Information interaction method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses an information interaction method and device, equipment, a storage medium and a program product, and the method comprises the steps: displaying a session page which comprises an inquiry message for a target object; in response to a reply event for the inquiry message, displaying a reply message for the inquiry message, the reply message displaying an evaluation display entry in an associated manner; the evaluation display entry is used for displaying object evaluation content matched with the reply message; the object evaluation content is evaluation for the target object; and in response to a trigger operation on the evaluation display entry, displaying an evaluation content page, the evaluation content page comprising at least one piece of object evaluation content matched with the reply message. By adopting the embodiment of the invention, the credibility of the user for replying the message can be improved.

Description

Technical Field

[0001] This application relates to the field of Internet technology, and in particular to an information interaction method, apparatus, device, storage medium, and program product. Background Technology

[0002] With the widespread adoption of internet technology and mobile devices, customer service systems on online platforms (such as e-commerce platforms, lifestyle service platforms, map navigation platforms, and social media platforms) have become crucial channels for users to obtain information about products and stores (locations). While browsing products or searching for store information, users often use these customer service systems to inquire about product or store (location) related questions, such as product quality, product effectiveness, store service, and accessibility. However, customer service representatives primarily rely on pre-set reply templates, lacking personalization and flexibility, leading to low user trust in their responses. Therefore, improving user trust in customer service replies is a pressing technical challenge. Summary of the Invention

[0003] The technical problem to be solved by the embodiments of this application is to provide an information interaction method, apparatus, device, storage medium and program product that can enhance users' trust in reply messages.

[0004] On the one hand, embodiments of this application provide an information interaction method, the method comprising:

[0005] Display a session page, which includes query messages for the target object;

[0006] In response to a reply event to the query message, a reply message to the query message is displayed, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content that matches the reply message; the object evaluation content is an evaluation of the target object;

[0007] In response to the triggering operation of the evaluation display entry, an evaluation content page is displayed, which includes at least one object evaluation content that matches the reply message.

[0008] On the other hand, embodiments of this application provide an information interaction device, which includes:

[0009] A display unit is used to display a session page, the session page including query messages for a target object;

[0010] The display unit is further configured to respond to a reply event to the query message and display a reply message to the query message, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content that matches the reply message; the object evaluation content is an evaluation of the target object;

[0011] The display unit is also configured to display an evaluation content page in response to a trigger operation on the evaluation display entry, the evaluation content page including at least one object evaluation content that matches the reply message.

[0012] In one implementation, the evaluation display entry includes a first evaluation display entry, which includes evaluation content of a target object matching the reply message. The display unit, in response to a trigger operation on the evaluation display entry, displays the evaluation content page, which can be used for:

[0013] In response to the triggering operation of the first evaluation display entry, a publication details page of the target published content related to the target object is displayed, wherein the evaluation content of the target object is determined based on the target published content and / or the comment content of the target published content;

[0014] In response to the triggering operation of the first evaluation display entry, the evaluation details page of the target object is displayed, and the evaluation details page includes the evaluation content of the target object;

[0015] In response to the triggering operation of the first evaluation display entry, an evaluation information aggregation page is displayed, and the evaluation content of the target object is displayed. The evaluation information aggregation page includes the at least one evaluation content of the target object.

[0016] In one implementation, the first evaluation display entry includes evaluation content of the target object published by an associated account of the target account that matches the reply message. The target account is the account that submitted the inquiry message. The associated account includes at least one of the following types of accounts: accounts that have interacted with the target account, and accounts whose account information is more similar to the target account than a preset threshold.

[0017] In one embodiment, the evaluation display entry includes a second evaluation display entry, and the display unit, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0018] In response to the triggering operation of the second evaluation display entry, an evaluation aggregation page is displayed, which includes object evaluation content that matches the reply message.

[0019] In one implementation, the evaluation aggregation page includes at least one object description dimension filtering control, and the display unit can also be used for:

[0020] In response to a trigger operation for any object description dimension filter control, the object evaluation content of the target object under the object description dimension corresponding to the object description dimension filter control is displayed.

[0021] In one implementation, the number of target objects is multiple, the evaluation aggregation page includes object selection controls corresponding to each target object, and the display unit can also be used for:

[0022] In response to a trigger operation on any object selection control, display the object evaluation content of the target object corresponding to the object selection control that matches the reply message.

[0023] In one implementation, the number of target objects is multiple, and the evaluation display entry includes comparison information of the multiple target objects in at least one object description dimension. The display unit, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0024] In response to a triggered operation that compares information for any target object in the target object description dimension, the evaluation content of the target object in the target object description dimension is displayed on the evaluation content page.

[0025] In one implementation, the number of target objects is multiple, the query messages include query messages for multiple target objects under the target object description dimension, the evaluation display entry includes comparison information of multiple target objects in the target object description dimension, and the display unit, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0026] In response to a triggering operation that compares the target object description dimension for any target object, the object evaluation content under the target object description dimension of the target object is displayed on the evaluation content page.

[0027] On the other hand, embodiments of this application provide a computer device, which includes a memory, a communication interface, and a processor, wherein the memory, the communication interface, and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the above-mentioned information interaction method.

[0028] On the other hand, embodiments of this application provide a computer-readable storage medium storing a computer program that, when executed by a processor, implements the aforementioned information interaction method.

[0029] On the other hand, embodiments of this application provide a computer program product, which includes a computer program stored in a computer storage medium; the processor of a computer device reads the computer program from the computer storage medium and executes the computer program, causing the computer device to perform the aforementioned information interaction method.

[0030] In this embodiment, a session page is displayed, which includes an inquiry message for a target object. In response to a reply event to the inquiry message, a reply message is displayed, wherein the reply message is associated with an evaluation display entry. The evaluation display entry is used to display object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, which includes at least one object evaluation content matching the reply message. The reply message to the inquiry message is associated with an evaluation display entry, allowing users to view object evaluation content matching the reply message. This increases user trust in the object evaluation content and thus enhances user trust in the reply message. Attached Figure Description

[0031] To more clearly illustrate the technical solutions in the embodiments of this application or the background art, the accompanying drawings used in the embodiments of this application or the background art will be described below.

[0032] Figure 1 This is a schematic diagram of the structure of an information interaction system provided in an embodiment of this application;

[0033] Figure 2 This is a flowchart illustrating an information interaction method provided in an embodiment of this application;

[0034] Figures 3A to 3E This is a schematic diagram of a session page provided in an embodiment of this application;

[0035] Figure 3F This is a schematic diagram of the evaluation display entry provided in an embodiment of this application;

[0036] Figures 3G to 3I This is a schematic diagram of the target object evaluation content provided in the embodiments of this application;

[0037] Figures 3J to 3L This is a schematic diagram of the evaluation aggregation page provided in an embodiment of this application;

[0038] Figures 3M to 3N This is a schematic diagram of a session page provided in an embodiment of this application;

[0039] Figure 4This is a flowchart illustrating another information interaction method provided in an embodiment of this application;

[0040] Figure 5 This is a schematic diagram of the structure of an information interaction device provided in an embodiment of this application;

[0041] Figure 6 This is a schematic diagram of the structure of a computer device provided in an embodiment of this application. Detailed Implementation

[0042] The technical solutions of the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the scope of protection of this application.

[0043] Furthermore, in the description of the embodiments of this application, the terms "first," "second," etc., are used only for distinguishing descriptions and should not be construed as indicating or implying relative importance. Therefore, a feature specified as "first" or "second" may explicitly or implicitly include one or more features. In the description of the embodiments of this application, "multiple" means two or more, unless otherwise explicitly specified.

[0044] The descriptions involved in the embodiments of this application will be defined below:

[0045] Target audience: This includes goods (virtual goods, physical goods, offline services, online services, etc.), stores, locations, etc.

[0046] Published content: This refers to content information pre-published by users on an online platform. It can include text, images, audio, and video, and can be displayed in formats such as notes, articles, and video files. The specific content information included in published content can be adjusted accordingly for different scenarios, and the content information in the published content can be determined by the publisher.

[0047] "In response to" indicates the state in which a corresponding event occurs or a condition is met. The timing of subsequent actions performed in response to this event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately when the event occurs or the condition is met; while in other cases, subsequent actions may be performed some time after the event occurs or the condition is met.

[0048] Triggered actions refer to actions or responses that are automatically executed when specific conditions or events occur. Triggered actions for controls mainly refer to events and behaviors triggered after a user interacts with UI controls (such as buttons, text boxes, drop-down menus, etc.). These triggered actions can include the following types:

[0049] 1. Click event: The user clicks a button, link, or icon.

[0050] 2. Mouse Over / Mouse Enter: The mouse pointer moves over the control and hovers.

[0051] 3. Text Input Event: The user enters or modifies text in the text box.

[0052] 4. Change Event: The user changes the options in the drop-down menu or selection box.

[0053] 5. Focus events (Focus / Blur): Controls gaining or losing input focus, etc.

[0054] In the specific implementation of this application, user-related data is involved, such as user inquiry messages, account information, etc. When the embodiments of this application are applied to specific products or technologies, user permission or consent is required, and the collection, use and processing of related data must comply with local laws, regulations and standards.

[0055] Research has found that when users browse products or search for store information, they often ask questions related to the products or stores (locations) through the corresponding customer service systems, such as product quality, product effectiveness, store service, and transportation convenience. However, customer service representatives mainly rely on preset reply templates when handling user inquiries, lacking personalization and flexibility, resulting in low user trust in customer service replies. Based on this, this application embodiment can display a conversation page, including an inquiry message for a target object; in response to a reply event for the inquiry message, a reply message for the inquiry message is displayed, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content matching the reply message; the object evaluation content is an evaluation of the target object; in response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, the evaluation content page including at least one object evaluation content matching the reply message. The reply message for the inquiry message is associated with an evaluation display entry, through which users can view object evaluation content matching the reply message, increasing user trust in the target object evaluation content and thus improving user trust in the reply message.

[0056] The information interaction method in this embodiment is applied to an information interaction device, which is located on a client. The client can run on a computer device, which has one or more processors, a memory, and one or more applications. The one or more applications are stored in the memory and configured to be executed by the processor to implement the information interaction method. The computer device can be a smart terminal, such as a mobile phone, wearable device, in-vehicle device, tablet computer, network device, and smart computer.

[0057] This application provides an information interaction system, exemplarily, such as... Figure 1 As shown, Figure 1 This is a schematic diagram of an information interaction system provided in an embodiment of this application. The information interaction system may include at least one client 100 (each client 100 integrates an information interaction device) corresponding to a target account and a server 200. The client 100 runs a computer-readable storage medium corresponding to an information interaction method to execute the information interaction method. The server 200 communicates and interacts with at least one client 100. The target account is the account that submitted the query message.

[0058] Any client 100 can display a session page, which includes query messages for a target object. In response to a reply event to the query message, client 100 can send a reply message retrieval request to server 200. Server 200 determines the reply message and the object evaluation content matching the reply message based on the query message. Server 200 sends the reply message to client 100, and client 100 displays the reply message. The reply message is associated with an evaluation display entry, which displays the object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, client 100 sends an evaluation content retrieval request to server 200. Server 200 sends at least one object evaluation content matching the reply message to client 100, and client 100 displays an evaluation content page, which includes at least one object evaluation content matching the reply message.

[0059] The server 200 in the information interaction system can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDN), and big data and artificial intelligence platforms.

[0060] Any client 100 and server 200 can communicate directly or indirectly through wired or wireless communication, and this application does not impose any restrictions.

[0061] Understandable Figure 1 The servers or at least one client in the information interaction system shown do not constitute a limitation on the embodiments of the present invention. That is, the number of servers, the type of servers, the number of at least one client, the type of at least one client, or the number and type of devices contained in each server or client do not affect the overall implementation of the technical solution in the embodiments of the present invention, and can all be considered as equivalent substitutions or derivatives of the technical solutions claimed in the embodiments of the present invention.

[0062] Based on the above description, please refer to Figure 2 , Figure 2 This is a flowchart illustrating an information interaction method provided in an embodiment of this application. This information interaction method can be applied to a client, such as... Figure 2 The information interaction method shown includes, but is not limited to, steps S201 to S203, wherein:

[0063] S201, Display the session page, which includes query messages for the target object.

[0064] The target object may include the target product, the target store, the target location, etc., but this application embodiment does not limit this.

[0065] by Figure 3A For example, Figure 3A This is a schematic diagram of a conversation page provided in an embodiment of this application. The client can display a conversation page 301, which includes a query message 301a for the target object, namely, "Are these shoes easy to wash?".

[0066] Optionally, if the target object includes the target product, then the product details page of the target product can be displayed. The product details page includes the product details information of the target product and the first session entry point. In response to the trigger operation for the first session entry point, the session page is displayed.

[0067] For example, the target account can browse the product details page of the target product. The target account can click the first conversation entry point on the product details page, thus displaying a conversation page on the client side. This conversation page is between the target account and the merchant of the target product. The target account can enter and send inquiries about the target product, and the conversation page will then display these inquiries. Here, the target account is the account that submits the inquiry message. Figure 3B For example, Figure 3BThis is a schematic diagram of a session page provided in an embodiment of this application. The client can display the product details page 304 of the target product. The product details page 304 includes a first session entry 304a. The client can respond to the trigger operation of the first session entry 304a and display a session page 305. The target account can enter and send an inquiry message 305a for the target product on the session page 305.

[0068] Further optionally, the target object includes the target product, and the target product can be displayed on the session page in response to the sending operation for the target product before sending an inquiry message for the target product.

[0069] Specifically, the system can display the product details page of the target product. This page includes a first session entry point. In response to a trigger action on the first session entry point, a session page is displayed. This session page includes product information for the target product. In response to a trigger action on this information, the target product is displayed on the session page. For example, after a target account enters the session page through the first session entry point, the client can identify the target product corresponding to that entry point. This allows the client to display product information for the target product on the session page, prompting the target account to send the target product before sending an inquiry message about it. This enables the merchant (such as its AI customer service or human customer service) to quickly understand the inquiry message. Alternatively, the system can display a session page including a folding component. In response to a trigger action on the folding component, a product sending control is displayed. In response to a trigger action on the product sending control, at least one product from the merchant is displayed. In response to a trigger action on the target product, the target product is displayed on the session page. Optionally, in response to a trigger operation on the product sending control, at least one product of the merchant object is displayed on the product selection page. The product selection page also includes a first switching control and a second switching control. In response to a trigger operation on the first switching control, at least one product of the merchant object that the target account has interacted with is displayed; or, in response to a trigger operation on the second switching control, at least one product of the merchant object that the target account has added is displayed. The at least one product of the merchant object that the target account has interacted with may include, for example, at least one product of the merchant object that the target account has liked, viewed, shared, or favorited; the at least one product of the merchant object that the target account has added may include, for example, at least one product of the merchant object that the target account has added to the shopping cart (shopping bag). Figure 3B For example, before sending an inquiry message for the target product, the target product 305b can be displayed on the session page 305 in response to the sending operation for the target product.

[0070] Optionally, if the target object includes the target product, then the personal page of the merchant object corresponding to the target product can be displayed. The personal page includes the merchant object's personal information and a second session entry point. In response to the trigger operation of the second session entry point, the session page is displayed.

[0071] For example, the target account can access the conversation page through the personal page of the merchant corresponding to the target product. The target account can then click the second conversation entry point on the personal page, allowing the client to display the conversation page. This conversation page connects the target account and the merchant corresponding to the target product. The target account can then enter and send inquiries about the target product, which will then be displayed on the conversation page. Figure 3C For example, Figure 3C This is a schematic diagram of the conversation page provided in the embodiment of this application. The client can display the personal page 306 of the merchant object corresponding to the target product. The personal page 306 includes a second conversation entry 306a. The client can respond to the trigger operation of the second conversation entry 306a and display the conversation page 307. The target account can enter and send an inquiry message 307a for the target product on the conversation page 307.

[0072] Optionally, the target object includes a target product. Before sending an inquiry message for the target product, the target product can be displayed on the session page in response to a sending operation for the target product. Specifically, the session page can be displayed in response to a triggering operation for the second session entry point. The session page includes a folding component. In response to a triggering operation for the folding component, a product sending control can be displayed. In response to a triggering operation for the product sending control, at least one product of the merchant object can be displayed. In response to a triggering operation for the target product, the target product can be displayed on the session page.

[0073] Optionally, if the target object includes the target product, then the store page of the merchant object corresponding to the target product can be displayed. The store page includes at least one product of the merchant object and a third session entry point. In response to the trigger operation of the third session entry point, the session page is displayed.

[0074] For example, the target account can enter the conversation page through the store page of the merchant corresponding to the target product. The target account can click the third conversation entry in the store page, so the client can display the conversation page. The conversation page is the conversation page between the target account and the merchant corresponding to the target product. The target account can enter and send inquiry messages about the target product, so the conversation page can display inquiry messages about the target product.

[0075] Optionally, the target object includes a target product. Before sending an inquiry message for the target product, the target product can be displayed on the session page in response to a sending operation for the target product. Specifically, the session page can be displayed in response to a triggering operation for a third session entry point. The session page includes a folding component. In response to a triggering operation for the folding component, a product sending control can be displayed. In response to a triggering operation for the product sending control, at least one product of the merchant object can be displayed. In response to a triggering operation for the target product, the target product can be displayed on the session page.

[0076] Optionally, the target object includes the target product, and the inquiry message for the target product can be an inquiry message in the pre-sale stage or the post-sale stage of the product.

[0077] Specifically, pre-sale inquiries refer to messages sent by the target account to inquire about the product before a transaction has been made. Examples include inquiries like "Is this product really effective?" or "Is it suitable for sensitive skin?". Post-sale inquiries refer to messages sent by the target account after a transaction has been made. Examples include inquiries like "This product's effects didn't meet expectations" or "How do I use this product's functions?".

[0078] Optionally, if the target object includes a target location (store), then the location details page of the target location can be displayed. The location details page includes the location details information of the target location and the fourth session entry. In response to the trigger operation of the fourth session entry, the session page is displayed.

[0079] For example, the target account can access the conversation page through the location details page of the target location. The target account can click the fourth conversation entry in the location details page, and the client can display the conversation page. The conversation page is a conversation page between the target account and the merchant of the target location. The target account can enter and send inquiry messages about the target location, and the conversation page can display inquiry messages about the target location.

[0080] Optionally, the target account can enter and send a query message targeting the target on the conversation page, which can then be displayed on the conversation page.

[0081] Optionally, the session page may include a message input area that can respond to input actions on the message input area to enter a query message for the target object.

[0082] The input operations for the message input area may include, but are not limited to: directly pulling up the keyboard to edit input in the message input area, pasting in the message input area, importing in the message input area, and voice input.

[0083] Specifically, the conversation page includes a message input area. The target account can click on this area, triggering a keyboard on the client side. When the target account clicks, the keyboard appears, allowing the target account to input a query message. Optionally, the input message can be displayed in the message input area. Optionally, the import operation in the message input area can include an import control. This control can be triggered to import and display the imported query message. Optionally, voice input can be performed directly in the message input area, converting the voice into text. The voice input data is then displayed in the message input area and used as the query message for the target account. Optionally, the associated location of the message input area may also include a send control. The client can respond to a triggering action on the send control, determine the query message for the target object, and display the query message for the target object in the session page. The associated location of the message input area may include the display position of the message input area or its adjacent position.

[0084] Optionally, the session page may also include merchant information for the merchant object corresponding to the target object, and may display the merchant object's store page in response to a triggered operation on the merchant information.

[0085] The merchant information includes at least one of the following: merchant avatar, merchant name, merchant transaction information, and merchant rating information. Merchant transaction information is determined based on the merchant's transaction data and may include the number of transactions for the merchant's products, for example, "1288 items sold." Merchant rating information is determined based on the ratings given by each account to the products traded on the merchant's platform, for example, "Seller reputation 4.23 points."

[0086] Optionally, the session page also includes a store entry for the merchant object corresponding to the target object. In response to a triggering action on the store entry, the merchant object's store page can be displayed. The store entry may include store notification information, such as "Enter Store." The target account can trigger the store entry, causing the client to display the merchant object's store page, which includes at least one product from the merchant object.

[0087] S202, in response to a reply event for a query message, display a reply message for the query message, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display the evaluation content of the object that matches the reply message; the object evaluation content is an evaluation of the target object.

[0088] Specifically, a response to an inquiry message can occur either by the AI-powered customer service automatically sending a reply and the client displaying the reply, or by a human customer service representative sending a reply and the client displaying the reply. AI-powered customer service refers to an automated response system built upon artificial intelligence technology, natural language processing technology, machine learning algorithms, and big data analytics, capable of determining the reply message based on the inquiry message.

[0089] by Figure 3A For example, in response to a reply event for an inquiry message, the client displays a reply message 302a on the session page 302. Here, reply message 302a is a reply message automatically sent by the AI ​​customer service.

[0090] Optionally, the response message can be determined based on at least one of the following: the evaluation content on the target object's object details page, the published content associated with the target object, the comment content on the content details page of the published content associated with the target object, and the conversation messages associated with the target object in the target group corresponding to the target object, as well as the query message. For example, if the query message for the target object is "Are these shoes easy to wash?", the response message determined from the evaluation information of the target object includes "Yes, they are easy to wash. Three users have rated these shoes as very easy to wash."

[0091] In response to an inquiry message, the client displays the reply message after a live agent sends it. Specifically, after the live agent sends the reply message, they determine the matching message based on at least one of the following: the ratings on the target object's details page, related posts on the target object, comments on the details page of related posts, and conversation messages associated with the target object in the target group. This matching message is then displayed on the conversation page. Figure 3D For example, Figure 3DThis is a schematic diagram of a conversation page provided in an embodiment of this application. The conversation page 308 includes an inquiry message 308a for a target object. In response to a reply event for the inquiry message, the client displays a reply message 309a sent by a human customer service representative on the conversation page 309, and displays a matching message 309b that matches the reply message 309a.

[0092] Optionally, the conversation page includes a human customer service entry point, which can be triggered by an action that switches the AI ​​customer service to a human agent. For example, the human customer service entry point includes the customer service prompt message "Contact a human agent," and the target account can trigger the human customer service entry point, allowing the client to switch from AI customer service to a human agent in response to the trigger action.

[0093] Among them, the reply message is associated with an evaluation display entry, which is used to display the evaluation content of the target object that matches the reply message.

[0094] Optionally, the reply message can be displayed in a text box, and the evaluation display entry associated with the reply message can be displayed in the same position as the reply message. That is, the reply message includes the evaluation display entry, and the reply message and the evaluation display entry are displayed in the same text box.

[0095] by Figure 3E For example, Figure 3E This is a schematic diagram of a conversation page provided in an embodiment of this application. The conversation page 310 includes a reply message 310a, which is displayed in a text box. The reply message 310a is associated with an evaluation display entry 310b. The evaluation display entry 310b associated with the reply message 310a is displayed in the same position as the reply message 310a, that is, the reply message 310a includes the evaluation display entry 310b, and the reply message 310a and the evaluation display entry 310b are displayed in the same text box.

[0096] Optionally, the reply message can be displayed in the text box, and the evaluation display entry associated with the reply message can be displayed in an adjacent display position to the reply message, such as the display position below the reply message, the display position to the right of the reply message, etc. That is, the reply message does not include the evaluation display entry, the evaluation display entry is not displayed in the text box of the reply message, and the reply message and the evaluation display entry can be a single message.

[0097] by Figure 3EFor example, the conversation page 311 includes a reply message 311a, which is displayed in a text box. The reply message 311a is associated with an evaluation display entry 311b, which is displayed in an adjacent display position (below the reply message 311a). That is, the reply message 311a does not include the evaluation display entry 311b, and the evaluation display entry 311b is not displayed in the text box of the reply message 311a. The reply message 311a and the evaluation display entry 311b can be considered as one message.

[0098] Optionally, the reply message can be displayed in a text box, and the evaluation display entry associated with the reply message can be displayed in an adjacent display position to the reply message, such as the display position below the reply message, the display position to the right of the reply message, etc. That is, the reply message does not include the evaluation display entry, the text box where the evaluation display entry is located is different from the text box where the reply message is located, and the reply message and the evaluation display entry are treated as two separate messages.

[0099] by Figure 3E For example, the conversation page 312 includes a reply message 312a, which is displayed in a text box. The reply message 312a is associated with an evaluation display entry 312b, which is displayed in an adjacent display position (below the reply message 312a). That is, the reply message 312a does not include the evaluation display entry 312b. The text box containing the evaluation display entry 312b is different from the text box containing the reply message 312a. The reply message 312a and the evaluation display entry 312b are treated as two separate messages.

[0100] Optionally, the display format of the evaluation entry point may include at least one of the following: evaluation content of the target object matching the reply message, evaluation summary information, evaluation radar chart, and evaluation comparison table.

[0101] I. The display format of the evaluation entry includes the evaluation content of the target object that matches the reply message.

[0102] Specifically, the response message can be determined based on the keywords in the query message. For example, if the query message is "Are these shoes easy to wash?" and the keyword is "washable", then the response message can be determined by matching the evaluation content of the target object (shoes) based on the keyword "washable". For example, if three evaluations about the shoes being easy to wash are matched, the response message can be "Yes, they are easy to wash. Three users have rated these shoes as very easy to wash." The evaluation display entry will show the evaluation content of the target object that matches the response message, that is, one or more of the three evaluations about the shoes being easy to wash.

[0103] Optionally, if the reply message is sent by a human customer service representative, the matching message can be determined based on the keywords in the reply message. For example, if the human customer service reply message is "It washes very well, dear," and the keyword is "washes very well," then the message can be matched with the evaluation content of the target object (shoes) based on the keyword "washes very well," and the matching message can be determined. For example, if three evaluations about the shoes being easy to wash are matched, the matching message can be "3 users rated these shoes as very easy to wash," and the evaluation display entry will show the display format of the evaluation content of the target object that matches the matching message, that is, one or more of the three evaluations about the shoes being easy to wash.

[0104] by Figure 3F For example, Figure 3F This is a schematic diagram of the evaluation display entry provided in the embodiment of this application. The conversation page 313 includes an evaluation display entry 313a, which displays the evaluation content of the target object that matches the reply message.

[0105] II. The display format of the evaluation entry includes evaluation summary information.

[0106] Specifically, the system can determine the response message based on keywords in the query message. For example, if the query message is "Are these shoes easy to wash?" and the keyword is "washable", then the system can match the target object (shoes) with the target object's evaluation content based on the keyword "washable" and determine the response message. For example, if three evaluations about the shoes being easy to wash are matched, the response message could be "Yes, these shoes are easy to wash. Three users have rated them as very easy to wash." Then, the system can determine the evaluation summary information based on the matched evaluation content, and the evaluation display entry will show the evaluation summary information, such as the evaluation summary information being "Three users rated them as easy to wash".

[0107] Optionally, if the reply message is sent by a human customer service representative, the matching message can be determined based on the keywords in the reply message. For example, if the human customer service reply message is "It washes very well, dear," and the keyword is "washes very well," then the message can be matched with the evaluation content of the target object (shoes) based on the keyword "washes very well," and the matching message can be determined. For example, if three evaluations about the shoes being easy to wash are found, the matching message can be "3 users rated these shoes as easy to wash." Then, the evaluation summary information can be determined based on the matched evaluation content, and the evaluation display entry can be displayed in the form of the evaluation summary information, such as the evaluation summary information being "3 users rated it as easy to wash."

[0108] by Figure 3FFor example, the conversation page 314 includes an evaluation display entry 314a, which displays evaluation summary information.

[0109] Optionally, the display format of the evaluation entry point may include the evaluation content of the target object matching the reply message, as well as evaluation summary information. Figure 3F For example, the conversation page 315 includes an evaluation display entry 315a and an evaluation display entry 315b. The evaluation display entry 315a displays the evaluation content of the target object that matches the reply message, and the evaluation display entry 315b displays the evaluation summary information.

[0110] III. The display format of the evaluation display entry includes the evaluation radar chart.

[0111] Specifically, the response message can be determined based on keywords in the inquiry message. For example, if the inquiry message is "Which is better, A or B?", and the keywords are "A", "B", and "which is better", then the response message can be determined by matching the keywords with the evaluation content of the target object. Specifically, the evaluation content of "A" can be determined based on the keyword "A", and the evaluation content of "B" can be determined based on the keyword "B". At least one object description dimension can be determined based on the evaluation content of "A" and "B", along with the keyword "which is better". The response message includes at least one object description dimension. For example, a response message like "Based on user reviews, a radar chart has been generated from seven dimensions: fragrance duration, scent, sales volume, positive review rate, topicality, cost-effectiveness, and daily use, for your reference~". Then, the evaluation radar charts corresponding to "A" and "B" can be determined based on at least one object description dimension, and the evaluation display entry is displayed in the form of an evaluation radar chart.

[0112] An evaluation radar chart, also known as an evaluation spider chart or evaluation polar coordinate chart, is used to display the performance of a target object across at least one object description dimension. The evaluation radar chart structure is based on a polar coordinate system, consisting of a central point and multiple object description dimension axes radiating evenly from that central point. The number of object description dimension axes is the same as the number of at least one object description dimension. Each object description dimension axis represents one object description dimension (such as fragrance duration, scent, sales volume, positive review rate, topicality, cost-effectiveness, daily use, etc.). For any target object, its quantitative rating values ​​across different object description dimensions are mapped onto the corresponding object description dimension axes, forming a series of data points. Connecting these data points sequentially creates an evaluation radar chart representing that target object. If there are multiple target objects, the display style of the evaluation radar charts for each target object will differ. For example, the evaluation radar chart for target object 1 might be a solid line, while the evaluation radar chart for target object 2 might be a dashed line; or, for instance, the evaluation radar chart for target object 1 might be black, while the evaluation radar chart for target object 2 might be blue.

[0113] In this embodiment of the application, by evaluating the display form of the radar chart, users can make multi-dimensional and intuitive visual comparisons of target objects, thereby improving user decision-making efficiency and transaction success rate.

[0114] Optionally, if the reply message is sent by a human customer service representative, a matching message can be determined based on the keywords in the reply message. For example, if the human customer service reply message is "Product A and Product B have different advantages in various aspects," with keywords such as "Product A," "Product B," and "various aspects," then the reply message can be determined by matching the keywords with the evaluation content of the target audience. Specifically, the evaluation content of "Product A" can be determined based on the keyword "Product A," and the evaluation content of "Product B" can be determined based on the keyword "Product B." Based on the evaluation content of "Product A" and "Product B," as well as the keyword "various aspects," at least one object description dimension can be determined. The matching message includes at least one object description dimension. For example, the matching message could be "Based on user reviews, a radar chart has been generated from seven dimensions: fragrance duration, scent, sales volume, positive review rate, topicality, cost-effectiveness, and daily use, for your reference." Then, the evaluation radar charts corresponding to the target audience "Product A" and "Product B" can be determined based on at least one object description dimension, and the evaluation display entry will be displayed in the form of an evaluation radar chart.

[0115] by Figure 3FFor example, the session page 316 includes an evaluation display entry 316a, which is displayed as an evaluation radar chart. The evaluation display entry 316a includes a solid line evaluation radar chart corresponding to the target object "×× Neutral Fragrance A" and a dashed line evaluation radar chart corresponding to the target object "×× Neutral Fragrance B".

[0116] IV. The display format of the evaluation display entry includes the evaluation comparison table.

[0117] Specifically, the response message can be determined based on the keywords in the inquiry message. For example, if the inquiry message is "Which one, A or B, has a longer fragrance duration?", and the keywords are "A", "B", and "fragrance duration", then the response message can be determined by matching the keywords with the evaluation content of the target audience. Specifically, based on the keyword "A", the evaluation content for "A" can be determined. Then, based on the keyword "B", the evaluation content for "B" can be determined. Based on the evaluation content for "A" and the keyword "scent duration", the evaluation content for "A" matching the keyword "scent duration" can be determined. Similarly, based on the evaluation content for "B" and the keyword "scent duration", the evaluation content for "B" matching the keyword "scent duration" can be determined. Finally, based on the evaluation content for both "A" and "B" matching the keyword "scent duration", a reply message can be determined. For example, the reply message could be, "Dear customer, the evaluation is a summary of user reviews. Overall, the scent duration for both is approximately 6-10 hours, for your reference." The evaluation comparison table can then include at least one evaluation content for "A" matching the keyword "scent duration" and at least one evaluation content for "B" matching the keyword "scent duration". The evaluation display entry will be displayed in the form of an evaluation comparison table.

[0118] In this embodiment of the application, the display format of the evaluation comparison table helps users to make intuitive visual comparisons of target objects, thereby improving user decision-making efficiency and transaction success rate.

[0119] Optionally, if the reply message is sent by a human customer service representative, then the matching message can be determined based on the keywords in the reply message. For example, if the human customer service representative's reply message is "The fragrance lasts for about the same time," and the keywords are "both" and "fragrance lasts for the same time," then the reply message can be determined by matching the keywords with the object evaluation content of the target object. Specifically, based on the keyword "both," the evaluation content for "Type A" and "Type B" can be determined. Based on the evaluation content for "Type A" and the keyword "scent duration," evaluation content for "Type A" matching the keyword "scent duration" can be determined from the evaluation content for "Type A." Similarly, based on the evaluation content for "Type B" and the keyword "scent duration," evaluation content for "Type B" matching the keyword "scent duration" can be determined from the evaluation content for "Type B." Then, based on the evaluation content for "Type A" matching the keyword "scent duration" and the evaluation content for "Type B" matching the keyword "scent duration," a matching message can be determined. For example, the matching message could be: "Dear customer, the evaluations are based on user reviews. Overall, the scent duration for both is approximately 6-10 hours, for your reference." The evaluation comparison table can then include at least one evaluation content for "Type A" matching the keyword "scent duration" and at least one evaluation content for "Type B" matching the keyword "scent duration." The evaluation display entry will be displayed in the form of an evaluation comparison table.

[0120] by Figure 3F For example, the conversation page 317 includes an evaluation display entry 317a, which is displayed as an evaluation comparison table. The evaluation display entry 317a includes the evaluation content corresponding to the target object "×× Unisex Fragrance A" and the evaluation content corresponding to the target object "×× Unisex Fragrance B".

[0121] Optionally, the display format of the evaluation entry may include an evaluation radar chart and an evaluation comparison table. Figure 3F For example, the conversation page 318 includes an evaluation display entry 318a and an evaluation display entry 318b. The evaluation display entry 318a is displayed as an evaluation radar chart, and the evaluation display entry 318b is displayed as an evaluation comparison table.

[0122] The evaluation display entry is used to display object evaluation content that matches the reply message. Object evaluation content is determined based on at least one of the following: evaluation content from the target object's object details page, related posts from the target object, comments from the content details page of related posts from the target object, and conversation messages associated with the target object in the target group corresponding to the target object.

[0123] Specifically, a trading account can post reviews on the target object's details page. The details page includes the target object's detailed information. A trading account refers to an account that has traded on the target object. For example, if the target object is a product, then the details page is the product details page. After trading on a product, a trading account can post reviews on the product details page. Target object-related content can be understood as follows: When any account posts content, it can add a related entry point and / or key information (keywords and / or key media content) for the target object. This content containing the related entry point and / or key information is considered target object-related content. Alternatively, any account can post a related entry point and / or key information for the target object in the comment section of any posted content. This comment section containing the related entry point and / or key information is considered target object-related content. Any account can view the target object or trade on it through this related entry point. For example, the related entry point can be a link to the target object. Any account can also post reviews in the comment section of the details page of content related to the target object. A target group can refer to a group created by a merchant account corresponding to a target object. Any account in the target group can send conversation messages associated with the target object within the target group.

[0124] S203, in response to the triggering operation of the evaluation display entry, display the evaluation content page, which includes at least one object evaluation content that matches the reply message.

[0125] by Figure 3A For example, the client can respond to the trigger operation of the evaluation display entry 302b in the session page 302 to display the evaluation content page 303, which includes at least one object evaluation content 303a that matches the reply message.

[0126] In one optional implementation, the evaluation display entry includes a first evaluation display entry, which includes the evaluation content of the target object that matches the reply message.

[0127] The evaluation display entry includes a first evaluation display entry, which includes the target object evaluation content matched with the reply message. The target object evaluation content can be any one or more object evaluation contents matched with the reply message. Alternatively, the target object evaluation content can be determined from the object evaluation content matched with the reply message based on a preset display strategy. For example, if the preset display strategy instructs to prioritize displaying object evaluation content matched with the reply message based on the published content associated with the target object, then the target object evaluation content is the object evaluation content matched with the reply message determined based on the published content associated with the target object.

[0128] In one alternative implementation, in response to a triggering operation of the evaluation display entry, the evaluation content page is displayed, which can be done in the following way: in response to a triggering operation of the first evaluation display entry, the publication details page of the target published content related to the target object is displayed, wherein the evaluation content of the target object is determined based on the target published content and / or the comments on the target published content.

[0129] In this context, target-related content can be understood as follows: When any account publishes content, it can add a related entry point and / or key information (keywords and / or key media content) of the target object. Thus, the published content containing the related entry point and / or key information of the target object is target-related content. Alternatively, any account can publish a related entry point and / or key information of the target object in the comment section of any published content. Thus, the published content in the comment section containing the related entry point and / or key information of the target object is target-related content. Any account can view the target object or conduct transactions with the target object through this related entry point. For example, the related entry point can be an object link of the target object.

[0130] Optionally, the first evaluation display entry may also include the object identifier of the publishing object of the evaluation content matching the reply message. The object identifier may include, for example, the object's avatar, object name, etc. If the evaluation content matching the reply message is published content, then in response to the triggering operation of the first evaluation display entry, the published content details page related to the target object is displayed. The published content details page may be displayed above the conversation page, and the display area of ​​the published content details page may be less than or equal to the display area of ​​the conversation page.

[0131] Optionally, if the display area of ​​the published content details page is equal to the display area of ​​the session page, the published content details page may also include a back control, which can respond to a trigger operation on the back control to display the parent page of the published content details page, which is the session page. Optionally, if the display area of ​​the published content details page is smaller than the display area of ​​the session page, the published content details page can be canceled and the session page can be displayed in response to a trigger operation on a display area other than the display area of ​​the published content details page. Optionally, the published content details page may include a close control, which can respond to a trigger operation on the close control in the published content details page to display the session page. In this embodiment, after the target account has viewed the evaluation content of the target object that matches the reply message on the published content details page, the target account can easily return to the session page to continue sending messages or perform operations such as transactions with the target object, improving the interactive experience.

[0132] by Figure 3G For example, Figure 3G This is a schematic diagram of the target object evaluation content provided in the embodiments of this application. The session page 319 includes a first evaluation display entry 319a, which includes the target object evaluation content matching the reply message as published content. The client can respond to the triggering operation of the first evaluation display entry 319a to display the published content details page 320 of the target published content related to the target object. The published content details page 320 includes the target object evaluation content (published content) matching the reply message.

[0133] Optionally, if the target object's evaluation content includes video content, the published content details page may also include a playback control, which can play the video content in response to a trigger operation on the playback control.

[0134] Optionally, the amount of content displayed at the first review entry point may be less than the amount of content displayed on the published content details page. For example, the first review entry point may include media content, while the published content details page may include both media content and text content. Media content may include video content and / or image content.

[0135] Optionally, in response to the triggering operation of the first evaluation display entry, the published content aggregation page is displayed, and the user is redirected to display the evaluation content (published content) of the target object that matches the reply message.

[0136] The content aggregation page includes at least one object review that matches the reply message. If the object corresponding to the target account triggers the first review display entry, the client can display the content aggregation page and jump to display the target object review (published content) that matches the reply message.

[0137] Optionally, in response to the triggering operation of the first evaluation display entry, the published content aggregation page is displayed, and the evaluation content (published content) of the target object matching the reply message is displayed at the top of the published content aggregation page.

[0138] In this embodiment of the application, after the user triggers the first evaluation display entry, the evaluation content of the target object matching the reply message can be displayed, or the evaluation content of the target object matching the reply message can be displayed at the top, which can facilitate the user's viewing and improve the interactive experience.

[0139] Optionally, if the published content aggregation page includes at least one object description dimension filter control, then in response to a trigger operation on any object description dimension filter control, the object evaluation content (published content) of the target object under the object description dimension corresponding to any object description dimension filter control can be displayed.

[0140] The content aggregation page includes at least one object description dimension filter control, which can be determined based on the target object's published content. Specifically, it can determine at least one object description dimension based on the object descriptions of the target object in the published content, and thus determine at least one object description dimension filter control. For example, if the number of times a certain object description of the target object appears is greater than a preset number, then that object description can be determined as an object description dimension. If the preset number is 3, and 10 articles describe the target object's "lasting fragrance time" and 5 articles describe the target object's "cost-effectiveness," then the object description dimensions "lasting fragrance time" and "cost-effectiveness" can be determined. Therefore, the content aggregation page can include object description dimension filter controls corresponding to the object description dimension "lasting fragrance time" and the object description dimension "cost-effectiveness." The content aggregation page defaults to displaying at least one object review that matches the reply message. When the target account triggers any object description dimension filter control, the object review content (published content) under the object description dimension corresponding to that filter control will be displayed.

[0141] Optionally, if there are multiple target objects and the content aggregation page includes object selection controls for each target object, then in response to a trigger operation on any object selection control, the object evaluation content of the target object corresponding to any object selection control that matches the reply message can be displayed.

[0142] The default display on the content aggregation page shows the target object's evaluation content that matches the reply message, corresponding to the first evaluation entry. When the target account triggers any object selection control, the target object's evaluation content (published content) that matches the reply message will be displayed.

[0143] In one alternative implementation, in response to a trigger operation on the evaluation display entry, the evaluation content page is displayed, which can be done in the following way: in response to a trigger operation on the first evaluation display entry, the evaluation details page of the target object is displayed, and the evaluation details page includes the evaluation content of the target object.

[0144] If the evaluation content of the target object matching the reply message is evaluation information, then in response to the trigger operation of the first evaluation display entry, the evaluation details page is displayed. The evaluation details page can be displayed above the conversation page, and the display area of ​​the evaluation details page can be less than or equal to the display area of ​​the conversation page.

[0145] Optionally, if the display area of ​​the review details page is equal to the display area of ​​the conversation page, the review details page may also include a back control, which can respond to a trigger operation on the back control to display the parent page of the review details page, which is the conversation page. Optionally, if the display area of ​​the review details page is smaller than the display area of ​​the conversation page, the review details page can be canceled and the conversation page can be displayed in response to a trigger operation on a display area other than the display area of ​​the review details page. Optionally, the review details page may include a close control, which can respond to a trigger operation on the close control in the review details page to display the conversation page. In this embodiment, after the target account has viewed the review content of the target object that matches the reply message on the review details page, the target account can conveniently return to the conversation page to continue sending messages or perform operations such as transactions on the target object, thus improving the interactive experience.

[0146] by Figure 3H For example, Figure 3H This is a schematic diagram of the target object evaluation content provided in the embodiments of this application. The session page 321 includes a first evaluation display entry 321a, which includes the target object evaluation content matching the reply message as evaluation information. The client can respond to the triggering operation of the first evaluation display entry 321a to display the evaluation details page 322, which includes the target object evaluation content (evaluation information) matching the reply message.

[0147] Optionally, if there are reply comments targeting the same object as the reply message, the review details page may also include the reply comments. Optionally, the review details page may also include a reply control, which can respond to a trigger action on the reply control and publish a reply comment targeting the same object as the reply message.

[0148] Optionally, if the target object's evaluation content includes video content, the evaluation details page may also include a playback control, which can play the video content in response to a trigger operation on the playback control.

[0149] Optionally, the content displayed at the first review entry point may be less than the content displayed on the review details page. For example, the first review entry point may include text content, while the review details page may include both media content and text content. Media content may include video content and / or image content.

[0150] In one optional implementation, in response to a trigger operation on the evaluation display entry, the evaluation content page is displayed in the following manner: in response to a trigger operation on the first evaluation display entry, an evaluation information aggregation page is displayed, and the evaluation content of the target object is displayed. The evaluation information aggregation page includes at least one evaluation of an object.

[0151] If the target object's evaluation content matching the reply message is evaluation information, and the evaluation information aggregation page includes at least one evaluation content matching the reply message, and the target account triggers the first evaluation display entry point, then the client can display the published content aggregation page and redirect to display the evaluation content (evaluation information) of the target object matching the reply message. The evaluation information aggregation page can be displayed above the conversation page, and the display area of ​​the evaluation information aggregation page can be less than or equal to the display area of ​​the conversation page.

[0152] Optionally, if the display area of ​​the review information aggregation page is equal to the display area of ​​the conversation page, the review information aggregation page may also include a back control. In response to a trigger operation on the back control, the parent page of the review information aggregation page, which is the conversation page, can be displayed. Optionally, if the display area of ​​the review information aggregation page is smaller than the display area of ​​the conversation page, in response to a trigger operation on a display area other than the display area of ​​the review information aggregation page, the display of the review information aggregation page can be canceled, and the conversation page can be displayed. Optionally, the review information aggregation page may include a close control. In response to a trigger operation on the close control in the review information aggregation page, the conversation page can be displayed. In this embodiment, after the target account has viewed the review content of the target object matching the reply message on the review information aggregation page, the target account can easily return to the conversation page to continue sending messages or perform operations such as transactions on the target object, improving the interactive experience.

[0153] by Figure 3I For example, Figure 3I This is a schematic diagram of the target object evaluation content provided in the embodiment of this application. The session page 323 includes a first evaluation display entry 323a, which includes the target object evaluation content matching the reply message as evaluation information. The client can respond to the triggering operation of the first evaluation display entry 323a, display the evaluation information aggregation page 324, and jump to display the target object evaluation content 324a (evaluation information) matching the reply message.

[0154] Optionally, in response to the triggering operation of the first evaluation display entry, an evaluation information aggregation page is displayed, and the evaluation content (evaluation information) of the target object matching the reply message is displayed at the top of the evaluation information aggregation page.

[0155] Optionally, if there are reply comments targeting the same object as the reply message, the review information aggregation page may also include these reply comments. Optionally, the review information aggregation page may also include a reply control, which can respond to a trigger action on the reply control and publish a reply comment targeting the same object as the reply message.

[0156] Optionally, if the target object's evaluation content includes video content, the evaluation information aggregation page may also include a playback control, which can play the video content in response to a trigger operation on the playback control.

[0157] Optionally, the amount of content displayed at the first review entry point may be less than the amount of content displayed on the review information aggregation page. For example, the first review entry point may include text content, while the review information aggregation page may include both media content and text content. Media content may include video content and / or image content.

[0158] In one alternative implementation, in response to a trigger operation targeting the first evaluation display entry, the session page of the target group corresponding to the session information can be displayed, and the evaluation content of the target object matching the reply message can be displayed.

[0159] If the target account has joined the target group, the client can respond to the trigger operation for the first evaluation display entry, display the session page of the target group corresponding to the session information, and jump to display the evaluation content of the target object that matches the reply message; if the target account has not joined the target group, the client can respond to the trigger operation for the first evaluation display entry, send a group join request, and after the group join request is approved, display the session page of the target group corresponding to the session information, and jump to display the evaluation content of the target object that matches the reply message.

[0160] In one optional implementation, the first evaluation display entry includes evaluation content of the target object published by the associated account of the target account that matches the reply message. The target account is the account that submitted the inquiry message, and the associated account includes at least one of the following types of accounts: accounts that have interacted with the target account, and accounts whose account information is more similar to the target account than a preset threshold.

[0161] The accounts that the target account has interacted with can include those that the target account has interacted with within a historical time period. Interactions can include, for example, following or engaging in conversations with another account. For instance, if the target account follows another account or engages in a conversation with another account, then the target account has interacted with that account.

[0162] Optionally, accounts that have interacted with the target account can also be understood as: the accounts corresponding to the content posted by the target account with which they have interacted. Interactions with posted content can include, for example, liking, saving, sharing, commenting, and browsing. The account corresponding to the posted content can refer to the account that posted that content. In other words, if the target account has interacted with a particular piece of posted content, it can be understood that the target account has interacted with the account that posted that content.

[0163] Optionally, if the first evaluation display entry includes evaluation content of the target object that matches the reply message published by an account that has interacted with the target account, then the interaction identifier can be displayed on at least one of the following pages: the first evaluation display entry, the published content details page, the evaluation details page, and the evaluation information aggregation page.

[0164] The interaction indicator is used to indicate that the comment content matching the reply message is from an account that has interacted with the target account. For example, the interaction indicator could display as "Your Followers". Figure 3I For example, the conversation page 323 includes the first evaluation display entry 323a. If the first evaluation display entry 323a includes the target object evaluation content published by an account that has interacted with the target account and matches the reply message, then the conversation page 323 also includes the interaction identifier 323b, namely "Your Attention". The evaluation information aggregation page 324 also includes the interaction identifier 324b, namely "Your Attention".

[0165] In this embodiment of the application, the evaluation content of the target object published by the account that has interacted with the target account and matches the reply message is displayed first at the first evaluation display entry, which can further enhance the trustworthiness of the reply message.

[0166] Specifically, accounts whose similarity to the target account's account information is greater than a preset threshold can include those whose similarity to the target account's account information is greater than a preset threshold and are thus identified as associated accounts of the target account.

[0167] Account information refers to a set of data uniquely associated with an object's account and stored in a database. It is used to characterize the object's identity, attribute characteristics, and behavioral preferences. Account information includes at least the following three categories:

[0168] I. Basic Account Information: This refers to the data used to identify the identity status of an object, including but not limited to the data provided when the object registered the account (such as age, gender, and region) and device information (such as terminal type and operating system).

[0169] II. Account Tag Information: This refers to information generated through machine learning models or rule engines after analyzing and processing basic account information and / or historical account behavior information. It serves as an abstract description of an object's interests and preferences. Optionally, account tag information may also include interest and preference tags set by the object itself. Optionally, account tag information typically exists in the form of "keyword-weight value" pairs, such as "Digital Geek: 0.95" or "Beauty Enthusiast: 0.87," which characterizes the object's degree of preference in a specific area.

[0170] III. Account Historical Behavior Information: This refers to the behavioral information generated by an object during its interaction with the platform, recorded through the log system. Historical behavior information includes behavior type, behavior object, and behavior timestamp, and specifically includes, but is not limited to: object browsing information, object collection information, object add-to-cart records, object transaction information, search query information, content interaction information, and interaction behavior information with other accounts.

[0171] Optionally, if the first evaluation display entry includes evaluation content posted by accounts whose account information has a similarity greater than a preset threshold to the target account and matches the reply message, then a similarity identifier can be displayed on at least one of the following pages: the first evaluation display entry, the content posting details page, the evaluation details page, and the evaluation information aggregation page. For example, the similarity identifier can be displayed as "Similar Users".

[0172] In this embodiment of the application, the evaluation content of the target object published by the account whose similarity with the account information of the target account is greater than a preset threshold is displayed first at the first evaluation display entry, which can improve the accuracy and trustworthiness of the reply message.

[0173] In one alternative implementation, the evaluation display entry includes a second evaluation display entry. In response to a triggering operation on the evaluation display entry, an evaluation content page is displayed. This can be achieved by displaying an evaluation aggregation page in response to a triggering operation on the second evaluation display entry. The evaluation aggregation page includes object evaluation content that matches the reply message.

[0174] If the object's evaluation content is published content, then the evaluation aggregation page is a published content aggregation page, which includes the object's evaluation content (published content) that matches the reply message. If the object's evaluation content is evaluation information, then the evaluation aggregation page is an evaluation information aggregation page, which includes the object's evaluation content (evaluation information) that matches the reply message.

[0175] by Figure 3J For example, Figure 3J This is a schematic diagram of the evaluation aggregation page provided in the embodiments of this application. The session page 325 includes a second evaluation display entry 325a. If the object evaluation content is evaluation information, the client responds to the trigger operation for the second evaluation display entry 325a and displays the evaluation aggregation page 326. The evaluation aggregation page 326 is an evaluation information aggregation page, and the evaluation aggregation page 326 includes the object evaluation content (evaluation information) 326a that matches the reply message.

[0176] by Figure 3K For example, Figure 3K This is a schematic diagram of the evaluation aggregation page provided in the embodiments of this application. The session page 327 includes a second evaluation display entry 327a. If the object evaluation content is published content, the client responds to the trigger operation for the second evaluation display entry 327a and displays the evaluation aggregation page 328. The evaluation aggregation page 328 is a published content aggregation page, and the evaluation aggregation page 328 includes the object evaluation content (published content) 328a that matches the reply message.

[0177] In one alternative implementation, if the evaluation aggregation page includes at least one object description dimension filter control, then in response to a trigger operation on any object description dimension filter control, the object evaluation content of the target object under the object description dimension corresponding to any object description dimension filter control can be displayed.

[0178] The evaluation aggregation page includes at least one object description dimension filter control, which can be determined based on the object evaluation content of the target object. Specifically, it can determine at least one object description dimension based on the object description of the target object in the object evaluation content, and thus determine at least one object description dimension filter control. For example, when a certain object description of the target object appears more than a preset number, that object description can be determined as an object description dimension. If the preset number is 3, and 10 object evaluations of the target object describe the "lasting fragrance time" of the target object, and 5 object evaluations of the target object describe the "cost-effectiveness" of the target object, then the object description dimensions "lasting fragrance time" and "cost-effectiveness" can be determined. Therefore, the evaluation aggregation page can include an object description dimension filter control corresponding to the object description dimension "lasting fragrance time" and the object description dimension "cost-effectiveness". The evaluation aggregation page displays at least one object evaluation content that matches the reply message by default. When the object corresponding to the target account triggers any object description dimension filter control, the object evaluation content under the object description dimension corresponding to that filter control will be displayed.

[0179] by Figure 3L For example, Figure 3L This is a schematic diagram of the evaluation aggregation page provided in the embodiments of this application. The evaluation aggregation page 329 includes multiple object description dimension filtering controls 329a. The object corresponding to the target account can trigger any object description dimension filtering control, so that the client can respond to the triggering operation of any object description dimension filtering control and display the object evaluation content of the target object under the object description dimension corresponding to any object description dimension filtering control.

[0180] In one alternative implementation, if there are multiple target objects and the evaluation aggregation page includes object selection controls for each target object, then in response to a trigger operation on any object selection control, the object evaluation content of the target object corresponding to any object selection control that matches the reply message can be displayed.

[0181] The evaluation aggregation page displays at least one evaluation of the target object that matches the reply message by default. When the target account triggers any object selection control, the evaluation of the target object that matches the reply message will be displayed.

[0182] by Figure 3L For example, the evaluation aggregation page 329 includes multiple object description dimension filtering controls 329b. The object corresponding to the target account can trigger any object selection control, so the client can respond to the trigger operation of any object selection control and display the object evaluation content of the target object corresponding to any object selection control that matches the reply message.

[0183] Optionally, the review aggregation page may also include a sorting toggle control, which can respond to a trigger operation on the sorting toggle control to display sorted review content that matches the reply message. The sorted review content that matches the reply message corresponds to the sorting method of the sorting control.

[0184] Before the sorting switch control is triggered, the object reviews matching the reply message can be sorted and displayed according to a preset sorting method. The preset sorting method can include any of the following: time-based sorting, popularity-based sorting, or random sorting. Time-based sorting can include sorting by the publication time of the object reviews matching the reply message from oldest to most recent; or sorting by the publication time of the object reviews matching the reply message from most recent to oldest. Popularity-based sorting can include sorting by the popularity of the object reviews matching the reply message from highest to lowest; or sorting by the popularity of the object reviews matching the reply message from lowest to highest. The client can respond to the triggering operation of the sorting switch control, sorting the object reviews matching the reply message according to the sorting method corresponding to the sorting control, and then displaying the sorted object reviews matching the reply message. For example, before the sorting switch control is triggered, the object reviews matching the reply message are in random sorting; after the sorting switch control is triggered, the sorted object reviews matching the reply message are in popularity-based sorting. Specifically, the popularity of each comment item matched with a reply message can be determined based on the interaction information of that comment. For example, the more interactive actions there are with a comment item matched with a reply message, the higher the popularity of that comment item. Interactive actions include, but are not limited to: commenting, browsing, liking, sharing, and saving.

[0185] In one optional implementation, there are multiple target objects, and the evaluation display entry includes comparison information of multiple target objects in at least one object description dimension. In response to a trigger operation on the evaluation display entry, the evaluation content page is displayed. This can be done in the following way: in response to a trigger operation on the comparison information of any target object in the target object description dimension, the evaluation content of any target object in the target object description dimension is displayed on the evaluation content page.

[0186] Specifically, if the evaluation display entry includes an evaluation radar chart, then the evaluation radar chart includes comparative information on multiple target objects in at least one object description dimension. If the evaluation display entry includes an evaluation comparison table, then the evaluation comparison table includes comparative information on multiple target objects in at least one object description dimension.

[0187] Optionally, an evaluation radar chart can be determined based on at least one object description dimension. The evaluation radar chart consists of a central point and multiple object description dimension axes radiating evenly from that central point. The number of object description dimension axes is the same as the number of at least one object description dimension. Each object description dimension axis represents an object description dimension (such as fragrance duration, scent, sales volume, positive review rate, topicality, cost-effectiveness, daily use, etc.). For any target object, its quantitative score value on different object description dimensions is mapped to the corresponding object description dimension axis, forming a series of data points. Connecting these data points sequentially forms an evaluation radar chart representing the target object. If there are multiple target objects, the display style of the evaluation radar charts for each target object will be different. For example, the evaluation radar chart for target object "×× Unisex Fragrance A" is a solid line evaluation radar chart, while the evaluation radar chart for target object 2 "×× Unisex Fragrance B" is a dashed line evaluation radar chart. The object corresponding to the target account can trigger the data points of any target object on the object description dimension axis corresponding to the target object description dimension, thereby displaying the object evaluation content of any target object under the target object description dimension on the evaluation content page.

[0188] by Figure 3M For example, Figure 3M This is a schematic diagram of the session page provided in the embodiments of this application. The evaluation display entry (evaluation radar chart) 330a in the session page 330 includes comparison information of multiple target objects in multiple object description dimensions. The client can respond to the trigger operation of the comparison information 330b of any target object (×× unisex fragrance A) in the target object description dimension (lasting time) and display the object evaluation content 331a of any target object in the target object description dimension on the evaluation content page 331.

[0189] Optionally, if the evaluation content page includes an evaluation aggregation page, and the evaluation content page includes object selection controls for each target object, then it can also respond to a trigger operation on any object selection control to display the object evaluation content of the target object corresponding to any object selection control that matches the reply message.

[0190] The evaluation content page displays the evaluation content of any target object under the target object description dimension by default. When the target account triggers any object selection control, the evaluation content of the target object corresponding to any object selection control that matches the reply message will be displayed.

[0191] Optionally, if the evaluation content page includes an evaluation aggregation page, and the evaluation content page includes at least one object description dimension filter control, then it can also respond to a trigger operation on any object description dimension filter control to display the object evaluation content of the target object under the object description dimension corresponding to any object description dimension filter control.

[0192] The evaluation aggregation page displays the evaluation content of any target object under the target object description dimension by default. When the object corresponding to the target account triggers the filter control of any object description dimension, the evaluation content of the object under the object description dimension corresponding to the filter control will be displayed.

[0193] In this embodiment, the evaluation aggregation page may include an object selection control and / or at least one object description dimension filtering control. The target account can view the object evaluation content of different target objects through the object selection control, and can also view the object evaluation content of target objects with different object description dimensions through the object description dimension filtering control, thereby improving the user's evaluation viewing experience and further enhancing the user's trust in the reply messages.

[0194] In one optional implementation, there are multiple target objects, the query messages include query messages for multiple target objects under the target object description dimension, the evaluation display entry includes comparison information of multiple target objects under the target object description dimension, and in response to the triggering operation of the evaluation display entry, the evaluation content page is displayed, which can be done in the following way: in response to the triggering operation of the comparison information of the target object description dimension for any target object, the object evaluation content under the target object description dimension of any target object is displayed on the evaluation content page.

[0195] by Figure 3N For example, Figure 3NThis is a schematic diagram of a conversation page provided in an embodiment of this application. The conversation page 332 includes inquiry messages 332a, which include inquiries about multiple target objects under the target object description dimension (scent duration). The evaluation display entry 332b includes comparison information of multiple target objects under the target object description dimension. The display format of the evaluation display entry 332b may include an evaluation comparison table, that is, the evaluation comparison table includes comparison information between target object (unisex fragrance A) and target object (unisex fragrance B). The client can respond to the triggering operation of the comparison information 332c for the target object description dimension of any target object, and display the object evaluation content 333a under the target object description dimension (scent duration) of that target object on the evaluation content page 333.

[0196] Optionally, if the evaluation content page includes an evaluation aggregation page, and the evaluation content page includes object selection controls for each target object, then it can also respond to a trigger operation on any object selection control to display the object evaluation content under the target object description dimension of the target object corresponding to any object selection control.

[0197] Optionally, if the evaluation content page includes an evaluation aggregation page, and the evaluation content page includes at least one object description dimension filter control, then it can also respond to a trigger operation on any object description dimension filter control to display the object evaluation content of the target object under the object description dimension corresponding to any object description dimension filter control.

[0198] Optionally, the evaluation content page can be displayed above the conversation page, and the display area of ​​the evaluation content page can be less than or equal to the display area of ​​the conversation page. Optionally, if the display area of ​​the evaluation content page is equal to the display area of ​​the conversation page, the evaluation content page can also include a back control, which can respond to a trigger operation on the back control to display the parent page of the evaluation content page, which is the conversation page. Optionally, if the display area of ​​the evaluation content page is less than the display area of ​​the conversation page, the evaluation content page can be canceled and the conversation page can be displayed in response to a trigger operation on a display area other than the display area of ​​the evaluation content page. Optionally, the evaluation content page can include a close control, which can respond to a trigger operation on the close control in the evaluation content page to display the conversation page. In this embodiment, after the target account has finished browsing the evaluation content of the object matching the reply message on the evaluation content page, the target account can easily return to the conversation page to continue sending messages or perform operations such as transactions on the target object, improving the interactive experience.

[0199] Optionally, the review content page also includes an object identifier for the publishing object corresponding to each target object's review content. The object identifier may include, for example, an object avatar or object name. In response to a trigger action on the object identifier of the publishing object corresponding to any target object's review content, the publishing object's profile page can be displayed.

[0200] Optionally, the evaluation content page includes an evaluation aggregation page, which contains evaluation content matching the reply message. This aggregation page can respond to triggered actions for any evaluation content and display a content details page. If the evaluation content is published content, the content details page includes a published content details page; if the evaluation content is evaluation information, the content details page includes an evaluation details page. The content details page includes detailed information about the evaluation content.

[0201] In this embodiment, a session page is displayed, which includes an inquiry message for a target object. In response to a reply event to the inquiry message, a reply message is displayed, wherein the reply message is associated with an evaluation display entry. The evaluation display entry is used to display object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, which includes at least one object evaluation content matching the reply message. The reply message to the inquiry message is associated with an evaluation display entry, allowing users to view object evaluation content matching the reply message. This increases user trust in the object evaluation content and thus enhances user trust in the reply message.

[0202] Based on the above description, please refer to Figure 4 , Figure 4 This is a flowchart illustrating another information interaction method provided in an embodiment of this application. This information interaction method can be applied to both clients and servers, such as... Figure 4 The information interaction method shown includes, but is not limited to, steps S401 to S409, wherein:

[0203] S401. The client displays a session page, which includes query messages for the target object.

[0204] Optionally, the target account can enter and send a query message targeting the target on the conversation page, which can then be displayed on the conversation page.

[0205] Optionally, the session page may include a message input area that can respond to input actions on the message input area to enter a query message for the target object.

[0206] The input operations for the message input area may include, but are not limited to: directly pulling up the keyboard to edit input in the message input area, pasting in the message input area, importing in the message input area, and voice input.

[0207] Specifically, the conversation page includes a message input area. The target account can click on this area, triggering a keyboard on the client side. When the target account clicks, the keyboard appears, allowing the target account to input a query message. Optionally, the input message can be displayed in the message input area. Optionally, the import operation in the message input area can include an import control. This control can be triggered to import and display the imported query message. Optionally, voice input can be performed directly in the message input area, converting the voice into text. The voice input data is then displayed in the message input area and used as the query message for the target account. Optionally, the associated location of the message input area may also include a send control. The client can respond to a triggering action on the send control, determine the query message for the target object, and display the query message for the target object in the session page. The associated location of the message input area may include the display position of the message input area or its adjacent position.

[0208] The specific implementation of step S401 in this application embodiment can be found in the relevant description of step S201 above, and will not be repeated here.

[0209] S402. In response to a reply event to an inquiry message, the client sends a reply message retrieval request to the server.

[0210] Specifically, the client's response to the query message reply event can include: if the client detects a query message sent by the target account, the client will respond to the query message reply event by sending a reply message retrieval request to the server.

[0211] S403. The server determines the response message and the object evaluation content that matches the response message based on the query message.

[0212] Optionally, the server may confirm the response message based on at least one of the following: the evaluation content of the target object's object details page, the published content associated with the target object, the comment content in the content details page of the published content associated with the target object, and the session messages associated with the target object in the target group corresponding to the target object, as well as the query message.

[0213] Optionally, if the reply message is sent by an AI customer service representative, the server can determine the reply message based on at least one of the following: the evaluation content on the target object's object details page, the published content associated with the target object, the comment content on the content details page of the published content associated with the target object, and the conversation messages associated with the target object in the target group corresponding to the target object, as well as the inquiry message.

[0214] Optionally, the server may determine the response message based on at least one of the following: the evaluation content of the target object's object details page, the published content associated with the target object, the comment content in the content details page of the published content associated with the target object, and the session messages associated with the target object in the target group corresponding to the target object, a preset prompt, query information, and the content generation model.

[0215] The content generation model can be pre-trained, and it can be trained in a supervised or unsupervised manner. A preset prompt instructs the content generation model to generate a response message. Specifically, the server filters at least one of the following based on the query message targeting the target object: evaluation content from the target object's details page, related published content, comments from the details page of related published content, and conversation messages associated with the target object within the target group. This results in filtered content. The server then performs data cleaning and other operations on the filtered content and inputs the cleaned filtered content, the text corresponding to the query message, and the preset prompt into the content generation model, allowing the model to output a response message.

[0216] Optionally, the server will perform data cleaning on the obtained query messages, removing redundant information that is not related to the target object, and obtain the data-cleaned query messages.

[0217] Optionally, the server can determine the reply message and the object evaluation content matching the reply message based on at least one of the following: the evaluation content of the target object's object details page, the published content associated with the target object, the comment content in the content details page of the published content associated with the target object, and the session messages associated with the target object in the target group corresponding to the target object, as well as the cleaned query message.

[0218] Optionally, the server can determine the response message and the matching evaluation content based on keywords in the cleaned query message. For example, if the query message is "Are these shoes easy to wash?", and the keyword is "washable", then the server can match at least one of the following: the evaluation content on the target object's details page, the related posts of the target object, the comments on the details page of the related posts of the target object, and the conversation messages related to the target object in the target group. For example, if the response message is "Yes, they are easy to wash! Three users have rated these shoes as very easy to wash," then the matching evaluation content is these three user reviews about the shoes being easy to wash.

[0219] Specifically, the server can perform similarity matching between keywords in the cleaned query message and stored object evaluation content of the target objects to obtain the similarity between the keywords in the query message and the object evaluation content of each object. Based on this similarity, the server determines the object evaluation content to match the response message. For example, object evaluation content with a similarity greater than a similarity threshold between the keywords in the query message and the object evaluation content of each target object can be used as the object evaluation content to match the response message. Alternatively, the similarity between the keywords in the query message and the object evaluation content of each target object can be ranked, and object evaluation content that meets the preset similarity ranking can be used as the object evaluation content to match the response message. Deep semantic matching models (such as BERT, TextCNN, etc.) can be used to perform similarity matching between keywords in the cleaned query message and stored object evaluation content of the target objects to obtain the similarity between the keywords in the query message and the object evaluation content of each target object.

[0220] Optionally, the server can use an Artificial Intelligence workflow (AIworkflow) to process the query information. The AIworkflow includes a data crawling module, a data cleaning module, preset prompts, a generative model, and a knowledge base. The knowledge base is built based on the product information of the e-commerce platform. The input of the AIworkflow is the query information, and the output is the reply message and the object evaluation content matched with the reply message.

[0221] S404, The server sends a reply message to the client.

[0222] S405. The client displays a response message to the query message. The response message is associated with an evaluation display entry, which is used to display the evaluation content of the object that matches the response message. The evaluation content is an evaluation of the target object.

[0223] The specific implementation of step S405 in this application embodiment can be found in the relevant description of step S202 above, and will not be repeated here.

[0224] S406. In response to the triggering operation of the evaluation display entry, the client sends a request to the server to retrieve the evaluation content.

[0225] S407. The server retrieves at least one object evaluation content that matches the response message obtained from the evaluation content request.

[0226] Since the server has already determined the reply message and the object evaluation content that matches the reply message based on the query message, the server can directly obtain at least one object evaluation content that matches the reply message after receiving the evaluation content retrieval request sent by the client.

[0227] Optionally, the server can determine the response message and the object evaluation content that matches the response message based on the query message. It can cache the object evaluation content that matches the response message, and then retrieve at least one object evaluation content that matches the response message from the cache address after receiving a request from the client to retrieve the evaluation content.

[0228] S408. The server sends at least one object evaluation content that matches the reply message to the client.

[0229] S409. The client displays the evaluation content page, which includes at least one object evaluation content that matches the reply message.

[0230] The specific implementation of step S409 in this application embodiment can be found in the relevant description of step S203 above, and will not be repeated here.

[0231] In this embodiment, the client displays a session page, which includes an inquiry message for the target object. In response to a reply event to the inquiry message, the client sends a reply message retrieval request to the server. The server determines the reply message and the object evaluation content matching the reply message based on the inquiry message. The server sends the reply message to the client, and the client displays the reply message for the inquiry message. The reply message is associated with an evaluation display entry, which displays the object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, the client sends an evaluation content retrieval request to the server. The server retrieves at least one object evaluation content matching the reply message based on the evaluation content retrieval request and sends this at least one object evaluation content matching the reply message to the client. The client displays an evaluation content page, which includes at least one object evaluation content matching the reply message. The reply message for the inquiry message is associated with an evaluation display entry, allowing users to view the object evaluation content matching the reply message. This increases user trust in the object evaluation content and thus enhances user trust in the reply message itself.

[0232] This application also provides a computer storage medium storing program instructions, which, when executed, are used to implement the corresponding methods described in the above embodiments.

[0233] This application provides a computer program product, which includes a computer program stored in a computer storage medium. The processor of a computer device reads the computer program from the computer storage medium and executes the computer program, causing the computer device to perform the corresponding methods described in the above embodiments.

[0234] See also Figure 5 , Figure 5 This is a schematic diagram of the structure of an information interaction device provided in an embodiment of this application.

[0235] In one implementation of the information interaction device according to the embodiments of this application, the information interaction device includes the following structure.

[0236] Display unit 501 is used to display a session page, the session page including query messages for the target object;

[0237] The display unit 501 is further configured to respond to a reply event to the query message and display a reply message to the query message, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content that matches the reply message; the object evaluation content is an evaluation of the target object;

[0238] The display unit 501 is further configured to display an evaluation content page in response to a trigger operation on the evaluation display entry, the evaluation content page including at least one object evaluation content that matches the reply message.

[0239] In one embodiment, the evaluation display entry includes a first evaluation display entry, which includes evaluation content of a target object matching the reply message. The display unit 501, in response to a trigger operation on the evaluation display entry, displays the evaluation content page, and can be used for:

[0240] In response to the triggering operation of the first evaluation display entry, a publication details page of the target published content related to the target object is displayed, wherein the evaluation content of the target object is determined based on the target published content and / or the comment content of the target published content;

[0241] In response to the triggering operation of the first evaluation display entry, the evaluation details page of the target object is displayed, and the evaluation details page includes the evaluation content of the target object;

[0242] In response to the triggering operation of the first evaluation display entry, an evaluation information aggregation page is displayed, and the evaluation content of the target object is displayed. The evaluation information aggregation page includes the at least one evaluation content of the target object.

[0243] In one implementation, the first evaluation display entry includes evaluation content of the target object published by an associated account of the target account that matches the reply message. The target account is the account that submitted the inquiry message. The associated account includes at least one of the following types of accounts: accounts that have interacted with the target account, and accounts whose account information is more similar to the target account than a preset threshold.

[0244] In one embodiment, the evaluation display entry includes a second evaluation display entry, and the display unit 501, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0245] In response to the triggering operation of the second evaluation display entry, an evaluation aggregation page is displayed, which includes object evaluation content that matches the reply message.

[0246] In one embodiment, the evaluation aggregation page includes at least one object description dimension filtering control, and the display unit 501 can also be used for:

[0247] In response to a trigger operation for any object description dimension filter control, the object evaluation content of the target object under the object description dimension corresponding to the object description dimension filter control is displayed.

[0248] In one embodiment, the number of target objects is multiple, the evaluation aggregation page includes object selection controls corresponding to each target object, and the display unit 501 can also be used for:

[0249] In response to a trigger operation on any object selection control, display the object evaluation content of the target object corresponding to the object selection control that matches the reply message.

[0250] In one implementation, the number of target objects is multiple, and the evaluation display entry includes comparison information of the multiple target objects in at least one object description dimension. The display unit 501, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0251] In response to a triggered operation that compares information for any target object in the target object description dimension, the evaluation content of the target object in the target object description dimension is displayed on the evaluation content page.

[0252] In one implementation, the number of target objects is multiple, the query messages include query messages for multiple target objects under the target object description dimension, the evaluation display entry includes comparison information of multiple target objects in the target object description dimension, and the display unit 501, in response to a trigger operation on the evaluation display entry, displays an evaluation content page, which can be used for:

[0253] In response to a triggering operation that compares the target object description dimension for any target object, the object evaluation content under the target object description dimension of the target object is displayed on the evaluation content page.

[0254] In this embodiment, the display unit 501 displays a session page, which includes an inquiry message for a target object. In response to a reply event to the inquiry message, a reply message is displayed, wherein the reply message is associated with an evaluation display entry. The evaluation display entry is used to display object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, which includes at least one object evaluation content matching the reply message. The reply message to the inquiry message is associated with an evaluation display entry, allowing users to view object evaluation content matching the reply message. This increases user trust in the object evaluation content and thus enhances user trust in the reply message.

[0255] See also Figure 6 , Figure 6 This is a schematic diagram of the structure of a computer device provided in an embodiment of this application. The computer device in this embodiment includes a power supply module and other structures, and includes a processor 601, a memory 602, and a communication interface 603. The processor 601, the memory 602, and the communication interface 603 can exchange data, and the processor 601 implements the corresponding information exchange method.

[0256] Memory 602 may include volatile memory, such as random-access memory (RAM); memory 602 may also include non-volatile memory, such as flash memory, solid-state drive (SSD), etc.; memory 602 may also include combinations of the above types of memory.

[0257] Processor 601 may be a central processing unit (CPU). Processor 601 may also be a combination of CPU and GPU. In a computer device, multiple CPUs and GPUs may be included as needed for corresponding information interaction. In one embodiment, memory 602 is used to store program instructions. Processor 601 can invoke program instructions to implement the various methods described above in the embodiments of this application.

[0258] The communication interface 603 may include a display screen, microphone, or speaker, etc.

[0259] In one possible implementation, the processor 601 of the computer device invokes program instructions stored in memory 602 to display a session page via communication interface 603, the session page including an inquiry message for a target object; in response to a response event to the inquiry message, a response message to the inquiry message is displayed, wherein the response message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content matching the response message; the object evaluation content is an evaluation of the target object; in response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, the evaluation content page including at least one object evaluation content matching the response message.

[0260] In one embodiment, the evaluation display entry includes a first evaluation display entry, which includes evaluation content of the target object matching the reply message. The processor 601, in response to a trigger operation on the evaluation display entry via the communication interface 603, displays the evaluation content page and can perform the following operations:

[0261] In response to the triggering operation of the first evaluation display entry, a publication details page of the target published content related to the target object is displayed, wherein the evaluation content of the target object is determined based on the target published content and / or the comment content of the target published content;

[0262] In response to the triggering operation of the first evaluation display entry, the evaluation details page of the target object is displayed, and the evaluation details page includes the evaluation content of the target object;

[0263] In response to the triggering operation of the first evaluation display entry, an evaluation information aggregation page is displayed, and the evaluation content of the target object is displayed. The evaluation information aggregation page includes the at least one evaluation content of the target object.

[0264] In one implementation, the first evaluation display entry includes evaluation content of the target object published by an associated account of the target account that matches the reply message. The target account is the account that submitted the inquiry message. The associated account includes at least one of the following types of accounts: accounts that have interacted with the target account, and accounts whose account information is more similar to the target account than a preset threshold.

[0265] In one embodiment, the evaluation display entry includes a second evaluation display entry. The processor 601, in response to a trigger operation on the evaluation display entry via the communication interface 603, displays an evaluation content page and can perform the following operations:

[0266] In response to the triggering operation of the second evaluation display entry, an evaluation aggregation page is displayed, which includes object evaluation content that matches the reply message.

[0267] In one implementation, the evaluation aggregation page includes at least one object description dimension filtering control, and the processor 601 can also perform the following operations through the communication interface 603:

[0268] In response to a trigger operation for any object description dimension filter control, the object evaluation content of the target object under the object description dimension corresponding to the object description dimension filter control is displayed.

[0269] In one embodiment, the number of target objects is multiple, the evaluation aggregation page includes object selection controls corresponding to each target object, and the processor 601 can also perform the following operations through the communication interface 603:

[0270] In response to a trigger operation on any object selection control, display the object evaluation content of the target object corresponding to the object selection control that matches the reply message.

[0271] In one implementation, the number of target objects is multiple, and the evaluation display entry includes comparison information of multiple target objects in at least one object description dimension. The processor 601, in response to a trigger operation on the evaluation display entry via the communication interface 603, displays an evaluation content page and can perform the following operations:

[0272] In response to a triggered operation that compares information for any target object in the target object description dimension, the evaluation content of the target object in the target object description dimension is displayed on the evaluation content page.

[0273] In one implementation, the number of target objects is multiple, the query messages include query messages for multiple target objects under the target object description dimension, the evaluation display entry includes comparison information of multiple target objects in the target object description dimension, and the processor 601 responds to the trigger operation of the evaluation display entry through the communication interface 603 to display the evaluation content page, and can perform the following operations:

[0274] In response to a triggering operation that compares the target object description dimension for any target object, the object evaluation content under the target object description dimension of the target object is displayed on the evaluation content page.

[0275] In this embodiment, the processor 601 displays a session page via a communication interface 603. The session page includes an inquiry message for a target object. In response to a reply event to the inquiry message, a reply message is displayed. The reply message is associated with an evaluation display entry. The evaluation display entry displays object evaluation content matching the reply message. The object evaluation content is an evaluation of the target object. In response to a trigger operation on the evaluation display entry, an evaluation content page is displayed, which includes at least one object evaluation matching the reply message. The reply message to the inquiry message is associated with an evaluation display entry. Through this entry, users can view object evaluation content matching the reply message, increasing user trust in the object evaluation content and thus enhancing user trust in the reply message.

[0276] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. This program can be stored in a computer-readable storage medium, and when executed, it can include the processes described in the above method embodiments. The aforementioned storage medium includes various media capable of storing program code, such as ROM or random access memory (RAM), magnetic disks, or optical disks.

[0277] The above-disclosed embodiments are merely some of the embodiments of this application, and should not be construed as limiting the scope of this application. Those skilled in the art can understand that all or part of the processes for implementing the above embodiments, and equivalent changes made in accordance with the claims of this application, still fall within the scope of this application.

Claims

1. An information interaction method, characterized in that, The method comprises: displaying a session page, the session page comprising an inquiry message for a target object; in response to a reply event for the inquiry message, displaying a reply message for the inquiry message, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is used to display object evaluation content matched with the reply message; the object evaluation content is an evaluation for the target object; in response to a triggering operation on the evaluation display entry, displaying an evaluation content page, the evaluation content page comprising at least one piece of object evaluation content matched with the reply message.

2. The method of claim 1, wherein, The evaluation display entry comprises a first evaluation display entry, and the first evaluation display entry comprises target object evaluation content matched with the reply message. The method comprises any one of the following in response to the triggering operation on the evaluation display entry: in response to a triggering operation on the first evaluation display entry, displaying a post content detail page of target post content related to the target object, wherein the target object evaluation content is determined based on the target post content and / or comment content of the target post content; in response to a triggering operation on the first evaluation display entry, displaying an evaluation detail page of the target object, the evaluation detail page comprising the target object evaluation content; in response to a triggering operation on the first evaluation display entry, displaying an evaluation information aggregation page and jumping to display the target object evaluation content, the evaluation information aggregation page comprising the at least one piece of object evaluation content.

3. The method of claim 2, wherein, The first evaluation display entry comprises target object evaluation content published by an associated account of a target account, the target account being an account that submits the inquiry message, and the associated account comprising at least one of the following types of accounts: an account that has generated an interaction behavior with the target account, and an account with a similarity to the account information of the target account greater than a preset threshold.

4. The method of claim 1, wherein, The evaluation display entry comprises a second evaluation display entry, and the method comprises the following in response to the triggering operation on the evaluation display entry: in response to a triggering operation on the second evaluation display entry, displaying an evaluation aggregation page, the evaluation aggregation page comprising object evaluation content matched with the reply message.

5. The method of claim 4, wherein, The evaluation aggregation page comprises at least one object description dimension filtering control, and the method further comprises: in response to a triggering operation on any object description dimension filtering control, displaying object evaluation content of the target object in an object description dimension corresponding to the any object description dimension filtering control.

6. The method of claim 4, wherein, The number of target objects is a plurality, and the evaluation aggregation page comprises object selection controls corresponding to respective target objects, and the method further comprises: in response to a triggering operation on any object selection control, displaying object evaluation content of a target object corresponding to the any object selection control and matched with the reply message.

7. The method of claim 1, wherein the number of target objects is a plurality, the evaluation display entry comprises comparison information of the plurality of target objects in at least one object description dimension, and the displaying the evaluation content page in response to the triggering operation on the evaluation display entry comprises: displaying object evaluation content of any target object in the at least one object description dimension in the evaluation content page in response to a triggering operation on the comparison information of the any target object in the at least one object description dimension.

8. The method of claim 1, wherein the number of target objects is a plurality, the inquiry message comprises inquiry messages for the plurality of target objects in a target object description dimension, the evaluation display entry comprises comparison information of the plurality of target objects in the target object description dimension, and the displaying the evaluation content page in response to the triggering operation on the evaluation display entry comprises: displaying object evaluation content of any target object in the target object description dimension in the evaluation content page in response to a triggering operation on the comparison information of the any target object in the target object description dimension. The apparatus comprises: a display unit configured to display a session page, the session page comprising an inquiry message for a target object; 9. An information interaction device, characterized in that, the display unit is further configured to display a reply message for the inquiry message in response to a reply event for the inquiry message, wherein the reply message is associated with an evaluation display entry; the evaluation display entry is configured to display object evaluation content matched with the reply message; and the object evaluation content is an evaluation for the target object; the display unit is further configured to display an evaluation content page in response to a triggering operation on the evaluation display entry, the evaluation content page comprising at least one piece of object evaluation content matched with the reply message. The computer device comprises a memory, a communication interface, and a processor, wherein the memory, the communication interface, and the processor are connected to each other; the memory stores a computer program; and the processor invokes the computer program stored in the memory to implement the information interaction method according to any one of claims 1 to 8. The computer readable storage medium stores a computer program, and the computer program is executed by a processor to implement the information interaction method according to any one of claims 1 to 8.

10. A computer device, comprising: The computer program product comprises a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium; and the processor executes the computer program to cause the computer device to execute the information interaction method according to any one of claims 1 to 8.

11. A computer readable storage medium, characterized in that, ​ 12. A computer program product, characterised in that, ​

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