System for presenting, verifying and collecting advertisement content measured on screens of commercial venues and / or played through loudspeakers

Abstract

The invention relates to a system for presenting advertising content and / or multimedia content on at least one screen (P) of a commercial venue and / or by means of at least one speaker (B), which system enables listening to the content and / or viewing the content in the area of the screen in a harmonious, subtle manner, synchronized with the original transmission, by means of the at least one speaker, therefore, the originally transmitted visual appearance of the multimedia content segment is prevented from being infringed and occupied.

Description

Technical Field

[0001] The present invention relates to a system for presenting multimedia content, and more particularly, to a system for presenting multimedia content that includes advertisements. The system of the present invention is configured to ensure that the presented multimedia content is viewed on at least one screen being displayed and / or transmitted and / or heard on a speaker in a commercial establishment through verification by an audiovisual monitoring device that captures a specific portion of the transmission having advertisement content to detect a signal embedded in the multimedia content that serves as a means for verifying whether the advertisement content has been viewed. Background Art

[0002] Multimedia content transmission is extremely widespread in all aspects of daily life. Most people consume multimedia content not only at home but also in the retail centers and commercial establishments they visit. For example, during activities in commercial establishments such as purchasing products, dining. In these cases, consumers lack the possibility of choosing the multimedia content displayed on the screen, and thus they are limited to consuming the multimedia content provided by the manager of the commercial premises. In this case, consumers are forced to consume the content displayed on the screen without the opportunity to decide what is being broadcast. The inability of consumers and venue owners to choose the content to be transmitted, contrary to what one might imagine, not only becomes a strategic advantage that can be used to consume multimedia content that they would not normally watch, but also becomes a tool for displaying advertisements, which in recent years have been shunned by consumers because streaming services have enabled them to consume content without advertisements on demand. However, although traditional multimedia content transmission can be used to present advertisement content, they still have the drawback of not providing any type of feedback to the advertisement owner that has information about the success of their campaign, such as the number of times a specific advertisement has been viewed, or the amount and audience profile (gender, age, etc.) of the advertisement that has been displayed. In addition, advertisement owners cannot proactively choose to broadcast the advertisement only at certain specific consumption locations, nor can they segment their campaigns to reach specific target audiences.

[0003] Since the advertising consumption enthusiasm through traditional channels is relatively low, new strategies must be formulated to ensure that advertising content reaches the end consumers in a more proactive and personalized manner, so that the advertisement can reach its target audience more effectively and efficiently. For example, Patent US9154852B2 protects a method for displaying advertisements in multimedia broadcasts, which is based on embedding advertisements in broadcast elements. For example, by inserting an advertisement into an image element, the advertisement is merged with the broadcast, aiming to prevent users from skipping the advertisement because the advertisement is part of the broadcast. However, this will lead to some disadvantages because the original broadcast is being modified, and when the advertisement encroaches on the signal space, important details of the program may be lost. In addition, if complex processing of the input signal is required, it will encroach on the broadcasting rights of the original owner of the transmitted multimedia content, and special permissions and usage licenses are required to modify the signal. In addition, since it is inevitable to modify the appearance of the elements displayed in the signal, the elements that affect the viewing experience may be modified, which may dissatisfy potential consumers and cause them to abandon the broadcast and look for other viewing options that do not change the original content. In addition, the processing solution proposed in this patent cannot verify whether the advertisement has been viewed, nor can it verify the number of people reached by the broadcast.

[0004] Patent application WO1999060783A1 describes a system for controlling the presentation of advertisements to television viewers. In this system, the advertisement database stores advertisements to be presented to the viewers according to the detection of trigger events, and the trigger events are such as receiving a specific TV program or broadcasting a sports event. If the trigger event is no longer detected, the system is also designed to stop broadcasting the advertisement. This system focuses on providing a personalized advertising experience for each consumer; however, if the user does not play any content associated with the advertisement, the system cannot change its programming and thus does not display the advertisement. In addition, the advertisement is displayed in the form of a pop-up window, occupying a part of the display screen and interfering with the correct viewing of the transmitted multimedia content, and there may be a certain sense of rejection when the original broadcast being watched by the consumer is encroached. In addition, it cannot be verified whether the advertisement is correctly transmitted, nor can it be verified to which group of users the advertisement is shown.

[0005] Patent US10572895B2 protects a method for displaying multimedia elements through a broadcast. This method considers detecting elements in the broadcast to generate instructions, which, when interpreted, authorize the insertion of elements such as advertisement banners in the broadcast. Therefore, this development allows advertisements to be displayed at specific times during the broadcast, which can increase the success of advertising campaigns and / or audio content. However, since a part of the broadcast is encroached, the elements therein may be hidden, which may annoy the end consumers who want to watch the multimedia content in its original form. In addition, this method cannot determine whether the advertisement is correctly transmitted, nor can it determine the type of audience who watches the advertisement.

[0006] Patent US7913275B2 protects a system for displaying advertisements to a target subscriber, where a processor is configured to select advertisements according to pre-selected advertisement categories; a device adapted to collect information about the program being broadcast on the screen; a device for associating the program information with the pre-selected advertisement categories; a transmitter for broadcasting the selected advertisements on a single channel; and a screen on which the advertisements are displayed. However, the system switches between different channels to present more than one advertisement content, so the user may miss the original broadcast because they are on a channel other than their selected channel. In addition, since displaying advertisements requires switching between channels, there may be a situation where the user misses part of the broadcast.

[0007] Finally, patent application US20150213495A1 describes a system for distributing personalized advertisements in a multimedia content broadcast, where a specific area of the multimedia content broadcast screen is selected to display the advertisement. In this system, the advertisement content may encroach on the multimedia content display space, thus interfering with the normal viewing of the broadcast multimedia content. In addition, the system proposed in the patent application does not perform any type of verification to ensure the correct display of the advertisement content, nor does it ensure the type of audience to whom the advertisement is displayed. Moreover, there is no system on the market that allows the advertisement owner to select the venue where their advertisement will be displayed, nor do they allow the brand owner to select the venue and / or consumer center where they want their advertisement to be displayed.

[0008] Therefore, commercially available systems for presenting advertisement content have a common drawback, that is, they must encroach on the transmission signal to allow the display of advertisement content, because in all cases, the advertisement is inserted through the transmission signal, which may affect the correct viewing of the program. In addition, since the advertisement encroaches on a part of the broadcast, changing the original appearance of the program, this may lead to information loss, which may affect the user's experience when watching the broadcast. Moreover, no system for presenting available advertisement content is designed to verify the correct display of the advertisement, so they cannot guarantee the correct transmission of the multimedia content on the screen where it is being broadcast. Similarly, existing advertisement delivery systems do not allow the segmentation of advertisements according to consumer centers, nor do they allow the creation of a history of the gender and quantity of the people to whom the advertisement is transmitted.

[0009] In view of the above problems, there is a need to provide a system for presenting advertisement content that is configured to use an audiovisual tracking device that captures at least part of the transmission to ensure the display of advertisement content on at least one screen in a commercial venue, thereby ensuring that the advertisement content is being transmitted to the target audience. Similarly, there is also a need to provide a system for presenting content that allows the advertisement content to be transmitted in parallel with the multimedia content transmission, which can prevent the advertisement content from encroaching on the multimedia content transmission, so that the visual appearance of the original transmitted content is not changed. Summary of the Invention

[0010] In order to overcome the drawbacks of existing systems for transmitting advertising multimedia content, the present invention aims to provide a system for presenting advertising content on the screens and / or speakers in commercial premises, which may or may not visually and / or audibly interfere with the external multimedia content transmission.

[0011] A particular object of the present invention is to provide a system for presenting advertising content on the screens and / or speakers in commercial premises, the system having a tracking device configured to ensure the correct reproduction, transmission and display of the advertising content by audiovisual verification, and to determine the audience reached and their profiles.

[0012] Another object of the present invention is to provide a system for presenting advertising content on the screens and / or speakers in commercial premises, the system monitoring the displayed advertising content independently of the signal sent to the monitor and / or speaker.

[0013] Another object of the present invention is to provide a system for presenting advertising content on the screens and / or speakers in commercial premises, the system allowing the sequential and timed presentation of the advertising content, and the system further having means for detecting the viewing and / or listening of said content, the audience volume and the type of consumer profile.

[0014] The above objects of the present invention, as well as other objects and advantages, will become apparent from the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 Shows a schematic representation of a system for presenting multimedia advertising content on at least one screen (P) and / or at least one speaker (B) in commercial premises according to the present invention.

[0016] Figure 2 Shows a schematic representation of a system for presenting multimedia advertising content on at least one screen (P) and / or at least one speaker (B) in commercial premises according to the present invention in a second preferred configuration.

[0017] Figure 3 Shows a schematic representation of a system for presenting multimedia advertising content on at least one screen (P) and / or at least one speaker (B) in commercial premises according to the present invention in a third preferred configuration.

[0018] Figure 4 Shows a schematic representation of a system for presenting multimedia advertising content on at least one speaker (B) in commercial premises according to the present invention.

[0019] Figure 5Shows a representation of a system for presenting multimedia advertising content on at least one screen (P) in a commercial establishment.

[0020] Figure 6 Shows, in two embodiments of a preferred embodiment of the present invention, the relative position of the surface (a) for playing multimedia content with respect to the surface (b) for sequentially transmitting a plurality of advertisements (the black area represents the transmitted multimedia content).

[0021] Figure 7 Shows a transmission in which only the advertising content is displayed full screen, where the surface (b) covers the entire active area of the screen. Detailed implementation

[0022] The present invention provides a system for presenting advertising content on a screen and / or a speaker in a commercial establishment, which is designed to provide parallel transmission of multimedia advertising content such as satellite, cable broadcast transmission, or transmission from a memory without overlapping the multimedia advertising content with the transmission, thereby preventing the multimedia advertising content from encroaching on the viewing and / or listening area of the real-time transmission. In addition, the present invention also provides a system for presenting multimedia advertising content, which is adapted to track the correct viewing and / or listening of the advertising content displayed on the display screen and / or the speaker, so that there is confirmation of the viewing and / or listening (audience profile and quantity) of the executed advertising content.

[0023] Additionally, the present invention provides a system for presenting multimedia advertising content, which is configured to visually and / or auditorily track the multimedia advertising content displayed on at least one screen and / or a speaker to ensure that the target audience is viewing and / or hearing the advertising content, thereby preventing abuse of the system, such as in the event of broadcasting or transmitting unauthorized advertising content while the monitor and / or speaker is turned off. Additionally, the system of the present invention is capable of creating a profile of the type of audience to which the multimedia advertising content is transmitted. Similarly, the present invention allows the multimedia advertising content to be displayed on at least one display screen and / or a speaker, with scheduled control within a predetermined time window to determine the effective viewing and / or listening time of each multimedia advertisement among the multimedia advertisements displayed on the screen and / or the speaker, thereby enabling precise control of the time and number of times each advertisement and / or content is viewed and / or listened to. Additionally, the system of the present invention is configured to insert a tracking image (I) and / or an identifying audio to verify the transmitted advertisement, so that more precise control of the transmission of the multimedia advertising content can be achieved, avoiding the insertion of unauthorized advertisements during the transmission.

[0024] To achieve the above object, the system of the present invention for presenting advertising content on at least one screen (P) and / or at least one speaker (B) in a commercial place includes a central control device (1) and a plurality of advertising content presentation devices (2), which will be described in more detail below.

[0025] Central control device (1)

[0026] The central control device (1) has a processor (101), which is configured to: receive a plurality of advertising campaigns including a plurality of advertisements, the advertising campaigns and / or multimedia content being stored in a central memory (102); select one or more of the advertising campaigns and / or multimedia content stored in the central memory (102) according to the segmentation of the campaigns performed based on the selection of a selected consumption center and the allocation of a specific temporality during the available transmission based on the advertising campaign, so as to allocate at least one unique identifier (ID) associated with a specific user of the system to the selected campaign; and send the selected advertising campaign and / or multimedia content to at least one of the plurality of advertising content presentation devices (2).

[0027] Advertising content presentation device (2)

[0028] The advertising content presentation device (2) includes:

[0029] - A processor (201) configured to: connect to a data transmission network to receive one or more advertising campaigns and / or multimedia content selected by a central control device, look up the ID associated with the one or more advertising campaigns and / or multimedia content, and compare the ID with the ID stored in the user memory (202); display, on a display screen (203), an authorization alert for storing the one or more advertising campaigns and / or multimedia content in the user memory (202) and transmitting the one or more advertising campaigns and / or multimedia content only when the ID associated with the one or more campaigns is the same as the ID stored in the user memory (202), preferably, the display screen is a touch screen that allows interaction with the advertising campaigns and / or multimedia content stored in the user memory (202); authorize the storage of the selected advertising campaign in the user memory (202); start receiving at least one multimedia content received from an external source (E) and transmit the at least one multimedia content to at least one screen (P) and / or at least one speaker (B) in a commercial premise, so as to reproduce the at least one multimedia content on the surface (a) of the at least one screen (P) and / or at least one speaker (B), capable of maintaining the original aspect ratio of the at least one multimedia content when reproducing the at least one multimedia content on at least one screen (P), and / or intertwining with the audio transmission in at least one speaker (B) in a subtle, harmonious and synchronous manner, the external source (E) being, for example, a satellite decoder, a cable transmission, an audio reproduction system, a streaming media or content stored in an external memory; start the sequential transmission of each of a plurality of advertisements on the surface (b) of at least one screen (P) and / or in at least one channel of at least one speaker (B), the surface (b) being located in a region adjacent to the surface (a) and parallel to the long side or short side of the surface (a), as seen in Figure 6 wherein the advertisement cannot or will not encroach on the area of the surface (a); insert a tracking image (I) into each reproduced advertisement of the reproduced advertisements on a part of the surface (b) and / or insert at least one confirmation audio to be transmitted by at least one speaker (B); and generate a report on the number of times each advertisement has been transmitted, the report being stored in the user memory (202); and

[0030] - A photoacoustic sensor or a tracking camera device (3), which is connected to the processor (201) and / or to the processor (101), and is configured to: detect a tracking image (I) inserted on an advertisement transmitted on at least one screen (P) and / or audio emitted by at least one speaker (B), preferably detect a tracking image (I) inserted on an advertisement transmitted on at least one screen (P) and / or audio emitted by at least one speaker (B) within a predetermined time window, additionally, the photoacoustic sensor or the tracking camera device is configured to detect audio associated with the advertisement content transmission; and generate a report on the number of times each tracking image (I) and / or audio is detected by the photoacoustic sensor or the tracking camera device (3), the report being sent to the processor (201) such that the report is compared with a report stored in the user memory (202) to determine whether there is a difference between the number of times the advertisement has been transmitted, so that if a difference is detected between the number of advertisement transmissions and the number of times the tracking image (I) and / or audio has been detected, an alarm is generated, the alarm being shown on the display screen (203) and / or sent to the central control device (1) to perform a corrective action. Preferably, the comparison between the generated report and the stored report is performed by an adaptive algorithm or an artificial intelligence program stored in the user memory (202), the adaptive algorithm or the artificial intelligence program detecting the transmission behavior pattern, thereby allowing to determine whether the advertising campaign is carried out programmatically or whether there is a deviation in the transmission behavior.

[0031] In a preferred embodiment of the present invention, the processor (201) of the advertisement content presentation device (2) is further configured to: for example, in response to a scheduled time window, a programming change, or during a loss of an input signal, interrupt the transmission of the multimedia content and display at least one advertisement stored in the user memory (202) in full screen, and / or transmit advertisement audio and / or multimedia content on all channels of at least one speaker (B), in order to avoid presenting a screen without any content and / or having the speaker muted. Similarly, each content presentation device in the content presentation device (2) can be connected to a signal distributor (D), the distributor being used to transmit multimedia content and / or advertisements to a plurality of screens (P) and / or a plurality of speakers (B).

[0032] In a further embodiment of the present invention, the tracking image (I) is a plurality of QR codes, each of the plurality of QR codes being associated with a single advertisement of an advertising campaign, the QR code containing information that references an external link associated with a platform / webpage of content related to each advertisement broadcast on the screen (P). In this embodiment, the QR code can be scanned by a smartphone so that consumers can obtain information related to the advertisement, such as the view of the advertised product, discount coupons or numbers participating in the promotion, surveys, etc.; and the number of users who read the QR code can be counted.

[0033] In yet another embodiment of the present invention, the advertisement content presentation device (2) has a second photoacoustic sensor or a second imaging device (4) connected to the processor (101) or the processor (201), the second photoacoustic sensor or the second imaging device being provided on the ceiling of a commercial premise, and the second photoacoustic sensor or the second imaging device being configured to detect the number of consumers viewing the screen (P) and the ambient audio of the commercial premise. In this embodiment, the second photoacoustic sensor or the second imaging device (4) and / or the processor (201) are configured to distinguish consumers by gender such that a report on the total number of consumers of each gender viewing the advertisement content is generated, the report also being associated with the tracking image (I) being transmitted by the advertisement content and / or the confirmation audio being transmitted by the speaker. Thus, the group and number of consumers to whom a particular advertisement is transmitted can be determined, such that it can be determined whether the transmission is successful based on the number of consumers reached and their personal profiles. In the foregoing embodiment, it is preferably to use an adaptive algorithm or an artificial intelligence program to detect the number of consumers viewing the screen (P), the adaptive algorithm or the artificial intelligence program being capable of performing a search for discrete patterns through training, which allows predicting the behavior of consumers within the commercial premise, such that the advertisement content presentation device (2) can select the type of advertising campaign to be deployed based on the type of consumer group within the commercial premise, a particular time period or a triggering event such as a score in a sports event.

[0034] In a further embodiment of the present invention, the advertising content presentation device (2) has a third photoacoustic sensor or a third imaging device (5) connected to the processor (101) or the processor (201), which is configured to detect the eyes of a consumer who is watching the screen (P) and / or listening to an audio with the consumer's voice. In this embodiment, the third photoacoustic sensor or the third imaging device (5) is additionally configured to: determine whether the user turns their gaze towards at least one screen (P) and / or whether any audio related to the multimedia content transmission is generated, such as accepted laughter or repetition of a tune, so as to generate a report on the number of times the consumer turns their gaze towards at least one screen (P) and / or the number of times they comment on the transmission, and also count the time each consumer fixes their gaze on the advertisement displayed on the screen (P) and / or the number of times they comment on the advertisement, so as to be able to determine the average viewing and / or listening time of the advertisement content by the consumer. Preferably, the report is associated with a time window showing the tracking image (I) being transmitted by the advertising content and / or the confirmation audio, so that it can be determined whether the consumer is watching and / or listening to the transmission of the advertising content. In addition, the third photoacoustic sensor or the third imaging device (5) is also adapted to distinguish consumers according to the number of males and females, the average age of the consumers, the sitting / standing time, the number of times the consumers directly and indirectly view the displayed advertising content, and the number of comments on the broadcast detected. Similarly, the third photoacoustic sensor or the third imaging device (5) is configured such that it can detect the specific expressions of the consumers, so that the third photoacoustic sensor or the third imaging device can conduct a preliminary monitoring of the acceptance degree of the displayed advertisement. For example, if a smile is detected, an acceptance value is assigned, or if a frown or a yawn is detected, a non-acceptance value is assigned. Or in the case of audio transmission, the third photoacoustic sensor or the third imaging device can detect whether the consumer has sung a song or discussed a topic associated with the broadcast advertisement. Additionally, the third photoacoustic sensor or the third imaging device (5) is configured to detect whether there are risk events in the commercial premises, such as a fight, a fire or a robbery, so that an alarm can be generated, which is displayed on the advertising content presentation device (2) or sent remotely to the central control device (1).

[0035] In a preferred configuration of the present invention, the advertising content presentation device (2) forms part of the screen (P), for example as Figure 2As shown, a signal distributor (D) is allocated; and in another additional configuration, the advertisement content presentation device (2) has a series of adaptation structures, and this series of adaptation structures allow the advertisement content presentation device to be connected to a screen (P) through a series of anchoring structures, such that the advertisement content presentation device can be suspended on the bottom part of the screen (P) or on one side of the side surfaces of the screen, and in this configuration, the display screen (203) serves as the surface (b) for displaying advertisements, avoiding any type of encroachment on the surface (a) in this configuration.

[0036] As previously mentioned, the present invention allows tracking the number of times an advertisement has been viewed on the screen without the possibility of hiding the transmitted signal, which ensures the correct display of the advertisement without interfering with the transmission of the original multimedia content. Additionally, since the advertisement content can not encroach on the transmission of the parallel multimedia content, it is possible to avoid modifying the visual appearance of the transmission, and it is also possible to adjust the size of the original transmission without visually encroaching on the advertisement and / or inserting the advertisement audio and / or content in a harmonious and ingenious manner in the original transmission, which can make the advertisement better accepted by the end - consumer. Additionally, since the advertising campaign has been segmented before being sent to the advertisement content presentation device (2), the owner of the advertisement content can decide which commercial venues to send its advertising campaign to according to the quantity and affinity of the audience profile participating in the said commercial venues.

[0037] The present invention has been described according to its preferred embodiments; however, it is obvious to those of ordinary skill in the art that modifications can be made without departing from its spirit and scope.

Claims

1. A system for presenting, validating, and measuring multimedia advertising content on at least one screen (P) and / or at least one speaker (B) in a commercial establishment, the system comprising: A central control device (1) and a plurality of advertisement content presentation devices (2), characterized in that: The central control device (1) has a processor (101), and the processor is configured to: receive a plurality of advertising campaigns including a plurality of advertisements, the advertising campaigns being stored in a central memory (102); select one or more of the advertising campaigns stored in the central memory (102), so as to assign a unique identifier (ID) associated with a specific user of the system to the selected one or more campaigns; and send the selected one or more advertising campaigns to at least one of the plurality of advertisement content presentation devices (2); and - Each of the plurality of advertisement content presentation devices (2) includes: a) A processor (201), the processor being configured to: connect to a data transmission network to receive the one or more advertising campaigns and look up the ID associated with the one or more advertising campaigns, and compare the ID with the ID stored in a user memory (202); only display an authorization alert for storing the one or more advertising campaigns in the user memory (202) on a display screen (203) when the ID associated with the one or more campaigns is the same as the ID stored in the user memory (202); authorize the storage of the selected one or more advertising campaigns in the user memory (202) and the broadcast of the selected one or more advertising campaigns; start receiving at least one multimedia content received from an external source (E), and transmit the at least one multimedia content to at least one screen (P) and / or at least one speaker (B) of the commercial premises, so as to reproduce the at least one multimedia content on a surface (a) of the at least one screen (P) and / or interrupt the audio transmitted by the at least one speaker (B) in a harmonious, synchronized and subtle manner, maintaining the original visual and / or auditory appearance of the multimedia content; start sequential transmission of each of the plurality of advertisements on a surface (b) of the at least one screen (P) and / or at least one channel of the speaker (B), the surface (b) being located in a region adjacent to the surface (a) and parallel to the long side or short side of the surface (a), or a combination of parallel to the long side of the surface (a) and parallel to the short side of the surface (a), preferably, the advertisement does not encroach on the area of the surface (a) and / or interrupts the audio transmitted by the at least one speaker (B) in a harmonious, synchronized and subtle manner; insert a tracking image (I) into each of the reproduced advertisements in a part of the surface (b) or insert audio regarding the transmission of the advertisement content; and generate a report on the number of times each advertisement has been transmitted, the report being stored in the user memory (202); and b) A photoacoustic sensor or a tracking camera device (3), which is connected to the processor (201) and / or the processor (101), and is configured to: detect a tracking image (I) inserted on a transmitted advertisement on the at least one screen (P) or an audio generated on the at least one screen (P), preferably, detect a tracking image (I) inserted on a transmitted advertisement on at least one screen (P) or an audio generated on the at least one screen (P) within a predetermined time window; and generate a report on the number of times each tracking image (I) or audio is detected by the photoacoustic sensor or the tracking camera device (3), and the report is sent to the processor (201) so that the report is compared with the report stored in the user memory (202) to determine whether there is a difference in the number of times the advertisement has been transmitted, so that if a difference is detected between the number of advertisement transmissions and the number of times the tracking image (I) or the audio has been detected, an alarm is generated, and the alarm is displayed on the display screen (203) and / or sent to the central control device (1) to perform a corrective action.

2. The system for presenting advertisement content according to claim 1, wherein The selection of the advertising campaign by the central control device (1) is done by subdividing the campaign into selected consumer centers and allocating a specific timeliness when the advertising campaign will be available for broadcasting; And based on the previous selection of the commercial premises and based on the profile and type of the number of consumers in the premises, send the one or more advertising campaigns and / or multimedia content to the commercial premises.

3. The system for presenting advertisement content according to claim 2, wherein Each advertising content presentation device among the plurality of advertising content presentation devices (2) can accept or reject one or more of the advertising campaigns and / or multimedia content according to the subdivision and profile of the activities executed by the premises and / or consumer centers on the central control device.

4. The system for presenting advertisement content according to claim 1, wherein The display screen (203) is a touch screen; and each advertising content presentation device among the advertising content presentation devices (2) is connected to the central control station via cloud storage.

5. The system for presenting advertisement content according to claim 1, wherein The processor (201) of the advertising content presentation device (2) is further configured to: in response to a scheduled time window, a programming change, or a loss of an input signal, interrupt the transmission of the multimedia content and display at least one of the plurality of advertisements and / or multimedia content stored in the user memory (202) in full screen and / or transmit at least one of the plurality of advertisements and / or multimedia content stored in the user memory (202) to the at least one speaker (B).

6. The system for presenting advertisement content according to claim 1, wherein The tracking image (I) is a plurality of QR codes, and each QR code among the plurality of QR codes is associated with a single advertisement of the advertising campaign.

7. The system for presenting advertisement content according to claim 6, wherein The QR code contains the following information, and the information references an external link associated with a web page / platform of content related to each advertisement broadcast on the screen (P).

8. The system for presenting advertisement content according to claim 7, wherein The content related to the advertisement is a display of the advertised product, a coupon, a number for participating in a promotion, a survey, or user statistics.

9. The system for presenting advertisement content according to claim 1, wherein, The advertisement content presentation device (2) further includes a second photoacoustic sensor or a second imaging device (4) connected to the processor (101) and / or the processor (210). The second photoacoustic sensor or the second imaging device is disposed on the top plate of the commercial premises and is configured to detect the number of consumers in the commercial premises, the characteristics of the consumers, and the ambient audio of the commercial premises.

10. The system for presenting advertisement content according to claim 9, characterized in that, The second photoacoustic sensor or the second imaging device (4) is further configured to distinguish consumers by gender, count the average time of the users in the commercial premises, determine the largest hot area (consumer concentration by area), and generate a report on the total number of consumers of each gender who are viewing the advertisement content. The report is also associated with the tracking image (I) being transmitted on the advertisement content, so as to determine approximate data of the consumer group to which a specific advertisement is transmitted.

11. The system for presenting advertisement content according to claim 10, wherein The second photoacoustic sensor or the second imaging device (4) is further configured to distinguish consumers according to approximate age groups.

12. The system for presenting advertisement content according to claim 1, wherein The advertisement content presentation device (2) includes a third photoacoustic sensor or a third imaging device (5) connected to the processor (101) or the processor (201). The third photoacoustic sensor or the third imaging device (5) is configured to detect the eyes of the consumers viewing the screen (P) and / or capture the audio of the consumers related to the displayed advertisement.

13. The system for presenting advertisement content according to claim 12, wherein, The third photoacoustic sensor or the third imaging device (5) is configured to: determine whether the users turn their gaze to the at least one screen (P) and / or whether they are listening to the audio from the at least one speaker (B), so as to generate a report on the number of times the consumers turn their gaze to the at least one screen (P) and / or listen to the audio from the at least one speaker (B), and also count the time each consumer fixes their gaze on the advertisement displayed on the screen (P) and / or keeps their attention on the audio from the at least one speaker (B), to determine the average viewing and / or listening time of the consumers for the advertisement content.

14. The system for presenting advertisement content according to claim 13, wherein, The report is associated with the tracking image (I) and / or the time window during which the control audio is being transmitted on the advertisement content, to determine whether the advertisement content transmission is viewed and / or listened to by the consumers.

15. The system for presenting advertisement content according to claim 13, wherein The third photoacoustic sensor or the third imaging device (5) is configured to distinguish consumers based on the number of males and females, the average age of the consumers, the sitting / standing time, the number of times the consumers directly and indirectly view the displayed advertisement content, and / or the number of times the consumers comment on the transmitted advertisement.

16. The system for presenting advertisement content according to claim 15, wherein The third photoacoustic sensor or the third imaging device (5) is also configured to detect a specific expression of the consumer, so that the third photoacoustic sensor or the third imaging device can preliminarily monitor the acceptance level of the displayed advertisement. If, for example, a smile is detected, an acceptance value is assigned, or if, for example, a frown, a yawn, squinting or yawning is detected, a non-acceptance value is assigned; or to detect whether the consumer has sung or commented on the advertisement or content, or whether an emotional change has been detected by means of sound, hearing and vision.

17. The system for presenting advertisement content according to claim 1, wherein The advertisement content presentation device (2) forms part of the screen (P).

18. The system for presenting advertisement content according to claim 1, wherein The advertisement content presentation device (2) includes a series of anchoring structures for coupling the advertisement content presentation device to the screen (P) such that the advertisement content presentation device is suspended from the bottom of the screen or one of the sides of the screen, and the display screen (203) serves as a surface (b) for displaying the advertisement.

19. The system for presenting advertisement content according to claim 1, wherein Each of the plurality of advertisement content presentation devices (2) is connected to a distributor (D) for presenting the advertisement and / or the multimedia content transmission on a plurality of screens (P) and / or a plurality of speakers (B).

20. The system for presenting advertisement content according to claim 1, wherein The third photoacoustic sensor or the third imaging device (5) is configured to detect the presence of a risk event within the commercial premises, such as a fight, a fire or a robbery, such that an alarm can be generated, which is displayed on the advertisement content presentation device (2) or sent remotely to the central control device (1).

Images