Purchase support device, purchase support method, program, and recording medium

Abstract

To provide a purchase support device that can present optimal discount information to each customer.SOLUTION: A purchase support device 10A of the present invention includes an information acquisition unit 11, a purchaser identification unit 12, a discount information storage unit 13, a price information generation unit 14, and an information output unit 15. The information acquisition unit 11 acquires identification information and purchaser information of a purchaser, the purchaser information being information indicating a situation related to purchase of the purchaser. The purchaser identification unit 12 identifies, on the basis of the identification information, a discount purchaser who can use a discount on a purchase price. The discount information storage unit 13 stores discount information available to the discount purchaser. The price information generation unit 14 generates, on the basis of the discount information and the purchaser information, recommended purchase information. The information output unit 15 outputs the recommended purchase information.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a purchasing support device, a purchasing support method, a program, and a recording medium. [Background technology]

[0002] In order to increase the purchasing motivation of customers at stores, etc., various discounts are implemented, coupons are issued, etc. Furthermore, in order to improve the convenience of customers and encourage the purchase of products, etc., a system that provides coupon tickets on a website has been made public (Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent Publication No. 2021-149539 Summary of the Invention [Problem to be solved by the invention]

[0004] The system of Patent Document 1 aims to provide convenience to customers, such as by allowing them to obtain coupons from a website. However, there are various types of discount methods, and the same customer often has multiple discount information, and multiple types of discounts may be applied to the same product, etc. As a result, it can be difficult for customers to understand how to best use multiple pieces of discount information. Although the above-mentioned system takes into consideration customer convenience, etc., it does not present an optimal method of use, such as how to combine multiple pieces of discount information.

[0005] SUMMARY OF THE PRESENT DISCLOSURE An object of the present invention is to provide a purchasing support device that can present optimal discount information to each customer. [Means for solving the problem]

[0006] In order to achieve the above object, a purchasing support device of the present invention comprises: The system includes an information acquisition unit, a purchaser identification unit, a discount information storage unit, a price information generation unit, and an information output unit, The information acquisition unit acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification unit identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage unit stores discount information available to the discount purchaser, the price information generating unit generates recommended purchase information based on the discount information and the purchaser information; The information output unit outputs the recommended purchase information.

[0007] The purchasing support method of the present invention comprises the steps of: The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquiring step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage step stores discount information available to the discount purchaser, The price information generating step generates recommended purchase information based on the discount information and the purchaser information, The information output step outputs the recommended purchasing information, Each of the above steps is executed by a computer.

[0008] The program of the present invention comprises: The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step includes identifying a discount purchaser who can use a discount on a purchase price based on the identification information; The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchasing information, The program causes a computer to execute each of the above procedures.

[0009] The recording medium of the present invention comprises: The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step includes identifying a discount purchaser who can use a discount on a purchase price based on the identification information; The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchasing information, A computer-readable recording medium records a program for causing a computer to execute each of the above procedures. Effect of the Invention

[0010] The present invention allows customers to make optimal use of available discount information. [Brief description of the drawings]

[0011] [Figure 1] FIG. 1 is a block diagram illustrating an example of a configuration of a purchase support device according to the first embodiment. [Diagram 2] FIG. 2 is a block diagram illustrating an example of a hardware configuration of the purchase support device according to the first embodiment. [Diagram 3] FIG. 3 is a flowchart illustrating an example of a process in the purchase support device of the first embodiment. [Figure 4] FIG. 4 is a reference diagram for explaining an example of a procedure for generating recommended purchase information using the purchase support device of the first embodiment. [Diagram 5] FIG. 5 is a reference diagram for explaining another example of the procedure for generating recommended purchase information using the purchase support device of the first embodiment. [Figure 6] FIG. 6 is a block diagram illustrating an example of a configuration of a purchase support device according to the second embodiment. [Figure 7] FIG. 7 is a flowchart illustrating an example of processing in the purchasing device of the second embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] The embodiments of the present invention will be described with reference to the drawings. The present invention is not limited to the following embodiments. In each of the drawings, the same parts are given the same reference numerals. In addition, the explanations of each embodiment can be mutually incorporated unless otherwise specified, and the configurations of each embodiment can be combined unless otherwise specified.

[0013] [Embodiment 1] Fig. 1 is a block diagram showing an example of the configuration of a purchasing support device 10A (hereinafter also referred to as "the device 10A") according to this embodiment. As shown in Fig. 1, the device 10A includes an information acquisition unit 11, a purchaser identification unit 12, a discount information storage unit 13, a price information generation unit 14, and an information output unit 15. The device 10A may also include, for example, an input unit, an output unit, a display unit, and / or a storage unit, although these are not shown.

[0014] The device 10A may be, for example, a single device including each of the above-mentioned units, or a device to which each of the above-mentioned units can be connected via a communication line network. The device 10A may also be connected to an external device described later via the communication line network. The communication line network is not particularly limited, and a known network may be used, for example, wired or wireless. Examples of the communication line network include an Internet line, a World Wide Web (WWW), a telephone line, a Local Area Network (LAN), a Storage Area Network (SAN), a Delay Tolerant Networking (DTN), a Low Power Wide Area (LPWA), and a Local 5G (L5G). Examples of wireless communication include Wi-Fi (registered trademark), Bluetooth (registered trademark), a Local 5G, and a LPWA. Examples of the wireless communication may include a form in which each device directly communicates with each other (Ad Hoc communication), an infrastructure (infrastructure communication), and an indirect communication via an access point. The device 10A may be incorporated in a server of a system, for example. The device 10A may be, for example, a personal computer (PC, for example, desktop type or notebook type) in which the program of the present invention is installed, a smartphone, a tablet terminal, etc. Furthermore, the device 10A may be in the form of cloud computing or edge computing, for example, in which at least one of the units is on a server and the other units are on a terminal.

[0015] 2 shows a block diagram of the hardware configuration of the device 10A. The device 10A includes, for example, a central processing unit (CPU, GPU, etc.) 101, a memory 102, a bus 103, a storage device 104, an input device 105, an output device 106, a communication device 107, etc. Each part of the device 10A is connected to each other via the bus 103 by each interface (I / F).

[0016] The central processing unit 101 cooperates with other components through a controller (system controller, I / O controller, etc.) and controls the entire device 10A. In the device 10A, the central processing unit 101 executes, for example, the program of the present invention and other programs, and reads and writes various information. Specifically, for example, the central processing unit 101 functions as an information acquisition unit 11, a purchaser identification unit 12, a discount information storage unit 13, a price information generation unit 14, and an information output unit 15. In the case where the device 10A includes the output unit, the central processing unit 101 may function as the output unit. The device 10A may include, as a computing device, other computing devices such as a CPU, a GPU (Graphics Processing Unit), an APU (Accelerated Processing Unit), etc., or may include a combination of a CPU and these.

[0017] The bus 103 can also be connected to, for example, an external device. Examples of the external device include a user terminal, an external storage device (external database, etc.), a printer, an external input device, an external display device, an external imaging device, etc. The present device 10A can be connected to an external network (the above-mentioned communication line network) by, for example, a communication device 107 connected to the bus 103, and can also be connected to other devices via the external network.

[0018] An example of the memory 102 is a main memory (primary storage device). When the central processing unit 101 performs processing, the memory 102 reads various operation programs, such as the program of the present invention, stored in the storage device 104 described below, and the central processing unit 101 receives data from the memory 102 and executes the program. The main memory is, for example, a RAM (random access memory). The memory 102 may also be, for example, a ROM (read only memory).

[0019] The storage device 104 is also called an auxiliary storage device, for example, in contrast to the main memory (primary storage device). As described above, the storage device 104 stores an operation program including the program of the present invention. The storage device 104 may be, for example, a combination of a recording medium and a drive for reading and writing from and to the recording medium. The recording medium is not particularly limited, and may be, for example, an internal or external type, such as a HD (hard disk), a CD-ROM, a CD-R, a CD-RW, an MO, a DVD, a flash memory, or a memory card. The storage device 104 may be, for example, a hard disk drive (HDD) in which a recording medium and a drive are integrated, and a solid state drive (SSD). When the device 10A includes the storage unit, for example, the storage device 104 functions as the storage unit. The storage unit can store, for example, identification information of a purchaser, past purchase history information, discount information, and recommended purchase information, which will be described later. Specific product discount information, discounted product information, and discount rate ranking information can be stored.

[0020] In the present device 10A, the memory 102 and the storage device 104 can also store various information such as log information, information acquired from an external database (not shown) or an external device, information generated by the present device 10A, and information used when the present device 10A executes processing. In this case, the memory 102 and the storage device 104 may store, for example, the identification information of the purchaser. Note that at least a part of the information may be stored, for example, in an external server other than the memory 102 and the storage device 104, or may be stored in a distributed manner in multiple terminals using block chain technology or the like.

[0021] The device 10A further includes, for example, an input device 105 and an output device 106. The input device 105 may be, for example, a pointing device such as a touch panel, a track pad, or a mouse; a keyboard; an imaging means such as a camera or a scanner; a card reader such as an IC card reader or a magnetic card reader; or an audio input means such as a microphone. The output device 106 may be, for example, a display device such as an LED display or a liquid crystal display; an audio output device such as a speaker; a printer; or the like. In the first embodiment, the input device 105 and the output device 106 are configured separately, but the input device 105 and the output device 106 may be configured as an integrated device, such as a touch panel display.

[0022] Next, an example of the purchasing support method of this embodiment will be described with reference to the flowchart of Fig. 3. The purchasing support method of this embodiment is implemented as follows, for example, using the present device 10A of Fig. 1 or Fig. 2. Note that the purchasing support method of this embodiment is not limited to the use of the present device 10A of Fig. 1 or Fig. 2.

[0023] First, the information acquisition unit 11 acquires the identification information and purchaser information of the purchaser (S1, information acquisition step). The identification information is, for example, face authentication information, but is not limited thereto, and may be any information that can identify the purchaser, such as a name or a membership number. The identification information is acquired, for example, by face authentication using an image captured by a camera or the like. The identification information is not limited to face authentication, and may be acquired in any form as long as it can acquire information that identifies the purchaser, such as authentication using a QR code (registered trademark), acquisition of data registered in the purchaser's terminal, acquisition from a membership card, etc. The purchaser information is information that indicates the situation regarding the purchase of the purchaser. The purchaser information is not limited thereto, and may be information that indicates the situation of the purchaser's behavior, interests, preferences, concerns, etc. regarding purchase, such as a purchase history, the purchaser's gaze toward a product, and the action of picking up a product. Furthermore, the information acquisition unit 11 may acquire information on the behavior of the purchaser toward purchase from a camera or a sensor, such as gaze information for detecting that a specific product has been seen, display information on the product shelf for detecting that a specific product has been picked up, and information related to movement information by detecting the buyer's skeleton in front of the shelf. By acquiring these pieces of information, for example, it is possible to confirm the purchasing status of products, such as identifying the product that the purchaser is going to purchase. In addition, the information acquisition unit 11 may acquire, for example, purchase history information of the discount purchaser identified by the purchaser identification unit 12 described later from a dedicated database or the like. Note that the content and acquisition method of the purchaser information are not limited to the above examples. In addition, as described later, the price information generation unit 14 may generate recommended purchase information when the discount purchaser is in a sales area of ​​a discounted product, etc., and in order to confirm the location information of the discount purchaser in this case, the information acquisition unit 11 may acquire the location information of the discount purchaser. Note that the location information may include information that the discount purchaser has visited the store. In addition, the acquisition of the location information is, for example, by a method of detecting a signal from the purchaser's terminal or a method of face recognition of an image, but is not limited thereto. Furthermore, when acquiring the position information, the information acquiring unit 11 may also acquire the purchaser information such as the line of sight information and the action information.

[0024] Next, the purchaser identification unit 12 identifies discount purchasers who can use a discount on the purchase price based on the identification information (S2, purchaser identification process). The discount purchaser is identified, for example, by matching with a database in which member information is stored. Note that the identification is not limited to this, and may be based on a database in which purchase history information is stored, or may be in any form as long as it is a method that allows matching with past purchase history information and available discount information, as described below.

[0025] The purchaser identification unit 12 may also identify the discount purchaser grade of the discount purchaser based on the identification information. The discount purchaser grade is a rating of the discount purchaser based on a predetermined criterion. The criterion may be, for example, based on the registration of a face recognition member, the number of past uses, the amount of past use, etc., but is not limited thereto, and may be arbitrarily determined according to the actual situation, for example, preferential treatment in the case of the first use. The discount purchaser grade may be a plurality of grades, and may be arbitrarily determined, for example, in three stages, with grade A being an additional 3% discount on the discounted total purchase price, grade B being an additional 2% discount on the discounted total purchase price, and grade C being an additional 1% discount on the discounted total purchase price. This grading allows the recommended purchase information described later to give the impression of being more personalized discount information.

[0026] Next, the discount information storage unit 13 stores discount information that can be used by the discount purchaser (S3, discount information storage step). Note that there may be multiple pieces of discount information for the discount purchaser, such as limited-time discounts, time sales, and store visit points. The discount information may also be limited to products that are eligible for discounts, or may not be used in combination. Thus, the discount information is information that includes the content of the discount, the target of the discount, the discount conditions, and the like. Note that the method of storing the discount information may, for example, be to extract and store discount information related to the specified discount purchaser from a database that manages discount information, but is not limited to this, and any method may be used as long as it can obtain information that allows understanding of the content of the discount, the target of the discount, the discount conditions, and the like.

[0027] The discount information storage unit 13 may also store specific product discount information in which the discount information and sales area information of the product are linked to the discounted product. For example, a discount may be set for each product, such as a special sale product or a daily special price. Therefore, the specific product discount information related to the discounted product may be linked to the sales area and managed, and when the discount purchaser is in the sales area, the device 10A may present the specific product discount information. This makes it possible to impress the discount purchaser with the information related to the special sale product. The discount related to the discount information is as described above, but is not limited to the discount previously given to the discount purchaser. As a form of discount, a certain discount may be given when a predetermined number of the discount purchasers gather in a specific sales area. The predetermined number may be a number of people, for example, two or three people. In other words, when a certain number of people gather in a specific sales area, a discount is given to the specific product in the sales area. The discount on the specific product is not limited to when a certain number of people gather at the same time, and may be applied when, for example, a certain number of people stay in a specific sales area cumulatively within a certain time. In this case, as in the case of a discount on a specific product with no limit on the number of people, the discount information storage unit 14 stores the specific product discount information in which the discount information and the sales area information of the product are linked to the discounted product. The predetermined number may be specified in multiple places. For example, the discount may be specified in stages when a certain number of people gather, such as a 3% discount if three people gather, a 6% discount if six people gather, and a 10% discount if ten or more people gather. In this case, for example, a gradual discount is set within a certain time, and if the discount purchaser purchases the specific product during the set time, a predetermined discount is applied at the time of purchase. The discount may also be started when a certain number of people gather in a specific sales area, or may be started according to the actual number of purchases or the number of purchases. In that case, the discount amount according to the number of purchases or the number of purchases during the set time may be returned to the discount purchaser as points at a later date.Furthermore, as described above, the product that the discount purchaser is considering purchasing can be identified not only from the position information of the discount purchaser but also from the line of sight and movement of the discount purchaser in front of the shelf. Therefore, when a certain number of people are considering a specific product, a discount may be given to the specific product. In this way, the discount related to the discount information can be set arbitrarily, and may be given when, for example, certain conditions are met during shopping or after purchase.

[0028] Next, the price information generating unit 14 generates recommended purchase information based on the discount information and the purchaser information (S4, price information generating step). As described above, there may be multiple discount information for the same product, and the conditions of use, such as whether or not it can be used in combination, may be limited. Therefore, the recommended purchase information may present, for example, the discount amount when all discount information available for each product is used, but is not limited to this, and may also present information that provides reference information for the discount amount, such as notes on discount information with conditions for use, discount amounts excluding discounts with conditions, etc. Also, the recommended purchase information may be information that extracts recommended products, etc. for the discount purchaser according to the purchaser information. The recommended products, etc. to be extracted are, for example, products that are analyzed for the tendency of purchasing products, etc. from the purchase history of the discount purchaser. The criterion for the extraction is, for example, products that are purchased frequently, but is not limited to this, and may be the purchase amount. Furthermore, the extracted products are not limited to those based on the purchase history, and may be set arbitrarily according to the actual situation, such as products that the discounted purchaser looked at, products that the discounted purchaser picked up, products in a sales area where purchasers are concentrated, products recommended by the store, etc. The display method of the recommended purchase information may be set arbitrarily, such as displaying products in order of the number of purchases by the discounted purchaser, or displaying products in order of store recommendations, for example. Therefore, the price information generating unit 14 extracts products that are the subject of the recommended purchase information, considers discount combinations and conditions that the discounted purchaser can use, and generates the recommended purchase information.

[0029] Moreover, when the location information is within the sales area of ​​the product, the price information generating unit 14 may generate the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product. For example, when there is a special sale item within a specific sales area, the discount information storage unit 13 stores the specific product discount information that is the discount information for the special sale item, as described above. In this case, the recommended purchase information generated by the price information generating unit 14 includes the specific product discount information related to the special sale item. Furthermore, when a predetermined number of the location information is within the sales area of ​​the product, the price information generating unit 14 may generate the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product, as described above. It is also possible to provide a discount when a plurality of the discount purchasers gather in a specific sales area. It is also possible to provide a discount in a stepwise manner according to the number of people in a sales area, for example, by defining the specific product discount information for each of the plurality of predetermined numbers, as described above. Furthermore, when the purchaser identification unit 12 identifies the discount purchaser grade of the discount purchaser, the price information generation unit 14 may generate the recommended purchase information for each discount purchaser grade based on the purchase history information and the discount information. The presentation of the specific product discount information is performed, for example, when the location information of the discount purchaser is in the sales area related to the discounted product, but the timing of the presentation is not limited to this, and may be set arbitrarily, for example, when the discount purchaser moves his / her gaze to the discounted product, when the discount purchaser picks up the discounted product, etc. The timing of the presentation is not limited to the above example, and may be set under other conditions, such as when the discount purchaser stops in front of the discounted product, or may be set when the discount purchaser is in the sales area without any particular limitation.In addition, when the specified number of location information is within the sales area, the timing of presenting the specific product discount information may be based on the number of location information within the sales area without any particular limitation, or may be based on the number of products picked up by the discount purchaser, or may be based on when the same behavior, etc., reaches a certain number, or may be based on when the total number of behaviors, etc. reaches a certain number regardless of the type of behavior, and may be set arbitrarily, just as in the case where the number is not used as the basis.

[0030] Next, the information output unit 15 outputs the recommended purchase information (S5, information output step). The recommended purchase information is output to, for example, a mobile terminal of the discount purchaser and displayed. The output method is not limited to output to the mobile terminal of the discount purchaser, and may be output to a display in the store, or the specific product discount information may be output to a display in the sales area to be displayed prominently, and any setting may be made according to the actual situation.

[0031] An example of a specific process of the purchasing support method using the device 10A will be described below. Note that the following explanation is an example of a specific flow, and as described above, the device 10A and the purchasing support method of the present embodiment are not limited to the following explanation, and the purchasing support method of the present embodiment is not limited to the use of the device 10A.

[0032] First, the processing of the present invention will be described based on the following example. The purchase history information and discount information of discount purchaser X are recorded in dedicated databases. Discount purchaser X has a history of purchasing products A, B, and C. Discount purchaser X also has electronic coupons for a 5% discount coupon for product A and a 10% discount coupon for product B, and can receive a 2% discount as store visit points, which can be used in combination with other discounts including coupons. Products B and C are offered at a 20% discount as a time sale, but this discount cannot be used in combination with coupons. Also, product D is offered at a special discount of 30%.

[0033] First, when discount purchaser X visits the store, the information acquisition unit 11 acquires information by face authentication from an image of a camera for face authentication. The purchaser identification unit 12 identifies X based on the information. The information acquisition unit 11 acquires purchase history information for X identified by the purchaser identification unit 12, which indicates that X purchases products A, B, and C frequently as purchaser information. The discount information storage unit 13 extracts and stores each of the above-mentioned discount information. The price information generation unit 14 generates recommended purchase information based on the discount information and the history information acquired as the purchaser information, as shown in FIG. 4. First, the price information generation unit 14 extracts products A, B, and C as recommended products from the purchase history information. In addition, product D, which is discounted at a special price, is added to the recommended products. Since there are various types of discount information, as shown in FIG. 4, conditions are analyzed to select the most suitable use, and the available discount information is organized. The discounts overlap in the relationship between store visit points and time sales and other discounts. Store visit points can be used in combination with other discounts, so they are used in combination with other discounts. Since limited-time sales cannot be used in conjunction with discount coupons, they are compared with the overlapping discount coupon for product B. As a result, the discount coupon for product B is not used, and only the limited-time sale is used for product B. As a result, the recommended discount information is the discount coupon for product A, the limited-time sale for products B and C, the special discount and store visit points for product D, and the discount rates are 7 percent for product A, 22 percent for product B, 22 percent for product C, and 32 percent for product D. The display of each product, the content of each discount information, and each discount rate become the content of the recommended purchasing information. Then, information output unit 15 outputs the recommended purchasing information to discount purchaser X's mobile terminal.

[0034] Next, the specific product discount information in the sales area will be explained with reference to FIG. 5. As shown in FIG. 5, there are three sales areas, A, B, and C, and each sales area has three products on sale. The discount information storage unit 13 stores the specific product discount information by linking each product and its discount information with the sales area information. When discount purchaser X is in sales area B, the information acquisition unit 11 receives information that detects a signal from X's mobile terminal and acquires X's location information. Next, the price information generation unit 14 generates recommended purchase information including the specific product discount information of products B1, B2, and B3 based on the fact that X's location information is sales area B. The information output unit 15 outputs the recommended purchase information to the mobile terminal of discount purchaser X, and outputs the specific product discount information of products B1, B2, and B3 included in the recommended purchase information to a monitor installed in sales area B, and the monitor installed in sales area B displays the specific product discount information in a large size.

[0035] The purchasing support method of this embodiment is not limited to the above description, and may include, for example, discounts based on customer grade, discounts when there are multiple location information in a sales area, etc., as described in the purchasing support method above.

[0036] As described above, the purchase support device of this embodiment can present the discount purchaser with the optimal way to use the discount information. It can also present useful discount information that the discount purchaser did not know about. This can increase the discount purchaser's purchasing motivation, leading to sales promotion.

[0037] [Embodiment 2] The second embodiment is another example of the purchase support device of the present invention.

[0038] A purchasing support device 10B of this embodiment (hereinafter also referred to as "this device 10B") will be described with reference to FIG. 6. FIG. 6 is a block diagram showing an example of the configuration of this device 10B. As shown in FIG. 6, this device 10B of this embodiment includes, in addition to the configuration of this device 10A of embodiment 1 (information acquisition unit 11, purchaser identification unit 12, discount information storage unit 13, price information generation unit 14, and information output unit 15), for example, a sales promotion unit 16. In this device 10B, the configuration other than including the sales promotion unit 16, for example, is similar to that of this device 10A of embodiment 1, including the hardware configuration, and the description thereof can be used.

[0039] Next, an example of the purchasing support method of this embodiment will be described with reference to the flowchart of Fig. 7. The purchasing support method of this embodiment is implemented as follows, for example, using the present device 10B shown in Fig. 6. Note that the purchasing support method of this embodiment is not limited to the use of the present device 10B of Fig. 6.

[0040] Each step in the present device 10B of this embodiment from obtaining the purchaser identification information and purchaser information (S1) to outputting the recommended purchase information (S5) is similar to that in the present device 10A of embodiment 1, so the explanations therefor can be used.

[0041] Then, the sales promotion unit 16 generates discounted product information (S6, sales promotion step). The discounted product information is information for encouraging the purchaser to purchase a product. The content of the discounted product information corresponds to recommended purchase information based on purchase history information and discount information. Furthermore, the sales promotion unit 16 may generate discount rate ranking information for each discounted purchaser. The discount rate ranking information is, for example, information in the form of an anonymous ranking of discount rates of other purchasers in the most recent month. Note that the method of ranking format is not limited to this, and for example, the period may be one week, ranking by the highest discount rate per day, or ranking by the average discount rate for one month, and the criteria may be set arbitrarily. Furthermore, the sales promotion unit 16 may generate, in addition to the discount rate ranking information, reference information such as, for example, a ranking of discount amounts, an average discount amount, etc. By transmitting the discount rate ranking information to customers, it is possible to encourage purchasers to visit the store, increase their willingness to purchase, and lead to sales promotion.

[0042] Next, the information output unit 15 outputs the discounted product information (S7, information output step). The discounted product information is output, for example, by sending an email to the purchaser's terminal, or by displaying the information as notification information on a dedicated website. The information output unit 15 may also output the discount rate ranking information. The discount rate ranking information is output, for example, by displaying the information on a member's website, or by distributing the information to the terminal of a purchaser visiting the store.

[0043] The purchase support device of this embodiment can further encourage purchasers to visit a store and increase their willingness to purchase.

[0044] [Embodiment 3] The program of this embodiment is a program for causing a computer to execute each step of the above-mentioned purchasing support method. Specifically, the program of this embodiment is a program for causing a computer to execute, for example, an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step.

[0045] The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step includes identifying a discount purchaser who can use a discount on a purchase price based on the identification information; The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchasing information.

[0046] The program of the present embodiment can also be said to be a program that causes a computer to function as, for example, an information acquisition procedure, a purchaser identification procedure, a discount information storage procedure, a price information generation procedure, and an information output procedure.

[0047] The program of this embodiment can be implemented by using the description of the purchasing support device and the purchasing support method of the present invention. In each of the steps, for example, "step" can be replaced with "processing". In addition, the program of this embodiment may be recorded in a computer-readable recording medium. The recording medium is, for example, a non-transitory computer-readable storage medium. The recording medium is not particularly limited, and examples thereof include random access memory (RAM), read only memory (ROM), hard disk (HD), flash memory (for example, SSD (Solid State Drive), USB flash memory, SD / SDHC card, etc.), optical disk (for example, CD-R / CD-RW, DVD-R / DVD-RW, BD-R / BD-RE, etc.), magneto-optical disk (MO), floppy (registered trademark) disk (FD), etc. In addition, the program of this embodiment (for example, also referred to as a programming product or program product) may be in a form distributed from an external computer, for example. The "distribution" may be, for example, distribution via a communication network or distribution via a device connected by a wire. The program of the present embodiment may be installed and executed in the device to which it is distributed, or may be executed without being installed.

[0048] Although the present invention has been described above with reference to the embodiment, the present invention is not limited to the above embodiment. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention.

[0049] <Additional Notes> A part or all of the above-described embodiments can be described as follows, but is not limited to the following. (Appendix 1) The system includes an information acquisition unit, a purchaser identification unit, a discount information storage unit, a price information generation unit, and an information output unit, The information acquisition unit acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification unit identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage unit stores discount information available to the discount purchaser, the price information generating unit generates recommended purchase information based on the discount information and the purchaser information; The information output unit outputs the recommended purchase information. Purchasing support device. (Appendix 2) The information acquisition unit acquires location information of the discount purchaser, the discount information storage unit stores specific product discount information in which the discount information and sales area information of the product are linked to a discounted product; the price information generating unit generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when the location information is within the sales area of ​​the product; 2. A purchasing assistance device as described in appendix 1. (Appendix 3) the price information generating unit generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when a predetermined number of the location information is within the sales area of ​​the product; 3. A purchasing assistance device as described in appendix 2. (Appendix 4) In the price information generating unit, the predetermined number is a plurality of the predetermined numbers, and the specific product discount information is defined for each of the plurality of predetermined numbers. 4. A purchasing assistance device as described in appendix 3. (Appendix 5) In addition, the sales promotion department is included. The sales promotion department generates discounted product information; The information output unit outputs the discounted product information. A purchasing support device according to any one of appendix 1 to 4. (Appendix 6) The sales promotion department generates discount rate ranking information for each of the discount purchasers, The information output unit outputs the discount rate ranking information. 6. A purchasing assistance device as described in appended claim 5. (Appendix 7) The purchaser identification unit identifies a discount purchaser grade of the discount purchaser based on the identification information, The discount purchaser grade is a rating of the discount purchaser based on a predefined criterion; the price information generating unit generates the recommended purchase information for each discount purchaser grade based on the discount information and the purchaser information; A purchasing support device according to any one of appendix 1 to 6. (Appendix 8) The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquiring step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage step stores discount information available to the discount purchaser, The price information generating step generates recommended purchase information based on the discount information and the purchaser information, The information output step outputs the recommended purchasing information, Each of the steps is executed by a computer. Purchasing support method. (Appendix 9) The information acquiring step acquires location information of the discount purchaser, The discount information storage step stores specific product discount information in which the discount information and sales area information of the product are linked to a discounted product, The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when the location information is within the sales area of ​​the product, Each of the steps is executed by a computer. Purchasing support method described in Appendix 8. (Appendix 10) The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when a predetermined number of the location information is within the sales area of ​​the product, Each of the steps is executed by a computer. Purchasing support method described in Appendix 9. (Appendix 11) In the price information generating step, the predetermined number is a plurality of the predetermined numbers, and the specific product discount information is defined for each of the plurality of predetermined numbers, Each of the steps is executed by a computer. Purchasing support method as described in Appendix 10. (Appendix 12) Further, a sales promotion process is included. The sales promotion step includes generating discounted product information; The information output step outputs the discounted product information, Each of the steps is executed by a computer. A purchasing support method according to any one of appendix 8 to 11. (Appendix 13) The sales promotion step generates discount rate ranking information for each of the discount purchasers, The information output step outputs the discount rate ranking information, Each of the steps is executed by a computer. Purchasing support method as described in Appendix 12. (Appendix 14) The purchaser identification step includes identifying a discount purchaser grade of the discount purchaser based on the identification information, The discount purchaser grade is a rating of the discount purchaser based on a predefined criterion; The price information generating step generates the recommended purchase information for each discount purchaser grade based on the discount information and the purchaser information, Each of the steps is executed by a computer. A purchasing support method according to any one of appendix 8 to 13. (Appendix 15) The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step includes identifying a discount purchaser who can use a discount on a purchase price based on the identification information; The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchasing information, A program for causing a computer to execute each of the above procedures. (Appendix 16) The information acquisition step acquires location information of the discount purchaser, The discount information storage step includes storing specific product discount information in which the discount information and sales area information of the product are linked to a discounted product; The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when the location information is within the sales area of ​​the product; 16. The program according to claim 15, for causing a computer to execute each of the steps. (Appendix 17) The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when a predetermined number of the location information is within the sales area of ​​the product; 17. The program according to claim 16, for causing a computer to execute each of the steps. (Appendix 18) In the price information generating step, the predetermined number is a plurality of the predetermined numbers, and the specific product discount information is defined for each of the plurality of predetermined numbers, 18. The program according to claim 17, for causing a computer to execute each of the steps. (Appendix 19) In addition, it includes sales promotion procedures, The sales promotion procedure includes generating discounted product information; The information output step includes outputting the discounted product information, 19. The program according to any one of appendices 15 to 18, for causing a computer to execute each of the steps. (Appendix 20) The sales promotion procedure generates discount rate ranking information for each discount purchaser, The information output step includes outputting the discount rate ranking information, 20. The program according to claim 19, for causing a computer to execute each of the steps. (Appendix 21) The purchaser identification step includes identifying a discount purchaser grade of the discount purchaser based on the identification information, The discount purchaser grade is a rating of the discount purchaser based on a predefined criterion; the price information generating step generates the recommended purchase information for each discount purchaser grade based on the discount information and the purchaser information; 21. The program according to any one of appendices 15 to 20, for causing a computer to execute each of the steps. (Appendix 22) The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step. The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a situation regarding a purchase by the purchaser, The purchaser identification step includes identifying a discount purchaser who can use a discount on a purchase price based on the identification information; The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchasing information, A computer-readable recording medium having recorded thereon a program for causing a computer to execute each of the above procedures. (Appendix 23) The information acquisition step acquires location information of the discount purchaser, The discount information storage step includes storing specific product discount information in which the discount information and sales area information of the product are linked to a discounted product; The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when the location information is within the sales area of ​​the product; 23. A computer-readable recording medium according to claim 22, having a program recorded thereon for causing a computer to execute each of the procedures described above. (Appendix 24) The price information generating step generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when a predetermined number of the location information is within the sales area of ​​the product; 24. A computer-readable recording medium according to claim 23, having a program recorded thereon for causing a computer to execute each of the procedures. (Appendix 25) In the price information generating step, the predetermined number is a plurality of the predetermined numbers, and the specific product discount information is defined for each of the plurality of predetermined numbers, A computer-readable recording medium according to appendix 24, having a program recorded thereon for causing a computer to execute each of the procedures described above. (Appendix 26) In addition, it includes sales promotion procedures, The sales promotion procedure includes generating discounted product information; The information output step includes outputting the discounted product information, A computer-readable recording medium according to any one of appendices 22 to 25, having a program recorded thereon for causing a computer to execute each of the procedures. (Appendix 27) The sales promotion procedure generates discount rate ranking information for each discount purchaser, The information output step includes outputting the discount rate ranking information, 27. A computer-readable recording medium according to claim 26, having a program recorded thereon for causing a computer to execute each of the procedures described above. (Appendix 28) The purchaser identification step includes identifying a discount purchaser grade of the discount purchaser based on the identification information, The discount purchaser grade is a rating of the discount purchaser based on a predefined criterion; the price information generating step generates the recommended purchase information for each discount purchaser grade based on the discount information and the purchaser information; A computer-readable recording medium according to any one of appendices 22 to 27, having a program recorded thereon for causing a computer to execute each of the procedures. [Industrial Applicability]

[0050] According to the present invention, customers can use various discount information available in an optimal state. By visualizing and presenting the optimal discount information, customers' purchasing motivation can be increased. Therefore, the use of the present invention is useful for promoting sales in stores, etc. [Explanation of symbols]

[0051] 10A, 10B Purchasing support device 11 Information acquisition department 12 Purchaser Identification Department 13 Discount information storage unit 14 Price information generation unit 15 Information output section 16 Sales Promotion Department 101 Central Processing Unit 102 Memory 103 Bus 104 Storage device 105 Input Device 106 Output Device 107 Communication Devices

Claims

1. The system includes an information acquisition unit, a purchaser identification unit, a discount information storage unit, a price information generation unit, and an information output unit, The information acquisition unit acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a purchase situation of the purchaser, The purchaser identification unit identifies a discount purchaser who can use a discount on the purchase price based on the identification information, the discount information storage unit stores discount information available to the discount purchaser; the price information generating unit generates recommended purchase information based on the discount information and the purchaser information; The information output unit outputs the recommended purchase information. Purchasing support device.

2. The information acquisition unit acquires location information of the discount purchaser, the discount information storage unit stores specific product discount information in which the discount information and sales area information of the product are linked to a discounted product; When the location information is within the sales area of ​​the product, the price information generation unit generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product. The purchasing support device according to claim 1.

3. the price information generating unit generates the recommended purchase information including the specific product discount information for the discount purchaser whose location information is within the sales area of ​​the product when a predetermined number of the location information is within the sales area of ​​the product; The purchasing support device according to claim 2.

4. In the price information generating unit, the predetermined number is a plurality of the predetermined numbers, and the specific product discount information is defined for each of the plurality of predetermined numbers. The purchasing support device according to claim 3.

5. Furthermore, it includes the sales promotion department, The sales promotion department generates discounted product information, the information output unit outputs the discounted product information. The purchasing support device according to any one of claims 1 to 4.

6. The sales promotion department generates discount rate ranking information for each discount purchaser, the information output unit outputs the discount rate ranking information.

6. The purchasing support device according to claim 5.

7. The purchaser identification unit identifies a discount purchaser grade of the discount purchaser based on the identification information, The discount purchaser grade is a rating of the discount purchaser based on a predetermined standard; the price information generating unit generates the recommended purchase information for each discount purchaser grade based on the discount information and the purchaser information; The purchasing support device according to any one of claims 1 to 4.

8. The method includes an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step, The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a purchase situation of the purchaser, The purchaser identification step identifies a discount purchaser who can use a discount on the purchase price based on the identification information, The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; The information output step outputs the recommended purchase information, Each of the steps is executed by a computer. Purchasing support method.

9. A method comprising: an information acquisition step, a purchaser identification step, a discount information storage step, a price information generation step, and an information output step; The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a purchase situation of the purchaser, The purchaser identification step identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; the information output step outputs the recommended purchasing information; A program for causing a computer to execute each of the above procedures.

10. A method of processing a purchase order, comprising: an information acquisition step; a purchaser identification step; a discount information storage step; a price information generation step; and an information output step; The information acquisition step acquires identification information and purchaser information of a purchaser, The purchaser information is information indicating a purchase situation of the purchaser, The purchaser identification step identifies a discount purchaser who can use a discount on a purchase price based on the identification information, The discount information storage step stores discount information available to the discount purchaser, the price information generating step generates recommended purchase information based on the discount information and the purchaser information; the information output step outputs the recommended purchasing information; A computer-readable recording medium that records a program for causing a computer to execute each of the above procedures.

Images