Recommender-based e-commerce transaction system and method

Abstract

The invention provides an e-commerce transaction system based on a recommender. The e-commerce transaction system comprises the following equipment modules: 1, a seller end; 2, a buyer end; 3, a recommender end; and 4, a platform server. The invention provides an e-commerce transaction method based on a recommender, which is applied to a system comprising a seller A, a buyer B, a recommender C and a service platform D. The method comprises the following steps: 1, a price setting step; 2, a recommendation link generation and propagation step; 3, a transaction conclusion step; and 4, a cost distribution step. According to the invention, by introducing the recommender role and optimizing the transaction architecture and the cost distribution mechanism, the transaction efficiency and the user participation degree of the e-commerce platform are improved.

Description

Technical Field

[0001] This invention relates to the field of e-commerce technology, and specifically to an e-commerce transaction system and method based on referrers. Background Technology

[0002] With the rapid development of e-commerce, the transaction model of traditional e-commerce platforms has gradually exposed some problems. In the traditional model, the price of seller A's goods or services usually only includes the price of the goods or services themselves (including shipping costs) and the service fee of platform D. Platform D's service fee is generally a fixed fee based on the service period and level, or a certain percentage of the goods or services price. Under this model, product promotion mainly relies on the platform's traffic allocation and advertising, resulting in high customer acquisition costs for sellers and a lack of effective user word-of-mouth marketing mechanisms.

[0003] In existing technologies, although some e-commerce platforms have introduced promoters (such as Taobao Affiliates and Pinduoduo promoters), the commissions of these promoters are usually distributed uniformly by the platform from the fees paid by sellers, resulting in a lack of direct connection and incentive mechanism between promoters and sellers. This model has the following problems:

[0004] 1. The complex commission calculation and distribution process for promoters increases the platform's operating costs;

[0005] 2. Sellers cannot flexibly adjust their advertising costs based on their own needs and the effectiveness of the promotion;

[0006] 3. Promoters have limited enthusiasm and loyalty, making it difficult to form a long-term, stable promotional network;

[0007] 4. Buyers have limited access to product information and lack personalized recommendations based on trust relationships.

[0008] Therefore, a new e-commerce transaction model is needed to solve the above problems and improve the competitiveness and user experience of e-commerce platforms. Summary of the Invention

[0009] In view of the above situation, in order to solve the problems existing in the above technology, the present invention proposes an e-commerce transaction system and method based on referrers. By introducing the role of referrers and optimizing the transaction architecture and fee allocation mechanism, the transaction efficiency and user participation of the e-commerce platform can be improved.

[0010] In a first aspect, the present invention provides an e-commerce transaction method based on a referrer, applied to a system comprising seller A, buyer B, referrer C, and service platform D, the method comprising:

[0011] 1. Price setting steps: Seller A sets the price for the product or service, which includes the following three aspects:

[0012] The price of the goods or services themselves, including shipping costs;

[0013] Referrer C's referral fee can be a fixed price or determined as a percentage of the price of the goods or services;

[0014] Platform D's service fee is charged either as a fixed fee based on the service period and level, or as a percentage of the price of the goods or services.

[0015] 2. Referral link generation and dissemination steps: Referrer C generates a referral link containing a unique identifier through service platform D and sends the link to buyer B.

[0016] 3. Transaction Completion Steps: Buyer B accesses seller A's product or service page by clicking the referral link sent by referrer C, and purchases the corresponding product or service to complete the transaction.

[0017] 4. Fee Allocation Steps: After the transaction is completed, service platform D confirms the association between buyer B and referrer C based on the unique identifier, and allocates the fees as follows:

[0018] Buyer B pays the full price of the goods or services to service platform D.

[0019] After deducting the platform service fee from the received funds, service platform D will pay the remaining amount to seller A.

[0020] Service platform D extracts a referral fee from the payment to seller A and pays it to the referrer C.

[0021] Furthermore, the referral fee is a fixed price or a percentage of the price of the goods or services, and the platform service fee is a fixed fee charged by the platform based on the service period and level or a percentage of the price of the goods or services.

[0022] Furthermore, the unique identifier is associated with the identity information of the recommender C and stored in the service platform D, which is used to establish the association between buyer B and recommender C when buyer B accesses the product or service page through the recommendation link.

[0023] Furthermore, establishing the association between buyer B and recommender C includes:

[0024] Identify buyer B's identity information;

[0025] The identity information of buyer B is associated with the identity information of recommender C and stored in service platform D, and / or, a cookie or local storage is set to record the information accessed by buyer B through the referral link.

[0026] Furthermore, the service platform D allocates fees including:

[0027] Based on the identity information of buyer B and referrer C associated in the order record, the referrer C's referral behavior is confirmed to be valid;

[0028] Calculate the referral fee based on the percentage or amount set by seller A;

[0029] The referral fee is deducted from the payment received from seller A and paid to referrer C.

[0030] Secondly, the present invention provides an e-commerce transaction system based on referrers, comprising the following device modules:

[0031] 1. Seller side: Used by seller A to set the price of goods or services, the price of which includes the price of the goods or services themselves including shipping, the referral fee of referrer C, and the service fee of platform D; it is also used for managing product information, order processing and other functions.

[0032] 2. Buyer's side: Used for buyer B to browse product information, access seller A's product or service page through referral links, and complete the purchase transaction; also used for order management, product evaluation, and other functions.

[0033] 3. Referrer's side: Used by referrer C to generate a referral link containing a unique identifier and send the link to buyer B; also used for functions such as checking referral performance and obtaining referral fees.

[0034] 4. Platform Server: As the core of service platform D, it handles the interactions between the seller, buyer, and referrer ends, and performs the following functions:

[0035] Provides a pricing setting interface, allowing seller A to set prices for goods or services, including referral fees and platform service fees;

[0036] Provides a referral link generation interface to generate a referral link containing a unique identifier based on the request from referrer C;

[0037] Track buyer B's behavior of accessing and purchasing products through referral links, and record the relationship between buyer B and referrer C;

[0038] After the transaction is completed, referral fees and platform service fees are calculated and allocated based on the recorded relationships.

[0039] The seller's end, buyer's end, referrer's end, and platform server are each equipped with an application for performing the aforementioned functions and a communication module that can be called by the application. The communication module on the platform server is connected to the communication modules on the seller's end, buyer's end, and referrer's end via wired or wireless network.

[0040] Furthermore, the recommended link generation interface is used for:

[0041] Generate a unique identifier for the referral link, which is associated with the identity information of the referrer C;

[0042] Embed the unique identifier in the URL of the referral link;

[0043] Return a referral link containing a unique identifier to referrer C.

[0044] Furthermore, the platform server tracks buyer B's behavior of accessing and purchasing goods through referral links, including:

[0045] When buyer B accesses a product or service page through a referral link containing a unique identifier, the unique identifier in the URL is parsed.

[0046] Query the identity information of the corresponding recommender C based on the unique identifier;

[0047] Identify buyer B's identity information;

[0048] The identity information of buyer B is associated with the identity information of recommender C and stored in the data storage module;

[0049] After buyer B completes the purchase transaction, the order information will be linked to the relationship between buyer B and referrer C.

[0050] Thirdly, the present invention provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the above-described e-commerce transaction method based on a referrer.

[0051] Fourthly, the present invention provides an electronic device comprising: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform the steps of the above-described referrer-based e-commerce transaction method by executing the executable instructions.

[0052] The beneficial effects of this invention are as follows:

[0053] 1. By introducing the role of recommenders, and leveraging the social relationships and trust networks among users to promote products, the seller's customer acquisition costs are reduced and the promotion efficiency is improved;

[0054] 2. Sellers can flexibly set referral fees according to their own needs and promotional results, which enhances sellers' autonomy and the flexibility of their promotional strategies;

[0055] 3. Referrers can directly obtain economic benefits from their referrals, which increases their enthusiasm and loyalty, and is conducive to the formation of a long-term and stable promotion network;

[0056] 4. Buyers obtain product information through trusted referrers, which improves the credibility of product information and the efficiency of purchase decisions, thus enhancing the user experience;

[0057] 5. By optimizing the transaction structure and fee allocation mechanism, the service platform reduced operating costs while increasing user activity and transaction volume, thereby enhancing its competitiveness. Attached Figure Description

[0058] Figure 1 This is a schematic diagram of an e-commerce transaction system architecture based on a referrer, according to an embodiment of the present invention.

[0059] Figure 2 This is a schematic diagram of the cost allocation process according to an embodiment of the present invention. Detailed Implementation

[0060] Preferred embodiments of the invention will now be described with reference to the accompanying drawings. The following description, with reference to the accompanying drawings, is provided to aid in understanding exemplary embodiments of the invention as defined by the claims and their equivalents. It includes various specific details to aid understanding, but these should be considered exemplary only. Therefore, those skilled in the art will recognize that various changes and modifications can be made to the embodiments described herein without departing from the scope and spirit of the invention. Furthermore, detailed descriptions of functions and structures well known in the art will be omitted to make the specification clearer and more concise.

[0061] Example 1: E-commerce transaction system based on referrers

[0062] Reference Figure 1 This invention provides an e-commerce transaction system based on referrers, including a seller terminal 100, a buyer terminal 200, a referrer terminal 300, and a platform server 400, all of which are connected via a network.

[0063] 1. Seller side 100

[0064] Seller App 100 is the terminal device or software platform used by Seller A to manage product information, set prices, and process orders. Seller App 100 can be a web application, mobile application, or desktop application; the specific form is not limited.

[0065] Seller App 100 includes the following functional modules:

[0066] Product Management Module: Used for uploading, editing, and managing product or service information, including name, description, images, specifications, etc.

[0067] Price setting module: Used to set the price of goods or services, including the price of the goods or services themselves including shipping, the referrer C's referral fee, and the platform D's service fee;

[0068] Order processing module: Used to process buyer B's orders, including order confirmation, shipment, and logistics tracking;

[0069] Data analysis module: Used to analyze sales data, recommendation effectiveness, etc., to provide decision support for seller A.

[0070] 2. Buyer side 200

[0071] Buyer-side 200 refers to the terminal device or software platform used by Buyer B to browse product information, search for products, view recommended links, and complete purchase transactions. Buyer-side 200 can be a web application, mobile application, or desktop application; the specific form is not limited.

[0072] Buyer-side 200 includes the following functional modules:

[0073] Product browsing module: Used to browse seller A's product or service information, including list display, details viewing, etc.;

[0074] Search module: Used to search for specific products or services;

[0075] Shopping cart module: Used to temporarily store the items that buyer B wants to purchase;

[0076] Order Management Module: Used to manage Buyer B's orders, including order placement, payment, and receipt confirmation;

[0077] Evaluation module: Used to evaluate purchased goods or services.

[0078] 3. Referrer 300

[0079] Referrer Terminal 300 is the terminal device or software platform used by Referrer C to generate referral links, manage referral performance, and query referral fees. Referrer Terminal 300 can be a web application, mobile application, or desktop application; the specific form is not limited.

[0080] The referrer's end 300 includes the following functional modules:

[0081] Referral link generation module: Used to generate referral links containing unique identifiers that point to seller A's product or service page;

[0082] Promotion Management Module: Used to manage the promotion status of referral links, including which buyers B are sent to, promotion performance statistics, etc.

[0083] Performance Inquiry Module: Used to query recommendation performance, including the number of successfully recommended orders and the amount;

[0084] Revenue Management Module: Used to query and manage referral fee revenue, including revenue details and withdrawals.

[0085] 4. Platform server 400

[0086] Platform server 400 is the core of service platform D, used to handle the interaction between seller client 100, buyer client 200, and referrer client 300, and to execute the system's core business logic. Platform server 400 can be a single server or a server cluster, and the specific architecture is not limited.

[0087] Platform server 400 includes the following functional modules:

[0088] User Management Module: Used to manage user information for seller A, buyer B, and referrer C, including registration, login, and permission management;

[0089] Product Management Module: Used to manage product or service information uploaded by seller A, including review, categorization, indexing, etc.

[0090] Price Management Module: Used to manage the prices of goods or services set by seller A, including verifying the reasonableness of prices and storing price information;

[0091] The referral link management module is used to generate and manage referral links, including assigning a unique identifier to each referral link and tracking link access.

[0092] Order processing module: Used to process buyer B's orders, including creating orders, processing payments, and notifying sellers to ship goods;

[0093] Fee Allocation Module: Used to calculate and allocate referral fees and platform service fees after the transaction is completed, based on the recorded relationship between buyer B and referrer C.

[0094] Data storage module: Used to store various types of data in the system, including user information, product information, price information, order information, recommendation relationship information, cost allocation information, etc.

[0095] Data analysis module: Used to analyze the system's operational data, including transaction volume, recommendation effectiveness, user behavior, etc., to support system optimization and decision-making.

[0096] Example 2: E-commerce transaction method based on referrers

[0097] This invention provides a referrer-based e-commerce transaction method, applied to the referrer-based e-commerce transaction system described in Embodiment 1 above. The method includes the following steps:

[0098] Step S101: Seller A sets the price of the product or service.

[0099] Seller A logs into service platform D through the seller client 100, uploads product or service information, and sets product or service prices. The price includes the following three aspects:

[0100] The price of the goods or services themselves, including shipping: This represents the basic cost and profit that seller A incurs when providing the goods or services;

[0101] Referral fee for referrer C: This is a fee set by seller A to incentivize referrer C to promote its products or services. It can be a fixed price, such as 10 yuan per item, or a certain percentage of the product or service price, such as 5% of the product price.

[0102] Platform D's service fee: This is the fee charged by platform D for providing services to seller A. The platform charges a fixed fee based on the service period and level, such as 1,000 yuan per month, or a fee based on the price of the goods or services, such as 3% of the price of the goods.

[0103] Seller A can flexibly adjust the ratio or amount of referral fees and platform service fees according to their own needs and market conditions.

[0104] Step S102: Referrer C generates a referral link and sends it to buyer B.

[0105] Referrer C logs into service platform D via the referrer's terminal (300), selects the product or service of seller A to recommend, and requests the generation of a referral link.

[0106] Reference Figure 1 After receiving a request from referrer C, the referral link management module of platform server 400 assigns a unique identifier to the referral link, such as referrer ID + timestamp + random number, and stores this unique identifier in the data storage module in association with referrer C's identity information. Then, the referral link management module generates a referral link containing this unique identifier and returns it to referrer C.

[0107] After obtaining the referral link, referrer C sends the link to buyer B through various channels, including but not limited to: social media such as WeChat, Weibo, QQ, instant messaging tools, email, SMS, offline sharing, etc.

[0108] Step S103: Buyer B accesses and purchases goods or services through the referral link.

[0109] After receiving a referral link from referrer C, buyer B clicks the link to access seller A's product or service page.

[0110] When the platform server 400 detects that buyer B accesses a product or service page through a referral link containing a unique identifier, it records the access behavior and associates buyer B's identity information, such as user ID and device ID, with the unique identifier, i.e., the referrer C's identity information, and stores it in the data storage module, thus establishing the association between buyer B and referrer C.

[0111] After browsing product or service information, if Buyer B decides to purchase, they place an order and complete payment through the buyer's client (200). The order processing module on the platform server (400) processes the order, generates an order record, and notifies seller A to ship the goods.

[0112] Step S104: After the transaction is completed, the service platform D allocates the fees.

[0113] Reference Figure 1 The transaction is completed when buyer B confirms receipt or the system automatically confirms receipt. At this point, refer to... Figure 2 The platform server 400's cost allocation module performs the following operations:

[0114] 1. Buyer B pays the full price of the goods or services to service platform D. This price includes the cost of the goods or services themselves, shipping costs, referral fees from referrer C, and service fees from platform D.

[0115] 2. Service platform D deducts a platform service fee from the received payment according to the percentage or amount set by seller A, and then pays the remaining amount to seller A. For example, if the product price is 100 yuan and the platform service fee is 3%, which is 3 yuan, then service platform D will pay 97 yuan to seller A.

[0116] 3. Service platform D extracts a referral fee from the payment made to seller A, according to the percentage or amount set by seller A, and pays it to the referrer C. For example, if the referral fee is 5% of the product price, i.e., 5 yuan, then service platform D extracts 5 yuan from the 97 yuan paid to seller A and pays it to the referrer C, so seller A ultimately receives 92 yuan.

[0117] 4. After the fee allocation is completed, the platform server will update the order status and fee allocation record, and notify seller A, buyer B and referrer C of the fee allocation result.

[0118] Example 3: Recommendation Link Generation and Tracking Mechanism

[0119] This invention provides a mechanism for generating and tracking recommendation links to ensure that the relationship between buyer B and recommender C can be accurately recorded and identified.

[0120] Reference Figure 1 The mechanism for generating and tracking recommended links includes the following steps:

[0121] Step S201: Referrer C requests the generation of a referral link.

[0122] Referrer C selects the product or service to recommend on the referrer's end (300) and clicks the "Generate Referral Link" button to send a request to the platform server (400) to generate a referral link.

[0123] Step S202: Platform server 400 generates a referral link containing a unique identifier.

[0124] After receiving the request, the referral link management module of platform server 400 performs the following operations:

[0125] 1. Generate a unique identifier for the referral link. This unique identifier can be a combination of the referrer ID, product ID, timestamp, and random number to ensure global uniqueness.

[0126] 2. This unique identifier is associated with the recommender C's identity information, such as recommender ID and username, and the recommended product or service information, such as product ID and product name, and stored in the data storage module;

[0127] 3. Generate a referral link containing this unique identifier. The link format can be: `https: / / www.example.com / product / 123?ref_id=456789`, where `ref_id=456789` is the unique identifier;

[0128] 4. Return the generated referral link to referrer C.

[0129] Step S203: Referrer C sends a referral link to buyer B.

[0130] After obtaining the referral link, referrer C sends the link to buyer B through various channels.

[0131] Step S204: Buyer B clicks the recommended link to visit the product page.

[0132] After buyer B clicks on the referral link, the browser sends an access request to the platform server (400 status code). This request contains the URL of the referral link and its unique identifier.

[0133] Step S205: The platform server records the association between buyer B and referrer C.

[0134] After receiving the access request, the platform server (400) parses the unique identifier in the URL and performs the following operations:

[0135] 1. Retrieve the identity information of the recommender C and the recommended product or service information from the data storage module based on the unique identifier;

[0136] 2. Identify buyer B's identity; if buyer B is logged in, obtain their user ID; if not logged in, generate a temporary ID and associate it with buyer B's subsequent logins;

[0137] 3. Link and store the identity information of buyer B with the identity information of recommender C in the data storage module to establish the association between buyer B and recommender C;

[0138] 4. Optionally, a cookie or local storage can be set to record information accessed by buyer B through the referral link, so that the association between buyer B and referrer C can still be identified even if buyer B subsequently accesses the product page directly without using the referral link. Cookies are typically valid for 30 days.

[0139] Step S206: Buyer B completes the purchase transaction.

[0140] After visiting the product page, if Buyer B decides to purchase, they place an order and complete payment. The order processing module on platform server 400 processes the order and links the identity information of Buyer B and referrer C in the order record.

[0141] Step S207: Distribute referral fees after the transaction is completed

[0142] Once the transaction is completed, the fee allocation module of the platform server 400 calculates and allocates the referral fee to the referrer C based on the identity information of buyer B and referrer C associated in the order record.

[0143] Example 4: Electronic Equipment

[0144] This invention provides an electronic device, including a processor, a memory, and a computer program stored in the memory and executable on the processor. When the processor executes the computer program, it implements the steps of the referrer-based e-commerce transaction method described in Embodiment 2, such as steps S101 to S104 as described in Embodiment 2.

[0145] Reference Figure 1 The electronic device can be the platform server 400, or the terminal device of the seller end 100, buyer end 200, or referrer end 300.

[0146] For example, a computer program can be divided into one or more modules / units, which are stored in memory and executed by a processor to perform the present invention. The one or more modules / units can be a series of computer program instruction segments capable of performing a specific function, which describe the execution process of the computer program in an electronic device.

[0147] The processor can be a Central Processing Unit (CPU), or other general-purpose processors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. A general-purpose processor can be a microprocessor or any conventional processor.

[0148] Memory can be an internal storage unit of an electronic device, such as a hard drive or RAM. Memory can also be an external storage device, such as a plug-in hard drive, SmartMedia Card (SMC), Secure Digital (SD) card, or Flash Card. Furthermore, memory can include both internal and external storage units. Memory is used to store computer programs and other programs and data required by the electronic device. Memory can also be used to temporarily store data that has been output or will be output.

[0149] Example 5: Computer-readable storage medium

[0150] This invention provides a computer-readable storage medium storing a computer program that, when executed by a processor, implements the steps of the referrer-based e-commerce transaction method described in Embodiment 2, such as steps S101 to S104 as described in Embodiment 2.

[0151] Computer-readable storage media can be magnetic media, such as hard disks, floppy disks, and magnetic tapes; optical media, such as CD-ROMs and DVDs; and semiconductor media, such as solid-state drives (SSDs).

[0152] The present invention has been described in detail above. Specific examples have been used to illustrate the principles and implementation methods of the present invention. The description of the above embodiments is only for the purpose of helping to understand the method and core ideas of the present invention. At the same time, for those skilled in the art, there will be changes in the specific implementation methods and application scope based on the ideas of the present invention. Therefore, the content of this specification should not be construed as a limitation of the present invention.

[0153] Through the above description of the embodiments, those skilled in the art can clearly understand that the present invention is feasible. Of course, the situations listed above are merely examples, and the present invention is not limited thereto. Those skilled in the art should understand that other variations or simplifications of the technical solutions according to the present invention can be appropriately applied to the present invention and should be included within the scope of the present invention.

Claims

1. A referral-based e-commerce transaction system, characterized in that, Includes the following device modules: Seller side: Used by seller A to set the price of goods or services, the price includes the price of the goods or services themselves, the referral fee of referrer C, and the service fee of platform D; Buyer's side: Used for buyer B to browse product information, access seller A's product or service page through referral links, and complete the purchase transaction; Referrer's side: Used by referrer C to generate a referral link containing a unique identifier and send the link to buyer B; Platform server: Used to handle the interaction between the seller, buyer, and referrer ends; The platform server also performs the following functions: Provides a pricing setting interface, allowing seller A to set prices for goods or services, including referral fees and platform service fees; Provides a referral link generation interface to generate a referral link containing a unique identifier based on the request from referrer C; Track buyer B's behavior of accessing and purchasing products through referral links, and record the relationship between buyer B and referrer C; After the transaction is completed, referral fees and platform service fees are calculated and allocated based on the recorded relationships. The seller's end, buyer's end, referrer's end, and platform server are each equipped with an application for performing the aforementioned functions and a communication module that can be called by the application. The communication module on the platform server communicates with the communication modules on the seller's end, buyer's end, and referrer's end via wired or wireless networks.

2. The e-commerce transaction system based on referrers according to claim 1, characterized in that, The platform server also includes: User Management Module: Used to manage user information for Seller A, Buyer B, and Referrer C; Product Management Module: Used to manage product or service information uploaded by Seller A; Order processing module: Used to process buyer B's order, including creating the order, processing payment, and notifying the seller to ship the goods; Fee Allocation Module: Used to calculate and allocate referral fees and platform service fees after the transaction is completed; Data storage module: Used to store various types of data in the system, including user information, product information, price information, order information, recommendation relationship information, and cost allocation information.

3. The e-commerce transaction system based on referrers according to claim 1, characterized in that, The recommended link generation interface is used for: Generate a unique identifier for the referral link, which is associated with the identity information of the referrer C; Embed the unique identifier in the URL of the referral link; Return a referral link containing a unique identifier to referrer C.

4. The e-commerce transaction system based on referrers according to claim 1, characterized in that, The platform server tracks buyer B's behavior of accessing and purchasing goods through referral links, including: When buyer B accesses a product or service page through a referral link containing a unique identifier, the unique identifier in the URL is parsed. Query the identity information of the corresponding recommender C based on the unique identifier; Identify buyer B's identity information; The identity information of buyer B is associated with the identity information of recommender C and stored in the data storage module; After buyer B completes the purchase transaction, the order information will be linked to the relationship between buyer B and referrer C.

5. A referrer-based e-commerce transaction method, applied to the e-commerce transaction system comprising seller A, buyer B, referrer C, and service platform D as described in any one of claims 1 to 4, characterized in that, Includes the following steps: Seller A sets the price of a product or service, which includes the price of the product or service itself, the referral fee from referrer C, and the service fee from platform D. Referrer C generates a referral link containing a unique identifier through service platform D and sends the link to buyer B; Buyer B accesses seller A's product or service page by clicking a referral link and completes the purchase transaction; After the transaction is completed, service platform D confirms the association between buyer B and referrer C based on the unique identifier, and allocates the fees as follows: Buyer B pays the full price of the goods or services to service platform D. After deducting the platform service fee from the received funds, service platform D will pay the remaining amount to seller A. Service platform D extracts a referral fee from the payment to seller A and pays it to the referrer C.

6. The e-commerce transaction method based on a referrer according to claim 5, characterized in that, The unique identifier is associated with the recommender C's identity information and stored in the service platform D. It is used to establish the association between buyer B and recommender C when buyer B accesses the product or service page through the referral link.

7. The e-commerce transaction method based on a referrer according to claim 6, characterized in that, The establishment of the relationship between buyer B and recommender C includes: Identify buyer B's identity information; The identity information of buyer B is associated with the identity information of recommender C and stored in service platform D, and / or, a cookie or local storage is set to record the information accessed by buyer B through the referral link.

8. The e-commerce transaction method based on a referrer according to claim 5, characterized in that, The fees allocated by the service platform D include: Based on the identity information of buyer B and referrer C associated in the order record, the referrer C's referral behavior is confirmed to be valid; Calculate the referral fee based on the percentage or amount set by seller A; The referral fee is deducted from the payment received from seller A and paid to referrer C.

9. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 5 to 8.

10. An electronic device, characterized in that, include: processor; Memory for storing the executable instructions of the processor; The processor is configured to perform the steps of the method according to any one of claims 5 to 8 by executing the executable instructions.

Images