Business operation live broadcast device

Abstract

The present application relates to the field of live broadcast technology, and in particular to a business operation live broadcast device, comprising a support table and a support frame. The business operation live broadcast device realizes automatic commodity supply through the precise cooperation of the support table, the support frame, the spare goods shelf, the tray bracket, the pulling assembly, the goods taking assembly and the fifth embedded linear slide table module, completely changing the traditional live broadcast commodity delivery mode which relies on manual delivery of commodities. The full-process automation design from spare goods to goods taking to display enables automatic replacement and display of commodities during live broadcast without manual intervention, which is particularly suitable for uninterrupted live broadcast scenarios, significantly reduces labor costs, avoids rhythm interruption and error risks that may be caused by manual operation, and significantly improves the professionalism and continuity of live broadcast operation.

Description

Technical Field

[0001] This invention relates to the field of live streaming technology applications, specifically a business operation live streaming device. Background Technology

[0002] With the booming development of e-commerce, live-streaming e-commerce has become an important channel for businesses to promote products and increase sales. In recent years, live-streaming technology has continued to iterate and upgrade, evolving from simple mobile phone live-streaming in the early days to professional and systematic business operation live-streaming equipment.

[0003] However, existing business live streaming equipment has certain shortcomings in its use. The supply chain of existing business live streaming equipment generally relies on manual operation, requiring the host or assistant to manually hand over products during the live stream, which easily disrupts the live stream rhythm and results in high labor costs. Existing business live streaming equipment usually uses a single fixed camera position, making it difficult to simultaneously showcase the overall product and provide close-up details. The visual presentation is limited and cannot meet the professional needs of high-value-added products for detailed display. With existing business live streaming equipment, hosts often rely on memory or holding a script for explanation, which can easily lead to omissions of information, slips of the tongue, or interruptions in eye contact with the audience, affecting the professionalism and credibility of the live stream. Summary of the Invention

[0004] To address the problems in the existing technology, the present invention provides a business operation live streaming device.

[0005] The technical solution adopted by this invention to solve its technical problem is: a business operation live streaming equipment, including a support platform and a support frame. The support platform is divided into a live streaming area and a waiting area. The support frame is spliced ​​to one end of the waiting area of ​​the support platform. The live streaming area of ​​the support platform is equipped with a main camera component, a secondary camera component, and a teleprompter for live streaming. A fifth embedded linear slide module is horizontally fixed in the center of the support platform. A steering drive motor is movable on the fifth embedded linear slide module. A display tray for displaying goods is rotatably coupled on the steering drive motor. A spare shelf is provided on the support frame. Several layers of trays for storing live streaming goods are placed on the spare shelf. The waiting area of ​​the support platform is equipped with a tray holder for temporarily storing trays and a pull component for lifting trays onto the tray holder. A retrieval component for transferring goods to the display tray is installed on one side of the waiting area of ​​the support platform. This business operation live streaming equipment uses a spliced ​​layout of support platform and support frame to create a live streaming operation space with clear functional zoning and logistics flow. The support platform is divided into a dual-zone design of live streaming area and waiting area, which realizes the physical isolation between live streaming display and goods preparation. This not only ensures the cleanliness and professionalism of the live streaming screen, but also provides an independent working space for back-end automated operations.

[0006] Preferably, the spare rack includes a first embedded linear slide module and a shelf. A vertical plate is fixed to one side of the support frame, and the first embedded linear slide module is vertically fixed to one side of the vertical plate. The shelf is height-adjustable and engages with one side of the first embedded linear slide module. Several trays are arranged inside the shelf from top to bottom, and several pallets are placed on the trays. Through the height-adjustable coordination of the first embedded linear slide module and the shelf, the spare rack constructs a vertically adjustable three-dimensional storage system, achieving efficient storage and precise positioning of multi-layered goods.

[0007] Preferably, the pallet tray includes two support plates and several rotating rollers. The two support plates are vertically fixed on both sides of the waiting area of ​​the support platform, and the several rotating rollers rotate and cooperate between the two support plates. Through the combination structure of the support plates and rotating rollers, the pallet tray constructs a rolling transfer platform for temporarily supporting and assisting in the transfer of pallets, realizing flexible storage and retrieval and smooth flow of goods in the buffering stage.

[0008] Preferably, the pulling assembly includes an electric cylinder and an ear plate. The electric cylinder is horizontally fixed in the waiting area of ​​the support platform and located below the tray holder. A push rod is provided at the end of the electric cylinder near the support frame, and a hook plate is connected to the end of the push rod away from the electric cylinder. The ear plate is fixed in the waiting area of ​​the support platform, and a slide rod is horizontally slidably fitted onto the ear plate. One end of the slide rod is connected to the hook plate. Through the precise cooperation of the electric cylinder, hook plate, ear plate, and slide rod, the pulling assembly realizes a horizontally reciprocating pallet transfer mechanism, achieving automated pallet transfer from the storage rack to the tray holder.

[0009] Preferably, the picking component includes two support columns, a second embedded linear slide module, a third embedded linear slide module, and a fourth embedded linear slide module. The two support columns are vertically fixed to one side of the support platform waiting area. The second embedded linear slide module is horizontally fixed to the top of the two support columns. The third embedded linear slide module is horizontally positioned and moves horizontally to engage with the second embedded linear slide module. The fourth embedded linear slide module is vertically positioned and moves horizontally to engage with one side of the third embedded linear slide module. A lifting plate is raised and lowered on one side of the fourth embedded linear slide module, and a pneumatic suction cup for picking up goods is installed at the bottom of the lifting plate. Through the multi-layered nested engagement of the support columns, the second, third, and fourth embedded linear slide modules, the lifting plate, and the pneumatic suction cup, the picking component realizes a coordinate-type picking robot that can be precisely positioned in three-dimensional space, achieving automated picking and transfer of single items from pallets to display trays.

[0010] Preferably, the main camera assembly includes a bracket and a camera. The bracket is fixed to the live streaming area of ​​the support platform, and the camera is mounted on the bracket, with the camera tilted towards the display tray on the fifth embedded linear slide module. Through the fixed cooperation of the bracket and the camera, the main camera assembly constructs a tilted-angle imaging system for shooting the main live stream, realizing the synchronous recording of the overall appearance display of the products on the display tray and the host's operation process.

[0011] Preferably, the secondary camera assembly includes a second bracket, a fill light, and a second camera. The second bracket is fixed to the live streaming area of ​​the support platform. The fill light is installed at the lower part of the second bracket and points towards the display tray on the fifth embedded linear slide module. The second camera is vertically installed at the upper part of the second bracket, directly above the display tray on the fifth embedded linear slide module. A magnifying glass is installed in the middle of the second bracket, between the second camera and the display tray. Through the integrated arrangement of the second bracket, the fill light, the magnifying glass, and the second camera, the secondary camera assembly constructs a vertical magnification imaging system specifically for shooting product details, achieving high-definition presentation and professional fill light for the microscopic features of the product on the display tray.

[0012] Preferably, the teleprompter includes a support bracket (three) and a display screen. The support bracket (three) is fixed to the live broadcast area of ​​the support platform, and the display screen is mounted on the support bracket (three). Through the fixed cooperation between the support bracket (three) and the display screen, the teleprompter constructs an auxiliary display system for prompting live broadcast content, enabling the broadcaster to view preset scripts in real time during the live broadcast.

[0013] Preferably, both the support platform and the support frame are equipped with casters and support feet at their bottom. The support feet are height-adjustable and have adhesive plastic pads on their bottoms. The casters and support feet at the bottom of the support platform and support frame enable rapid transfer of the equipment between different scenarios and reliable fixation during operation.

[0014] The beneficial effects of this invention are:

[0015] (1) In this invention, the business operation live streaming equipment achieves automated product supply through the precise coordination of the support platform, support frame, spare shelf, tray rack, pull component, picking component and the fifth embedded linear slide module, completely changing the traditional live streaming sales model that relies on manual delivery of products. The products to be live streamed are first stored in trays, and these trays are placed in an orderly manner on the shelf of the spare shelf. The first embedded linear slide module, as the vertical movement core, drives the shelf to perform precise lifting and lowering movements, so that the shelves of different heights can be aligned with the working position of the pull component in sequence. The pull component consists of an electric cylinder, hook plate, ear plate and slide rod. When the electric cylinder drives the push rod to extend, the hook plate is pushed to the designated shelf of the shelf. At this time, the shelf is finely adjusted and lowered by the first embedded linear slide module, so that the tray falls smoothly onto the hook plate. Then the electric cylinder drives the push rod to retract, the hook plate lifts the tray and transfers it to the tray rack. The tray support consists of two support plates and several rotating rollers. The rotating rollers are designed to allow the tray to slide easily on the tray support, facilitating the subsequent retrieval operations of the retrieval component. The retrieval component employs a three-axis linkage system composed of a second, third, and fourth embedded linear slide module. Pneumatic suction cups at the bottom of the lifting plate can precisely position and suction the goods in the tray within three-dimensional space. This fully automated design, from preparation to retrieval to display, allows for automatic product replacement and display without human intervention during live streaming. It is particularly suitable for uninterrupted live streaming scenarios, significantly reducing labor costs while avoiding the interruptions and errors that can occur with manual operation, thus significantly improving the professionalism and continuity of live streaming operations.

[0016] (2) In this invention, the business operation live streaming equipment innovatively sets up two shooting systems, a main camera component and a secondary camera component, in the live streaming area of ​​the support platform. Through the combination of different angles and functions, it comprehensively covers various display needs in live streaming e-commerce. The main camera component consists of a bracket and a camera. The bracket is firmly fixed in the live streaming area of ​​the support platform, and the camera is installed at an angle and points to the display tray on the fifth embedded linear slide module. This angled shooting angle can clearly present the overall appearance, three-dimensional shape, and the host's hand operation process of the product, which is suitable as the main viewpoint of the live stream. The secondary camera component consists of a bracket, a fill light, a magnifying glass, and a camera, forming a professional detail shooting system. The second stand is also fixed to the live streaming area of ​​the support platform. The supplementary light installed at its bottom points directly at the display tray, providing ample and even lighting for the product, effectively eliminating shadows and restoring the product's true colors. The second camera is vertically mounted on the upper part of the second stand, positioned directly above the display tray, creating a top-down view. Crucially, a magnifying glass is installed in the middle of the second stand between the second camera and the display tray, allowing the second camera to magnify and capture the product's subtle textures, material details, and craftsmanship. During the actual live stream, the first and second cameras can be flexibly switched depending on the content: when showcasing the overall effect of the product, its usage, or the host's explanation, the angled main view of the first camera is used; when showcasing product details, textures, or anti-counterfeiting labels, the viewer switches to the top-down magnified view of the second camera. This dual-camera design not only enriches the expressiveness of the live stream but also maintains viewer engagement and interest through perspective switching. It is particularly suitable for product categories with high detail requirements, such as jewelry, digital products, and handicrafts, significantly improving the professionalism of the live stream content and conversion rates.

[0017] (3) In this invention, the business operation live streaming equipment integrates auxiliary equipment such as a teleprompter and a fill light in the live streaming area of ​​the support platform, comprehensively improving the quality of live streaming presentation from two dimensions: content prompting and light optimization. The teleprompter consists of a bracket three and a display screen. The bracket three is firmly fixed in the live streaming area of ​​the support platform, and the display screen is installed on the bracket three. Its position is carefully designed so that while the anchor is looking at camera one or camera two, his / her gaze can naturally sweep across the text content on the display screen, achieving the professional effect of "looking at the camera and reciting the words". This design avoids the embarrassment of the anchor looking down at the script or holding paper, maintains continuous eye contact with the audience, and enhances the interactivity and credibility of the live stream; at the same time, the preset script can ensure the accuracy and completeness of the product information introduction, avoid missing key selling points or making mistakes, and is particularly suitable for live streaming scenarios that require strict adherence to advertising law regulations and accurate description of product parameters. The integrated layout of the teleprompter with the main camera and secondary camera components allows the host to complete the entire process of reading, demonstrating, and explaining within the same area, reducing unnecessary body movement, maintaining the stability and professionalism of the image, and improving the overall audiovisual experience and product display effect of the live broadcast. Attached Figure Description

[0018] The present invention will be further described below with reference to the accompanying drawings and embodiments.

[0019] Figure 1 This is a schematic diagram of the overall structure of the present invention.

[0020] Figure 2 This is a schematic diagram of the shelf structure for the present invention.

[0021] Figure 3 This is a schematic diagram of the tray structure of the present invention.

[0022] Figure 4 This is a schematic diagram of the pull component structure of the present invention.

[0023] Figure 5 This is a schematic diagram of the hook plate structure of the present invention.

[0024] Figure 6 This is a schematic diagram of the picking-up component structure of the present invention.

[0025] Figure 7 This is a schematic diagram of the main camera component structure of the present invention.

[0026] Figure 8 This is a schematic diagram of the sub-camera component structure of the present invention.

[0027] Figure 9 This is a schematic diagram of the inscription device structure of the present invention.

[0028] In the diagram: 1. Support platform; 2. Support frame; 3. Shelf; 301. First embedded linear slide module; 302. Shelf; 303. Shelf layer; 304. Pallet; 4. Pallet holder; 401. Support plate; 402. Roller; 5. Pulling assembly; 501. Electric cylinder; 502. Hook plate; 503. Ear plate; 504. Slide rod; 6. Picking assembly; 601. Support column; 602. Second embedded linear slide module; 603. Third embedded linear slide module Group; 604, Fourth Embedded Linear Slide Module; 605, Lifting Plate; 606, Pneumatic Suction Cup; 7, Fifth Embedded Linear Slide Module; 8, Steering Drive Motor; 9, Display Plate; 10, Main Camera Component; 1001, Bracket One; 1002, Camera One; 11, Secondary Camera Component; 1101, Bracket Two; 1102, Fill Light; 1103, Magnifying Glass; 1104, Camera Two; 12, Teleprompter; 1201, Bracket Three; 1202, Display Screen. Detailed Implementation

[0029] To make the technical means, creative features, objectives and effects of this invention easier to understand, the invention will be further described below in conjunction with specific embodiments.

[0030] like Figures 1-9As shown, the business operation live streaming equipment of the present invention includes a support platform 1 and a support frame 2. The support platform 1 is divided into a live streaming area and a waiting area. The support frame 2 is spliced ​​to one end of the waiting area of ​​the support platform 1. The live streaming area of ​​the support platform 1 is equipped with a main camera component 10, a secondary camera component 11 and a teleprompter 12 for live streaming. A fifth embedded linear slide module 7 is horizontally fixed in the center of the support platform 1. A steering drive motor 8 is movable on the fifth embedded linear slide module 7. A display tray 9 for displaying goods is rotated on the steering drive motor 8. A spare shelf 3 is provided on the support frame 2. Several layers of trays 304 for storing live streaming goods are placed on the spare shelf 3. The waiting area of ​​the support platform 1 is equipped with a tray holder 4 for temporarily storing the trays 304 and a pull component 5 for lifting the trays 304 onto the tray holder 4. A picking component 6 for transferring goods to the display tray 9 is installed on one side of the waiting area of ​​the support platform 1. This business operation live streaming equipment, through the splicing layout of support platform 1 and support frame 2, constructs a live streaming operation space with clearly defined functional zones and a clear logistics flow. Support platform 1 is divided into a dual-zone design: a live streaming area and a waiting area. This achieves physical separation between live streaming display and goods preparation, ensuring a clean and professional live streaming image while providing an independent operating space for automated back-end operations. The splicing structure between support frame 2 and the waiting area end of support platform 1 allows the preparation shelf 3 to be adjacent to the goods handling area, shortening the transfer distance of pallets 304 and optimizing overall space utilization. The main camera component 10, secondary camera component 11, and teleprompter 12 set in the live streaming area of ​​support platform 1 form a complete live streaming shooting and content prompting system, meeting the professional live streaming needs of multi-angle shooting and scripted assistance. The fifth embedded linear slide module 7 is horizontally fixed to the center of the support platform 1. A steering drive motor 8, which moves in conjunction with it, drives the display tray 9 to reciprocate between the live streaming area and the waiting area, enabling automatic transfer of goods from the pickup position to the shooting position. The rotation of the steering drive motor 8 and the display tray 9 allows the goods to be rotated and displayed during shooting, fully showcasing the product's appearance details. A spare shelf 3 is installed on the support frame 2 and holds several layers of trays 304 for storing live streaming goods, forming a three-dimensional goods storage system that supports the needs of multi-category, large-volume live streaming inventory preparation. A tray rack 4 is located in the waiting area of ​​the support platform 1 and is used to temporarily store the trays 304 transferred from the spare shelf 3, serving as a buffer transfer station connecting the preceding and following operations. A pull assembly 5 is located in the waiting area of ​​the support platform 1 and is specifically used to lift the trays 304 from the spare shelf 3 to the tray rack 4, realizing automated transfer of goods between the vertical shelf and the horizontal workbench. The picking component 6 is installed on one side of the waiting area of ​​the support platform 1. It is responsible for accurately transferring individual items in the pallet 304 to the display tray 9, completing the refined operation from bulk storage to single-item display.Through the rational planning of spatial layout and the organic coordination of functional modules, the above-mentioned structures form a complete automated live streaming supply chain of "three-dimensional storage - horizontal transfer - temporary caching - precise retrieval - mobile display - multi-camera shooting". This enables live streaming products to complete the entire process from warehouse to camera without human intervention, significantly improving the efficiency and professionalism of live streaming operations.

[0031] A further improvement in this embodiment is that the spare rack 3 includes a first embedded linear slide module 301 and a shelf 302. A vertical plate is fixed to one side of the support frame 2, and the first embedded linear slide module 301 is vertically fixed to one side of the vertical plate. The shelf 302 is height-adjustable to one side of the first embedded linear slide module 301. Several layers of trays 303 are arranged from top to bottom inside the shelf 302, and several pallets 304 are placed on the several layers of trays 303 respectively. The spare rack 3, through the height-adjustable cooperation of the first embedded linear slide module 301 and the shelf 302, constructs a vertically adjustable three-dimensional storage system, realizing efficient storage and precise positioning of multi-layer goods. The vertical plate fixed to one side of the support frame 2 provides a stable vertical installation reference for the first embedded linear slide module 301. The first embedded linear slide module 301 is vertically fixed to one side of the vertical plate. Utilizing its built-in precision guide rails and drive mechanism, it drives the shelving unit 302 to perform smooth and precise vertical lifting and lowering movements, allowing storage layers of different heights to be aligned sequentially with the retrieval station, thus overcoming the height limitations of fixed shelving. The shelving unit 302, in conjunction with the lifting mechanism of the first embedded linear slide module 301, has several layers of trays 303 arranged from top to bottom inside, forming a horizontally distributed bearing surface with equal spacing. Each layer of trays 303 can independently support a pallet 304. This layered design allows goods to be classified and stored according to category, batch, or live order, facilitating rapid retrieval and orderly scheduling. Several pallets 304 are placed on several trays 303, serving as standardized cargo-carrying units. Modular storage and retrieval are achieved through their cooperation with the trays 303. Combined with the lifting and positioning function of the first embedded linear slide module 301, any tray 303 and its pallets 304 can be precisely positioned at a preset retrieval height, providing a precise positional reference for subsequent automated retrieval and picking operations. Through the coordinated operation of the vertical lifting module and the multi-layer shelving unit 302, the above structures enable the rack 3 to achieve large-capacity three-dimensional warehousing within a limited floor area. Simultaneously, the electronically controlled lifting adjustment achieves automated adaptation of cargo height, significantly improving warehouse space utilization and cargo retrieval efficiency, laying a reliable warehousing foundation for the continuous and automated feeding of live-streaming equipment.

[0032] A further improvement in this embodiment is that the tray support 4 includes two support plates 401 and several rotating rollers 402. The two support plates 401 are vertically fixed on both sides of the waiting area of ​​the support platform 1, and the several rotating rollers 402 are rotatably engaged between the two support plates 401. Through the combination structure of the support plates 401 and the rotating rollers 402, the tray support 4 constructs a rolling transfer platform for temporarily supporting and assisting in the transfer of the tray 304, realizing flexible storage and retrieval and smooth flow of goods in the buffering stage. The two support plates 401 are vertically fixed on both sides of the waiting area of ​​the support platform 1 to prevent lateral displacement or tipping during horizontal pushing. Several rotating rollers 402 rotate and cooperate between two support plates 401, and are arranged at equal intervals in the horizontal direction to form a rolling support surface. When the pallet 304 is lifted by the hook plate 502 of the pulling component 5 and transferred to the pallet holder 4, the bottom surface of the pallet 304 forms a rolling contact with the rotating rollers 402 instead of sliding friction, which greatly reduces the transfer resistance and allows the pallet 304 to easily slide into or out of the support area of ​​the pallet holder 4 under a small horizontal thrust. As an intermediate buffer link connecting the spare shelf 3 and the picking component 6, it effectively connects the two operation cycles of batch warehousing and single item picking, and provides an efficient and stable cargo transfer function for the automated logistics system of the live broadcast equipment.

[0033] A further improvement in this embodiment is that the pulling assembly 5 includes an electric cylinder 501 and an ear plate 503. The electric cylinder 501 is horizontally fixed in the waiting area of ​​the support platform 1 and located below the tray holder 4. A push rod is provided at one end of the electric cylinder 501 near the support frame 2, and a hook plate 502 is connected to the other end of the push rod away from the electric cylinder 501. The ear plate 503 is fixed in the waiting area of ​​the support platform 1, and a slide rod 504 is horizontally slidably fitted on the ear plate 503. One end of the slide rod 504 is connected to the hook plate 502. Through the precise cooperation of the electric cylinder 501, hook plate 502, ear plate 503 and slide rod 504, the pulling assembly 5 realizes a horizontally reciprocating pallet 304 transfer mechanism, realizing the automated transfer operation of the pallet 304 from the shelf 3 to the tray holder 4. The electric cylinder 501 is horizontally fixed in the waiting area of ​​the support platform 1 and located below the disc bracket 4. This low-position layout design allows the extension and retraction trajectory of the electric cylinder 501 to be highly misaligned with the supporting surface of the disc bracket 4, which not only avoids mechanical interference but also leaves vertical operating space for the lifting action of the hook plate 502. The ear plate 503 is fixed in the waiting area of ​​the support platform 1 and serves as a guide support component for the slide rod 504. Its parallel arrangement with the electric cylinder 501 ensures the coaxiality of the guide system and the drive system. The slide bar 504 slides horizontally on the ear plate 503, with one end connected to the hook plate 502, forming an auxiliary guide shaft parallel to the push rod. When the electric cylinder 501 drives the push rod to move the hook plate 502, the slide bar 504 slides synchronously under the constraint of the ear plate 503, effectively sharing the overturning moment generated by the hook plate 502 and the pallet 304, preventing the push rod from bearing excessive radial load, which could lead to bending deformation or seal damage. This significantly improves the rigidity, stability, and service life of the entire pulling mechanism. The reliable transfer of the pallet 304 from the vertically lifting rack 3 to the rolling pallet holder 4 serves as a key logistics node connecting warehousing and buffering, ensuring the continuity and automation of the live-streaming commodity supply process.

[0034] A further improvement in this embodiment is that the picking component 6 includes two support columns 601, a second embedded linear slide module 602, a third embedded linear slide module 603, and a fourth embedded linear slide module 604. The two support columns 601 are vertically fixed to one side of the waiting area of ​​the support platform 1. The second embedded linear slide module 602 is horizontally fixed to the top of the two support columns 601. The third embedded linear slide module 603 is horizontally arranged and horizontally movable to the second embedded linear slide module 602. The fourth embedded linear slide module 604 is vertically arranged and horizontally movable to one side of the third embedded linear slide module 603. A lifting plate 605 is lifted and lowered to one side of the fourth embedded linear slide module 604. A pneumatic suction cup 606 for picking up goods is installed at the bottom of the lifting plate 605. The picking component 6, through the multi-layered nested cooperation of support columns 601, the second embedded linear slide module 602, the third embedded linear slide module 603, the fourth embedded linear slide module 604, the lifting plate 605, and the pneumatic suction cup 606, realizes a coordinate-type picking robot that can be precisely positioned in three-dimensional space, achieving automated picking and transfer of single items from pallet 304 to display tray 9. Two support columns 601 are vertically fixed to one side of the waiting area of ​​the support platform 1, serving as the portal support frame for the entire picking mechanism and providing a horizontal installation reference for the second embedded linear slide module 602. The second embedded linear slide module 602 is horizontally fixed to the top of the two support columns 601, arranged along a direction perpendicular to the long axis of the support platform 1, forming the motion basis in the X-axis direction. The slide on it can carry the upper module for a large range of horizontal lateral movement, enabling the picking operation to cover pallets 304 at different lateral positions on the tray rack 4. The third embedded linear slide module 603 is horizontally positioned and moves horizontally to engage with the second embedded linear slide module 602. Its guide rail direction is perpendicular to the second embedded linear slide module 602, forming a motion layer in the Y-axis direction. This enables longitudinal displacement along the long axis of the support platform 1. Through the superposition of the X and Y axes, the third embedded linear slide module 603 can carry the end effector to any coordinate position above the tray bracket 4 on the horizontal plane. The fourth embedded linear slide module 604 is vertically positioned and moves horizontally to engage with one side of the third embedded linear slide module 603, forming a lifting motion layer in the Z-axis direction. This layer is responsible for carrying the end effector to perform vertical approach or departure movements to adapt to the placement height of goods in the tray 304 and the display tray 9 at different heights. The lifting plate 605 is lifted and engaged with one side of the fourth embedded linear slide module 604, serving as the mounting carrier for the end effector. The pneumatic suction cup 606 installed at its bottom grips the goods through negative pressure adsorption.By combining the orthogonal superposition of the three-axis linear slide module with the pneumatic end effector, the picking component 6 can accurately position and flexibly plan its trajectory in three-dimensional space, precisely picking individual items from the tray 304 on the tray bracket 4 and transferring them to the display tray 9. This completes the refined logistics operation from batch caching to single-item display. As the terminal execution link of the automated supply chain of live streaming equipment, it directly determines the accuracy and timeliness of the products appearing on camera.

[0035] A further improvement in this embodiment is that the main camera assembly 10 includes a bracket 1001 and a camera 1002. The bracket 1001 is fixed to the live streaming area of ​​the support platform 1, and the camera 1002 is mounted on the bracket 1001, with the camera 1002 tilted towards the display tray 9 on the fifth embedded linear slide module 7. Through the fixed cooperation of the bracket 1001 and the camera 1002, the main camera assembly 10 constructs a tilted-angle imaging system for capturing the main live streaming screen, achieving simultaneous recording of the overall appearance display of the goods on the display tray 9 and the host's operation process.

[0036] A further improvement in this embodiment is that the secondary camera assembly 11 includes a second bracket 1101, a fill light 1102, and a second camera 1104. The second bracket 1101 is fixed to the live broadcast area of ​​the support platform 1. The fill light 1102 is installed at the lower part of the second bracket 1101 and points towards the display tray 9 on the fifth embedded linear slide module 7. The second camera 1104 is vertically installed at the upper part of the second bracket 1101, directly above the display tray 9 on the fifth embedded linear slide module 7. A magnifying glass 1103 is installed in the middle of the second bracket 1101 between the second camera 1104 and the display tray 9. Through the integrated arrangement of the second bracket 1101, the fill light 1102, the magnifying glass 1103, and the second camera 1104, the secondary camera assembly 11 constructs a vertical magnification imaging system specifically for shooting product details, achieving high-definition presentation and professional fill light for the microscopic features of the product on the display tray 9.

[0037] A further improvement in this embodiment is that the teleprompter 12 includes a support bracket 1201 and a display screen 1202. The support bracket 1201 is fixed to the live broadcast area of ​​the support platform 1, and the display screen 1202 is mounted on the support bracket 1201. Through the fixed cooperation between the support bracket 1201 and the display screen 1202, the teleprompter 12 constructs an auxiliary display system for prompting live broadcast content, enabling the broadcaster to view preset lines in real time during the live broadcast.

[0038] A further improvement in this embodiment is that both the support platform 1 and the support frame 2 are equipped with casters and support feet at their bottoms. The support feet are height-adjustable and have adhesive plastic pads on their bottoms. The support platform 1 and support frame 2, through the casters and support feet installed at their bottoms, construct a composite support system that combines mobility and stability, enabling rapid transfer of the equipment between different scenarios and reliable fixation during operation. The casters installed at the bottom of the support platform 1 and support frame 2 allow the entire equipment to be easily pushed and pulled on flat ground, enabling flexible relocation between different live broadcast rooms, exhibition halls, warehouses, or temporary sites without hoisting or disassembly. This significantly improves the equipment's site adaptability and deployment efficiency, meeting the multi-location, high-frequency live broadcast needs of modern business operations.

[0039] The brackets 1 (1001), 2 (1101), and 3 (1201) in this business operation live streaming equipment can all adopt cross-shaped optical axis brackets. The cross-shaped optical axis bracket is a standardized support component in the existing technology, mainly composed of a vertical column, a horizontal cantilever, and a cross connector. The bottom of the vertical column is bolted or clamped to the live streaming area table of the support platform 1 through a flange. The horizontal cantilever is orthogonally connected to the vertical column through a cross clamp, and the connection position can be adjusted up and down along the vertical column. The horizontal cantilever itself can also be adjusted in length direction through a telescopic sleeve structure or a slide rail. Camera 1002 is installed at the end of the horizontal cantilever of bracket 1001. By adjusting the vertical height and horizontal extension length, the shooting distance and tilt angle of camera 1002 relative to display plate 9 can be changed to obtain the best oblique framing composition. The vertical column of bracket 2 1101 is relatively high, and its horizontal cantilever is arranged in two layers. The lower cantilever is equipped with a fill light 1102 and the illumination angle is adjusted. The upper cantilever is vertically equipped with camera 2 1104 and the vertical height is adjusted to match the focal length of magnifying glass 1103. The middle layer is fixed with the mounting ring of magnifying glass 1103 by a clamp. The vertical spacing between the three layers can be adjusted according to the height of the goods on display plate 9. Display screen 1202 is installed at the end of the horizontal cantilever of bracket 3 1201. By adjusting the vertical height and horizontal tilt angle, the screen surface of display screen 1202 forms a suitable angle with the anchor's line of sight, which ensures the readability of the text and avoids screen reflections entering the lens of camera 1002 or camera 2 1104. The aforementioned cross-shaped optical axis brackets all adopt standard optical axis diameters and connector specifications. They can be modularly assembled and parameter adjusted according to the live broadcast venue space, product size, and shooting requirements. After adjustment and tightening, the position is locked by the top screw or locking handle to ensure the stability of the support structure and the repeatability of the positioning accuracy during the live broadcast.

[0040] The first embedded linear slide module 301, the second embedded linear slide module 602, the third embedded linear slide module 603, the fourth embedded linear slide module 604, and the fifth embedded linear slide module 7 in this business operation live streaming equipment are all standard linear motion modules in the prior art. Their implementation mainly includes the following structural composition and working principle: Each embedded linear slide module adopts a U-shaped cross section or closed profile as the base guide rail. A precision ball screw transmission mechanism or a synchronous belt transmission mechanism is embedded inside the guide rail. The ball screw is directly driven by a servo motor or stepper motor through a coupling, or driven after torque amplification by a reducer. The screw nut is rigidly connected to the slide block, converting the rotational motion into the linear motion of the slide block. The synchronous belt transmission is driven by a motor to drive the active pulley, which drives the driven pulley and the slide block meshing with the toothed synchronous belt to perform linear motion. It is suitable for long stroke and high speed applications. The slide block and guide rail form a rolling pair through ball linear guides or roller linear guides. The preloaded design of the guide rails eliminates backlash, ensuring motion accuracy and rigidity. The upper surface of the slide block has standardized mounting threaded holes or T-slots for connecting load components such as the shelf 302, the third embedded linear slide module 603, the fourth embedded linear slide module 604, the lifting plate 605, and the steering drive motor 8. The aforementioned embedded linear slide module features a compact structure, high protection level, low noise, and requires little or no maintenance.

[0041] In use, firstly, the goods to be live-streamed are categorized and stored in several pallets 304, and these pallets 304 are placed one by one on the shelves 302 of the storage rack 3, completing the preparation of the three-dimensional storage of the goods for live-streaming; then, the automated feeding process of the equipment is started, the first embedded linear slide module 301 drives the storage rack 302 to rise and fall, aligning the target shelf 303 with the working height of the pull-up component 5, and the electric cylinder 501 drives the push rod to extend so that the hook plate 502 inserts into the pallet 304 of the shelf 303. At the bottom, the shelf 302 slightly lowers, causing the tray 304 to fall onto the hook plate 502. The electric cylinder 501 retracts the push rod, dragging the tray 304 onto the rotating roller 402 of the tray holder 4 for temporary buffering. Subsequently, the picking component 6 activates the three-axis linkage. The second embedded linear slide module 602 and the third embedded linear slide module 603 drive the fourth embedded linear slide module 604 to move horizontally above the target product. The fourth embedded linear slide module 604 drives the lifting plate 605 to descend, causing the pneumatic suction cup 606 to approach the product. After vacuum adsorption, the product is lifted and rotated. The product is moved to the display tray 9 on the fifth embedded linear slide module 7. The fifth embedded linear slide module 7 moves the display tray 9 carrying the product to the live broadcast area. The steering drive motor 8 drives the display tray 9 to rotate to display the product from multiple angles. At this time, the host can switch to using the main camera component 10's camera 1002 for a tilted overall view, or switch to using the secondary camera component 11's camera 1104 with the magnifying glass 1103 for a vertical, top-down view of the details. The fill light 1102 provides uniform fill light for the product, and the teleprompter 12... The display screen 1202 scrolls through the script to assist the anchor in explaining the product. Finally, when the product display is finished and needs to be replaced, the picking component 6 removes the product from the display tray 9, and the fifth embedded linear slide module 7 resets the display tray 9 to the picking position. The above automated picking process is repeated to take the next product from the tray 304 on the tray holder 4. If all the products in the tray 304 are taken, the pulling component 5 is restarted to retrieve a new full tray 304 from the spare shelf 3 to the tray holder 4. This cycle continues until the automated display of all live-streamed products is completed.

[0042] The foregoing has shown and described the basic principles, main features, and advantages of the present invention. Those skilled in the art should understand that the present invention is not limited to the above embodiments. The embodiments and descriptions in the specification are merely illustrative of the principles of the invention. Various changes and modifications can be made to the invention without departing from its spirit and scope, and all such changes and modifications fall within the scope of protection claimed by the present invention. The scope of protection of the present invention is defined by the appended claims and their equivalents.

Claims

1. A business operation live streaming device, comprising a support platform (1) and a support frame (2), characterized in that: The support platform (1) is divided into a live broadcast area and a waiting area. The support frame (2) is spliced ​​to one end of the waiting area of ​​the support platform (1). The live broadcast area of ​​the support platform (1) is equipped with a main camera component (10), a secondary camera component (11) and a teleprompter (12) for live broadcasting. A fifth embedded linear slide module (7) is fixed horizontally in the center of the support platform (1). A steering drive motor (8) is moved and cooperated on the fifth embedded linear slide module (7). A display tray (9) for displaying goods is rotated and cooperated on the steering drive motor (8). A spare shelf (3) is provided on the support frame (2). Several layers of trays (304) for storing live broadcast goods are placed on the spare shelf (3). The waiting area of ​​the support platform (1) is equipped with a tray holder (4) for temporarily storing trays (304) and a pull component (5) for lifting trays (304) onto the tray holder (4). A picking component (6) for transferring goods to the display tray (9) is installed on one side of the waiting area of ​​the support platform (1).

2. The business operation live streaming equipment according to claim 1, characterized in that: The shelf (3) includes a first embedded linear slide module (301) and a shelf (302). A vertical plate is fixed on one side of the support frame (2). The first embedded linear slide module (301) is vertically fixed on one side of the vertical plate. The shelf (302) is raised and lowered in coordination with the first embedded linear slide module (301) on one side. Several layers of trays (303) are arranged inside the shelf (302) from top to bottom. Several trays (304) are placed on the several layers of trays (303).

3. The business operation live streaming equipment according to claim 1, characterized in that: The tray bracket (4) includes two support plates (401) and several rotating rollers (402). The two support plates (401) are vertically fixed on both sides of the waiting area of ​​the support platform (1), and the several rotating rollers (402) rotate and cooperate between the two support plates (401).

4. The business operation live streaming equipment according to claim 1, characterized in that: The pull assembly (5) includes an electric cylinder (501) and an ear plate (503). The electric cylinder (501) is horizontally fixed in the waiting area of ​​the support platform (1) and located below the tray bracket (4). The electric cylinder (501) has a push rod at one end near the support frame (2). The end of the push rod away from the electric cylinder (501) is connected to a hook plate (502). The ear plate (503) is fixed in the waiting area of ​​the support platform (1). A sliding rod (504) is horizontally slidably fitted on the ear plate (503). One end of the sliding rod (504) is connected to the hook plate (502).

5. The business operation live streaming equipment according to claim 1, characterized in that: The picking component (6) includes two support columns (601), a second embedded linear slide module (602), a third embedded linear slide module (603), and a fourth embedded linear slide module (604). The two support columns (601) are vertically fixed to one side of the waiting area of ​​the support platform (1). The second embedded linear slide module (602) is horizontally fixed to the top of the two support columns (601). The third embedded linear slide module (603) is horizontally set and moves horizontally to cooperate with the second embedded linear slide module (602). The fourth embedded linear slide module (604) is vertically set and moves horizontally to cooperate with one side of the third embedded linear slide module (603). A lifting plate (605) is raised and lowered on one side of the fourth embedded linear slide module (604). A pneumatic suction cup (606) for picking up goods is installed at the bottom of the lifting plate (605).

6. The business operation live streaming equipment according to claim 1, characterized in that: The main camera assembly (10) includes a bracket (1001) and a camera (1002). The bracket (1001) is fixed in the live broadcast area of ​​the support platform (1), and the camera (1002) is mounted on the bracket (1001) and tilted towards the display plate (9) on the fifth embedded linear slide module (7).

7. The business operation live streaming equipment according to claim 1, characterized in that: The secondary camera assembly (11) includes a second bracket (1101), a fill light (1102), and a second camera (1104). The second bracket (1101) is fixed in the live broadcast area of ​​the support platform (1). The fill light (1102) is installed on the lower part of the second bracket (1101) and points to the display plate (9) on the fifth embedded linear slide module (7). The second camera (1104) is installed vertically on the upper part of the second bracket (1101). The second camera (1104) is located directly above the display plate (9) on the fifth embedded linear slide module (7). A magnifying glass (1103) is installed in the middle of the second bracket (1101) between the second camera (1104) and the display plate (9).

8. The business operation live streaming equipment according to claim 1, characterized in that: The teleprompter (12) includes a support three (1201) and a display screen (1202). The support three (1201) is fixed at the live broadcast area of ​​the support platform (1), and the display screen (1202) is mounted on the support three (1201).

9. A business operation live streaming device according to claim 1, characterized in that: Both the support platform (1) and the support frame (2) are equipped with rollers and support feet at the bottom. The height of the support feet is adjustable and the bottom is attached with plastic pads.

Images