Virtual article interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a virtual article interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a target live broadcast page comprising article indication information corresponding to at least one to-be-presented virtual article; in response to an article presentation instruction triggered based on the article indication information corresponding to the target virtual article, displaying preset interaction indication information for indicating to control the presentation of the article presentation special effect corresponding to the target virtual article by executing a preset interaction operation on the target live broadcast page; and in response to a preset interaction operation triggered by the current account, displaying a target article presentation special effect on the target live broadcast page, the target article presentation special effect being a preset article presentation special effect matched with the current operation execution information of the preset interaction operation triggered by the current account in at least one preset article presentation special effect corresponding to the target virtual article. According to the embodiment of the invention, the interaction and interestingness in the virtual article presentation process can be improved while the diversity of the article presentation special effects is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of live broadcast technology, and in particular to a virtual item interaction method, device, electronic device, and storage medium. Background Art

[0002] In live broadcast scenarios, viewers can express their love and support for the host by giving virtual items (gifts). In the related art, after selecting a virtual item, viewers can click on the relevant control to confirm the gift, triggering the gift and presenting a special effect in the live broadcast room. However, after selecting the virtual item, the gift effect is fixed and single, and the gift process is less interactive and interesting, failing to effectively meet users' needs for a personalized interactive experience. Summary of the Invention

[0003] This disclosure provides a virtual item interaction method, device, electronic device, and storage medium to at least address the technical issues in related technologies such as the fixed and single special effects of item gifting, the poor interactivity and fun during the gifting process, and the inability to effectively meet users' needs for personalized interactive experiences. The technical solutions of this disclosure are as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a virtual item interaction method is provided, comprising:

[0005] Displaying a target live broadcast page, wherein the target live broadcast page includes item indication information corresponding to at least one virtual item to be donated;

[0006] In response to an item gift instruction triggered based on item indication information corresponding to a target virtual item, displaying preset interaction indication information corresponding to the target virtual item on the target live broadcast page, the preset interaction indication information being used to instruct execution of a preset interaction operation to control presentation of an item gift special effect corresponding to the target virtual item; the target virtual item being any one of the at least one virtual item to be gifted;

[0007] In response to the preset interactive operation triggered by the current account, a target item gifting special effect is displayed on the target live broadcast page, and the target item gifting special effect is a preset item gifting special effect among at least one preset item gifting special effect corresponding to the target virtual item that matches the current operation execution information of the preset interactive operation triggered by the current account.

[0008] In an optional embodiment, displaying the preset interactive instruction information corresponding to the target virtual item on the target live broadcast page includes:

[0009] Displaying the preset interactive instruction information and preset interactive materials on the target live broadcast page;

[0010] The target item gift special effect includes a first gift special effect produced based on the preset interaction material; the presenting of the target item gift special effect on the target live page in response to the preset interaction operation triggered by the current account includes:

[0011] In response to the preset interaction operation triggered by the current account, presenting the first gift special effect on the target live page based on the preset interaction material.

[0012] In an alternative embodiment, the target item gift special effect further includes a second gift special effect produced based on preset special effect material; the presenting of the target item gift special effect on the target live page in response to the preset interaction operation triggered by the current account further includes:

[0013] Presenting the second gift special effect on the target live page based on the preset special effect material.

[0014] In an alternative embodiment, the presenting of the first gift special effect on the target live page based on the preset interaction material includes:

[0015] Presenting the first gift special effect on the first layer in the target live page based on the preset interaction material;

[0016] The presenting of the second gift special effect on the target live page based on the preset special effect material includes:

[0017] Presenting the second gift special effect on the second layer in the target live page based on the preset special effect material;

[0018] Wherein, the first layer is located below the second layer.

[0019] In an alternative embodiment, the preset interaction material includes basic special effect material and / or linked special effect material; in the case where the preset interaction material includes the basic special effect material and the linked special effect material, the presenting of the preset interaction indication information and the preset interaction material on the target live page includes:

[0020] Presenting the basic special effect material on the third layer in the target live page, and presenting the preset interaction indication information and the linked special effect material on the fourth layer in the target live page;

[0021] Wherein, the third layer is located below the fourth layer.

[0022] In an optional embodiment, the displaying of the first gift special effect on the target live page based on the preset interactive material in response to the preset interactive operation triggered by the current account includes:

[0023] In response to the preset interactive operation triggered by the current account, on the fourth layer, display the first gift special effect based on the first target interactive material;

[0024] Wherein, the first target interactive material is the linked special effect material or a part of the linked special effect material.

[0025] In an optional embodiment, the displaying of the first gift special effect on the target live page based on the preset interactive material in response to the preset interactive operation triggered by the current account includes:

[0026] In response to the preset interactive operation triggered by the current account, move the second target interactive material in the linked special effect material from the fourth layer to the fifth layer in the target live page, and on the fifth layer, display the first gift special effect based on the second target interactive material;

[0027] Wherein, the second target interactive material is the linked special effect material or a part of the linked special effect material; the fifth layer is located above the fourth layer.

[0028] In an optional embodiment, the preset interactive material includes at least one interactive material; the at least one interactive material corresponds to at least one preset item gift special effect one by one;

[0029] The displaying of the first gift special effect on the target live page based on the preset interactive material in response to the preset interactive operation triggered by the current account includes:

[0030] In response to the preset interactive operation triggered by the current account for the third target interactive material, display the first gift special effect on the target live page based on the third target interactive material;

[0031] Wherein, the third target interactive material is any one of the at least one interactive material, and the first gift special effect is the preset item gift special effect corresponding to the third target interactive material.

[0032] In an optional embodiment, the at least one preset item giving special effect includes a first item giving special effect and a second item giving special effect; the visual presentation power corresponding to the first item giving special effect is less than the visual presentation power corresponding to the second item giving special effect; the displaying of the target item giving special effect on the target live page in response to the preset interaction operation triggered by the current account includes:

[0033] In response to the preset interaction operation triggered by the current account, when the current operation execution information does not meet the preset conditions, display the first item giving special effect on the target live page;

[0034] Or,

[0035] In response to the preset interaction operation triggered by the current account, when the current operation execution information meets the preset conditions, display the second item giving special effect on the target live page.

[0036] In an optional embodiment, the current operation execution information includes at least one of current operation trajectory information, current operation speed information, current operation time information, and current operation intensity information; the preset condition is a constraint condition for at least one of the operation trajectory information, operation speed information, operation time information, and operation intensity information.

[0037] In an optional embodiment, the preset condition is preset operation index data, and the preset operation index data is index data characterizing the constraint of at least any one of the trajectory matching degree, operation speed, operation duration, and operation intensity; the displaying of the first item giving special effect on the target live page when the current operation execution information does not meet the preset conditions includes:

[0038] When the operation index data determined based on the current operation execution information does not match the preset operation index data, display the first item giving special effect on the target live page;

[0039] The displaying of the second item giving special effect on the target live page when the current operation execution information meets the preset conditions includes:

[0040] When the operation index data determined based on the current operation execution information matches the preset operation index data, display the second item giving special effect on the target live page;

[0041] Among them, the operation index data characterizes at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information.

[0042] In an alternative embodiment, the at least one preset item giving special effect corresponds one-to-one with at least one operation execution information of the preset interactive operation; and the at least one operation execution information corresponds one-to-one with at least one preset giving quantity corresponding to the target virtual item; the method further includes:

[0043] In response to the preset interactive operation triggered by the current account, giving the target number of the target virtual items to the target live account corresponding to the target live page;

[0044] Among them, the target quantity is the preset giving quantity corresponding to the current operation execution information among the at least one preset giving quantity.

[0045] In an alternative embodiment, the at least one virtual item to be given is a virtual item associated with the activity theme of the preset interactive activity corresponding to the current time.

[0046] According to a second aspect of the embodiments of the present disclosure, there is provided a virtual item interaction device, including:

[0047] A live page display module, configured to execute and display a target live page, the target live page including item indication information corresponding to at least one virtual item to be given;

[0048] An information display module, configured to execute and display, in response to an item giving instruction triggered based on the item indication information corresponding to the target virtual item, preset interactive indication information corresponding to the target virtual item, the preset interactive indication information being used to indicate that by executing a preset interactive operation, the presentation of the item giving special effect corresponding to the target virtual item is controlled; the target virtual item is any one of the at least one virtual item to be given;

[0049] A special effect display module, configured to execute and display, in response to the preset interactive operation triggered by the current account, a target item giving special effect on the target live page, the target item giving special effect being a preset item giving special effect that matches the current operation execution information of the preset interactive operation triggered by the current account among the at least one preset item giving special effects corresponding to the target virtual item.

[0050] In an optional embodiment, the information display module is further configured to execute displaying the preset interaction indication information and the preset interaction materials on the target live page;

[0051] The target item giving special effect includes a first giving special effect made based on the preset interaction materials; the special effect display module includes:

[0052] A first special effect display unit, configured to execute, in response to the preset interaction operation triggered by the current account, based on the preset interaction materials, displaying the first giving special effect on the target live page.

[0053] In an optional embodiment, the target item giving special effect further includes a second giving special effect made based on preset special effect materials; the special effect display module further includes:

[0054] A second special effect display unit, configured to execute displaying the second giving special effect on the target live page based on the preset special effect materials.

[0055] In an optional embodiment, the first special effect display unit is specifically configured to execute, in a first layer in the target live page, displaying the first giving special effect based on the preset interaction materials;

[0056] The second special effect display unit is specifically configured to execute, in a second layer in the target live page, displaying the second giving special effect based on the preset special effect materials;

[0057] wherein, the first layer is located below the second layer.

[0058] In an optional embodiment, the preset interaction materials include basic special effect materials and / or linked special effect materials; in the case where the preset interaction materials include the basic special effect materials and the linked special effect materials, the information display module includes:

[0059] A first display unit, configured to execute displaying the basic special effect materials in a third layer in the target live page;

[0060] A second display unit, configured to execute displaying the preset interaction indication information and the linked special effect materials in a fourth layer in the target live page;

[0061] wherein, the third layer is located below the fourth layer.

[0062] In an optional embodiment, the first special effect display unit is specifically configured to execute, in response to the preset interaction operation triggered by the current account, in the fourth layer, displaying the first giving special effect based on first target interaction materials;

[0063] Wherein, the first target interactive material is the linked special effect material or a part of the linked special effect material.

[0064] In an optional embodiment, the first special effect display unit includes:

[0065] A layer transformation unit, configured to execute in response to the preset interactive operation triggered by the current account, and move the second target interactive material in the linked special effect material from the fourth layer to the fifth layer in the target live broadcast page;

[0066] A first special effect display subunit, configured to execute and display the first gift-giving special effect based on the second target interactive material in the fifth layer.

[0067] Wherein, the second target interactive material is the linked special effect material or a part of the linked special effect material; the fifth layer is located above the fourth layer.

[0068] In an optional embodiment, the preset interactive material includes at least one interactive material; the at least one interactive material corresponds to the at least one preset item gift-giving special effect one by one;

[0069] The first special effect display unit includes:

[0070] A second special effect display subunit, configured to execute and display the first gift-giving special effect on the target live broadcast page based on the third target interactive material in response to the preset interactive operation triggered by the current account for the third target interactive material.

[0071] Wherein, the third target interactive material is any one of the at least one interactive material, and the first gift-giving special effect is the preset item gift-giving special effect corresponding to the third target interactive material.

[0072] In an optional embodiment, the at least one preset item gift-giving special effect includes a first item gift-giving special effect and a second item gift-giving special effect; the visual presentation power corresponding to the first item gift-giving special effect is less than the visual presentation power corresponding to the second item gift-giving special effect; the special effect display module includes:

[0073] A third special effect display unit, configured to execute and display the first item gift-giving special effect on the target live broadcast page in the case that the current operation execution information does not meet the preset conditions in response to the preset interactive operation triggered by the current account;

[0074] Or,

[0075] The fourth special effect display unit is configured to execute, in response to the preset interaction operation triggered by the current account, and when the current operation execution information meets the preset conditions, display the second item giving special effect on the target live page.

[0076] In an optional embodiment, the current operation execution information includes at least one of current operation trajectory information, current operation speed information, current operation time information, and current operation strength information; the preset condition is a constraint condition for at least one of the operation trajectory information, operation speed information, operation time information, and operation strength information.

[0077] In an optional embodiment, the preset condition is preset operation index data, and the preset operation index data is index data characterizing the constraint of at least any one of the trajectory matching degree, operation speed, operation duration, and operation strength; the third special effect display unit is specifically configured to execute, when the operation index data determined based on the current operation execution information does not match the preset operation index data, display the first item giving special effect on the target live page;

[0078] The fourth special effect display unit is specifically configured to execute, when the operation index data determined based on the current operation execution information matches the preset operation index data, display the second item giving special effect on the target live page;

[0079] Wherein, the operation index data characterizes at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation strength corresponding to the current operation strength information.

[0080] In an optional embodiment, the at least one preset item giving special effect corresponds one-to-one with at least one operation execution information of the preset interaction operation; and the at least one operation execution information corresponds one-to-one with at least one preset giving quantity corresponding to the target virtual item; the device further includes:

[0081] A virtual item giving module, configured to execute, in response to the preset interaction operation triggered by the current account, give the target number of the target virtual items to the target live initiating account corresponding to the target live page;

[0082] Wherein, the target number is the preset giving quantity corresponding to the current operation execution information among the at least one preset giving quantity.

[0083] In an optional embodiment, the at least one virtual item to be donated is a virtual item associated with an activity theme of a preset interactive activity corresponding to the current time.

[0084] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the first aspects above.

[0085] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute any one of the virtual item interaction methods of the embodiment of the present disclosure.

[0086] According to a fifth aspect of an embodiment of the present disclosure, a computer program product comprising instructions is provided, which, when executed on a computer, enables the computer to execute the method as described in any one of the above-mentioned first aspects.

[0087] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0088] During the live broadcast process, in response to an item gifting instruction triggered by item indication information corresponding to a target virtual item in at least one virtual item to be gifted, preset interactive indication information for indicating that the presentation of an item gifting special effect corresponding to the target virtual item is controlled by executing a preset interactive operation is displayed on the target live broadcast page, and in response to the preset interactive operation triggered by the current account, a target item gifting special effect that matches the current operation execution information of the preset interactive operation triggered by the current account in at least one preset item gifting special effect corresponding to the target virtual item is displayed on the target live broadcast page. This allows users (audiences) to customize personalized item gifting special effects by controlling the operation execution information of the preset interactive operation during the process of gifting virtual items in the live broadcast room, thereby greatly improving the novelty of the interactive method of customizing item gifting special effects, effectively meeting the user's personalized interactive experience needs, and thereby greatly improving the interactivity and fun of the gifting process while improving the diversity of item gifting special effects.

[0089] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0090] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0091] Figure 1Schematic diagram of an application environment shown according to an exemplary embodiment;

[0092] Figure 2 Flowchart of a virtual item interaction method shown according to an exemplary embodiment;

[0093] Figure 3 Schematic diagram of a target live page shown according to an exemplary embodiment;

[0094] Figure 4 Schematic diagram of a target live page showing preset interaction indication information shown according to an exemplary embodiment;

[0095] Figure 5 Schematic diagram of another target live page showing preset interaction indication information shown according to an exemplary embodiment;

[0096] Figure 6 Schematic diagram of another target live page showing preset interaction indication information shown according to an exemplary embodiment;

[0097] Figure 7 Schematic diagram of another target live page showing preset interaction indication information shown according to an exemplary embodiment;

[0098] Figure 8 Schematic diagram of another target live page showing preset interaction indication information shown according to an exemplary embodiment;

[0099] Figure 9 Schematic diagram of multiple layers during the display process of a target item gift - giving special effect shown according to an exemplary embodiment;

[0100] Figure 10 Schematic diagram of the page change of a target live page during the display process of a target item gift - giving special effect triggered by a preset interaction operation shown according to an exemplary embodiment;

[0101] Figure 11 Schematic diagram of another page change of a target live page during the display process of a target item gift - giving special effect triggered by a preset interaction operation shown according to an exemplary embodiment;

[0102] Figure 12 Comparison schematic diagram during the display process of a first item gift - giving special effect and a second item gift - giving special effect shown according to an exemplary embodiment;

[0103] Figure 13 Block diagram of a virtual item interaction device shown according to an exemplary embodiment;

[0104] Figure 14 It is a block diagram of an electronic device for virtual item interaction shown according to an exemplary embodiment. Detailed implementation manners

[0105] To enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0106] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily have to be used to describe a specific order or sequence. It should be understood that such used data can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are only examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0107] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in the present disclosure are all information and data authorized by the user or fully authorized by all parties.

[0108] Please refer to Figure 1 , Figure 1 It is a schematic diagram of an application environment shown according to an exemplary embodiment. The application environment may include a first terminal 100, a second terminal 200, and a server 300.

[0109] In a specific embodiment, the first terminal 100 may be a terminal on the live broadcast initiation object side (i.e., the host side), the second terminal 200 may be a terminal on the live broadcast viewing object side (i.e., the viewer side), and the server 300 may be the background server of the live broadcast platform. Specifically, the first terminal 100 may provide a live broadcast information stream and send it to the server 300. Correspondingly, the server 300 may push the live broadcast information stream to the second terminal 200.

[0110] In an optional embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices, and may also be software running on the above electronic devices, such as applications. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, Windows, etc.

[0111] In an optional embodiment, the server 300 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers.

[0112] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included.

[0113] In the embodiments of this specification, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0114] Figure 2 This is a flow chart of a virtual item interaction method according to an exemplary embodiment. The method can be applied to a first terminal, a second terminal, and other terminals, such as Figure 2 As shown, the method may include the following steps:

[0115] In step S201, a target live broadcast page is displayed, and the target live broadcast page includes item indication information corresponding to at least one virtual item to be donated.

[0116] In a specific embodiment, the target live broadcast page may be the currently displayed live broadcast page; specifically, at least one virtual item to be donated may be a virtual item (virtual gift) that can be donated to the live broadcast initiator (anchor account), and the item indication information corresponding to any virtual item to be donated may be information that can indicate the virtual item to be donated. Exemplarily, the item indication information may include at least any one of an item image and an item name; optionally, the item indication information may also include the amount of virtual resources required to donate the virtual item, etc.

[0117] In an optional embodiment, the item indication information corresponding to the at least one virtual item to be donated can be directly displayed on the target live broadcast page, or can be displayed on the target live broadcast page through a pop-up window or the like. Figure 3 As shown, Figure 3It is a page schematic diagram of a target live page shown according to an exemplary embodiment; combined with Figure 3 As can be seen, the item indication information corresponding to multiple virtual items to be given away can be displayed on the target live page in the form of a pop-up window.

[0118] In an alternative embodiment, at least one of the virtual items to be given away may be a virtual item associated with the activity theme of a preset interactive activity corresponding to the current time.

[0119] In a specific embodiment, the preset interactive activity may be an activity centered around a specific theme (i.e., the activity theme), such as a certain festival activity, a certain anniversary activity, etc. The activity attention period corresponding to the preset interactive activity may include the current time; specifically, the activity attention period may include the activity holding period; optionally, the activity attention period may further include a period of time before the activity holding period and / or a period of time after the activity holding period.

[0120] In a specific embodiment, the virtual item associated with the activity theme may be a virtual item related to the activity theme; by way of example, taking the preset interactive activity as a birthday celebration activity, correspondingly, the activity theme may be celebrating the birthday, and the virtual item may be a virtual birthday cake. By way of example, taking the preset interactive activity as a certain festival activity, correspondingly, the activity theme may be celebrating the festival, and the virtual item may be a virtual item related to the festival, etc. [[ID=!3]]

[0121] In the above embodiment, using the virtual item associated with the activity theme of the preset interactive activity corresponding to the current time as the virtual item to be given away in the live room can enhance the relevance between the virtual items in the live room and the real-time interactive activity, and further can also enhance the diversity and timeliness of the virtual items in combination with the interactive activity.

[0122] In step S203, in response to an item giving instruction triggered based on the item indication information corresponding to the target virtual item, display the preset interactive indication information corresponding to the target virtual item on the target live page.

[0123] In a specific embodiment, the item giving instruction may be an instruction to give away the target virtual item; optionally, the item giving instruction may be triggered by selecting the item indication information corresponding to the target virtual item and clicking the confirmation giving control (such as Figure 3 the "send" control in

[0124] In a specific embodiment, the above-mentioned preset interaction indication information can be used to indicate that by performing a preset interaction operation, the presentation of the item giving special effect corresponding to the target virtual item is controlled; optionally, the preset interaction indication information can be presented in at least any one of the forms of pictures, texts, and animations; the above-mentioned target virtual item can be any one of at least one virtual item to be given away.

[0125] In a specific embodiment, the preset interaction operation can be set in combination with the actual application, and the preset interaction operation can include at least any one of a preset touch operation, a preset device shaking operation, and a preset voice control operation.

[0126] In a specific embodiment, taking the virtual item to be given away as a virtual cake as an example, as Figure 4 shown, Figure 4 is a schematic diagram of a target live page showing preset interaction indication information according to an exemplary embodiment; combined with Figure 4 it can be seen that the preset interaction indication information can include the information corresponding to 401, and the preset interaction operation is a touch operation of pressing and holding a preset button and dragging the preset button along a specified trajectory.

[0127] In another specific embodiment, taking the virtual item to be given away as virtual fireworks as an example, as Figure 5 shown, Figure 5 is a schematic diagram of another target live page showing preset interaction indication information according to an exemplary embodiment; combined with Figure 5 it can be seen that the preset interaction indication information can include the information corresponding to 501, and the preset interaction operation is a touch operation of drawing an arbitrary trajectory.

[0128] In another specific embodiment, taking the virtual item to be given away as a virtual Mid-Autumn Festival gift as an example, as Figure 6 shown, Figure 6 is a schematic diagram of another target live page showing preset interaction indication information according to an exemplary embodiment; combined with Figure 6 it can be seen that the preset interaction indication information can include the information corresponding to 601, and the preset interaction operation is a touch operation of connecting two stars.

[0129] In another specific embodiment, taking the virtual item to be given away as a virtual Christmas gift as an example, as Figure 7 shown, Figure 7 is a schematic diagram of another target live page showing preset interaction indication information according to an exemplary embodiment; combined with Figure 7 it can be seen that the preset interaction indication information can include the information corresponding to 701, and the preset interaction operation is a device shaking operation.

[0130] In another specific embodiment, taking the virtual goose to be given as an example of the virtual item, as Figure 8 shown, Figure 8 is a schematic diagram of another target live page showing preset interaction indication information according to an exemplary embodiment; Combining Figure 8 it can be seen that the preset interaction indication information may include the information corresponding to 801, and the preset interaction operation is a touch operation of sliding a loop by connecting two avatars.

[0131] In step S205, in response to the preset interaction operation triggered by the current account, a target item giving special effect is displayed on the target live page;

[0132] In a specific embodiment, the current account may be the account (audience) that currently triggers the preset interaction operation in the target live room corresponding to the target live page. Specifically, the above-mentioned target virtual item corresponds to at least one preset item giving special effect. Specifically, at least one preset item giving special effect corresponds one-to-one to at least one operation execution information of the preset interaction operation; that is, a certain preset item giving special effect may correspond to one operation execution information of the preset interaction operation; the target item giving special effect may be the preset item giving special effect that matches the current operation execution information of the preset interaction operation triggered by the current account among at least one preset item giving special effect corresponding to the target virtual item (that is, the preset item giving special effect corresponding to the current operation execution information). In an optional embodiment, the current operation execution information may include at least one of current operation trajectory information, current operation speed information, current operation time information, and current operation intensity information.

[0133] In an optional embodiment, the above-mentioned displaying the preset interaction indication information corresponding to the target virtual item on the target live page may include:

[0134] Displaying the preset interaction indication information and the preset interaction material on the target live page;

[0135] Correspondingly, the above-mentioned target item giving special effect may include a first giving special effect made based on the preset interaction material; the above-mentioned displaying the target item giving special effect on the target live page in response to the preset interaction operation triggered by the current account may include:

[0136] In response to the preset interaction operation triggered by the current account, based on the preset interaction material, the first giving special effect is displayed on the target live page.

[0137] In an optional embodiment, the preset interaction material includes basic special effect material and / or linked special effect material; in the case where the preset interaction material includes basic special effect material and linked special effect material, displaying the preset interaction indication information and the preset interaction material on the target live page may include:

[0138] The basic special effect materials are displayed on the third layer of the target live page, and the preset interaction indication information and linked special effect materials are displayed on the fourth layer of the target live page;

[0139] In a specific embodiment, the preset interaction materials may be special effect materials displayed before triggering the preset interaction operation; among them, the basic special effect materials may be special effect materials in the preset interaction materials that do not change dynamically with the execution of the preset interaction operation. Exemplarily, for example Figure 4 the virtual cake material corresponding to 402 in the corresponding embodiment, Figure 5 the fireworks material corresponding to 502, etc. The linked special effect materials may be special effect materials in the preset interaction materials that can change dynamically (position change) with the execution of the preset interaction operation. Exemplarily, for example Figure 4 the virtual cake material corresponding to 403, Figure 6 the star material to be connected corresponding to 602, the rabbit material corresponding to 603, and the moon material corresponding to 604, Figure 7 the virtual gift material 702 hanging on the Christmas tree, Figure 8 the virtual goose material corresponding to 802, etc. Optionally, with the execution of the preset interaction operation, all or part of the materials in the linked special effect materials can change dynamically with the corresponding operation execution information.

[0140] In an alternative embodiment, the above-mentioned third layer may be located below the fourth layer. The third layer may be a display layer for basic special effect materials, and the fourth layer may be a layer for guiding special effect interaction;

[0141] In the above embodiment, when the preset interaction materials include basic special effect materials and linked special effect materials, the basic special effect materials are displayed on the third layer of the target live page, and the preset interaction indication information and linked special effect materials are displayed on the fourth layer above the third layer of the target live page, which can achieve hierarchical display of different special effect materials and greatly improve the layering and rendering effect during the special effect display.

[0142] In an alternative embodiment, when the preset interaction operation is triggered, the materials in the linked special effect materials that need to change dynamically with the preset interaction operation may be displayed on the fourth layer. Correspondingly, the above-mentioned response to the preset interaction operation triggered by the current account, based on the preset interaction materials, the display of the first gift special effect on the target live page includes:

[0143] In response to the preset interaction operation triggered by the current account, on the fourth layer, based on the first target interaction materials, display the first gift special effect;

[0144] In a specific embodiment, the first target interactive material is a linked special effect material or a part of the linked special effect material. Specifically, during the display of the first gift-giving special effect, the first target interactive material can be rendered with special effects in combination with the special effect description information corresponding to the current operation execution information (information for describing the special effect content); optionally, if the preset interactive material includes a basic special effect material, the basic special effect material can continue to be displayed in the third layer in the same style as before triggering the preset interactive operation.

[0145] In an alternative embodiment, taking Figure 4 the corresponding virtual cake scene as an example, the first target interactive material is a linked interactive material, and the first target interactive material can be the virtual cake material corresponding to 403; as the preset interactive operation is executed, the first target interactive material can be gradually moved downward (special effect description information) in the first layer until it reaches the specified position (special effect description information, where the specified position can be Figure 4 the position corresponding to 404 in).

[0146] In an alternative embodiment, taking Figure 6 the corresponding virtual Mid-Autumn Festival gift scene as an example, the first target interactive material can be a part of the linked interactive material. Specifically, the first target interactive material can be the star material, rabbit material, and moon material actually connected during the execution of the preset interactive operation; when the preset interactive operation is executed, the rabbit material can be controlled to hold the connected star material and run towards the moon material (special effect description information) in the first layer.

[0147] In the above embodiments, in response to the preset interactive operation triggered by the current account, in the original first layer, based on the first target interactive material in the linked special effect material, the first gift-giving special effect is displayed, which can improve the special effect rendering effect while also enhancing the convenience and efficiency of special effect rendering in combination with special effect layering.

[0148] In an alternative embodiment, when the preset interactive operation is triggered, the materials in the linked special effect material that need to change dynamically with the preset interactive operation can be displayed in the fifth layer; correspondingly, the above-mentioned display of the first gift-giving special effect on the target live page in response to the preset interactive operation triggered by the current account based on the preset interactive material can include:

[0149] In response to the preset interactive operation triggered by the current account, move the second target interactive material in the linked special effect material from the fourth layer to the fifth layer in the target live page, and in the fifth layer, display the first gift-giving special effect based on the second target interactive material;

[0150] In a specific embodiment, the second target interactive material is a linkage special effect material or a part of the linkage special effect material; the above-mentioned fifth layer is located above the fourth layer. Specifically, the fifth layer can be a special effect display layer located above the fourth layer. Specifically, during the display process of the first gift-giving special effect, the second target interactive material can be rendered with special effects on the fifth layer in combination with the special effect description information corresponding to the current operation execution information; optionally, if the preset interactive material includes a basic special effect material, the basic special effect material can continue to be displayed on the third layer in the style before triggering the preset interactive operation.

[0151] In an alternative embodiment, taking Figure 6 the corresponding virtual Mid-Autumn Festival gift scene as an example, the second target interactive material can be a part of the linkage interactive material, and the second target interactive material can be the star material, rabbit material, and moon material actually connected during the execution of the preset interactive operation; when the preset interactive operation is executed, the star material, rabbit material, and moon material that can be connected move from the fourth layer to the fifth layer, and on the fifth layer, the rabbit material is controlled to hold the connected star material and run towards the moon material.

[0152] In the above embodiment, in response to the preset interactive operation triggered by the current account, the second target interactive material in the linkage special effect material is moved from the fourth layer to the fifth layer above the fourth layer in the target live broadcast page, and on the fifth layer, based on the second target interactive material, the first gift-giving special effect is displayed, which can better improve the hierarchy of the special effect and the special effect rendering effect.

[0153] In an alternative embodiment, the above-mentioned target item gift-giving special effect can also include a second gift-giving special effect made based on the preset special effect material; the above-mentioned display of the target item gift-giving special effect in response to the preset interactive operation triggered by the current account can also include:

[0154] Displaying the second gift-giving special effect on the target live broadcast page based on the preset special effect material.

[0155] In a specific embodiment, the preset special effect material can be the special effect material of the second gift-giving special effect. Specifically, the preset special effect material can be set according to the actual application requirements.

[0156] In the above embodiment, on the basis of presenting the item gift-giving special effect based on the preset interactive material, adding the gift-giving special effect presented based on the preset special effect material can better enrich the special effect material, improve the special effect rendering effect and the interactive atmosphere.

[0157] In an alternative embodiment, the above-mentioned display of the first gift-giving special effect on the target live broadcast page based on the preset interactive material can include:

[0158] In the first layer of the target live page, a first giving special effect is displayed based on preset interactive materials;

[0159] The above-mentioned display of the second giving special effect on the target live page based on preset special effect materials may include:

[0160] In the second layer of the target live page, a second giving special effect is displayed based on preset special effect materials;

[0161] In a specific embodiment, the first layer is located below the second layer. Optionally, the first layer may include the above-mentioned third layer and / or fourth layer, and the second layer may be the above-mentioned fifth layer. Optionally, if the first layer only includes the third layer or the fourth layer, correspondingly, the second layer (the fifth layer) may be a special effect display layer located above the third layer or the fourth layer. If the first layer includes the third layer and the fourth layer, the second layer (the fifth layer) is a special effect display layer located above the fourth layer.

[0162] In addition, it should be noted that in practical applications, a background layer may also be set, and the background layer may be located below the third layer; specifically, the background layer may be used to display the scene materials associated with the target virtual item.

[0163] In a specific embodiment, as Figure 9 shown, Figure 9 is a schematic diagram of multiple layers during the display process of the target item giving special effect according to an exemplary embodiment. Combining Figure 9 it can be seen that from the top layer to the bottom layer in sequence: 901 corresponds to the second layer (i.e., the fifth layer, the special effect display layer), 902 corresponds to the fourth layer (the layer for guiding special effect interaction), 903 corresponds to the third layer (the display layer of basic special effect materials), and 904 corresponds to the background layer.

[0164] In the above embodiment, when the target item giving special effect includes a first giving special effect made based on preset interactive materials and a second giving special effect made based on preset special effect materials, in the first layer, the first giving special effect is displayed based on the preset interactive materials, and in the second layer located above the first layer, the second giving special effect is displayed based on the preset special effect materials, which can improve the convenience and efficiency of special effect rendering while enhancing the hierarchy of the item giving special effect, and thus can also better improve the special effect rendering effect and interactive interest.

[0165] In a specific embodiment, taking the Figure 4 corresponding virtual cake scene as an example, as Figure 10 shown, Figure 10 is a schematic diagram of the page change of the target live page during the display process of the target item giving special effect triggered by a preset interactive operation according to an exemplary embodiment; CombiningFigure 10 The target live page shown in a is visible, and as the preset interactive operation is executed, the virtual cake material gradually moves downwards. Optionally, taking the first gift effect of the target item gift effect as an example, combined with Figure 10 In the target live page shown in b, the gradually moving down virtual cake material moves to a specified position to display the first gift effect; Optionally, taking the target item gift effect also including the second gift effect as an example, combined with Figure 10 In the target live page shown in c, while the gradually moving down virtual cake material moves to a specified position to display the first gift effect, the second gift effect can also be displayed in combination with the preset special effect material (strawberry material).

[0166] In a specific embodiment, taking Figure 5 the corresponding virtual fireworks scene as an example, as shown in Figure 11 shown. Figure 11 FIG. is a schematic diagram of the page change of the target live page during the process of triggering the display of the target item gift effect through the preset interactive operation shown according to an exemplary embodiment; Specifically, combined with Figure 11 the target live page shown in a, any trajectory can be drawn to execute the preset interactive operation; Further, combined with Figure 11 the target live page shown in b, when the trajectory drawing stops, the target item gift effect matching the current operation execution information corresponding to the preset interactive operation can be displayed.

[0167] In the above embodiment, while displaying the preset interactive instruction information, displaying the preset interactive material for making the item gift effect can be combined with the preset interactive material shown in advance to better improve the intuitiveness during the special effect rendering interaction, and can improve the efficiency and convenience of the special effect rendering.

[0168] In an alternative embodiment, the preset interactive material includes at least one interactive material; at least one interactive material corresponds to at least one preset item gift effect one by one; Correspondingly, the above-mentioned response to the preset interactive operation triggered by the current account, based on the preset interactive material, displaying the first gift effect on the target live page may include:

[0169] Responding to the preset interactive operation triggered by the current account for the third target interactive material, based on the third target interactive material, displaying the first gift effect on the target live page;

[0170] In a specific embodiment, the above-mentioned third target interactive material may be any one of the at least one interactive material; the first gift effect may be the preset item gift effect corresponding to the third target interactive material. Exemplarily, for example Figure 8In the virtual goose scene, the preset interactive materials may include a variety of virtual goose materials; and different virtual goose materials correspond to different preset item gift special effects, for example, some virtual goose materials correspond to the special effects of the goose singing; some virtual goose materials correspond to the special effects of the goose dancing, etc.

[0171] In the above embodiment, when the preset interactive material includes at least one interactive material corresponding to at least one preset item gifting special effect, the interactive material corresponding to the preset interactive operation can be combined to display the corresponding preset item gifting special effect, thereby allowing users to achieve personalized customization of item gifting special effects by interacting with different interactive materials, thereby enhancing the personalization of virtual item gifting special effects and improving the interactivity and fun of the virtual item gifting process.

[0172] In an optional embodiment, the at least one preset item gifting special effect includes a first item gifting special effect and a second item gifting special effect; the visual presentation strength corresponding to the first item gifting special effect is less than the visual presentation strength corresponding to the second item gifting special effect; and the display of the target item gifting special effect on the target live broadcast page in response to the preset interactive operation triggered by the current account may include:

[0173] In response to a preset interactive operation triggered by the current account, if the current operation execution information does not meet the preset conditions, the first item gifting special effect is displayed on the target live broadcast page;

[0174] or,

[0175] In response to the preset interactive operation triggered by the current account, when the current operation execution information meets the preset conditions, the second item gift special effect is displayed on the target live broadcast page.

[0176] In a specific embodiment, the visual presentation strength may represent the richness of the special effect style and / or the amount of special effect materials; the preset condition may be a preset trigger condition for displaying the gift special effect of the second item.

[0177] In an optional embodiment, the current operation execution information may include at least one of the current operation trajectory information, the current operation speed information, the current operation time information and the current operation force information; accordingly, the above-mentioned preset conditions are constraint conditions for at least one of the operation trajectory information, the operation speed information, the operation time information and the operation force information.

[0178] In a specific embodiment, when the preset interaction operation is a preset touch operation, the current operation trajectory information may be the touch trajectory information during the execution of the preset touch operation by the current account, and the current operation speed information may be the touch speed information during the execution of the preset touch operation by the current account; the current operation time information may be the duration of the execution of the preset touch operation by the current account; the current operation intensity information may be the touch intensity information during the execution of the preset touch operation by the current account.

[0179] In a specific embodiment, when the preset interaction operation is a preset device shaking operation, the current operation trajectory information may be the device shaking trajectory information during the execution of the preset device shaking operation by the current account, and the current operation speed information may be the device shaking speed information during the execution of the preset device shaking operation by the current account; the current operation time information may be the duration during the execution of the preset device shaking operation by the current account; the current operation intensity information may be the device shaking intensity information during the execution of the preset device shaking operation by the current account.

[0180] In a specific embodiment, when the preset interaction operation is a preset voice control operation, the current operation execution information may include at least one of the current operation speed information, the current operation time information, and the current operation intensity information. The current operation speed information may be the speech rate information corresponding to the preset voice control operation; the current operation time information may be the speech duration corresponding to the preset voice control operation; the current operation intensity information may be the volume information corresponding to the preset voice control operation.

[0181] In a specific embodiment, the above preset condition is preset operation index data, and the preset operation index data is index data characterizing the constraint of at least any one of the trajectory matching degree, operation speed, operation duration, and operation intensity. When the current operation execution information does not meet the preset condition, displaying the first item giving special effect on the target live page may include:

[0182] When the operation index data determined based on the current operation execution information does not match the preset operation index data, displaying the first item giving special effect on the target live page;

[0183] When the current operation execution information meets the preset condition, displaying the second item giving special effect on the target live page includes:

[0184] When the operation index data determined based on the current operation execution information matches the preset operation index data, displaying the second item giving special effect on the target live page;

[0185] In a specific embodiment, the above operation index data may characterize at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information.

[0186] In an alternative embodiment, the operation index data may be quantitative data determined based on at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information; specifically, the trajectory matching degree, the operation speed, the operation duration, and the operation force are all positively correlated with the operation index data; optionally, the operation index data may be determined in combination with a preset quantization rule; exemplarily, in the case where the current operation execution information includes at least two of the current operation trajectory information, the current operation speed information, and the current operation force information, the sum of at least two corresponding quantified data among the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information may be used as the operation index data. Correspondingly, the preset operation index data may be the lower limit value corresponding to the quantitative data. Correspondingly, the matching of the operation index data with the preset operation index data may be that the operation index data is greater than or equal to the preset operation index data;

[0187] In an alternative embodiment, the operation index data may be the ranking information corresponding to the quantitative data determined based on at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information; specifically, the ranking information may be the ranking information of the quantitative data corresponding to the current account among the accounts that perform the preset interaction operation when all target virtual items are given away, such as the nth place, the top n%, etc. Correspondingly, the preset operation index data may be the lower limit ranking information, the top x, the top xx%; Correspondingly, the matching of the operation index data with the preset operation index data may be that the operation index data is within the ranking range corresponding to the preset operation index data.

[0188] In the above embodiment, the indicator data representing the constraints on at least any one of the trajectory matching degree, operation speed, operation duration and operation force is used as the trigger condition for displaying the second item gifting special effect with better visual presentation. This allows users to achieve personalized customization of the item gifting special effect by controlling at least any one of the operation trajectory accuracy, operation speed and operation force during the execution of preset interactive operations, thereby improving the personalization of the virtual item gifting special effect while enhancing the interactivity and fun of the virtual item gifting process.

[0189] In an optional embodiment, the above-mentioned preset conditions may include at least one of a preset trajectory matching threshold, a preset operation speed threshold, a preset operation duration threshold and a preset operation force threshold; optionally, taking the preset conditions including the preset trajectory matching threshold, the preset operation speed threshold and the preset operation force threshold as an example, the current operation execution information satisfies the preset conditions such that the trajectory matching degree between the current operation trajectory information and the preset trajectory information is greater than or equal to the preset trajectory matching threshold, the operation speed corresponding to the current operation speed information is greater than or equal to the preset operation speed threshold, the operation duration corresponding to the current operation time information is greater than or equal to the preset operation duration threshold, and the operation force corresponding to the current operation force information is greater than or equal to the preset operation force threshold.

[0190] In the above embodiment, at least one of the current operation trajectory information, the current operation speed information, the current operation time information and the current operation force information is used as the current operation execution information, and the constraint conditions for at least one of the operation trajectory information, the operation speed information, the operation time information and the operation force information are used as the display trigger conditions for the item gifting special effects with better visual presentation. This allows users to achieve personalized customization of item gifting special effects by controlling at least any one of the operation trajectory accuracy, operation speed, operation duration and operation force during the execution of preset interactive operations, thereby improving the personalization of the virtual item gifting special effects while enhancing the interactivity and fun of the virtual item gifting process.

[0191] In a specific embodiment, the first item gifting special effect and the second item gifting special effect can be set in combination with actual applications. Optionally, the second item gifting special effect can include the first item gifting special effect and the additional item gifting special effect; the additional item gifting special effect can be the special effect of the second item gifting special effect in addition to the first item gifting special effect. For example, Figure 10 The corresponding first gift special effect can be the first item gift special effect, Figure 10 The corresponding first gift special effect and second gift special effect (additional item gift special effect) can be the second item gift special effect.

[0192] In an optional embodiment, the second item gift special effect and the first item gift special effect may not have an inclusion relationship.

[0193] In a specific embodiment, as Figure 12 shown, Figure 12 is a comparison schematic diagram during the display process of a first item giving special effect and a second item giving special effect shown according to an exemplary embodiment; specifically, in combination with Figure 12 the fireworks special effect shown in a of [reference] can be the special effect screen corresponding to the second item giving special effect; Figure 12 the fireworks special effect shown in b of [reference] can be the special effect screen corresponding to the first item giving special effect.

[0194] In the above embodiment, when at least one preset item giving special effect includes a first item giving special effect and a second item giving special effect, and the visual presentation power corresponding to the first item giving special effect is less than the visual presentation power corresponding to the second item giving special effect, on the basis that a preset interaction operation can be set as the display trigger condition of the item giving special effect, an additional display trigger condition (preset condition) can be set for the item giving special effect with better visual presentation power. Furthermore, the user can trigger the display of different item giving special effects through different operation execution information during the execution of the preset interaction operation, realizing personalized customization of the item giving special effect, while improving the personalization of the virtual item giving special effect, enhancing the interactivity and interest during the virtual item giving process.

[0195] In an alternative embodiment, the item giving instruction may carry the item giving quantity corresponding to the target virtual item, or may not carry the item giving quantity corresponding to the target virtual item; correspondingly, when the item giving instruction does not carry the item giving quantity corresponding to the target virtual item, the item giving quantity can be determined in combination with the operation execution information corresponding to the preset interaction operation; optionally, when the item giving instruction carries the item giving quantity corresponding to the target virtual item, the item giving quantity can also be re-determined in combination with the operation execution information corresponding to the preset interaction operation.

[0196] In an alternative embodiment, the above at least one preset item giving special effect corresponds one-to-one with at least one operation execution information of the preset interaction operation; and at least one operation execution information corresponds one-to-one with at least one preset giving quantity corresponding to the target virtual item; the above method may further include:

[0197] In response to the preset interaction operation triggered by the current account, give the target number of target virtual items to the target live account corresponding to the target live page;

[0198] In a specific embodiment, the above target quantity may be the preset giving quantity corresponding to the current operation execution information among at least one preset giving quantity. Specifically, the preset giving quantity may be the item giving quantity set in advance (i.e., the quantity of giving the target virtual item). Exemplarily, for example Figure 6In the virtual Mid-Autumn Festival gift scene, the number of connected star materials can be the corresponding preset gift quantity. Figure 7 In the virtual Christmas gift scene, the number of virtual gift materials swinging down from the Christmas tree can be the corresponding preset gift quantity.

[0199] In the above embodiment, by setting different preset gift quantities for different operation execution information corresponding to different preset item gift effects, users can personalize the item gift effects by controlling different operation execution information during the execution of preset interactive operations, and can also set different virtual item gift quantities, which greatly improves the convenience of setting the virtual item gift quantity.

[0200] In an optional embodiment, during the display of the special effects of gifting the target item, music associated with the target virtual item may also be played, thereby better enhancing the rendering atmosphere of the special effects of gifting the target virtual item.

[0201] It can be seen from the technical solutions provided by the above embodiments of this specification that, during the live broadcast process, in response to an item donation instruction triggered based on item indication information corresponding to a target virtual item in at least one virtual item to be donated, preset interactive indication information for indicating that the presentation of an item donation special effect corresponding to the target virtual item is controlled by executing a preset interactive operation is displayed on the target live broadcast page, and in response to the preset interactive operation triggered by the current account, a target item donation special effect that matches the current operation execution information of the preset interactive operation triggered by the current account in at least one preset item donation special effect corresponding to the target virtual item is displayed on the target live broadcast page. This allows users (audiences) to customize personalized item donation special effects by controlling the operation execution information of the preset interactive operation during the process of donating virtual items in the live broadcast room, thereby greatly improving the novelty of the interactive method of customizing item donation special effects, effectively meeting the user's personalized interactive experience needs, and thereby greatly improving the interactivity and fun of the donation process while improving the diversity of item donation special effects.

[0202] Figure 13 FIG. 1 is a block diagram of a virtual item interaction device according to an exemplary embodiment. Figure 13 , the device comprises:

[0203] The live page display module 1310 is configured to display a target live page, wherein the target live page includes item indication information corresponding to at least one virtual item to be donated;

[0204] An information display module 1320 is configured to execute, in response to an item giving instruction triggered based on item indication information corresponding to a target virtual item, display preset interaction indication information corresponding to the target virtual item on a target live page, where the preset interaction indication information is used to indicate that by performing a preset interaction operation, the presentation of an item giving special effect corresponding to the target virtual item is controlled; the target virtual item is any one of at least one virtual item to be given.

[0205] A special effect display module 1330 is configured to execute, in response to a preset interaction operation triggered by the current account, display a target item giving special effect on the target live page, where the target item giving special effect is a preset item giving special effect that matches the current operation execution information of the preset interaction operation triggered by the current account among at least one preset item giving special effect corresponding to the target virtual item.

[0206] In an optional embodiment, the information display module 1320 is further configured to execute displaying the preset interaction indication information and preset interaction materials on the target live page.

[0207] The target item giving special effect includes a first giving special effect produced based on the preset interaction materials; the special effect display module 1330 includes:

[0208] A first special effect display unit is configured to execute, in response to a preset interaction operation triggered by the current account, based on the preset interaction materials, display the first giving special effect on the target live page.

[0209] In an optional embodiment, the target item giving special effect further includes a second giving special effect produced based on preset special effect materials; the special effect display module 1330 further includes:

[0210] A second special effect display unit is configured to execute displaying the second giving special effect on the target live page based on the preset special effect materials.

[0211] In an optional embodiment, the first special effect display unit is specifically configured to execute, on a first layer in the target live page, display the first giving special effect based on the preset interaction materials.

[0212] The second special effect display unit is specifically configured to execute, on a second layer in the target live page, display the second giving special effect based on the preset special effect materials.

[0213] Wherein, the first layer is located below the second layer.

[0214] In an optional embodiment, the preset interaction materials include basic special effect materials and / or linked special effect materials; in the case where the preset interaction materials include basic special effect materials and linked special effect materials, the information display module 1320 includes:

[0215] The first display unit is configured to execute the display of basic special effect materials in the third layer of the target live page;

[0216] The second display unit is configured to execute the display of preset interaction indication information and linked special effect materials in the fourth layer of the target live page;

[0217] Among them, the third layer is located below the fourth layer.

[0218] In an optional embodiment, the first special effect display unit is specifically configured to execute, in response to a preset interaction operation triggered by the current account, in the fourth layer, based on the first target interaction material, display the first gift special effect;

[0219] Among them, the first target interaction material is the linked special effect material or a part of the linked special effect material.

[0220] In an optional embodiment, the first special effect display unit includes:

[0221] The layer transformation unit is configured to execute, in response to a preset interaction operation triggered by the current account, move the second target interaction material in the linked special effect material from the fourth layer to the fifth layer in the target live page;

[0222] The first special effect display subunit is configured to execute, in the fifth layer, based on the second target interaction material, display the first gift special effect;

[0223] Among them, the second target interaction material is the linked special effect material or a part of the linked special effect material; the fifth layer is located above the fourth layer.

[0224] In an optional embodiment, the preset interaction material includes at least one interaction material; at least one interaction material corresponds to at least one preset item gift special effect one by one;

[0225] The first special effect display unit includes:

[0226] The second special effect display subunit is configured to execute, in response to a preset interaction operation triggered by the current account for the third target interaction material, based on the third target interaction material, display the first gift special effect in the target live page;

[0227] Among them, the third target interaction material is any one of the at least one interaction material, and the first gift special effect is the preset item gift special effect corresponding to the third target interaction material.

[0228] In an optional embodiment, at least one preset item gift special effect includes the first item gift special effect and the second item gift special effect; the visual presentation power corresponding to the first item gift special effect is less than the visual presentation power corresponding to the second item gift special effect; the special effect display module 1330 includes:

[0229] The third special effect display unit is configured to execute a preset interaction operation triggered by the current account, and display a first item giving special effect on the target live page when the current operation execution information does not meet the preset conditions.

[0230] Or,

[0231] The fourth special effect display unit is configured to execute a preset interaction operation triggered by the current account, and display a second item giving special effect on the target live page when the current operation execution information meets the preset conditions.

[0232] In an optional embodiment, the current operation execution information includes at least one of current operation trajectory information, current operation speed information, current operation time information, and current operation intensity information; the preset condition is a constraint condition for at least one of the operation trajectory information, operation speed information, operation time information, and operation intensity information.

[0233] In an optional embodiment, the preset condition is preset operation index data, and the preset operation index data is index data characterizing the constraint of at least any one of the trajectory matching degree, operation speed, operation duration, and operation intensity; the third special effect display unit is specifically configured to execute the display of the first item giving special effect on the target live page when the operation index data determined based on the current operation execution information does not match the preset operation index data;

[0234] The fourth special effect display unit is specifically configured to execute the display of the second item giving special effect on the target live page when the operation index data determined based on the current operation execution information matches the preset operation index data;

[0235] Wherein, the operation index data characterizes at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation intensity corresponding to the current operation intensity information.

[0236] In an optional embodiment, at least one preset item giving special effect corresponds one-to-one to at least one operation execution information of the preset interaction operation; and at least one operation execution information corresponds one-to-one to at least one preset giving quantity corresponding to the target virtual item; the above device further includes:

[0237] The virtual item giving module is configured to execute a preset interaction operation triggered by the current account, and give a target number of target virtual items to the target live account corresponding to the target live page;

[0238] Among them, the target quantity is the preset gift quantity corresponding to the current operation execution information among at least one preset gift quantity.

[0239] In an optional embodiment, at least one virtual item to be given as a gift is a virtual item associated with the activity theme of a preset interaction activity corresponding to the current time.

[0240] Regarding the device in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0241] Figure 14 is a block diagram of an electronic device for virtual item interaction shown according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as Figure 14 shown. The electronic device may include an RF (Radio Frequency) circuit 1410, a memory 1420 including one or more computer-readable storage media, an input unit 1430, a display unit 1440, a sensor 1450, an audio circuit 1460, a WiFi (wireless fidelity) module 1470, a processor 1480 including one or more processing cores, and a power supply 1490, etc. Those skilled in the art can understand that Figure 14 the terminal structure shown in

[0242] The RF circuit 1410 can be used for receiving and sending information or signals during a call. In particular, after receiving the downlink information from the base station, it is handed over to one or more processors 1480 for processing. Additionally, data related to the uplink is sent to the base station. Generally, the RF circuit 1410 includes, but is not limited to, antennas, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, a low noise amplifier (LNA), a duplexer, etc. In addition, the RF circuit 1410 can also communicate with the network and other terminals via wireless communication. The wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0243] The memory 1420 can be used to store software programs and modules. The processor 1480 executes various functional applications and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 mainly includes a program storage area and a data storage area. Among them, the program storage area can store the operating system, application programs required for functions, etc.; the data storage area can store data created according to the use of this terminal, etc. In addition, the memory 1420 can include high-speed random access memory and can also include non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state storage devices. Correspondingly, the memory 1420 can also include a memory controller to provide access to the memory 1420 for the processor 1480 and the input unit 1430.

[0244] Input unit 1430 can be used to receive input digital or character information and generate keyboard, mouse, joystick, optical, or trackball signal input related to user settings and function control. Specifically, input unit 1430 may include a touch-sensitive surface 1431 and other input devices 1432. Touch-sensitive surface 1431, also known as a touch display or touchpad, can detect user touch operations on or near it (such as operations performed by a user using a finger, stylus, or any other suitable object or accessory on or near touch-sensitive surface 1431) and drive corresponding connected devices according to pre-set programs. Optionally, touch-sensitive surface 1431 may include a touch detection device and a touch controller. The touch detection device detects the user's touch direction and detects the signals generated by the touch operation, transmitting the signals to the touch controller. The touch controller receives the touch information from the touch detection device, converts it into touch point coordinates, and then sends it to processor 1480. It can also receive and execute commands from processor 1480. In addition, the touch-sensitive surface 1431 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1431, the input unit 1430 can also include other input devices 1432. Specifically, the other input devices 1432 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, power keys, etc.), a trackball, a mouse, a joystick, and the like.

[0245] The display unit 1440 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, videos, and any combination thereof. The display unit 1440 may include a display panel 1441. Optionally, the display panel 1441 can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Furthermore, the touch-sensitive surface 1431 can cover the display panel 1441. When the touch-sensitive surface 1431 detects a touch operation on or near it, it transmits the information to the processor 1480 to determine the type of touch event. The processor 1480 then provides a corresponding visual output on the display panel 1441 based on the type of touch event. The touch-sensitive surface 1431 and the display panel 1441 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can also be integrated to implement input and output functions.

[0246] The terminal may further include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. Among them, the ambient light sensor can adjust the brightness of the display panel 1441 according to the brightness of the ambient light, and the proximity sensor can turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As a kind of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary, and can be used for applications that identify the posture of the terminal (such as horizontal and vertical screen switching, related games, magnetometer attitude calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors that the terminal can also be configured with, they will not be elaborated here.

[0247] The audio circuit 1460, the speaker 1461, and the microphone 1462 can provide an audio interface between the user and the terminal. The audio circuit 1460 can transmit the electrical signal converted from the received audio data to the speaker 1461, and the speaker 1461 converts it into a sound signal for output; on the other hand, the microphone 1462 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1460 and then converted into audio data. After the audio data is output to the processor 1480 for processing, it is sent through the RF circuit 1410 to, for example, another terminal, or the audio data is output to the memory 1420 for further processing. The audio circuit 1460 may also include an earphone jack to provide communication between the peripheral earphone and the terminal.

[0248] WiFi belongs to short - range wireless transmission technology. The terminal can help users send and receive emails, browse the web, and access streaming media through the WiFi module 1470, which provides users with wireless broadband Internet access. Although Figure 14 the WiFi module 1470 is shown, it can be understood that it does not belong to the essential components of the terminal and can be omitted entirely within the scope of not changing the essence of the invention according to needs.

[0249] The processor 1480 is the control center of the terminal, connecting various parts of the entire terminal using various interfaces and lines. By running or executing software programs and / or modules stored in the memory 1420, and by calling the data stored in the memory 1420, it executes various functions of the terminal and processes data, thereby monitoring the terminal as a whole. Optionally, the processor 1480 may include one or more processing cores; preferably, the processor 1480 may integrate an application processor and a modem processor. Among them, the application processor mainly processes the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communication. It can be understood that the above - mentioned modem processor may not be integrated into the processor 1480 either.

[0250] The terminal further includes a power source 1490 (such as a battery) for supplying power to each component. Preferably, the power source can be logically connected to the processor 1480 through a power management system, so as to manage functions such as charging, discharging, and power consumption management through the power management system. The power source 1490 may further include any components such as one or more DC or AC power sources, a recharge system, a power failure detection circuit, a power converter or inverter, and a power status indicator.

[0251] Although not shown, the above terminal may further include a camera, a Bluetooth module, etc., which will not be elaborated here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein one or more programs are stored in the memory and are configured to be executed by one or more processors to execute the instructions in the method embodiments of the present invention.

[0252] The electronic device may include components such as an RF (Radio Frequency) circuit 1410, a memory 1420 including one or more computer-readable storage media, an input unit 1430, a display unit 1440, a sensor 1450, an audio circuit 1460, a WiFi (wireless fidelity) module 1470, a processor 1480 including one or more processing cores, and a power source 1490. Those skilled in the art can understand that Figure 14 the terminal structure shown in does not constitute a limitation on the terminal, and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Among them:

[0253] The RF circuit 1410 can be used for receiving and transmitting information or signals during a call. Specifically, after receiving the downlink information from the base station, it is handed over to one or more processors 1480 for processing. Additionally, data related to the uplink is sent to the base station. Generally, the RF circuit 1410 includes, but is not limited to, antennas, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, a low noise amplifier (LNA), a duplexer, etc. In addition, the RF circuit 1410 can also communicate with the network and other terminals via wireless communication. The wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0254] The memory 1420 can be used to store software programs and modules. The processor 1480 executes various functional applications and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 mainly includes a program storage area and a data storage area. Among them, the program storage area can store the operating system, application programs required for functions, etc.; the data storage area can store data created according to the use of this terminal, etc. In addition, the memory 1420 can include high-speed random access memory and can also include non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state storage devices. Correspondingly, the memory 1420 can also include a memory controller to provide access to the memory 1420 for the processor 1480 and the input unit 1430.

[0255] The input unit 1430 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function controls. Specifically, the input unit 1430 can include a touch-sensitive surface 1431 and other input devices 1432. The touch-sensitive surface 1431, also known as a touch display screen or a touchpad, can collect touch operations of a user thereon or nearby (such as operations of the user using any suitable object or accessory such as a finger, a stylus, etc. on or near the touch-sensitive surface 1431), and drive corresponding connection devices according to a preset program. Optionally, the touch-sensitive surface 1431 can include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the touch orientation of the user, detects signals brought by the touch operation, and transmits the signals to the touch controller; the touch controller receives touch information from the touch detection device, converts it into contact coordinates, and then sends it to the processor 1480, and can also receive commands sent by the processor 1480 and execute them. In addition, various types such as resistive, capacitive, infrared, and surface acoustic wave can be used to implement the touch-sensitive surface 1431. In addition to the touch-sensitive surface 1431, the input unit 1430 can also include other input devices 1432. Specifically, the other input devices 1432 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, etc.

[0256] The display unit 1440 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, videos, and any combination thereof. The display unit 1440 can include a display panel 1441. Optionally, the display panel 1441 can be configured in forms such as LCD (Liquid Crystal Display) or OLED (Organic Light-Emitting Diode). Further, the touch-sensitive surface 1431 can cover the display panel 1441. After the touch-sensitive surface 1431 detects a touch operation thereon or nearby, it is transmitted to the processor 1480 to determine the type of touch event. Subsequently, the processor 1480 provides corresponding visual output on the display panel 1441 according to the type of touch event. Among them, the touch-sensitive surface 1431 and the display panel 1441 can be two independent components to implement input and input functions, but in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can also be integrated to implement input and output functions.

[0257] The terminal may further include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. Among them, the ambient light sensor may adjust the brightness of the display panel 1441 according to the brightness of the ambient light, and the proximity sensor may turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As a kind of motion sensor, the gravity acceleration sensor may detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary, and can be used for applications that identify the posture of the terminal (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors that the terminal may also be configured with, they will not be elaborated here.

[0258] The audio circuit 1460, the speaker 1461, and the microphone 1462 can provide an audio interface between the user and the terminal. The audio circuit 1460 can transmit the electrical signal converted from the received audio data to the speaker 1461, and the speaker 1461 converts it into a sound signal for output; on the other hand, the microphone 1462 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1460 and then converted into audio data. After the audio data is output to the processor 1480 for processing, it is sent through the RF circuit 1410 to, for example, another terminal, or the audio data is output to the memory 1420 for further processing. The audio circuit 1460 may also include an earphone jack to provide communication between the peripheral earphone and the terminal.

[0259] WiFi belongs to short - range wireless transmission technology. The terminal can help users send and receive emails, browse the web, and access streaming media through the WiFi module 1470, which provides users with wireless broadband Internet access. Although Figure 14 the WiFi module 1470 is shown, it can be understood that it does not belong to the essential components of the terminal and can be omitted completely within the scope of not changing the essence of the invention according to needs.

[0260] The processor 1480 is the control center of the terminal, connecting various parts of the entire terminal through various interfaces and lines. By running or executing the software programs and / or modules stored in the memory 1420, and calling the data stored in the memory 1420, it executes various functions of the terminal and processes data, thereby monitoring the terminal as a whole. Optionally, the processor 1480 may include one or more processing cores; preferably, the processor 1480 may integrate an application processor and a modem processor. Among them, the application processor mainly processes the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communication. It can be understood that the above - mentioned modem processor may not be integrated into the processor 1480 either.

[0261] The terminal further includes a power source 1490 (such as a battery) for supplying power to each component. Preferably, the power source can be logically connected to the processor 1480 through a power management system, so as to implement functions such as management of charging, discharging, and power consumption management through the power management system. The power source 1490 may further include any components such as one or more DC or AC power sources, a recharge system, a power failure detection circuit, a power converter or inverter, and a power status indicator.

[0262] Although not shown, the above terminal may further include a camera, a Bluetooth module, etc., which will not be elaborated here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, wherein one or more programs are stored in the memory and are configured to be executed by one or more processors to execute the instructions in the method embodiments of the present invention.

[0263] In an exemplary embodiment, there is also provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions to implement the virtual item interaction method as in the embodiments of the present disclosure.

[0264] In an exemplary embodiment, there is also provided a computer-readable storage medium, when the instructions in the storage medium are executed by a processor of an electronic device, enabling the electronic device to execute the virtual item interaction method as in the embodiments of the present disclosure.

[0265] In an exemplary embodiment, there is also provided a computer program product containing instructions, when it runs on a computer, enabling the computer to execute the virtual item interaction method as in the embodiments of the present disclosure.

[0266] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, storage, database, or other medium used in the embodiments provided in the present application can include non-volatile and / or volatile memories. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), Rambus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and Rambus dynamic RAM (RDRAM), etc.

[0267] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include known common knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and embodiments are only to be considered as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0268] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A method for virtual item interaction, characterized in that Including: Displaying a target live page, where the target live page includes item indication information corresponding to at least one virtual item to be given; In response to an item giving instruction triggered based on the item indication information corresponding to the target virtual item, displaying preset interaction indication information corresponding to the target virtual item on the target live page, where the preset interaction indication information is used to indicate that by performing a preset interaction operation, the presentation of the item giving special effect corresponding to the target virtual item is controlled; the target virtual item is any one of the at least one virtual item to be given; In response to the preset interaction operation triggered by the current account, displaying a target item giving special effect on the target live page, where the target item giving special effect is a preset item giving special effect that matches the current operation execution information of the preset interaction operation triggered by the current account among at least one preset item giving special effects corresponding to the target virtual item.

2. The virtual item interaction method according to claim 1, wherein, The displaying the preset interaction indication information corresponding to the target virtual item on the target live page includes: Displaying the preset interaction indication information and preset interaction materials on the target live page; The target item giving special effect includes a first giving special effect made based on the preset interaction materials; the displaying the target item giving special effect on the target live page in response to the preset interaction operation triggered by the current account includes: In response to the preset interaction operation triggered by the current account, based on the preset interaction materials, displaying the first giving special effect on the target live page.

3. The virtual item interaction method according to claim 2, wherein, The target item giving special effect further includes a second giving special effect made based on preset special effect materials; the displaying the target item giving special effect on the target live page in response to the preset interaction operation triggered by the current account further includes: Based on the preset special effect materials, displaying the second giving special effect on the target live page.

4. The virtual item interaction method according to claim 3, wherein The displaying the first giving special effect on the target live page based on the preset interaction materials includes: On a first layer in the target live page, displaying the first giving special effect based on the preset interaction materials; The displaying the second giving special effect on the target live page based on the preset special effect materials includes: On a second layer in the target live page, displaying the second giving special effect based on the preset special effect materials; Wherein, the first layer is located below the second layer.

5. The method for virtual item interaction according to claim 2, wherein The preset interaction materials include basic special effect materials and / or linked special effect materials; in the case where the preset interaction materials include the basic special effect materials and the linked special effect materials, the displaying the preset interaction indication information and preset interaction materials on the target live page includes: Displaying the basic special effect materials on a third layer in the target live page, and displaying the preset interaction indication information and the linked special effect materials on a fourth layer in the target live page; Wherein, the third layer is located below the fourth layer.

6. The virtual item interaction method according to claim 5, characterized in that, The displaying the first giving special effect on the target live page in response to the preset interaction operation triggered by the current account, based on the preset interaction materials includes: In response to the preset interaction operation triggered by the current account, on the fourth layer, based on the first target interaction material, display the first gift special effect; Wherein, the first target interaction material is the linked special effect material or a part of the linked special effect material.

7. The virtual item interaction method according to claim 5, wherein The displaying of the first gift special effect on the target live page based on the preset interaction material in response to the preset interaction operation triggered by the current account includes: In response to the preset interaction operation triggered by the current account, move the second target interaction material in the linked special effect material from the fourth layer to the fifth layer in the target live page, and on the fifth layer, based on the second target interaction material, display the first gift special effect; Wherein, the second target interaction material is the linked special effect material or a part of the linked special effect material; the fifth layer is located above the fourth layer.

8. The virtual item interaction method according to claim 2, wherein The preset interaction material includes at least one interaction material; the at least one interaction material corresponds one-to-one with the at least one preset item gift special effect; The displaying of the first gift special effect on the target live page based on the preset interaction material in response to the preset interaction operation triggered by the current account includes: In response to the preset interaction operation triggered by the current account for the third target interaction material, based on the third target interaction material, display the first gift special effect on the target live page; Wherein, the third target interaction material is any one of the at least one interaction material, and the first gift special effect is the preset item gift special effect corresponding to the third target interaction material.

9. The virtual item interaction method according to any one of claims 1 to 8, characterized in that, The at least one preset item gift special effect includes a first item gift special effect and a second item gift special effect; the visual presentation power corresponding to the first item gift special effect is less than the visual presentation power corresponding to the second item gift special effect; The displaying of the target item gift special effect on the target live page in response to the preset interaction operation triggered by the current account includes: In response to the preset interaction operation triggered by the current account, when the current operation execution information does not meet the preset conditions, display the first item gift special effect on the target live page; Or, In response to the preset interaction operation triggered by the current account, when the current operation execution information meets the preset conditions, display the second item gift special effect on the target live page.

10. The virtual item interaction method according to claim 9, wherein The current operation execution information includes at least one of current operation trajectory information, current operation speed information, current operation time information, and current operation strength information; the preset conditions are constraint conditions for at least one of the operation trajectory information, operation speed information, operation time information, and operation strength information.

11. The virtual item interaction method according to claim 10, wherein The preset conditions are preset operation index data, and the preset operation index data is index data characterizing the constraint of at least any one of trajectory matching degree, operation speed, operation duration, and operation strength; When the current operation execution information does not meet the preset conditions, displaying the first item giving special effect on the target live page includes: When the operation index data determined based on the current operation execution information does not match the preset operation index data, displaying the first item giving special effect on the target live page; When the current operation execution information meets the preset conditions, displaying the second item giving special effect on the target live page includes: When the operation index data determined based on the current operation execution information matches the preset operation index data, displaying the second item giving special effect on the target live page; Wherein, the operation index data characterizes at least any one of the trajectory matching degree between the current operation trajectory information and the preset trajectory information, the operation speed corresponding to the current operation speed information, the operation duration corresponding to the current operation time information, and the operation force corresponding to the current operation force information.

12. The virtual item interaction method according to any one of claims 1 to 8, characterized in that, The at least one preset item giving special effect corresponds one-to-one with at least one operation execution information of the preset interaction operation; and the at least one operation execution information corresponds one-to-one with at least one preset giving quantity corresponding to the target virtual item; The method further includes: In response to the preset interaction operation triggered by the current account, sending the target virtual item of the target quantity to the account of the target live associated with the target live page; Wherein, the target quantity is the preset giving quantity corresponding to the current operation execution information among the at least one preset giving quantity.

13. The virtual item interaction method according to any one of claims 1 to 8, characterized in that, The at least one virtual item to be given is a virtual item associated with the activity theme of the preset interaction activity corresponding to the current time.

14. A virtual item interaction device, characterized in that, It includes: A live page display module configured to execute to display a target live page, and the target live page includes item indication information corresponding to at least one virtual item to be given; An information display module configured to execute to, in response to an item giving instruction triggered based on the item indication information corresponding to the target virtual item, display the preset interaction indication information corresponding to the target virtual item on the target live page, and the preset interaction indication information is used to indicate that by executing a preset interaction operation, the presentation of the item giving special effect corresponding to the target virtual item is controlled; the target virtual item is any one of the at least one virtual item to be given; A special effect display module configured to execute to, in response to the preset interaction operation triggered by the current account, display a target item giving special effect on the target live page, and the target item giving special effect is the preset item giving special effect that matches the current operation execution information of the preset interaction operation triggered by the current account among the at least one preset item giving special effects corresponding to the target virtual item.

15. An electronic device, characterized in that, It includes: A processor; A memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the virtual item interaction method according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the virtual item interaction method according to any one of claims 1 to 13.

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