A holographic projection fusion display component for shop window display racks

Abstract

This utility model relates to the field of display equipment, specifically to a holographic projection fusion display component for a window display rack, which solves the problem of insufficient richness of existing display components. It includes a platform and a holographic projection device set on the platform. The holographic projection device includes a projection device and a pyramid-shaped diffractor. Each oblique side of the diffractor is equipped with a side strip, and each side strip extends towards the center and joins to a support frame. The projection device is arranged inside the support frame, and a main decorative component is installed on the top of the support frame.

Description

Technical Field

[0001] This utility model relates to the field of display equipment, specifically to a holographic projection fusion display component for a shop window display rack. Background Technology

[0002] Display stands, primarily used in shopping mall windows, serve as a core medium for brand visual marketing. Through creative displays and spatial design, they attract customer attention, convey brand image, and stimulate consumption. Shopping mall window displays are not merely displays of merchandise; they also act as bridges connecting brand culture and consumers emotionally. Depending on their location, they can be categorized as island displays in the center of mall aisles or themed displays within storefront windows. Traditional display structures are typically designed based on different themes, making them relatively fixed and difficult to change once designed.

[0003] As shown in Chinese patent application CN 104407508 A, a 3D holographic projection technology is proposed, including a projection device and a diffractor. The diffractor is a pyramid-shaped transparent diffractor. Using the diffraction principle in physics, the 2D projection of the projection device is projected onto the diffractor. After being diffracted layer by layer by the diffractor, a 3D holographic projection is formed in the pyramid-shaped diffractor.

[0004] This application aims to combine this technology with traditional display stands to enhance the richness and flexibility of the display. Utility Model Content

[0005] Therefore, this utility model provides a holographic projection fusion display component for a shop window display rack, which solves the problem of insufficient richness of existing display components.

[0006] To achieve the above objectives, this utility model is implemented through the following technical solution:

[0007] A holographic projection fusion display component for a shop window display rack includes a platform and a holographic projection device mounted on the platform. The holographic projection device includes a projection device and a pyramid-shaped diffractor. Each oblique side of the diffractor is equipped with a side strip, and each side strip extends towards the center and joins a support frame. The projection device is arranged inside the support frame, and a main decorative component is installed above the support frame.

[0008] Preferably, the main decorative component includes a pivot that is rotatably inserted into the top of the bracket frame and a decorative body that is fixedly installed on the upper end of the pivot.

[0009] Preferably, the platform includes a base frame, an opaque panel covering the upper surface of the base frame, and side panels covering the periphery of the base frame, with the edge strips fixedly installed on the base frame.

[0010] Preferably, the side panel is made of a light-transmitting material, and a light-emitting tube is installed on the base frame.

[0011] Preferably, a secondary decorative component is inserted and installed on the peripheral platform of the holographic projection device.

[0012] By adopting the aforementioned technical solution, the beneficial effects of this utility model are:

[0013] This technical solution integrates holographic projection with a traditional display stand, achieving innovation in display format, expansion of functions, and improvement in scene adaptability. By using a pyramid-shaped diffractor in conjunction with edge strips and support frames, it ensures the three-dimensional floating effect of the holographic image while cleverly concealing the projection equipment, avoiding the cluttered look of traditional holographic devices, thus balancing aesthetics and functionality. Structurally, it adopts a modular layout, with rotatable main decorative components and plug-in secondary decorative components, forming a modular combination with the light-transmitting side panels and light-emitting tubes of the platform. This supports quick assembly and disassembly and scene adaptation, flexibly responding to different display needs.

[0014] Holographic projection provides dynamic 3D images that can be displayed, such as product disassembly and dynamic demonstrations, complementing traditional static exhibits. The main decorative component has a rotatable design that changes with the projected content, enhancing the visual hierarchy and interactivity. Translucent side panels and light tubes create ambient lighting, which, combined with the light and shadow effects of holographic images, forms an immersive experience that integrates "physical exhibits + suspended images + ambient lighting effects," attracting the audience's attention.

[0015] The projection equipment is built into the bracket frame, and the platform integrates the light tubes. The compact structure is suitable for small spaces such as shop windows and display cases, breaking through the high requirements of traditional holographic equipment for the venue. Attached Figure Description

[0016] Figure 1 This is a schematic diagram of the overall structure of an embodiment of the present utility model;

[0017] Figure 2 This is a schematic diagram of the installation structure of the main decorative component in an embodiment of this utility model.

[0018] Reference numerals: 1. Platform; 11. Opaque panel; 12. Side panel; 2. Holographic projection device; 21. Diffractor; 211. Edge strip; 22. Support frame; 3. Main decorative piece; 31. Rotating shaft; 32. Decorative body; 4. Secondary decorative piece. Detailed Implementation

[0019] The following will describe the implementation of this utility model in detail with reference to specific embodiments, so that the process of how this utility model uses technical means to solve technical problems and achieve technical effects can be fully understood and implemented accordingly.

[0020] Example

[0021] refer to Figure 1 and Figure 2 A holographic projection fusion display component for a shop window display rack includes a base 1 and a holographic projection device 2 mounted on the base 1. The base 1 includes a base frame, an opaque panel 11 covering the upper surface of the base frame, and side panels 12 covering the perimeter of the base frame. Edge strips 211 are fixedly installed on the base frame. The side panels 12 are made of a translucent material, and light-emitting tubes are installed on the base frame. Specifically, the base frame is a rectangular frame welded from lightweight aluminum alloy profiles, with pre-reserved wiring channels inside and anti-slip rubber pads installed at the bottom. The opaque panel 11... A 5mm thick black acrylic sheet with a frosted surface is used to reduce reflection. It is fixed to the upper surface of the base frame with clips, and a pre-drilled hole in the center is reserved for installing the holographic projection device 2. The light-transmitting side panel 12 is made of 3mm thick frosted polycarbonate sheet and covers the base frame around the perimeter using a magnetic attraction method. A light guide film is attached to the inner side of the side panel 12 to evenly diffuse the light from the light-emitting tube. The light-emitting tube consists of LED light strips embedded in the four sides of the base frame. The light strips have an adjustable color temperature of 3000K-6000K and are connected to the control module, supporting RGB dynamic light effect programming. Structurally, the projection equipment and cables are completely hidden within the bracket frame 22 and the base 1. The appearance only presents a floating image and decorative parts, enhancing the overall aesthetics. The light-transmitting side panel 12 and the light-shielding panel are combined to adapt to different lighting conditions (strong light in the mall / dim light in the exhibition hall) to ensure that the holographic image is clearly visible.

[0022] In this embodiment, the holographic projection device 2 includes a projection device (not shown in the figure), which is an electronic device that can play videos, and a pyramid-shaped diffractor 21. The diffractor 21 adopts a four-sided pyramid structure and is spliced ​​together from four isosceles triangular holographic films (thickness 0.2mm, light transmittance ≥90%), with a hypotenuse length of 50cm and the base aligned with the central hole of the base 1. Each hypotenuse of the diffractor 21 is equipped with a strip 211, which extends towards the center and joins a support frame 22. The strip 211 is an L-shaped aluminum alloy profile, which is fixed along the hypotenuse of the diffractor 21 with epoxy resin adhesive, and the end extends to the center point. The projection device is arranged inside the support frame 22, which is a square aluminum alloy frame. The ends of the strips 211 at the four corners are screwed or welded for fixed connection, and the interior is reserved for the installation of the projection device.

[0023] Structurally, a main decorative component 3 is installed above the support frame 22. The main decorative component 3 includes a pivot 31 rotatably inserted into the top of the support frame 22 and a decorative body 32 fixedly installed on the upper end of the pivot 31. The structure of the decorative body 32 is shown in the figure. Figure 1 and Figure 2As shown, the decorative element 32 is in a circular shape. Structurally, it is rotatable, allowing for angle adjustment as needed. When required, the rotating shaft 31 can be driven by a micro stepper motor and receive commands via a wireless module to achieve slow, automatic, and controllable rotation. Structurally, the rotating decorative element 32, programmable lighting, and holographic projection form a multi-dimensional linkage, breaking through the limitations of traditional one-way static displays.

[0024] In this embodiment, secondary decorative components 4 are inserted and installed on the peripheral platform 1 of the holographic projection device 2. There are two secondary decorative components 4, respectively located on two sides of the holographic projection device 2. One is a text theme logo, and the other is a corresponding structure adapted to the theme of the main decorative component 3. Both adopt an insert-type installation structure. The modular insert design allows the booth to quickly switch themes, significantly reducing operating costs.

[0025] This technical solution integrates holographic projection with a traditional display stand, achieving innovation in display format, expansion of functions, and improvement in scene adaptability. The combination of a pyramid-shaped diffractor 21 with edge strips 211 and support frame 22 ensures the three-dimensional floating effect of the holographic image while cleverly concealing the projection equipment, avoiding the cluttered look of traditional holographic devices, and balancing aesthetics and functionality. Structurally, it adopts a modular layout, with the main decorative component 3 being rotatable and the secondary decorative component 4 being plug-in. It forms a modular combination with the light-transmitting side panel 12 of the platform 1 and the light-emitting tubes, supporting quick assembly and disassembly and scene adaptation, and flexibly responding to different display needs.

[0026] Holographic projection provides dynamic 3D images that can be displayed, such as product disassembly and dynamic demonstrations, complementing traditional static exhibits. The main decorative component 3 has a rotatable design that combines with changes in the projected content to enhance the visual hierarchy and interactivity. The translucent side panel 12 and the light-emitting tubes create ambient lighting, superimposed with the light and shadow effects of the holographic images, forming an immersive experience that integrates "physical exhibits + suspended images + ambient lighting effects" to attract the audience's attention.

[0027] The projection equipment is built into the bracket frame 22, and the platform 1 integrates the light tube. The structure is compact and suitable for small spaces such as shop windows and display cases, breaking through the high requirements of traditional holographic equipment for the venue.

[0028] The principle of holographic projection is shown in technical solution CN 104407508 A, and will not be elaborated further.

[0029] Although the present invention has been specifically shown and described in conjunction with preferred embodiments, those skilled in the art should understand that various changes in form and detail may be made to the present invention without departing from the spirit and scope of the present invention as defined in the appended claims, and all such changes shall be within the scope of protection of the present invention.

Claims

1. A holographic projection fusion display component for a shop window display rack, comprising a platform (1) and a holographic projection device (2) disposed on the platform (1), wherein the holographic projection device (2) comprises a projection device and a pyramid-shaped diffractor (21), characterized in that: Each oblique side of the diffractor (21) is fitted with a strip (211), and each strip (211) extends toward the center and joins a support frame (22). The projection device is arranged inside the support frame (22), and a main decorative piece (3) is installed above the support frame (22).

2. The holographic projection fusion display component for a shop window display rack according to claim 1, characterized in that: The main decorative component (3) includes a pivot (31) that is rotatably inserted into the top of the bracket frame (22) and a decorative body (32) that is fixedly installed on the upper end of the pivot (31).

3. A holographic projection fusion display component for a shop window display rack according to claim 1, characterized in that: The platform (1) includes a base frame, an opaque panel (11) covering the upper surface of the base frame, and a side panel (12) covering the periphery of the base frame. The edge strip (211) is fixedly installed on the base frame.

4. A holographic projection fusion display component for a shop window display rack according to claim 3, characterized in that: The side panel (12) is made of a light-transmitting material, and a light-emitting tube is installed on the base frame.

5. A holographic projection fusion display component for a shop window display rack according to any one of claims 1-4, characterized in that: A secondary decorative piece (4) is inserted and installed on the peripheral platform (1) of the holographic projection device (2).

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