Automobile marketing system and automobile marketing method

Abstract

The automobile marketing system comprises an automobile reservation system, the automobile reservation system is provided with an automobile purchase consumer end mobile intelligent terminal, a marketing end mobile intelligent terminal and a server, the automobile purchase consumer end mobile intelligent terminal is provided with an APP, the marketing end mobile intelligent terminal is provided with an APP, and the server is provided with a server. The car purchase consumer end mobile intelligent terminal is in communication connection with the server through a network, the marketing end mobile intelligent terminal is in communication connection with the server through the network, and the car purchase consumer end mobile intelligent terminal is in communication connection with the marketing end mobile intelligent terminal through the server; the vehicle purchase consumer end mobile intelligent terminal and the marketing end mobile intelligent terminal start a positioning function, and the test driving reservation system automatically obtains position information of the vehicle purchase consumer end mobile intelligent terminal and the marketing end mobile intelligent terminal; the APP of the test driving reservation system is provided with a car purchase consumer end function module and a marketing end function module; and the test driving reservation system runs on the network connection based on the APP, and the test driving reservation system realizes a test driving reservation function.

Description

Technical Field

[0001] The present invention belongs to the field of automobile marketing applications and specifically relates to an automobile marketing system and an automobile marketing method. Background Art

[0002] The direct sales model in shopping malls is a new automotive marketing model. This model typically involves setting up physical car displays in shopping malls. Consumers visit the stores to view the cars. After gaining a preliminary understanding of the cars, if they have further purchasing needs, they typically schedule a test drive with the marketer or dealer. For consumers, a test drive is an experience, and for marketers, it's a crucial step in automotive marketing or direct sales.

[0003] Currently, most test-drive vehicles booked by car buyers are located in fixed locations. Car buyers board vehicles at these locations and return to these locations after the test drive. This approach is a mature business model. However, it is limited in form and generally only used in display settings within shopping malls and auto dealerships. Other approaches, such as online car image displays and outdoor advertising, make it difficult for car buyers to test drive a car after viewing its exterior. This significantly limits the ability of car buyers to test drive in various scenarios.

[0004] Based on the above purpose, this patent discloses an automobile marketing system and an automobile marketing method, which can alleviate the above problems. Summary of the Invention

[0005] The present invention discloses an automobile marketing system and an automobile marketing method, which aim to effectively improve the marketing effect of automobile direct sales.

[0006] In order to achieve the above-mentioned purpose of the invention, the technical solution adopted by the present invention is: a car marketing system, the car marketing system includes a car test drive reservation system, the car test drive reservation system is provided with a mobile smart terminal of a car buyer, a mobile smart terminal of a marketer, and a server, the mobile smart terminal of the car buyer is provided with an APP, the mobile smart terminal of the marketer is provided with an APP, the mobile smart terminal of the car buyer is connected to the server through a network, the mobile smart terminal of the marketer is connected to the server through a network, and the mobile smart terminal of the car buyer is connected to the mobile smart terminal of the marketer through the server; the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer are provided with a positioning function, and the car test drive reservation system APP can obtain the location information of the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer; the reservation test drive system APP is provided with a car buyer-side functional module and a marketer-side functional module; the car test drive reservation system APP runs on the network connection.

[0007] The consumer-side functional module provides registration and login services for the consumer, and provides location information and other relevant information required by the test drive reservation system's app for test drive reservations. The marketing-side functional module provides registration and login services for the marketer, and provides vehicle information, vehicle location information, and other relevant information required by the test drive reservation system's app for test drive reservations. The app operates on the network connection formed by the consumer's mobile smart terminal, the marketer's mobile smart terminal, and the server. The consumer's mobile smart terminal app obtains the consumer's location information and automatically matches the marketer's test drive vehicle information with nearby suitable locations and models through the app. Simultaneously, the marketer can receive the consumer's test drive request information and other personal information, location information, etc. pushed by the app. After the marketer confirms the consumer's test drive request, it plans a route based on the obtained consumer's location information and other information. The marketer's test drive vehicle meets the consumer at the consumer's waiting location, and the consumer boards the vehicle, completes the reservation, and begins the test drive or test ride.

[0008] Furthermore, the APP of the car test drive reservation system is provided with a car advertising display terminal functional module.

[0009] Furthermore, the automobile marketing system is characterized in that the automobile marketing system is provided with a test drive vehicle distribution area, and vehicles for test drives for car buyers are provided in the test drive vehicle distribution area.

[0010] An automobile marketing method using the automobile marketing system, which uses the automobile advertising display terminal function module provided in the APP of the automobile test drive reservation system to implement automobile display for automobile buyers, is characterized by comprising the following steps:

[0011] Step 1: Based on the car advertisement display terminal functional module of the car test drive reservation system software APP, the car information is disseminated to the car buyers by displaying car advertisements to the car buyers, and the car buyers see the car advertisement information;

[0012] Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and the APP automatically matches the test drive vehicle distribution area with nearby suitable locations and models available for test drive; the car buyer makes an appointment with the marketer through the APP;

[0013] Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car buyer end functional module of the APP of the car test drive reservation system. After the marketing end functional module confirms the test drive request of the car buyer end functional module, the marketer will plan the relevant route through navigation based on the obtained information such as the location of the car buyer, and the marketer's vehicle will meet the car buyer at the waiting location of the car buyer. The car buyer gets in the car, completes the reservation, and starts the test drive or test ride.

[0014] Step 4: The car buyer completes the test drive or test ride experience.

[0015] Furthermore, the automobile marketing system is provided with a venue for automobile display, and the venue is provided with automobile display.

[0016] Furthermore, an automobile marketing system is characterized in that the automobile marketing system is provided with a test drive vehicle distribution area, and vehicles for test drives for car buyers are provided in the test drive vehicle distribution area.

[0017] An automobile marketing method using the automobile marketing system, using a venue for automobile display provided by the automobile marketing system, and displaying automobiles to automobile buyers at the venue, is characterized by comprising the following steps:

[0018] Step 1: The automobile marketing system is provided with a venue for automobile display, in which automobile information is displayed to automobile buyers, and the automobile information is disseminated to the automobile buyers, so that the automobile buyers can see the automobile display information;

[0019] Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and the APP automatically matches the test drive vehicle distribution area with nearby suitable locations and models available for test drive; the car buyer makes an appointment with the marketer through the APP;

[0020] Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car buyer end functional module of the APP of the car test drive reservation system. After the marketing end functional module confirms the test drive request of the car buyer end functional module, the marketer will plan the relevant route through navigation based on the obtained information such as the location of the car buyer, and the marketer's vehicle will meet the car buyer at the waiting location of the car buyer. The car buyer gets in the car, completes the reservation, and starts the test drive or test ride.

[0021] Step 4: The car buyer completes the test drive or test ride experience.

[0022] Furthermore, the location of the vehicle reserved by the car purchasing consumer for the test drive in the test drive vehicle distribution area is random, and the car purchasing consumer's request for the test drive reservation is realized through the APP of the car test drive reservation system. The car purchasing consumer obtains the car purchasing consumer's location information and other relevant information through the car purchasing consumer's mobile smart terminal APP, and automatically matches the nearby vehicle with suitable location and model for test drive through the APP of the car test drive reservation system.

[0023] Furthermore, the car reserved by the car purchasing consumer for the test drive may be in various operating functions, and the car reserved by the car purchasing consumer for the test drive has no fixed operating function.

[0024] Furthermore, in the steps, the car-buying consumer makes an appointment for a test drive with the marketer through the car test drive appointment system, and the car-buying consumer gets on the car for a test drive or a test ride. The test drive process is provided with a promotion system, which completes the promotion link of the marketer to the car-buying consumer during the car test drive or test ride process.

[0025] Furthermore, in the steps, after the car purchasing consumer views the car display information, the vehicle feature information for which the car purchasing consumer reserves a test drive through the APP of the car test drive reservation system is related to the vehicle feature information displayed to the car purchasing consumer.

[0026] Beneficial effects:

[0027] Due to the adoption of the mode of the present invention: the application of the car test drive reservation system of the present invention makes the present invention have the following advantages: the location of the car reserved for test drive by the car purchasing consumer does not need to be fixed to a specific location, the location of the reserved test drive vehicle is random, and the application value is high; at the same time, the test drive car reserved by the car purchasing consumer can be in various operational function states, and can be a vehicle undergoing rental operation, an idle vehicle or other operational function state. After being reserved by the car purchasing consumer, the car reserved by the car purchasing consumer will complete the test drive service or task for the car purchasing consumer. After completing the test drive task, the car reserved by the consumer can continue its own operational activities, other commercial activities and other operational activities, etc. Specifically, this patent has the following beneficial effects:

[0028] (1) Since the location of the vehicle used for the test drive reservation is not fixed and the operating function of the vehicle used for the test drive reservation is not fixed, there is no need to set up a fixed place to place the vehicle used for the test drive, which saves money and is low in cost;

[0029] (2) Since the operating functions of the vehicles reserved for test drives are not fixed, vehicle test drive reservations are convenient and flexible, and the test drive reservation efficiency is high; different car buyers can reserve various vehicles with different operating functions distributed in the vehicle distribution area for test drives;

[0030] (3) Since the location of the vehicle used for test drive reservation is not fixed, and the operating function of the vehicle used for test drive reservation is not fixed, car buyers can make reservations for vehicle test drives in different scenarios, which is not restricted by the location of the car buyers. The market applicability is stronger and can be applied to a wider range of automobile marketing scenarios;

[0031] (4) Since the locations of vehicles used for test drive reservations are not fixed, the operating functions of the vehicles used for test drive reservations are not fixed, and the number of vehicles distributed in the test drive vehicle distribution area is large, a larger number of test drive reservation requests from car buyers can be satisfied. The number of such vehicles is not limited, and a larger number of vehicles are available for test drive reservations for car buyers in the test drive vehicle distribution area;

[0032] (5) Since the operational functions of the vehicles booked for test drives are not fixed, the commercial resources of the automobile market will be more fully utilized;

[0033] (6) Since there is no need to set up a fixed site for placing test drive vehicles, there is no need to set up more personnel in the fixed site for the management and operation of the test drive vehicles, thus saving manpower and material resources;

[0034] (7) This test drive appointment marketing model makes the test drive phase of car purchase an open and shared platform, which is suitable for automobile marketing companies with a certain scale of operation to use test drive to market cars, and is also suitable for individuals engaged in automobile sales and small-scale units to use test drive to sell cars;

[0035] (8) Since the vehicle reserved by the consumer may be a vehicle in various operational functions, after the vehicle is reserved by the consumer, the vehicle reserved by the consumer can continue to carry out the operational business activities that it was doing before the test drive was reserved by the consumer, thus increasing the commercial application value of the test drive vehicle;

[0036] (9) Since the location of the vehicle used for test drive reservation is not fixed and the operating function of the vehicle used for test drive reservation is not fixed, compared with the previous automobile marketing model, the automobile marketing form of the present invention can form a new automobile marketing market form.

[0037] (10) Due to the adoption of a model that rewards test drive vehicle operators or drivers, the enthusiasm for test driving is high. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] Figure 1 Schematic diagram of the principle of an automobile marketing system DETAILED DESCRIPTION

[0039] Example 1: Figure 1 Shown is an automobile marketing system for automobile marketing.

[0040] The automobile marketing system includes: a car display area 1, a car test drive reservation system 2, and a test drive vehicle distribution area 3. In this embodiment, the cars displayed to car buyers are physical cars, which are placed in a display area. This display area can be located in a shopping mall or other area, and the physical cars are displayed to car buyers. In this embodiment, the display area is car display area 1. It should be noted that this division is for illustrative purposes only and does not limit the car display area 1.

[0041] In the present invention, the test drive vehicle distribution area 3 specifically refers to the area where vehicles that may be reserved by car buyers are distributed. Because the operational functions and locations of these vehicles are uncertain before they are reserved by car buyers in this distribution area, the test drive vehicle distribution area 3 is a distribution area formed by many vehicles that may be reserved for test drives. The locations of these vehicles are uncertain and random. The area covered by these vehicles is the test drive vehicle distribution area 3 in the present invention. It should be noted that this division is for convenience of explanation only and is not intended to limit the test drive vehicle distribution area 3.

[0042] The car test drive reservation system 2 consists of a software app and a physical system architecture. The app is installed on mobile smart terminals and comprises functional modules such as a consumer side, a marketing side, an advertising display side, and a backend management side. The app is developed using the Linux-based development environment, which uses the Linux operating system, the Nginx server, the MySQL database, and the PHP scripting language as the primary programming language.

[0043] This car test drive reservation system 2 APP adopts a layered architecture, which is mainly divided into three parts: front-end, business logic, and database. The front-end is where the system interacts with the user. This system uses HTML, CSS, and JQuery languages, and implements interface functions such as user information query and information management; the business logic is the interaction between the system interface and the system logic, and the server side uses PHP to implement data export and data transmission; database operations are responsible for the addition and deletion of information in each functional module of the APP, information query, editing and modification of advertising information, modification of user management information, etc.

[0044] The physical structure of the car test drive reservation system 2 includes: a mobile smart terminal of a car buyer and a mobile smart terminal of a marketer, the mobile smart terminal of the car buyer is provided with an APP, and the mobile smart terminal of the marketer is provided with an APP. The reservation test drive system 2 also includes a server, the mobile smart terminal of the car buyer is connected to the server for communication, and the mobile smart terminal of the marketer is connected to the server for communication. The mobile smart terminal of the car buyer is connected to the marketer's smart terminal through mobile interactive communication with the server.

[0045] To locate the test drive location of the car buyer and the marketer, before using the test drive reservation system 2, the car buyer's mobile smart terminal and the marketer's mobile smart terminal must enable GPS positioning. The app in the test drive reservation system 2 automatically acquires the location information of the car buyer's mobile smart terminal and the marketer's mobile smart terminal. Specifically, the car buyer's mobile smart terminal app acquires the car buyer's location information and automatically matches the test drive vehicle information of the marketer with a suitable nearby location and model through the test drive reservation system 2 app. The test drive vehicle's location information is provided by the marketer's mobile smart terminal location information. Simultaneously, the marketer can receive the car buyer's test drive request information and other personal information, such as location information, pushed by the test drive reservation system 2 app. After the marketer confirms the test drive request, it uses the acquired location information and other information to plan a route through navigation. Finally, the marketer's vehicle meets the car buyer at the car buyer's waiting location. The car buyer boards the vehicle, completing the reservation and commencing the subsequent test drive or test ride.

[0046] The Car Test Drive Reservation System 2 software consists of a consumer-side functional module, a marketing-side functional module, an advertising display-side functional module, and a backend management-side functional module. The consumer-side functional module provides registration and login for consumers, and provides vehicle information, vehicle location information, personnel information, demand information, and other relevant information required for test drive reservations. The marketing-side functional module provides registration and login for marketers, and provides the consumer's personal information, location information, demand information, and other relevant information required for test drive reservations. The advertising display-side functional module configures and displays car display advertising information and images according to predefined rules on locations such as the Car Test Drive Reservation System 2 app homepage, primarily for front-end user push. The backend management-side functional module primarily handles information management, primarily processing consumer information, information management, marketer vehicle information, and personnel information management, including information viewing, entry, modification, query, and deletion, and writing to the server.

[0047] Using the developed APP software, the APP software operates over a network connection. Requests from the front-end, after passing through the server, are forwarded to the corresponding PHP interface. PHP performs business logic processing, reads and writes to the database, and transmits fields and data to the front-end, which ultimately renders a user interface. Specifically, the consumer's mobile smart terminal APP obtains the consumer's location information and automatically matches test drive information of nearby marketers with suitable locations and models. Simultaneously, the marketer's mobile smart terminal APP receives the consumer's test drive request information and other personal information, location information, etc. pushed by the APP. After the marketer confirms the consumer's test drive request, it uses navigation to plan a relevant route based on the obtained consumer's location and other relevant information. The marketer then meets the consumer at the consumer's waiting location in a test drive vehicle. The consumer then boards the vehicle, completes the reservation, and begins the test drive or test ride.

[0048] In order to realize automobile marketing, the technical solution adopted by the present invention is: a car marketing system, the car marketing system includes a car test drive reservation system 2, the car test drive reservation system 2 is provided with a mobile smart terminal of a car buyer, a mobile smart terminal of a marketer, and a stock server, the mobile smart terminal of the car buyer is provided with an APP, the mobile smart terminal of the marketer is provided with an APP, the mobile smart terminal of the car buyer is connected to the server through a network, the mobile smart terminal of the marketer is connected to the server through a network, and the mobile smart terminal of the car buyer is connected to the mobile smart terminal of the marketer through the server; the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer are provided with a positioning function, and the car test drive reservation system 2 APP can obtain the location information of the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer; the reservation test drive system 2 APP is provided with a car buyer end functional module and a marketing end functional module; the car test drive reservation system 2 APP runs on the network connection.

[0049] The consumer-side functional module provides registration and login for the consumer, and provides the location information and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The marketing-side functional module provides registration and login for the marketer, and provides the vehicle information, vehicle location information, and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The app operates on the network connection formed by the consumer's mobile smart terminal, the marketer's mobile smart terminal, and the server. The consumer's mobile smart terminal app obtains the consumer's location information and automatically matches the marketer's test drive vehicle information with a suitable location and model nearby through the app. At the same time, the marketer can receive the consumer's test drive request information and other personal information, location information, etc. pushed by the app. After the marketer confirms the consumer's test drive request, it will plan a relevant route based on the obtained consumer's location information. The marketer's test drive vehicle will meet the consumer at the consumer's waiting location. The consumer then gets in the vehicle, completes the reservation, and begins the test drive or test ride.

[0050] Furthermore, the automobile marketing system is provided with a venue for automobile display, wherein the venue is provided with automobile display. The automobile display can be a display of automobile pictures, a real automobile, and other automobile-related information.

[0051] Furthermore, the automobile marketing system is characterized in that the automobile marketing system is provided with a test drive vehicle distribution area 3, and the test drive vehicle distribution area 3 is provided with vehicles for test driving for car purchasing consumers.

[0052] Example 2: Figure 1 Shown is an automobile marketing system for automobile marketing.

[0053] The automobile marketing system includes: an automobile display area 1, an automobile test drive reservation system 2, and a test drive vehicle distribution area 3. In this embodiment, the automobile display method for displaying automobiles to car-buying consumers is to configure automobile advertising display information on the mobile smart terminal APP, such as a method of displaying automobile pictures. Specifically, the automobile display is provided with automobile pictures for display, and the automobile pictures for display are configured on the advertising position of the advertising display terminal function module set by the automobile test drive reservation system 2 APP. The location where the advertisement is configured on the smart terminal APP for automobile display in this embodiment is the automobile display area 1. It should be pointed out that this division is only for the convenience of explanation and is not used to limit the automobile display area 1.

[0054] In the present invention, the test drive vehicle distribution area 3 specifically refers to the area where vehicles that may be reserved by car buyers are distributed. Because the operational functions and locations of these vehicles are uncertain before they are reserved by car buyers in this distribution area, the test drive vehicle distribution area 3 is a distribution area formed by many vehicles that may be reserved for test drives, and the locations of these vehicles are uncertain and random. The area covered by these vehicles is the test drive vehicle distribution area 3 in the present invention. It should be noted that this division is only for the convenience of explanation and is not intended to limit the test drive vehicle distribution area 3.

[0055] The car test drive reservation system 2 consists of a software app and a physical system architecture. The app is installed on mobile smart terminals and comprises functional modules such as a consumer side, a marketing side, an advertising display side, and a backend management side. The app is developed using the Linux-based development environment, which uses the Linux operating system, the Nginx server, the MySQL database, and the PHP scripting language as the primary programming language.

[0056] This car test drive reservation system 2 APP adopts a layered architecture, which is mainly divided into three parts: front-end, business logic, and database. The front-end is where the system interacts with the user. This system uses HTML, CSS, and JQuery languages, and implements interface functions such as user information query and information management; the business logic is the interaction between the system interface and the system logic, and the server side uses PHP to implement data export and data transmission; database operations are responsible for the addition and deletion of information in each functional module of the APP, information query, editing and modification of advertising information, modification of user management information, etc.

[0057] The physical structure of the car test drive reservation system 2 includes: a mobile smart terminal of a car buyer and a mobile smart terminal of a marketer, the mobile smart terminal of the car buyer is provided with an APP, and the mobile smart terminal of the marketer is provided with an APP. The reservation test drive system 2 also includes a server, the mobile smart terminal of the car buyer is connected to the server for communication, and the mobile smart terminal of the marketer is connected to the server for communication, and the mobile smart terminal of the car buyer is connected to the marketer's smart terminal through mobile interactive communication with the server.

[0058] To locate the test drive vehicle location of both the consumer and the marketer, GPS positioning is enabled on both the consumer's and the marketer's mobile smart terminals before using the test drive reservation system 2. The app in the test drive reservation system 2 automatically retrieves the location information of both the consumer's and the marketer's mobile smart terminals. Specifically, the consumer's mobile smart terminal app retrieves the consumer's location information and automatically matches the test drive vehicle with a suitable vehicle model and location nearby. The test drive vehicle's location information is provided by the marketer's mobile smart terminal location information. Simultaneously, the marketer receives the consumer's test drive request information and other personal information, such as location information, pushed by the test drive reservation system 2 app. After confirming the test drive request, the marketer uses navigation to plan a route based on the retrieved location information. Finally, the marketer's vehicle meets the consumer at the consumer's waiting location. The consumer boards the vehicle, completing the reservation and beginning the subsequent test drive or test ride.

[0059] The Car Test Drive Reservation System 2 software consists of a consumer-side module, a marketing-side module, an advertising display module, and a backend management module. The consumer-side module provides registration and login for consumers, and provides vehicle information, location information, personnel information, demand information, and other relevant information required for test drive reservations. The marketing-side module provides registration and login for marketers, and provides the consumer's personal information, location information, demand information, and other relevant information required for test drive reservations. The advertising display module configures and displays car display advertising information and images according to predefined rules on the homepage of the Car Test Drive Reservation System 2 app, primarily for front-end users. The backend management module primarily handles information management, primarily handling consumer information and information management, as well as marketing-side vehicle and personnel information management. This includes information viewing, entry, modification, querying, and deletion, and writing to the server.

[0060] Using the developed APP software, the APP software operates over a network connection. Requests from the front-end, after passing through the server, are forwarded to the corresponding PHP interface. PHP performs business logic processing, reads and writes to the database, and transmits fields and data to the front-end, which ultimately renders a user interface. Specifically, the consumer's mobile smart terminal APP obtains the consumer's location information and automatically matches test drive information of nearby marketers with suitable locations and models. Simultaneously, the marketer's mobile smart terminal APP receives the consumer's test drive request information and other personal information, location information, etc. pushed by the APP. After the marketer confirms the consumer's test drive request, it uses navigation to plan a relevant route based on the obtained consumer's location and other relevant information. The marketer then meets the consumer at the consumer's waiting location in a test drive vehicle. The consumer then boards the vehicle, completes the reservation, and begins the test drive or test ride.

[0061] In order to realize automobile marketing, the technical solution adopted by the present invention is: a car marketing system, the car marketing system includes a car test drive reservation system 2, the car test drive reservation system 2 is provided with a mobile smart terminal of a car buyer, a mobile smart terminal of a marketer, and a server, the mobile smart terminal of the car buyer is provided with an APP, the mobile smart terminal of the marketer is provided with an APP, the mobile smart terminal of the car buyer is connected to the server through a network, the mobile smart terminal of the marketer is connected to the server through a network, and the mobile smart terminal of the car buyer is connected to the mobile smart terminal of the marketer through the server; the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer are provided with a positioning function, the car test drive reservation system 2 APP can obtain the location information of the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer; the reservation test drive system 2 APP is provided with a car buyer end functional module and a marketing end functional module; the car test drive reservation system 2 APP runs on the network connection.

[0062] The consumer-side functional module provides registration and login for the consumer, and provides location information and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The marketing-side functional module provides registration and login for the marketer, and provides vehicle information, vehicle location information, and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The app operates on the network connection formed by the consumer's mobile smart terminal, the marketer's mobile smart terminal, and the server. The consumer's mobile smart terminal app obtains the consumer's location information and automatically matches the marketer's test drive vehicle information with a suitable location and model nearby through the app. At the same time, the marketer can receive the consumer's test drive request information and other personal information, location information, etc. pushed by the app. After the marketer confirms the consumer's test drive request, it will plan a relevant route based on the obtained consumer's location information. The marketer's test drive vehicle will meet the consumer at the consumer's waiting location. The consumer then gets in the vehicle, completes the reservation, and begins the test drive or test ride.

[0063] Furthermore, the APP of the car test drive reservation system 2 is provided with a car advertisement display terminal functional module. The car display can be a car picture display, a car text information display, a car video display and other related car information display.

[0064] Furthermore, the automobile marketing system is characterized in that the automobile marketing system is provided with a test drive vehicle distribution area 3, and the test drive vehicle distribution area 3 is provided with vehicles for test driving for car purchasing consumers.

[0065] An automobile marketing method using the automobile marketing system, which uses the automobile advertising display terminal function module provided in the APP of the automobile test drive reservation system 2 to implement automobile display for automobile buyers, is characterized by comprising the following steps:

[0066] Step 1: Based on the car advertisement display terminal functional module of the car test drive reservation system software 2 APP, the car information is disseminated to the car buyers by displaying car advertisements to the car buyers, and the car buyers see the car advertisement information;

[0067] Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and the APP automatically matches the test drive vehicle distribution area with nearby suitable locations and models available for test drive; the car buyer makes an appointment with the marketer through the APP;

[0068] Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car buyer end functional module of the APP of the car test drive reservation system 2. After the marketing end functional module confirms the test drive request of the car buyer end functional module, the marketer will plan the relevant route through navigation based on the obtained information such as the location of the car buyer, and the marketer's vehicle will meet the car buyer at the waiting location of the car buyer. The car buyer gets in the car, completes the reservation, and starts the test drive or test ride.

[0069] Step 4: The car buyer completes the test drive or test ride experience.

[0070] Furthermore, the location of the vehicle reserved by the car purchasing consumer for the test drive in the test drive vehicle distribution area 3 is random, and the car purchasing consumer's request for the test drive is realized through the APP of the car test drive reservation system 2. The car purchasing consumer obtains the car purchasing consumer's location information and other relevant information through the car purchasing consumer's mobile smart terminal APP, and automatically matches the nearby suitable location and suitable model of the test drive vehicle through the APP of the car test drive reservation system 2.

[0071] The test drive car booked by the car purchasing consumer can be a vehicle that is currently being rented out.

[0072] Furthermore, the car reserved by the car purchasing consumer for a test drive may be in various operational function states, and the car reserved by the car purchasing consumer for a test drive has no fixed operational function.

[0073] Furthermore, in the steps, the car-buying consumer makes an appointment for a test drive with the marketer through the APP of the car test drive appointment system 2, and the car-buying consumer gets on the car for a test drive or a test ride. The test drive process is provided with a promotion system, which completes the promotion link of the marketing end for the car-buying consumer during the car test drive or test ride process.

[0074] Furthermore, in the steps, after the car purchasing consumer views the car display information, the vehicle feature information for which the car purchasing consumer reserves a test drive through the APP of the car test drive reservation system 2 is related to the vehicle feature information displayed to the car purchasing consumer.

[0075] Example 3: Figure 1 Shown is an automobile marketing system for automobile marketing.

[0076] The automobile marketing system includes: a car display area 1, a car test drive reservation system 2, and a test drive vehicle distribution area 3. In this embodiment, the cars displayed to car buyers are displayed as pictures of cars. These pictures are located in a venue designated for car displays and are displayed to car buyers. The car display venue can be located in a shopping mall or other area. The car display venue in this embodiment is car display area 1. It should be noted that this division is for illustrative purposes only and is not intended to limit the car display area 1.

[0077] In the present invention, the test drive vehicle distribution area 3 specifically refers to the area where vehicles potentially reserved by car buyers are distributed. Because the operational functions and locations of these vehicles are uncertain before they are reserved by car buyers in this distribution area, the test drive vehicle distribution area 3 is formed by many potentially reserved test drive vehicles, whose locations are uncertain and random. The area covered by these vehicles is the test drive vehicle distribution area 3 in the present invention. It should be noted that this division is for illustrative purposes only and is not intended to limit the test drive vehicle distribution area 3.

[0078] The car test drive reservation system 2 consists of a software app and a physical system architecture. The app is installed on mobile smart terminals and comprises functional modules such as the consumer side, marketing side, advertising display side, and backend management side. The app is developed based on the Linux Open Platform Manager (LNMP) development environment, which uses a Linux operating system, an Nginx server, a MySQL database, and the PHP scripting language as the primary programming language. The app utilizes a layered architecture, primarily divided into three parts: the front-end, business logic, and database. The front-end is where the system interacts with users, using HTML, CSS, and jQuery to implement user information query and management interface functions. The business logic is where the system interface interacts with the system logic, and the server uses PHP for data export and transmission. The database handles operations such as adding and deleting information, querying information, editing and modifying advertising placement information, and modifying user management information within the app's various functional modules.

[0079] The physical structure of the car test drive reservation system 2 includes: a mobile smart terminal for car buyers and a mobile smart terminal for marketing, the mobile smart terminal for car buyers is provided with an APP, and the mobile smart terminal for marketing is provided with an APP. The reservation test drive system 2 also includes a server, the mobile smart terminal for car buyers is connected to the server for communication, and the mobile smart terminal for marketing is connected to the server for communication, and the mobile smart terminal for car buyers is connected to the server for mobile interactive communication with the smart terminal for marketing through the server.

[0080] To locate the test drive vehicle location of both the consumer and the marketer, GPS positioning is enabled on both the consumer's and the marketer's mobile smart terminals before using the test drive reservation system 2. The app in the test drive reservation system 2 automatically retrieves the location information of both the consumer's and the marketer's mobile smart terminals. Specifically, the consumer's mobile smart terminal app retrieves the consumer's location information and automatically matches the test drive vehicle with a suitable vehicle model and location nearby. The test drive vehicle's location information is provided by the marketer's mobile smart terminal location information. Simultaneously, the marketer receives the consumer's test drive request information and other personal information, such as location information, pushed by the test drive reservation system 2 app. After confirming the test drive request, the marketer uses navigation to plan a route based on the retrieved location information. Finally, the marketer's vehicle meets the consumer at the consumer's waiting location. The consumer boards the vehicle, completing the reservation and beginning the subsequent test drive or test ride.

[0081] The Car Test Drive Reservation System 2 software consists of a consumer-side functional module, a marketing-side functional module, an advertising display-side functional module, and a backend management-side functional module. The consumer-side functional module provides registration and login for consumers, and provides vehicle information, vehicle location information, personnel information, demand information, and other relevant information required for test drive reservations. The marketing-side functional module provides registration and login, and provides the consumer's personal information, location information, demand information, and other relevant information required for test drive reservations. The advertising display-side functional module configures and displays car display advertising information and images according to predefined rules on the homepage of the Car Test Drive Reservation System 2 app, primarily for front-end user push. The backend management-side functional module primarily handles information management, primarily handling consumer information and information management, as well as marketing-side vehicle and personnel information management. This includes information viewing, entry, modification, querying, and deletion, and writing to the server.

[0082] Using the developed APP software, the APP software operates over a network connection. Requests from the front-end, after passing through the server, are forwarded to the corresponding PHP interface. PHP performs business logic processing, reads and writes to the database, and transmits fields and data to the front-end, which ultimately renders a user interface. Specifically, the consumer's mobile smart terminal APP obtains the consumer's location information and automatically matches test drive information of nearby marketers with suitable locations and models. Simultaneously, the marketer's mobile smart terminal APP receives the consumer's test drive request information and other personal information, location information, etc. pushed by the APP. After the marketer confirms the consumer's test drive request, it uses navigation to plan a relevant route based on the obtained consumer's location and other relevant information. The marketer then meets the consumer at the consumer's waiting location in a test drive vehicle. The consumer then boards the vehicle, completes the reservation, and begins the test drive or test ride.

[0083] In order to realize automobile marketing, the technical solution adopted by the present invention is: an automobile marketing system, the automobile marketing system includes a car test drive reservation system 2, the car test drive reservation system 2 is provided with a mobile smart terminal of a car buyer, a mobile smart terminal of a marketer, and a server, the mobile smart terminal of the car buyer is provided with an APP, the mobile smart terminal of the marketer is provided with an APP, the mobile smart terminal of the car buyer is connected to the server through a network, the mobile smart terminal of the marketer is connected to the server through a network, and the mobile smart terminal of the car buyer is connected to the mobile smart terminal of the marketer through the server; the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer are provided with a positioning function, the APP of the car test drive reservation system 2 can obtain the location information of the mobile smart terminal of the car buyer and the mobile smart terminal of the marketer; the APP of the reservation test drive system 2 is provided with a functional module on the car buyer side and a functional module on the marketing side; the APP of the car test drive reservation system 2 runs on the network connection.

[0084] The consumer-side functional module provides registration and login for the consumer, and provides location information and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The marketing-side functional module provides registration and login for the marketer, and provides vehicle information, vehicle location information, and other relevant information required by the car test drive reservation system 2 app for test drive reservations. The app operates on the network connection formed by the consumer's mobile smart terminal, the marketer's mobile smart terminal, and the server. The consumer's mobile smart terminal app obtains the consumer's location information and automatically matches the marketer's test drive vehicle information with a suitable location and model nearby through the app. At the same time, the marketer can receive the consumer's test drive request information and other personal information, location information, etc. pushed by the app. After the marketer confirms the consumer's test drive request, it will plan a relevant route based on the obtained consumer's location information. The marketer's test drive vehicle will meet the consumer at the consumer's waiting location. The consumer then gets in the vehicle, completes the reservation, and begins the test drive or test ride.

[0085] Furthermore, the automobile marketing system is provided with a venue for automobile display, wherein the venue is provided with automobile display. The automobile display can be a display of automobile pictures, a real automobile, and other automobile-related information.

[0086] Furthermore, the automobile marketing system is characterized in that the automobile marketing system is provided with a test drive vehicle distribution area 3, and the test drive vehicle distribution area 3 is provided with vehicles for test driving for car purchasing consumers.

[0087] An automobile marketing method using the automobile marketing system, using a venue for automobile display provided by the automobile marketing system, implementing automobile display for automobile buyers at the venue, wherein the automobile display uses automobile pictures. The automobile marketing method using the automobile marketing system is characterized by comprising the following steps:

[0088] Step 1: The automobile marketing system is provided with a venue for automobile display, in which automobile information is displayed to automobile buyers, and the automobile information is disseminated to the automobile buyers, so that the automobile buyers can see the automobile display information;

[0089] Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and the APP automatically matches the test drive vehicle distribution area with nearby suitable locations and models available for test drive; the car buyer makes an appointment with the marketer through the APP;

[0090] Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car purchasing consumer function module of the APP of the car test drive reservation system 2. After the marketer-side function module confirms the test drive request of the car purchasing consumer-side function module, the marketer will plan the relevant route through navigation based on the obtained information such as the location of the car purchasing consumer, and the marketer's vehicle will meet the car purchasing consumer at the waiting location of the car purchasing consumer. The car purchasing consumer gets in the car, completes the reservation, and starts the test drive or test ride.

[0091] Step 4: Car buyers complete a test drive or test ride

[0092] Furthermore, the location of the vehicle reserved by the car purchasing consumer for the test drive in the test drive vehicle distribution area 3 is random, and the car purchasing consumer's request for the test drive is realized through the APP of the car test drive reservation system 2. The car purchasing consumer obtains the car purchasing consumer's location information and other relevant information through the car purchasing consumer's mobile smart terminal APP, and automatically matches the nearby vehicle with suitable location and model available for test drive through the APP of the car test drive reservation system 2.

[0093] The test drive car booked by the car buyer can be a rental vehicle currently in rental operation.

[0094] Furthermore, the car reserved by the car purchasing consumer for a test drive may be in various operational function states, and the car reserved by the car purchasing consumer for a test drive has no fixed operational function.

[0095] Furthermore, in the steps, the car-buying consumer makes an appointment for a test drive with the marketer through the APP of the car test drive appointment system 2, and the car-buying consumer gets on the car for a test drive or a test ride. The test drive process is provided with a promotion system, which completes the promotion link of the marketing end for the car-buying consumer during the car test drive or test ride process.

[0096] Furthermore, in the steps, after the car purchasing consumer views the car display information, the vehicle feature information for which the car purchasing consumer reserves a test drive through the APP of the car test drive reservation system 2 is related to the vehicle feature information displayed to the car purchasing consumer.

[0097] In the above embodiment, it should be pointed out that the car-buying consumer refers to a potential demander who hopes to purchase a vehicle from the marketer or merchant, or a group of people who intend to purchase a vehicle, and in this article refers to a party who intends to purchase or test drive a vehicle.

[0098] In the above embodiments, it should be noted that the marketer refers to the party that markets automobiles. In automobile marketing, the marketer provides vehicle test drive services, test drives, and sales to consumers. The test drive vehicles are provided by the marketer, which includes but is not limited to automobile marketing companies, individuals who sell automobiles part-time, individuals who specialize in automobile sales, and other business entities or units whose purpose is to sell automobiles. The automobile marketer provides test drive services to consumers, including but not limited to the provision of test drive vehicles, test drive guidance, and marketing services. The vehicles used for scheduled test drives can be either non-autonomous or autonomous vehicles.

[0099] In the above embodiment, it should be noted that the various functional modules of the Car Test Drive Reservation System 2 app specifically refer to the functions and effects that the app software can achieve during operation. Different modules have different functions and effects within the software, and these modules are referred to as functional modules. The configuration of the functional modules of the Car Test Drive Reservation System 2 app does not limit the automobile marketing system. The functional modules of the Car Test Drive Reservation System 2 app include but are not limited to the consumer-side functional module, the marketing-side functional module, the advertising display-side functional module, the backend management module, and other application modules.

[0100] In the above embodiment, it should be pointed out that the car advertising information pushed by the APP advertising display terminal function module of the car test drive reservation system 2 to users such as car buyers can be car picture information, car video information, car text information, or other information that can show the performance, appearance, characteristics, etc. of the car.

[0101] In the above embodiment, it should be pointed out that the car information displayed at the venue for car display includes but is not limited to physical car display, car picture display, and other car information display such as text information, video information, etc.

[0102] In the above embodiment, it should be noted that the car purchaser makes a test drive reservation through the car test drive reservation system 2. After the car purchaser successfully makes the reservation through the car test drive reservation system 2, the car purchaser can either take a test drive or a test ride after getting in the car. Both a test drive and a test ride are processes that allow the car purchaser to experience the experience of a car after viewing the car display. It should also be noted that the test drive experience of the car purchaser is an important step in automobile marketing, a face-to-face marketing link that serves automobile sales, and a link in completing automobile transactions.

[0103] In the above embodiments, it should be noted that the mobile smart terminal supports various applications, such as drawing applications, word processing applications, web browsing applications, and instant messaging applications. The mobile smart terminal devices include various currently used mobile devices, such as smartphones, as well as newly developed devices with mobile smart terminal functions. In the above embodiments, the mobile smart terminal generally refers to a smartphone.

[0104] In the above embodiment, it should be noted that the location of the mobile smart terminal refers to the longitude and latitude of the mobile smart terminal, and the longitude and latitude information can be obtained through the global positioning system (GPS) of the mobile smart terminal or other positioning systems. The mobile smart terminal has a built-in APP.

[0105] In the above embodiments, it should be pointed out that a person skilled in the art can understand that all or part of the steps in the various methods of the above embodiments can be completed by instructing the relevant hardware through a program, and the program is stored in a computer-readable storage medium. The memory may include a read-only memory, a random access memory, a disk, an optical disk, etc.

[0106] In the above embodiment, it should be noted that after the car buyer views the car display information, the vehicle feature information that the car buyer reserves for a test drive through the car test drive reservation system 2 is related to the vehicle feature information displayed to the car buyer, and the vehicle feature information includes but is not limited to the car brand, model, manufacturer, vehicle appearance, vehicle structure, etc. It should be noted that after the car buyer views the car display of a certain brand, model, and manufacturer, because the car buyer is attracted by the vehicle feature information, such as the vehicle brand, model, manufacturer, and certain features of the vehicle, such as the appearance, color, structure, or other relevant vehicle feature information, the vehicle model, brand, manufacturer, appearance, structure, and other relevant vehicle feature information that the car buyer reserves for a test drive through the car test drive reservation system 2 will be related to the vehicle brand, model, manufacturer, appearance, structure, and other relevant vehicle feature information displayed to the car buyer.

[0107] In the above embodiment, it should be pointed out that the test drive process of the car-buying consumer is provided with a promotion system, and the promotion system completes the marketing behavior of the car marketer in the promotion link of the car facing the car-buying consumer during the test drive process after the car-buying consumer gets on the car. It should be pointed out that the marketing behavior of the promotion link occurs during the test drive process after the car-buying consumer gets on the car, and the marketer implements face-to-face marketing to the car-buying consumer during the test drive process. Here, the face-to-face marketing content implemented to the car-buying consumer during the test drive process is related to the vehicle that the car-buying consumer is test-driving and the vehicle feature information. For example, the promotion introduction and promotion communication content of the marketing behavior in the promotion link are related to or the same as the vehicle feature information such as the brand or model of the vehicle that the car-buying consumer is test-driving. The purpose of this is: as mentioned above, after watching the car display information, the car-buying consumer has the need to buy a car and test drive, and thus makes an appointment for a test drive through the APP of the test drive reservation system 2. The purpose of the car-buying consumer's test drive is to experience Therefore, when marketers implement marketing activities towards car-buying consumers, the promotional introduction and promotional communication content of the marketing activities will be related to or the same as the vehicle feature information such as the brand or model of the vehicle that the car-buying consumers are test-driving; at the same time, the face-to-face marketing activities implemented towards the said car-buying consumers during the test drive process can be completed by the promotion system set up by the said marketers. The said promotion system includes but is not limited to introductions and promotions to car-buying consumers in the form of pictures, introductions and promotions to car-buying consumers in the form of videos or voices, and other forms of promotions. The said promotion system can also be set in a suitable location in the vehicle or in the mobile phone of the car-buying consumer's mobile smart terminal in the form of software.

[0108] In the above embodiment, it should be noted that the car reserved for a test drive by the car purchaser can be in various operating modes, and the car used for the test drive does not have a fixed operating function. The aforementioned car used for the test drive does not have a fixed operating function. The operating function refers to the fact that the car used for the test drive can be in various operating modes at the time of the test drive reservation by the car purchaser, such as being leased, online taxi-hailing, rented, idle, or sold as a used vehicle by a private individual. In other words, when the car purchaser needs a test drive, the test drive reservation system 2 can be used to reserve a car in various operating modes to complete the test drive reservation process. For example, a rental car can be reserved for a test drive, or a rental car, an idle vehicle, or a used vehicle sold as a used vehicle by a private individual. These vehicles are in various operating states before being reserved by the car purchaser, such as being leased, or being used for other business or non-business activities. In this way, the car purchaser can obtain reserved vehicles in a wider range through the reservation software, thereby enhancing the flexibility and maneuverability of test drive reservations. At the same time, car buyers can choose to test drive vehicles in random areas and different scenarios and make appointments for test drives. The scenario here mainly refers to the specific environment in which the car buyer sees their favorite car model, such as outdoor advertising, car displays, and vehicle display information. In general direct sales marketing of automobiles in shopping malls, the car used for test drives is generally placed in a fixed location by the merchant and is generally used only for test drives. After the test drive, the test drive vehicle is driven back to the fixed location and is generally not used for other commercial operations. The operational function is limited to test drives.

[0109] In the above embodiment, it should be noted that the automobile marketing system includes an automobile display area 1, an automobile test drive reservation system 2, and a test drive vehicle distribution area 3. This division is for the convenience of explanation only and is not intended to limit the automobile marketing system. The automobile display area 1 refers to the area where the automobile marketing system displays automobile information, automobile pictures, etc. to automobile buyers. The automobile display area 1 facing automobile buyers can be a specific automobile display venue, such as an automobile showroom that displays actual automobiles to automobile buyers, or it can be a location where automobile pictures and automobile information are displayed to automobile buyers on computer terminals such as the Internet, smart terminals, etc., or it can be an area or location where automobile display information or dissemination information of a certain scene is seen by automobile buyers, such as an automobile exhibition scene venue for automobile promotion activities for automobile buyers, an exhibition hall automobile show venue for automobile buyers, or automobile advertising pictures for automobile buyers. The test drive vehicle distribution area 3 refers to the area formed by the vehicles reserved by car buyers through the car test drive reservation system 2, which are distributed in different locations. Before being reserved by car buyers, these vehicles were individually operated and distributed in different locations. The distribution area formed by the operation of these vehicles is collectively referred to as the test drive vehicle distribution area 3. The distribution positions of the test drive vehicles in the test drive vehicle distribution area 3 are random. Specifically, before the car buyers reserve the vehicles, these vehicles are engaged in operational activities or other activities in the said area. The said operational activities include commercial operational activities and non-commercial operational activities. There is no size limit for this area. For example, when car buyers have a test drive demand, different car buyers need to reserve vehicles within the test drive vehicle distribution area 3 through the car test drive reservation system 2 APP software. Since the test drive vehicles reserved by the car purchaser are randomly located in the test drive vehicle distribution area 3, the test drive reservation request by the car purchaser needs to be implemented through the app of the car test drive reservation system 2. The car purchaser obtains the car purchaser's location information and other related information through the car purchaser's mobile smart terminal app, and automatically matches the marketing-end test drive vehicle information of a suitable location and model nearby through the app of the car test drive reservation system 2. Currently, the test drive vehicles used in shopping mall car marketing are generally placed in a fixed location. During the test drive, the vehicle leaves this location and is driven back to this location after the test drive is completed. This location is mainly used to store test drive vehicles.

[0110] In the above embodiment, it should be noted that in the test drive vehicle distribution area 3 of the automobile marketing system, the test drive vehicles are from different purposes and markets and have different operating functions before being booked by the car purchasing consumers. These vehicles include vehicles that the car purchasing consumers have booked for test drives in the taxi rental market through the automobile test drive booking system 2, and can also be vehicles that the car purchasing consumers have booked for test drives in other vehicle operation markets through the automobile test drive booking system 2. The vehicles include vehicles for rental purposes, idle personal vehicles, personal sales vehicles, personal used car sales vehicles, etc. In this way, individuals and small automobile marketing units or organizations can use test drives to achieve marketing; it can be seen that based on the present invention, individuals engaged in automobile sales and small-scale automobile sales units can use car test drives to market automobiles. At present, in the direct sales automobile sales model of shopping mall marketing, the appointment of test drives in the direct sales automobile marketing model is generally as follows: after the car purchasing consumer has learned about a certain brand and model, when the consumer has a purchase demand, the car purchasing consumer submits a test drive demand to the car selling merchant or enterprise and forms a test drive appointment. After the appointment is made, the car selling merchant will provide the car purchasing consumer with a test drive service. The cars used for test drives here are generally placed in a fixed location by the car sellers or companies. This location is specifically used to place test drive cars. This marketing model is suitable for car sales companies of a certain scale.

[0111] In the above embodiment, it should be pointed out that in the test drive vehicle distribution area 3 of the automobile marketing system, the vehicles used for test drives include vehicles provided by car sellers or companies to car buyers specifically for test drives. The vehicles provided by car sellers or companies to car buyers specifically for test drives are placed in the test drive vehicle distribution area 3 for test drives. These vehicles are mainly used for test drives in the test drive vehicle distribution area 3 when car buyers request a test drive, and the positions of these vehicles in the test drive vehicle distribution area 3 are random. At the same time, it should be pointed out that in order to improve the economic efficiency of vehicle use, when idle, these vehicles specially used for test drives can also be used for other commercial operations such as rental, etc. In this way, the utilization efficiency of vehicles of car sellers and enterprises can be improved, and the car test drive reservation system 2 can be used conveniently and flexibly to provide test drives for car buyers. For example: the vehicles for test drives that can be reserved through the car test drive reservation system 2 can be vehicles that car sellers or enterprises specifically use for test drive reservations for car buyers, or they can be vehicles provided by car sellers or enterprises to other car operation markets. These vehicles can be used for test drives for car buyers, and can also be used for various operational functions of other operations such as rental, etc. The location distribution of these vehicles in the test drive vehicle distribution area 3 is random, flexible and convenient. Since the geographical locations of the above-mentioned test drive vehicles in the test drive vehicle distribution area 3 are random, the test drive reservation request of the car purchasing consumer needs to be implemented through the APP of the car test drive reservation system 2. The car purchasing consumer obtains the car purchasing consumer's location information and other relevant information through the car purchasing consumer's mobile smart terminal APP, and automatically matches the marketing-end test drive vehicle information of suitable locations and models nearby through the APP of the car test drive reservation system.

[0112] In the above embodiment, it should be pointed out that after the car purchasing consumer makes an appointment for a test drive and completes the test drive, in order to increase the enthusiasm of the test drive vehicle driver or the test drive vehicle operator for the test drive service, the car selling company or merchant will give the test drive vehicle operator or driver a certain percentage of rewards after the test drive vehicle completes the test drive for the car purchasing consumer. The rewards include paying a certain fee, prizes, etc.

[0113] In the above embodiments, it should be pointed out that the test drive reservation described in the present invention refers to the car purchasing consumer making an appointment in advance to test drive the vehicle through communication methods. It should be pointed out here that the communication methods for the car purchasing consumer to make an appointment for a test drive include but are not limited to the car purchasing consumer making an appointment for a test drive through the Internet.

[0114] It should be noted that in order to standardize the test drive standards for car buyers, the test drive mileage and test drive duration of the car buyers are set before the test drive. Of course, the test drive route can also be selected and planned before the test drive.

[0115] The above description is based on the preferred embodiment of the present invention and is not intended to limit the scope of the present invention. Various modifications may be made to the above embodiment of the present invention. In other words, any simple and equivalent modifications made in accordance with the claims and the description of the present application fall within the scope of protection of the claims of the present invention. Technical contents not fully described in this invention are common knowledge to those skilled in the art.

Claims

1. An automobile marketing system, characterized in that: The automobile marketing system includes a automobile test drive reservation system, which is equipped with a mobile smart terminal for car buyers, a mobile smart terminal for marketers, and a server. The mobile smart terminal for car buyers is equipped with an APP, and the mobile smart terminal for marketers is equipped with an APP. The mobile smart terminal for car buyers is connected to the server through a network, and the mobile smart terminal for marketers is connected to the server through a network. The mobile smart terminal for car buyers is connected to the mobile smart terminal for marketers through a server; the mobile smart terminal for car buyers and the mobile smart terminal for marketers are equipped with positioning functions, and the automobile test drive reservation system APP can obtain the location information of the mobile smart terminal for car buyers and the mobile smart terminal for marketers; the automobile test drive reservation system APP is equipped with a functional module for car buyers and a functional module for marketing; the automobile test drive reservation system APP runs on the network connection.

2. The automobile marketing system according to claim 1, characterized in that: The APP of the car test drive reservation system is provided with a car advertising display terminal functional module.

3. The automobile marketing system according to claim 1, characterized in that: The automobile marketing system is provided with a venue for automobile display, and the venue is provided with automobile display.

4. The automobile marketing system according to claim 2, characterized in that: The automobile marketing system is provided with a test drive vehicle distribution area, in which vehicles for test drives for car buyers are provided.

5. The automobile marketing system according to claim 3, characterized in that: The automobile marketing system is provided with a test drive vehicle distribution area, in which vehicles for test drives for car buyers are provided.

6. An automobile marketing method using the automobile marketing system according to claim 4, characterized in that: The following steps are involved: Step 1: Based on the car advertisement display function module of the car test drive reservation system software APP, the car information is disseminated to the car buyers by displaying car advertisements to the car buyers, and the car buyers see the car advertisement information; Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and automatically matches the test drive vehicle distribution area with a suitable location and model nearby through the APP; The car buyer makes an appointment for a test drive with the marketer through the APP; Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car buyer end functional module of the APP of the car test drive reservation system. After the marketing end functional module confirms the test drive request of the car buyer end functional module, the marketer will plan the relevant route through navigation based on the obtained information such as the location of the car buyer, and the marketer's test drive vehicle will meet the car buyer at the waiting location of the car buyer. The car buyer gets in the car, completes the reservation, and starts the test drive or test ride. Step 4: The car buyer completes the test drive or test ride experience.

7. An automobile marketing method using the automobile marketing system according to claim 5, characterized in that: The following steps are involved: Step 1: The automobile marketing system is provided with a venue for automobile display, in which automobile information is displayed to automobile buyers, and the automobile information is disseminated to the automobile buyers, so that the automobile buyers can see the automobile display information; Step 2: After viewing the car display information, the car buyer forms a desire to purchase and test drive the car; the car buyer obtains the car buyer's location information and other relevant information through the car buyer's mobile smart terminal APP, and the APP automatically matches the test drive vehicle distribution area with a suitable location and model nearby. The car buyer makes an appointment with the marketer for the test drive through the APP; Step 3: The marketer receives the test drive request information and other personal information, location information, etc. pushed by the car-buying consumer-side functional module of the APP of the test drive reservation system. After the marketing-side functional module confirms the test drive request of the car-buying consumer-side functional module, the marketer will plan the relevant route through navigation based on the obtained information such as the car-buying consumer's location, and the marketer's test drive vehicle will meet the car-buying consumer at the waiting location of the car-buying consumer. The car-buying consumer gets in the vehicle, completes the reservation, and starts the test drive or test ride. Step 4: The car buyer completes the test drive or test ride experience.

8. An automobile marketing method according to claim 6 or 7, characterized in that: The vehicles reserved for test drives by the car purchasing consumers are randomly distributed in the locations of the test drive vehicles. The car purchasing consumers' request for test drives must be implemented through the APP of the test drive reservation system. The car purchasing consumers obtain the relevant information such as the location information of the car purchasing consumers through the APP of the car purchasing consumers' mobile smart terminal, and automatically match the vehicles available for test drives with suitable locations and models through the APP.

9. The automobile marketing method according to claim 6 or 7, characterized in that: The vehicle reserved by the car purchasing consumer for a test drive may be in various operating functions when the test drive is reserved. The vehicle reserved by the car purchasing consumer for a test drive has no fixed operating function.

10. An automobile marketing method according to claim 6 or 7, characterized in that: In step three, the car-buying consumer gets in the car and starts a test drive. During the test drive of the car-buying consumer, a promotional link is provided for the car-buying consumer. The promotional link is provided with a promotional system. The marketing content of the promotional system of the promotional link is related to the characteristic information of the vehicle tested by the car-buying consumer.

11. The automobile marketing method according to claim 6 or 7, characterized in that: In the above steps, after the car purchasing consumer views the car display information, the vehicle feature information that the car purchasing consumer reserves for a test drive through the APP of the test drive reservation system is related to the vehicle feature information displayed to the car purchasing consumer.

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