Live interactive method, device, electronic device and storage medium

Abstract

The present disclosure relates to a live broadcast interaction method, device, electronic device and storage medium, the method comprising displaying a target live broadcast page for at least one live broadcast participant to broadcast live, the target live broadcast page comprising a preset list sorted based on the amount of items donated by at least one target live broadcast browsing object in the target live broadcast room corresponding to the target live broadcast page; in response to a partner selection instruction of a first object for a second object, the selected indication information corresponding to the first object is displayed on the target live broadcast page, and when the preset result announcement time is reached, the partner pairing result corresponding to at least one group of pairing partners is displayed on the target live broadcast page, and any group of pairing partners includes a live broadcast participant and a target live broadcast browsing object that are mutually selected as partners. The use of the embodiments of the present disclosure can enrich the live broadcast interaction form and the role of the audience in the live broadcast room, enhance the audience's sense of participation and the depth of social interaction during the live broadcast, and thus also bring interactivity to the live broadcast platform.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular to a live broadcast interaction method, device, electronic device and storage medium. Background Art

[0002] Currently, the mainstream interactive model on live streaming platforms is still one-way content output, where hosts deliver content through talent shows and game livestreams, while viewers interact with hosts through likes and gift-giving. However, this model limits audience interaction to simple text messages or gift-giving, creating a single interactive format and a lack of a deep social experience. This leads to a lack of user engagement, and viewers' roles in the livestream room are relatively limited, making it difficult for them to gain a stronger sense of participation and belonging through interaction. This, in turn, leads to problems such as poor interactivity on live streaming platforms. Summary of the Invention

[0003] The present disclosure provides a live broadcast interactive method, device, electronic device, and storage medium to at least address the technical issues in related technologies such as the single form of interaction between viewers and hosts, the lack of a deep social experience, insufficient user participation, the relatively single role of viewers in the live broadcast room, the difficulty in gaining a stronger sense of participation and belonging through interaction, and the resulting poor interactivity of live broadcast platforms. The technical solutions of the present disclosure are as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a live interactive method is provided, comprising:

[0005] Displaying a target live broadcast page for at least one live broadcast participant to broadcast live, the target live broadcast page including a preset list, the preset list being ranked based on the amount of gifted items in the target live broadcast room corresponding to the target live broadcast page by at least one target live broadcast viewing object;

[0006] In response to a partner selection instruction of a first object for a second object, selected indication information corresponding to the first object is displayed on the target live broadcast page, the selected indication information being used to indicate that the first object has completed partner selection, if the first object is any object in the at least one target live broadcast browsing object, the second object is any object in the at least one live broadcast participating object; if the first object is any object in the at least one live broadcast participating object, the second object is any object in the at least one target live broadcast browsing object;

[0007] When the preset result announcement time is reached, the partner pairing results corresponding to at least one group of pairing partners are displayed on the target live broadcast page, and any group of pairing partners includes a live broadcast participating object and a target live broadcast browsing object that are selected as partners; the partner pairing result is used to indicate that two objects in the any group of pairing partners have successfully selected each other as partners.

[0008] In an optional embodiment, the target live broadcast page further includes object identification information corresponding to the at least one live broadcast participant object; and the method further includes:

[0009] In response to a first item gifting instruction for a first live broadcast participant triggered by a first live broadcast browsing object, displaying a directional gifting special effect on the target live broadcast page;

[0010] Among them, the directional gifting special effect includes a directional special effect in which the object identification information corresponding to the first live broadcast browsing object points to the object identification information corresponding to the first live broadcast participating object; the first live broadcast participating object is any live broadcast participating object among the at least one live broadcast participating object, and the first live broadcast browsing object is any live broadcast browsing object among the live broadcast browsing objects corresponding to the target live broadcast room. When the first item gifting instruction is triggered, the at least one target live broadcast browsing object includes the first live broadcast browsing object, and the preset list includes the object identification information corresponding to the at least one target live broadcast browsing object.

[0011] In an optional embodiment, the target live broadcast room is a live broadcast room for holding a preset interactive activity, the preset interactive activity includes a ranking interaction stage, the ranking interaction stage is an interactive stage for entering the preset list by donating virtual items, and the preset list is a list in the ranking interaction stage; the at least one live broadcast participant includes an active participant corresponding to the preset interactive activity; when the at least one live broadcast participant also includes an inactive participant corresponding to the preset interactive activity, the first item donation instruction for the first live broadcast participant triggered by the first live broadcast browsing object, and the targeted donation instruction information displayed on the target live broadcast page includes:

[0012] In response to the first item gift instruction, when the first live broadcast participant belongs to the activity participant corresponding to the preset interactive activity, the directional gift special effect is displayed on the target live broadcast page.

[0013] In an optional embodiment, the target live broadcast room is a live broadcast room for holding preset interactive activities, and the preset interactive activities include a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interactive stage for entering the preset list by giving virtual items, and the partner selection stage is an interactive stage for at least one target list object in the preset list and the at least one live broadcast participating object to select a partner from each other, and the at least one target list object is a live broadcast browsing object whose corresponding item gift amount ranks in the top preset number at the end of the ranking interaction stage; in the partner selection stage, the at least one target live broadcast browsing object is the at least one target list object;

[0014] In response to the first object's partner selection instruction for the second object, displaying the selected indication information corresponding to the first object on the target live broadcast page includes:

[0015] In the partner selection stage, in response to the partner selection instruction of the first object for the second object, the selected indication information is displayed on the target live broadcast page.

[0016] In an optional embodiment, the preset interactive activity further includes a partner support phase; the partner support phase is an interactive phase in which the live broadcast browsing object corresponding to the target live broadcast room supports the corresponding paired partner by giving virtual items; the method further includes:

[0017] During the partner support phase, joint identification information and preset partner display positions corresponding to at least one set of paired partners are displayed on the target live broadcast page;

[0018] Among them, the joint identification information corresponding to any group of pairing partners includes the object identification information corresponding to the two objects in the any group of pairing partners, the preset partner display position is the display position corresponding to the target pairing partner, and the target pairing partner is the pairing partner with the highest support index data in the at least one group of pairing partners, and the support index data represents the amount of virtual items given away by the corresponding pairing partner.

[0019] In an optional embodiment, the method further includes:

[0020] During the partner support phase, first joint identification information corresponding to the first paired partner is displayed at the preset partner display position;

[0021] The first pairing partner is the pairing partner with the highest current corresponding support index data among the at least one group of pairing partners.

[0022] In an optional embodiment, the method further includes:

[0023] In response to a second item donation instruction corresponding to a second paired partner from a second live broadcast browsing object, donate a virtual item corresponding to the second item donation instruction to at least one of the second paired partners, where the second live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room;

[0024] The second pairing partner is any pairing partner in the at least one group of pairing partners.

[0025] In an optional embodiment, the target live broadcast page further displays preset support controls corresponding to the at least one pairing partner; and in response to the second live broadcast browsing object's instruction to give a second item to the second pairing partner, giving the virtual item corresponding to the second item giving instruction to at least one of the second pairing partners includes:

[0026] In response to the second item gifting instruction for the second pairing partner triggered based on the preset support control, the virtual item corresponding to the second item gifting instruction is gifted to at least one object of the second pairing partner.

[0027] In an optional embodiment, the method further includes:

[0028] Displaying preset support prompt information on the target live broadcast page, wherein the preset support prompt information is used to indicate that a corresponding paired partner can be supported by giving virtual items;

[0029] In response to a preset instruction triggered based on the preset support prompt information, the preset support prompt information displayed on the target live broadcast page is updated to the preset support control.

[0030] In an optional embodiment, the method further includes:

[0031] The support index data currently corresponding to the third pairing partner in the at least one group of pairing partners is the highest support index data in the at least one group of pairing partners, and the first joint identification information displayed at the preset partner display position is updated to the third joint identification information corresponding to the third pairing partner.

[0032] In an optional embodiment, the method further includes:

[0033] When the preset lock time corresponding to the target pairing partner is reached, the preset reward prompt information corresponding to the fourth pairing partner is displayed on the target live broadcast page;

[0034] The fourth pairing partner is the pairing partner with the highest support index data among the at least one group of pairing partners at the preset locking time; and the preset reward prompt information is used to indicate the first preset reward resource that the fourth pairing partner can obtain.

[0035] In an optional embodiment, when the first preset reward resource includes a live broadcast interaction reward resource of a preset duration, after displaying the preset reward prompt information corresponding to the fourth pairing partner on the target live broadcast page, the method further includes:

[0036] Updating the live broadcast screen corresponding to the at least one live broadcast participant in the target live broadcast page to the live broadcast screens corresponding to the two participants in the fourth pairing partner;

[0037] When the end time corresponding to the preset duration is reached, the live broadcast images corresponding to the two objects in the fourth pairing partner in the target live broadcast page are updated to the live broadcast image corresponding to the at least one live broadcast participating object.

[0038] In an optional embodiment, before reaching a preset locking time corresponding to the target pairing partner, the method further includes:

[0039] Displaying predicted interaction indication information corresponding to the target pairing partner on the target live broadcast page;

[0040] The preset interaction indication information is used to indicate that the live broadcast browsing object corresponding to the target live broadcast room is predicted to be the pairing partner of the target pairing partner at the preset locking time.

[0041] In an optional embodiment, the method further includes:

[0042] In response to a prediction selection instruction of a third live broadcast browsing object for a fifth pairing partner, displaying prediction submission instruction information on the target live broadcast page, wherein the third live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room;

[0043] The method further comprises:

[0044] When the preset lock time is reached and the fifth pairing partner is the preset lock time, in the case of the pairing partner with the highest support index data in the at least one group of pairing partners, the second preset reward resource is distributed to the third live broadcast browsing object.

[0045] In an optional embodiment, the target live broadcast page displays the first exclusive background information corresponding to the ranking interaction stage; the method further includes:

[0046] When entering the partner selection stage, the first exclusive background information displayed on the target live broadcast page is updated to the second exclusive background information corresponding to the partner selection stage.

[0047] In an optional embodiment, when a preset result announcement time is reached, displaying the partner pairing results corresponding to at least one group of pairing partners on the target live broadcast page includes:

[0048] When the preset result announcement time is reached, displaying the partner pairing result corresponding to the at least one group of paired partners and the partner selection indication information corresponding to the at least one unpaired object on the target live broadcast page;

[0049] Among them, the at least one unpaired object is an object other than the at least one group of paired partners among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of the any unpaired object.

[0050] In an optional embodiment, when the object corresponding to the current terminal is the first object, the method further includes:

[0051] In response to the partner selection instruction, displaying object selection indication information on the target live broadcast page;

[0052] The object selection indication information is used to instruct the first object to select the second object as a partner.

[0053] In an optional embodiment, when the current terminal is a terminal corresponding to the third object, the method further includes:

[0054] Before the preset result announcement time arrives, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, displaying the current partner selection result on the target live broadcast page;

[0055] Among them, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object whose partner has been selected among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the third object is any object among the at least one live broadcast participating object and the live broadcast browsing object corresponding to the target live broadcast room.

[0056] In an optional embodiment, the method further includes:

[0057] When the gift amount of items corresponding to the live broadcast browsing object in the target live broadcast room reaches the target gift amount threshold, the target special effect is displayed on the target live broadcast page;

[0058] Among them, the target special effect is a preset atmosphere special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect corresponding to the target live broadcast room; each of the at least one preset atmosphere special effect corresponds to a different preset gift amount threshold.

[0059] According to a second aspect of an embodiment of the present disclosure, a live interactive device is provided, comprising:

[0060] a target live broadcast page display module configured to execute displaying a target live broadcast page of at least one live broadcast participant performing live broadcast, the target live broadcast page including a preset list, the preset list being ranked based on the amount of gifted items in the target live broadcast room corresponding to the target live broadcast page by at least one target live broadcast viewing object;

[0061] A selected indication information display module is configured to execute, in response to a partner selection instruction of a first object for a second object, display selected indication information corresponding to the first object on the target live broadcast page, the selected indication information being used to indicate that the first object has completed partner selection, if the first object is any object in the at least one target live broadcast browsing object, the second object is any object in the at least one live broadcast participating object; if the first object is any object in the at least one live broadcast participating object, the second object is any object in the at least one target live broadcast browsing object;

[0062] The partner pairing result display module is configured to display the partner pairing results corresponding to at least one group of pairing partners on the target live broadcast page when the preset result announcement time is reached. Any group of pairing partners includes a live broadcast participating object and a target live broadcast browsing object that are selected as partners; the partner pairing result is used to indicate that two objects in the any group of pairing partners have successfully selected each other as partners.

[0063] In an optional embodiment, the target live broadcast page further includes object identification information corresponding to the at least one live broadcast participant object; and the device further includes:

[0064] a directional gifting special effect display module, configured to execute a first item gifting instruction for a first live broadcast participant in response to being triggered by a first live broadcast browsing object, and display a directional gifting special effect on the target live broadcast page;

[0065] Among them, the directional gifting special effect includes a directional special effect in which the object identification information corresponding to the first live broadcast browsing object points to the object identification information corresponding to the first live broadcast participating object; the first live broadcast participating object is any live broadcast participating object among the at least one live broadcast participating object, and the first live broadcast browsing object is any live broadcast browsing object among the live broadcast browsing objects corresponding to the target live broadcast room. When the first item gifting instruction is triggered, the at least one target live broadcast browsing object includes the first live broadcast browsing object, and the preset list includes the object identification information corresponding to the at least one target live broadcast browsing object.

[0066] In an optional embodiment, the target live broadcast room is a live broadcast room for holding a preset interactive activity, and the preset interactive activity includes a ranking interaction stage, and the ranking interaction stage is an interactive stage for entering the preset list by giving virtual items, and the preset list is the list of the ranking interaction stage; the at least one live broadcast participant object includes an activity participant object corresponding to the preset interactive activity; when the at least one live broadcast participant object also includes an inactive participant object corresponding to the preset interactive activity, the directional gift special effect display module is also configured to execute in response to the first item gift instruction, and when the first live broadcast participant object belongs to the activity participant object corresponding to the preset interactive activity, the directional gift special effect is displayed on the target live broadcast page.

[0067] In an optional embodiment, the target live broadcast room is a live broadcast room for holding preset interactive activities, and the preset interactive activities include a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interactive stage for entering the preset list by giving virtual items, and the partner selection stage is an interactive stage for at least one target list object in the preset list and the at least one live broadcast participating object to select a partner from each other, and the at least one target list object is a live broadcast browsing object whose corresponding item gift amount ranks in the top preset number at the end of the ranking interaction stage; in the partner selection stage, the at least one target live broadcast browsing object is the at least one target list object;

[0068] The selected indication information display module is further configured to display the selected indication information on the target live broadcast page in response to the partner selection instruction of the first object for the second object during the partner selection phase.

[0069] In an optional embodiment, the preset interactive activity further includes a partner support phase; the partner support phase is an interactive phase in which the live broadcast browsing object corresponding to the target live broadcast room supports the corresponding paired partner by giving virtual items; the device further includes:

[0070] A partner support live broadcast page display module is configured to execute in the partner support phase and display at least one set of joint identification information and preset partner display positions corresponding to the paired partners on the target live broadcast page;

[0071] Among them, the joint identification information corresponding to any group of pairing partners includes the object identification information corresponding to the two objects in the any group of pairing partners, the preset partner display position is the display position corresponding to the target pairing partner, and the target pairing partner is the pairing partner with the highest support index data in the at least one group of pairing partners, and the support index data represents the amount of virtual items given away by the corresponding pairing partner.

[0072] In an optional embodiment, the device further comprises:

[0073] A first joint identification information display module is configured to display the first joint identification information corresponding to the first paired partner at the preset partner display position during the partner support phase;

[0074] The first pairing partner is the pairing partner with the highest current corresponding support index data among the at least one group of pairing partners.

[0075] In an optional embodiment, the device further comprises:

[0076] a virtual item giving module configured to execute, in response to a second item giving instruction corresponding to a second live broadcast browsing object for a second paired partner, giving a virtual item corresponding to the second item giving instruction to at least one of the second paired partners;

[0077] The second pairing partner is any pairing partner in the at least one group of pairing partners, and the second live broadcast browsing object is any live broadcast browsing object in the live broadcast browsing objects corresponding to the target live broadcast room.

[0078] In an optional embodiment, the target live broadcast page also displays preset support controls corresponding to the at least one group of pairing partners; the virtual item donation module is specifically configured to execute the second item donation instruction for the second pairing partner triggered based on the preset support controls, and donate the virtual item corresponding to the second item donation instruction to at least one object in the second pairing partner.

[0079] In an optional embodiment, the device further comprises:

[0080] a preset support prompt information display module, configured to display preset support prompt information on the target live broadcast page, wherein the preset support prompt information is used to indicate support for a corresponding paired partner by giving virtual items;

[0081] The first updating module is configured to execute a preset instruction in response to being triggered based on the preset support prompt information, and update the preset support prompt information displayed on the target live broadcast page to the preset support control.

[0082] In an optional embodiment, the device further comprises:

[0083] The second updating module is configured to execute, when the support index data currently corresponding to the third pairing partner in the at least one group of pairing partners is the highest support index data in the at least one group of pairing partners, updating the first joint identification information displayed at the preset partner display position to the third joint identification information corresponding to the third pairing partner.

[0084] In an optional embodiment, the device further comprises:

[0085] a preset reward prompt information display module configured to display preset reward prompt information corresponding to the fourth pairing partner on the target live broadcast page when the preset lock time corresponding to the target pairing partner is reached;

[0086] The fourth pairing partner is the pairing partner with the highest support index data among the at least one group of pairing partners at the preset locking time; and the preset reward prompt information is used to indicate the first preset reward resource that the fourth pairing partner can obtain.

[0087] In an optional embodiment, when the first preset reward resource includes a live interactive reward resource of preset duration, the apparatus further includes:

[0088] A first live broadcast screen updating module is configured to update the live broadcast screen corresponding to the at least one live broadcast participant in the target live broadcast page to the live broadcast screens corresponding to the two participants in the fourth pairing partner;

[0089] The second live screen updating module is configured to update the live screens corresponding to the two objects in the fourth pairing partner in the target live broadcast page to the live screen corresponding to the at least one live broadcast participating object when the end time corresponding to the preset duration is reached.

[0090] In an optional embodiment, before reaching a preset locking time corresponding to the target pairing partner, the device further includes:

[0091] A predicted interaction indication information display module is configured to display the predicted interaction indication information corresponding to the target pairing partner on the target live broadcast page;

[0092] The preset interaction indication information is used to indicate that the live broadcast browsing object corresponding to the target live broadcast room is predicted to be the pairing partner of the target pairing partner at the preset locking time.

[0093] In an optional embodiment, the device further comprises:

[0094] a prediction submission instruction information display module configured to execute, in response to a prediction selection instruction for a fifth pairing partner from a third live broadcast browsing object, display prediction submission instruction information on the target live broadcast page, wherein the third live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room;

[0095] The device further comprises:

[0096] The resource distribution module is configured to distribute the second preset reward resource to the third live broadcast browsing object when the preset lock time is reached and the fifth pairing partner is the preset lock time, and the pairing partner with the highest support indicator data in the at least one group of pairing partners.

[0097] In an optional embodiment, the target live broadcast page displays first exclusive background information corresponding to the ranking interaction stage; the device further includes:

[0098] The exclusive background information updating module is configured to update the first exclusive background information displayed on the target live broadcast page to the second exclusive background information corresponding to the partner selection stage when entering the partner selection stage.

[0099] In an optional embodiment, the partner pairing result display module is further configured to display the partner pairing results corresponding to the at least one group of paired partners and the partner selection indication information corresponding to the at least one unpaired object on the target live broadcast page when the preset result announcement time is reached;

[0100] Among them, the at least one unpaired object is an object other than the at least one group of paired partners among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of the any unpaired object.

[0101] In an optional embodiment, when the object corresponding to the current terminal is the first object, the apparatus further includes:

[0102] an object selection indication information display module, configured to display object selection indication information on the target live broadcast page in response to the partner selection instruction;

[0103] The object selection indication information is used to instruct the first object to select the second object as a partner.

[0104] In an optional embodiment, when the current terminal is a terminal corresponding to the third object, the apparatus further includes:

[0105] a current partner selection result display module configured to execute, before the preset result announcement time arrives, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, displaying the current partner selection result on the target live broadcast page;

[0106] Among them, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object whose partner has been selected among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the third object is any object among the at least one live broadcast participating object and the live broadcast browsing object corresponding to the target live broadcast room.

[0107] In an optional embodiment, the device further comprises:

[0108] A target special effect display module is configured to display a target special effect on the target live broadcast page when the gift amount of the item corresponding to the live broadcast browsing object in the target live broadcast room reaches a target gift amount threshold;

[0109] Among them, the target special effect is a preset atmosphere special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect corresponding to the target live broadcast room; each of the at least one preset atmosphere special effect corresponds to a different preset gift amount threshold.

[0110] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the live interactive methods of the embodiments of the present disclosure.

[0111] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any one of the live interactive methods of the embodiment of the present disclosure.

[0112] According to a fifth aspect of an embodiment of the present disclosure, a computer program product comprising instructions is provided, which, when executed on a computer, enables the computer to execute any one of the live interactive methods of the embodiments of the present disclosure.

[0113] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0114] A preset ranking list is displayed on a target live broadcast page where at least one live broadcast participant is broadcasting live. The ranking list is ranked based on the amount of items donated by at least one target live broadcast browsing object in the target live broadcast room. In response to a partner selection instruction from a first object for a second object, selected indication information corresponding to the first object is displayed on the target live broadcast page. The selected indication information is used to indicate that the first object has completed partner selection. If the first object is any of the at least one target live broadcast browsing object, and the second object is any of the at least one live broadcast participant; if the first object is any of the at least one live broadcast participant, and the second object is any of the at least one target live broadcast browsing object, viewers in the live broadcast room can participate in the ranking list by donating virtual items, thereby increasing the interaction rate of virtual item donation. Viewers can also interact with the host and / or guests participating in the live broadcast to select partners. While enriching the interactive form of the live broadcast, the audience's role in the live broadcast room can also be enriched, enhancing the audience's sense of participation and the depth of social interaction during the live broadcast. When the preset result announcement time is reached, the partner pairing results corresponding to at least one group of pairing partners are displayed on the target live broadcast page. This allows viewers to gain a stronger sense of participation and belonging through interaction, thereby increasing the interactivity and user activity of the live broadcast platform.

[0115] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0116] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0117] Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment;

[0118] Figure 2 is a flow chart showing a live interactive method according to an exemplary embodiment;

[0119] Figure 3 is a schematic diagram of a target live broadcast page according to an exemplary embodiment;

[0120] Figure 4 is a schematic diagram showing a target live broadcast page with selected indication information according to an exemplary embodiment;

[0121] Figure 5 is a schematic diagram showing a target live broadcast page displaying object selection indication information according to an exemplary embodiment;

[0122] Figure 6is a schematic diagram showing another page of a target live broadcast page displaying object selection indication information according to an exemplary embodiment;

[0123] Figure 7 is a schematic diagram showing a target live broadcast page displaying partner pairing results according to an exemplary embodiment;

[0124] Figure 8 is a schematic diagram of a target live broadcast page corresponding to a partner support phase according to an exemplary embodiment;

[0125] Figure 9 is a schematic diagram of another target live broadcast page in the partner support phase according to an exemplary embodiment;

[0126] Figure 10 is a block diagram of a live interactive device according to an exemplary embodiment;

[0127] Figure 11 The present invention is a block diagram of an electronic device for live broadcast interaction according to an exemplary embodiment. DETAILED DESCRIPTION

[0128] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0129] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0130] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0131] See also Figure 1 , Figure 1 2 is a schematic diagram showing an application environment according to an exemplary embodiment. The application environment may include a first terminal 100 , a second terminal 200 , and a server 300 .

[0132] In a specific embodiment, the first terminal 100 may be the terminal initiating the live broadcast (i.e., the host), the second terminal 200 may be the terminal viewing the live broadcast (i.e., the viewer), and the server 300 may be the backend server of the live broadcast platform. Specifically, the first terminal 100 may provide a live broadcast information stream and send it to the server 300. In response, the server 300 may push the live broadcast information stream to the second terminal 200. Furthermore, while watching the live broadcast, the second terminal 200 may give virtual items (live broadcast gifts) to the corresponding live broadcast initiator.

[0133] In an optional embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, and may also be software running on the above electronic devices, such as applications. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, Windows, etc.

[0134] In an optional embodiment, the server 300 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers.

[0135] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual applications, other application environments may also be included. For example, when other objects participate in the live broadcast, a third terminal may also be included. The third terminal may be the terminal corresponding to the object invited by the live broadcast initiator to participate in the live broadcast and / or the object actively requesting to participate in the live broadcast.

[0136] In the embodiments of this specification, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0137] Figure 2 is a flow chart of a live interactive method according to an exemplary embodiment, which can be applied to terminals such as a first terminal, a second terminal, and a third terminal. Figure 2 As shown, the method may include the following steps:

[0138] In step S201, a target live broadcast page for at least one live broadcast participant to perform live broadcast is displayed.

[0139] In a specific embodiment, at least one live broadcast participant object may be an object participating in the live broadcast (user account). Specifically, at least one live broadcast participant object may include a live broadcast initiating object (anchor account). Optionally, in the case where at least one live broadcast participant object is multiple live broadcast participant objects (the multiple in the embodiment of the present application may be at least two), at least one live broadcast participant object (multiple live broadcast participant objects) may also include at least one other live broadcast object. The at least one other live broadcast object may include an object invited by the live broadcast initiating object to participate in the live broadcast and / or an object actively requesting to participate in the live broadcast (guest account). Specifically, in the case where at least one live broadcast participant object includes one live broadcast participant object, the live broadcast participant object may be a live broadcast initiating object; optionally, during the live broadcast of multiple live broadcast participant objects, a live broadcast host object may be set. Optionally, the live broadcast initiating object may select itself or other live broadcast objects as the live broadcast host object. Specifically, the live broadcast host object may be a live broadcast participant object responsible for controlling the overall rhythm and process of the live broadcast room.

[0140] In one specific embodiment, the target live broadcast page may include a preset ranking list, which may be ranked based on the amount of gifted items given by at least one target live broadcast viewing object in the target live broadcast room corresponding to the target live broadcast page. Specifically, the target live broadcast room may be any live broadcast room on the live broadcast platform. Specifically, the target live broadcast page may be the live broadcast page for the live broadcast participant corresponding to the target live broadcast room, or the live broadcast page for the live broadcast viewing object corresponding to the target live broadcast room. The live broadcast viewing object may be an object (viewer account) viewing the live broadcast. Specifically, the preset ranking list may include object identification information corresponding to the at least one target live broadcast viewing object and the amount of gifted items given by the at least one target live broadcast viewing object. Optionally, the preset ranking list may also include ranking information for the at least one target live broadcast viewing object. Specifically, the at least one target live broadcast viewing object is ranked by a preset number of gifted items among the live broadcast viewing objects corresponding to the target live broadcast page. The preset number may be set based on actual application. The gifted item amount may be used to indicate the amount of virtual items gifted by the corresponding live broadcast viewing object in the target live broadcast room. Optionally, the gifted item amount may be the number of virtual items gifted. Alternatively, the gifted item amount may be the amount of virtual resources consumed to gift the corresponding virtual item. The object identification information corresponding to any target live broadcast browsing object may be information that can identify the target live broadcast browsing object. Exemplarily, the object identification information corresponding to the target live broadcast browsing object may include but is not limited to at least any one of an avatar and a nickname.

[0141] In an optional embodiment, the target live broadcast page may further include object identification information corresponding to at least one live broadcast participant object; optionally, the method may further include:

[0142] In response to a first item gifting instruction for a first live broadcast participant triggered by a first live broadcast browsing object, a targeted gifting special effect is displayed on a target live broadcast page;

[0143] In a specific embodiment, the first item gifting instruction may be an instruction for the first live broadcast browsing object to gift a virtual item to the first live broadcast participating object; the first live broadcast browsing object may trigger the gifting instruction (first item gifting instruction) for giving the corresponding virtual item after selecting the first live broadcast participating object in the virtual item display panel; optionally, the first live broadcast browsing object may trigger the display of the object description information display interface corresponding to the first live broadcast participating object by selecting the first live broadcast participating object on the target live broadcast page, and the object description information display page may include a first preset gifting control (a control for triggering the gifting of virtual items), and further, the first item gifting instruction may be triggered by the first preset gifting control; optionally, while displaying the object identification information corresponding to at least one live broadcast participating object, the item gifting amount corresponding to the live broadcast participating object may also be displayed (used to indicate the number of virtual items gifted by the live broadcast browsing object and received by the live broadcast participating object), for example Figure 3 The xxx below the nickname corresponding to the live broadcast participant can be the corresponding item gift amount; optionally, based on the item gift amount corresponding to the first live broadcast participant, the gift amount list interface corresponding to the live broadcast browsing object that gifts virtual items to the first live broadcast participant can be triggered. Optionally, the gift amount list interface can include a second preset gift control (a control for triggering the gift of virtual items). Further, the first item gift instruction can be triggered through the second preset gift control.

[0144] In a specific embodiment, a directional gifting special effect may include a directional special effect that directs the object identification information corresponding to the first live broadcast viewing object to the object identification information corresponding to the first live broadcast participating object. Specifically, the directional gifting special effect may include a virtual item gifting special effect (gift giving special effect) that directs the object identification information corresponding to the first live broadcast viewing object to the object identification information corresponding to the first live broadcast participating object. Specifically, the object identification information corresponding to any live broadcast participating object may be information that can identify the live broadcast participating object. Exemplarily, the object identification information corresponding to a live broadcast participating object may include, but is not limited to, at least one of a live broadcast image, an avatar, and a nickname; optionally, it may also include an object number, etc.

[0145] In a specific embodiment, the above-mentioned first live broadcast participating object can be any live broadcast participating object among at least one live broadcast participating object, and the above-mentioned first live broadcast browsing object can be any live broadcast browsing object among the live broadcast browsing objects corresponding to the target live broadcast room. When the first item gift instruction is triggered, the at least one target live broadcast browsing object can include the first live broadcast browsing object, and the preset list can include the object identification information corresponding to the at least one target live broadcast browsing object.

[0146] In a specific embodiment, during the directional special effect display process in which the object identification information corresponding to the first live broadcast browsing object points to the object identification information corresponding to the first live broadcast participating object, the object identification information corresponding to the first live broadcast browsing object may be the object identification information corresponding to the first live broadcast browsing object in the above-mentioned preset list.

[0147] In a specific embodiment, if the first live browsing object has not been listed before the first item gift instruction is triggered, the list information of the first live browsing object, such as the object identification information corresponding to the first live browsing object, can be displayed in the preset list after the first item gift instruction is triggered; if the first live browsing object has been listed before the first item gift instruction is triggered, the list information of the first live browsing object in the preset list (such as the item gift quantity, ranking information, etc.) can be updated.

[0148] In the above embodiment, the first live broadcast browsing object triggers the first item gift instruction for the first live broadcast participating object, and a directional gift special effect including a directional special effect pointing from the object identification information corresponding to the first live broadcast browsing object to the object identification information corresponding to the first live broadcast participating object is displayed on the target live broadcast page. This can more intuitively present the process of the audience giving virtual items to the anchor or guest, greatly improving the interactivity and interactive fun between the audience and the anchor, and between the audience and the live broadcast guest during the presentation of the item gift special effect.

[0149] In an optional embodiment, the target live broadcast room may be a live broadcast room where a preset interactive activity is held, and the preset interactive activity may be an interactive activity held in the target live broadcast room. The specific activity content may be set in combination with actual applications. Optionally, the preset interactive activity may include a ranking interaction stage, and the ranking interaction stage may be an interactive stage for entering a preset ranking by giving virtual items. Accordingly, the preset ranking may be a ranking in the ranking interaction stage. The at least one live broadcast participant may include an activity participant corresponding to the preset interactive activity.

[0150] In actual applications, the live broadcast initiating object and at least one other live broadcast object can choose whether to participate in the preset interactive activity based on actual needs; accordingly, when at least one live broadcast participating object can be multiple live broadcast participating objects, the multiple live broadcast participating objects can include active participating objects corresponding to the preset interactive activity; when any of the multiple live broadcast participating objects (the live broadcast initiating object and at least one other live broadcast object) does not participate in the preset interactive activity, the multiple live broadcast participating objects can also include inactive participating objects corresponding to the preset interactive activity; when the live broadcast initiating object and at least one other live broadcast object both participate in the preset interactive activity, the multiple live broadcast participating objects are all active participating objects corresponding to the preset interactive activity. Optionally, when at least one live broadcast participating object also includes inactive participating objects corresponding to the preset interactive activity, the above-mentioned first item gift instruction for the first live broadcast participating object triggered by the first live broadcast browsing object, displaying the targeted gifting special effect on the target live broadcast page may include:

[0151] In response to the first item gift instruction, when the first live broadcast participant belongs to the activity participant corresponding to the preset interactive activity, a targeted gift special effect is displayed on the target live broadcast page.

[0152] In a specific embodiment, taking at least one live broadcast participant object as multiple live broadcast participant objects and at least one target live broadcast browsing object as multiple target live broadcast browsing objects as an example, Figure 3 As shown, Figure 3 This is a schematic diagram of a target live broadcast page according to an exemplary embodiment. Specifically, the avatar, nickname, and other information corresponding to 301 may be object identification information corresponding to multiple live broadcast participants; the list corresponding to 302 may be a preset list; and the special effect corresponding to 303 may be a directional gifting special effect including a directional special effect that directs the object identification information corresponding to the first live broadcast browsing object to the object identification information corresponding to the first live broadcast participant. Specifically, when a first item gifting instruction is triggered, the virtual item corresponding to the first item gifting instruction may be gifted to the first live broadcast participant.

[0153] In an optional embodiment, the target live broadcast page may also display activity information corresponding to a preset interactive activity, such as indication information corresponding to at least one interactive stage corresponding to the preset interactive activity, and optionally, time information corresponding to the current interactive stage (such as countdown information). Exemplarily, the activity information corresponding to the preset interactive activity may include Figure 3 The information corresponding to 304: interaction stage identification information and the time information corresponding to the current interaction stage 1, Figure 3 In the interactive stage 1, the interactive stage can be the ranking interactive stage.

[0154] In a specific embodiment, the interaction duration corresponding to at least one interaction stage corresponding to the preset interactive activity can be pre-set or adjusted during the activity. Optionally, the corresponding setting entry can be pre-set, for example, Figure 3 The setting control corresponding to 305 may be a setting entry.

[0155] In addition, it should be noted that the types and quantities of virtual items presented by the live broadcast viewing objects in the target live broadcast room to the live broadcast participating objects can be one or more types.

[0156] In the above embodiment, when the first live broadcast browsing object triggers the first item gift instruction for the first live broadcast participating object, and when the first live broadcast participating object belongs to the activity participating object corresponding to the preset interactive activity, the targeted gift special effect is displayed on the target live broadcast page, and the targeted gift special effect can be presented more specifically, and then the new gift special effect can be combined to enhance the user's enthusiasm for participating in the preset interactive activity and the interactivity of the live broadcast.

[0157] In addition, it should be noted that when at least one live broadcast participating object (multiple live broadcast participating objects) also includes inactive participating objects corresponding to preset interactive activities, for example, the host account does not participate in preset interactive activities and other scenarios, when the live broadcast browsing object gives virtual items to the inactive participating object, conventional item giving special effects can be displayed. Optionally, when the live broadcast browsing object gives virtual items to the inactive participating object, targeted giving special effects can also be displayed.

[0158] In step S203, in response to the first object's partner selection instruction for the second object, selected indication information corresponding to the first object is displayed on the target live broadcast page.

[0159] In a specific embodiment, the partner selection instruction may be an instruction for the first object to select the second object as a partner. Optionally, the partner selection instruction may be triggered by a touch operation such as clicking or long pressing the object identification information corresponding to the second object.

[0160] In a specific embodiment, the selected indication information can be used to indicate that the first object has completed partner selection. The presentation form of the selected indication information can include, but is not limited to, at least one of an image, text, graphic, or special effects. Optionally, the selected indication information can be displayed in the area where the object identification information corresponding to the first object is located. If the first object is any object in at least one target live broadcast browsing object, the second object is any object in at least one live broadcast participating object. If the first object is any object in at least one live broadcast participating object, the second object is any object in at least one target live broadcast browsing object. Optionally, if the at least one live broadcast participating object is multiple live broadcast participating objects, and the multiple live broadcast participating objects also include inactive participating objects corresponding to a preset interactive activity, if the first object is any object in at least one target live broadcast browsing object, the second object can be any object in the active participating objects corresponding to the preset interactive activity (i.e., the active participating objects corresponding to the preset interactive activity among the multiple live broadcast participating objects). If the first object is any object in the active participating objects corresponding to the preset interactive activity (i.e., the active participating objects corresponding to the preset interactive activity among the multiple live broadcast participating objects), the second object can be any object in the at least one target live broadcast browsing object.

[0161] In an optional embodiment, the preset interactive activity may include a ranking interaction phase and a partner selection phase; the partner selection phase may be an interactive phase in which at least one target ranked object in a preset ranking and at least one live broadcast participant select a partner from each other, and the at least one target ranked object may be a live broadcast browsing object whose corresponding item gift amount ranks in the top preset number at the end of the ranking interaction phase; optionally, in the partner selection phase, the at least one target live broadcast browsing object may be at least one target ranked object; accordingly, the display of the selected indication information corresponding to the first object on the target live broadcast page in response to the partner selection instruction of the first object for the second object may include:

[0162] In the partner selection stage, in response to the first object's partner selection instruction for the second object, selected indication information is displayed on the target live broadcast page.

[0163] In a specific embodiment, Figure 4 As shown, Figure 4 This is a schematic diagram of a target live broadcast page showing selected indication information according to an exemplary embodiment; wherein the information corresponding to 401 may be selected indication information corresponding to a certain live broadcast participant; and the information corresponding to 402 may be selected indication information corresponding to a certain target live broadcast browsing object (target on the list object). Figure 4 In the interactive phase 2, the partner selection phase can be used.

[0164] In the above embodiment, in a live broadcast room that holds a preset interactive activity including a ranking interaction stage and a partner selection stage, at the end of the ranking interaction stage, the live broadcast browsing objects whose corresponding item donation amount ranks in the top preset number will participate in the partner selection stage. This can better enhance the enthusiasm of the live broadcast room audience to participate in the virtual item donation interaction, and further, while enriching the live broadcast interaction form, it can enrich the role of the audience in the live broadcast room, enhance the audience's sense of participation and the depth of social interaction during the live broadcast.

[0165] In an optional embodiment, when the object corresponding to the current terminal is the first object, the above method may further include:

[0166] In response to the partner selection instruction, displaying object selection indication information on the target live broadcast page;

[0167] In a specific embodiment, the object selection indication information may be used to instruct the first object to select the second object as a partner. Optionally, the presentation form of the object selection indication information may include but is not limited to at least any one of an image, text, graphic text, or special effects.

[0168] In a specific embodiment, taking the first object as a live broadcast participant as an example, Figure 5 As shown, Figure 5 It is a page diagram of a target live broadcast page showing object selection indication information according to an exemplary embodiment; specifically, the object selection indication information may include the numbering information (i.e., sorting information) of the second object corresponding to 501, the selection indication arrow corresponding to 502, and the selected icon corresponding to 503.

[0169] In a specific embodiment, taking the first object as a target live browsing object as an example, Figure 6 As shown, Figure 6 It is a page diagram of another target live broadcast page showing object selection indication information according to an exemplary embodiment; specifically, the object selection indication information may include the numbering information (i.e., sorting information) of the second object corresponding to 601, the selection indication arrow corresponding to 602, and the selected icon corresponding to 603.

[0170] In the above embodiment, when the first object triggers a partner selection instruction for the second object, and the object corresponding to the current terminal is the first object, the object selection indication information is displayed on the target live broadcast page, so that the user who is currently selecting a partner can understand the selected partner more intuitively and clearly, thereby improving the intuitiveness of the interaction during the partner selection process.

[0171] In an optional embodiment, the target live broadcast page displays the first exclusive background information corresponding to the ranking interaction stage; accordingly, the method may further include:

[0172] When entering the partner selection stage, the first exclusive background information displayed on the target live broadcast page is updated to the second exclusive background information corresponding to the partner selection stage.

[0173] In a specific embodiment, the first exclusive background information may be background information specific to the ranking interaction phase; for example, it may include a background image, background embellishment elements, etc., and may be specifically configured based on actual applications. Optionally, the first exclusive background information may be displayed at the bottom of the page. The second exclusive background information may be background information specific to the partner selection phase; specifically, it may be configured based on actual applications. Optionally, the second exclusive background information may be displayed at the bottom of the page.

[0174] In the above embodiment, at different interactive stages of the preset interactive activity, exclusive background information corresponding to different interactive stages is selected to be displayed on the target live broadcast page, which can enrich the background information during the live broadcast process while enhancing the personalization of different interactive stages.

[0175] In step S205 , when the preset result announcement time is reached, the partner pairing results corresponding to at least one pairing partner are displayed on the target live broadcast page. Any pairing partner includes a live broadcast participant and a target live broadcast viewing object who are mutually selected as partners.

[0176] In a specific embodiment, the preset result release time may be a preset release time for the partner pairing results. Specifically, the at least one pairing partner group may be one or more pairs of partners. The partner pairing result may be used to indicate that two individuals in any pairing partner group have successfully selected each other as partners. Optionally, the partner pairing result may be presented in a format that includes, but is not limited to, at least one of an image, text, graphic, or special effects.

[0177] In a specific embodiment, Figure 7 As shown, Figure 7 is a schematic diagram showing a target live broadcast page showing partner pairing results according to an exemplary embodiment; specifically, Figure 7 The bidirectional arrow between the object identification information corresponding to the live broadcast participant and the object identification information corresponding to the target live broadcast browsing object can be the partner pairing result.

[0178] In an optional embodiment, when a preset result announcement time is reached, displaying the partner pairing results corresponding to at least one group of pairing partners on the target live broadcast page may include:

[0179] When the preset result announcement time arrives, displaying the partner pairing results corresponding to at least one set of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live broadcast page;

[0180] In a specific embodiment, at least one unpaired object may be an object other than at least one group of paired partners among at least one live broadcast participating object and at least one target live broadcast browsing object; the partner selection indication information corresponding to any unpaired object may be used to indicate the partner selection information of any unpaired object; the presentation form of the partner selection indication information may include but is not limited to at least any one of images, text, graphics or special effects.

[0181] In an optional embodiment, an unpaired object may or may not select a partner. Accordingly, the partner selection indication information corresponding to an unpaired object may be indication information of the selected partner (e.g., number information corresponding to the selected object). For example, Figure 7 Optionally, the partner selection indication information corresponding to an unpaired object may be an indication information of not selecting a partner, for example, Figure 7 The information corresponding to 702.

[0182] In an optional embodiment, when the preset result announcement time is reached, the pairing success rendering information can be displayed first. The pairing success rendering information can be used to render the atmosphere of one or more pairs of pairs in the at least one pairing partner group successfully selecting each other as partners; the presentation form of the pairing success rendering information can include but is not limited to at least any one of images, text, graphics or special effects. Optionally, in the case where the object corresponding to the current terminal is any object in at least one pairing partner group, the pairing success rendering information can be used to render the atmosphere of the pairing partner to which the object corresponding to the current terminal belongs successfully selecting each other as partners, such as the avatars of the two objects in the pairing partner to which the object corresponding to the current terminal belongs and the message "Congratulations on the successful mutual selection" presented in a dynamic form. In the case where the object corresponding to the current terminal is not any object in at least one pairing partner group, the pairing success rendering information can be used to render the atmosphere of the at least one pairing partner group successfully selecting each other as partners; for example, the message "Congratulations to x group of partners for successfully selecting each other" presented in a dynamic form.

[0183] In an optional embodiment, when the display of the successful pairing rendering information is completed, the partner pairing results corresponding to at least one group of pairing partners can be displayed on the target live broadcast page, or the partner pairing results corresponding to at least one group of pairing partners and the partner selection indication information corresponding to at least one unpaired object can be displayed on the target live broadcast page.

[0184] In the above embodiment, when the preset result announcement time is reached, the partner pairing results corresponding to at least one group of paired partners and the partner selection indication information corresponding to at least one unpaired object are displayed on the target live broadcast page. This allows users in the live broadcast room to understand the successfully paired partners while also understanding the partner selection status corresponding to the unpaired objects, thereby presenting the partner selection status more comprehensively and better enhancing the live broadcast interactive experience.

[0185] In an optional embodiment, when the current terminal is a terminal corresponding to the third object, the above method may further include:

[0186] Before the preset result announcement time arrives, in response to a selection result viewing instruction triggered by a third object based on a preset resource consumption operation, displaying the current partner selection result on the target live broadcast page;

[0187] In a specific embodiment, the selection result viewing instruction may be an instruction for viewing the current partner selection result; optionally, a corresponding viewing control may be set, and accordingly, the execution of a preset resource consumption operation may be triggered based on the viewing control, thereby triggering the above-mentioned selection result viewing instruction.

[0188] In a specific embodiment, the above-mentioned current partner selection result can be used to indicate the partner information selected by the selected object; the above-mentioned selected object can be an object that has selected a partner among at least one live broadcast participating object and at least one target live broadcast browsing object; the above-mentioned third object can be any object among at least one live broadcast participating object and the live broadcast browsing object corresponding to the target live broadcast room. Specifically, the preset resource consumption operation can be an operation of consuming the first preset virtual resource. Specifically, the first preset virtual resource can be the virtual resource required to view the partner pairing result before the preset result announcement time. Specifically, the first preset virtual resource is set in combination with the actual application. Optionally, the virtual resource required to donate the virtual resource can be the same type of virtual resource as the first preset virtual resource, or it can be a different type of virtual resource.

[0189] In the above embodiment, before the preset result announcement time arrives, the users of the live broadcast room can trigger the selection result viewing instruction through the preset resource consumption operation, thereby allowing the users of the live broadcast room to view the current partner selection results in advance, better enriching the interactive form of the live broadcast room, and better meeting the interactive needs of different users.

[0190] In an optional embodiment, the preset interactive activity may further include a partner support phase; the partner support phase may be an interactive phase in which the live broadcast viewing object corresponding to the target live broadcast room supports the corresponding paired partner by giving virtual items; the method may further include:

[0191] During the partner support phase, the joint identification information and preset partner display positions corresponding to at least one pairing partner are displayed on the target live broadcast page;

[0192] In a specific embodiment, the joint identification information corresponding to any group of paired partners includes the object identification information corresponding to the two objects in any group of paired partners, for example, the avatars of the two objects in any group of paired partners, etc. Specifically, the object identification information corresponding to the target live broadcast browsing object in the joint identification information can be the same as or different from the object identification information corresponding to the target live broadcast browsing object in the preset list. For example, the object identification information in the preset list includes a nickname and an avatar, while the joint identification information only includes an avatar. The object identification information corresponding to the live broadcast participating object in the joint identification information can be the same as or different from the object identification information displayed in the area of ​​the target live broadcast page for displaying the object identification information corresponding to at least one live broadcast participating object. Optionally, if there is an unpaired object among at least one live broadcast participating object, the object identification information corresponding to the unpaired object can also be displayed.

[0193] In a specific embodiment, the preset partner display position may be the display position (display area) corresponding to the target partner. The target partner may be the partner with the highest support index data among at least one group of partners. The support index data may represent the amount of virtual items donated by the corresponding partner. Alternatively, the support index data may represent the amount of virtual items donated by the corresponding partner during the partner support phase. Accordingly, the preset partner display position may be empty in the initial state. Specifically, the support index data may be the amount of donated items, or data positively correlated with the amount of donated items.

[0194] In a specific embodiment, the partner support stage may be an interactive stage after the partner selection stage. Accordingly, when entering the partner support stage, the above method may further include: updating the second exclusive background information displayed on the target live broadcast page to the third exclusive background information corresponding to the partner support stage.

[0195] In a specific embodiment, the third exclusive background information may be background information exclusive to the partner support stage; illustratively, such as background images, background embellishment elements, etc., which may be specifically set in combination with actual applications; optionally, the third exclusive background information may be displayed at the bottom layer of the page.

[0196] In an optional embodiment, the above method may further include:

[0197] During the partner support phase, the first joint identification information corresponding to the first paired partner is displayed at the preset partner display position;

[0198] In a specific embodiment, the first joint identification information may be the joint identification information corresponding to the first pairing partner.

[0199] In one specific embodiment, during the partner support phase, if a live stream viewer supports their corresponding partner by donating virtual items, the corresponding support indicator data may continuously increase as the amount of items donated increases. Accordingly, the first partner may be the partner with the highest current corresponding support indicator data among at least one group of partners.

[0200] In the above embodiment, during the partner support stage, the joint identification information corresponding to the pairing partner with the highest current support index data in at least one group of pairing partners is displayed at the preset partner display position, which can better highlight the pairing partner with the highest support index data, and thus better enhance the audience's support enthusiasm and interactivity for different pairing partners.

[0201] In an optional embodiment, the above method may further include:

[0202] The support index data currently corresponding to the third pairing partner in at least one group of pairing partners is the highest support index data in at least one group of pairing partners, and the first joint identification information displayed at the preset partner display position is updated to the third joint identification information corresponding to the third pairing partner.

[0203] In a specific embodiment, the third pairing partner may be the pairing partner with the highest current corresponding support indicator data among at least one pairing partner (or multiple pairs of pairing partners); the third joint identification information is the joint identification information corresponding to the third pairing partner.

[0204] In the above embodiment, by combining the current support indicator data corresponding to each pairing partner in real time and updating the joint identification information displayed in the preset partner display position in real time, the support enthusiasm and interactivity of different pairing partners can be better improved.

[0205] In an optional embodiment, the support indicator data may also represent the amount of virtual items gifted by the corresponding pairing partner in the target live broadcast room; accordingly, in the initial state of the partner support stage, the amount of virtual items gifted by the corresponding pairing partner may be the current amount of items gifted by the live broadcast participants in the pairing partner in the target live broadcast room; accordingly, the preset partner display position may display the joint object information corresponding to the pairing partner to which the live broadcast participant with the highest current amount of items gifted in the target live broadcast room belongs in the initial state.

[0206] In an optional embodiment, during the display of the joint object identification information, the support indicator data corresponding to the corresponding pairing partner may also be displayed.

[0207] In a specific embodiment, Figure 8 As shown, Figure 8 801 is a schematic diagram of a target live broadcast page corresponding to a partner support phase according to an exemplary embodiment; specifically, the area corresponding to 801 may be a preset partner display position, the information corresponding to 802 may be joint identification information corresponding to a pairing partner; the information corresponding to 803 may be support indicator data corresponding to a pairing partner; specifically, combined with Figure 8 It can be seen that the preset partner display position displays the joint identification information corresponding to the current pairing partner with the highest support indicator data, and Figure 8 The middle interaction stage 3 can be the partner support stage.

[0208] In the above embodiment, after the partner selection stage, a partner support stage is further provided in which the live broadcast browsing objects corresponding to the target live broadcast room support the corresponding paired partners by giving virtual items. On the basis of displaying the joint identification information corresponding to at least one group of paired partners on the target live broadcast page, a corresponding preset partner display position is set for the paired partners with the highest support index data. This can better enrich the interactive form and better enhance the user's enthusiasm for interactive virtual item giving, thereby better enhancing the interactivity of the live broadcast.

[0209] In an optional embodiment, the above method may further include:

[0210] In response to a second item gift instruction corresponding to a second pairing partner from the second live broadcast browsing object, gifting a virtual item corresponding to the second item gift instruction to at least one of the second pairing partners;

[0211] In a specific embodiment, the second live browsing object can be any live browsing object among the live browsing objects corresponding to the target live room. Exemplarily, the second live browsing object can be the target live browsing object in the second pairing partner, or any live browsing object in the target live room other than the target live browsing object. Specifically, the above-mentioned second pairing partner can be any pairing partner in the above-mentioned at least one group of pairing partners. Specifically, the second item gifting instruction can be an instruction for any live browsing object corresponding to the target live room to gift a virtual item to the second pairing partner. Exemplarily, when at least one object in the above-mentioned second pairing partner is one object, the object can be a live participating object or a target live browsing object; optionally, when at least one object in the second pairing partner is two objects, the proportion of the item gift amount corresponding to the virtual items respectively obtained by the live participating object and the target live browsing object in the two objects can be pre-set, or it can be set by the live browsing object that triggers the second item gifting instruction.

[0212] In an optional embodiment, the target live broadcast page may further display preset support controls corresponding to at least one group of pairing partners; and in response to the second live broadcast browsing object's second item gifting instruction corresponding to the second pairing partner, gifting the virtual item corresponding to the second item gifting instruction to at least one of the second pairing partners may include:

[0213] In response to a second item donation instruction for a second pairing partner triggered based on a preset support control, a virtual item corresponding to the second item donation instruction is donated to at least one object of the second pairing partner.

[0214] In a specific embodiment, the preset support control can be used to trigger the gift of virtual items to the corresponding pairing partner. Optionally, in the case where at least one pairing partner is a plurality of pairs of partners, the plurality of pairs of partners can correspond to the same preset support control, and in the process of selecting virtual items, the corresponding pairing partner can be selected; for example, Figure 8 The control corresponding to 804 may be the same preset support control corresponding to multiple groups of pairing partners; optionally, each group of pairing partners may also correspond to a preset support control; accordingly, based on the preset support control corresponding to each group of pairing partners, an item gifting instruction for the group of pairing partners may be triggered.

[0215] In an optional embodiment, the above method may further include:

[0216] Display preset support prompt information on the target live broadcast page;

[0217] In response to a preset instruction triggered based on the preset support prompt information, the preset support prompt information displayed on the target live broadcast page is updated to a preset support control.

[0218] In a specific embodiment, the preset support prompt information can be used to indicate that the user supports the corresponding paired partner by giving virtual items. For example, Figure 8 The information corresponding to 805 may be a preset support prompt message;

[0219] In a specific embodiment, the preset instruction can be triggered by a touch operation such as clicking on the preset support prompt information, and the preset instruction can be an instruction that triggers the display of the preset support control; Figure 9 As shown, Figure 9 901 is a page diagram of another target live broadcast page in the partner support stage according to an exemplary embodiment; wherein, the "assistance" control corresponding to each pairing partner in the corresponding information 901 can be a preset support control corresponding to each pairing partner.

[0220] In the above embodiment, the preset support prompt information indicating that the corresponding paired partner can be supported by giving virtual items is first displayed on the target live broadcast page, and when the preset instruction is triggered based on the preset support prompt information, the preset support prompt information displayed on the target live broadcast page is updated to a preset support control. This allows the audience to perform the interactive operation of giving virtual items based on a better understanding of the interactive content, thereby better improving the user interactive experience.

[0221] In addition, it should be noted that the above Figure 9 Combining the preset support prompt information to trigger the display of a preset support control corresponding to each pairing partner in multiple pairs is only an example. In actual applications, the preset support prompt information can also be combined to trigger the display of the same preset support control corresponding to multiple pairs of partners.

[0222] In an optional embodiment, the above Figure 8 and Figure 9 The preset support controls are just two examples. In actual applications, the preset support controls can also be presented in other ways, such as displaying the preset support controls corresponding to each pairing partner in the area where the joint identification information corresponding to each pairing partner is located.

[0223] In the above embodiment, by setting preset support controls corresponding to at least one group of pairing partners on the live broadcast page, the convenience of the live broadcast audience in performing partner support interaction can be improved, and the virtual item corresponding to the second item donation instruction can be donated to at least one object in the second pairing partner, which can greatly improve the flexibility of selecting the recipient of the virtual item donation during the partner support process.

[0224] In addition, the above-mentioned item gifting instruction for the corresponding pairing partner in combination with the preset support control is only an example. In actual application, the corresponding item gifting instruction can also be triggered by selecting the corresponding pairing partner during the virtual item gifting process in the virtual item display panel.

[0225] In the above embodiment, in response to the second item gifting instruction corresponding to the second pairing partner issued by the second live broadcast browsing object, the virtual item corresponding to the second item gifting instruction is gifted to at least one of the second pairing partners. This can be combined with the partner support interaction to better enhance the virtual item gifting interaction, thereby also better enhancing the interactivity and user activity of the live broadcast room.

[0226] In an optional embodiment, the above method may further include:

[0227] When the preset lock time corresponding to the target pairing partner is reached, the preset reward prompt information corresponding to the fourth pairing partner is displayed on the target live broadcast page;

[0228] In a specific embodiment, the fourth pairing partner may be the pairing partner with the highest support indicator data in at least one group of pairing partners at the preset lock time; the preset reward prompt information may be used to indicate the first preset reward resource that the fourth pairing partner can obtain.

[0229] In an optional embodiment, the first preset reward resource can be set in combination with actual applications. For example, the first preset reward resource can include at least any one of a preset partner title (such as best partner), a preset celebration special effect, a second preset virtual resource, and a live broadcast interaction reward resource of preset duration (a reward for separate live broadcast interactions such as voice and video).

[0230] In an optional embodiment, when the first preset reward resource includes a live broadcast interaction reward resource of a preset duration, after displaying the preset reward prompt information corresponding to the fourth paired partner on the target live broadcast page, the method may further include:

[0231] Updating the live broadcast screen corresponding to at least one live broadcast participant in the target live broadcast page to the live broadcast screens corresponding to the two participants in the fourth pairing partner;

[0232] When the end time corresponding to the preset duration is reached, the live broadcast images corresponding to the two objects in the fourth pairing partner in the target live broadcast page are updated to the live broadcast image corresponding to at least one live broadcast participating object.

[0233] In a specific embodiment, the preset duration can be set in combination with actual applications. Optionally, the end time can be determined in combination with the display start time of the live broadcast screen corresponding to the two objects in the fourth pairing partner and the preset duration; specifically, the live broadcast screen corresponding to at least one live broadcast participating object can be a voice live broadcast screen or a video live broadcast screen; the live broadcast screen corresponding to the two objects in the fourth pairing partner can be a voice live broadcast screen or a video live broadcast screen; optionally, the live broadcast screen type (voice live broadcast screen or video live broadcast screen) of the live broadcast screen corresponding to the two objects in the fourth pairing partner can be consistent with the live broadcast screen type of the live broadcast screen corresponding to at least one live broadcast participating object, or it can be inconsistent.

[0234] In the above embodiment, by allowing the pairing partner with the highest final support index data to conduct a separate live broadcast interaction, the audience of the pairing partner can participate in the live broadcast, which better increases the audience of the live broadcast room. While enriching the roles during the live broadcast, it can also better enhance the sense of participation of the audience in the live broadcast room, enhance the depth of social interaction between the audience and the anchor or the guests, and thus better enhance the interactivity of the live broadcast platform.

[0235] In addition, it should be noted that, when the first preset reward resource includes a preset partner title (such as the best partner), the indication information of the fourth pairing partner obtaining the preset partner title can be displayed; when the first preset reward resource includes a preset celebration special effect, the preset celebration special effect can be displayed on the target live broadcast page. Specifically, the preset celebration special effect can be set in combination with actual applications. When the first preset reward resource includes a second preset virtual resource (which can be a virtual resource of the same type as the first preset virtual resource and / or the virtual resource required to give away virtual items, or a virtual resource of a different type), the second preset virtual resource can be distributed to at least one object in the fourth pairing partner. Specifically, for the specific details of distributing the second preset virtual resource to at least one object in the fourth pairing partner, please refer to the specific details of distributing virtual items to at least one object in the second pairing partner, which will not be repeated here.

[0236] In the above embodiment, when the preset lock time corresponding to the target pairing partner is reached, when the preset lock time is displayed on the target live broadcast page, the preset reward prompt information corresponding to the fourth pairing partner with the highest support indicator data in at least one group of pairing partners can allow the user to more intuitively understand the reward resources that the fourth pairing partner can obtain.

[0237] In an optional embodiment, before reaching the preset locking time corresponding to the target pairing partner, the above method may further include:

[0238] Display the predicted interaction indication information corresponding to the target pairing partner on the target live broadcast page;

[0239] In a specific embodiment, the preset interaction indication information can be used to indicate to the live broadcast browsing object corresponding to the target live broadcast room the predicted pairing partner of the target pairing partner at the preset lock time, for example, guessing who is the ultimate best partner.

[0240] In an optional embodiment, the above method may further include:

[0241] In response to the prediction selection instruction of the third live broadcast browsing object for the fifth pairing partner, displaying prediction submission instruction information on the target live broadcast page, where the third live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room;

[0242] Optionally, the above method may further include:

[0243] When the preset lock time is reached and the fifth pairing partner is the preset lock time, if the pairing partner with the highest support index data in at least one group of pairing partners is a pairing partner, the second preset reward resource is distributed to the third live broadcast viewing object.

[0244] In a specific embodiment, the preset lock time can be pre-set in combination with actual applications. Specifically, the prediction selection instruction can be an instruction to select the fifth pairing partner as the pairing partner that belongs to the target pairing partner at the preset lock time. Optionally, at least one group of selection controls corresponding to the pairing partners can be pre-set (used to trigger the selection of the corresponding pairing partner as the target pairing partner at the preset lock time); specifically, the above-mentioned prediction selection instruction can be triggered by touch operations such as clicking or long pressing the selection control. Specifically, the prediction submission indication information can be used to indicate the successful submission of the prediction of the pairing partner that belongs to the target pairing partner at the preset lock time. For example, the prediction result is successfully submitted or xx (the nickname of the second live browsing object) predicts xx (the number corresponding to the fifth pairing partner) as the final best partner, etc.

[0245] In a specific embodiment, the second preset reward resource can be set in combination with actual applications. For example, the third preset virtual resource can be the same type of virtual resource as the first preset virtual resource, the second preset virtual resource and / or the virtual resource required to give away virtual items, or it can be a different type of virtual resource.

[0246] In the above embodiment, before the preset lock time corresponding to the target pairing partner is reached, the target live page is displayed with predicted interaction indication information indicating that the live browsing object corresponding to the target live room is predicted to be the target pairing partner at the preset lock time, so that users can participate in the predicted interaction of the final target pairing partner, better enrich the interactive form of the live room, and thus better improve the interactivity and user activity of the live room; and when the second live browsing object predicts that the fifth pairing partner is the target pairing partner corresponding to the preset lock time, when the preset lock time is reached and the fifth pairing partner is the pairing partner with the highest support indicator data in at least one group of pairing partners at the preset lock time, the second preset reward resource can be distributed to the third live browsing object, so as to better improve the user's interactive experience in predicting the target pairing partner.

[0247] In an optional embodiment, the above method may further include:

[0248] When the gift amount of items corresponding to the live broadcast viewing objects in the target live broadcast room reaches the target gift amount threshold, the target special effects will be displayed on the target live broadcast page;

[0249] In a specific embodiment, the target special effect can be a preset atmosphere special effect corresponding to the target gift amount threshold (a preset gift amount threshold) among at least one preset atmosphere special effect corresponding to the target live broadcast room; at least one preset atmosphere special effect corresponds to a different preset gift amount threshold. The gift amount of items corresponding to the live browsing objects in the target live broadcast room can be the gift amount of virtual items donated by all the live browsing objects in the target live broadcast room, or it can be the gift amount of virtual items donated by some of the live browsing objects in the target live broadcast room (for example, live browsing objects that donated virtual items in a certain interactive stage, etc.), and the specific setting can be made in combination with actual applications. At least one preset atmosphere special effect can be a pre-set special effect for rendering the live broadcast atmosphere, and the specific setting can be made in combination with actual applications.

[0250] In the above embodiment, when the amount of gifted items corresponding to the live browsing object in the target live broadcast room reaches the target gift amount threshold, a target special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect is displayed on the target live broadcast page. This can improve the visual presentation effect of the live broadcast screen while increasing the enthusiasm of the audience to interact in gifting items, thereby better improving the interactivity of the live broadcast.

[0251] In an optional embodiment, during the switching process between different interactive stages of a preset interactive activity, corresponding preset transition effects can be displayed, and before the start of each interactive stage, the corresponding start prompt information of the interactive stage can be displayed to allow users to understand the changes in the interactive stage more intuitively.

[0252] In an optional embodiment, when the object corresponding to the current terminal is the live broadcast initiation object corresponding to the target live broadcast room, the above method may further include:

[0253] In response to a preset setting instruction triggered by a live broadcast initiation object, a preset setting interface is displayed, where the preset setting interface includes at least one activity setting control and / or at least one live broadcast setting control corresponding to a preset interactive activity.

[0254] In a specific embodiment, at least one activity setting control may be a control for setting a preset interactive activity. When a preset setting instruction is triggered before the start of the preset interactive activity, the at least one activity setting control may include at least one of a duration setting control for setting the interaction duration of at least one interactive activity corresponding to the preset interactive activity and an activity participation setting control for configuring whether to participate in the preset interactive activity. The at least one live broadcast setting control may be a control for setting a live broadcast. Optionally, the at least one live broadcast setting control may include at least any one of a host setting control for setting a live broadcast host object and a location setting control for adjusting the display location of object identification information corresponding to a live broadcast participant object. Optionally, during the execution of the preset interactive activity, the at least one activity setting control may also include at least any one of a duration adjustment control for adjusting the duration of any interactive stage and an interactive stage setting control for switching to the next interactive stage.

[0255] In addition, it should be noted that in the embodiment of the present application, the instructions triggered based on the touch operation can also be triggered based on the corresponding voice control operation or device control operation.

[0256] It can be seen from the technical solutions provided by the embodiments of this specification that in this specification, a target live broadcast page for live broadcasting of at least one live broadcast participating object is displayed, and a preset list is sorted based on the amount of gifted items in the target live broadcast room by at least one target live broadcast browsing object in the target live broadcast room. In response to the partner selection instruction of the first object for the second object, the selected indication information corresponding to the first object is displayed on the target live broadcast page, and the selected indication information is used to indicate that the first object has completed the partner selection. If the first object is any object of the at least one target live broadcast browsing object, and the second object is any object of the at least one live broadcast participating object; if the first object is any object of the at least one live broadcast participating object, the second object is any object of the at least one live broadcast participating object. The second object is any one of at least one target live broadcast browsing object, which allows the audience in the live broadcast room to participate in the ranking by giving virtual items. On the basis of improving the interaction rate of virtual item giving, the audience can interact with the anchor and / or guests and other users who are broadcasting live to select partners. While enriching the interactive form of the live broadcast, it can also enrich the role of the audience in the live broadcast room, enhance the audience's sense of participation and the depth of social interaction during the live broadcast, and when the preset result announcement time is reached, the partner pairing results corresponding to at least one group of pairing partners are displayed on the target live broadcast page, which can allow the audience to gain a stronger sense of participation and belonging through interaction, thereby bringing interactivity and user activity to the live broadcast platform.

[0257] Figure 10 This is a block diagram of a live interactive device according to an exemplary embodiment. Figure 10 , the device comprises:

[0258] The target live broadcast page display module 1010 is configured to execute displaying a target live broadcast page of at least one live broadcast participant, wherein the target live broadcast page includes a preset list, which is a list ranked based on the amount of items donated by at least one target live broadcast viewing object in the target live broadcast room corresponding to the target live broadcast page;

[0259] The selected indication information display module 1020 is configured to execute a partner selection instruction for the second object by the first object, and display the selected indication information corresponding to the first object on the target live broadcast page, where the selected indication information is used to indicate that the first object has completed the partner selection, if the first object is any object in at least one target live broadcast browsing object, and the second object is any object in at least one live broadcast participating object; if the first object is any object in at least one live broadcast participating object, and the second object is any object in at least one target live broadcast browsing object;

[0260] The partner pairing result display module 1030 is configured to display the partner pairing results corresponding to at least one group of pairing partners on the target live broadcast page when the preset result announcement time is reached. Any group of pairing partners includes a live broadcast participant and a target live broadcast viewing object who have selected each other as partners; the partner pairing result is used to indicate that two objects in any group of pairing partners have successfully selected each other as partners.

[0261] In an optional embodiment, the target live broadcast page further includes object identification information corresponding to at least one live broadcast participant object; and the above-mentioned apparatus further includes:

[0262] a directional gifting special effect display module, configured to execute a first item gifting instruction for a first live broadcast participant in response to being triggered by a first live broadcast browsing object, and display a directional gifting special effect on a target live broadcast page;

[0263] Among them, the directional gifting special effect includes a directional special effect in which the object identification information corresponding to the first live broadcast browsing object points to the object identification information corresponding to the first live broadcast participating object; the first live broadcast participating object is any live broadcast participating object among the at least one live broadcast participating object, and the first live broadcast browsing object is any live broadcast browsing object among the live broadcast browsing objects corresponding to the target live broadcast room. When the first item gifting instruction is triggered, at least one target live broadcast browsing object includes the first live broadcast browsing object, and the preset list includes the object identification information corresponding to at least one target live broadcast browsing object.

[0264] In an optional embodiment, the target live broadcast room is a live broadcast room for holding a preset interactive activity, the preset interactive activity includes a ranking interaction stage, the ranking interaction stage is an interactive stage for entering a preset list by giving virtual items, and the preset list is a list in the ranking interaction stage; at least one live broadcast participant includes an activity participant corresponding to the preset interactive activity; when at least one live broadcast participant also includes an inactive participant corresponding to the preset interactive activity, the directional gifting special effect display module is also configured to execute a response to the first item gifting instruction, and when the first live broadcast participant belongs to an activity participant corresponding to the preset interactive activity, the directional gifting special effect display module is further configured to display the directional gifting special effect on the target live broadcast page.

[0265] In an optional embodiment, the target live broadcast room is a live broadcast room for holding a preset interactive activity, and the preset interactive activity includes a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interactive stage for entering the preset ranking list by giving virtual items, and the partner selection stage is an interactive stage for at least one target list object in the preset ranking list and at least one live broadcast participating object to select a partner from each other, and at least one target list object is a live broadcast browsing object whose corresponding item gift amount ranks in the top preset number at the end of the ranking interaction stage; in the partner selection stage, at least one target live broadcast browsing object is at least one target list object;

[0266] The selected indication information display module 1020 is further configured to display the selected indication information on the target live broadcast page in response to the first object's partner selection instruction for the second object during the partner selection phase.

[0267] In an optional embodiment, the preset interactive activity further includes a partner support phase; the partner support phase is an interactive phase in which the live broadcast viewing object corresponding to the target live broadcast room supports the corresponding paired partner by giving virtual items; the above-mentioned device further includes:

[0268] A partner support live broadcast page display module is configured to execute, during the partner support phase, displaying joint identification information and preset partner display positions corresponding to at least one set of paired partners on a target live broadcast page;

[0269] Among them, the joint identification information corresponding to any group of pairing partners includes the object identification information corresponding to the two objects in any group of pairing partners, the preset partner display position is the display position corresponding to the target pairing partner, the target pairing partner is the pairing partner with the highest support index data in at least one group of pairing partners, and the support index data represents the amount of virtual items given away by the corresponding pairing partner.

[0270] In an optional embodiment, the above device further includes:

[0271] The first joint identification information display module is configured to be executed in the partner support phase and display the first joint identification information corresponding to the first paired partner at a preset partner display position;

[0272] The first pairing partner is the pairing partner with the highest current corresponding support index data in at least one group of pairing partners.

[0273] In an optional embodiment, the above device further includes:

[0274] a virtual item giving module configured to execute, in response to a second item giving instruction corresponding to a second live broadcast browsing object for a second paired partner, giving a virtual item corresponding to the second item giving instruction to at least one of the second paired partners;

[0275] The second pairing partner is any pairing partner in at least one group of pairing partners, and the second live broadcast browsing object is any live broadcast browsing object in the live broadcast browsing objects corresponding to the target live broadcast room.

[0276] In an optional embodiment, the target live broadcast page also displays preset support controls corresponding to at least one group of pairing partners; the virtual item donation module is specifically configured to execute a second item donation instruction for a second pairing partner triggered based on the preset support controls, and donate the virtual item corresponding to the second item donation instruction to at least one object in the second pairing partner.

[0277] In an optional embodiment, the above device further includes:

[0278] a preset support prompt information display module, configured to display preset support prompt information on the target live broadcast page, wherein the preset support prompt information is used to indicate support for the corresponding paired partner by giving virtual items;

[0279] The first updating module is configured to execute a preset instruction in response to being triggered based on the preset support prompt information, and update the preset support prompt information displayed on the target live broadcast page to a preset support control.

[0280] In an optional embodiment, the above device further includes:

[0281] The second updating module is configured to execute, when the support index data currently corresponding to the third pairing partner in at least one group of pairing partners is the highest support index data in at least one group of pairing partners, updating the first joint identification information displayed at the preset partner display position to the third joint identification information corresponding to the third pairing partner.

[0282] In an optional embodiment, the above device further includes:

[0283] a preset reward prompt information display module configured to display the preset reward prompt information corresponding to the fourth pairing partner on the target live broadcast page when the preset lock time corresponding to the target pairing partner is reached;

[0284] The fourth pairing partner is the pairing partner with the highest support index data in at least one group of pairing partners at the preset lock time; the preset reward prompt information is used to indicate the first preset reward resource that the fourth pairing partner can obtain.

[0285] In an optional embodiment, when the first preset reward resource includes a live interactive reward resource of preset duration, the apparatus further comprises:

[0286] The first live broadcast screen updating module is configured to update the live broadcast screen corresponding to at least one live broadcast participant in the target live broadcast page to the live broadcast screens corresponding to the two participants in the fourth pairing partner;

[0287] The second live broadcast screen updating module is configured to update the live broadcast screens corresponding to the two objects in the fourth pairing partner in the target live broadcast page to the live broadcast screen corresponding to the at least one live broadcast participating object when the end time corresponding to the preset duration is reached.

[0288] In an optional embodiment, before reaching a preset locking time corresponding to the target pairing partner, the apparatus further comprises:

[0289] A predicted interaction indication information display module is configured to display the predicted interaction indication information corresponding to the target pairing partner on the target live broadcast page;

[0290] Among them, the preset interaction indication information is used to indicate that the live broadcast browsing object corresponding to the target live broadcast room is predicted to belong to the pairing partner of the target pairing partner at the preset locking time.

[0291] In an optional embodiment, the above device further includes:

[0292] a prediction submission instruction information display module configured to execute, in response to a prediction selection instruction of a third live broadcast browsing object for a fifth pairing partner, display prediction submission instruction information on a target live broadcast page, wherein the third live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room;

[0293] The above device also includes:

[0294] The resource distribution module is configured to distribute the second preset reward resource to the third live broadcast viewing object when the preset lock time is reached and the fifth pairing partner is at the preset lock time, and the pairing partner with the highest support indicator data in at least one group of pairing partners.

[0295] In an optional embodiment, the target live broadcast page displays first exclusive background information corresponding to the ranking interaction stage; the above-mentioned device further includes:

[0296] The exclusive background information updating module is configured to update the first exclusive background information displayed on the target live broadcast page to the second exclusive background information corresponding to the partner selection stage when entering the partner selection stage.

[0297] In an optional embodiment, the partner pairing result display module 1030 is further configured to display the partner pairing results corresponding to at least one set of paired partners and the partner selection indication information corresponding to at least one unpaired object on the target live broadcast page when a preset result announcement time is reached;

[0298] Among them, at least one unpaired object is an object other than at least one group of paired partners among at least one live broadcast participating object and at least one target live broadcast browsing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of any unpaired object.

[0299] In an optional embodiment, when the object corresponding to the current terminal is the first object, the apparatus further includes:

[0300] an object selection indication information display module, configured to display object selection indication information on a target live broadcast page in response to a partner selection instruction;

[0301] The object selection instruction information is used to instruct the first object to select the second object as a partner.

[0302] In an optional embodiment, when the current terminal is a terminal corresponding to the third object, the apparatus further includes:

[0303] a current partner selection result display module configured to execute, before a preset result announcement time is reached, in response to a selection result viewing instruction triggered by a third object based on a preset resource consumption operation, and display the current partner selection result on a target live broadcast page;

[0304] Among them, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object of the selected partner among at least one live broadcast participating object and at least one target live broadcast browsing object; the third object is any object among at least one live broadcast participating object and the live broadcast browsing object corresponding to the target live broadcast room.

[0305] In an optional embodiment, the above device further includes:

[0306] The target special effect display module is configured to display the target special effect on the target live broadcast page when the gift amount of the item corresponding to the live broadcast browsing object in the target live broadcast room reaches the target gift amount threshold;

[0307] Among them, the target special effect is a preset atmosphere special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect corresponding to the target live broadcast room; at least one preset atmosphere special effect corresponds to a different preset gift amount threshold.

[0308] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0309] Figure 11 This is a block diagram of an electronic device for live interactive broadcasting according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 11 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. The processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a live interactive method is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad provided on the housing of the electronic device, or an external keyboard, touchpad or mouse.

[0310] Those skilled in the art will understand that Figure 11 The structure shown in the figure is only a block diagram of a part of the structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0311] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the live interactive method as in the embodiment of the present disclosure.

[0312] In an exemplary embodiment, a computer-readable storage medium is also provided. When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the live interactive method in the embodiment of the present disclosure.

[0313] In an exemplary embodiment, a computer program product containing instructions is also provided, which, when executed on a computer, enables the computer to execute the live interactive method in the embodiment of the present disclosure.

[0314] Those skilled in the art will appreciate that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing the relevant hardware through a computer program, which can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0315] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0316] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live interactive method, characterized in that: include: Displaying a target live broadcast page for at least one live broadcast participant to broadcast live, the target live broadcast page including a preset list, the preset list being ranked based on the amount of gifted items in the target live broadcast room corresponding to the target live broadcast page by at least one target live broadcast viewing object; In response to a partner selection instruction from a first object for a second object, selected indication information corresponding to the first object is displayed on the target live broadcast page, where the selected indication information is used to indicate that the first object has completed partner selection. If the first object is any object in the at least one target live broadcast browsing object, the second object is any object in the at least one live broadcast participating object; if the first object is any object in the at least one live broadcast participating object, the second object is any object in the at least one target live broadcast browsing object, and the partner selection instruction is an instruction for the first object to select the second object as a partner; When the preset result announcement time arrives, displaying the partner pairing results corresponding to at least one pairing partner on the target live broadcast page, wherein any pairing partner includes a live broadcast participant and a target live broadcast viewing partner who have mutually selected each other as partners; The partner pairing result is used to indicate that two objects in the arbitrary group of paired partners have successfully selected each other as partners.

2. The live interactive method according to claim 1, characterized in that: The target live broadcast page further includes object identification information corresponding to the at least one live broadcast participant; the method further includes: In response to a first item gifting instruction for a first live broadcast participant triggered by a first live broadcast browsing object, displaying a directional gifting special effect on the target live broadcast page; Among them, the directional gifting special effect includes a directional special effect in which the object identification information corresponding to the first live broadcast browsing object points to the object identification information corresponding to the first live broadcast participating object; the first live broadcast participating object is any live broadcast participating object among the at least one live broadcast participating object, and the first live broadcast browsing object is any live broadcast browsing object among the live broadcast browsing objects corresponding to the target live broadcast room. When the first item gifting instruction is triggered, the at least one target live broadcast browsing object includes the first live broadcast browsing object, and the preset list includes the object identification information corresponding to the at least one target live broadcast browsing object.

3. The live interactive method according to claim 2, characterized in that: The target live broadcast room is a live broadcast room where a preset interactive activity is held. The preset interactive activity includes a ranking interaction stage. The ranking interaction stage is an interactive stage for entering the preset ranking by giving virtual items. The preset ranking is the ranking in the ranking interaction stage. The at least one live broadcast participant object includes an active participant object corresponding to a preset interactive activity; and when the at least one live broadcast participant object also includes an inactive participant object corresponding to the preset interactive activity, the displaying of a targeted gifting special effect on the target live broadcast page in response to a first item gifting instruction triggered by a first live broadcast browsing object for the first live broadcast participant object includes: In response to the first item gift instruction, when the first live broadcast participant belongs to the activity participant corresponding to the preset interactive activity, the directional gift special effect is displayed on the target live broadcast page.

4. The live interactive method according to claim 1, characterized in that: The target live broadcast room is a live broadcast room for holding preset interactive activities, and the preset interactive activities include a ranking interaction stage and a partner selection stage; the ranking interaction stage is an interactive stage for entering the preset list by giving virtual items, and the partner selection stage is an interactive stage for at least one target list object in the preset list and the at least one live broadcast participating object to select a partner from each other, and the at least one target list object is a live broadcast browsing object whose corresponding item gift amount ranks in the top preset number at the end of the ranking interaction stage; in the partner selection stage, the at least one target live broadcast browsing object is the at least one target list object; In response to the first object's partner selection instruction for the second object, displaying the selected indication information corresponding to the first object on the target live broadcast page includes: In the partner selection stage, in response to the partner selection instruction of the first object for the second object, the selected indication information is displayed on the target live broadcast page.

5. The live interactive method according to claim 4, characterized in that: The preset interactive activity also includes a partner support phase; the partner support phase is an interactive phase in which the live broadcast browsing object corresponding to the target live broadcast room supports the corresponding paired partner by giving virtual items; the method also includes: During the partner support phase, joint identification information and preset partner display positions corresponding to at least one set of paired partners are displayed on the target live broadcast page; Among them, the joint identification information corresponding to any group of pairing partners includes the object identification information corresponding to the two objects in the any group of pairing partners, the preset partner display position is the display position corresponding to the target pairing partner, and the target pairing partner is the pairing partner with the highest support index data in the at least one group of pairing partners, and the support index data represents the amount of virtual items given away by the corresponding pairing partner.

6. The live interactive method according to claim 5, characterized in that: The method further comprises: During the partner support phase, first joint identification information corresponding to the first paired partner is displayed at the preset partner display position; The first pairing partner is the pairing partner with the highest current corresponding support index data among the at least one group of pairing partners.

7. The live interactive method according to claim 5, characterized in that: The method further comprises: In response to a second item gift instruction corresponding to a second pairing partner from the second live broadcast browsing object, gifting a virtual item corresponding to the second item gift instruction to at least one of the second pairing partners; The second pairing partner is any pairing partner in the at least one group of pairing partners, and the second live broadcast browsing object is any live broadcast browsing object in the live broadcast browsing objects corresponding to the target live broadcast room.

8. The live interactive method according to claim 7, characterized in that: The target live broadcast page further displays preset support controls corresponding to the at least one pairing partner; in response to the second live broadcast browsing object's instruction to give a second item to the second pairing partner, giving the virtual item corresponding to the second item giving instruction to at least one of the second pairing partners includes: In response to the second item gifting instruction for the second pairing partner triggered based on the preset support control, the virtual item corresponding to the second item gifting instruction is gifted to at least one object of the second pairing partner.

9. The live interactive method according to claim 8, characterized in that: The method further comprises: Displaying preset support prompt information on the target live broadcast page, wherein the preset support prompt information is used to indicate that a corresponding paired partner can be supported by giving virtual items; In response to a preset instruction triggered based on the preset support prompt information, the preset support prompt information displayed on the target live broadcast page is updated to the preset support control.

10. The live interactive method according to claim 6, characterized in that: The method further comprises: The support index data currently corresponding to the third pairing partner in the at least one group of pairing partners is the highest support index data in the at least one group of pairing partners, and the first joint identification information displayed at the preset partner display position is updated to the third joint identification information corresponding to the third pairing partner.

11. The live interactive method according to claim 5, characterized in that: The method further comprises: When the preset lock time corresponding to the target pairing partner is reached, the preset reward prompt information corresponding to the fourth pairing partner is displayed on the target live broadcast page; The fourth pairing partner is the pairing partner with the highest support index data among the at least one group of pairing partners at the preset locking time; and the preset reward prompt information is used to indicate the first preset reward resource that the fourth pairing partner can obtain.

12. The live interactive method according to claim 11, characterized in that: In a case where the first preset reward resource includes a live broadcast interaction reward resource of a preset duration, after displaying preset reward prompt information corresponding to the fourth pairing partner on the target live broadcast page, the method further includes: Updating the live broadcast screen corresponding to the at least one live broadcast participant in the target live broadcast page to the live broadcast screens corresponding to the two participants in the fourth pairing partner; When the end time corresponding to the preset duration is reached, the live broadcast images corresponding to the two objects in the fourth pairing partner in the target live broadcast page are updated to the live broadcast image corresponding to the at least one live broadcast participating object.

13. The live interactive method according to claim 11, characterized in that: Before reaching a preset locking time corresponding to the target pairing partner, the method further includes: Displaying predicted interaction indication information corresponding to the target pairing partner on the target live broadcast page; The preset interaction indication information is used to indicate that the live broadcast browsing object corresponding to the target live broadcast room is predicted to be the pairing partner of the target pairing partner at the preset locking time.

14. The live interactive method according to claim 13, characterized in that: The method further comprises: In response to a prediction selection instruction of a third live broadcast browsing object for a fifth pairing partner, displaying prediction submission instruction information on the target live broadcast page, wherein the third live broadcast browsing object is any live broadcast browsing object corresponding to the target live broadcast room; The method further comprises: When the preset lock time is reached and the fifth pairing partner is the preset lock time, in the case of the pairing partner with the highest support index data in the at least one group of pairing partners, the second preset reward resource is distributed to the third live broadcast browsing object.

15. The live interactive method according to claim 4, characterized in that: The target live broadcast page displays the first exclusive background information corresponding to the ranking interaction stage; The method further comprises: When entering the partner selection stage, the first exclusive background information displayed on the target live broadcast page is updated to the second exclusive background information corresponding to the partner selection stage.

16. The live interactive method according to any one of claims 1 to 15, characterized in that: When the preset result announcement time is reached, displaying the partner pairing results corresponding to at least one group of pairing partners on the target live broadcast page includes: When the preset result announcement time is reached, displaying the partner pairing result corresponding to the at least one group of paired partners and the partner selection indication information corresponding to the at least one unpaired object on the target live broadcast page; Among them, the at least one unpaired object is an object other than the at least one group of paired partners among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the partner selection indication information corresponding to any unpaired object is used to indicate the partner selection information of the any unpaired object.

17. The live interactive method according to any one of claims 1 to 15, characterized in that: When the object corresponding to the current terminal is the first object, the method further includes: In response to the partner selection instruction, displaying object selection indication information on the target live broadcast page; The object selection indication information is used to instruct the first object to select the second object as a partner.

18. The live interactive method according to any one of claims 1 to 15, characterized in that: In a case where the current terminal is a terminal corresponding to the third object, the method further includes: Before the preset result announcement time arrives, in response to a selection result viewing instruction triggered by the third object based on a preset resource consumption operation, displaying the current partner selection result on the target live broadcast page; Among them, the current partner selection result is used to indicate the partner information selected by the selected object; the selected object is the object whose partner has been selected among the at least one live broadcast participating object and the at least one target live broadcast browsing object; the third object is any object among the at least one live broadcast participating object and the live broadcast browsing object corresponding to the target live broadcast room.

19. The live interactive method according to any one of claims 1 to 15, characterized in that: The method further comprises: When the gift amount of items corresponding to the live broadcast browsing object in the target live broadcast room reaches the target gift amount threshold, the target special effect is displayed on the target live broadcast page; Among them, the target special effect is a preset atmosphere special effect corresponding to the target gift amount threshold among at least one preset atmosphere special effect corresponding to the target live broadcast room; each of the at least one preset atmosphere special effect corresponds to a different preset gift amount threshold.

20. A live interactive device, characterized in that: include: a target live broadcast page display module configured to execute displaying a target live broadcast page of at least one live broadcast participant performing live broadcast, the target live broadcast page including a preset list, the preset list being ranked based on the amount of gifted items in the target live broadcast room corresponding to the target live broadcast page by at least one target live broadcast viewing object; The selected indication information display module is configured to execute a partner selection instruction for a second object by a first object, and display selected indication information corresponding to the first object on the target live broadcast page, wherein the selected indication information is used to indicate that the first object has completed partner selection, if the first object is any object in the at least one target live broadcast browsing object, and the second object is any object in the at least one live broadcast participating object; if the first object is any object in the at least one live broadcast participating object, and the second object is any object in the at least one target live broadcast browsing object, the partner selection instruction is an instruction for the first object to select the second object as a partner; a partner pairing result display module configured to display, upon reaching a preset result announcement time, partner pairing results corresponding to at least one pairing partner on the target live broadcast page, wherein any pairing partner includes a live broadcast participant and a target live broadcast viewing partner who have mutually selected each other as partners; The partner pairing result is used to indicate that two objects in the arbitrary group of paired partners have successfully selected each other as partners.

21. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the live interactive method as described in any one of claims 1 to 19.

22. A computer-readable storage medium, characterized in that When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is enabled to execute the live interactive method as described in any one of claims 1 to 19.

23. A computer program product, characterized in that When the computer program product runs on a computer, the computer executes the live interactive method as described in any one of claims 1 to 19.

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