Red envelope issuing method and device for instant messaging group, equipment, medium and product
By publishing red envelope rules in target groups on instant messaging platforms and allowing group members to adjust them, the problem of reduced group activity was solved, resulting in increased private domain traffic and sales growth.
Patent Information
- Application Number
- CN202511345267.9
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-09-19
- Publication Date
- 2025-11-14
AI Technical Summary
The problem of reduced group activity leading to traffic loss in existing instant messaging platforms.
The administrator publishes the preset red envelope rules in the target group of the instant messaging application platform, obtains the group members' requests to adjust the rules, and sends red envelope messages in the group according to the confirmed adjusted red envelope rules. By allowing group members to discuss the red envelope distribution rules, the stickiness and fun of group members are enhanced.
The method of distributing red envelopes enhances the sense of participation and tangible benefits of group members, brings more private domain traffic, indirectly increases sales, and achieves a win-win situation for store owners and customers.
Smart Images
Figure CN120956701A_ABST
Abstract
Description
Technical Field
[0001] This invention relates to the field of e-commerce technology, and in particular to a method, apparatus, device, medium and product for distributing red envelopes in instant messaging groups. Background Technology
[0002] Existing instant messaging platforms allow for the creation of various groups to meet diverse needs, such as forming groups based on different interests to facilitate discussions on the same topics. However, with the emergence of various platforms and the decline in user engagement, many groups may gradually become inactive, leading to a loss of traffic for the corresponding platforms. Summary of the Invention
[0003] This invention provides a method, apparatus, device, medium, and product for distributing red envelopes in instant messaging groups, in order to solve the problem of easy traffic loss in existing instant messaging platforms.
[0004] In a first aspect, embodiments of the present invention provide a method for distributing red envelopes in an instant messaging group, the method comprising:
[0005] Publish the administrator's preset red envelope rules to the target group within the instant messaging application platform;
[0006] Obtain the rule adjustment requests from group members, and publish the adjusted red envelope rules, confirmed by the administrator based on the rule adjustment requests, in the target group;
[0007] Send red envelope messages to the target group according to the adjusted red envelope rules.
[0008] Optionally, the method further includes:
[0009] Real-time statistics on online payment information for online and / or offline transactions within the target group;
[0010] Sending red envelope messages to the target group according to the adjusted red envelope rules includes:
[0011] Based on the online payment information, red envelope messages are sent to the target group in accordance with the adjusted red envelope rules.
[0012] Optionally, the method further includes:
[0013] If a first target user outside the target group completes an online payment within the target group, then the first target user is added to the target group.
[0014] Optionally, the method further includes:
[0015] In response to the administrator's configuration operation, the red envelope message is configured so that group members and / or users outside the group can initiate red envelope grabbing requests.
[0016] Optionally, after sending the red envelope message to the target group according to the adjusted red envelope rules, the method further includes:
[0017] If a second target user outside the target group successfully completes the red envelope grabbing operation, the grabbing result will be actually distributed to the second target user after the second target user joins the target group.
[0018] Optionally, the adjusted red envelope rules include one or more of the following: total red envelope amount, number of red envelopes, amount per red envelope, sending time, and triggering conditions. The triggering conditions include the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount.
[0019] Secondly, embodiments of the present invention also provide a device for distributing red envelopes in instant messaging groups, the device comprising:
[0020] The preset rule publishing module is used to publish preset red envelope rules for administrators in target groups within the instant messaging application platform;
[0021] The adjusted rule publishing module is used to obtain rule adjustment requests from group members and publish the adjusted red envelope rules, confirmed by the administrator based on the rule adjustment requests, in the target group.
[0022] The red envelope message sending module is used to send red envelope messages to the target group in accordance with the adjusted red envelope rules.
[0023] Thirdly, embodiments of the present invention also provide a computer device, the computer device comprising:
[0024] One or more processors;
[0025] Memory, used to store one or more programs;
[0026] When the one or more programs are executed by the one or more processors, the one or more processors implement the instant messaging group red envelope distribution method provided in any embodiment of the present invention.
[0027] Fourthly, embodiments of the present invention also provide a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method for distributing red envelopes in an instant messaging group provided in any embodiment of the present invention.
[0028] Fifthly, embodiments of the present invention also provide a computer program product, which includes a computer program that, when executed by a processor, implements the instant messaging group red envelope distribution method provided in any embodiment of the present invention.
[0029] This invention provides a method for distributing red envelopes in instant messaging groups. First, the administrator publishes preset red envelope rules in the target group within the instant messaging application platform. Then, it obtains rule adjustment requests from group members and publishes the adjusted red envelope rules, confirmed by the administrator based on the members' requests, in the target group. Subsequently, red envelope messages can be automatically sent in the target group according to the adjusted rules. This method, by allowing group members to negotiate the red envelope distribution rules, continuously enhances member engagement and enjoyment, giving members a sense of participation while also providing tangible benefits from receiving red envelopes. This can generate more private domain traffic, indirectly leading to increased sales and achieving a win-win situation for both shop owners and customers. Attached Figure Description
[0030] Figure 1 This is a flowchart of a method for distributing red envelopes in an instant messaging group according to Embodiment 1 of the present invention;
[0031] Figure 2 This is a schematic diagram of the structure of the instant messaging group red envelope distribution device provided in Embodiment 2 of the present invention;
[0032] Figure 3 This is a schematic diagram of the structure of a computer device provided in Embodiment 3 of the present invention. Detailed Implementation
[0033] The present invention will now be described in further detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and not intended to limit it. Furthermore, it should be noted that, for ease of description, the accompanying drawings show only the parts relevant to the present invention, and not all of the structures.
[0034] Before discussing the exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe the steps as sequential processes, many of these steps can be performed in parallel, concurrently, or simultaneously. Furthermore, the order of the steps can be rearranged. The process can be terminated when its operation is complete, but may also have additional steps not included in the figures. The process can correspond to a method, function, procedure, subroutine, subroutine, etc.
[0035] Example 1
[0036] Figure 1This is a flowchart illustrating a method for distributing red envelopes in an instant messaging group according to Embodiment 1 of the present invention. This embodiment is applicable to situations requiring increased traffic on existing instant messaging application platforms. The method can be executed by the red envelope distribution device for instant messaging groups provided in this embodiment. This device can be implemented in hardware and / or software, and is generally integrated into a computer device, specifically a personal computer, or a mobile terminal such as a mobile phone or tablet. The method can be implemented through an application program (APP) on the computer device. Figure 1 As shown, the specific steps include the following:
[0037] S11. Publish the administrator's preset red envelope rules to the target group within the instant messaging application platform.
[0038] S12. Obtain the rule adjustment request from the group members, and publish the adjusted red envelope rules confirmed by the administrator according to the rule adjustment request in the target group.
[0039] S13. Send red envelope messages to the target group according to the adjusted red envelope rules.
[0040] Specifically, businesses can create operational groups on instant messaging platforms and open their own online stores within these groups to sell their products. Group members can then conduct online transactions through these stores. Similarly, businesses can also operate offline stores and facilitate online payments for offline transactions through their operational groups. For example, they can provide a QR code for the group, which customers can scan to make payments offline. Furthermore, businesses can encourage customers to join and remain active in their operational groups by distributing red envelopes (digital cash gifts).
[0041] For designated merchants who need to distribute red envelopes, the administrators (such as the group owner or designated group members) can first publish preset red envelope rules in the corresponding target groups. These preset rules can be freely set by the administrators. Optionally, the preset red envelope rules may include one or more of the following: total red envelope amount, number of red envelopes, amount per red envelope, sending time, and triggering conditions. The triggering conditions include the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount. For example, the preset red envelope rules could be: if the total online payment amount reaches 1000 yuan on a given day, red envelopes will be distributed at 7 PM that evening, with a total red envelope amount of 5% of the total online payment amount, ten red envelopes, and an amount per red envelope equal to one-tenth of the total red envelope amount. Alternatively, the preset red envelope rules could be: red envelopes will be distributed every evening at 7 PM, with a total red envelope amount of 100 yuan, ten red envelopes, and a random amount per red envelope, etc.
[0042] After the preset red envelope rules are published, group members can view them in the target group and negotiate by submitting rule adjustment requests. These requests can include increasing the red envelope amount, adjusting the sending time, modifying trigger conditions, etc. For example, a new rule could be added: when a single online payment reaches 200 yuan, a red envelope with a total amount of 10 yuan, five red envelopes, and a random amount per envelope, can be immediately issued. The rules can be directly modified based on the received adjustment requests. Administrators can also view the latest rule content at any time and proactively modify it to facilitate interactive negotiation with group members. Finally, the adjusted red envelope rules can be confirmed and republished in the target group. Similar to the preset red envelope rules, optionally, the adjusted red envelope rules may include one or more of the following: total red envelope amount, number of red envelopes, amount per envelope, sending time, and trigger conditions. The trigger conditions may include the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount.
[0043] Once the administrator confirms the adjusted red envelope rules, the system can automatically send red envelope messages to the target group according to the adjusted rules, and this information will remain until the administrator re-releases the preset red envelope rules for further adjustments. After the red envelope message is sent, all members in the target group can participate in grabbing the red envelope. The cash amount successfully grabbed will be directly deposited into the corresponding user's platform account. The balance in the platform account can be used directly for consumption on the platform, and users can also withdraw the cash if they bind a bank card, etc.
[0044] In an optional implementation, the method further includes: real-time statistics of online payment information for online and / or offline transactions in the target group; and sending red envelope messages in the target group according to the adjusted red envelope rules, which includes: sending red envelope messages in the target group according to the online payment information and the adjusted red envelope rules.
[0045] Specifically, the aforementioned triggering conditions can be used, such as the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount, etc. By statistically analyzing the online payment information in the target group, such as the amount of a single online payment, the total cumulative online payment amount per day, etc., and sending red envelope messages according to the adjusted red envelope rules based on this online payment information, such as whether the triggering conditions are met and calculating the total amount of the red envelope, the enthusiasm of group members to participate can be further improved.
[0046] Based on the above technical solution, optionally, the method further includes: if a first target user outside the target group completes an online payment within the target group, then the first target user is added to the target group. For example, after a user scans and pays using the QR code corresponding to the target group, that user can be automatically added to the target group as the first target user, and a red envelope benefit can be provided to them, thereby bringing more sustainable private domain customer traffic to the offline mall.
[0047] Based on the above technical solution, optionally, the method further includes: in response to the administrator's configuration operation, configuring the red envelope message to allow group members and / or users outside the group to initiate red envelope grabbing requests. That is, the administrator can set whether to allow users outside the group to participate in red envelope grabbing, thereby bringing continuous growth to private domain traffic. Specifically, after sending the red envelope message, a red envelope notification message can be pushed to registered users outside the group on the instant messaging application platform. These registered users can then enter the target group to grab red envelopes, thus attracting them to join the target group.
[0048] Further optionally, after sending the red envelope message to the target group according to the adjusted red envelope rules, the method further includes: if a second target user outside the target group successfully completes the red envelope grabbing operation, then after the second target user joins the target group, the grabbing result of the second target user is actually distributed to the second target user.
[0049] Specifically, users registered outside the target group can be allowed to enter the target group chat interface to grab red envelopes without joining the target group as a member. If a second target user outside the target group successfully grabs a red envelope, that second target user can be required to join the target group before actually receiving their reward. The corresponding cash amount can be credited to their platform account, thus helping the merchant increase traffic. Furthermore, if the second target user does not join the target group after a preset time after successfully grabbing a red envelope, their reward can be returned, allowing other group members to continue grabbing red envelopes, thus avoiding loss of the red envelope.
[0050] The technical solution provided in this invention first publishes the administrator's preset red envelope rules in the target group within an instant messaging application platform. Then, it obtains rule adjustment requests from group members and publishes the adjusted red envelope rules, finally confirmed by the administrator based on the members' requests, in the target group. Subsequently, red envelope messages can be automatically sent in the target group according to the adjusted rules. By allowing group members to negotiate the red envelope distribution rules, member engagement and enjoyment can be continuously enhanced. This gives members a sense of participation while also providing tangible benefits from receiving red envelopes, thereby generating more private domain traffic and indirectly increasing sales, achieving a win-win situation for both shop owners and customers.
[0051] Example 2
[0052] Figure 2 This is a schematic diagram of the structure of the instant messaging group red envelope distribution device provided in Embodiment 2 of the present invention. This device can be implemented in hardware and / or software, and is generally integrated into a computer device to execute the instant messaging group red envelope distribution method provided in any embodiment of the present invention. Figure 2 As shown, the device includes:
[0053] The preset rule publishing module 21 is used to publish the preset red envelope rules of the administrator in the target group within the instant messaging application platform;
[0054] The adjusted rule publishing module 22 is used to obtain the rule adjustment requests from group members and publish the adjusted red envelope rules confirmed by the administrator according to the rule adjustment requests in the target group;
[0055] The red envelope message sending module 23 is used to send red envelope messages to the target group in accordance with the adjusted red envelope rules.
[0056] The technical solution provided in this invention first publishes the administrator's preset red envelope rules in the target group within an instant messaging application platform. Then, it obtains rule adjustment requests from group members and publishes the adjusted red envelope rules, finally confirmed by the administrator based on the members' requests, in the target group. Subsequently, red envelope messages can be automatically sent in the target group according to the adjusted rules. By allowing group members to negotiate the red envelope distribution rules, member engagement and enjoyment can be continuously enhanced. This gives members a sense of participation while also providing tangible benefits from receiving red envelopes, thereby generating more private domain traffic and indirectly increasing sales, achieving a win-win situation for both shop owners and customers.
[0057] Based on the above technical solution, optionally, the device further includes:
[0058] The online payment information statistics module is used to collect online payment information for online and / or offline transactions in the target group in real time.
[0059] The red envelope message sending module 23 is specifically used for:
[0060] Based on the online payment information, red envelope messages are sent to the target group in accordance with the adjusted red envelope rules.
[0061] Based on the above technical solution, optionally, the device further includes:
[0062] The payment user addition module is used to add the first target user outside the target group to the target group if the first target user completes an online payment in the target group.
[0063] Based on the above technical solution, optionally, the device further includes:
[0064] The external participation configuration module is used to respond to the configuration operation of the administrator and configure the red envelope message so that group members and / or external users can initiate red envelope grabbing requests.
[0065] Based on the above technical solution, optionally, the device further includes:
[0066] The module for distributing red envelopes to users outside the group is used to, after sending a red envelope message to the target group according to the adjusted red envelope rules, if a second target user outside the target group successfully completes the red envelope grabbing operation, then after the second target user joins the target group, the red envelope grabbing result of the second target user is actually distributed to the second target user.
[0067] Based on the above technical solution, optionally, the adjusted red envelope rules include one or more of the following: total red envelope amount, number of red envelopes, amount per red envelope, sending time, and triggering conditions. The triggering conditions include the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount.
[0068] The instant messaging group red envelope distribution device provided in this embodiment of the invention can execute the instant messaging group red envelope distribution method provided in any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the method.
[0069] It is worth noting that in the above embodiment of the instant messaging group red envelope distribution device, the various units and modules included are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, the specific names of each functional unit are only for easy differentiation and are not used to limit the scope of protection of the present invention.
[0070] Example 3
[0071] Figure 3 This is a schematic diagram of the structure of a computer device provided in Embodiment 3 of the present invention, showing a block diagram of an exemplary computer device suitable for implementing the embodiments of the present invention. Figure 3 The computer device shown is merely an example and should not be construed as limiting the functionality or scope of the embodiments of the present invention. Figure 3 As shown, the computer device includes a processor 31, a memory 32, an input device 33, and an output device 34; the number of processors 31 in the computer device can be one or more. Figure 3 Taking a processor 31 as an example, the processor 31, memory 32, input device 33, and output device 34 in a computer device can be connected via a bus or other means. Figure 3 Taking the example of a connection between China and Israel via a bus.
[0072] The memory 32, as a computer-readable storage medium, can be used to store software programs, computer-executable programs, and modules, such as the program instructions / modules corresponding to the instant messaging group red envelope distribution method in this embodiment of the invention (e.g., the preset rule publishing module 21, the adjusted rule publishing module 22, and the red envelope message sending module 23 in the instant messaging group red envelope distribution device). The processor 31 executes various functional applications and data processing of the computer device by running the software programs, instructions, and modules stored in the memory 32, thereby implementing the aforementioned instant messaging group red envelope distribution method.
[0073] The memory 32 may primarily include a program storage area and a data storage area. The program storage area may store the operating system and at least one application program required for a given function; the data storage area may store data created based on the use of the computer device. Furthermore, the memory 32 may include high-speed random access memory and non-volatile memory, such as at least one disk storage device, flash memory, or other non-volatile solid-state storage device. In some instances, the memory 32 may further include memory remotely located relative to the processor 31, which can be connected to the computer device via a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
[0074] Input device 33 can be used to acquire preset red envelope rules from administrators and rule adjustment requests from group members, as well as generate key signal inputs related to user settings and function control of the computer device. Output device 34 may include a display screen, which can be used for user interaction, etc.
[0075] Example 4
[0076] Embodiment 4 of the present invention also provides a storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to execute a method for distributing red envelopes in an instant messaging group, the method comprising:
[0077] Publish the administrator's preset red envelope rules to the target group within the instant messaging application platform;
[0078] Obtain the rule adjustment requests from group members, and publish the adjusted red envelope rules, confirmed by the administrator based on the rule adjustment requests, in the target group;
[0079] Send red envelope messages to the target group according to the adjusted red envelope rules.
[0080] Storage media can be any type of memory device or storage device. The term "storage media" is intended to include: mounting media, such as CD-ROMs, floppy disks, or magnetic tape devices; computer system memory or random access memory, such as DRAM, DDR RAM, SRAM, EDO RAM, Rambus RAM, etc.; non-volatile memory, such as flash memory, magnetic media (e.g., hard disks or optical storage); registers or other similar types of memory elements. Storage media may also include other types of memory or combinations thereof. Furthermore, storage media may reside in a computer system in which the program is executed, or may reside in a different second computer system connected to the computer system via a network (such as the Internet). The second computer system can provide program instructions to the computer for execution. The term "storage media" can include two or more storage media that may reside in different locations (e.g., in different computer systems connected via a network). Storage media may store program instructions (e.g., specifically implemented as a computer program) that can be executed by one or more processors.
[0081] Of course, the computer-executable instructions provided in the embodiments of the present invention are not limited to the method operations described above, but can also perform related operations in the instant messaging group red envelope distribution method provided in any embodiment of the present invention.
[0082] Computer-readable signal media may include data signals propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals may take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. Computer-readable signal media may also be any computer-readable medium other than computer-readable storage media, capable of sending, propagating, or transmitting programs for use by or in connection with an instruction execution system, apparatus, or device.
[0083] Program code contained on a computer-readable medium may be transmitted using any suitable medium, including but not limited to wireless, wire, optical fiber, RF, etc., or any suitable combination thereof.
[0084] Based on the above description of the implementation methods, those skilled in the art can clearly understand that the present invention can be implemented using software and necessary general-purpose hardware, and of course, it can also be implemented using hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present invention, or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product can be stored in a computer-readable storage medium, such as a computer floppy disk, read-only memory (ROM), random access memory (RAM), flash memory, hard disk, or optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute the methods described in the various embodiments of the present invention.
[0085] Example 5
[0086] Embodiment 5 of the present invention also provides a computer program product, which includes a computer program (also referred to as code or instructions). The computer program can be stored in a computer-readable storage medium. When the computer program is executed by a processor, it is used to execute the instant messaging group red envelope distribution method provided in any of the above embodiments, and has the corresponding beneficial effects of executing the method.
[0087] Note that the above description is merely a preferred embodiment of the present invention and the technical principles employed. Those skilled in the art will understand that the present invention is not limited to the specific embodiments described herein, and various obvious changes, readjustments, and substitutions can be made without departing from the scope of protection of the present invention. Therefore, although the present invention has been described in detail through the above embodiments, the present invention is not limited to the above embodiments, and may include many other equivalent embodiments without departing from the concept of the present invention, the scope of which is determined by the scope of the appended claims.
Claims
1. A method for distributing red envelopes in an instant messaging group, characterized in that, include: Publish the administrator's preset red envelope rules to the target group within the instant messaging application platform; Obtain the rule adjustment requests from group members, and publish the adjusted red envelope rules, confirmed by the administrator based on the rule adjustment requests, in the target group; Send red envelope messages to the target group according to the adjusted red envelope rules.
2. The method for distributing red envelopes in an instant messaging group according to claim 1, characterized in that, The method further includes: Real-time statistics on online payment information for online and / or offline transactions within the target group; Sending red envelope messages to the target group according to the adjusted red envelope rules includes: Based on the online payment information, red envelope messages are sent to the target group in accordance with the adjusted red envelope rules.
3. The method for distributing red envelopes in an instant messaging group according to claim 1, characterized in that, The method further includes: If a first target user outside the target group completes an online payment within the target group, then the first target user is added to the target group.
4. The method for distributing red envelopes in an instant messaging group according to claim 1, characterized in that, The method further includes: In response to the administrator's configuration operation, the red envelope message is configured so that group members and / or users outside the group can initiate red envelope grabbing requests.
5. The method for distributing red envelopes in an instant messaging group according to claim 4, characterized in that, After sending the red envelope message to the target group according to the adjusted red envelope rules, the method further includes: If a second target user outside the target group successfully completes the red envelope grabbing operation, the grabbing result will be actually distributed to the second target user after the second target user joins the target group.
6. The method for distributing red envelopes in an instant messaging group according to any one of claims 1-5, characterized in that, The adjusted red envelope rules include one or more of the following: total red envelope amount, number of red envelopes, amount per red envelope, sending time, and triggering conditions. The triggering conditions include the total online payment amount within a preset time period meeting a preset total amount or the amount of a single online payment meeting a preset amount.
7. A device for distributing red envelopes in an instant messaging group, characterized in that, include: The preset rule publishing module is used to publish preset red envelope rules for administrators in target groups within the instant messaging application platform; The adjusted rule publishing module is used to obtain rule adjustment requests from group members and publish the adjusted red envelope rules, confirmed by the administrator based on the rule adjustment requests, in the target group. The red envelope message sending module is used to send red envelope messages to the target group in accordance with the adjusted red envelope rules.
8. A computer device, characterized in that, include: One or more processors; Memory, used to store one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method for distributing red envelopes in an instant messaging group as described in any one of claims 1-6.
9. A computer-readable storage medium having a computer program stored thereon, characterized in that, When executed by the processor, the program implements the method for distributing red envelopes in an instant messaging group as described in any one of claims 1-6.
10. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by the processor, it implements the method for distributing red envelopes in an instant messaging group as described in any one of claims 1-6.