Method and device for generating media content, equipment and storage medium

Abstract

A method, apparatus, device and storage medium for generating media content, comprising: presenting a generation interface associated with a virtual object, the virtual object being created based on a configuration operation of a user (310); acquiring reference media content based on a user operation in the generated interface (320); and presenting the target media content, the target media content being generated based on the image data of the virtual object and the reference media content (330). Media content can be generated based on a virtual object associated with a user.

Description

A method, apparatus, device, and storage medium for generating media content. Technical Field

[0001] The exemplary embodiments disclosed herein generally relate to the field of computers, and particularly to a method, apparatus, device, and computer-readable storage medium for generating media content. Background Technology

[0002] In recent years, with the development of the internet, more and more people are engaging in online activities on online platforms. For example, people use media platforms to view various media works and create virtual avatars. People expect to generate desired media content based on virtual avatars.

[0003] Summary of the Invention

[0004] In a first aspect of this disclosure, a method for generating media content is provided, comprising: presenting a generation interface associated with a virtual object, the virtual object being created based on user configuration operations; obtaining reference media content based on user operations in the generation interface; and presenting target media content, the target media content being generated based on image data of the virtual object and the reference media content.

[0005] In a second aspect of this disclosure, an apparatus for generating media content is provided. The apparatus includes: a first presentation module configured to present a generation interface associated with a virtual object, the virtual object being created based on user configuration operations; an acquisition module configured to acquire reference media content based on user operations in the generation interface; and a second presentation module configured to present target media content generated based on image data of the virtual object and the reference media content.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. When executed by the at least one processing unit, the instructions cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores a computer program that can be executed by a processor to implement the method of the first aspect.

[0008] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0009] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0010] Figure 1 shows a schematic diagram of an example environment capable of real-time implementation of some embodiments of this disclosure;

[0011] Figures 2A to 2H illustrate example interfaces according to some embodiments of the present disclosure;

[0012] Figure 3 illustrates a flowchart of an example process for generating media content according to some embodiments of the present disclosure;

[0013] Figure 4 shows a schematic structural block diagram of an example apparatus for generating media content according to some embodiments of the present disclosure; and

[0014] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0015] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0016] It should be noted that the headings of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and embodiments of any type may be included under any section / subsection. Furthermore, embodiments described in any section / subsection may be combined in any way with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0017] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below. The terms "first", "second", etc., may refer to different or the same objects. Other explicit and implicit definitions may also be included below.

[0018] The embodiments of this disclosure may involve user data, data acquisition, and / or use. All of these aspects comply with applicable laws, regulations, and relevant provisions. In the embodiments of this disclosure, all data collection, acquisition, processing, manipulation, forwarding, and use are conducted with the user's knowledge and confirmation. Accordingly, in implementing the embodiments of this disclosure, the type, scope of use, and usage scenarios of any data or information that may be involved should be communicated to the user and their authorization obtained in accordance with relevant laws and regulations through appropriate means. The specific methods of notification and / or authorization may vary depending on the actual situation and application scenario, and the scope of this disclosure is not limited in this respect.

[0019] In this specification and the embodiments, any processing of personal information will be carried out only under the premise of legality (such as obtaining the consent of the personal information subject, or being necessary for the performance of a contract), and will only be carried out within the scope stipulated or agreed upon. A user's refusal to process personal information other than that necessary for basic functions will not affect the user's use of basic functions.

[0020] As briefly mentioned above, with the development of the internet, more and more people are engaging in online activities on online platforms. For example, people use media platforms to view various media works and create virtual avatars. People expect media content that meets their requirements to be generated based on specified virtual avatars. However, traditional media platforms cannot meet users' needs.

[0021] Embodiments of this disclosure propose a scheme for generating media content. According to this scheme, a generation interface associated with a virtual object, created based on user configuration operations, can be presented; reference media content can be obtained based on user operations in the generation interface; and target media content can be presented, generated based on the virtual object's image data and the reference media content.

[0022] In this way, embodiments of the present disclosure can generate media content associated with user-created virtual objects based on user-provided reference media content. In this way, embodiments of the present disclosure can meet users' needs for generating media content based on virtual objects, thereby improving the user's interactive experience.

[0023] The following section provides a detailed description of various example implementations of this scheme, with reference to the accompanying drawings.

[0024] Example Environment

[0025] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in Figure 1, the example environment 100 may include an electronic device 110.

[0026] In this example environment 100, electronic device 110 may run an application 120 that supports user interface interaction. Application 120 may be any suitable type of application for user interface interaction, and examples may include, but are not limited to, video applications, social applications, or other suitable applications. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0027] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can use application 120 to present interface 150 for supporting interface interaction.

[0028] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, handheld computers, portable gaming terminals, VR / AR devices, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry).

[0029] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications 120 that support user interface interaction in electronic devices 110.

[0030] A communication connection can be established between server 130 and electronic device 110. This communication connection can be established via wired or wireless means. The communication connection may include, but is not limited to, Bluetooth, mobile network, Universal Serial Bus (USB), and Wireless Fidelity (WiFi) connections; the embodiments of this disclosure are not limited in this respect. In the embodiments of this disclosure, server 130 and electronic device 110 can achieve signaling interaction through the communication connection between them.

[0031] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0032] The following description will continue with reference to the accompanying drawings, which will provide some exemplary embodiments of this disclosure.

[0033] Generate media content

[0034] Figures 2A to 2G illustrate example interfaces 200A to 200G according to some embodiments of the present disclosure. Interfaces 200A to 200G may be provided, for example, by the electronic device 110 shown in Figure 1.

[0035] In some embodiments, as shown in FIG2A, the electronic device 110 may present a target interface 200A associated with a virtual object. The virtual object is created based on user configuration operations. As an example, as shown in FIG2A, the visual representation of the virtual object may include, for example, virtual object 205.

[0036] In some embodiments, virtual objects can be generated based on image data and descriptive text input by the user. Virtual objects can include their visual representation and capabilities (e.g., dialogue capabilities, data processing capabilities, etc.). For example, a user on a platform can create a corresponding virtual object by configuring the platform. In some scenarios, such virtual objects may also be referred to as digital avatars or virtual clones. For example, the descriptive text input by the user may include character setting information, knowledge information, image information, etc., so that the virtual object can possess certain interactive capabilities and personality traits based on such configuration information. Acquiring the image data of the virtual object may include: the electronic device 110 acquiring at least one image based on the user's configuration operation. The image data of the virtual object is determined based on the acquired at least one image. For example, the configuration operation may include selecting an image from a photo album or taking an image using a camera component. For example, the at least one image may be an image from a photo album or an image taken using a camera component. For example, the visual representation of the virtual object can be generated based on image data and descriptive text input by the user.

[0037] In some embodiments, continuing to refer to FIG2A, the electronic device 110 may provide a configuration entry 210 in the target interface 200A. Further, the electronic device 110 may, in response to receiving a trigger on the configuration entry 210 (e.g., a click operation, etc.), present a generated interface associated with the virtual object.

[0038] In some embodiments, the electronic device 110 may obtain reference media content based on user operations in the generated interface.

[0039] In some embodiments, as shown in FIG2B, the electronic device 110 may present a generation interface 200B associated with a virtual object. The electronic device 110 may provide an add entry 215 in the generation interface 200B. Further, in response to receiving a trigger on the add entry 215, the electronic device 110 may present a set of candidate media content.

[0040] In some embodiments, as shown in FIG2C, the electronic device 110 may present an add interface 200C. The electronic device 110 may present a set of candidate media content 220 in the add interface 200C. Further, the electronic device 110 may acquire reference media content based on the selection of reference media content from the set of candidate media content. As an example, the set of candidate media content may include multiple image contents. As an example, the electronic device 110 may provide a toggle control 225 in the add interface 200C. Further, the electronic device 110 may adjust the set of candidate content displayed in the add interface 200C (e.g., all image content in the user's photo album or image content containing only faces) based on receiving an operation (e.g., a click operation) on the toggle control 225.

[0041] In some embodiments, continuing to refer to FIG2C, the electronic device 110 may also provide a shooting control 230 in the addition interface 200C. Further, the electronic device 110 may, in response to receiving a trigger (e.g., a click operation) on the shooting control 230, invoke the camera component to capture an image, so as to use the captured image as reference media content.

[0042] In some embodiments, as shown in FIG2D, the electronic device 110 may provide a parameter configuration control 235 associated with the reference media content in the generation interface 200D based on the reference media content. Further, the electronic device 110 may obtain target parameters for generating target media content via the parameter configuration control 235. The target parameters may be used to indicate the degree of reference the generation process has to the reference media content. As an example, the parameter configuration control 235 may be implemented as a slider control. Further, the electronic device 110 may determine the target parameters in response to receiving a user's slider operation on the parameter configuration control 235. As an example, the parameter configuration control 235 may also be implemented as a numeric input control. Further, the electronic device 110 may determine the target parameters based on the numeric value input by the user through the parameter configuration control 235. As an example, the numerical range of the target parameters may include 0 to 100%. The lower the value, the lower the degree of reference the generation process has to the reference media content. Conversely, the higher the value, the higher the degree of reference the generation process has to the reference media content. As an example, the default value of the target parameters may be 50%.

[0043] In some embodiments, as shown in FIG2E, the electronic device 110 may present reference media content 240 in the generation interface 200E. As an example, the electronic device 110 may present one or more reference media contents 240 determined based on user operations in the generation interface 200E. As an example, the electronic device 110 may remove the reference media content 240 in the generation interface 200E in response to receiving a user operation (e.g., clicking a delete control associated with the reference media content). As an example, the electronic device 110 may present a parameter configuration control 235 associated with the reference media content in response to receiving a user click operation on the reference media content 240, so that the user can adjust the target parameters associated with the reference media content.

[0044] In some embodiments, continuing to refer to FIG2E, the electronic device 110 may also present multiple templates 245 in the generation interface 200E. As an example, the multiple templates 245 may be associated with multiple preset style description information. As an example, the multiple preset style description information may include childhood photos, ID photos, magazine style, Chinese illustrations, etc. Furthermore, the electronic device 110 may receive the user's selection of a target template (associated with target style description information) among the multiple templates, so that target media content is also generated based on the target template.

[0045] In some embodiments, continuing to refer to FIG2E, the electronic device 110 may also provide an input control 250 in the generation interface 200E. Further, the electronic device 110 may obtain prompts input by the user based on the input control 250, so that target media content is also generated based on the prompts. As an example, the prompts may be visual descriptive text input by the user based on natural language to describe the target media content. As an example, the prompts may include, for example, “Baby ID photo, a cute baby wearing neat clothes, innocent expression, soft lighting, wearing a star tie, blue textured photographic background, solo, half-body, shoulders and above, ID.” Therefore, the generated target media content will be associated with the descriptive content in the prompts.

[0046] In some embodiments, continuing to refer to FIG2E, the electronic device 110 may also provide a generation control 255 in the generation interface 200E. Further, in response to receiving a trigger on the generation control 255, the electronic device 110 may present target media content generated based on configuration content (e.g., reference media content 240, prompts, target template 245, at least one of) and image data of virtual objects in the generation interface 200E.

[0047] In some embodiments, the process of generating target media content may include generating descriptive text for reference media content. The descriptive text may at least indicate the image information of the reference media content. As an example, a first model may determine descriptive text associated with the reference media content based on the reference media content. As an example, the first model may be implemented as a machine learning model capable of generating text based on image content analysis. This invention is not intended to limit the specific content and training process of the first model.

[0048] In some embodiments, the process of generating target media content may further include: determining the screen structure of the reference media content. As an example, the screen processing model may determine the edge information of the reference media content based on the reference media content. Further, the screen processing model may determine the screen structure of the reference media content based on the edge information. As an example, the screen processing model may be implemented as a machine learning model capable of acquiring image edge information for image content. This invention is not intended to limit the specific content and training process of the screen processing model.

[0049] In some embodiments, the process of generating target media content may further include: the second model generating intermediate media content based on the image data of the virtual object, the descriptive text of the reference media content, and the screen structure. As an example, the intermediate media content can also be understood as the initial media content. In some embodiments, the second model further generates intermediate media content based on user-input prompts and the user-selected target template (associated with target style description information). As an example, the second model can be implemented as a machine learning model capable of generating images. This invention is not intended to limit the specific content and training process of the second model.

[0050] In some embodiments, the process of generating target media content may further include: a third model adjusting intermediate media content based on the image data of a virtual object to generate the target media content. As an example, the third model may be implemented as a machine learning model capable of adjusting images. This invention is not intended to limit the specific content and training process of the third model.

[0051] In some embodiments, as shown in FIG2F, the electronic device 110 may present the generated target media content 255 in the results interface 200F. As an example, the target media content 255 may include multiple target media content items 255. For example, the multiple target media content items may include target media content 255-1 and target media content 255-2, etc. (each individually or collectively referred to as target media content 255). In some embodiments, the electronic device 110 may also present reference media content 240 and / or user-input prompts in the results interface 200F.

[0052] In some embodiments, the target media content includes visual content corresponding to the virtual object. As an example, the target media content may include clothing, appearance (e.g., shape, skin tone), background content, and / or accessories from the visual content of the virtual object.

[0053] In some embodiments, continuing to refer to FIG2F, the electronic device 110 may provide editing controls 260 in the results interface so that the user can modify the configuration content (e.g., at least one of reference media content 240, prompts, and target template 245) based on the editing components 260. In some embodiments, the electronic device 110 may provide generating more controls 265 in the results interface. Further, in response to receiving a trigger to generate more controls 265, the electronic device 110 may present more target media content 255 (or additional media content) generated based on the configuration content and the image data of the virtual object.

[0054] In some embodiments, as shown in FIG2G, electronic device 110 may, in response to receiving a user trigger on target media content 255 (e.g., target media content 255-1), present a display interface 200G of target media content 255. Electronic device 110 may present target media content 255 in a large image format on display interface 200G. As an example, electronic device 110 may also present reference media content 240 and / or user-input prompts on display interface 200G.

[0055] In some embodiments, continuing to refer to FIG2G, the electronic device 110 may provide a sharing control 260 in the display interface 200G to allow a user to share the target media content 255. In some embodiments, the electronic device 110 may provide a download control 265 in the display interface 200G to allow a user to download and save the target media content 255. In some embodiments, the electronic device 110 may provide a publishing control 270 in the display interface 200G. Further, the electronic device 110 may respond to receiving a trigger on the publishing control 270 as a request to publish the target media content.

[0056] In some embodiments, the target media content is a first target media content, and the reference media content includes a second target media content.

[0057] In some embodiments, as shown in FIG2H, the electronic device 110 may display a viewing interface 200H of the target media content 255. The electronic device 110 may display the target media content 255 and reference media content 240 on the viewing interface 200H. The electronic device 110 may provide a "Make-alike" control 275. Further, in response to receiving a trigger on the "Make-alike" control 275, the electronic device 110 may use the target media content 255 as reference media content (also referred to as second target media content) to generate new target media content based on the target media content 255.

[0058] Based on the process described above, embodiments of this disclosure can, upon receiving a user's media generation request, generate media content associated with a user-configured virtual object based on the user-inputted reference media content, prompts, and / or the theme template selected by the user. In this way, this disclosure can provide users with media content associated with virtual objects (e.g., virtual avatars), thereby improving the quality of the generated media content.

[0059] Example process

[0060] Figure 3 shows a flowchart of an example process 300 for generating media content according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 will now be described with reference to Figure 1.

[0061] As shown in the figure, in box 310, electronic device 110 presents a generation interface associated with a virtual object, which is created based on the user's configuration operations.

[0062] In box 320, electronic device 110 obtains reference media content based on user actions in the generated interface.

[0063] In frame 330, electronic device 110 presents target media content, which is generated based on the image data of the virtual object and reference media content.

[0064] In some embodiments, obtaining reference media content based on user actions in the generation interface includes: providing an add entry point in the generation interface; presenting a set of candidate media content in response to receiving a trigger on the add entry point; and obtaining the reference media content based on the selection of reference media content from the set of candidate media content.

[0065] In some embodiments, process 300 further includes: providing a parameter configuration control on the generation interface; and obtaining target parameters for generating target media content via the parameter configuration control, the target parameters being used to indicate the degree of reference of the generation process to the reference media content.

[0066] In some embodiments, process 300 further includes: presenting multiple templates in a generation interface; and receiving a selection of a target template from the multiple templates, such that target media content is also generated based on the target template.

[0067] In some embodiments, process 300 further includes: obtaining prompts input by the user via a generation interface, such that target media content is also generated based on the prompts.

[0068] In some embodiments, the target media content includes visual content corresponding to the virtual object.

[0069] In some embodiments, process 300 further includes: receiving a request to publish target media content; and displaying a viewing interface for the target media content, the viewing interface displaying the target media content and reference media content.

[0070] In some embodiments, the target media content is a first target media content, and the reference media content includes a second target media content.

[0071] In some embodiments, target media content is generated based on the following process: generating descriptive text for reference media content and determining the screen structure of the reference media content; and generating target media content based on the descriptive text, screen structure, and image data of the virtual avatar.

[0072] In some embodiments, generating target media content further includes: generating target media content based on prompts entered by the user and / or a target template selected by the user.

[0073] Example devices and equipment

[0074] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an example apparatus 400 for generating media content according to certain embodiments of this disclosure. Apparatus 400 may be implemented as or included in an electronic device. The various modules / components in apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0075] As shown in Figure 4, the device 400 includes a first presentation module 410, configured to present a generation interface associated with a virtual object, the virtual object being created based on user configuration operations; an acquisition module 420, configured to acquire reference media content based on user operations in the generation interface; and a second presentation module 430, configured to present target media content, the target media content being generated based on the image data of the virtual object and the reference media content.

[0076] In some embodiments, the acquisition module 420 is further configured to: provide an add entry in the generation interface; present a set of candidate media content in response to receiving a trigger on the add entry; and acquire reference media content based on the selection of reference media content from the set of candidate media content.

[0077] In some embodiments, the apparatus 400 further includes a parameter module configured to: provide parameter configuration controls on the generation interface; and obtain target parameters for generating target media content via the parameter configuration controls, the target parameters being used to indicate the degree of reference of the generation process to the reference media content.

[0078] In some embodiments, the apparatus 400 further includes a template module configured to: present multiple templates in a generation interface; and receive a selection of a target template from the multiple templates, such that target media content is also generated based on the target template.

[0079] In some embodiments, the device 400 includes an input module configured to: acquire prompts input by the user via a generation interface, such that target media content is also generated based on the prompts.

[0080] In some embodiments, the target media content includes visual content corresponding to the virtual object.

[0081] In some embodiments, the device 400 further includes a viewing module configured to: receive a request to publish target media content; and display a viewing interface for the target media content, the viewing interface displaying the target media content and reference media content.

[0082] In some embodiments, the target media content is a first target media content, and the reference media content includes a second target media content.

[0083] In some embodiments, target media content is generated based on the following process: generating descriptive text for reference media content and determining the screen structure of the reference media content; and generating target media content based on the descriptive text, screen structure, and image data of the virtual avatar.

[0084] In some embodiments, generating target media content further includes: generating target media content based on prompts entered by the user and / or a target template selected by the user.

[0085] Figure 5 illustrates a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used in electronic devices.

[0086] As shown in Figure 5, the electronic device 500 is in the form of a general-purpose electronic device. Components of the electronic device 500 may include, but are not limited to, one or more processors or processing units 510, memory 520, storage devices 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processing unit 510 may be a physical or virtual processor and is capable of performing various processes according to programs stored in the memory 520. In a multiprocessor system, multiple processing units execute computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0087] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0088] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0089] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0090] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0091] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0092] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0093] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processing unit of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0094] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0095] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0096] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A method for generating media content, comprising: presenting a generation interface associated with a virtual object, the virtual object being created based on a configuration operation of a user; obtaining a reference media content based on a user operation in the generation interface; and presenting a target media content, the target media content being generated based on a figurative data of the virtual object and the reference media content.

2. The method of claim 1, wherein the obtaining the reference media content based on the user operation in the generation interface comprises: providing an adding entry in the generation interface; presenting a set of candidate media contents in response to receiving a trigger on the adding entry; and obtaining the reference media content based on a selection on the reference media content in the set of candidate media contents.

3. The method of claim 1, further comprising: providing a parameter configuration control in the generation interface; and obtaining a target parameter for generating the target media content via the parameter configuration control, the target parameter being used to indicate a reference degree of the reference media content in a generation process.

4. The method of claim 1, further comprising: presenting a plurality of templates in the generation interface; and receiving a selection on a target template in the plurality of templates, such that the target media content is further generated based on the target template.

5. The method of claim 1, further comprising: obtaining a prompt item input by the user via the generation interface, such that the target media content is further generated based on the prompt item.

6. The method of claim 1, wherein the target media content comprises visual content corresponding to the virtual object.

7. The method of claim 1, further comprising: receiving a request to publish the target media content; and displaying a viewing interface of the target media content, the viewing interface displaying the target media content and the reference media content.

8. The method of claim 1, wherein the target media content is a first target media content, and the reference media content comprises a second target media content.

9. The method of claim 1, the target media content being generated based on a process comprising: generating a description text of the reference media content and determining a picture structure of the reference media content; and generating the target media content based on the description text, the picture structure and the figurative data of the virtual object.

10. The method of claim 9, wherein the generating the target media content further comprises: generating the target media content based on a prompt item input by the user and / or a target template selected by the user.

11. An apparatus for generating media content, comprising: a first presentation module configured to present a generation interface associated with a virtual object, the virtual object being created based on a configuration operation of a user; an obtaining module configured to obtain a reference media content based on a user operation in the generation interface; and a second presentation module configured to present a target media content, the target media content being generated based on a figurative data of the virtual object and the reference media content.

12. An electronic device, comprising: ​ ​ ​ ​ ​ ​ at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions when executed by the at least one processing unit cause the electronic device to carry out the method according to any one of claims 1 to 10.

13. A computer readable storage medium having stored thereon a computer program, the computer program being executable by a processor to implement the method according to any one of claims 1 to 10.

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