Social interaction method and device, computer equipment, readable storage medium and program product

Abstract

The invention relates to a social interaction method and device, computer equipment, a readable storage medium and a program product. The method comprises the steps that a transaction result page is displayed in response to a transaction operation for a target commodity, and the transaction result page comprises a reply information block; the reply information block is triggered and displayed based on a first interaction operation for the target evaluation of the target commodity; therefore, after the transaction is completed, direct interaction with the target evaluation for guiding the transaction can be carried out so as to improve the enthusiasm of the user to publish the high-quality evaluation. And displaying the target evaluation in response to the trigger operation for the reply information block so as to reply for the target evaluation. Therefore, the interaction efficiency between the terminal user and the target evaluation release user can be improved, the reply to the target evaluation is directly initiated on the transaction result page, a forward feedback mechanism is formed, the user is guided to release more high-quality evaluations after purchasing the target commodity, and the interactivity between the users is improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of computer application, and in particular, to a social interaction method and device, computer equipment, computer readable storage medium and computer program product. BACKGROUND

[0002] With the development of computer and Internet technology, more and more people can share their lives through Internet platforms.

[0003] In the traditional technology, after a user is interested in a target commodity associated with a target evaluation published by another user and completes a transaction of the target commodity, the user cannot efficiently interact with the user publishing the target evaluation. SUMMARY

[0004] Therefore, it is necessary to provide a social interaction method and device, computer equipment, computer readable storage medium and computer program product capable of improving the interaction efficiency between a user and a target evaluation publishing user.

[0005] In a first aspect, the present application provides a social interaction method, comprising:

[0006] displaying a transaction result page in response to a transaction operation for a target commodity, the transaction result page comprising a reply information block; the reply information block being triggered to be displayed based on a first interaction operation for a target evaluation of the target commodity;

[0007] displaying the target evaluation in response to a trigger operation for the reply information block to reply to the target evaluation.

[0008] In some embodiments, the target evaluation for the target commodity is published on at least one of the following pages:

[0009] an evaluation area of a target account page;

[0010] an evaluation area of a detail page of the target commodity;

[0011] a comment area of a content detail page of a published content related to the target commodity;

[0012] a content area of a content detail page of a published content related to the target commodity.

[0013] In some embodiments, the displaying the target evaluation to reply to the target evaluation comprises:

[0014] Displaying a target page, the target page including the target evaluation; the target page including at least one of: an evaluation area on the target account's account page, an evaluation area on the target product's details page, a comment area on the content details page of published content related to the target product, and a content area on the content details page of published content related to the target product;

[0015] Reply to the target evaluation in the target page in a preset manner.

[0016] In some embodiments, replying to the target evaluation in the target page in a preset manner includes at least one of the following:

[0017] In response to an input operation in a reply box that pops up on the target page, input reply content to the target evaluation;

[0018] In response to a touch operation on a target evaluation display area on the target page, a reply box is displayed, and in response to an input operation on the reply box, a reply content to the target evaluation is input;

[0019] In response to a touch operation on at least one reply content of the target evaluation, a reply box is displayed, and in response to an input operation on the reply box, the reply content to the target evaluation is input.

[0020] In some embodiments, the first interactive operation on the target evaluation of the target product includes at least one of the following:

[0021] In response to a touch operation on the interactive control of the target evaluation, updating a statistical value associated with the interactive control, the statistical value being used to accumulate the number of interactions corresponding to the target evaluation;

[0022] In response to a touch operation on a product information block of the target product associated with the target evaluation, displaying a product details page of the target product;

[0023] In response to a touch operation on the interactive control of the target evaluation, the target product is added to the purchase.

[0024] In some embodiments, in response to a touch operation on an interactive control of the target evaluation, adding the target product to a purchase order includes:

[0025] In response to a touch operation on the interactive control of the target evaluation, a content card containing purchase guidance information is displayed, and in response to a touch operation on the content card, the target product corresponding to the target evaluation is added to a shopping cart or a favorites page.

[0026] In some embodiments, after adding the target commodity corresponding to the target evaluation to a shopping cart or a collection page, the method further comprises:

[0027] displaying a shopping cart page or a collection page, the shopping cart page or the collection page displaying the added target commodity; wherein a display area of the target commodity contains an interactive information block, the interactive information block including source information of the target commodity, the source information including target account information of publishing the target evaluation and / or page information of publishing the target evaluation;

[0028] in response to a touch operation on the interactive information block, switching from the shopping cart page or the collection page to display any one of an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of a target commodity related publishing content, and a content area of a content detail page of a target commodity related publishing content.

[0029] In some embodiments, after responding to the touch operation on the interactive control of the target evaluation, the method further comprises:

[0030] sending an in-site message to a target account publishing the target evaluation, the in-site message containing interactive information related to the target evaluation; the interactive information including account information of interaction and / or interactive content.

[0031] In a second aspect, the present application further provides a social interaction device, the device comprising:

[0032] a display module configured to display a transaction result page in response to a transaction operation on a target commodity, the transaction result page including a reply information block; the reply information block being triggered to be displayed based on a first interaction operation on a target evaluation of the target commodity;

[0033] a processing module configured to display the target evaluation in response to a trigger operation on the reply information block, and reply to the target evaluation.

[0034] In a third aspect, the present application further provides a computer device comprising a memory and a processor, the memory storing a computer program, and the processor implementing the following steps when executing the computer program:

[0035] displaying a transaction result page in response to a transaction operation on a target commodity, the transaction result page including a reply information block; the reply information block being triggered to be displayed based on a first interaction operation on a target evaluation of the target commodity;

[0036] displaying the target evaluation in response to a trigger operation on the reply information block, and replying to the target evaluation.

[0037] In a fourth aspect, the present application also provides a computer readable storage medium, having stored thereon a computer program, which when executed by a processor implements the following steps:

[0038] In response to a transaction operation for a target commodity, a transaction result page is displayed, the transaction result page including a reply information block; the reply information block is triggered to be displayed based on a first interactive operation for a target evaluation of the target commodity;

[0039] In response to a triggering operation for the reply information block, the target evaluation is displayed to reply to the target evaluation.

[0040] In a fifth aspect, the present application also provides a computer program product, including a computer program, which when executed by a processor implements the following steps:

[0041] In response to a transaction operation for a target commodity, a transaction result page is displayed, the transaction result page including a reply information block; the reply information block is triggered to be displayed based on a first interactive operation for a target evaluation of the target commodity;

[0042] In response to a triggering operation for the reply information block, the target evaluation is displayed to reply to the target evaluation.

[0043] The above social interaction method, device, computer equipment, computer readable storage medium and computer program product, by responding to a transaction operation for a target commodity, a transaction result page is displayed, the transaction result page including a reply information block; the reply information block is triggered to be displayed based on a first interactive operation for a target evaluation of the target commodity; so that after completing the transaction, the target evaluation guiding the transaction can be directly interacted, so as to improve the enthusiasm of users to publish high-quality evaluations. By responding to a triggering operation for the reply information block, the target evaluation is displayed to reply to the target evaluation. Thus, the interaction efficiency between the end user and the target evaluation publishing user can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target commodity, and the interactivity between users is improved. BRIEF DESCRIPTION OF DRAWINGS

[0044] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the related art, the following will briefly introduce the drawings needed to be used in the description of the embodiments of the present application or the related art. Obviously, the drawings in the following description only some embodiments of the present application, and for those skilled in the art, other related drawings can also be obtained without creative labor on the basis of these drawings.

[0045] Figure 1 An application environment diagram for a social interaction method in an embodiment;

[0046] Figure 2 A flowchart diagram of a social interaction method in an embodiment;

[0047] Figure 3 An interface diagram of a transaction result page provided by an embodiment of the present application;

[0048] Figure 4 An interface diagram of the transaction result page provided by an embodiment of the present application switching to a target page;

[0049] Figure 5 An interface diagram of the transaction result page provided by an embodiment of the present application switching to a target page;

[0050] Figure 6 An interface diagram of the transaction result page provided by an embodiment of the present application switching to a target page;

[0051] Figure 7 An interface diagram of an account page of a target account provided by an embodiment of the present application;

[0052] Figure 8 An interface diagram of an evaluation area of a detail page of a target product provided by an embodiment of the present application;

[0053] Figure 9 An interface switching diagram of a content detail page of published content related to a target product provided by an embodiment of the present application;

[0054] Figure 10 An interface switching diagram of a social data detail page provided by an embodiment of the present application;

[0055] Figure 11 An interface switching diagram containing a target evaluation provided by an embodiment of the present application;

[0056] Figure 12 An interface diagram of an in-site message provided by an embodiment of the present application;

[0057] Figure 13 An interface switching diagram of an evaluation area of a detail page of a target product provided by an embodiment of the present application;

[0058] Figure 14 An interface diagram of a shopping cart provided by an embodiment of the present application;

[0059] Figure 15 An interface switching diagram of a content area of a content detail page of published content related to a target product provided by an embodiment of the present application;

[0060] Figure 16 Fig. 2 is a schematic diagram of interface switching of a content area of a content detail page of a publishing content related to a target commodity according to an embodiment of the present application;

[0061] Figure 17 Fig. 1 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0062] Figure 18 Fig. 2 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0063] Figure 19 Fig. 3 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0064] Figure 20 Fig. 4 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0065] Figure 21 Fig. 5 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0066] Figure 22 Fig. 6 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0067] Figure 23 Fig. 7 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0068] Figure 24 Fig. 8 is a schematic diagram of an interaction of a social interaction method according to an embodiment of the present application;

[0069] Figure 25 Fig. 9 is a structural block diagram of a social interaction device according to an embodiment of the present application;

[0070] Figure 26 Fig. 10 is an internal structural diagram of a computer device according to an embodiment of the present application. DETAILED DESCRIPTION

[0071] In order to make the objects, technical solutions and advantages of the present application clearer, further detailed description will be given to the present application with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application, and are not used to limit the present application.

[0072] It should be noted that the terms "first", "second", etc. used in the present application can be used to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish the first element from the second element. The terms "include" and "have" and any variations thereof used in the present application are intended to cover non-exclusive inclusion. The term "a plurality of" used in the present application means two or more. The term "and / or" used in the present application means one of the options or any combination of the options.

[0073] With the development of computer and Internet technology, more and more people can share their lives through Internet platforms. However, after completing shopping, the evaluation content of the purchased goods will only stay in the goods evaluation list of the store. Even if the user shares the use experience of the related goods on his own homepage, other users are difficult to quickly find the goods channel mentioned in the sharing content. That is, under the existing goods evaluation system, the supply of high-quality evaluation is insufficient, and the interaction between users is poor.

[0074] Based on this, the embodiments of the present application provide a social interaction method, which can associate the target evaluation for the target goods published on different pages with the goods page of the target goods through a first interaction operation. When the terminal user completes the transaction operation on the target goods, a transaction result page is displayed, and a reply information block is displayed on the transaction result page; in response to a trigger operation on the reply information block, the target evaluation is displayed to reply to the target evaluation. Thus, the interaction efficiency between the terminal user and the user publishing the target evaluation can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target goods, and the interaction between users is improved.

[0075] In order to facilitate understanding of the technical solutions described in the various embodiments of the present application, first, some terms that may appear in the various embodiments of the present application are explained.

[0076] For example, in some cases, the subsequent action can be executed immediately after the event occurs or the condition is established; in other cases, the subsequent action can be executed after a period of time after the event occurs or the condition is established. "Trigger operation" means an action performed by a user on a visual interface through clicking, dragging, sliding or other interaction methods.

[0077] Exemplarily, the term "information block" referred to in the present application represents a module for displaying media content in a thumbnail manner. The information block can be in the form of a functional control or a content card. The information block can also be endowed with certain functions, for example, in the case of receiving a touch operation on the information block, the interface can be switched or jumped, the media content details can be displayed, and the like.

[0078] Exemplarily, the term "touch operation" referred to in the present application refers to an operation on information (such as a control) provided by the computer device, through which a corresponding instruction can be issued to the computer device to trigger the computer device to perform the next task. The next task triggered by different touch operations on different information can be preset in the program. The touch operation can be manually performed by the user, for example, the click, double-click, long-press, swipe, and the like operations performed by the user on the content displayed on the screen of the computer device can all belong to the touch operation. In some cases, the touch operation can also be performed by the computer device based on the set program.

[0079] The social interaction method provided by the embodiments of the present application can be applied to the application environment as shown in the following figure. Figure 1 As shown in the figure, the terminal 102 communicates with the server 104 through a network. The data storage system can store the data required to be processed by the server 104. The data storage system can be integrated on the server 104, or placed on the cloud or other network servers. The terminal 102 can be installed with an application program (Application, APP for short), which can be a social APP, a video APP, or a shopping APP, and the like. The server 104 can include an interaction server corresponding to the application program, and the server 104 can manage and store the relevant information published in the application program. The terminal 102 displays a transaction result page in response to a transaction operation on a target commodity, the transaction result page includes a reply information block; the reply information block is displayed based on a first interaction operation on a target evaluation of the target commodity; the terminal 102 displays the target evaluation in response to a trigger operation on the reply information block, to reply to the target evaluation. The terminal 102 can be, but is not limited to, various personal computers, notebook computers, smart phones, tablet computers, Internet of Things devices, and portable wearable devices. The Internet of Things device can be a smart speaker, a smart television, a smart air conditioner, a smart vehicle device, a projection device, and the like. The portable wearable device can be a smart watch, a smart bracelet, a head-mounted device, and the like. The head-mounted device can be a virtual reality (VR) device, an augmented reality (AR) device, smart glasses, and the like. The server 104 can be a standalone physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0080] In an exemplary embodiment, as shown in Figure 2 Fig. 1, a social interaction method is provided, which is applied to a terminal in Figure 1 for example, and includes the following steps S201 to S202. Wherein:

[0081] In step S201, in response to a transaction operation on a target commodity, a transaction result page is displayed, and the transaction result page includes a reply information block.

[0082] In this embodiment, after the transaction operation on the target commodity is completed, a transaction result page is displayed on the user terminal. Optionally, in addition to displaying the payment result prompt information, a reply information block is also displayed in the transaction result page. The reply information block can be displayed in a content card in the transaction result page, or it can be a separate function module or control. Optionally, the information displayed in the reply information block can include at least one of the following: target account information for publishing a target evaluation, target evaluation content, target commodity pictures, target commodity introduction, interaction controls, and prompt information. The prompt information can be: Thank you for the seeding. The interaction control can be a thank you control.

[0083] It should be understood that the display position and / or specific information of the reply information block in the embodiments of the present application are not limited.

[0084] As an example, when the interaction control is a thank you control, the terminal responds to the touch operation on the thank you control, and can jump to display the target page containing the target evaluation. Optionally, in response to the input operation of the input box on the target page, the reply to the target evaluation can be completed.

[0085] It should be noted that the reply information block is triggered to be displayed based on the first interaction operation on the target evaluation of the target commodity. The first interaction operation is used to guide the user to complete the subsequent transaction of the target commodity according to the target evaluation of the target commodity. For example, in response to the touch operation on the interaction control of the target evaluation, the target commodity is added to the shopping cart or the collection page. It should be understood that here, the adding to the shopping cart or the collection page can also refer to the transaction behavior of the target commodity.

[0086] For example, when the user completes the transaction operation on the target commodity, at least one content prompt card is displayed on the transaction result page, and the content prompt card displays the evaluation content of the target account and the reply information block. Further, the terminal responds to the touch operation on the reply information block, and jumps or switches to the target page publishing the target evaluation.

[0087] It should be understood that the first interaction operation of the target evaluation of the target commodity is different due to different target pages on which the target evaluation of the target commodity is published. Alternatively, the target evaluation of the target commodity can be published on at least one of the following pages: an evaluation area of a page of an account of the target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of a content detail page of a published content related to the target commodity.

[0088] It should be noted that the embodiments of the present application do not limit the type of target page on which the target evaluation of the target commodity is published, and the specific display position and display form of the target evaluation in the target page.

[0089] As an example, the target evaluation published target page also displays target account information of publishing the target evaluation, for example, a label category corresponding to the target account (for example: female dress reviewer, food reviewer, travel reviewer, etc.). Each label category corresponds to a different label level. Alternatively, the label level is related to the number of interactions of the target evaluation corresponding to the label category of the target account, and / or the quality of the evaluation content. For example, the label level of the shopping label can be: white experience officer→help people→good product star→category master, etc.

[0090] It should be understood that the embodiments of the present application do not limit the division method of the label level, and the name corresponding to the specific label level.

[0091] In a possible case, if the number of label categories of the target account is greater than 1, the label categories can be displayed according to the label level from high to low, or displayed according to the user-defined order. For example, the target account obtains the label of female dress reviewer and the label of food reviewer. The label level corresponding to the female dress reviewer is good product star, and the label level corresponding to the food reviewer is white experience officer. The label of the female dress reviewer can be set in front of the label of the food reviewer.

[0092] For example, the terminal can display a social data detail page corresponding to the label category in response to the touch operation on the label category; the social data detail page displays user information interacting through the interaction control; the user information includes at least one of the following: account name, avatar, and interaction content.

[0093] It should be understood that the social data in the embodiments of the present application can include at least one of the following: user-to-user mutual comments, likes, collections, and add-to-cart behaviors based on target evaluation guidance.

[0094] Optionally, the manner of displaying the social data detail page corresponding to the label category comprises: creating a new view on the social interaction interface, and displaying the social data detail page corresponding to the label category in the new view; and / or displaying a content card in the label category display area, and displaying the social data detail page corresponding to the label category in the content card.

[0095] It should be understood that the embodiments of the present application do not limit the specific layout of the social data detail page and the information contained therein.

[0096] In some embodiments, after displaying the social data detail page corresponding to the label category in response to the touch operation on the label category, the above method can further comprise: in response to a touch operation on any user information in the social data detail page, jumping to display an account page associated with the user information; or, in response to a touch operation on any user information in the social data detail page, sending a message to an account associated with the user information.

[0097] In the embodiments, the account page associated with the user information can be displayed or a message can be sent to the account associated with the user information through a touch operation on the social data detail page, which simplifies the interaction between the user of the target account and other users associated with the user information, and improves the interactivity between different users.

[0098] It should be understood that the first interaction operation is not limited to a specific operation, and the purpose is to establish a plurality of association relationships between the target evaluation and the target commodity. Optionally, the association relationship can be a like, comment, collect, share relationship through an interaction control, or a seeding relationship based on a transaction operation guided by the target evaluation.

[0099] In an optional embodiment, the first interaction operation on the target evaluation of the target commodity can be: the terminal updates a statistical value associated with the interaction control in response to a touch operation on the interaction control of the target evaluation, and the statistical value is used to accumulate the number of interactions corresponding to the target evaluation. For example, when the interaction control is a like control, the statistical value is the total number of likes obtained. When the interaction control is a seeding control, the statistical value is the total number of seeds obtained.

[0100] As an example, the interactive control can be displayed when the target comment or the target account publishing the target comment meets a preset condition. That is, the interactive control is hidden when the target comment or the target account publishing the target comment does not meet the preset condition. The preset condition can be related to the comment quality of the target comment, or can be related to the label category and / or label level corresponding to the target account publishing the target comment. For example, the interactive control is displayed when the server (the server loads a language model for detecting comment content) determines that the target comment is a high-quality comment. For another example, the interactive control is displayed when the target account publishing the target comment reaches or exceeds a preset label level (such as a good product explorer or a product category big shot).

[0101] As another example, the display type of the interactive control can be switched when the target comment or the target account publishing the target comment meets a preset condition. For example, the interactive control is switched from a like control to a recommendation control, or from a recommendation control to a like control.

[0102] Optionally, when the label level corresponding to the target account publishing the target comment is higher than a preset label level, or the target comment is determined by the server to be a high-quality comment, the interactive control of the target comment is switched from a like control to a recommendation control.

[0103] Optionally, when the label level corresponding to the target account publishing the target comment is downgraded (lower than a preset label level), or the target comment is reported by another user, the interactive control of the target comment is switched from a recommendation control to a like control.

[0104] It should be understood that the embodiments of the present application do not limit the specific type of the interactive control, nor the specific content of the preset condition.

[0105] In another optional implementation, the first interactive operation of the target comment on the target commodity can be that the terminal displays a commodity detail page of the target commodity in response to a touch operation on a commodity information block associated with the target comment.

[0106] In yet another optional implementation, the first interactive operation of the target comment on the target commodity can be that the terminal adds the target commodity to a shopping cart or a collection page in response to a touch operation on the interactive control of the target comment. As an example, the terminal displays a content card containing addition guide information in response to the touch operation on the interactive control of the target comment, and then the terminal adds the target commodity corresponding to the target comment to the shopping cart or the collection page in response to a touch operation on the content card.

[0107] Optionally, the terminal displays a shopping cart page or a collection page, and the shopping cart page or the collection page displays the added target commodity. A display area of the target commodity contains an interactive information block, and the interactive information block includes source information of the target commodity, and the source information includes target account information of publishing the target evaluation and / or page information of publishing the target evaluation. The terminal switches to display any one of an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of publishing content related to the target commodity, and a content area of the content detail page of the publishing content related to the target commodity from the shopping cart page or the collection page in response to a touch operation on the interactive information block.

[0108] In the embodiment, after the user adds the target commodity to the shopping cart page or the collection page through the guidance of the target evaluation, a display area of the target commodity contains an interactive information block, and a display area of a commodity added through a normal path does not contain the interactive information block. Through the interactive information block, a terminal user can learn the source information of the target commodity in time, so as to interact with a target account publishing the target evaluation or quickly switch to any one of an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of publishing content related to the target commodity, and a content area of the content detail page of the publishing content related to the target commodity from the shopping cart page or the collection page.

[0109] In step S202, the target evaluation is displayed in response to a trigger operation on the reply information block to reply to the target evaluation.

[0110] In the embodiment, the reply operation on the target evaluation is different due to different types of target pages publishing the target evaluation.

[0111] In an optional embodiment, the terminal displays the target evaluation in response to the trigger operation on the reply information block to reply to the target evaluation can be that the terminal inputs reply content to the target evaluation in response to an input operation on a reply box popped up on the target page.

[0112] In the embodiment, in the case of switching to the target page, a reply box is automatically popped up on the target page. The terminal displays the reply content input by the user in the target page in response to an input operation on the reply box.

[0113] In another optional embodiment, the terminal displays the target evaluation in response to the trigger operation on the reply information block to reply to the target evaluation can be that the terminal displays a reply box in response to a touch operation on a display area of the target evaluation in the target page, and inputs reply content to the target evaluation in response to an input operation on the reply box.

[0114] In the embodiment, in the case of switching to the target page, the target page itself does not display the reply box, and the terminal displays the reply box in the target evaluation area after receiving the touch operation on the target evaluation display area. The terminal inputs the reply content of the target evaluation in response to the input operation on the reply box.

[0115] In another optional embodiment, the terminal displays the target evaluation in response to the trigger operation on the reply information block, and the reply to the target evaluation can be: displaying the reply box in response to the touch operation on at least one reply content of the target evaluation, and inputting the reply content of the target evaluation in response to the input operation on the reply box.

[0116] It should be understood that the embodiments of the present application do not limit the display position of the reply box and the form of the triggered display. In the target page containing the target evaluation, the reply box can be originally contained, or the reply box can be triggered and displayed after a certain information block or control.

[0117] In the embodiment, the target evaluation has a pull-down display area which can be switched between a folded hidden state and an unfolded state. When the pull-down display area is in the folded hidden state, the total number of comments in the target evaluation display area is displayed, and an unfolding control is displayed. At least one comment is unfolded in response to the touch operation on the unfolding control. As an example, the target evaluation can be directly replied to, or any one of the existing comments of the target evaluation can be replied to.

[0118] In some embodiments, after the touch operation on the interaction control of the target evaluation, the above method can further include: sending an intranet letter to the target account publishing the target evaluation, and the intranet letter contains the interaction information related to the target evaluation; the interaction information includes: account information of the interaction, and / or interaction content.

[0119] In the embodiment, the interaction control can include at least one of the like control, the collection control and the grass control. The interaction content of the intranet letter can include: someone has planted grass because of your evaluation; or, someone has liked you; or, someone has collected your evaluation.

[0120] It should be understood that the embodiments of the present application are not limited to the specific content of the intranet letter. In addition to the program default intranet letter content, the terminal user can also customize his own intranet letter content. For example, the user can edit the intranet letter template himself, and send different intranet letter templates for different interaction types.

[0121] Optionally, after receiving the intranet letter, the user can also set an automatic reply or a read reminder. Thus, the interaction efficiency between users can be improved.

[0122] For example, Figure 3 This is a diagram of the interface of the transaction result page provided in the embodiment of the present application, as shown in FIG. Figure 3 As shown, the transaction result page includes a payment result display area and a target evaluation display area. The payment result display area displays a payment success prompt message, a return to home page information block, and a view order information block. In response to the touch operation of the return to home page information block, the terminal can return to the product home page from the current transaction result page. In response to the touch operation of the view order information block, the terminal can switch from the current transaction result page to the order details page. The target evaluation display area displays the target account information, target evaluation content, and reply information block for publishing the target evaluation. As an example, the target evaluation display area can be presented in a content card or in a new view. Optionally, related product recommendations can also be displayed on the transaction result page. For example, the profile information of the recommended product is displayed through multiple content cards, and the profile information may include: at least one of: product picture, store name, product introduction, price, and discount information.

[0123] In this embodiment, as an example, a prompt message may be displayed in the reply information block, which prompts the user to thank the target account that posted the target evaluation by touching the reply information block. For example, come and thank him! Another example: Thank him for the recommendation~

[0124] For example, Figure 4 One of the interface diagrams for switching from the transaction result page to the target page provided in the embodiment of the present application is as follows Figure 4 As shown, the terminal jumps or switches to the evaluation area of ​​the target product's details page in response to the touch operation on the reply information block, and the target evaluation is displayed in the evaluation area of ​​the target product's details page. Figure 4 In the right-hand interface, in addition to displaying at least one of the target account information, target review content, and seller's showcase image, the target review area can also display interactive controls. As an example, the interactive controls may include: a question control and / or a recommendation control.

[0125] Optionally, the terminal displays an input box in response to a touch operation on the question control, and a question is entered through the input box. The question can then be displayed in the area below the target evaluation (the area can be folded or expanded), or sent to the target account via an internal message.

[0126] Optionally, the terminal updates the target evaluation's target evaluation data in response to a touch operation on the target evaluation control. For example, each time a different user clicks the target evaluation control, the corresponding target evaluation data automatically increases by the corresponding value. Optionally, the user can also cancel the target evaluation by selecting the target evaluation control again, and the value corresponding to the target evaluation control will be reduced by 1.

[0127] It should be understood that the number of target evaluations can be greater than 1, that is, multiple target accounts publish target evaluations for the same target commodity. Therefore, the end user can be seeded with the same target commodity by multiple target evaluations, at which time if a reply is initiated to the target evaluation through the reply information block, some rules can be set. For example, the target evaluations are sorted in chronological order, and the earliest seeded target evaluation is replied by default. For another example, a batch reply can be initiated through the reply information block, that is, a unified reply is initiated to all target evaluations.

[0128] Exemplarily, Figure 5 The interface schematic diagram of the transaction result page switching to the target page provided by the embodiment of the present application is shown in FIG. 2, wherein Figure 5 As shown in FIG. 2, the terminal jumps or switches to the evaluation area of the account page of the target account in response to the touch operation on the reply information block, and the target evaluation is displayed in the evaluation area of the account page of the target account. Please continue to refer to Figure 5 The right interface diagram, the target account information, the target comment published by the target account is displayed in the display area of the target evaluation. Among them, the target evaluation display area can display interactive controls in addition to the display of evaluation content and seller show pictures. As an example, the interactive controls can include: a question control and / or a seeding control.

[0129] As an example, the target evaluation displayed in the comment area of the target account page is associated with the target commodity corresponding to the target evaluation. Optionally, in response to the touch operation on the target evaluation display area of the target account page, a commodity card corresponding to the target commodity is displayed. Among them, the commodity card displays detailed information of the target commodity (such as: commodity picture, shop name, commodity introduction, etc.).

[0130] Optionally, the terminal displays an input box in response to the touch operation on the question control, and inputs a question through the input box. Then, the question can be displayed in the lower area of the target evaluation (the area can be folded or unfolded). Please continue to refer to Figure 5 As shown in FIG. 2, when the lower area of the target evaluation is in a folded state, the total number of replies to the target evaluation can be displayed. For example: 5 replies are unfolded. The terminal can unfold at least part of the reply content in response to the touch operation on the lower area of the target evaluation. As an example, the user can directly reply to the target evaluation, or can select the existing reply content of the target evaluation to reply. Optionally, the terminal updates the seeding data of the target evaluation in response to the touch operation on the seeding control. For example, each different user clicks the seeding control once, and the corresponding seeding data is incremented by a corresponding value.

[0131] Exemplarily, Figure 6 The interface schematic diagram of the transaction result page switching to the target page provided by the embodiment of the present application is shown in FIG. 2, whereinFigure 6 As shown, the terminal jumps or switches to the comment area of the content detail page of the target commodity related post or the content area of the content detail page of the target commodity related post in response to the touch operation on the reply information block, and the target evaluation is displayed in the comment area of the content detail page of the target commodity related post or the content area of the content detail page of the target commodity related post. Please continue to refer to Figure 6 As shown in the right interface diagram, the topic information (note information), the target account information of publishing the topic (note), and the target evaluation of the target commodity in the topic are displayed in the comment area of the content detail page of the target commodity related post or the content area of the content detail page of the target commodity related post. Among them, the target evaluation display area can display interactive controls in addition to the evaluation content and the seller show picture. As an example, the interactive controls can include a seeding control. Optionally, the terminal updates the seeding data of the target evaluation in response to the touch operation of the seeding control. For example, each different user clicks the seeding control once, and the corresponding seeding data is incremented by a corresponding value.

[0132] As an example, the interactive controls of the target evaluation display area further include a reply control. The terminal displays an input box for inputting reply content in response to the touch operation of the reply control. Then, the reply can be displayed in the area below the target evaluation (which can be folded or unfolded). Please continue to refer to Figure 6 As shown, the total number of replies to the target evaluation can be displayed when the area below the target evaluation is in a folded state. For example: 3 replies are unfolded. The terminal can unfold at least part of the reply content in response to the touch operation of the area below the target evaluation. As an example, the user can directly reply to the target evaluation, or can select the existing reply content of the target evaluation to reply.

[0133] As an example, Figure 7 The interface schematic diagram of the account page of the target account provided by the embodiments of the present application is as shown in Figure 7 As shown, the account page of the target account displays target account information, which includes nickname, professional information, IP location, account, and user profile information. Optionally, the user profile information can include the number of followers, the number of fans, and the number of likes and collections. As an example, the display area of the target account information can also display an edit information block and / or a setting information block. The terminal can perform editing processing on the target account information in response to the touch operation on the edit information block. The terminal switches to display a setting interface in response to the touch operation on the setting information block, and the setting interface includes a plurality of setting controls. The user sets each display function of the target account.

[0134] Please continue to refer toFigure 7 As shown, the account page of the target account displays a plurality of secondary tabs, which can include a store tab, a note tab, a collection tab, a like tab, and a comment tab. In response to a touch operation on the comment tab, the terminal displays a target comment on the target commodity published by the target account on the account page of the target account. Optionally, at least one of the target account information, the target comment content, the seller show picture, and the interaction control is displayed in the target comment display area. As an example, the interaction control can include a question control and / or a grass control.

[0135] Optionally, in response to a touch operation on the question control, the terminal displays an input box for inputting a question. Then, the question can be displayed in the lower area of the target comment (the area can be folded or unfolded), or sent to the target account in the form of an internal message.

[0136] Optionally, in response to a touch operation on the grass control, the grass data of the target comment is updated. For example, each different user clicks the grass control once, and the corresponding grass data is incremented by a corresponding value.

[0137] As an example, Figure 8 The interface schematic diagram of the comment area of the detail page of the target commodity provided by the embodiment of the present application is as shown in Figure 8 As shown, the comment area of the detail page of the target commodity displays various target comments on the target commodity. In the target comment display area of each target comment, at least one of the target account information, the target comment content, the seller show picture, and the interaction control is displayed. As an example, the interaction control can include a question control and / or a grass control. Optionally, in response to a touch operation on the question control, the terminal displays an input box for inputting a question. Then, the question can be displayed in the lower area of the target comment (the area can be folded or unfolded), or sent to the target account in the form of an internal message. Optionally, in response to a touch operation on the grass control, the grass data of the target comment is updated. For example, each different user clicks the grass control once, and the corresponding grass data is incremented by a corresponding value. Similarly, the user can also cancel the grass by clicking the grass control again, at which time the grass data corresponding to the grass control is decremented by a corresponding value.

[0138] As an example, Figure 9 The interface switching schematic diagram of the content detail page of the published content related to the target commodity provided by the embodiment of the present application is as shown in Figure 9As shown, the scenario is that a user browses a post related to a target commodity through an application. The content detail page of the post related to the target commodity can include a topic display area and a comment area. The topic display area displays at least one of topic information, a picture of the target commodity, information related to the target commodity, and post time and topic association address information. The comment area contains various comments on the post related to the target commodity. As an example, a target comment is published by an account that has completed a transaction of the target commodity. The target comment display area displays a seeding control. A normal comment is published by an account that has not completed a transaction of the target commodity. The normal comment display area displays a like control.

[0139] Optionally, in response to a touch operation on the like control, the like data displayed below the like control is incremented by a corresponding value. Optionally, in response to a touch operation on the seeding control, the seeding data displayed below the seeding control is incremented by a corresponding value. Please continue to refer to Figure 9 As shown, in the display order of the comment area, the display priority of the target comment can be higher than that of the normal comment.

[0140] As an example, Figure 10 The interface switching schematic diagram of the social data detail page provided by the embodiment of the present application is shown. In response to a touch operation on an order information block in an account page of a target account, an order page of the target account is switched to be displayed. The order page of the target account displays a plurality of category labels, including at least one of all, to be paid, to be shipped, to be received, comment, and after-sales. In response to a touch operation on a comment label, the order page comment area on the left side in Figure 10 As an example, the order page comment area displays an avatar of the target account, a label level, a number of comments, a number of views, and social data. Optionally, the social data can be a number of seeding users. Optionally, the order page comment area further displays an information prompt card, which displays question information. For example, 8 people including someone and someone have asked you questions. Please help them.

[0141] As another example, the order page of the target account can further display a plurality of content cards containing target commodity information. Optionally, the content cards display at least one of a store name, a picture of the target commodity, a brief introduction of the target commodity, a price of the target commodity, a purchase quantity of the target commodity, and after-sales related information. In addition, the content cards further display at least one of other function information blocks, such as a view logistics information block, a purchase information block, and a comment information block.

[0142] As another example, the terminal pops up a social data detail page in response to a touch operation on a social data display area in an order page of a target account. The presentation form of the social data detail page includes a new view or a content card. Optionally, taking the social data as an example, at least part of the user information that is seeded is displayed in the social data detail page.

[0143] Exemplarily, Figure 11 The interface switching schematic diagram provided by the embodiment of the present application contains a target evaluation, as shown in Figure 11 The evaluation area of the detail page of the target commodity displays target evaluations published by target accounts of different label levels. As an example, the label levels of a certain category can be set, taking the evaluation of women's clothing as an example, which can include: white experience officer, helper, good product star, category master, etc. The label level is related to the social data of the corresponding category, for example, the higher the value corresponding to the seeding data of a certain category, the higher the label level of the category. Optionally, in addition to the seeding data, the label level can be associated with the number and quality (such as the number of replies) of the target evaluation, so that multiple factors can be considered to rate the label of the target account.

[0144] It should be understood that the embodiment of the present application does not limit the specific division type of the label level and the name corresponding to each level. The embodiment of the present application also does not limit the evaluation rule corresponding to the label level.

[0145] Please continue to refer to Figure 11 As shown in the figure, for target accounts of different label levels, the interactive controls corresponding to the target evaluations they publish can be the same or different. For example, for target accounts with high label levels, the interactive controls displayed in the target evaluation display area are seeding controls and / or question controls; and for target accounts with low label levels, the interactive controls displayed in the target evaluation display area are like controls and / or question controls.

[0146] As an example, taking the content detail page of the published content related to the target commodity (such as the target commodity note) as an example, when the target account with the evaluation officer label level publishes a target evaluation of the target commodity in the comment area of the content detail page of the published content related to the target commodity, the target evaluation display area displays a seeding control. Optionally, when a target account without the evaluation officer label level (such as a white experience officer) publishes a target evaluation of the target commodity in the comment area of the content detail page of the published content related to the target commodity, the target evaluation display area displays a like control.

[0147] It should be understood that the present application does not limit the spatial names of the two functions of the seeding control and the like control. The seeding control has a transaction guide function, which can add the target commodity corresponding to the target evaluation to the shopping cart or the collection page.

[0148] As another example, when the transaction guidance of the target commodity is completed through the seeding control (for example, added to the shopping cart or the collection page, or the transaction of the target commodity is completed), in addition to updating the seeding data value corresponding to the seeding control, the relevant parameter information of the target account publishing the target evaluation can also be updated. Optionally, in addition to being embodied in different label levels, the relevant parameter information can also embody the activity and credibility of the target account.

[0149] In the above embodiments, the target evaluation published by the target account and the transaction behavior guided by other terminal users based on the target evaluation are converted into the personal influence asset of the target account. This personal influence asset can be embodied in at least one of the label level, the activity, and the credibility, so as to encourage more users to participate in the evaluation of the target commodity and give positive feedback (for example, seeding data) to high-quality target evaluations. From the perspective of consumers, the target evaluation with higher seeding data is more referential, so as to form a positive cycle and guide more and more users to evaluate the target commodity through the target evaluation.

[0150] Optionally, in the case that a plurality of folded replies are displayed in the pull-down area of the target evaluation, the terminal responds to the touch operation on the pull-down area of the target evaluation to unfold the folded reply content.

[0151] It should be understood that whether it is the evaluation area of the detail page of the target commodity, the comment area of the content detail page of the published content related to the target commodity, or the evaluation area of the account page of the target account, the folded display or unfolded display of the reply content can be realized through the touch operation on the pull-down area of the target evaluation.

[0152] For example, Figure 12 The interface schematic diagram of the instant message provided by the embodiments of the present application is shown in Figure 12 As shown in FIG. 8, when the transaction of the target commodity is completed through the target evaluation published by the target account, the instant message is automatically sent to the target account. As an example, the instant message can include the seeded account information, the seeding time, and the seeded target commodity information. Please continue to refer to Figure 12 As shown in FIG. 8, the display interface of the instant message can include a plurality of content cards, and each content card displays an instant message.

[0153] As another example, each content card may also include a reply comment information block and / or a like information block. Optionally, in response to a touch operation on the reply comment information block, the terminal may pop up a reply box, and then, in response to an input operation on the reply box, send a reply message to the account of the user being promoted. Optionally, in response to a touch operation on the like information block, the terminal may send a like prompt message to the account of the user being promoted. The like prompt message may be: So-and-so gave you a like~

[0154] For example, Figure 13 This is a schematic diagram of the interface switching of the evaluation area of ​​the target product details page provided in the embodiment of the present application, such as Figure 13 As shown, the target evaluation is displayed in the evaluation area of ​​the target product's details page, and at least one interactive control is displayed in the target evaluation display area. Optionally, when the interactive control is a grass-planting control, the terminal responds to a touch operation on the grass-planting control, the value corresponding to the grass-planting data is incremented by 1, and the target product corresponding to the target evaluation is added to the shopping cart.

[0155] In this embodiment, after seeing the target review they are interested in, the end user does not need to jump to the product details page of the target product and then select the target product to add to the shopping cart or favorites page. Instead, they can directly add the target product to the shopping cart through the interactive control. This method can simplify the user's operation process and improve the user's transaction efficiency.

[0156] For example, Figure 14 A schematic diagram of the shopping cart interface provided in the embodiment of the present application is shown as follows: Figure 14 As shown, in response to Figure 13 The touch operation of the shopping cart information block in the evaluation area of ​​the details page of the target product shown can jump or switch to the shopping cart interface. As an example, multiple function labels can be displayed in the shopping cart interface, and these function labels include at least one of: discounts (such as super discounts), price reductions, frequent purchases, grouping and filtering. The shopping cart interface also displays multiple content cards, each of which displays target product information. Optionally, for products added to the shopping cart through conventional channels, at least one of the store information, product information, after-sales information and price information is displayed in its content card. Optionally, for products added to the shopping cart through the interactive control of the target evaluation, in addition to displaying at least one of the store information, product information, after-sales information and price information, its content card also displays target evaluation information. Optionally, the target evaluation information may include: the target account information for publishing the target evaluation, the target evaluation content, and at least one of the interactive controls.

[0157] For example, Figure 15This is one of the interface switching diagrams of the content area of ​​the content details page of the target product related published content provided in the embodiment of the present application, such as Figure 15 As shown, the content area of ​​the content details page of the published content related to the target product displays at least one of the following items: an image of the target product, a product description of the target product, the publishing time, and the number of comments. As an example, the content area interface of the content details page of the published content related to the target product also displays a comment input box and / or interactive controls. The interactive controls may include at least one of: a recommendation control, a favorite control, and a comment control.

[0158] As another example, see Figure 15 In response to the touch operation on the grass-planting control, the terminal pops up a prompt information window or a content card. Optionally, a prompt information is displayed in the prompt information window or the content card, such as: Grass-planting is successful, and the product has been added to the shopping cart.

[0159] For example, Figure 16 The second diagram of the interface switching of the content area of ​​the content details page of the target product related published content provided in the embodiment of the present application is as follows Figure 16 As shown, in the content area interface of the content details page of the published content related to the target product, when a prompt information window or content card containing prompt information is displayed, the terminal can also jump or switch to the shopping cart page in response to the touch operation of viewing the information block in the prompt information window or content card. Optionally, the added target product information is displayed in the shopping cart page. As an example, a plurality of function tags can be displayed in the shopping cart page, and these function tags include at least one of: all, discount (50 off for every 300), platform coupons, price reduction, etc. A plurality of content cards are also displayed on the shopping cart page, and each content card displays the target product information. Among them, the content card displays at least one item of store information, product information, after-sales information and price information.

[0160] As another example, a prompt message about the target product's purchase source will be displayed on the shopping cart page. For example, if the target product is added to the shopping cart through the comment area of ​​the content details page of the target product-related published content or the content area of ​​the content details page of the target product-related published content, the information about the target product-related published content (such as product notes) can be displayed. For another example, if the target product is added to the shopping cart through the evaluation area of ​​the account page, the information of the account page can be displayed. If the target product is added to the shopping cart through the evaluation area of ​​the target product's details page, the information of the target product's details page can be displayed. Furthermore, in response to a touch operation on the prompt message about the purchase source, you can switch to the corresponding target page.

[0161] It should be understood that the embodiments of the present application do not limit the source of the target commodity addition. For example, when the target commodity is added to the shopping cart through the live room, the live information can be displayed. Further, in response to the touch operation on the live information, the live room or the live playback page can be entered. For another example, when the target commodity is added to the shopping cart through the point of interest (POI) page, the information of the POI page can be displayed. Further, in response to the touch operation on the information of the POI page, the corresponding POI page can be returned to.

[0162] In the above social interaction method, the transaction result page is displayed in response to the transaction operation on the target commodity, and the transaction result page includes a reply information block; the reply information block is triggered to be displayed based on a first interaction operation on a target evaluation of the target commodity; thereby, direct interaction can be performed on the target evaluation guiding the transaction after the transaction is completed, so as to improve the enthusiasm of users in publishing high-quality evaluations. The target evaluation is displayed in response to the trigger operation on the reply information block, so as to reply to the target evaluation; thereby, the interaction efficiency between the terminal user and the user publishing the target evaluation can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target commodity, and the interaction between users is improved.

[0163] In an optional embodiment, Figure 17 One of the interaction diagrams of the social interaction method provided by the embodiments of the present application can be implemented by the server and the terminal based on the application environment as shown in Figure 1 The map page display method can be implemented by the server and the terminal based on the application environment as shown in Figure 17 The map page display method includes the following steps S1701-S1709:

[0164] In step S1701, the terminal sends a transaction completion prompt information to the server in response to a transaction operation on a target commodity.

[0165] In step S1702, the server checks the operation record of the transaction operation of the target commodity after receiving the transaction completion prompt information.

[0166] The operation record includes guide information of the transaction operation. The server can determine whether the transaction operation is guided and completed by a first interaction operation on a target evaluation of the target commodity through the guide information. In the case that the transaction operation is guided and completed by the first interaction operation on the target evaluation of the target commodity, step S1703 is performed.

[0167] In step S1703, the server determines the page data included in the transaction result page according to the operation record.

[0168] Step S1704, the server sends the page data contained in the transaction result page to the terminal.

[0169] Step S1705, the terminal displays the transaction result page, and the transaction result page includes a reply information block; the reply information block is triggered and displayed based on the first interactive operation of the target evaluation of the target commodity.

[0170] Step S1706, the terminal sends a page data acquisition request to the server in response to a trigger operation on the reply information block.

[0171] The target page information corresponding to the trigger operation is included in the page data acquisition request.

[0172] Optionally, the target page contains a target evaluation; wherein the target page can include at least one of the following pages: an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of a content detail page of a published content related to the target commodity.

[0173] Step S1707, the server determines the target page data according to the page data acquisition request.

[0174] Step S1708, the server sends the target page data to the terminal.

[0175] Step S1709, the terminal displays the target evaluation to reply to the target evaluation.

[0176] Optionally, step S1709 can include at least one of the following ways:

[0177] Way 1: the terminal inputs the reply content to the target evaluation in response to an input operation on a reply box popped up on the target page.

[0178] Way 2: the terminal displays a reply box in response to a touch operation on a target evaluation display area in the target page, and inputs the reply content to the target evaluation in response to an input operation on the reply box.

[0179] Way 3: the terminal displays a reply box in response to a touch operation on at least one reply content of the target evaluation, and inputs the reply content to the target evaluation in response to an input operation on the reply box.

[0180] In this embodiment, the terminal sends a transaction completion prompt information to the server in response to a transaction operation for the target commodity; the server checks the operation record of the transaction operation of the target commodity after receiving the transaction completion prompt information. Thus, it can be determined whether the transaction operation is completed through the first interactive operation guidance of the target evaluation of the target commodity. In the case that the transaction operation is completed through the first interactive operation guidance of the target evaluation of the target commodity, a transaction result page is displayed, and the transaction result page includes a reply information block. In response to a trigger operation for the reply information block, the target evaluation is displayed to reply to the target evaluation. Thus, the interactive efficiency between the terminal user and the target evaluation publishing user can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, the user is guided to publish more high-quality evaluations after purchasing the target commodity, and the interactivity between users is improved.

[0181] In an optional embodiment, Figure 18 The second interaction diagram of the social interaction method provided in the embodiments of the present application can be implemented by the server and the terminal based on the application environment shown in Figure 1 The map page display method can be implemented by the server and the terminal based on the application environment shown in Figure 18 The map page display method can be implemented by the server and the terminal based on the application environment shown in

[0182] In step S1801, the terminal sends a data acquisition request to the server in response to a touch operation on the interactive control of the target evaluation.

[0183] The data acquisition request includes content card information corresponding to the touch operation. The content card information includes architecture guidance information for the target commodity.

[0184] In step S1802, the server determines the content card data according to the data acquisition request.

[0185] In step S1803, the server sends the content card data to the terminal.

[0186] In step S1804, the terminal displays a content card including the add-to-cart guidance information according to the received content card data.

[0187] In step S1805, the terminal adds the target commodity corresponding to the target evaluation to the shopping cart or the collection page in response to a touch operation on the content card.

[0188] In this embodiment, the terminal sends a data acquisition request to the server in response to the touch operation on the interactive control of the target evaluation. The server determines the content card data according to the data acquisition request. Thus, the content card containing the add-to-cart guide information can be displayed. The terminal user can directly add the target commodity corresponding to the target evaluation to the shopping cart or the collection page through the content card, greatly simplifying the operation steps of the user to add the target commodity. The user does not need to browse or search the product detail page of the target commodity, and can add the target commodity of interest to the shopping cart or the collection page.

[0189] In an optional embodiment, Figure 19 The third interaction diagram of the social interaction method provided by the embodiments of the present application can be implemented by the server and the terminal based on the application environment shown in Figure 1 The map page display method can be implemented by the server and the terminal based on the application environment shown in Figure 19 The map page display method can be implemented by the server and the terminal based on the application environment shown in

[0190] In step S1901, the terminal sends a first acquisition request to the server in response to the touch operation on the interactive control of the target evaluation.

[0191] The first acquisition request includes content card information corresponding to the touch operation. The content card information includes the add-to-cart guide information for the target commodity.

[0192] In step S1902, the server determines the content card data according to the first acquisition request.

[0193] In step S1902, the server sends the content card data to the terminal.

[0194] In step S1903, the terminal displays the content card containing the add-to-cart guide information according to the received content card data.

[0195] In step S1904, the terminal adds the target commodity corresponding to the target evaluation to the shopping cart or the collection page in response to the touch operation on the content card.

[0196] In step S1905, the terminal sends a second acquisition request to the server.

[0197] The second acquisition request includes the page information of the shopping cart page or the collection page.

[0198] In step S1906, the server determines the page data of the shopping cart page or the collection page according to the second acquisition request.

[0199] In step S1907, the server sends the page data of the shopping cart page or the collection page to the terminal.

[0200] Step S1908, the terminal displays a shopping cart page or a collection page.

[0201] The shopping cart page or the collection page displays the added target product; the display area of the target product contains an interactive information block, and the interactive information block includes source information of the target product, and the source information includes target account information of publishing the target evaluation and / or page information of publishing the target evaluation.

[0202] Step S1909, the terminal sends a third acquisition request to the server in response to the touch operation on the interactive information block.

[0203] The third acquisition request includes target page information corresponding to the touch operation on the interactive information block.

[0204] Step S1910, the server determines target page data according to the third acquisition request.

[0205] Step S1911, the server sends the target page data to the terminal.

[0206] Step S1912, the terminal switches to display the target page from the shopping cart page or the collection page.

[0207] The target page includes any one of the following pages: an evaluation area of an account page of a target account, an evaluation area of a detail page of the target product, a comment area of a content detail page of published content related to the target product, and a content area of the content detail page of the published content related to the target product.

[0208] In this embodiment, the terminal sends a first acquisition request to the server in response to a touch operation on the interactive control of the target evaluation. The server determines the content card data according to the first acquisition request. Thus, the content card containing the purchase guide information can be displayed. The terminal adds the target commodity corresponding to the target evaluation to the shopping cart or the collection page in response to a touch operation on the content card. Thereafter, the terminal can also send a second acquisition request to the server. The server determines the page data of the shopping cart page or the collection page according to the second acquisition request. Thus, the shopping cart page or the collection page can be directly switched or displayed according to the touch operation on the content card. Alternatively, since the shopping cart page or the collection page displays the added target commodity, the display area of the target commodity contains an interactive information block, and the interactive information block includes source information of the target commodity, and the source information includes target account information of the target evaluation and / or page information of the target evaluation. Therefore, the terminal can switch the display of the target page from the shopping cart page or the collection page in response to a touch operation on the interactive information block. That is, through the interactive information block, the shopping cart page or the collection page and the originally browsed target page can be flexibly switched, so that the operation of the user is more convenient.

[0209] In an optional embodiment, Figure 20 The fourth interaction diagram of the social interaction method provided in the embodiments of the present application can be implemented by the server and the terminal based on the application environment shown in Figure 1 The map page display method can be implemented by the server and the terminal based on the application environment shown in Figure 20 The map page display method can be implemented by the server and the terminal based on the application environment shown in

[0210] In step S2001, the terminal sends an update request to the server in response to a touch operation on the interactive control of the target evaluation.

[0211] The update request is used to instruct the server to update the statistical value associated with the interactive control, and the statistical value is used to accumulate the number of interactions corresponding to the target evaluation.

[0212] In step S2002, the server determines the updated statistical value according to the update request.

[0213] In step S2003, the server sends the updated statistical value to the terminal.

[0214] In step S2004, the terminal displays the updated statistical value.

[0215] In this embodiment, the terminal sends an update request to the server in response to the touch operation on the interactive control of the target evaluation. The server determines the updated statistical value according to the update request. Thus, the server side can collect the update requests initiated through the interactive controls of various target pages, so that the calculation result of the statistical value associated with the interactive control is more accurate.

[0216] In an optional embodiment, Figure 21 The fifth interaction diagram of the social interaction method provided in the embodiments of the present application can be implemented in the application environment as shown in Figure 1 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in Figure 21 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in

[0217] In step S2101, the terminal sends an interactive operation completion prompt information to the server in response to the touch operation on the interactive control of the target evaluation.

[0218] The interactive operation completion prompt information includes the account information of the completed interactive operation and the target account information of the published target evaluation.

[0219] In step S2102, the server generates an internal message according to the interactive operation completion prompt information.

[0220] In step S2103, the server sends the internal message to the terminal.

[0221] In step S2104, the terminal displays the internal message in the private message.

[0222] The internal message contains the interactive information related to the target evaluation, and the interactive information includes the account information of the interactive operation and / or the interactive content.

[0223] In this embodiment, the terminal sends an interactive operation completion prompt information to the server in response to the touch operation on the interactive control of the target evaluation. The server generates an internal message according to the interactive operation completion prompt information. Thus, the user is reminded in the form of an internal message after each interactive operation.

[0224] It should be understood that the reminder can also be sent in other forms in addition to the internal message. The embodiments are not limited to the specific form of the message reminder.

[0225] In an optional embodiment, Figure 22 The sixth interaction diagram of the social interaction method provided in the embodiments of the present application can be implemented in the application environment as shown in Figure 1 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in Figure 22 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in

[0226] In step S2201, the terminal sends a social data obtaining request to the server in response to the touch operation on the label category of the target account in the target page.

[0227] The social data obtaining request includes target account information and target evaluation.

[0228] In step S2202, the server determines the social data detail page data corresponding to the label category according to the social data obtaining request.

[0229] In step S2203, the server sends the social data detail page data to the terminal.

[0230] In step S2204, the terminal displays the social data detail page.

[0231] The social data detail page displays user information interacting with the interactive control. The user information includes at least one of an account name, an avatar, and interactive content.

[0232] The display of the social data detail page corresponding to the label category includes creating a new view on the social interaction interface, displaying the social data detail page corresponding to the label category in the new view, or displaying a content card in the label category display area, and displaying the social data detail page corresponding to the label category in the content card.

[0233] In this embodiment, the terminal sends a social data obtaining request to the server in response to the touch operation on the label category of the target account in the target page. The server determines the social data detail page data corresponding to the label category according to the social data obtaining request. Thus, the user can view the social data detail page through the touch operation on the label category and timely grasp the information of other users having social relationships.

[0234] In an optional embodiment, Figure 23 The seventh interaction diagram of the social interaction method provided by the embodiment of the present application can be implemented in the application environment as shown in Figure 1 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in Figure 23 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in

[0235] In step S2301, the terminal sends an account page obtaining request to the server in response to the touch operation on any user information in the social data detail page.

[0236] The account page obtaining request includes account page information associated with the user information.

[0237] In step S2302, the server determines the account page data associated with the user information according to the account page obtaining request.

[0238] In step S2303, the server sends the account page data associated with the user information to the terminal.

[0239] In step S2304, the terminal displays the account page associated with the user information.

[0240] In this embodiment, the terminal sends an account page obtaining request to the server in response to the touch operation on any user information in the social data detail page. The server determines the account page data associated with the user information according to the account page obtaining request. Thus, the user of the target account can conveniently view the information of other users having a social relationship through the social data detail page, and even jump to the account page associated with the corresponding user information. Thus, the interactivity and activity between users can be improved, and more attentions can be established between users.

[0241] In an optional embodiment, Figure 24 The eighth interaction diagram of the social interaction method provided in the embodiments of the present application can be implemented in the application environment as shown in Figure 1 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in Figure 24 The map page display method can be implemented through the interaction between the server and the terminal based on the application environment as shown in

[0242] In step S2401, the terminal sends a prompt message request to the server in response to the touch operation on any user information in the social data detail page.

[0243] In step S2402, the server generates a target prompt message according to the prompt message request.

[0244] In step S2403, the server sends the target prompt message to the terminal.

[0245] In step S2404, the terminal sends the target prompt message to the account associated with the user information.

[0246] In this embodiment, the terminal sends a prompt message request to the server in response to the touch operation on any user information in the social data detail page. The server generates a target prompt message according to the prompt message request. Thus, other users can know who views his account page or who is interested in him. This facilitates users to establish more attentions between them.

[0247] In the above-mentioned interaction embodiments between each terminal and the server, the transaction result page is displayed in response to the transaction operation on the target commodity, the transaction result page comprises a reply information block, the reply information block is triggered and displayed based on the first interaction operation on the target evaluation of the target commodity, so that direct interaction can be performed on the target evaluation that guides the transaction after the transaction is completed, and the enthusiasm of users to publish high-quality evaluations can be improved. The target evaluation is displayed in response to the triggering operation on the reply information block, and the target evaluation is replied to, so that the interaction efficiency between the terminal user and the user publishing the target evaluation can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target commodity, and the interactivity between users can be improved.

[0248] It should be understood that, although each step in the flowchart involved in each embodiment as described above is displayed in sequence according to the arrow, these steps are not necessarily executed in sequence according to the arrow. Unless otherwise specified herein, the execution of these steps is not strictly limited in sequence, and these steps can be executed in other sequences. Moreover, at least part of the steps in the flowchart involved in each embodiment as described above can include multiple steps or multiple stages, which are not necessarily executed at the same time, but can be executed at different times, and the execution sequence of these steps or stages is not necessarily sequential, but can be executed in rotation or alternation with at least part of other steps or steps or stages in other steps. It can be understood that each step in different embodiments can be freely combined as needed, and various non-contradictory schemes formed by the combination all belong to the scope of protection of the present application.

[0249] Based on the same inventive concept, the embodiments of the present application also provide a social interaction device for implementing the above-mentioned social interaction method. The problem-solving implementation scheme provided by the device is similar to the implementation scheme described in the above method, so the specific limitations in one or more social interaction device embodiments provided below can refer to the limitations of the social interaction method in the above text, which will not be described here.

[0250] In one exemplary embodiment, as shown in Figure 25 a social interaction device is provided, comprising: a display module 2501 and a processing module 2502, wherein:

[0251] The display module 2501 is configured to display a transaction result page in response to a transaction operation on a target commodity, the transaction result page comprising a reply information block; the reply information block is triggered and displayed based on a first interaction operation on a target evaluation of the target commodity;

[0252] The processing module 2502 is configured to display the target comment in response to a triggering operation on the reply information block, and reply to the target comment.

[0253] In some embodiments, the target comment on the target commodity is published on at least one of a comment area of a home page of a target account, a comment area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of the content detail page of the published content related to the target commodity.

[0254] In some embodiments, the processing module 2502 is configured to display a target page containing the target comment, wherein the target page comprises at least one of a comment area of a home page of a target account, a comment area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of the content detail page of the published content related to the target commodity; and reply to the target comment in the target page in a preset manner.

[0255] In some embodiments, the replying to the target comment in the target page in the preset manner comprises at least one of the following:

[0256] In response to an input operation on a reply box popped up on the target page, inputting reply content to the target comment;

[0257] In response to a touch operation on a target comment display area in the target page, displaying a reply box, and in response to an input operation on the reply box, inputting reply content to the target comment;

[0258] In response to a touch operation on at least one piece of reply content of the target comment, displaying a reply box, and in response to an input operation on the reply box, inputting reply content to the target comment.

[0259] In some embodiments, the first interaction operation on the target comment of the target commodity comprises at least one of the following:

[0260] In response to a touch operation on an interaction control of the target comment, updating a statistical value associated with the interaction control, wherein the statistical value is used to accumulate an interaction frequency corresponding to the target comment;

[0261] In response to a touch operation on a commodity information block of the target commodity associated with the target comment, displaying a commodity detail page of the target commodity;

[0262] In response to a touch operation on an interaction control of the target comment, adding the target commodity to a shopping cart.

[0263] In some embodiments, the processing module 2502 is further configured to display a content card containing purchase guide information in response to the touch operation on the interaction control of the target evaluation, and add the target commodity corresponding to the target evaluation into a shopping cart or a collection page in response to a touch operation on the content card.

[0264] In some embodiments, after adding the target commodity corresponding to the target evaluation into the shopping cart or the collection page, the processing module 2502 is further configured to display a shopping cart page or a collection page, and the shopping cart page or the collection page displays the added target commodity; wherein a display area of the target commodity contains an interaction information block, the interaction information block includes source information of the target commodity, and the source information includes target account information of a target account publishing the target evaluation and / or page information of the target evaluation; and in response to a touch operation on the interaction information block, any one of the following pages is displayed by switching from the shopping cart page or the collection page: an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of published content related to the target commodity, and a content area of a content detail page of published content related to the target commodity.

[0265] In some embodiments, after the touch operation on the interaction control of the target evaluation, the method further includes: the processing module 2502 is further configured to send an in-site message to a target account publishing the target evaluation, and the in-site message contains interaction information related to the target evaluation; and the interaction information includes account information of the interaction and / or interaction content.

[0266] In the above embodiments, the transaction result page is displayed in response to the transaction operation on the target commodity, the transaction result page includes a reply information block, the reply information block is triggered to be displayed based on a first interaction operation on a target evaluation of the target commodity, and thus direct interaction can be performed on the target evaluation that guides the transaction after the transaction is completed, so as to improve the enthusiasm of users to publish high-quality evaluations. The target evaluation is displayed in response to a trigger operation on the reply information block, and a reply is performed on the target evaluation, so that the interaction efficiency between an end user and a user publishing the target evaluation can be improved, the reply to the target evaluation is directly initiated on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target commodity, and the interaction between users is improved.

[0267] The above various modules in the social interaction device can be implemented by software, hardware, and combinations thereof, in whole or in part. The above various modules can be embedded in or independent of a processor in a computer device in a hardware form, or stored in a memory in a computer device in a software form, so as to be called and executed by a processor to perform the operations corresponding to the above various modules.

[0268] In an exemplary embodiment, a computer device, which can be a terminal, is provided, and an internal structure diagram of the computer device can be as shown in FIG. 1. Figure 26 The computer device includes a processor, a memory, an input / output interface, a communication interface, a display unit and an input device. The processor, the memory and the input / output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input / output interface. The processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for running the operating system and the computer program in the non-volatile storage medium. The input / output interface of the computer device is configured to exchange information between the processor and external devices. The communication interface of the computer device is configured to perform wired or wireless communication with external terminals. The wireless communication can be achieved through WIFI, mobile cellular network, near field communication (NFC) or other technologies. The computer program is executed by the processor to implement a social interaction method. The display unit of the computer device is configured to form a visually visible picture, which can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen. The input device of the computer device can be a touch layer overlaid on the display screen, or can be a key, a trackball or a touchpad arranged on the shell of the computer device, or can be an external keyboard, a touchpad or a mouse, etc.

[0269] Those skilled in the art can understand that Figure 26 the structure shown in the above description is only a block diagram of part of the structure related to the scheme of the present application, and does not constitute a limitation on the computer device to which the scheme of the present application is applied. The specific computer device can include more or fewer components than those shown in the diagram, or combine certain components, or have a different arrangement of components.

[0270] In an exemplary embodiment, a computer device is provided, which includes a memory and a processor. The memory stores a computer program, and the processor executes the computer program to implement the following steps:

[0271] In response to a transaction operation on a target commodity, a transaction result page is displayed, the transaction result page including a reply information block; the reply information block is triggered to be displayed based on a first interaction operation on a target evaluation of the target commodity; in response to a trigger operation on the reply information block, the target evaluation is displayed to reply to the target evaluation.

[0272] In one embodiment, the target evaluation of the target commodity is published in at least one of an evaluation area of a home page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of the content detail page of the published content related to the target commodity.

[0273] In one embodiment, the processor, when executing the computer program, further implements the following steps:

[0274] displaying a target page containing the target evaluation, the target page including at least one of an evaluation area of a home page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of a published content related to the target commodity, and a content area of the content detail page of the published content related to the target commodity; and replying to the target evaluation in the target page in a preset manner.

[0275] In one embodiment, the processor, when executing the computer program, further implements at least one of the following steps:

[0276] in response to an input operation on a reply box popped up on the target page, inputting reply content to the target evaluation; in response to a touch operation on a target evaluation display area in the target page, displaying a reply box, and in response to an input operation on the reply box, inputting reply content to the target evaluation; and in response to a touch operation on at least one piece of reply content of the target evaluation, displaying a reply box, and in response to an input operation on the reply box, inputting reply content to the target evaluation.

[0277] In one embodiment, the processor, when executing the computer program, further implements at least one of the following steps:

[0278] in response to a touch operation on an interaction control of the target evaluation, updating a statistical value associated with the interaction control, the statistical value being used to accumulate a number of interactions corresponding to the target evaluation; in response to a touch operation on a commodity information block of the target commodity associated with the target evaluation, displaying a commodity detail page of the target commodity; and in response to a touch operation on the interaction control of the target evaluation, adding the target commodity to a shopping cart or a collection page.

[0279] In one embodiment, the processor, when executing the computer program, further implements the following steps:

[0280] in response to a touch operation on an interaction control of the target evaluation, displaying a content card containing add-to-cart guide information, and in response to a touch operation on the content card, adding the target commodity corresponding to the target evaluation to a shopping cart or a collection page.

[0281] In one embodiment, the processor, when executing the computer program, also implements the following steps:

[0282] After adding the target commodity corresponding to the target evaluation to a shopping cart or a collection page, a shopping cart page or a collection page is displayed, and the target commodity added is displayed on the shopping cart page or the collection page; wherein the display area of the target commodity contains an interactive information block, the interactive information block includes source information of the target commodity, and the source information includes target account information of the target evaluation and / or page information of the target evaluation; in response to a touch operation on the interactive information block, any one of the following pages is displayed by switching from the shopping cart page or the collection page: an evaluation area of an account page of a target account, an evaluation area of a detail page of the target commodity, a comment area of a content detail page of published content related to the target commodity, and a content area of a content detail page of published content related to the target commodity.

[0283] In one embodiment, the processor, when executing the computer program, also implements the following steps:

[0284] After responding to the touch operation on the interactive control of the target evaluation, an in-site message is sent to a target account publishing the target evaluation, and the in-site message contains interactive information related to the target evaluation; the interactive information includes account information of the interaction and / or interactive content.

[0285] In one embodiment, a computer readable storage medium is provided, and the computer readable storage medium stores a computer program, and the computer program is executed by a processor to implement the method steps in each of the above embodiments.

[0286] In each of the above embodiments, a transaction result page is displayed in response to a transaction operation on a target commodity, the transaction result page includes a reply information block; the reply information block is triggered and displayed based on a first interactive operation on a target evaluation of the target commodity; so that after completing the transaction, the target evaluation guiding the transaction can be directly interacted with to improve the enthusiasm of users publishing high-quality evaluations. The target evaluation is displayed in response to a trigger operation on the reply information block, so that the target evaluation can be replied to; so that the interaction efficiency between an end user and a user publishing the target evaluation can be improved, the reply to the target evaluation is initiated directly on the transaction result page, a positive feedback mechanism is formed, users are guided to publish more high-quality evaluations after purchasing the target commodity, and the interaction between users is improved.

[0287] In one embodiment, a computer program product is provided, and the computer program product includes a computer program, and the computer program is executed by a processor to implement the method steps in each of the above embodiments.

[0288] It should be noted that the user information (including but not limited to user equipment information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in the present application are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant regulations.

[0289] It can be understood by those skilled in the art that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing related hardware through a computer program. The computer program can be stored in a non-volatile computer readable storage medium. When the computer program is executed, it can include the processes of the above-mentioned embodiments of each method. In the embodiments provided in the present application, any reference to memory, database or other medium can include at least one of non-volatile memory and volatile memory. Non-volatile memory can include read-only memory (Read-Only Memory, ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (Resistive Random Access Memory, ReRAM), magnetoresistive random access memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric memory (Ferroelectric Random Access Memory, FRAM), phase change memory (Phase Change Memory, PCM), graphene memory, etc. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, etc. As an illustration but not limitation, RAM can be in various forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), etc. The database involved in the embodiments provided in the present application can include at least one of a relational database and a non-relational database. The non-relational database can include a distributed database based on a block chain, etc., without being limited thereto. The processor involved in the embodiments provided in the present application can be a general-purpose processor, a central processing unit, a graphics processing unit, a digital signal processor, a programmable logic device, a data processing logic device based on quantum computing, an artificial intelligence (Artificial Intelligence, AI) processor, etc., without being limited thereto.

[0290] Any technical features in the above embodiments can be combined, and for the sake of brevity, not all possible combinations are described above, however, any combination of these technical features is deemed to be within the scope of the present application.

[0291] The above embodiments only express several implementation manners of the present application, and the description is relatively specific and detailed, but it should not be understood as a limitation on the patent scope of the present application. It should be pointed out that, for ordinary skilled persons in the art, several modifications and improvements can be made without departing from the concept of the present application, and these all belong to the protection scope of the present application. Therefore, the protection scope of the present application should be subject to the appended claims.

Claims

1. A social interaction method, characterized in that: The method comprises: In response to a transaction operation for a target product, a transaction result page is displayed, the transaction result page including a reply information block; the reply information block is triggered to be displayed based on the first interactive operation for the target evaluation of the target product; In response to a trigger operation on the reply information block, the target evaluation is displayed so as to reply to the target evaluation.

2. The method according to claim 1, characterized in that The target evaluation for the target product is published on at least one of the following pages: The review section of the target account's account page; The review area of ​​the target product's details page; The comment section of the content details page of the published content related to the target product; The content area of ​​the content details page for published content related to the target product.

3. The method according to claim 1, characterized in that The displaying of the target evaluation to reply to the target evaluation includes: Displaying a target page, the target page including the target evaluation; the target page including at least one of: an evaluation area on the target account's account page, an evaluation area on the target product's details page, a comment area on the content details page of published content related to the target product, and a content area on the content details page of published content related to the target product; Reply to the target evaluation in the target page in a preset manner.

4. The method according to claim 3, characterized in that The replying to the target evaluation in the target page in a preset manner includes at least one of the following: In response to an input operation in a reply box that pops up on the target page, input reply content to the target evaluation; In response to a touch operation on a target evaluation display area on the target page, a reply box is displayed, and in response to an input operation on the reply box, a reply content to the target evaluation is input; In response to a touch operation on at least one reply content of the target evaluation, a reply box is displayed, and in response to an input operation on the reply box, the reply content to the target evaluation is input.

5. The method according to claim 1, wherein The first interactive operation for the target evaluation of the target product includes at least one of the following: In response to a touch operation on the interactive control of the target evaluation, updating a statistical value associated with the interactive control, the statistical value being used to accumulate the number of interactions corresponding to the target evaluation; In response to a touch operation on a product information block of the target product associated with the target evaluation, displaying a product details page of the target product; In response to a touch operation on the interactive control of the target evaluation, the target product is added to the purchase.

6. The method according to claim 5, characterized in that The step of adding the target product to a purchase in response to a touch operation on the interactive control of the target evaluation comprises: In response to a touch operation on the interactive control of the target evaluation, a content card containing purchase guidance information is displayed, and in response to a touch operation on the content card, the target product corresponding to the target evaluation is added to a shopping cart or a favorites page.

7. The method according to claim 6, characterized in that After adding the target product corresponding to the target evaluation to the shopping cart or the favorites page, the method further includes: Displaying a shopping cart page or a favorites page, wherein the shopping cart page or the favorites page displays the added target product; wherein the display area of ​​the target product includes an interactive information block, wherein the interactive information block includes source information of the target product, and the source information includes: target account information that posted the target review, and / or page information of the target review being posted; In response to a touch operation on the interactive information block, the evaluation area of ​​the account page of the target account, the evaluation area of ​​the details page of the target product, the comment area of ​​the content details page of the published content related to the target product, and any one of the content areas of the content details page of the published content related to the target product are switched to display from the shopping cart page or the favorites page.

8. The method according to claim 5, characterized in that After responding to a touch operation on the interactive control of the target evaluation, the method further includes: An internal message is sent to the target account that published the target evaluation, wherein the internal message includes interactive information related to the target evaluation; the interactive information includes: interactive account information and / or interactive content.

9. A social interaction device, characterized in that: The device comprises: A display module, configured to respond to a transaction operation on a target product and display a transaction result page, wherein the transaction result page includes a reply information block; the reply information block is triggered to be displayed based on a first interactive operation on a target evaluation of the target product; The processing module is configured to respond to a triggering operation on the reply information block and display the target evaluation so as to reply to the target evaluation.

10. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 8 are implemented.

11. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

12. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 8 are implemented.

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