3D meta-universe shopping technology platform based on AR and VR technologies

The 3D Metaverse shopping platform, utilizing AR and VR technologies, overcomes the limitations of two-dimensional displays, enabling multi-dimensional 3D product presentation and an immersive shopping experience, thereby enhancing consumers' understanding of products and the accuracy of their purchasing decisions.

CN120852011APending Publication Date: 2025-10-28KUNMING METALLURGY COLLEGE
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Patent Information

Application Number
CN202510969877.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-07-15
Publication Date
2025-10-28

AI Technical Summary

Technical Problem

Existing shopping platforms display products in the form of two-dimensional images or videos, which makes it difficult to understand the details of the products in depth, making it difficult for consumers to accurately judge whether they meet their needs.

Method used

The 3D Metaverse Shopping Platform, based on AR and VR technologies, displays products as 3D models through a 3D modeling module. It supports multi-angle observation, VR experience, and synchronous interactive audio, enabling multi-dimensional product display and an immersive shopping experience.

Benefits of technology

Users can accurately understand products from a distance at low cost, achieving multi-faceted display and immersive shopping experience, improving the accuracy and efficiency of shopping decisions.

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Abstract

The invention discloses a 3D meta-universe shopping technology platform based on AR and VR technologies, and relates to the field of 3D meta-universe shopping technology platforms, the 3D meta-universe shopping technology platform comprises a human and object information database and a 3D meta-universe platform, the 3D meta-universe platform comprises a private environment platform, a public environment platform, an enterprise environment platform, a user information management platform and a shopping environment platform, the private environment platform, the public environment platform, the enterprise environment platform, the user information management platform and the shopping environment platform are connected with the same server environment platform through Internet data, and the server environment platform is connected with a 3D modeling module based on AR and VR technologies through Internet data. By setting the shopping platform, the commodity 3D space display based on the AR and VR technology 3D universe can be realized, the commodities can be displayed in multiple directions, and the user can more accurately understand the product for shopping under the condition of low cost and long distance.
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Description

Technical Field

[0001] This invention relates to the field of mechanical technology, and more specifically, to a 3D metaverse shopping technology platform based on AR and VR technologies. Background Technology

[0002] The metaverse is a virtual world constructed by humans using digital technology, mapping to or transcending the real world, capable of interacting with it, and possessing a new social system. The 3D metaverse is a collection of virtual spacetime, connected and created using technological means, mapping and interacting with the real world. The 3D metaverse is a parallel universe parallel to human society, carried in digital form, bringing an immersive experience through augmented reality, virtual reality, and the internet. VR refers to virtual reality technology, a computer simulation system that can create and experience virtual worlds. AR refers to augmented reality technology. The principle of VR virtual reality technology is that the carrier of virtual reality technology is a virtual reality simulation platform. AR technology is also known as virtual reality technology. AR technology is a technology that cleverly integrates virtual information with the real world, and is widely used in multimedia, intelligent interaction, sensing, and other technological means.

[0003] However, in actual use, most existing shopping platforms display product data in the form of two-dimensional images or videos. However, due to the limitations of this display method in showing product details, it is difficult for consumers to gain a deeper understanding of whether the product meets their needs from a single two-dimensional image or video. Summary of the Invention

[0004] In order to overcome the above-mentioned defects of the prior art, embodiments of the present invention provide a 3D metaverse shopping technology platform based on AR and VR technologies to solve the problems mentioned in the background art.

[0005] To achieve the above objectives, the present invention provides the following technical solution: a 3D metaverse shopping technology platform based on AR and VR technologies, comprising a database of people and objects information and a 3D metaverse platform. The 3D metaverse platform includes a private environment platform, a public environment platform, an enterprise environment platform, a user information management platform, and a shopping environment platform. The private environment platform, public environment platform, enterprise environment platform, user information management platform, and shopping environment platform are connected to the same server environment platform via internet data. The server environment platform is connected to a 3D modeling module based on AR and VR technologies via internet data. The display of the people and objects information database is first processed by the 3D modeling module based on AR and VR technologies and then uploaded to the server environment platform. The shopping environment platform includes a 3D store environment, 3D merchandise shelves, 3D merchandise data, and merchandise transactions.

[0006] Preferably, the 3D store environment includes store registration information, store traffic information, and 3D store building modeling.

[0007] Preferably, the 3D merchandise shelf includes shelf arrangement zoning, shelf merchandise quantity statistics, and 3D shelf structure modeling.

[0008] Preferably, the 3D product data includes product production information, product price information, and 3D product structure modeling. The 3D product structure modeling includes 3D product display, VR viewing / AR placement, and synchronous interactive features.

[0009] Preferably, the commodity transaction includes an order module and a payment module. The order module includes order confirmation and order submission, and the payment module includes payment request and payment result.

[0010] Preferably, the user information management platform includes resume information management, identity information management, and asset information management.

[0011] Preferably, the 3D metaverse platform is equipped with a unified metaverse login window. The carrier of the 3D metaverse platform includes a hardware layer, a software layer, a service layer, a content layer, and an application layer. The material carrier supplied by the 3D metaverse platform is the hardware layer, which mainly includes VR hardware and 5G communication technology.

[0012] The technical effects and advantages of this invention are as follows:

[0013] 1. Compared with existing technologies, this system allows customers with shopping needs to enter a 3D-modeled store building and see 3D-modeled shelves and 3D-modeled products on them. Through manual touchscreen interaction, customers can tap and swipe to view the products, enabling multi-angle observation. Based on AR and VR technologies, the system allows for VR viewing, VR placement, and synchronized audio-visual interaction. The 3D space display of products in the 3D metaverse provides a multi-directional product experience, allowing users to understand products more accurately and make purchases from a distance at low cost. Attached Figure Description

[0014] Figure 1 This is a schematic diagram of the overall structure of the present invention.

[0015] Figure 2 This is a schematic diagram of the shopping environment platform structure of the present invention.

[0016] Figure 3 This is a schematic diagram of the unified metaverse login structure of the present invention.

[0017] Figure 4 This is a schematic diagram of the order module structure of the present invention.

[0018] Figure 5 This is a schematic diagram of the payment module structure of the present invention. Detailed Implementation

[0019] To make the objectives, technical solutions, and advantages of this invention clearer, the invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the invention.

[0020] As attached Figure 1-5 The illustrated 3D metaverse shopping technology platform based on AR and VR technologies includes a database of people and objects and a 3D metaverse platform. The 3D metaverse platform includes a private environment platform, a public environment platform, an enterprise environment platform, a user information management platform, and a shopping environment platform. The private environment platform, public environment platform, enterprise environment platform, user information management platform, and shopping environment platform are connected to the same server environment platform via Internet data. The server environment platform is connected to a 3D modeling module based on AR and VR technologies via Internet data. The display of the people and objects information database is first processed by the 3D modeling module based on AR and VR technologies and then uploaded to the server environment platform. The shopping environment platform includes a 3D store environment, 3D merchandise shelves, 3D merchandise data, and merchandise transactions.

[0021] The 3D store environment includes store registration information, store traffic information, and 3D store building modeling; the 3D merchandise shelves include shelf layout zoning, shelf merchandise quantity statistics, and 3D shelf structure modeling; the 3D merchandise data includes merchandise production information, merchandise price information, and 3D merchandise structure modeling, with 3D merchandise structure modeling including 3D merchandise display, VR viewing / AR adaptive placement, and synchronized audio-visual interaction; the merchandise transaction includes an order module and a payment module, with the order module including order confirmation and order submission, and the payment module including payment request and payment result; the user information management platform includes resume information management, identity information management, and asset information management; the 3D metaverse platform has a unified metaverse login window;

[0022] Based on the above, users who register and log in to the 3D Metaverse Platform in this application will have their registration information managed and recorded in the user information management platform. After entering the 3D Metaverse Platform, users can own digital assets and items with the same attributes as their real-world identities. They can upload relevant data of their real-world assets and items to the matching registered account via the Internet, and convert real-world products into 3D digital data images in the 3D Metaverse Platform through the 3D modeling module based on AR and VR technologies.

[0023] When users are in the 3D Metaverse platform and need to shop, they can see shops within the platform like browsing a street. These shops have a shopping environment platform, which includes a 3D store environment, 3D product shelves, 3D product data, and product transactions. When users enter a 3D-modeled store building, they will see 3D-modeled shelves and 3D-modeled products displayed on them. By interacting with the platform through a touchscreen, users can tap and swipe to view products, allowing for multi-angle observation. Based on AR and VR technologies, product sales can achieve VR viewing, VR placement, and synchronous audio-visual interaction.

[0024] When a user selects a product, the order and payment modules for that product are triggered. After the order is confirmed and submitted, a payment request will pop up. After the payment authorization is completed and the payment is confirmed, the system will display a payment success result, thus completing the shopping process.

[0025] The 3D Metaverse platform comprises a hardware layer, a software layer, a service layer, and a content and application layer. The hardware layer provides the material carrier for the 3D Metaverse platform, primarily including VR hardware and 5G communication technology. Currently, the core component chips used in the existing hardware layer of the 3D Metaverse are from Qualcomm, while the terminals are mainly AR / VR terminals. It also requires the support of technologies such as 5G and cloud computing, primarily through the integrated use of 5G + cloud computing + AR / VR terminals. VR / AR serves as the carrier terminal of the Metaverse, and the AR / VR terminals for output devices use the RK3399 and RK3288 chips for VR. BOE is a major global display supplier, and for the displays used in AR / VR terminals, it employs MICROOLED display modules and FASTLCD modules.

[0026] Software layer: mainly includes information processing and system platform, using the HUAWEIVR platform based on VR content;

[0027] Secondly, the service layer distribution platform can add an end-user layer after the content layer. The application / content layer can be divided into two types of platforms: 2B and 2C.

[0028] Furthermore, in the 3D metaverse shopping process based on AR and VR technologies, it emphasizes the integration of multiple new technologies to create a new type of internet application that blends the virtual and real worlds. It provides a virtual shopping experience based on extended reality technology and generates a mirror image of the real world through digital twin technology. It builds an economic system through blockchain technology, closely integrating the virtual and real worlds in terms of economic, social, and identity systems. It also allows each user to produce and edit content. The 3D metaverse shopping creates a comprehensive service with 3D product display, real-time synchronous interaction, payment, and transactions, providing consumers with a shopping method that combines the virtual and the real world.

[0029] This application presents a design concept for a 3D metaverse shopping technology platform based on AR and VR technologies. While most existing product displays are two-dimensional, the 3D metaverse allows for multi-dimensional product presentation, enabling users to understand products more accurately from a distance at low cost. In the VR viewing feature, VR technology, the underlying technology of the metaverse, allows consumers to communicate with customer service simultaneously, gain a deeper understanding of products and services, make quick purchasing decisions, and facilitate transaction completion.

[0030] Secondly, AR-adaptive products are displayed in 3D, and can be dragged and dropped into a real scene to place them and see the effect of the product placement. This is an immersive shopping experience that promotes barrier-free shopping.

[0031] Synchronous interaction allows for online notifications to be displayed on both the user interface and the merchant interface. When a user observes that a merchant is offline, they can selectively purchase goods. When a user observes that a merchant is online, they can click to call the merchant and communicate with them in a synchronized manner, which is based on the principle of video communication technology.

[0032] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such process, method, article, or apparatus.

[0033] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A 3D metaverse shopping technology platform based on AR and VR technologies, comprising a database of people and objects and a 3D metaverse platform, characterized in that: The 3D metaverse platform includes a private environment platform, a public environment platform, an enterprise environment platform, a user information management platform, and a shopping environment platform. These platforms are connected to the same server environment platform via the internet. The server environment platform is connected to a 3D modeling module based on AR and VR technologies. The display of the human and object information database is first processed by the 3D modeling module based on AR and VR technologies before being uploaded to the server environment platform. The shopping environment platform includes a 3D store environment, 3D merchandise shelves, 3D merchandise data, and merchandise transactions.

2. The 3D metaverse shopping technology platform based on AR and VR technologies according to claim 1, characterized in that: The 3D store environment includes store registration information, store traffic information, and 3D store building modeling.

3. The 3D metaverse shopping technology platform based on AR and VR technologies according to claim 2, characterized in that: The 3D merchandise shelf includes shelf layout zoning, shelf merchandise quantity statistics, and 3D shelf structure modeling.

4. A 3D metaverse shopping technology platform based on AR and VR technologies as described in claim 3, characterized in that: The 3D product data includes product production information, product price information, and 3D product structure modeling. The 3D product structure modeling includes 3D product display, VR viewing / AR placement, and synchronous audio-visual interaction.

5. A 3D metaverse shopping technology platform based on AR and VR technologies according to claim 4, characterized in that: The commodity transaction includes an order module and a payment module. The order module includes order confirmation and order submission, and the payment module includes payment request and payment result.

6. A 3D metaverse shopping technology platform based on AR and VR technologies according to claim 1, characterized in that: The user information management platform includes resume information management, identity information management, and asset information management.

7. A 3D metaverse shopping technology platform based on AR and VR technologies according to claim 1, characterized in that: The 3D metaverse platform is equipped with a unified metaverse login window. The carrier of the 3D metaverse platform includes a hardware layer, a software layer, a service layer, a content layer, and an application layer. The material carrier supplied by the 3D metaverse platform is the hardware layer, which mainly includes VR hardware and 5G communication technology.