An interaction method, device, electronic device and computer storage medium

Abstract

Embodiments of the present application provide an interactive method and device, electronic equipment and computer storage medium. The interactive method comprises: displaying a commodity promotion element in a video picture; the commodity promotion element is a page element associated with a target commodity to be promoted; presenting interactive guidance information; the interactive guidance information is used to guide the execution of a preset interactive operation; the preset interactive operation is associated with a commodity attribute of the target commodity; receiving a preset interactive operation matched with the interactive guidance information, and eliminating the commodity promotion element presented in the video picture. The embodiments of the present application can guarantee the exposure of the promotion information, improve the willingness of the audience to participate in the interaction, and improve the commodity promotion effect.

Description

Technical Field

[0001] This application relates to the field of computer technology, and in particular to an interactive method, apparatus, electronic device, and computer storage medium. Background Technology

[0002] Currently, displaying product information to viewers during video playback is a mainstream product promotion method.

[0003] In related technologies, a one-way information dissemination mechanism of "forced exposure" or "skip ads" is commonly used. Regarding the "forced exposure" mechanism, product information is forcibly inserted during video playback, interrupting the viewer's viewing flow and forcing them to passively accept promotional information. This can lead to the accumulation of negative emotions among viewers and negatively impact user experience. As for the "skip ads" mechanism, most viewers will choose to close the ad immediately, completely skipping the product promotional information. This results in incomplete exposure of the promotional information, severely impacting the conversion rate of product promotions.

[0004] Therefore, there is an urgent need for a new product promotion mechanism that can ensure the exposure of promotional information and enhance users' willingness to participate. Summary of the Invention

[0005] In view of this, embodiments of this application provide an interactive solution to at least partially solve the above-mentioned problems.

[0006] According to a first aspect of the embodiments of this application, an interaction method is provided, including: Product promotion elements are displayed in the video footage; these product promotion elements are page elements associated with the target product to be promoted. Display interactive guidance information; the interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product; Receive the preset interactive operation that matches the interactive guidance information, and remove the product promotion elements displayed in the video.

[0007] According to a second aspect of the embodiments of this application, an interactive device is provided, comprising: The element display module is used to display product promotion elements in the video frame; the product promotion elements are page elements associated with the target product to be promoted. The guidance information display module is used to display interactive guidance information; the interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product; The element removal module is used to receive the preset interactive operation that matches the interactive guidance information and remove the product promotion elements displayed in the video.

[0008] According to a third aspect of the present application, an electronic device is provided, comprising: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface communicate with each other via the communication bus; the memory is used to store at least one executable instruction, wherein the executable instruction causes the processor to perform an operation corresponding to the method described in the first aspect.

[0009] According to a fourth aspect of the embodiments of this application, a computer storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the method described in the first aspect.

[0010] According to a fifth aspect of the embodiments of this application, a computer program product is provided, which includes computer instructions that instruct a computing device to perform an operation corresponding to the method described in the first aspect.

[0011] According to the interactive scheme provided in the embodiments of this application, product promotion elements associated with the target product to be promoted are displayed in the video screen; interactive guidance information for guiding viewers to perform preset interactive operations is also displayed, wherein the preset interactive operations are related to the attributes of the target product; when the preset interactive operation performed by the viewer is received, the product promotion elements displayed in the video screen are removed.

[0012] In this embodiment, product promotion elements are first displayed in the video frame. Then, when the viewer performs a corresponding interactive operation, the product promotion elements are removed from the screen. In other words, this embodiment proposes a novel product promotion method with "presentation first, then interactive removal" as its core logic. This reconstructs the relationship between product promotion and the viewer, filling the gap between "forced exposure" and "skip ads" mechanisms, and creating a new human-computer interaction relationship of "participation equals removal." First, because the product promotion elements are displayed first, and the elements are only removed after the viewer completes the interactive operation, it is guaranteed that the product promotion information will be viewed by the viewer at least once, thus ensuring the exposure of the promotion information. Second, for the viewer, performing engaging interactive operations transforms "passively receiving promotion information" into "actively removing promotion information," thereby enhancing their sense of control and gain, and effectively increasing their willingness to participate. Furthermore, since the interactive operations performed by the viewer are related to the attributes of the target product being promoted, the process of performing the interactive operations helps to deepen the viewer's impression and understanding of the target product, thereby further improving the product promotion effect. Attached Figure Description

[0013] To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings.

[0014] Figure 1 This is a flowchart illustrating the steps of an interactive method according to an embodiment of this application; Figures 2A-2F This is a schematic diagram of an interactive scenario according to an embodiment of this application; Figure 3 This is a structural block diagram of an interactive device according to an embodiment of this application; Figure 4 This is a schematic diagram of the structure of an electronic device according to an embodiment of this application. Detailed Implementation

[0015] To enable those skilled in the art to better understand the technical solutions in the embodiments of this application, the technical solutions in the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art should fall within the protection scope of the embodiments of this application.

[0016] Reference Figure 1 , Figure 1 This is a flowchart illustrating the steps of an interaction method according to an embodiment of this application. The interaction method may include the following steps: Step 102: Display product promotion elements in the video frame; product promotion elements are page elements associated with the target product to be promoted.

[0017] Indicatively, product promotion elements can be page elements related to the product attributes of the target product to be promoted. In this embodiment, the specific content of the product attributes associated with the product promotion elements is not limited and can be customized according to actual conditions. For example, product attributes can be the product's brand, form, efficacy, price, features, selling points, usage, etc.

[0018] For video playback platforms, video footage can be displayed to users (or viewers). In this embodiment, the aforementioned product promotion elements can be displayed within the displayed video footage. There are no limitations on the specific timing or location of the product promotion elements within the video footage; they can be customized according to actual circumstances. For example, regarding the timing of display, the product promotion element can be displayed when the user begins watching the video; it can also be displayed when the video reaches a preset point (such as a plot climax, a plot rhythm transition, or when an item related to the target product appears in the frame), and so on. Regarding the location, it can be in a fixed area of ​​the video footage (such as the top, bottom, left, or right side area), or it can dynamically change within the video footage (such as scrolling horizontally from right to left, or moving dynamically along other preset trajectories), and so on.

[0019] Furthermore, any suitable display scheme can be used to display product promotion elements within the video frame. For example, an online overlay method can be used: a mask layer containing product promotion elements is pre-generated; when the display timing is right, this layer is loaded, and its data is composited with the original video frame to create the visual effect of displaying product promotion elements within the video frame. This online overlay method requires no modification to the original video; the product promotion elements and the original video are independent, thus offering greater flexibility. When reusing the same original video, different product promotion elements can be flexibly replaced as needed to achieve different product promotions.

[0020] Regarding the online overlay method based on the aforementioned mask layer, after detecting that the user has performed a preset interactive operation, subsequent interactive display operations can continue within the mask layer, such as: removal of product promotion elements, collection of product promotion elements, display of removal effects, display of feedback information, etc. Once the interactive display is complete, the mask layer can be deleted or hidden; that is, the mask layer can be removed from the video frame, or it can be set to completely transparent and remain overlaid on the video frame.

[0021] Alternatively, offline recording can be used. This involves pre-modifying the pixel values ​​of the original video frame by frame according to the display position of the product promotion elements, thus obtaining a video frame displaying the product promotion elements. This offline recording method eliminates the need for complex operations such as layer blending on the playback terminal, thereby reducing resource consumption of the playback device and achieving better compatibility across all devices.

[0022] Optionally, in some embodiments, product promotion elements can be superimposed on the bullet screen display area in the video frame, and both the product promotion elements and the bullet screen in the video frame are visually visible.

[0023] To illustrate, bullet comments are a real-time user-generated content layer based on timestamps. Viewers submit rich media data such as text and emoticons while the video is playing, and then the rendering engine of the playback terminal overlays them frame by frame into the video frame buffer in the form of a semi-transparent mask at the same time, forming a comment layer coupled with the video screen, thereby realizing multi-user distributed screen interaction.

[0024] In recent years, with the rise and popularization of bullet screen culture, more and more people enjoy interacting with video content by sending bullet screen text. In the above embodiments of this application, product promotion elements are superimposed on the bullet screen information sent by the user, while keeping both the product promotion elements and the bullet screen information visible to the audience. In this way, on the one hand, since users have a high attention to bullet screen information, superimposing product promotion elements on top of the bullet screen information makes it easier for users to notice the elements, thereby deepening the audience's impression and cognition of the target product and improving the product promotion effect; on the other hand, in the embodiments of this application, while displaying product promotion elements, the bullet screen information is not completely obscured, and the bullet screen interaction experience will not be negatively affected during the product promotion process, thus further enhancing the user's willingness to participate in interaction.

[0025] Step 104: Display interactive guidance information; the interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product.

[0026] Indicatively, interactive guidance information can be information used to prompt or guide users to perform preset interactive operations related to product attributes. Interactive guidance information can be in the form of text, images, audio, or video, or it can be multimodal information resulting from the fusion of different modalities.

[0027] Step 106: Receive the preset interactive operation that matches the interactive guidance information to remove the product promotion elements displayed in the video.

[0028] To illustrate, when a preset interactive operation matching the interactive guidance information shown in step 104 is received, the product promotion elements displayed in the video can be eliminated, thereby restoring the original video.

[0029] Furthermore, during or after the elimination of product promotional elements, pre-made elimination effects such as shattering, dissolving, evaporating, or scattering into light points can be displayed to users. For example, particle release effects can be played, where the released particles are related to the target product; brand sound effects of the target product's brand can be played; or pre-made Easter egg effects can be played, and so on.

[0030] The above process introduces an "interaction trigger - special effect feedback" mechanism, allowing users to receive highly perceptible visual or auditory feedback after completing interactive operations, enhancing user favorability and deepening their memory of the target product. Furthermore, the elimination effect, as an implicit reward, can incentivize users to repeat interactive operations and increase the duration of their attention on product promotional elements, thereby improving the effectiveness of product promotion.

[0031] Optionally, in some embodiments, interactive indicator data generated during the execution of steps 102 to 106 (such as: display duration of product promotion elements, the ratio of users performing preset interactive operations to users watching video footage, average elimination time of product promotion elements, etc.) can be recorded. Then, the interactive scheme can be optimized and adjusted based on the recorded multiple sets of interactive indicator data. For example, adjusting the display timing of product promotion elements, adjusting the execution difficulty of preset interactive operations, adjusting the elimination rules of product promotion elements, etc.

[0032] In this embodiment, product promotion elements are first displayed in the video frame. Then, when the viewer performs a corresponding interactive operation, the product promotion elements are removed from the screen. In other words, this embodiment proposes a novel product promotion method with "presentation first, then interactive removal" as its core logic. This reconstructs the relationship between product promotion and the viewer, filling the gap between "forced exposure" and "skip ads" mechanisms, and creating a new human-computer interaction relationship of "participation equals removal." First, because the product promotion elements are displayed first, and the elements are only removed after the viewer completes the interactive operation, it is guaranteed that the product promotion information will be viewed by the viewer at least once, thus ensuring the exposure of the promotion information. Second, for the viewer, performing engaging interactive operations transforms "passively receiving promotion information" into "actively removing promotion information," thereby enhancing their sense of control and gain, and effectively increasing their willingness to participate. Furthermore, since the interactive operations performed by the viewer are related to the attributes of the target product being promoted, the process of performing the interactive operations helps to deepen the viewer's impression and understanding of the target product, thereby further improving the product promotion effect.

[0033] The interactive method provided in this embodiment can be executed by any suitable electronic device configured with a display interface, including but not limited to: mobile terminals (such as mobile phones, PADs, etc.) and PCs.

[0034] Optionally, in some embodiments, the preset interactive operation can be a gesture swipe operation, and the swipe trajectory formed by the gesture swipe operation is associated with the product attributes of the target product.

[0035] Indicatively, the preset interactive operation in this application embodiment is a gesture swipe operation associated with the product attributes of the target product to be promoted. For example, the preset interactive operation can be a gesture swipe operation related to the brand logo of the target product. For instance, if the brand logo of the target product is "√", then the preset interactive operation can be a gesture swipe operation that forms a "√" trajectory on the screen. The preset interactive operation can also be a gesture swipe operation related to the use of the target product (e.g., usage method, usage scenario, etc.). For example, if the target product is a certain topical ointment, then the preset interactive operation can also be a gesture swipe operation simulating an application action (e.g., drawing a "Z"), and so on.

[0036] In the above embodiments, users interact by performing gesture swiping operations related to product attributes. Compared to other interactive operations, gesture swiping operations require users to mobilize more motor nerves and muscles. Therefore, through this interaction method, users can form muscle memory or behavioral associations with the product attributes during the interaction process. In addition, in daily life, gesture swiping operations themselves carry certain physical metaphors, which can be mapped to product attributes. For example, an arc-shaped swipe gesture metaphorically represents a silky touch, which maps to the efficacy of moisturizing products; a "Z"-shaped interactive gesture metaphorically represents an application action, which maps to the way ointments are used. Therefore, by performing the corresponding gesture swiping operations, users can better understand the product attributes and further deepen their memory of the product attributes.

[0037] Optionally, in some embodiments, the process of receiving a preset interactive action matching the interactive guidance information to remove product promotion elements displayed in the video screen may include: Receive preset interactive actions that match the interactive guidance information; during the execution of the preset interactive actions, dynamically eliminate product promotion elements displayed in the video screen according to the elimination rules associated with the preset interactive actions.

[0038] To illustrate, the elimination rule can be associated with the starting position of a preset interactive operation. For example, it could be: starting from the starting position of the preset interactive operation, dynamically eliminate the product promotion elements displayed in the video frame by gradually hiding them (e.g., the elimination traces spread in a wavy pattern, or the elimination traces gradually spread in the direction of the preset interactive operation, etc.). Alternatively, the elimination rule can also be associated with the number of times the preset interactive operation is executed. For example, it could be: every time a user completes a preset interactive operation, a certain percentage (e.g., 20%) of the product promotion elements are cleared, and as the number of times the user executes the operation increases, the product promotion elements will be gradually cleared.

[0039] In the embodiments described above, the process of eliminating product promotional elements from the video screen is dynamic, and the rules followed by this dynamic elimination process are related to the user's interactive operations. Using this dynamic elimination process as a visual incentive for user interaction can further enhance the fun of the interaction and increase the audience's willingness to participate. Furthermore, since the user's interactive operations are related to the product attributes of the target product, and the elimination rules of the product promotional elements are also related to the interactive operations, the aforementioned dynamic elimination process is visually also related to the product attributes of the target product. In this way, the user's impression and understanding of the target product can be further deepened, thereby improving the product promotion effect.

[0040] See Figures 2A-2F , Figures 2A-2F This is a schematic diagram of an interactive scenario according to an embodiment of this application.

[0041] Figures 2A-2F In the interactive scenario corresponding to the interactive process shown, the target product is a certain brand of topical skin medication.

[0042] See Figure 2A As shown, when the video reaches the preset timestamp, promotional elements for the product are displayed in the comment section of the video: the slogan "XX ointment, refreshing gel, relieves itching faster than anyone else," along with a blurry mark resembling that appears after the ointment is applied to the skin. Furthermore, these promotional elements move dynamically as the comments scroll.

[0043] Additionally, see Figure 2B The video can also display interactive guidance information such as the text "Smudge the screen for a surprise" and an animation of swiping the screen with your finger.

[0044] See Figure 2C Upon receiving a user's finger swiping action on the screen, the system can gradually remove the aforementioned product promotion elements displayed in the video based on the user's finger swiping action. See [link to relevant documentation] for the dynamic removal process. Figure 2D and Figure 2FUltimately, the product promotion elements were completely removed, restoring the original video footage. (See attached image) Figure 2F .

[0045] Optionally, in some other embodiments, the display interface of the display device may include a video display area and a non-video display area. The video image is located in the video display area, and storage controls are displayed in the non-video display area.

[0046] Correspondingly, the process of receiving a preset interactive operation that matches the interactive guidance information and eliminating product promotion elements displayed in the video can include: In response to preset interactive actions matching the interactive guidance information, display element movement animations; element movement animations include: dynamically moving the target element from the original display position of the product promotion element to the storage control; removing the product promotion element displayed in the video frame and displaying identification information associated with the target product in the storage control; the hands-on interactive method may also include: displaying the product details page of the target product in response to a trigger action on the storage control.

[0047] Indicatively, the target element mentioned above can be any element. For example, it can be a product promotion element, or it can be other visual page elements, such as particles, liquids, etc. Furthermore, in the above element movement animation, as the target element moves dynamically, its size on the page can gradually decrease, creating a visual effect of the target element being contained within a storage control.

[0048] In this embodiment of the application, the specific visual form of the storage control is not limited. For example, it can be presented as a pendant, a collection folder, a liquid container (such as a bottle), etc.

[0049] For example, taking a liquid container-shaped storage control as an example, while displaying product promotion elements in the video frame, a transparent "reward container" (such as an empty bottle) can be displayed at the edge of the screen. When a preset interactive operation is detected, an animation can be presented as follows: the product promotion element splashes particles or liquid towards the "reward container," and the particles or liquid fill the reward container in real time. Furthermore, as the particles or liquid flow, the product promotion element can gradually become transparent until it disappears completely, while the reward container is filled with particles or liquid. As another example, while displaying product promotion elements in the video frame, a favorites list can be displayed at the edge of the screen. When a preset interactive operation is detected, the following animation can be presented: the product promotion element gradually shrinks and is "sucked" into the favorites list.

[0050] In the above embodiment, the display page includes not only the product promotion elements displayed in the video frame, but also storage controls (i.e., controls on the display page) displayed in areas outside the video frame. When a user performs a preset interactive operation, an element movement animation is played, visually constructing the following scene for the user: a target element is moved from its original display position (located in the video frame) to a storage control outside the video frame. After the animation finishes playing, the product promotion elements are removed from the video frame, and the target product's related identifier is displayed to the user in the storage control. Subsequently, when the user triggers the storage control, the target product's details page is displayed, showing detailed information such as: detailed product description, specifications, related promotional information, purchase options, etc.

[0051] Through the above process, as the interactive operation is performed, the product promotion information is not completely erased, but rather transformed from one display format to another: from a display format that obscures the video screen to a format that does not affect the user's viewing experience. On the one hand, this avoids the impact of promotional information display on the video viewing experience; on the other hand, when users want to learn more about the target product, they do not need to perform a complex product search operation based on memory, but can obtain the detailed information of the target product simply by triggering the storage control.

[0052] In this embodiment of the application, the above-mentioned interactive process can transform the product promotion process from "user passive defense" to "user active acquisition", thereby further improving the conversion efficiency of product promotion.

[0053] Optionally, in some embodiments, there are multiple types of preset interactive operations, with different types of preset interactive operations corresponding to different execution difficulties, and different types of preset interactive operations corresponding to different interactive feedback information; the interactive guidance information includes selection prompts for multiple preset interactive operations.

[0054] Correspondingly, the process of receiving a preset interactive operation that matches the interactive guidance information and eliminating product promotion elements displayed in the video screen may include: Receives a selection of a target interactive operation from a variety of preset interactive operations; in response to receiving the target interactive operation, removes the product promotion elements displayed in the video screen; after the product promotion elements are removed, displays interactive feedback information corresponding to the target interactive operation.

[0055] To illustrate, interactive guidance information can be used to provide users with a variety of interactive operations with different levels of difficulty, allowing users to make their own choices and eliminate promotional information targeting the target product based on the selected interactive operation.

[0056] For example, the difficulty level can be set to beginner, intermediate, and advanced. The corresponding preset interactive operations are: any gesture swipe, a gesture swipe in a set direction, and a gesture swipe whose trajectory is associated with the target product's attributes. The corresponding interactive feedback messages are: text feedback "Congratulations on successfully breaking the blockade!", animated easter eggs, and product coupons.

[0057] When a user selects the beginner difficulty level "any gesture swipe operation", the system can display the text feedback message "Congratulations on successfully breaking through the blockade!" after detecting that the user has performed the operation and removed the product promotion element. When a user selects the intermediate difficulty level "gesture swipe operation in a set direction", the system can display an animated easter egg after detecting that the user has performed the operation and removed the product promotion element. When a user selects the advanced difficulty level "gesture swipe operation with the swipe trajectory associated with the target product's attributes", the system can display a product coupon after detecting that the user has performed the operation and removed the product promotion element.

[0058] The embodiments described above introduce a multi-level interaction mechanism with varying levels of difficulty. Different interactive feedback messages are set for interactive operations of varying difficulty, establishing a mapping relationship between interactive operations and feedback information. Providing interactive operations with lower difficulty effectively reduces the user participation threshold, thereby attracting more users. Providing interactive operations with higher difficulty enhances the user's sense of accomplishment after successful interaction, further increasing user willingness to participate. Furthermore, providing multiple interactive operations and setting different interactive feedback messages for each operation can incentivize users to repeatedly participate in the interactive process, thereby unlocking different interactive experiences, obtaining various interactive feedback messages, and further improving the effectiveness of product promotion.

[0059] Optionally, in some embodiments, the interaction method may further include: before receiving a preset interactive action that matches the interactive guidance information. Display a mask layer in the video frame; wherein the mask layer obscures at least a portion of the image elements in the video frame.

[0060] Correspondingly, after receiving a preset interactive action that matches the interactive guidance information, the interaction method may further include: Perform a hidden operation on the mask layer to make at least some of the aforementioned image elements that were previously hidden visually visible.

[0061] As an illustration, when displaying video footage to users, in addition to showing promotional elements related to the product attributes of the target product, masking layers can also be used to partially obscure elements in the video footage. For example, a masking layer can be used to semi-transparently obscure parts of the video footage, or a masking layer can be used to semi-transparently obscure comments, and so on.

[0062] Subsequently, when the user performs a preset interactive operation, in addition to removing the product promotion elements, the aforementioned masking layer is also removed (deleted) or hidden (set to completely transparent), thereby allowing the screen elements that were covered by the masking layer to be displayed to the user again.

[0063] Through the aforementioned process of obscuring and reproducing visual elements, users can not only actively remove promotional information by performing engaging interactive actions, but also unlock (or visually gain) more visual elements. Therefore, this enhances users' sense of control and accomplishment, increases viewers' willingness to participate, and ultimately improves the effectiveness of product promotion.

[0064] Furthermore, similar to removing promotional elements, the masking layer can also be dynamically hidden based on a hiding rule associated with a preset interactive action. For example, starting from the beginning of the preset interactive action, the masking layer can be dynamically hidden using a gradual hiding method (e.g., the hiding marks spread in a wavy pattern, or the hiding marks gradually spread in the direction of the preset interactive action, etc.). Alternatively, the hiding rule can also be associated with the number of times the preset interactive action is executed. For example, each time a user completes a preset interactive action, a certain percentage (e.g., 20%) of the masking layer is hidden, and as the number of times the user executes the action increases, the masking layer is gradually hidden completely.

[0065] Optionally, in some embodiments, after the product promotion elements are eliminated, the above-mentioned interactive method may further include: playing an interactive feedback video, the interactive feedback video containing a target character performing the target feedback action; wherein, the target character is a character in the video frame.

[0066] Indicatively, the target feedback action can be a specific physical action (such as a thumbs-up or a heart gesture), or a dialogue output action (such as saying the line: "Congratulations on successfully breaking through the blockade!"), and so on.

[0067] Through the above methods, after a user performs a preset interactive operation, positive reinforcement can be output to the user by having a character in the video screen perform the target feedback action. This transforms non-emotional feedback information into emotionally charged interactive incentives, further enhancing the user's sense of pleasure and helping them strengthen their memory of the interactive process. Simultaneously, by leveraging the user's identification with the character in the video screen, the user can transfer their positive feelings towards the character to the target product being promoted. In summary, the above embodiments of this application can further improve the effectiveness of product promotion.

[0068] Figure 3 This is a structural block diagram of an interactive device according to an embodiment of this application. The interactive device provided in this application includes: The element display module 302 is used to display product promotion elements in the video frame; the product promotion elements are page elements associated with the target product to be promoted; The guidance information display module 304 is used to display interactive guidance information; the interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product; The element removal module 306 is used to receive preset interactive operations that match the interactive guidance information and remove product promotion elements displayed in the video.

[0069] Optionally, in some embodiments, the preset interactive operation is a gesture swipe operation, and the swipe trajectory formed by the gesture swipe operation is associated with the product attributes of the target product.

[0070] Optionally, in some embodiments, the element elimination module 306 is specifically used for: Receive preset interactive actions that match the interactive guidance information; During the execution of the preset interactive operation, the product promotion elements displayed in the video are dynamically eliminated according to the elimination rules associated with the preset interactive operation.

[0071] Optionally, in some embodiments, the display interface includes a video display area and a non-video display area; the video screen is located in the video display area; and storage controls are displayed in the non-video display area.

[0072] Element elimination module 306 is specifically used for: In response to preset interactive actions that match the interactive guidance information, display element movement animations; element movement animations include: target elements that dynamically move from the original display position of the product promotion element to the storage control; Remove product promotional elements displayed in the video and display identification information associated with the target product in the storage controls.

[0073] The interactive devices mentioned above also include: The product details page display module is used to display the product details page of the target product in response to the trigger operation of the storage control.

[0074] Optionally, in some embodiments, there are multiple types of preset interactive operations, with different types of preset interactive operations corresponding to different execution difficulties, and different types of preset interactive operations corresponding to different interactive feedback information; the interactive guidance information includes selection prompts for multiple preset interactive operations.

[0075] Element elimination module 306 is specifically used for: Receive the selection operation for the target interactive operation among a variety of preset interactive operations; In response to receiving a target interactive action, remove product promotion elements displayed in the video screen; After all product promotion elements have been removed, interactive feedback information corresponding to the target interactive action is displayed.

[0076] Optionally, in some embodiments, the types of preset interactive operations include: arbitrary gesture swiping operations, gesture swiping operations in a set direction, and gesture swiping operations whose swiping trajectory is associated with the product attributes of the target product.

[0077] Optionally, in some embodiments, the element display module 302 is further configured to: Display a mask layer in the video frame, which obscures at least part of the video frame elements; The element elimination module 306, after receiving a preset interactive operation that matches the interactive guidance information, is also used for: Perform a hidden operation on the mask layer to make at least some of the masked elements visually visible.

[0078] Optionally, in some embodiments, the interaction device further includes: The feedback video playback module is used to play an interactive feedback video after the product promotion elements have been removed. The interactive feedback video contains a target character who performs the target feedback action; the target character is the character in the video screen.

[0079] Optionally, in some embodiments, product promotion elements are superimposed on the bullet screen display area of ​​the video screen, and both the product promotion elements and the bullet screen in the video screen are visually visible.

[0080] Optionally, in some embodiments, the interactive device further includes: The special effects display module is used to simultaneously display elimination effects during the elimination of product promotion elements; or, to display elimination effects after the product promotion elements have been eliminated.

[0081] The interactive device in this embodiment is used to implement the corresponding interactive methods in the foregoing embodiments and has the beneficial effects of the corresponding method embodiments, which will not be repeated here. Furthermore, the functional implementation of each module in the interactive device of this embodiment can refer to the description of the corresponding part in the foregoing method embodiments, which will also not be repeated here.

[0082] Reference Figure 4 This document illustrates a schematic diagram of an electronic device according to an embodiment of this application. The specific embodiments of this application do not limit the specific implementation of the electronic device.

[0083] like Figure 4 As shown, the electronic device may include: a processor 402, a communications interface 404, a memory 406, and a communications bus 408.

[0084] in: The processor 402, communication interface 404, and memory 406 communicate with each other via communication bus 408.

[0085] Communication interface 404 is used for communication with other electronic devices.

[0086] The processor 402 is used to execute program 410, specifically the relevant steps in the above method embodiments.

[0087] Schematic, program 410 may include program code that includes computer operation instructions.

[0088] Processor 402 may be a CPU, an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of this application. The smart device includes one or more processors, which may be processors of the same type, such as one or more CPUs; or processors of different types, such as one or more CPUs and one or more ASICs.

[0089] Memory 406 is used to store program 410. Memory 406 may include high-speed RAM memory, and may also include non-volatile memory, such as at least one disk storage device.

[0090] Program 410 may include multiple computer instructions. Specifically, program 410 may use multiple computer instructions to cause processor 402 to perform the operation corresponding to any of the methods described in the foregoing multiple method embodiments.

[0091] The specific implementation of each step in procedure 410 can be found in the corresponding descriptions of the steps and units in the above method embodiments, and has corresponding beneficial effects, which will not be repeated here. Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working process of the devices and modules described above can be referred to the corresponding process descriptions in the foregoing method embodiments, and will not be repeated here.

[0092] This application also provides a computer storage medium storing a computer program thereon, which, when executed by a processor, implements the method described in any of the foregoing method embodiments. The computer storage medium includes, but is not limited to, compact disc read-only memory (CD-ROM), random access memory (RAM), floppy disk, hard disk, or magneto-optical disk.

[0093] This application also provides a computer program product, including computer instructions that instruct a computing device to perform an operation corresponding to any of the methods in the above-described multiple method embodiments.

[0094] Furthermore, it should be noted that the user-related information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to sample data used for training the model, data used for analysis, stored data, displayed data, etc.) involved in the embodiments of this application are all information and data authorized by the user or fully authorized by all parties. Moreover, the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and corresponding operation entry points are provided for users to choose to authorize or refuse.

[0095] It should be noted that, depending on the implementation needs, the various components / steps described in the embodiments of this application can be broken down into more components / steps, or two or more components / steps or parts of the operation of components / steps can be combined into new components / steps to achieve the purpose of the embodiments of this application.

[0096] The methods described in the embodiments of this application can be implemented in hardware, firmware, or as software or computer code that can be stored in a recording medium (such as a CD-ROM, RAM, floppy disk, hard disk, or magneto-optical disk), or as computer code downloaded over a network that is originally stored in a remote recording medium or a non-transitory machine-readable medium and will be stored in a local recording medium. Thus, the methods described herein can be stored on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware (such as an Application Specific Integrated Circuit (ASIC) or a Field Programmable Gate Array (FPGA)). It is understood that the computer, processor, microprocessor controller, or programmable hardware includes storage components (e.g., Random Access Memory (RAM), Read-Only Memory (ROM), Flash Memory, etc.) capable of storing or receiving software or computer code, which, when accessed and executed by the computer, processor, or hardware, implements the methods described herein. Furthermore, when a general-purpose computer accesses code used to implement the methods shown herein, the execution of the code transforms the general-purpose computer into a dedicated computer for executing the methods shown herein.

[0097] Those skilled in the art will recognize that the units and method steps of the various examples described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of the embodiments of this application.

[0098] The above embodiments are only used to illustrate the embodiments of this application, and are not intended to limit the embodiments of this application. Those skilled in the art can make various changes and modifications without departing from the spirit and scope of the embodiments of this application. Therefore, all equivalent technical solutions also fall within the scope of the embodiments of this application, and the patent protection scope of the embodiments of this application should be defined by the claims.

Claims

1. An interactive method, comprising: Display product promotion elements in the video footage; The product promotion elements are page elements associated with the target product to be promoted; Display interactive guidance information; The interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product; Receive the preset interactive operation that matches the interactive guidance information, and remove the product promotion elements displayed in the video.

2. The method according to claim 1, wherein, The preset interactive operation is a gesture swipe operation, and the swipe trajectory formed by the gesture swipe operation is associated with the product attributes of the target product.

3. The method according to claim 2, wherein, Receiving the preset interactive operation that matches the interactive guidance information to remove the product promotion elements displayed in the video screen includes: Receive the preset interactive operation that matches the interactive guidance information; During the execution of the preset interactive operation, the product promotion elements displayed in the video are dynamically eliminated according to the elimination rules associated with the preset interactive operation.

4. The method according to claim 2, wherein, The display interface includes a video display area and a non-video display area; the video screen is located in the video display area; storage controls are displayed in the non-video display area. Receiving the preset interactive operation that matches the interactive guidance information to remove the product promotion elements displayed in the video screen includes: In response to the preset interactive operation matching the interactive guidance information, an element movement animation is displayed; the element movement animation includes: a target element dynamically moving from the original display position of the product promotion element to the storage control; Remove the product promotion elements displayed in the video frame and display the identification information associated with the target product in the storage control; The method further includes: In response to a triggered operation on the storage control, the product details page of the target product is displayed.

5. The method according to claim 1, wherein, There are various types of preset interactive operations. Different types of preset interactive operations correspond to different execution difficulties and different interactive feedback information. The interactive guidance information includes selection prompts for various preset interactive operations; Receiving the preset interactive operation that matches the interactive guidance information to remove the product promotion elements displayed in the video screen includes: Receive the selection operation for the target interactive operation among a variety of preset interactive operations; In response to receiving the target interactive operation, the product promotion elements displayed in the video screen are removed; After the product promotion elements are removed, interactive feedback information corresponding to the target interactive operation is displayed.

6. The method according to claim 5, wherein, The types of preset interactive operations include: arbitrary gesture swiping operations, gesture swiping operations in a set direction, and gesture swiping operations whose swiping trajectory is associated with the product attributes of the target product.

7. The method according to any one of claims 1-6, wherein, Before receiving the preset interactive action that matches the interactive guidance information, the method further includes: A masking layer is displayed in the video frame, and the masking layer obscures at least a portion of the screen elements in the video frame; After receiving the preset interactive operation that matches the interactive guidance information, the method further includes: The mask layer is hidden to make at least some of the masked image elements visually visible.

8. The method according to any one of claims 1-6, wherein, After the product promotion elements are removed, the method further includes: Play an interactive feedback video, wherein the interactive feedback video contains a target character performing a target feedback action; The target character is the character in the video footage.

9. The method according to any one of claims 1-6, wherein, The product promotion elements are superimposed on the bullet screen display area of ​​the video screen, and both the product promotion elements and the bullet screen in the video screen are visually visible.

10. The method according to any one of claims 1-6, wherein, Also includes: During the process of eliminating the product promotion elements, elimination effects are displayed simultaneously; Alternatively, after all the product promotion elements have been eliminated, a special elimination effect can be displayed.

11. An interactive device, comprising: The element display module is used to display product promotional elements in the video frame; The product promotion elements are page elements associated with the target product to be promoted; The guidance information display module is used to display interactive guidance information; The interactive guidance information is used to guide the execution of preset interactive operations; the preset interactive operations are associated with the product attributes of the target product; The element removal module is used to receive the preset interactive operation that matches the interactive guidance information and remove the product promotion elements displayed in the video.

12. An electronic device, comprising: The processor, memory, communication interface, and communication bus are provided, wherein the processor, memory, and communication interface communicate with each other via the communication bus. The memory is used to store at least one executable instruction that causes the processor to perform an operation corresponding to the method as described in any one of claims 1-10.

13. A computer storage medium having a computer program stored thereon, which, when executed by a processor, implements the method as described in any one of claims 1-10.

14. A computer program product comprising computer instructions that instruct a computing device to perform an operation corresponding to any one of the methods described in claims 1-10.

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