Content publishing method and device

Abstract

The embodiment of the invention provides a content publishing method and device, and the method comprises the steps: displaying a topic page of a target topic, the topic page comprises an activity area and a content area, and the activity area comprises a participation entrance of a target activity and a store information block of a target store related to the target activity; the content area is used for displaying release content related to the target topic, and the store information block is used for navigating the target store; in response to completion of the target activity based on the participation entrance, obtaining a receiving voucher of the target article; the receiving voucher is used for receiving the target article in the target store. The content area and the activity area of the target topic are combined on the same page, so that the convenience for the user to participate in the target activity is improved; the participation degree and the activeness of the user are enhanced by providing the receiving voucher as a reward mechanism; navigation service is provided by using the store information block, so that a user can be helped to quickly find the position of a target store, and online activity participation is efficiently converted into offline actual actions.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of computer technology, and more particularly to a content publishing method and apparatus. Background Art

[0002] With the widespread adoption of internet technology and mobile devices, the way content is published and consumed has undergone a dramatic transformation. Users are not only able to browse a wide range of topical content online, but are also eager to closely integrate this online experience with offline activities. In areas such as business promotion, brand marketing, and community interaction, effectively connecting online discussion with offline stores has become a crucial issue for improving user experience and increasing user stickiness.

[0003] Existing technologies rely solely on online social networking to spread buzz or offline advertising and flyers to guide users to store visits. However, while online social networking can effectively disseminate information, it struggles to directly translate user interest into offline action. Offline advertising and flyers, among other methods, are limited in geographical coverage, are costly, and offer limited effectiveness. Therefore, a solution is urgently needed that can efficiently convert online activity participation into offline action. Summary of the Invention

[0004] In view of this, embodiments of this specification provide a content publishing method. One or more embodiments of this specification also relate to a content publishing apparatus, a computing device, a computer-readable storage medium, and a computer program product to address technical deficiencies in the prior art.

[0005] According to a first aspect of an embodiment of this specification, a content publishing method is provided, including:

[0006] Display the topic page of the target topic, which includes an activity area and a content area. The activity area includes a participation entrance for the target activity and store information blocks for target stores related to the target activity. The content area is used to display published content related to the target topic, and the store information blocks are used to navigate to the target stores.

[0007] In response to completing the target activity based on the participation portal, a receipt for the target item is obtained; the receipt is used to pick up the target item at the target store.

[0008] According to a second aspect of the embodiments of this specification, there is provided a content publishing device, including:

[0009] A first display module is configured to display a topic page of a target topic, wherein the topic page includes an activity area and a content area. The activity area includes a participation entrance for the target activity and a store information block of a target store related to the target activity. The content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store.

[0010] The acquisition module is configured to acquire a receipt for the target item in response to completing the target activity based on the participation portal; the receipt is used to collect the target item at the target store.

[0011] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0012] memory and processor;

[0013] The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the above-mentioned content publishing method are implemented.

[0014] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores a computer program / instruction, and when the computer program / instruction is executed by a processor, the steps of the above-mentioned content publishing method are implemented.

[0015] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which implements the steps of the above-mentioned content publishing method when executed by a processor.

[0016] One or more embodiments of the present specification provide a content publishing method, comprising: displaying a topic page for a target topic, wherein the topic page includes an activity area and a content area, the activity area including a participation portal for the target activity and a store information block for a target store associated with the target activity; the content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store; in response to completing the target activity based on the participation portal, obtaining a receipt for a target item; and the receipt is used to collect the target item at the target store. By combining the content area and activity area for the target topic on the same page, users can more conveniently browse the published content of interest and directly participate in the target activity through the participation portal, thereby improving the convenience of user participation in the target activity; by providing the receipt as a reward mechanism, users are encouraged to actively participate in the target activity, thereby enhancing user participation and activity; and by providing navigation services to the target store using the store information block, users can quickly find the location of the target store, thereby increasing user stickiness. Furthermore, since the receipt is used to collect the target item at the target store, precise traffic is directed to the target store, effectively integrating the online target activity with the offline target store, promoting interaction between the online platform and the offline store, and thus efficiently converting online activity participation into offline actual action. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 This is a flow chart of a content publishing method provided by one embodiment of this specification;

[0018] Figure 2 This is a schematic diagram of a topic page provided by an embodiment of this specification;

[0019] Figure 3 This is a schematic diagram of a splash screen page provided by an embodiment of this specification;

[0020] Figure 4 This is a schematic diagram of a content list page provided by an embodiment of this specification;

[0021] Figure 5 This is a schematic diagram of a content details page provided by an embodiment of this specification;

[0022] Figure 6 This is a schematic diagram of a store details page provided by an embodiment of this specification;

[0023] Figure 7 This is a schematic diagram of a store list page provided by an embodiment of this specification;

[0024] Figure 8 This is a schematic diagram of an activity message page provided by an embodiment of this specification;

[0025] Figure 9 This is a schematic diagram of an activity details page provided by an embodiment of this specification;

[0026] Figure 10 This is a schematic diagram of a first type of content upload page provided by an embodiment of this specification;

[0027] Figure 11 This is a schematic diagram of a second content upload page provided by an embodiment of this specification;

[0028] Figure 12 This is a schematic diagram of a first type of content editing page provided by an embodiment of this specification;

[0029] Figure 13 This is a schematic diagram of a second content editing page provided by an embodiment of this specification;

[0030] Figure 14 This is a schematic diagram of a third type of content upload page provided by an embodiment of this specification;

[0031] Figure 15 This is a schematic diagram of a third type of content editing page provided by an embodiment of this specification;

[0032] Figure 16 This is a schematic diagram of a fourth type of content editing page provided by an embodiment of this specification;

[0033] Figure 17 This is a schematic diagram of a voucher page provided by one embodiment of this specification;

[0034] Figure 18 This is a schematic diagram of a successful claim page provided by an embodiment of this specification;

[0035] Figure 19 This is a schematic diagram of a first type of failed page for collection provided by an embodiment of this specification;

[0036] Figure 20 This is a schematic diagram of a second type of failed page provided by an embodiment of this specification;

[0037] Figure 21 This is a flow chart of a content publishing method provided by an embodiment of this specification;

[0038] Figure 22 This is a structural diagram of a content publishing device provided by an embodiment of this specification;

[0039] Figure 23 This is a structural block diagram of a computing device provided by one embodiment of this specification. DETAILED DESCRIPTION

[0040] The following description sets forth many specific details to facilitate a thorough understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the scope of this specification. Therefore, this specification is not limited to the specific implementations disclosed below.

[0041] The terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only and are not intended to limit one or more embodiments of this specification. The singular forms of "a", "said" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates otherwise. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items. The term "at least one" in one or more embodiments of this application refers to "one or more" and "a plurality" refers to "two or more". The term "including" is an open description and should be understood as "including but not limited to", and may include other content on the basis of the content already described.

[0042] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, such information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0043] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0044] First, the terms involved in one or more embodiments of this specification are explained.

[0045] Control: In a computer user interface, a "control" is any element with which a user can interact directly. These elements allow users to enter data, select options, or initiate actions. Controls can be graphical (such as buttons, text boxes, checkboxes, etc.) or more abstract (such as voice commands). Buttons typically perform an action or open a new screen; text boxes allow users to enter or edit text; checkboxes represent Boolean values (yes / no) that users can select or deselect; drop-down lists offer a list of options for users to choose from, typically displaying only one selected value; list boxes display multiple options, allowing users to select one or more items; labels display static text, typically describing the function of other controls, but can also function as buttons; scrollbars enable users to navigate large data sets, such as browsing long documents or lists; images display static images and can sometimes function as buttons; and combo boxes combine the functionality of text boxes and drop-down lists, allowing users to enter text and select from a list. These controls are usually provided with standard styles by the operating system or development toolkit, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages (such as Java, C#, Python, etc.) have their own set of controls and provide corresponding APIs to create and manage these controls.

[0046] User-generated content (UGC) refers to various forms of content created by ordinary internet users rather than by professionals or organizations. This content can include text, images, videos, comments, blog posts, etc., and is typically published and shared through channels such as social media platforms, forums, and blogs.

[0047] In response to: Indicates a state where a corresponding event occurs or a condition is satisfied. The timing of the subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0048] Trigger operation: refers to the operation performed on the information provided by the computer device (such as a control), through which the corresponding instructions can be sent to the computer device to trigger the computer device to perform the next task. The next task triggered by performing different trigger operations for different information can be pre-set in the program. The trigger operation can be performed manually by the user, such as the user's click, double-click, long press, sliding and other operations on the content displayed on the screen of the computer device can all be trigger operations. In some cases, the trigger operation can also be performed by the computer device based on a set program.

[0049] Published Content: This refers to content information pre-published by users on online platforms. It can include text, images, audio, and video, and can be presented in the form of notes, articles, and video files. The specific content information included in published content can be adjusted accordingly to suit different scenarios, and the content of published content can be determined by the publisher.

[0050] In this specification, a content publishing method is provided. This specification also relates to a content publishing device, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0051] See also Figure 1 , Figure 1 A flowchart of a content publishing method provided by an embodiment of this specification is shown, which specifically includes the following steps:

[0052] Step 102: Display the topic page of the target topic, wherein the topic page includes an activity area and a content area. The activity area includes a participation entrance for the target activity and a store information block of a target store related to the target activity; the content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store.

[0053] It should be noted that a target topic refers to a specific theme or discussion point around which users can publish content, participate in discussions, or conduct related activities. Target topics can be relevant to different scenarios, such as new product launches, cultural and art exhibitions, and brand advertising.

[0054] Targeted activities refer to activities related to the target topic, promoted through the activity area on the topic page. Targeted activities can be online, offline, or a combination of online and offline. For example, they could be online content releases or offline store check-in events. Targeted activities are designed to attract user participation and interaction around the target topic. Targeted activities include, but are not limited to, promotions, product launches, experience days, and competitions. By providing access to targeted activities, users can be encouraged to transition from mere browsers to active participants.

[0055] The topic page is a page used to display information related to the target topic. The activity area is an area within the topic page that provides information about the target activity and how to participate. Through the activity area, users can determine how to participate in the target activity. The content area is another area within the topic page that displays published content related to the target topic. This content can be user-generated content (such as posts, comments, and images), officially released information (such as event announcements and background information), or other forms of content. It is characterized by being centered around the target topic and having clear thematic attributes.

[0056] Participation portals are interactive elements such as links and controls within the activity area. By triggering a participation portal, users can participate in the target activity, such as signing up for an offline event or posting content related to the target topic online.

[0057] The store information block is used to provide users with navigation functions for the target store, helping them to locate the target store smoothly. The store information block can display the target store's location information, contact information, and other store information, and can also provide a store view control for viewing the target store. The store information block also includes a navigation control. In response to a trigger operation on the navigation control, it can provide users with route planning functions from the current terminal to the target store based on map services, such as displaying the path from the current terminal to the target store, and voice broadcasting the walking route from the current terminal to the target store.

[0058] In an optional embodiment of this specification, navigating to a target store through a store information block may include any of the following methods:

[0059] In response to a triggering operation on a navigation control in a store information block, displaying a store navigation page, wherein the store navigation page is used to display a path from the current terminal to a target store;

[0060] In response to a trigger operation on the address information column in the store information block, the store details page of the target store is displayed; in response to a trigger operation on the navigation control in the store details page, the store navigation page is displayed;

[0061] In response to a trigger operation on a navigation control in a store information block, a navigation voice of a path from the current terminal to the target store is played.

[0062] The published content related to the target topic displayed in the content area can be the content that the platform automatically aggregates into the content area based on tags, keywords or topic classifications. It can also be high-quality or highly relevant content that the platform screens out based on an algorithm analyzing the popularity of the target topic and the user's interest preferences. It can also be special content produced by the platform or the brand around the target topic, such as official event introductions, strategy guides, etc. The way in which the content area displays the published content related to the target topic includes any of the following methods: the published content related to the target topic can be directly downloaded and displayed from the server; or the published content related to the target topic can be obtained and rendered in the content area according to rendering parameters. The display method can be flexibly selected based on the actual scenario requirements, and the embodiments of this specification do not impose any restrictions on this.

[0063] It is worth noting that the content publishing methods provided in the embodiments of this specification can be applied to a content publishing platform, which can be an application platform that integrates multiple types of content. A content publishing platform can provide users with a rich variety of multimedia content, including but not limited to live broadcasts, on-demand video, audio, graphic information, social interactions, and commodity transactions. A content publishing platform typically includes one or more application interfaces that enable users to access and consume various types of multimedia content.

[0064] See also Figure 2 , Figure 2A page schematic diagram of a topic page provided by an embodiment of the present specification is shown, and the topic page displays a target topic "#Drink a cup of XX same style milk tea". Below the target topic, the target topic's page views "19.62 billion views" are also displayed. The activity area in the topic page includes a participation entrance for the target activity and a store information block of the target store related to the target activity. The store information block includes a store information column, and the store information column displays the store name "Nearby store: Milk tea shop (XXX store)" and the address information "1.5km away from you, 666, XXX District, underground 2". The store information block also includes a store view control "More stores". The user can view the store list page by triggering the "More stores" control. The participation entrance of the target activity displays the activity information of the target activity, such as the current status of the target activity "In the activity, check in for the same style milk tea and get XX peripherals", the user's current status in the target activity "Waiting to check in", the activity introduction of the target activity "XX same style peripheral gifts are waiting for you to get", and the gift information of the target activity "1,000 autographed photos, limited cup sleeves, limited paper bags, limited acrylic standees". In practice, when the target activity ends, the current status of the target activity will be changed to "Event Ended." After a user claims the target item using a receipt, their current status in the target activity will be adjusted from "Waiting to Check-in" to "Checked-in." The content area of the topic page displays posts related to the target topic, such as a brand post titled "#DrinkACupXXSameMilkTea" with the content "Come and check-in with XX." This post was published 1 minute ago and has 11,000 likes, 1,893 favorites, and 462 comments.

[0065] In an optional embodiment of the present specification, the topic page displaying the target topic may include the following steps:

[0066] Displaying a start page, the start page including a topic information block; and displaying a topic page of a target topic in response to a triggering operation on the topic information block;

[0067] or,

[0068] displaying a content list page, the content list page including a topic search box; and displaying a topic page of the target topic in response to a search event for a target topic in the topic search box;

[0069] or,

[0070] A content details page of published content related to a target topic is displayed, the content details page including a topic viewing entry; in response to a triggering operation on the topic viewing entry, a topic page of the target topic is displayed.

[0071] It should be noted that the opening page is the page that is first displayed to the user when the content publishing platform is launched. The opening page is usually used for brand promotion, advertising display or to provide some diversion information to help users quickly open the topic page of the target topic. The topic information block refers to an interactive element placed on the opening page. The topic information block can be an information block that does not display topic guidance information and only provides a triggering function. The topic information block can also be an information block that displays topic guidance information. On the basis of providing a triggering function, the topic information block is provided with a triggering operation method. The topic information block can also be an information block that includes part of the content in the activity area of the topic page. The part of the content here can be media content or text content. By displaying part of the content in the activity area in the topic information block, the user can have a preliminary understanding of the target activity on the opening page and determine whether to trigger the topic information block to enter the topic page of the target topic. The topic information block can effectively guide users to directly enter the topic page of interest after launching the content publishing platform, thereby improving user participation and the overall user experience of the application.

[0072] For example, taking the trigger operation as a "move" operation as an example, in one possible implementation of this specification, in response to the move operation on the topic information block, the topic page of the target topic is displayed. Compared with the click operation, the move operation is more interactive and interesting, which can enhance the user's sense of participation. In another possible implementation of this specification, in response to the move operation on the topic information block, when the moving position of the topic information block matches the preset position, the topic page of the target topic is displayed, wherein the moving position refers to the position of the topic information block after it moves, and the preset position refers to any position in the opening page, such as the position corresponding to the active area of the topic page. The preset position is set according to the actual situation, and the embodiments of this specification do not impose any restrictions on this. By setting the preset position, it can be ensured that the user will trigger the jump only when the intention is clear, avoiding misoperation.

[0073] In actual applications, in response to a trigger operation on a topic information block, the method of displaying the topic page of the target topic includes any of the following: In one possible implementation method of this specification, in response to a trigger operation on a topic information block, switching from the opening screen page to the topic page of the target topic is performed in a gradual manner. The gradual transition method refers to a gradual and smooth transition from the opening screen page to the topic page through color, transparency or blur effect. By switching in a gradual manner, the switching process is visually soft and smooth, avoiding abrupt jumps. In another possible implementation method of this specification, in response to a trigger operation on a topic information block, switching from the opening screen page to the topic page of the target topic is performed in a zooming manner. The zooming method refers to taking the topic information block in the opening screen page as the starting point, gradually enlarging and occupying the entire screen, and finally displaying the topic page on the screen. By switching in a zooming manner, visual coherence "from the local to the whole" can be provided.

[0074] In an optional embodiment of the present specification, the opening page further includes a topic information area, the topic information area is used to display topic information of the target topic, the topic information block displays topic guidance information, and the topic guidance information is used to describe the triggering operation method of the topic information block; the above-mentioned response to the triggering operation on the topic information block to display the topic page of the target topic may include the following steps:

[0075] In response to a trigger operation performed based on the trigger operation mode, a topic page of the target topic is displayed.

[0076] It's important to note that the topic information area is a specific area on the opening page that displays information about the target topic. This information includes, but is not limited to, the topic name, a brief description, start time, end time, and publisher, allowing users to quickly understand the target topic. The topic information area on the opening page allows users to obtain basic information about the target topic upon launching the platform, sparking interest.

[0077] Topic guidance information refers to text or graphic information displayed on or near a topic information block that explains to users how to interact with the topic information block (i.e., how to trigger an action). For example, topic guidance information can be simple instructions such as "Click here to learn more" or more detailed instructions such as "Swipe up or click to go to the topic." Topic guidance information ensures that users can easily understand and perform the necessary actions to access the topic page of the target topic, making it easy for even first-time users to understand what to do next.

[0078] See also Figure 3 , Figure 3 A schematic diagram of a splash screen provided by an embodiment of the present specification is shown, which includes a topic information area and a topic information block. The topic information area displays the topic description of the target topic "Check in for XX's same style, receive a limited edition autographed photo, and peripheral gifts are waiting for you" and the topic publisher information "XX and the brand party co-created". The topic information block displays the topic guidance information "Swipe up or click to go to the topic". The target topic "#Drink a cup of XX's same style milk tea" and the topic service provider "Content publishing platform × brand party" can also be displayed at the top of the splash screen.

[0079] A content list page is a page used to display a series of content. The content displayed on a content list page can be related to the target topic, or it can be unrelated. The content displayed on a content list page can be in various formats, such as articles, posts, and videos. This content can be displayed in a single or double column on the content list page.

[0080] The topic search box refers to an area that allows users to enter keywords to search for specific topics. The topic search box can quickly switch to the topic page of the target topic that the user is interested in, thereby improving information retrieval efficiency. The topic search box can also provide some auxiliary functions, such as keyword auto-completion, popular search suggestions, etc., to enhance the user experience. The topic search box can be located in the content list page, or a search control can be provided in the content list page. In response to the user triggering the search control, the topic search box is displayed. When the user enters relevant keywords of the target topic in the topic search box and triggers the search (such as clicking the search button or pressing the Enter key), a search event is generated.

[0081] See also Figure 4 , Figure 4 A page diagram of a content list page provided by an embodiment of this specification is shown, and the content list page includes four contents displayed in two columns. Among them, the first content is a video content published by author 1, titled "The first check-in XX same milk tea", and the cover is a beautiful woman holding milk tea. The number of likes for the first content is 22. The second content is a content published by author 2, titled "Good things to wear", and the cover is an image of a long-sleeved jacket. The number of likes for the second content is 12. The third content is a content published by author 3, titled "Fashionable small items", and the cover is an image of a fashionable shawl. The number of likes for the third content is 11. The fourth content is a content published by author 4, titled "XX store is really fun to visit", and the cover is an image of a water cup. The number of likes for the fourth content is 23. Taking the first content as an example, when the user triggers the first content, they can jump to the details page corresponding to the first content, which includes the outfit image, the content "a long-haired girl carrying a crossbody bag, wearing a top of XX brand, and matching XX brand pants, looking casual and comfortable, both comfortable and trendy", "XX brand" and the corresponding brand logo and other basic attribute information. Figure 4 As shown, the content list page also includes a message prompt box, which is used to display participation feedback information for the target activity, such as "Content published successfully." The message prompt box also provides at least one "share" control, such as share control 1 for sharing successfully published content outside the platform, and share control 2 for sharing successfully published content within the platform.

[0082] The content details page refers to a page used to display detailed information about a specific published content. Users can view the complete information of the published content through the content details page, such as the article title, cover, text, pictures, videos, comments, etc. In the embodiment of this specification, a topic viewing portal is also provided in the content details page so that users can quickly jump to the topic page of the target topic related to the content, obtain more comprehensive information about the target topic, and participate in the target activity. The topic viewing portal can be a topic tag of the target topic, which supports users to trigger a jump to the topic page.

[0083] By setting up a topic view portal on the content details page, users can easily jump to the topic page of a related target topic when reading a specific published content. This not only improves user exploration efficiency, but also strengthens the relevance between content and topics, helping users to gain a more comprehensive understanding of the target topic and its related content and activities. At the same time, this seamless jump design also improves the platform's interactivity and user stickiness.

[0084] See also Figure 5 , Figure 5 A page diagram of a content details page provided by an embodiment of the present specification is shown. The content details page displays a video content published by author 1, titled "The first to check in for XX same-style milk tea", and with a cover of a beautiful woman holding milk tea. The cover includes the text content "The 99th check-in user". The content details page displays the main text of the video content "XX surroundings are really cool" and the target topic "#Drink a cup of XX same-style milk tea". The content details page includes a topic viewing entrance, which displays the target topic "#Drink a cup of XX same-style milk tea" and the topic information "Let's explore together". The content details page also includes a comment box, through which users can enter comment information on the video content.

[0085] In an optional embodiment of the present specification, after displaying the topic page of the target topic, the following steps may be further included:

[0086] In response to a trigger operation on the address information column in the store information block, displaying a store details page of the target store, wherein the store details page is used to display store information of the target store;

[0087] or,

[0088] In response to a trigger operation on a store view control in a store information block, a store list page is displayed, wherein the store list page is used to display the address information of a target store; in response to a trigger operation on the address information of a target store, a store details page of the target store is displayed;

[0089] or,

[0090] In response to the triggering operation on the store viewing control in the store information block, the store list page is displayed; in response to the triggering operation on the address information of the target store, the address information of the target store is displayed in the address information column in the store information block.

[0091] It should be noted that the address information bar is used to display the address information of the target store, such as street name, house number, city, etc. The address information bar is usually designed to be interactive (such as clickable text or buttons) so that users can trigger further actions, such as viewing the detailed information of the target store or navigating to the target store.

[0092] Target stores are offline stores or service points associated with the target topic or activity. There can be one or more target stores. These can be retail stores, experience centers, service outlets, and more, designed to provide users with offline services (such as targeted item pickup). Target stores can be seen as a bridge between online activities and offline experiences.

[0093] The store details page refers to the page used to display the store information of the target store. The store details page can be understood as a point of interest (POI) page. Store information can be divided into basic store information, store location information, store additional information, etc. Basic store information includes store name, detailed address, contact information, business hours, etc. Store location information such as map positioning and navigation helps users quickly find the target store. Additional store information includes store features, promotions, user reviews, etc. Through the store details page, users can fully understand the situation of the target store and decide whether to go to the target store or participate in the target activities corresponding to the store, which helps to increase users' trust in the target store and their willingness to visit the store.

[0094] See also Figure 6 , Figure 6 A page diagram of a store details page provided by an embodiment of this specification is shown, and the store details page is used to display the store information of the target store "Milk Tea Shop (XXX Store)". Store information such as: Store type of the target store: Beverage store. Store consumption level: 15 yuan / person. Current business status: open. Business hours: 10:00-21:30. Location information: 1.5km away from the current terminal, underground second floor, No. 666, XXX District. For the target store, 527 expressed their opinions, and the store rating: four and a half stars, 9.2 points. Evaluation information of the target store such as "Strawberry milk jelly is super delicious", "Jasmine milk green is highly recommended", "I went to the store to check in today and gave away a lot of gifts". Figure 6 As shown in the figure, users can trigger the "Leave a Message" control to view messages posted by other users to the target store, such as: Total Messages: 463. User 1 posted a message in City A on April 1st: "I just checked in. There are so many gifts! Come on in!" The brand replied to User 1's message in City A on April 1st: "There are 100 gifts left!"

[0095] The store view control is used to guide users to view the list of target stores related to the target activity or target topic. The store list page refers to a page used to display brief information about target stores related to the target activity or target topic. The store list page usually presents the address information of each target store in the form of a list, and may be accompanied by other basic information (such as store name, distance, business status, etc.). Users can quickly browse all target stores through the store list page and select the target store of interest or the target store that is closer for further operations. On the store list page, the address information is usually presented in an interactive form so that users can trigger further operations.

[0096] By triggering the "Store View Control," users can quickly browse multiple target stores related to a target activity or topic, enhancing information discoverability and comparison. By triggering an action on a target store's address, users can gain in-depth information and navigational guidance, improving user convenience and decision-making efficiency.

[0097] See also Figure 7 , Figure 7 A page diagram of a store list page provided by an embodiment of this specification is shown. The store list page displays all target stores (3) and the address information of the target stores. The three target stores are target store 1, target store 2, and target store 3. The address information of target store 1 is No. 6, XXX District, the address information of target store 2 is No. 12, X Street, XX District, and the address information of target store 3 is No. 666, XXX District, underground floor 2, 1.5 km away. The store list page also provides a "navigation" control and a "contact" control for each target store. When the user triggers the address information of target store 2, it jumps to the store details page of target store 2.

[0098] In an optional embodiment of the present specification, before the user selects the target store, the address information column in the store information block can be blank. The user can only see the store view control in the activity area of the topic page. In response to the trigger operation on the store view control in the store information block, the store list page is displayed; in response to the trigger operation on the address information of the target store, the address information of the target store is displayed in the address information column in the store information block. As a result, the user can see the address information of the target store in the address information column in the store information block. Furthermore, in response to the trigger operation on the address information column in the store information block, the store details page of the target store is displayed.

[0099] Step 104: In response to completing the target activity based on the participation portal, obtaining a receipt for the target item; the receipt is used to collect the target item at the target store.

[0100] It should be noted that target items are rewards given to users who complete target activities based on the participation portal. Target items can include physical prizes (such as merchandise, autographed photos, etc.), service experiences (such as free trials, exclusive services, etc.), virtual goods (such as game props, e-books, etc.), etc.

[0101] A receipt is an electronic certificate or identifier obtained by a user after completing a specific target activity, which is used to subsequently collect the corresponding reward (i.e., the target item). Receipts include coupons, verification codes, QR codes, digital tickets, barcodes, and so on. A receipt can be a static certificate or a dynamic certificate, such as a dynamic barcode. It is an electronic certificate obtained when a user successfully completes a target activity. It can be a QR code, digital code, or other form of identifier used to verify that the user has completed the corresponding activity and is eligible to receive the reward (i.e., the target item). Receipts are usually stored in the user's account or sent to the user through in-app notifications.

[0102] In an optional embodiment of this specification, in response to completing a target activity based on a participation portal and obtaining a target item claim voucher, the target item claim voucher can be displayed for the target user to claim the target item. In one possible implementation, the target item claim voucher can be displayed on the current page via a floating window, pop-up window, or bubble window. In another possible implementation, the target item claim voucher can be displayed on the activity message page.

[0103] In an optional embodiment of this specification, the method of collecting the target item at the target store by collecting the voucher includes any one of the following methods:

[0104] In response to a scan code verification operation for a collection voucher at a target store, a target item collection success page is displayed;

[0105] In response to a trigger operation on a pick-up control in a voucher page, when the location information of the current terminal matches the location information of the target store, a target item pick-up success page is displayed;

[0106] In response to the verification code input operation for the collection voucher, a target item collection success page is displayed, wherein the verification code corresponding to the verification code input operation is a dynamic verification code provided by the target store.

[0107] See also Figure 8 , Figure 8A page diagram of an activity message page provided by an embodiment of the present specification is shown, and the activity message page includes a message area and an input area. Users can interact with the brand through the input area. The input area supports uploading attachments, voice input, and sending emoticons. A plurality of quick emoticons are displayed above the input box for the user to choose. The message area displays the following information: Message sending time: 13:56. Brand's online status: Currently online. The message sent by the brand to the user: Congratulations on winning XX exclusive peripherals. Rules for using the voucher: Check in for milk tea at the store and verify the voucher in person with the merchant. Rules for collecting the target product: Complete the redemption at the store. The message area also includes a "voucher view" control. In response to the trigger operation for the "voucher view" control, a voucher page for collecting the voucher can be displayed, wherein the voucher page includes a voucher information area and a collection control, and the voucher information area is used to display the voucher.

[0108] In practical applications, obtaining a receipt for a target item may include the following steps: in response to completing a target activity via a participation portal, reading a receipt corresponding to the target activity from a database. Alternatively, in response to completing the target activity via a participation portal, sending a receipt acquisition instruction to the brand, and receiving the receipt for the target item from the brand.

[0109] In an optional embodiment of the present specification, the target activity includes at least one of a check-in activity and a content publishing activity; and obtaining a receipt for the target item in response to completing the target activity based on the participation portal may include the following steps:

[0110] In response to the target published content related to the target topic published based on the participation portal, obtaining a receipt for the target item;

[0111] or,

[0112] In response to completing a check-in operation at a target store based on a participating portal, obtaining a receipt for the target item;

[0113] or,

[0114] In response to completing a check-in operation for a target store based on a participation portal and publishing target published content related to a target topic, a receipt for a target item is obtained.

[0115] It should be noted that a check-in activity refers to a task-based activity that encourages users to complete the check-in operation for the target store based on the participation portal. Users need to record their participation behavior through the participation portal, such as signing in, taking photos, uploading location information, etc., to prove that they have completed the activity requirements. Check-in activities are usually associated with geographic locations (such as arriving at the target store), and receipts are obtained by continuously checking in or checking in once. Check-in activities are combined with reward mechanisms to guide users to the target store and promote online and offline linkage. For example, after arriving at a coffee shop, the user completes the check-in by scanning the QR code and obtains a receipt for a free cup of coffee from the coffee shop.

[0116] Content publishing campaigns are interactive activities that encourage users to post content related to a targeted topic through a participating portal. Users can post text, images, videos, and other content through the participating portal. These campaigns aim to stimulate user creativity and engagement while also generating greater exposure and publicity for brands or campaigns. For example, users can post their travel photos and stories around the topic of "Summer Travel" and receive a Polaroid voucher.

[0117] In actual applications, obtaining a receipt for the target item may include the following steps: in response to completing a check-in activity, obtaining a receipt for the target item, and issuing the receipt to the user. The receipt is usually bound to the target store for check-in, that is, the target item can be collected at the store where the user checks in; or, in response to completing a content publishing activity, obtaining a receipt for the target item, and issuing the receipt to the user. The receipt may be bound to the target store or may be unrelated to the target store. For example, the user can collect the target item in an online mall; or, in response to completing a check-in activity and a content publishing activity at the same time, obtaining a receipt for the target item, and issuing the receipt to the user. The order in which the user completes the check-in activity and the content publishing activity may be to complete the check-in activity first and then the content publishing activity, or to complete the content publishing activity first and then the check-in activity. The embodiments of this specification do not limit this.

[0118] Furthermore, the method of completing the clock-in operation for the target store based on the participation portal includes any of the following: In one possible implementation of this specification, in response to a trigger operation on the participation portal, the store details page of the target store is displayed, wherein the store details page includes a clock-in control; in response to a trigger operation on the clock-in control, the clock-in result is displayed on the store details page. The clock-in result includes a successful clock-in or a failed clock-in. If the clock-in result is a successful clock-in, the clock-in operation for the target store is completed, and a receipt for the target item is obtained. Furthermore, a floating layer corresponding to the receipt can be displayed on the store details page, such as a floating window for the receipt or a receipt page that partially covers the store details page. In another possible implementation of this specification, the participation portal includes a clock-in control and an activity status area, the activity status area being used to display the user's status information in the target activity (such as waiting to clock in); in response to a trigger operation on the clock-in control in the participation portal, the status information in the activity status area is modified to "clocked in", the clock-in operation for the target store is completed, and a receipt for the target item is obtained. Furthermore, a floating layer corresponding to the receipt of the voucher may be displayed on the topic page, such as a floating window for receiving the voucher or a voucher page that partially covers the topic page.

[0119] By offering multiple ways to complete targeted activities (such as posting content, checking in, or a combination of the two), the needs and preferences of different users are met, attracting participation from a wider user base. Users check in at target stores through the participation portal, encouraging them to visit their target stores and boosting traffic conversion between the online platform and offline stores. Users post targeted content related to target topics through the participation portal, promoting communication and sharing among users, fostering a lively community atmosphere, and enhancing users' sense of belonging.

[0120] In an optional embodiment of the present specification, in response to completing a check-in operation at a target store based on a participation portal and publishing target content related to a target topic, obtaining a receipt for a target item may include the following steps:

[0121] In response to completing a check-in operation at a target store based on the participation portal, a content editing page for the target activity is displayed, wherein the content editing page includes a content editing area and a publishing control, and the content editing area displays target publishing content related to the target topic generated based on the user-uploaded content and the target publishing template;

[0122] In response to a trigger operation on the publishing control, content is published based on the publishing target, and a receipt for the target item is obtained.

[0123] It should be noted that the content editing page of the target activity refers to the page used to generate and edit the target release content related to the target topic. The content editing area refers to a functional area in the content editing page. In the content editing area, the platform can automatically generate target release content related to the target topic based on the user-uploaded content (such as pictures, text, etc.) and the target release template. Users can further edit the target release content or directly publish it as needed. The release control refers to the interactive element used to trigger the release operation. When the user decides to directly publish the target release content or completes the editing of the target release content, the release control can be triggered to publish the target release content.

[0124] A target release template refers to a predefined content framework or format used to standardize and optimize user-generated content to ensure that the content is consistent with the target topic, event theme, or brand communication needs. Target release templates usually contain fixed structures, keywords, topic tags, style designs, and other elements. Users can upload their own personalized content (such as pictures, text, etc.) based on the target release template to generate target release content that meets the requirements of the event. The target release template supports portrait cutouts and counting function stickers. Exclusive commemorative numbers can be generated for users through the target release template. Exclusive commemorative numbers are bound to users, that is, a user can only generate one exclusive commemorative number. For example, if an exclusive commemorative number 99 is generated for user 1, it means that user 1 is the 99th user to check in.

[0125] In practical applications, methods for generating target publication content based on user-uploaded content and a target publication template include any of the following: In one possible implementation of this specification, the target publication content can be obtained by directly adding the user-uploaded content to an editable area of the target publication template. In another possible implementation of this specification, an automated content generation algorithm based on image recognition and natural language processing can be used to generate the target publication content based on the user-uploaded content and the target publication template.

[0126] By using targeted posting templates, you can ensure that targeted content is highly relevant to the target topic while maintaining a consistent brand style. Furthermore, targeted content is automatically generated based on the templates. Users only need to upload visual data or enter a sentence to generate high-quality content, significantly reducing posting costs, reducing the user's operational burden, and increasing user engagement. Requiring users to complete a check-in process before posting content not only encourages offline store visits but also enhances online engagement.

[0127] In an optional embodiment of the present specification, the above-mentioned obtaining of a receipt for a target item in response to the target published content related to the target topic and published based on the participation portal may include the following steps:

[0128] In response to a trigger operation on the participation portal, displaying an activity details page of the target activity, wherein the activity details page includes a template selection area, the template selection area being used to display at least one candidate release template;

[0129] In response to a selection event of a target publishing template, displaying a content editing page of a target activity, wherein the target publishing template is any one of the at least one candidate publishing template, the content editing page including a content editing area and a publishing control, the content editing area displaying target publishing content related to the target topic generated based on the user uploaded content and the target publishing template;

[0130] In response to a trigger operation on the publishing control, content is published based on the publishing target, and a receipt for the target item is obtained.

[0131] It should be noted that the activity details page refers to the page used to display detailed information about the target activity. The activity details page can be a page independent of the topic page. It can also be a page displayed as a floating layer on the topic page. The detailed information of the target activity includes but is not limited to the activity rules, time schedule, participation method, reward introduction, etc. The template selection area refers to a specific area on the activity details page that is used to display at least one candidate release template. Each candidate release template may have different design styles, preset copy and topic tags. Users can select the most suitable template (target release template) according to their personal preferences or needs to create their own release content.

[0132] See also Figure 9 , Figure 9A schematic diagram of an activity details page provided by one embodiment of this specification is shown. The activity details page is displayed as a floating layer on the topic page. The activity details page includes a template selection area and a rule area. The template selection area displays two candidate release templates (Candidate Release Template 1 and Candidate Release Template 2). Candidate Release Template 1 is an image template published by Brand 1 and titled "Come and play with poster templates with XX." The image template includes the fixed text content "The milk tea is really delicious." Candidate Release Template 2 is a text and image template published by User 1 and titled "Got the same poster as XX." The text and image template includes an image generated based on the text entered by User 1, "I drank the same milk tea as XX, it's so delicious." The rule area is used to display the activity rules of the target activity. The activity rules include the following: Activity initiator: Brand. Activity period: February 1st to February 15th. How to participate: Go to the brand's target offline store to check in and buy the same milk tea. Post a note about the same XX from the topic page. The note is bound to the target topic #Drink a cup of XX same milk tea. In one possible implementation, in response to a selection event for a target publishing template, the target activity's content editing page is displayed. In another possible implementation, the activity details page also includes a details publishing control that displays a prompt message "Publish Now." In response to a triggering operation on the details publishing control, the target activity's content editing page can be displayed.

[0133] In actual applications, the user triggers the participation entrance in the topic page and enters the activity details page of the target activity. In the template selection area of the activity details page, the user browses and selects a candidate release template as the target release template. After the user selects the target release template, in one possible implementation, the platform jumps directly to the content editing page. The content editing page also includes a content upload control. In response to the trigger operation on the content upload control, the content upload page is displayed; in response to the upload event of the user-uploaded content, the target release content related to the target topic generated based on the user-uploaded content and the target release template is displayed in the content editing area. In another possible implementation, the platform jumps directly to the content upload page; in response to the upload event of the user-uploaded content, the content editing page of the target activity is displayed, and the target release content can be directly displayed on the content editing page. The user can view or edit the target release content through the content editing page. After the user completes content editing or decides to publish the target release content, the release control is triggered, and the platform can directly publish the target release content, so that the user can obtain a receipt for the target item.

[0134] By providing candidate release templates, the user's creation process is simplified, the participation threshold is lowered, and the generation efficiency and quality of target release content are improved.

[0135] In an optional embodiment of the present specification, the displaying of the content editing page of the target activity in response to the selection event of the target publishing template may include the following steps:

[0136] In response to a selection event of a target publishing template, displaying a content upload page, wherein the content upload page is used to upload user-uploaded content;

[0137] In response to an upload event in which a user uploads content, a content editing page of a target activity is displayed.

[0138] It's important to note that the target template selection event refers to the user selecting a target template from at least one candidate template in the template selection area. Once the user completes their selection, the platform responds to this event and redirects to the next page (either the content upload page or the content editing page).

[0139] The content upload page refers to the page used to upload user personalized content (such as pictures, text, videos, etc.). The content upload page supports selecting content to be uploaded from existing content, and also supports real-time shooting or input of content to be uploaded. The content upload page usually includes at least one of an upload control, a content preview area, and a prompt information box. In response to the trigger operation on the upload control, the personalized content selected by the user can be uploaded to the platform to generate target publishing content related to the target topic in combination with the target publishing template. The content preview area is used to display the user-uploaded content in real time so that the user can confirm the upload result. The prompt information box is used to display the format, size or other requirements for content upload to help users upload personalized content smoothly.

[0140] See also Figure 10 , Figure 10 The first content upload page provided by an embodiment of this specification is shown in the following figure. The content upload page is an upload page for an image template. In other words, the image template includes fixed text content, and the user can upload personalized visual content. Figure 10 As shown, the content upload page displays candidate pictures and candidate videos in the album, and users can choose to upload pictures or videos from the candidate pictures and candidate videos. The content upload page also displays a user operation prompt message "Please add a portrait picture or go take a photo." Optionally, the content upload page includes a text and picture control. If the user does not want to use an image template, the text and picture control can be used to enter the upload page for the text and picture template. The content upload page also includes a "template" control. Users can trigger the "template" control to select different image templates. Furthermore, in response to a selection event for an uploaded picture, an upload control is displayed on the content upload page. In response to a trigger operation on the upload control, the uploaded picture selected by the user is uploaded to the platform, and the content editing page of the target activity is displayed. An upload prompt message "Selection completed, click the upload control to edit" is also displayed near the upload control.

[0141] See also Figure 11 , Figure 11 FIG. 1 shows a schematic diagram of a second content upload page provided by an embodiment of this specification, which is an upload page for an image template. Figure 11 As shown, the content upload page allows users to capture images or videos they want to upload. The content upload page includes a "Photo" control and a "Video" control. Users can capture photos by triggering the "Photo" control. Users can capture videos by triggering the "Video" control. The content upload page also supports camera rotation, filters, and beauty settings. In response to triggering the video or photo control, a content preview page can be displayed.

[0142] See also Figure 12 , Figure 12 A schematic diagram of the first content editing page provided by one embodiment of this specification is shown. The content editing page includes a content editing area and publishing controls. The content editing area displays the target published content generated based on image templates and user-uploaded content. The content editing area supports adding music, effects, text, stickers to the target published content, and also supports operations such as cropping the target published content. Users can edit the target published content, such as changing the copy, scaling, and adjusting the position of elements.

[0143] See also Figure 13 , Figure 13 A page diagram of the second content editing page provided by an embodiment of this specification is shown, and the content editing page includes a content editing area and a publishing control. The content editing area displays the target publishing content generated based on the image template and the user-uploaded content. The target publishing content includes the text content "#Drink a cup of XX same milk tea", which is the target topic automatically added by the target publishing template. The content editing area supports adding titles, topics, voting, long articles, and @users to the target publishing content. In addition, multiple topics can be displayed in the content editing area for users to choose from. The content editing area also supports saving the target publishing content to the album, or adding other pictures or videos, publishing addresses (such as the second underground floor of No. 666, XXX District), and visible range settings (such as publicly visible) to the target publishing content. The content editing page also includes a draft control and a preview control. When the user triggers the draft control, the target publishing content can be stored in the draft box. The user can preview the target publishing content by triggering the preview control.

[0144] See also Figure 14 , Figure 14 The third content upload page provided by an embodiment of this specification is shown as a schematic diagram. The content upload page is an upload page for a text-with-picture template. The text-with-picture template supports users to input text content and generate pictures corresponding to the input text content. Figure 14As shown, the content upload page displays the following information: Description of the text-with-image template: Generate an image in one sentence. The text-with-image template contains editable text: "I had the same milk tea as XX, it was delicious." Users can directly access or modify this text. The content upload page also includes a "Generate Image" control. In response to a trigger action on the "Generate Image" control, the content editing page can be displayed.

[0145] See also Figure 15 , Figure 15 A schematic diagram of the third content editing page provided in one embodiment of this specification is shown. The content editing page includes a content editing area and publishing controls. The content editing area displays target publishing content generated based on text and image templates and user-uploaded content. The content editing area also displays different text and image templates, allowing users to select a template.

[0146] See also Figure 16 , Figure 16 A schematic diagram of the fourth content editing page provided in an embodiment of this specification is shown, and the content editing page includes a content editing area and a publishing control. The content editing area displays the target publishing content generated based on the text and picture template and the user uploaded content. The target publishing content includes the text content "I drank the same milk tea as XX, it's so delicious". The content editing area supports adding titles, topics, voting, long articles, and @ users to the target publishing content. In addition, multiple topics can be displayed in the content editing area for users to choose from.

[0147] Through a step-by-step design, from template selection to content upload, and then from content upload to content editing, the user's operational difficulty is reduced, making the entire participation process clearer and smoother. Users can upload different content according to their needs and adjust it on the content editing page, increasing the flexibility and freedom of creation.

[0148] In an optional embodiment of the present specification, after the above response to completing the target activity based on the participation portal and obtaining the target item receipt may further include the following steps:

[0149] Display the voucher page for receiving the voucher, wherein the voucher page includes a voucher information area and a receive control, and the voucher information area is used to display the voucher;

[0150] In response to the trigger operation for the collection control, when the location information of the current terminal matches the location information of the target store, the collection success page is displayed; when the location information of the current terminal does not match the location information of the target store, the collection failure page is displayed.

[0151] It should be noted that the voucher page refers to the page used to display the receipt for the target item. The voucher information area can display the receipt and specific information about the receipt, such as the voucher number (a unique identifier used to verify the user's eligibility for receipt), the validity period (the start and end time range for the voucher), and the usage rules (such as whether in-store verification is required and whether there are any other restrictions).

[0152] See also Figure 17 , Figure 17 A schematic diagram of a voucher page provided by an embodiment of the present specification is shown. The voucher page includes a voucher information area and a collection control. The voucher information area displays the collection voucher "XX exclusive peripheral redemption voucher" and the specific information of the collection voucher: Congratulations on winning XX peripherals, check in for milk tea on time, and complete the voucher verification in person with the merchant. Redemption instructions: Collection time: Ends at 18:00 on February 15, 2025. Collection rules: Go to the offline store and find the merchant to verify and collect the prize. The collection control displays the collection prompt message "Slide to the end of the right to complete the redemption" and the operating instructions of the collection control "Only slide once, please verify in person with the merchant."

[0153] The user can trigger the collection control to try to collect the target item. When the user triggers the collection control, the platform can compare whether the current terminal's location information matches the target store's location information to determine whether the user is within the effective range for collecting the target item. Only when the location information of the two matches can the user use the collection voucher to redeem the target item. The platform can jump to the corresponding page (successful collection page or failed collection page) based on the matching results. The location information of the current terminal refers to the real-time geographic location information of the user's device (such as a mobile phone, tablet, etc.). The location information of the target store refers to the geographic location information of the target store associated with the collection voucher. The platform can obtain the location information of the target store in real time or pre-store the location information of the target store. When the user tries to collect the target item, the current terminal's location information and the target store's location information are compared to determine whether the user is within the collection range of the target item.

[0154] The successful claim page is a page used to inform the user that the target item has been successfully claimed. This page may include the following: a successful claim message (e.g., "Congratulations, you have successfully claimed the target item"); detailed information about the target item (e.g., item name, claim location); and instructions for next steps (e.g., instructions for using the target item or reviewing the claim history).

[0155] See also Figure 18 , Figure 18A schematic diagram of a successful collection page provided by an embodiment of this specification is shown. The successful collection page displays the collection voucher "XX exclusive peripheral exchange voucher" and the specific information of the collection voucher: Congratulations on winning XX peripherals, check in for milk tea on time, and complete the voucher verification in person with the merchant. Redemption instructions: Collection time: Ends at 18:00 on February 15, 2025. Collection rules: Go to the offline store and find the merchant to verify and collect the prize. The collection control displays the collection result information "Redeemed" and the operating instructions of the collection control "Only slide once, please verify in person with the merchant". On the successful collection page, the collection control does not support triggering.

[0156] The failed pickup page is a page that informs the user that the item pickup attempt failed. This page may include the following: the reason for the failed pickup (e.g., "You are not currently near the target store. Please go to the designated location and try again"); the target store's location information or navigation link to help users quickly find the correct pickup location; and other suggested actions (e.g., contacting customer service or retrying the pickup attempt).

[0157] See also Figure 19 , Figure 19 A page diagram of the first type of failed collection page provided by an embodiment of this specification is shown. The failed collection page includes a failure area based on the voucher page. The failure area displays the collection result information "Exchange failed" and the failure suggestion information "Turn on the location permission to complete the exchange". The failure area can also display the recommended exchange store: store (XX store). The failure area includes a "Let's talk about it later" control and a "Turn on now" control. The user triggers the "Let's talk about it later" control to exit the collection of the target item. The user triggers "Turn on now" to turn on the location permission. In addition, in the failed collection page, the collection control has slid to the end of the right and does not support re-triggering. After the collection fails, the voucher page will restore the original page after a certain period of time, that is, the collection control in the voucher page will display the collection prompt information "Slide to the end of the right to complete the exchange" and the operating instructions of the collection control "Only slide once, please verify in person at the merchant" after a period of time.

[0158] See also Figure 20 , Figure 20A page diagram of the second type of failed redemption page provided by an embodiment of this specification is shown. The failed redemption page includes a failure area based on the voucher page. The failure area displays the redemption result information "failed to exchange" and the reason for failure "not near the store, go to the store to complete the redemption". The failure area can also display the recommended redemption store: store (XX store). The failure area includes a collection guide control, and "Go to the store" is displayed in the collection guide control. In one possible implementation of this specification, in response to the triggering operation for the collection guide control, the store navigation page of the store (XX store) is displayed. In another possible implementation of this specification, in response to the triggering operation for the collection guide control, the store list page is displayed. In addition, in the failed redemption page, the collection control has slid to the end of the right side and does not support re-triggering.

[0159] It is worth noting that by using the target topic as the core field for content fermentation and interaction, it is possible to create high interaction between brands, celebrities, and users, promote UGC, and realize the link of co-creation of hot topics on the platform. The content publishing scheme proposed in the embodiment of this specification realizes the offline check-in to promote the online same-item order-sharing. Specifically, users go to the offline experience store to check in for the same item, and then post the same item order online to get the same item order-sharing gift, which realizes the offline experience to promote the online UGC release, which helps the brand to achieve user visits to the store, online UGC content accumulation and optimization of marketing strategies.

[0160] In actual applications, the methods for comparing whether the location information of the current terminal matches the location information of the target store include any of the following: In one possible implementation of this specification, when the location information of the current terminal is the same as the location information of the target store, it can be determined that the location information of the current terminal matches the location information of the target store; when the location information of the current terminal is different from the location information of the target store, it is determined that the location information of the current terminal does not match the location information of the target store. In another possible implementation of this specification, the distance between the current terminal and the target store can be determined based on the location information of the current terminal and the location information of the target store. When the distance is less than or equal to a preset distance value, it is determined that the location information of the current terminal matches the location information of the target store; when the distance is greater than the preset distance value, it is determined that the location information of the current terminal does not match the location information of the target store. The preset distance value is set according to the actual situation.

[0161] The location-matching mechanism ensures that users can only claim their items when they are near the target store, preventing remote cheating and improving the fairness and effectiveness of the campaign. Whether the claim is successful or unsuccessful, the platform provides clear feedback to users through a dedicated page, enhancing the user experience. By requiring users to pick up their items in-store, online engagement is effectively converted into offline action, bringing more traffic and potential consumer opportunities to the store.

[0162] In an optional embodiment of the present specification, the collection failure page includes a collection guidance control; when the location information of the current terminal does not match the location information of the target store, after the collection failure page is displayed, the following steps may also be included:

[0163] In response to a trigger operation on the collection guide control, displaying a collection prompt for the collection voucher, wherein the collection prompt indicates the location information of the target store;

[0164] or,

[0165] In response to a trigger operation on the collection guide control, a store navigation page is displayed, wherein the store navigation page is used to display a path from the current terminal to the target store.

[0166] It should be noted that the collection prompt information is a possible response result after triggering the collection guidance control. The collection prompt information is used to inform the user of the specific location information of the target store. The collection prompt information includes but is not limited to the following content: the detailed address of the target store, business hours, suggestions for arrival methods (such as walking, driving, public transportation, etc.), special precautions (such as whether an appointment is required, whether specific documents need to be brought, etc.). The collection prompt information can quickly convey the location information of the target store to the user. It is suitable for users who are already familiar with the route or do not need complex navigation. It avoids additional navigation page jumps and simplifies the user's operation process.

[0167] The store navigation page is another possible response result after triggering the receive guidance control. When the user triggers the receive guidance control, the platform can jump to a page dedicated to navigation, namely the store navigation page. The store navigation page includes but is not limited to a map display area (used to display the path from the current terminal to the target store), a navigation mode selection area (used to provide users with different travel options), and real-time navigation (such as voice navigation). Using maps and real-time data, users are provided with accurate route planning and navigation guidance, which is suitable for users who are not familiar with the route, enhancing the user's sense of participation and experience.

[0168] In one possible implementation of this specification, the user triggers the collection guidance control, and the platform pops up a collection prompt message. The user can determine the location information of the target store through the collection prompt message. The user views the collection prompt message to find out how to go to the target store and re-collect the target item. In another possible implementation of this specification, the user triggers the collection guidance control, and the platform jumps to the store navigation page, automatically loads the map and displays the path from the user's current location to the target store. Furthermore, the user can also choose a travel method that suits him or her (such as walking, driving, etc.), and the system adjusts the route planning according to the selection. The user can follow the navigation instructions to go to the target store, and the platform can provide real-time navigation services to ensure that the user arrives smoothly.

[0169] See also Figure 21 , Figure 21 This diagram shows a flow chart of a content publishing method provided by one embodiment of this specification. The user is the user of the content publishing platform. The human-computer interaction interface is primarily responsible for the visual display of the page and interacting with the user. The human-computer interaction interface is located on the user's current terminal (such as a mobile phone, tablet, or computer). The server is located on a remote server or cloud service provider and is responsible for data processing, storage, and interaction with external systems (such as databases and third-party services). Both the human-computer interaction interface and the server are components of the content publishing platform.

[0170] User: Open the content publishing platform.

[0171] Human-computer interaction interface: Display the opening page.

[0172] It should be noted that the opening page includes a topic information block.

[0173] User: Triggers the topic information block.

[0174] Human-computer interaction interface: Display the topic page.

[0175] It should be noted that the topic page includes an activity area and a content area. The activity area includes the participation entrance of the target activity and the store information block of the target store related to the target activity; the content area is used to display the published content related to the target topic, and the store information block is used to navigate to the target store. The store information block includes a store viewing control and an address information bar.

[0176] User: Trigger the store view control.

[0177] Human-computer interaction interface: displays the store list page.

[0178] It should be noted that the store list page is used to display the address information of the target store.

[0179] User: Trigger the address information of the target store.

[0180] Human-computer interaction interface: Display the address information of the target store in the address information column.

[0181] User: Trigger participation entry.

[0182] Human-computer interaction interface: displays the activity details page of the target activity.

[0183] It should be noted that the activity details page includes a template selection area, which is used to display at least one candidate release template.

[0184] User: Trigger the target release template.

[0185] Human-computer interaction interface: displays the content editing page of the target activity.

[0186] It should be noted that the target publishing template is any one of at least one candidate publishing template. The content editing page includes a content editing area and a publishing control. The content editing area displays target publishing content related to the target topic generated based on user uploaded content and the target publishing template.

[0187] User: Triggers the release control.

[0188] Human-computer interaction interface: publish the target content and request the target item collection certificate from the server.

[0189] Server: Send the receipt of the target item to the human-computer interaction interface.

[0190] Human-computer interaction interface: Displays the voucher page for receiving the voucher.

[0191] It should be noted that the voucher page includes a voucher information area and a collection control, and the voucher information area is used to display the voucher collection.

[0192] User: Trigger the collection control.

[0193] Human-computer interaction interface: Send the current terminal's location information to the server.

[0194] Server: Compare the current terminal's location information with the target store's location information to see if they match, and send the matching result to the human-computer interaction interface.

[0195] Human-computer interaction interface: Displays the collection failure page corresponding to the matching results.

[0196] It should be noted that the failed collection page includes a collection guide control.

[0197] User: Trigger the collection guide control.

[0198] Human-computer interaction interface: Displays the store navigation page of the target store.

[0199] It should be noted that the store navigation page is used to display the path from the current terminal to the target store.

[0200] The solution of the embodiment of this specification combines the content area and the activity area of the target topic on the same page, so that users can more conveniently browse the published content of interest and directly participate in the target activity through the participation entrance, thereby improving the convenience of users' participation in the target activity; by providing receipts as a reward mechanism, users are encouraged to actively participate in the target activity, thereby enhancing user participation and activity; through an intelligent navigation mechanism, navigation services for target stores are provided using store information blocks, which can help users quickly find the location of the target store and increase user stickiness. At the same time, a location matching mechanism is proposed. Only when the location information of the current terminal matches the location information of the target store, can the user collect the target item, thereby achieving precise traffic diversion to the target store, effectively combining online target activities with offline store locations, promoting interaction between online platforms and offline stores, and thus efficiently converting online activity participation into offline actual actions.

[0201] Corresponding to the above-mentioned content publishing method embodiment, this specification also provides a content publishing device embodiment, Figure 22 FIG. 1 shows a schematic diagram of the structure of a content publishing device provided by an embodiment of this specification. Figure 22 As shown, the device includes:

[0202] The first display module 2202 is configured to display a topic page of a target topic, wherein the topic page includes an activity area and a content area. The activity area includes a participation entrance for the target activity and a store information block of a target store related to the target activity. The content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store.

[0203] The acquisition module 2204 is configured to acquire a receipt for the target item in response to completing the target activity based on the participation portal; the receipt is used to collect the target item at the target store.

[0204] Optionally, the topic page of the target topic is displayed, and the first display module 2202 is further configured to display a start screen page, which includes a topic information block; in response to a trigger operation on the topic information block, the topic page of the target topic is displayed; or, a content list page is displayed, which includes a topic search box; in response to a search event for the target topic in the topic search box, the topic page of the target topic is displayed; or, a content details page of published content related to the target topic is displayed, which includes a topic viewing entrance; in response to a trigger operation on the topic viewing entrance, the topic page of the target topic is displayed.

[0205] Optionally, the opening screen page also includes a topic information area, which is used to display the topic information of the target topic. The topic information block displays topic guide information, and the topic guide information is used to describe the trigger operation method of the topic information block; the first display module 2202 is further configured to display the topic page of the target topic in response to a trigger operation performed based on the trigger operation method.

[0206] Optionally, the device also includes: a second display module, configured to display a store details page of the target store in response to a trigger operation on the address information column in the store information block, wherein the store details page is used to display the store information of the target store; or, in response to a trigger operation on the store view control in the store information block, display a store list page, wherein the store list page is used to display the address information of the target store; in response to a trigger operation on the address information of the target store, display the store details page of the target store; or, in response to a trigger operation on the store view control in the store information block, display a store list page; in response to a trigger operation on the address information of the target store, display the address information of the target store in the address information column in the store information block.

[0207] Optionally, the target activity includes at least one of a check-in activity and a content publishing activity; the acquisition module 2204 is further configured to obtain a receipt for the target item in response to target publishing content related to the target topic published based on the participation portal; or, in response to completing a check-in operation for the target store based on the participation portal, obtain a receipt for the target item; or, in response to completing a check-in operation for the target store based on the participation portal and publishing target publishing content related to the target topic, obtain a receipt for the target item.

[0208] Optionally, the acquisition module 2204 is further configured to display an activity details page of the target activity in response to a trigger operation on the participation entrance, wherein the activity details page includes a template selection area, and the template selection area is used to display at least one candidate release template; in response to a selection event of the target release template, display a content editing page of the target activity, wherein the target release template is any one of the at least one candidate release template, and the content editing page includes a content editing area and a release control, and the content editing area displays target release content related to the target topic generated based on user-uploaded content and the target release template; in response to a trigger operation on the release control, obtain a receipt for the target item based on the release of the target release content.

[0209] Optionally, the acquisition module 2204 is further configured to display a content upload page in response to a selection event of a target publishing template, wherein the content upload page is used to upload user-uploaded content; and display a content editing page of the target activity in response to an upload event of user-uploaded content.

[0210] Optionally, the acquisition module 2204 is further configured to display a content editing page for the target activity in response to completing a check-in operation for the target store based on the participation entrance, wherein the content editing page includes a content editing area and a publishing control, and the content editing area displays target publishing content related to the target topic generated based on user-uploaded content and a target publishing template; in response to a trigger operation on the publishing control, a receipt for the target item is obtained based on the published target publishing content.

[0211] Optionally, the device also includes: a third display module, configured to display a voucher page for collecting the voucher, wherein the voucher page includes a voucher information area and a collection control, and the voucher information area is used to display the collection voucher; in response to a trigger operation on the collection control, when the location information of the current terminal matches the location information of the target store, a collection success page is displayed; when the location information of the current terminal does not match the location information of the target store, a collection failure page is displayed.

[0212] Optionally, the collection failure page includes a collection guide control; the device also includes: a fourth display module, configured to display collection prompt information of the collection voucher in response to a trigger operation for the collection guide control, wherein the collection prompt information is used to prompt the location information of the target store; or, in response to a trigger operation for the collection guide control, display a store navigation page, wherein the store navigation page is used to display the path from the current terminal to the target store.

[0213] The solution of the embodiment of this specification combines the content area and the activity area of the target topic on the same page, making it easier for users to browse the published content of interest and directly participate in the target activity through the participation portal, thereby improving the convenience of users participating in the target activity; by providing a receipt as a reward mechanism, users are encouraged to actively participate in the target activity, thereby enhancing user participation and activity; using the store information block to provide navigation services for the target store, users can quickly find the location of the target store, thereby increasing user stickiness. At the same time, only when the location information of the current terminal matches the location information of the target store can the user claim the target item, thus achieving precise traffic diversion to the target store, effectively combining the online target activity with the offline store location, promoting the interaction between the online platform and the offline store, and thus efficiently converting online activity participation into offline actual action.

[0214] The above is a schematic solution of a content publishing device of this embodiment. It should be noted that the technical solution of the content publishing device and the technical solution of the above-mentioned content publishing method are of the same concept. For details not described in detail in the technical solution of the content publishing device, please refer to the description of the technical solution of the above-mentioned content publishing method.

[0215] Figure 2323 shows a block diagram of a computing device according to an embodiment of the present disclosure. Components of the computing device 2300 include, but are not limited to, a memory 2310 and a processor 2320. The processor 2320 is connected to the memory 2310 via a bus 2330, and a database 2350 is used to store data.

[0216] The computing device 2300 also includes an access device 2340 that enables the computing device 2300 to communicate via one or more networks 2360. Examples of such networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 2340 may include one or more of any type of network interface (e.g., a network interface card (NIC)) whether wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a World Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, a near field communication (NFC) interface, and the like.

[0217] In one embodiment of the present specification, the above components of the computing device 2300 and Figure 23 Other components not shown in the figure may also be connected to each other, for example, via a bus. Figure 23 The computing device structure block diagram shown is for illustrative purposes only and is not intended to limit the scope of this specification. Those skilled in the art may add or replace other components as needed.

[0218] Computing device 2300 can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, personal digital assistant, laptop computer, notebook computer, netbook computer, etc.), a mobile phone (e.g., a smartphone), a wearable computing device (e.g., a smartwatch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or personal computer (PC). Computing device 2300 can also be a mobile or stationary server.

[0219] The processor 2320 is configured to execute a computer program / instruction, which implements the steps of the above-mentioned content publishing method when executed by the processor.

[0220] The above is a schematic solution of a computing device of this embodiment. It should be noted that the technical solution of the computing device and the technical solution of the above-mentioned content publishing method are of the same concept. For details not described in detail in the technical solution of the computing device, please refer to the description of the technical solution of the above-mentioned content publishing method.

[0221] An embodiment of the present specification further provides a computer-readable storage medium storing a computer program / instruction. When the computer program / instruction is executed by a processor, the steps of the above-mentioned content publishing method are implemented.

[0222] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the content publishing method described above are of the same concept. For details not described in detail in the technical scheme of the storage medium, please refer to the description of the technical scheme of the content publishing method described above.

[0223] An embodiment of this specification further provides a computer program product, including a computer program / instruction, which implements the steps of the above-mentioned content publishing method when executed by a processor.

[0224] The above is a schematic solution of a computer program product of this embodiment. It should be noted that the technical solution of this computer program product and the technical solution of the above-mentioned content publishing method are based on the same concept. For details not described in detail in the technical solution of the computer program product, please refer to the description of the technical solution of the above-mentioned content publishing method.

[0225] The foregoing description of this specification describes specific embodiments. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that described in the embodiments and still achieve the desired results. Furthermore, the processes depicted in the accompanying drawings do not necessarily require the specific order shown or the sequential order to achieve the desired results. In certain embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0226] Computer instructions include computer program code, which may be in source code form, object code form, executable files, or some intermediate form. Computer-readable media may include any entity or device capable of carrying computer program code, recording media, USB flash drives, removable hard drives, magnetic disks, optical disks, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signals, telecommunications signals, and software distribution media. It should be noted that the content of computer-readable media may be appropriately increased or decreased based on the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media does not include electric carrier signals and telecommunications signals.

[0227] It should be noted that for the aforementioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in this specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0228] In the above embodiments, the description of each embodiment has its own focus. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0229] The preferred embodiments disclosed above are intended only to help illustrate this specification. The optional embodiments do not exhaustively describe all details, nor do they limit the invention to the specific embodiments described. Obviously, many modifications and variations can be made based on the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that those skilled in the art can better understand and utilize this specification. This specification is limited only by the claims and their full scope and equivalents.

Claims

1. A content publishing method, characterized in that: include: Displaying a topic page for a target topic, wherein the topic page includes an activity area and a content area. The activity area includes a participation entrance for the target activity and a store information block for a target store related to the target activity. The content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store. In response to completing the target activity based on the participation portal, a receipt for the target item is obtained; the receipt is used to collect the target item at the target store.

2. The method according to claim 1, characterized in that The topic page displaying the target topic includes: Displaying a start page, the start page including a topic information block; and displaying a topic page of the target topic in response to a triggering operation on the topic information block; or, displaying a content list page, the content list page including a topic search box; and displaying a topic page of the target topic in response to a search event for the target topic in the topic search box; or, A content details page of published content related to the target topic is displayed, wherein the content details page includes a topic viewing entrance; and in response to a triggering operation on the topic viewing entrance, a topic page of the target topic is displayed.

3. The method according to claim 2, characterized in that The opening page further includes a topic information area, the topic information area is used to display the topic information of the target topic, the topic information block is displayed with topic guidance information, the topic guidance information is used to describe the triggering operation method of the topic information block; The step of displaying the topic page of the target topic in response to the triggering operation on the topic information block includes: In response to the trigger operation performed based on the trigger operation mode, a topic page of the target topic is displayed.

4. The method according to claim 1, wherein After displaying the topic page of the target topic, the method further includes: In response to a triggering operation on the address information column in the store information block, displaying a store details page of the target store, wherein the store details page is used to display store information of the target store; or, In response to a trigger operation on a store view control in the store information block, displaying a store list page, wherein the store list page is used to display the address information of the target store; in response to a trigger operation on the address information of the target store, displaying a store details page of the target store; or, In response to a trigger operation on a store viewing control in the store information block, a store list page is displayed; in response to a trigger operation on the address information of the target store, the address information of the target store is displayed in the address information column in the store information block.

5. The method according to claim 1, wherein The target activity includes at least one of a check-in activity and a content publishing activity; The step of obtaining a receipt for a target item in response to completing the target activity based on the participation portal includes: In response to the target published content related to the target topic published based on the participation portal, obtaining a receipt for the target item; or, In response to completing a check-in operation for the target store based on the participating portal, obtaining a receipt for the target item; or, In response to completing a check-in operation for the target store based on the participation portal and publishing target publishing content related to the target topic, a receipt for the target item is obtained.

6. The method according to claim 5, characterized in that The step of obtaining a receipt for a target item in response to the target content published based on the participation portal and related to the target topic includes: In response to a trigger operation on the participation portal, displaying an activity details page of the target activity, wherein the activity details page includes a template selection area, the template selection area being used to display at least one candidate release template; In response to a selection event of a target publishing template, displaying a content editing page of the target activity, wherein the target publishing template is any one of the at least one candidate publishing template, the content editing page comprising a content editing area and a publishing control, the content editing area displaying target publishing content related to the target topic generated based on user uploaded content and the target publishing template; In response to a triggering operation on the publishing control, a receipt for the target item is obtained based on publishing the target publishing content.

7. The method according to claim 6, characterized in that The step of displaying a content editing page of the target activity in response to a selection event of the target publishing template includes: In response to a selection event of a target publishing template, displaying a content upload page, wherein the content upload page is used to upload the user-uploaded content; In response to an upload event of the user uploading content, a content editing page of the target activity is displayed.

8. The method according to claim 5, characterized in that The step of obtaining a receipt for a target item in response to completing a check-in operation for the target store based on the participation portal and publishing target content related to the target topic includes: In response to completing a check-in operation for the target store based on the participation portal, displaying a content editing page for the target activity, wherein the content editing page includes a content editing area and a publishing control, and the content editing area displays target publishing content related to the target topic generated based on user-uploaded content and the target publishing template; In response to a triggering operation on the publishing control, a receipt for the target item is obtained based on publishing the target publishing content.

9. The method according to claim 1, characterized in that After the target activity is completed based on the participation portal and a receipt for the target item is obtained, the method further includes: Displaying a voucher page for receiving the voucher, wherein the voucher page includes a voucher information area and a receiving control, and the voucher information area is used to display the voucher; In response to the trigger operation for the collection control, when the location information of the current terminal matches the location information of the target store, a collection success page is displayed; when the location information of the current terminal does not match the location information of the target store, a collection failure page is displayed.

10. The method according to claim 9, characterized in that The claim failure page includes a claim guide control; When the location information of the current terminal does not match the location information of the target store, after displaying the failed collection page, the method further includes: In response to a triggering operation on the collection guide control, displaying collection prompt information of the collection voucher, wherein the collection prompt information is used to indicate the location information of the target store; or, In response to a triggering operation on the collection guide control, a store navigation page is displayed, wherein the store navigation page is used to display a path from the current terminal to the target store.

11. A content publishing device, characterized in that: include: A first display module is configured to display a topic page of a target topic, wherein the topic page includes an activity area and a content area, the activity area includes a participation entrance for the target activity and a store information block of a target store related to the target activity; the content area is used to display published content related to the target topic, and the store information block is used to navigate to the target store; The acquisition module is configured to acquire a receipt for a target item in response to completing the target activity based on the participation portal; the receipt is used to collect the target item at the target store.

12. A computing device, characterized in that include: memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer program / instructions are executed by the processor, the steps of the method according to any one of claims 1 to 10 are implemented.

13. A computer-readable storage medium, characterized in that It stores a computer program / instruction, which implements the steps of the method according to any one of claims 1 to 10 when executed by a processor.

14. A computer program product, characterized in that The method comprises a computer program / instruction, which implements the steps of the method according to any one of claims 1 to 10 when executed by a processor.

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