Intelligent operation management platform for multi-scene application aggregation

Abstract

The invention relates to the field of computer science and technology, and discloses an intelligent operation management platform for multi-scene application aggregation, which realizes full-life-cycle management and accurate association of commodity labels in a label management module, realizes full-process management and control and dynamic optimization of coupons in a coupon management module, and realizes full-process management and control and dynamic optimization of the coupons. Full-link fine management of commodities from classification, attributes to information is realized in the commodity management module, standardized processing and risk monitoring of multi-source and multi-state orders are realized in the order management module, and platform management and control of supplier classification, qualification and association logic are realized in the supplier management module. Accurate configuration and multi-terminal adaptation of advertisement resources are realized in the advertisement management module, authority hierarchical management and control are realized in the platform role management module, and cross-platform user information unification and life cycle management are realized in the platform user management module. And finally, the problems of function fragmentation, response lag, poor industry adaptability and weak risk prevention and control of a traditional platform are solved.

Description

TECHNICAL FIELD

[0001] The present application relates to the field of computer science and technology, in particular to an intelligent operation and management platform for multi-scene application aggregation. BACKGROUND

[0002] With the rapid development of e-commerce and mobile internet, enterprises are facing increasingly complex operation and management needs. In particular, in multi-scene applications, how to efficiently manage key elements such as goods, orders, suppliers and users has become a key to improving the competitiveness of enterprises. Traditional operation and management platforms have many limitations in terms of functionality, and cannot meet the needs of enterprises for fine management and intelligent decision-making. For example, coupon management lacks flexibility and real-time monitoring capability, goods management is difficult to adapt to the needs of specific industries, order management is inefficient and lacks a risk warning mechanism, and supplier management lacks platformization and dynamic adjustment capability. These pain points not only affect the operational efficiency of enterprises, but also limit the market expansion and user satisfaction of enterprises.

[0003] To solve the above problems, the present application provides an intelligent operation and management platform for multi-scene application aggregation. The platform integrates multiple functional modules to achieve comprehensive management and intelligent decision-making of key elements such as coupons, goods, orders and suppliers. SUMMARY

[0004] (I) Technical problems solved

[0005] In view of the deficiencies of the prior art, the present application provides an intelligent operation and management platform for multi-scene application aggregation, which has the advantages of multi-dimensional data linkage, industry configuration adaptation, full-process risk warning and dynamic strategy optimization, and solves the problems of functional fragmentation, response lag, poor industry adaptability and weak risk prevention and control of traditional platforms.

[0006] (II) Technical solutions

[0007] To achieve the above purpose, the present application provides the following technical solutions: an intelligent operation and management platform for multi-scene application aggregation, comprising a label management module, a coupon management module, a goods management module, an order management module, a supplier management module, an advertisement management module, a platform role management module and a platform user management module.

[0008] The label management module creates, queries, edits and deletes operations of goods labels, supports quick retrieval through label type / name, and associates labels in goods information management;

[0009] The coupon management module defines full-reduction coupons, discount coupons and deduction coupons according to coupon types, and tracks the issuance, review, distribution and use of coupons in real time, while supporting financial review, batch distribution, replenishment of coupon codes and use state monitoring;

[0010] The commodity management module classifies glass according to its characteristics, manages brands, categories, service items, attributes and commodity information;

[0011] The order management module manages order lists, primary store orders, supplier orders, secondary order settlement, order evaluation and refund management processes according to order sources and states, and uses the order return rate Qz calculation formula to supervise in real time during the refund management process;

[0012] The supplier management module manages supplier types, supplier information and associated logic according to supplier characteristics, and uses the supplier information integrity score Fa calculation formula to supervise in real time in the associated logic;

[0013] The advertisement management module manages advertisement positions and advertisement information according to advertisement display requirements;

[0014] The platform role management module supports role creation, menu / button permission allocation and batch operations based on role-based permission control, and realizes fine-grained permission management;

[0015] The platform permission management module dynamically maintains platform menu structures, supports menu level configuration and data permission isolation, and realizes flexible platform management;

[0016] The platform user management module manages user accounts throughout their life cycle, allocates sales regions and integrates cross-platform single sign-on according to user needs, while supporting data intercommunication with TPA back-end users, realizing unified management and efficient collaboration of user information.

[0017] Preferably, the coupon management module uses the usage rate Ls calculation formula to monitor the use state of the coupon in real time, which is:

[0018]

[0019] In the formula, N y represents the number of used coupons, N z represents the total number of distributed coupons.

[0020] Preferably, the commodity management module is divided into glass special classification unit, commodity brand management unit, commodity classification management unit, service item management unit, commodity attribute management unit and commodity information management unit according to the commodity life cycle turnover requirements and the characteristics of the glass after-service industry.

[0021] Preferably, the glass special classification unit sets independent classification rules for specific categories in the glass after-service scene, and supports adding classification names, uploading applets and web cover pictures, configuring sorting values and hot-selling identifiers;

[0022] The commodity brand management unit is responsible for maintaining the basic information and operation attributes of the commodity brand, the basic information including brand name, manufacturer, LOGO and cover picture, and the operation attributes including sorting value, hot-selling, high-end and enabled identifier, while supporting brand creation, editing and deletion operations.

[0023] Preferably, the commodity classification management unit constructs a two-level commodity classification system composed of first-level classification and sub-classification, and supports first-level classification creation, editing, deletion, and adding sub-classification to first-level classification.

[0024] Preferably, the service item management unit is used to define commodity additional services, and is responsible for maintaining service title, service content and enabled identifier, and supports service item creation, editing and deletion operations;

[0025] The commodity attribute management unit is responsible for maintaining commodity specification attributes, and supports attribute name, attribute value and sorting value creation, editing and deletion.

[0026] Preferably, the commodity information management unit aggregates data of label management, brand management, classification management, service item management and attribute management units.

[0027] Preferably, the order management module uses the calculation formula of order return rate Qz in the refund management for real-time supervision, and the calculation formula is:

[0028]

[0029] In the formula, m d represents the number of current refund orders, m z represents the total number of current order orders.

[0030] Preferably, the supplier management module uses the calculation formula of supplier information integrity score Fa in the association logic for real-time supervision, and the calculation formula is:

[0031]

[0032] In the formula, k y represents the number of filled mandatory fields, k z represents the total number of mandatory fields.

[0033] Preferably, the advertisement management module manages advertisement positions and advertisement information according to advertisement display requirements, specifically:

[0034] (1) The advertisement position management configures an advertisement position;

[0035] (2) The advertisement information management uploads advertisement materials, controls display states and platforms, and realizes accurate placement and management of advertisements.

[0036] Compared with the prior art, the application provides an intelligent operation and management platform with multi-scene application aggregation, which has the following beneficial effects:

[0037] 1. The coupon management module is used to realize standardized definition of coupon types, real-time tracking of full-process states, dynamic regulation and control of issuance and use, accurate prediction of coupon consumption rhythm through a calculation formula of usage rate Ls, timely iterative optimization of marketing strategies through hierarchical response of different usage rate intervals, and finally avoid coupon inventory fault or resource waste, improve coupon cancellation efficiency and marketing conversion effect.

[0038] 2. The above-mentioned commodity management module is used to realize industry adaptation of commodity classification in the glass after-service scene, hierarchical operation of brands, standardized management of attributes and service items, and full-life-cycle management of commodity information, to realize cross-unit linkage integration of commodity data, accurate operation of commodity display, seamless connection of commodities and supply chains, and finally meet the special business needs of the glass after-service industry, guarantee the accuracy and consistency of commodity information, and improve the commodity listing efficiency and front-end display effect.

[0039] 3. The order management module is used to centrally manage multi-source orders, realize full-link digital management of orders from ordering to completion (including refund), and use a calculation formula of order return rate Qz to realize real-time early warning of order quality risk and intensified management and control of high-risk order processes, and finally achieve the beneficial effects of improving order processing efficiency, protecting the legitimate rights and interests of users, and reducing the order abnormal rate.

[0040] 4. The supplier management module is used to classify and manage suppliers, realize platformized management of the whole life cycle of suppliers and dynamic adaptation of the supply chain, and use a calculation formula of supplier information integrity score Fa to realize real-time supervision of supplier qualification compliance, and finally achieve the beneficial effect of reducing the order assignment or settlement risk caused by missing supplier information. BRIEF DESCRIPTION OF DRAWINGS

[0041] Figure 1 The platform flowchart of the application. DETAILED DESCRIPTION

[0042] With reference to the drawings of the embodiments of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments of the present application. Based on the embodiments of the present application, all the other embodiments obtained by a person of ordinary skill in the art without creative work fall within the scope of the present application.

[0043] Please refer to Figure 1 The intelligent management platform of multi-scene application aggregation comprises a label management module, a coupon management module, a commodity management module, an order management module, a supplier management module, an advertisement management module, a platform role management module and a platform user management module.

[0044] The label management module creates, queries, edits and deletes commodity labels, supports quick search through label types / names, and associates labels in commodity information management for accurate classification and promotion strategy formulation, so as to better manage and promote commodities.

[0045] The coupon management module defines full-reduction coupons, discount coupons and deduction coupons according to coupon types, tracks the issuance, review, distribution and use of coupons in real time, supports financial review, batch distribution, replenishment of coupon codes and use state monitoring, and uses a use rate Ls calculation formula to monitor the use state of coupons in real time, so as to prompt the administrator to replenish or adjust the discount strategy in time;

[0046] The commodity management module classifies glass according to commodity characteristics, manages brands, classifies, manages service items, manages attributes and manages commodity information, and realizes efficient management of commodity information through fine classification and management strategies.

[0047] The order management module manages order lists, first-level store orders, supplier orders, secondary order settlement, order evaluation and refund management processes according to order sources and states, and uses an order return rate Qz calculation formula to supervise in real time during the refund management process. According to the order return rate Qz range, the platform issues a warning to prompt the administrator to check the order processing flow and find the problem cause;

[0048] The supplier management module manages supplier types, supplier information and associated logic according to supplier characteristics. In the associated logic, a supplier information integrity score Fa calculation formula is used for real-time supervision. When the supplier information integrity score Fa is lower than 70%, the platform issues a warning to prompt the administrator to pay attention to the supplier cooperation and take measures to improve the supplier activity;

[0049] The advertisement management module manages advertisement positions and advertisement information according to advertisement display requirements, so as to realize accurate placement and management of advertisements.

[0050] The platform role management module supports role creation, menu / button permission allocation and batch operation based on role-based permission control (RBAC), realizes fine-grained permission management, and ensures the security and compliance of platform operation.

[0051] The platform permission management module dynamically maintains the platform menu structure, supports menu level configuration and data permission isolation, realizes flexible platform management, and ensures data security.

[0052] The platform user management module manages user accounts throughout the life cycle (creation, editing, and disabling) according to user needs, allocates sales areas, and integrates cross-platform single sign-on, while supporting data intercommunication with TPA backend users, realizing unified management and efficient collaboration of user information.

[0053] Advantages: Through the construction of the above-mentioned tag management module, coupon management module, commodity management module, order management module, supplier management module, advertisement management module, platform role management module and platform user management module, the full life cycle management and precise association of commodity tags are realized in the tag management module, providing data support for commodity classification and promotion; in the coupon management module, the whole process control and dynamic optimization of coupons are realized, balancing marketing effect and cost control; in the commodity management module, the whole link fine-grained management of commodities from classification, attributes to information is realized, adapting to the characteristics of the glass after-service industry; in the order management module, standardized processing and risk monitoring of multi-source, multi-state orders are realized, ensuring order flow efficiency; in the supplier management module, platformized management of supplier classification, qualification and associated logic is realized, strengthening supply chain collaboration; in the advertisement management module, precise configuration and multi-end adaptation of advertisement resources are realized, improving marketing ROI (return on investment); in the platform role management module, hierarchical permission control based on the RBAC (role-based access control) model is realized, ensuring operation safety and compliance; in the platform user management module, cross-platform user information unification and life cycle management are realized, improving organizational collaboration efficiency. Finally, the data intercommunication and process linkage of each module are realized, building a whole business closed loop of commodity-marketing-order-supply chain-platform management, thereby greatly improving the operating management efficiency, reducing the operating risk, and optimizing the user and partner experience.

[0054] The coupon management module monitors the coupon usage status in real time through the calculation formula of usage rate Ls, and the calculation formula is:

[0055]

[0056] In the formula, Ls represents the usage rate, N y represents the number of used coupons, and N zThe total number of coupons issued, when the calculated value of the usage rate Ls is in the interval of 70% to 80%, the platform automatically sends a warning prompt, and takes the following preventive measures:

[0057] (1) Automatically remind the administrator to pay attention to the use of coupons and prepare for replenishment plans in advance;

[0058] (2) Evaluate the distribution channels of coupons and adjust the distribution strategy, and preferentially allocate coupons to channels with high conversion rates;

[0059] (3) Analyze coupon usage data, identify high-usage user groups, and conduct targeted marketing activities to improve user loyalty;

[0060] When the calculated value of the usage rate Ls reaches 90%, an alarm is triggered, and the platform automatically prompts the administrator to replenish or adjust the coupon strategy in a timely manner, including:

[0061] (1) Immediately start the replenishment process, quickly replenish the coupon inventory according to the preset replenishment quantity, and ensure the continuity of coupon supply;

[0062] (2) Re-evaluate the distribution strategy of coupons, consider adjusting the denomination, validity period or distribution conditions of coupons to balance user experience and cost control;

[0063] (3) In-depth analysis of the use of coupons to identify potential abuse risks and take necessary restriction measures such as limiting the number of uses by a single user or setting a usage threshold to ensure reasonable use of coupons.

[0064] Advantages: Through the above-mentioned coupon management module, the standardization of coupon types, real-time tracking of full-process status, dynamic regulation of distribution and use are realized, the precise prediction of coupon consumption rhythm is carried out through the calculation formula of the usage rate Ls, the timely iterative optimization of marketing strategies is carried out through the hierarchical response of different usage rate intervals, and finally the coupon inventory fault or resource waste is avoided, the coupon cancellation efficiency and marketing conversion effect are improved.

[0065] The commodity management module is divided into glass special classification unit, commodity brand management unit, commodity classification management unit, service item management unit, commodity attribute management unit and commodity information management unit according to the whole life cycle flow demand of commodity and the characteristics of glass after-sales service industry.

[0066] The glass special category unit sets independent classification rules for specific categories (such as automotive glass) in the glass after-sales service scenario. It supports adding category names, uploading cover images for the mini-program and web (World Wide Web) terminals, configuring sorting values ​​and whether they are hot-selling indicators. When the hot-selling status is set to yes, the products under this category will be automatically displayed in the high-tech automotive glass module of the App store and arranged in ascending order of sorting value. Even if the category is already associated with products, deletion is still allowed to ensure the flexibility of category adjustment and adapt to the needs of dynamic optimization of product categories in the business.

[0067] The product brand management unit is responsible for maintaining the basic information and operational attributes of product brands. Basic information includes brand name, manufacturer, logo, and cover image. Operational attributes include ranking value, whether it's a best-selling product, whether it's high-end, and whether a logo is enabled. It also supports brand creation, editing, and deletion. The platform strictly controls brand association logic; brands that are not enabled cannot be associated with products, and brands already associated with products cannot be deleted. Attempting to delete a brand will trigger a notification that it is already in use. In terms of operational display, when "best-selling" is set to "yes," products under the corresponding brand are displayed in the brand's automotive glass module in the App Store; when "high-end" is set to "yes," products under the brand are displayed in the high-end automotive glass module in the App Store. Both modules are arranged in ascending order by ranking value, achieving tiered brand operation and precise exposure.

[0068] The product category management unit constructs a two-level product category system consisting of primary categories and subcategories. It supports the creation, editing, and deletion of primary categories, as well as the addition of subcategories to primary categories. During the subcategory configuration process, attribute groups must be associated, and the attribute values ​​of the attribute groups come from the product attribute management unit. The platform also sets category association control rules. Categories that are set to "no" cannot be associated with products, and categories that are already associated with products cannot be deleted. Deletion will trigger a prompt that the category is already in use. Through this logical design, the close linkage between categories, products, and attributes is ensured, avoiding product information confusion caused by category adjustments and ensuring the stability and integrity of the product category system.

[0069] The service item management unit is used to define additional services for products, such as glass installation and after-sales warranty. It is also responsible for maintaining service titles, service content, and whether they are enabled or disabled. It supports the creation, editing, and deletion of service items. To ensure the effectiveness and flexibility of service association, the platform sets that unenabled service items cannot be associated with products. Even if a service item is associated with a product, it can still be deleted. This meets the needs of dynamic adjustment of service content in business. At the same time, the service item data managed by this unit also provides the product information management unit with the selection source when configuring product services.

[0070] The Product Attribute Management Unit is responsible for maintaining product specification attributes, including common attribute types such as glass size and material. It supports the creation, editing, and deletion of attribute names, attribute values, and sorting values. To achieve the reuse and linkage of attribute data, the attribute data of this unit will be synchronized to the Product Category Management Unit for the configuration of attribute groups in subcategories. Subsequently, in the product specification configuration stage of the Product Information Management Unit, this attribute data will be called and selected, ultimately forming a hierarchical association logic of attribute-category-product, ensuring the standardization and consistency of product specification configuration.

[0071] The Product Information Management unit aggregates data from tag management, brand management, category management, service item management, and attribute management units, and completes full-process management of product information based on this. This includes inputting basic information such as product name, subtitle, brand, and category; configuring product specifications; switching between product listing and delisting statuses; and controlling product review status. Product review statuses are categorized into three types: pending review, approved, and rejected. The platform sets strict conditions for product listing operations; only products that have passed review and are not yet listed can be listed. When a product is listed, editing and deletion are prohibited; only delisting is supported. Listed products can generate QR codes for offline promotion. When the "hot-selling" indicator for a product is set to "yes," the product will automatically be displayed in the App's hot-selling products module. This unit also supports associating products with multiple suppliers. This association information will be directly used in the supplier assignment process of the order management module, thereby achieving effective integration of product management and supply chain management.

[0072] The advantages are: through the above-mentioned product management module, it can achieve industry adaptation of product classification in the glass after-sales service scenario, hierarchical operation of brands, standardized management of attributes and service items, full life cycle control of product information, cross-unit linkage and integration of product data, precise operation of product display, and seamless connection between products and supply chain. In the end, it can meet the special business needs of the glass after-sales service industry, ensure the accuracy and consistency of product information, and improve product listing efficiency and front-end display effect.

[0073] The order management module is divided into several processes based on order source and status: order list, primary store orders, supplier orders, secondary order settlement, and order evaluation and refund management. Specifically:

[0074] (1) Order List: Unified management of orders from multiple sources (mobile, stores, suppliers), supporting supplier assignment, logistics tracking and status changes, ensuring the efficiency and accuracy of order processing;

[0075] (2) First-level store orders: Dedicated store order processing flow, including billing settlement function, to meet the special needs of stores;

[0076] (3) Supplier orders: Synchronously generate supplier-perspective orders, support settlement splitting, and ensure business collaboration between suppliers and enterprises;

[0077] (4) Second-level order settlement: Settlement orders are split according to the store dimension to achieve refined settlement management;

[0078] (5) Order Evaluation: User evaluation review and display to improve user experience and product reputation;

[0079] (6) Refund Management: The entire process of refund application, review, and status tracking is implemented to protect user rights. The refund management process utilizes a real-time monitoring method based on the order return rate (Qz) calculation formula:

[0080]

[0081] In the formula, m d This indicates the number of refunded orders in the current period, m z This indicates the total number of orders placed in the current period. When the order return rate Qz exceeds 5% to 10%, the platform will send an alert to the operations department, prompting them to investigate issues related to product quality and logistics timeliness. When the order return rate Qz is higher than 10% (alarm threshold), the platform will trigger an enhanced order review mechanism (adding a manual review step) and suspend the listing of products with high refund rates to help trace the reasons for refunds.

[0082] The advantages are: centralized control of orders from multiple sources is achieved through the above-mentioned order management module, realizing full-link digital management of orders from order placement to completion (including refunds), and using the calculation formula of order return rate Qz to conduct real-time early warning of order quality risks and strengthen the control of high-risk order processes, ultimately achieving the beneficial effects of improving order processing efficiency, protecting users' legitimate rights and interests, and reducing order abnormality rate.

[0083] The supplier management module manages supplier types, supplier information, and related logic based on supplier characteristics. Its specific functions are divided into:

[0084] (1) Supplier Type: Customize supplier categories to facilitate supplier classification and management;

[0085] (2) Supplier information: Maintain supplier qualifications (taxpayer number, bank account opening, business license), support account allocation and review process, and ensure the integrity and compliance of supplier information;

[0086] (3) Association Logic: Products can be bound to multiple suppliers, and automatic matching occurs during settlement, enabling flexible supply chain management. Real-time monitoring is achieved using a supplier information integrity score, Fa, calculated using the following formula:

[0087]

[0088] In the formula, k y Indicates the number of required fields that have been filled, k z This indicates the total number of required fields. When the supplier information completeness score Fa is below 70%, the platform will automatically issue an alert, prompting the administrator to pay attention to the supplier's cooperation status and take measures to improve the supplier's activity level.

[0089] The advantages are: by classifying and managing suppliers through the above-mentioned supplier management module, the platform-based control of the entire supplier lifecycle and the dynamic adaptation of the supply chain are realized. Furthermore, by using the calculation formula of the supplier information integrity score Fa, the supplier qualification and compliance can be monitored in real time, ultimately achieving the beneficial effect of reducing the risk of order assignment or settlement caused by missing supplier information.

[0090] The advertising management module manages ad placement and ad information based on ad display requirements, specifically:

[0091] (1) Ad placement management: Configure ad placements (such as banners and carousels) to ensure the rationality and effectiveness of ad display;

[0092] (2) Advertising information management: Upload advertising materials, control the display status and platform (Web, Mini Program, App) to achieve precise advertising delivery and management.

[0093] The advantages are: by rationally planning and configuring advertising positions through the above advertising management module, the efficient use of advertising resources and the accurate delivery of marketing information can be achieved, ultimately enhancing brand exposure and product promotion effects, and helping to achieve marketing goals.

[0094] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A smart business management platform that aggregates multiple application scenarios, characterized in that, It includes modules for tag management, coupon management, product management, order management, supplier management, advertising management, platform role management, and platform user management. The tag management module performs operations such as creating, querying, editing and deleting product tags, and also supports quick retrieval by tag type / name, and associates tags in product information management; The coupon management module defines coupons such as full reduction coupons, discount coupons and deduction coupons according to coupon type, and tracks the issuance, review, distribution and usage of coupons in real time. It also supports financial review, batch distribution, replenishment coupon codes and usage status monitoring. The product management module performs special classification, brand management, category management, service item management, attribute management, and product information management based on product characteristics; The order management module manages the order list, first-level store orders, supplier orders, second-level order settlement, order evaluation and refund management processes based on the order source and status, and uses the order return rate Qz calculation formula for real-time monitoring during the refund management process; The supplier management module manages supplier types, supplier information, and related logic based on supplier characteristics. In the related logic, the supplier information integrity score Fa is calculated using a formula for real-time monitoring. The advertising management module manages advertising placement and advertising information based on advertising display requirements. The platform role management module supports role-based access control, enabling role creation, menu / button permission allocation, and batch operations, thus achieving fine-grained access management. The platform permission management module dynamically maintains the platform menu structure, supports menu hierarchy configuration and data permission isolation, and enables flexible platform management. The platform's user management module manages user accounts throughout their entire lifecycle, allocates sales regions, and integrates cross-platform single sign-on based on user needs. It also supports data exchange with the TPA backend, enabling unified management and efficient collaboration of user information.

2. The intelligent business management platform for multi-scenario application aggregation according to claim 1, characterized in that: The coupon management module monitors the coupon usage status in real time using the calculation formula for the usage rate Ls. The calculation formula is as follows: In the formula, N y N represents the number of coupons that have been used. z This indicates the total number of coupons issued.

3. The intelligent business management platform for multi-scenario application aggregation according to claim 1, characterized in that: The product management module is divided into a special glass classification unit, a product brand management unit, a product category management unit, a service item management unit, a product attribute management unit, and a product information management unit, based on the needs of the entire product lifecycle and the characteristics of the glass after-sales service industry.

4. The intelligent business management platform for multi-scenario application aggregation according to claim 3, characterized in that: The glass special classification unit sets independent classification rules for specific categories in the glass after-sales service scenario, and supports adding category names, uploading cover images for mini programs and web terminals, configuring sorting values ​​and whether they are best-selling indicators; The product brand management unit is responsible for maintaining the basic information and operational attributes of product brands. The basic information includes brand name, manufacturer, logo, and cover image. The operational attributes include ranking value, whether it is a best-selling product, whether it is a high-end product, and whether it has an enabled logo. It also supports the creation, editing, and deletion of brands.

5. The intelligent business management platform for multi-scenario application aggregation according to claim 3, characterized in that: The product classification management unit constructs a two-level product classification system consisting of primary categories and subcategories, and supports the creation, editing, and deletion of primary categories, as well as the addition of subcategories to primary categories.

6. The intelligent business management platform for multi-scenario application aggregation according to claim 3, characterized in that: The service item management unit is used to define additional services for products, and is also responsible for maintaining the service title, service content and whether it is enabled, and supports the creation, editing and deletion of service items; The product attribute management unit is responsible for maintaining product specification attributes and supports the creation, editing, and deletion of attribute names, attribute values, and sorting values.

7. The intelligent business management platform for multi-scenario application aggregation according to claim 3, characterized in that: The product information management unit aggregates data from units such as tag management, brand management, category management, service item management, and attribute management.

8. The intelligent business management platform for multi-scenario application aggregation according to claim 1, characterized in that: The order management module uses the order return rate Qz calculation formula for real-time monitoring in refund management. The calculation formula is as follows: In the formula, m d This indicates the number of refunded orders in the current period, m z This indicates the total number of orders placed in the current period.

9. The intelligent business management platform for multi-scenario application aggregation according to claim 1, characterized in that: The supplier management module uses the supplier information integrity score Fa calculated using a formula in its association logic for real-time monitoring. The formula is as follows: In the formula, k y Indicates the number of required fields that have been filled, k z This indicates the total number of required fields.

10. The intelligent business management platform for multi-scenario application aggregation according to claim 1, characterized in that: The advertising management module manages advertising placement and advertising information according to advertising display requirements, specifically as follows: (1) Ad placement management: Configure ad placements; (2) Advertising information management: Upload advertising materials, control the display status and platform, and realize the precise delivery and management of advertisements.

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