Specialized field database for optimizing field advertising and logo cultivation

Abstract

Digital field database for the management of agricultural land for use in field advertising and logo cultivation, characterized in that it comprises a frontend for field owners and a backend for advertisers, whereby agricultural land can be digitally recorded with GEO coordinates and field advertising-relevant parameters and can be specifically selected and booked for advertising purposes.

Description

[0001] Technical field: The invention relates to a specialized database for agricultural and commercial use in the area of ​​field advertising and logo cultivation. It enables farmers, field owners, and field tenants to record and manage their agricultural land in a structured and optimized way for advertising purposes. At the same time, it offers advertisers a targeted selection of suitable areas for large-scale advertising messages or geoglyphs.

[0002] State of the art: Currently, no specialized platforms or databases exist that have been specifically developed for field advertising. Farmers and advertisers are dependent on individual agreements or generic GIS databases that are not specifically tailored to the needs of agricultural advertising. Furthermore, standardized interfaces for integrating agricultural planning tools into field advertising are lacking.

[0003] Objective of the invention: The object of this invention is to provide a specialized database that digitizes agricultural areas with relevant parameters for field advertising and enables advertisers to make targeted selections. In addition to recording geodata, the database also allows for the integration of agricultural parameters, economic aspects, and ecological preferences.

[0004] Solution to the problem: The field database according to the invention is a digital platform that can be used via the internet, mobile apps or agricultural interfaces. It consists of two main modules: 1. Frontend for farmers, field owners and tenants: • Easy data entry via standardized agricultural interfaces (e.g. ISOBUS, agricultural management software, shape formats). • Recording of GEO coordinates for the precise localization of the areas. • Specific parameters for field advertising: • Planned crop rotation. • Possible seed varieties and species to be excluded. • Location assessment regarding visibility and advertising effectiveness. • Possible ratio of conventional cultivation to flowering islands. • Price expectations and desired surcharges for sustainable measures (no use of pesticides, no fertilization, etc.). • Time availability for advertising seed and duration of field advertising. • Specifications for multilayer seeding and soil conditions. • Possibility of university collaboration • Integration into existing agricultural systems for automated maintenance and updating of field information, e.g., pre-collected data from multiple fields using standardized official reporting files. 2. Backend for advertisers: • Graphical map and satellite representation for the visual selection of suitable advertising spaces. • Filter and search functions for individual adaptation to advertising strategies. • Simulation and illustration of advertising messages on the fields in the form of geoglyphs, logos or flowering areas. • Booking system with price suggestions based on area characteristics and availability. • Automatic coordination with farmers to align advertising space maintenance and seed mixtures. Advantages of the invention: • Efficient land marketing: Farmers can make their land available for advertising and generate additional income. • Targeted advertising planning: Advertisers receive an optimized selection of high-visibility advertising spaces. • Ecological incentives: Promoting sustainable farming practices through targeted incentives for flowering strips and pesticide-free areas. • Technological integration: Backward compatibility with common agricultural management systems and GIS technologies. • Automated advertising visualization: Targeted preliminary illustrations enable a realistic preview of the planned advertising measures. Alternative designs: • Extension for temporary events (e.g., festival or seasonal advertising). • Linking with drone footage for better visualization of area potential. • Additional monetization opportunities through combination with regenerative agricultural concepts.

[0005] The field database according to the invention represents a novel platform that enables the precise and efficient use of agricultural land for advertising purposes. The combination of agricultural technology, geodata, and advertising strategies creates a win-win situation for farmers and advertisers.

Claims

[1] Digital field database for managing agricultural land for use in field advertising and logo cultivation, characterized by , that it includes a frontend for field owners and a backend for advertisers, whereby agricultural areas with GEO coordinates and field advertising-relevant parameters can be digitally recorded and specifically selected and booked for advertising purposes. [2] Field database according to claim 1, characterized by , that the following parameters can be recorded in the frontend by field owners, farmers or tenants: - planned crop rotation, - possible seeding variants, - plant species to be excluded, - Visibility and location assessment (e.g. proximity to transport routes), - Ratio of flowering islands to conventional farming, - Advertising periods and flowering times, - Details regarding the desired pricing, in particular surcharges for foregoing fertilization or plant protection, - Soil conditions with regard to multilayer seeding. [3] Field database according to any one of the preceding claims, characterized by that data input is carried out via standardized agricultural interfaces, including ISOBUS, agricultural management systems or internet-based user interfaces and mobile apps. [4] Field database according to any of the preceding claims, characterized by , that the backend allows advertisers to graphically select available fields using map or satellite display, as well as allowing filtering by advertising goal, region, duration, visibility and other criteria. [5] Field database according to any one of the preceding claims, characterized by , that the backend offers the possibility to display visual simulations of planned flower logos, geoglyphs or advertising messages on selected fields. [6] Field database according to any of the preceding claims, characterized by , that an automated booking system is integrated, which generates price proposals based on the entered area properties and advertising time slots. and allows direct coordination with the landowners. [7] Field database according to any of the preceding claims, characterized by that it is linked to agricultural management systems and changes to field data can be automatically synchronized. [8] Field database according to any of the preceding claims, characterized by that additional modules are planned for special use cases, including event advertising, seasonal promotions or the integration of regenerative agriculture concepts.