Propaganda device for the sale of household appliances
By designing the positioning mechanism and drive components of the promotional device for home appliance sales, the height of the placement board can be adjusted, solving the problem of appliances being inconvenient to pick up in existing technologies, and improving the convenience and stability of the display.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- GUANGXI CHUNYUE AGRICULTURAL TECHNOLOGY CO LTD
- Filing Date
- 2025-05-29
- Publication Date
- 2026-07-24
AI Technical Summary
When existing display shelves for home appliances are used to display goods on multiple levels, taller appliances are inconvenient to reach for explanations and demonstrations, reducing the ease of use of the promotional equipment.
A promotional device for selling household appliances was designed. Through the coordinated use of a positioning mechanism, a connecting mechanism, and a drive component, the height of the placement plate can be adjusted to ensure that the appliances can be stably placed on the display stand for easy demonstration.
The height adjustment function solves the problem of the placement board being inconvenient to reach from a high position, improves the ease of use of the promotional equipment, and ensures the stability of the electrical appliance display and the convenience of the demonstration.
Smart Images

Figure CN224539847U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of advertising technology for household appliances, specifically to advertising devices for the sale of household appliances. Background Technology
[0002] Home appliance promotional devices are various tools and equipment used to promote home appliance products. They attract consumers' attention and convey product information through various forms such as visual, auditory, and interactive experiences.
[0003] In the comparative case, patent publication number CN213940340U, this utility model relates to the field of display shelves and discloses a display shelf for selling household appliances. It includes a box body, an arc-shaped groove at the upper middle part of the box body, and a sphere inside the arc-shaped groove. A column is located at the lower end of the sphere, and spherical blocks are distributed on the outer surface of the column. A flat plate is connected to the outer surface of the spherical blocks, and a base plate is located at the lower end of the groove. In this display shelf for selling household appliances, the central axis of the column is always perpendicular to the horizontal plane. One end of a telescopic rod is movably connected to the flat plate, allowing the telescopic rod to move horizontally along the outer surface of the flat plate. This ensures that the telescopic rod is not affected when the flat plate rotates. Furthermore, when there is relative movement between the flat plate and the inner wall of the box body, a limiting block can vertically rise and fall within the box body. A heating mesh and a filter are located at the lower end of the air pump, allowing the device to be circulated with dried and filtered air. This allows the sliding door to be opened and the internal lamps to be activated, illuminating the products inside the box body.
[0004] However, during the implementation of the relevant technology, the following problems were found in the above-mentioned display shelf for selling household appliances. In the comparative case, through the setting of the arc groove and the sphere, the lower end of the sphere is fixedly connected to the column, and the bottom of the column is equipped with a weight. Under the action of gravity, the central axis of the column in this structure is always perpendicular to the horizontal plane, which avoids the product inside the box moving relative to the box when the box vibrates, causing the product to lose support and detach from the support surface. The existing promotional equipment places goods for display in multiple layers, making it inconvenient to carry taller appliances for explanation and demonstration, reducing the convenience of using the promotional equipment.
[0005] Therefore, it is necessary to redesign and modify the promotional equipment to effectively prevent the problem of multi-layered display of goods, which makes it inconvenient to carry tall electrical appliances for explanation and demonstration. Utility Model Content
[0006] To address the problems mentioned in the background art, the purpose of this utility model is to provide a promotional device for the sale of household appliances, which has the advantage of height adjustment, and solves the problem that multi-level placement of goods in promotional equipment makes it inconvenient to carry taller appliances for explanation and demonstration.
[0007] To achieve the above objectives, this utility model provides the following technical solution: a promotional device for the sale of household appliances, comprising;
[0008] The cabinet has a light panel fixedly connected to its top and a placement board slidably connected to its front end. The back end of the placement board extends through the back end of the cabinet, and a positioning mechanism is fixedly connected to the back end of the cabinet.
[0009] The positioning mechanism includes a fixed box, a insert plate, and an I-shaped plate. The fixed box is fixedly connected to the back end of the cabinet. Insert plates are slidably connected to the left and right sides of the fixed box. The left side of the insert plate is inserted into the right side of the placement plate. The right side of the insert plate extends through the interior of the fixed box and is fixedly connected to an I-shaped plate. A connecting mechanism is longitudinally fixedly connected to the inner side of the I-shaped plate.
[0010] In a preferred embodiment of this utility model, the connecting mechanism includes a vertical plate, a folding rod, and a connecting plate. The vertical plate is fixedly connected longitudinally to the inner side of the I-shaped plate. The folding rod is movably connected to the center of the inner cavity of the vertical plate via a rotating shaft. The connecting plate is movably connected to the center of the top of the folding rod via a bearing. The front end and back end of the I-shaped plate are both fixedly connected to a reset mechanism.
[0011] In a preferred embodiment of this utility model, the reset mechanism includes a protrusion, a crossbar, and a tension spring. The front and back ends of the I-beam are both fixedly connected to the protrusion. The inner side of the protrusion is laterally fixedly connected to the crossbar. Tension springs are sleeved on the left and right sides of the crossbar surface. The left and right sides of the tension springs are respectively fixedly connected to the right side of the protrusion and the surface of the crossbar. A drive assembly is fixedly connected at the center of the top of the inner wall of the fixed box.
[0012] In a preferred embodiment of this invention, the drive assembly includes an electric telescopic rod and an extension rod. The electric telescopic rod is fixedly connected to the center of the top of the inner wall of the fixed box, and the extension rod is fixedly connected to the bottom of the electric telescopic rod. The bottom of the extension rod is fixedly connected to the top of the connecting plate.
[0013] As a preferred embodiment of this utility model, the surface of the vertical plate has an opening corresponding to the position of the folding rod, and the opening is used in conjunction with the folding rod.
[0014] As a preferred embodiment of this utility model, slide rails are provided on the left and right sides of the cabinet surface, corresponding to the positions of the placement plates, and the slide rails are used in conjunction with the placement plates.
[0015] Compared with the prior art, the beneficial effects of this utility model are as follows:
[0016] 1. This utility model, through the setting of the positioning mechanism, enables the I-shaped plate to be driven by force to extend the insert plate out of the fixed box. When the insert plate extends out, it is inserted and fixed to one side of the placement plate. The placement plate is restricted by the insert plate and cannot move to achieve fixation. After the placement plate is fixed, the electrical goods are placed on the top of the placement plate for display, thereby realizing the adjustment of the height of the placement plate and avoiding the inconvenience of taking the placement plate up high for demonstration. Attached Figure Description
[0017] Figure 1 This is a schematic diagram of the structure of this utility model;
[0018] Figure 2 This utility model Figure 1 3D structural diagram of the central cabinet, light panel, and mounting box;
[0019] Figure 3 This utility model Figure 2 Three-dimensional view of the fixed box structure;
[0020] Figure 4 This utility model Figure 3 Three-dimensional view of the central vertical plate, folding rod, and connecting plate structure.
[0021] In the diagram: 1. Cabinet; 2. Light panel; 3. Placement board; 4. Positioning mechanism; 41. Fixing box; 42. Insert plate; 43. I-beam plate; 5. Connecting mechanism; 51. Vertical plate; 52. Folding rod; 53. Connecting plate; 6. Reset mechanism; 61. Protrusion; 62. Horizontal bar; 63. Tension spring; 7. Drive assembly; 71. Electric telescopic rod; 72. Extension rod; 8. Opening; 9. Slide rail. Detailed Implementation
[0022] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model.
[0023] like Figures 1 to 4 As shown, the promotional device for selling household appliances provided by this utility model includes:
[0024] Cabinet 1, with a light panel 2 fixedly connected to the top of cabinet 1, and a placement plate 3 slidably connected to the front of cabinet 1. The back end of the placement plate 3 passes through the back end of cabinet 1, and a positioning mechanism 4 is fixedly connected to the back end of cabinet 1.
[0025] The positioning mechanism 4 includes a fixed box 41, a insert plate 42, and an I-shaped plate 43. The fixed box 41 is fixedly connected to the back end of the cabinet 1. The insert plate 42 is slidably connected to the left and right sides of the fixed box 41. The left side of the insert plate 42 is inserted into the right side of the placement plate 3. The right side of the insert plate 42 extends through the inside of the fixed box 41 and is fixedly connected to the I-shaped plate 43. The connecting mechanism 5 is longitudinally fixedly connected to the inner side of the I-shaped plate 43.
[0026] refer to Figure 4 The connecting mechanism 5 includes a vertical plate 51, a folding rod 52, and a connecting plate 53. The vertical plate 51 is fixedly connected to the inner side of the I-shaped plate 43 longitudinally. The folding rod 52 is movably connected to the center of the inner cavity of the vertical plate 51 through a rotating shaft. The connecting plate 53 is movably connected to the center of the top of the folding rod 52 through a bearing. The front end and back end of the I-shaped plate 43 are both fixedly connected to a reset mechanism 6.
[0027] As a technical optimization of this utility model, by setting the connecting mechanism 5, the connecting plate 53 can be moved under force to make the folding rod 52 rotate and fold around the pivot. The folding rod 52 pulls the vertical plate 51 closer to each other, thereby realizing the transmission of mechanical kinetic energy and avoiding the inability of the folding rod 52 to make the mechanical movement synchronous during the movement.
[0028] refer to Figure 4 The reset mechanism 6 includes a protrusion 61, a crossbar 62, and a tension spring 63. The front and back ends of the I-shaped plate 43 are fixedly connected to the protrusion 61. The crossbar 62 is fixedly connected to the inner side of the protrusion 61. The left and right sides of the surface of the crossbar 62 are sleeved with tension springs 63. The left and right sides of the tension springs 63 are fixedly connected to the right side of the protrusion 61 and the surface of the crossbar 62, respectively. The drive assembly 7 is fixedly connected to the center of the top of the inner wall of the fixed box 41.
[0029] As a technical optimization of this utility model, by setting the reset mechanism 6, the protrusion 61 can move with the I-shaped plate 43. The protrusion 61 moves horizontally along the surface of the crossbar 62 and compresses the tension spring 63, thereby maintaining the stability of the moving direction and avoiding the phenomenon of the protrusion 61 deviating during the movement.
[0030] refer to Figure 4 The drive assembly 7 includes an electric telescopic rod 71 and an extension rod 72. The electric telescopic rod 71 is fixedly connected to the center of the top of the inner wall of the fixed box 41. The extension rod 72 is fixedly connected to the bottom of the electric telescopic rod 71. The bottom of the extension rod 72 is fixedly connected to the top of the connecting plate 53.
[0031] As a technical optimization of this utility model, by setting the drive component 7, the electric telescopic rod 71 can work to drive the extension rod 72 to move up and down. The movement of the extension rod 72 realizes the output of power, and avoids the deviation of the movement direction of the extension rod 72 from affecting the transmission of power.
[0032] refer to Figure 4 An opening 8 is provided on the surface of the vertical plate 51 at the position corresponding to the folding rod 52, and the opening 8 is used in conjunction with the folding rod 52.
[0033] As a technical optimization of this utility model, by setting the opening 8, the folding rod 52 can pass through the vertical plate 51 during the rotation and folding process, avoiding the phenomenon that the folding rod 52 will get stuck at the opening 8 due to the narrow width of the opening 8.
[0034] refer to Figure 2 Slide rails 9 are provided on the left and right sides of the surface of the cabinet 1, corresponding to the positions of the placement plate 3. The slide rails 9 are used in conjunction with the placement plate 3.
[0035] As a technical optimization of this utility model, the slide rail 9 enables the placement plate 3 to move up and down inside the slide rail 9, while also serving as a limit, thus preventing the placement plate 3 from tilting during movement.
[0036] The working principle and usage process of this utility model are as follows: When in use, the electric telescopic rod 71 is activated to retract the extension rod 72. The extension rod 72 moves upward, causing the connecting plate 53 to move accordingly. The upward movement of the connecting plate 53 causes the folding rod 52 to rotate and fold around the pivot. The folding rod 52 pulls the vertical plate 51 closer to the inward side. The two vertical plates 51 move closer together, causing the protrusion 61 to move horizontally along the surface of the horizontal rod 62. Simultaneously, the protrusion 61 compresses the tension spring 63, storing elastic potential energy. When the vertical plates 51 and the protrusion 61 move closer together, the I-shaped plate 43 moves accordingly. The movement of the I-shaped plate 43 causes the insert plate 42 to retract back into the fixed box 41. The movement of the insert plate 42 releases the opposing forces. The placement plate 3 is fixed, and at this time, the placement plate 3 is manually pulled up and down to move. The placement plate 3 moves vertically to the lowest point along the surface of the slide rail 9. Then, the household appliance is placed on the surface of the placement plate 3, and then pushed back up to the required height. The electric telescopic rod 71 is activated to push the extension rod 72 to move downward. The extension rod 72 moves downward, causing the connecting plate 53 to press the folding rod 52 to unfold horizontally. The unfolding of the folding rod 52 pushes the vertical plate 51, the I-shaped plate 43 and the insert plate 42 to move synchronously. The insert plate 42 extends out of the outside of the fixing box 41 and is inserted and fixed to one side of the placement plate 3, thereby achieving fixation. The above achieves the purpose of adjusting the height of the placement plate 3 to facilitate the handling of the appliance for demonstration.
[0037] In summary, this promotional device for home appliance sales utilizes a cabinet 1, a light panel 2, a placement plate 3, a positioning mechanism 4, a fixing box 41, an insert plate 42, an I-beam plate 43, and a connecting mechanism 5. During operation, the I-beam plate 43, under pressure, causes the insert plate 42 to extend beyond the fixing box 41. When the insert plate 42 extends, it inserts and fixes one side of the placement plate 3. The placement plate 3 is thus fixed because the insert plate 42 cannot move. After the placement plate 3 is fixed, the appliances are placed on top of it for display. This allows for adjustment of the height of the placement plate 3, preventing it from being inconvenient to access and demonstrate due to its height. This solves the problem of existing promotional devices that use multiple levels for product display, making it difficult to access taller appliances for explanation and demonstration.
[0038] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such process, method, article, or apparatus.
[0039] Although embodiments of the present invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the present invention, the scope of which is defined by the appended claims and their equivalents.
Claims
1. Promotional devices for the sale of household appliances, including: Cabinet (1), the top of the cabinet (1) is fixedly connected to a light panel (2), the front end of the cabinet (1) is slidably connected to a placement plate (3), the back end of the placement plate (3) passes through the back end of the cabinet (1), and the back end of the cabinet (1) is fixedly connected to a positioning mechanism (4). The positioning mechanism (4) is characterized in that it includes a fixed box (41), a insert plate (42) and an I-beam plate (43). The fixed box (41) is fixedly connected to the back end of the cabinet (1). The insert plate (42) is slidably connected to the left and right sides of the fixed box (41). The left side of the insert plate (42) is inserted into the right side of the placement plate (3). The right side of the insert plate (42) extends through the inside of the fixed box (41) and is fixedly connected to the I-beam plate (43). The I-beam plate (43) is longitudinally fixedly connected to the inner side of the I-beam plate (43).
2. The promotional device for selling household appliances according to claim 1, characterized in that: The connecting mechanism (5) includes a vertical plate (51), a folding rod (52) and a connecting plate (53). The vertical plate (51) is fixedly connected to the inner side of the I-shaped plate (43) longitudinally. The folding rod (52) is movably connected to the center of the inner cavity of the vertical plate (51) through a rotating shaft. The connecting plate (53) is movably connected to the center of the top of the folding rod (52) through a bearing. The front end and back end of the I-shaped plate (43) are both fixedly connected to a reset mechanism (6).
3. The promotional device for selling household appliances according to claim 2, characterized in that: The reset mechanism (6) includes a protrusion (61), a crossbar (62) and a tension spring (63). The front end and back end of the I-shaped plate (43) are fixedly connected to the protrusion (61). The inner side of the protrusion (61) is fixedly connected to the crossbar (62). The left and right sides of the surface of the crossbar (62) are both sleeved with tension springs (63). The left and right sides of the tension springs (63) are fixedly connected to the right side of the protrusion (61) and the surface of the crossbar (62) respectively. The center of the top of the inner wall of the fixed box (41) is fixedly connected to the drive assembly (7).
4. The promotional device for selling household appliances according to claim 3, characterized in that: The drive assembly (7) includes an electric telescopic rod (71) and an extension rod (72). The electric telescopic rod (71) is fixedly connected to the center of the top of the inner wall of the fixed box (41). The extension rod (72) is fixedly connected to the bottom of the electric telescopic rod (71). The bottom of the extension rod (72) is fixedly connected to the top of the connecting plate (53).
5. The promotional device for selling household appliances according to claim 2, characterized in that: An opening (8) is provided on the surface of the vertical plate (51) at the position corresponding to the folding rod (52), and the opening (8) is used in conjunction with the folding rod (52).
6. The promotional device for selling household appliances according to claim 1, characterized in that: Slide rails (9) are provided on the left and right sides of the cabinet (1) surface, corresponding to the position of the placement plate (3), and the slide rails (9) are used in conjunction with the placement plate (3).