Method for operating an output device of a motor vehicle, evaluation and navigation device and motor vehicle

Abstract

Method for operating an output device (16) of a motor vehicle (10), comprising the steps carried out by the evaluation and navigation device (18): - Providing at least one advertising information file from a service provider or manufacturer, which describes an output content relating to a commercial product with a given thematic context (S1), - receiving from an operating device (26) a travel specification signal (S2) which describes a starting point and a destination of a journey, and - Determining a travel route based on the travel specification signal (32', 32'', 32''', S3), - determining a thematic context of the travel route (32', 32'', 32''', S4) by which a course of the determined travel route (32', 32'', 32''') is characterized, - determining the thematic context of the at least one advertising information file (S5) by querying or reading a database, or by analyzing an output content of the advertising information file, - depending on the determined thematic context of the travel route (32', 32'', 32'''), assigning the at least one provided advertising information file to the travel route (32', 32'', 32''', S6) if the determined thematic context of the at least one advertising information file and the determined thematic context of the travel route (32', 32'', 32''') satisfy a matching criterion, - generating an output signal (S7) describing the determined travel route and the output content of the associated at least one advertising information file, and - transmitting the output signal to the output device (16, S8), - depending on the associated advertising information file, determining a monetary value specified by the service provider or manufacturer (S12), and - Assigning the respective monetary value to the at least one travel route (32', 32'', 32''', S11), and - receiving an operating signal from the operating device (26), wherein the operating signal describes a navigation request of a user along the travel route (32', 32'', 32''') (S13); and - by a monetization device (30): depending on the received operating signal, crediting the assigned monetary value to a customer account of a user of the motor vehicle (10, S14) stored in a data server device (12, 14) external to the motor vehicle.

Description

[0001] The invention relates to a method for operating an output device of a motor vehicle that can output at least one advertising information file. An output device is understood to be a device or device component for outputting output content, which may, for example, have a screen for outputting an image signal and / or a loudspeaker for outputting an audio signal. The method according to the invention is carried out by an evaluation and navigation device. This is a device or device component for receiving and evaluating incoming signals and for generating control signals, wherein the evaluation and navigation device is also configured to determine a travel route for a motor vehicle based on geographical position signals, for example GPS signals, and to navigate the motor vehicle along the travel route.

[0002] Navigation systems in motor vehicles are already capable of calculating routes based on various criteria. These often differentiate based on criteria such as "route with the shortest travel time," "route with the shortest distance," and "most efficient route." The driver can actively make a choice. Motor vehicles are increasingly connected to mobile devices, such as smartphones, or incorporate similar technologies themselves. Position sensors, such as GPS sensors, are already standard in vehicles. At the same time, the vehicles are connected to the mobile data network either via the smartphone or via their own receiver modules.

[0003] The disadvantage here, however, is that the personal interests of a motor vehicle user are not taken into account. Many drivers prefer the shortest route to a destination, and this can often lead to traffic jams on the shortest route. This delays the user's journey, for example, due to being stuck in a traffic jam, and residents of a busy road area are disturbed by the very high traffic volume.

[0004] In the worst case, this can lead to traffic situations in which vehicles drive very inefficiently and consume very high fuel consumption, for example, during stop-and-go driving. The driver themselves spends much longer in their vehicle, and this time is essentially wasted, unused time. This can stress the driver and thus reduce their attention to the road.

[0005] DE 10 2016 108 144 A1 describes a system for providing an advertiser route that takes an advertiser's location into account. As an alternative to a fastest or shortest route, this advertiser route can pass by an advertising media location.

[0006] A method for charging a motor vehicle's energy storage device while displaying advertising to the vehicle's user is known from DE 10 2014 214 613 A1. However, this method does not address the issue of route navigation, because the driver is only entertained by advertising on the charging station's screen when the vehicle is stationary at the charging station.

[0007] DE 10 2008 037 120 A1 discloses a route search method which allows drivers who have similar driving intentions and preferences to find highly convenient routes by sharing their route search know-how.

[0008] WO 2007 / 115616 A1 describes a navigation arrangement for a motor vehicle, wherein the navigation arrangement comprises an off-board navigation system spatially separated from the motor vehicle, a wireless communication connection between the off-board navigation system and the motor vehicle for transmitting a route suggestion for the motor vehicle and / or a map display of the surroundings of the motor vehicle from the off-board navigation system to the motor vehicle, and a human-machine interface arranged in the motor vehicle for outputting the route suggestion or the map display to an operator of the motor vehicle in connection with or together with additional information, and wherein the provision of the additional information is accessible to a third party.

[0009] DE 10 2006 030 271 A1 relates to a navigation system with a route calculation unit for providing a navigation route from a starting point to a destination on the basis of an evaluation of a plurality of cost parameters by an evaluation function.

[0010] DE 10 2006 035 606 A1 discloses a system for generating map data. This system acquires map data from a map database containing a route from a departure point to a destination specified by a user. The system acquires information from a POI database that is suitable for a user's purpose or taste. The system generates specific map data in which the information suitable for the user's purpose or taste is added via a map containing the route specified by the user.

[0011] DE 10 2004 020 557 A1 describes a route recommendation calculation method and a navigation device.

[0012] One object underlying the invention is to reduce the stress state of a user of a motor vehicle.

[0013] The stated object is achieved by the method and devices according to the invention according to the independent patent claims. Further advantageous embodiments are provided by the subclaims.

[0014] The invention is based on the idea of ​​displaying an advertising message in the motor vehicle depending on the thematic context of a given travel route. In addition to the pleasant effect of providing the user with information of current interest, this can calm the user and prevent or reduce stress while driving. This significantly increases driving safety.

[0015] The method according to the invention for operating the output device of the motor vehicle comprises the following steps, which are carried out by an evaluation and navigation device. At least one advertising information file from a service provider or manufacturer is provided, wherein the advertising information file describes output content relating to a commercial good, each with a predetermined thematic context. A commercial good is understood to be a tradable or non-tradable commodity, for example a product or a service. The provider of this commercial good is the service provider or manufacturer. The advertising information file can, for example, describe information about a product, for example a type of gasoline from the service provider, and the output content can, for example, be a sporty car ride as a predetermined thematic context.

[0016] The evaluation and navigation device receives a travel specification signal from an operating device, preferably from an operating device of the motor vehicle, which describes a starting point and a destination of a trip. An operating device is a device or component designed to receive an operating action of the user and configured to generate an operating signal that can describe the detected operating action and an associated user request. Based on the travel specification signal, a travel route from the starting point to the destination is determined.

[0017] The method according to the invention comprises determining a thematic context of the travel route, which characterizes a course of the determined travel route. If the determined travel route leads, for example, along a motorway or a very winding mountain pass, the thematic context can be a fast or sporty car ride. The thematic context of the at least one advertising information file is also determined by querying a database or by analyzing an output content of the advertising information, and depending on the determined thematic context of the travel route, the at least one provided advertising information file is assigned to the travel route if the determined thematic context of the at least one advertising information file and the thematic context of the travel route satisfy a matching criterion.The matching criterion can, for example, be a digitally programmed specification that the two thematic contexts match to a predetermined percentage or achieve a predetermined degree of similarity. The matching criterion can therefore also be referred to as a similarity criterion.

[0018] This is followed by generating an output signal that describes the travel route and the output content of the associated at least one advertising information file, and transmitting the output signal to the output device.

[0019] Depending on the associated advertising information file, a monetary value specified by the service provider or manufacturer is determined and assigned to at least one travel route. The monetary value can, for example, be a monetary value, a fictitious currency, or points from a points collection system (so-called "credits"). This rewards the driver for consuming the output content, and any inconveniences, such as being stuck in a traffic jam, are compensated. This leads to the reduction and prevention of stress. Thus, driving safety is further increased.

[0020] The evaluation and navigation device receives an operating signal from the operating device, wherein the operating signal describes a user's navigation request along the travel route. Depending on the received operating signal, the assigned monetary value is credited to a user's customer account stored in a server device external to the vehicle by a monetization device, preferably a monetization device of the motor vehicle.

[0021] The monetization device can preferably be a component of the evaluation and navigation device. A monetization device is understood to be a device, part, or component that is configured to manage monetary values ​​and can be designed and configured, for example, as a bank terminal, and can preferably communicate with a data server external to the vehicle via a communication component.

[0022] The method according to the invention utilizes customer data, i.e., the planned route, in navigation. During the journey, the motor vehicle user is presented with information, i.e., the output content, that is entertaining given their current situation on the route, thus preventing or reducing a potential state of stress. This significantly increases driving safety.

[0023] If multiple alternative routes are calculated, the user can select the route they would like to be guided along. Different alternative routes can have different monetary values. This allows for active traffic control, for example, by assigning a higher monetary value to less frequented route sections.

[0024] For example, the thematic context of the itinerary can indicate a route length and / or a travel time for traveling the itinerary and / or a route efficiency and / or a landscape type of a region through which the itinerary may pass and / or a rating of the region. These thematic contexts are particularly well-suited to appropriately entertain the user without distracting them from the actual driving experience.

[0025] Preferably, the output signal can additionally describe the associated monetary value.

[0026] According to a further development, the evaluation and navigation device can receive a payment signal, for example from the operating device or from a server device external to the motor vehicle, wherein the payment signal can describe a monetary value to be paid, and depending on the received payment signal, the monetary value to be paid can be transmitted to the monetization device.

[0027] This allows, for example, toll road fees to be paid without the need for complex logistics and / or technical logistics for paying for the example toll road to be provided by a service provider or manufacturer external to the vehicle. Furthermore, the user can directly check how much the example toll road cost and also freely dispose of the monetary value, for example, instead of paying for a toll road, they can use the monetary value for another, user-specific purpose.

[0028] In order to enable particularly good situation-specific adaptation, according to a further embodiment of the method according to the invention, a position signal can be received which can describe a current position of the motor vehicle. The position signal can be received from a navigation device, for example from a navigation unit or a navigation system. Depending on the received position signal, a radius around the current position of the motor vehicle can be defined, wherein the provision of the at least one advertising information file can be dependent on the defined radius. For example, only that advertisement can be displayed whose commercial goods can be purchased, for example, near the travel route. This also makes it possible to keep the travel time as short as possible despite a possible stopover, for example to purchase the commercial goods.

[0029] If, according to a further embodiment of the method according to the invention, a plurality of advertising information files are provided and a plurality of travel routes are determined, a thematic context can be determined for each of the travel routes, and at least one of the advertising information files can be assigned to each of the travel routes and depending on the respective thematic context determined, if the thematic context of the at least one advertising information file and / or the output content and the thematic context of the respective travel route each satisfy the matching criterion. In this case, an output signal can be generated for each of the travel routes and transmitted to the output device, and the respective output signal can describe the respective travel route and the respectively assigned at least one advertising information file.As mentioned above, the respective advertising information file can offer users a variety of alternatives with different themes to choose from. In addition to improving entertainment, this also prevents user stress and thus increases driving safety. Furthermore, it can be used to actively direct traffic, for example, by assigning a more attractive monetary value to routes that avoid an urban area and thus pollute the city with less particulate matter.

[0030] The above-mentioned object is also achieved, while achieving the advantages already mentioned, by an evaluation and navigation device according to the invention, which is configured to carry out the method steps of a method according to one of the embodiments described above, relating to an evaluation and navigation device. The evaluation and navigation device can preferably have a processor device, which can have at least one microprocessor and / or at least one microcontroller. A program code can preferably be stored in a data memory, which program code, when executed by the processor device, carries out the method steps of a method of the embodiments described above, relating to an evaluation and navigation device, and / or the method according to the invention, by the processor device.

[0031] The above-mentioned object is also achieved by a motor vehicle, for example a motor vehicle such as a passenger car, having an output device, the motor vehicle characterized by an embodiment of the evaluation and navigation device according to the invention.

[0032] Exemplary embodiments of the invention are described below. Shown are: Fig. 1 is a schematic representation of a first embodiment of the method according to the invention; and Fig. 2 a schematic representation of a further embodiment of the method according to the invention.

[0033] The exemplary embodiments explained below are preferred embodiments of the invention. In the exemplary embodiments, the described components of the embodiments each represent individual, independently considered features of the invention, which also further develop the invention independently of one another and are thus also to be considered as components of the invention, either individually or in a combination other than that shown. Furthermore, the described embodiments can also be supplemented by further features of the invention already described.

[0034] In the figures, functionally identical elements are provided with the same reference numerals.

[0035] The Fig. 1 illustrates the principle of the method according to the invention using a first embodiment. Fig. 1 shows a motor vehicle 10, which can be designed as a passenger car, for example. Fig. 1 an optional, first vehicle-external data server device 12 and a further, optional vehicle-external data server device 14. The data server devices 12, 14 can be equipped, for example, as data servers on the Internet.

[0036] The motor vehicle 10 comprises an output device 16 and an evaluation and navigation device 18. The output device 16 can preferably be designed as a screen of a navigation device or an infotainment system of the motor vehicle 10.

[0037] The evaluation and navigation device 18 can be designed, for example, as a control board or as a navigation device, and preferably comprises a processor device 20, which can, for example, have a microcontroller 21. The evaluation and navigation device 18 can optionally have a data memory (in the Fig. 1 not shown), in which a program code for carrying out the method according to the invention can be stored.

[0038] The evaluation and navigation device 18 is configured to receive and evaluate geographical position signals, for example, GPS signals, and to determine a travel route for the motor vehicle 10 using an algorithm known from the prior art. For communication with, for example, the other devices of the motor vehicle 10 and / or a communication device 22 of the vehicle-external server device 12, the evaluation and navigation device 18 can, for example, have a communication device 24, which can alternatively be installed structurally separate from the evaluation and navigation device 18 of the motor vehicle 10. A respective communication device 22 for communicating via a data communication connection 23, for example, an internet or mobile radio connection, can have a corresponding technology known to those skilled in the art from the prior art, including a transmitter and / or a receiver.The internal communication within the motor vehicle with the output device 16 and / or an optional operating device 26 of the motor vehicle 10 can take place via a data communication connection 25, which can, for example, comprise a data bus of the on-board system of the motor vehicle 10.

[0039] The optional operating device 26 of the motor vehicle 10 can, for example, be an operating element ( Fig. 1 not shown) that is designed and configured to receive an operating action by the user of the motor vehicle 10. For example, the operating device 26 can be integrated into the output device 16 and configured as a touch-sensitive screen.

[0040] The optional vehicle-external data server device 12 of the Fig. 1 can optionally include a data memory 28, in which, for example, multiple advertising information files can be stored. The vehicle-external data server device 12 can, for example, be a data server of a motor vehicle manufacturer. Optionally, the vehicle-external data server device 12 can include a monetization device 30, which can be configured and set up, for example, as a control board or control chip with, for example, software for managing monetary values.

[0041] Alternatively or additionally, the evaluation and navigation device 18 and / or the motor vehicle 10 may have such a monetization device 30, which in the example of Fig. 1 is shown as a component structurally separate from the evaluation and navigation device 18.

[0042] According to a first method step S1, the evaluation and navigation device 18 provides an advertising information file from a service provider or manufacturer. The advertising information file can, for example, describe an advertising slogan, an advertising image, or a commercial advertising a specific product or company. The at least one advertising information file can, for example, be stored in the data memory of the evaluation and navigation device 18 and thus provided (S1), or can be transmitted, for example, from the vehicle-external data server device 12 to the evaluation and navigation device 18.

[0043] If the advertising information files are stored in the data memory 28 of the vehicle-external data server device 12, the exemplary motor vehicle manufacturer can optionally cooperate with, for example, the service provider of the data server device 14, and the service provider can, for example, pay for certain categories of advertising information files by making its advertising information file available in the evaluation and navigation device 18. For example, an advertisement for cameras or a hotel chain can be assigned to a category with the thematic context "most beautiful route." This assignment can be digitally linked to the advertising information file. For example, an advertisement for a gas station can have the thematic context "fastest route," an advertisement for clothing can have the thematic context "most beautiful route," and, for example, an advertisement for an energy company can have the thematic context "most efficient route."In other words, the advertising information files can be stored in a structured database.

[0044] A user of motor vehicle 10 may, for example, be traveling in motor vehicle 10 and intend to travel from Munich to Berlin, for example, and enter Munich and Berlin as the starting point and destination, respectively, using operating device 26. A screen of output device 16 may, for example, display an operating menu from which the user can select a type or characteristic of the travel route, i.e., where the user can select a thematic context of the travel route. For example, the user can choose between a "most efficient route," "fastest route," or "particularly beautiful route."

[0045] In method step S2, the evaluation and navigation device 18 receives a travel specification signal that describes the specified starting point and the specified travel destination. Based on this travel specification signal, the evaluation and navigation device 18 determines at least one travel route (S3), optionally also the selected thematic context.

[0046] In the example of Fig. 1, for example, the user had not yet specified a thematic context of the travel route, so that the evaluation and navigation device 18 can, for example, determine three alternative travel routes 32', 32'', 32''' (S3).

[0047] The Fig. 2 shows, by way of example, a display field 34 of the output device 16, which can display an image of a map with the marked alternative travel routes 32', 32'', 32'''. Three optional, further display fields 36 can each display information for one of the travel routes 32', 32'', 32''', for example, on a route length ("488 km", "613 km", "591 km") and, for example, information on an arrival time ("15:13", "16:23", "16:37"). In addition, for each of the travel routes 32', 32'', 32''', information 38 on the thematic context, i.e. on the category of the travel route, can be displayed, so that, for example, the first travel route 32' can be a fast travel route, the second travel route 32'' a nice travel route, and the third travel route 32''' an efficient travel route.

[0048] The determination of the corresponding thematic context (S4) can be carried out, for example, by comparing coordinates of the corresponding travel route 32', 30'', 32''' with information stored, for example, in map data, wherein the property or thematic context of, for example, a corresponding landscape through which the corresponding travel route can pass can be stored.

[0049] The determination of a thematic context of the at least one advertising information file can be carried out, for example, by querying or reading the exemplary database, or, for example, by analyzing an ad content of the advertising information file using, for example, image analysis techniques (S5). A matching criterion can be stored in the evaluation and navigation device, which can, for example, specify a minimum degree of similarity between the thematic contexts of the advertising message and the travel route, or the evaluation and navigation device can, for example, read from a tabular assignment list which thematic context of an advertising information file satisfies the matching criterion with which thematic context of the travel route 32', 32'', 32'''. If the matching criterion is met, the corresponding advertising information file is assigned to the travel route 32', 32'', 32''' (S6).Alternatively, the assignment (S6) can be carried out based on a specification from the vehicle-external data server device 12.

[0050] In method step S7, the evaluation and navigation device generates an output signal that describes the corresponding travel route 32', 32'', 32''' and the output content of the corresponding associated at least one advertising information file. The output signal is transmitted to the output device 16 (S8) and output by the output device 16 (S9).

[0051] The Fig. 2 shows, by way of example, for each of the travel routes 32', 32'', 32''' an optional display field 40 which can, for example, describe a logo of the service provider or the manufacturer of a product or service or, for example, an advertising film.

[0052] The selection of possible advertising information files to be displayed can optionally be further restricted by the user specifying a radius around their current position, or around the current position of their motor vehicle 10, for example, using the operating device 26 (S10). Alternatively or additionally, the advertising information file can be further specified by evaluating and using the user's personal data with their consent, for example, the user's age, which can be stored, for example, in the evaluation and navigation device 18 or in a customer account. The optional customer account can be stored, for example, in the data memory 28 of the vehicle-external data server device 12 of the motor vehicle manufacturer.

[0053] Preferably, each of the travel routes 32', 32'', 32''' can be assigned a monetary value (S11), wherein the monetary value can, for example, be a number of points in a points collection system. The amount of the monetary value can, for example, be specified by the service provider or manufacturer, or can be dependent on a traffic load on the travel routes 32', 32'', 32'''. For example, the traffic load on the different travel routes 32', 32'', 32''' can be retrieved, for example, from the vehicle-external data server device 12, 14. The respective monetary value ("+ 200", "+ 400", "+ 600") can, for example, also be output by the output device 16 (S9). In the Fig. 2, a corresponding display field is marked with the reference number 42.

[0054] The determination of the corresponding predetermined monetary value (S12) can also be carried out, for example, by querying the corresponding information from the vehicle-external data server 14.

[0055] In method step S13, the evaluation and navigation device receives an operating signal from the operating device 26, which describes one of the travel routes 32', 32'', 32''' that the user has selected as a navigation request. In the example of the Fig.1, for example, he may have selected the fastest route of 488 km. The evaluation and navigation device 18 may, for example, at the start of navigation, credit the user with the corresponding assigned monetary value, for example, 200 points, via the monetization device 30, which may be connected to the communication device 24, to their customer account (S14). If the selected route 32' leads, for example, via a toll road, the monetization device 30 and / or the evaluation and navigation device 18 may receive a payment signal from the vehicle-external data server 14. In this case, a vehicle-external data server may be that of a toll road toll station, and this payment signal may, for example, describe costs amounting to 150 points.Upon receipt of the payment signal (S15), the corresponding amount for paying the toll can then be transmitted, for example, by means of the monetization device 30 (S16).

[0056] Overall, the embodiments describe how the method and devices according to the invention enable a sponsored route recommendation.

[0057] According to a further embodiment, for example, each of the travel routes 32', 32'', 32''' can be actively linked to suitable advertising, i.e., to a suitable advertising information file. For example, the "shortest route" can be presented by a company in the field of sustainability. The fastest route can perhaps be presented by a company that focuses on high performance. If the user selects one of the travel routes 32', 32'', 32''', a certain number of credits, for example, can be credited to a virtual account as a monetary value (S14).

[0058] Advantageously, for example, a driver as a user does not incur any additional costs for tolls and fast lanes, and advertising can be personalized to the user. At the same time, active traffic control can be achieved through different monetary values, such as credits, where, for example, more credits can be awarded for the most efficient route than for the fastest route.

[0059] According to a further exemplary embodiment of the method according to the invention, a navigation system as an evaluation and navigation device 18 in the motor vehicle 10 can be networked, for example, via a mobile data network with a central server as a data server device 12 external to the motor vehicle. After the user, for example a driver, has specified a destination in the exemplary navigation system, the exemplary navigation system can determine (S3), for example calculate, different travel routes 32', 32'', 32'''. For example, a query can be sent to the central server simultaneously via the exemplary mobile data network. Here, it is possible to query which sponsors and which monetary values, i.e. which credits, are currently available for the respective travel routes 32', 32'', 32''', and thus to determine the predetermined monetary value (S12).This can optionally be independent of the location or destination of the motor vehicle 10, but can alternatively also be location-dependent. The user can then, for example, also see the sponsor and the monetary value for the respective travel route 32', 32'', 32''' in their motor vehicle 10. If the user selects one of the travel routes 32', 32'', 32''', this can also be transmitted to the central server, and the credits can be credited to the user's customer account (S14). These can later be redeemed for other services or purchases.

Claims

[1] Method for operating an output device (16) of a motor vehicle (10), comprising the steps carried out by the evaluation and navigation device (18): - Providing at least one advertising information file from a service provider or manufacturer, which describes an output content relating to a commercial product with a given thematic context (S1), - receiving from an operating device (26) a travel specification signal (S2) which describes a starting point and a destination of a journey, and - Determining a travel route based on the travel specification signal (32', 32'', 32''', S3), - determining a thematic context of the travel route (32', 32'', 32''', S4) by which a course of the determined travel route (32', 32'', 32''') is characterized, - determining the thematic context of the at least one advertising information file (S5) by querying or reading a database, or by analyzing an output content of the advertising information file, - depending on the determined thematic context of the travel route (32', 32'', 32'''), assigning the at least one provided advertising information file to the travel route (32', 32'', 32''', S6) if the determined thematic context of the at least one advertising information file and the determined thematic context of the travel route (32', 32'', 32''') satisfy a matching criterion, - generating an output signal (S7) describing the determined travel route and the output content of the associated at least one advertising information file, and - transmitting the output signal to the output device (16, S8), - depending on the associated advertising information file, determining a monetary value specified by the service provider or manufacturer (S12), and - Assigning the respective monetary value to the at least one travel route (32', 32'', 32''', S11), and - receiving an operating signal from the operating device (26), wherein the operating signal describes a navigation request of a user along the travel route (32', 32'', 32''') (S13); and - by a monetization device (30): depending on the received operating signal, crediting the assigned monetary value to a customer account of a user of the motor vehicle (10, S14) stored in a data server device (12, 14) external to the motor vehicle. [2] Method according to claim 1, characterized bythat the thematic context of the travel route (32', 32'', 32''') characterizes a distance of the travel route (32', 32'', 32''') and / or a travel time for traveling the travel route (32', 32'', 32''') and / or an efficiency of the travel route (32', 32'', 32''') and / or a landscape type of a region through which the travel route (32', 32'', 32''') leads, and / or an evaluation of the region. [3] Method according to one of the preceding claims, wherein the output signal additionally describes the associated monetary value. [4] Method according to one of the preceding claims, characterized by the following steps carried out by the evaluation and navigation device (18): - Receiving a payment signal (S15), and - depending on the received payment signal, transmission of the monetary value to be paid by the monetization device (30). [5] Method according to one of the preceding claims, characterized bythe following steps carried out by the evaluation and navigation device (18): - receiving a position signal describing a current position of the motor vehicle (10) from a navigation device, and - depending on the received position signal, defining a radius around the current position, wherein the provision of the at least one advertising information file (S1) takes place depending on the defined radius. [6] Method according to one of the preceding claims, characterized by the following step carried out by the evaluation and navigation device (18): - Providing a plurality of advertising information files (S1) and determining a plurality of travel routes (32', 32'', 32''', S3), wherein a thematic context is determined for each of the travel routes (32', 32'', 32''') (S4), and wherein at least one of the advertising information files is assigned to each of the travel routes (32', 32'', 32''') and depending on the respective thematic context determined (S6), if the thematic context of the at least one advertising information file and the thematic context of the respective travel route (32', 32'', 32''') each satisfy the matching criterion, and wherein an output signal is generated for each of the travel routes (32', 32'', 32''') and transmitted to the output device (16) (S9), and wherein the respective output signal contains the respective travel route (32', 32'', 32''') and the describes at least one advertising information file assigned to each. [7] Evaluation and navigation device (18) which is designed to carry out the method steps of a method according to one of claims 1 to 6 relating to an evaluation and navigation device (18). [8] Motor vehicle (10) comprising an output device (16), the motor vehicle (10) characterized by an evaluation and navigation device (18) according to claim 7.

Images