Electronic coupon directional issuing method and device supporting area limitation

Abstract

The invention belongs to the technical field of electronic coupons, and discloses an electronic coupon directional issuing method and device supporting area limitation, and the method comprises the steps: S1, receiving a coupon obtaining request sent by a user terminal, and the request comprises a user identifier, a coupon identifier and user real-time position information; s2, acquiring limited issuing area information of the corresponding electronic coupons according to the coupon identifiers; and S3, matching the real-time position information of the user with limited issuing area information to obtain an area matching result. According to the method, through a multi-level cooperation mechanism of geographic position matching, user risk assessment and verification terminal verification, the problems of unreasonable user coverage and easy arbitrage in regional marketing are solved, accurate directional distribution and safe use of the electronic coupons in a limited region are realized, and the marketing pertinence and risk control level are effectively improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of electronic coupons, more particularly, to a method and device for supporting region-limited electronic coupon targeted distribution. BACKGROUND

[0002] Electronic coupons are a key tool for connecting online traffic and offline consumption, especially for local life services and physical retail businesses, and it is crucial to achieve regional precision distribution. The current common regional distribution method mainly relies on user manual selection of cities or rough positioning based on registered mobile phone numbers, and then pushes general coupons.

[0003] The prior art has obvious defects:

[0004] 1) Regional determination is rigid: only relying on single real-time location or static registration information, it cannot effectively identify and cover "work-life" dual-region commuters, temporary visitors and other high-value potential users, resulting in unreasonable marketing reach.

[0005] 2) Lack of dynamic risk control: after region matching, it is issued immediately, without real-time assessment of user credit and intention in the distribution link, which may cause marketing budget loss.

[0006] 3) Distribution and redemption are disconnected: there is a lack of continuous regional verification of coupon use location, which may lead to cross-regional illegal redemption after online collection.

[0007] Therefore, there is a need for an electronic coupon targeted distribution technology that can intelligently and dynamically integrate region limitation and user multi-dimensional features to achieve high precision and high security. SUMMARY

[0008] The purpose of the present application is to solve the problems existing in the prior art, and to provide a method and device for supporting region-limited electronic coupon targeted distribution.

[0009] To solve the above problems, the present application adopts the following technical solution:

[0010] The method for supporting region-limited electronic coupon targeted distribution comprises:

[0011] S1, receiving a coupon acquisition request sent by a user terminal, the request containing a user identifier, a coupon identifier and user real-time location information;

[0012] S2, obtaining the limited distribution region information of the corresponding electronic coupon according to the coupon identifier;

[0013] S3, matching the user real-time location information with the limited distribution region information to obtain a region matching result;

[0014] S4, based on the user identifier, obtaining attribute data and behavior data of the user, and judging whether the targeted distribution condition for the coupon identifier is met according to the attribute data, the behavior data and the region matching result;

[0015] S5, if the targeted distribution condition is met, generating an electronic coupon bound with the user identifier and the coupon identifier, and sending the electronic coupon to the user terminal;

[0016] S6, when the electronic coupon is checked, verifying whether the geographic position of the check location is within the limited distribution area;

[0017] If the check location is not within the limited distribution area, the check is prevented and an abnormal event is recorded.

[0018] As a further scheme of the present application, step S4 judges whether the targeted distribution condition is met according to the attribute data, the behavior data and the region matching result, comprising:

[0019] When the region matching result is a matching success, the attribute data and the behavior data are input into a risk assessment model to obtain a user risk level;

[0020] The user risk level is compared with a risk access rule corresponding to the coupon identifier, and if the user risk level meets the risk access rule, it is determined that the targeted distribution condition is met.

[0021] As a further scheme of the present application, step S4 obtains attribute data and behavior data of the user, comprising obtaining static attribute data and dynamic behavior data of the user;

[0022] The static attribute data comprises at least one of historical resident area, member level and consumption history;

[0023] The dynamic behavior data comprises at least one of current session operation sequence, device information and real-time moving track.

[0024] As a further scheme of the present application, step S3 matches the user real-time position information with the limited distribution area information to obtain a region matching result, comprising:

[0025] Judging whether the user real-time position information is within the geographic boundary of the limited distribution area;

[0026] If yes, a first region matching result is generated;

[0027] If no, it is further judged whether the historical resident area of the user is associated with the limited distribution area, and if yes, a second region matching result is generated;

[0028] In this case, both the first region matching result and the second region matching result were determined to be a successful match.

[0029] As a further aspect of the present invention, when the regional matching result is the second regional matching result, the targeted distribution condition further includes: the user's risk level must be higher than a preset threshold level.

[0030] The present invention also provides an apparatus for implementing the above-described method for targeted distribution of electronic coupons with region-specific support, comprising:

[0031] The request receiving module is used to receive a coupon acquisition request sent by a user terminal. The request includes a user identifier, a coupon identifier, and the user's real-time location information.

[0032] The regional rule acquisition module is used to obtain the restricted distribution area information of the corresponding electronic coupon based on the coupon identifier;

[0033] The region matching module is used to match the user's real-time location information with the limited distribution area information to obtain the region matching result;

[0034] The targeted distribution decision module is used to obtain the user's attribute data and behavior data based on the user identifier, and determine whether the targeted distribution conditions for the coupon identifier are met based on the attribute data, behavior data and the region matching results.

[0035] The coupon distribution module is used to generate an electronic coupon bound to the user identifier and the coupon identifier when the targeted distribution conditions are met, and send it to the user terminal.

[0036] The verification module is used to obtain the location information of the verification location when the electronic coupon is verified and matched with the limited distribution area information. If the match fails, the verification will be blocked.

[0037] The present invention also provides an electronic device for implementing the above method, comprising: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the above method.

[0038] Compared with the prior art, the advantages of this invention are:

[0039] I. This invention not only verifies real-time location but also combines it with the user's historical frequent residence area to make correlation judgments, effectively expanding the coverage of reasonable target users (such as users who are usually in the local area but go out, and potential customers who visit frequently), while maintaining the core business purpose of regional limitation, and improving the accuracy and user-friendliness of marketing.

[0040] Second, this invention uses regional matching results as one of the key inputs for risk assessment and disbursement decisions, and establishes a dual filtering mechanism of "geofencing + user credit"; in particular, it puts forward higher credit requirements for users who are not in the region in real time but have a related history, effectively preventing cross-regional arbitrage and localized cheating.

[0041] Third, by adding regional verification of the redemption location, this invention ensures that the entire process from coupon receipt to use complies with regional restriction rules, forming a complete business closed loop and guaranteeing the seriousness of marketing activities and the effectiveness of the budget.

[0042] Fourth, through multi-dimensional dynamic decision-making, this invention can target limited regional exclusive coupon resources to real users with good credit who are most likely to make purchases in the region, greatly improving the return on investment in marketing. Attached Figure Description

[0043] Figure 1 This is a flowchart of the method of the present invention;

[0044] Figure 2 This is a block diagram of the device structure of the present invention. Detailed Implementation

[0045] The technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present invention. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative effort are within the scope of protection of the present invention.

[0046] Please see Figure 1 The method of targeted distribution of regionally limited electronic coupons is supported, and the implementation process is as follows:

[0047] S1. Receive coupon request:

[0048] When a user attempts to claim a specific electronic coupon (e.g., a "XX business district exclusive" coupon) through a mobile application, the application calls the location service to obtain the user's real-time location information (such as latitude and longitude coordinates) and sends a request to the server. This request includes at least the user identifier, the coupon identifier, and the user's real-time location information.

[0049] S2. Obtain information on the restricted distribution area:

[0050] Based on the received coupon identifier, the server queries the rule configuration library to obtain the restricted distribution area information corresponding to the coupon. This information is usually defined as a specific geographical area, such as a polygonal geofence enclosed by a series of latitude and longitude points.

[0051] S3. Perform region matching and generate matching results:

[0052] The user's real-time location information is matched with the limited distribution area information to obtain the area matching result. The specific process is as follows:

[0053] First, determine whether the user's real-time location information is within the geographical boundaries of the designated distribution area;

[0054] If so, generate the first region matching result and mark it as "real-time in the region".

[0055] If not, further query the user's historical permanent residence area (which can be obtained by analyzing historical order delivery addresses or high-frequency location clustering) and determine whether the historical permanent residence area is associated with the restricted distribution area (e.g., belonging to the same city or adjacent areas).

[0056] If a match is found, a second region matching result is generated and marked as "Associated User in Region";

[0057] If there is no correlation, the region matching is deemed to have failed and is marked as "region mismatch".

[0058] In this case, both the first and second region matching results are considered successful matches. Furthermore, when the matching result is from the second region, subsequent targeted distribution conditions will be subject to stricter requirements, such as the user's risk level needing to be higher than a preset threshold.

[0059] S4. Comprehensive determination of the conditions for targeted distribution:

[0060] Based on user identifiers, user attribute data and behavioral data are obtained. Attribute data includes static information, such as historical frequently visited regions, membership level, and consumption history; behavioral data includes dynamic information, such as the current session operation sequence, device information, and real-time movement trajectory.

[0061] Subsequently, a comprehensive judgment is made based on the regional matching results to determine whether the conditions for targeted distribution of coupons are met, specifically including:

[0062] ① If regional matching fails, it will be determined directly that the issuance conditions are not met.

[0063] ② If the region matching is successful ("real-time in the region" or "associated user in the region"), a risk assessment is performed. The attribute data and behavioral data are input into the pre-trained risk assessment model to obtain the user's risk level (such as low, medium, or high).

[0064] ③ Compare the user's risk level with the risk access rules corresponding to the current coupon identifier. The rules can be set differently according to the matching results of different regions.

[0065] ④ If a user's risk level meets the admission rules, the user is deemed to meet the conditions for targeted distribution. The determination process may also take into account global factors such as coupon inventory.

[0066] S5, Issue electronic coupons

[0067] If the conditions for targeted distribution are met, an electronic coupon bound to the user's identifier and coupon identifier will be generated and sent to the user's terminal. If the conditions are not met, a corresponding prompt message will be returned to the terminal.

[0068] S6. Verification of the region during the write-off phase:

[0069] To complete the risk control loop, geolocation re-verification is performed when coupons are redeemed.

[0070] When a merchant attempts to redeem a coupon, the system obtains the geographical location of the redemption operation. It verifies whether the redemption location is within the permitted usage area of ​​the coupon. If the redemption location is outside the allowed area, the system immediately blocks the redemption, records it as an abnormal event, and may trigger an alarm notification.

[0071] Please see Figure 2 This embodiment also provides an apparatus for implementing the above method, comprising:

[0072] The request receiving module is used to receive the user identifier, coupon identifier, and user real-time location information from the coupon acquisition request sent by the user terminal.

[0073] The regional rule acquisition module is used to obtain the restricted distribution area information of the corresponding electronic coupon based on the coupon identifier;

[0074] The region matching module is used to match the user's real-time location information with the limited distribution area information to obtain the region matching result;

[0075] The targeted distribution decision module is used to obtain user attribute data and behavior data based on user identifiers, and determine whether the conditions for targeted distribution of coupons are met based on the attribute data, behavior data and regional matching results.

[0076] The coupon distribution module is used to generate electronic coupons that are bound to user identifiers and coupon identifiers when the targeted distribution conditions are met, and then send them to the user's terminal.

[0077] Furthermore, the device also includes a verification module. When a coupon is redeemed by a merchant, the system can call this module. This module obtains the geographical location of the redemption POS machine or scanning device and compares it with the coupon's restricted usage area (which may be the same as or more specific than the distribution area). If the redemption location is not within the allowed range, an alarm is sent to the merchant and the platform, and the redemption is blocked, thus forming a closed-loop risk control system.

[0078] In summary, this invention, through the multi-level collaborative mechanism of "geographic location matching, user risk assessment, and verification terminal verification," solves the problems of unreasonable user coverage and arbitrage in regional marketing, and realizes the accurate targeted distribution and safe use of electronic coupons within a limited area, effectively improving the targeting and risk control level of marketing.

[0079] The above description is merely a preferred embodiment of the present invention; however, the scope of protection of the present invention is not limited thereto. Any equivalent substitutions or modifications made by those skilled in the art within the scope of the technology disclosed in the present invention, based on the technical solution and its improved concepts, should be covered within the scope of protection of the present invention.

Claims

1. A method for targeted distribution of regionally limited electronic coupons, characterized in that: include: S1. Receive a coupon acquisition request sent by a user terminal, wherein the request includes a user identifier, a coupon identifier, and the user's real-time location information; S2. Based on the coupon identifier, obtain the restricted distribution area information of the corresponding electronic coupon; S3. Match the user's real-time location information with the limited distribution area information to obtain the area matching result; S4. Based on the user identifier, obtain the user's attribute data and behavior data, and determine whether the conditions for targeted distribution of coupons are met according to the attribute data, behavior data and regional matching results. S5. If the targeted distribution conditions are met, an electronic coupon bound to the user identifier and coupon identifier is generated and sent to the user terminal.

2. The method for targeted distribution of regionally limited electronic coupons according to claim 1, characterized in that, Step S4, which involves determining whether the targeted distribution conditions are met based on attribute data, behavioral data, and regional matching results, includes: When the region matching result is a successful match, the attribute data and behavioral data are input into the risk assessment model to obtain the user's risk level; The user's risk level is compared with the risk access rules corresponding to the coupon identifier. If the user's risk level meets the risk access rules, it is determined that the conditions for targeted distribution are met.

3. The method for targeted distribution of regionally limited electronic coupons according to claim 2, characterized in that, Step S4, which involves obtaining user attribute data and behavior data, includes obtaining user static attribute data and dynamic behavior data. The static attribute data includes at least one of the following: historical residence area, membership level, and consumption history. The dynamic behavior data includes at least one of the following: current session operation sequence, device information, and real-time movement trajectory.

4. The method for targeted distribution of regionally limited electronic coupons according to claim 1, characterized in that, Step S3, which involves matching the user's real-time location information with the limited distribution area information to obtain the area matching result, includes: Determine whether the user's real-time location information is within the geographical boundary of the designated distribution area; If so, then generate the first region matching result; If not, then further determine whether the user's historical permanent residence area is associated with the restricted distribution area; if so, then generate a second area matching result. In this case, both the first region matching result and the second region matching result were determined to be a successful match.

5. The method for targeted distribution of regionally limited electronic coupons according to claim 4, characterized in that, When the regional matching result is the second regional matching result, the targeted distribution condition also includes: the user's risk level must be higher than a preset threshold level.

6. The method for targeted distribution of regionally limited electronic coupons according to claim 1, characterized in that, The method further includes: When the electronic coupon is redeemed, verify whether the geographical location of the redemption location is within the designated distribution area; If the cancellation location is not within the designated distribution area, cancellation will be blocked and the abnormal event will be recorded.

7. An apparatus for implementing the method for targeted distribution of electronic coupons with a defined support region as described in any one of claims 1-6, characterized in that, include: The request receiving module is used to receive a coupon acquisition request sent by a user terminal. The request includes a user identifier, a coupon identifier, and the user's real-time location information. The regional rule acquisition module is used to obtain the restricted distribution area information of the corresponding electronic coupon based on the coupon identifier; The region matching module is used to match the user's real-time location information with the limited distribution area information to obtain the region matching result; The targeted distribution decision module is used to obtain the user's attribute data and behavior data based on the user identifier, and determine whether the targeted distribution conditions for the coupon identifier are met based on the attribute data, behavior data and the region matching results. The coupon distribution module is used to generate an electronic coupon bound to the user identifier and the coupon identifier when the targeted distribution conditions are met, and send it to the user terminal. The verification module is used to obtain the location information of the verification location when the electronic coupon is verified and matched with the limited distribution area information. If the match fails, the verification will be blocked.

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