Plane advertisement display rack
The design of the lifting and tensioning mechanism solves the problems of display stand height and advertising cloth tension, realizing the diverse display needs of the display stand and the stable display effect of the advertising cloth.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- YULIN ZHONGYUAN HONGHAI IND & TRADE CO LTD
- Filing Date
- 2025-05-26
- Publication Date
- 2026-04-28
AI Technical Summary
Existing flat advertising display stands have a fixed height, making it difficult to adapt to different venue spaces and advertising content sizes. Furthermore, the advertising cloth is difficult to stretch taut, affecting the display effect.
The display stand is equipped with a lifting mechanism and a cloth tightening mechanism. The height of the display stand is adjusted by sliding holes and support rods and adjusting nuts. The advertising cloth is tightened by threaded rods, fixed plates, moving plates, cloth tightening rods and fastening nuts, and anti-slip nails are used to increase friction.
It enables flexible adjustment of the display stand height and tight fixation of the advertising cloth, improving the stability and versatility of the display and ensuring that the advertising content is displayed clearly and flat.
Smart Images

Figure CN224177089U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of advertising display equipment technology, and in particular to a flat advertising display stand. Background Technology
[0002] In the advertising field, flat advertising display stands are an extremely common display tool, widely used in various commercial activities, exhibitions, promotional events, and other scenarios. They present advertising content to the audience in a direct and eye-catching manner, playing a crucial role in information dissemination and brand promotion.
[0003] Currently, existing flat advertising display stands have several drawbacks. Firstly, most stands have a fixed height, making it difficult to flexibly adapt to different venues and display needs for advertising content of different sizes, thus limiting their application. Secondly, when installing advertising cloth, it is often difficult to stretch the cloth taut, resulting in poor display effects and the advertising content not being presented clearly and flat, which affects the information delivery effect and brand image. Therefore, we propose a flat advertising display stand to solve the above problems. Utility Model Content
[0004] The purpose of this utility model is to overcome the shortcomings in the above-mentioned background technology and to propose a flat advertising display stand.
[0005] To achieve the above objectives, the present invention adopts the following technical solution:
[0006] A flat advertising display stand includes two support plates connected by a lifting mechanism.
[0007] The lifting mechanism includes multiple sliding holes on the top of the upper support plate, and multiple support rods fixedly installed on the top of the lower support plate. The outer side wall of the support rod and the inner side wall of the sliding hole are slidably connected in the vertical direction. An adjusting nut is threaded onto the support rod and the adjusting nut is located between the two support plates.
[0008] The support plate is equipped with a tight cloth mechanism;
[0009] The cloth tightening mechanism includes multiple vertical plates that are fixedly installed on the opposite sides of two support plates. A sliding opening is provided on the outer wall of the vertical plate, and a threaded rod is slidably connected to the inner wall of the sliding opening. A fixed plate is rotatably connected to the end of the threaded rod, and a movable plate is slidably sleeved on the threaded rod. A cloth tightening rod is fixedly installed on the top of both the fixed plate and the movable plate, and a fastening nut is threadedly sleeved on the outer wall of the threaded rod.
[0010] Preferably, the outer wall of the support rod is provided with an external thread that is compatible with the adjusting nut, and the external thread is threadedly connected to the inner wall of the adjusting nut.
[0011] Preferably, the distance between any two adjacent support rods is the same.
[0012] Preferably, a limiting rod is fixedly installed on the outer wall of the fixed plate, and a through hole is provided on the outer wall of the movable plate. The outer wall of the limiting rod is slidably connected to both the through hole and the inner wall of the sliding opening.
[0013] Preferably, a sliding hole is provided on the outer wall of the movable plate, and the outer wall of the threaded rod and the inner wall of the sliding hole are slidably connected.
[0014] Preferably, a fastening ring is fixedly installed on the outer wall of the fastening nut.
[0015] Preferably, multiple anti-slip nails are fixedly installed on the outer side walls of the two opposite sides of the tight cloth rods.
[0016] The beneficial effects of this utility model are as follows:
[0017] Through the interaction of the support plate, lifting mechanism, tensioning mechanism, limiting rod, and anti-slip nails, the lifting mechanism can easily adjust the height of the display stand by sliding the sliding hole with the support rod and adjusting the nut, meeting diverse display needs and greatly enhancing versatility. The tensioning mechanism, with the help of threaded rod, moving plate, tensioning rod, and fastening nut, can effectively tighten the advertising cloth at different heights to prevent loosening. The anti-slip nails increase friction to ensure stable display of the advertising cloth. The overall design optimizes the advertising display effect and improves practicality and convenience. Attached Figure Description
[0018] Figure 1 This is a schematic diagram of the structure of a flat advertising display stand proposed in this utility model;
[0019] Figure 2 This is a side sectional view of a sliding opening for a flat advertising display stand according to the present invention;
[0020] Figure 3 This is a top view of a support plate in a flat advertising display stand proposed in this utility model.
[0021] In the diagram: 1. Support plate; 2. Sliding hole; 3. Support rod; 4. Adjusting nut; 5. Vertical plate; 6. Sliding opening; 7. Threaded rod; 8. Fixed plate; 9. Moving plate; 10. Tightening rod; 11. Fastening nut; 12. Limiting rod; 13. Fastening ring handle; 14. Anti-slip nail. Detailed Implementation
[0022] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present utility model. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments.
[0023] Reference Figure 1-3A flat advertising display stand includes two support plates 1 connected by a lifting mechanism. The lifting mechanism includes multiple sliding holes 2 on the top of the upper support plate 1 and multiple support rods 3 fixedly installed on the top of the lower support plate 1. The outer side wall of the vertical support rod 3 is slidably connected to the inner side wall of the sliding hole 2. An adjusting nut 4 is threaded onto the support rod 3 and is located between the two support plates 1.
[0024] To further explain, by setting up a lifting mechanism, and utilizing the sliding fit between the sliding hole 2 and the support rod 3, as well as the adjusting nut 4, the height between the two support plates 1 can be easily adjusted to adapt to the advertising display needs of different sizes, thus increasing the versatility of the display stand.
[0025] like Figure 2 As shown, a cloth-tightening mechanism is provided on the support plate 1; the cloth-tightening mechanism includes multiple vertical plates 5, which are fixedly installed on the opposite sides of the two support plates 1. A sliding opening 6 is provided on the outer wall of the vertical plate 5. A threaded rod 7 is slidably connected to the inner wall of the sliding opening 6. A fixed plate 8 is rotatably connected to the end of the threaded rod 7. A movable plate 9 is slidably sleeved on the threaded rod 7. A cloth-tightening rod 10 is fixedly installed on the top of both the fixed plate 8 and the movable plate 9. A fastening nut 11 is threadedly sleeved on the outer wall of the threaded rod 7.
[0026] To further explain, the tensioning mechanism, through the combination of threaded rod 7, fixed plate 8, moving plate 9, tensioning rod 10 and fastening nut 11, can tighten the advertising cloth to prevent it from loosening and affecting the display effect, making the advertising display flatter and more beautiful.
[0027] like Figure 1 As shown, the outer wall of the support rod 3 is provided with an external thread that is compatible with the adjusting nut 4, and the external thread is threaded to the inner wall of the adjusting nut 4.
[0028] To further explain, this standard threaded fit ensures that the adjustment operation of the adjusting nut 4 on the support rod 3 is stable and reliable. Rotating the adjusting nut 4 can precisely control the lifting height of the support plate 1, ensuring the accuracy and stability of the display stand height adjustment.
[0029] like Figure 1 As shown, the distance between any two adjacent support rods 3 is the same.
[0030] To further explain, this ensures that the upper support plate 1 is subjected to uniform force during the lifting and lowering process, preventing the support plate 1 from tilting due to uneven force, thereby ensuring that the advertising cloth can be stably supported and displayed, and improving the overall stability of the display stand and the flatness of the advertising display.
[0031] like Figure 2As shown, a limiting rod 12 is fixedly installed on the outer wall of the fixed plate 8, and a through hole is opened on the outer wall of the movable plate 9. The outer wall of the limiting rod 12 is slidably connected to the through hole and the inner wall of the sliding opening 6.
[0032] To further explain, this design restricts the movement direction of the movable plate 9, allowing it to move only along the direction of the limit rod 12 and the slide 6. This ensures that the movable plate 9 will not shift or shake when adjusting the position of the tensioning rod 10 to tighten the advertising cloth, thus improving the accuracy and stability of the tensioning operation.
[0033] like Figure 2 As shown, a sliding hole 2 is provided on the outer wall of the movable plate 9, and the outer wall of the threaded rod 7 and the inner wall of the sliding hole 2 are slidably connected.
[0034] To further explain, this design provides smooth guidance for the sliding of the movable plate 9 on the threaded rod 7, allowing the movable plate 9 to move flexibly when adjusting the position of the tensioning rod 10, facilitating fine adjustment according to the actual situation of the advertising cloth, thereby better achieving the tensioning effect of the advertising cloth.
[0035] like Figure 2 As shown, a fastening ring 13 is fixedly installed on the outer wall of the fastening nut 11.
[0036] To further explain, this design increases the force application area when operating the fastening nut 11, making it easier for the operator to hold and rotate the fastening nut 11.
[0037] like Figure 2 As shown, multiple anti-slip nails 14 are fixedly installed on the outer side walls of the two opposite sides of the tight cloth rods 10.
[0038] To further explain, when the tensioning rod 10 contacts and tightens the advertising cloth, the anti-slip nail 14 can increase the friction between the tensioning rod 10 and the advertising cloth, prevent the advertising cloth from sliding on the tensioning rod 10, ensure that the advertising cloth always remains taut, and further enhance the stability and effect of the advertising display.
[0039] The functional principle of this utility model can be explained through the following operation methods:
[0040] 1. Adjust the height of the display stand
[0041] Have the installer locate the sliding hole 2 on the top of the upper support plate 1 and the corresponding support rod 3 on the top of the lower support plate 1. Since the sliding hole 2 and the support rod 3 are vertically aligned and slidably connected, the height can be adjusted directly.
[0042] Observe the position of the adjusting nut 4. The adjusting nut 4 is located between the two support plates 1 and is threaded onto the support rod 3. By rotating the adjusting nut 4, it can be moved up or down on the support rod 3. When the adjusting nut 4 moves up, it will push the upper support plate 1 to rise. When the adjusting nut 4 moves down, the upper support plate 1 will fall under the action of gravity.
[0043] Adjust the adjusting nut 4 gradually according to the actual size of the advertisement to be displayed, until the height between the two support plates 1 reaches the appropriate position. Note that because there are multiple support rods 3, during the adjustment process, ensure that the rotation degree of each adjusting nut 4 is approximately the same to ensure that the upper support plate 1 can be raised and lowered horizontally and avoid tilting.
[0044] II. Install advertising banners
[0045] One end of the advertising cloth is placed on a support plate 1 on one side between the fixed plate 8 of the cloth-tightening mechanism and the cloth-tightening rod 10 at the top of the moving plate 9.
[0046] Pull the advertising cloth through the space between the two support plates 1, and place the other end of the advertising cloth on the other support plate 1 between the fixed plate 8 of the tight cloth mechanism and the tight cloth rod 10 on the top of the moving plate 9.
[0047] 3. Tighten the advertising banner
[0048] For each tensioning mechanism, locate the movable plate 9 on the threaded rod 7. Since the movable plate 9 can slide on the threaded rod 7 and the limiting rod 12 restricts its movement direction, the movable plate 9 can be slid along the sliding opening 6 to adjust the movable plate 9 to a suitable position so that the advertising cloth is initially in a taut state.
[0049] Once the movable plate 9 is in position, rotate the fastening nut 11. The fastening nut 11 will gradually tighten on the threaded rod 7, firmly fixing the movable plate 9 in its current position, thereby further tightening the advertising cloth. Because the fastening nut 11 has a fastening ring 13 fixed to its outer wall, it is easier to rotate the fastening nut 11 with force.
[0050] Check the tension of each part of the advertising cloth. If necessary, the position of the moving plate 9 and the tightness of the fastening nut 11 can be finely adjusted again to ensure that the advertising cloth is flat and taut. At the same time, the anti-slip nail 14 can effectively prevent the advertising cloth from sliding on the tensioning rod 10, ensuring that the advertising cloth always remains taut.
[0051] The above description is only a preferred embodiment of the present utility model, but the protection scope of the present utility model is not limited thereto. Any equivalent substitutions or changes made by those skilled in the art within the technical scope disclosed in the present utility model, based on the technical solution and the inventive concept of the present utility model, should be included within the protection scope of the present utility model.
Claims
1. A flat advertising display stand, comprising two support plates (1), characterized in that, The two support plates (1) are connected by a lifting mechanism; The lifting mechanism includes multiple sliding holes (2) on the top of the upper support plate (1), and multiple support rods (3) are fixedly installed on the top of the lower support plate (1). The outer side wall of the support rod (3) and the inner side wall of the sliding hole (2) are slidably connected in the vertical direction. An adjusting nut (4) is threaded onto the support rod (3), and the adjusting nut (4) is located between the two support plates (1). A fastening mechanism is provided on the support plate (1); The cloth tightening mechanism includes multiple vertical plates (5) that are fixedly installed on opposite sides of two support plates (1). A sliding opening (6) is provided on the outer wall of the vertical plate (5). A threaded rod (7) is slidably connected to the inner wall of the sliding opening (6). A fixed plate (8) is rotatably connected to the end of the threaded rod (7). A movable plate (9) is slidably sleeved on the threaded rod (7). A cloth tightening rod (10) is fixedly installed on the top of both the fixed plate (8) and the movable plate (9). A fastening nut (11) is threadedly sleeved on the outer wall of the threaded rod (7).
2. The flat advertising display stand according to claim 1, characterized in that, The outer wall of the support rod (3) is provided with an external thread that is compatible with the adjusting nut (4), and the external thread is threadedly connected to the inner wall of the adjusting nut (4).
3. A flat advertising display stand according to claim 1, characterized in that, The distance between any two adjacent support rods (3) is the same.
4. A flat advertising display stand according to claim 1, characterized in that, A limiting rod (12) is fixedly installed on the outer wall of the fixed plate (8), and a through hole is provided on the outer wall of the movable plate (9). The outer wall of the limiting rod (12) is slidably connected to the through hole and the inner wall of the sliding opening (6).
5. A flat advertising display stand according to claim 1, characterized in that, The outer wall of the movable plate (9) is provided with a sliding hole (2), and the outer wall of the threaded rod (7) and the inner wall of the sliding hole (2) are slidably connected.
6. A flat advertising display stand according to claim 1, characterized in that, A fastening ring handle (13) is fixedly installed on the outer wall of the fastening nut (11).
7. A flat advertising display stand according to claim 1, characterized in that, Multiple anti-slip nails (14) are fixedly installed on the outer side walls of the two opposite sides of the tight cloth rods (10).