is determined based on the comprehensive brand ranking, which helps to make the information of the activity coupons to be issued more consistent with the interest goods, thereby helping to increase the probability of the activity coupons being used.

[0012] Optionally, increase the display frequency of the event coupon to the preset display frequency; Determine whether the activity voucher has been used within the activity voucher period; If not, obtain the user's historical search records and historical browsing records; Acquire the intended product according to the historical search record and the historical browsing record; In the case that the intended product matches the product corresponding to the marketing activity, an activity coupon corresponding to the intended product is pushed to the user terminal.

[0013] By adopting the above technical solution, on the one hand, by increasing the display frequency of the activity coupons, the probability of the activity coupons being used is increased, thereby increasing the sales of goods. On the other hand, when the activity coupons are not used, the user's intended goods can be obtained based on the user's historical search records and historical browsing records. When the intended goods match the goods corresponding to the marketing activities, the intended activity coupons corresponding to the intended goods are pushed to the user. This helps to promote user consumption and increase sales of goods.

[0014] Optionally, a refresh rate of the product display page in the previous period is obtained to obtain a first refresh rate; Obtain the refresh rate of the product display page in the previous period to obtain a first refresh rate; Obtaining a refresh rate of the product display page in the current period to obtain a second refresh rate; determining whether the second refresh rate is less than the first refresh rate; If yes, determine whether the current stay time on the product display page is greater than the preset stay time; If yes, obtain all products on the current product display page and get the products to be pushed; Obtaining potential products of interest from the products to be pushed according to a preset push method; The items of interest are updated according to the potential items of interest.

[0015] By adopting the above technical solution, during the refresh process of the product display page on the user side, if the refresh rate of the product display page is reduced and the stay time of the current product display page is greater than the preset stay time, it means that there may be products that the user is interested in in the current product display page. Therefore, all the products in the current product display page are obtained and the potential interest products that the user is interested in can be obtained through the preset push method. After that, the interest products are updated according to the potential interest products, so that the activity coupons corresponding to the products of interest to the user can be pushed to the user side in the subsequent steps.

[0016] Optionally, in the i-th round of product push, the products to be pushed are grouped to obtain a plurality of product groups, where i is a positive integer with an initial value of 1; Pushing several groups of the product groups to the product display page respectively, and each group of the product groups is displayed on the product display page at a different time period; Determine the target product group according to the length of stay of each product group; Using the target product group to update the products to be pushed; Update i to i+1, and repeat the above four steps until the number of products in the target product group is less than the preset number threshold, and obtain the potential interest product.

[0017] By adopting the above technical solution, the products to be pushed are grouped, and several grouped product groups are pushed to the product display page respectively, and the target product group is determined according to the length of time the product group stays on the product display page. Then, the target product group is used to update the products to be pushed. After multiple iterations, the number of products in the target product group is less than the preset quantity threshold. At this time, the products in the target product group are products that the user may be interested in, which helps to more accurately obtain the products that the user may be interested in.

[0018] Optionally, in response to receiving product page exit information sent by the user terminal, obtaining a historical browsing page, wherein the product page exit information is generated when the user terminal detects exiting a product page, and the product page includes a detail page, an evaluation page, and a selection page; In the case where the historical browsing page does not include the selected page, determining whether the historical browsing page includes the evaluation page; If so, push similar products with a greater than preset comprehensive score on the product display page; In the case where the historical browsing page includes the selected page, marking the product corresponding to the product page to obtain the pre-ordered product; Receive page update information sent by the user; Determining whether the page corresponding to the page update information is the product page of the pre-ordered product or the product page of the same category as the pre-ordered product; If so, determining whether the product on the product page is eligible for the marketing campaign; If so, push the activity coupon corresponding to the pre-ordered product on the product page.

[0019] By adopting the above technical solution, after the user terminal enters the product page, and when the historical browsing page includes a selection page, it means that the user may not be able to accept the price of the product, so the product is first marked as a pre-order product. If in the future, the user terminal enters the product page corresponding to the pre-order product or the product page of the same type as the pre-order product again, it means that the user has a strong desire to buy the pre-order product. Therefore, when the pre-order product meets the marketing activities, the activity coupons corresponding to the pre-order product are pushed on the product display page to increase the probability of users purchasing the product and increase product sales.

[0020] In the second aspect, the present application provides an activity voucher distribution system, which adopts the following technical solution: An activity voucher distribution system, comprising: The acquisition module is used to obtain consumption content information, marketing activities, user portraits, refresh rates, product page exit information, historical browsing pages, and page update information; A memory, used to store a program of the activity ticket issuing method; The program in the memory can be loaded and executed by the processor to implement the activity ticket issuing method.

[0021] By adopting the above technical solution, after receiving the consumption content information, if there is a marketing activity that matches the time corresponding to the time information in the consumption information and the store corresponding to the store information, and if the member information is a preset member type, the number of activity coupons meets the preset quantity rules, and the payment information meets the preset payment type, the server will record the goods that meet the marketing activity, obtain the product information, and obtain the corresponding activity coupon information to be issued based on the product information. Finally, the server will push the activity coupons corresponding to the activity coupon information to be issued to the user end, so as to accurately issue activity coupons to the target customer group, which will help improve user stickiness and increase product sales.

[0022] In a third aspect, the present application provides a smart terminal, which adopts the following technical solution: An intelligent terminal comprises a memory and a processor, wherein the memory stores a computer program which can be loaded by the processor and execute any one of the above-mentioned methods.

[0023] In a fourth aspect, the present application provides a computer storage medium capable of storing corresponding programs, which is convenient for accurately distributing activity coupons to target customer groups to improve user stickiness, and adopts the following technical solutions: A computer-readable storage medium stores a computer program that can be loaded by a processor and execute any of the above-mentioned activity ticket issuance methods.

[0024] In summary, the present application includes at least one of the following beneficial technical effects: 1. After receiving the consumption content information, if there is a marketing activity matching the time corresponding to the time information in the consumption information and the store corresponding to the store information, and if the member information is the preset member type, the number of activity coupons meets the preset number rules, and the payment information meets the preset payment type, the server records the products that meet the marketing activity, obtains the product information, and obtains the corresponding activity coupon information to be issued based on the product information, and finally pushes the activity coupons corresponding to the activity coupon information to be issued to the user end, so as to accurately issue activity coupons to the target customer group, which helps to improve user stickiness and thus increase product sales; 2. Obtain user portraits, and infer the product category information that the user may be interested in based on the user portraits and historical consumption content information, and then infer the products that the user may be interested in based on the product category information and target product information to obtain the products of interest, and finally determine the information of the activity coupons to be issued based on the products of interest. This helps to improve the accuracy of the push of activity coupons; 3. By grouping the products to be pushed, and pushing several grouped product groups to the product display page respectively, and determining the target product group according to the length of time the product group stays on the product display page, and then using the target product group to update the products to be pushed, after multiple iterations, the number of products in the target product group is less than the preset quantity threshold. At this time, the products in the target product group are products that the user may be interested in, which helps to more accurately obtain the products that the user may be interested in. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] Figure 1 It is a structural diagram of an activity ticket distribution system in an embodiment of the present application.

[0026] Figure 2 It is a flow chart of a method for issuing activity coupons in an embodiment of the present application.

[0027] Figure 3 It is a flowchart of the steps of obtaining the information of the activity coupons to be issued according to the target product information in the embodiment of the present application.

[0028] Figure 4 It is a flowchart of the steps of determining the information of the activity coupons to be issued according to the items of interest in the embodiment of the present application.

[0029] Figure 5 It is a flow chart of a method for issuing activity coupons for intended goods in an embodiment of the present application.

[0030] Figure 6 It is a flowchart of a method for obtaining interest products in an embodiment of the present application.

[0031] Figure 7 It is a flowchart of the steps of obtaining potential interest products from the products to be pushed according to the preset push method in an embodiment of the present application.

[0032] Figure 8 It is a flow chart of a method for pushing pre-purchased merchandise activity coupons in an embodiment of the present application.

[0033] Explanation of the accompanying drawings: 11, server; 12, merchant end; 13, user end. DETAILED DESCRIPTION

[0034] In order to make the purpose, technical solutions and advantages of this application more clear, the following Figure 1-8 It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0035] Reference Figure 1 The embodiment of the present application discloses an activity voucher issuing system, which includes a user terminal 13, a merchant terminal 12 and a server 11. The user terminal 13 and the merchant terminal 12 are both connected to the server 11.

[0036] The user terminal 13 can be a user's mobile terminal (such as a smart phone, tablet computer, etc.) or PC terminal. The user terminal 13 is responsible for receiving the consumption information input by the user and transmitting the information to the server 11. The user terminal 13 can also display the pushed activity coupons and provide a user operation interface.

[0037] The merchant terminal 12 may be a management device of the merchant, such as a POS terminal, a PC backend system or a mobile management terminal of the merchant. The merchant terminal 12 is used to send the merchant-related operation information to the server 11, including commodity sales information, inventory information, user behavior data, etc. The merchant terminal 12 may also receive the processing results from the server 11.

[0038] The server 11 is used to receive data from the user terminal 13 and the merchant terminal 12, and analyze and judge based on the data, and finally decide whether to push activity coupons or other recommended content. The server 11 includes multiple modules, such as a data processing module, a marketing activity judgment module, a user behavior analysis module, etc., for performing different processing tasks.

[0039] The present application embodiment discloses a method for issuing activity coupons. Figure 2 , the activity voucher distribution methods include: Step S201: receiving consumption content information, which includes time information, store information, member information, payment information and product information.

[0040] Consumption content information is data related to consumption behavior generated by the user end, including but not limited to time information, store information, membership information, payment information and product information. Consumption content information is usually generated by the user end and transmitted to the server. The consumption content information involved in this application has been fully authorized to be obtained, and the collection, use and processing of relevant information must comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0041] Time information refers to the specific time when the user end generates the consumption content information.

[0042] Store information refers to the location information when the user generates consumption content information, which can be an online store or an offline store. Store information includes store name, store number, store type, working hours, etc.

[0043] Member information refers to the user's identity information on the merchant side, including: whether the user is a member, member type and member level.

[0044] Payment information refers to the payment method, payment amount, payment time, payment number, etc. selected by the user when generating consumption content information. The payment method can be credit card payment, online payment, bank card payment, cash payment, etc.

[0045] Product information refers to the information of the selected product when the user generates consumption content information, including: product brand, product name, product model, product price, product quantity, product category, etc.

[0046] Step S202: According to the consumption content information, it is searched whether there is a marketing activity matching the time corresponding to the time information and the store corresponding to the store information.

[0047] A marketing campaign refers to a promotional activity designed to meet specific conditions.

[0048] For example, a user submits a consumption order on the user end, which includes a basketball purchase order, that is, consumption content information, as follows: Product information: The product brand is N brand, the product name is N brand genuine leather basketball, the product model is indoor special type, the product price is 200 yuan, the product quantity is 1, and the product category is basketball; Time information: The order time is 13:40 on April 11, 2025; Store information: The store name is N Basketball Store, the store number is A10001, and the store type is Basketball Area; Payment information: The payment method is online payment, the payment amount is RMB 200, the payment time is 13:41 on April 11, 2025, and the payment number is ZF0001; Member information: The user is a member of N Basketball Store, the member type is senior member, and the member level is 2.

[0049] For example, the marketing activities include activities A, B, and C. Among them, the activity time of activity A is from 0:00 on April 1, 2025 to 23:00 on April 30, 2025, and you can participate in activity A by spending more than 200 yuan in the basketball area. The activity time of activity B is from 0:00 on April 15, 2025 to 23:00 on April 30, 2025, and you can participate in activity B by spending more than 400 yuan in the basketball area. The activity time of activity C is from 0:00 on April 1, 2025 to 23:00 on April 30, 2025, and you can participate by purchasing N brand products in the basketball area.

[0050] According to the consumption content information, after the server search, if there is a match between activity A and the time corresponding to the time corresponding information and the store corresponding to the store information in the marketing activities, then step S203 is executed.

[0051] Step S203: If it exists, determine whether the member information meets the preset member type.

[0052] On the other hand, if there is no marketing activity that matches the time corresponding to the time information and the store corresponding to the store information, the process of this embodiment is terminated, that is, the activity coupon is not pushed.

[0053] If it exists, it means that there is a marketing activity that matches the time corresponding to the time information and the store corresponding to the store information.

[0054] The preset member type is a specified member type preset by the server. For example, the preset member type can be set to level 1 ordinary member and above of any store.

[0055] The user is a member of N Basketball Store, the member type is senior member, the member level is 2, and meets the conditions of level 1 ordinary member and above of any store, that is, the member information meets the preset member type, then execute step S204.

[0056] Step S204: If yes, determine whether the quantity of the activity coupons meets the preset quantity rule.

[0057] On the other hand, if the member information does not conform to the preset member type, the process of this embodiment is terminated, that is, the activity coupon is not pushed.

[0058] If it does, it means that the member information is judged to be consistent with the preset member type.

[0059] The preset quantity rule is the total number of activity coupons for participating in the marketing activity set by the server.

[0060] For example, the total number of activity coupons is 10,000. When the user submits the basketball purchase order, there are 6,540 activity coupons left. Therefore, the number of activity coupons meets the preset quantity rule, and step S205 is executed.

[0061] Step S205: If yes, determine whether the payment information meets the preset payment type.

[0062] On the other hand, if the number of activity coupons does not meet the preset number rule, the process of this embodiment is terminated, that is, the activity coupons are not pushed.

[0063] If it does, it means that the number of activity coupons is determined to meet the preset quantity rules.

[0064] The preset payment type is a payment method preset by the server. For example, the preset payment type can be set to online payment. When the user submits a basketball purchase order, the user pays online and the payment amount is 200 yuan. The payment method meets the preset payment type, so the payment information meets the preset payment type, and step S206 is executed.

[0065] Step S206: If it is in compliance, then the commodity information that meets the marketing activity is recorded to obtain the target commodity information.

[0066] On the other hand, if the payment information does not conform to the preset payment type, the process of this embodiment is terminated, that is, the activity coupon is not pushed.

[0067] If yes, it means the payment information meets the preset payment type.

[0068] For example, a user submits a consumption order on the user end, including a basketball purchase order, a clothing purchase order, and a sneaker purchase order. Among them, the order time of the basketball purchase order is 13:40 on April 11, 2025, and the payment amount is 200 yuan, which meets the requirements of activity A in the marketing activity. Therefore, the product information of the basketball order is recorded, including product brand, product name, product model, product price, product quantity, product category, etc., to obtain the target product information.

[0069] Step S207: Obtain information on the activity coupons to be issued based on the target product information.

[0070] The information of the activity coupons to be issued includes at least one of the amount, usage rules and usage time of the activity coupons. The specific steps for obtaining the information of the activity coupons to be issued according to the target product information can be referred to Figure 3Steps in the embodiment.

[0071] Step S208: calling the membership system to push the activity coupons corresponding to the information of the activity coupons to be issued to the user terminal.

[0072] The membership system is a module in the server used to push activity coupons to the user end. After obtaining the information of the activity coupons to be issued, the activity coupons corresponding to the information to be issued are pushed to the user end.

[0073] By adopting the above technical solution, after receiving the consumption content information, if there is a marketing activity that matches the time corresponding to the time information in the consumption information and the store corresponding to the store information, and if the member information is a preset member type, the number of activity coupons meets the preset quantity rules, and the payment information meets the preset payment type, the server will record the goods that meet the marketing activity, obtain the product information, and obtain the corresponding activity coupon information to be issued based on the product information. Finally, the server will push the activity coupons corresponding to the activity coupon information to be issued to the user end, so as to accurately issue activity coupons to the target customer group, which will help improve user stickiness and increase product sales.

[0074] Reference Figure 3 The steps of obtaining the information of the activity coupons to be issued according to the target product information include: Step S301: Obtain user portrait.

[0075] User portrait refers to the digital description of a user constructed by collecting and analyzing various user behavior data, consumption records, preference information, etc. These data may include basic user information (such as age, gender, region), behavioral characteristics (such as browsing habits, purchase frequency), interest preferences (such as favorite product categories), etc. The user portrait data involved in this application has been fully authorized to obtain, and the collection, use and processing of relevant information must comply with relevant laws, regulations and standards of relevant countries and regions.

[0076] Step S302: Obtain product category information based on user portrait and historical consumption content information.

[0077] Historical consumption content information refers to the sum of all consumption content information of a user within a period of time. The historical consumption content information involved in this application has been fully authorized and obtained, and the collection, use and processing of relevant information must comply with relevant laws, regulations and standards of relevant countries and regions.

[0078] Among them, the first product category that the user may be interested in is inferred through the interest data in the user portrait (such as the product categories browsed in the past and the keywords searched). The second product category that the user may be interested in is inferred based on the user's historical consumption content information, including order time, product brand, product quantity, purchase frequency and other features. The first product category and the second product category are taken as the union operation to obtain product category information, which is the sum of the product categories that the user may be interested in.

[0079] Step S303: Acquire products of interest according to product category information and target product information.

[0080] Interest products are products that users are interested in, that is, products that users may want to buy.

[0081] The target product information is product information that meets the marketing campaign, and the product category information is the sum of product categories that the user may be interested in. The product that the user is interested in is obtained based on the product category information and the target product information. For example, if the user submits a basketball purchase order, and the order meets the marketing campaign, the target product information is the information of the basketball product in the order, so the product category information can be sports information, and the product that the user is interested in can be sports and basketball-related products, such as pumps, sneakers, socks, and other products.

[0082] Step S304: Determine the information of the activity coupons to be issued according to the products of interest.

[0083] For example, the products that the user is interested in may be pumps, sneakers, and socks. Therefore, the content of the activity coupon can be determined based on the products of interest, that is, the information of the activity coupon to be issued can be determined. The specific steps for determining the information of the activity coupon to be issued based on the products of interest can be referred to Figure 4 Example.

[0084] By adopting the above technical solution, by obtaining user portraits, and inferring the commodity category information that the user may be interested in based on the user portraits and historical consumption content information, and then inferring the commodities that the user may be interested in based on the commodity category information and target commodity information to obtain the commodities of interest, and finally determining the information of the activity coupons to be issued based on the commodities of interest, it is helpful to improve the accuracy of the push of activity coupons.

[0085] Reference Figure 4 The steps of determining the information of the activity coupons to be issued according to the products of interest include: Step S401: Filter stores with products of interest to obtain target stores.

[0086] By analyzing the user's interest products, that is, products that the user may be interested in and have a high purchase intention, the stores selling these products are screened out and these stores are marked as target stores.

[0087] Step S402: obtaining the amount of activity coupons to be issued according to the sales ratio of the interest commodities corresponding to different brands in the target store.

[0088] The activity coupons to be issued are activity coupons corresponding to the activity coupon information to be issued and have not yet been issued. After the activity coupon information to be issued is determined, the specific content of the activity coupons to be issued can be determined.

[0089] Among them, the server can obtain the sales data of the corresponding target stores through different merchant terminals, and count the sales ratios of the interest products corresponding to different brands based on the sales data. Products with a higher sales ratio indicate that they have a greater market demand, so higher amount of activity coupons can be allocated to them to enhance their promotion effect.

[0090] For example, in store A, the sales volume of N brand sneakers accounts for 60% of the total sales volume of sneakers, and the sales volume of M brand sneakers accounts for 10% of the total sales volume of sneakers; in store B, the sales volume of N brand sneakers accounts for 30% of the total sales volume of sneakers, and the sales volume of M brand sneakers accounts for 70% of the total sales volume of sneakers. When obtaining the amount of activity coupons to be issued, in store A, because the sales volume of N brand is much larger than that of M brand, activity coupons with higher amounts can be set for N brand sneakers in store A. For M brand sneakers, activity coupons with smaller amounts but lower effective thresholds can be set. In store B, because the sales volume of M brand is much larger than that of N brand, activity coupons with higher amounts can be set for M brand sneakers in store B. For N brand sneakers, activity coupons with smaller amounts but lower effective thresholds can be set.

[0091] For example, for store A, the server can set up an event coupon a1 that offers a discount of 80 yuan for purchases over 500 yuan and is limited to the purchase of N brand sneakers, and an event coupon a2 that offers a discount of 20 yuan for purchases over 40 yuan and is limited to the purchase of M brand sneakers. Among them, the amount of event coupon a1 is larger, but the threshold for event coupon a1 to take effect is higher; the amount of event coupon a2 is smaller, but the threshold for event coupon a2 to take effect is lower.

[0092] Step S403: Calculate the price of the product of interest after using the activity coupons to be issued, and obtain the price after the coupons are issued.

[0093] For example, the selling prices of the same brand of sneakers in different target stores may not be the same, and the sales ratios in different target stores may not be the same. Therefore, when setting the amount of the corresponding activity coupons, it is necessary to calculate the price after using the activity coupons to be issued, obtain the post-coupon price, and make further decisions in subsequent steps based on the post-coupon price.

[0094] Step S404: Obtain comprehensive scores of the interest products corresponding to different brands.

[0095] The comprehensive score is an indicator composed of multiple factors, such as the user score, sales volume and return rate of the product, which comprehensively reflects the market performance and user satisfaction of the product. By obtaining the comprehensive score, the system can evaluate the quality and popularity of each brand of goods, thereby providing support for the issuance of subsequent activity coupons. When calculating the comprehensive score, the user score, sales volume and return rate can be normalized to obtain the corresponding normalized user score, normalized sales volume and normalized return rate, and the normalized user score, normalized sales volume and normalized return rate are weighted to obtain the comprehensive score. For example, the weight of the user score can be set to 60%, the weight of the sales volume to 20%, and the weight of the return rate to 20%.

[0096] After the comprehensive score is obtained, the comprehensive score can be stored in the storage space of the server for real-time call by the server.

[0097] Step S405: Obtain comprehensive brand ranking based on comprehensive scores and coupon prices.

[0098] The comprehensive brand ranking can be obtained by weighted calculation of the comprehensive score and the price after coupon. When calculating the comprehensive brand ranking, the comprehensive score and the price after coupon can be normalized to obtain the corresponding normalized comprehensive score and normalized price after coupon, and the normalized comprehensive score and normalized price after coupon are weighted to obtain the comprehensive brand ranking. For example, the weight of the comprehensive score can be set to 40%, and the weight of the price after coupon can be set to 60%.

[0099] Step S406: Determine the information of the to-be-issued activity coupons with a preset number of activity coupons according to the comprehensive brand ranking.

[0100] For example, the top 5 brands can be ranked in descending order according to the comprehensive brands, and the information of the activity coupons to be issued can be determined according to the top 5 brands. The amount, usage rules and usage time of the activity coupons are packaged to obtain the information of the activity coupons to be issued.

[0101] The usage rules are the rules preset for the marketing activity. For example, the usage rules are that basketballs of brand N can only be purchased at store A. The usage time is the duration of the marketing activity.

[0102] By adopting the above technical solution, the amount of activity coupons to be issued is set in the target store according to the sales ratio of the interest goods corresponding to different brands, and the price of the interest goods after using the activity coupons to be issued is calculated to obtain the post-coupon price, and the comprehensive brand ranking is obtained based on the post-coupon price and the comprehensive score. Finally, the information of the activity coupons to be issued is determined based on the comprehensive brand ranking, which helps to make the information of the activity coupons to be issued more consistent with the interest goods, thereby helping to increase the probability of the activity coupons being used.

[0103] In the following embodiment, after the activity coupon is pushed to the user, on the one hand, the activity coupon may not be noticed by the user, resulting in the activity coupon expired, so that the activity coupon cannot be used. On the other hand, the activity coupon may not be the activity coupon that the user wants to use, resulting in the activity coupon not being used until the activity coupon expires. In order to solve this problem, the embodiment of the present application provides a method for issuing activity coupons for intended goods, referring to Figure 5 , the method comprising: Step S501: Increase the display frequency of the activity coupons to a preset display frequency.

[0104] Display frequency refers to the number of times the activity coupon is displayed in the form of a pop-up window on the user side within a certain period of time.

[0105] The preset display frequency is a preset constant. In this embodiment, the preset display frequency can be set to display the activity coupon twice in the form of a pop-up window on the user end within 1 hour. By increasing the display frequency of the activity coupon to the preset display frequency, the user can notice the activity coupon, thereby increasing the probability of the activity coupon being used.

[0106] Step S502: Determine whether the activity coupon has been used within the activity coupon period.

[0107] The validity period of the activity voucher is the time during which the activity voucher can be used, where the time of use can be set to be consistent with the time of the marketing activity.

[0108] If the activity coupon is not used within the activity coupon period, step S503 is executed.

[0109] Step S503: If not, obtain the historical search records and historical browsing records of the user terminal.

[0110] On the other hand, if the activity coupon is used within the activity coupon period, the process of this embodiment ends.

[0111] Historical search records are records of keywords such as product names, product categories, and product brands that users have searched on the user side. Historical search records can reflect the interests and needs of users over the past period of time. The historical search records involved in this application have been fully authorized to obtain, and the collection, use, and processing of relevant information must comply with relevant laws, regulations, and standards in relevant countries and regions.

[0112] The browsing history is a record of the product pages that the user has browsed on the user side. The browsing history reflects the user's interest in the specified product in the past period of time. The browsing history involved in this application has been fully authorized and obtained, and the collection, use and processing of relevant information must comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0113] If not, it means that the coupon has not been used within the coupon period. Based on this situation, the server obtains the user's historical search records and historical browsing records.

[0114] Step S504: Obtain intended products based on historical search records and historical browsing records.

[0115] For example, user C has searched for "basketball", "N brand basketball", "N brand sneakers" in the past 7 days, and browsed multiple product pages of N brand basketballs under the "Basketball Zone" category. Therefore, the user's intended product may be N brand basketballs.

[0116] Step S505: When the intended product matches the product corresponding to the marketing activity, push the activity coupon corresponding to the intended product to the user terminal.

[0117] The server compares the intended product with the marketing activity conditions to determine whether the conditions for pushing the activity coupon are met. For example, the marketing activity can be set to obtain the activity coupon corresponding to the activity when shopping in the basketball area. The basketball of brand N belongs to the basketball area classification and marketing activities, so the intended activity coupon corresponding to brand N is pushed to the user end.

[0118] By adopting the above technical solution, on the one hand, by increasing the display frequency of the activity coupons, the probability of the activity coupons being used is increased, thereby increasing the sales of goods. On the other hand, when the activity coupons are not used, the user's intended goods can be obtained based on the user's historical search records and historical browsing records. When the intended goods match the goods corresponding to the marketing activities, the intended activity coupons corresponding to the intended goods are pushed to the user. This helps to promote user consumption and increase sales of goods.

[0119] In the following embodiment, when a user browses a product display page, he or she may have a potential interest in a product, but the user does not click on the product. In view of this situation, the embodiment of the present application provides a method for obtaining products of interest, referring to Figure 6 , the method comprising: Step S601: Obtain the refresh rate of the product display page in the previous period to obtain a first refresh rate.

[0120] The product display page is a page that displays various products. For example, 8 different products can be displayed on a product display page.

[0121] The refresh rate is the speed at which the product display page updates per unit time, and usually reflects the speed at which the product display page loads new products when the user slides to view more products. Therefore, the first refresh rate can be expressed as the speed at which the product display page loads new products in the previous period.

[0122] Step S602: Obtain the refresh rate of the product display page in the current period to obtain a second refresh rate.

[0123] The second refresh rate may be represented as the speed at which the product display page loads new products within the current period.

[0124] Step S603: Determine whether the second refresh rate is less than the first refresh rate.

[0125] By comparing the second refresh rate with the first refresh rate, if the second refresh rate is lower than the first refresh rate, that is, the user's browsing speed slows down when browsing products, a product in the current product display page may have attracted the user's attention.

[0126] Step S604: If yes, determine whether the dwell time of the current product display page is greater than the preset dwell time.

[0127] On the other hand, if the second refresh rate is not less than the first refresh rate, the process of this embodiment is terminated.

[0128] The preset dwell time is a preset constant, which is related to the dwell time during the refresh process of the product display page and can be adjusted according to actual conditions.

[0129] If yes, it means that the second refresh rate is lower than the first refresh rate, that is, a product in the current product display page may have attracted the user's attention. Therefore, by comparing the dwell time of the current product display page with the preset dwell time, if the dwell time of the current product display page is longer than the preset dwell time, it can be further determined that there is a product in the current product display page that the user is interested in.

[0130] Step S605: If yes, obtain all the products on the current product display page and obtain the products to be pushed.

[0131] On the other hand, if the duration of the current product display page stay is not greater than the preset duration, steps S601 to S604 are re-executed.

[0132] If so, it means that the stay time on the current product display page is greater than the preset stay time, that is, there may be products that the user is interested in on the current product display page, so the information of all products on the current display page is obtained, and the products to be pushed are obtained based on the information of these products.

[0133] For example, there are eight products in the current product display page, namely product a, product b, product c, product d, product e, product f, product g, and product h, so the products to be pushed are {a, b, c, d, e, f, g, h}.

[0134] Step S606: Obtaining potential products of interest from the products to be pushed according to a preset push method.

[0135] Potential interest items are items that the user may be interested in.

[0136] It is possible to infer the products that the user is potentially interested in from the products to be pushed based on the preset push method.

[0137] For specific steps on how to obtain potential products of interest from products to be pushed according to the preset push method, please refer to Figure 7 Steps in the embodiment.

[0138] Step S607: updating the interest products according to the potential interest products.

[0139] The server updates the interest product to a potential interest product. After the interest product is updated, the server can push corresponding activity coupons to the user terminal according to the updated interest product.

[0140] By adopting the above technical solution, during the refresh process of the product display page on the user side, if the refresh rate of the product display page is reduced and the stay time of the current product display page is greater than the preset stay time, it means that there may be products that the user is interested in in the current product display page. Therefore, all the products in the current product display page are obtained and the potential interest products that the user is interested in can be obtained through the preset push method. After that, the interest products are updated according to the potential interest products, so that the activity coupons corresponding to the products of interest to the user can be pushed to the user side in the subsequent steps.

[0141] Reference Figure 7 The steps of obtaining potential interest products from the products to be pushed according to the preset push method include: Step S701: In the i-th round of product push, the products to be pushed are grouped to obtain a number of product groups, where i is a positive integer with an initial value of 1.

[0142] Product push means that the server pushes products to the product display page, that is, the product display page displays new products during the refresh process. One round of product push is one round of product refresh.

[0143] The first round of product push is the first round of product refresh action after obtaining all products in the current product display page.

[0144] Exemplarily, the products to be pushed are {a, b, c, d, e, f, g, h}. In the first round of pushing, the products to be pushed are grouped to obtain the first product group {a, b, c, d} and the second product group {e, f, g, h}.

[0145] Step S702: Pushing a plurality of product groups to a product display page respectively, and each product group is displayed on the product display page at a different time period.

[0146] Exemplarily, the first product group is pushed to the product display page, and the product group A1 {a, b, c, d, x, x, x, x} in the first round of product display page in the first time period is obtained. Among them, product x is a random product and is not a product to be pushed, and the arrangement order of the products in product group A1 in the product display page is randomly arranged. Then, the second product group is pushed to the product display page, and the product group A2 {e, f, g, h, x, x, x, x} in the first round of product display page in the second time period is obtained. Among them, product x is a random product and is not a product to be pushed, and the arrangement order of the products in product group A2 in the product display page is randomly arranged.

[0147] Step S703: Determine the target commodity group according to the residence time of each commodity group.

[0148] For example, when the product display page of the user terminal is continuously refreshed, if the duration of product group A1 staying on the product display page is longer than that of product group A2, it means that there may be products in product group A1 that the user is interested in. Therefore, the product combination in product group A1 that is among the products to be pushed is defined as target product group S1.

[0149] Step S704: Use the target product group to update the products to be pushed.

[0150] Exemplarily, the products to be pushed are updated to products in the target product group S1, and updated products to be pushed {a, b, c, d} are obtained.

[0151] Step S705: update i to i+1, and repeat the above four steps until the number of commodities in the target commodity group is less than the preset quantity threshold, thereby obtaining potential interest commodities.

[0152] The preset quantity threshold is a preset constant. In this embodiment, the preset quantity threshold can be set to 2.

[0153] When the number of products in the target product group is less than 2, that is, when the number in the target product group is 1, the products in the target product group are products that the user may be interested in, and thus the products are defined as potential interest products.

[0154] Exemplarily, update i to 2, execute step S701, and divide the updated group of products to be pushed {a, b, c, d} into the third group of products {a, b} and the fourth group of products {c, d}. Execute step S702 to obtain product group B1 {a, b, x, x, x, x, x, x} and product group B2 {c, d, x, x, x, x, x, x}. Execute step S703. If the length of time that product group B1 stays on the product display page is longer than the length of time that product group B2 stays on the product display page, it means that the product that the user is interested in may be in product group B1. Therefore, the product combination in product group B1 that belongs to the products to be pushed is defined as the target product group S2 {a, b}. Execute step S704. Update the products to be pushed to the products in the target product group S2 to obtain the updated products to be pushed {a, b}. At this time, the number of products in the target product group S2 is not less than 2, and steps S701 to S704 are executed again, and so on, to obtain the target product group S3{b}. At this time, the number of products in the target product group S3 is less than 2, so product b is defined as a potential interest product.

[0155] By adopting the above technical solution, the products to be pushed are grouped, and several grouped product groups are pushed to the product display page respectively, and the target product group is determined according to the length of time the product group stays on the product display page. Then, the target product group is used to update the products to be pushed. After multiple iterations, the number of products in the target product group is less than the preset quantity threshold. At this time, the products in the target product group are products that the user may be interested in, which helps to more accurately obtain the products that the user may be interested in.

[0156] In the following embodiments, after the user enters the product page on the user end, the user may not purchase the product due to factors such as product details, product reviews, and product prices. In order to improve this problem, this application provides a method for pushing pre-order product activity coupons, referring to Figure 8 , the method comprising: Step S801: in response to receiving product page exit information sent by the user terminal, obtaining the historical browsing page, the product page exit information is generated when the user terminal detects the exit of the product page, and the product page includes a detail page, an evaluation page and a selection page.

[0157] Product page exit information is information generated when the user terminal exits from the product page. For example, when a user clicks a product on the product display page and enters the product page of the product, and then exits from the product page and returns to the product display page, product page exit information is generated during this period, and the user terminal sends this information to the server.

[0158] The historical browsing page is the page that the user has entered in the product page. Among them, the product page includes a details page, an evaluation page and a selection page. The details page is a page that introduces the detailed information of the product, the evaluation page is a page that displays the evaluations of several users, and the selection page is a page for selecting the specifications and quantity of the product. The product prices corresponding to the specifications and quantities can be seen on the selection page. Among them, the evaluation page can reflect the rating of the product, and the details page can reflect the quality parameters of the product. The historical browsing pages involved in this application have been fully authorized to obtain, and the collection, use and processing of relevant information must comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0159] Step S802: when the historical browsing page does not include a selection page, determine whether the historical browsing page includes an evaluation page.

[0160] If the historical browsing page does not include the selection page, it means that the user terminal does not enter the selection page after entering the product page. Based on this situation, it is detected whether the historical browsing page includes the evaluation page. If the historical browsing page includes the evaluation page, step S803 is executed.

[0161] For example, when a user browses a product on a product page, he only views the details page or the evaluation page, or he views the details page and the evaluation page but does not view the selection page. This means that the user may not be satisfied with the evaluation of the product or the quality parameters of the product, and finally exits the product page. Therefore, it is also necessary to check whether the user browses the evaluation page.

[0162] Step S803: If yes, push similar products with a greater than preset comprehensive score on the product display page.

[0163] On the other hand, if the historical browsing page does not include the evaluation page, no processing is performed.

[0164] The preset comprehensive score is a preset constant related to the comprehensive score of the product, wherein the step of obtaining the comprehensive score of the product can refer to step S404. For example, if the total score of the comprehensive score is 10 points, the preset comprehensive score can be set to 7.5 points.

[0165] Similar products are products of the same category as the product page accessed by the user.

[0166] Exemplarily, after the user returns from the product page to the product display page, when the product display page is subsequently refreshed, the frequency of launching similar products with a greater than preset comprehensive score is increased.

[0167] Step S804: when the historical browsing page includes a selection page, mark the product corresponding to the product page to obtain the pre-order product.

[0168] For example, when a user browses a product page, he selects the specifications and quantity of the product on the selection page, and then exits the product page after checking the price of the product with the corresponding specifications and quantity. In other words, the user may be interested in the product but cannot receive the price of the product. Based on this situation, the product is marked and the pre-order product is obtained.

[0169] Step S805: receiving page update information sent by the user terminal.

[0170] Page update information is information generated when a user-side page is updated. For example, the user-side enters the product page from the product display page, and page update information is generated during this process. The user-side returns from the product page to the product display page, and page update information is generated during this process.

[0171] Step S806: Determine whether the page corresponding to the page update information is a product page of the pre-ordered product or a product page of the same category as the pre-ordered product.

[0172] For example, after the user terminal exits the product page of the pre-ordered product, it enters the product page of the pre-ordered product again in a certain period of time in the future. Or it enters the product page of the same category as the pre-ordered product in a certain period of time in the future. For example, the pre-ordered product is a brand A basketball in store P, and the user terminal re-enters the product page of brand A basketball in store P or the product page of brand A basketball in store Q in a certain period of time in the future.

[0173] Step S807: If yes, determine whether the product on the product page is suitable for the marketing activity.

[0174] On the other hand, if the page corresponding to the page update information is not the product page of the pre-ordered product or the product page of the same category as the pre-ordered product, the process of this embodiment is terminated.

[0175] If yes, it means that the page corresponding to the page update information is the product page of the pre-ordered product or the product page of the same category as the pre-ordered product. If the product on the product page meets the marketing activity, step S808 is executed. The determination of meeting the marketing activity can refer to step S206.

[0176] Step S808: If yes, push the activity coupon corresponding to the pre-ordered product on the product page.

[0177] On the other hand, if the products on the product page do not meet the marketing activities, the activity coupons will not be pushed.

[0178] If so, it means that the product on the product page meets the marketing activity, so the activity coupon corresponding to the pre-order product is pushed on the product page so that the user can directly see the activity coupon.

[0179] For example, the user terminal enters the product page of brand A basketball in P again, and a 10% discount coupon is pushed in the form of a pop-up window on the product page to provide the user with a discount and promote the user's desire to buy.

[0180] By adopting the above technical solution, after the user terminal enters the product page, and when the historical browsing page includes a selection page, it means that the user may not be able to accept the price of the product, so the product is first marked as a pre-order product. If in the future, the user terminal enters the product page corresponding to the pre-order product or the product page of the same type as the pre-order product again, it means that the user has a strong desire to buy the pre-order product. Therefore, when the pre-order product meets the marketing activities, the activity coupons corresponding to the pre-order product are pushed on the product display page to increase the probability of users purchasing the product and increase product sales.

[0181] Based on the same inventive concept, the embodiment of the present application provides an activity ticket issuance system, including: The acquisition module is used to obtain consumption content information, marketing activities, user portraits, refresh rates, product page exit information, historical browsing pages, and page update information; A memory, used to store the program of the activity voucher issuing method; The program in the processor and the memory can be loaded and executed by the processor to implement the above-mentioned activity ticket issuance method.

[0182] By adopting the above technical solution, after receiving the consumption content information, if there is a marketing activity that matches the time corresponding to the time information in the consumption information and the store corresponding to the store information, and if the member information is a preset member type, the number of activity coupons meets the preset quantity rules, and the payment information meets the preset payment type, the server will record the goods that meet the marketing activity, obtain the product information, and obtain the corresponding activity coupon information to be issued based on the product information. Finally, the server will push the activity coupons corresponding to the activity coupon information to be issued to the user end, so as to accurately issue activity coupons to the target customer group, which will help improve user stickiness and increase product sales.

[0183] Those skilled in the art can clearly understand that for the convenience and simplicity of description, only the division of the above-mentioned functional modules is used as an example. In actual applications, the above-mentioned functions can be assigned to different functional modules as needed, that is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above. The specific working process of the system, device and unit described above can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here.

[0184] An embodiment of the present application provides a computer-readable storage medium storing a computer program that can be loaded by a processor and execute an activity ticket issuance method.

[0185] Computer storage media include, for example, various media that can store program codes, such as USB flash drives, mobile hard disks, read-only memories (ROM), random access memories (RAM), magnetic disks or optical disks.

[0186] Based on the same inventive concept, an embodiment of the present application provides a smart terminal, including a memory and a processor, wherein the memory stores a computer program that can be loaded by the processor and executes an activity ticket issuance method.

[0187] Those skilled in the art can clearly understand that for the convenience and simplicity of description, only the division of the above-mentioned functional modules is used as an example. In actual applications, the above-mentioned functions can be assigned to different functional modules as needed, that is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above. The specific working process of the system, device and unit described above can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here.

[0188] The above are all preferred embodiments of the present application, and are not intended to limit the protection scope of the present application. Any feature disclosed in this specification (including the abstract and drawings), unless otherwise stated, can be replaced by other equivalent or alternative features with similar purposes. That is, unless otherwise stated, each feature is only an example of a series of equivalent or similar features.

Claims

1. A method for issuing activity coupons, characterized in that: include: Receiving consumption content information, wherein the consumption content information includes time information, store information, member information, payment information, and product information; According to the consumption content information, searching whether there is a marketing activity that matches the time corresponding to the time information and the store corresponding to the store information; If it exists, determine whether the member information meets the preset member type; If yes, then determine whether the quantity of the activity coupons meets the preset quantity rules; If yes, determine whether the payment information meets the preset payment type; If yes, then record the product information that is yes to the marketing activity and obtain the target product information; Acquire information of activity coupons to be issued according to the target product information; The member system is called to push the activity coupons corresponding to the activity coupon information to be issued to the user terminal.

2. A method for issuing activity coupons according to claim 1, characterized in that: The step of obtaining the information of the activity coupons to be issued according to the target product information comprises: Get user portraits; Acquire product category information based on the user portrait and historical consumption content information; Acquire the product of interest according to the product category information and the target product information; The information of the activity coupons to be issued is determined according to the merchandise of interest.

3. The activity ticket issuing method according to claim 2, characterized in that: The step of determining the information of the activity coupons to be issued according to the product of interest comprises: Filter stores with products of interest to get target stores; Obtaining the amount of activity coupons to be issued according to the sales ratio of the interest products corresponding to different brands in the target store; Calculating the price of the interest product after using the activity coupon to be issued to obtain a price after coupon issuance; Obtain comprehensive scores of the products of interest corresponding to different brands; Obtain a comprehensive brand ranking according to the comprehensive score and the post-coupon price; The information of the to-be-issued activity coupons with a preset number of activity coupons is determined according to the comprehensive brand ranking.

4. The activity ticket issuing method according to claim 3, characterized in that: The method further comprises: Increase the display frequency of event coupons to the preset display frequency; Determine whether the activity voucher has been used within the activity voucher period; If not, obtain the user's historical search records and historical browsing records; Acquire the intended product according to the historical search record and the historical browsing record; In the case that the intended product matches the product corresponding to the marketing activity, an activity coupon corresponding to the intended product is pushed to the user terminal.

5. The activity ticket issuing method according to claim 2, characterized in that: The method further comprises: Obtain the refresh rate of the product display page in the previous period to obtain a first refresh rate; Obtaining a refresh rate of the product display page in the current period to obtain a second refresh rate; determining whether the second refresh rate is less than the first refresh rate; If yes, determine whether the current stay time on the product display page is greater than the preset stay time; If yes, obtain all products on the current product display page and get the products to be pushed; Obtaining potential products of interest from the products to be pushed according to a preset push method; The items of interest are updated according to the potential items of interest.

6. A method for issuing activity coupons according to claim 5, characterized in that: The step of obtaining potential interest products from the products to be pushed according to the preset push method includes: In the i-th round of product push, the products to be pushed are grouped to obtain a number of product groups, where i is a positive integer with an initial value of 1; Pushing several groups of the product groups to the product display page respectively, and each group of the product groups is displayed on the product display page at a different time period; Determine the target product group according to the length of stay of each product group; Using the target product group to update the products to be pushed; Update i to i+1, and repeat the above four steps until the number of products in the target product group is less than the preset number threshold, and obtain the potential interest product.

7. The activity ticket issuing method according to claim 5, characterized in that: The method further comprises: In response to receiving product page exit information sent by the user terminal, obtaining a historical browsing page, wherein the product page exit information is generated when the user terminal detects exiting a product page, and the product page includes a detail page, an evaluation page, and a selection page; In the case where the historical browsing page does not include the selected page, determining whether the historical browsing page includes the evaluation page; If so, push similar products with a greater than preset comprehensive score on the product display page; In the case where the historical browsing page includes the selected page, marking the product corresponding to the product page to obtain the pre-ordered product; Receive page update information sent by the user; Determining whether the page corresponding to the page update information is the product page of the pre-ordered product or the product page of the same category as the pre-ordered product; If so, determining whether the product on the product page is eligible for the marketing campaign; If so, push the activity coupon corresponding to the pre-ordered product on the product page.

8. An activity ticket distribution system, characterized in that: The system is used to execute the activity ticket issuance method according to any one of claims 1 to 7, comprising: The acquisition module is used to obtain consumption content information, marketing activities, user portraits, refresh rates, product page exit information, historical browsing pages, and page update information; A memory, used to store a program of the activity ticket issuing method; The program in the memory can be loaded and executed by the processor to implement the activity ticket issuing method.

9. An intelligent terminal, characterized in that: The method comprises a memory and a processor, wherein the memory stores a computer program that can be loaded by the processor and execute the method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that: A computer program is stored which can be loaded by a processor and execute the method according to any one of claims 1 to 7.

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