Information processing device, information processing method, and information processing program

Abstract

To provide an information processing device, an information processing method, and an information processing program capable of distributing an advertisement for attracting interest of users.SOLUTION: An information processing device according to the present disclosure includes: a distribution unit which distributes a front page of a content to a user terminal; an acquisition unit which acquires operation information indicating information regarding an operation of a user to the content; and a display control unit which, when the operation information indicates a scroll operation to the content, scrolls the front page of the content displayed on the user terminal and allows a next part of the content to be displayed in continuation to the front page.SELECTED DRAWING: Figure 8

Description

[Technical field]

[0001] The present disclosure relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] With the spread of the Internet, the electronic advertising market, which delivers advertisements to users via the Internet, is expanding rapidly. For example, advertisements called banner ads are distributed, which are displayed within a designated frame on a portal site.

[0003] For example, Patent Document 1 listed below discloses an electronic advertising display system which has a configuration in which, when an advertising data file which has been pre-registered in a file registration area of ​​a database is updated, the updated data file is promoted and registered at the top of the file registration area of ​​the database, and the contents of the data file are displayed in list form on the user's terminal in order from the top of the file registration area. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2003-281432 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, although the electronic advertisement display system described in the above Patent Document 1 is capable of controlling the display order of banner advertisements, it cannot be said to be highly effective in attracting the interest of users.

[0006] In view of the above-mentioned problems, the present disclosure has an object to provide an information processing device, an information processing method, and an information processing program capable of delivering advertisements that can attract the interest of users. [Means for solving the problem]

[0007] In order to solve the above-mentioned problems and achieve the objective, the information processing device of the present disclosure includes a distribution unit that distributes a cover page of the content to a user terminal, an acquisition unit that acquires operation information indicating information regarding a user's operation on the content, and a display control unit that, when the operation information indicates a scroll operation on the content, scrolls the cover page of the content displayed on the user terminal to continuously display the next part of the content. Effect of the Invention

[0008] According to the present disclosure, it is possible to provide an information processing device, an information processing method, and an information processing program capable of delivering advertisements that can attract the interest of users. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. [Diagram 2] FIG. 2 is a diagram showing a first example of a display mode in the information processing according to the embodiment. [Diagram 3] FIG. 3 is a diagram showing a second example of a display mode in the information processing according to the embodiment. [Figure 4] FIG. 4 is a diagram showing a third example of a display mode in the information processing according to the embodiment. [Diagram 5] FIG. 5 is a diagram showing a fourth example of a display mode in the information processing according to the embodiment. [Figure 6] FIG. 6 is a diagram showing a fifth example of a display mode in the information processing according to the embodiment. [Figure 7] FIG. 7 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. [Figure 8] FIG. 8 is a diagram illustrating an example of the configuration of the information processing device according to the embodiment. [Figure 9] FIG. 9 is a diagram illustrating an example of information stored in the content storage unit of the information processing device according to the embodiment. [Figure 10] FIG. 10 is a diagram illustrating an example of information stored in the website information storage unit of the information processing device according to the embodiment. [Figure 11] FIG. 11 is a diagram illustrating an example of the configuration of a user terminal according to the embodiment. [Figure 12] FIG. 12 is a diagram illustrating an example of the configuration of a carrier terminal according to the embodiment. [Figure 13] FIG. 13 is a flowchart illustrating an example of information processing according to the embodiment. [Figure 14] FIG. 14 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, a detailed description will be given of an information processing device, an information processing method, and an information processing program according to the present disclosure (hereinafter, referred to as an "embodiment") with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present disclosure are not limited to the embodiment.

[0011] (Embodiment) 1. Information Processing According to the Embodiment 1-1. Example of information processing according to the embodiment First, an example of information processing according to the embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of information processing according to the embodiment. Fig. 1 shows an example in which information processing according to the embodiment is executed by an information processing device 100, a user terminal 200, and a business operator terminal 300. Below, the information processing according to the embodiment will be described step by step.

[0012] First, the information processing device 100 acquires content from the business operator terminal 300 (step S1). For example, the information processing device 100 acquires content data such as manga, animation, movies, electronic books, paintings, and music submitted by the business operator from the business operator terminal 300. After acquiring the content from the business operator terminal 300, the information processing device 100 stores the acquired content in a content storage unit 121, which will be described later.

[0013] Next, the information processing device 100 delivers the cover of the content to the user terminal 200 (step S2). For example, the information processing device 100 may deliver the cover of the content to the user terminal 200 by displaying the cover of the content within a predetermined frame of a predetermined page of a WEB site. This information processing will be described with reference to FIG. 2. FIG. 2 is a diagram showing a first example of a display mode in the information processing according to the embodiment. FIG. 2 shows that the information processing device 100 displays a page of a WEB site on the user terminal 200 and displays a content cover CT1 within a predetermined frame of the WEB site. In this case, the information processing device 100 may display an acceptance button BT1 with the text "Scroll down to see more" at the bottom of the content cover CT1 to accept a scroll operation for the content from the user. Also, the information processing device 100 may display an attention AT1 with a scroll operation gesture in addition to the message "Scroll down" at the center of the content cover CT1 displayed within the predetermined frame of the WEB site, as shown in FIG. 2.

[0014] Next, the information processing device 100 acquires operation information from the user terminal 200 (step S3). Here, the operation information refers to information related to the user's operation on the content. For example, the information processing device 100 acquires operation information including the touch time required for each finger of the user U touching the touch panel of the user terminal 200, the touch movement speed (X-axis, Y-axis), the touch-down position (X-axis, Y-axis), the touch-up position (X-axis, Y-axis), the contact area, and the difference between the touch-down and touch-up positions.

[0015] Next, the information processing device 100 causes the user terminal 200 to continuously display portions of the content based on the operation information (step S4). For example, when the operation information acquired in step S3 indicates a scroll operation on the content, the information processing device 100 scrolls the content to display the next portion of the content. Explaining with reference to FIG. 1, the diagram shown under the wording of step S4 in FIG. 1 shows that the first portion of the content, which is the portion next to the cover of the content, and the second portion of the content, which is the portion next thereto, are displayed in succession on the user terminal 200 following the cover of the content. In this way, the information processing device 100 causes the user terminal 200 to continuously display portions of the content based on the operation information.

[0016] Next, the information processing device 100 displays an acceptance button after the end of the content (step S5). For example, when the information processing device 100 scrolls the content and continuously displays the next part of the content, and reaches a stage where the end of the content is to be displayed, the information processing device 100 displays the acceptance button after the end of the content. Explaining with reference to FIG. 1, the diagram shown under the wording of step S5 in FIG. 1 shows that the acceptance button is displayed after the end of the content on the user terminal 200. In this way, the information processing device 100 displays the acceptance button after the end of the content.

[0017] Next, the information processing device 100 accepts the user's pressing of the reception button from the user terminal 200 (step S6). For example, the information processing device 100 judges whether or not the user has pressed the reception button displayed after the end of the content in step S5, based on operation information of the touch panel of the user terminal 200. If the operation information indicates pressing of the reception button, the information processing device 100 judges that the user has pressed the reception button, and accepts the user's pressing of the reception button.

[0018] Next, the information processing device 100 provides the rest of the content (step S7). For example, when the information processing device 100 receives a user's press of the reception button from the user terminal 200 in step S6, the information processing device 100 reads the rest of the content from the content storage unit 121 and provides the rest of the content to the user terminal 200 after going through a predetermined procedure including reception of a payment method for the content fee.

[0019] According to this, the next part of the content is continuously scrolled and displayed according to the user's operation, and if the user requests the continuation of the content, the continuation of the content can be provided. Therefore, it is possible to provide the information processing device 100 that can deliver advertisements that can attract the user's interest.

[0020] 1-2. Other Examples of Information Processing According to the Embodiment The information processing device 100 scrolls the content in accordance with the scroll operation, and when a predetermined portion of the content is displayed, switches the display of the content to a full-screen display.

[0021] This information processing will be explained step by step. First, the information processing device 100 executes the same processes as steps S1 to S4 shown in Fig. 1. Steps S1 to S4 are the same as the processes described above, so explanations will be omitted.

[0022] Next, the information processing device 100 scrolls the content according to the scroll operation, and switches the display of the content to full screen display when a predetermined part of the content is displayed (step S4-1). This information processing will be described with reference to FIG. 3. FIG. 3 is a diagram showing a second example of a display mode in the information processing according to the embodiment. FIG. 3 shows that, in step S4, when the operation information indicates a scroll operation, the information processing device 100 scrolls the content to display the first content part CT2, which is the next part of the content cover CT1, after the content cover CT1 on the user terminal 200. It also shows that an attention AT2 is displayed in the lower right corner of the first content part CT2, showing a message saying "Continue scrolling to display in full screen."

[0023] In this state, when a scroll operation is further received, the information processing device 100 scrolls the first content part CT2, switches the screen display of the content to a full screen display, and then successively displays the second content part CT3, which is the part next to the first content part CT2, the third content part CT4, which is the part next to the second content part CT3, and the fourth content part CT5, which is the part next to the third content part CT4. This information processing will be described with reference to FIG. 4. FIG. 4 is a diagram showing a third example of a display mode in the information processing according to the embodiment. FIG. 4 shows that the information processing device 100 causes the user terminal 200 to scroll the first content part CT2, switches the screen display of the content to a full screen display, and then successively displays the second content part CT3, which is the part next to the first content part CT2, the third content part CT4, which is the part next to the second content part CT3, and the fourth content part CT5, which is the part next to the third content part CT4. In this way, the information processing device 100 scrolls the content in accordance with the scroll operation, and switches the display of the content to full screen display when displaying a predetermined part of the content (the second content part CT3 in the above case).

[0024] Next, the information processing device 100 executes the same processing as steps S5 to S7 shown in FIG. 1. Steps S5 to S7 are the same as the above-mentioned processing, so the description will be omitted. As described above, when the screen display of the content is switched to full screen display in step S4-1, the display of the reception button in step S5 may be performed in the manner shown in FIG. 5. FIG. 5 is a diagram showing a fourth example of a display manner in the information processing according to the embodiment. FIG. 5 shows that the fifth part CT6 of the content, the sixth part CT7 of the content, and the last part CT8 of the content are displayed in full screen display in succession on the user terminal 200, and the reception button BT2 with the text display "View the rest of this content" is displayed after the last part CT8 of the content. In addition, when a predetermined operation such as a double tap is received after the screen display of the content is switched to full screen display in step S4-1, the screen display of the content is switched from full screen display to a manner in which it is displayed within a predetermined frame of a WEB page. FIG. 6 is a diagram showing a fifth example of a display manner in the information processing according to the embodiment. 6, in step S4-1, after the screen display of the content is switched to full screen display, if a predetermined operation such as a double tap is received, the screen display of the content is switched from full screen display to a mode in which it is displayed within a predetermined frame of the WEB page, and the fourth content part CT5 last displayed in full screen display is displayed within the predetermined frame of the WEB page. Also, in order to encourage a user who has left the full screen display to return, attention AT3 showing a message "Scroll to see more" may be displayed superimposed on the fourth content part CT5 displayed within the predetermined frame of the WEB page.

[0025] According to this, when the content is scrolled to display the next part of the content, the screen display of the content can be switched to full screen display when a predetermined part of the content is reached. Therefore, it is possible to provide the information processing device 100 that can provide advertisements that can further attract the user's interest.

[0026] 2. Configuration of the Information Processing System Next, the configuration of the information processing system according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a diagram showing an example of the configuration of the information processing system according to the embodiment. As shown in Fig. 7, the information processing system 1 according to the embodiment has an information processing device 100, a user terminal 200, a business operator terminal 300, and a network N. Below, these configurations will be briefly described in order.

[0027] The information processing device 100 may be, for example, a personal computer (PC), a work station (WS), a computer having a server function, etc. The information processing device 100 performs processing based on information transmitted from a user terminal 200 or a business terminal 300 via a network N, for example.

[0028] The user terminal 200 is an information processing device used by a user. The user terminal 200 may be, for example, an information processing device such as a smartphone, a tablet terminal, a desktop PC, a notebook PC, a mobile phone, or a PDA (Personal Digital Assistant). In the example shown in FIG. 1, the user terminal 200 is a smartphone.

[0029] The business operator terminal 300 is an information processing device used by a business operator. The business operator terminal 300 may be, for example, an information processing device such as a smartphone, a tablet terminal, a desktop PC, a notebook PC, a mobile phone, a PDA, etc. In the example shown in FIG. 1, the business operator terminal 300 is a notebook PC.

[0030] The network N connects the information processing device 100, the user terminal 200, and the operator terminal 300 in a wired or wireless manner so that they can communicate with each other. If the network N is wired, it may be realized by Ethernet (registered trademark) defined in IEEE802.3. If the network N is wireless, it may be realized by a wireless LAN (Local Area Network) defined in IEEE802.11.

[0031] 3. Configuration of Information Processing Device Next, the configuration of the information processing device 100 will be described with reference to FIG.

[0032] 8 is a diagram showing an example of the configuration of an information processing device according to an embodiment. As shown in FIG. 8, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit .

[0033] (Regarding communication unit 110) The communication unit 110 is realized by, for example, a network interface card (NIC), a wireless local area network (LAN) card, etc. The communication unit 110 is connected to a network N by wire or wirelessly, and transmits and receives information to and from the user terminal 200, etc.

[0034] (Regarding the storage unit 120) The storage unit 120 includes a main storage device and an external storage device. The main storage device stores programs executed by the control unit 130 or data processed by the control unit 130. The main storage device may be realized by, for example, a semiconductor memory element such as a random access memory (RAM), a read only memory (ROM), or a flash memory. The external storage device saves data processed by the control unit 130. The external storage device may be realized by, for example, a hard disk, a solid state drive (SSD), a magnetic tape, an optical disk, or the like.

[0035] 8, the storage unit 120 includes a content storage unit 121 and a website information storage unit 122. The components will be described below in order.

[0036] (Regarding the content storage unit 121) The content storage unit 121 stores information related to content. Here, an example of information stored in the content storage unit 121 will be described with reference to Fig. 9. Fig. 9 is a diagram showing an example of information stored in the content storage unit of the information processing device according to the embodiment.

[0037] In the example shown in FIG. 9, the content storage unit 121 stores information relating to the items "content ID", "content data", and "business operator ID" in association with each other.

[0038] "Content ID" is an identifier for identifying content, and is represented by a character string or a number, etc. "Content data" is the data of the content identified by the "Content ID." "Provider ID" is an identifier for identifying the provider that obtained the content identified by the "Content ID," and is represented by a character string or a number, etc.

[0039] That is, in FIG. 9, the content data of the content identified by the content ID "CTID#1" is "CTDT#1", and the business ID of the business that submitted the content is "MID#1".

[0040] It should be noted that the information stored in the content storage unit 121 is not limited to information relating to the items "content ID," "content data," and "service provider ID," and any other information relating to content may be stored.

[0041] (About the WEB site information storage unit 122) The website information storage unit 122 stores information related to a website that displays content. An example of information stored in the website information storage unit 122 will be described with reference to Fig. 10. Fig. 10 is a diagram showing an example of information stored in the website information storage unit of the information processing device according to the embodiment.

[0042] In the example shown in FIG. 10, the website information storage unit 122 stores information relating to the items "website ID" and "website data" in association with each other.

[0043] The "website ID" is an identifier that identifies a website and is represented by a character string, a number, etc. The "website data" is data related to the website identified by the "website ID" and may include the page structure, information to be placed on the page, etc.

[0044] That is, FIG. 10 shows that the website data of the website identified by the website ID "WBID#1" is "WBDT#1".

[0045] The information stored in the website information storage unit 122 is not limited to information relating to the items "WEBSITE ID" and "WEBSITE DATA", but may store information related to websites displaying any other content.

[0046] (Regarding the control unit 130) Next, returning to Fig. 8, the control unit 130 will be described. The control unit 130 is a controller that controls the information processing device 100, and is realized, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) reading out various programs stored in the storage unit 120 of the information processing device 100 and executing them using a RAM as a working area. The control unit 130 is also a controller, and may be realized, for example, by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0047] 3, the control unit 130 has an acquisition unit 131, a distribution unit 132, a display switching unit 133, a display control unit 134, a reception unit 135, and a provision unit 136. The control unit 130 realizes these functions by reading out a program from the storage unit 120 and executing it using the RAM as a working area, thereby realizing or executing the functions and actions of the information processing described below. These processes will be described in order below.

[0048] (Regarding the acquisition unit 131) The acquisition unit 131 acquires various kinds of information. For example, the acquisition unit 131 acquires content submitted by a business from the business terminal 300. For example, the acquisition unit 131 acquires data of content such as manga, anime, movies, e-books, paintings, and music submitted by the business from the business terminal 300. After acquiring the content from the business terminal 300, the acquisition unit 131 stores the acquired content in the content storage unit 121.

[0049] For example, the acquisition unit 131 acquires operation information indicating information regarding a user's operation on content from the user terminal 200. Here, the operation information indicates information regarding a user's operation on content. For example, the acquisition unit 131 acquires operation information including the touch time required for each finger of the user U touching the touch panel of the user terminal 200, the touch movement speed (X-axis, Y-axis), the touch-down position (X-axis, Y-axis), the touch-up position (X-axis, Y-axis), the contact area, and the difference between the touch-down and touch-up positions.

[0050] (Regarding distribution unit 132) The distribution unit 132 distributes the cover of the content to the user terminal 200. For example, the distribution unit 132 may read out the WEB site information on which the content is posted from the WEB site information storage unit 122, and cause the user terminal 200 to display the cover of the content within a predetermined frame of a predetermined page of the WEB site, thereby distributing the cover of the content to the user terminal 200. Such processing by the distribution unit 132 will be described with reference to FIG. 2. FIG. 2 shows that the distribution unit 132 causes the user terminal 200 to display a page of the WEB site, and causes the content cover CT1 to be displayed within a predetermined frame of the WEB site. In this case, the distribution unit 132 may display an acceptance button BT1 with the text "Scroll down to see more" at the bottom of the content cover CT1. Also, as shown in FIG. 2, the distribution unit 132 may display an attention AT1 with a scroll gesture in addition to the message "Scroll down" at the center of the content cover CT1 displayed within the predetermined frame of the WEB site.

[0051] (Regarding the display switching unit 133) The display switching unit 133 switches the display of the user terminal 200. For example, when the display switching unit 133 scrolls the content according to the scroll operation to display a predetermined part of the content, the display switching unit 133 switches the display of the content to full screen display. That is, when the operation information acquired by the acquisition unit 131 indicates a scroll operation, the display switching unit 133 scrolls the content according to the scroll operation to continuously display the next part, and switches the display of the content to full screen display when a predetermined part of the content (for example, the second part of the content) is about to be displayed. Such processing of the display switching unit 133 will be described with reference to FIG. 5. FIG. 5 shows that the display switching unit 133 scrolls the first part of the content CT2 in the user terminal 200, switches the screen display of the content to full screen display, and then continuously displays the second part of the content CT3, which is the next part of the first part of the content CT2, the third part of the content CT4, which is the next part of the second part of the content CT3, and the fourth part of the content CT5, which is the next part of the third part of the content CT4. In this way, the display switching unit 133 scrolls the content in accordance with the scroll operation, and switches the display of the content to full screen display when a predetermined part of the content (in the above case, the second content part CT3) is displayed.

[0052] In addition, when a predetermined operation such as a double tap is received after the display switching unit 133 switches the screen display of the content from the full screen display to a mode in which the content is displayed within a predetermined frame of the WEB page. FIG. 6 is a diagram showing a fifth example of a display mode in the information processing according to the embodiment. As shown in FIG. 6, when a predetermined operation such as a double tap is received after the screen display of the content is switched to the full screen display, the display switching unit 133 switches the screen display of the content from the full screen display to a mode in which the content is displayed within a predetermined frame of the WEB page, and displays the fourth content part CT5 that was last displayed in the full screen display within the predetermined frame of the WEB page. In addition, the display switching unit 133 may display an attention AT3 with a message "Scroll to see more" superimposed on the fourth content part CT5 displayed within the predetermined frame of the WEB page in order to encourage a user who has left the full screen display to return.

[0053] (Regarding the display control unit 134) When the operation information indicates a scroll operation on the content, the display control unit 134 scrolls the cover of the content displayed on the user terminal 200 to continuously display the next part of the content. Such processing by the display control unit 134 will be described with reference to FIG. 3. FIG. 3 shows that when the operation information indicates a scroll operation, the display control unit 134 scrolls the content to display the first content part CT2, which is the next part of the content cover CT1, on the user terminal 200 after the content cover CT1. In addition, as shown in FIG. 3, the display control unit 134 may display an attention AT2 in the lower right corner of the first content part CT2, showing a message saying "Continue scrolling to display in full screen."

[0054] When the operation information indicates a scroll operation on the content, the display control unit 134 scrolls the cover of the comic displayed on the user terminal 200 to continuously display one frame of the comic as the next part. In other words, if the content is a comic, the display control unit 134 scrolls the cover of the comic of the content to continuously display one frame of the comic as the next part of the content.

[0055] (Regarding the reception unit 135) The reception unit 135 displays an acceptance button after the last part of the content to receive an application for the provision of the content from the user. For example, when the display control unit 134 scrolls the content and continuously displays the next part of the content, the reception unit 135 displays an acceptance button after the last part of the content when the display control unit 134 reaches a stage where the last part of the content is to be displayed. Explained with reference to FIG. 5, it is shown that the acceptance button BT2 with the text "View the rest of this content" is displayed after the last part of the content CT8 displayed on the user terminal 200. In this way, the reception unit 135 displays an acceptance button after the last part of the content to receive an application for the provision of the content from the user. Note that the last part of the content here means the last part of the content when the content is displayed within a predetermined frame of a WEB page as an advertisement, and does not necessarily mean the end of a series of stories of the content.

[0056] The reception unit 135 receives a user's pressing of the reception button. For example, the reception unit 135 determines whether or not the user has pressed the reception button displayed after the end of the content, based on operation information of the touch panel of the user terminal 200. When the operation information indicates pressing of the reception button, the reception unit 135 determines that the user has pressed the reception button, and receives the user's pressing of the reception button.

[0057] (About the provider 136) When the receiving unit 135 receives an application for the provision of content from a user, the providing unit 136 provides the content to the user terminal 200. For example, when the receiving unit 135 receives a press of a reception button by the user from the user terminal 200, the providing unit 136 goes through a predetermined procedure including reception of a payment method for the content fee, and then reads out the rest of the content from the content storage unit 121 and provides the rest of the content to the user terminal 200.

[0058] [4. User terminal configuration] Next, the configuration of the user terminal 200 according to the embodiment will be described with reference to Fig. 11. Fig. 11 is a diagram showing an example of the configuration of the user terminal according to the embodiment. As shown in Fig. 11, the user terminal 200 has a communication unit 210, an input unit 220, an output unit 230, and a control unit 240.

[0059] The communication unit 210 is realized by, for example, a NIC, a wireless LAN card, etc. The communication unit 210 is connected to a network N by wire or wirelessly, and transmits and receives various information to and from the information processing device 100 via the network N.

[0060] Various types of operation information are input to the input unit 220 by the user. For example, the input unit 220 may receive various operations from the user via a display surface (e.g., the output unit 230) using a touch panel. The input unit 220 may also receive various operations from buttons provided on the user terminal 200, or a keyboard or mouse connected to the user terminal 200.

[0061] The output unit 230 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. In other words, when the input unit 220 of the user terminal 200 is a touch panel, the output unit 230, which is a display screen, receives input from the user and outputs the input to the user. The output unit 230 may also be a speaker, and may output sound from the speaker.

[0062] The control unit 240 is realized, for example, by a CPU, an MPU, or the like executing various programs stored in the user terminal 200 using a RAM as a working area. The control unit 240 may also be realized, for example, by an integrated circuit such as an ASIC or an FPGA.

[0063] As shown in FIG. 11, the control unit 240 includes a receiving unit 241 and a providing unit 242.

[0064] The reception unit 241 receives a user's operation. For example, the reception unit 241 receives operation information indicating information related to the user's operation on the content. For example, the reception unit 241 receives operation information including the touch time required for each finger of the user touching the touch panel of the output unit 230, the touch movement speed (X-axis, Y-axis), the touch-down position (X-axis, Y-axis), the touch-up position (X-axis, Y-axis), the contact area, and the difference between the touch-down and touch-up positions.

[0065] The providing unit 242 provides various information to the user. For example, the providing unit 242 causes the output unit 230 to display a page of a website and a cover page of the content within a predetermined frame of the page of the website. Furthermore, when the user's operation information indicates a scroll operation, the providing unit 242 scrolls the content and causes the output unit 230 to display the next part of the content.

[0066] [5. Configuration of carrier terminal] Next, the configuration of the operator terminal 300 according to the embodiment will be described with reference to Fig. 12. Fig. 12 is a diagram showing an example of the configuration of the operator terminal according to the embodiment. As shown in Fig. 12, the operator terminal 300 has a communication unit 310, an input unit 320, an output unit 330, and a control unit 340.

[0067] The communication unit 310 is realized by, for example, a NIC etc. The communication unit 310 is connected to a network N by wire or wirelessly, and transmits and receives various information to and from the information processing device 100 via the network N.

[0068] The input unit 320 receives various types of operation information from the business operator M. For example, the input unit 320 may receive various operations from the business operator M from a keyboard or a mouse connected to the business operator terminal 300. The input unit 320 may also receive various operations from the business operator M via a display surface (e.g., the output unit 330) of a touch panel.

[0069] The output unit 330 is a display screen realized by, for example, a liquid crystal display or an organic EL display, and is a display device for displaying various information. When the input unit 320 of the business operator terminal 300 accepts various operations from the business operator M via a touch panel, the display screen of the output unit 330 accepts input from the user U, and also outputs the input to the user U. The output unit 230 is a speaker, and may output sound from the speaker.

[0070] The control unit 340 is realized, for example, by a CPU, an MPU, or the like executing various programs stored in the operator terminal 300 using a RAM as a working area. The control unit 340 may also be realized, for example, by an integrated circuit such as an ASIC or an FPGA.

[0071] As shown in FIG. 12, the control unit 340 includes a receiving unit 341.

[0072] The reception unit 341 receives various information from the business entity M. For example, the reception unit 341 receives content from the business entity M. Here, the content may be, for example, manga, animation, movies, electronic books, paintings, music, or the like, and may be content that exerts an advertising effect by showing it to the user.

[0073] [6. Information processing flow] Next, the procedure of information processing according to the embodiment will be described with reference to Fig. 13. Fig. 13 is a flowchart showing an example of information processing according to the embodiment. Below, the procedure of information processing according to the embodiment will be described with reference to the flowchart shown in Fig. 13.

[0074] First, the information processing device 100 acquires content from the operator terminal 300 (step S101). Next, the information processing device 100 delivers a cover page of the content to the user terminal 200 (step S102). Then, the information processing device 100 acquires operation information from the user terminal 200 (step S103). Then, the information processing device 100 causes the user terminal to continuously display a portion of the content based on the operation information (step S104). Then, the information processing device 100 causes a reception button to be displayed after the last part of the content (step S105). Then, the information processing device 100 accepts a press of the reception button by the user from the user terminal 200 (step S106). Then, the information processing device 100 provides the rest of the content (step S107).

[0075] According to this, the next part of the content can be continuously scrolled and displayed in accordance with the user's operation. Therefore, it is possible to provide an information processing method and an information processing program capable of delivering advertisements that can attract the user's interest.

[0076] [7. Hardware Configuration] Moreover, the information processing device 100 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in Fig. 14, for example. Fig. 14 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

[0077] The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050 and programs read from the input device 1020, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device that stores data used by the arithmetic device 1030 for various calculations and various databases, and is realized by a ROM (Read Only Memory), a HDD (Hard Disk Drive), a flash memory, or the like.

[0078] The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a monitor or a printer, and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, and scanner, and is realized by a USB, for example.

[0079] The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

[0080] The network IF 1080 receives data from other devices via the network N and sends it to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 to other devices via the network N.

[0081] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0082] For example, when the computer 1000 functions as the information processing device 100, the arithmetic unit 1030 of the computer 1000 realizes the functions of the control unit 130 of the information processing device 100 by executing a program loaded onto the primary storage device 1040.

[0083] 8. Composition and Effects The information processing device 100 according to the present disclosure includes a distribution unit 132 that distributes a cover page of the content to the user terminal 200, an acquisition unit 131 that acquires operation information indicating information regarding a user's operation on the content, and a display control unit 134 that, when the operation information indicates a scroll operation on the content, scrolls the cover page of the content displayed on the user terminal 200 to continuously display the next part of the content.

[0084] According to this configuration, the next part of the content can be continuously scrolled and displayed according to the user's operation. Therefore, the user can be directed to the content that progresses according to the user's operation. Therefore, it is possible to provide the information processing device 100 that can deliver advertisements that can attract the user's interest.

[0085] The information processing device 100 according to the present disclosure further includes a display switching unit 133 that switches the display of the content to a full-screen display when scrolling the content in accordance with a scroll operation to display a predetermined portion of the content.

[0086] According to this configuration, when the content is scrolled to display the next part of the content, the screen display of the content can be switched to full screen display when a predetermined part of the content is reached. Therefore, it is possible to provide the information processing device 100 that can provide advertisements that can further attract the user's interest.

[0087] The information processing device 100 according to the present disclosure further includes a receiving unit 135 that displays an acceptance button after the last part of the content to accept an application for content provision from a user, and a providing unit 136 that provides the content to the user terminal 200 when the receiving unit 135 accepts the application for content provision from the user.

[0088] According to this configuration, it is possible to scroll and display each part of the content, arouse interest in the content, and then accept a content offer from the user. Therefore, it is possible to provide the information processing device 100 that can provide an advertisement that can arouse interest in the content.

[0089] The content displayed by the information processing device 100 according to the present disclosure is a manga, and when the operation information indicates a scroll operation on the content, the display control unit 134 scrolls the cover of the manga displayed on the user terminal 200 to continuously display one frame of the manga as the next part.

[0090] According to this configuration, it is possible to continuously display each frame of the manga as content, and to receive a request for manga from the user after stimulating the user's interest in the manga. Therefore, it is possible to provide the information processing device 100 that can provide an advertisement that can attract the user's interest in the content.

[0091] The information processing method of the present disclosure includes the steps of delivering a cover page of the content to a user terminal 200, acquiring operation information indicating information regarding a user's operation on the content, and, when the operation information indicates a scroll operation on the content, scrolling the cover page of the content displayed on the user terminal 200 to continuously display the next part of the content.

[0092] According to this configuration, the next part of the content can be continuously scrolled and displayed according to the user's operation. Therefore, the user can be directed to the content that progresses according to the user's operation. Therefore, it is possible to provide the information processing device 100 that can deliver advertisements that can attract the user's interest.

[0093] The information processing program of the present disclosure causes a computer to execute the steps of delivering a cover page of the content to a user terminal 200, acquiring operation information indicating information regarding a user's operation on the content, and, when the operation information indicates a scroll operation on the content, scrolling the cover page of the content displayed on the user terminal 200 to continuously display the next part of the content.

[0094] According to this configuration, the next part of the content can be continuously scrolled and displayed according to the user's operation. Therefore, the user can be directed to the content that progresses according to the user's operation. Therefore, it is possible to provide the information processing device 100 that can deliver advertisements that can attract the user's interest.

[0095] The above describes the embodiment of the present application in detail based on the drawings, but this is merely an example, and the present invention can be implemented in other forms that include various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the Disclosure of the Invention section.

[0096] Moreover, the above-mentioned "section, module, unit" can be read as "means" or "circuit", etc. For example, the acquisition unit 131 can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0097] 1. Information Processing Systems 100 Information processing device 110 Communications Department 120 Storage section 121 Content storage unit 122 WEB site information storage unit 130 Control section 131 Acquisition Department 132 Distribution Department 133 Display Switching Unit 134 Display control section 135 Reception 136 Provision Department 200 User terminals 210 Communications Department 220 Input section 230 Output section 240 Control Unit 241 Reception 242 Providing Department 300 Operator terminal 310 Communications Department 320 Input section 330 Output section 340 Control Unit 341 Reception N Network

Claims

1. A distribution unit that distributes a cover page of the content to a user terminal; an acquisition unit for acquiring operation information indicating information related to a user's operation on content; a display control unit that, when the operation information indicates a scroll operation on the content, scrolls a cover of the content displayed on the user terminal to continuously display a next part of the content; An information processing device comprising:

2. a display switching unit that switches the display of the content to a full screen display when scrolling the content in accordance with the scroll operation to display a predetermined portion of the content; Further comprising: The information processing device according to claim 1 .

3. a reception unit that displays a reception button after the last part of the content and receives an application for content provision from a user; and a providing unit that provides the content to the user terminal when the accepting unit accepts an application for the provision of the content from the user.

3. The information processing device according to claim 1 or 2.

4. The content is a comic book, the display control unit, when the operation information indicates a scroll operation on the content, scrolls a cover of the comic displayed on the user terminal to continuously display one frame of the comic as a next part.

3. The information processing device according to claim 1 or 2.

5. The content is a comic book, the display control unit, when the operation information indicates a scroll operation on the content, scrolls a cover of the comic displayed on the user terminal to continuously display one frame of the comic as a next part. The information processing device according to claim 3 .

6. Delivering a cover page of the content to a user terminal; acquiring operation information indicating information related to an operation of a user on content; When the operation information indicates a scroll operation on the content, scrolling a cover of the content displayed on the user terminal to continuously display a next part of the content; An information processing method comprising:

7. Delivering a cover page of the content to a user terminal; acquiring operation information indicating information related to an operation of a user on content; When the operation information indicates a scroll operation on the content, scrolling a cover of the content displayed on the user terminal to continuously display a next part of the content; An information processing program that causes a computer to execute the following.

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